As I studied major influencers and other leaders on LinkedIn, here are the tactics that generated the highest level of engagement.
- Post about issues that are relevant to your network.
- Post about real problems that people are facing.
- Use the first-person when you post.
- Use an image of a face.
- Post your own articles.
What types of LinkedIn posts get the most engagement?
Unlike other popular social networks, text posts tend to outperform image posts and video on LinkedIn. You should still test and use both but the majority of my posts this past year have been text-based, not image- or video-based. Be sure to test post formatting because every audience and niche is different.
What type of posts work best on LinkedIn?
According to a recent study, LinkedIn posts between 1,900 and 2,000 words in length perform best and gain the greatest number of views, likes, comments, and shares. The same study found that how-to and list-style posts receive the most attention.
How do I share a LinkedIn post with my network?
Reshare a Post
- Click Share under the post you want to share. In the Share popup, write a comment or use “@” to mention people, companies, or schools. You can also use a hashtag (#).
- Select who you want to share the post with.
- Click Post on the bottom right corner.
How do I get more post interactions on LinkedIn?
Photos courtesy of the individual members.
- Offer Some Sort Of Intellectual Property.
- Write And Post Consistently.
- Become A Value-Add.
- Build Relationships Beyond Likes.
- Be Interested In Others First.
- Show Your Face.
- Be Educational And Promote Others.
- Identify What Sets You Apart.
How do you beat LinkedIn algorithm?
Build a Strategic Network Connections are perhaps the most important factor when it comes to “beating” the LinkedIn algorithm. Come up with a game plan. Try to connect with 2-5 new people per week and engage with their posts. Offer an introduction through direct messages when you invite people to connect.
What makes a great LinkedIn post?
Post with large word counts perform well. Posts between 1900 and 2000 words perform the best and gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn Shares. Posts written in language reflecting a positive sentiment tend to get the most LinkedIn shares and likes.
What is the best size for a LinkedIn post?
LinkedIn post image size LinkedIn recommends an aspect ratio between 3:1 and 2:3 and images with at least 552 x 368 pixels to avoid cropping. However, we suggest doubling the dimensions—1,104 x 736 pixels—so your images won’t appear pixelated on larger screens.
How do you post professionally on LinkedIn?
Here are 10 strong LinkedIn post ideas you can put to use right away and what you can accomplish with each.
- Try Original Long-Form Content.
- Share Industry-Adjacent Content.
- Research the Latest and Greatest Trends.
- Do a Little Bragging.
- Find Tips, Tricks, and How-Tos.
- Post Videos and Presentations.
- Make Predictions.
Can you share your own post on LinkedIn?
You can reshare existing public posts from other members or LinkedIn Pages and add your own ideas or questions to share with your network. To reshare a post on LinkedIn: Click Share under the post you want to share. In the Share popup, write a comment or use “@” to mention people, companies, or schools.
How do I create a LinkedIn Post?
How to create a LinkedIn post in 3 steps?
- Choose a template. Preset or custom. 14,99 secs. Open our free graphic editor, select a template from our LinkedIn post template library to get started quickly.
- Tune your design. LinkedIn post & headers, banners, etc.. 22,76 secs.
- Download. Free download of your graphics. 260,93 secs.
How do I post on LinkedIn 2021?
To start, sign in to your account and head to the top of your Home feed. Click on Start a Post and then on the camera/photo icon. This will allow you to upload an image to share with your fellow LinkedIn connections. You can click on Select images or simply drag and drop an image directly.
Create LinkedIn Posts that will Engage your Network
LinkedIn is a fantastic platform for professional development as well as for generating business prospects. According to the Information Marketing Institute, 92 percent of B2B marketers utilize social media to distribute content to their target audiences. Therefore, many individuals are eager to expand the number of contacts they have on LinkedIn as a result of this development. However, having a large number of contacts on LinkedIn does not imply that you are using the platform successfully.
Is your network actively participating in your LinkedIn postings on a regular basis?
After all, we use social media to connect with people, and it’s gratifying to know when someone finds value in what we’ve shared with them.
Let’s break the “post and wait” loop once and for all.
Step one: Optimize your LinkedIn profile
Be careful to evaluate your LinkedIn profile to ensure that you are presenting the most professional picture possible before you begin working on increasing interaction with your LinkedIn postings. There are various factors that make up a successful LinkedIn page. The top three are as follows:
- Someone is more likely to read your profile if you have a professional headshot. A compelling headline is the first thing that people encounter when they search for your name and photo on the internet. It should be succinct and captivating
- The following is a top-notch summary: People will get to know you better if they read your overview. Include your most impressive professional accomplishments and demonstrate how you can assist those with whom you want to establish a relationship.
People who view your postings will be more likely to engage with you if you do these things. Check out this little video for further information on how to snap a fantastic shot.
Step two: Measure your level of engagement
It’s important to first examine your existing level of interaction with your LinkedIn content in order to know where you’re starting from when trying to raise the amount of people that engage with your material. This will serve as your starting point, and it is simple to measure.
- Sign in to LinkedIn.com. Select “me” from the drop-down menu in the top right corner.
Your personal dashboard will emerge, which will provide information such as how many people have visited your profile, how many times your posts have been read, and how many searches you have appeared in so far this year. For the time being, we are just concerned with the second figure: the number of times your article has been seen. To assist you in increasing that number, follow the instructions below!
Step three: Get to know your LinkedIn network
Obviously, the most effective strategy to increase the number of likes, comments, and shares on your LinkedIn postings is to provide content that others in your network find interesting. In order to do so successfully, you must learn more about the people in your network. It is true that your network begins with the number of first-level connections you have, but it is actually much larger than that—it includes all of the people who are connected to you through your first-degree connections, as well as all of the people who are connected to them through their first-degree connections.
Because anytime one of your first-degree connections likes, shares, or comments on one of your posts, it is visible to all of their connections, which includes all of your second-degree connections.
