How Much Do Keywords Still Matter? (Correct answer)

Generally speaking, SEO experts prescribe aiming for a specific keyword density—generally between 1% and 3%—for optimal search performance.

Do keywords really matter?

In 2021, keywords are still important and useful in SEO, but they aren’t the most important factor. This is because SEO is far more complex than putting keywords on a page. Also, because SEO is always changing with search engines continuously updating algorithms, marketers need to change how they are using keywords.

Is keyword research still relevant?

Keyword research is still very relevant to both your SEO process and your success with search engine rankings. Without it, you could be choosing the wrong keywords, resulting in little to no traffic to your pages.

Is SEO important in 2021?

The strength of SEO and driving organic traffic is clear. Organic search usage and share is outpacing growth in other channels. Performing SEO for Google and other search engines is going to be even more important in 2021 as organic search continues to rise above other search traffic.

Are keywords needed?

Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it.

Is SEO just about keywords?

Keywords are one of the main elements of SEO. In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results.

Does Google still use meta keywords?

It might be a surprise for many SEOs but the meta keywords tag is still used by some search engines as part of their ranking process. Major search engines (Google, Yahoo and Bing) no longer use it but other smaller search engines such as Yandex and Baidu (and possibly DuckDuckGo) still use it.

Why is keyword research so important in SEO?

The importance of keyword research in SEO Keyword research is often the first step of any SEO campaign. By researching and selecting the most appropriate target keywords, you create the opportunity to rank well in search engines for that specific topic.

How important is SEO?

SEO is important because it keeps the search results fair. Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate.

Why keyword relevance is so important?

A keyword relevance score enables the marketer to focus first on the keywords that mean the most to his or her bottom line. Nobody has an infinite amount of time to dedicate to search marketing, so relevance is scored throughout WordStream to act as a guide to using your time most effectively.

Is SEO still relevant in 2022?

Is SEO still relevant in 2022 (or 2022)? Absolutely. It’s gotten more sophisticated, its focus has changed (from keyword stuffing to user intent), and it’s harder to rank in the Google SERPs. But it’s definitely here to stay.

Does SEO have a future?

The Future of SEO – How Google Search Has Changed in 2019 ( – The user is changing and search is changing alongside. The future of SEO might be more granular and personalized, accessible with fewer clicks and less user interaction.

What is the best SEO strategy for 2021?

SEO trends to leverage in 2021

  • Core Web Vitals as a Google ranking factor.
  • Google’s BERT looks for intent matches.
  • Keyword research will become more important.
  • Google still wants original content.
  • Voice search.
  • Artificial intelligence.
  • Video marketing.
  • Featured Snippets.

How do keywords affect SEO?

Part of the SEO process is using keywords: words and phrases that describe what your content is about. Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking.

How many keywords should I rank for?

You should focus on two to three keywords for each page as a bare minimum. This includes one main keyword and two closely related queries. If you can focus on more keywords while making the content sound natural, then try to optimize for more SEO keyword variations.

How many keywords should I use for SEO?

Effective use of SEO is more than setting your sights on one major aspect of your business or limiting your budget to just that one focus. It can be more effective to work with about five keywords that compliment one another and help distinguish your business from your competitors.

How Much Will Keywords Matter For SEO in 2022?

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Why Keywords Matter in SEO

Keywords are the key terms that people use to locate what they are looking for while searching for products and services online. Their search phrases are entered into the search box in their browser by typing in one or more words that explain what they are looking for. Advertisement Continue reading farther down this page. Keywords can be classified into several categories, including:

  • Branded versus unbranded
  • Local against global
  • Examples include: brand + geography
  • Brand + product
  • And so on.

Here are four ways that keywords are still beneficial to businesses.

1. Keywords Help Indicate User Intent

Listed below are four instances in which keywords are still beneficial to businesses.

2. Keywords Help Find Striking Distance Opportunities

Whenever I do research on a prospect, I always look at visibility to get an idea of what keyword rank is in different zones, such as striking distance, developmental, and so on.For example, a previous client was in striking distance for the search term “business consulting.” I examined the page to see why they were not ranking on page one for their targeted keyword and discovered that the page did not incorporate all of the topics associated with business consulting and that they needed to expand the page.

3. Keywords Help Identify the Right Target Audience

When we do a competition study and compare keyword visibility for a potential or current customer to that of the competitive set, we might identify a content gap between the two groups. We may discover they lack material to serve that topic, or that the information they do have is not well-ranked or optimized for search engines. To give you an example, I previously worked with a banking customer who desired to rank for the term “kids bank account.” After examining competitor visibility, we discovered that rivals were ranking for the term “teen bank account,” however my client did not include the phrase “teen checking account” in their page title, headers, body text, or other relevant areas, and as a result, did not rank for the term.

Advertisement Continue reading farther down this page.

The conversion rate climbed by 13 percent year on year after we generated content for “teen bank account,” optimized it, tagged it up with schema, built content around it, performed some internal linking, and pushed the material, among other things.

