How To Use A Giveaway To Accelerate The Growth Of Your Email List? (Professionals recommend)

Steps to Run a Giveaway To Grow Your Email List

  1. Define Your Target Audience.
  2. Choose an Email Service Provider.
  3. Pick a Powerful Contest Builder.
  4. Choose a Disireable Prize.
  5. Define Your Email Giveaway Rules.
  6. Create a Giveaway to Grow Your Email List.
  7. Promote Your Email Giveaway.
  8. Choose a Giveaway Winner.

How do you host a giveaway email?

Here are a few more tips to improve your email marketing campaigns.

  1. Create a compelling title for the winner announcement email. Writing something like “The Winner of Our Contest….”.
  2. Leads will not convert right away. Make your email drips are 2-3 months long.
  3. Keep entrants engaged the entire time during the giveaway.

How do you get more entries on a giveaway?

Do partner giveaways where you include products from others (then ask them to promote it to their audience also) Ask publishers to run your contest on their site (and expose it to their audience) Consider reaching out to a group of bloggers with individually crafted giveaways of your product.

How do you benefit from a giveaway?

8 Benefits of Running a Giveaway

  1. Grow your network. Running a giveaway is a fantastic way to build your social media following on sites like Facebook & Twitter.
  2. Generate leads.
  3. Save money.
  4. Gain product exposure.
  5. Give back to your fans.
  6. Save time & headaches.
  7. Have some fun.
  8. Liven up your community.

How do you run a successful giveaway campaign?

Before creating a giveaway, you need to first decide what you want to accomplish by running an online contest. Set a goal for your giveaway campaign.

  1. Boost brand awareness.
  2. Increase user/customer engagement.
  3. Get more followers on social media.
  4. Get more email subscribers.
  5. Collect user-generated content.
  6. Generate sales.

How do you host a giveaway?

How To Host a Giveaway to Grow Your Following

  1. What is The Purpose And Goal of The Giveaway?
  2. Make Giveaway Entries Simple And Appropriate To The Value Of The Prize.
  3. Use A Giveaway System To Keep Track Of Entries.
  4. Promote Your Giveaway!
  5. Avoid Spam.
  6. Be Up Front and Clear About Any Terms And Conditions.

How do you write a competition email?

There are three key things to consider when creating your contest email: the message you want to bring across, the prize, and the (theme or) design of your email. Sure, other small details play a role in your email’s success, but before you even consider anything else, consider those three as your key pillars.

How do you write a giveaway rule?

When creating the official rules for a giveaway, you should try and include the following:

  1. Giveaway dates.
  2. A description of the prize, including its retail value.
  3. Determine how winners will be chosen.
  4. Determine how winners will be contacted.
  5. The platform will be used to announce the winners.

How do you pick a winner for a giveaway?

The 6 Best Resources to Randomly Pick Contest Winners

  1. Use Google’s Random Number Generator to Pick Winners.
  2. Use a Random Name Picker for Your Winner Selection Process.
  3. Use Woobox’s “Pick a Winner” Tool to Draw Contest Winners on Social Media.
  4. Use YouTube’s “Random Comment Picker” to Choose Winners.

How do you email a prize winner?

Example of a great email to the contest winner:

  1. Confirm that you meet all of the entry requirements.
  2. Send an email to [email protected] within 5 days to claim your prize.
  3. In the email, please confirm that’s it OK for us to publish your name on our social channels.

What’s the purpose of a giveaway?

A giveaway is a promotional tool used by businesses to improve awareness of the brand, improve their image, or drive sales. Giveaways can range a great deal in size and value. Most businesses that use giveaways in their marketing strategies roll the price of their giveaway into their other products or services.

What is the purpose of a giveaway?

The core purpose of a giveaway is to promote your brand, so it’s important that your prize is contributing towards this goal. This may mean giving away a new product of yours, items newly available on your store or a prize from within your area of expertise. Make sure your prize is suitably valuable.

Why do businesses use giveaways?

Companies use giveaways to get insight into how their potential customers think, spend their time, or use the company’s products. The company can use the results of their surveys to make future advertisements more effective.

How do you do influencers with giveaways?

How To Run A Social Media Giveaway With Influencers

  1. Determine Your Giveaway Goal.
  2. Find The Right Influencers To Help You Execute Your Goal.
  3. Know & Understand The Rules Behind Social Media Giveaways.
  4. Structure & Schedule Your Social Media Giveaway.
  5. Promote, Launch, & Coordinate Campaign With Chosen Influencers.

Do giveaways get you followers?

Benefits are as follows: Much more likely to gain followers who are interested in the topics she is covering. Not only will the giveaway reward the followers they she already has, but it will attract more like-minded women who are likely to engage in her posts.

How to Do a Giveaway to Grow Your Email List

Do you wish to host a giveaway in order to increase the size of your email list? If you want to expand your business in today’s world, you must first establish an email list of potential customers. Making sure you have a list of engaged email subscribers is a simple method to turn leads into paying customers. But how can you grow an email list in a short period of time and with efficiency? The solution is rather straightforward. Run a contest or giveaway. This post will demonstrate how to conduct a giveaway in order to increase the number of relevant leads on your email list.

Benefits of Using Giveaways to Grow Your Email List

Aside from the fact that it is an extremely fast approach to develop your email list, doing a giveaway to grow your list has other advantages, including the following:

  • Giveaways are far less expensive to conduct than other marketing strategies such as Facebook advertisements. Subscribers gained through freebies are people who are really interested in the items and services your company provides, making them more inclined to spend with you in the future. Contests and gifts encourage participants to take rapid action. The sensation of urgency and the dread of losing out on something is appealing to the typical audience member. By using effective email marketing, you can convert leads from your giveaway newsletter into paying customers, and then turn those customers into brand ambassadors, helping you to expand your business and sales even more.

In conclusion, conducting a giveaway has the ability to significantly increase business exposure while simultaneously raising product income.

Steps to Run a Giveaway To Grow Your Email List

Building a giveaway to increase the size of your email list is impossible without first doing the steps that are required. So, to get started and run a successful contest, follow the procedures outlined below.

Step 1. Define Your Target Audience

Building a giveaway to increase the size of your email list is impossible without first taking the appropriate procedures. So, to get started and have a successful contest, follow the procedures outlined below.

  • Building a giveaway to increase the size of your email list is impossible without first doing the essential procedures. So, to get started and ensure a successful contest, follow the instructions outlined below.

