How To Leverage User-generated Content To Boost Sales? (The answer is found)

How can you leverage user-generated content?

  1. Add reviews and ratings to your site. Display ratings and reviews by customers on your product pages.
  2. Ask customers to answer questions.
  3. Allow customers to add images to reviews.
  4. Showcase your audience’s social media posts.
  5. Drive a hashtag campaign.
  6. Build an online community.

How do you promote user generated content?

How do I encourage user-generated content?

  1. Build an Engaged Audience. To build an engaged audience, you need to create remarkable content on your blog and social media profiles.
  2. Find Out Where Your Customers Are.
  3. Offer Incentives.
  4. Use Hashtags.
  5. Ask Customers to Model.
  6. Ask People to Guest Post.
  7. Ask Questions.
  8. Create a Contest.

How UGC can help marketers?

How Does UGC help Marketers and brands?

  • Create Trust and Reliability.
  • Showcase Authenticity and Brand Advocacy.
  • Increase User Engagement and Interaction.
  • Drive Conversions and Revenue.

How user generated content can strengthen your community?

Why User Generated Content Builds Community UGC helps foster deep connections between a brand and the greater community. Much like web forums, a community rallies around topical user stories. So when the user stories reflect the brand or company initiatives, the perceived value increases tenfold.

How user generated content is used in SEO?

Providing more context for search crawlers is one of the biggest advantages of UGC, and allowing visitors to comment, post, leave reviews and everything in between is like crowd-sourcing your on-page SEO since users are likely to employ diverse terms to discuss your content — think of it as users helping to target long

How do you measure the success of your user generated content?

Steps to Measuring Success Identify your UGC-specific KPIs based on your goals and distribution channels. Benchmark those metrics before implementing your strategy or campaign. Define numerical performance targets for each of your KPIs (i.e. increase CTR by 5%) Monitor your KPIs and make strategic adjustments when

What is user generated content examples?

Let’s take a look at some user-generated content examples and explore why they work so well.

  • Monsoon: Make UGC shoppable.
  • Doritos: Provide content creation tools.
  • Parachute: Think outside social media.
  • Glossier: Foster a community that wants to share.
  • Citizens of Humanity: Launch campaigns with a social angle.

How do you leverage user-generated content?

How can you leverage user-generated content?

  1. Add reviews and ratings to your site. Display ratings and reviews by customers on your product pages.
  2. Ask customers to answer questions.
  3. Allow customers to add images to reviews.
  4. Showcase your audience’s social media posts.
  5. Drive a hashtag campaign.
  6. Build an online community.

Is user-generated content effective?

User-generated content is 42% more effective than branded content and has a whopping 6.9x higher engagement rate than your own branded posts. We’ve discussed both of these stats before, and how using UGC is an absolute must for increasing engagement and a higher conversion rate from your social media advertising.

What are the benefits of user-generated content?

Here are six other benefits of user-generated content, and what you can do to achieve them.

  • Take Advantage of Content Curation. Good news: UGC falls within the content curation family.
  • Boost Social Media Reach and Growth.
  • Get SEO Perks.
  • Gain Audience Insights.
  • Find Unique Content.
  • Increase Personalization.

Does UGC help with SEO?

UGC drives conversions, shows authenticity, and increases engagement. A lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more.

How to Leverage User-Generated Content to Boost Traffic and Sales

Businesses are constantly on the search for fresh ideas and possibilities to develop an advertisement or campaign that will stand out from the competition and attract new clients. It is getting increasingly difficult to develop ways to capture the interest of viewers as time goes on, though. There is a growing dissatisfaction among customers with pervasive social media advertisements, corporations inflating the benefits of their products, and the questionable honesty of sponsored influencer reviews.

So, what strategies can firms use to effectively sell their products?

What do brands require in order to develop trust and increase sales?

User-generated content includes online reviews, testimonials, blog entries, social media articles, customer films and images, among other types of brand-related information created by customers.

  1. The opinions of other customers are highly powerful and are considered to be substantially more trustworthy than any brand-created campaign, according to recent research.
  2. It has a 28 percent greater interaction rate than ordinary brand postings, according to data from Facebook.
  3. Consider the many ways in which you may utilize user-generated material about your business and incorporate it into various digital platforms.
  4. Tagging is supported by all major social media networks, and using branded hashtags makes it simple for people to find material related to your company.
  • Include a branded hashtag in your Twitter profile. Not only will it boost the exposure of the hashtag, but it will also transform the hashtag search results into a reviews page for your brand. – Everyone who visits the website can view a collection of user-generated brand photos, films, and tales by clicking on the hashtag. It also makes it easier to find all of the current and new brand-related material on the internet. Produce a social media post that encourages others to utilize the brand’s hashtag. It is possible that your present audience does not visit your Instagram or other social media profile on a regular basis. Most likely, it relies significantly on your posts to keep up with the latest bargains and news. Keep your present and new consumers up to date by posting a snapshot of a satisfied client along with your company’s hashtag. Encourage your audience to use the tag in order to be considered for a chance to be featured on your page, to receive a discount, and so on.