Furthermore, if one of their connections also reads and loves your article, your post will be shared with their connections as well.
This may also be thought of as your level of influence in a situation.
It will take some research on LinkedIn to do this, but we promise that it will be well worth your effort! Mr. Neil Patel, well-known social media expert, demonstrates how to achieve this step by step. Based on the steps we took above, here is a summary of our findings:
- Select “me” from the drop-down menu in the top right corner. Select “see profile” from the drop-down menu. Select “show connections” from the drop-down menu.
People who have decided to directly connect with you on LinkedIn are known as your first-degree connections. They are people who have either requested to connect with you or been requested to connect with you by someone else. Because LinkedIn is a professional network, it is likely that these individuals are already familiar with your industry. If this is not the case, now is a good opportunity to consider other people with whom you might network in order to widen your reach and influence. Take a few minutes to complete this task, but don’t get caught up in it for too long—your network is already much larger than you realize, and the next steps will assist you in tapping into it.
Look at the top of the page, where it says “first.” To view the menu in its entirety, click on it.
Check the box labeled “2nd,” as indicated in the image below, and then click “apply.” Now, LinkedIn will show you the total number of individuals who are connected to all of your direct connections—can you see how much larger that number has grown in recent months?
Take a minute to go over this list and learn more about each individual.
Step four: Create quality content
Having gained a deeper understanding of the people in your LinkedIn network, you can begin to create and publish information that they will find interesting. The first thing you must ask yourself is: Who are you attempting to reach out to within your network? Don’t fall into the trap of saying “everyone.” There isn’t a single post that will appeal to everyone. Even if your network is still in its infancy, it is likely to be quite diversified in nature. Each post you publish should be targeted at a specific subset of the individuals in your network with whom you intend to interact.
- What are the themes that they are interested in?
- If you share items that are directly relevant to them, you will notice a higher level of interaction.
- The greater the degree to which you link your position to their business requirements, the greater your chances of success.
- Linkedin content that individuals publish themselves generates the most effective articles as well as the most beneficial form of engagement.
- Using other people’s content to promote engagement is still beneficial, but speaking in your own voice will help you improve engagement in a way that will help raise your company’s revenue.
- From the main LinkedIn page, just select “create an article” from the drop-down menu.
- As an authority in your field, you should communicate with your audience from a first-person point of view.
- Don’t forget to check your work for spelling and grammar errors after you’ve completed.
- As an added bonus, LinkedIn allows you to incorporate a photo with your posts, which is something you should absolutely consider doing.
The performance of posts with photos is superior to that of those without photographs, with pictures of human faces being the most effective. It all comes down to human contact; your audience will respond most positively if they feel as though they are communicating on a personal level with you.
Step five: Evaluate your progress
Take a look at your dashboard on a regular basis to discover which posts are getting the most attention. Has your network fallen in love with their sense of style? Is it a matter of particular interest to you? What about the ones who didn’t perform as well as the others? Create fresh, high-quality material takes time, but it will boost the interaction you receive from your connections, which will allow you to grow your impact. Take notes on what you’re doing, and make modifications as needed to keep increasing your engagement.
Are you addicted to the social networking site LinkedIn?
Whether you like it or not, LinkedIn is a tried-and-true platform for virtually any business-related activity. Do you want to establish your company’s brand? LinkedIn is a wonderful location to begin your search. Do you like to promote any content and participate in debates about the newest marketing strategies? There’s no need to look any further. However, the majority of people misunderstand LinkedIn, and as a result, the majority of LinkedIn material is terrible. Horribly. Honestly, I’d pay you a lot of money if you could create a Chrome extension that would prevent any timeline post from appearing that had the terms “millennial keynote speaker” or “growth hacking influencer.” Please, only serious queries will be considered.
Learn how to get a high level of interaction on LinkedIn by following these steps.
1. Quick + Informative Native Videos Grab Attention on LinkedIn
When it comes to the number of hours spent on social media sites, the majority of people put in a significant amount of effort. Continue reading below for more information. People spend over an hour every day on YouTube, more than 30 minutes on Facebook, and equivalent amounts of time on both Snapchat and Instagram, according to data from Statista. It adds up to almost six years of social browsing throughout the course of a person’s lifetime. LinkedIn, on the other hand, is not the same. When compared to other social media platforms, LinkedIn is utilized far less often and for a shorter period of time.
- With a generous approximation, that equates to only 24 minutes each day in a 5-day work week.
- People on LinkedIn scan quickly and efficiently, so providing a link to your current blog article and anticipating 100 link hits and a dozen shares isn’t practical.
- Because video content is frequently brief and succinct, it has dominated LinkedIn’s content landscape.
- Continue reading below for more information.
- Short snippets of information?
- Discussions that last longer or deeper digs into a topic?
- Using native video, Allen Gannett, CEO of TrackMaven, is able to engage with his audience in short bursts by saying the following: Videos with captions that are around 30 seconds in length are filmed on his phone and submitted immediately to LinkedIn by him.
- Using a single question, he interviews high-level performers in the marketing area in order to gain some information without taking up too much of the viewers’ time.
- However, while interviewing high-level industry experts isn’t always practical for everyone, the lesson is clear: Short native films that are entertaining and informative gain attention on LinkedIn.
They are more valuable than links to new content since they convey more information. Consider including a short and educational video series in your LinkedIn material to provide some variety.
2. Keep it Simple Stupid: Text-Only = Big Wins
Twitter, like LinkedIn, is another of those underutilized social media tools that people either adore or despise depending on their point of view. In most cases, when you ask someone what their favorite social media network is, Twitter is not at the top of the list. Instagram and Facebook, for example, are generally the big winners. However, the reality remains that Twitter does have one thing correct about their platform: It all started with a simple, largely text-based posting style that has since grown in popularity.
- Continue reading below for more information.
- As it turns out, simple text updates on most social media networks are no longer the standard.
- You don’t want to keep doing the same thing as everyone else, do you?
