How Much Is Bad Data Costing Your Company? (Correct answer)

Dirty data can cost you more than sales, it can permanently damage your relationship with your customers. Bad data costs U.S companies three trillion dollars per year, according to IBM. A study by Gartner has found that most organizations surveyed estimate they lose $14.2 million dollars annually.

How do you calculate cost of poor data quality?

COPQ formula Determine the time period that you’re evaluating- this will narrow the scope of your data. Then add together the total waste / variation and multiply that by the amount of time spent fixing an issue. The result value should be your company’s cost of poor quality.

What is the business value of data quality?

From a financial standpoint, maintaining high levels of data quality enables organizations to reduce the cost of identifying and fixing bad data in their systems. Companies are also able to avoid operational errors and business process breakdowns that can increase operating expenses and reduce revenues.

What is the impact of poor data quality?

Poor quality data can seriously harm your business. It can lead to inaccurate analysis, poor customer relations and poor business decisions.

What is poor data quality?

Poor-quality data can lead to lost revenue in many ways. Take, for example, communications that fail to convert to sales because the underlying customer data is incorrect. Poor data can result in inaccurate targeting and communications, especially detrimental in multichannel selling.

What makes up cost of poor quality?

Cost of poor quality (COPQ) is defined as the costs associated with providing poor quality products or services. Internal failure costs are costs associated with defects found before the customer receives the product or service.

What contributes to the cost of poor quality?

Every processes contributes to the cost of poor quality. Sales and marketing are processes that do contribute to the cost of quality too. For example, sales people can enter the order wrong, can contribute to lost sales with a faulty sales process, or spend too much time with the wrong customers.

What are the 6 dimensions of data quality?

Data quality meets six dimensions: accuracy, completeness, consistency, timeliness, validity, and uniqueness. Read on to learn the definitions of these data quality dimensions.

How do you collect high quality data?

6 Tips to Collect Quality Data

  1. 1) Identify what you want and need to measure.
  2. 2) Select the appropriate data collection method/s.
  3. 3) Create a system for collecting your data.
  4. 4) Train your staff.
  5. 5) Ensure data integrity.
  6. 6) Collaborate with researchers and evaluators.

What is high quality data?

High-quality data is collected and analyzed using a strict set of guidelines that ensure consistency and accuracy. Meanwhile, lower-quality data often does not track all of the affecting variables or has a high-degree of error.

How does data negatively affect a business?

Not only does poor data cost businesses money, but it slows down the whole organization. All employees are affected by it, leading to reduced productivity. This includes workers, managers, leaders, data scientists, customer support, and so on. Partial data leads to poor decision making and mistakes.

What are the consequences of poor quality in the business?

The consequences of poor quality include: loss of business, liability, productivity, and costs.

How poor quality affects the business?

The cost of poor quality comprises not only the costs resulting from product defects, but also company processes, practices, or functions that generate defects and errors. Poor quality can also weaken consumer relationships, damage your brand, and add major operational and financial costs.

What are 4 causes of lower quality data?

Common causes of data quality problems

  • Manual data entry errors. Humans are prone to making errors, and even a small data set that includes data entered manually by humans is likely to contain mistakes.
  • OCR errors.
  • Lack of complete information.
  • Ambiguous data.
  • Duplicate data.
  • Data transformation errors.

What do you do if you have bad data?

The following four key steps can point your company in the right direction.

  1. Admit you have a data quality problem.
  2. Focus on the data you expose to customers, regulators, and others outside your organization.
  3. Define and implement an advanced data quality program.
  4. Take a hard look at the way you treat data more generally.

What are the most common data quality problems?

The 7 most common data quality issues

  1. Duplicate data. Modern organizations face an onslaught of data from all directions – local databases, cloud data lakes, and streaming data.
  2. Inaccurate data.
  3. Ambiguous data.
  4. Hidden data.
  5. Inconsistent data.
  6. Too much data.
  7. Data Downtime.

The Costs of Poor Data Quality

Hawaiian Airlines passengers were astonished to learn that their tickets — which had been meant to be free award flights — had really cost tens of thousands of dollars when they arrived on the island last spring. An airline booking application that had been programmed incorrectly unintentionally charged client accounts in dollars instead of airline miles was to blame for this. A ticket that was meant to be redeemable for 674,000 miles ended up costing $674,000 USD, which was an all-time record!

In many cases, the performance of a company’s data may be used to determine its worth; nevertheless, poor data quality can have severe consequences in terms of financial loss, productivity loss, missed opportunities, and reputational harm.

The Financial Cost of Data Quality

Hawaiian Airlines passengers were astonished to learn that their tickets — which had been meant to be free award flights — had really cost tens of thousands of dollars when they checked in for their trips last spring. An airline booking application that had been programmed incorrectly unintentionally charged client accounts in dollars instead of airline miles was responsible for this. A ticket that was meant to be redeemable for 674,000 miles ended up costing $674,000 USD, which was an all-time record high for the airline!

In many cases, the performance of a company’s data may be used to determine its worth; nevertheless, poor data quality can have severe consequences in terms of financial loss, productivity loss, missed opportunities, and reputational harm.

