How Long Should Your Blog Articles Be? (with Word Counts For Every Industry)? (Best solution)

A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. CoSchedule found posts with around 2,500 words typically rank the best.

What is the optimal word count for a blog?

For SEO, the ideal blog post length should be 2,100-2,400 words, according to HubSpot data. We averaged the length of our 50 most-read blog posts in 2019, which yielded an average word count of 2,330. Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.

What is the average word count for a blog?

The average blog post is now 1142 words long, 41 percent more than three years earlier. Half as many bloggers write content with less than 500 words. In contrast to that, the number of bloggers writing 2000+ word posts has increased sixfold. They also report better ROI from longer content.

How many words should an article be for SEO?

Forbes indicates that an average of 600-700 words per page is optimal for SEO. Forbes also states that websites with less than 300 words per page are considered “thin” by Google’s standards and, most likely, won’t rank as highly in search.

How long should a blog article be?

A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. CoSchedule found posts with around 2,500 words typically rank the best.

How long should online articles be?

If you take that rule of thumb, you should write content that is between 5 to 12 minutes. Medium’s research says the ideal story length is seven minutes. The bottom line is that quality is more important than quantity.

What is the word limit for an article?

Articles shall have a maximum length of 6,000 words (the word count limit includes title, abstract, tables, figures, and references list). During a potential revisions stage, after peer-review, authors can extend the article length to a maximum of 8,000 words to better address the reviewers and editors’ comments.

How long does it take to read 1000 words?

Answer: 1,000 words will take about 3.3 minutes to read for the average reader. Documents that typically contain 1,000 words are high school and college essays, short blog posts, and news articles.

How many words is a long article?

In fact, many topics can be adequately covered with just under 900 – 1,000 words. However, if you’re using a lot of original research and covering a unique area of recruiting, you’ll probably want to go longer and be closer to 1,200 words.

Does Word Count matter for SEO?

Word Count Does Not Affect SEO Some search queries require ‘straight-up’ facts, embedded into short posts. While other search queries demand long-form and in-depth content.”

Does blog length affect SEO?

Turns out, longer content typically has these elements baked into it. That’s a big reason why long-form content ranks better in organic search than short content. According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words.

What is the average length of an article?

One of these is article length, which has typically averaged out at somewhere between 600-800 words.

How long does it take to write a 1500 word blog post?

Writing 1,500 words will take about 37.5 minutes for the average writer typing on a keyboard and 1.3 hours for handwriting. However, if the content needs to include in-depth research, links, citations, or graphics such as for a blog article or high school essay, the length can grow to 5 hours.

What makes a good blog article?

A good blog post is about one topic, one story, one idea. Good titles are interesting, descriptive, and engaging. It should read like a magazine headline or a TV newsflash, daring the reader to click the link. (If you need help, read this post: “5 Easy Tricks to Help You Write Catchy Headlines“.)

How many pages should blog have?

Even if you don’t plan to monetize your blog by recommending tools and services, a Resources page is a great way to direct people to your site and answer their question quickly if they ask you what you’re using for email marketing, pinning, graphics, etc. And those are the six pages every blog should have!

How Long Should Blog Posts Be in 2021? [New Data]

The question “how long should this blog post be” has undoubtedly been asked more times than you’d want to admit by your editor, if you’re a writer who blogs. Typically, you’ll hear something along the lines of “whatever long it needs to be,” followed by a period of silence. While there is some validity in that statement, you shouldn’t hold yourself to a character count that is either too low or too excessive for your needs. Nonetheless, any seasoned blogger will tell you that there is an optimal length or range for the length of your blog articles, especially when certain factors are taken into consideration, such as your target demographic, the content, the structure of the post, and the primary promotional channel you use.

Continue reading to find out how lengthy you should make your blog articles in 2020.

Ideal Blog Post Length for SEO 2021

According to HubSpot statistics, the optimum blog article length should be between 2,100 and 2,400 words for SEO purposes. We calculated the average length of our 50 most popular blog entries in 2019, which resulted in an average word count of 2,330 words per piece. Individual blog post lengths ranged from 333 to 5,581 words, with a median of 2,164 words. Individual blog post lengths ranged from 333 to 5,581 words. Prior to writing your 2,300-word blog post, remember that not all blog posts need to be extremely long — in fact, 16 of our top 50 read posts (or approximately one-third) were under 1,500 words, indicating that there is still plenty of opportunity to rank your posts even if they have a lower word count.

  • Making use of proper backlinking techniques
  • Attempting to obtain Google’s highlighted snippet
  • Using alt-text
  • Pursuing the appropriate keywords
  • Obtaining domain and topic authority in a particular area
  • Incorporating media-rich material (videos, social media embeds, and so on) into the body of your post

Check out this blog article for a comprehensive explanation of everything that goes into getting a blog post to rank on Google other than the length of the content.