- In marketing, we were taught that pictures, graphics, and anything other than plain text were essential for generating engagement.
- Essentially, it’s a novel variation on the phenomenon of banner blindness.
- This is most likely a contributing cause to the decline in engagement.
- Example: John Espirian dominates LinkedIn content by employing eye-catching emoticons and largely text-based material, such as the following: Why?
- Continue reading below for more information.
- Keep things simple the next time you go to LinkedIn to increase interaction.
3. Stop Using LinkedIn as a One-Way Street
Nowadays, social media is considered a joke in the marketing industry. Why? Because every single marketer uses the same strategy: send out a barrage of promotional emails and then disappear. Heck, I’m one of those that does it. We regard social media as a tool that allows us to reach a large number of people with our content. And, yes, people are interested in it. We, on the other hand, are not always willing to participate. We just presume that people will click, comment, and otherwise interact with us.
- See what’s missing in this picture?
- However, if there is no reciprocity, it is unrealistic to expect the relationship to continue.
- Make a comment on your blog article.
- Inquire about your audience’s opinions.
- Don’t just post anything and walk away expecting a flood of traffic.
- Look for other viewpoints and invite anybody to participate in the conversation.
- Continue reading below for more information.
- He is eager to receive criticism, diverse points of view, and further information from a variety of sources.
Treat your LinkedIn audience as though they are actual individuals and not just a number. Speak with them. Find out what they think about your specialty or tactical ideas by asking them. Humans are fascinated by genuine talks. Isn’t that a shocker?
4. Write Better Content Directly on LinkedIn
The majority of users use social media for a single, overriding purpose: to drive traffic to a certain location. However, when it comes to LinkedIn, keeping individuals on the platform itself may frequently result in higher levels of participation. While it’s good to get a few hits on your most recent article, it’s unlikely that this is your cash cow strategy. Do you want genuine engagement? Stop disseminating links that 99 percent of your audience will never see or use. It’s just not worth it.
- While this may not result in immediate traffic to your website, you will be concentrating on the long term.
- Continue reading below for more information.
- In addition, you don’t have to win them over on your own website right away.
- In fact, I’m not sure I’ve ever seen a greater execution of the concept before.
- He uploads brief blurbs that are focused on narrative and continue on his branded hashtag: LetsGetRejected.
- Continue reading below for more information.
- With the native article feature on LinkedIn, every time you publish a new piece, your contacts are notified, providing you an additional opportunity to generate more interaction than you would otherwise receive by adding to your feed organically.
- However, that will not be of much assistance to you.
- They are looking for something quick and entertaining to read to break up the monotony.
LinkedIn is an infinite, enormous, dark pit of self-promotional stuff that is both shameless and obnoxious. You check in for a few minutes every day to see posts that are essentially the same as before: XX SEO Helpful Hints! Joy. It’s something we’ve seen before. Every single day. Since the inception of LinkedIn. Advertisement Continue reading farther down this page. For your articles to stand out on LinkedIn and truly generate interaction, create native videos that include direct calls to the debate in the comments below, and then take the initiative and start the topic yourself.
Stop treating LinkedIn as if it were a one-directional street.
Post, then comment and connect with people who enjoy your post in order to keep them up to date on your progress.
People populate LinkedIn with valuable stuff that is only marginally promoted. When you depart from the standard, you will see much higher levels of persistent engagement. More LinkedIn Marketing Resources are available at:
- A group of 11 LinkedIn experts share their favorite unconventional LinkedIn marketing hack
- How to Get the Most Out of Those Exorbitant LinkedIn Cost Per Clicks
- When it comes to productivity, influencers outperform their competitors.
Credits for the image Photograph courtesy of Pixabay Unless otherwise stated, all screenshots were captured by the author in September 2018. Continue reading farther down this page.
3 LinkedIn Prospecting & Sales Strategies
Are you a member of LinkedIn, but are unaware of what it can do for you or how to make the most of the platform? You are not alone in your feelings. Despite the fact that many business owners, corporate executives, and sales professionals have LinkedIn profiles, they seldom use this social networking site to its full potential in terms of posting, following, engaging, and marketing. LinkedIn is still the most effective social media platform for professionally communicating and connecting with B2B prospects, as well as for remaining top-of-mind with existing contacts.
In this article, you’ll learn some simple strategies and tried-and-true ways for utilizing LinkedIn to prospect and improve your sales.
What is Sales Prospecting?
When it comes to sales prospecting, it is the process of locating and connecting with fresh leads in order to convert them into sales prospects for your company. As the initial step in the sales process, it is also one of the most important. You will not be able to go through the sales flywheel unless you have prospective possibilities who are familiar with your company.
LinkedIn Sales Prospecting Techniques to Outsell Peers
Leaders in social selling generate 45 percent more sales opportunities than their peers. They are 51 percent more likely to meet sales quotas and outsell their counterparts who do not utilize social media, according to the study. There are three essential tasks you can take to use LinkedIn and produce results if you want to be one of those social selling leaders that outsells your competition and outsells your peers.
- Reduce or eliminate spelling problems, slang, and information that is self-laudatory in nature from your profile by improving it. Also, please get a professional photograph taken. Prospect and engage– provide useful information, corporate tidbits, and other value-adding content
- Introduce yourself to new people, reach out to existing contacts, and be friendly and engaging.
- Make use of LinkedIn’s capabilities– make use of recommended connections and current connections to meet new people, and consider upgrading for even more tools, such as the Sales Navigator.
Optimize Your Profile
LinkedIn features– utilize recommended connections and current connections to meet new people, and consider upgrading to have access to even more tools such as the Sales Navigator.
Prospecting may be divided into two categories: inbound and outbound. Inbound prospecting comprises publishing articles, corporate tidbits, and other useful material in your feed and private groups, as well as participating in online forums. This attracts prospects to you and invites connections to “in” to learn more about what you have to offer. Postings that are useful provide value and demonstrate knowledge. They have the ability to start a conversation and encourage contacts and prospects to follow you; they may generate a flurry of activity.
