How To Use Contests And Giveaways To Get User-generated Content? (Question)

The most straightforward way to promote your user-generated content contest is by announcing it across all of your social channels. You should also post regular updates as your contest progresses. Try highlighting previous submissions to give users a bit of inspiration and get them excited to enter.

How do I collect user generated content?

5 Ways to Collect User-Generated Content (And Why You Should)

  1. Create a branded hashtag. One of the most popular ways to collect user-generated content is by creating a branded hashtag.
  2. Run a photo contest.
  3. Encourage photos in product reviews.
  4. Show off your UGC.
  5. Just ask.

How do you ask customers for user generated content?

How do I encourage user-generated content?

  1. Build an Engaged Audience. To build an engaged audience, you need to create remarkable content on your blog and social media profiles.
  2. Find Out Where Your Customers Are.
  3. Offer Incentives.
  4. Use Hashtags.
  5. Ask Customers to Model.
  6. Ask People to Guest Post.
  7. Ask Questions.
  8. Create a Contest.

How do you get people to participate in contests?

Photos courtesy of the individual members.

  1. Incentivize Customers To Engage.
  2. Make A Solid Plan And Have Good Visuals.
  3. Leverage A Quick Video.
  4. Create A Funnel.
  5. Utilize Customer Entries In Your Marketing.
  6. Give Contestants More Entries For Tagging Others.
  7. Include A Catchy Hashtag.
  8. Tap Into Influencer Marketing.

What can a company do to give incentive to followers to create user generated content?

How to Get More User-Generated Content

  1. Engage Regularly Before Asking For Favors.
  2. Offer Rewards.
  3. Hold a Contest For the Competitors at Heart.
  4. Host Events.
  5. Allow Enthusiasts to Test Your Latest Offerings.
  6. Start a Hashtag Campaign.
  7. Provide Photo Ops at Your Physical Location(s)

How do you get user-generated content on Instagram?

How to source UGC for Instagram

  1. Start a hashtag trend. Encourage your fans/followers to contribute and show off what they have using a unique hashtag you created.
  2. Ask a question.
  3. Partner with influencers.
  4. Reshare.
  5. Post with a cause.
  6. Share reviews and testimonials.
  7. Create an offshoot account.
  8. Impact your audience.

What is user-generated content examples?

Let’s take a look at some user-generated content examples and explore why they work so well.

  • Monsoon: Make UGC shoppable.
  • Doritos: Provide content creation tools.
  • Parachute: Think outside social media.
  • Glossier: Foster a community that wants to share.
  • Citizens of Humanity: Launch campaigns with a social angle.

How do you encourage employee generated content?

Educate employees about what type of content is beneficial and provide guidelines. Give examples and suggest hashtags that will help increase the reach of their content. Encourage employees to engage with content created by their colleagues.

How do you engage people in a giveaway?

4 Steps to Engaging Audiences with Contests and Giveaways

  1. Identify your audience.
  2. Define your goals.
  3. Design your contest / giveaway.
  4. Choosing the prize.
  5. Structure.
  6. Photo / video contests – Solicit participants to post a photo or video and tag your account or use a specified hashtag.

How do I join giveaways?

10 Easy Ways to Find Free Giveaways Online

  1. The New Sweepstakes Page.
  2. Browse Sweepstakes by Category.
  3. Visit Websites of Companies that Sponsor Sweepstakes.
  4. Visit Other Sweepstakes Directories.
  5. Sign Up for Sweepstakes Sponsors’ Newsletters.
  6. Get Referrals From Friends.
  7. Find Sweepstakes by Searching the Internet.

Where can I promote my giveaways?

10+ Best Websites to Promote Giveaways

  1. Social Media.
  2. Reddit.
  3. Online Sweepstakes.
  4. Contest Girl.
  5. Julies Freebies.
  6. Giveaway Frenzy.
  7. Giveaway Monkey.
  8. Giveaway Promote.

How do you encourage people to use social media?

5 Ways to Use Social Media to Encourage Others and Yourself

  1. Follow Accounts that Inspire You.
  2. Share Inspiring Quotes with your Friends/Followers.
  3. Keep in Touch With Friends and Family.
  4. Share Real Life Genuine Pictures.
  5. Post Your Goals on Social Media.
  6. Read More: Create Your Social Media Marketing Strategy in 4 Easy Steps.

How do you promote on social media?

How to Promote your Brand on Social Media

  1. Fill Out Your Profile.
  2. Add Your Branded Hashtags.
  3. “Follow Us on Social”: Cross-Promote on Other Channels.
  4. Use Unique or Branded Social Icons on Your Website.
  5. Promote Your Social Accounts in Newsletters & Email Signatures.
  6. Create Targeted Ads.
  7. Tag Products to Your Posts.

Does user generated content increase engagement?

User-generated content is 42% more effective than branded content and has a whopping 6.9x higher engagement rate than your own branded posts. We’ve discussed both of these stats before, and how using UGC is an absolute must for increasing engagement and a higher conversion rate from your social media advertising.

How to Collect User-Generated Content via Contests – Woorise Blog

Marketing your company effectively may be a costly and time-consuming endeavor. User-generated content, on the other hand, enables businesses to promote original material and interact with a larger audience much more quickly than traditional marketing methods. Using user-generated content competitions to interact with consumers is an excellent marketing technique that allows you to connect with them on a more personal level.

1. What Are The Benefits Of Running A UGC Contest?

User-generated content (UGC) is becoming increasingly popular among marketers as a result of the growing usage of social media platforms such as Facebook and Twitter. Because of the advantages that user-generated content (UGC) has to provide, it has become more popular to build whole campaigns around it: Woorise is the simplest method to build viral contests, giveaways, competitions, landing sites, and engaging forms such as surveys and quizzes. Woorise is free and open source software. Increase sales, traffic, social interaction, and followers by using these strategies.

