How To Use Social Proof To Get Better Results From Facebook Ads? (Solution)

Want to amp up the social proof on your Facebook Ads? One of the easiest ways to use social proof on your Facebook Ads is to take customer reviews or UGC and make it the bulk of your ad copy. Even though this won’t be likes and comments on the actual ad, it still shows that you have great customer testimonials.

How do you get the best results on Facebook ads?

Here are five tips to set you up for success and help you get the most out of your campaigns.

  1. Install the Facebook pixel.
  2. Choose the campaign objective that aligns with your business goals.
  3. Define your target audience.
  4. Optimize for business outcomes, not clicks.
  5. Be flexible with your ad placements.

How do I reuse Facebook ads with the most social proof?

6 Steps to Reusing Your Ad’s Social Proof For a Different Audience

  1. Step 1: Create a dark post. Now in order for this tactic to work, you have to create a dark post.
  2. Step 2: Locate the ad that’s working well for you.
  3. Step 3: Copy the post’s ID.
  4. Step 4: Create a new ad.
  5. Step 5: Enter the post ID of your awesome ad.

How do I edit a Facebook ad without losing social proof?

Yes! You can edit a Facebook ad without losing social proof

  1. Remove the ad from any active, inactive or completed Facebook campaign.
  2. Find the ad using the Ad ID in the Page Post section of the Facebook Ads manager.
  3. Edit the ad copy and click save.

How do you optimize ad performance?

Increase your ads’ click-through rates (CTR) Lower your ad campaign’s cost-per-click (CPC) Reach even more high-ROI audiences. I recommend that you start by testing your:

  1. Ad design.
  2. Ad copy — especially the headline.
  3. Unique value offer.
  4. Ad placements.
  5. Call-to-action buttons.
  6. Bidding methods.
  7. Campaign objectives.

How can I improve my ad performance?

If your Landing page exp. has a status of “Below average” or “Average,” try these best practices:

  1. Give people what they’re looking for.
  2. Keep messaging consistent from ad to landing page.
  3. Try using conversion rate as a proxy for good landing page experience.
  4. Make your website mobile friendly.
  5. Improve loading speed.

How do you get engagement on Facebook ads?

How do I improve Post Engagement on Facebook Ads?

  1. Start with knowing and understanding your target audience.
  2. Create ads that are relevant to your audience.
  3. Make sure your ad meets your audience’s needs.
  4. Create Facebook ads with multiple ad sets.
  5. Change your ad’s objective to ‘post engagement’
  6. Write engaging ad copy.

How do you duplicate an ad and keep social proof?

Keeping Social Proof across Your Facebook Ads

  1. The first step is fetching the post ID of your well-performing Facebook ad that you seek to duplicate.
  2. Clicking on the ad link will open it in a new tab.
  3. After you copy this post ID from your winning Facebook ad, the next step is creating a new ad as you would normally.

Can you reuse a Facebook ad?

Thankfully, the answer is yes, and here’s how it’s done. You’ll need to find the FB ad ID and duplicate it. Inside of the Facebook Ads Manager go directly to the ad you want to reuse and open it up for editing.

Can I edit a paused Facebook ad?

Note: You can’t edit text, image(s) and video once your boost has been reviewed and published. If you decide that you want to change your text or creative, you’ll need to create a new post and boost it.

Should I edit my Facebook ads?

If it’s huge and gets lots of negative feedback and unwanted attention from your customers side, well, yes, you should make corrections. Better avoid such situations at all, get a copy editor double-check the ad text. Otherwise, an ad may turn into a waste of investment.

How do I edit an existing Facebook ad?

To edit your ad:

  1. Go to Ads Manager.
  2. Select Ads.
  3. Check the box next to the ads you want to edit.
  4. Select Edit.
  5. The side pane where you can edit your ad will open.
  6. To publish the changes, select Publish. To save the changes and publish later, click Close.

How do I increase CTR on Facebook ads 2021?

Below, we’ve listed five simple but highly effective tactics to increase your Facebook Ads CTR and drive more traffic at a lower cost.

  1. Stick to the News Feed on Desktop.
  2. Speak directly to your target audience.
  3. Make your image pop out from the News Feed.
  4. Split a large audience into small “micro-audiences”

4 Stunning Social Proof Examples in Facebook Ads

Have you ever found yourself scrolling through your Facebook page and seen a positive product review that caught your attention? Possibly, you ended up purchasing a product as a result of reading a nice review from a friend, a family, or even other web users who you didn’t know personally. That, my friend, is a product of social proof in the marketplace!

What is social proof?

Social proof is a type of social influence that is derived from the same principle as “word of mouth.” It generally inspires trust between your potential customer and users who leave testimonials about a specific product or service you offer.Social proof isn’t just about what people see in your public social engagement, such as the number of reactions, comments, and shares your ad receives.If your ad gained around 1,000 likes, whether organically or not, it would be considered social proof.

People are constantly on the lookout for the next great thing, according to a social phenomena known as FOMO, which stands for “fear of missing out.”

Why use social proof in your Facebook ads?

The term “social proof” refers to social influence that is derived from the same principle as “word of mouth,” and it generallyinspires trust between your potential customer and users who leave testimonials about a specific product or service you offer.Social proof isn’t just about what people see in your public social engagement, such as the number of reactions, comments, and shares your ad receives.If your ad gained around 1,000 likes, whether organically or not, it would be considered “social proof.” People are constantly on the lookout for the next great thing, according to a social phenomenon known as FOMO, or “fear of missing out.”