- They are not have to be written by you, however an occasional piece written by you might assist to improve your public image.
- If you’re a blogger, please feel free to utilize your blog postings in this forum.
- Nothing irritates followers more than seeing their favorite posts and getting to know you, only to hear nothing from you for an extended period of time.
- The other side of not publishing is that they will completely forget about you and forget about your existence.
- To interact, make a point of responding to comments, even if it’s only a “like,” and joining private groups on social media.
- You may fine-tune your target audience using them, which is especially useful if you have hundreds or thousands of connections.
Participate in and be present in the group on a regular basis in order to be effective. Respond to people that contact you in a genuine and sincere manner (no automated answers!).
- Share good stuff on a regular basis
- Create articles and blog content that is valuable to your readers. Join and take part in group activities
“Sharing consistent, valuable third-party material on LinkedIn resulted in the generation of 11 new B2B prospects, nine of which were converted into sales.” That equates to an 81 percent success rate!” The Client of Atomic Revenue Outbound prospecting is when you ask to connect with others, seek additional information from an existing connection, send someone a private message, ask for an introduction through another connection, or ask to join a private group on social media.
Using the “ask your network” function, you may narrow down your search for a certain individual in your network to a very specific person in your network (found in the Post area).
Connections with prospects and outreach to existing contacts may be accomplished in four different ways:
- Look through your existing relationships. You can check who they are connected to and who has commented on their postings by looking at their profiles. Inquire about connecting with others in their network
- You can also take a look at LinkedIn’s suggested connections for further ideas. These are based on your background, occupation, the groups you belong to, the school you attended, and other factors that you have in common with others. You’ll also be able to discover if they’re related to someone you know. Examine your present relationships to see who you have in common with them. Similar organizations should be checked out as well as talents and schools, as well as those who comment on postings and those who have visited your profile. Find a point of convergence
- Sending a note to your connection request will allow you to personalize it.
How to Compose Your Request-to-Connect Message
The chat will begin when you send a message. Inquire about the candidates’ backgrounds. Start a conversation instead than asking for something right away — this comes seem as fake and sales-y. Consider the words “know, like, and trust.” Not a sprint, but a marathon, is what we’re up against. Make an effort to be helpful. Send links to publications, promote local events or webinars, and so much more. Once you’ve established a mutual back-and-forth communication channel, request that it be turned off.
- Inquire about meeting for coffee or attending a local networking event. In the event that a new connection expresses an interest in what you do, always inquire whether you may provide information. It is not enough to just send it to him/her or add him/her to your email list. Do not ask for favors or introductions unless you have first demonstrated your worth to your new relationship. Before you ask for anything in return, do something kind for him or her.
Use LinkedIn Tools to Connect with Efficiency
As previously said, LinkedIn employs algorithms to assist you in discovering amazing contacts who have things in common with you and recommending that you connect with them. Once you’ve established a connection based on your “things-in-common,” this method is quite effective and may lead to a genuine relationship. To make use of this list, first navigate to My Network (which can be found in your profile), then spend a few minutes looking through the suggested list, selecting people you’d want to connect with, sending a personal message, and expanding your network.
- You may also send messages to current contacts by going to the Manage My Network area in the sidebar, clicking on “connections,” and entering their email addresses. It’s likely that you haven’t developed a strong personal relationship with many of them. If you go to the profiles of your connections, you will be able to click on their connections (located immediately beneath their name/title) and connect with them as well. You’ll have the link to a shared connection, and you’ll be able to send a message indicating that you have it
- Another alternative is to browse down the profiles of your contacts and check under the “Highlights” section of their profiles. “.Steph Nissen can introduce you to 29 contacts at ABC firm,” reads the prompt in one section. “.Steph Nissen can introduce you to 29 connections at ABC company,” reads another section. Make use of this
- LinkedIn also has a Sales Navigator tool that offers enhanced search capabilities, recommended leads, CRM connectivity, and other features. Use it. It has a monthly fee, but the company says that consumers are 51 percent more likely to meet their quota if they utilize it.
People spend time on most social media sites, but they INVEST time on LinkedIn, according to research.
Get the Most Out of Prospecting in Minutes per Day
LinkedIn, like every other component of your lead generation and prospecting strategy, is only effective if you put in the effort. To get the most out of your efforts, begin by filling up your profile in a timely and professional manner. Participate in the discussion by posting and commenting on the material. Look for people with whom you share a shared interest and ask to connect with them, or if you’re already linked, start a conversation with them. Make an effort to be personable and refrain from focusing on making a speedy transaction.
Also, take use of the LinkedIn features that help you grow faster and with less work.
Take some time to post, interact with others, and connect with other business professionals.
And, best of all, it’s free!
You may reach out to Atomic Revenue if you have any questions regarding this post or would want a no-obligation, free revenue assessment to identify the best lead approach to help you achieve your company objectives. Lead generation, LinkedIn, and sales conversion are some of the topics covered.
How to Create Engaging Content on LinkedIn
The typical user spends around 2 hours 24 minutes per day on social media sites such as YouTube, Facebook and Instagram; however, this cannot be true for LinkedIn, which receives less than a quarter of that time. The fact that this is a B2B platform where people read quickly and efficiently is precisely why you should not approach your content marketing strategy on LinkedIn in the same manner that you would approach your content marketing strategy on other social networks. Initiating and maintaining compelling material on LinkedIn may look difficult at first, but it is a strong tool for building your personal brand and reputation as a thought leader in your field, while also sharing your company’s culture with prospective new consumers.
First and first, understanding your audience is essential, and it’s important to remember that each group responds to material in a unique way. Generation Xers, on the other hand, are more inclined to seek out information that teaches, inspires, or helps them develop their abilities, whilst millennials choose content that keeps them informed about pertinent trends. It is your responsibility to understand who your target audience is and what kind of information they want to see in their feed.
