How to Increase Your Sales Using These 8 Google Analytics Reports
- Site Search. People will tell you exactly what they’re looking for on your site if you let them.
- Behavior Flow Report.
- Goal Reports.
- Social Acquisition Reporting.
- Mobile Conversions.
- Top Converting Pages.
- Landing Page Report.
- Lifetime Value Report.
How do I use Google analytics to drive sales?
6 Google Analytics tips to boost your online sales
- Set up Google Analytics conversion funnels.
- Use Google Analytics to find pages that lead to conversions.
- Use custom Google Analytics URLs to gauge site effectiveness.
- Identify top referral sites and pursue them aggressively.
- Ensure your Google Analytics data is accurate.
How do I increase my Google Analytics report?
5 No-Brainer Ways to Help Improve Your Google Analytics Setup
- Create annotations to mark major events for future reference.
- Add handy custom reports in just three clicks.
- Enable site search tracking.
- Add event tracking for important offsite links.
- Create goals to measure results.
What are some ways you can use analytics to increase sales?
If you do, you’ll be able to:
- Predict your customers buying behavior. Sales can in fact be quite predictable.
- Identify strong and weak products.
- Spot slipping customers.
- Monitor customer engagement with your company.
- Better segmentation.
- Optimize your pricing structure.
- Automate tasks based on your data.
Which Google Analytics reports are the most useful?
The 6 Most Important Reports in Google Analytics
- 1.) Mobile Overview Report. Audience > Mobile > Overview.
- 2.) Channels Report. Acquisition > All Traffic > Channels.
- 3.) Navigation Summary. Behavior > Site Content > All Pages > Navigation Tab.
- 4.) Landing Pages Report.
- 5.) Site Speed Overview Report.
- 6.) Goal Overview Report.
How can Google Analytics help ecommerce?
Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.
How can Google Analytics help businesses improving sales and marketing campaigns?
If leveraged correctly, Google Analytics can provide valuable insight into who visits your website, how they got there in the first place and what pages they spend the most time on; this is powerful data for marketers that can be used to enhance their strategy.
How do I gain Google Analytics insight?
Step 1: identify main goal and first two funnel steps. Step 2: add them to a sequential segment. Step 3: apply new segment to report (e.g. Geo > Location). A ton of Google Analytics insights are to be discovered if you apply sequential segments worth analyzing for your business KPIs!
How can improve the sales?
- INTRODUCE NEW PRODUCTS OR SERVICE. Provide a broader range of products or services for your clients.
- EXPAND TO NEW DOMESTIC MARKETS.
- ENHANCE YOUR SALES CHANNELS.
- MARKETING ACTIVITIES.
- CHANGE YOUR PRICE.
- BE AWARE OF THE COMPETITION.
- IMPROVE COMMUNITY RELATIONS.
- DON’T NEGLECT CUSTOMER SERVICE.
How data can help sales?
Data-driven sales is a sales approach that involves collecting and using specific metrics to inform all sales decisions, from lead prospecting to people management to churn reduction and pricing. Using data in sales can help your representatives improve productivity.
How business analytics can be used in sales?
Using Analytics to Enhance Marketing and Sales. Businesses use data analytics to inform better decision making, whether such decisions lead directly to additional revenue, more efficient customer-service responses, targeted marketing campaigns or niche product ideas.
Which are 5 main types of reports in Google Analytics?
Let’s just quickly go through some of the reports available:
- 1.) Overview Report. This report will give you the summary of Acquisition, Behavior & Conversion metrics for different channels.
- 2.) All Traffic Report.
- 3.) Adwords Report.
- 4.) Search Console Report.
- 5.) Social Report.
- 6.) Campaign Report.
What should I be looking at in Google Analytics?
5 Red Flags to Look for in Your Google Analytics Data
- Low Time On Page. Time On Site is a key metric that you need to look out for when analyzing your Google Analytics account.
- High Bounce Rate.
- High Self Referrals.
- Low Website Visitors to Leads Ratio.
- Low Number of Visitors.
How do I automate Google Analytics reports?
To do so, click on ‘Add-on’ from the top menu, then ‘Google Analytics’ and select ‘Schedule reports’. Here you can schedule your GA report to refresh every day, week, month, or quarter. Beware that running a report every day can slow down your report’s server response time, and can quickly accumulate a lot of data.
8 Essential Google Analytics Tips and Hacks For Businesses
My final piece of advice is to seek assistance when you require it. On the subject of successful marketing, there is no shortage of good publications, courses, and webcasts available. Check out our eBook resources, for example. If you want to go even farther, consult with a marketing business that is well-versed in your specific field. If you are a software or technology firm, we are The Partner Marketing Group, and we are here to help you succeed. To avoid campaign blunders, we may evaluate your marketing plan to identify gaps and weaknesses, and/or we can assist you in creating content that is compelling to prospects.
Please feel free to share any lessons you’ve learnt in the comments section below.
How is Google Analytics Helpful to Marketing Professionals?