  • Engagement has increased. User-generated content has the significant advantage of increasing the level of relatability and, as a result, the level of engagement. When compared to amateur marketing, professional marketing might struggle to garner significant attention. Aids in the development of trust In general, people are more likely to believe and authenticate anything that has been recommended to them by their friends or colleagues. As a result, initiatives that are centered on user-generated content (UGC) tend to receive more social referrals. Connects with a Larger Number of People One of the most significant advantages of user-generated content is that the individuals who make it will publish it on their own accounts, which increases the reach of the information. People who are in their vicinity will be exposed to it as a result of their actions. A terrific approach to promote awareness of your brand, build good connections with it, and most crucially reach a larger audience than you would otherwise reach with traditional marketing initiatives
  • Increases the development of your community Allowing users to generate their own material contributes to the development of a sense of connection and participation with your business. In the long run, this contributes to the development of a feeling of community and, as a result, increased brand loyalty. Allowing people to participate in the development of your brand will result in higher growth. Marketing that is both cost-effective and effective One of the most compelling arguments in favor of adopting user-generated content (UGC) is the fact that it is basically free, particularly when compared to traditional marketing techniques.

2. Identify The Goal Of Your Contest

The first step in organizing your own user-generated content contest is determining what kind of material you actually want to produce from it. What is the ultimate objective of your competition? When it comes to setting objectives, those that can be measured are the best. This can assist you in determining if your contest was a success or a disappointment. In the case of Twitter, measurable objectives may include more visitors to your site and more emails gained, as well as photo/video and essay submissions and Facebook like tittles.

  1. It is preferable to concentrate on long-term objectives.
  2. Product use is a sort of material that has shown to be successful.
  3. This principle may also be used to the services that you supply.
  4. A contest based on user reviews or testimonials can also be organized.
  5. A contest to promote engaging reviews, via the use of humorous writing, or by encouraging people to generate aesthetically appealing material are all possibilities.
  6. Finally, you might want to encourage people to generate material that allows them to express themselves in a unique and original manner.
  7. It is possible to request that they modify a product of yours or that you picture them holding your product in an unexpected or implausible location.

It will aid in the dissemination of your brand and its message, while also connecting with your target audience in a fun and creative manner, according to the company. The sort of material generated by your contest should be relevant and advantageous to your company’s image and reputation.

3. Establish The Rules Of The Contest

You must make certain that all of the contest’s regulations are defined from the beginning and that they are properly disclosed to participants. First and foremost, you must ensure that the personal information that consumers will be required to input in order to participate in the contest is properly defined. You must ensure that you obtain their consent before using their material. John Martin, a marketer at BoomessaysandPaperfellows, explains how it works. In the next section, explicitly define the start and finish dates for the contest.

  1. If the contest is too long, it may lose its appeal and cause participants to procrastinate, while it is too short, it may result in a lack of high-quality content.
  2. You should inform users that they are not obliged to make a purchase in order to participate in the contest.
  3. The major motivation for users to engage in a contest is the reward that is awarded.
  4. It must be a prize that is worthy of the time and effort that participants will put in in order to win it.
  5. Consequently, as you promote the contest, you will also be marketing your company and its products at the same time.

4. Choose The Appropriate Platform

Due to the fact that there are several platforms to pick from, you must select the one that is most appropriate for the sort of material you like to publish. Because the goal is to encourage the development of user-generated content, you must pick a platform that allows participants to view and engage with each other’s offerings. As a result, social media websites are the most successful. Aside from that, they will also aid in the expansion of your fan base. You must pick a platform that will create the best reaction for your company, and this is critical to your success.

As an alternative, you might opt to conduct the contest on only one platform – the most appropriate or the one where you have the most following – while simultaneously promoting it across all of the other platforms and distribution channels available to you.

In that case, which platform should you choose?

  • Tweeting – Twitter is where hashtags first appeared. It is possible that Twitter will be the most appropriate platform for you if you want to host a text-based user-generated content contest. If you are hosting a video or image-based contest, Instagram will be the most appropriate platform for you to use. Make sure you encourage people to use the appropriate hashtag as well as to tag your company in their posts using the @mentions feature. Because Facebook users are not bound by character restrictions, as they are on Twitter, you may choose to use Facebook if you want people to create a combination of material, or lengthier text-based content. It’s possible that you’ll decide that you’d like to accept contributions directly through your website. You can include links to it on your social media channels, but you should advise visitors to post or share their work through a submission form on your company’s website instead. The extra benefit of this is that it will increase traffic to your site while also providing you with the option to collect additional user data, such as email addresses. Make certain that you always obtain clear consent from users before doing so.

5. Promote Your Contest Across Multiple Platforms

Users must be aware of the contest in order for it to be successful. As a result, you must publicize it through all of the many channels to which you have access to. The most effective strategy to advertise your user-generated content contest is through social media. You should have accounts on a variety of different sites. Carol Blaisdell, a content manager at Case Study Writing and State of Writing, explains how it works. “In addition to the first article announcing the contest, you should provide users with regular updates and even highlight certain submission examples to assist offer them inspiration and inspire them to get enthusiastic and enter the contest,” writes the author.

These are current clients or followers of your business.

You should advertise your contest on all of the numerous sorts of platforms you have access to, whether it be a blog, a newsletter, or even a video channel.

Alternatively, you might try to gain some more visibility through collaborations with other content creators or influencers.

In exchange for a product or monetary compensation, you might persuade them to promote the contest to their following. Using social media to reach new consumers that would not otherwise interact with your company is a fantastic strategy.”

How To Choose A Winner

When you first announced the contest, you should have made it very clear how the winner would be selected. You have the option of having someone on your staff select the winner, or you may choose the winner yourself. This strategy provides you with the greatest amount of control over the entire process. Another option for getting consumers more involved in the process is to conduct a vote on social media networks to choose the winner. It might, for example, be the post that receives the most amount of Likes, Retweets, or Repins on social media.