Data Quality’s Cost to Productivity

This is about more than just cash and cents. Employees are frustrated by bad data because it causes them to believe their performance has suffered. To provide an example, every time a salesman picks up the phone, they rely on their conviction that they have the proper data – such as the phone number – of the person on the other end of the phone line. A failure to do so results in a call being placed to a phone number that no longer exists, wasting more than 27% of their available time. Accommodating incorrect data is a time-consuming and expensive endeavor.

According to Forrester Research, data quality is such a widespread problem that almost one-third of analysts spend more than 40 percent of their time reviewing and confirming their analytics data before it can be used for strategic decision-making.

Due to the fact that it is distributed among apps, especially on-premise systems, there is no one comprehensive image.

These concerns reduce productivity and cause workers to perform an excessive amount of physical labor.

According to interviews and expert estimates, data scientists spend anywhere from 50 percent to 80 percent of their time entangled in the more prosaic task of gathering and organizing chaotic digital data before they can begin to mine it for valuable insights.

Data Quality’s Reputational Impact

Poor data quality is not only a financial issue; it may also have a negative impact on a company’s reputation. Companies make (often incorrect) assumptions about the condition of their data, according to the Gartner study Measuring the Business Value of Data Quality. As a result, businesses face inefficiencies, exorbitant expenditures, compliance concerns, and customer satisfaction difficulties. As a result, data quality in their organization is left uncontrolled. Customer satisfaction has a negative influence on a company’s reputation because consumers might share their unpleasant experiences on social media (like in the example at the beginning of this article) and so damage the company’s reputation.

During a conversation, they may even require a customer to confirm the product, service, and customer data, extending handling times and losing client trust in the process.

Case Study: Poor Data Quality at a Credit Card Company

In addition to causing financial hardship, poor data quality can also have a negative impact on a company’s image. According to the Gartner reportMeasuring the Business Value of Data Quality, companies make (often incorrect) assumptions about the condition of their data, and as a result, they continue to encounter inefficiencies, unnecessary expenditures, compliance concerns, and customer satisfaction problems. Thus, data quality in their firm is left uncontrolled as a result of this situation.

When data discrepancies are left uncorrected, employees may begin to doubt the legitimacy of the underlying data as well.

  • In the case of a specific field (for example, the field “brand name”), a merchant can make changes to it. When the field translation is attempted prior to reporting, it fails and is reported as “null.” It appears that the brand name of the business has seen an erroneous decline in transactions
  • When a dip occurs, it is unreported for several weeks since it is lost in the averages of hundreds of other companies that they sponsor.

It was necessary for the data quality team to correct the original data before the data analytics effort could proceed. This set back the data analytics endeavor. Meanwhile, the organization was pursuing wrong business strategies, which resulted in wasted time for all teams, diminished credibility for the data analytics team, increased confusion over the dependability of their data, and the creation of lost or inaccurate judgments based on incorrect data. Anodot’s AI-Powered Analytics solution automatically learns the usual behavior of each data stream and flags any anomalous behavior in the data stream in question.

This saves time and energy by ensuring that choices are made on the basis of comprehensive and accurate information.

Applying Autonomous Business Monitoring to Ensure Good Data Quality

It is critical to reduce the sources of poor data in order to mitigate the negative consequences of bad data. In the end, the data quality of an organization is everyone’s concern, regardless of whether or not they have direct oversight over the data. It is possible to employ Artificial Intelligence to translate massive amounts of big data into reliable business information in a short period of time. Machine learning can automatically learn the regular behavior of your data metrics, then detect and inform you if there is any deviation from the norm.

Every stakeholder, including data scientists, business managers, and knowledge workers, has a responsibility to adopt the finest methods available to guarantee that incorrect data does not have a negative influence on crucial choices.

Written byAnodot

Anodot is the world’s leading provider of Autonomous Business Monitoring solutions. Anodot’s machine learning technology is used by data-driven enterprises to detect business events in real time, allowing them to cut time to detection by as much as 80 percent and alarm noise by as much as 95 percent. Anodot has already assisted clients in reclaiming millions of hours and dollars in time and income.

What can Autonomous Business Monitoring do for you?

Make an appointment for a discovery call. It’s quick and straightforward, and it’s a great opportunity to see what we’ve done for other companies in your industry.

Bad Data Costs the U.S. $3 Trillion Per Year

Take a look at the following illustration: Every year, $136 billion is spent. According to the research firm IDC, the global big data business is expected to be worth $1 trillion in 2016. This result should come as no surprise to anyone with a vested interest in large data sets. However, here’s another number to consider: In 2016, IBM estimated that the cost of poor quality data in the United States alone was $3.1 trillion per year. While the majority of individuals who deal with data on a daily basis are aware that incorrect data is expensive, this amount is mind-boggling.

  • Leaders would be wise to have a better understanding of the potential that improved data quality presents, and to take use of those opportunities to the fullest extent possible.
  • And it is both time-consuming and expensive to do so.
  • They don’t consider reaching out to the data originator, explaining their requirements, and assisting in the elimination of fundamental causes of problems.
  • Take a look at the illustration on the right.
  • Although it corrects the vast majority of mistakes, some do get through to clients.
  • ), packages shipped to the wrong address, and demands for cheaper billing.
  • When salespeople deal with incorrect prospect data, they waste time; when service delivery workers deal with incorrect client orders obtained from sales, they waste time.