When UGC is posted as social media postings on a regular basis, the best effects are obtained. Instagram, in contrast to the majority of other prominent social media networks, does not make it simple to share material created by other users. Make use of a specialized third-party tool, such asCombin Scheduler, to compensate for Instagram’s lack of reposting and scheduling capabilities. It can assist you in posting user-generated content on Instagram, setting up regular publication of Instagram Stories and posts, and seeing how a combination of UGC and brand posts would look in your profile, among other things.

Create a Dedicated Reviews Page on Your Website

It is most effective to republish user-generated content as social media postings when done on a consistent basis. It is difficult to share material created by other users on Instagram, unlike all other prominent social networking sites. Make use of a specialized third-party tool, such asCombin Scheduler, to compensate for Instagram’s lack of reposting and scheduling functionality.

Users-generated content (UGC) on Instagram may be posted, Instagram Stories and posts can be published on a regular basis, and you can see how a combination of UGC and brand posts will appear on your profile.

  • UGC can be given a new spin if it is already there. Using the brand-related information that your consumers have already shared, you may transform it into an advertisement by including a specific message. UGC may be edited into a video advertisement, or it can be used in place of user-generated photographs – any sort of UGC with the appropriate message attached is the way to go. Inspire fresh UGC creations that are relevant to the current time. Launch a campaign to encourage consumers to contribute high-quality images or videos of themselves using your product, as well as stories about how your product has helped them and made their lives more convenient. As an alternative to organizing a costly session to generate staged pictures, you may make your consumers become models. Incorporate photographs of actual individuals wearing your brand items into your product page, for example, to illustrate how they look and feel when wearing your outfit.

Add UGC to Your Email Newsletter

Highlight happy consumers everywhere you go, especially in your newsletter. Due to the fact that email does not receive nearly as much attention as social media, you must include something extra to entice clients to open it. In all of your regular marketing emails, include a grid of Instagram pictures highlighting satisfied consumers who have used your product. Allow UGC creators who have been highlighted in your weekly newsletter to take advantage of generous discount codes – this will encourage them to continue making more and will make them look forward to receiving your next email.

Thank them for their time and request permission to utilize their content.

Repurposing content without crediting the original artists is usually a terrible look, therefore be sure to thank them after they have given their permission.

How to Leverage User-Generated Content to Boost Conversions

User-generated material is omnipresent, according to Blair Williams, the creator of MemberPress. In our social media posts, blogs, and the reviews we write, we express ourselves as individuals. User-generated content (UGC) has the potential to influence marketing tactics for enterprises. More traffic to your website, increased participation on social media platforms, and increased conversions are all possible benefits of using it. User-generated content is created in a variety of ways by various people.

  • Reviews and ratings: You’ve certainly seen them on e-commerce websites and found them to be quite useful when considering whether or not to purchase a product. User-generated material such as movie reviews, restaurant ratings, and product ratings are all well-known examples of user-generated content. Content for social media: People frequently upload photographs of things and their own personal experiences on social media. There is a plethora of photographs, graphics, and textual content available for businesses to utilize. Discussions on forums and community sites: Forums and community sites hold in-depth discussions and answer queries – Quora and Reddit are examples of sites where the majority of the content is unique user-generated content
  • Online journals, or blogs, allow people to write in-depth descriptions of products, businesses, and other topics. Individual blogs, on the other hand, appear to be genuine because the writer is frequently unrelated to any corporation. These authors produce content that is helpful, educational, and honest.

These are primarily free and interesting content sources that organizations may utilize to fuel their marketing communications efforts and increase their brand awareness.

How does user-generated content boost conversions?

The voices of customers are heard through user-generated content, which increases conversions. It persuades consumers to purchase or subscribe by displaying the following information:

  • The voices of consumers are heard through user-generated content, which helps to boost conversions. By displaying the following information, it persuades customers to purchase or subscribe:

How can you leverage user-generated content?

There are a variety of methods for utilizing user-generated content to increase conversions on your website. What people are saying about your product and how it helps them might be shown on your website. Reviews and ratings can be added to your website. Customers’ ratings and reviews should be shown on your product pages. It instills trust in the fact that people are purchasing your goods and that it lives up to its promises. Users frequently include additional information about the product in their evaluations, which might be useful to others when deciding whether or not to purchase it.