On the surface, Google Analytics is beneficial to marketing professionals since it provides insight into the following areas:
- To put it another way, Google Analytics is beneficial to marketing professionals on the surface since it provides insight into the following areas:
Moreover, it provides an abundance of useful information, such as the most prevalent type of device that is being used to view the website, geographical information, and additional insights. As a digital marketing professional, you can then utilize this information to create custom ad campaigns and content maps for specific audiences. Aside from that, Google Analytics helps you to determine whether or not specific marketing methods and campaigns are effective in generating both paid and organic visitors.
Data does not lie, and being able to display statistics and dashboards that are linked to specific marketing initiatives is extremely beneficial to the company.
8 Essential Google Analytics Tips and Hacks for Businesses
Moreover, it provides an abundance of useful information, such as the most prevalent type of device that is being used to view the website, geographical information, and other insights. Using this information, you can then adapt individual ad campaigns or content maps to your clients’ needs as a digital marketing specialist. Google Analytics also helps you to determine whether or not specific marketing methods and campaigns are effective in bringing both sponsored and organic visitors to your website.
Since data cannot be lied to, having the ability to provide reports and dashboards that are associated with certain marketing initiatives is quite beneficial.
1. Make use of segments
To fully delve down into the data and discover where your site visitors are coming from, it’s a good idea to employ segments in your analytics software. Segments are basically defined subsets of visitors that fulfill certain criteria that you specify in advance of their arrival on your site. For example, you might create a section for everyone who resides in California or only for people who own an Android smartphone device, and then filter the results accordingly. Another option is to create a section that tracks conversions over a specified monetary amount or clients who have arrived from a specific campaign.
Because the degree of detail you may employ with these is virtually limitless, it is unquestionably a part of reporting that you should incorporate into your workflow whenever feasible.
Additionally, it has the potential to be a strong tool for creating targeted audiences for your marketing initiatives.
2. Remove your IP address
Ever gone to check on your website to make sure everything was working properly and saw your company’s IP address showing up in your Google Analytics statistics as a result? Not only is this inconvenient, but it also has the potential to distort your reporting. Worse, you may have a complete staff in your office working on different portions of the website, and each one of those hits is accounted for inside your stats. Yikes! As an alternative, you may make advantage of a specific function inside Google Analytics to have your IP address removed completely.
The procedure for accomplishing this is actually rather easy.
Once this has been completed, you can be confident that your information is correct and that internal traffic is not included in any of your marketing data collection.
3. Monitor your website speed
For many years, Google has said unequivocally that website performance is important. Aside from that, a number of studies have found that site users are less inclined to trust a page that takes longer than a fraction of a second to load. The importance of checking Google Analytics on a regular basis may assist you guarantee that your digital house is optimized for quick load times. The information provided by the reporting tool should provide you with a broad notion of whether your page is performing as expected in terms of loading speed or whether it requires a little further assistance.
The Google Analytics site speed report isn’t always as accurate as it should be, it should be mentioned, and this is something to keep in mind.
4. Get emailed versions of your top reports
When it comes to Google Analytics, you may improve your productivity by streamlining your processes. If you’d rather not have to log into your dashboard every time you want to know what’s going on, you may configure your settings to have a copy of your most important reports delivered to you on a regular basis. You may find this particularly beneficial if there are specific parts of your website that you monitor on a regular basis, such as general traffic and user demographics. Having these reports appear in your email on a regular basis is a great way to save time while also ensuring that you always have access to the most up-to-date information.
If you’re running a special campaign or trying to enhance conversions, you may set up the tool to notify you whenever a significant change takes place.
It is also a straightforward method of disseminating this knowledge within your firm.
Create weekly or monthly emails to keep everyone informed about the status of your data. It’s simple to keep everyone informed about the status of your data. Here’s another video instruction that you might find useful:
5. Use annotations
It is extremely crucial to note the context that exists behind traffic spikes, dips, and other significant shifts in some cases. Google Analytics’ annotation tool becomes very useful in this situation. Consider the following scenario: you saw a decrease in traffic on a certain day when the website was unavailable for repairs for twelve hours. An annotation on Google Analytics indicating the drop might be left to ensure that it is not mistaken with another contributing factor in the future. When you have a special marketing campaign that you wish to remember or record for future reference, this is also applicable.
You’ll find this especially useful if you have a large number of employees on your marketing team or if you’re working with an outside firm to achieve certain objectives.
6. Create goals
When directing traffic to your website, it is critical to understand exactly what you want your visitors to do once they arrive. Taking that concept a step further, it is also critical to keep track of whether or not they are engaging in those activities while on your page. A feature of Google Analytics that we particularly like comes into play in this situation. Goals enable you to keep track of how many users visit your website and accomplish a specified action while there. As an example, you may establish a target for the number of people who sign up for an email list or the number of people who watch a specific demonstration video.
The possibility of adding goals for triggered events, such as arranging a phone call or sending a contact email, is also available in the software.