Ideal Blog Post Length for Lead Generation

Unfortunately, there is sometimes a gap between the articles that create traffic and the posts that produce leads or new connections for your company’s marketing efforts. Typically, postings that receive more traffic do so as a result of being searched for by a larger audience, which indicates the topic you’ve written about may be more broad and not directly related to your company’s operations. As a result of this discrepancy, we examined the 50 articles that generated the most net new leads for HubSpot in 2019.

Spoiler alert: there was, and they should have known about it.

The 50 blog articles that produced the most leads in 2019 had an average length of 2,569 words and a median length of 2,529 words, which was roughly 250 and 400 words greater, respectively, than the average and median lengths of the most-read blog entries in the same year.

In other words, publishing longer material for a blog post meant to increase the number of people who subscribe to your newsletter is absolutely advantageous.

Your chances of ranking higher for these topics improve when your coverage is more in-depth — and while your audience may be smaller, your odds of converting readers into leads are significantly higher.

Ideal Blog Post Lengths for Different Blog Post Types

We didn’t stop there: there are many different sorts and formats of blog posts, so we wanted to investigate how the length of a blog post influenced the performance of the various post structures we were considering. If you want to create the right length blog post for your subject for each of the blog kinds described below, you may use one of these six free blog post templates. Now is the time to download

How long should pillar pages be?

In order to contain substantially more material than a typical blog post, pillar pages should be around 4,000 words in length. A pillar page is your endeavor to be the all-encompassing guide to any given subject available on the Internet as a blog post, and it is hosted on your website. These postings serve as the “pillar” for a collection of blog entries that are all related to the issue discussed in the pillar. The video below will provide you with further information regarding pillar pages.

Between 2,137 and 10,939 words were written for each of the pillar pages in this study.

It should take many days to write each pillar page, and each page should reference several sources and link to all of your relevant blog entries on the subject.

Do you need assistance getting started with your pillar pages?

How long should listicles be?

Listicles, also known as list blog articles, should be between 2,300 and 2,600 words in length. List blog posts are perhaps the most approachable blog post style for beginner writers because they provide a list of items. Anyone may create a blog post simply by listing and describing a few examples, tools, resources, or thoughts related to a specific topic in a blog post. When it comes to the length of these blog articles, it appears that the rule of thumb is that the more instances you have, the better the blog post will be.

The length of the essays varied between 1,040 and 5,581 words.

And, when you stop to think about it, it makes perfect sense.

This article style necessitates a large number of list items – preferably with accompanying photographs, descriptions, and links to their original sources – so put in the time and effort to create an authoritative and comprehensive list for your audience.

These free listicle blog post templates will help you get started creating your list articles as soon as possible.

How long should “how-to” blog posts be?

Blog entries on how-to topics should be between 1,700 and 2,100 words in length. In part because how-to blogs show how to do something, the length of the blog post should be proportional to the difficulty of the task you’re discussing how to perform. For example, this blog article on how to type the shrug emoji is slightly over 300 words long, yet this blog post on how to establish a business is more than 8,000 words in length. We found that the average length of our most popular how-to blog entries was 2,151 words, with a median length of 1,669 words.

For the first time, you’re writing a how-to blog article.

Readers are looking to you for information, not inspiration, so make sure your piece covers the subject matter thoroughly.

How long should “what is” blog posts be?

Blog entries on how-to topics should be between 1,700 and 2,100 words long, depending on the subject matter. In part because how-to blogs show how to accomplish something, the length of the blog post should be proportional to the difficulty of the task you’re attempting to convey. For example, this blog article on how to type the shrug emoji comprises little more than 300 words, yet this blog post on how to establish a business contains more than 8,000 words. The average length of our most popular how-to blog entries was 2,151 words, with a median length of 1,669 words.

For the first time, you’re writing a how-to blog post?

The purpose of your post is to provide information, not to inspire readers, so make sure it covers the subject matter thoroughly.

Minimum Blog Post Length

Although there is no formal minimum length for blog posts, Yoastre suggests that they be at least 300 words in length. Having said that, according to HubSpot research, producing lengthier blog entries should be the rule rather than the exception for your site. This technique will aid in the development of your website’s authority in the eyes of search engines, which will in turn aid in the ranking of shorter blog entries. ” In general, lengthier content is more likely to rank,” explains Aja Frost, HubSpot’s Head of Content SEO.

If you believe you have adequately covered your subject in 300, 800, or 1,000 words, then go ahead and do it.

Getting Started With Your Blog Posts

The moment to start writing your blog entries has arrived now that you know how lengthy they should be. A list of resources has been collected that you can begin implementing right away to make your blog more effective.