  1. Create alternatives that will allow your audience to ask inquiries about your product(s).
  2. Customers should be able to upload photographs to their reviews.
  3. These photographs serve as further verification of the legitimacy of your goods.
  4. Showcase the social media postings from your target demographic.
  5. Using them as pictures in commercials or highlighting them on social media or your website are both options you have.
  6. Make use of a hashtag campaign.
  7. Starbucks’ popular White Cup Contest, which asks consumers to share images of doodling on their coffee cups, generates a great deal of interest and excitement.
  8. By holding a contest to recognize and reward your users’ contributions, you will generate enthusiasm among your users.
  9. By developing a membership site for your audience to debate your brand, product, or domain, you may generate dialogues that will last for years.

Building a brand community results in the creation of user-generated content that promotes the company. Users will be able to share their thoughts and experiences, as well as ask questions and offer replies.

Leverage user-generated content and get rewarded.

It’s a good idea to make advantage of free stuff that’s currently available. With the help of user-generated content, you can establish a connection between potential consumers and existing customers. You may also encourage customers to create user-generated content for your company. On social media, you may ask questions and make polls. When you engage with and connect with your consumers, they will assist you in accelerating the growth of your company. Blair Williams is the inventor of MemberPress, an all-in-one membership website software for WordPress that allows users to create and manage membership sites.

See also:  How To Ask Bloggers For Backlinks And Reviews?

How to Leverage User-Generated Content in Your Marketing Strategy

This is still true in today’s world, as the expression “content is king” (to an extent). Nonetheless, both the regulations governing content creation and our perception of it as marketers have evolved. It’s no longer about having a lot of stuff; it’s about having high-quality content. The presence of one excellent piece of content will always outweigh the presence of ten second-rate items that provide little or no value to readers. Although it is necessary to develop excellent content on a constant basis, this alone will not enough in order to dominate the internet marketing world.

  • Producing high-quality content on a consistent basis is difficult, and many marketers still lack the necessary skills and tools to do it effectively and efficiently.
  • You’re not inventing, and your product will never be as excellent as Coca-Cola, which means that no one will purchase or consume it.
  • So, how do they go about producing high-quality material at a large scale?
  • Anyone can outsmart their own knowledge of their readers, and you will never be able to compete with the combined wisdom of a full audience.
  • Check out our video for a short overview of the ways user-generated content (UGC) may be a valuable asset to your company.

Owned Media vs. Earned Media

The Keep-calm-o-matic is the source of this information. Various sorts of media may be used to increase the value creation activities of your firm, depending on the situation. A subset of this is “owned media.” This refers to the material that your business has complete control over, such as the information on your firm’s official website, company blogs, and official social media accounts. The content of owned media can also take the shape of case studies, whitepapers, and ebooks. Due to the fact that most of this material is “gated,” these sorts of media are not only restricted in terms of creation, but they are also controlled in terms of dissemination.

Although having total control over your material has numerous advantages, it may not necessarily work well in terms of building confidence with your audience because it is not “peer reviewed.” Occasionally, owned media may become overly technical, product-centric, and self-serving, which results in users’ dissatisfaction with the content.

  • The media type at the other end of the spectrum is referred to as “earned media.” Simply expressed, this refers to the media exposure that your brand has received as a result of positive word-of-mouth.
  • As the term implies, “earned media” refers to media coverage or exposure that your brand has gained as a result of its actions, whether favorable or bad.
  • The reason earned media is so effective at building connections is because it brings consumers into your media channel, diverting focus away from your brand and toward your audience.
  • It aids in the development of your community through the use of social proof, and it offers you with user-generated value, which leads to additional chances for interaction.

Not only does it provide for more effective ways to learn about your prospects and consumers, but it also opens the door to two-way discussions, allowing people to communicate with your business. Oh, and it’s completely free.

Benefits of User Generated Content

If you can build a conduit for people to express themselves and facilitate User-Generated Content (UGC), why wait for them to begin talking about your brand on their own? Every piece of user-generated content (UGC) that is posted to your website or site’s outpost is branded UGC. Businesses should make it possible for their customers to collaborate with them on their website or through forums and social media platforms in order to fill these channels with activity. Users develop user-generated content (UGC) in order to express themselves and obtain attention.

Here are just a few of the benefits that brands may enjoy:

  • User-generated content (UGC) assists companies in better understanding their target demographic. The use of user-generated content (UGC) increases site engagement and time spent on the website. Conversations around user-generated content (UGC) boost client happiness. UGC allows other users to connect with one another, which in turn helps to establish a stronger community. User-generated content (UGC) helps brands boost their search engine rankings and online visibility. Because user-generated content is naturally peer-reviewed, it is more trustworthy.