Here’s how you go about it:
7. Optimize visitor insights by device
You are well aware that mobile browsing is a significant issue that has a significant impact on your total search engine ranking. However, are you taking use of the tools at your disposal to properly measure how many people come to your website from a given device and what they do while on your page? Often, when a website is optimized for mobile devices, a particular design feature for users using smartphones or tablets is automatically included. However, items on these sites might break from time to time, and having insight into how long visitors are on your site can help you identify if there is a problem.
8. Compare historical traffic trends
Google Analytics may also assist you in comparing past traffic trends with current traffic. If your organization is involved in eCommerce or other online sales, this may be an extremely useful tool for comparing how a certain campaign performed in prior years or determining whether or not you are experiencing organic visitor growth. This form of reporting may also be used to demonstrate that your efforts are effective. For example, if you typically only see a certain amount of traffic in the middle of June in previous years, but saw a significant increase after launching a new ad campaign this year, it would be reasonable to conclude that the campaign was a significant contributor to the sudden increase in traffic.
Take a look at this video, which includes some helpful hints:
Wrap Up: Taking Your Digital Marketing To The Next Level With These Google Analytics Tips
The additional capabilities we’ve covered in this tutorial are particularly meant to help you with your business plans, even if you’re currently using Google Analytics for the most basic of website traffic statistics. Besides making it easy to track where your site users are coming from, these tools also offer an advanced way to knowing what visitors are doing on your sites while they are there. Final results are that your marketing initiatives get more credibility, and it becomes much easier for your team to correlate victories and losses as a result of this.
And if you’re looking for more information on why your website isn’t converting better, try out Stage, a tool that can discover a variety of optimization issues on the fly.
8 Tips For Google Analytics Reports That You Can Actually Use –
Here is a snippet of a conversation that I frequently have when I first meet someone and we start talking about how their website should be the primary sales generator for their business.=Them: “Hey Greg, could you please take a look at my website and give me some suggestions on how to improve it?”=Me: “Hey Greg, could you please take a look at my website and give me some suggestions on how to improve it?”=Me: “He “Me: “I’d be delighted to.
I’d want to analyze your analytics reports in order to gain the most useful insights.” Them: “Um, OK.
Me: (quietly and politely) “Sigh.”=John Wanamaker, a pioneer of modern marketing and advertising in the early twentieth century, is credited with saying, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.”One of the major advantages of digital marketing is the ability to track and measure the effectiveness of your efforts and investments, yet so many businesses are missing out on this opportunity.= Do you eat every day, every week, every month, every quarter, rarely.
or barely ever?
Tip1: Add Goals
Adding objectives to your Google Analytics reports is one of the most beneficial modifications that you can make to your reports. The acts that you want your website visitors to do are referred to as goals. Of course, the ultimate aim is for them to make a purchase, phone you, or fill out a contact form on your website, therefore converting them into a new lead. Nonetheless, there are a variety of alternative goals that might be beneficial, such as subscribing to a newsletter, downloading a PDF file of a floor plan or brochure, visiting the directions website of a neighborhood, clicking on the email address of a salesman, and so on.
It is necessary to set up event tracking before you can add goals that cannot be assessed by a page load (see below).
Tip2: Add Event Tracking
Website visitor interactions are tracked at the site page level in the basic Google Analytics reports, with each interaction being recorded as soon as the requested web page is loaded. However, there are additional interactions that a visitor might have with your website that you will want to measure as well, and these are referred to as events. Events are user interactions with content that may be recorded independently of the loading of a web page or a screen refresh interval. Consider the following scenarios for which you should consider keeping track of:
- Downloading a PDF file (such as a brochure, ebook, spec-sheet, or other similar document)
- To go to an external website, such as your social network accounts or Google Maps for directions, you must first click on the link. Clicking on phone number links that allow you to make a call from your mobile device
- The act of clicking on email (mailto) links
- Streaming videos on YouTube
- Getting a conversation started on the internet
In addition to using events to gain a better understanding of how users interact with your website as a whole, events can also be configured as goals (as shown above), which will provide all of the conversion tracking data that is associated with goal configuration in addition to the events themselves. Please keep in mind that setting up event tracking will need you to alter the coding on your website, which will almost certainly necessitate the assistance and participation of your website developer.
Tip3: Assign Goal Values
You are spending a lot of money on SEO, sponsored search, social media, email marketing, and other marketing initiatives. You’ve made some investments, but are you getting the type of return that you’d like? What steps can you take to increase your return? What areas do you need to concentrate your efforts on? You may begin addressing these sorts of queries now that you have introduced events and goals to your analytics reports by include goal values in your reports and dashboards. Different consumer activities have different worth in your eyes, and vice versa.
- Once your objectives are assigned a monetary value, you will be able to mathematically evaluate the efficacy of your different marketing activities and campaigns, as well as compute a return on investment at a far more granular level than previously possible.
- In the case of an e-commerce transaction, such as a product sale on a website, the quantity may be obvious.
- An ideal scenario would be one in which you have a good sense of the worth of a fresh sales lead.
