How To Curate Content That Will Help Grow Your Brand? (Solved)

Follow these tips to make the most out of your content curation strategy:

  1. Provide your take on things by giving every curated piece some context.
  2. Keep a healthy mix of curated and original content.
  3. Don’t make it all about you.
  4. Answer your audience’s common questions about your space.
  5. Be very, very selective.

What is content curation strategy?

What is Content Curation? Content curation is the practice of searching and identifying meaningful content that is generated by third parties and sharing it with your target audience. Given the benefits it provides, curation has become an integral part of a great content marketing strategy.

What are some best practices when using curated content?

Top 10 Content Curation Best Practices You Should Follow

  • Always Place Audience Interest at Number One.
  • Always Pair Quality With Quantity.
  • Create a Personal Database for Content Sources.
  • Get Your Arsenal of Curation Tools Ready.
  • Find the Rare Gems and Share Them.
  • Create Curated Content That Can Be Used on Multiple Platforms.

Can you curate content?

Curated content is content created by others that you select to share with your own audience. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy.

How do you curate a brand?

Follow these tips to make the most out of your content curation strategy:

  1. Provide your take on things by giving every curated piece some context.
  2. Keep a healthy mix of curated and original content.
  3. Don’t make it all about you.
  4. Answer your audience’s common questions about your space.
  5. Be very, very selective.

What are the tools used for curating?

Six content curation tools:

  • Flipboard.
  • Pocket.
  • Elink.
  • Twitter Lists.
  • Newsletters.
  • Scoop.
  • Feedly.
  • Sniply.

What makes a good curation?

You need to be bold, charismatic, fearless and willing to take risks and make mistakes. Great curators will see around corners, embrace and expose unusual and unexpected themes and sources, and make bold predictions about their passions and beliefs. 3. Curators are more than finders.

How do you legally curate content?

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  1. Make Sure You’re Protected. When content curation is approached correctly, you have very little to worry about.
  2. Be Selective in What Content You Curate.
  3. Always Cite the Original Source.
  4. Provide Context and Original Commentary.
  5. Look for Shareable Content.
  6. Take it Down if Asked.

Why do we curate content?

Curating content gives you more content and saves you time, but there are lots of other great benefits as well. It can build thought leadership, bring new points of view to your brand’s content, and demonstrate trends.

How do you curate content on Instagram?

How to curate your Instagram feed: advanced tips

  1. Understand and embody aesthetics.
  2. Keep your feed layout consistent by using similar filters.
  3. Post photos that fit.
  4. Strategize your posting schedule to make an interesting grid.
  5. Plan your content out far in advance & post consistently.
  6. Original content is king.
  7. Quality matters.

How do you share curated content?

3 Best Practices for Sharing Curated Content

  1. Give credit. When you’re curating content, all you are doing is sharing other people’s content!
  2. Establish a schedule. Curated content can fit perfectly in with your email marketing.
  3. Put content in context.
  4. Conclusion.

Is it better to curate or create content?

Curated content works well for small business owners who don’t have much time, while content creation can help boost rankings and increase traffic to your site. Many businesses find success with using a blend of about 40 percent shared content and 60 percent original content on their sites.

Is curating content legal?

First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be. If you’re copying somebody else’s work and placing it on your website as your own, that is illegal by any legal standard. Web content, just like all other creative works, is protected by copyright laws.

What do content curators do?

Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.

Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Content curation is a great tactic for all content marketers, and it is becoming increasingly popular. Curation is more than just re-sharing material; it is a means to add value to your followers’ experience while also showing your own business skills and knowledge. Bonus: Download our free, customized social media calendar template to make it simple to organize and schedule all of your content far ahead of time.

What is curated content?

A piece of content that has been curated is content generated by others that you have chosen to share with your own audience. For example, you may share an informative blog article from a relevant business or thought leader, or you could share anything else that you believe your audience would find interesting and entertaining. The purpose of a museum curator is to pick the most significant objects and artworks to be shown, and your responsibility as a content curator is to select only the best stuff to share with your followers on social media.

In reality, every retweet is a very rudimentary kind of content curation on the part of the user.

Benefits of content curation

Content marketing should be a component of your overall material marketing plan, and you should be uploading content to various social media networks on a regular basis. The majority of such content will almost certainly be created in-house. However, if you have any holes in your social media content calendar, curated content is a simple solution. In order to keep a regular publishing schedule on a low-budget, it is necessary to share quality material from others.

2. Provide value to your followers

It is recommended that you post to numerous social media networks on a weekly basis as part of your content marketing plan. That material will very certainly be created in-house for the most part. Curated content, on the other hand, is a simple solution if your social media content calendar has any gaps. To keep a regular publishing schedule on a low-budget, you might share great material from others.

3. Establish yourself as a thought leader

If you share other people’s content, how does this help you to promote yourself as a thought leader? Simple. Your followers will appreciate it if you only share the greatest information available, as they will know that when they come across a resource on your feed, it is worth their time to read. As we’ll discuss more below, when you share curated information, you may (and should) include your own thoughts and observations as well. Your point of view should be very clear at all times. Even a single introduction phrase or two may bring a significant amount of value.

4. Build your network

Sharing other people’s material is an excellent method to get your content on their radar, especially if your article generates additional traffic for them. Please let someone know if they have created something you think particularly valuable. Informing them of your intention to share their material with your followers is important. However, you should not expect anything in return. (It’s quite inconvenient when someone you don’t know sends you an email saying, “Hey, I shared your stuff! “Could you please reimburse me with a link?”) As an alternative, tell them what you thought was most important and that you’ll be keeping an eye on their work to see what they have to say in the future.