Author’s screenshot taken in November 2021. Note that just one website, USAA, contains any teen-related terms in its title. The screenshot below indicates that there are no websites in the top 10 that include the phrase “child bank account” in the headline. Author’s screenshot taken in November 2021

4. Keywords Help Drive Traffic

It’s no secret that the great majority of Google searches result in clicks occurring on the first page of results; in fact, the top result alone accounts for 28.5 percent of all searches. Advertisement Continue reading farther down this page. In the case of the keyword “SEO company,” which receives 16K searches per month, the 28.5 percent of clicks should equate to 4,560 visitors per month from that one keyword, as seen in the example above. If you can improve your site’s visibility on the first page of search results, you may generate a significant quantity of incremental visitors, which can potentially increase sales for terms with high search volume.

As an alternative, concentrate your efforts on keywords with high search volume and on creating comprehensive content that answers issues that end users will find beneficial.

Putting a single keyword into position 1 on page 1 may be more beneficial to a brand than getting 100 keywords into position 1 on the same page.

Should We Still Track Keywords?

The answer is a resounding yes in this case: keywords continue to generate value by bringing traffic, conversions, exposure, and sales in high-traffic areas. Continue reading below for more information. The cost of tracking keywords for enterprise-level companies with a large number of products and services might be prohibitively expensive because there can be dozens or millions of keywords to monitor across desktop and mobile platforms. A golden keyword list comprising phrases that offer the greatest business value to your brand, i.e., traffic, revenue and conversions, as well as a blend of non-brand, brand, and product keywords that are critical to your first-page exposure, is a wonderful concept.

For enterprise-level companies, it makes sense to track a few hundred keywords per primary business line and location, rather than thousands.

Tips For Finding The Right Keywords

Consider yourself a client before you begin utilizing a number of keyword research tools. Ask yourself, “What is the objective of my website and what problem am I going to be able to assist end consumers with?” before proceeding. AdvertisementContinue Reading BelowFor example, I was having some decorating done in my apartment a few weeks ago, and the guy from the company was talking about a specific kind of coating that could be used on window frames.AdvertisementContinue Reading BelowIf you can answer that question, you are on the right track to defining your audience and your keyword strategy.AdvertisementContinue Reading Below In fact, I had no idea such a thing existed—and if I didn’t know it existed, I would have had no idea how to find it.So I have to describe the problem to Google in order to find the solution.All clients should think like the end user and begin their content with a description of the problem before they start bragging about how great their product is.If paid search data is available, one of the keyword research data sources I like to use is paid search data.

If you have historical paid search data, you can see which keywords resulted in conversions and sales, which can help you determine what type of content to create.For more information, see How to Do Keyword Research for SEO: The Ultimate Guide.At the end of the day, SEO is all about delivering qualified traffic that converts into paying customers.

What is the purpose of having a lot of visitors to your site if no one is converting on your offers? Continue reading below for more information (Unless, of course, you have a site that depends on ad revenue, affiliate traffic, or any other advertising model.)

When Keywords Are Actually Useless

Even in the year 2021, we still find websites and SEO professionals focused on keyword density. There’s some good news: keyword density isn’t important. Stop attempting to cram keywords into your content—doing so will not help you get higher ranks, even if your major term has a 10 percent KD, or whatever. Concentrate on creating material that will meet the informative demand of the audience while also providing them with what they desire. In addition, I continue to notice websites that use keyword meta tags.

Last but not least, usingexact match anchor text for all of your links is not a wise decision.

Google is intelligent, and if you have a large number of keywords with exact match anchor text links, Google will raise an alarm, and your site may be penalized as a result of the resulting alert.

Wrapping Up

When prospects and clients are able to find their way to the first page of Google for high-volume searches, where 90 percent or more of hits occur, keywords may be extremely valuable to a business. Searching for possibilities to produce new material or expand the present content on existing landing pages by running ranking reports and looking at keywords that rank in different visibility zones may be quite beneficial. Organic search signals such as keywords will be there for a long time to come and will continue to be utilized as a signal that provides hints as to the type of material the searcher is attempting to get from an organic search standpoint.

  • When prospects and clients are able to find their way to the top page of Google for high-volume searches, where 90 percent or more of hits occur, keywords may be extremely valuable to a company. Searching for possibilities to produce new content or extend the present material on existing landing pages by running ranking reports and looking at keywords that rank in different visibility zones may be quite helpful. Organic search signals such as keywords will be there for a long time to come and will continue to be utilized as a signal that provides hints as to the type of material that a searcher is attempting to get. Additional materials are available at the following links:

Are keywords important for SEO in 2021?

Keywords are still vital and beneficial in search engine optimization in 2021, but they aren’t the most crucial component. This is due to the fact that SEO is significantly more involved than just placing keywords on a website. Additionally, because SEO is always evolving, with search engines altering their algorithms on a regular basis, marketers must adapt their keyword usage strategies. Following the succinct response to the question, it is necessary to delve into further depth on the issue.

Keywords – a highly debated SEO topic…

“Are keywords crucial for SEO in 2021?” is a subject that has divided digital marketers for quite some time now. Nota Bene* – When I talk about keywords, I am talking about ‘exact match’ keywords, which are often short tail and transactional in nature, such as red summer dresses, men’s white T-shirts, and so on. There will be marketers that swear on keywords and will say things like “Of course they are vital!” on the other side of the spectrum. Marketers, on the other hand, will tell you not to get too caught up on them since there are far more important things to concentrate on.

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Who are the people we should be paying attention to?

How does Google work?