Announce The Winner

You should be sure to inform your followers as soon as the winner has been determined. You could do a little video interview with the winner and broadcast it on your website and social media sites, or you could write a brief blog article about them and how they intend to utilize their reward. The announcement of the winner across several channels will not only allow the user to feel a feeling of pleasure and admiration, but it will also legitimate your contest and help it to grow in popularity.

Another benefit is that it will encourage other people to take part in material you run on a regular basis, which will help you build a devoted following.


User-generated contests have a number of advantages over traditional contests. Primary, they assist in increasing brand recognition, spreading the word about your company to a larger audience, and ultimately assisting in the growth of your organization. The key is to decide on the sort of material you want to develop, the platform on which you will conduct the contest, and to communicate with your audience about the contest’s rules and how it will be assessed. Choose a prize that is both relevant and useful to your target audience’s interests.

Finally, ensure that your winning user feels appreciated!

How to Use Contests for User-Generated Content

User-generated contests provide a number of advantages that should not be overlooked. Primary, they assist in increasing brand recognition, spreading the word about your company to a larger audience, and ultimately assisting in increasing sales. Decide on the sort of material you want to develop, select a platform on which to conduct the contest, and communicate the contest’s rules as well as the criteria by which it will be assessed to your audience. Decide on a prize that is both relevant and valuable to your target demographic.

Lastly, ensure that your winning user feels appreciated. As a result of your contest, you will not only be able to produce high-quality material, but you will also be able to establish stronger long-term connections with users and consumers.

What is user-generated content?

By 2020, companies will employ user-generated content (UGC) to sell their products since it is perceived as a dependable and cost-effective solution to improve brand image and company visibility. Because of the numerous advantages of modern media and technology, such as cheap cost and low entry barriers, the internet provides a simple platform for creating and disseminating user-generated content, and it facilitates the spread of such information. Here are a few fundamental definitions that assist us in better understanding user-generated content: User-generated content (UGC) is content that is created by others.

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This is an unpaid endorsement.

Customer, fan, employee, or anybody else with access to your brand’s social media profiles might be the culprit (which in some cases these days could be open to anyone with an Internet connection).

It is not required to be manufactured, but merely made feasible by something the brand has done (such as a survey, contest, or sweepstakes.) User-generated content (UGC) is any sort of media made by a user that is tied to a brand, rather than just any type of material in general.

Benefits of UGC for your business

  • Utilizing user-generated content (UGC) can help you to access new markets and talent pools of individuals that were previously untapped. User-generated contests are low-cost since they do not necessitate the hiring of additional personnel or the development of sophisticated creative concepts. In addition to helping you connect and expand your online community, user-generated content competitions may also help you enhance user engagement with your brand content and obtain user input on a product.

How do I run a user-generated content contest?

Not only is user-generated content (UGC) more accessible than ever, but it is also highly valued. The urge to share what they’re doing with the entire world is constant, therefore businesses that provide contests and reward participants for simply doing so attract a lot of attention and participation. If running a UGC contest is the most successful method of generating massive amounts of user material, then it should be at the top of your priority list. To get you started, here’s everything you need to know about launching your own user-generated content campaign.

However, given the vast amount of user-generated content (UGC) available, it can be challenging to identify the most appropriate technique for every specific business and target audience.

The following are some general recommendations to keep in mind when deciding how to best use user-generated content (UGC) into your social media marketing initiatives.

Make it fun

If your user-generated content (UGC) contest will consist of participants contributing photographs or videos to their social media accounts, keep the rules straightforward and easy to understand so that participants can easily follow them.

The most important thing is that they should be enjoyable! Users like participating in contests and games, especially if they have a chance to win something of significant value.

Make it rewarding

Make an effort to provide at least a tiny incentive to those who participate in your contest. For example, you may provide something as easy as an entry into a drawing for the chance to have their name mentioned on the “Wall of Fame” on your website or social media profile, or you could offer something more tangible like an electronic gadget, gift cards, or even tickets to a special event. Regardless of what you give, be certain that it is simple to ship and that it has the potential to be helpful or pleasant for people.

Make it user-friendly

Inform your contest participants about the type of content you expect them to produce—photos or videos, a review, or some other type of submission—as well as the process for submitting it. Generally speaking, the less convoluted the entrance procedure and rules are, the better it is. Additionally, offer fundamental principles for what types of information are permissible and what types are not.

Make it consistent

You should specify a clear deadline for when your UGC contest will conclude and for how long you will accept submissions if your UGC contest will take place over a period of several weeks or months. Make sure you inform your users of this in an official statement that includes a link to the whole contest regulations so that there is no mistake.

Make it interactive

Allow users to provide comments on other people’s entries and engage with other participants if it is suitable. It’s also a good idea to urge them to post the contest on their social media networks, which is an excellent means of attracting new users’ attention to your company.

Make it well-promoted

Increase your chances of generating higher-quality submissions by promoting the contest as much as possible before it begins. Tweets, Facebook postings, and blog articles on your website are all examples of what you can do. As part of the official rules of your contest, you may also add notifications that inform users of how they can help spread the news about your brand’s competitions through their social media networks.

Make it visual

When running a video contest or any other type of user-generated material that includes video, take use of the high-quality photos that may be produced with video to increase your chances of winning. If you want to get the attention of large media sites, you should think about testing on their platforms as well. They frequently promote contests and other sorts of user-generated content (UGC) possibilities on social media platforms such as Facebook and Twitter.

Make it timely

If you have a noteworthy event or announcement to make, attempt to time the contest to coincide with that event or announcement. For example, if your company holds an annual sales conference and you want to announce some new goods at the conference, you may decide to organize a user-generated content (UGC) contest based on this information and encourage attendees to submit choices for the best names for your new items.

Make it interactive

Allow users to provide comments on other people’s entries and engage with other participants if it is suitable.

It’s also a good idea to urge them to post the contest on their social media networks, which is an excellent means of attracting new users’ attention to your company.

Make your content irresistible

Allow people to contribute everything and everything they can think of without being hesitant to ask them to do so. The greater the range of options you provide, the more probable it is that your users will discover something they are interested in and prepared to put in the effort to complete.