- In the meanwhile, if you haven’t been keeping track of your numbers yet, here are a few recommendations for default values to get you started.
Start with a position that is comfortable for you.
Tip4: Use Campaign Tracking Codes
The fundamental objective of your digital marketing initiatives is to increase the number of people that visit your website. By default, Google Analytics can tell you where most of your traffic is coming from, such as search engines, sponsored search campaigns, and other websites, but it cannot tell you where it is coming from specifically. Campaign tracking codes, on the other hand, allow you to go considerably farther. Individual connections may be identified and grouped together into sources and campaigns using campaign tracking codes, which are frequently referred to as “UTM parameters.” You will be able to examine the outcomes of certain email marketing messages, banner advertising, social media postings, and other activities in the Traffic Sources and Campaign reports once you have these tracking codes attached to the links to your site that you publish in other places.
It is important to think about the names of your sources and campaigns before you begin creating connections, but once you have a strategy in place, it is not difficult to put together the essential links.
Google has also made its URL builder tool available to assist with the process.
Tip5: Product Linking
Google offers a number of other tools that create important data that can be used to inform your digital marketing activities. Google Search Console, formerly known as Google Webmaster Tools, and Google Ads, formerly known as Google AdWords, are the two most important tools for webmasters. Connecting these Google technologies together inside your analytics account is one of the most straightforward changes you can make to your analytics reports in order to improve them. Look for the “product linking” area in the Google Analytics administration and follow the steps to have the data generated by these other products appear immediately in your Google Analytics reports.
Annotations allow you to make remarks on certain dates in your reports by included them in the report. External events or configuration changes that have an influence on your findings will be more easily remembered if you make notes about them. When you look back, you will be able to recall the context of what was happening at the time. Some instances of good comments include the following:
- Specific offline marketing initiatives
- Grand openings or other events
- The launch of a new website or the inclusion of a big feature
- An external news piece or article that resulted in a spike in traffic and attention
- There was a tracking issue or the site was down, which caused your report data to be messed up. Extreme weather conditions that had an influence on your firm
- Promotions by competitors
Campaigns targeted at certain audiences offline; grand openings or other special events; the launch of a new website or the addition of a significant new feature; an external news piece or article that generated a large increase in traffic and attention; An issue with tracking or a site that is unavailable caused your report data to be messed up. Exceptional weather conditions that have a negative influence on your firm; Promotions by rival companies.
Tip7: Enhanced Ecommerce Tracking
If your website accepts online payments, you should set up Enhanced Ecommerce monitoring in Google Analytics to track those transactions. When this feature is used, it takes the place of the usual e-commerce transaction tracking, which collects information on completed purchases. Enhanced Ecommerce allows for the collection of data on product impressions, promotions, and the whole checkout process in addition to final sale data, resulting in a far more comprehensive picture of the customer’s buying process and funnel than previously possible.
Setting up the advanced e-commerce tracking is a complicated process that necessitates the assistance of your web developer throughout the deployment.
Tip8: Custom Dimensions
Additional data about a website page can be tracked using Custom Dimensions, which is not generally gathered by Google Analytics. Having these additional fields allows you to utilize them in custom reports and to filter views after they’ve been created. You may provide nearly any additional information to Google Analytics from your website, and Google Analytics will make use of that information. If you use custom dimensions, you may quickly and simply produce bespoke traffic reports that are filterable according to criteria like page type.
- Sites for home builders (state, metro area, city, community, and model)
- Ecommerce (product page, category page)
Setting up custom dimensions necessitates the inclusion of some extra tags and logic to each page of the site, as well as the creation of new reports within Google Analytics to make use of the data collected via this process. The assistance of your web developer would be much appreciated.
If you only use the basic tracking tag on your website, Google Analytics may be a very valuable tool. However, by investing a little more time and effort in customizing your site and the reports, you can significantly increase the amount and value of data that you have accessible to you. Better reports can help you have a better understanding of how your digital marketing activities and your website are assisting in the generation of new leads and sales opportunities. A greater grasp of what is working and where changes can be made can also assist you in increasing the return on your web marketing spending.
Contact Blue Tangerine today if you are ready to have Google Analytics reports that you will actually use.
5 Ways To Utilize Google Analytics To Increase Your Conversion Rate
If you only use the basic tracking tag on your website, Google Analytics may be a very valuable tool. However, by investing a little more time and effort in customizing your website and the reports, you can significantly increase the amount and value of data that you have accessible to you. Better reports will enable you to have a better idea of how your digital marketing activities and your website are assisting in the generation of new leads and sales opportunities. A deeper grasp of what is working and where changes can be made will also assist you in increasing the return on your internet marketing spending.
Contact Blue Tangerine today if you are ready to have Google Analytics reports that you can actually use.