Over time, this will allow for the organic growth of partnerships with other industry experts in your field of expertise. These kinds of connections will be far more valuable than a transactional link swap with someone who feels forced to repay a favor in exchange for anything else.

How to do content curation the right way

In order to effectively share a piece of content with your audience, first ask yourself the following questions:

  • Before you distribute a piece of information to your target audience, ask yourself the following questions.

Make certain that you have the following information to assist you in answering those questions:.

Know your audience

The first step in developing a successful content marketing strategy is to do audience research. It is also the initial stage in the process of successful content curation and selection. In order to deliver quality material, you must first understand who you are trying to reach. Creating audience personas is a useful tool for determining what your target audience could be looking for. This will assist you in thinking about your audience as actual individuals, and it will allow you to evaluate carefully what types of curated material could be most beneficial to them in the future.

  • As a curator, it is your responsibility to select only the most useful information to promote on your social media networks.
  • Understand what your target audience wants.
  • After that, pay attention.
  • You’ll discover what kind of material are most effective in engaging your followers.

Add your personal take

People follow you because they are interested in your point of view. The act of just retweeting or resharing anything on Facebook without leaving a remark is not very beneficial to your followers. They’re interested in hearing your thoughts on the material you supplied. You are not required to write a comprehensive explanation. The simplest explanation is one or two short words stating your reasons for believing the information is worthwhile. Even better if you can contribute your own unique perspective.

Curate content if you’re in a bind.

Thank you so much for putting everything together.

Twitter (@twitter) September 23, 2020 — Hootsuite (@hootsuite

Link and tag the original source

Always keep in mind that content curation is all about sharing material. It’s not a case of theft. Content curation does not imply content scraping in any way. It is not a case of plagiarism. You should not engage in either of those activities. They are unprofessional at the very least, and criminal at the absolute worst. Always provide a link to the original source as well as the social media profiles of others who have contributed to the content you are sharing. Check out @hootsuite’s yearly SocialTrends2021report for more information.

Take a look at the report: — Madalyn Sklar, who has been in the digital marketing industry since 1996.

A compilation of 20 excellent articles about dinosaurs and the individuals who are obsessed with them has been assembled in the shape of a Brachiosaurus.

The 11th of November, 2020, Pocket (@Pocket) As previously said, content curation may contribute in the development of your network, but only if the original content providers are respected and treated fairly.

Fact check content before sharing

There is no way to believe anything you read on the internet. Take the time to ensure that you comprehend the topic before sharing it with your audience. Check to see whether it’s correct. Also, be certain that the account you’re boosting comes from a reliable source. We’ve put up a comprehensive blog article with research suggestions to assist you in doing some fact-checking before you share.

Schedule curated posts in advance

In most cases, curated content articles may be scheduled in advance unless you’re delivering urgent news. The ability to keep a regular posting schedule without needing to be at your desk 24 hours a day is a significant benefit of blogging. The quickest and most efficient way to schedule curated content posts is to create them in real time as you come across valuable content on the web. You can use free tools likeHootletto create and schedule your post right from your browser with just a few clicks, or you can use Hootletto create and schedule your post with just a few clicks.

10 content curation tools and software

It’s probably not a surprise to learn that Hootsuite is one of our favorite content curation tools; after all, we use it ourselves. The Hootsuite dashboard assists you in finding relevant information to share and in scheduling your curated content articles to fill in the gaps in your content calendar, among other functions. Create streams based on keywords that are relevant to your sector in order to locate content using Hootsuite. After that, whenever you wish to make a curated content post, you’ll be able to pick from an automatically updated feed of relevant content to use.

The syndicator also has tracking capabilities, allowing you to designate material as favorites, assign items to team members, and keep track of what you’ve shared.

Get the template right away!

2.BuzzSumo

Hootsuite is one of our favorite content curation tools, which shouldn’t come as a surprise to you. The Hootsuite dashboard assists you in finding relevant information to share and in scheduling your curated content articles to fill in the gaps in your content calendar, among other things. Create streams based on relevant keywords in your industry in order to locate content using Hootsuite. As a result, when you wish to produce an article with curated material, you’ll have access to an automatically updated stream of content to pick from.

Syndicator provides tracking capabilities, allowing you to mark information as favorites, distribute articles to team members, and keep track of what you’ve shared.

Now is the time to get your template. As soon as you’ve discovered some great stuff to share, write a post and utilize the Hootsuite Planner to determine the best time to publish it.

2. Twitter Lists

You most likely follow individuals on Twitter for a variety of reasons, including entertainment. By just looking through your Twitter feed, it’s conceivable that you’ll come across something that you want to share with your followers. Twitter Lists, on the other hand, can assist you in searching for share-worthy information with purpose. When you’re looking for material to curate, create a list of individuals that produce quality information that is relevant to your audience so that you can skim through it anytime you need inspiration.

Learn how to create Twitter Lists within the Hootsuite dashboard by following the steps below.

4. Pocket

Pocket is a fantastic tool for storing stuff while you are browsing the web. Every time you come across a fascinating article, video, blog post, or other piece of material, you may save it to your pocket account for later reference. Your material may be added and accessed from a variety of devices, including your computer and your smartphone. You may also access the stuff you’ve saved from any device. So that when you’re ready to make some curated content articles, you’ll have a library of stuff ready to publish that’s available from any computer or mobile device.

