What we’ll do now is explain the essential elements of a successful Facebook Live post.
- Always be authentic. Authenticity is the most important part of marketing.
- Engage with your audience.
- Promote Live events in advance.
- Partner with other brands.
- Brand your content.
Is Facebook live a good marketing tool?
A well-planned Facebook Live broadcast is a great way to share thoughtful, long-form content that engages viewers, ultimately playing to the algorithm. Using live video as the catalyst for your video marketing will require some thought and a plan to make sure your broadcasts provide value to viewers.
How do you use Facebook live effectively?
Tips for Using Facebook Live
- Go live with a strong connection. Ensure your broadcast is as clear, high-resolution, and stable as possible.
- Engage with your audience.
- Broadcast for longer periods of time to reach more people.
- Tell people ahead of time when you’re going to broadcast.
How do I get more customers from Facebook live?
10 Strategies To Get More Viewers With Your Facebook Live
- Announce When You Are Going Live.
- Test Launch.
- Create a Good Balance.
- Always Introduce Yourself, And Reintroduce Yourself.
- Stop Worrying About Mistakes.
- Encourage Everyone to Like and Share.
- Remind Fans to Subscribe.
- Engage With Viewers Live.
What is Facebook’s 20% rule?
The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.
How do I promote my live stream?
How to Promote a Live Stream in 8 Easy Steps
- Step 1: Schedule Your Live.
- Step 2: Create an Informative Video Description.
- Step 3: Post Your Scheduled Broadcast EVERYWHERE.
- Step 4: Make Facebook Ads (Additional but Recommended)
- Step 5: Ask People to Register.
- Step 6: Welcome Your Viewers with an Email.
How can I attract my Facebook viewers?
8 Easy Ways to Get More Views on Facebook
- Develop a highly targeted audience.
- Create shareable content, but post less often.
- Enlist your email subscribers.
- Follow an off-peak posting schedule.
- Create evergreen facebook posts.
- Use boosting for precise goals.
- Start or join a members-only Facebook group.
How do I get clients from Facebook?
5 Ways to Get Clients on Facebook
- Make sure you identify your ideal client.
- Find the groups this person hangs out in.
- Join the groups and find 3 or 4 of the groups with the most interaction.
- Consistently post in those groups (no more than 4).
- Once you find a few “Lucy’s” start building real relationships with them.
Does FB own your photos?
Let’s start by getting on the same basic page: no, Facebook doesn’t own your photos. That’s not how copyright or real life works. They’re still your photos, not Facebook’s. In fact, it’s right in Facebook’s terms of service: “You own all of the content and information you post on Facebook.
When did Facebook remove the 20% text rule?
Late Q3, 2020 advertisers began to notice leniency in Facebook’s 20% Text Rule. The rule prevented advertisers from promoting ads containing more than 20% text by restricting reach relative to how much text was in the ad.
Can Facebook ads be square?
The most important part of a Facebook ad is always the image or video. Now Facebook allows us to use square images for Ads both on its platform and on Instagram.
How to Use Facebook Live to Market Your Brand
Using Facebook Live to not only build exposure for your brand, but also to generate quality leads that can help you expand your business, is a fantastic strategy. There is no better way to demonstrate your personality to your consumers than by allowing them to meet the person who is behind the business. Because more and more individuals are using live streaming and Facebook video postings, this feature has altered the marketing landscape for a variety of businesses. For example, Considering that there are millions of people all around the world, this is a chance that you should seize.
How do you utilize Facebook Live to promote your company’s products or services?
It is necessary to have business and video strategy in place before you begin streaming anything, though.
Promote Before Broadcasting
One of the most essential things to remember about live videos is that they are more like events than blog entries, and you should treat them as such. The creation of interest before you begin broadcasting is quite vital in this case. It will increase the number of people who see your work. Keep in mind that Facebook allows you to target certain groups and events with the promotion, which means you can create a more targeted advertising campaign for your business. Promote the event on a daily basis on your Facebook page in order to gain more attention.
You must provide something of value with them by giving them a taste of what you are about to discuss with them.
Invest in Some Much Needed Gear
When it comes to marketing your company, going live on Facebook might be a simple process. The concept of holding your iPhone for more than 10 minutes at a time may sound like a fantastic idea to you, but be certain that your audience will not share your opinion. Your grip on the steering wheel will become unsteady quickly. Invest in a microphone and a robust tripod so that you may communicate with your audience to the greatest extent possible. When live streaming, the quality of the video and audio will make a significant impact.
Limit Distractions During Live Video
While Facebook Live is less difficult than television commercials or YouTube video creation, it still requires a well-thought-out strategy to be successful. Any actions you do during the live stream will represent your company, and one thing you cannot afford is to make a negative first impression on your audience. Prepare yourself before you begin your Facebook Live broadcast in order to maximize your chances of success. You may really attempt private broadcasting to see how things go and to get a feel for how things will turn out before going live with your show.
It’s possible that you have anything in the backdrop that will attract the audience’s attention. Reduce any background noise, regardless of whether you want to film the video indoors or outside. A reliable broadband connection would also be quite beneficial.
Formatting is Very Important
It is critical to consider how you will film the video and when you will broadcast it. The vast majority of the time, horizontal broadcasting performs far better than vertical broadcasting. However, you must experiment in order to determine what provides an excellent perspective. When you film vertically, you may appear to be too near to the camera at times, but it may be a fantastic idea if you want to have an intimate conversation with your viewers. Because it will catch more on the screen, a horizontal perspective is preferable when you want to display more of your surroundings, such as the individuals with whom you are working.
Timing is Just as Important
Making an outstanding first impression on your audience is the goal of Facebook Live, and timing is essential. Just like you need a strategy for sending out email campaigns in order to get the greatest answers, you also need a strategy for streaming live videos in order to achieve the best results. The last thing a company wants during a live streaming event is for everyone in their target market to be preoccupied at work or sleeping at their desk. You must first have an understanding of your target demographic, and Facebook reports may really help you learn a great deal more about the clients with whom you connect the most.
