How to Create and Set Up Profitable Facebook Video Ads
- Create Attention-Grabbing Videos.
- Let the Text do the Talking.
- Have a Mobile-First Approach.
- Use Facebook Targeting.
- Promote Your Brand.
- Tell a Story.
- Re-target Users Who Watch Your Videos.
- Video Polls.
How do you make a successful Facebook video ad?
Keep these tips in mind and be sure to review these and other compelling Facebook video ads to ensure success for your business:
- Create Attention-Grabbing Content.
- Make Sure Your Video Works Muted.
- Tell a Story and Use Social Proof.
- Choose the Square Video Format.
- Don’t Forget a Title and Description.
- Evaluate Your Analytics.
How do I create a profitable Facebook ad?
6 Steps to Running Your First Profitable Facebook Ads Campaign
- Step 1 – Select a Marketing Objective. Measurable goals and objectives are essential.
- Step 2 – Define Your Audience.
- Step 3 – Select Your Placement.
- Step 4 – How Much and For How Long.
- Step 5 – Ad Format.
- Step 6 – Get Creative.
What makes a great Facebook video ad?
Here’s a quick recap of key takeaways and steps to take: Showcasing your products and brand through Facebook video is memorable and drives impactful action from your viewers. Short, dynamic video ads with early brand presence and clear CTA perform the best.
How much does a Facebook video ad cost?
Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average.
What are the 3 most important parts of a video ad for Facebook?
You can use Facebook video ads for all three goals of the marketing funnel: awareness, consideration, and conversion.
- Awareness. Create a storytelling video ad that attracts your target audience’s attention and gets you your first leads.
Are Facebook video ads effective?
The Most Attention-Grabbing Ad Format. Compared to text and images, video is a more effective method to catch customers’ attention, especially on Facebook. 87% of these marketers consider Facebook video ads to be effective. 81% of customers have bought a product after watching a brand’s video.
Are FB ads profitable?
For most companies, Facebook advertising is all about profitability. They get high click rates, increased conversions, and more engagement without paying tons of dollars for the advertisement.
What percentage of Facebook ads are profitable?
In 2020, about 97.9 percent of Facebook’s global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the
Do Facebook ads make money?
Today, driving sales with Facebook ads is one of the fastest ways to make money. Not only do your ads need to be on point, so to speak, but so does your entire sales funnel. But, once you’ve built out your converting offer, all you need to do is to optimize those conversions then start scaling your business.
What is the best length for a Facebook video?
Facebook. Your videos should be no more than two minutes in length. Multiple studies (including this one from Wistia) have shown that for most videos, engagement tends to fall off sharply after the two-minute mark.
How long should video ads be?
Keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements.
How long can a video be on Facebook ads?
Similar to organic videos, Facebook video ads can be up to 240 minutes. But you really should keep them as short as possible. Remember, when you pay to promote a video as an ad, you’re showing up in the feeds of viewers that aren’t necessarily looking for your content (and they may not even know who you are!).
What is a good daily budget for Facebook ads?
To get started, budget your spend between $1.00 -$3.50 per day as you run your first campaigns. This low daily spend is important, as you will be able to see which ads are more effective, and later increase ad spend accordingly. Plan to boost 4 different posts (1/wk) for only 5 days with a lifetime budget of $5 each.
How much does a Facebook ad cost 2021?
The average Facebook ads cost-per-click in 2021 is between $0.5 – $3.5. However, your cost of Facebook ads depends on multiple factors. That’s why, there’s no one Golden Facebook CPC. But you must check whether your ads have a positive ROI.
Why are FB CPMS so expensive?
This ad’s relevance score is calculated based on expected interactions between your ads and your audience. If Facebook thinks your ad relevance is low, the Facebook algorithm won’t show it to your audience. The lower the relevance score, the higher the CPM.
How to Create a Successful Facebook Video Ad for Best Results
Video content has risen to become the go-to recommendation for virtually anything you do on the internet. Do you want to write blog content? Include a video in it. Do you have a podcast? Make a video to promote it. Do you want to increase your social media reach? Make use of video. This was to be expected, given the continued upward trend in the amount of time we spend each day viewing digital video material. As of today, it takes more than an hour every day, according to Statista. The video is compelling, it makes you stop scrolling, and it is relatable.
Due to the sophisticated and hyper-specific targeting available on Facebook, video advertisements have naturally evolved into a marketer’s not-so-secret weapon and a means of capturing the attention of their target audience.
Here, we’ll go over the advantages of using Facebook videos, where they should be placed, best practices, and step-by-step instructions for generating your movie and launching a successful Facebook video campaign.
Why the Focus onFacebookVideoAds
In almost every online activity, video material has emerged as the default recommendation. Do you want to write blog articles? It should have video. A podcast is something you may want to consider. Use video to promote it. Interested in expanding your social media reach? Use video as a starting point for your project. Since the amount of time we spend viewing digitalvideocontent on a daily basis is increasing, it was predicted that this would happen. As of today, it takes more than an hour every day, according to Statista: A compelling, scroll-stopping, and relevant video has been created for your viewing pleasure.
In light of Facebook’s powerful and hyper-specific targeting capabilities, video advertisements have inevitably evolved into a non-secret weapon for marketers looking to attract the attention of their target audiences.
Here, we’ll go over the advantages of using Facebook videos, when they should be used, best practices, and step-by-step instructions for building and launching a successful Facebook video campaign.
Facebook– the king ofVideoAds
First and foremost, let’s talk about why this post is just focused on Facebook rather than any other social networking site. According to a recent study performed by Wave.video on the state of Social Media Ads, Facebook was found to be in the lead on a number of fronts. Findings from the research show that 92 percent of video makers develop videos forFacebook, 54 percent believe that advertisements on this platform receive the greatest interaction, and 82 percent report that they create Facebook ads more frequently than any other platform-based ads.
Furthermore, it has been observed that when it comes to watching video advertisements, individuals choose Facebook over YouTube – another social media behemoth.
What is the conclusion? People want to view relevant advertisements on Facebook, while video makers prefer to utilize this platform more frequently since their advertisements receive greater interaction.
People want to see the product in action
Videos have a significant influence on how consumers perceive a product—a great deal. In actuality, here’s what happened:
- Prior to going into a business, over half of internet users check for videos that are connected to the product or service they are interested in. A product’s video is preferred by 4 times as many buyers as a product’s written description
With a Facebookvideoad, you may be in the location where people are expecting you before they even begin to look for you on the internet. Because of Facebook’s extensive targeting capabilities, your ad will be seen to customers who have previously expressed an interest in your product range and categories—and this might influence their choice to do more research or even make a purchase as a result.
Videos are memorable
Videos are memorable and may linger in the minds of viewers for a lengthy period of time after they have been viewed. According to Single Grain, 80 percent of people can recall a video advertisement that they have seen in the previous 30 days on the internet. Imagine that your ideal consumer viewed your Facebook video advertisement and remembered it for a month. What kind of outcomes would you see? The result might be increased qualified visitors to your website, more prospects, or even more sales.