5.Instapaper

Instapaper is another another excellent tool for storing articles while you are browsing the web. It also offers the extra feature of allowing you to highlight and comment on specific text inside each article that you save to your account. This is a really useful tool. It ensures that you will never forget why you saved a certain item or why you believed it was worthwhile to share. When you’ve just finished reading an article, it’s much simpler to recall the most memorable aspect of it. Making a few notes on the material as you save it might make it much easier to produce your curated article at a later time.

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6.Google Alerts

In certain cases, it is preferable to have material sent to you rather than having to seek it out or discover it while surfing the web. Create Google Alerts for terms related to our sector and set them to “on.” You’ll receive an email notification every time Google discovers new content on the web that contains those keywords. Then, create a filter for your incoming emails so that alert alerts do not end up in your inbox but instead in a certain folder. You now have a ready supply of up-to-date information to search through whenever you want to make some curated content articles for your website or social media channels.

7. TalkWalker

In certain cases, it is preferable to have material sent to you rather than having to seek it out or discover it while surfing the web. Activate Google Alerts for terms that are relevant to our field of expertise. When new material containing those keywords is discovered on the web, you’ll receive an email notification about it. In order for the alert alerts to avoid landing in your inbox, you should first create a filter for incoming emails. You now have a ready supply of up-to-date information to pore through whenever you want to generate some curated content articles for your website or social media accounts.

If you’re already using the Hootsuite RSS Syndicator, you can also integrate Google Alerts into your Hootsuite dashboard by clicking here.

8. UpContent

UpContent scans the internet in real time to locate the information that is most likely to be of interest to your target audience, saving you time and effort. Following that, you may filter material based on variables such as impact and shareability. UpContent also allows you to make notes on content that you want to share with others, making it a fantastic solution for curating information with a group of individuals.

9. Trendspottr

Trendspottr is a tool that assists you in discovering popular material to share with your audience. As a result, it leverages real-time intelligence to identify trends, allowing you to share material before everyone else does.

10. ContentGems

It is particularly developed to assist with content curation, and it is available in the Hootsuite App Library as part of the Hootsuite App Library. When you’re ready to make a curated content post, it provides a stream of material for you to pick from. If you choose to modify your material streams, you may do so using advanced searches and preferred social signals that are tailored to your specific interests. Hootsuite is a tool that may assist you with content curation for social networking.

Get Things Started With Hootsuite, you can easily manage all of your social media accounts in one location and save time.

How to use data for content curation

With increasing competition, the most effective approach for your brand to stand out on social media is to communicate with your audience. You’ll need content to accomplish this. Sprout Social IndexTM research shows that 39 percent of customers feel that memorable content distinguishes a brand’s social media presence as the best in class. And originality is the most important factor in making a brand’s social media presence stand out. Because online dialogues and trends move at such a rapid pace, it can be difficult to keep up with the latest trends and to provide fresh information on a consistent basis enough to be visible in followers’ feeds.

It allows you to keep your feed interesting and entertaining without having to worry about creating new material every time.

What is content curation?

It is the process of gathering information that your target audience would enjoy from a number of sources and carefully distributing it across a range of channels to build your brand. In other words, rather than solely producing unique material, you will also share and credit other people’s work. Curating material might take the form of compiling multiple blog pieces regarding social media marketing and incorporating them into a roundup post or newsletter for your audience, as an example. Curating material for social media, on the other hand, is a little more easy.

As a result, you may Retweet tweets from key industry figures in the business, or you may even publish user-generated photographs on your Instagram Stories if you have the consent of the content creator.

SEMrush’s social media curation approach entails publishing intelligent and relevant blog entries from well-known people in the industry on social media platforms. Take, for instance, this Twitter message from Crazy Egg in which the firm publishes a Crazy Egg blog entry:

Why curate content?

Material curation is the act of identifying valuable content from a number of sources and carefully distributing it to your target audience through a range of channels. For example, instead of exclusively producing unique material, you’ll distribute and attribute the work of others. Creating a collection of blog entries regarding social media marketing and include them in a roundup post or email for your followers would be an example of curating content. Curating material for social media, on the other hand, is a little less complicated to accomplish.

Consequently, you may Retweet tweets from significant industry figures in the business, or you may even publish user-generated photographs on your Instagram Stories, provided that you have the consent of the content provider.

Take, for instance, this Twitter message from Crazy Egg in which the corporation publishes a Crazy Egg blog article:

  • Improve your brand-customer relationship — Social media content curation provides you with the option to share user-generated material with your target audience (customers) (UGC). Putting your consumers in the limelight and strengthening your relationship with them is made possible as a result of this. As reported in the Sprout Social IndexTM XVI: Above and Beyond, 41 percent of marketers expect to use more user-generated content (UGC) in 2021. Utilize user-generated content (UGC) to show how your goods seem or function in the actual world — By utilizing content curation, you may use UGC to highlight how your products appear or perform in the real world. This helps to put your offerings in perspective and alleviate consumer fear
  • Yet, Enhance your audience’s sense of worth and trust – When curating material for social media, you normally want to concentrate on content that is of the most value to your target audience. As a result, not only do you increase the value of your brand in the eyes of your audience, but you also gain their trust as they realize that you are prioritizing their requirements
  • Diversity in regular marketing material – Curated content on social media may also be used to spice up standard marketing content by providing some variety. In order to maintain your feed interesting and diverse in order to engage your audience
  • Increase your impact by cultivating relationships with influencers — When you curate social media material, you may even choose to post content from well-known personalities in the sector. When you reach out to these influencers and offer to collaborate on the distribution of their material, you will be able to deepen your connection with them.