What makes people engage?
In order to generate interesting content, it is necessary to evaluate the kind of material that people are truly interested in participating in. An investigation by LinkedIn found that the following are the top 5 reasons why users interact with information on the platform:
- It’s instructive or informative: 62 percent of respondents agree
- 61 percent of the population is meaningful to me
- In order to keep up with the current fashion trends: 48 percent
- It aids in the development of skills: 38% of respondents say so.
What type of content should you share?
Provide your viewers with stuff that they will find interesting. When creating or sharing material on LinkedIn, consider if it informs, solves a problem, educates, or entertains the audience. It’s preferable not to share anything if it doesn’t meet any of these requirements. The following are some of the issues that generate the most interest:
- In this industry, trends and news are prevalent (89 percent)
- Tips and best practices are prevalent (86 percent)
- Jobs and skills are prevalent (78 percent)
- And industry events are prevalent (75%). Product or service information: 72% of the population
- Employees’ points of view: 67 percent
Tips and Best Practices
When looking for third-party material, consider using a content aggregator such as AllTop.com, which can supply you with an array of daily news and articles from across major websites that you can share with your audience. This demonstrates that you are current and up-to-date on industry news and trends, so increasing your reputation and confidence within your network and farther afield.
Consider whether your organization has a blog or a content curation site that can provide content assistance for your customers. If this is the case, it might give a lot of information to share with your target audience. Caution should be exercised in not simply sharing company-related posts, as this may detract from your professional brand credibility by being overly salesy and promotional of your firm.
Target an 80 percent personalized or third-party content with your point of view linked in the headline and a 20% corporate post mix that showcases relevant technologies or goods that demonstrate what you can do to assist your audience in succeeding.
Add a teaser
Remember to include your own insights or perspective in the headline of any third-party article you share. This will allow you to demonstrate your own expertise for the greater good of your network while demonstrating that you are more than just a content re-sharer who posts a simple hyperlink and image to prove that you are not just another link and image spammer.
Make it snappy
For a LinkedIn post to appear in the news stream, the maximum length is 1,300 characters, which is roughly equivalent to 200-250 words. However, because the majority of users tend to skim their feeds, try to convey a convincing argument in as few words as possible.
Make an effort to include three relevant hashtags in your message. Use of tags such as remark, share, and like should be avoided.
It is not enough to just create and distribute information; it is also necessary to ensure that the appropriate material is delivered to the appropriate audience. A thorough grasp of your target audience and what motivates them, as well as a regular stream of honest, relevant, and inspiring material that generates interaction, are all required for effective use of LinkedIn. Check to see that your profile is up to date before diving into the world of Social Selling and creating original content.
LinkedIn 2021 engagement guide
Since the beginning of 2017, the practical advice provided here has significantly increased the number of views and engagement on my LinkedIn profile.
- Terminology (posts and articles)
- LinkedIn engagement strategies
- And Conclusion.
- Tip 1: Post solely text-based updates on LinkedIn
- 2. Emojis should be used in LinkedIn postings
- Three-point strategy: Like your own LinkedIn postings. The fourth recommendation is to share and integrate your own LinkedIn postings
- Comment on other people’s postings as a fifth tip Tip 6: Make use of native LinkedIn video
- Tip 7: Encourage participation as soon as possible once material is published. Tip number eight: Don’t publish too much. Tip 9: Don’t get carried away with hashtags. Tip 10: Tag individuals only when absolutely necessary. Tip 11: Use the “follow first” method to your advantage. Creating an Experience item for the job title you desire is tip number twelve. Tips 13 and 14: When posting links, use the write-post-edit technique.
- What exactly do all of the LinkedIn view counts mean? When it comes to LinkedIn photographs in posts, what is the optimal size? Is it OK for me to submit updates on my LinkedIn Page? Engagement statistics from my genuine LinkedIn profile
- When it comes to the LinkedIn algorithm, Let’s wrap things up.
I posted an article for Social Media Examiner in the summer of 2017 on how to improve LinkedIn engagement, which has received more than 10K shares. This piece is a follow-up to that article. My LinkedIn profile views have increased from around 90 views per 90 days to 4500 views in the same timeframe – that is, more than 45 times as many individuals have looked at my profile since the beginning of the year. The effect has been even more pronounced in terms of views of my blog postings. My posts used to receive approximately 100 views on average, but my current average is 7200 views each article.
Steve Phillip is a LinkedIn trainer who works with Linked2Success.
To make LinkedIn work for you, you must first develop a strategy and then constantly apply that strategy.
Terminology: posts and articles.
Your LinkedIn postings are likely to generate the most interest and interaction. Listed below are a few definitions that may help you understand what kind of postings are allowed on LinkedIn.
LinkedIn posts are analogous to Facebook status updates or Twitter tweets in terms of content. The small individual messages that appear on your timeline when you access your LinkedIn account using a web browser or the LinkedIn mobile app are known as “inline messages.” Character limits for LinkedIn posts:
Articles on LinkedIn are the equivalent of blog postings on your company’s website.
LinkedIn Pulse and LinkedIn Publisher are two tools that you may be familiar with. These are the names used to refer to the section of LinkedIn where you may submit your own content. Articles on LinkedIn might be quite lengthy:
Previously, anytime you published an article, your connections would be notified through email. This has now been discontinued. A tiny percentage of your network may still receive an email notification when you post an article these days, but the vast majority will not. If you do decide to produce LinkedIn articles, you’ll have to market them yourself, just like you would for content published on your own blog or website. Lyndsay is a web designer based in Cambridge. Jammy Digital is a company that specializes in digital music.
John has assisted me in avoiding costly LinkedIn blunders and has saved me months of research time on my own.
Tip 1: Write text-only posts on LinkedIn.