More crucially, user-generated content (UGC) provides companies with a competitive edge that is intrinsically difficult to imitate since communities cannot simply be replicated. Consider the influence of sites such as Wikipedia, whose moderators are volunteers who contribute to the site’s improvement because they are motivated by the desire to be a part of a thriving community. Consider how difficult and expensive it would have been to achieve the same results via owned or sponsored media. You now understand the significance of user-generated value.

As each individual has their own thoughts and experiences, this results in an unequaled source of marketing expertise, which makes the community incredibly desirable for anybody interested in learning more about sales and marketing.

Potential Challenges of Building a Community

It is impossible to construct an empire in a single day. When it comes to building an online community in today’s digitally linked world, there are several obstacles that businesses must overcome. While user-generated content (UGC) is unquestionably a cost-effective strategy, one poor apple may spoil the entire crop. The first issue with user-generated content (UGC) is that it cannot be controlled by the company because it comes straight from people. As a result, there are new areas of worry with regard to trolling, bad remarks, and different legal compliance difficulties, to name a few examples.

  1. Consequently, it is their content, and they can effectively generate whatever they want, whether or not it is beneficial to your brand.
  2. This is where the role of the community manager is important.
  3. An skilled community manager should also be able to develop content, deal with public relations difficulties, and give help to members of the community.
  4. It is not a one-time, massive undertaking.
  5. Some companies create online communities that have a large number of features, which might result in expensive development expenses.
  6. These features can need the expenditure of significant resources, all of which might be rendered ineffective if the feature is either not used or is fundamentally incorrect when it is implemented.

Despite the fact that this may appear to be a daunting task, I can tell you that the benefits of having a vibrant community outweigh the expenditures of growth and upkeep.

How to Encourage Users to Create Value

The question you’re undoubtedly asking yourself at this stage is “how can I attract people to produce value in the first place?” First and foremost, you must provide them with a compelling incentive to become a member of your community. It’s important to make them DESIRE to be a part of the “squad.” You may either appeal to their intrinsic desire to be a part of a community and to assist others, or you can emphasize the opportunity to learn from industry experts as your main selling point. When a company interacts with their audience on the internet, it creates a precedent and encourages other people to follow suit and participate in the dialogue.

It’s critical to understand who your target audience is at this phase in order to design themes that will pique their interest.

Then, armed with this knowledge of your target audience, build themes, topics, and issues that are tailored to their requirements, wants, and preferences.

To guide you through the process, the following are the fundamental concepts of building an online community:

  • Incentivize participation to increase participation rates. Establish a standard that all members must adhere to
  • Think about things from the perspective of the group
  • Be honest and upfront with other members
  • Increase the visibility of your community in order to attract more members
  • Continue to be persistent and make frequent contributions in order to create a voice
  • Allow members to exercise their independence

The Power of Communities

In its most basic form, members of a community assist one another in their growth. People benefit from the support, encouragement, and expert knowledge that communities provide, as well as the sense of belonging that they provide. Communities may be just as effective for companies as they are for individuals. The more solid your community is, the more likely it is that it will assist you in maintaining your business operations. When it comes to developing your brand as an industry leader and thought pioneer, there isn’t much that is more engaging than having your own strong community to lean on and learn from.

Here’s the evidence:

  • According to Sector Intelligence, 86 percent of Fortune 500 firms indicate that communities help them better understand their customers’ demands. According to the University of Aberdeen, 71 percent of organizations employ consumer cooperation for market research. According to Innsbruck University, 64 percent of firms claim that the brand community has helped them make better decisions. According to ConvinceConvert, 53 percent of Americans who follow companies on social media are more loyal to those firms. HubSpot reports that 80 percent of companies report that their community building initiatives have resulted in an increase in site traffic.

Consider the success of firms such as Uber, Airbnb, Facebook, and Alibaba. The nature of their business models is totally dependent on the communities in which they operate. The greater the size of the organization, the more the value it provides to individual members. However, keep in mind that these are extreme examples in which the goods are basically the people who live in the towns. Despite the fact that many businesses will not have the need or the means to develop a community-centered website, they can always maintain a presence on social media and through blog comments, which may be just as valuable.

The bottom truth is that you must incorporate your community into your marketing efforts. Consider it as a free marketing and public relations outlet. Who wouldn’t want something like that? It was originally published at 6:00 am on May 24, 2017, and it was last updated on July 30, 2021.