In order to determine whether set of marketers is correct, we must first understand how Google operates. This is difficult due to the fact that Google is as enigmatic as a dancing unicorn. No one has a clear understanding of how Google operates. Is it really possible for them to recognize themselves? courtesy of GIPHY What we do know is that Google’s algorithm takes into account over 200 different ranking parameters. Backlinko has compiled a list of suggestions, some of which are confirmed, some of which are hunches, and some which are more disputed.

If you are tracking keywords (which is always a good idea) and you see that you are beginning to rank, regrettably, there is no assurance that you will remain at that position.

Should you prioritize keywords or should you also consider other variables like as high-quality content, page speed/experience, user interface (UX), links, and so forth? courtesy of GIPHY

SEO back in the day

In the early days of SEO, I would have recommended prioritizing keywords without hesitation, but a lot has happened in the intervening years. SEO used to be a lot simpler than it is now, and that is undoubtedly true. Back in 2008, the only thing you had to worry about was stuffing as many keywords into your content, title tag, and meta description and you’d be on your way to becoming a top-ranking website. Yes, it truly was as simple as that to accomplish. Some people went too far and tried to trick search engines, for example, by stuffing a page full of keywords while making the text the same color as the website backdrop, which was discovered by Google.

These terms would be visible to Google, but the website visitor would see a blank screen.

SEO these days

Google is becoming much more intelligent these days, which I believe is a good thing. Google is more concerned with quality and user experience than it is with ranking a website in results simply because it contains the most mentions of a given term. While it used to be normal practice to concentrate on utilizing a single keyword or keywords as many times as possible on a web page, this practice is now considered to be a major no-no. It’s just not going to work. I would recommend that you write for people first, and then optimize for Google – but don’t go crazy with the optimization.

Google is always changing and learning new things.

This means that while creating content for websites, we may (and should) be more natural in our approach.

Google algorithm updates

Google is becoming increasingly intelligent, which I believe is a positive development. The search engine is more concerned with quality and user experience than it is with ranking a website in results based on how many times it mentions a certain term. While it used to be normal practice to concentrate on utilizing a certain keyword or phrases as many times as possible on a web page, today this is a major no-no. Just plain and just does not function. I would recommend that you write for people first, and then optimize for Google – but don’t go crazy with the optimizations!

We at Google are always changing and discovering new things.

In other words, while creating content for websites, we may (and should) be more natural.

  • When Panda was released in February 2011, it was the first indication that Google wanted us to be concerned about the quality of content we were generating rather than just keyword density. Panda was primarily concerned with websites that had pages with thin, short, or duplicate material
  • Penguin – Penguin was introduced a year later, in 2012, and focused on websites that had pages with thin, short, or duplicate content. A new algorithm update known as Hummingbird penalized websites that were involved in link schemes and keyword stuffing. Hummingbird was billed as a “complete rewrite” of Google’s fundamental algorithm. This was made public in 2013 and demonstrated that Google was serious about understanding the purpose behind a search query. RankBrain – Google claims that RankBrain is one of the most powerful ranking signals in the algorithm, and that it bridges the gap between old, spammy practices and modern SEO, which is all about using natural language that readers understand
  • Google says that RankBrain is one of the most powerful ranking signals in the algorithm. Search results are processed and sorted using a machine learning artificial intelligence system, which is known as deep learning. It performs two functions:

As you can see, it’s becoming increasingly difficult to mislead Google using basic and contentious search engine optimization tactics. It is much more than just a collection of terms.

With Google ranking factors do keywords matter?

Having established that there are over 200 Google ranking components, the next issue is where keywords fit into the picture. It just so happened that SEMrush did a research in which they looked at over 600,000 keywords and assessed the 17 most prevalent characteristics for pages that were performing well in search results. A graph from the SEMrush report demonstrating the significance of Google ranking criteria. As you can see in the figure above, behavioural elements (such as time spent on page, bounce rate, and so on) are considerably more apparent and, thus, more essential than just keywords.

Does the information that people are looking for come to them, or do they have to travel somewhere else?

Isn’t that shocking?

What exactly does this mean?

Folks, it’s all about being natural in your approach. Your primary focus should be on developing user-centric content that responds to user intent. Google provides a definition of user-centric content.

Does this mean we should ignore keywords?

So, should we just disregard keywords completely and concentrate only on the quality of the material we’re creating in their place? Yes, quality is vital, but I’m not advocating that you neglect keywords entirely. The answer to the question “Are keywords vital for SEO?” is not as simple as it appears. Rather than giving you a yes or no response, I would argue that it is more of a balancing act that has to be accomplished.

What do I mean by a balancing act?

It is not possible to choose between focusing on keywords and ignoring them when writing content. Let’s say you choose to ignore keywords (knowing full well that Google is smart and does not only count “exact match” keywords) and concentrate on writing for the end user, tossing caution to the wind and letting your creative juices flow. Isn’t it true that you have to attract the user to stay? You run the danger of Google having no idea what your content is about if you do this intentionally. At the end of the day, Google is just a computer program.


They are leaving because the text is difficult to understand and does not make any sense.

What is the solution?

Then, I hear you exclaim, “What is the solution?” So, what exactly do search engines like Google intend to accomplish? They seek to give the most relevant material possible that is also helpful to their consumers’ experience. They are also quite adept at finding and eliminating chances for people to influence search results through the use of dubious or unethical methods of operation. In what context do I use the phrase “dubious, underhanded tactics”? Those are practices that don’t provide any value to the end user’s experience, but are instead performed just to trick a search engine and influence where you appear in search results.