Let them know how it helps others

Keep in mind that your UGC contest does not have to be only about you; make sure that your participants are aware that their work is helping to support a cause or community effort as well. During the lead-up to an annual charity event, you might, for example, organize a Facebook contest in which people were encouraged to post images of themselves helping others.

Be unique

There’s nothing wrong with repeating a successful marketing campaign, but if your contest is going to be a regular element of your marketing plan, think about coming up with fresh ideas and new methods to promote user-generated content competitions.

How do I collect user-generated content via contests?

For the most part, customer-generated content allows a company to promote original content while also reaching larger audiences more efficiently. Whenever there is a successful marketing plan in place that allows you to engage directly with customers, user-generated content competitions are the best way to go. Those that enter or tweet unique content that stimulates an increasing audience on social media will have a better chance of winning the contest.

UGC contest ideas:

In order to advertise a Halloween event or theme party, encourage your customers to send you images of their costumes and organize a contest to determine which one is the best. Best Costume– You may then post these photographs on social media, tagging anyone who appears in them who may be interested. Make sure you declare the winner as well as the runner-up in the competition. Greatest Advice– If your organization specializes in a particular field or maintains a one-on-one contact with consumers, provide awards to those who provide the best advice in that field.

  • You can ask for suggestions on how to decorate an attic or renovate a basement.
  • Customer Photographs– Host a contest to find the greatest photographs that your customers have taken of your items in use or while on holiday.
  • Make sure you give entrants ample time to upload images and share them on social media before the deadline.
  • If your company has a wide range of products or services, this is an excellent option since you may distribute awards to winners in every category from first to tenth place.
  • Then pick the winners and publicize them on social media platforms such as Facebook and Twitter.

It is possible that the reaction may be bigger than you anticipate, as your consumers are already interested in contributing to the cause.


This blog article has demonstrated how to utilize competitions to produce user-generated content as a tool for your business. What better approach is there to engage your audience than by asking them for their input? The most innovative ideas yield the finest user-generated content, and they may be developed through a simple contest! Check out the trial edition of Socialman, which is completely free, to get started on designing your own campaign. You may organize your own giveaway. Get Started Right Away for Free!

How to Run Contests That Encourage User-Generated Content

Are you seeking for a fresh approach to infuse some life into your marketing strategy? While your existing promotions may be beneficial for the time being, you should consider changing things up. After a while, employing the same marketing strategies over and over again becomes stale and ineffective. Organizing promotional competitions is one of my favorite methods of keeping an audience interested. This is an excellent chance for you to raise awareness of your business and perhaps generate excitement around a new product launch.

  1. There are several distinct kinds of promotions that fall under this category.
  2. Those that enter a contest will be required to put up some level of effort in order to be eligible for a prize.
  3. This is in contrast to a lottery or a sweepstakes.
  4. The winners of sweepstakes are chosen at random and are determined by chance.
  5. A lottery entails a participant making a purchase in order to be put into a prize drawing.
  6. Contests are a superior option because, if they are correctly set up, they will stimulate the creation of user-generated content (UGC).
  7. When it comes to organizing a contest, it’s only natural to take use of this knowledge.
  8. That was the spark that ignited my desire to write this tutorial.
  9. Additionally, you’ll be able to produce more leads, which will ultimately lead to an increase in earnings.

Pick a prize

The first stage in organizing a contest is deciding what the prize will be for the winner. Although it appears to be straightforward, it nevertheless need some deliberation on your part. The greater the perceived value of the product, the greater the likelihood that individuals will engage. For example, if you’re giving away a t-shirt, it’s unlikely that anyone will be really enthusiastic. However, if the contest winner receives a prize such as a new camera, drone, or pair of sneakers, the contest becomes much more appealing.

This will assist you in obtaining higher engagement.

Consider the following scenario: you own a firm that mostly caters to teens.

It is not acceptable for your target audience, and it does not speak to them in a meaningful way.

Make certain that your award is relevant to your marketing objectives. In each contest, consider what you’re attempting to accomplish and advertise, such as a product, a service, or a particular event. The gift should connect with these aims as opposed to being a random giveaway item.

Establish the rules

Your contest’s rules must be properly defined and understood by all participants. Explain how people may enter to win if they want to win. Establish a deadline for submitting entries. Limit the number of people who may enter your contest depending on factors such as age and geographic region. Depending on the reward and your business, you may decide to exclusively give the prize to citizens of the United States who are at least 21 years old, for example. Inform participants that they are not obliged to make purchases in order to participate, and that making a purchase does not boost their chances of winning the contest.

Here are a few illustrations to consider:

  • Depending on the judges’ deliberations, the best photo
  • The photo with the most likes
  • The remark with the most likes
  • The greatest number of retweets
  • The highest number of shares

I appreciate it when marketers use social media metrics such as likes and shares to pick the winner rather than depending on a judge’s determination. This way, it’s evident to everyone who won, and no one will have the impression that you’re favoring one group over another. But I’ll leave it up to you to make your own decision. You must also provide the chances of winning, any privacy regulations that may apply to revealing the name of the contest winner, as well as the day and time when the winner will be revealed.

  1. It is possible that there will be some ambiguity.
  2. You, on the other hand, neglect to establish a deadline.
  3. What plan do you have for dealing with that?
  4. However, you will not want to inform the other person that it is too late because doing so might damage your connection with them.
  5. If the regulations are clearly defined, this will help to avoid any misunderstandings.

Select a platform

What procedures will you use to conduct the contest? All of these ideas may appear to be reasonable, but keep in mind that you’re attempting to encourage the creation of user-generated content. As a result, you must select platforms where participants may view the entries of their fellow participants in real time. Social media is the most effective tool for this goal. Running a contest on social media will assist you in growing your account more quickly. Platforms such as email and Snapchat would be ineffective for this sort of competition.

Simply post your user submissions in the forums area or on a special landing page for user submissions.