Videos drive the highest click-through rate
It’s time to speak about marketing. The only method to determine whether or not your Facebookvideoads are having a beneficial impact is to examine the activities that your viewers made as a result of watching them. Have they made a decision to proceed? Did you like your page? Have you taken a look at your website? Once you’ve identified the immediate user actions that are important to your company, you may track them and make adjustments as needed. Here’s why videos are so important in this context:
- Companies who utilize videos in their marketing have a 27% higher click-through rate and a 34% higher conversion rate than those that do not. The average clickthrough rate for video advertisements is 1.84 percent, which is the highest of all digital advertising forms.
Videos cause valuable customer actions
Finally, even if you were on the fence about whether or not video was the best way to go with Facebook advertising, here’s the bottom line: Videos do more than merely entice viewers to click through. Moreover, they assist people in making purchasing selections and finally, in parting with their hard-earned money! For example, if you utilize a Facebook video advertisement to display and illustrate a product, your viewersmay end up purchasing it even if they had not planned to do so before to watching the video advertisement.
Never undervalue the power of video production!
Places You Can Show Up with aFacebookVideoAd
When we talk about Facebookvideoads, the majority of people immediately think of the standardFacebookfeed advertisements. However, the following are all of the locations where the same advertisement could appear:
- Social media platforms such as Facebook and Instagram offer a variety of features such as feeds and in-stream videos as well as right column, marketplace and stories
- Audience Network offers native, banner and interstitial ads as well as in-stream videos and rewarded videos. Home, sponsored messages, and other communications
These are referred to as placements in Facebook’s lingo, and it’s vital to take notice of them early on since your ad placements are a decision you’ll have to make in your campaign setup before you even pick your format or submit your video. Facebook suggests that you choose automated ad placement as the most efficient way to spend your advertising money. Due to the fact that they optimize the distribution of your advertising in order to reach the lowest total cost based on the target you’ve set for your campaign, they are incredibly effective.
Keeping this in mind will assist you in creating a video that will not only stop your viewer’s attention when scrolling through their feed, but will also prompt them to take action wherever they see your video as well.
How toMake an IrresistibleFacebookVideoAd
The terms “placements” and “ads” are used interchangeably on Facebook, and it’s vital to be aware of them early on because your ad placements are a decision you’ll have to make in your campaign setup before you even pick your format or submit your video. Facebook suggests that you choose automated ad placement as the most efficient way to spend your advertising dollars. Due to the fact that they optimize the distribution of your advertising in order to reach the lowest total cost based on the target you’ve set for your campaign, they are extremely effective.
- There are nine different video ratios, ranging from 9:16 (totally vertical) to 16:9 (completely horizontal). It is possible to create videos with lengths ranging from one second to 240 minutes (yep, that is four hours!). Captions and sound are available, but they are not required.
It’s easy to become overwhelmed by all of information, which is why we’ve broken down the essential elements of a compellingFacebookvideoad into their component parts.
Share a single message
In terms of video production, the single most significant technique is that it should convey a single message. Due to the fact that video garners a lot of attention, you might be tempted to take advantage of this and highlight all of the positive aspects of your business, product, or team. Sharing only one powerful takeaway and action will, on the other hand, have a far greater impact. Here are some ideas for video subjects that you might want to consider:
- Provide a highly precise advise on something that your target audience usually deals with
- The advertisement directs the visitor to a blog post that contains more advice. The presence of client testimonials or other comparable evidence of the success your product or service has brought about
- A registration form or a price page is directed to the reader by the advertisement A brief product presentation that demonstrates your product in its natural surroundings is provided. The visitor is directed to the product page via the Facebook video advertisement. Video footage from behind the scenes that demonstrates your method and/or your staff
- The advertisement directs the user to a narrative on your website that is all about your company
It is up to you to decide what you want to accomplish with your video advertisement, as you can see they all serve various objectives. Looking for inspiration? Take a look at our constantly updated videotemplates library, which includes templates for a variety of sectors and themes. Keep in mind that one video equals one message.
As previously stated, several Facebook video ad kinds allow for videos to be as long as 4 hours in duration. However, it’s important to remember that video advertisements are simple to skip and must convey their message in the shortest amount of time feasible if they are to be effective. In fact, Facebook encourages that you experiment with short films that are shorter than 15 seconds in length. As previously said, when considering a single message, choosing a concise approach makes a great deal of sense.
When deciding on the duration of your video advertisement, make sure that each second has earned its spot and has the ability to hold the viewer’s attention.
Show your product or brand message as early as possible
Make no mistake: if you want to present your product, company name, or emblem at the conclusion of your film, you should reconsider. Facebook has been preaching this for a long time: you need to reach individuals with messages that are delivered more quickly. The videoadvert rating study revealed that advertisements with brand and messaging in the first 10 seconds can successfully reach three times as many people as those with the message later in the ad. In addition to the previously indicated requirement for brief video advertisements, Sheryl Sandberg, Facebook’s Chief Operating Officer, stated that 6-second advertisements had the greatest brand metrics across the board when compared to 15- and 30-second advertisements.
Do you want to leave a lasting impression? Arrive as early in the video as you possibly can.
Go square or vertical on mobile
According to Statista, 95 percent of active user accounts accessed Facebook on a smartphone. Fortunately, this is a positive development! On a smartphone, people are 1.5 times more likely to view video on a regular basis than they are on a PC. To get the most out of this, concentrate on generating square (1:1) and vertical (from 4:5 to 9:16) movies that will take up the biggest area of the smartphone screen possible, allowing you to avoid being distracted by other Facebookfeed items. In order to ensure that your chosen videoratio is compatible with the advertising purpose you had in mind, you can consult to this videorequirements matrix when generating your video: Additionally, tests have shown that square videos have the largest number of views, interaction, and reach, with this being particularly true on mobile devices, as previously stated.
This will assist you in ensuring that it assists you in telling the tale in the manner that you desired.
Create for sound-off views
As much as 85 percent of video views on Facebook take place without sound turned on. Because individuals are on the road, at their office, or next to their sleeping child, they would be inconvenient if they didn’t wear headphones, which makes sense. This is why it is critical to build Facebookvideoads that are understandable even when the sound is turned off. The information offered in the film should be understandable just by looking at the graphics, as should the next best move to take after watching it, if that is the case.
- Incorporating text into your videos
- Using visual imagery to convey a narrative without the use of sound
- Subtitles are being used.
Nail your call-to-action placement
Finally, by including a call-to-action in your video, you should encourage your viewers to take the next step (CTA). Subscribing to your newsletter, visiting your website or online store, or even purchasing a product are all examples of actions that fall into this category. Whatever option you select, it must be straightforward and simple to implement. Work with the resources you have at your disposal, including text, visual signals like as arrows, and voiceover (if appropriate), to direct your viewers to this ideal next action.
To add even more variety, experiment with the positioning of your CTA inside the video.
Are you ready to get your video in front of the correct audience? Take the next five steps. The first step is to log into Facebook Ads Manager. Advertising Manager is the beginning point for creating and running ads on Facebook, as well as Instagram and Audience Network, among other platforms. It has everything you could possibly need, from straightforward advice to a comprehensive knowledge base. In case you’re just getting started with Facebook advertising campaigns or if you’re unfamiliar with all of the components involved, the guided creation approach will be ideal for you.