  • A Step-by-Step Guide to Starting a Blog
  • A blog post about how to write a blog (please excuse us for being so self-referential)
  • A collection of free blog post templates is available here. Use a Content Management System (CMS) to host your blog content. Marketing Analytics Software to Evaluate the Effectiveness of Blog Posts

A Step-by-Step Guide to Starting a Blog Writing a Blog Post on How to Write a Blog (please excuse the irony in our title) Templates for blog posts that are free to use; Host Your Blog Content on a Content Management System (CMS). Measure the effectiveness of blog posts using marketing analytics software.

How Long Should a Blog Post Be? Ideal Length for 2022

What is the ideal length for a blog post? There are a lot of new bloggers who aren’t sure whether it’s preferable to create longer or shorter blog entries, therefore this is an essential and frequently asked subject. Throughout this essay, we’ll discuss about the appropriate length for a blog post. We’ll also discuss the best practices for blog length, which can help you to attract more readers to your blog, enhance your SEO, increase engagement, and other benefits. The question is, what is the optimal blog article length?

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What Is the Ideal Length for a Blog Post?

Many individuals have stated that “attention spans are shorter than ever” and that “people just want bite-sized information” are valid points of contention. However, this does not imply that your blog postings should be brief. When it comes to blog postings, longer is almost always preferable. Despite the fact that people’s attention spans are decreasing, the average word count of blog entries is increasing. According to IsItWP, the average post length climbed by around 42 percent between 2014 and 2018, going from 800 words to 1,151 words on the platform in total.

According to the author of a Medium blog, postings with an average read length of 7 minutes received the most attention.

Afterwards, HubSpot looked at their own blog material and discovered that the magic amount for a blog post was somewhere between 2,250 and 2,500 words.

However, there is one thing they all have in common: they all believe that long-form content is the most important thing.

And, while lengthier blog pieces require more time to create than shorter ones, there are several advantages to publishing more in-depth information. Those advantages will be discussed in greater detail later in this section.

The Benefits of Long-Form Blog Posts

Firstly, larger blog entries are more valuable to your readers since they give comprehensive answers to all of their issues in an one area. For instance, have a look at our blog post on how to establish a website. The total word count for this comprehensive guide is 6527 words. It contains all of the information our visitors want in order to establish a blog and make money online. Consider what would happen if the article were just 800 words long. A great deal of important information would be lost in such a brief post.

Our visitors may have confidence in us since we provide long-form material, such as the blog post above, that demonstrates our expertise in the blogging field.

Continue reading for more information on the advantages of long-form blog articles.

1. Increases Time Spent on Page

More time spent on your website by users is directly proportional to the length of your blog entries. Furthermore, the longer they spend on your website, the more probable it is that they will return to see more of your fantastic material. As a matter of fact, according to Neil Patel’s research, individuals remained on the long form content page 40% longer than they did on the typical page, and they looked at 25% more pages than the average visitor. However, all of the visitors to your blog will eventually abandon ship.

If a person is going to leave your website, an exit-intent popup may detect this and send a message that urges them to sign up for your email newsletter before leaving.

Want to learn more about how to develop your email list?

2. More Shares on Social Media

Long-form material, according to studies, is also more likely to be shared on social media. According to QuickSprout, pieces with fewer than 1,500 words garnered an average of 174.6 tweets and 59.3 Facebook likes on a daily basis. Posts with more than 1,500 words generated an average of 293.5 tweets and 72.7 likes on Facebook, according to the data. They also observed that if a blog post is longer than 1,500 words, it receives on average 68.1 percent more tweets and 22.6 percent more Facebook likes than a post that is less than 1,500 words on average.

Long-form blog articles can also help you rank higher in search engine results, which will in turn help you get your blog posts read by more people who are searching the internet for information. So, let’s take a deeper look at the length of blog posts and their SEO value.

3. Improves Ranking in Search Engine Results

You must optimize your blog entries for search engine optimization in order to attract more visitors to your website. This involves utilizing relevant keywords, including internal links, developing understandable URLs, ensuring that your website is SEO friendly, and other efforts to improve your website’s search engine optimization. However, the number of words in your blog articles has an impact on how effectively your material performs on search engines such as Google and Bing. Blog entries that are longer in length score higher in search results.

  • The minimum word count for a blog article is 300 words in order to achieve good search engine optimization (SEO).
  • According to CoSchedule, posts of around 2,500 words in length generally rank the highest.
  • According to their findings, the top ten results for the vast majority of Google searches include between 2,000 and 2,500 words on average.
  • Check out our SEO guide for bloggers for additional information on how to increase your search engine optimization.