How to Leverage User-Generated Content to Increase Sales

If you’re earning daily sales, it’s possible that you’re also creating useful content on a daily basis at no additional expense to you. Sounds wonderful, doesn’t it? Then continue reading! It has been demonstrated that content provided by your customers may assist raise sales and enhance customer retention. You may have heard it referred to as “User-Generated Content,” or UGC, to give it its full name. When used properly, it may be quite effective: “UGC resulted in a 29 percent increase in online conversions when compared to campaigns or websites that do not use it.” (Source: AdWeek, 2016) What exactly is UGC?

See also:  How To Get Your First 100 Email Subscribers? (TOP 5 Tips)

In today’s Instagram-centric social media world, user-generated content (UGC) has become a big component of everyone’s online experience – from the obvious to the subliminal – and is becoming increasingly important.

Everything you need to know about user-generated content, as well as how you can utilize it to increase your online revenue, will be covered in this comprehensive tutorial.

Let your customers tell their stories about you (or with you)

Customer testimonials regarding your business, your products, or your services are more likely to be shared if you provide them with the means and the platform to do so. Whether it’s a discussion forum, a survey, or a comment and review section. There are no negative consequences to connecting with your customers. Despite the fact that they might have a negative impact on your organization, “UGC generates a win-win connection between the brand and the client.” You may even ask your consumers for their opinions on the future direction of your product, and returning this degree of authority to your customers will help you to cultivate brand ambassadors for your company.

Lay’s was on the lookout for new flavors for their potato chips in 2006.

This campaign was reprised in 2014 on Twitter and again in 2016, this time on SnapChat, respectively.

When you develop a successful user-generated content (UGC) strategy that recognizes and rewards customer interaction with your brand, you will begin to see those buyers transform into brand champions.

Remain active on Instagram

As a brand, you must be visible on the platforms that your consumers use in order for them to feel comfortable engaging with you. When it comes to interacting with your consumers, Instagram will be the most effective medium for most businesses, and if you’re consistently publishing stuff to that channel, it will inspire your customers to do the same. And, if they’re aware of your presence, they may use the hashtag #yourbusiness to submit a message to you. The social media platform had more than 1 billion active users per month in 2019, and the number of users is showing no signs of slowing down.

By linking your goods with real-life events, you may allow your brand to seep into the lives of your consumers, resulting in brand loyalty and trust among your target audience.

Every year, it has become a tradition, and during the Christmas season, Starbucks invites its customers to express themselves creatively using the company’s iconic cups.

Consequently, you can now make your Instagram account a virtual extension of your online business! More information about this service may be found here.

Incentivize your customers to create and submit videos/reviews

Because videos are significantly more likely than text-based pieces of content to be shared, commented on, and liked, if there is a possibility to have videos created about your items, take advantage of it. The power of video is undeniable, and it becomes much more powerful when it is made by your users themselves. Unboxing and product review videos have become some of the most popular methods for people to interact with items through the medium of video. One youngster is even earning more than $20 million a year simply by opening and playing with toys!

Customer discovery of the features and advantages of a product in real-time and in a real-life context is a major attraction for businesses that use video product reviews and unboxings.

It has also been shown to enhance conversion rates as well as brand loyalty, because individuals trust peer reviews and ratings more than they do professional evaluations and ratings, according to research.

Keep monitoring interactions

Client generated content (UGC) is typically beneficial to your company if it is properly handled, but you must remember one fundamental aspect of this type of customer engagement: you cannot control UGC. Customers may post nasty comments on any channel, which is why you must have a resource devoted to moderation and oversight. Negative interactions on social media, in forums, and on blogs require a swift response in order to neutralize and de-escalate the issue as quickly as possible. User-generated content (UGC) is becoming increasingly popular in marketing initiatives.

Please share your thoughts in the comments box below.

Council Post: 14 Smart Ways To Leverage User-Generated Content

The amount of user-generated material you receive will depend on how well your intellectual property is built and how well people relate with it. Some of that content may be suitable for production, and by requesting permission to utilize it, you may save a significant amount of money on production costs. Furthermore, user-generated material is significantly more widely recognized and trusted by other customers than traditional media. User-generated content, as a result of these two factors, is a crucial tool that businesses may employ to improve the effectiveness of their marketing and outreach activities.

  • If you want to take advantage of this trend, these 14 experts from the Forbes Communications Council will show you the most effective methods to use user-generated content to your advantage.
  • Individual members provided photos for this article.
  • Request reviews that include images and videos.
  • Please keep in mind that you will almost certainly need to give incentives to consumers in order for them to write these sorts of evaluations.
  • Just make certain that your evaluations are accurate, truthful, real, and relevant.
  • -Matthew Stafford, Building a Growing Scale 2.
  • When your organization’s specialists or CEO make an announcement or participate in a speaking engagement, begin by mentioning a real-world experience.