Alternatively, you might conduct the contest on a single platform while simultaneously promoting it across all of your distribution channels.

You want to select the platform that will generate the most amount of interest. Obviously, if you have 1,000 Twitter followers and 20,000 Instagram followers, running your contest on Instagram makes more sense.

Create a unique hashtag for the contest

Make use of hashtags as a marketing technique. It’s a fantastic approach to encourage people to participate in your contest. Consider the following scenario: you’re hosting a contest on social media that includes user images. You are encouraging individuals to include photographs in their personal profiles, which is a good thing. But how are you going to locate them in order to judge them? Making it mandatory for the participants to include a hashtag in the caption. There are several advantages to using this method.

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However, it also serves as a central repository for all of the images.

This will assist you in increasing brand exposure and expanding your social media following.

Consider the readability of your hashtag while creating it.

Run contests encouraging likes, comments, and shares

This addresses the component of contests that involves user-generated material, which is ultimately your aim. A contest on Instagram is not considered UGC if you invite your followers to enter by sending you a direct message instead of posting it on your Instagram account. However, encouraging people to like, comment, and share will almost certainly accomplish the desired result. These activities should be completed on both your postings and their own, and you want them to do so. Run picture contests or contests for the greatest remark.

  • All of them are excellent methods of encouraging user-generated content.
  • According to the data shown above, user-generated content (UGC) enhances the likelihood that online customers will make a purchase.
  • Despite the fact that they may not visit your website on a daily basis, they are engaged on social media platforms.
  • Even if individuals aren’t taking part, they will be able to observe it.

Promote your contest

You’ve announced the contest, posted the rules, and set a deadline for it.

Now what? That’s fantastic. So, what do you do now? Don’t just set it and forget it. Keep track of everything. Continue to post contest updates and reminders on your social media accounts. Make use of all of your distribution channels to do this.

  • Make a video to promote it
  • Write a blog post about it
  • Subscribers will receive an email from you. Direct visitors to the contest landing page once they have completed a purchase on your website. Make use of live video advertising to generate interest in your contest
  • Post reminders on your Instagram story on a daily basis

It’s possible that your followers didn’t notice your original post from last week. However, your tale might function as a countdown to the contest’s end and a continual reminder that you are running it. All of this will assist you in attracting the greatest number of participants and, eventually, the greatest amount of user-generated content.

Leverage relationships with social influencers

Influencers may help you market your competitions by promoting them on their social media sites. Now, your contest will be seen by a new audience that may or may not be familiar with you or your brand’s social media presence. Influencers should be tasked with promoting contests in the same manner that you were. Inform them that they must distribute the regulations, establish a deadline, and publicize the hashtag. The concept behind this technique is to build social proof: People are more inclined to accept and follow suggestions made by genuine people they know and trust on social media than recommendations made by brands.

  1. Influencers might lead their followers to your page if you ask them to. Because they’ll be using the same hashtag and following the same entry guidelines and deadline that you’ve specified, you might allow the influencers to run their own competitions as well. Organize a new hashtag contest with a fresh deadline and reward for them to compete for

More individuals may now participate, even if they do not wish to be associated with your business. By holding many contests, you may expand the number of participants as well as the amount of user-generated content generated for your company.

Pick a winner

When someone wins a contest, you must take the time to publicly declare their victory. Make it appear as if this is a major deal. Distribute the winning entry to ensure that everyone can see it. Mention the winner’s social media presence in your post. Just make sure that all of these components of your contest are properly described in your contest’s original regulations. You don’t want to infringe on someone’s right to privacy without their knowledge or approval. There will be several advantages to announcing the winner.

  1. As a consequence, they will become a devoted client and will be more inclined to make further purchases from you in the near future.
  2. The announcement of the winner also serves to demonstrate to others that your contest is credible.
  3. People are now aware that the contest was legitimate and that a real individual was the winner.
  4. This also provides more people with a motivation to participate in future contests sponsored by your firm.

Run contests on a regular basis

If you host a lot of contests, you’ll produce a lot of user-generated content. Change things up a bit. Try holding contests on a variety of platforms to discover which ones are the most successful. Change the prizes you’re giving away. After a number of contests have been held, you will be able to determine which ones had the most participation. I believe that using your social media profiles to promote contests is in your best interests. It’s a wonderful area to encourage user-generated content, and it helps to build brand loyalty by promoting the following: People who follow brands on social media are more loyal to such brands, according to 53% of those who do so.

Those are the sorts of folks that you should be aiming your marketing efforts at. Once you’ve determined which contests were the most effective, you may focus your efforts on expanding those efforts.


Contests are an excellent method to raise awareness of your company. However, sponsoring contests that promote user-generated content is even more successful because they may eventually result in more sales for your company. Choose a prize that has a high monetary value and is relevant to your target demographic. People will not participate if they do not have a compelling reason to do so. Explanation of the regulations to ensure that everyone is on the same page This will assist you in avoiding any misunderstanding in the future.

  1. You could even launch a contest on a number of other social media channels.
  2. Make use of social media influencers to further spread the word.
  3. Run competitions to encourage people to like, share, and comment on your posts.
  4. To develop the most user-generated content for your brand in the future, continue to host additional competitions in the near future.

How to Run a Successful UGC Hashtag Contest

Consequently, you’re seeking for quick and easy techniques to increase your social media following. Another possibility is that you’re seeking for a technique to collect user-generated content (UGC) that you can utilize for marketing purposes. In any case, a user-generated content (UGC) hashtag contest may be exactly what the CMO ordered. At the present, user-generated content (UGC) hashtag contests are quite popular, and for good reason. They are simple to execute, have a high likelihood of being shared widely, and can be easier to maintain than certain other types of promotions.

Brand exposure, increased customer involvement, and eventually increased sales may all be achieved through the use of hashtags in contests.

This section will cover all you need to know to get a hashtag contest up and running, as well as some suggestions on how to use the user-generated content (UGC) you collect.

First, what is a UGC hashtag contest?