Such secret data warehouses are quite costly. They serve as the foundation for IBM’s annual revenue of $3.1 trillion. Managers, on the other hand, should be more concerned with the costs to their own companies than they should be with the costs to the economy as a whole. Consider the following:

  • The amount of time that knowledge workers squander in hidden data factories, seeking for data and detecting and fixing flaws, as well as searching for confirmatory sources for data they do not believe
  • 50 percent According to CrowdFlower, 60 percent of the time that data scientists spend cleaning and organizing data is spent cleaning and organizing data. According to two basic instruments, the so-called Friday Afternoon Measurement and the “rule of ten,” an estimate of the proportion of total cost connected with hidden data factories in simple activities is 75 percent.

There is no secret to lowering the costs of faulty data – you just need to throw a bright light on those hidden data factories and decrease their impact as much as possible to achieve success. The aforementioned Friday Afternoon Measurement, as well as the rule of ten, both contribute to shining a sharp light on the situation. The awareness that hidden data factories constitute non-additional value-added effort has the same effect. Take another look at the method described above to see what I mean.

  1. No reasonably well-informed external consumer would be willing to pay a higher price for these procedures.
  2. By taking efforts to eliminate these inefficiencies, you will be able to devote more time to the more value tasks that they will compensate you for.
  3. It is just irresponsible to rely on inaccurate information or to pass it on to a consumer.
  4. It should be self-evident that the only way to lower the size of the hidden data factories is to stop producing as many mistakes as possible.
  5. It is up to Department A to accept that it is a source of additional costs for Department B and to put out the necessary effort to identify and eradicate the core causes of mistake.
  6. Obviously, I don’t want to make things appear any easier than it actually is.
  7. Sorting out your requirements as a client may be time-consuming, and it is not always evident where the data comes from.
  8. Nonetheless, the great majority of data quality concerns produce results.
  9. When so much is going wrong with data, it’s difficult to see any form of future for the industry.
  10. There is no better potential in data than there is for everyone save a select few.
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The cost of bad data: have you done the math?

Bad data is detrimental to a company’s bottom line. According to Gartner research, poor data quality is believed to be responsible for an average of $15 million in lost revenues each year by organizations. In this article, we discuss the cost of inaccurate data and why it may be time to clean up your data. It’s important to understand the scope of the problem before attempting to estimate the cost of faulty data. It is predicted by the International Data Corporation (IDC) that the total quantity of data on the planet would increase from 33 ZB in 2019 to 175 ZB by 2025.

Businesses that manage and optimize their data efficiently may deliver improved services to their consumers, enhance decision-making, increase efficiency, and ensure regulatory compliance with minimal effort.

The use of high-quality data leads to improved company choices, improved marketing, and more profitable business connections.” Founder and CEO of REaD Group, Jon Cano-Lopez Nobody, however, predicted that it would be simple.

In the context of Big Data, there are a number of current and evolving difficulties, including the following:

  • The growing regulatory environment, which demands organizations to guarantee that they collect and use data in a way that is compatible with applicable laws
  • The practicality of dealing with the enormous volume and complexity of data throughout the organization in an integrated manner
  • The difficulty of extracting relevant insights from the massive amounts of data that have been collected and then acting on those findings
  • Adapting to the rapid pace of technological development – such as machine learning, artificial intelligence, and other unforeseeable technology breakthroughs
  • There is an increase in the amount of “poor data,” which includes information that is erroneous, out of date, or irrelevant.

The proliferation of poor data is a significant hindrance to organizations’ efforts to maximize the strategic benefits that data may give, while simultaneously creating a compliance risk to such organizations. Indeed, according to a study conducted by Royal Mail Data Services, organizations feel that erroneous client data costs them an average of six percent of their yearly profits each year. Perhaps more concerning, more than a third were unsure of how much it was costing them. Incorrect data can result in a variety of losses, including lost time spent tracking down nonexistent customers (such as duplicate contacts or duplicated email accounts), as well as poor decision-making based on incomplete or inaccurate information.

  1. It is “clean data,” not “bad data,” that is essential to meeting the enormous challenges posed by Big Data – as well as realizing the potential benefits that can be derived from it.
  2. Clean data may be characterized as data that is accurate, up-to-date, uncorrupted, and relevant, and that has been sourced in the proper manner.
  3. Do you have a dependency on erroneous information?
  4. In this comprehensive report with data and insight specialists, REaD Group, you will learn what organizations must do to develop a mature data culture and ensure that reliable data becomes the standard in their organizations.

Consequently, while clean data is essential for businesses of all sizes, larger organizations with complex data requirements stand to gain the most from a combination of more effective marketing campaigns, more efficient spending, and reduced compliance risks and associated brand damage, among other benefits.