How to curate content based on data

Improve your brand-customer relationship — Social media content curation provides you with the option to share user-generated material with your target audience and potential customers (UGC). Putting your consumers in the limelight and strengthening your relationship with them is made possible as a result of this strategy. According to the Sprout Social IndexTM XVI: Above and Beyond, 41 percent of marketers expect to use more user-generated content (UGC) in 2021; this is up from 30 percent in 2016.

  • The consumer will be less anxious if your items are placed in context.
  • The fact that you’re putting their needs first not only allows you to develop brand value with your target audience, but it also helps you to earn their trust.
  • Therefore, it is possible to maintain your feed fresh and different in order to interest your audience.
  • The more you reach out to these influencers and collaborate with them to share their material, the more your relationship with them will be strengthened.

1. Sprout Social

It has comprehensive content curation tools that allow you to locate relevant and compelling items to distribute with your social media audience using Sprout’s own social media publishing solution. Using the Find Contenttool, you can search across social media sites to find the most popular and shared material across all major social networks. It then employs a matching algorithm to assign the item to the most appropriate category, allowing you to discover highly relevant, widely shared material to post on social networking platforms like Facebook and Twitter.

Alternatively, you may utilize these as sources of inspiration for your unique writing and include a link to the original source.

Note that each social media network has its own set of criteria for social sharing and content curation, so be sure to review them before you share something.

2. BuzzSumo

When it comes to Sprout’s own social media publishing solution, it includes powerful content curation tools that help you locate relevant and compelling items to share with your social media audience on a regular basis. Using the Find Contenttool, you can search across social media platforms to locate the most popular pieces of information across the main social networks. A matching algorithm is then used to the item, resulting in it being assigned to the most appropriate category, allowing you to identify highly relevant and widely shared information to post on social media.

If you choose, you may use these as sources of inspiration for your own unique work, while providing a link back to the original post.

Note that each social media network has its own set of criteria for social sharing and content curation, so be sure to review them before you share something new.

3. Feedly

Sprout’s own social media publishing solution includes comprehensive content curation tools that allow you to identify relevant and interesting pieces to share with your social media audience without having to leave the platform. TheFind Contenttool scans through social media sites in order to locate the most shared content across major social networks. A matching algorithm is then used to the item, resulting in it being assigned to the most appropriate category, allowing you to identify highly relevant, widely shared information to post on social media.

Alternatively, you may use these as sources of inspiration for your own unique work, with a link back to the original source.

Note that each social media network has its own set of criteria for social sharing and content moderation, so be sure to review them before you repost.

Steps to curate content for social media

Now that you have the necessary tools for content curation, you can begin the process by following the stages listed below:

Step 1. Decide how frequently to curate

Curating material for social media is an excellent approach to keep your fans up to date with new information. First and foremost, determine the optimal ratio of original and curated content for your social media platforms before you begin sharing and reposting information. This will most likely differ from network to network. For example, Twitter may need a greater amount of content curation than Facebook. Curata discovered that the following is the optimal content marketing mix:

  • 65 percent of the material is original creation
  • 25 percent is curated content
  • And 10 percent is syndicated content.

Again, it may be a good idea to experiment with different ratios to find which one works best for your situation.

Step 2. Look at your social media metrics

Which of your pieces of content is receiving the most attention? Examining your social media numbers might assist you in determining which kind of material are most popular with your target demographic. Is video eliciting a stronger response from your audience than photographs? Or was it the visuals of a single campaign that had the greatest impact? Your impressions and engagement statistics will be used to drive the material you publish on social media, depending on your social media objectives.

The Engagement Report and Post Performance Reports from Sprout Social can give you with the information you need to evaluate how much of your social media material should be curated and how much should be original.

Step 3. Find relevant content

After that, look for information that is related to your sector or your brand. When searching for information to curate, this will assist you in taking a more systematic approach. We said it previously, but curated photographs of your product or brand in context are always an excellent approach to include user-generated content. The use of social media mentions and appropriate hashtags is an excellent location to begin your search for relevant information. You’ll discover that your brand is discussed by a large number of individuals, and your alternatives for user-generated content (UGC) are virtually limitless.

On a similar note, testimonials and evaluations, such as those contained in Tweets, are excellent for spreading throughout your social media networks.

This is considered excellent practice and is done with the best intentions.

Step 4. Publish and analyze

It’s now time to put the stuff you’ve collected out into the world. As always, be sure to customize each article with your brand’s unique viewpoint on the issue and to write in your brand’s distinctive voice. In addition, when incorporating these pieces into your brand’s regular publication calendar, be smart. Mix them in with your marketing content to provide some diversity to your social media feed. Make a point of tracking the success of your curated social media material as soon as you begin to publish it.

Get to curating

You’re all ready to begin curating material for social media in order to improve relationships and increase engagements with your followers. Make use of the suggestions and resources provided above to help you with your content curation efforts. You may integrate curated material with your own work if you use careful data metrics and understand your audience’s preferences. Download your free copy of the Sprout Social IndexTM to discover more about consumer behavior and social marketing techniques in the digital age.