1. Segmenting by Channel Type
If you only use the basic tracking tag on your website, Google Analytics may be a very valuable tool. However, by investing a little more time and effort in customizing your site and the reports, you can greatly increase the amount and worth of data that you have accessible to you. Better reports can help you have a better understanding of how your digital marketing activities and your website are assisting in the generation of new leads and sales. A greater grasp of what is working and where changes should be made will also assist you in increasing the return on your web marketing spending.
Contact Blue Tangerine now to get started.
2. Examine Page Performance
Examining the performance of individual pages on your website will assist you in determining what aspects of your website are most popular with your potential clients. Analyze engagement analytics and discover which pages receive the most visitor volume, as well as which pages are the most popular landing and departure pages. Site ContentLanding PagesSite Behaviour The landing pages report provides you with the ability to view statistics for individual pages, which is extremely valuable for examining the performance of different pages on your website.
- The bounce rate, the number of pages visited per session (after arriving on the page), the average session duration, and the number of conversions/e-commerce transactions that occurred as a result of a visitor landing on the page are all included in this calculation.
- This is really valuable information since it will reveal which sites visitors regarded to be unrelated to their search query.
- If you have a website, you should be aware that Google considers both the bounce rate and the exit rate when calculating a site’s overall rating.
- It is possible to pick multiple channels, such as social and organic, and observe different user metrics for each channel by segmenting the data (see the section above the graph).
3. Look at Product Performance
Businesses who sell their items through an online shopping system can benefit from the E-commerce reports, which will provide insight into your customers’ journey from the point of admission to the point of conversion. It is necessary to set up e-commerce tracking and apply the necessary code in order to take use of these reports. It is possible to evaluate user interactions with items and determine which products convert at the best rate by using the Product Performance section of the E-commerce reports.
This may be done by searching for a product by name, product category, product brand, or product SKU.
The question you will undoubtedly be asking yourself is: “What is generating such a significant decrease in sales for Product A while such a significant increase in sales for Product B?” You’ll also view other product stats, such as revenue, unique purchases, quantity, average price, average quantity, cart to detail rate, and product refund amount, among other information.
Make a point of looking at goods that have a large total refund amount.
- This might lend credence to the notion that there is a problem with customer satisfaction. A significant volume of refunds, for example, might explain why a product’s income is so low if it is an expensive item with a high average price and a low average quantity. It’s possible that a high product return rate indicates that the buyer was dissatisfied with the goods or that the advertising was deceptive.
After examining the data, you may take steps to remedy your problems, such as verifying that your ad copy in any adverts and the page copy are both 100 percent correct. Alternatively, you may need to reassess the price of specific goods.
4. Consider Shopping Behavior
What is it that prevents a customer from making a purchase? If you observe that a certain product or service has received just one unique purchase this year, when it received 10 or more at this time previous year, you may want to investigate why you aren’t selling as many this time around. To learn more about this, go into the Shopping Behavior and Product Performance parts of Product Performance. This may be accomplished by selecting ‘Shopping Behavior’ from the explorer tab located above your chart.
- Low cart to detail or buy to detail rates indicate that your product pages are being seen on a frequent basis, but that the product is not being added to the cart or purchased. This might be due to a variety of factors, including: a significantly higher price compared to rivals, a product that isn’t defined as well as other items on the site, a lack of reviews, or the fact that the product is frequently sold out. If you are promoting this product, it is possible that the pricing in your advertisements and the prices on your website do not correspond, or that you are overpromising in your advertisements (for example, saying that there is a 20 percent special discount).
Making required adjustments to the website after analyzing it and considering the aforementioned factors should allow you to boost the product to cart conversion rate. Incorporating customer evaluations into your website, if you haven’t already, will assist to increase the legitimacy of your company and your product. Additionally, check your advertisements to verify that you are not deceiving people. Other general purchasing concerns might include, but are not limited to:
- Users are unable to add things to their shopping carts due to technical difficulties. Customers are discouraged from completing a purchase because of high delivery expenses.
5. Get to Know Your Visitors: Who, Where, When?
The demographics of the people that are converting on your site are as follows: How long will it take them to convert (day/time)? Where do the majority of your sales come from (in terms of location)? This information is essential for gaining deeper insights into your target audience.
AudienceDemographics Overview Here you can get a high-level view of your audience before drilling down into more specifics. For example, you might discover that there is a 3:1 male to female user ratio, and that 18-34-year-olds account for a significantly higher percentage of users than all other age groups. By selecting a Gender and then an Age Group, you may see the most popular hobbies for a certain demographic, such as Males between the ages of 18 and 34. Examining your client profile may be quite beneficial in learning more about your target demographic.
As a result of your research, you can discontinue targeting certain demographic groups in paid advertising campaigns, such as Google AdWords or Facebook, if you determine that they are of little value to your organization.
AudienceDemographics Overview Here you can get a high-level view of your audience before drilling down into more specifics. For example, you might discover that there is a 3:1 male to female user ratio, and that 18-34-year-olds account for a significantly higher percentage of users than users in any other age bracket. If you choose a Gender and then an Age Group, you will be able to see the most popular hobbies for a certain demographic, such as Males between the ages of 18 and 34. In order to better understand your audience, it is a good idea to review your customer profile.