How to use reviews in your Facebook ads

Social proof is a type of social influence that is derived from the same principle as “word of mouth.” It generally inspires trust between your potential customer and users who leave testimonials about a particular product or service you offer.Social proof isn’t just about what people see in your public social engagement, such as the number of reactions, comments, and shares your ad receives.If your ad gained around 1,000 likes, whether organically or not, it would be considered social proof.

Because of a social phenomena known as FOMO, or “fear of missing out,” individuals are constantly on the lookout for the next great thing.

Be careful of Facebook ad text rules

Yes, you read it correctly – Facebook has ad language regulations that you should be aware of before launching your campaign on the social media platform. The Facebook advertising standards include a 20 percent text limitation, which applies to all text ads. This precisely implies that your picture text cannot take up more than 20% of the total image space. For News Feed advertisements, Facebook normally recommends using no more than 500 characters and an image that is 400×400 pixels in size, simply because they perform and generate more results more effectively.

Remember that you may test your ad photographs with Facebook’s Text Overlay Tool to determine whether they meet the company’s criteria before launching your Facebook advertisements. What strategies will you employ to engage your target audiences based on social proof?

How To Keep Social Proof on Facebook Ads

Yes, you read it correctly – Facebook has ad language guidelines that you should be aware of before launching your campaign on the social media platform. The 20 percent text requirement is part of Facebook’s advertising rules. This precisely implies that your picture text cannot take up more than 20% of the photo’s overall space. In order to maximize performance and results, Facebook recommends that News Feed advertisements have no more than 500 characters and an image that is 400×400 pixels in size.

What strategies will you utilize to engage your target consumers through social proof?

Why Social Proof is Important for Facebook Ads

Last year, Facebook changed the way it judged the effectiveness of your advertisements. In place of the old single relevance score, the social media behemoth has introduced three new ranking factors. One of these indicators is the Engagement Rate Ranking, which is a ranking of how well a website performs. The Engage Rate Ranking of your Facebook ad is determined by the projected engagement of your ad when compared to other advertisements competing for the same audience. One of the parameters considered by Facebook is the number of likes, comments, and shares.

Facebook utilizes this value, in conjunction with other relevance rankings, to determine whether or not an ad is appropriate for the target audience.

Building and maintaining social proof is essential for a successful Facebook Ad campaign, as seen here.

For this reason, hiring paid advertising professionals to handle your PPC accounts is a fantastic option.

Keeping Social Proof across Your Facebook Ads

When you create a new ad in the Facebook Ads Manager, the platform automatically creates a new page post for you. Each of these new postings is identified by a unique reference number assigned by Facebook. The post ID is a reference number that is used to identify a post. Choosing to copy one of your most successful adverts will result in the creation of a totally new post, complete with a new post ID. The engagement you received from the prior advertisement will be tied to the post ID of the duplicate advertisement, despite the fact that it is a duplicate advertisement.

The good news is that when you duplicate your Facebook advertising for other audiences, you can retain all of your social proof in tact by following a few simple steps.

This technique is based on the concept of social stacking on Facebook.

Several ad sets will be created for you, each targeting a different audience with a different ad.

As an alternative to having numerous ad sets referring to many different versions of the same ad, you can simply direct all of your ad sets to one winning ad and save time. It is important to note that this strategy is only relevant to the positioning of the newsfeeds.

Step 1

The first step is to obtain the post ID of a successful Facebook ad that you wish to replicate and use it as a template. Once you have entered the Ads Manager, locate this advertisement and click on it to open it for editing. The symbol for the outgoing link may be found in the upper right corner of the Ad Preview area, as seen below (arrow within a box). After you click on this icon, you will be sent to the ‘Facebook Post with Comments’ tab. Open your Facebook ad with all of the likes, comments, and shares to obtain the post ID for that ad campaign.

Step 2

When you click on the advertisement link, it will open in a new tab. After then, look at the URL of the page. At the end of a URL, the post ID is represented by the number that occurs after the “/posts/” string. Copy this collection of numbers and keep them somewhere safe since you will need them in the next several stages.

Step 3

A new tab will be opened when you click on the ad link. Afterwards, look at the URL of the page being visited. At the end of a URL, the post ID is represented by a number that occurs after the “/posts/” string. You should copy and preserve the following collection of numbers, since you will need them in the next several procedures.

Step 4

You will see that there are various easy options to choose page posts. Please do not choose any of the things on this list. Instead, paste the post ID you copied into the area given and then click the Submit button to complete the process. If you executed the above procedures successfully, you should see that the likes, comments, and shares from your original winning Facebook Ad have been moved over to your new Facebook Ad. You will now have the ability to test this advertisement with a variety of audiences, locations, and placements.

The necessity to generate a unique advertisement for each ad group is eliminated, and fresh social proof is acquired.

This small change may appear insignificant, but it will give you with the social evidence you need to generate amazing returns on your investment.

The need for the expert services of a specialized, skilled, and experienced PPC management firm emerges due to the vast variety of variables that must be considered such as geo-targeting, ad schedules, remarketing campaigns, lead generation, conversion, and ROI optimization.

Take Your Facebook Ads Social Proof to the Next Level

March 31, 2021, at 11:12 a.m. When it comes to persuading others to take action, social evidence is quite successful. In this post, you will learn how to incorporate this approach into your Facebook advertising plan. Facebook advertising has swiftly risen to the top of the list of most successful methods of generating leads and increasing your company’s capacity to expand both traffic and sales. The fact that Facebook is the most widely used platform for advertising means that competition in almost every industry is strong.