Posts tend to receive far more engagement than articles (for more information on the differences between posts and articles, see my definitions above). According to my data, postings that are solely text in nature surpass ones that include photos and videos. Seemy actual data has additional information about this. Due to the fact that these links redirect users away from LinkedIn, LinkedIn’s algorithm dislikes postings that contain links to external websites. As a result, LinkedIn’s ability to display advertisements to you is limited.
At a bare minimum, attempt to write enough to cause LinkedIn to display the “see more” prompt on your profile.
Here’s an illustration: A example post demonstrating the’see more’ link on the LinkedIn desktop application.
Tip 2: Use emojis in LinkedIn posts.
Posts that are solely text are the most engaging, but it doesn’t mean you have to limit yourself to using regular characters. Emojis may bring a splash of color and personality to your social media postings. They are particularly effective as headers and list markers. Here’s an illustration: Emojis may be inserted into practically any text field using the following keyboard shortcuts: Emoji keyboard shortcuts for the Mac (white) and Windows (blue) (black)
Tip 3: Like your own LinkedIn posts.
This is always the most contentious of the suggestions. I’m keeping it in as a memento of what I used to advertise and as a reminder of what I used to do. Caution should be exercised in its application. No one wants to be the person who discovers something they enjoy first. As if being the first person on the dance floor were a good thing. Between 2017 and 2019, I “self-liked” a number of my postings. I believed that this helped to increase my visibility a little bit. I’m no longer bothered by it now that my posts receive a lot of attention.
Tip 4: Share and embed your own LinkedIn posts.
You may copy the URLs to your LinkedIn postings and then share those links on other social media sites, such as Twitter and Facebook. If you already have a significant following elsewhere and want to enhance your interaction on LinkedIn, this is an excellent technique to employ. You may take things a step further by including links to your LinkedIn postings on your website or blog.
Repurposing content and increasing interaction on your articles are both made easier with this feature. Copy the link to a blog post or the embed code to use on your website. This method was extensively used in my blog post about advanced LinkedIn tips, which you can read here.
Bonus tip for link copying.
Instead of copying the link to a LinkedIn post, you may copy the link to a specific remark on the same LinkedIn article. Adding a link to a LinkedIn remark is simple. This is a helpful function if you want to direct people to a certain remark, which is especially beneficial because comments are not shown in chronological order. When encouraging someone to “look at the fifth remark,” there is little use in telling them to do so because LinkedIn may rearrange the order as it determines which comments are most relevant.
Tip 5: Comment on other people’s posts.
Don’t just use LinkedIn as a broadcast channel; engage with others’ postings and articles by like and commenting on them. If you do this often, you will remain on that people’s radar, and they will be more inclined to reciprocate when you produce your own posts and articles for them.
Top tips for writing good LinkedIn comments.
- At the very least, write a few of sentences
- Make advantage of space between paragraphs (on a desktop, use a double return to do so)
- Add something that adds value to the current topic rather than something that detracts from it. Only include people in the post if the content is really important to them. Avoid include links unless the topic is really significant and there isn’t enough room to describe it in the remark (which can be up to 1250 characters long)
I’ve created a whole post about how to make effective comments on LinkedIn.
Tip 6: Use LinkedIn native video.
To share video on LinkedIn, upload it directly to the platform rather than copying a link to YouTube or another video hosting site into the text box. Video content that is posted directly in the LinkedIn app or through the LinkedIn browser version performs far better than external videos, according to the data. The following are the specifics of the LinkedIn native video:
- Maximal video duration is fifteen minutes, maximum file size is five gigabytes, and the maximum resolution is 3840 x 2160 pixels (4K).
Here’s an example of native video content: An example of a native video on LinkedIn The good news is that LinkedIn now allows you to add subtitles to your native videos as well. The pen symbol may be seen in the top-right corner of your video when it is uploaded to LinkedIn. Captions that have been prepared as SRT files can be added using this method. If you need to generate subtitles for your videos, consider using a service like Rev. They charge $1.25 per minute to make video captioning. More information about video captioning may be found here: Make video subtitles for your videos.
Bonus video tips.
Those that are square in shape take up 78 percent more screen area than videos that are landscape in shape. In order to capture people’s attention, the square (1:1) format is the most effective format, especially on mobile devices such as smartphones. In the words of Buffer, square video has greater “thumb-stopping power” than rectangular video. Keep in mind that many users use LinkedIn in the workplace, which means that the sound is frequently turned off for privacy reasons. If you include captions in your films, they may find them more beneficial – as well as others who are deaf or hard of hearing (subtitles).
Tip 7: Encourage engagement soon after content is posted.
The initial few of hours following the publication of a post might be critical in deciding how well that post performs in terms of engagement. I don’t believe there is a best time to post, but I do believe in being available to promote participation in your pieces when they are published. The “set and forget” strategy of content sharing via third-party automated systems is unlikely to result in the early interaction that can assist give your postings a boost within the LinkedIn network, according to the research.
When users gather in a group, they commit to respond to one other’s postings by like, commenting, and sharing them as soon as they become public. Your engagement should feel genuine, rather than forced or staged.
Tip 8: Don’t post too much.
Because LinkedIn posts have a lengthy shelf life, posting too frequently might result in a post’s engagement potential being diminished if it is competing for attention with another of your posts. I propose that you publish no more than once a day at the most. If you publish twice in a day, give yourself at least a few hours between each post. While blogging too much is not a good idea, commenting too much is not a terrible idea either. It is recommended that you remark at least 5 times for every post you make.
Tip 9: Don’t go hashtag crazy.
The recommendation from LinkedIn for 2019 was to use no more than three hashtags in each post. According to research conducted in 2020, it is advisable to utilize between three and nine hashtags every post. Leave your hashtags to the conclusion of the post in order to make it more readable. Create hashtags for each post that include a blend of personal branding tags as well as popular, relevant tags.
Tip 10: Tag people only sparingly.