It will be easier to predict when your target audience will be available for the event if you have this information.
Offer Constant Context
Even though it’s natural for you to introduce yourself at the start of an event, when it comes to Facebook Live, some viewers will join in the middle of the live or at any point during the video. This implies that those who arrive late may not be able to hear you call out your name. Continue to think on your opening and to make it clear to the viewer what the video is all about in each subsequent paragraph. Whenever a certain amount of time has elapsed in your broadcast, you can say anything along the lines of “Hey!
“Today’s subject is.,” says the speaker.
Be Responsive, Always
Customers’ reactions and remarks during a live event are what makes it interesting for them to attend. If you want a live event to be a success, it must be a two-way dialogue, and you must be present to answer to comments and questions from the audience. This explains why Facebook Live videos receive ten times the number of comments received by non-live videos. The ability to respond directly to the comments that emerge while you’re broadcasting is an extremely effective approach for you to build interaction on the internet.
You may feel as though you have an overwhelming number of comments to answer to; if this is the case, ask someone off camera to divert your attention to the most relevant ones.
It’s important to remember that this is a real-time experience for your company, and you must keep your audience engaged in the present. That’s exactly what happens when you interact with them and respond to their remarks.
Location, Location, Location
No amount of emphasis can be placed on the significance of your location and the backdrop against which your audience will be staring. You should keep in mind that Facebook Live demands a very strong wi-fi connection, which is one of the most crucial things to understand about the service. It is essential that you have this in order to prevent streaming disruptions, which would be unattractive to your clients. Always prepare a backup plan for an outside film in case it becomes too sunny or wet, so that you can capture a clear shot when shooting outside.
Changing the position or using a high-quality microphone are also options.
You must provide your visitors with an experience that they will not be able to obtain anyplace else.
Try as Much as You Can to be Likeable
Facebook Live is all about making connections with others. You’re attempting to establish a connection with your audience in order for them to trust you and your brand enough to conduct business with you. Neither marketing your company nor selling a product are the focus of this exercise. It is more about developing solid ties that will last for a long period of time than anything else. When you do this, you must be calm, you must smile, and you must be confident in your abilities. While making the video, you may, of course, attract attention to your products or services, but do it in a discreet way, or conclude the film with a call to action, if appropriate.
Keep Going if You Make a Mistake on Camera
You could feel apprehensive at times, and you might say something incorrectly or use the wrong term, which is completely normal and not anything you should be concerned about. Isn’t it true that we all make mistakes? As a business owner, it’s understandable that you don’t want to make any errors on camera, but when it comes to live streaming, this is very normal and the people watching will really understand what you’re trying to do. Sometimes making a mistake may actually lead to laughter and a stronger bond between people.
The most essential thing you can do is to continue on your journey.
Show Off Your Company Culture
You could feel apprehensive at times, and you might say something incorrectly or use the wrong term, which is completely normal and not anything you should be concerned about excessively. Right, to make a mistake is human. While it’s understandable that you don’t want to make a mistake on camera because you’re concerned about your brand, when it comes to live-streaming, this is very normal, and the people watching will understand.
Accidental laughter and an even stronger relationship can result from blunders. If you make a mistake, we don’t want you to feel bad about yourself, but if you do, don’t sweat it too much. Maintaining your momentum is the most crucial thing you can do.
Beware of Video Length and Lag
Once you begin live streaming, it may take some time for your viewers to join you; thus, plan on a minimum of 20 minutes of streaming time before you begin broadcasting. More individuals will be able to participate as a result, and you will have a better opportunity of engaging with a significant proportion of your viewers. Another factor that a lot of people underestimate is the amount of lag time that exists between them and the audience they are speaking to. It is possible that what you say will not instantly resonate with the audience.
Therefore, it is critical to have a reliable Wi-Fi connection in place.
Give the Viewers a Shoutout
When you’re through with your Facebook Live video, it will be automatically archived. This implies that if you want to offer any further essential information with your audience, it will be quite simple to draw their attention back to them. Give a shout-out and express gratitude to those who were able to watch the event live in order to increase your audience, especially among those who were unable to attend the event in person. More engagement will be generated if you ask further questions or make other comments.
Promote Through Other Channels
Facebook Live is not just focused on the social media platform. Other social media channels can be used to market a Facebook Live event as well, depending on where your target audience spends the majority of their time. You may not be able to get everyone on your social media platforms to view the film, but if you give a link to the video, those who are interested will be able to see it easily.
Always Analyze the Results
You must assess the results of the video, just like you would with any other company marketing plan, and draw lessons from anything you do. Using Facebook stats, you can quickly determine how many people saw your post and how many unique views it received. In the future, the more information you gather about the event and the preferences of the audience through social media analytics, the higher chance you have of producing more effective videos. You may look at the time of day when the majority of your viewers tuned in to determine which moment had the greatest influence on them.
Grow Your Brand Using Facebook Live
These are some of the most effective strategies for growing your business via the usage of Facebook Live. In a world where more and more people are looking for personal connections, it’s difficult to argue against the advantages of live streaming video. It will be much easier for you to begin your Facebook Live streaming journey if you follow the advice provided above. For more in-depth pieces about digital marketing, be sure to visit our blog on the subject. Jason Hall, the company’s owner and chief marketing officer, and his team are experts in building brand awareness, driving traffic and generating leads, optimizing the marketing funnel, and increasing conversions by utilizing the most effective marketing channels available in your field of expertise.
Jason’s team will improve the quality of your web traffic, leads, and sales by offering no long-term commitments and a variety of service tiers to choose from.
How to Use Facebook Live: The Ultimate Guide
Since its introduction in 2016, live streaming video has experienced a meteoric rise in popularity. In fact, 82 percent of individuals would prefer to watch a live video rather than read a social media update. Because of this, it provides the chance to develop more genuine and important connections with audiences. It’s no secret that livestreaming has exploded in popularity in recent years. In fact, between 2019 and 2020, the total number of hours spent watching on major streaming platforms increased by 99 percent.