Social proof is an excellent technique to increase the efficacy of your Facebook advertisements.

Social proof is a wonderful approach to improve the outcomes of your Facebook adverts while also assisting you in determining which commercials are effective and which are not.

This post will discuss the most effective methods to use social proof and how to make the most of it to get the most out of your Facebook advertisements.

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What is social proof?

When people observe and mimic the behaviors and opinions of others in a specific scenario, this is referred to as social proof. It is in our human tendency to adhere to group behaviors, ideas, and viewpoints in order to be accepted by people around us, yet this is not always the case. A subtle unconscious impact or societal factors may be at the root of this behavior pattern. As a consequence, we frequently see companies publishing reviews and ratings that they have gotten, as well as testimonies on the services and goods that they provide, in order to entice new users and consumers to learn more about the company.

See also:  4 Famous Social Media Growth Hacks That You Can Learn From? (Correct answer)

As for promoting your services or products on Facebook, the same rules apply.

Users will be encouraged to learn more about your company and visit your website as a result of this favorable engagement.

Why is social proof important?

When individuals realize that a large number of other people are doing the same thing, they are more inclined to become your clients. This is referred to as the bandwagon effect, and it describes the tendency of people to adopt specific ideas, attitudes, or opinions based on whether or not other people share such beliefs, attitudes, or opinions. courtesy of GIPHY For example, if you are looking for a restaurant online and you come across one that has a lot of favorable reviews and high ratings, you are more inclined to go to that restaurant since the crowd has dictated that you will like the restaurant as much as they have.

  1. Shopping online, on the other hand, might be a little more difficult.
  2. As a result, individuals are looking for evidence of a positive customer experience, which may be demonstrated through social proof such as reviews.
  3. You see how crucial social evidence is, don’t you?
  4. Customers are more likely to give favorable evaluations about your products and services as a result of this, which will help your company stand out from the competitors.

Who can benefit from social proof?

The increase in social proof will be extremely beneficial to digital marketers. However, to be more specific:

  • Businesses in the e-commerce sector
  • SaaS firms
  • Marketing agency

eCommerce businesses

Those who run these sorts of firms are concerned with capturing the attention of consumers who are actively looking for products and services. Social proof is an excellent tool for doing this. The items and services that have received favorable evaluations or testimonials are more likely to be chosen by consumers when they are searching for them. This is why eCommerce firms should place an emphasis on incorporating positive social proof into their marketing tactics.

Saas-companies

Companies in this category concentrate on attracting the attention of customers who are actively looking for products and services. An excellent technique to do this is through the use of social evidence. The items and services that have received favorable evaluations or testimonials are more likely to be chosen by consumers when they are searching for them. This is why eCommerce firms should prioritize implementing positive social proof into their marketing tactics.

Marketing agencies

The primary objective of marketing firms is to optimize marketing techniques in order to improve company outcomes. These companies employ marketing methods to boost the conversion rate of businesses, raise brand recognition, and increase the perceived worth of your company in the eyes of your consumers. Using social proof and incorporating it into marketing plans can help marketing firms achieve these objectives more effectively. Social proof may help advertising firms boost the number of prospective consumers for their clients’ businesses while also improving the results of their advertising initiatives.

How to use social proof in Facebook marketing?

The purpose of marketing firms is to improve corporate outcomes by optimizing marketing techniques. These companies employ marketing methods to boost the conversion rate of businesses, raise brand recognition, and increase the perceived worth of your company in the eyes of your clients, among other things. It is beneficial for marketing firms to employ social proof and include it into their marketing plans in order to achieve these objectives. Increased prospective clients for businesses and improved outcomes from advertising efforts are two benefits that social proof may provide to agencies.

What kinds of social proof can you include in your Facebook ads?

Marketing agencies’ primary purpose is to optimize marketing techniques in order to increase company outcomes. These organizations employ marketing methods to boost the conversion rate of businesses, raise brand recognition, and increase the perceived worth of your company in the eyes of your clients. It is advantageous for marketing firms to employ social proof and include it into their marketing plans in order to achieve these objectives. Social proof may help agencies boost the number of prospective consumers for their clients’ businesses while also improving the outcomes of their advertising initiatives.

  1. User testimonials
  2. Celebrity endorsements
  3. Data or statistics
  4. And more.

User reviews

According to industry experts’ study, “bad reviews may have a major influence on customer behavior, with 92 percent of consumers less inclined to utilize a firm as a result of a poor review.” As a result, you must have a high number of good ratings. Furthermore, this type of social proof may help to raise the reputation of your company, promote consumer engagement, and increase conversion rates.

As an example of a review from Raising Empowered Kids, please see the following. In which the consumer expresses great satisfaction with the product, prompting you to consider purchasing the device and seeing what imaginative ideas your children can come up with as a result.

Celebrity endorsements

Social evidence that comes from celebrities is one of the most potent kind of social proof available. Celebrities have a significant impact on what products and services consumers choose to purchase. The concept of FOMO (fear of missing out) is visible in celebrity endorsements since you don’t want to lose out on the trend that they are promoting by not purchasing their product. According to research, “influencer marketing is 2X more effective in acquiring consumers than organic searches.” The soccer player Neymar Jr.

This is an excellent example of social evidence that will persuade you to get these Puma athletic sneakers.

Data or statistics

It is a sort of social proof to include numbers and credentials on your business’s website, which certifies the services and products you offer. Furthermore, statistics serve to further support the product or service that your advertisement is advertising and to persuade the consumer that your company is legitimate. An example of a Facebook advertisement by Lifebuoy that makes use of statistics in their Facebook advertisement. Using this product range to destroy germs and keep protected is encouraged by the information presented here.