How to Curate Content: 4 Brilliant Ways to Get Started

It is crucial to curate material because, as the internet continues to increase in popularity, it is becoming increasingly necessary to be judicious about what you post and share with your audience. It is a talent that every writer should master because there are so many different subjects to discover and learn about. You may use this talent to investigate a variety of subjects and determine what themes are of interest to your target audience. Introducing them to new concepts that they may not have encountered before might also be beneficial.

  • Those can assist you in creating more engaging material for your own site.
  • You’ll discover patterns in what they do differently and diverse points of view on a certain issue, which will assist you in coming up with new and innovative ideas.
  • Learning how to curate material in a streamlined manner may be quite beneficial for increasing visitors to a website.
  • Essentially, content curation is the act of combing through the vast amount of current knowledge and information available on the internet and organizing it in a way that is both fresh and original.
  • Being able to curate material is a critical life skill to have.

Unsure of where to begin? Click here. It’s not an issue. I’ll share some of my favorite techniques and suggestions for developing a successful content curation strategy that will have a positive impact on your brand’s online visibility in the section below.

Why Content Creation is Awesome

The following are some of the reasons why content production is fantastic:

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Streamlined content

Many different types of material are available, much of which is not really useful. By curating material and structuring it in a way that makes reading and absorbing information more convenient, you may make your insight more relevant to your target audience and increase your chances of being discovered.

Many perspectives

Let’s face it: no one wants to read about how fantastic your products/services are on a constant basis. The ability to curate information that already exists provides you with the unique chance to express many points of view, even if you don’t exactly agree with every point of view.

Showcase others

In the process of curating existing information, you are not required to include any of your own in-house content. You are instead able to present alternative points of view and provide your authors with more opportunity to develop useful in-house content for use in other parts of your overall marketing plan.

4 Tips on How to Curate Content

Now it’s time to look at some pointers that will assist you in getting started with content curation.

1Master your audience

Before you can begin the process of content curation, you must first determine who you are writing for and what they want from you in order to be successful. For example, if you’ve historically worked as a CRM software developer, it’s usually wise to stay with what you know and not wander too far from your writing roots in your writing. In the event that you’ve built a following on your blog or through social media, think about what topics your readers reply to the most often. These are the kinds of articles and content pieces that you should be looking for while curating your own content.

They might be able to provide some interesting news from the industry that you might include in a curated piece on hot subjects, for example.

2Give credit where credit is due

If you didn’t write or conduct the research for the article, make sure to credit the source! I see firms attempting content curating time and time again, yet failing miserably in this endeavor. You’re merely gathering information and repurposing it for your target audience; nevertheless, out of respect for the author who originally created the post, it’s always preferable to give credit where credit is due to the original author.

3Consistently curate for results

Assign credit to the information if you did not write or conduct the study yourself. I see firms attempting content curation time and time again, but failing miserably in the process. You’re merely gathering information and repurposing it for your target audience; nevertheless, out of respect for the author who originally created the post, it’s always preferable to give credit where credit is due to the original writer.

4Use the right tools

I understand that manually selecting material may be a time-consuming and difficult task.

It is understandable that not everyone has the time to spend hours scrolling through Google or industry websites in search of great information to curate. Fortunately, there are a number of solutions available for your company to utilize. These are some examples:

  • BuzzSumo– This tool helps you discover the most widely shared content and significant influencers in your specific market. BuzzSumo is also a fantastic tool for incorporating social media into your content curation process, as here is where you’ll most likely find the influential material you’re looking to share. It is possible to swiftly search through any and all social media channels for mentions and hashtags that are regularly used online using the Hootsuite tool. It might be beneficial to use Hootsuite for subject ideas if you have a certain specialized industry in mind
  • Otherwise, it can be difficult to come up with ideas. Feedly – This service allows you to combine and organize RSS feeds of relevant material. If you’re a frequent visitor to the internet, Feedly provides a convenient method to organize and save intriguing items for later reference.

These tools will not only assist you in being more efficient, but they will also assist you in staying on top of the latest trends. Currently trending topics on social media and in the news provide for excellent content curation opportunities – just make sure that it is relevant to your target audience.

Content Curation and SEO: How to Curate What’s Already Published

When curating information that has already been published, there is a legitimate risk that you will be generating duplicate content, which might result in an SEO issue down the road. Mixing your own work with curated stuff is perfectly acceptable—as long as it is done responsibly and with consideration for others. Mixed content, when done appropriately and responsibly, allows you to incorporate your own unique content alongside curated content. To send a tweet, simply click here. Here are a few ground rules to remember:

  • Make sure to credit the article’s original author and/or the website where you discovered it. Maintain focus on the fact that your aim is to be accurate for your target audience, not for the search engines Add your own unique viewpoint to each item of handpicked material. This will distinguish your site’s content from the original material and prevent it from being a carbon copy of it word for word. This also gives you the opportunity to contribute your two cents and to speak in the voice that your audience is comfortable with
  • For each handpicked article, create a new title for it. Once again, consider about original stuff. This might assist to avoid your article from appearing in the search results as a competitor to the original content. Create a collection of material from a variety of sources. This should go without saying, but it’s still worth mentioning for completeness’ sake. It’s probably best if you just encourage all of your users to go to that other site first in the future if you curate information from the same source all of the time. You should avoid cloning another site’s material because doing so reduces the value your curation is generating and can have a negative impact on your SEO. Make it your goal to provide actual value to your audience by curating the greatest material from a range of sources. Combine your unique material with the articles that have been collected. Original, well-thought-out material is still alive and well. The truth is, papers that cover a topic in a novel way and with an original concept have greater potential than others. It will almost certainly turn out to be some of your most effective traffic-generating material.