One out of every five videos on Facebook is now in real time.
- Instructions on how to broadcast on Facebook Live using a mobile device
- Learn how to go live on Facebook using a desktop computer. How to evaluate the effectiveness of your live video
- Instructions on how to get the most out of the platform, including tips and techniques
What is Facebook Live?
Facebook Live is a Facebook tool that allows users to broadcast real-time video to their friends and followers. When live broadcasting, live broadcasters can use this information to engage their audience during times and events that are essential to their viewers. Going live allows for real-time connection with your audience and may help you gain more visibility while also building stronger ties with them. Facebook Live is a feature of the social networking site that allows users to broadcast their livestreams straight to the platform.
- A recording of the video is also posted to the website or profile so that it can be seen again at a later time if desired.
- Due to the fact that it is a fun and relatively straightforward method for them to harness the power of video to express their brand stories and develop meaningful interactions with their fans and followers – all in real time.
- With the aid of this book, you will learn the greatest tactics that may make a significant difference in the number of people who watch your live broadcast, how they interact with it, and how it performs.
- In the sections below, we’ll go through how to broadcast from mobile and desktop devices, respectively.
How to Use Facebook Live
Because Facebook Live videos are broadcast to the public, viewers may watch them on any device that has access to Facebook but does not require a Facebook account. User profiles, Pages, groups, and events may all be used to broadcast live on Facebook. Starting a livestream via the app vs a web browser will be a little different, so make sure to read over the instructions for each method separately below.
How to Go Live on Facebook From the Facebook App
Step 1: Navigate to the profile, Page, group, or event where you wish to broadcast your live broadcast. The second step is to select What is on your mind? If you’re on a profile, click Create a post; if you’re on a page, click Create a post. This should allow you to access the post options. Step 3: In the publish choices, select “Live video.” Image courtesy of Shutterstock Step 4:Press the button where it says To provide additional information about the video, tap to write a description.
To adjust the settings and any features or tools that you wish to utilize during the stream, click the buttons at the bottom of the page. Step 5: Image courtesy of Shutterstock Step 6: When you are ready, press the Start Live Video button.
How to Go Live on Facebook From a Web Browser
On your Facebook homepage, you should notice a Live or Live Video option, which is the first step. Depending on where you are on your profile, it will be under the heading What’s on your mind? If you are working on something else, it will be underCreate Post on your screen. The symbol will be similar to one of the images below. Image courtesy ofImage courtesy of Step 2: Select whether you want to just go live or create a live video event. Image courtesy of Shutterstock Step 3:After that, pick the specifics of your video.
Step 4: When you are finished, clickGo Livein the lower left corner of your screen.
Facebook Live Tools
During your broadcast, you may use a variety of Facebook tools to engage with your audience in a more personal way. By utilizing these features, you will be able to increase engagement and provide your visitors with the greatest possible experience. You may combine and match them to serve your stream in the most efficient manner for your company.
- Live polls: You may build a live poll in advance and share it with your audience when you go live. As a result, you may witness your audience’s reactions in real time while watching the stream. The addition of one or more highlighted links to the stream to advertise your website or other sources is referred to as embedding
- Live in Stories: These allow you to post your streams straight to Facebook Stories, allowing you to reach a larger number of people. Moderation of Live Comments: Manage the discourse that takes place in the comments section of your broadcast. With this tool, you can control who has the ability to comment and how frequently they may do so. Furthermore, you may choose a single viewer to filter comments on your behalf. In front row: This feature enables you to spotlight your most loyal followers in a dedicated portion of your stream. While you’re still alive, you may send them a particular shoutout to express your gratitude for them. Badges: These are a way of gauging how much your fans are engaged with the material you are creating. Friends and family may earn badges by engaging with your material, whether it’s through the use of “Stars” or by turning in to your Facebook Live videos. Making Donations: Qualified pages in specific areas may be able to include a “Donate” button in their live video stream. Due to the fact that non-profits who use Facebook’s payment network do not have to pay a charge, they are able to keep 100% of the donations
- A co-broadcasting function that allows you to present a Facebook Live video with numerous people, known as “Live With.” Live Shopping: If you have items for sale on Facebook, this feature allows you to add product listings to be featured during your livestream
- If you do not have products for sale on Facebook, this function allows you to create product listings.
This video will provide you with more more information on how to go live on Facebook. And don’t forget that a recording of your livestream is also made available on the site where you broadcasted it to the world. Because you can download and reuse the information, having it on hand is a tremendous asset.
How to Analyze Your Live Video’s Performance
Step 1: To begin evaluating your Facebook Live broadcasts, navigate to the Insightstab, which can be found in the left-hand column of your brand’s Facebook page by clicking here: Step 2: Go to your stats and select the Videos section. 3. Scroll down to the Top Videossection and select a video from the drop-down list to investigate further in step three. (Please keep in mind that there were no videos available on the page we utilized for this example.) If you have videos, you’ll see them display here if you have them.) Allow me to delve a little more into the details.
- In order to begin evaluating your Facebook Live broadcasts, go to the Insightstab in the left-hand column of your brand’s Facebook page and follow the instructions: Second, go to your analytics and choose the Videossection. 3. Scroll down to the Top Videossection and select a video from the drop-down list to investigate further in Step 3. (Please keep in mind that there were no videos available on the page we chose for this example. If you have any videos, they will display here if you have them.) And now for the meat of it: let’s get down to business. The performance data provided for Facebook Live videos are comparable to those available for regular Facebook videos, plus a few interesting tweaks to make them more interesting.
Apart from the static figures, you can also click into each measure to observe how it changed over time while the movie was being shown. For example, if we go to Peak Live Watchers and click on the interactive graph of video viewers over time, we will observe the following: If you look at their Facebook profile information, you may even find out who your typical viewer was during your show. For example: Now that you’ve mastered the steps, let’s move on to some helpful hints and suggestions. The last thing you’d want is to start a live broadcast and then realize you’ve forgotten where you are.