How to keep social proof on all of your Facebook ads?

As you are now aware, social proof helps your target audience to place their faith in what you are offering them. Furthermore, continuous social proof on your advertising signals to Facebook’s algorithm that your campaign is effective, lowering your cost per thousand impressions (CPM) and increasing the number of people who see your ad. In the end, this adds value and credibility to your company, and it increases the likelihood that customers will trust you and your products or services. courtesy of GIPHY Every every one of your company’s Facebook postings contributes to the accumulation of social evidence.

When it comes to producing new advertisements on Facebook, one of the most common mistakes that advertisers do is not taking use of their successful previous campaigns.

When generating new ad sets, you may use the same post ID as your prior high-performing advertisements to get them to run again.

When a result, as engagement on your original post improves, engagement on your new post increases as well.

It is possible to leverage your company’s most popular current Facebook or Instagram posts when producing new advertisements using this ad launcher. This will allow you to display your company’s collected social proof across all of your advertising.

How to track social proof

Having learned about social proof, you may now put your target audience’s faith in your product or service. Furthermore, frequent social proof on your advertising signals to Facebook’s algorithm that your campaign is effective, lowering your cost per thousand impressions (CPM) and allowing your ad to be seen by a greater number of users. After everything is said and done, this increases the worth and credibility of your company, and it increases the likelihood that clients will trust your company.

  1. When you produce several advertisements from the same Facebook post, they all add to the social evidence of the original post, which is what we mean by “social proof”.
  2. Facebook advertisers make the error of not taking use of their high-performing advertisements when developing new ones, which is a typical mistake.
  3. The post ID of your past high-performing advertisements can be used when establishing new ad sets.
  4. If a result, as engagement on your original post improves, engagement on your new post increases as well, and vice versa.
  5. It is possible to leverage your company’s most popular current Facebook or Instagram posts when producing new advertising using this ad launcher.

Engagement

Any action that a user does on your Facebook page is considered Facebook engagement. Likes, comments, and shares are the most popular markers of user interaction on social media platforms. Furthermore, engagement is a wonderful technique to identify whether or not your social proof has had any effect on your business in the long run. Increased involvement translates into increased organic reach for your brand. To put it another way, the bigger the level of participation, the stronger your social proof.

Conversion rate

The conversion rate refers to the number of times a particular action was done on your website. You may utilize your Facebook pixel in conjunction with your business’s conversion advertisements, which can be used to drive sales, in order to target visitors who are most inclined to take action on your page or who find your page attractive in general. Conversion rates can show you the proportion of people who clicked on your company’s advertising that incorporated social proof while they were reading through Facebook and converted as a result.

Comparing the conversion rates of ads that feature social proof to those that do not have social proof can help you determine if your social proof strategy is achieving your goals or failing to deliver results.

Sales from UGC

Keeping track of how many purchases were generated by user-generated content (UGC) is an excellent approach to identify whether or not your social proof is having a beneficial impact. Furthermore, it enables you to place a monetary value on your social proof and track its progress. UGC can be in the form of a celebrity’s endorsement, which is a powerful approach to leverage the power of social proof. Utilizing user-generated content (UGC) is one of the fastest-growing methods of acquiring new clients.

Customers are becoming more and more influenced by influencer marketing as time goes on.

Because of this, tracking purchases and interaction from user-generated content (UGC) is an excellent approach to measure how well your UGC social proof is doing.

Conclusion

The greater the strength of your social proof, the greater the amount of interaction you’ll obtain from Facebook users. Furthermore, when it comes to producing Facebook advertising, social proof makes a difference. It establishes the trust of your company and encourages consumers to become customers. It may be beneficial to experiment with several sorts of social proof in order to determine which ones are most effective for your company. It’s now your turn to shine and take your social proof to the next level in order to boost your company’s chances of achieving higher Facebook results in the future.

Dr.

She has the ability to break down complex knowledge into easily digestible bite-size morsels of information.

Learn To Keep Social Proof on Facebook Ads

Have you ever been to a new town or city where you were unfamiliar with the layout of the place or with the people you were meeting? You’re hungry and disoriented as you traverse the foreign streets, and you have no idea where to get food. Suddenly, you come across a little restaurant that is packed, energetic, and bustling with people who appear to be having a good time. You say to yourself, “That’s the location,” and “If the locals eat here, I’m dining here, too,” and you are correct. Facebook advertisements operate in a similarly similar manner, which means that understanding social proof on Facebook ads is highly vital.

  • This restaurant situation demonstrates social proof in the form of crowds of seemingly satisfied customers who have already made their choice and are encouraging you to do the same.
  • When it comes to utilizing Facebook advertisements to promote your business or service, the same restrictions apply as they do anywhere else.
  • Imagine the likes, comments, shares, and reviews on your Facebook advertising as the happy restaurant customers enticing others to visit your establishment.
  • What happens is that you go to the bother of designing a really wonderful new advertisement and then you put it out there for the rest of the world to see.
  • It’s the happy customers at the restaurant once again; the likes, the shares, the reviews, and the positive comments, all of which add persuasive social proof to any Facebook post and urge additional action, are all generated by happy customers in the restaurant.