It is a type of giveaway in which a business invites its customers and followers to share a piece of material on social media with a specific hashtag in return for the opportunity to win an item of their choice (user-generated content, or UGC). Photo, video, review, or even textual material (such as recipe) can be uploaded by the user. People are eligible to win a reward every time they post something on social media that includes the unique hashtag.

A winner is picked either at random (technically, this is referred to as a “sweepstakes”), based on criteria determined by the brand, such as the amount of votes received, or by a team of judges who selects the winner from among all of the entries.

Where to run a hashtag contest

While hashtags may be used on a variety of platforms, including Twitter, Instagram, Pinterest, YouTube, and Facebook, they are a critical component of the Instagram and Twitter experiences, and you’ll be best off if you concentrate your contest efforts on these two social media networks.


Twitter is where hashtags truly took off, and it’s beneficial to understand where they came from, even if you’re only using them in the context of contests. When Twitter first began, the company’s founders utilized hashtags to categorize conversations and make certain subjects easier to locate on the social media platform. Consider the following scenario: you’re in San Francisco searching for a fantastic restaurant to eat dim sum and you’d want to know what other dim sum enthusiasts would recommend to you.

That is still the how hashtags function.


A hashtag contest on Instagram is as simple as creating a unique hashtag (more on this below) and then asking participants to include your hashtag in the description that goes along with their image or video. On Instagram, you may use as many characters as you like in your caption, however on Twitter, you are restricted to 140 characters. In this example, the Empire State Building is giving away $5,000 to someone who takes a photo of themselves touching the structure.

Planning your hashtag contest

While hashtag contests are simple to set up, you’ll be more likely to achieve your objectives if you first consider what you want to do and then utilize the finest tools available to assist you achieve your objectives. A short rundown of some important points to keep in mind:

1. Don’t violate trademarks

It may seem apparent, but you are not permitted to use the name of another firm in your hashtag. That is not the only factor to take into consideration. Growing numbers of businesses are trademarking hashtags that do not contain their brand names, for example, Mucinex’blamemucus. Conclusion: Conduct thorough investigation to verify that you are not copying or co-opting a company’s trademarked material.

2. Make your contest hashtag(s) easy to remember

Creating hashtags that aren’t too long, too tough to remember, or too difficult to spell might be a more challenging task than it appears at first glance. While there are a plethora of generic hashtags that may be used to assist draw attention to your contest, you want one or two that are exclusive to your business in order to stand out. You can look through this list to locate the most popular hashtags and add a couple of them in your post, but coming up with your own unique hashtag will be a bit more difficult to do.

3. Always include a branded hashtag

Some firms come up with original hashtags that are popular with their fans and may be used for contests as well as regular postings on social media. PetSmart, for example, utilizes the hashtag #petsmartcart in many of its own social media postings, and PetSmart consumers have enthusiastically embraced it. You could have a short-term contest hashtag (contest), as well as your branded hashtag, for example, if you are running a competition (the one that accompanies every post). Customers of Hilton Hotels regularly use the term simplehilton, which appears in many of the company’s promotional materials.

Most importantly, consider whether or not the hashtag will be appealing to your target audience.

4. Don’t go overboard

It might be difficult to stay away from hashtags. However, do not go overboard with these. You can upload as many as 30 photos on Instagram (and there are methods to add much more than that), but there aren’t many occasions when you would want to go over the limit like this. Instagram posts that contain nine hashtags receive 2.5 times the amount of interaction (in the form of likes and comments) as ones that have only one tag.

5. Write and post rules

Posting regulations will ensure that anybody who participates in your promotion is aware of the boundaries and limitations you have set down for them. You could wish to restrict entry to specific geographic areas or establish minimum age restrictions, and you might want to restrict the number of times a person can enter. Instead of including all of these facts in a remark or caption, include them on a landing page. Your article will appear more cleaner as a result, and you will be able to include all of the facts you choose.

  • A contest is a promotion in which participants must put out effort, skill, or merit in order to be eligible to win a reward.
  • In order for a contest to be fair, the element of chance must be eliminated.
  • Aside from that, there are no other considerations, and the winner is chosen at random.
  • Read on to find out more about the distinctions, as well as a template that will assist you in writing your own hashtag contest regulations in this post.

6. Award extra chances to win by adding a form

The fact that hashtag contests are so popular is due to the fact that they are simple to enter — as previously stated. When it comes to collecting email addresses — leads — for future marketing purposes, you may want to consider including a form in your contest because you may have consumers who don’t utilize social media platforms such as Instagram or Twitter to collect their information. Those who want to enter can still do so by uploading an image with your specific hashtag, but if you also create a simple landing page where people can enter, you’ll get even more participation and can offer additional chances to win to those who are willing to fill out a form and spread the word about your contest.

Using the Instagram Hashtag Giveaway template from ShortStack, this was created. Take a look and make one of your own.

7. Decide ahead of time how you will choose a winner

The process of selecting a winner might be complicated, so here are some suggestions: Software solutions, such as ShortStack, may compile all of your hashtag submissions into a feed, from which you can select a winner using a random entry picker tool based on the number of entries received. You can also choose to have the winner determined by popular voting. Alternatively, you may just select the one that appeals to you the most, ideally based on some criteria you set in your guidelines — such as the funniest or most imaginative — and go on.

Take a look and make one of your own.

8. Get rights

If you’re conducting a hashtag contest, one in which people participate by using your chosen branded hashtag, you have the implicit consent of the users to use what they post, but it’s still a good idea to seek for their express permission before utilizing what they’ve posted. As a result, we have created an article dedicated to this subject, which contains comprehensive information on all aspects of rights management.

After the contest: How to use the UGC you collect

Once your hashtag promotion has concluded and a winner has been selected, you should have amassed a substantial amount of user-generated material to employ in your future marketing efforts. Because sharing user-generated content (UGC) has been shown to improve engagement, establish trust, and drive sales, the next best step is to begin developing and sharing stories based on the material you have gathered. The following are three things you can do with the user-generated content you collect. A growing proportion of consumers believe user-generated content (UGC) is more “trustworthy” than content manufactured by a brand’s marketing department, which provides a unique chance to interact with your customers.