As a result, do everything you can to prepare yourself or your host.
Take a look at these excellent examples of Facebook Live videos from a variety of different organizations. There are a number of small things you can do to get the most out of your Facebook Live broadcasts that are worth mentioning.
1. Brush up on Facebook Live best practices.
Marketers have a tremendous amount of potential to reach a larger audience using Facebook Live, so it is well worth the time and effort to learn how to conduct a successful Live event. In this in-Guide depthMarketer’s to Facebook Live, we cover critical best practices for planning, executing, and analyzing the success of a Facebook Live event for a commercial enterprise. To refresh your memory on these important practices, download the booklet.
2. Test out live video using the “Only me” privacy setting.
When it comes to reaching a larger audience using Facebook Live, marketers have a lot to gain by investing the time to learn how to do it successfully. When it comes to planning, executing, and analyzing the outcomes of a Facebook Live event, our comprehensiveMarketer’s Guide to Facebook Live covers all the essentials. To refresh your memory on these important practices, download the booklet below.
3. Space out live videos with other Facebook posts.
Despite the fact that the art of organic reach on Facebook has evolved over time, you may still benefit from it today. This may be accomplished in part by posting a blend of standard Facebook posts and Facebook Live videos on a regular basis. The live videos are the main attraction, since they tend to generate more engagement than other types of videos. As a result, spreading out your postings will increase the organic reach of all of your content.
4. Keep reintroducing yourself.
You may still take advantage of organic reach on Facebook, despite the fact that the practice has evolved over the years. Maintaining a mix of regular Facebook postings and Facebook Live videos is an important part of achieving this goal. There is a strong draw to live videos, which tend to elicit higher levels of participation. The result will be that your posts will receive more organic exposure if they are spaced out more widely.
5. Make the video visually engaging.
You must be visually compelling throughout your broadcast – not only at the beginning of your broadcast (although this will be crucial for those who will watch the video afterwards), but throughout the video as more and more people join in as well. The more aesthetically appealing you can make your website, the more likely it is that users will stay. That entails keeping the camera in motion rather than simply resting in one location. Not only will you get more viewers this manner, but your broadcast will also be rated higher in other people’s News Feeds as a result of your efforts.
The effect of this is that films that people engage with in these ways will show higher up on the feed as a result of algorithm changes.
6. Make it spontaneous.
What distinguishes a live video from a recorded one? The fact that it was spontaneous and engaging. People adore the capacity to engage with others, as well as the novelty of seeing someone in real time, when anything may happen at any time. In many respects, it’s the next generation of reality television.
It is precisely these moments that distinguish live video from scripted, edited, or otherwise pre-recorded recordings, and they are what distinguish live video from other types of video. Take use of the platform. The banter is always, always enjoyable.
7. Don’t worry about mistakes or stutters.
Even if your Facebook Live doesn’t go exactly as planned, spontaneity may still be effective. Let’s face it, we’re all flawed individuals. Furthermore, when humans and technology come together, there might be technical challenges at times. Even if you’re doing an excellent job of filming a live video, things might go wrong. Your equipment could fail, you could lose your line of thought, or you could get photobombed by an unsuspecting bystander. Things will happen, and you will not be able to call “cut” – you will have to roll with it and continue recording and chatting.
If you notice that your phone is wobbling while you’re shooting, laugh and call it out.
Maintain the atmosphere of a lighthearted dialogue throughout the broadcast, so that even if mistakes are made, the broadcast remains light and the channels of connection with your audience remain open.
8. Encourage viewers to Like and share the video.
Even if your Facebook Live doesn’t go exactly as planned, spontaneity may still be successful. Accept the fact that we are all flawed beings. And when humans and technology come together, there might be technical challenges at times, as well. Things may go wrong when you’re filming a live video – your equipment could malfunction, you could lose your line of thought, or you could get photobombed by a passing stranger. It is not possible to call “cut” when something unexpected occurs; instead, you must roll with the punches and continue recording and speaking.
These elements contribute to the human and authentic nature of your broadcasting.
Laughing will help you remember what you were saying.
For example, if you make a mistake during a Facebook Live broadcast, you might invite viewers to post in the comments section whether they have done the same error.
9. Engage with commenters, and mention them by name.
Another approach to increase the likelihood of your broadcast appearing in people’s News Feeds is to increase the number of comments on it. This will help Facebook give your broadcast a higher relevance score, increasing the likelihood of it appearing in people’s News Feeds. Therefore, encourage your visitors to leave comments, and interact with those who do so by addressing their queries and identifying them by name. Besides increasing the number of comments, it is also a fun approach to include your viewers in the live experience, which may encourage them to stay for a longer period of time.
You will also delight your audience by addressing them by name and responding to their queries when you are broadcasting in real time.
10. Have someone else watching and responding to comments from a desktop computer.
When you’re the one who’s holding the camera for a Facebook Live broadcast, it’s quite difficult to see the comments that are appearing on your mobile device. The fact that comments slip below the fold makes it all the more difficult to keep track of them as they arrive in rapid succession. In addition, you’re probably preoccupied with filming and entertaining viewers on your computer. In order to prevent this from happening, it’s always a good idea to have an additional person signed into the primary account and monitoring the comments on a desktop computer.
11. Subtitle your broadcast in the comments section.
While your viewers may be tuning in and out to watch your video throughout the workday, it is also possible that they are just watching your video without audio. Subtitling the video in the comments area on a regular basis, in either case, is an excellent method to keep people interested. This also makes it possible for individuals who are tuning in late to catch up on what is happening on the show.
12. Ask viewers to subscribe to Facebook Live notifications.
Request that viewers sign up for live notifications in addition to asking for Likes, shares, and comments on the video. To do so, all viewers need to do is click on the little, downward-facing arrow in the top right-hand corner of the live video post and select “Turn On Notifications,” which will appear. As an added bonus, you may ask people to Like your brand on Facebook, which will increase the likelihood that they will be alerted when you next do a live broadcast.