You still need to create original material if your curated content is not intended for search engines to catch up on it, as previously stated. What makes this one-two punch so effective is the mix of the two (selected material and original content). Your audience will appreciate this one-two punch! What questions or tactics do you have for folks who are just starting out in the world of content curation?

10 Common Mistakes in Curating Content

You still need to create original material if your curated content is not intended for search engines to catch up on it, as explained above. What makes this one-two punch so effective is the mix of the two (selected and original content). Your audience will thank you for it! If someone is learning how to curate material, what questions or tactics would you recommend them ask?

1. You share too often

When it comes to content curation, the value of diversity and space should never be underestimated or overlooked. Posting the same information five times in a row, one hour apart, is not a smart practice because it will just bore your followers. In order for people to not unfollow you, you don’t want them to see only your postings on their news feed. You don’t want that to happen, do you?

2. You don’t share your content with the right people

If you want to create a successful blog, you must identify and promote the work of influential people in your industry. You’ll gain more followers if you do it this way since people are always being inspired by fresh producers. Suppose you’re an interior designer and you want to collaborate with a fashion blogger to promote his material with your audience. You’ll get more followers as a result of individuals following in the footsteps of their idols – and they’ll flock to your site for design guidance as well!

3. You don’t post often enough

If someone follows them on social media platforms such as Instagram or Facebook, they expect to see their postings in their news feed as well. If you don’t publish frequently enough, your followers will unfollow you and follow someone who does write frequently enough. When you’re active on social media, you’ll get more followers, and when they see your most recent post in their feed, they’ll be inspired to follow you as well!

After all, what’s the purpose of following someone if they don’t write anything for weeks on end? You must maintain consistency in order for folks to know what to expect. If you’re inconsistent, you’ll have days where you don’t publish anything at all.

4. You don’t share at all

Unless you share your curated material, it will be impossible for others to locate and discover what you have discovered. When you don’t publish your greatest material, how would people know you’re an expert and that you deliver trustworthy information?

5. You don’t engage with followers

If you’re not connecting with your followers, why should they bother to follow you in the first place? It is critical that you respond to any messages or remarks they send you. It is your obligation to increase their fan base and keep them engaged in what you are doing.

6. You are too secretive about sources of content

The risk is that other people will find the same thing as you did via a variety of different points of view on a certain issue, which might be beneficial to them. Being a hermit would get you nowhere in life. You should share your content sources with others so that they may benefit from it as well.

7. You lack focus

Undoubtedly, a blog article that covers a large number of themes will not be as fascinating or read for extended periods of time. It’s possible that some of your followers aren’t interested in the other topics you curate, but one article that covers the topics your followers are interested in is preferable than 10 posts that no one will read anyhow. Consequently, it is necessary to choose the area in which your content will be based and to restrict your emphasis.

8. You allow spammy content to stay on the blog

It will reflect negatively on your site if you accept articles that are not of high quality or authentic in their content, and it will discourage readers from returning to your site in the future. This is why it’s critical when curating material for a blog post to only include high-quality information in the article.

9. You don’t go back to edit old posts

It’s important to remember that if you publish a blog post but don’t come back to it to make changes or add new material when appropriate, your readers will be missing out on what’s going on in the world of whatever specialty is covered by that piece. Consequently, it is important to frequently go back and edit old blog postings to maintain trustworthiness.

10. Your content is all about you

Make sure you don’t make the same mistake. Your blog post should be focused on your visitors and the content they are interested in reading. What is it that will entice them to return? The answer is high-quality material that is relevant to their interests but yet not boring them with the same old stuff over and over again, as described above. You must keep in mind that you are helping others rather than yourself, so avoid making your material all about yourself.

Tool You Can Use for Content Curation

Are you seeking for a new content curation tool to add to your arsenal? LeadFuze is the most comprehensive social media management and marketing software available today. It’s simple to use, reasonably priced, and quite powerful. You will be able to manage your Facebook, Twitter, Instagram, LinkedIn, and Pinterest profiles from an one location! In addition, it includes some fantastic features, such as lead generating templates, that can assist you in growing your business more quickly than ever before.

With LeadFuze, everything is simpler – from managing postings across numerous social media networks to locating prospects with our lead generating tools and more. Get started right away!

Conclusion

In general, understanding how to curate content is an essential skill for any digital marketer. Apart from making you appear knowledgeable, displaying your information in a variety of forms can attract new readers to your site from all over the internet. This page is chock-full of useful advice on how to get started with this procedure, so get started right now!

10 Content Curation Tools Every Marketer Needs

“Curation” is one of those words that, to me, has always connoted a sense of sophistication. Consider the task of curating an art exhibition or the task of selecting music for a movie soundtrack. Isn’t that great? Content curation may be just as entertaining — and just as vital – as writing. What is the best place to start when it comes to content curation? Throughout this blog article, you’ll learn what it is, how it can benefit your brand, and a number of tools that can be used by people of all levels of expertise to get started.

See also:  9 Tools To Help You Stay On Top Of The Latest Happenings In Your Industry? (Solution)

What is content curation?

It is the process of identifying material that is relevant to your audience from a number of sources and distributing it strategically across your communication channels to that audience. Consider the following scenario: you work for a marketing firm. You might publish a blog article that includes a collection of the best product demos, as well as some background information on why you chose them. Your chosen demos would be selected from a pool of options depending on what you feel would be most useful to your target audience.