  • Incorrectly utilizing contact information for deceased contacts or those who have moved away – which can harm your brand and waste money
  • Keeping personal data for a longer period of time than is required for the purposes for which it was collected – in violation of GDPR Article 5 (e)
  • It is possible to collect several duplicate data sets, which can lead to skewed decision-making, corrupted insights supplied by a machine learning system, or resource waste.

Companies said that they were struggling with erroneous data, and 43 percent reported that they had seen’some’ data-driven projects fail, according to Dun and Bradstreet. These findings appear to imply that organizations with poor data are more likely to face project failures than other companies. Marketing: A direct marketing strategy that makes use of high-quality data is effective in reaching the proper target contact with the appropriate offers. Sales leads and marketing ROI both increase as a result of this.

  1. They can guarantee that no one is forgotten or overlooked if they have access to comprehensive and accurate data.
  2. Companies must keep clean data in order to comply with the General Data Protection Regulation (GDPR) and other worldwide data protection standards.
  3. Protect your brand by doing the following: By implementing best practices in data quality, you will be able to defend your organization’s brand and reputation.
  4. In today’s data-driven society, clean data is no longer a choice for businesses looking to increase their return on investment: it is becoming increasingly important to their operations.

Clean up your act and keep it up. Do you have an opinion? We’d be delighted to hear it! Please let us know what you think in the comments section below. Image courtesy of Gerd Altmann through Pixabay.

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Part 2: The cost of Poor Data Quality

To be successful in business, we must recognize that data is a commodity and that the quality of our data is critical since it represents a real financial investment. To get right down to business, Gartner and D B have done some incredible research into determining the true monetary value of data. According to both sources, the average cost of a single record is $1 USD per record. Resolution costs around $10 USD per record on average, while the cost of rectifying erroneous data is approximately $100 USD per record on average.

To have a better grasp of the reasons why bad data is created in the first place, I recommend that you read the First Part of my Series, which can be found by clickinghere.

This is due to their failure to properly value, regulate, and trust the information that constitutes their organization.

Based on his research, Rongala A. published a list of the following numbers in April 2020 on the cost of poor data quality:

  • According to, firms lose between $10 and $14 million USD every year as a result of inadequate data management. According to, over 80 percent of businesses say they have lost money as a result of data difficulties. According to Integrate, around 40% of all leads include erroneous information. It has been alleged that staff at MIT Sloan are forced to spend half of their time dealing with data quality duties. According to, organizations experiencing mail delivery troubles lost almost 30% of their income as a result of insufficient data, in addition to the 21% of businesses that suffered reputational harm. According to Gartner, data scientists spend around 80 percent of their effort cleaning and organizing data.

This is a remarkable set of facts, and they should raise worries among businesses and instill a feeling of urgency in them to act quickly and effectively to address this underlying and sometimes unseen threat. How, on the other hand, can you detect and quantify the costs of data quality issues? What’s the best place to begin? In 2015, O’Brien T. published an outstanding essay on how to aggregate and assess the cost of poor data quality, which can be found here. When it comes to accounting for data quality in business systems, O’Brien assembled a number of ideas from academics and practitioners, which I’ll summarize in the next section.

P., there are three major categories into which the expenses associated with poor data quality may be classified:

  1. The real expenditures incurred as a result of using poor-quality data
  2. It includes the expense of the evaluation and inspections necessary to determine if the processes in issue are operating effectively and whether the wrong conclusion is the consequence of poor data quality
  3. Additionally, the cost that emerges from operations when the ultimate outcome is the enhancement of the existing data quality is considered.
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In addition to a more general categorization of expenses, Loshin, D. concentrated on a more granular level of grouping and categorized his costing categories according to their influence on the organization. This can have the following consequences:

  • Operational-which is defined by concerns relating to short-term operational procedure
  • Tactical –which is defined by system failures as a result of insufficient data, and which is mostly a medium-term concern
  • A strategic choice is described as having a long-term or future consequence as a result of a decision being made based on incomplete information. Each impact group contains a sub-group for expenses associated with discovery, rectification, and prevention.

Eppler and Helfert (M) developed the following Data Quality Cost Taxonomy in addition to the previously mentioned: As long as there is a discussion regarding the legitimacy of the evaluation and the expenses associated with low-quality data, there will be a disagreement. As previously stated, certain expenses are visible to the organization, and a monetary valuation may be determined by assigning them to either an Operational or a Capital Expenditure category. The indirect (also known as unseen) costs, on the other hand, may not be apparent until after the repercussions have shown themselves.

As a result, Ge and Helfert revised the topic to include three more components, which are as follows:

  • Information quality assessment, information quality management, contextual information quality, and information quality management

Every source of data – from both internal and external sources (see Part 1 of my series) – must be collected, cleansed, validated, merged, enriched and linked into a single complete and accurate view (this is also what we are doing with Clarity Omnivue ® and the Golden Record Management – read some success stories here). Accuracy + Completeness + Timelines + Cross-System Consistency are the criteria used to assess the quality of the data collected. That is to say:

  • Accuracy in providing the correct information to the correct entity
  • Completeness occurs when the information reflects all of the entity’s relevant characteristics. When the most recent and current information is accessible, it is said to be timely. Intersystem Consistency occurs when there is no contradicting information across all sources of information inside the organization

Final words for this post: I understand how tough and painful this road can be, and I understand that sometimes it is difficult to know where to begin. I hope you have found this article informative and helpful. You should be able to see from this section of my blog series that there are several techniques and studies available to assist you in developing a framework for assessing and evaluating how significant a problem data quality may be for you and your organization. In the same manner that I have in the past, I would be glad to collaborate with you in order to better understand your present status or any problems that you may have on your journey to data quality.