Was it, however, any sort of obvious social proof? The five most measured forms of social proof are as follows:

  • Likes, comments, and shares
  • User-generated content
  • Influencer endorsements
  • And other metrics

A post or advertisement with hundreds of likes is certain to halt us in our tracks while we’re scrolling through Facebook, whether we’re doing it aimlessly or with a specific goal in mind. It piques our interest and niggles at our collective thought, as in, ‘If so many people enjoy something, perhaps I will as well?’ But keep in mind that the more number of social proof interactions you obtain, the more Facebook will increase your relevance score – which, in turn, can further decrease the cost of your advertising.

  • If your Facebook ad can encourage consumers to engage in a healthy and balanced dialogue, you can be certain that you’re doing something right, and you have the social evidence to prove it to yourself.
  • That is why, with any posts you are in charge of, you must be abreast of the latest developments.
  • Sometimes the best course of action is to back away and acknowledge that the advertisement may need to be withdrawn.
  • The greater the number of individuals who share your post, the greater the reach of your message.
  • Social evidence is quite effective in this situation.
  • Incorporating genuine consumer feedback into your marketing materials is the most important and compelling type of social proof that you can have in your arsenal.
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Aside from being one of the simplest and most rewarding Facebook ad hacks or Facebook advertising tips that you can employ to your advantage, using customer reviews and user-generated content as the primary elements of your Facebook ads ranks among the most effective and most rewarding Facebook ad hacks or Facebook advertising tips that you can employ to your advantage.

When a celebrity or well-known individual endorses a product or service, even if it is a tiny endorsement, it may result in clicks that go a long way toward instilling a feeling of trust, legitimacy, and confidence in your product.

However, there is a word of caution when it comes to utilizing celebrities as your brand ambassadors: superstars can and do fall from favor, and you don’t want them to send your company tumbling down with them.

How to create a new Facebook ad and keep your social proof intact

Consider the following scenario: you’ve made a Facebook ad that has received a large amount of favorable social proof. If you’re like most company owners, you’re fully aware that high-performing Facebook posts are a very valuable asset that should be handled as such. The success of your Facebook post has led to the desire to incorporate it into a new campaign and expand your reach to new audiences. However, you are concerned that by creating a new ad, you will risk losing all of the powerful social proof that you have worked so hard to establish with your existing post.

Thanks to technology, the answer is yes, and here’s how to go about it.

  1. You’ll need to locate the Facebook advertisement ID and copy it. Within the Facebook Ads Manager, navigate directly to the ad you want to reuse and click on it to bring it up for tweaking and customization. Find the outgoing link in the Ad preview area – it’s in the upper right-hand corner – click on it and select ‘Facebook Post with Comments’ from the drop-down menu
  1. If you click on that link, the advertisement will open in a new tab. The ad’s id – a sequence of numbers at the end of the URL – may be found in the ad’s URL
  2. Copy the ad’s id
  1. It will open the advertisement in a new tab if you choose to click on the hyperlink. ad id is found at the end of the URL in the URL of the ad
  2. Copy this ad id. ad id is located in the URL of the ad
  1. You may now proceed with creating a new advertisement in the regular manner

Using the standard advertising procedures, you can now proceed to design a new ad.

How to Hack Social Proof in Facebook Ads

Is it clear to you what the distinction is between social proof and engagement? We Facebook advertisers may be quick to point out that social proof with Facebook advertisements refers to “likes,” “reactions,” and “comments,” among other things. But don’t get your hopes up just yet. That represents interaction with our advertisements, which is still really crucial. The term “social proof” is often used interchangeably with “engagement” in our field, so allow me to clarify the distinction. Afterwards, I’ll show you one of my favorite tricks for “hacking” social interaction on your Facebook advertisements so that it appears as though every ad you run has a large number of “likes.” Allow me to explain.

  • For me, three sources are important: referrals from friends, blogs and influencers I trust, and in-depth evaluations.
  • I might learn about things for the first time via an advertisement, and I might enjoy them; nonetheless, I need assurance that I will be satisfied with my purchase before I make a purchase.
  • Because I want to be certain that the goods will perform as advertised and that I will not be disappointed later.
  • That is precisely the problem that social proof answers.
  • Because they have already purchased and utilized the product, they are regarded as a reliable third-party source.
  • One of these principles, which relates to social proof, is referred to as “Liking.” According to the idea, individuals are more likely to say “yes,” agree, or comply to the people they enjoy.
  • In our situation as marketers, that “something” is a decision to purchase our product or service.

Although social proof is commonly used to describe “likes” on Facebook ads, “likes” are more accurately described as “engagement,” as Facebook describes them on their platform. However, this does not imply that “likes” on your advertisements are insignificant. The reason behind this is as follows:

Why “likes” still matter

The Engagement Rate Ranking, as it is known on Facebook, is a system that ranks advertising based on how many people “like” them, react to them, and leave comments. High positive engagement, while not precisely social proof in the classic sense as we stated it, demonstrates to users that there are people who are enthusiastic about the advertisement and the product being marketed. Engagement Rate Ranking (and other relevance rankings) are used by Facebook to decide if an article is appropriate for its readers.

So, while “likes” and other forms of interaction with your advertising aren’t always indicative of social proof, they are essential for the success of Facebook marketing.

How to hack engagement for your ads

When you create a new ad in Ads Manager, Facebook automatically creates a new page post for your campaign. This post has been assigned a unique reference number, which is referred to as a post ID. Whenever you replicate an ad, Facebook will produce a whole new post with a completely new post ID for you. Despite the fact that it is a duplicate post, the engagement from the original ad is still tied to the original ad’s post ID, which is a good thing. So your replica post will not receive the number of “likes,” comments, and shares that the original advertisement received.