With the information provided above, you should have a clearer grasp of who your target audience is. This will assist you in directing your email giveaway to the appropriate people on the internet.

Step 2. Choose an Email Service Provider

The next thing you’ll need to host an email giveaway is a service provider that specializes in email marketing. It is a firm that allows you to collect email addresses (email list) in order to send your list promotional emails that advertise your business, as well as your giveaway newsletter (if you have one). When you run your contest, you’ll establish a connection with your email service provider, ensuring that everyone who subscribes as a result of entering will be added to your mailing list in the process.

You could, for example, create a document called:

  • Constant Contactcontest, Mailchimpgiveaway contest, MailerLitegiveaway, ConvertKitcontest, and more are all taking place this month.

Here is a list of the finest email marketing services for small businesses to assist you in determining which platform is ideal for your company’s email marketing needs.

Step 3. Pick a Powerful Contest Builder

You’ll need a robust contest builder to assist you in running your internet marketing giveaway after you’ve established your desired audience and selected an email marketing solution. When it comes to growing your email list, site traffic, and social media followers, RafflePress is the greatest giveaway plugin for WordPress users. RafflePress makes it incredibly simple to build and operate a successful contest, and it comes with everything you need to conduct a giveaway that significantly increases your email subscriber base.

Let’s take a look at the procedures involved in running a giveaway to increase the size of your email list using RafflePress. Before you begin, make sure you have a copy of RafflePress in your possession so that you have all you need to get started.

Step 4. Choose a Disireable Prize

You’ll need a robust contest builder to assist you in running your internet marketing giveaway once you’ve established your desired audience and selected an email marketing solution. When it comes to growing your email list, site traffic, and social media followers, RafflePress is the greatest giveaway pluginfor WordPress users. Incredibly simple to set up and manage, RafflePress provides everything you need to host a successful giveaway that will significantly increase your email subscriber count.

Let’s have a look at the procedures involved in running a contest to increase the size of your email list with RafflePress now.

  • Book reviewers who want to attract more readers might host a book giveaway in a blog post. Gym operators might give away workout equipment as a grand prize to encourage people to visit their facility. Blog giveaways featuring rewards of children’s toys might be organized by parent bloggers. Freelancers might provide the winner a digital product or service that they can customize. Fashion businesses can pick a clothes bundle as the main prize
  • However, this is not required. As a sports marketing and promotion notion, sports clubs might give away athletic products as part of their marketing and promotion efforts.

You may get even more ideas by looking through our collection of contest reward suggestions.

Step 5. Define Your Email Giveaway Rules

The next stage in organizing your email list giveaway is to develop a set of rules and guidelines that will ensure that your contest is fair to all participants. You would normally begin by determining the sort of contest you want to conduct, such as holding a basic contest in which people simply have to enter to be eligible for a chance to win a prize. However, because we already know that you plan to host a contest in order to expand your email list, we anticipate that you will need participants to subscribe to your email list in order to be eligible for a giveaway entry.

  • The minimum and maximum age requirements for participation
  • The start and end dates and times for your contest
  • People can enter by subscribing to your email list (see below). The number of times individuals can enter
  • If individuals can earn more entries (by following your social media platforms, for example), that would be great. How you intend to select a winner (random drawing)

After you’ve planned your contest, selected a prize, and established your contest regulations, it’s time to put together your email giveaway.

Step 6. Create a Giveaway to Grow Your Email List

To get started with RafflePress and build your giveaway, click here to get started. Afterwards, follow these steps to install a WordPress plugin on your website. Following the installation and activation of RafflePress, you can create a new giveaway by hovering your cursor over the RafflePress logo and clickingAdd New.

Choose a Giveaway Template

To get started with RafflePress and design your giveaway, click here. Afterwards, follow these procedures to install a WordPress plugin on your website. Following the installation and activation of RafflePress, you can create a new giveaway by hovering your cursor over the RafflePress logo and clicking Add New.

Connect Your Email Marketing Service

If you choose theJoin an Email Newsletter entry method, you’ll find a number of alternatives on the left-hand side of the builder when you click it. This provides a location to insert a new label, how many entries individuals will receive as a result of that action, and whether or not that choice is required. The Select an Integrationdropdown box and the Option Confirmation Checkbox are the most significant components of this form. The integration option allows you to connect to one of several popular email newsletter providers by selecting one from the list.

Meanwhile, the optin confirmation box serves as a safeguard to guarantee that those who subscribe to your newsletter grant you permission to include them on your mailing list and send them email messages. RafflePress integrates with a variety of email marketing systems, including the following:

  • ActiveCampaign, Aweber, Constant Contact, ConvertKit, Drip, and MailChimp are all email marketing platforms.

You may also connect to Zapier by entering information into an HTML web form. This enables for seamless connection with a plethora of different applications and services. You can find detailed instructions on how to gather emails using Zapier in our documentation here. To connect to an email marketing service such as MailChimp, select the service from the dropdown list and then click the orange connect button to complete the connection. After that, you’ll be prompted to sign into your email service provider’s website.

When you’re connected, clickGet Lists to locate your existing email lists and choose the relevant list from the selection menu that appears.

DesignLaunch Your Giveaway

Next, enter the specifics of your giveaway reward, create a landing page for your competition, and post your contest on your website. We’ve put up a step-by-step guide on launching an online contest, which you can find here. So follow the instructions on that page to complete the setup of your offer.

Step 7. Promote Your Email Giveaway

You can’t just sit around and wait for people to enter your email list giveaway now that it’s been published. Promote the gift aggressively in order to spread the news and raise enthusiasm for the contest. Promoting a contest is a vital component of any effective contest marketing plan since it will help your giveaway go viral, allowing you to expand your audience and produce a large number of email subscribers. Using social media to promote your giveaway is the most straightforward technique.

You may also use the following methods to advertise your giveaway:

  • Instruct your existing subscribers to spread the word about the contest to their contacts by sending them an email. Using a platform such as OptinMonster, you can add a popup to your website to encourage users to enter. Create a banner for your website’s homepage that links to the contest landing page. With services such as TrustPulse, you may use social proof notifications to arouse the dread of missing out on opportunities. Use the social media feed plugins from SmashBalloon to display a feed of people who are talking about your contest on your website. Promote your offer by writing guest posts on other websites and linking back to your giveaway page.