13. Broadcast for at least 10 minutes.
As soon as you start shooting your live video, you’ll begin to appear in people’s News Feeds, slowly but steadily increasing in visibility. When you broadcast for an extended period of time — especially when Likes, comments, and shares begin to pour in — the greater the likelihood that others will discover your video and share it with their friends. For these live videos, time is critical for engagement, so we recommend that you go live for at least 10 minutes, while you can go live for as long as 90 minutes for a specific video.
14. Say goodbye before ending your video.
Starting as soon as you begin to record your live video, you will begin to appear in people’s News Feeds, although slowly at first. When you broadcast for an extended period of time — particularly when Likes, comments, and shares begin to pour in — the greater the likelihood that others will discover your video and share it with their friends. Because time is such a crucial aspect in generating interaction in these live videos, we recommend that you go live for at least 10 minutes, however you may go live for as long as 90 minutes for a specific video.
15. Add a link to the description later.
It’s always possible to go back and update the description, change the privacy settings, or even remove the video after you’ve concluded a live broadcast, just as you would with any other post. The description of the post can include a trackable link to the page where your live video series is hosted, the website for whatever campaign you’re using the video to promote, or any other location you want.
We hope you have found this to be an informative resource. We’ll keep you informed of any new developments as well as helpful hints for interacting with your audience in more interesting ways.
Use Facebook Live to Its Full Potential
Social media may have been created for amusement purposes, but it has evolved into a critical commercial tool. As a social network, Facebook is particularly significant since it allows you to engage with an audience in a variety of ways, and Facebook Live is a fantastic extension of that ability. Make use of it for the advantage of your company as a tool to advertise your product, raise brand awareness, or expand your customer base and audience. Note from the editor: This piece was initially published in May 2020 and has been revised to ensure that it is as complete as possible.
How to Use Facebook and Instagram Live to Grow Your Brand
MarketingJeff Yonata December 5th, 2017 Marketing Eighty percent of brand consumers would like to watch live video from a brand rather than read a blog post about the brand. In recent years, Facebook and Instagram live have become popular fads, inspiring numerous other social media platforms to build their own in-app streaming capabilities. They are extremely popular among millions of users — but what marketers haven’t fully grasped is how they may be utilized not only for personal reasons, but also to help your company develop its brand awareness and recognition.
This, in turn, allows users to participate in brand storytelling and, as a result, enhances the overall user experience.
It’s also a novel approach of integrating your content with your marketing strategy and strategy.
Using a live video broadcast to conduct a Q&A session and engage in dialogue with your audience is a great method to establish a more personal connection with them. If you’re offering a product, it might also serve as a tool to help your customers have a better experience while using your product. If your audience members are coming from various time zones, reach out to them and ask when would be the greatest time for them to attend your event. A live Q & A session with Marques Brownlee, better known by his stage as MKBHD, was streamed on October 26th to his whopping 5 million followers – and it proved to be a more successful approach to expand his following.
He did this instead of simply publishing a regular video on his page, which would have resulted in less subscribers and views.
Live Event Coverage
Using livestreamed video to introduce new items may improve the amount of attention your product launch receives. Alternatively, YouTube lets you to immediately publish your livestream video onto your channel, where everyone can view it later on at their leisure. Offering unique events such as promotions, cash-backs, or the introduction of new products via streaming video can create an impression that will cause viewers to experience fear of missing out (FOMO).
Over 1 million people who couldn’t attend (or just weren’t invited) tuned in to watch a livestream of the iPhone 8 and iPhone X launch event, which was hosted by UnboxTherapy.
Why Livestream on Social Media?
YouTube is an excellent tool for video marketing since it provides more analytic data than other social media platforms such as Facebook or Instagram. However, where Instagram and Facebook fall short in terms of comprehensive statistics, they make up for it in terms of mobility. Facebook and Instagram have created a near-perfect smartphone software that allows you to go live whenever and anywhere you choose, regardless of your location. It is not necessary to set up a full-size professional camera and a specialized capture card in order to broadcast your live stream.
Prepare a Guideline for Your Live Stream
A high-quality, professional-looking video with a high production value is not required for mobile streaming (although having such a film is not a terrible thing to have). Although streaming is all about having a discussion, this does not imply that you should go into it without a strategy. Preparation is key. Make a list of the topics you wish to discuss with your audience. It will help you to remember what you’re talking about when things start to veer off subject a little bit. Alternatively, if you do not have a broad range of knowledge, you may always relate anecdotes about your organization, such as how it all began.
On their WAN program, which is aired live every week on their website, they discuss anything and everything connected to technology and the PC world.
In addition, it makes it easier for viewers to move around the film after it has been shown on television.
Invite Other Influencers to Your Instagram Live
Creating a professional-looking video with a high production value is not necessary for mobile streaming (although having such a film is certainly beneficial). Although streaming is all about having a discussion, this does not imply that you should go into it without a plan of action. Preparation is key. Make a list of the topics you wish to discuss with the audience. It will help you to remember what you were talking about when things get a bit off topic. It is always possible to share tales about your organization, even if you do not have extensive knowledge in a certain field.
They discuss anything relating to technology and the PC industry on their WAN program, which is webcast live every week on their website.
Furthermore, it makes it easier for viewers to move around the video after it has been broadcast.
- Creating a professional-looking video with a high production value is not necessary for mobile streaming (but it is a nice to have). Although streaming is about having a discussion, this does not imply that you should go into it without a plan. Make a list of the topics you wish to discuss with your viewers. That way, if the conversation veers off subject, you’ll have something to fall back on. Alternatively, if you do not have a broad field of expertise, you may always relate anecdotes about your organization, such as how it all began. Influencers, such as Linus Tech Tips, are one of the finest instances of this. On their WAN program, which is aired live every week on the internet, they discuss anything and everything connected to technology and the PC world. They always make a list of the topics they intend to discuss throughout the broadcast
- Otherwise, the chat might become disjointed and so provide less value to viewers. Additionally, it makes it easier for viewers to scroll around the video after it has been broadcast.