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Increase brand awareness

GoPro is the poster child for user-generated content marketing if there ever was one. The camera manufacturer has user-generated content (UGC) campaigns going almost constantly, and the tactic has proven to be quite successful for them. The GoPro website encourages people who use the camera to shoot, well, whatever it is that they are doing, to post their movie into one of the numerous categories available on the website (Travel, Family, etc.). User-generated material is featured on GoPro’s website as well as on other social media outlets for those who “win” the prizes.

The winning films and photographs frequently receive hundreds of thousands of views, likes, and other forms of recognition.

Develop brand advocates

Fashion and beauty businesses, in particular, are highly adept at recruiting customers to act as brand ambassadors for their products. Take, for example, Urban Outfitters. Customers of Urban Outfitters showcase their personal style on their own social media accounts by utilizing hashtags such as UOHome and UOBeauty. Afterwards, Urban Outfitters curates the postings and selects the most appealing ones to be shown on a shoppable web page where shoppers can see how individuals are wearing and utilizing various goods.

Start building an engaged community

User-generated content on your website and social media channels is a great method to allow your consumers to express their tales about their experiences with your company. Social media allows brands to interact with their customers instantaneously and genuinely. There are even programs that will allow you to put up a feed that displays all of the stuff you’ve collected (which, of course, should be moderated), similar to what Urban Outfitters has done, but without the headache of site construction.

In fact, 84 percent of Millennials believe that the websites of UGCon companies have some effect on what they purchase and where they buy it.

Furthermore, 43 percent of individuals are more inclined to acquire a new product if they learn about it through their friends and family or through social media channels such as Facebook and Twitter.

You only have to ask!

15 Best UGC Campaign Examples You Can Steal

Are you seeking for the most effective method of converting your target audience into paying customers? User-generated content (UGC) is quickly emerging as the most gratifying method of accomplishing this. Furthermore, because user-generated content (UGC) is extremely popular on social media platforms such as Instagram, it is even easier to gather and repost UGC from your fans’ accounts. In this post, we’ll present some of the top user-generated content (UGC) campaign examples that you may use as inspiration.

Before we get started, let’s define user-generated content (UGC) and discuss how it might be used to benefit your company.

What is User-Generated Content?

A brand’s fan base or followers can develop material for them, which is referred to as user-generated content (UGC). UGC may include nearly any sort of material, including images, videos, gifs, and other animations. UGC, on the other hand, differs from other kinds of fan-generated material in that it is not compensated. The fans that have contributed to the content have not been compensated for their contributions. Instead, authentic and honest recommendations from actual consumers serve as a foundation for their business.

People are more inclined to rely their buying decisions on the experiences of other customers than they are to believe what a corporation has to say.

How to Collect UGC for Your Business?

Obtaining user-generated content (UGC) is quite simple, especially if you already have a social media presence.

However, even if you’re just beginning started with increasing your social audience, you may acquire user-generated content (UGC) using some of the ways listed below:

  • Giveaways: Organizing a giveaway is a great approach to collect user-generated content. Photo competitions are ideal for this since you’re asking people to submit a photo in exchange for a chance to win anything in your giveaway. Reviews: Reviews are yet another excellent method of obtaining genuine feedback. Alternatively, you may invite people to rate your product and submit a photo or video to show potential clients
  • Tagging: Whenever customers purchase your items, ask them to tag your company on social media with their views about the transaction. Because tagged postings appear on your social media profiles, they act as social proof, proving that you have a robust client base
  • And Customers might be rewarded with a discount or coupon code in exchange for providing reviews and feedback that includes user-generated content (UGC). With minimal work on your end, you can increase the likelihood of consumers participating in your program. Challenges: Inviting your followers to build something with one of your items and posting images of the outcome is a great way to engage with them. Using an example, you may challenge people to remodel a product, and then share the photographs on Instagram, which you can use to promote your company.

15 Excellent UGC Campaign Examples

Now that you have a general understanding of how to collect user-generated content (UGC), let’s look at some amazing examples that you can use in your own company.

1. Trivago UGC Contest

The first is an example of a user-generated content campaign from Trivago, a travel comparison website. This company held an Instagram photo contest using the hashtag trivagofaves, which was associated with their brand. Users were required to upload an original photo of their favorite hotel featured on Trivago and tag it with the branded hashtag in order to be eligible to win. The winner received a staggering $500 as a reward. Trivago launched their contest with an Instagram video that received more than 37,000 views in only a few hours.

2. Lays Twitter UGC Campaign

Lays is another another firm that has found success using user-generated content. They held a campaign called the DoUsAFlavor contest, in which they asked people to propose their ideal Lays flavor. Participants will be entered into a drawing for a $1 million prize. Users had to go to the Lays website, pitch their taste with up to three ingredients, and design the bag in order to be eligible. Three tastes were selected by a panel of judges and then made available in shops. Following that, users may vote for their favorite taste using social media platforms such as Twitter, Facebook, and text messaging.

It is possible to duplicate a comparable campaign by organizing an online contest using the RafflePress software.

Furthermore, because everything is administered through a single giveaway dashboard, you won’t have to go through hundreds of social media postings in order to discover everyone’s submissions.

After that, it’s only a matter of selecting the most popular entry based on the votes received and declaring the victor.

3. Starbucks Red Cup UGC Contest

Starbucks’ red cup user-generated content (UGC) campaign is an outstanding example of how to collect user-generated material with the least amount of work. The goal of this campaign was to encourage people to submit creative images incorporating the red Starbucks cup in order to be entered to win $500. Participants had to tag their contributions with the hashtag #RedCupContest in order to be considered for one of nine prize packages, and the contest was a huge success, garnering more than 302,000 likes on a single Instagram post alone.