Just remember to start marketing your giveaway many weeks before it goes online in order to attract a large amount of traffic from the day it goes live. You may also look at our collection of contest marketing ideas for even more inspiration on how to make your giveaway a viral success.

Step 8. Choose a Giveaway Winner

Following the conclusion of your giveaway, you’ll need to select a winner. The most equitable method of selecting a winner for your email list giveaway is to select a winner at random. It’s simple to select a winner when using RafflePress. At the conclusion of your giveaway, browse toRafflePress » Giveawaysand click theNeeds Winnerslink to notify the winners. The next page displays the number of persons who entered as well as the number of entries they have. In order to choose a randomly selected winner, clickPick Winner, then select your alternatives before clickingChoose Winners Now.

In this post, you will learn more about how to choose a winner for a contest.

Step 9. Follow Up With Participants

Let’s not forget that at the conclusion of your giveaway, you’ll have a list of fresh prospects for your company to work with. Chances are good that those leads will go cold and unsubscribe if you allow them to sit on your list for an extended period of time without any additional engagement with them. Follow up with an email after the contest to thank your new audience for participating and invite them to participate again in the future.

This will help to keep your new audience connected with your business. Additionally, you might provide them with a commiseration incentive in the form of a discount on their next purchase in order to help you create a connection with them and eventually convert them into paying clients.

Step 10. Analyze Your Results

Finally, it is a wise decision to examine the results of your email giveaway to determine whether or not you were successful in fulfilling your objectives. Because your aim is to increase the size of your email list, you can assess your success by comparing the number of new subscribers you got as a consequence of your contest to the size of your list before to conducting the offer. You may also track contest landing page views, referral traffic, eCommerce traffic, and other website activities with a WordPress plugin such as MonsterInsights.

See also:  Are Loyalty Programs Worth It For E-commerce Websites? (Question)

By examining your traffic, you may determine which contest advertising techniques resulted in the most amount of visitors to your giveaway website.

More information may be found in our in-depth MonsterInsights review.

Email List Giveaway FAQ

What is the best approach to do a MailChimp giveaway? RafflePress makes it simple to host a Mailchimp giveaway. Simply add the action “Join an Email Newsletter” and select Mailchimp from the dropdown list of email integrations to get started. What is the best way to run a competition via an email? When running a competition in an email, the most straightforward method is to establish a giveaway landing page and link to it from your email newsletter. After that, readers will be able to enter your contest by clicking on the link.

Now that you know how to conduct a giveaway to increase the size of your email list, get started with creating a contest!

Get Started with RafflePress TodayAnd don’t forget to subscribe to our YouTube channel, follow us on Twitter, and like us on Facebook for more excellent business suggestions.

How to Build Your Email List Using Contests (2019 Update)

The original article was published in December 2014 and was revised in June 2019. In recent years, email has been proved to be one of the most successful communication channels you can use, and one of your responsibilities as a marketer is to ensure that your list of email subscribers is always expanding. People, on the other hand, are defending their email addresses more than ever these days, which means you have to offer them something truly spectacular in order to persuade them to hand over their information to you.

Continue reading to understand why competitions are an excellent approach to grow your email list, as well as some concrete strategies and resources you can use to conduct a successful contest that increases the size of your email database.

Why you should use contests to help build your email list

As humans, we have an intrinsic need to be competitive and are driven by the prospect of winning awards. Because of this, the United States Lottery sold $78 billion in lottery tickets in 2012. However, you are not the lottery, and you are unlikely to be able to afford to pay away $656 million in cash prizes. So, are contests still a good way to grow your email subscriber list? According to Unbounce’s research, this is the case. They recently conducted a research to determine the impact that incorporating a contest had on the landing pages of 100 of their clients.

Following an analysis of the data from more than 3 million visits, they discovered that landing pages featuring a contest option attracted 700 percent more email subscribers than sites without a contest option at all.

How do I start an email contest?

The manner in which you begin your email competitions has a significant influence on the overall impact of your contest. Two things will need to be established before you can begin running your contest: 1. Really Good Emails is the source of this information.

1. Set up email collection platforms.

The approach you’ll employ to collect email addresses will serve as the basis for your contest’s structure. These are the motivations behind holding the tournament. You’ll need to create landing pages and forms that are well-designed and easy to locate in order to collect the information you’re looking for.

2. Determine your ideal audience.

As much as you’d like everyone on the planet to participate in your email sweepstakes, doing so will cause more harm than good. You will establish a list of subscribers who will not be interested in your product, and this is the reason behind this. This will result in items such as:

  • Subscribers who are not engaged
  • High unsubscribe rates
  • A large number of spam complaints

Determine who your target audience is ahead of time and customize your contest to appeal to that group in order to prevent this situation.

The 3 key elements of a successful contest

Contests have shown to be effective, but how do you determine what reward to offer? In addition, how do you market it in order to collect as many email addresses as possible? A successful contest is distinguished by three important characteristics: its premise, its reward, and its promotion. Making sure that each of these aspects is addressed correctly, you will be able to establish a contest that connects with your audience, attracts thousands of entries, and helps you to grow your email list.

Part one: The premise

The notion of your contest serves as the foundation of the competition. It makes it easier to identify what kind of submissions you’re looking for from your users as part of the contest. Some examples of premises are as follows:

  • Entrants upload videos of their finest skating tricks in order to win a video contest. In a picture contest, participants must submit their prettiest pet photograph
  • A text-based competition in which participants submit their finest joke, poem, or short story
  • A sweepstakes contest in which participants are just required to provide their email address in order to be eligible to win

The concept of your contest is incredibly significant, and it’s necessary to grasp the best practices before deciding what your premise will be:

Easy for participants to enter

You should make it simple for people to contribute material in order for them to be eligible to enter your contest (video, photo, narrative, etc.). The convenience with which content may be created is crucial to the success of any contest. While the ubiquity of smartphones, such as the iPhone, has made it simpler for individuals to generate content, you may increase the number of submissions you receive by targeting regions where people have already contributed a large amount of material. This is demonstrated by a campaign such as the Cutest Baby Moment, which takes use of the large number of images and videos that happy parents already have of their children and makes it simple for them to enter your contest.