  1. As a result, rather than generating a copy, you’re effectively making use of an already-existing resource.
  2. Navigate to your ad in Ads Manager and click on it to open it for modification.
  3. Select “Facebook Post with Comments” from the drop-down menu.
  4. When you click on the link, the advertisement will open in a new tab.
  5. The post ID of the advertisement is the final number in the URL.
  6. Then click on the green “Create” button to begin creating a new advertisement.
  7. That should be clicked.
  8. You have two options: either click the “Select Post” button to search for a certain ID, or simply click the “Enter Post ID” button.
  9. Your “new” advertisement will maintain the level of interaction that was previously established.
  10. When you’re attempting to grow your Facebook advertisements and you want to test the same ad across many audiences and ad sets, this feature is really handy.

As a result, during testing, you may consolidate all of the activity into a single ad and then switch off the ad groups and audiences that are underperforming. One issue is that there is a lot of manual labor involved. Discover how to automate the process with Revealbot.

How to export all your post IDs at once with Revealbot

In case you didn’t already know, Revealbot is a Facebook ad automation program that automates the creation of advertisements. In addition to the Post ID export function, which allows you to export all of the post IDs in a CSV file so that you may preserve social proof/engagement while establishing new campaigns, Revealbot also has the following features: You don’t have Revealbot yet? Begin your 14-day risk-free trial right away. In Revealbot, go to the sidebar and select “Post ID export.” Then select “New” from the drop-down menu.

  • You’ll be prompted to give your Post ID export a name and choose the Facebook account that currently contains the advertising you want to replicate from which to export.
  • You have the option of either using filters to pick your advertising or manually selecting the ads yourself.
  • Choose the advertisements that you wish to copy.
  • Once you’ve finished, you may download the CSV file, which will contain all of your Post IDs.

How to bulk create ads using existing posts with post ID

Create ad sets and advertisements in mass with Revealbot’s Facebook ad Bulk Creation tool, which takes just seconds to complete. To get started, select “Bulk creation” from the sidebar menu. With Revealbot, you may create duplicate adverts with the same post ID in mass. The “Creatives” panel (shown above) is where you pick or create the advertisements that will appear in your ad sets. After you have set up your campaign and ad sets/audiences, you may go to the “Creatives” section (shown above).

  • Simply choose your export, and Revealbot will automatically use all of those post IDs to produce “new” advertisements for this new campaign based on the information in your export.
  • In this example, I’m going to create two ad sets.
  • As a result, it is displaying four advertisements in total: In the upper right corner, you can get a preview of how many advertisements you will create for your current pick.
  • The final step is to go over the advertisements and ad sets before certifying their construction.
  • The two advertisements are in positions 3 and 4.
  • When compared to manually creating ad sets in the Facebook Ads Manager, you can bulk build ad sets while leveraging existing posts in a matter of seconds with this method instead.
  • Check out our Facebook ad automation guide for more information.

Do you despise having to upload all of your advertising to Ads Manager? Use Revealbot’s Bulk Creation feature to quickly generate all of your ad variations. You may sign up for a 14-day free trial with no credit card necessary and cancel at any time.

The strategy behind using existing posts with Post ID Export to scale Facebook ads

As an example, a typical Facebook account structure consists of one campaign, six ad sets inside that campaign (each targeting a different group), and three advertisements within each ad set. That’s a total of 18 advertisements (6 ad sets * 3 advertisements). As the campaign progresses, you’ll see an increase in engagement on each of the 18 commercials. With current posts and post IDs, you may instead produce one ad for each unique creation, resulting in only three advertising rather than the traditional 18 advertisements.

  1. All of the engagement is concentrated in those three advertisements, resulting in greater engagement metrics and ranking per ad.
  2. This is a fantastic approach to scale Facebook advertisements, which is important because engagement and social proof on Facebook ads are important components of operating a profitable campaign.
  3. Despite the fact that this strategy will not provide inexpensive social proof, you will be able to take advantage of LinkedIn’s incredible job and role data in order to laser focus your audience and “catch” them on Facebook using this method.
  4. After driving LinkedIn traffic to one of your advertisements, you may create a retargeting audience consisting of individuals who saw that ad and then negotiate lower cost per thousand impressions (CPM) and cost per click (CPC) for that premium LinkedIn audience.

What’s next?

You now understand how to leverage old posts as new advertisements in a jiffy. In addition, you can automate the process by using Revealbot’s Post ID Export and Bulk Creation features, ensuring that all of your hard work gaining interaction does not go to waste. Now it’s up to you to experiment with your posts and report back to us on your findings! Test it out using Revealbot. Campaign administration should be automated. Automate the process of expansion. 14-day risk-free trial period with no credit card necessary; cancel at any time

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You now understand how to repurpose old content into new advertisements. In addition, you can automate the process by using Revealbot’s Post ID Export and Bulk Creation features, ensuring that all of your hard work generating interaction doesn’t go to waste.

We now turn the ball over to you – experiment with your postings and report back to us on your findings! Consider using the Revealbot app. Campaign administration should be automated. Expanding on an automated basis You can cancel at any moment during the 14-day free trial period.

The Social Stacking Method On Facebook

You now understand how to repurpose current content into new advertisements. And using Revealbot’s Post ID Export and Bulk Creation features, you can automate the process and ensure that all of your hard work generating interaction doesn’t go to waste. Now it’s up to you to experiment with your posts and report back to us on how it goes! Consider using the Revealbot. Campaign administration may be automated. Automate the process of growth. 14-day risk-free trial period with no credit card necessary; cancel at any time.

How To Deploy The Social Stacking Method?