Tagging someone in a post is a good technique to grab that person’s attention because tags almost always result in a notification being sent to the person who was tagged. People frequently overdo this, tagging a large number of people in their posts in an attempt to generate interaction. This is, in my opinion, a poor practice. No one wants to be a brick in your tag wall, which is understandable. Others should only be tagged if the information is really relevant to them. Badging individuals about your post using direct messages rather than tagging them is also a poor form of social media etiquette.
If they don’t, then simply let it go.
Tip 11: Use the “follow first” strategy.
In the case of frequent content creators who already have a substantial number of connections (say, at least 1000), it may be more prudent to encourage people to follow you rather than connect with you on social media platforms. I go into further detail in this video, which I shot after a year of experimenting with “follow first” mode:
Tip 12: Create an Experience item for the job title you want.
If you’re looking for work, your LinkedIn profile should include a work position that includes the job title you’re seeking for. The logic behind this is illogical: how can you display a title for a profession that you are not currently performing? Because you will not be noticed in searches by possible employers who are searching to fill this position until you do this, you will have difficulties in obtaining employment. The solution is to change your profile and add a new item to the Experience area of your profile.
As a consequence, you’ll end up with an Experience item that makes it appear as though you’re working for yourself in the capacity you want.
Add an Experience section for the employment role for which you wish to be discovered. According to Luiz Carlos Oliveira Junior, who discovered that job seekers were not showing up in search results unless they had a suitable title in their Experience area, he shared his insight.
Tip 13: Use the write-post-edit method for posting links.
Direct links to other websites should not be included in your LinkedIn postings since the LinkedIn algorithm dislikes promoting anything that directs people away from the network. More information may be found at:How to share links on LinkedIn.
What do all the view counts mean on LinkedIn?
I’ve published a piece regarding the number of times a post, an article, a video, or a profile is seen. Take a look at this right now: View counts on LinkedIn are explained.
What’s the best size for LinkedIn images in posts?
Images with a resolution of 1200 630 pixels are ideal for posting on LinkedIn. This size is also appropriate for Twitter. You may use many photographs in your LinkedIn postings, but the outcome is cluttered in my opinion. Keep things basic by using only a single photograph.
What about images in LinkedIn profiles?
I propose that you include a banner picture on your LinkedIn profile – this is the lengthy image that appears behind your profile photo (if you haven’t already, submit a professional headshot as your profile photo right now). If you’re offering a product or service, the banner picture is an excellent opportunity to reinforce your branding or create a call to action (for example “purchase my book” or “sign up for my newsletter”). The ideal picture size for your LinkedIn profile banner is 1584 396 pixels in width and height.
If you’re using LinkedIn mobile, your profile photo is located in the center of the banner.
Add your email address and/or phone number to the banner if you want to be more visible.
Should I post updates on my LinkedIn Page?
With LinkedIn Page postings, don’t expect to see a great deal of engagement from your audience. Personal blogs tend to do far better than business ones, so if you want to stand out, I recommend going down that road. You might be wondering why you should have a LinkedIn Page in the first place. I’ve written a little bit about it below. Take a look at this right now: Is it necessary for me to have a LinkedIn Page?
My real LinkedIn engagement data.
The following are the actual statistics for my LinkedIn postings. This group of items has been classified into the following types:
- Text-only postings are those that include simply text. Text postings containing a single picture are referred to as image posts. Video: video that has been published directly to LinkedIn, rather than being shared from YouTube or another source
- Document: any documents that are embedded in the page, such as PDFs or PowerPoint presentations
|Type||Average Likes||Average Comments||Average Views|
From August 2018 through December 2020, the data is available. You may make a comparison between the data presented above and those I submitted to Social Media Examiner in 2017:
|Type||Average Likes||Average Comments||Average Views|
Data from the month of August 2017. Seeing an increase in my view statistics demonstrates that consistency breeds growth.
About the LinkedIn algorithm.
Due to the fact that the algorithm on LinkedIn cannot display you all of the material created by all of the people you follow, it must make judgments based on what it believes is the most relevant to you and what it believes will keep you engaged on the platform for the longest period of time. Ultimately, LinkedIn’s objective is not to assist you, but rather to benefit itself and its shareholders. It accomplishes this by retaining you on the site for as long as possible, increasing your chances of upgrading to a premium account and responding to advertising efforts.
With each response, LinkedIn gains a better understanding of your preferences so that it can provide the best service possible in the future.
For more control over what you see, it is recommended that you unfollow those who provide information that does not educate, entertain, or inspire you on a regular basis.
This may be accomplished by utilizing theLinkedIn Followingscreen. It is important to note that unfollowing someone on LinkedIn does not imply that you have disconnected from them. For additional information, check the article myfollowers versus connections.
Let’s wrap up.
The LinkedIn engagement tactics listed above have assisted me in significantly increasing the number of people who have seen my content and my profile. If you follow my recommendations, you will see a significant increase in interaction on your LinkedIn feed. Keep in mind that more involvement leads to increased awareness, which, over time, may convert into increased business.
More LinkedIn goodies.
Since 2017, I’ve been working on developing the LinkedIn Learner Lounge, which will teach you how to be more productive on the social media platform. And it’s all completely free. Social media learning center on LinkedIn
In order for B2B enterprises and personal brands to get better outcomes from their websites and LinkedIn profiles, I generate constantly beneficial material for them. 6 chapters of Content DNA are available for listening (free, no signup). Do you like my work? Make a little gift to assist in the continuation of this material.
How can LinkedIn marketing help my business? — Glide Agency
If you understand how LinkedIn works and act properly, it can be a really effective tool for company promotion. Even though many business owners dismiss LinkedIn as nothing more than a recruiting platform, it actually provides excellent opportunities to network, generate leads, and establish your brand. Furthermore, because LinkedIn marketing is often overlooked, doing it correctly can provide a significant competitive advantage.
Is LinkedIn marketing actually effective?