Highly shareable content

Content that people choose to publish on social media sites is carefully considered before it is shared by the public. The findings of a recent New York Times survey on the reasons for sharing material revealed that 94 percent of individuals carefully examine how the content they share would be valuable to others, while 68 percent evaluate what that piece of content will say about them when they share it. In order to determine if the material you are asking others to contribute is the type of stuff that you would be delighted to post on your social media channels with your own friends and family, consider the following: In the event that you are not willing to post the information on your own social networks, it is likely that entrants and visitors will not be as well, and you will be missing out on a major organic promotional channel that will drive new entries and grow your email list without costing you a penny.

Part two: The prize

Even while it’s simple to provide a simple cash reward to your contest participants, and cash surely has a wide appeal, there are certain advantages to presenting a prize that is exclusive to your specialty. Some suggestions for developing rewards that are both extraordinary and extremely relevant to your target audience are as follows:

Appeal to your target demographic

Even though it’s simple to provide a simple cash reward to your contest participants, and cash surely has a wide appeal, there are certain advantages to presenting a prize that is exclusive to your specialty. For example, Some suggestions for generating rewards that are both memorable and extremely relevant to your target audience are as follows:

Be unique

It is more likely than not that an unusual award will attract more attention than a large financial prize. This is true not only for your target demographic, but also for media coverage in your industry. A job as “Caretaker” of the Great Barrier Reef, for example, was given as part of Queensland Tourism’s “Best Position in the World” promotion. The job required traveling around the reef and its adjacent islands and writing about the experience for a year. More than 34,000 people entered for this one-of-a-kind, money-can’t-buy prize, which garnered an estimated $150 million in media coverage, including CNN, Time, and the BBC to mention just a few outlets.

Training sessions with athletes, celebrity encounters, and backstage access are all examples of gifts that are difficult to match in terms of monetary value yet are extremely appealing to individuals.

Use supplementary or shared prizes

Incentives such as supplemental or shared prizes are an excellent method to encourage participants to tell their friends and family about the contest. Consider the following suggestions:

  • Run random draw prizes throughout the contest, awarding a reward to participants at random over the duration of the contest, and actively publicize the event. Increasing the number of contest participants is made possible by breaking down the “I’ll never win” barrier that exists surrounding contests. Apart from awarding the winner with the grand prize, consider awarding a number of other bonus prizes to those who take part in the contest. This provides participants with an incentive to spread the word about the contest to their friends and family in the hope that they, too, may be eligible to win some of the additional prizes
  • If you want to give away something that can be divided between friends, think about presenting various backstage tickets or vacation packages for a group of individuals to choose from. It also helps to spread the news about the contest since entrants invite their friends to enter as well, increasing their chances of winning the reward.

Part three: The promotion

Having established the concept and reward, it is time to market your contest in order to receive the greatest number of submissions (and email address submissions) as feasible. Consider the following strategies for publicizing your contest:

Notifying your current email subscribers

Among the most engaged and easily reached potential entrants available are those who subscribe to your email newsletter. As a result, send out an email campaign to your current subscribers informing them about the contest. Despite the fact that you may already have their email address, if you’ve built a compelling idea and reward, there’s a good possibility they’ll post their entry on social media, which will assist to increase the number of entries.

Placing it on your website

Because your website is an excellent and affordable method to promote your contest to those who are obviously in your target market and interested in your brand, consider including it in a pop-up or scrolling header bar to capture visitors’ attention and encourage them to enter.

Make sure to keep your sign-up form as basic as possible to entice people to participate. Some visitors will be discouraged from signing up if you ask for too much information.

Promoting through social media outlets

Your website is a terrific, low-cost approach to promote your contest to individuals who are obviously in your target market and interested in your brand; thus, consider presenting it in a pop-up or scrolling header bar to capture visitors’ attention and encourage them to enter the competition. Always make your form short and sweet in order to get people to fill out the form. Some visitors will be discouraged from signing up if you ask for too much information.

Collaborating with influencers

Reach out to key voices and influencers in your business to see if they’d be interested in either working with you on the contest or simply assisting you in promoting a reward that is worth their time. Because you may ask the influencer to give something away, partnering with influencers can aid in making your reward more tempting to the public. A cheat sheet, an eBook, or anything else that is inexpensive but will be of interest to your participants can be used as a giveaway item.

Getting placed on directory sites

Depending on the sort of contest, there are a variety of directory sites that might assist you in gaining some publicity. Consider the following scenario: if you need your users to upload a video upon admission, you may include your contest in their newsletter to attract some attention and entries from their community.

Leverage your stationery

You may gain exposure through a variety of directory sites, depending on the sort of contest you are participating in. Suppose you need your users to submit a video upon entrance; you can then include your contest to attract some attention and participation from their community.

Contacting traditional media outlets

To the contrary of common assumption, conventional media is still alive and well in the realms of marketing and advertising. Profit from the strength and attraction of the medium to reach people who might otherwise be inaccessible through your other digital media venues. So, how can you use conventional media channels to increase the number of people that subscribe to your email list? It may be worthwhile to write a press release and seek out to relevant newspapers, radio stations, television stations, and other more conventional mass media channels for assistance in spreading the word.

Putting it on your packaging materials

If your company provides actual items to customers, the packaging you use to promote the contest is another chance to drive participation. Make your consumers aware of the contest by including a sticker, a message, or an attention-grabbing insert with their order.

Guest post

Guest posting is another excellent method of promoting your contest and increasing the pace with which your email list is being built. By publishing a blog post on other websites, you may expand your audience reach, which is especially beneficial if you publish on websites that are linked to your subject. Including a call to action in your article that brings people to your contest is essential for success with this tactic. Because your contest is time-sensitive, you’ll need to prepare your list-building method far in advance if you want to get the best possible outcomes from it.

How to run your contest

There are a plethora of tools and platforms available to assist you in running a contest and growing your email list.

Choosing the most appropriate one for your contest is primarily determined by the type of contest you want to conduct, and we’ve included some of our favorites below:

Sweepstakes

It is an excellent tool to utilize if you want to host a basic sweepstakes competition where participants simply have to provide their email address in order to be eligible to win. Because KingSumo is a WordPress plugin, it will work seamlessly with your WordPress website. Following installation, you just add the contest’s specifics (start and finish dates, reward, regulations, and so on) into the admin interface before launching the contest on your website to begin receiving entries. Visitors to your website will see the contest window and will be able to input their email address to be considered for the prize.

In order to ensure compliance with competition regulations, KingSumo selects a winner at random once the contest has concluded.

When it comes to price, a personal license costs $198 and allows you to use it on a single website for the rest of your life.

A 60-day money-back guarantee is also available, so if you’re not satisfied, you may obtain a complete reimbursement.