Step 2: Make a list of all of the things you want to do.
You’ll be prompted to choose a marketing objective when you first begin developing your campaign; this choice has a significant influence on the rest of the campaign’s development.
In spite of the fact that there is a goal here that appears to be a logical choice for a videoad, namely, theVideoviews objective, you may really usevideoas youradcreative in practically any of the objectives listed here. Instead of immediately opting forVideoviews, consider the following:
- When you approach people who will be more likely to remember your adverts later on, the awareness stage is intended to pique their interest in your business and its offerings. The consideration stage is intended for consumers who have already determined what sort of solution they want and are now evaluating all of their alternatives (including your goods as a component of that evaluation). Those who are already interested in your brand and products are targeted at the conversion stage, and they are persuaded to make a purchase.
This shows that it is not only about the quantity of views your video advertisement receives, but also about the context, degree of purpose, and familiarity that your target audience is in when they watch it. No matter the stage and purpose you choose, bear in mind that Facebook will optimize your videoad distribution depending on your selections. Consider the following scenario: If you want people to click through from your video ad and into Messenger in order to start a discussion with you (the Messages objective), Facebook will show this video to individuals who have already clicked through from that sort of ad in the past.
Find the ideal audience for your product or service.
These filters are available for your Facebook video advertisement, and they are as follows:
- This shows that it is not only about the quantity of views your video advertisement receives, but also about the context, degree of purpose, and familiarity that your target audience is in while they are watching it. Always bear in mind that Facebook will optimize your video ad distribution based on the stage and objective you choose. Consider the following scenario: If you want people to click through from your video ad and into Messenger in order to start a discussion with you (the Messages aim), Facebook will show this video to individuals who have already clicked through from that sort of advertisement in the past. 3) The third step is to determine if you are eligible to participate. Locate the appropriate demographic for your message. If you use the Audience portion of the campaign setting, you may narrow down exactly who will view your video advertisement. These filters are available for your Facebook video advertisement, and they include the following:
You may also create bespoke or lookalike audiences by uploading a list of subscribers or customers to your campaign management system. The estimated daily reach and results will appear when you have narrowed down your target audience selection. You can also store your audience for use in future advertisements by saving their information. Step 4: Allow Facebook to tell you what is most effective. Facebook will recommend the length, aspect ratio, resolution, and file size that will work best for your photo based on the format and places you choose.
Note: If you discover that your video does not have the right aspect ratio when editing, you may go into your Wave.videoaccount and modify the dimensions with one click before exporting it again.
Keep the following suggestions in mind to help you achieve your goal:
- Text should be limited to 125 characters or less, since it may be truncated if it is longer. If you include a link in your advertisement, the headline should not be more than 25 characters long. Link descriptions should be up to 30 characters
Bonus tip: Be cautious when including text in your thumbnail since if the picture has more than 20% text, it may have a detrimental influence on ad delivery.
It’s your turn
You are now prepared to achieve success with Facebook video advertisements. Here’s a brief rundown of the most important lessons and next steps:
- Your preparations for success with Facebookvideoads have been completed. To summarize the main points and next steps, consider the following:
We hope you enjoy making Facebookvideoads and that the success of your company will allow you to expand further! Sign up for our newsletter – it’s completely free! We only upload the most interesting content.
How to Create and Set Up Profitable Facebook Video Ads
There’s no denying that video marketing is a very effective strategy with a long track record of success. Recently, we discussed the importance of generating awesomeremote videos, and we even provided a crash course in video marketing.
Our attention is currently focused on the creation and setup of Facebook ad videos to maximize revenue. Before we get started, let’s speak a little bit about Facebook advertising as a whole.
Facebook advertising overview
Those of you who have spent any time on the Facebook website or in an advertisement will have had direct experience with Facebook advertisements. In the course of scrolling through your newsfeed or a Facebook page, you will come across advertisements for a variety of products and services as well as websites, pages, and other resources. When it comes to social media marketing, Facebook advertisements are one of the most often utilized strategies, and there are a variety of alternatives for employing them effectively.
- Video advertisements
- Photo advertisements
- Slideshow advertisements
- Carousel advertisements
- Canvas advertisements
- Dynamic product advertisements
The types of advertising you choose to run on Facebook will vary depending on your budget, your objectives, and a variety of other factors. For today’s post, we’re going to be concentrating on video material in particular. Before we go into how to build Facebook video advertisements, let’s talk about why you may want to do so in the first place.
Choosing video for Facebook advertising
There are a variety of compelling arguments for adding video content in your Facebook advertising approach while developing your marketing plan. Here are just a few of the reasons why more and more businesses are opting for this type of advertising:
- Video has shown to be an extremely effective method of increasing brand recognition. The majority of specialists feel that it has a greater impact than simply using words and visuals. Rather with gazing at a static image, people spend an average of 5X the amount of time looking at your video. The average engagement rate for Facebook video postings is 6.13 percent, compared to the average engagement rate of 3.6 percent for all Facebook posts
- 60 percent of Americans who view digital videos do so on Facebook, second only to YouTube, which has a 90 percent engagement rate. Instagram comes in third place with 35% of the vote
- Compared to other kinds of advertising, video advertisements have significantly more power for information dissemination. The ability to include a large amount of material and information about your brand in a Facebook video ad is far easier to achieve than it is in other types of Facebook advertising.
Maximizing profitability for Facebook ads
Now that we’ve discussed why video content is a great choice for your Facebook ad campaigns, let’s talk about the best techniques for increasing the profitability of your ads with these four key suggestions.
- Recognize (and target) your intended audience. Optimize for both the web and mobile devices
- Keep your films brief and to the point. Create engaging call-to-actions (CTAs).
Understanding your target demographic is vitally essential to the success of any marketing strategy or campaign. Before you develop video advertisements, you should analyze the demographics of your target audience as well as what they would find interesting. Fortunately, Facebook’s features make it simple to target your video advertising to certain demographics, interests, purchase patterns, and psychographics using their platform. In this video, we discuss how to use Facebook Target Audiences in further depth.
Speaking of targeting, we also discuss our B2B retargeting best practices for success in this piece, which you can read here.
Web and mobile optimization
You’ll also want to create distinct ad packs for mobile and desktop use so that you can tailor your video advertising, bids, and conversions to the specific device being used. These all behave differently depending on the device, so it’s important to keep this in mind at all times. According to research, the majority of video advertisements are seen on mobile devices. However, if you do not optimize your material for desktop consumption as well, you may find yourself falling behind the competition.
- Keep your films particularly brief for mobile viewing in order to ensure that they are watched for a longer period of time. Make arrangements for your videos to be viewed without sound. Leave the sound muted as it is by default. Because the majority of mobile viewers do not watch advertisements with sound, do not rely on it to deliver your message. In lieu of this, visually appealing images and graphics are your best chance
- Instead of imposing a horizontal perspective, consider holding it vertically. The majority of people who use mobile devices hold their phones vertically. If an advertisement begins to play horizontally, viewers are more likely to click out of it rather than turning their device and continuing to watch.