T. O’Brien’s Accounting for Data Quality in Enterprise Systems was published in 2015. 2015, volume 64, number 4, pages 442-449 of the journal CENTERIS/ProjMAN/HCist

The cost of poor data quality

Photo courtesy of Artifical It’s remarkable to see how the majority of people nowadays recognize that artificial intelligence is the way to go when it comes to being a market leader, regardless of the industry in which you work. However, in order to properly create and implement artificial intelligence solutions, a route must be traveled, and that journey is not an easy one! Data is one of the most significant crucial variables (along with all of the technical complexity around an ML solution) that determines whether or not an AI project will succeed, but are we taking into consideration the fact that we require data of high quality?

  • When am I able to claim, “I have enough information”?
  • Let’s get started with these questions!
  • However, although it appears to be a straightforward procedure, it is not.
  • Realistically, there are a variety of factors that influence the quantity of data required, including the use case being investigated, the complexity of the problem, and even the technique that is used.
  • When it comes to records obtained from real-world systems, there is no such thing as perfect data!
  • But first and foremost, let us define what constitutes high-quality data in the first place.
  • So, does this imply that the same data will have the same quality across a range of application scenarios?

What is the relationship between data quality and machine learning?

“High-quality datasets are critical for creating machine learning models,” according to this essay, which I strongly recommend you read.

Do you already have a plan in place to deal with your data quality concerns, or do you continue to believe that they do not exist?

What if I told you that your Data Scientists spend 80 percent of their time searching for, cleaning, and attempting to organize data, and just 20 percent of their time developing and analyzing machine learning solutions?

Consider this: the average compensation of a Data Scientist in the United States is around $120,000, yet you can do next to nothing with just one person (which I’ll leave for another debate!).

On the other side, the usage of data with poor data quality might result in a significant amount of direct financial repercussions.

  • To begin, storing and maintaining defective data is both time-consuming and costly
  • Second, according to Gartner, “the average financial effect of poor data quality on an organization is projected to be $9.7 million per year.” Furthermore, IBM recently determined that firms lose $3.1 trillion each year in the United States alone as a result of poor data quality. When end-users and consumers receive inaccurate data or receive bad outcomes as a result of such data, they may lose faith in the system. In other words, consumer turnover caused by inaccurate data is a fact. Finally, but certainly not least, and this one may come as a surprise, data inaccuracy and low quality are impeding the progress of AI initiatives. A lot of times, artificial intelligence initiatives are launched with no knowledge of whether or not there is enough data, or whether or not the data that exists is appropriate for the use case. In order to avoid having to look at the facts, many assumptions are made, which results in an enormous financial commitment in a project that is doomed from the start. Another fact is that the majority of companies fail to integrate external information, either because it is not accessible (due to privacy concerns) or simply because it is extremely time-consuming, despite the fact that this third-party data can tell you a lot more about your own business than you imagine
  • And

The Real Cost of Bad Data

Data can be found everywhere and affects all parts of our personal and professional life; it is featured in the news every day to explain the government’s actions in dealing with the Covid epidemic, which is now underway. This information is used by retail executives to analyze our buying behavior and to persuade us to buy more “things.” It is used by business leaders to make key strategic choices concerning new product development or manufacturing schedules, among other things. The difficulty is that not all data is good data, and if it is not used or handled effectively, it may result in bad results with potentially disastrous effects for the general public, individual enterprises, and the larger economy, among other things.

In spite of this, according to a 2019 survey of 1,800 senior business leaders from North America and Europe conducted by Price Waterhouse Coopers and Iron Mountain, “three quarters of organizations surveyed lack the skills and technology to use their data to gain an advantage over their competitors.” Even more concerning, three out of four businesses have not hired a data analyst, and of those that have, just a quarter are employing these professionals in a competent manner.” Bad data has a negative impact on the bottom line.

This would appear to indicate that many organizations are still unaware of the true value of their data, and that they are even less aware of the fact that bad data can have a significant negative impact on their business and can even cost them money on a daily basis, as demonstrated by the statistics.

economy over $3.1 trillion dollars per year in lost productivity.

These startling facts are presented in spite of the rising amount of money that firms are investing in new business tools and artificial intelligence efforts.

Bad data equals bad decision-making, and vice versa.

Typical examples of how faulty data has resulted in negative effects for some firms include the following: 1 In the case of an energy services firm, inconsistent supplier data led in inaccurate payments as well as additional expenditures as a result of having to input the same data numerous times in the system.

The lack of trust in the data created at a call center resulted in agents having to ask customers to authenticate product, service, and customer data many times throughout an engagement, which reduced productivity.

the failure to connect payroll data to official employment records resulted in millions of dollars in payroll overpayments to deserters, detainees, and “ghost” troops.” These are only a few of the numerous instances in which inaccurate data has resulted in significant financial losses for an organization, but inaccurate data may also have an influence in other areas with equally devastating implications.