Photo contests

If you want to conduct a contest in which participants must submit a photo in order to be eligible, check out Strutta’s contest builder. Create and start your own picture contest in minutes using Strutta’s DIY contest builder. You may include it as a component of your website, as a distinct campaign microsite, or even as an application on your Facebook page. People may establish an account and upload a photo to enter your contest after it has been set up, and there are a variety of community tools, such as social sharing and comments, to encourage more people to participate in your contest.

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Video contests

If you’re interested in hosting a video contest in which people can submit videos to be considered for prizes, then you should look at the Launchpad6 video contest platform. With Launchpad6, you can integrate your video contest into your existing website, create a new campaign microsite, or even create an application for your Facebook page. Once the contest is opened, participants may establish an account and upload a video to be considered for the contest before sharing the video with their friends and family in order to get votes and ultimately win.

When the contest is completed, you can quickly obtain a CSV file with all of the contestants’ email addresses and upload it to your preferred email marketing program. Packages start at $250 per month, which is a reasonable price.

Other contest types

If you’re interested in conducting various forms of contests and promotions, such as coupon giveaways or quick win competitions, Woobox may be your best choice, as it has the most features. Using Woobox, you can easily develop a number of contest categories, each with its own form for collecting essential lead information (including email addresses). Simply download your data and insert the email addresses you’ve collected into your preferred email marketing program at the conclusion of your campaign.

Wrap up

By following the best practices stated above for the contest’s concept, reward, and advertising, you can develop a very compelling contest that increases the size of your email list without having to provide large cash awards that will end up costing your company more money than it’s worth. Now it’s your turn: Have you ever attempted running a contest to increase the number of people who subscribe to your email list? If not, what questions do you have regarding the process of setting up and conducting a contest?

How to Use a Giveaway to Accelerate the Growth of Your Email List

In order to reach a larger audience, it is necessary to have a large email list. Many marketers, however, are considering purchasing an email list rather than expanding their email list organically. They’re probably unaware that acquiring an email list is unethical and in violation of the regulations of email marketing, which they should be. As a result, you should avoid using it in order to prevent your emails from being spammed and resulting in a negative impact on your sender’s reputation.

There are a number of organic lists of construction methods that may be used.

Here, we’ll walk you through the most successful but organic list development strategy available: giving away something.

Giveaways, such as competitions, quizzes, and games, may be used to gather emails on your website by hosting them.

What Are The Benefits Of Giveaways?

In accordance with marketing studies, contests are responsible for converting an average of 34 percent of new clients. Giveaways for list development can result in a variety of beneficial results, including the following:

Increase In Social Sharing

If you have specified that participants must share your post in order to be eligible for the prize, they will almost certainly share your post on all of their social media accounts. Additionally, increased social sharing will result in increased brand recognition for you.

Cost-Effective

Marketing using freebies is more cost effective than doing other marketing strategies such as Facebook advertisements.

The award itself, as well as the administration procedure, would be at a cost.

Triggers Immediate Action

When consumers hear about the freebies, they feel a feeling of urgency and FOMO (fear of missing out), which leads to them taking rapid action and entering their email addresses.

Protects Your Sender’s Reputation

In exchange for giving their information for a contest, participants agree to receive emails from you so that they can be kept informed about the winner, prizes, and future giveaway opportunities. This decreases your chances of receiving spam and of having your sender’s reputation tarnished as a result of it.

Shows Your Concern Towards The Audience

When people enter a giveaway and provide their email addresses, they consent to receive communications from you in order to keep up with the winner, prizes, and future giveaways. The likelihood of receiving spam and having your sender’s reputation tarnished is reduced as a result of this.

Save Time

Unlike other marketing platforms, giveaways do not need extensive technical knowledge and take only a short amount of time to set up.

Generate Leads And Sales

Giveaways may help you create leads by turning individuals into consumers, which can lead to greater sales in the long run.

What Are The Best Practices For A Giveaway?

Establishing your target demographic is the first step that you should do before launching a giveaway campaign. The people who are interested in your product or service are referred to as your targeted audience. You may conduct research on your rivals to determine their targeted audience and then utilize that audience as a model for your own audience.

OptForAn ESP (Email Service Provider)

ESPs (email service providers) are firms that allow you to create email lists and campaigns for your business. Before launching a giveaway, consider using an email service provider (ESP) such as CBT Mass Email Sender to gather emails from those who participate. It will gather all of the addresses that are submitted when someone enters your contest and use them to develop an email list of high-quality subscribers for you.

Use A Reliable Contest Builder

ESPs (email service providers) are organizations that allow you to create your email list and run campaigns using email marketing software programs. In order to gather emails when someone joins your contest, use an email service provider (ESP) such as CBT Mass Email Sender. The emails that are collected when someone enters your contest will be used to construct an email list of high-quality subscribers for you to promote your business.

Select An Attractive Prize

ESPs (email service providers) are businesses that allow you to create email lists and campaigns. Before launching a giveaway, consider using an email service provider (ESP) such as CBT Mass Email Sender to gather emails from those who enter your contest. It will gather all of the addresses that are submitted when someone enters your contest and use them to create you an email list of high-quality subscribers.

Have Clear Giveaway Rules

Following the establishment of the prize, you must communicate your giveaway guidelines to your target audience in order to avoid any misunderstandings later on and to ensure that the contest is fair and legitimate for all participants. Here are a few things that you should make obvious to your audience, which are listed below:

  • Following the establishment of the prize, you must communicate the rules of the giveaway to your target audience in order to avoid any confusion later on and to ensure that the contest is fair and legitimate for all participants. Listed below are a few points you should make clear to your audience about the topics stated above:

Build And Publish Your Giveaway

We’ve already mentioned how KingSumo and RafflePress are two of the greatest contests for developing WordPress plugins. Once you’ve built the contest, you’ll need to link it to your email service provider (ESP) in order to gather the emails of the participants.

To promote your offer, you may place giveaway pop-ups on your websites or send emails to your current email list, depending on your preferences. To alert your fans about the offer, you may also utilize your social media platform.