It is possible to urge visitors to enter by clicking the link in your Instagram profile when you make an announcement on the social media platform.

4. National Geographic Wanderlust Contest

National Geographic’s Wanderlust Contest used the power of photography to increase attention, awareness, and brand growth for the organization. Users had to upload their finest nature photograph on Instagram with the hashtag #WanderlustContest in order to be eligible to win. It was attended by hundreds of people, and the winner was awarded a 7-day photo excursion to Yosemite National Park. This was an ingenious marketing strategy on the part of National Geographic, given how much of their advertising material features amazing photography.

5. Aerie Charity UGC Campaign

There is no law that states that you cannot promote brand recognition while also supporting a worthwhile cause at the same time. And Aerie’s AerieREAL campaign is a real demonstration of this in action. Aerie requested their audience to share unretouched swimwear photographs on Instagram using their branded hashtag in order to promote their company. In exchange, they made a $1 donation to the National Eating Disorders Association for every photo they took. The campaign received over 251,801 entries, resulting in a donation of the same amount to the cause as a consequence of the campaign.

6. Wilko and Netmums Brand Partnership

When Wilko and family website Netmums collaborated on a recent campaign to help youngsters express their creativity amid a worldwide pandemic, entrants were given the opportunity to win £250 worth of gardening and creative supplies to help them unleash their creativity. To be eligible, children had to sketch, paint, or make anything inspired by the birds they saw outdoors and post it to the Facebook comments section. In order to avoid the chaos and disorganization that may result from Facebook comments, we recommend utilizing RafflePress to handle all of your competition entries in one location.

7. Joules Photo Contest

Another example of a successful user-generated content campaign is Joules’ picture contest. Participants were required to take photographs of themselves with their families and friends, as well as a recent Joules purchase, for this contest. After that, consumers may upload the shot to the brand’s website or post it on Instagram with the hashtag #Joules. The winner received £500 in Joules clothes as well as a lifetime supply of Jude’s ice cream as a reward. In spite of the fact that it’s a straightforward ad, it was effective because it accurately targeted their demographic with a pleasant seasonal activity.

8. Swizzles Photo and Video UGC Contest

Swizzle’s Squashies contest is a good example of this type of event. Participants were required to take a photograph or video of themselves doing something fun throughout the summer and post it to the contest website. In addition to £1000, the winner will also get a year’s supply of Squashies for themselves and a buddy. Check out our step-by-step tutorial on how to run a picture contest if you want to launch a contest similar to this.

9. Aldis Home Bar Photo Contest

The wonderful thing about user-generated content (UGC) is that it allows you to encourage your audience to be creative, which may result in some quite spectacular contest submissions. This is exactly what Aldis did with their picture contest for their home bar. They held a giveaway in which participants had the chance to win a year’s worth of shopping coupons. To enter, individuals only had to like the Facebook post and upload a photo of their DIY home bar using the #AldisBarHunt hashtag to their social media accounts.

As a consequence, more than 11,000 comments, 1,900 shares, and 12,000 replies were received. That, as well as a slew of photographs for use in future advertising materials.

10. Popup Business School Photo Challenge

Even if you do not operate an eCommerce business, you can participate in a UGC campaign. All that is required is a little bit of imaginative thinking. An excellent illustration comes from the PopUp Business School. They invited business owners, self-employed individuals, and anyone who were thinking about beginning a business to participate in their campaign. People who participated in the photo challenge were invited to submit a photograph that showed what they do (or want to do). The winner would get a £200 Amazon gift voucher, with a £50 Amazon gift voucher being awarded to each of the four runners-up.

11. Cornish Horizons Photo Competition

In the face of a global epidemic that is wreaking havoc on tourist sites, it is difficult to come up with creative strategies to advertise those establishments. If you find yourself in this scenario, you can take inspiration from Cornish Horizons’ campaign. They held a picture contest, in which participants were asked to submit a snapshot of their travels with the firm, along with the hashtag #mycornishhorizon. Users were also required to specify which of the brand’s properties they had visited.

12. Lidl Funsize Design Contest

Another entertaining user-generated content promotion is this photo competition from the grocery store Lidl. They were seeking for a name for their line of fun-size bananas, so they held a competition in which they asked consumers for their suggestions and ideas. The winning design and name would appear on the banana’s packaging, and the winner would get a prize. Based on their inventiveness, three designs would be picked and then displayed on their Facebook page for users to vote on which one they thought was the best.

13. Pegasus Artwork Contest

Pegasus, a reseller of art supplies, uses user-generated content (UGC) to conduct a contest for original artwork. Users were required to submit their art portfolio as well as a portrait in order to be considered. It is possible that they could be highlighted as “Artwork of the Month” and that they will earn a £50 coupon for their website in exchange. This example indicates that you need not require a large budget in order to run a successful user-generated content contest. By giving away a gift that is closely related to their business, companies can reach their targeted audience while also appreciating the efforts of their followers.

14. Painters Online Cupcake Painting Contest

User submissions for Painters Online’s “Best Cupcake Painting” contest were accepted for a similar contest in which users were given the opportunity to win. The winner may get a digital magazine membership to a magazine of their choosing as a prize.

They might have utilized the ViralRefer-a-Friendaction in conjunction with the upload a photo activity in RafflPress to broaden the scope of the contest’s reach. Because of word-of-mouth marketing, they would have had a better chance of obtaining a large number of submissions.

15. Filippo Berio Coloring Contest

Our final example is a user-generated content campaign that is quite simple to participate in. Filippo Berio, an olive oil company, held a coloring contest in which participants had the chance to win a pesto prize package. Users had to download and color the pesto line drawing before uploading the finished product to either Twitter or Instagram to be eligible to win. They were also required to tag Filippo Berio and include the hashtag #coloringwithberio in their submissions. Consider displaying the contributions in an eye-catching Instagram gallery on your company’s website if you were to execute a similar campaign.

We hope the examples of user-generated content campaigns in this article provided you with the inspiration you needed to launch your own user-generated content campaign.

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