For example, as we all learned during the recent health crisis, ensuring that hospitals have the capacity to handle thousands of emergency cases has been a top priority for politicians and healthcare administrators, and this has relied heavily on accurate and readily available daily infection rate data.

Data quality must be a primary focus at all times.

According to Gartner, over 40% of businesses fail to achieve their objectives as a result of missing, incomplete, or inaccurate data.

As a result, bad data is clearly a widespread problem, and business leaders have a responsibility to their stakeholders and employees to prioritize data quality at the top of their to-do list.

Why Bad Data Could Cost Entrepreneurs Millions

Entrepreneurcontributors express their own opinions, which are not necessarily those of Entrepreneur. Entrepreneur Asia Pacific is an international franchise of Entrepreneur Media, and you are currently reading it. Pixabay Taking risks is inherent to the essence of being an entrepreneur, and this includes taking financial risks. One financial risk, on the other hand, that many entrepreneurs fail to avoid is the failure to recognize the hidden costs of faulty data. The lack of high-quality data will become a systemic problem as more businesses, particularly startups, become more data-driven and develop business models that rely on data (for example, artificial intelligence enterprises).

The following examples illustrate how location data will be purchased on a regular basis: ride-hailing apps will purchase location data on a regular basis to ensure their maps are up-to-date and accurate; marketing firms will purchase location data on consumer travel patterns in order to sell out-of-home advertising space; a new healthcare start-up will purchase data on health patterns and trends The data that these companies will acquire will be sourced from a data market that is now lacking in openness.

  1. Because of this lack of openness, it is more likely that incorrect information will find its way into the company’s decision-making process.
  2. According to Gartner research, the average cost of poor data quality on enterprises ranges between $9.7 million and $14.2 million per year, with the highest figure being $14.2 million.
  3. In other words, poor data is detrimental to a company’s operations.
  4. Burn rates for pre-seed firms in the United States are already high before we include these hidden costs: they are just around $18,000 per month on average for these companies.
  5. The data economy is the root of the problem and the solution to it.
  6. Data is generated by data providers, which include ride-sharing applications, social media networks, telecommunications companies, banks, and a wide range of other private businesses.
  7. All of this information is purchased and sold by middlemen and data aggregators on data markets.

In addition, when you consider the issue of non-transparent and anonymous data sourcing, you have a perfect recipe for widespread inaccurate data on a worldwide scale.

It Hurts the Most In the end, inaccurate data may be detrimental to entrepreneurs in a variety of ways.

Instead, it may be a failure to optimize an iOS or Android app for new-user conversions because the data is driving the development team to draw incorrect conclusions—something that could continue for weeks or months.

There is also a hidden potential cost associated with the present data supply chain.

Entrepreneurs will have a difficult time developing creative solutions and alternative business models if they do not have the capacity to effectively map and organize this data.

On an individual level, this information may supply us with information about our eating choices and travel patterns.

However, combining this data and mapping it continues to be incredibly tough in today’s data-driven economy.

In the same way that a decent education isn’t always enjoyable, it may be shocking, and it can even be downright sad at times, but it can also save you a lot of money in the long run.

Cost of Bad Data for Organizations

Entrepreneurs in the modern world rely largely on data in order to launch successful company initiatives. However, there are a plethora of difficulties that might lead it to fail. A good entrepreneur may be able to recognize a large number of them. Only a handful, though, place the finger at faulty data. According to IBM’s estimates, the United States loses $3.1 trillion each year as a result of inaccurate data. Because of this mind-boggling element, poor data presentation and data quality improvement should be the top priority for any company.

Inevitably, inaccurate information is mixed in with beneficial information.

One such case is illustrated below

Data is greatly relied upon by modern-day company entrepreneurs for the success of their enterprises. However, it is still susceptible to a wide range of problems. Many of these may be identifiable by successful entrepreneurs. There are few who blame faulty data, on the other hand, In the United States, poor data is estimated to cost the country $3.1 trillion annually. In light of this astounding reality, poor data presentation and improved data quality should be the top priorities for any firm.

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Natural selection leads to the mixing of poor data with beneficial data in a database.

What is Bad Data?

Bad data may have a disastrous impact on a company’s bottom line. For anyone seeking clarification on the meaning of poor data, the following is what we believe to be terrible data. Bad data is defined by the following characteristics: –

  • Inaccurate
  • Insufficient
  • Inappropriate
  • Non-conforming
  • And/or duplicate
  • And/or

Bad Data Losses

Now, let’s see how much incorrect data truly costs you in terms of money. Here is some information that will take your breath away: –

  • According to, enterprises lose an average of $13.3 million per year owing to inadequate data
  • reports that 77 percent of companies think they have lost income as a result of data difficulties. According to Integrate, 40 percent of all leads have erroneous information. A duplication is prevented for $1, according to SiriusDecisions, and when left untreated, a duplicate results in a $100 expense. It is estimated that employees spend 50% of their time dealing with tedious data quality chores
  • According to MITSloan. According to, businesses who had postal delivery difficulties lost 28 percent of their income. Furthermore, 21 percent of firms suffered reputational loss as a result of inaccurate information. According to Kissmetrics, organizations might lose up to 20% of their income as a result of inaccurate data. Approximately 60% of data scientists’ effort is spent cleaning and organizing data, according to CrowdFlower. The erroneous data, according to Pragmaticworks, accounts for 20 to 30 percent of operating expenditures.