Law Office of Laurie Wang, Legal Aid Alberta 3.

Aside from acquiring new clients, user-generated content should be used for a variety of other purposes.

The information is included into the material that is delivered to customers along the customer journey, including films, success stories, and other forms of content.

Executives from successful public relations, media strategy, creative, and advertising companies are invited to participate in this invitation-only group.


User-generated content that comes in through your support channel makes for excellent frequently asked questions (FAQs) and case study material that you can use to build up your support content, community vibe, and services testimonials, all of which will benefit your business.

-Daniel Hussem, President of Troparé Inc.

Incorporate it into your product marketing strategy.

Customers may use your goods in a variety of ways, and identifying and highlighting uncommon yet intriguing use cases can enlighten others and encourage them to expand their usage or even engage new users in your products.


When a candidate successfully transforms an opponent’s perceived strength into weakness or vulnerability, it is analogous to what happens in politics.


Create a page dedicated to your business.

Material marketing engines may be used to create and disseminate content across different social media networks, enhancing the efficacy of that content.

Develop a Customer Loyalty Program (Optional).

As an example, you might give out free swag to consumers who have communicated their desire to purchase the same product again and again, or you could provide a discount on a future purchase to customers who have submitted an honest review.

-Amber Micala Arnold, MWW Public Relations 9.

Content that is amplified helps to establish trust and enhance your brand.

Creating feeds of curated user-generated social material for your website or an event is a fantastic way to promote your company and raise awareness of it.

Incorporate it into your public relations efforts.

The mere sharing of anonymous client testimonials might assist you in pitching your narrative to a writer in a persuasive manner.

-Mike Neumeier, President of Arketi Group 11.

User-generated material can be utilized on a variety of different platforms after you have obtained their explicit consent.

Melissa Kandel, of the small word studio, says 12.

Heavy consumers of your product or service can act as external advocates for your company since they are frequently intimately aware with the product’s primary features and associated challenges.

Customer engagement may be improved by establishing a branded community, Discord forum, or other channel for consumers to interact with third-party trustworthy content.

Identify the most often expressed objections and concerns.

To provide an example, “I don’t know where to go for a house contractor I can rely on.” Maintain a thorough inventory of the prevalent themes in order to design a comprehensive message strategy to address them.

-Sean Smith, Virtù Business to Business 14.

However, although the primary objective of user-generated material is to provide organizations with deeper insight into their consumers, it may also be utilized in the other direction.

You’ll establish a transparent relationship with your customers, which will encourage them to put their faith in you. -Lynn Kier, Diebold Nixdorf Corporation

How to leverage user-generated content to promote products

The 29th of September in the year 2020 Customers are no longer considered passive viewers, thanks to the internet and, in particular, social media platforms. Consumers have seized authority over the distribution of carefully chosen information through traditional media means such as newspapers and television, while businesses traditionally had complete control over the process. User-generated content (UGC) refers to anything that is created and shared by individuals and third parties on the internet.

Businesses may be apprehensive about losing complete control over content development, which is understandable.

More information may be found at: The Complete Guide to Creating Your Company’s Branding Guidelines

The benefits of user-generated content

Date of the next meeting: 29th September 2020 Customers are no longer passive viewers, thanks to the internet and, in particular, social media. Consumers have taken over the distribution of carefully chosen information that was formerly controlled by businesses through traditional media means such as newspapers and television. Users’ own creations and third-party content are referred to as user-generated content (UGC) in this context. This might include reviews and ratings, unboxing videos on YouTube and Twitch, blog entries, pictures, podcasts, and other forms of promotion.

However, there may be some excellent chances for them to take advantage of as a result of this change.

Leverage user-generated content for promoting your products

Because your customers have taken the time to give you a review, you can utilize that material on your website to share with future visitors who may be seeking for social proof of your company’s performance.

Develop an online community

In order to keep the dialogue continuing and to support the development of an online community around your business, you should make it as simple as possible for consumers to ask questions and to answer questions from other customers. Providing potential buyers with advise from someone who has already purchased from you and has no prejudice will make them feel more confident in their decision to use your business. For example, you might develop a forum on your website or a Facebook group where visitors may ask questions and receive answers from other users.

Buyers may be skeptical of the official branded photographs on your website; by enabling consumers to add pictures along with their evaluations, you can ideally reassure them of the product’s quality and increase the likelihood that they will make a purchase.

Launch a hashtag campaign/competition

Launching a unique hashtag campaign for your company may help to make your social media presence even more engaging by encouraging followers of your brand to utilize it when submitting content. A hashtag campaign, for example, might be run in conjunction with a competition to increase participation and encourage people to share photographs of your product or an activity linked to the competition.