Create videos that are extremely brief when intended for mobile viewing to ensure that they are watched for a longer period of time. Make sure your videos can be seen without sound if you want them to be successful. The default setting should be to keep the sound muted. You shouldn’t rely on sound to deliver your message because the majority of mobile viewers don’t watch ads with sound. In lieu of this, visually appealing images and graphics are your best choice. Rather than imposing a horizontal perspective, consider using a vertical hold as a backup plan.
Mobile device users, for the most part, hold their phones horizontally. The majority of people will click out of a video that starts playing horizontally rather than turning their device and continuing to watch.
- You should consider making long and short versions of video advertisements since longer films perform better on desktop computers, while shorter material performs better on mobile devices. The video with sound will generally be the best choice for desktop usage if you are comparing two videos, one with sound and one without. More people are likely to have their volume turned up, allowing them to hear the content of your message in its entirety.
Video ad length
For example, if you plan to create both long and short versions of video advertisements, longer movies tend to perform better on desktop computers, whilst shorter material performs better on mobile devices. The video with sound will almost always be the preferable choice for desktop use if you’re comparing two videos, one with sound and one with out. There is a greater likelihood that more people will have their volume turned up and will really hear the substance of your message
- What you charge for your goods or service. How to go about making a purchase
- Information about and a date for delivery
- The advantages of the product/service
- Return policies and guarantees
- Demonstration by others
- What to do with your items
- Demonstrate your knowledge and skills
Remember that you want your films to be personable, engaging, and intriguing in order to genuinely catch the attention of your target viewers. And we can’t talk about influencing your audience without mentioning call-to-actions (CTAs).
In marketing, CTAs (Calls to Action) are those small pieces of information that entice your audience to click on a link, learn more, purchase something, or continue going down the funnel. Your Facebook video advertisements should always conclude with a captivating call-to-action (CTA) or tagline that instructs viewers on what to do next. Here are a few illustrations:
- Purchase today and save
- Find out more
- Learn more
- Try it out for free right now
Would you like to learn more about creating appealing call-to-actions? Consider this piece, in which we explore how to create landing pages that convert visitors.
Get help with Facebook video ads and much more
We’ve just scratched the surface of what it takes to generate and set up lucrative Facebook video advertisements today. However, we understand that this might appear to be a daunting task at first. Blue Water Marketing is available to assist you! Besides Facebook video advertisements, we can assist you with all of your digital marketing activities, including search engine optimization (SEO), social media, and web design. You’re interested in learning more about our services and what we can do to help you?
Alternatively, you may get in touch with us immediately to discuss your requirements.
Take a look at the case studies listed below.
How to Create the Best Facebook Video Ads in 4 Simple Steps
Are you unsure whether or not Facebook video advertisements are worth your time? Is it worth your time to read this? Is it worth your money? Then reading this piece is worthwhile for you in order to find the answers to such queries. Let’s start with this one.
What are Facebook video ads?
They’re advertisements to help you reach a larger audience and engage them more effectively with video. Whatever your business, experience, budget, or objective, we can help you.
- Slideshow: In minutes, you can turn photos and text into a simple, lightweight video advertisement. Stories: Include your company as a character in a tale for Facebook, Instagram, and Messenger
- And Messenger: A video advertisement that directs clients to Messenger for instant communication. Use the carousel feature to display many movies and photographs in one ad
- Collection: Combine your video with product photographs to give them a visual tour of your store.
There’s more to it than that. I only wanted to whet your video appetite since I know what question you’re going to ask me next.
Why use Facebook video ads?
Text does not appeal to as many senses as video (and music) does. Which do you believe creates a stronger first impression? Do you want to say “hello” to someone? Alternatively, how about saying “hello,” shaking their hand, and giving them that French cheek-to-cheek-kiss on both sides?
It varies from person to person, but in general. More senses equals more engagement, which translates into more consumers remembering your brand. Additional justifications for using video include:
- Trust is built through video. When people can see and hear you, they are more likely to believe you, which is great for Google. When users spend more time on your website, they give you a higher ranking. Increase the number of conversions. Using video to repurpose an existing article will increase the number of clicks
- Mobile users will appreciate it. It is estimated that up to 90% of customers view videos on their mobile devices. Explain a great deal with a small amount of information. Sixty seconds of video conveys more information than sixty seconds of text.
But why Facebook video advertisements in particular? How can a social media platform with 2.4 billion monthly active users affect your social trigger? Every day, people watch 3 billion hours of television. Users click on an average of one-hundred advertisements every month. That’s exactly what I imagined you’d enjoy. Wow, isn’t that right? Perhaps it’s (past) time to explore including Facebook video as part of your overall plan for funneling leads down your sales funnel.
How to set up Facebook video ads
When it comes to developing a Facebook video ad, there are a plethora of alternatives. I’m going to take you on a basic tour of the grounds. From there, you may choose from a variety of precise solutions based on your need.
Step 1: Select option to create your ad
When generating your ad, you will be guided through the process by a wizard. I’ve explained the general procedures to be followed.
- Select the Createmenu option from the top navigation bar. Select the appropriate adoption choice from the drop-down menu. Continue in the succeeding popup box by selectingContinue.
Step 2: Specify campaign information
Optional settings can be entered in the following window (see partial window below).
- Optional settings can be entered in the following box. (see partial window below).
Step 3: Specify your ad options
There are a plethora of options in the following window. The majority of them contain an information icon that allows you to learn more about each choice. As you continue, you’ll pick up new skills. The window of opportunity is wide open (again, see partial window).
- Change the settings for each part in this window, or leave them as they are
- When you’re finished, click theNextbutton.
Step 4: Create your ad
It’s time to start working on your advertisement. You have a number of possibilities. You may upload a video, browse through your collection, or use photos to build a slideshow for your presentation. In many circumstances, you may want to use a previously created movie from your computer’s hard drive. Alternatively, you may promote a video you’ve previously shared. This Window is also rather lengthy (showing partial screen below).
- Give the advertisement a name
- Connect the advertisement to a Facebook page
- Check it out in theAd Previewwindow and make any necessary adjustments. When you’re finished, click on theReview and Publishbutton. Pay for your advertisement (you didn’t expect all of this pleasure to be provided for free, did you?)
- Keep an eye on your video views as they soar.
7 tips for creating successful Facebook video ads
Give your advertisement a name; Create an association between the advertisement and a Facebook page; Check it out in theAd Previewwindow and make any necessary adjustments; then publish it. Choose the Review and Publishbutton after you’re finished. Pay for your advertisement (you didn’t expect all of this pleasure to be provided for free, did you? ); and Watch as the number of people who see your video increases.
1. Identify your objectives
What do you hope to accomplish with your Facebook video advertisements?
- If you want more people to identify your brand, you should advertise it more. To see your movies
- To download your applications
- To visit your website
- To provide you with their email addresses.
Do you want me to refrain from asking too many questions? You can do it, but you shouldn’t. Here is a list of key performance indicators (KPIs) to examine. Make a list of your objectives so that you may produce the most effective advertisement for the most appropriate reasons.