Consider if this content is evident to a machine in terms of its subject matter.

While you don’t want to wind up incorporating keywords just for the purpose of it, you also want to make it easier for Google to grasp what your content is about.

Some examples…

What I usually propose is to utilize keywords in the main page title andh1, and then if it makes sense and is natural, use them and synonyms in other subheadings and other subheadings of the page. Make it clear to Google what the material is about rather than expecting them to figure it out themselves. Once this is done, make sure that you are answering the user’s goal and thinking about their experience while they are on the page, for example by using graphics to break up text or bullet points or subheadings or anything else that will help them understand what you are saying.

Yes, the content must be written in a way that encourages people to click on the link, but Google does emphasize phrases that people have looked for in the results.

If someone has searched for a certain phrase, they will want to see the term reproduced in the results, which will increase the likelihood that they will click on the results link.

Yes to keywords then?

Is it still vital to use keywords for SEO in 2021? It is true that keywords are essential and can be beneficial, but it is crucial not to get too hung up on them and end up doing things to your website that will have a detrimental influence.

Keyword FAQs

Keywords are what determine the subject matter of your writing. Keywords are the words and phrases that people use to search on search engines such as Google, which are also referred to as search queries in the SEO industry. Make sure that the keywords on your website are relevant to what people are searching for, since this enhances the likelihood that they will come across your material while they are searching. If you’re interested in learning more about keywords, Moz has created a very extensive blog post on the subject.

How many keywords should you use in SEO?

Because each page should have a primary keyword and then make natural use of associated keywords and phrases, the number of pages on your website will determine how many pages you will need to have. Don’t over-optimize your website. Don’t force yourself to swallow more than you can chew. Start with 5–10 keywords and then add more as time goes on to your shopping cart to expand your options.

How can I improve my keywords?

Make use of a tool to find out what keywords and phrases your rivals are ranking for and using to drive website traffic. Find out where your pages are ranking in the search engine results pages and how you can improve the content. Is it possible for you to take their place?

How do I find keywords for SEO?

  • In the first step, create a list of significant and relevant issues based on your knowledge of your company.
  • 2. Brainstorm keyword ideas based on the themes (what people are likely to look for on Google)
  • 3. Create a keyword list based on the keyword ideas.
  • Step 3 – look for similar search phrases on Google (which display at the bottom of the page)
  • Fourth, utilize Google autosuggest to locate more phrases (when you put anything into Google and it suggests alternatives)
  • Fifth, make sure you have a mix of short and long tail keywords, such as “painting” and “what paint to use in the bathroom.”
  • Step 6 – To narrow down your keywords, utilize a tool such as Google Keyword Planner, Keywords Everywhere, Ubersuggest, or any similar service.

‘Why Google needs to trust you to rank your site higher’ eBOOK

Utilize tools such as Google Keyword Planner, Keywords Everywhere, Ubersuggest, and others to reduce down your list of keywords in step six.

  • Why the Core Quality Update in March has an impact on your website
  • How to increase your level of competence, authority, and dependability
  • You will be given certain activities to complete in order to enhance your rating quickly

Want to find out how LikeMind Media can help you achieve your goals?

Sarah considers herself to be an SEO nerd. While not at LikeMind Media, she co-hosts a weekly podcast called SEO SAS, in which she discusses a different SEO topic. She has seven years of expertise in search engine optimization and has worked with a diverse range of customers in a variety of different sectors, assisting them in becoming more visible online and generating high-quality traffic. Sarah is also a certified CIM marketer, and in addition to SEO, she also designs and maintains digital marketing plans for clients, which include everything from social media management to content development and distribution.

Do Keywords Still Matter? What B2B Marketers Need to Know

Breaking a long-term habit is one of the most difficult things you’ll ever have to accomplish in your life. Have you ever witnessed someone attempting to persuade someone who is adamant in their beliefs? Of course, we’ve all done it. It’s typically pointless since it necessitates upending someone’s whole worldview, which they may have maintained for many years. Nonetheless, it is critical for all of us to begin challenging the keyword-centric paradigm as soon as possible. Google now acknowledges that content marketing is the most important component in keyword ranking.

The BERT upgrade was even dubbed the “most critical update in five years” by Google.

Their inability to construct an appropriate response to BERT was precisely the point.

It’s a harbinger of things to come: a world in which keywords are less important than they were previously.

However, the situation is a little more complicated than that. Keywords are still important — in fact, they are extremely important – but not in the sense that most marketers use them. Takeaways in a Hurry:

  • It is Google’s responsibility to respond to searches, not to select the best SEO strategy for each term.
  • Google and consumers can better comprehend your content if you include keywords in it.
  • Google is constantly refining its algorithms for reading and ranking material. A marketer’s goal is to develop content that answers the questions that actual people have and directs them to your website.
  • Marketers who base their whole visibility strategy just on keywords are missing out on the true opportunity – the chance to interact with their target audience.
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Google Hates the “Optimization” Part of SEO

For a variety of reasons, Google’s algorithms are subject to higher levels of protection than nuclear codes. For starters, Google does not wish to share any of its technology with third parties. The fact that Google does not wish to encourage spam is maybe even more significant. Google despises SEO because it interferes with the search engine’s declared mission, which is to organize and show information as efficiently as possible. If everyone understood exactly how the algorithms worked, we’d have three domains that dominated all of the search results, rather than just one.