Benefits of Content Curation

One of the most significant advantages of content curation is that it provides value to your target audience. There is an overwhelming amount of information available today, and the majority of customers do not have the time (or the inclination) to filter through hours and hours of content. It is at this point that you enter the picture. You may figure out what is most important to them, identify the stuff that they are most interested in, and offer it to them in a professional manner. Who wouldn’t want something like that?

As much as you could spend your time listening to music and creating your own playlists, having someone else do the work for you and provide all of the tunes you enjoy is much better.

Although you may be unfamiliar with the music that is dropped by the curator, you give it a try knowing that there is a high likelihood that it will be something that you enjoy.

As you consistently provide high-quality content, your audience begins to trust you and regard you as a thought leader.

Content curation is also an excellent method for those weeks when you are short on fresh ideas. It’s far easier to acquire material from other sources than it is to create stuff from the ground up. When in doubt, compile material from other industry experts who have previously addressed the topic.

What makes a successful content curator?

Image courtesy of Shutterstock Why news roundups are so appealing NextDraft is distinguished by the personal touch and contextualization that its lead curator, Dave Pell, provides to each narrative he curates. In addition to a list of links that I may browse through, I want to understand why I should read this material and how it relates to me. That individualized context fosters a form of tie between the curator and the reader that link aggregators are unable to achieve to the same level of depth.

2. Content curation should build value.

No matter what business your clients are in, they all want to keep up to date while also saving time when possible. They have expectations, just like you, and they can’t possible keep up with all of the current developments in their field – but they want to. For marketers, solving this challenge through content curation represents an enormous potential to develop a relationship with their target audience. If you can provide your consumers with a customized experience that saves them time while still providing them with the information they want, you’ve made a significant step toward earning their confidence and loyalty.

3. Content curation should offset promotional content.

Customers might become bored of firms relentlessly pushing their own things, which is why brands must think beyond products or features when developing their marketing strategies. In today’s world, the relationship that customers have with companies extends beyond the product itself. After all, it’s a fundamental component of inbound marketing’s basis. It’s possible that something more than a product will keep you coming back to a certain business – such as excellent content or exceptional service.

4. Content curation shouldn’t take all day.

Once you’ve made the decision to curate content, the difficult phase begins: acquiring the materials. While bookmarking and creating reading lists may be effective in the beginning, they are not long-term solutions. Instead, there are curation tools available that are expressly designed to assist you in gathering, sifting through, and organizing material. Here’s our list, which is divided into categories based on level of knowledge.

Content Curation Tools

  1. Flipboard, Pocket, Elink.io, Twitter lists, newsletters, Scoop.it, Feedly, Sniply, Quuu, UpContent, Curata, and other similar services

For Beginning Curators

Curating material is something you already do if you sometimes share a relevant blog article with your clients. In order to turn this into a scalable approach, here are several free curation tools that will help you get into the habit of curating material without being intimidated by expensive tools, membership fees, or complicated dashboards.

1.Flipboard

Using Flipboard, you can build mini-magazines that contain links to your favorite news items, blog entries, and websites. The program is available for both mobile and desktop devices. Image courtesy of Shutterstock Following the creation of these magazines, you can make them available to the general public so that customers may follow your material and share it on social media networks with their friends. You may also include links to your own blog articles and other resources in your magazine, providing readers with an opportunity to learn more about your organization.

It also allows you to browse through the magazines of other users and incorporate their articles into your own mini-publication with a single tap. Here’s a small demonstration that will lead you through the process of using the app:

2.Pocket

When you get into the habit of collecting stuff to keep and read later, Pocket is a wonderful place to start. Image courtesy of Shutterstock Instead of a long list of bookmarks or a slew of emails you’ve written to yourself with links, it collects all of your favorite photos, articles, and videos in a single location for easy access and reference. Articles may be grouped together using tags, and the site’s built-in search engine makes it simple to locate those articles. Additionally, it interfaces with over 500 other programs, such as Evernote, to make syncing a breeze.

3.Elink.io

Material curation is the process of gathering content from multiple websites and presenting it in a way that is both presentable and relevant. A new service called Elink.io takes the hassle out of content curation by allowing anybody to store links on the move and convert them into visually appealing, shareable content. Image courtesy of Shutterstock In order to incorporate your links on a website, you may transform them into web pages and send them to your subscribers by email. Their responsive templates number in the hundreds, and you may adapt them to your specifications.

It is also one of the fastest and most visually appealing.

4.Twitter Lists

If you don’t arrange the accounts you follow on Twitter, it might be difficult to keep up with everything. That’s where Twitter Lists come in: they’re curated groupings of Twitter users that you can classify and follow separately from the rest of the people who follow you on Twitter. Consider the following scenario: you curate marketing material. You could establish a Twitter list for email marketing, another for blogging, and so on and so forth. What’s even better is that you can make it public, allowing other Twitter users to browse your lists as well.

Learn how to create your first Twitter list by visiting this page.