Interact with Your Chat
“Brand consumers prefer live video over other forms of content: 80 percent would rather watch live video from a brand than read a blog, and 82 percent would rather watch live video from a brand than social media postings.” -Livestream Make an effort to be yourself in front of the camera rather than a salesperson attempting to promote a product when livestreaming.
Use livestreaming to learn about your audience
The wonderful thing about live streaming is that it allows you to discover exactly what your audience is looking for. In your live chat session, customers ask you questions because they consider you to be an expert in your field and consequently respect your perspective on the topic matter. Being interested in their queries shows that you are there for them, rather than the opposite. It is an effective method of developing a solid relationship with your target audience. Sephora provided an excellent example of fan participation during their broadcast.
Livestreaming is a fantastic approach to develop a more personal and engaging relationship with your audience through interaction. Because of their virtually faultless mobile applications, Instagram and Facebook live allow you to engage with your audience anytime and whenever you want, no matter where you are. The ease with which you can stream through your mobile device allows you to perform two things:
- Demonstrate the human aspect of a corporation
- Engage your audience in a real-time issue without providing them with a templated answer similar to what they would receive from customer care
Company representatives should demonstrate their humanitarian sides. Participate in a live situation without providing them with a templated response similar to what they would receive from customer support.
Prove that a firm has a human aspect; Engage your audience in a real-time issue without providing them with a templated response similar to what they would receive from customer care.
Facebook Live for Brands: 10 Essential Tips for a Successful Stream
Streaming Thanks to social media platforms’ increased support for live streaming capabilities, as well as growing audience interest in video events that are more participatory and less censored than typical pre-produced material, Facebook Live content has surged in popularity. For this sort of video content, Facebook Live has emerged as a major destination, ranking as one of the top three live streaming platforms across a wide range of age groups in 2020. It appears that the surge in interest in live video will continue to grow as individuals adapt their social media and entertainment habits until the year 2021 and beyond.
How to go live on Facebook
Thanks to recent feature upgrades that allow company Pages to broadcast in the same manner that personal accounts were previously able to, it’s now easier than ever for companies to host a Facebook live stream. Start a Facebook Live video from your company’s Page by selecting “Start a Live Video” from the list of options in the create post box. The look of this option will differ based on whether you are viewing it on a mobile device or a desktop computer. Afterwards, you’ll want to write a compelling description that includes factors such as location and tags for other people to see.
Due to the fact that Facebook Live is free and simple to use, any corporation may participate. It is vital, however, to ensure that your video plan is in place prior to, during, and after the broadcast to ensure success. Following are ten Facebook Live best practices to follow:
10 Essential Facebook Live Tips for Businesses
Thanks to recent feature upgrades that allow corporate Pages to broadcast in the same manner that personal accounts could previously, it’s now easier than ever for companies to host a Facebook live stream. Start a Facebook Live video from your company’s Page by selecting “Start a Live Video” from the list of choices in the post creation box. Based on whether you’re using a mobile device or a desktop computer, the look of this choice will differ. It is therefore necessary to write a compelling description that includes features such as location and tags for other users to find your listing.
Due to the fact that Facebook Live is free and simple to use, any organization may participate.
Ten Facebook Live best practices to follow are as follows.
2. Promote before you start your Facebook Live
It’s crucial to remember that Facebook Live videos are more like an event than a blog post, even if the majority of the material we publish is followed up with constant advertising. To put it another way, if you want to attract the attention of viewers before the event begins, you must develop curiosity beforehand. The good news is that Facebook allows you to focus your promotions to certain events and groups of people. This is ideal for a more targeted advertising campaign of any kind. The creation of an event is a pretty straightforward method of accomplishing this.
- Ultimately, you’ll want to post about the approaching announcement on your Facebook page as frequently as possible to get people interested in it.
- Provide your audience with something new and valuable every time you remind them.
- Take, for example, this post from NASA Earth: It’s jam-packed with useful information, and it even includes an image to give some visual appeal.
- Don’t be hesitant to cross-promote your content throughout your blog, email campaigns, and other social media platforms.
3. Prepare yourself by limiting distractions
Despite the fact that Facebook Live broadcasts are a more relaxed and natural experience than a traditional television commercial or YouTube production, it doesn’t mean you shouldn’t prepare in advance. If your actions on Live are representative of your company, you cannot afford to make a negative first impression. This is especially true given the fact that Facebook Live users watch videos for three times longer than their non-Facebook Live peers. Take some time before you start broadcasting your video to have everything ready.
Make sure you get a tripod in order to prevent the “shaky cam” effect.
When it comes to important Facebook Live advice for preparation, having a robust broadband connection may be really beneficial as well.
Throughout the process, the colors and accessories on display serve to accentuate the distinct personality of the Sephora brand.
4. Make formatting decisions
In preparation for your big debut, make sure you spend the necessary time to consider how you will film your video as well as when you will stream it. For example, while using the Facebook Live app for iOS, you may select between streaming horizontally or vertically, depending on which provides you with the greatest view of the action taking place. In a test run, try a little bit of both alternatives to evaluate how you appear to your target audience. Vertical filming may often give the impression that you are too near to the camera, which is not ideal for an interview-based video.
- In the video below, Martha Stewart employs a horizontal picture to display more of her surroundings, which are all from her own Martha Stewart Home Depot collection, in order to reveal more of her surroundings.
- Things like ECammorStage Ten, for example, assist you in creating an experience and are simple to utilize.
- The final aspect of formatting is the manner in which you will present the text.
- Do you want to invite people to your party?
- As many questions as you can come up with and then begin to answer them are good starting points for brainstorming.