  1. Every single one of them makes it progressively more difficult to manipulate the system – which is exactly what the purpose is.
  2. So, do keywords still have an impact?
  3. However, the majority of marketers I encounter do not approach them in the proper manner.
  4. It is past time to alter your frame of thinking.
  5. Through the creation of material that meets the “intent” of the individual who is looking for something.
  6. By doing in-depth intent research rather than only keyword research.

Keywords Provide Creative Direction

The true benefit of intent research comes from the blog content research, not the keyword research portion of the equation. When you do seed keyword research, you are observing the behavior of your target audience. You’re getting a glimpse inside their thoughts. Their inquiries, challenges, and worries are all being studied by you. Consider the following alternative way of looking at statistics:

  • The volume of an issue or question informs you how prevalent the problem or question is
  • Competition and complexity tell you how many websites have previously given a solution to a certain problem
  • You may find out how many firms are selling products/services as a solution by looking at the cost-per-click.

By searching for “thought leadership” on SEMrush and filtering results by question, we may find a plethora of topics around which to build content, such as: KWFinder also provides us with a lovely representation of entire words. Here we can search for “thinking leadership” and then filter the results by autocomplete to see a good set of suggestions. You’ve undoubtedly heard it at least 30 times by now: you absolutely must prefer long-tail keywords over short-tail keywords for a variety of reasons.

The objective isn’t always to get a high ranking for that particular term.

In addition, if you develop excellent content, you will rank for shorter, high-volume keywords in the long run.

Consider Semantic Keywords and Questions

By now, you should have grasped the concept that keyword research is a beginning point rather than a destination. Once you’ve decided on a long-tail term to use as a guide for your creation, go to Google and search for it.

Not the Google Keyword Planner or anything like that, no sir. Just look it up on Google. You’re going to conduct some further content research in order to produce the most comprehensive essay possible. This serves a dual purpose once more:

  • Identifying keywords that will inform Google about the subject of your article
  • Providing readers with solutions (at the appropriate moments)

Let’s imagine we’re going to write a blog article about how to develop an amartech stack from scratch. Those recommended queries inform us exactly what kinds of questions individuals are asking. Google’s autocomplete also provides us with some other suggestions: Finally, we’ll go to the bottom of the Google search results page and look for: These may or may not be the same terms as those suggested by the autocomplete feature. It’s never a bad idea to double-check. If you can generate a piece of content that is better than what is now on the first page of results, you will rank higher.

Additionally, Yoastre now identifies synonymous terms when they are separated.

Please do not feel obligated to keep your phrases together if they do not read correctly.

Use Thought Leadership to Increase Your Authority

There is no jargon that is more misunderstood than “thought leadership.” As a result, thought leadership has become so widespread that Wikipedia has gone so far as to label it as “business jargon.” Think about it: what comes to mind when you hear the phrase? For most marketers, the term “thought leadership” brings up ideas of the following:

  • The expression of a unique point of view
  • Making statements that have never been said before
  • Incorporating subtlety into debates that no one had requested

This is a snare in the truest sense. It drives you to seek for nuance even when it isn’t required to achieve it. It is you who becomes the “nobody” meme: You desire the position of thought leader rather than a philosopher, existentialist, or even a revolutionist. Think of thought leadership as a demonstration of your expertise on a given subject matter. This is your opportunity to shine. You draw on your skills and knowledge to provide answers to problems that occur in your sector as they arise.

True thought leadership is demonstrated by the ability to create content that ranks for substance rather than just keywords.

Keywords Still Tell Google What Your Content is About

Both Google bots and people will continue to scan your material in order to determine what it is about. Search engines examine your URL, title, and meta description to determine whether or not your link is worth visiting. The Google bots look in the same places every time. This is where keywords bear the most weight in terms of search rankings. Consider the following scenario: you use keywords to categorize your material. The placement of keywords is still important. It is important to remember to use your keywords in the appropriate places:

  • Headline
  • Meta title
  • Meta description
  • Subheadings
  • Image ALT text
  • Copy introduction
  • Slug (URL)
  • And other elements.

If it makes sense, you may also include a few semantic keywords in these locations. However, repeating your keyword 20 times throughout the content is not recommended. It is no longer necessary, and depending just on keywords was never the most effective SEO technique.

Think Ahead and Plan Now

To be very honest, none of the material we’ve presented here is new. SEO is just so widespread and quantitative in nature that it is difficult for people to accept that it does not matter as much as they assume. The BERT upgrade from Google should act as a wake-up call. Google stated that it was strengthening its natural language processing capabilities with BERT. In other words, Google is valuing human language and responding to inquiries in a human-like manner. Design your material for people, so that it can answer actual inquiries, and use keywords to demonstrate what the content is about.

Keywords continue to be important since they notify Google and viewers what your article is about.

In the viewpoint of both Google and your viewers, changing your strategy will help you gain more authority.

Have you already made changes to your plan, or are you still having trouble convincing people to join you? Do you need assistance developing authoritative content that ranks well? Our Weekly Blog Writing Services make it simple to create high-quality material.

Do Keywords Still Matter For SEO?