The hashtag will allow participants to see what other people are doing and to feel like they are part of a community, while it will also provide you with a simple method to track the progress of the competition and identify potential winners, which will be very useful.


Combine the greatest user-generated material into a single page of your website to get the most out of your UGC from a search engine optimization (SEO) standpoint. The most valuable stuff from your forum or Facebook / LinkedIn group might be housed on a page dedicated to reviews and testimonials, as well as the greatest social media content. Because the highest ranking pages include a lot of information, a mix of text content and media may be quite successful at bringing organic traffic to a website or blog.

See also:  5 Steps To Building A Cart Recovery Email Strategy That Will Increase Conversions? (Correct answer)

Your marketing team will have the option to curate unique content from your consumers and repackage it for your target audience if you use user-generated content.

Due to the numerous benefits of user created content, as well as the fact that it is almost certain to occur with or without your engagement, marketers are beginning to see the value of utilizing it for their own purposes.

Your marketing and sales teams will be able to rely on this data when launching new campaigns or searching for ways to improve the existing material on your website if you employ an appropriate digital asset management (DAM) solution.

How to Leverage User-Generated Content to Boost Your Ecommerce SEO

To increase sales, ecommerce firms must first get to the top of search engine results pages, both sponsored and organic, and attract a large amount of high-quality visitors. The process of selling your ecommerce brand on search engines may rapidly become hard, what with developing the appropriate bidding tactics, segmenting your customers, and displaying effective content to attract more consumers to your store. It was my pleasure on May 8 to host a sponsored SEJ ThinkTank webinar, which featured presentations from Ethan Cohen, Head of Customer Success — EnterpriseStrategic US Brands at Yotpo, and Joseph Yakuel, FounderCEO of Agency Within.

The following is a summary of the webinar presentation.

The State of Search in 2019

The success of your ecommerce website is dependent on its ability to rank well in search engines. Talk about your consumers for a moment. These visitors arrive to your site from a variety of various traffic sources, including Facebook, Instagram, email marketing, search engines, and more. Of those, 36 percent of product searches are initiated by and result from a search engine query. As an illustration, your uncle remarked that his back has been bothering him recently. He realized that the most effective strategy to assist was to purchase a new mattress.

In order to be in a position to attract his attention and interest, you want to and need to be a part of the discovery process if you are a mattress business.

Google is the most important tool for him because he has no prior awareness of these businesses. He will begin his hunt immediately. Google should not even be considered a question; it should be considered a need.

How to Stand out in Search Results With Powerful UGC

As part of their efforts to enhance their SEO in today’s competitive ecommerce industry, firms must consider what they are presently doing to improve their SEO and identify areas where they may make improvements. Agencies, on the other hand, should consider the companies with whom they are collaborating that have active communities, since these businesses would stand to gain the most from incorporating user-generated content (UGC) into their present SEO tactics. Here are a few tips for making your ecommerce brand stand out in search results:

Leverage Rich Snippets

Utilizing rich snippets is one of the most effective ways for companies today to stand out in search results by leveraging user-generated content (UGC) to their advantage. The image that has been highlighted is what we refer to as Rich Snippets. As seen in this example, Rich Snippets allows your business to display social proof in the form of star ratings that are directly related to the outcomes of your organic product, as seen below. This is a direct result of the product-specific reviews on your company’s webpage.

With the exception of having a minimum of one review on product pages and, most crucially, having the right markup on your sites to guarantee Google can pull in the essential data to show your star ratings, there are no hard criteria for rich snippets.

Set up a Dedicated Reviews Page

Creating a dedicated reviews page on your website is also a simple way to improve your organic search ranking. Over the previous three years, Google has observed a rise of 80 percent in the number of consumers who search for terms such as “best product,” “best reviewed product name,” and “company name reviews.” This demonstrates that buyers are interested in learning from previous shoppers and knowledgeable consumers about the products they believe are the best. Consumers are no longer influenced just by excellent advertisements on a variety of media; they now want to meet your customers and hear their opinions.

  • This is accomplished through the use of a separate Reviews Page.
  • We recommend that you create a link to this page using your company’s standard URL, such as /reviews.
  • Given that this page already features your brand and product evaluations, this is an excellent chance to add a twist and highlight your community and consumers through the use of customer images.
  • This is an excellent method to meet and greet your potential consumers as well as your existing customers and members of the community.
  • Potential clients seeking for your reviews will be able to locate you and be sent to your website, where they will be able to examine the information you have chosen to show rather than the content from these other sources.

The fact that the consumer has already arrived on the site provides another significant advantage of having a Reviews page. This allows the user to go as easily as possible to the shopping area.