Most certainly, you’re devoting a significant amount of time, money, and effort to getting your company discovered. And, unless you’re doing something truly extraordinary, you’re also facing the difficulty of positioning, which is conveying why you’re a better alternative than the “other guy.” When it comes to business-to-business companies, face-to-face networking is essential. This was a challenge throughout much of 2020, with social distancing, restrictions on gatherings, and event cancellations contributing to a smaller pipeline of leads than might otherwise have been the case; however, the future looks brighter.
Furthermore, having a strong LinkedIn marketing strategy reinforces your offline efforts; the prospects you meet at a networking event will almost certainly Google you afterwards, and creating a personal and company LinkedIn profile that communicates your value proposition is an opportunity to showcase your company in a way that will ensure you are remembered by your target audience.
Isn’t that impressive?
When it comes to LinkedIn, a lot of attention is paid to how to use it for B2B marketing, and how the platform works to generate leads for B2B organizations.
For one thing – as Hubspot correctly points out – the audiences that you’re trying to reach are not just professionals; they’re also individuals with purchasing power who make decisions about how they spend their money.
The creation of engaging material that audiences respond to, whether by like or commenting, increases the likelihood that that update will be shared with people of their network who might otherwise be unaware of your company’s existence. Win!
Using LinkedIn for business marketing
Now that we’ve persuaded you of the value of harnessing LinkedIn for marketing purposes, you’re undoubtedly asking how LinkedIn marketing truly works and how you can take advantage of the available opportunities. Here are our top recommendations for creating a platform for your business. Let’s start with some of the fundamental concepts: Determine who your target audience is. In what ways do you want to reach out to people, and how are you going to do so? Not all leads are created equal, and attaining a positive return on investment (both in terms of money and effort) needs more than just saying the right things; it also demands saying them to the right people.
- Profiles are quite important, so make sure that both your personal and business profiles are in tip-top shape.
- Encourage your staff to do the same thing you are doing.
- For example, our elevator pitch is succinct and to the point: “We are Glide, the Digital ROI Agency.” “We assist firms in determining a direct return on investment from their marketing and media expenditures.” In a nutshell, this is who we are and what we do.
- Optimize the content of your page for search.
Make sure to provide high-quality information on a consistent basis; according to LinkedIn, “the more often you share content that your followers interact with, the higher your Page will rank in search results.” Finally, provide relevant links, such as those to your company’s home page and pertinent product/service sites.
And now, the nitty-gritty
Develop a strategy for reaching out to others. So you’ve established your target audience, your profile is up to date, and you’ve optimized your website for search. You’re ready for others to come across you and discover you. We’ve got you covered, inbound! However, this is only one side of the LinkedIn marketing coin, to put it another way: with outbound marketing, you may uncover new customers for your products and services. Referring back to your description of who your audience is, consider what keywords you can use to find them, what groups they could be part of, what hobbies they might have, what positions they might occupy, and so on.
- Provide a tool for social media managers, for example.
- You get the gist of it.
- Create material that is valuable to your audience.
- Avoid creating “salesy” material; instead, focus on creating content that informs and engages readers.
- In this, we can speak for the fact that when visitors like you browse through our blog’s amazing collection of thought leadership articles, it yields positive consequences.
- In the same way, you may offer readers a taste of your knowledge, convey your personality, increase your “likeability,” and encourage them to conduct business with you.
Finally, don’t overlook the importance of rich media marketing: a platform for digital asset management Among the findings of Webdam’s research are the following: visual intelligence is increasing, the typical person becomes distracted in 8 seconds, and posts with images generate 6.5 times more interaction than those with simply text.
More information may be found in their stunningly visual and memorable infographic, which can be seen here.
Look at the fantastic guide on exploiting thought leadership on LinkedIn, and read our blogs on the secret sauce to developing brand love and what the pros have to say about content marketing.
When it comes to sponsored advertising, LinkedIn may be really effective.
Furthermore, while they’re on LinkedIn, they’re wearing their “business hats,” which means that if you’re giving a solution that excites them and has the potential to benefit their company, they’ll pay attention to what you’re saying.
To be clear, Facebook is still a terrific platform for reaching people and converting like crazy when done correctly; but, LinkedIn has distinct benefits of its own and a lot of untapped potential; by getting in there before your rivals do, you can kick business objectives in the shins.
- Make use of Sponsored Material to get your greatest content in front of the right people in the right places at the right time. By placing your updates front and center in front of relevant people that you would not have otherwise reached, you can increase the size of your following. There are a variety of alternative options for launching ad campaigns on LinkedIn, including Message Ads, Dynamic Ads, and Text Advertisements. Check out Campaign Manager, LinkedIn’s all-in-one advertising tool, which may help you reach more people. The software allows you to create a budget, pick campaign objectives (such as clicks vs impressions), and manage the campaign’s schedule. Target and retarget your advertising! Using Campaign Manager, you may select from 20 distinct audience characteristic categories, including interests, member groups, talents, company name, and much more, to ensure that your message is sent to the appropriate individuals at the correct time. And once you’ve contacted them once and they’ve responded well, you can utilize retargeting to keep the momentum going.
Test, measure, and respond are the three steps. Analytics are essential for determining what is and isn’t working for your company, as well as who it is collaborating with on those efforts. Use A/B testing to acquire insight into your audience’s behavior and then adjust your strategy and tactics as a consequence. Famous American businessman and marketing icon John Wanamaker once stated, “Half the money I spend on advertising is squandered; the difficulty is, I don’t know which half.” If he could see what marketing analytics has made possible today, Wanamaker would be overjoyed.
Get a link in, with LinkedIn
As you’ve seen, LinkedIn may be an excellent tool for reaching professionals who are in decision-making positions at both their places of employment and their places of residence. A wide range of clients, from startups seeking equity investment to professional services organizations aiming to boost visibility and complete sales, have benefited from our very efficient LinkedIn marketing campaigns. Want to learn more about how to use LinkedIn marketing to connect with and convert prospects? Let’s have a conversation.