5. Newsletters

Whatever field you work in, keep an eye out for opportunities to subscribe to newsletters. A decent one may not yet exist in your sector, which presents an excellent chance to build one. However, before you launch your own newsletter, have a look at what other publications are doing. Here are a few examples of websites that are doing an excellent job with original content curation:

  • Daily business and technology news sent directly to your email by The Hustle (formerly known as The Hustle). Expertly dissecting breaking news in a funny, biting tone that its audience likes — with links to the original source, of course
  • The Carnage of Everyday Life– Do you want to remain up to speed on everything marketing-related? Carney has you covered in every way. A shorter piece of their daily email contains morsels of marketing-related news, followed by a larger section that offers context for an external article that they link to
  • And The Daily Snippet – The tone and the brand language of this newsletter are quite effective. The team behind The Skimm is well aware that its viewers are looking for the TLDR version of the most important news articles in a digestible format. Their newsletter does just that, which is why it is so warmly received by subscribers.
  • Quartz Daily Brief: With its Daily Brief, Quartz has found out how to turn a text-heavy newsletter into a pillar in the news industry. Because it is text-based, the newsletter’s cross-platform capability is one of its most attractive features. Because the Daily Brief does not contain any large graphics, it loads fast on phones, tablets, and desktop computers, making it easy to read on any device. Internet Brunch was designed by the digital agency Big Spaceship to assist people in “finding the greatest news, GIFs, and trends from around the Internet.” It will cover everything from holidays to current events to celebrity birthdays, and it will ensure that readers are kept up to date on all of the key information.

For Intermediate Content Curators

For after you’ve studied the fundamentals and are searching for something a little more detailed, the resources listed below are excellent choices.

6.Scoop.it

Scoop.it, in my opinion, is a confluence of content curation and social networking, with a user experience that is reminiscent of Pinterest.

Image courtesy of Shutterstock Scoop begins with a topic of interest and progresses from there. It will create the most relevant items for you to read and share, as well as propose interesting subjects for you to read and share. The following are the reasons why we endorse Scoop.it:

  • With a user interface reminiscent to Pinterest, I prefer to think of Scoop.it as a meeting point for information curation and social networking. Source of the image Scoop begins with a topic of interest and then moves on to the next stage. It will create the most relevant items for you to read and share, as well as propose interesting subjects for you to read and discuss more. We prefer Scoop.it because of the following features:

Pricing ranges from $0 to $79/month, with customizable pricing options available for larger clients.

7.Feedly

The content curation platform Feedly should be at the top of your list if you’re looking to enhance your game. This tool is a news aggregator that is powered by artificial intelligence, and it has been given the moniker Leo by the brand. Image courtesy of Shutterstock With Feedly, you can collect and explore a variety of feeds from your favorite sites from any device, including your desktop and mobile devices. This tool is the most effective for filtering the material that you are interested in seeing.

Pricing: Monthly subscriptions range from $6 to $12, with a customised plan available for larger organizations.

8.Sniply

You should put Feedly at the top of your list if you want to enhance your content curation game. An artificial intelligence-enabled news aggregator, which the brand has dubbed Leo, is what this product is all about. Source of the image With Feedly, you can collect and browse a variety of feeds from your favorite sites from any device, including your desktop and mobile computers. Filtering material that you are interested in is easiest using this tool. It uses Leo to determine the material you are most interested in and to filter out the content you are not interested in.

7.Quuu

You should put Feedly at the top of your list if you want to improve your article curating skills. This product, which the brand has dubbed Leo, is a news aggregator that is driven by artificial intelligence. Image courtesy of Shutterstock.com With Feedly, you can collect and browse a variety of feeds from your favorite sites from both your desktop and mobile devices. This tool is very useful for filtering the stuff that you are interested in. Feedly makes use of Leo to detect the stuff you are most interested in and to filter out the content you are not.

  • It automatically categorizes your information, making it easy to browse through in the future
  • It provides a reading mode to ensure that your experience is free of interruptions
  • And Making it simple to share the stuff you uncover is made possible with the integrated scheduling dashboard.

Pricing ranges from $0 to $15.83/month.

9.UpContent

Are you seeking for a content curation service that can handle everything for you? UpContent has you covered.Image SourceSome of UpContent’s most useful features are as follows:

  • Machine learning algorithms are used to provide suggestions for content. Workflows for approving articles to verify that they adhere to brand rules
  • Web hosting, social media scheduling, and email marketing software integration with leading providers

The use of machine learning techniques to support content suggestions Checking that publications adhered to brand rules through approval protocols. Incorporation with leading web hosting, social media scheduling, and email marketing applications;

For Advanced Content Curators

We’re now getting into some significant enterprise-level curation tools, which is exciting. Those searching for an established platform capable of supporting a team of users, editors, and content curators will find these options to be suitable.

The use of complex algorithms to search and identify relevant material, as well as a centralized publishing platform with customized publishing choices, are all required for enterprise-level curation.

10.Curata

Curatalia’s strength comes in its capacity to propose and assist you in discovering appropriate information that is relevant to their particular audiences without the need for manual effort. Image courtesy of Shutterstock All of this may be done from a single central platform, where users can fine-tune, tweak, and classify material sources for inspection before distributing them. Using Curata’s publishing and promotion capabilities, you can share and promote your selected content across your blog, social network accounts, newsletter, and automated marketing channels.

Which Tool Is Right For You?

To choose the finest solutions for your company, you must first assess the function that content curation will play in your marketing operations and the size of your staff before making a final decision. When it comes to one-person marketing departments, the beginning and intermediate solutions should be sufficient for your requirements. With the expansion of your company and team, content curation may become a more important function requiring more sophisticated tools. Some of the advanced features will assist in saving time curating and ensuring that everyone is on the same page at that point.

Great curators gain the confidence of their audiences and establish themselves as an invaluable resource as they disseminate the information that their audiences are most interested in.

Originally published at 2:00 p.m.

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