With search engines growing smarter and giving more weight to a plethora of criteria, it’s impossible not to ask if keywords are still important for SEO. SEO, short for Search Engine Optimization, has been a familiar term over the last several years, and keywords continue to be an extremely crucial element of the ever-growing jigsaw that is search engine optimization. From businesses to bloggers, almost everyone nowadays has a basic understanding of search engine optimization (SEO), but only a small percentage understands how to effectively use it.

Keywords, why they may not matter as much as you think.

Keywords are a common phrase that is bandied about, and if you’ve ever spent any time working on your own website, there’s a good possibility that you’ve come across the term. These keywords used to form the foundation of every optimization effort, and while they are still employed, the manner in which they are used has changed significantly. We are now looking for synonyms, relevance, term frequency, and a variety of other factors in addition to simply a single repeating key phrase.

What are keywords?

To locate the top you’re searching for, you’ll use keywords, which are words or phrases (also known as key phrases), that you type into the search box. There are several classifications that we, in the SEO field, use to break things down and target them in different ways. Moreover, despite the shift in usage, keyword research remains a critical component of any optimization plan.


To locate the top you’re searching for, you’ll need keywords, which are words or phrases (also known as key phrases) that you type into the search box. These may be broken down into a variety of categories, and we can target them in a variety of ways in the SEO realm. Moreover, despite the shift in terminology, keyword research remains a critical component of any optimization approach.

Short Tail Keywords

Short tail keywords are those that contain two or more words in them. While these phrases are easy to rank for, they often do not have a very high conversion rate because the people that search for them are typically still looking for information. This product is sometimes referred to as “German Chocolate” or “Dark Chocolate Chips.” As you can see, they are still a little ambiguous in their language. Let’s pick something that will rank well and attract folks who are wanting to purchase anything.

Long Tail Keywords

Long-tail keywords are the ones that we wish to rank for in search results. These are frequently the keyphrases that were discussed previously. If we look at a phrase like “german chocolate cake recipe,” we can see that the search volume is 14,800 and the competition is.09, which indicates that this is a good keyword to target because it has a high search volume and medium competition. Often, it’s best to target lower-volume queries (though there are still lots of them) that have fewer competition.

Chart of Search Volumes People who search for keywords are more likely to be attentive and motivated to make a purchase if the keyword tail is longer than it is short.

Despite the fact that “german chocolate cake recipe” is a fantastic long tail term, the competition is still a little too strong, with an a.09 competitiveness score. We will continue to use this strategy until we uncover a term with a greater conversion rate.

Should You Use a Focus Keyword?

The Yoast SEO plugin and other SEO plugins are well-known to WordPress users, and if you’ve used this plugin you’ll know that it is not only effective but also primarily focused on the aFocus Keyword. If you haven’t tried this plugin yet, you should do so right now. It is possible to target a page on a certain topic by employing a concentrated keyword; nevertheless, it is crucial not to overuse that term. This is where the use of synonyms may be beneficial, which we shall discuss in more detail later.

Additionally, in addition to providing organic traffic to your website, you can utilize that term for search engine marketing (SEM) and drive sponsored traffic to your site using Google AdWords campaigns.

Why Your Web Page Doesn’t Rank

The bottom line is that keywords are important, but they don’t carry nearly the same weight they used to because Google is constantly extending its ranking variables. A simple keyword-rich content is no longer sufficient, and if you simply publish an article and wait for the traffic to flow in, you will be waiting for a very long time if that is all you have done. It is because search algorithms no longer display results based solely on keywords, but rather on a variety of variables such as term frequency, density, synonyms, authority, and many others.

Don’t Write for Search Engines, Write for People

We observe a lot of beginner SEOs that try to concentrate on a single keyword and write for search engines rather than for their target audience. Writing for search engines is a method that used to be successful, but that may now be detrimental to your post and is more than likely to do so. The more you rely on keyword repetition, especially if the phrases don’t flow organically, the less likely it is that your post will rank. In fact, using updated algorithms, the article doesn’t even have to contain the term that was searched for anymore!


For example, if your article is all about lawn care, but people search for the keyword yard care, and your article is relevant, well written, and has a high authority from SEO, Google recognizes that the terms yard care and lawn care can refer to the exact same thing, and there is a good chance you will rank for “yard care” even though you targeted the phrase “lawn care.” As a result, it becomes increasingly important to write well-written articles that are useful to users rather than simply repeating keywords in order to rank in the Google SERPs; the old methods simply do not work anymore, and you must adapt to the new methods of implementing search engine optimization.

The Importance of Relevance

We talked about Google’s algorithm and how it is now able to recognize phrases and synonyms, among other things. When you’re writing for a specific audience, this becomes more important. To provide an example, if you’re targeting a topic such as baking cookies, someone may search for “How to bake peanut butter cookies,” and they’ll receive hundreds of results regarding how to create a peanut butter cookie. If your topic is comparable to that, it is critical that you remain relevant to the issue for which you wish to create an article.

  • It is understandable that people may seek certain results while baking cookies.
  • The content will be reviewed by Google and compared to other relevant subjects, but if you start talking about computers and connecting to computer websites, you will lose relevancy.
  • That is, if the sites that link back to you are likewise related to the specialty in question.
  • The practice of obtaining backlinks from a range of simple target sites is another outdated SEO approach that is no longer effective.
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How to get traffic, or lose it.