According to these figures, there is a clear pattern of losses as a result of low data quality. Every day, 2.5 quintillion bytes of data are created, as previously indicated. This exponential increase in data creation only serves to worsen existing data problems.

Consequences of Bad Data

Nowadays, all businesses rely on data to make important choices about their operations. When faulty data is exploited, organizations are put in a dangerous situation because of their reliance on data.

Poor data quality causes innumerable significant issues, such as: –

  1. An increase in the use of resources
  2. An increase in the maintenance costs
  3. An increase in the churn rate
  4. Product/mail delivery mistakes
  5. Distorted campaign strategy success metrics
  6. Negative social media reputation
  7. Lower productivity
  8. Poor decision-making capabilities
  9. Missed opportunities

As a result, poor quality data has a negative impact on all aspects of company.

How do Companies Cope with Bad Data?

Regardless of how grandiose the problem of faulty data appears to be, it is solved. Here is a list of measures (suggested by Harvard Business Review) that firms may use to correct inaccurate data: –

  1. Admitting that you have terrible data problems: Every solution begins with an honest admission of fault. It is not an exception to fix incorrect data. Concentrating on data exposure to third-party organizations: Maintain meticulous control over systems to ensure that they are always up to date with the most recent information for your customers, regulators, and other authorities. Formulate and execute complex data quality initiatives, including but not limited to: It is a possible long-term strategy to avoid future poor data quality concerns from occurring by ensuring high-quality data filters. Examine the manner in which you handle data with care: A thorough investigation of existing data management processes provides valuable knowledge for future optimization efforts.

Having the courage to admit that you have awful data problems: Every solution starts with an honest admission of faults. It is not an exception to fix incorrect data; Concentrating on the disclosure of data to third-party institutions: Check systems on a regular basis for updates to ensure that your customers, regulators, and other authorities are receiving the most up-to-date information. Develop and implement sophisticated data quality initiatives, including but not limited to the following: It is a possible long-term solution to avoid future bad data quality concerns to ensure the availability of high-quality data filters.


Adeola Adesina believes that data is the new oil. Despite the fact that this remark is accurate, it is slightly incomplete. Not all information is beneficial, and some might even be detrimental to businesses. Using incorrect data results in a waste of time, resources, and, most importantly, income! Good data, like good oil, must go through a number of purification procedures before it can be considered usable. Data cleansing may appear to be a high-stakes commercial endeavor. However, all organizations suffer revenue losses as a result of inaccurate data.

This will assure that they will never become cash-flow positive and expand their operations.

However, as seen above, this part of your company’s operations is just too important to neglect.

After all, faulty data inevitably leads to the release of bad data.

Data Quality: The Cost of Poor Data Quality

We live in an era characterized by massive amounts of data. A world dominated by large amounts of (poor) data. Every day, millions of people worldwide contribute to the creation of 2.5 quintillion bytes of data. Individuals, corporations, organizations, and governments all rely on having ongoing access to data to conduct their operations. An email or a Facebook status update may suffice for an individual, but for a business, it is crucial information that it relies on in order to succeed. Unfortunately, the sheer presence of data in a firm’s databases does not imply that the organization will be successful in its operations, as most of the data acquired is of low quality.

What is poor quality data?

Data that is erroneous, out of date, incomplete, irrelevant, or duplicated is referred to as bad data. Due to the sheer volume and complexity of data being created, as well as the fast development and acceptance of new technologies, the spread of poor data is not totally surprising. Trash in, garbage out, as the saying goes, offers an indication of the devastation that may result from faulty data. The status of data According to a 2017 research conducted by Thomas C. Redman at Data Quality Solutions and Cork University Business School, the great majority of data is in poor condition.

To our surprise, about half of the newly produced data records included severe flaws.

What is the cost of poor quality data?

Gartner foresaw a developing problem with faulty data over a decade ago, and they were right. According to a survey conducted by the company in 2013, poor data quality costs businesses more than $13.3 million each year. Imagine how much more devastating that loss has become in the intervening years. In 2016, IBM projected that the cost of poor quality data in the United States alone was a stunning $3.1 trillion. Data of poor quality is quite expensive. An investigation conducted by Royal Mail Data Services discovered that businesses estimate that erroneous customer data costs them on average six percent of their yearly profits.

  1. It is estimated that other employees squander up to 50% of their time on routine data quality chores, according to MIT Sloan.
  2. It costs around $10 to rectify a duplicate customer record, and approximately $100 to correct a duplicate customer record once it has caused a problem.
  3. As reported in theB2B Marketing Data Report from Dun & Bradstreet, 41 percent of organizations cite inconsistent data obtained by technologies such as CRMs and marketing automation systems.
  4. Even carefully recorded data does not maintain its reliability since it does not remain static.