2. Identify your market
You’re devoting resources such as time, money, and brain calories to the creation of your advertisement. Make sure your time is not wasted on eyes and ears that will not see or hear your message. When designing your Facebook ad, you have the option of specifying who you want to reach. Location, age, gender, language, hobbies, habits, mutual connections, and a slew of other factors are taken into consideration. You are now prepared to construct an advertisement that will appeal to your fans and followers.
3. Make your content relevant
Now that you’ve identified and established your target audience, it’s time to build relationships with them. With stuff that people are interested in. How? Tell a narrative that is worth hearing. My post on short editing suggestions highlighted the ” Story Brand Framework,” which is a structure that helps tell a story. It’s fantastic. You will as well. Character, villain, issue, sentiments, a Yoda-like guidance, empathy, wisdom, a plan, and a call to action are all explored in this short story, which is set in the future.
Make your story, your material, more about them than it is about you.
People are more interested in themselves than they are in you, which is exactly how it should be. This is something to keep in mind when your fingers begin to write, when your eyes begin to film, and when your voice begins to speak.
4. Choose a right ad type
Do you want to tell a compelling tale using simply video and text as your medium? Something fascinating, but that must be completed in a short period of time? Do you want to guide others through a complicated process? Select from a variety of slideshow advertisements. Interested in turning your old films into readymade tale advertisements? Do you want your readers to feel like they are a part of a wider community? Do you want people to watch more of your films on their mobile devices, because they already have their phone in their hands?
Do you want to make a video out of an existing blog post?
So they’ll appear more frequently in the news feeds of others?
Facebook video advertising makes it simple to reach your target audience.
5. Open a story loop
In relation to my diatribe about how they know more than you do. Creating a message around a problem has been shown to be an effective method of gaining attention.
- This is in relation to my diatribe about how they know more about you than you know about them. In order to get attention, it is important to frame your message around an issue.
It’s also an excellent approach to introduce a tale (in your title) and then loop them back into the ad:
- “Do you wake up at night thinking about what other people think of you?” “Is foul breath interfering with your nighttime rendezvous with your partner?” “Do folks immediately understand what you’re trying to say when they read your homepage?”
Our minds are hardwired to seek out and solve challenges. Show them both at the same time—first the issue, then the answer.
6. Inspire viewers to take an action
This work—determining the topic, devising the message, writing the screenplay, and generating the video—has taken a lot of time and effort. but no (strong) exhortation to action after that? Tisk, tisk, and more tisk. You’re not doing this for the sake of charity. Just ask your supervisor, whether he or she is male or female. You’re (generally) doing this to persuade the reader to take some sort of action on your behalf. For example, “Buy now,” “Download the guide,” and “Receive your free sample.” Don’t be afraid to ask the reader to take action by including a compelling call to action (CTA).
7. Don’t require sound
Smartphones have made people dizzy-busy in this age of distraction, and people are always on the go. My two nine-year-old sons and I were just driving through downtown Seattle when we came across this sign. A total of 45 persons were seen walking down the street with their phones held up in front of their faces. In less than five minutes! On a Sunday, no less! When people are commuting, strolling, or eating, they are scrolling through their feeds at breakneck speed. Despite the fact that sound is not always suitable or possible, people still want to see what is going on.
Make descriptions for your pictures!
Because they are aware that closed captioned advertisements boost video duration by an average of 12 percent These are just a handful of the suggestions for developing fantastic Facebook video advertisements.
5 examples of high quality Facebook video ads
When people have their iPhones in their hands, they are dizzyingly busy. My two nine-year-old sons and I were just driving through downtown Seattle when we came across this sign: 45 persons were walking down the street with their phones in front of their faces, while we counted them. This will be completed in five minutes. A Sunday, to be precise. Even whether commuting, strolling, or eating, people are moving quickly through their feeds. Even when sound isn’t acceptable or feasible, people want to see what’s going on in real time.
Captions should be included!
It is because they are aware that closed captioned advertisements boost video duration by an average of 12 percent A few suggestions on how to create outstanding Facebook video advertisements.
In the Facebook video ad examples below, I’ll point out a few more pointers to keep in mind while creating your own campaign.
People are dizzyingly busy in this age of distraction, especially with their cellphones in their hands. My two nine-year-old sons and I took a drive around downtown Seattle recently. We noticed 45 people walking down the street with their phones held out in front of them. I’ll be there in five minutes! On a Sunday no less! When people are commuting, strolling, or eating, they are scrolling through their feeds quickly. Even when sound isn’t acceptable or feasible, people want to see what’s going on.
Please include captions!
Because they are aware that closed captioned advertisements boost video duration by an average of 12 percent.
I’ll provide a few more pointers in the Facebook video ad examples that follow to help you with your next campaign.
After reading the opening statement and seeing the first five seconds of the video, you already know what problem this design studio is attempting to address for viewers. After that, they guide you to and through the solution, which is supported by testimonies.
The voice and mood of Mailchimp are among my favorites (see ideas for promoting your “boring brand” for more information on this). I mentioned a video that was deserving of being seen without sound, and here it is. Using this Facebook video ad, you will learn how to quickly and easily grab new contacts with one click. If you’re at a rock concert, riding the New York City subway system, or sitting next to your screaming children, it’s easy to comprehend.
5.Ben and Jerry’s
The voice and mood of Mailchimp are among my favorites (see our ideas for boosting your “boring brand” for more information on this. I mentioned a video that was deserving of being shown without sound; here’s one of such videos: You will learn how to grab new contacts with only one click by watching this Facebook video advertisement. If you’re at a rock concert, riding the New York City subway system, or standing next to your screaming children, it’s easy to comprehend.
How to make a video ad for Facebook
Facebook is the largest fish in the sea of social media marketing, and it is the most widely used. Take a look at the numbers: Facebook has a remarkable 1.62 billion daily active users, with over half of all active Facebook users visiting the site more than once a day, according to the company. In addition, despite the fact that the site’s growing demographics have tended to be older in recent years, it is unquestionably one of the most widely used social platforms for keeping up with colleagues and friends, chatting with family, buying and selling goods as well as viewing a plethora of video content (of course).
However, how can marketers and small companies make the most of this strong medium to advertise their products and services?
What really constitutes a successful Facebook video, anyway? What is the best way to create a Facebook advertisement? Let’s go deep into Facebook video advertising and talk through how you can start developing (and running!) high-quality Facebook video advertisements of your own.
How to set up a Facebook video ad
Despite the fact that it may appear complicated, setting up advertising on Facebook is not very complex. The social networking site, in fact, has increased its emphasis on making its advertising platform one of its primary income streams, and as a result, it’s really rather enjoyable to use. We’ll get into the specifics of how to create effective Facebook advertisements in a moment, but first, let’s go through the fundamentals of how to create your first Facebook ad from scratch.
1. Visit Facebook Ads Manager
The first step is to connect into your Facebook account and click to the Facebook Ads Manager page, which can be found here. You may also go to it straight from this page. A one-stop shop for all of your Facebook advertising requirements, including step-by-step instructions and recommendations for establishing new ad campaigns, analyzing and tweaking current ones, and learning from real-time reporting on the platform, this is a terrific resource. For your information, if your company or organization does not already have a Facebook business page, it is recommended that you create one before launching your advertising campaign.