You now understand how to leverage current posts as new advertisements in a matter of seconds. And using Revealbot’s Post ID Export and Bulk Creation features, you can automate the process and ensure that all of your hard work gaining interaction does not go to waste. Now it’s up to you to experiment with your posts and report back to us on how it went! Try out Revealbot. Automate the management of campaigns. Increase productivity by automating growth. 14-day free trial No credit card necessary Cancel at any moment

Step 1 — Select the ad

Using the ad level of the campaign, locate an ad to which you wish to direct all ad sets, and then select it and clickEdit.

Step 2 — Acquire the ad ID

Click on theShare Previewbutton in theAd Previewsection, then on theFacebook Post with Commentsbutton in the Ad Previewsection. Instagram Post with Comments is the option you’ll use if you’re running advertisements on the social media platform. Take a peek at the URL when the advertisement has finished loading. The numbers will be interrupted by/posts/in the middle of the two strings of numbers on Facebook. Copy the second string of numbers from the selection. This will only work on Instagram, thus just one string will be generated, which you will then pick and copy.

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Step 3 — Apply the ad ID

In this stage, you’ll need to decide whether to create a new ad set or copy the one that’s already there (duplicating is faster). Change anything you want (age range, country, gender, hobby, etc.) and then go to the ad level of this new ad set to see what you have created. For example, some of the most common audience selections are lookalike audiences, individuals who like your page, and people who live in a bigger geographic area. Click on Edit a second time, and then on Use Existing Position.

Submit and then publish the ad by clickingSubmit and thenPublish.

Step 4 — Duplicate as many times as you want

The quickest and most straightforward method of directing new ad sets to this ad is to copy the second ad set you’ve already generated (because it already uses an existing post from the 1st ad set). This strategy is particularly advantageous in that it allows you to quickly and easily create several new ad sets in a short period of time. Having a thorough split testing system in place or introducing a new product might be really beneficial in this situation.

Benefits of Social Stacking Method on Facebook

If you follow the instructions to the letter, this strategy can provide a slew of advantages. From increased social shares and engagement to improved traffic and conversions, there is something for everyone. Another feature that distinguishes it is its ability to be scaled to virtually any size. One of the most advantageous aspects of this system is that it eliminates the need to develop individual advertisements again and over again.

The list continues on and on. This type of engagement change may appear to be a minor step, but it has the potential to provide incredible results. People have always relied on social evidence and will continue to do so.

The Next Steps…

Can you think that something as basic as this can make such a significant impact? BOOM! It is possible. So, put this strategy into action right away and report back to me on your findings. Do you have anything further to say? Feel free to leave a comment below or to connect with me on Facebook. Everyone should be aware of the following disclaimer. Nothing in marketing works 100% of the time for every campaign, just like everything else. As a result, we recommend that you maintain your spending as modest as possible until you begin to see some favorable results.

About Udonis

During the period from 2018 to the present, Udonis Inc. has recruited more than 150 million users for its mobile apps and games. A total of five major marketing review firms have identified us as a premier mobile marketing agency. We worked with over 20 mobile appgames to assist them reach the top of the rankings. Do you want to know how we manage to make it appear so effortless? Come meet with us to find out!

Mihovil Grguric

Consider the following scenario: You’re ready to make a major purchase: a new vacuum. You’ve narrowed your choices down to two possibilities, and after checking and rechecking the numbers, you’ve concluded that both of them are viable solutions. The question then becomes, how do you decide which one to buy? If you’re like the majority of people, you’ll go directly to the reviews area to check what other people have to say about your product or service. Compared to vacuum1, which has 17 five-star ratings and wonderful remarks from all around the shop, the second vacuum has just 5 reviews–and one of them is a two-star review.

You make a purchase on vacuum1 and, within a week, you’re enjoying the benefits of keeping your carpets dust-free.

In the marketing business, customer reviews and other information provided by consumers is referred to as’social proof.’

What is Social Proof?

Let us go into further detail about this entire proof stuff. Source It is, in essence, the concept (which has gained increasing momentum in recent years) that buyers make purchasing decisions based on what other people have to say about a product or service. It functions something like a modern-day version of classic word-of-mouth marketing, which is when you make a purchasing decision based on information from peers rather than on the basis of flashy, well-polished marketing campaigns, as described above.

But how does this operate in the context of Facebook advertisements?

Source The majority of this is done without even realizing it.

Although the likes, comments, and shares on your ad may appear to be little extras, they are actually equally as important as the caption and photo you spent hours matching. When you get right down to it, social proof accomplishes three important tasks:

  • Let us go into further detail about this evidence issue. Source It is, in essence, the concept (which has gained increasing momentum in recent years) that buyers make purchasing decisions based on what other people have to say about a product or service they are considering purchasing. It functions something like a modern-day version of classic word-of-mouth marketing, which is when you make a purchasing decision based on information from peers rather than on the basis of flashy, well-executed marketing efforts. It manifests itself in the form of product page evaluations, websites that display the number of former customers, and user-generated material from previous consumers — all of which serve the objective of moving potential buyers farther down the sales funnel. In the case of Facebook advertisements, though, how does this function? The next time someone scrolls through their newsfeed and comes across your ad, they aren’t just looking at the pretty picture and your amazingly compelling copy–they are taking notice of everything, from how many people have liked your ad to the number of comments, as well as the content of those comments. Source The majority of this is done without our knowledge or awareness. Social proof or public social engagement is what consumers are searching for when they encounter an advertisement that others have liked before them — also known as social proof or public social engagement. The likes, comments, and shares on your ad may appear to be insignificant extras, but they are just as important as the description and photo you spent hours putting together for your advertisement. When you take social proof apart, it accomplishes three important tasks:

Let’s go into further detail about this entire proof stuff. Source It is, in essence, the concept (which has gained greater momentum in recent years) that buyers make purchasing decisions based on what other people have to say about a product or service they are considering. It functions much like a modern-day version of classic word-of-mouth marketing, which is when you choose a product based on information from peers rather than glitzy, well-polished marketing efforts. It manifests itself in the form of product page evaluations, websites that display the number of former customers, and user-generated material from previous purchases — all of which serve the objective of moving potential consumers through the sales funnel.