Examples Of Successful Giveaways

  • Tootsie, a well-established candy manufacturer, just introduced a new taste. They wished to get client feedback as well as raise awareness of their business. When it came time to do their giveaway, the firm designed a new landing page that targeted exclusively their Facebook followers. When the firm advertised their offer for three days, they received 43,292 entries, which was a 702 percent increase in submissions when compared to their previous giveaways. JewelScent, a fragrance brand, conducted a giveaway right before Valentine’s Day, which was less than a week away. As opposed to organising competitions, they simply requested their audience for their email addresses so that they could be included into the prize. They got over 15,000 entries in only 8 days, with 3,431 of those being from previously unidentified individuals.

Conclusion

The use of giveaways may be quite beneficial in increasing the organic growth of your email list. They provide a variety of advantages that might assist you in improving sales and raising brand recognition. After the contest, you must continue to communicate with your audience in order to maintain your email list. For example, you might hold minor freebies every month to keep them involved with your company.

How to Grow Your Email List With Giveaways, and Sell Product After It’s Over

According to every marketing genius who has ever lived, “the money is in the list.” The cliché is completely accurate in the context of this particular example. Increasing the number of email subscribers for your company may have a significant influence on its growth. However, here’s the catch: However, while everyone speaks about how vital it is to have an email list, there aren’t too many individuals that truly show you how to go about building one yourself. Of course, some individuals provide broad suggestions such as “do SEO!” “write guest articles!” or “run Facebook advertising!” Others offer specific recommendations such as “perform SEO!” But what if you don’t have a lot of free time on your hands?

  • If you don’t want to acquire a completely new skill while growing your business, there are other options available.
  • And we’ll teach you how to do that in this post.
  • To see how he approaches giveaways, have a look at the video below.
  • Stuart and his customers have used this same method to add millions of members to their email lists, and he continues to believe that it is one of the most effective strategies to create significant email list growth.

Step 1: Choose a Prize That Attracts Your Dream Customers

According to every marketing guru in history, “the money is in the list.” The cliché is completely accurate in the instance of this specific one. Growing your email list may have a significant influence on the success of your company. The problem is this: However, while everyone speaks about how vital it is to have an email list, there aren’t many individuals who truly show you how to go about creating one. Certain individuals will provide broad suggestions such as “do SEO!” “write guest articles!” or “run Facebook advertising!” Of course, other individuals will offer specific recommendations such as “do SEO!” If you don’t have much time on your hands, what should you do?

If you don’t want to acquire a completely new skill while expanding your business, there are other options available.

And we’ll teach you how to do that in this article.

To see how he approaches giveaways, check out the video below.

In fact, Stuart and his customers have used this same tactic to add millions of members to their email lists, and he continues to believe that it is one of the most effective methods of driving large email list growth. This time it’s all about you!

  • You’re giving away a year’s worth of supplies of your goods. For those who run an ecommerce site that offers actual things, this is a fantastic choice because you’ll know that every registration is already interested in what you have to offer
  • Giving out a collection of things that are relevant to your specialty. Among Ramit Sethi’s offerings is a course on how to create a successful internet company. Given that he didn’t have anything physical to give away, he instead handed out a set of tools to help fuel the lifestyle of a digital entrepreneur. If you sell an online course, you can donate the proceeds to your program as a scholarship.

These kind of freebies will ensure that you reach your target audience rather than simply a bunch of tire kickers seeking for something to do for no reason at all.

Step 2: Remind People to Share and Unlock Rewards

Lots of people handle their giveaways as though they were one-time events, bringing them up only once and then forgetting about them until the winner is announced. Stuart believes that this is a grave error. When people sign up for one of his freebies, he loves to turn it into a full-fledged marketing campaign. Throughout the life of the campaign, he and the customers he advises will communicate via email and social media platforms. In these writings and emails, he informs readers on the following topics:

  • Who is in the lead/has the most number of entries. The truth that competition improves us has been shown in research after study after study. For example, a 2012 research involving cyclists discovered that 12 out of 14 participants were able to break their personal best records while competing against a computerized avatar that was based on their “personal best” performances. The results of another research revealed that recreational weightlifters were able to lift significantly more weight while competing against others than when lifting alone
  • What types of methods are most effective for obtaining extra entries
  • This is an example of the 80/20 rule being put into action. It’s always beneficial to discuss with others what tactics are most effective for generating more entries so that they may replicate the results and avoid wasting their own time. So, if posting on Facebook is truly beneficial, inform your followers of the following: how many individuals have joined up so far. In this campaign, social proof is a potent force that should be utilized throughout the entire process. People will go to great lengths to avoid feeling left out and feeling like they are not a member of the community

Here’s an example ofBeardbrandusingGleam to do this: EXCLUSIVELY DISTRIBUTED FREE TRAINING: Successful Entrepreneurs Teach You How to Start and Grow a Successful Online Company And Stuart always offers a final push at the conclusion of the campaign to encourage even more submissions into the competition. The idea is to turn the giveaway and the announcement of the winner into a big event, rather than something that is forgotten about after a short period of time. The good news is that platforms such as Gleam.io make it simple to combine your contest with an email service provider and even generate additional rewards—such as extra entries for subscribing to your YouTube channel, following you on Facebook, or even producing videos—to encourage more participation.

Step 3: Monitor Your Data

As your giveaway campaign progresses, it’s critical to keep track of how many leads you’re generating. This is crucial not just so you can keep an eye out for fraud (which may occur with freebies), but also so you can focus your efforts on the techniques that are proving successful. Putting your contest on Instagram and seeing a significant increase in submissions is a good indication that you should try to post there more often. And if you receive a lukewarm reception on Twitter, you might want to consider spending less time there.

  • That’s not to mention the fact that you’ll want precise information on how much you’re paying for each new member you get as a consequence of this campaign.
  • In contrast, if you’re spending more money on the leads generated by your giveaway than you would through other marketing channels, it might be time to rethink your strategy.
  • Because, depending on how well it does, you may be able to begin advertising it on social media platforms.
  • Free gifts, on the other hand, might be one of the most effective lead magnets for drawing new customers to your company.

You’re not asking for anything more than an opt-in to win anything, when other people are asking their prospects to join up for webinars, download lengthy manuals, and other things. However, you must be familiar with your data before just purchasing traffic to a website.

Step 4: Pick a Winner and Tell People About It (but Don’t Stop There)

Stuart claims that one of the most common misconceptions he sees people make is to believe that after the gift has ended, the game is done. The giveaway has come to a conclusion, but it is actually only getting started. Remember that the purpose was not simply to compile a large number of names; rather, it was to compile a list of people who would be a good fit for your company. Consequently, at the conclusion of your giveaways, you may announce the winner and say something along the lines of, “You didn’t win, but in reaction to the incredible outpouring of support we received in this contest, everyone gets 20% off the whole purchase.” Perfect Keto demonstrated excellent execution of this strategy when they held a giveaway with a range of Keto Desserts.