As a result of your research, you may remove targeting certain demographic groups in paid advertising campaigns, such as Google AdWords or Facebook, so increasing the worth of your users.
Understanding where your visitors are coming from is crucial information since it may help you determine where you should advertise in the future. You can see which nations, states, and localities your visitors are from by looking at this section. AudienceGeoLocation The creation of an IP block to prevent future visits from particular locations may be appropriate if there are some places that you know you will never do business with and they generate high bounce rates and bad user metrics on your site.
Increased conversions on your website are dependent on a thorough understanding of your visitors, including who they are, where they’re from, and what they do once they arrive on your site. By reviewing the reports listed above, you will be better equipped to make educated decisions about your marketing and use it to help your company develop. If you want assistance in optimizing your website for conversions, please contact us at Main Street ROI, and we would be happy to assist you with your needs.
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8 Ways to Use Web Analytics to Increase Online Sales
The usage of an analytics tool to measure website traffic is common among online businesses and businesses with websites. However, more often than not, business owners and managers do not fully exploit the information included in analytics reports – either because they do not know how, or because they do not know where to look for it. In other words, how should businesses evaluate Web analytics data – and use that knowledge to lower bounce and exit rates while increasing sales on their website?
Their top eight recommendations on how to leverage web analytics data to increase conversion rates and revenue are included in the section below.
“Always keep an eye on your conversion funnels and bounce rates per device for your most important conversion pages, since this may reveal issues such as page load time and style.” Additionally, if your consumers are accessing your site using a mobile device, ensure that the entire site is mobile friendly.
According to Mike Wolfe, CEO of WAM Enterprises, a digital marketing business, you should ask yourself: “Does your traffic come from other websites (referrals), social media, or search engines (paid/organic)?” Understanding where traffic originates can assist you in determining where to devote additional time and resources in order to improve traffic.
- Identifying the conversion rates of each campaign allows a firm to allocate its marketing funds to the most productive marketing channels.
- “Use a geographic filter to determine which nations, regions, or states create more sales than others,” says Noah Parsons, chief operating officer of Palo Alto Software, a developer of business planning software.
- As a result of the data, you might “attempt to figure out why some regions don’t convert and think about offering special offers, discounts, or other incentives to encourage sales in those regions.” Using demographic data, you may have a better understanding of and a better target audience.
- On the basis of the data, you may develop more effective targeting criteria for future display and paid traffic campaigns.
According to Dave Cannon, co-founder of FindProz, a private instruction marketplace, “Use Site Search data in Google Analytics to uncover phrases people are looking for while they are on your site, along with the page they were browsing at the time.” As Cannon explains, “this will assist you in identifying missed possibilities for product placements or more mid-to-low-funnel content, as well as where they should be placed on your website.” Consider the following: “Someone may search for photographer and then filter the search with ‘wedding photographer.’ Now you know you should market wedding photographers.” Find out where your visitors are coming from.
According to Nick Mather, COO of CyberMark International, an Internet marketing agency that specializes in ethical search engine optimization, “Look at your Landing Page data.” These are the pages of your website where all of the traffic that comes from search engines and other referral sources lands.
According to Brendan Cournoyer, director of Content Marketing at Brainshark, a provider of cloud-based business presentation solutions for sales, marketing, and training, “When it comes to online conversion rates and lead generation, you can use in-page analytics to learn which calls to action are producing the best results on your Web pages.” Cournoyer cites Google Analytics as an example of a tool that allows users to browse a web page and determine which links on that page are causing the most hits.
- Is there a difference in effectiveness between certain calls to action and others?
- Do certain calls to action resonate more effectively than others depending on the subject focus of the page on which they are located?
- “ According to Steve Lamar, vice president, SEO Production at Volume 9, a search marketing business, “review the bounce rate of your landing pages.” “Look for sites that receive more traffic and have greater bounce rates as compared to your other pages,” he suggests.
- Bounce rates should be used as a first signal of problematic sites.” Also consider utilizing “a conversion funnel to see where buyers are losing interest on the road to a transaction,” advises Parsons.
- A few simple tweaks might result in significant increases in the number of consumers who end up purchasing, according to him.
- Do you have another strategy for improving conversion rates by interpreting and utilizing web analytics data?
- Jennifer Lonoff Schiff is a regular writer to CIO.com and the owner of a marketing communications agency that specializes in assisting businesses in improving their interactions with customers, workers, and partners.
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8 Google Analytics Reports for Ecommerce Optimization
As a growth-oriented ecommerce retailer, the traffic that comes into your business is quite valuable. You’ve invested a significant amount of time and resources into expanding your ecommerce business. When developing a strategy to increase conversions, it’s critical to first identify the problem and then make data-driven decisions. However, you don’t want to squander all of that hard-earned traffic on a series of multivariate testing that will not result in any increases in conversion rates. Before you begin the process of optimization and testing, you should review the data that you have collected in Google Analytics thus far.