How much does Facebook advertising cost?
After that, you’ll be brought to the Facebook ad center, where you may advertise your company or brand. After that, you’ll be requested to select the account you’d like to administer, as well as whether you’d like to produce advertisements or increase current organic content on the site. Select a new campaign and specify your desired outcome. You’ll be presented with a variety of alternatives to pick from, like increasing website traffic, receiving more messages, raising awareness of your business, generating more prospects, and more.
3. Select your target audience and placements
You’ll be faced with a plethora of options for how you’d want your material to be displayed once you begin working on your Facebook ad campaign, as well as some pretty in-depth options for selecting your target demographic and picking your ad placements. There are a plethora of possibilities when it comes to deciding where your Facebook ad will appear, so let’s go through some of the most popular:
- In-feed: If you choose this option, your advertising will appear in both the desktop and mobile news feeds on Facebook and Instagram.
- Right column: If you choose this ad placement, your advertising will appear in the right column throughout all of Facebook. Right column advertisements are only visible to users who are accessing Facebook on their computer.)
- Tales: If you pick this location, your advertising will be displayed to individuals who are reading stories on Facebook and Instagram (if you wish to do so!). Visit this page to see all of your available options for Facebook ad placement.
Facebook audience targets
Selecting your target audience may be done in a variety of ways, depending on your goals and objectives. Here are some alternatives for you:
- Placement: If you’re wanting to attract local customers to your business, you may target your advertising to certain towns, communities, and even nations to ensure that your advertisements reach the correct people. Demographics: You may narrow down your target audience by age, gender, education, job title, and other factors. The option to include those who have previously joined with your Facebook Page is available if you want to make your targeting as local as possible. (Alternatively, you may completely ignore them in order to attract a new audience!)
- Identifying the interests and hobbies of the individuals you wish to attract with your advertisement (whether it’s horror flicks or quilting!) allows marketers to offer your advertisements to interested parties. Advertising based on consumer behavior: If you want to reach just the most active consumers, you may target advertisements based on consumer behaviors such as previous purchases and device usage.
4. Set your budget and schedule
Additionally, you’ll be required to select your advertising budget as well as your advertising schedule. The social media platform advises that you run your advertising continually on a daily budget; nevertheless, you should be clear about your planned expenditure from the start and make adjustments when you witness the outcomes of your campaign in real time. We recommend that you begin with a small budget and test several target demographics before raising your daily expenditure.
Once you’ve selected and evaluated all of your options, you’re ready to plan your Facebook ad campaign! Creating a schedule for your advertising is as simple as selecting the time blocks you’d want your ads to run from a calendar within the Facebook ads management itself.
How long should I run a Facebook ad?
You might be wondering what the most effective type of Facebook ad content is. We have the answer for you: video. (Did you see where this was going?) Every day, around 3 billion hours of video material is seen on Facebook, with individual users spending an average of over 16 minutes each month watching video advertisements. Furthermore, it has been observed that video ad views surpass text and picture ad views by more than 1200 percentage points. However, if you’ve been putting off incorporating Facebook video into your marketing efforts in the past due to concerns about bandwidth or expense, we’ve got some excellent news for you.
What’s the best part?
However, before you begin designing, there are several important points to bear in mind:
1. Focus on your messaging and CTA
First and foremost, you’ll want to be very clear about what you want your video advertisement to do. It doesn’t matter if you’re trying to generate leads by urging a follow, drive sales by sending viewers to your website, or just raise brand recognition by telling a business narrative; first and foremost, choose what you want your video to do. If you’re looking for some inspiration, try one of our hundreds ofVimeo Create video templates, each of which includes a call-to-action (CTA) already pre-loaded.
2. Research your audience and develop your strategy
To create a successful Facebook advertisement, you must first have a thorough understanding of your target population. But that comes with experience: no business owner has a client crystal ball that reveals all they need to know about their customers at any one time. Fortunately, Facebook advertisements are excellent for this, since the platform’s audience curation is excellent for rapidly identifying your target audience by utilising the profile information of individuals who connect with your video and interact with it.
It’s possible that you won’t be able to pinpoint exactly who is backing your business, but you can make lots of educated assumptions.
Once you’ve identified some commonalities among your potential clients, you can utilize Facebook to build new audience segments that you may further segment based on factors such as gender, age, geography, and other factors.
How long can my Facebook video ad be?
Facebook’s mobile usage is currently outpacing all other social media platforms. As a result, your Facebook advertisements should be targeted at those little displays. When producing Facebook video advertisements for in-feed placement, use 1-1 layouts to ensure optimal performance on all devices, regardless of size. (To do this, simply choose “square” as your aspect ratio in Vimeo Create.) Creating content for mobile audiences has a number of distinct problems that must be considered when developing material for mobile consumers.
Whenever possible, choose wording that is big and easily read.
Make sure your messaging is effective regardless of whether or not your video is being played with sound.
4. Prioritize headlines and copy
In order to create a great Facebook advertisement, several factors must be considered, including the written word. Spend some time developing a compelling title for your Facebook ad that is both informative and memorable enough to catch people’s attention. A good Facebook ad title should be no more than 3 to 6 words in total, according to experts. Maintain a robust, lively, and readily skimmable structure. Copywriting is frequently where you’ll have the most opportunities to speak directly to your brand message (and where you’ll most likely include your call to action), so write, write, and revise your video script to create a video that has the most possible impact on your audience.
Here are a few brief pointers:
- Remember to keep your phrases brief and concise
- Language that is lively and energetic should be included. Define the issues and provide remedies to them. Don’t hide the lede or the CTA
- Instead, highlight them.
Consistency is key; keep sentences brief and to the point. Language that is dynamic and energetic should be utilized. Determine the nature of the problem and suggest possible solutions Make sure you don’t lose sight of your lead or your CTA.
5. Don’t underestimate the importance of your imagery
Whether you’re creating a video advertisement or a conventional page advertisement, it’s critical that you keep your thumbnail in mind. As soon as you publish your video ad to Facebook, you’ll be invited to select the picture that will appear first in a user’s news feed before the video begins to play automatically. This picture is significant because it may mean the difference between a few precious minutes of user attention and an unending scroll in a fraction of a second or less. You’ll have the option of uploading a new thumbnail picture or selecting one from your account or campaign’s gallery.
Despite the fact that Facebook has eliminated a regulation prohibiting the inclusion of text in Facebook ad photos, the company nevertheless suggests that you use as little text as possible.
Keep the majority of your material for your headlines and description copy, and just use a little amount of it in the thumbnail itself.
Make Facebook video ads in minutes.
When it comes to separating data and statistics about the effectiveness of your videos, Facebook advertising is really useful. Because to Facebook ad management, company owners and marketers can see exactly where every dollar of their marketing efforts has been spent on Facebook. You can also see how effective the campaigns have been in terms of reach, engagement, and click-throughs by looking at the statistics. In order to determine how much money you earn from Facebook advertisements, you must first collect this information.