When someone is scrolling through their feed and comes across your ad, they aren’t just looking at the lovely picture and your extremely captivating copy–they are seeing everything, from how many people have liked your ad to the amount of comments and the content of the remarks.

In other words, consumers are seeking for evidence that others have enjoyed the advertisement before them, often known as social proof or public social engagement that other users may see.

When you get right down to it, social proof accomplishes three major tasks:

Why Social Proof Works (The Psychology Behind It)

When we look at the psychology of social proof’s efficacy, we are taken back to our primal inclinations as human beings, which is intriguing. When you think about it, we are social beings, which means that our decisions are frequently impacted by others who are in our immediate vicinity. For the most part, we don’t want to stand out and bring attention to ourselves, nor do we want to take risky chances, so we want to fit in. In fact, this intrinsic need in us is so strong that we would even go against our better judgment in order to fit in.

Even in the face of instances where we are duped by groupthink, it is natural and intuitive to believe that if the majority of people are doing something one way, there must be a valid reason for doing so.

Known now as FOMO (fear of missing out), this phenomenon manifests itself in the way customers run about looking for the “next great thing.” When looking at it from the standpoint of advertising, if an ad receives 500 likes and 400 shares, people are naturally curious as to why they received so many likes and shares.

Source On top of that, customers today place a high value on the ability to trust a company.

The science is straightforward: people are more likely to trust a company if prior customers have shown their appreciation for it through reviews, comments, likes, and shares.

And, more often than not, that confidence is reflected in the number of clicks and conversions received. So, what methods can you use to include social proof in your advertisements? If you’re interested in learning some techniques, keep reading.

How to Use Social Proof in Your Facebook Ads

There are three important components to the visual of your advertisement: In order to get the greatest results, it is necessary for all three factors to function together. One of the most straightforward methods to inject a substantial dosage of social proof into your advertising is to include customer evaluations or testimonials in your ad content. However, even if this does not result in an increase in likes or comments (at least not at first), it still demonstrates to new prospects that your past customers had a positive experience with you, which will pique their interest and make them want to know what the fuss is about.

They’ve solidified the social evidence here by including a photograph of the person who spoke the phrase (and, as you can see, the ad has generated a lot of traction in the form of shares, likes, and comments).

2) Use Different Kinds of Social Proof for Different Parts of the Funnel

When it comes to where they are in the purchase cycle, not all consumers are created equal – at least, not in the same manner. When advertising on social media, it’s critical to target the appropriate individuals at the right time with the correct message to ensure success. It may sound like a lot of effort, but if you can identify the many stages in the funnel and make advertising that are tailored to the behavior of customers at each level, you can produce something that is quite beneficial for your company.

Given that you are aware of how well these items sell, why wouldn’t fresh prospects want a piece of the action?

After that, you may retarget them with advertisements that feature reviews of your brand rather than product-specific advertisements.

3) Make it Personal

The whole point of employing social proof in your Facebook advertisements is to present actual experiences from real people who have previously purchased from you. As opposed to just submitting a review that states something like “shipping was swift and the product was of great quality,” you want to delve deeper into the tales and experiences that your past customers have had. You may do this by use personal pronouns, which serve as a psychological indication to inform us that the things we are hearing are true.

Jumper Media’s content creation services help your company or small businessstay relevant in today’s social, digital world.

Make use of exact figures if you truly want to persuade clients that your company is the best choice for them. This is about figures, such as the number of downloads your ebook has already received or the number of individuals who subscribe to your weekly email newsletter – be very precise here, because research has shown that this is really successful in terms of increasing conversions. Take the case of AdEspresso, for instance. It was discovered through an experiment in which they generated three commercials that were identical save for one detail: one ad did not include the number of downloads, one ad rounded the number down, and one ad displayed the actual amount.

You can probably guess which one received the greatest results. Take some pride in knowing that you were correct in saying the third advertisement that got the precise amount of downloads.

5) Integrate User Generated Content (UGC)

Reviews aren’t the only social proof option available to you. In the event that your consumers have ever posted photographs or videos of your product on social media, you have a goldmine of conversion-boosting ad features to draw from. One firm did an experiment with two versions of an ad in order to demonstrate how successful user-generated content (UGC) can be in Facebook advertisements. There were two versions of the product: one with highly polished stock photos and one with an image made by a prior buyer.

Get Social With Your Facebook Ads

Customers’ testimonials aren’t your sole source of social proof. It’s possible to get into a trove of conversion-boosting advertising features if your consumers have ever posted photographs or videos of your product. One firm did an experiment with two versions of an ad to demonstrate how successful user-generated content (UGC) can be in Facebook advertisements. There were two versions of the product: one with highly polished stock photos and another with an image made by a prior buyer. Interestingly, the commercials for major companies Nike and Zara contained user-generated content (UGC) photographs that received three times the number of click-throughs as their stock photo counterparts.

How are you using social proof for your social media? Share in the comments below!

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