Keep in mind that Google Analytics and other methods for heuristic evaluation, user testing, and consumer feedback channels will not present you with a clear picture of the problem.
Interpreting the data you have readily available in crucial reports, on the other hand, can help you identify problem areas more quickly.
For your optimization efforts, the following are the main reports you should begin evaluating right away.
Here’s a quick list of 8 must-have Google Analytics reports for Ecommerce Optimization:
- Statistics on the population of the world
- Screen resolution and browser statistics
- Mobile overview statistics and mobile device statistics
- Site speed and page timing statistics
- Funnel visualization statistics Reports on the goal flow
- Time lag and path length reports
Find out what they are all about!
Wait, before diving into the ecommerce reports…
Despite the fact that you may already be aware of this, I want to emphasize that you should never look at your store’s traffic as a whole. Those are just typical figures. In order to avoid calculating on averages, you must first understand that your clients are not like other people. They do not think or act in the same manner on a constant basis. You’ve learned through your marketing activities that segmenting your consumers will help you achieve more success. Because what works in one audience group may not work in another, audience segmentation is important in this case as well.
To begin with, separate your traffic into two groups: desktop visitors and mobile visitors.
Enter the audience overview and create a new segment or update the “all users” section to start selecting the segments you wish to target, then click “apply.” Whatever segments you choose to examine, make certain that you run each and every Google Analytics report for each and every section you have selected.
1. Demographics Reports
However, broad demographic information is not the most dependable type of information because your tracking code does not know who is visiting your site in the first place. It is logging the information on the users that it has at its disposal. Occasionally, you may have a college-age kid who searches and visits using the gadget his mother, who is over 55 years old, has. Nonetheless, knowing your audience and understanding how it (your content and messaging) appeals to them, as well as understanding how they engage with your site and how those interactions add to your income, is an important element of any effective ecommerce optimization approach.
When running demographic reports, make sure to look at both the age and gender of the subjects.
In addition, the data will be divided into the segments that you have defined. Once you’ve evaluated the Age statistics, switch to the Gender tab to understand where you can make improvements in engagement as well as how Gender engagement differs from engagement by Age.
2. Screen Resolution and Browser Reports
Usability concerns are very frequently associated with conversion problems. A website does not have to be completely unusable in order to have a usability problem. In reality, a design flaw that appears to be innocuous or random might have a significant influence on your conversion rates. according to the findings of a Baymard study: “As part of the testing process, we see how seemingly innocuous layout issues and odd interactive elements prompt test respondents to question the site’s overall security.
- Given the wide range of devices, browsers, and screen sizes available, you may find engagement and usability issues that jeopardize conversions while using a single type of mobile device (e.g., smartphone).
- Visit the AudienceTechnology website to get this information.
- Check the information for the “Browser” and “Screen Resolutions” fields, as well as the Primary Dimension, after you’ve arrived.
- Among the things to keep an eye out for are:
- Some browsers and displays have a non-responsive interface
- CTAs and other important conversion components are pushed to the bottom of the page. Unresponsive modals, for example, are examples of elements that disrupt the conversion process. difficulties with form input on some browsers or screen resolutions
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3. Mobile Overview Reports
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- Device-specific bounce rates in ecommerce What role each gadget has had in generating money
- Transactions that are related with the device The overall conversion rate per device is calculated as follows:
This is a comparison of conversion rates between mobile, desktop, and tablet devices, specifically for add to cart conversion and ecommerce conversion rates. As a general rule, mobile conversions are significantly lower than those from desktop and tablet computers, making it critical to pay close attention to mobile conversion optimization. According to Smart Insights, PC conversions averaged 3.63 percent in the first quarter of 2012, while smartphone conversions averaged 1.25 percent in the same period.
Customers frequently use several devices to make purchases, starting with their phone and then transferring to a laptop or tablet to finish the transaction.
With mobile, the next step is to delve even deeper. Your mobile conversion rates appear to be lower than you expect. To get a little more specific, you may open the device report.
4. Mobile Device Reports
This report will provide you with a complete overview of the various mobile devices that your clients and site visitors are using. Expect a wide range of devices, therefore arrange the information in the appropriate order. This report may be found under the heading AudienceMobileDevices. In order to guarantee that no one device or device type is causing usability difficulties that negatively impact the customer experience and conversions, monitor device engagement and performance. I recall working with a customer that had a significant part of its regular users accessing the site through their iPhones (more than 70 percent , actually).
If you discover that any devices are underperforming, you should conduct usability studies on those specific devices to determine the source of the problem.
5. Site Speed Page Timings Reports
The speed of an ecommerce website is a significant aspect in conversion, particularly with mobile consumers. Don’t worry about the fact that site speed is one of many ranking variables used by Google’s algorithm — site performance issues are as much a user experience issue as they are a conversion killer. One of the most frustrating things a customer can experience is being forced to wait for content to load, carts to populate, and checkouts to update. Don’t expect them to come back either — consumers tend to judge their experiences based on how well a website performs, and 79 percent of users who are dissatisfied with a website’s performance are less inclined to purchase from that company again.