See also:  How We Acquired 100k Early Bird Signups With Zero Marketing Budget? (Solved)

As a consequence of this campaign, they not only increased the size of their email list, but they also converted a large number of prospects into paying customers very immediately.

My company, Perfect Keto, worked on the campaign, and while I can’t share the precise figures, I can tell that they were quite pleased with the results—so pleased that they have already begun running advertisements to attract a large number of new customers!

Step 5: Double Down on What Works to Drive Even More Results

Doing more of what works and less of what doesn’t is the key to achieving success in most areas of life, including business. Giveaways are no exception to this rule. As long as you can keep your attention on stacking your victories, the outcomes will compound over time and deliver exponential returns. Remember how I told you that Jane.com received over 5,000 email subscribers and over 100,000 activities on their website as a result of a single contest? That wasn’t their first or last time in the saddle, however.

  • There were many more as well.
  • To the contrary, they hold weekly giveaways, which they credit for contributing to their development and success over the previous few years.
  • That is the power of providing freebies on a continuous basis.
  • Stuart claims to have spent 14 years in the email marketing sector, during which time he has generated more than 2 billion conversions.

So put your first campaign online by following the guidelines he provided above. And then repeat the process as if it were a clockwork machine. ADVANCED FREE TRAINING: Successful Entrepreneurs Teach You How to Start and Grow an Online Business

Start Growing Your List With Giveaways Today!

Doing more of what works and less of what doesn’t is the secret to achieving success in most areas of life. There are no exceptions when it comes to giveaways. As long as you can keep your attention on stacking your victories, the outcomes will compound over time and give exponential benefits. Remember how I told you that Jane.com received over 5,000 email subscribers and over 100,000 activities on their website as a result of one single giveaway? They’d been through this before, and it wasn’t their first or last time.

  1. There have been many more, too.
  2. As a matter of fact, they hold weekly giveaways, which they credit for their expansion and success over the previous several years.
  3. Giving away things on a continuous basis has tremendous impact.
  4. Stuart claims to have worked in the email marketing field for 14 years and to have generated more than 2 billion conversions during that time.
  5. So, utilizing the suggestions he provided above, launch your first campaign.
  6. SECRET FREE TRAINING: Successful Entrepreneurs Teach You How to Start and Grow an Online Business

How to Build an Email List that Builds Your Ecommerce Business

The secret to success, like with most things in life, is to do more of what works and less of what doesn’t. Giveaways are no exception. If you can keep your attention on stacking your victories, the effects will compound over time and create exponential growth. Remember how I told you that Jane.com received over 5,000 email subscribers and over 100,000 activities on their website as a result of a single giveaway? That wasn’t their first or last time out on the town. That was only one of several campaigns that were a rousing success.

In fact, they hold weekly giveaways, which they credit for their expansion and success over the previous few years.

That is the power of conducting freebies on a regular basis.

Stuart claims to have worked in the email marketing sector for 14 years and to have generated more than 2 billion conversions.

So, utilizing the recommendations he provided above, launch your first campaign. Then repeat the process as if it were a clockwork machine. EXCLUSIVE FREE TRAINING: Successful Founders Teach You How to Start and Grow an Online Business

Effective email marketing starts with a targeted list

The secret to success in life, like in most things, is to do more of what works and less of what doesn’t. Giveaways are no different. If you can concentrate on stacking your victories, the results will compound over time and generate exponential returns. Remember how I told you that Jane.com earned over 5,000 email subscribers and over 100,000 activities on their website from a single giveaway? After all, it wasn’t their first or final time in the saddle. That was only one campaign that was a resounding success.

  • In fact, they have weekly giveaways, which they credit for contributing to their development and success over the previous few years.
  • That’s the power of conducting freebies on a continuous basis.
  • Stuart claims to have spent 14 years in the email marketing sector and to have generated more than 2 billion conversions.
  • So, utilizing the recommendations he provided above, start your first campaign.
  • EXCLUSIVE FREE TRAINING: Successful Entrepreneurs Teach You How to Start and Grow an Online Business
  1. Quality. Obtain genuine information from others—and avoid purchasing email lists at all costs. Relevance. People that are truly interested in your items should be your target audience. Quantity. Once you’ve completed the first two tasks, you can begin concentrating on increasing the volume of your mailings and expanding your list.

Revving up: 5 ways to start building your email list

Your website, like your email list, is a valuable asset in your possession that you can manage at will. And, because some of your most important subscribers will be interested consumers who did not make a purchase on their initial visit, it makes sense to direct your attention toward your online store as the first location to start developing your list of subscribers.

1. Add a pop-up offer to your homepage

Even while you don’t want to encourage customers to look forward to or anticipate discounts, there is one time in the customer journey when discounts might be beneficial: when a visitor is about to hit the back button. This is your first and best chance to preserve a prospective sales opportunity. Email pop-ups can be of assistance. Despite the fact that some consumers dislike them, test after test has proved that when the correct offer is given to the proper audience, pop-ups may significantly boost the number of people who sign up for your emails.

To begin, test an exit intent pop-up on your website or in your business.

You may be able to block these pop-ups for anyone who has already purchased from you or who is already on your mailing list, depending on the targeting settings available in your tool.

Following a visit to a “How It’s Made” post from theGrovemadenewsletter, I received an offer for a 10 percent discount on my first purchase from them.

The overall price of your goods, profit margins, and prospective offer are all factors that will influence how viable certain discounts are for your company.

2. Try an email sign-up form in your website’s navigation or footer

It is always a good idea to try minor deals in areas of your website where buyers are more likely to explore for extra information about your company than other areas. Despite the fact that the conversion rate for these locations will most likely be low overall, the contribution they make to the development of your list can accumulate over time. When a customer navigates their way down to your site’s footer in order to discover more about your company, what type of material can capture their attention and entice them to sign up?

It is more than simply a location to get product updates; it is also a place to master the art of grooming.

3. Collect email addresses at your next pop-up event

It is always a good idea to try minor offers in areas of your website where customers are likely to explore for extra information about your company. Despite the fact that the conversion rate for these places will most likely be modest overall, the contribution they make to the building of your list can mount up. When a customer navigates their way down to your site’s footer in order to discover more about your company, what type of material can capture their interest and entice them to sign up for your newsletter?