Produce Diverse Content

Creating a separate Reviews Page is only one of several strategies for appearing higher in search results. The general content of a webpage is another important component in determining its SEO rating. Google considers all forms of media in its search results. Text, photos, and videos in a variety of formats demonstrate to Google that your material is diverse and useful. The existence of video provides signals to search engines that your page or site has rich material that is relevant to search requests, and as a result, the Google ranking of a page rises as a result of the video.

How to Convert High-Intent Traffic From Paid Acquisition

Aside from rapid SEO successes, here are other pointers to consider while developing a sponsored search strategy for your ecommerce business.

Take Advantage of Google Seller Ratings

You may start using Google Ads as a starting point. As part of its Trusted Partners program, Google provides you with a list of partners that may assist you in qualifying for Google Seller Ratings, which can result in a considerable improvement in click-through rates on your Google Ads campaigns. The Google Seller Rating integration will allow you to display star ratings for your brand as well as an aggregate rating based on the brand reviews that you’ve worked so hard to acquire through Google Seller Rating.

Through the use of this feature, their Google Ads campaigns stand out from the competition, taking up more real estate on the search results page and delivering social proof at one of the most important stages of the consumer journey – the discovery phase.

Customer service, shopping experience, website experience, and other aspects of your brand should be the focus of brand reviews — not the product.

Leverage UGC for Google Shopping

When you collaborate with a Google Trusted Partner, you’ll be able to take advantage of the Google Shopping connection as well. Google Shopping is continuing to grow in importance as a major traffic generator for businesses, drawing clients who are already aware of what they are looking for and have a clear desire to purchase. When used in conjunction with Google Seller Ratings for Google Ad (which provide ratings for your brand), the Google Shopping integration makes your shopping advertisements more noticeable by including aggregate ratings for each individual product.

This means that you must have at least 50 reviews across all of your items, with a minimum of three reviews on the specific product you are marketing, in order to be considered for these awards.

Your Trusted Partner should be responsible for submitting this feed to Google on your account.

How UGC Boosts Social Optimization

You may improve the effectiveness of your present Google approach by taking use of the feedback that your customers are now providing you after purchasing your items. When developing your bidding strategy, keep in mind the voice of the customer:

Choose Specific Words Rather Than General Terms

When searching for general phrases such as bracelets, it will be tough for businesses with a limited budget to not only appear, but also to get a return on their advertising investment. Bidding on more precise phrases such as “red bracelet” increases your chances of having your ad show in front of someone who is actively trying to acquire a red bracelet because there is less competition bidding on this more particular term.

Bid on Words/Phrases Your Customers Use to Describe Your Products

Every business collects feedback from their clients in a variety of methods, including surveys. Some of these involve manually inspecting:

  • Comments on Facebook and Instagram
  • Customer support complaints
  • Customer reviews sent directly to their brand
  • And other forms of feedback.

Investments in (positive) phrases that your consumers use to describe your items are a good investment since they are the terms that they will share with their friends and eventually use to search for your products on the internet. This should result in more high-intent traffic seeing your advertisements, greater click-through rates, higher conversion rates, and eventually lower returns. If you utilize these phrases to help shape the description portion of your paid and organic listings, your results for terms that are positively linked with your product and brand will improve, as will your overall ranking.


Here are just a few of the questions from the audience that Cohen and Yakuel responded to. In what ways are brand reviews and product reviews different? Q: What is the difference between brand reviews and product reviews? A brand review is a written account of a customer’s interaction with a particular brand or website. Customer Service is included, as are reviews of the service. A product review is a piece of feedback about a specific item that has been purchased. This might include feedback on the packing, happiness or discontent with the item, and overall experience with the product and its brand or company.

  • The answer to this question is dependent on your platform; however, most large platforms are already mobile-friendly.
  • So, even before you apply our software, your site will already be mobile-friendly.
  • Is there a significant difference?
  • When it comes to testimonials, Google does not always crawl them, but our Yotpo widgets are created to be crawlable by Google.

Q: What is your opinion on integrating with Shopify stores? A: In addition to Shopify and Shopify+, Yotpo features seamless connection with a variety of other ecommerce platforms as well.

How to Improve Ecommerce SEO with User Generated Content

Watch the video below to see a synopsis of the webinar presentation and Q&A session that took place. Alternatively, you may see the SlideShare below. Credits for the image All images were taken by the author in May of this year.

Join Us for Our Next Webinar!

Study landing page optimization techniques so that you may make greater use of the traffic that comes your way. Join us for our upcoming webinar on Wednesday, December 15 at 2 p.m. ET to learn how to rank higher on Google’s search engine results pages.

Leave a Comment

Your email address will not be published. Required fields are marked *