- When it comes to conversions, a one second delay in load time might result in a 7 percent drop in conversion efficiency.
- You may find this report by going to BehaviorSite Speed.
- Site performance should be monitored to discover locations where performance is sluggish.
- You may look for information on the following topics:
- Avg. This is the amount of time it takes for the system to return control to the site user, allowing them to continue their navigation again
- Document interaction time Avg. The amount of time it takes for all of the scripts executing on a page to load is referred to as document content loading time. Avg. It monitors the total amount of activity on a page, which includes all third-party apps and scripts as well as all integrations, social buttons, and other similar features. In terms of conversion, it isn’t the best measure to use, but it can reveal whether or not what you have entered is causing your load times to spiral out of control
The average page load time counts the whole amount of activity on a page, including all 3rd party apps, scripts, integrations, social buttons, and other similar features and functionality. Though not the perfect statistic when it comes to conversion, it can tell you whether or not what you’ve entered is causing your load times to sluggishly crawl over the ground. Remember to compare mobile numbers to desktop performance when comparing mobile numbers to desktop performance.
6. Funnel Visualization Report
Several steps must be completed before a customer may complete a purchase and become a convert. The funnel is the procedure or path that they typically follow, and because there are various processes, there are numerous potential for your funnel to develop a leak. The Funnel Visualization report provides you with a step-by-step breakdown of this conversion process, as well as the data that was collected at each stage. Access this study by visiting ConversionsGoals.com. Visualization of a Funnel Throughout the funnel, as your consumers go through it, you’ll see instances where they choose to depart rather than continue.
- Concentrate on the places that have suffered the most substantial loss or the most significant leak.
- Don’t just start at the point where you lose a customer.
- Continue down the funnel, concentrating on the steps where the lowest percentage of clients are likely to progress (or the highest number of exits) First and foremost, you must create at least one objective in Google Analytics before you can begin building your funnel.
- You should keep in mind that funnels in Google Analytics do not support complex segmentation or cross-device tracking.
- Using the custom user report, you can get a period snapshot of user visits to crucial sites throughout your conversion path.
A unique user analysis report allows you to observe how different user segments perform along your predetermined conversion path, as well as where they may be wandering away from the funnel.
7. Goal Flow Report
The goal flow is similar to the Funnel Visualization report, however there are certain advantages to utilizing this instead of Funnel Visualization in certain situations. Customer loopbacks are not taken into consideration because of a peculiarity in Funnel Visualization’s data backfilling, which means that there is no accounting for them. There are various ways in which the Goal Flow displays a more realistic visitor path than the previous one:
- It has a bit more flexibility in terms of format, which makes it simpler to grasp how information flows into and out of pages. Visitors and pageviews are recorded in the nodes, as well as visit counts. Through the use of nodes, segments, and even segmenting data, you may learn more about a certain piece of information.
To gain access to this report, go to ConversionsGoalsGoal Flow and click on it. The target flow report may be used to keep track of loopbacks and funnel phases that occur out of sequence. Identification of conversion path loops is critical because they can cause errors in the conversion process. This is an example of a client that is going backward in the process (back button). If a client comes to the summary stage, just before confirmation, and decides to back up in order to amend shipping information, search for and enter a discount code, change the purchase, or any other reason, it is a good illustration of what we are talking about.
Considering the following example: If the loop sends consumers from the summary page to the shipping information page, consider improving checkout funnels so that shipping information may be updated without forcing customers to go backward.
8. Time Lag + Path Length Reports
It is possible to track your conversions and ecommerce transactions in Google Analytics, and credit will be given to the last campaign, organic search, or advertisement that referred the visitor before they converted. It is possible to discover not only how many times a user connected with a channel prior to converting, but also the length of time that elapsed between the user’s very first contact with your brand and the final purchase or conversion using the Time Lag + Path Length reports. To locate this Google Analytics report, visit toConversionsMulti-channel Funnelsand choose the relevant report from the drop-down menu.
If you want to measure only certain transactions, change the conversion option in the report’s conversion field from “all” to “transactions” when you run it.
They may, on the other hand, have learned about your company through a blog or while looking for certain products and services online.
In the case of a product page, for example, if your data indicates that buyers make an average of four visits over the course of a week before making a purchase, you can try exploring messaging and campaigns that generate a feeling of urgency.
Employing a sense of urgency, such as this countdown timer, might motivate buyers to act now before they lose out on your offer. Source.
Despite the fact that Google Analytics is a goldmine of information, the basic top-level data is insufficient for identifying funnel leaks and possibilities to increase conversions.? While the reports I’ve highlighted here aren’t the only ones you should keep an eye on, they do give valuable insight and should be towards the top of your list of things to look out for. Of course, there are a plethora of metrics and reports available to you, and you should track metrics that are consistent with your company objectives.
Although data analysis is a critical component of ecommerce optimization, you should also be familiar with the broader scope of ecommerce development.