More than simply product updates, it’s also a location where you can learn about the grooming industry.

4. Use a sign-up button on social media channels

There are a variety of reasons why individuals follow businesses on social media, but the most often cited reason in most polls is that they want to be kept informed about new items. It makes sense to promote your email list as an additional alternative on your social media platforms, given that it may also assist in achieving that result. Although not all systems are link-friendly, there are generally methods to get past this. If you want to incorporate numerous links in your Instagram bio, you may do so by using the hashtag Linktree.

In order to track how successfully Instagram is impacting the growth of your list, it may be worthwhile to separate subscribers who have joined through the social media platform.

The next level: 6 ways to accelerate email list growth

Many factors influence why individuals follow businesses on social media, but the most often cited reason in most polls is a desire to keep up with new product announcements and releases. It makes sense to promote your email list as an additional alternative on your social media platforms, given that it may also assist in achieving that result. Although not all systems are link-friendly, there are generally methods to overcome this limitation. If you want to incorporate numerous links in your Instagram bio, you may do so by using the hashtagLinktree.

In order to track how successfully Instagram is impacting the growth of your list, it may be beneficial to separate subscribers who have joined through the platform.

In a similar vein, you can place a call-to-action button on your Facebook business page to urge your fans to subscribe to your email newsletter.

1. Use a chatbot to engage with potential customers

A few efficient ways to integrate automation into your messaging-focused channels are currently available through chatbots, a technology that is still in the early stages of achieving its full potential. These methods can help you save significant time and effort in customer service. MobileMonkey, for example, allows you to broaden the possibilities of messaging by incorporating marketing campaigns into a bespoke chatbot that you develop. Your chatbot campaign can present a unique offer to entice visitors to enter their email address in exchange for a special discount from your shop—much like a conventional form, but more beneficial because it is an automated prompt and natural to a hugely popular channel like Facebook Messenger.

2. Test third-party list growth tools

There are a plethora of simple-to-use apps available to assist you in growing your email list, some of which incorporate innovative twists on tried-and-true methods. Even better, many of them are compatible with your Shopify store. Here are a few things to think about: Win money by spinning a roulette wheel. is a web application that may be used to gather email addresses from visitors to your site. Styled after the Wheel of Fortune. By providing their email address, consumers may be entered to win a variety of rewards (such as discounts) that you select.

Just be smart and cautious about what it would imply if shoppers “fail” this game and miss out on a certain deal entirely, and you should be fine.

When it comes to building a newsletter, the built-in flexibility to utilize a regular form or the Facebook Messenger connection, which allows you to contact Messenger users in the same manner you would contact a subscriber on an email list, are what make it appealing to businesses.

3. Run ads to drive traffic to a landing page

To assist you in growing your email list, there are several simple-to-use apps available, some of which incorporate innovative twists on tried-and-true strategies. And, even better, many of them are compatible with your Shopify store. To give you some ideas, here are a few: Win money by spinning a wheel. is a web application that may be used to gather email addresses from visitors to your web page. It’s a game show–style wheel of fortune. By providing their email address, consumers may be entered to win a variety of rewards (such as discounts) that you select.

Just remember to be mindful and cautious about what it would entail if customers “lose” this game and miss out on a certain deal entirely.

When it comes to building a newsletter, the built-in flexibility to utilize a regular form or the Facebook Messenger connection, which allows you to contact Messenger users in the same manner you would contact a subscriber on an email list, are what make it intriguing for businesses.

Numerous pop-up programs, such asPersonizely, provide a range of options for converting passersby readers into subscribers, including email and messaging app subscriptions.

4. Create a questionnaire to engage with your target audience and collect email addresses

It is possible to build a survey using Google Forms or Typeform in order to interact with your target audience. This questionnaire may be used for market research or even to generate material for a blog that is crowdsourced. Alternatively, you may include a field to collect email addresses, and either include a remark informing individuals that they will be added to your list upon completing the form, or insert a question at the conclusion of the form asking whether you can include them. Spread the word by sending your form to friends and relatives, posting it in Facebook groups, mentioning it on social media, and including a special incentive for those who complete it.

This is a fantastic approach to get your email list up and running, as well as to include friends, family, and future clients in your company endeavors.

5. Offer something for free in exchange for email addresses

Email lists typically rely on the exchange of value to get people to subscribe; however, because readers won’t necessarily “receive” anything until your first broadcast, freebies are frequently utilized to give a more immediate incentive. Offers such as free samples and downloadable how-to information are tried-and-true methods, but you may also consider forming collaborations with complimentary businesses to liven things up and get a marketing partner. For example, if you sell cooking tools, you may provide a $20 gift card to Thrive Market to encourage new members.

If you don’t have a clear grasp of how much an average subscriber is worth to your company, you may want to consider investing in an offer that has a one-time fee but no recurring fees once the offer has been completed.

Your time (which is really important!) and the accompanying writing and design expenditures are deducted from the total cost of your newsletter subscriptions, which leaves you with no ongoing charges (apart from the cost of hosting the guide itself) to give a compelling reason for people to subscribe.

6. Hold contests or giveaways on social media

It is possible to expedite list growth by making the process of subscribing into a shared event via the use of content and giveaways. The additional momentum generated by a contest may be especially beneficial in the early stages of a campaign, when your list of subscribers is limited and you do not have any current traffic to draw upon. One method to increase the effectiveness of this strategy is to collaborate with other ecommerce firms that offer to comparable clients. Your items will compliment one another if you work with the proper partner, which will make the offer more enticing than if you conducted the contest on your own.

You may be able to justify the expense of selling your goods in return for the ability of influencers to initiate your giveaway campaign because they frequently utilize giveaways for their own reasons (usually, to break through the noise and expand their following).

In order to ensure that your giveaway has a single destination and that traffic is easy to manage, you may use solutions like as ShortStack or ConvertFlow to establish a dedicated landing page for your offer.

Building an email list is not one size fits all

Because no two businesses are precisely identical, it is critical to test a variety of tactics for growing your email list in order to determine which ones are the most effective. According to how beneficial email marketing is to your organization as a channel, the amount of time and money you put in expanding your list will change. In any event, we hope that these suggestions have sparked your imagination and will help you get started on the path to establishing a solid email list for your ecommerce company.

Please share your thoughts in the comments section below.

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