One of the primary aims of SEO is to drive targeted visitors to a website, and using the appropriate keywords in the proper ratios can aid in this endeavor. However, there is a situation in which keywords may be detrimental to your visitors, and that situation is.keyword stuffing. Keyword stuffing is an ancient SEO method that is strongly discouraged by Google, although it is still practiced in today’s world. Keyword stuffing is the practice of inserting as many keywords as possible into a piece of writing.

Rebel Ape Research and Analysis Utilizing the ideal quantity of keywords in proportion to their synonyms and relevancy, as well as back-linking and other SEO strategies such as headlines and metadata, you may generate enough traffic to your website to support your business goals.

Get Started With Your SEO

So, do keywords still important in search engine optimization? Yes, they are important and will continue to be important, but the way they are used has evolved, and they are only one component of what goes into SEO. While you can have a website that is chock full of fantastic keywords, you will struggle to gain the momentum necessary to attract visitors to your website if your overall SEO approach is lacking.

Focus on long-tail keywords, expand your content, and continue to employ diverse SEO methods in order to keep your website and business thriving.


What does this mean for SEO keywords? Certainly, they have a significant impact, but their use has evolved, and they are only one component of the whole SEO strategy. A website full of fantastic keywords will not help you if your whole SEO strategy is lacking. You will struggle to gain the momentum you require in order to attract people towards your website. Focus on long-tail keywords, expand your content, and continue to employ numerous SEO strategies in order to keep your website and business expanding.

Do Keywords Still Matter When Creating Content in 2021?

During Google’s early years, several website owners got wealthy overnight via the use of effective SEO strategies. These Internet millionaires utilized a straightforward method to amass a substantial fortune in a relatively short period of time. First and foremost, they would do keyword research to identify a niche that was underserved in the marketplace. Following that, they built a website that was chock-full of keywords related to the niche they had discovered. This site would then direct visitors to some type of download, which would result in a profit for them.

Google, on the other hand, is not a fan of keyword stuffing.

As a result, SEO will never again be the hot commodity that generates millions of dollars overnight, despite the fact that it is extremely vital.

How You Can Use Keywords for Better SEO Today

In recent years, as Google has continued to push out improvements, term stuffing and other types of keyword gaming have become less effective strategies. Sites that attempt to deceive the algorithm frequently find themselves on the short end of the stick. Because Google performs a large portion of the SEO work for you, your personal SEO efforts are becoming less necessary. The Google search engine has advanced so far since its inception that it is now capable of deducing the meaning of the words you enter into the search box.

It has the ability to decipher the meaning of the queries that your clients put into the search field.

We can’t do away with SEO completely since, for the time being, expert search engine optimization may still provide a significant competitive advantage to businesses and organizations.

It is critical that we grasp how SEO has developed in order to make the most of our SEO efforts in 2021.

Many SEO methods that were effective only a few years ago are now considered to be a waste of money and time. Due to the fact that they have become so useless, certain approaches are likely to produce more issues than they do outcomes.

How Has SEO and Keyword Ranking Changed?

Throughout the years, as Google has continued to push out new changes, term stuffing and other types of keyword gaming have grown less beneficial. In many cases, websites that attempt to deceive the algorithm end up with the short straw. Because Google performs a large portion of the SEO work for you, your personal SEO efforts are becoming less significant. The Google search engine has advanced so far since its inception that it is now capable of deducing the meaning of the words you enter into the search field.

  • It has the ability to decipher the meaning of the queries that your clients put into the search box on your website.
  • While we cannot completely eliminate SEO from the market, we can ensure that businesses and organizations continue to benefit from competent search engine optimization.
  • It is critical that we grasp how SEO has grown in order to make the most of our SEO in 2021.
  • Many SEO methods that were successful only a few years ago are now considered to be a waste of money and effort.

What is PageRank?

PageRank is a Google algorithm that counts the number of high-quality links pointing to a certain page in order to evaluate how valuable that page is. It may then provide information to the system about where the site should be ranked merely on the basis of the quantity and quality of links it discovers. Instead of focusing on outgoing and inbound connections, social media shares, the quality of their content, how easy it is to use, the website’s design, and a variety of other variables, websites must now focus on a variety of other aspects.

Google uses these variables to determine where you rank in the search engine results pages (SERPs).

If your company wants to be competitive, it will need to invest in excellent SEO.

2. Searcher Intent vs. Keyword Research.

The importance of keywords has lessened, however it has not been completely eliminated. The importance of keyword research and optimization has not diminished. Having said that, we shouldn’t base our content strategy just on keyword research. This is due to the fact that Google will examine your blog or content to see whether it matches the search query that someone has typed. Given how well Google understands what people are looking for, it is capable of determining if your material is shallow or authoritative (see Figure 1).

  • What Google is looking for is authoritative material from a site that has established itself as an authority in its field of expertise.
  • Writing for keywords frequently entails creating material that is more concerned with containing keywords than it is with creating the finest possible piece of content.
  • Even long-tail keywords are either oversaturated or don’t yield enough results to be worthwhile.
  • It’s for this reason that some search engine optimization professionals believe keyword research is no longer important when creating content.

Make it a point to respond to the questions that are being asked. Attempt to provide the user with important information that they desire and require. In the end, writing for user purpose rather than keyword ranking may result in your site receiving the SEO boost it need.