5. Choose the right time for your Facebook Live broadcast
Making an impression on your audience might be difficult if you don’t know how to time your presentation properly. In the same way that there are standards for when to put out email campaigns to get the most response, there are also guidelines for when to upload your videos. It’s the last thing you want to happen during a live-streaming event: you want your video to surface while everyone in your target audience is at work or asleep. As you craft your message, keep your target audience in mind at all times.
Our Facebook Audience Growth report provides you with the tools you need to track fan growth and post interactions on the social media platform Facebook.
6. Offer context constantly
To begin your video broadcast, you might naturally believe that it’s a good idea to introduce yourself and any other speakers who will be participating. After all, just as with a blog article, your primary goal is to persuade readers to stick around for more. Visitors may, however, join the stream at any time because it is broadcast live on Facebook. As additional people arrive, take time to reflect on your opening remarks and inform your audience of what is taking place. If you’re new to the show, you might want to start with something like: “Hey, if you’re just tuning in, welcome to our broadcast.” “We’re now discussing, and we’ve just finished covering.” You should also devote some time to setting the agenda and instilling confidence in your audience about what to expect.
The video from the American Society for the Prevention of Cruelty to Animals (ASPCA) is an excellent example of a Facebook Live feed that keeps its viewers on track.
The Facebook Live video that was used to promote the campaign followed volunteers as they walked Pitbull pups through the streets of New York City.
People who were watching were regularly reminded why they were watching and how they could become involved with the campaign by the stream’s host, who did this throughout the whole broadcast. This assisted in raising a significant amount of money from the ASPCA’s target demographic.
7. Be responsive and interactive during your Facebook Live
Introducing yourself and any other speakers at the start of your video broadcast would seem like a smart idea, and you’d be correct. As with every blog article, your primary goal is to persuade readers to stay for a longer period of time. Visitors can, however, join the live at any time because Facebook Live is available 24/7. As more people arrive, take time to reflect on your opening remarks and inform your audience of what is going on. If you’re new to the show, you might want to start with something like: “Hey, if you’re new to the show, welcome to our broadcast.” The subject we’re now discussing is one that we’ve just finished talking about.” Spend some time setting out the agenda and establishing expectations for what they may anticipate from the meeting as well.
The video from the American Society for the Prevention of Cruelty to Animals (ASPCA) is an excellent example of a Facebook Live feed that keeps its viewers focused.
During the campaign’s Facebook Live video promotion, volunteers were seen walking Pitbull pups through the streets of New York, promoting the cause.
An enormous amount of donations from the ASPCA audience resulted as a result of this promotion.
8. Connect authentically and build relationships
To begin your video broadcast, you may naturally believe that it would be a good idea to introduce yourself and any other speakers who will be participating. After all, just as with a blog article, your primary goal is to persuade readers to continue reading. Visitors, on the other hand, can join the live at any time via Facebook Live. As more people arrive, take time to reflect on your introduction and inform your audience of what is taking place. For example, you could wish to employ phrases like: “Hey, if you’re new to us, welcome to our show.” “We’re now discussing and have just finished covering.” Spend some time setting up the agenda and establishing expectations for what they may anticipate.
The video from the American Society for the Prevention of Cruelty to Animals (ASPCA) is a superb example of a Facebook Live feed that keeps its viewers on track.
The Facebook Live video that advertised the initiative followed volunteers as they walked Pitbull pups around the streets of New York.
For the duration of the broadcast, the presenter of the stream informed those tuning in why the walk was taking place and how they could become involved with the campaign. This assisted in raising a significant amount of money from the ASPCA’s viewers.
9. Use other channels to promote Facebook Live
It was never stated that your Facebook Live video may only be promoted on Facebook. You may simply advertise your video on Facebook using your other social media platforms, which will encourage viewers to watch your video on Facebook. You won’t always be able to get everyone from Twitter, Instagram, or LinkedIn to view the video, but providing a link to the video will make it a lot more likely that they will. NASA does an excellent job of cross-promoting material for Facebook Live streaming on Twitter, as seen by this recent example.
Keep in mind, nevertheless, that you should not overdo it.
10. Analyze your results
Finally, like with anything else in the realm of marketing, you should always strive to learn from your experiences and successes. With your live videos on Facebook, you may track a variety of analytics that Facebook provides. For example, you may see how many people have seen your video and how many unique viewers you have, among other things. When it comes to social media analytics, the more you can learn about your viewers’ tastes, the more likely it is that you will produce and upload better films in the future.
This is an excellent method of determining which moments had the greatest influence on your audience.
Then, just as you would with any other piece of content, run A/B tests on your findings.
Plan a successful Facebook Live
In a world where customers are continually seeking stronger, more personal relationships with their favorite businesses, it’s difficult to dismiss the possibilities of live streaming. Since its inception in 2016, Facebook Live has witnessed a 400 percent increase in the amount of time people spend watching it on a daily basis. Users who check social media for the latest developments and trends will find Facebook Live streaming to be naturally appealing, according to the company. We’ve even seen other social media sites starting to implement the same technique in order to capitalize on the rising popularity of live streaming video in recent years.
As part of your overallFacebook marketing strategy, live streaming provides a flexible and rapid approach to communicate with your audience on a more personal level.
How to Use Facebook Live For Business: 7 Tips & Tricks
Facebook live videos are becoming increasingly popular. Not many businesses are aware of Facebook Live, but they should be taking use of this powerful platform to engage with their customers. Live videos account for one-fifth of all videos on Facebook, and it has been demonstrated that live videos generate six times the number of interactions as published videos.
Continue reading to learn how to utilize Facebook live for business purposes, including how it may help you create more leads, get to know your audience, and raise awareness about your company and its products.
7 Ways to Use Facebook Live for Business Lead Generation
Instagram Stories are a type of video that is broadcast on Facebook in real time. Not many businesses are aware of Facebook Live, but they should be taking use of this powerful platform. In fact, live videos account for one-fifth of all videos on Facebook, and it has been demonstrated that live videos receive six times the number of interactions as published films. Find out how to utilize Facebook live for business, including how it may help you create more leads, get to know your audience, and raise awareness about your company, by continuing to read this article.