Approximately 25-30percent of data is erroneous every year, according to MarketingSherpa. It is possible for any data point to change, such as a street name or an employee’s position at a corporation; when this occurs, excellent quality information becomes obsolete information.

Bad data consequences

Bad-quality data leads to poor judgments, which is a vicious cycle. A choice made based on inaccurate information can have far-reaching ramifications for an organization’s operations. Because unreliable data makes it impossible for data scientists to extract business insights from enormous data sets, the promise of business insights from vast data sets will remain unfulfilled. The findings of a Dun & Bradstreet survey revealed that 22% of firms made false financial estimates, and that 17% of organizations lost money because they gave a consumer too much credit owing to a lack of proper information.

Deteriorating customer relation

Accurate information leads to tailored communications that are embarrassingly inaccurate and cause clients to become dissatisfied with the company. When you get an email that is plainly not intended for you, there is nothing more irritating than having to delete it. Poor customer relations and lost sales are the result of ineffective advertising and marketing interactions with customers.

Business inefficiencies

Poor-quality data causes inefficiencies in corporate operations that rely on correct information to operate efficiently and effectively. If it is determined that erroneous datasets exist, personnel may be assigned to the task of manually correcting data and removing duplicate data. This is a time- and resource-intensive waste of time and resources. Additionally, time that could have been spent on things that can generate revenue for the organization is lost.

Poor morale

According to the findings of the research, “poor data quality lowers employee morale, generates organizational mistrust, and makes it more difficult to align the company.” Employees who work with low quality data on a regular basis are more likely to get disinterested in their jobs. According to Gallup, disengaged employees have 37 percent more absenteeism, are 18 percent less productive, and have a 15 percent smaller profit margin than engaged employees. According to the financial value of the loss, this amounts to a loss of one-third of an employee’s yearly income.


Poor data quality also makes it difficult to place confidence in the company’s data, which may lead to workers being hesitant to commit to initiatives that are based on such data. Furthermore, just 16percent of managers have complete confidence in the veracity of the data on which they make many of their crucial choices. When a firm’s inadequate data results in compliance difficulties, it may cost the company millions of dollars in fines, not to mention the loss of confidence from customers.

Damaged reputation

The inaccuracy of data might result in inaccurate deliveries, missed appointments, billing issues, accidental messages, and other problems. You simply have to look at customer reviews to know how annoying this may be for them. Customer evaluations have the potential to be extremely harmful to a company’s image.

Unlike good evaluations, negative reviews have a considerably greater influence on the public perception of a company. It takes 40 happy customer experiences to completely restore the harm caused by a single bad review.

Missed opportunities

Inadequate data does not disclose potential opportunities. Poor-quality data on new prospects, for example, will not show who should be approached and in what manner in order to convert the lead into a paying client if the data is incomplete. The Dun and Bradstreet research firm found that over 20 percent of firms have lost a customer as a result of utilizing inadequate or erroneous information about them. A further 15% of respondents stated that they were unable to sign a new contract with a client because of the same reason.

Benefits of clean data

The following advantages of investing in high-quality data are highlighted in the Experian Global Data Management Report:

  • Improving the personalization of customer contacts
  • Increasing employee productivity
  • Increasing revenue and improving sales conversions
  • Progress has been made in connecting data from several databases
  • Completing data initiatives on schedule and under budget

A recent research discovered that when corporations engage in a data quality solution, they reap advantages in a variety of areas within their company. Data cleaning, also known as data cleansing or data scrubbing, is a key step in making smart business choices that are based on high-quality data sources.

Data cleansing solutions

Cleansing data refers to the act of modifying or eliminating information that is insufficient or wrong. It can also include information that is contradictory, duplicated, or out of date. Even with an army of data scientists, manually sifting through zillions of records is not a viable solution. Furthermore, because manual data cleansing is prone to human mistake, many firms have turned to data cleansing software to eliminate this risk. These technologies help to automate and standardize the process of cleaning.

A powerful tool will be able to link to all of a company’s data sources, ensuring that nothing is left out of the decision-making process.

If you could start with good data instead of having to clean up bad data, wouldn’t that be preferable?

Standardizing the data input process is a smart technique to reduce the likelihood of mistakes occurring at the time of entry.

Because standardized entries make it easier to identify mistakes and duplication, they are also more reliable.

According to MITSloan, firms who have concentrated their efforts on identifying and correcting the sources of inaccurate data have seen tremendous success.

They have demonstrated that at least 80 percent of mistakes can be avoided and that businesses can save up to two-thirds of the costs associated with bad data.

Final thoughts

While the amount of data being generated is expanding at an alarming rate, not all of it is of a high enough quality to be relied upon by organizations, governments, and corporations to make key choices. Data quality issues are extremely expensive, making it necessary to implement rigorous data cleansing procedures. It also necessitates a reevaluation of data entering procedures. It takes far more than a few typos or a few rows of blank spreadsheet columns to constitute poor quality data. It has the potential to lead to executive actions that have far-reaching and unintended effects for the organization and a large number of individuals.

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