3. Semantic Search vs. Long-Tail Keywords.

It was previously discovered that targeting long-tail keywords was preferable than targeting short-tail keywords by search engine optimization professionals. Long-tail keywords, on the other hand, were thought to be more effective at targeting a certain niche because they were not being sought by as many people as short-tail keywords. As a result, the likelihood of ranking for short-term keywords was minimal. The information provided here is less relevant today than it was in the past. Certainly, keyword research is still vital, but semantic search consistently outperforms it.

Semantic search is what allows you to appear in searches where you do not have specific keywords in mind.

Google, on the other hand, can determine that your offering is in fact inexpensive and affordable and will place you high in search results for “affordable local bananas.”

Keywords in the Future of SEO

We may expect search engine optimization to grow to the point where it is no longer identifiable as it is now. The more we continue to adhere to outdated methods of optimizing, the deeper we will fall behind. It’s past time to put to rest the notion that keywords serve as the foundation of our content strategy and look to the future instead. A future in which we strive to create content that speaks directly to our target audience rather than writing for keywords. Do you believe your SEO is lagging behind?

Contact us right now if you want to get your website recognized on Google.

Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires sprung up like wildflowers all over the internet. It was possible to really make millions of dollars overnight because to the way Google SEO operated, and the method couldn’t have been more straightforward: Shutterstock

  1. Use keyword research (as well as Amazon’s autofill option) to identify a hitherto untapped niche. Produce a niche-specific microsite that contains a high keyword density. Make use of that website to direct people to an ebook (the money-maker)
  2. And Recycle the process for several niches and keywords.

The successful microsite entrepreneur Eric of published his technique in 2011 and numerous other microsite entrepreneurs have made pieces on the similar process. Unless you were fortunate enough to land 30 sites at the right time, you may expect to earn around $1,000 each month. In addition, because microsites were quite simple to build up using WordPress, this was a certain way for individuals who understood SEO to generate income.

What SEO looks like today

Today, SEO’s importance has been substantially lessened, but it is still important—understanding how SEO works today will still offer you an advantage in your marketing efforts. Since then, Google has continued to roll out new modifications to its search engine (such as Google Hummingbird in 2013), which have made SEO keyword gaming less and less important as Google is increasingly performing the SEO for you. Their search has advanced to the point where it can discern the meaning behind your words as well as the meaning behind the inquiries that your consumers would enter into its search box in order to find you.

Not only should you be aware of how SEO has evolved, but you should also be aware of the dangers of continuing to use obsolete SEO strategies that no longer operate the way they did a few years ago.

These tactics are, in reality, a complete waste of your time and resources. Here are three main changes that have occurred in the SEO industry:

1. Authority over SEO

PageRank is still alive and well, but it has been demoted from being the most important factor in determining your ranking to one of over 200 criteria utilized by Hummingbird to decide your ranking. There are a plethora of measures available now that, when combined, assist Google in determining your page authority. They take into consideration inbound links, outbound connections, social media shares, content quality, site design, ease of use, and other factors. All of these indicators are basically simply a way of determining your worth as a thought leader in your field.

Furthermore, SEO is important in the sense that other authority will have pages that are search engine optimized.

In related news, learn how to find the most profitable keywords to use in your Google AdWords campaign.

2. Keyword placement over frequency

Because of this, it is crucial to understand that SEO is still relevant – to a certain extent. For example, it’s still critical that your longtail keyword appears in your page title, URL, subheaders, picture descriptions, meta descriptions, and other relevant places on your website. In other words, the arrangement of keywords is still vital. However, frequency is not one of them. The necessity to repeat a keyword at least seven times in the body content is absolutely no longer applicable. This is a ruse that is no longer effective.

3. Semantic search over long and short-tail keywords

Since 2004, when Chris Anderson created the phrases “long tail” and “short tail” keywords in a Wired article, the concepts have become commonplace. Long tail keywords (keyword phrases longer than three words) are preferred over short tail keywords, since they target more precise search queries and assist you in narrowing your specialty more effectively. However, how accurate is that statement after Hummingbird? Nowadays, Google employs a technique known as semantic search to decipher the meaning hidden inside your words.

Also, let’s assume that you never use the phrases “affordable coffee” or “cheap coffee” in your material (since you don’t want consumers to get the impression that your services are inexpensive).

And you do disclose your rates, in the hopes that clients would be able to figure it out for themselves.

Google would be able to decide on its own that your café likewise qualifies as “affordable,” and the potential visitor would most likely be perusing your website in a matter of seconds.

What SEO will look like in the future

Because of Chris Anderson’s 2004 Wired article, we’ve been hearing the words “long tail” and “short tail” keyword since then. Long tail keywords (keyword phrases longer than three words) are preferred over short tail keywords, since they target more particular search queries and assist you in narrowing down your specialty more efficiently. After all, how true is that truly after Hummingbird? To find the meaning behind your words, Google now employs a technique known as semantic search. To illustrate how it works, consider the following example: Consider the following scenario: you have a fantastic website for your organic, fair trade cafe in Williamsburg, New York.

But, despite your low prices, your coffee is reasonably priced—in fact, given your expenditures, you might charge somewhat more.

If you have a good number of monthly visitors, and a potential visitor types in “organic, affordable coffee in Williamsburg,” your site is likely to appear towards the top of the search engine results page.

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