2. Interview an industry expert or influencer
When it comes to promotions, it’s a well-known marketing truth that customers are more likely to respond positively to a recognized and well-known face. Collaborative efforts with well-known specialists in specific industries and influencers with a large audience and online presence are some of the most effective Facebook live examples. Influencers, in addition to advertising your live stream, may also boost audience engagement because they frequently have a large following of people who believe their suggestions.
Hosting an interview with professionals and influencers on Facebook Live is not only entertaining, but it is also an educational experience for those watching.
Make sure to include your audience by allowing adequate time following the interview for them to ask questions of you.
3. Do a product demonstration
Did you know that eighty percent of consumers would prefer watch a live broadcast from a company than read a blog article from the same brand? As a result, there is no better approach to sell your items than through Facebook Live, where you will have their whole focus. Provide information to your target audience and potential consumers about the characteristics and benefits of your product or service. Demonstrate real-world use cases or allow people to observe how your product is put into action.
People would rather watch a hands-on demonstration of a product than read about it in a blog or through graphics in a handbook.
Furthermore, audiences are given the opportunity to witness firsthand how the product performs in the manner that it claims.
4. Conduct a virtual workshop
In the spirit of hands-on learning, you may also organize a virtual workshop using Facebook Live if you want. During the time of COVID-19, this approach proves to be more accurate. It’s an opportunity to market your product, show how to use it, and develop a feeling of community among your socially disengaged target audience members. Take a look at this fantastic Facebook Live stream example: Businesses that sell culinary supplies or equipment may organize a Facebook Live webcast of a cooking demonstration and offer step-by-step tips with the audience so that they can learn from the experience.
Dalgona coffee, for example, was a popular cultural trend on the internet at the time, and food businesses took use of this to offer meaningful and relevant material with their target audience through social media.
5. Repurpose into a content offer
If your company maintains a private Facebook group, you may utilize a live video to provide special material to your most devoted followers. This helps you to increase brand recognition among your clients while also increasing customer loyalty. Furthermore, different content formats and offers might appeal to different people in your audience, boosting your chances of generating more leads by utilizing platforms and offers that connect with them the most effectively. Example: You might repurpose your Facebook Live webinar or masterclass into little soundbites that you could then share on your website or blog.
6. Host a contest
If your company maintains a private Facebook group, you can utilize a live video to provide special content to your most devoted customers and supporters. Client loyalty may be improved as a result of increasing brand awareness and increasing customer retention. Apart from that, different content formats and offers might appeal to different people in your audience, boosting your chances of generating more leads by utilizing platforms and offers that are most appealing to them. Consider how your Facebook Live webinar or masterclass may be turned into little soundbites that you could then share on your website or blog.
7. Offer a freebie
A customer’s attention is captured more effectively by the term ‘free’ than any other word or phrase. During your Live, you may provide free stuff to audience members who sign up using the link that you provide. Examples of such content include guides, manuals, and discounts. Simply provide a link to the page where visitors may download the freebie and pin it to the bottom of your Facebook Live description. Just be sure to keep the URL short and straightforward to enter in manually, in case customers prefer to type the link in themselves instead of clicking on the link.
How to Use Facebook Live For Business: Best Practices
Always remember to maintain consistency with your company’s tone and message over the course of your Facebook Live event so that people are aware that you are a respectable brand when they see you on the platform. If you’re thinking of holding a series of live broadcasts for your company, it’s also a good idea to develop a theme.
Keep your internet connection secure
You should make internet security a priority before hosting a Facebook Live broadcast event, in addition to having a fast and steady internet connection. The negative side effect of technology improvements is that some people take use of them to do harmful cyber activities against others. To provide an example, cyber thieves have been known to hack into people’s webcams and record them without their knowledge – remember that popular photo of Facebook CEO Mark Zuckerberg with a piece of tape covering the webcam on his laptop?
As a result, make sure that your internet connection is safe and secure, and that everyone on your team is aware of online safety.
Plan out your agenda
You should make internet security a top priority before hosting a Facebook Live broadcast event, in addition to having a fast and steady internet connection. Technological improvements have a negative side, however, in that some people utilize them for harmful cyber activities. Examples include cyber crooks hacking into people’s webcams and recording them without their knowledge – remember that popular photo of Zuckerberg himself with a piece of tape covering his laptop’s webcam? The fallout from these hacking incidents might be disastrous for your brand’s public image, or even worse, if hackers used the intercepted tapes to blackmail your company in other ways.
Choose the right day and time
In addition, you should think about when you want to have the Facebook Live event. Choose a time when you are confident that your target audience will be able to tune in and watch your live stream, taking into consideration your target demographic. You may also take advantage of real-world occasions, such as holidays or shopping dates, to pique your clients’ interest in your content and increase sales.
How to Promote your Facebook Live event
To be sure, you must publicize your Facebook Liveevent in advance of it actually taking place. Share innovative teasers about the event in order to keep your audience intrigued and looking forward to the actual event. The LumiCEO spoke about her firm during a Facebook Live video, according to the source.
Make your CTA clearly visible
Throughout the live event, you should deliver your call to action (CTA) to your audience in a clear and concise manner. You may accomplish this by including links and directing your audience to a registration page or product landing page on your e-commerce website, among other places.
Actively engage with your audience
Throughout the live event, you should make sure that your CTA is properly communicated to your audience. Additionally, you may accomplish this by including links and guiding visitors to registration pages and product landing pages on your e-commerce website.
Hosting a Facebook Live broadcast may appear to be a difficult chore, but it is not impossible to learn how to do. Consider the following suggestions and best practices as you prepare to present a fashionable live video, generate leads through Facebook, and expand your company. Have you tried using Facebook Live for your company yet? Please share your thoughts and experiences with the tool in the comments section.
About the Author:
Kevin Payne works as a content marketing consultant, assisting software firms in the development of marketing funnels and the implementation of content marketing campaigns in order to boost their inbound lead generation.