If you’re someone who is comfortable with a little code, you can go even further into your company’s Facebook analytics by collaborating with the Facebook pixel to track conversions even further and create even more dynamic ad campaigns for your business.
Run tests with slightly different ad formats to evaluate which is the most successful, and closely watch the results of your videos to assess their successes (and failures!) to make your next step.
However, you won’t be able to determine success until you begin airing your video advertisements!
Highlight a use case
When it comes to brief in-feed or narrative video advertisements, you’ll want to get right into the action as soon as possible. When it comes to captivating an audience’s attention, demonstrating your items in ways that your consumers will really utilize them may be quite beneficial. Consider advertising a product by showing it being used by real people in order to increase the number of people who see it.
Introduce new items
With brief in-feed or narrative video advertisements, you’ll want to get into the action as soon as possible. When it comes to captivating an audience’s attention, demonstrating your items in ways that they will really utilize them may be quite beneficial. If you want to increase the number of people who see your product, consider showcasing it in action by real people.
Spell it out
You may include some snappy content in the video itself if your product or business need it to truly hammer home a value point. Clearly stating your worth at the outset can aid in the development of initial buy-in. Furthermore, it results in an advertisement that is high in effect yet low in runtime.
Target users nearby
You should take use of the fact that you are targeting consumers in a certain place by include that information in the ad itself! Creating a film that seems far more personal (and intimate) than a generic one is made possible by adapting your vocabulary to communicate directly to a certain set of people.
Make your Facebook video ad
You should take advantage of the fact that you are targeting consumers in a certain place in the ad itself.
Creating a film that seems far more personal (and intimate) than a generic one is made possible by adapting your vocabulary to communicate directly to a certain set of viewers.
How to Create a Facebook Video Ad that Gets Attention
So, you want to realize your full potential and achieve financial independence? In this FREE Masterclass, award-winning business leader, Eric Siu, will present his 5-Step Blueprint for Starting Your Dream Online Business That Provides You with Freedom and Fulfillment. To register, click here. Now is the time to reserve your spot by clicking here. In the absence of a face-to-face encounter, video is still the most effective medium for communicating your message to an audience. It is no secret that video is a powerful medium, and businesses who are serious about being heard resort to video to achieve their goals.
Providing you know how to create a compelling video advertisement that people will want to watch — and how to place it effectively on Facebook — everything is possible!
What’s the Big Deal about Facebook?
Just in case you haven’t heard, Facebook’s social media network is massive (2.23 billion monthly active users as of the second quarter of 2018), and it is growing at an astonishing rate: 11 percent each year on average. The fact is, it’s a location where your consumers spend a significant amount of their time and, without a question, it’s a place where you should be engaging with them. In addition to connecting with friends and family, Facebook provides users with the chance to connect with companies that they are interested in learning more about or connect with brands that they already enjoy.
It’s very unusual for Facebook users to make purchasing decisions based on information or advertisements they’ve seen in their feed, with some even clicking through to make a purchase right then and there.
News You Can Use:
- Ages 25-34 account for 29.7 percent of Facebook users (although, despite the fact that the 60+ population is smaller, Facebook is the most popular platform for this age group)
- Because 85 percent of Facebook’s daily active users are located outside of the United States and Canada, you have the chance to broaden your audience’s reach around the world. Facebook is available in 70 languages, allowing you to reach a worldwide audience. Make use of your statistics to find out where your admirers reside and to target your content according to their area or language. Furthermore, according to Facebook’s own study, all users are just 3.5 degrees apart from one another.
Gain access to your FREE checklist for transforming your video into a high-converting YouTube ad that doesn’t require you to spend a lot of money. Right now, you can get it for free by clicking here.
Do Facebook Ads Actually Work?
Gain access to your FREE checklist for transforming your video into a high-converting YouTube ad that doesn’t require you to spend a lot of cash. To get it for free right now, go to this link.
- The Benefits of Using Live Video (FacebookInstagram) to Promote Your Business
- The Top 5 Reasons Why Your Videos Aren’t Doing Well on YouTube
- Tips and Tricks for Making Paid Facebook Video Ads for Mobile Devices Like a Pro
- This book is titled The Ultimate Guide to Video Marketing.
Why Are Video Ads Better than Text Ads?
Using video in your Facebook ad is a certain method to stand out in a crowded feed, since 8 billion views and 100 million hours of video are seen every day on the social media platform. Video advertisements, as opposed to photographs or text posts, allow you to convey a story, explain your product, or demonstrate how your brand fits into a specific lifestyle. A few additional reasons why video is the most consumed form of content:
- Facebook videos receive 8 billion views per day–and 100 million hours of video are seen every day–so include video in your Facebook ad is a certain method to stand out in crowded feeds. Video advertisements, as opposed to photographs or text posts, allow you to convey a story, explain your product, or demonstrate how your brand fits into a specific lifestyle, among other possibilities. A few additional reasons why video is the most popular form of content:
3 Tips (+ Examples!) to Make a Facebook Video Ad that Stands Out
Using video in your Facebook ad is a certain method to stand out in a crowded feed, since 8 billion views and 100 million hours of video are seen every day on Facebook.
When compared to photographs or text posts, video advertisements have the opportunity to tell a story, explain your product, or demonstrate how your brand fits into a specific lifestyle. Here are a few additional reasons why video is the most popular form of content:
Examples we like:
Take, for example, the Google Chrome Speed Test video, which is a terrific example of an attention-getting strategy that works: A strong and literally exploding collection of visuals is shown in the film’s opening sequence (lightening, red paint splashing on a fake ear, a combusting potato). Close-up film of experiments with dramatic lighting captivates the audience: Chrome Browser vs. Potato, Chrome Browser vs. Sound Waves, and Chrome Browser vs. Lightning are just a few of the examples. Three tasks demonstrate the unadulterated speed of Google Chrome without the need for lengthy explanations.
- To wrap things up, the film finishes with a challenge to the audience to “Test It for Yourself.” Brilliant!
- When it comes to demonstrating the core value proposition of their product: support and comfort, Purple Mattress (the firm) employs a very distinctive stunt technique.
- The style of the atmosphere and the costumes used by the performers are quite odd, and the amusing anecdotes interwoven with product details make it difficult to put the video down once you start watching.
- Right now, you can get it for free by clicking here.
2) Make Sure Your Video Works Muted
The fact that 85 percent of Facebook videos are viewed with the sound turned off means that your video advertisement must function properly even when the sound is turned off. The proliferation of auto-play videos has prompted the majority of consumers to disable sound in their devices’ settings; thus, your video ad must catch attention whether or not it has sound. Here’s how you can go about it:
- Make use of large, strong headings and visuals. In the event that a Facebookvideo ad is muted, you may still deliver your narrative with text and visuals, according to Facebook. You may have seen similar techniques utilized by media firms such as NowThis or BuzzFeed with tremendous success
- Use visual storytelling to tell your own tale. A lot of the time, you don’t even need words or pictures to convey your message. If Charlie Chaplin could accomplish it, what makes you think you can’t? Incorporate powerful imagery into the tale to make it more compelling. Animations should be included. By their very nature, animations are very visual, which makes them ideal for use with muted videos. Consider writing your screenplay, and your entire concept, to be able to function without the use of a voice-over
- This will work particularly well for Facebook video advertisements. Subtitles should be included. The use of subtitles in Facebook video ads may not be the most glamorous technique to make your advertising operate on silent, but if you are restricted in your storytelling tools, at the very least ensure that your message is heard loud and clear
- Reminders to “tap for sound” should be included. The results of polls indicate that 80 percent of Facebook users are irritated when videos automatically play sound, which causes them to think adversely of the company. Choose a “tap for sound” approach instead, and make sure to add images that inform your viewers when they are allowed to activate the sound.
Examples we like:
The creators of this videoIntroducing the Lily Camera Drone demonstrate the attraction of their drone product in a unique way by structuring the film to deliver the following messaging without the use of words: Set to music, we get a close look at the aerodynamically engineered drone before flying along with it as it monitors snowboarders, kayakers, and hikers on their journeys across stunning settings, all while listening to music.
In clean, white letters, we are informed of the specifications and capabilities of the drone’s shots, with special emphasis placed on certain characteristics such as the tracking device’s waterproof case.
The Introducing Skyroam Solace: Your 4G LTE Global WiFi Hotspot and Power Bankad video serves as a dynamic example of a video that delivers its narrative aesthetically while also being entertaining (with a great descriptive name, by the way).
The creators skillfully detail the primary concept using pictures and text that express the features and benefits without relying on the audio component to transmit the messages to the audience.
You’ll notice that the film unfolds nearly in the form of a product brochure, with each important topic receiving the attention it deserves. Read on for more information:
- Instructions on How to Create a High-Converting Explainer Video
- The Reasons Why Videos Outperform Text, Despite the Fact That They Do Not Rank on Google
- With Facebook Video Retargeting, you may get 1,000 true fans in a short period of time. How to Create a Video That People Will Stay Interested in Until the End
3) Tell a Story and Use Social Proof
The majority of the time, advertising is something that interferes with viewers’ ability to watch a program or movie that they truly want to see. Instead than watching commercials, why not “skip the advertising and start sharing stories?” That’s exactly what the most effective advertisements accomplish. Consumers’ attention is valuable, and advertising experts understand that sharing stories that are worth their time is the key to winning them over.
- Tell a tale that is both interesting and captivating. Who doesn’t enjoy a well-written story?! The most effective strategy to maintain the interest of your audience is to build on a topic and use characteristics of storytelling such as emotional appeal, relatability, and sharability. Instead of just shoving your service or product in the face of the viewer and telling them why it’s amazing, consider telling a story about your service or product and then showing it to them. In studies, it has been found that just 5% of individuals can recall numbers, whereas 63% can recollect tales. Demonstrate your success via testimonials. Using real-life client testimonials, whether in the form of a video testimonial or a fan’s gushing statement in quotations, is an excellent method to instantly develop trust with your audience and future consumers and to increase sales. In fact, if you have testimonials from large corporations or clients, it may even entice individuals to collaborate with you or purchase your product.
- Tell a tale that is intriguing. Everyone enjoys a good narrative, after all. The most effective strategy to maintain the interest of your audience is to build on a topic and incorporate characteristics of storytelling such as emotional appeal, relatability, and sharability into the narrative. Instead of just shoving your service or product in the front of the audience and telling them why it’s amazing, think about the story that surrounds your service or product and then present it. However, according to studies, just 5% of individuals can recall facts, although 63% of people can recollect tales Testimonials should be prominently featured. Using real-life client testimonials, whether in the form of a video testimonial or a fan’s gushing statement in quotations, is an excellent method to immediately develop trust with your audience and potential consumers and to attract new ones. In fact, if you have testimonials from large corporations or clients, it may even entice individuals to cooperate with you or purchase your product.
Examples we like:
Saving a Bro You Know: The Brononymous Hotline, a Facebook advertisement from Organic Valley, is an amazing example of effective narrative and attention-grabbing content: Throughout this video advertisement, comedy serves as the major vehicle, which lends itself to a scenario in which muscled “bros” sip protein shakes containing “questionable components.” Organic Valley’s hero product is here to “rescue the guys” from the dangers of synthetic protein and to make their exercises more valuable.
- It’s creative and entertaining, and it even includes “secrecy” testimonies that play on the stigma associated with organic protein, as well as a Brononymous Hotline that really urges readers to connect with social media in order to receive vouchers to check the product out for themselves.
- Continued with the metaphor, the narrative concludes by urging viewers to visit SaveTheBros.com for more information!
- Throughout the video, the firm does an admirable job of providing the audience with an interesting plot that captures their attention from the beginning, all while marketing the product – a collaboration platform designed to help adults work more efficiently.
- The one thing that is certain is that it is quite difficult to take your attention away once you have been immersed in what the wonderful little characters have to say.
- Read on for more information:
- How to Conduct Audience Research Prior to the Production of an Explainer Video
- There are nine tips to closing sales with video content. Using Facebook Audience Insights to Generate More Marketing Ideas is a good example of this. 12 types of video content that viewers enjoy watching and are very engaging
Other Considerations to Make Your Facebook Video Ad Stand Out
Square videos take up more screen real estate in a Facebook feed, especially on a mobile device, than traditional-sized, horizontal videos, which take up less. Additionally, making your videos square is a smart method to ensure that they are prepped and ready for Instagram advertisements.
Don’t Forget a Title and Description
Often, if viewers don’t get the hook of a video straight away, they’ll go back and read the title or description of the video instead. Make your title engaging and descriptive, and create a description that is both exciting and instructive so that people will want to watch the rest of the video. A sneak peek at the material might be enough to pique their interest in some situations.
Evaluate Your Analytics
Follow up with your Facebook video ad after you’ve been testing it for a few days to see how well it is doing. Change your target demographic to reflect the viewers who are most engaged with your video — or even test some fresh creative in the title, description, or video copy — to see what works best for your video.
Continue to experiment with the variables until you achieve your original advertising objectives!
Include a Strong Call to Action
Your Facebook video ad is meaningless if it does not provide viewers with a “next step.” In order to ensure that your audience understands what you want from them, include a short but unambiguous call to action at the conclusion of your message, such as “Click to shop,” “Get started with,” or “Visit website to discover more.” Download a bonus file for free: Find out how to make your video into a high-converting YouTube ad without spending too much money by downloading your FREE checklist.
Right now, you can get it for free by clicking here.
With no “next step” for viewers, your Facebook video ad is completely ineffective. In order to ensure that your audience understands what you want from them, include a short but obvious call to action at the conclusion of your message, such as “Click to shop,” “Get started with,” or “Visit website to discover more.” Download a free bonus: Find out how to make your video into a high-converting YouTube ad without spending too much money by downloading your FREE checklist today! To get it for free right now, go to this link.
Creating effective Facebook video ads that convert requires the use of nine tools.
- Ensure your video works properly when muted
- Tell a story and incorporate social proof into your video
- Use the square video format when creating your content Don’t forget to provide a title and a brief description. Review Your Analytical Results
- A strong call-to-action should be included.