How to Write a Long-Form Blog Post

If you’re used to writing short blog posts, the prospect of producing a blog post of more than 1000 words may seem overwhelming. How long does it take to produce a 1000 word blog post? You might be wondering. It all relies on your previous writing expertise as well as the topic you’re writing about. Inexperienced writers who are unfamiliar with the subject matter of their blogs may find it difficult to complete even a 1000-word article in 3-4 hours or less. A 1000+ word blog article, on the other hand, may be completed in under an hour if the writer is an experienced one and the topic matter is well-understand.

  • Completely conducting your research before beginning your essay
  • Creating a thorough outline to serve as a guide
  • Eliminating distractions by turning off mobile phone alerts
  • Creating a draft of your blog article in Google Docs rather than writing it directly in WordPress is an option.

But keep in mind that it’s not only about getting your piece written as quickly as possible and achieving the word count. It is also critical to consider the following additional considerations: The content of your blog entries must be simple to read for your readers. However, the longer your blog article gets, the more difficult it is to keep your readers interested, and the less likely it is that anybody would want to read it. It’s important to make your blog entries more readable by keeping your sentences short, utilizing fewer phrases per paragraph, and choosing simple terms instead of complex ones.

Make sure you conduct thorough research and that your blog article delivers something unique.

In addition to being preferred by Google, well-researched and accurate articles have a greater chance of attracting links from other bloggers. The greater the number of backlinks your blog article receives, the greater the likelihood that Google will identify your site as an expert on the subject. There is simply no use in spending days (or even weeks!) crafting a fantastic long-form piece if no one ever sees it or reads it. Writing blog posts is only half of the battle; understanding how to market them is the other half of the battle.

It’s Not All About the Word Count

The ability to write longer blog entries is advantageous to both your visitors and the success of your site. But don’t get too caught up in the exact word count or trying to attain that elusive “perfect blog article length.” After all, there is no such thing as a single ideal blog article length that applies to all subjects! As a substitute, concentrate on offering quality long-form material to your intended audience. Now that you’ve determined how lengthy a blog post should be, it’s time to begin writing!

Also, make sure to join up for our email subscription to receive more useful blogging tips like this one in the future.

What is the Ideal Length for a Blog Post?

I’m sure we’ve all pondered this subject at some point. What is the appropriate length for a blog post? We will not only provide an answer to this issue, but we will also assist you in understanding the reasons why and how the length of your blog post may help to increase the number of people who visit your content. If you are just starting a blog or are aspiring to be a blog master, knowing how long to spend creating content is an important part of your overall strategy for success. Let’s see how many words it takes to get to the finest blog post available on the internet.

What is the Ideal Length for a Blog Post?

Yes, this is something we’ve all considered. In your opinion, how long should a blog article be? Our response to this issue will not only help you understand the reasons why, but it will also help you understand how the length of your blog post may help you get your material noticed by more people who are interested in it. Finding out how long it will take you to write your material is an important aspect of any plan for becoming a successful blogger, whether you are just starting out or are an experienced professional blogger.

How to Determine the Length of Your Blog

Many factors influence the length of a blog article, including its subject matter. Not only will we discuss how lengthy your blog should be, but we will also discuss why the length of your material is so important to its success. Here’s a breakdown of what’s included:

  • Blogs are written for a variety of lengths. Identifying your target audience
  • Determining your reach
  • And Increasing the length of a blog post for SEO purposes
  • Tips on how to break up a long blog post
  • The long and the short of it is that. Getting More Done in Less Time

When it comes to your blog, it’s critical to understand why longer posts might generate more leads.

We hope you have a content strategy in place before beginning your lead generation efforts through your blog. It’s time to learn how to create longer, more intelligent blogs that reach a larger audience. Let’s get started!

The Differing Lengths of Blogs

When it comes to blogging, there is a common misconception that the shorter the blog post, the greater the likelihood that it will be read. Fortunately, we are here to dispel this fallacy and set the record right! Here are some examples of blogs with varied lengths and the worth of each:

  • 200-400 words: These incredibly brief postings are the most effective for generating debate and interaction. They do not receive as many social shares as they should and are therefore insufficient for SEO. They are solely intended for the description of items or services, as well as for opinion. between 400 and 600 words: These are considered shorter blog entries, despite the fact that some refer to them as “the minimal length.” These are not informative blogs, but rather quick, digestible reads for people who are less involved in the subject matter. They are quite effective for social sharing and interaction, but they are too short to generate website traffic or have an impact on SEO. Between 600 and 1,000 words: These are regarded to be instructional postings written in a journalistic manner. These postings are excellent for including influencers, reference links, and gradually increasing SEO rankings. Word count: 1,000-1,500 words These longer pieces, depending on who your target audience is, can have a significant influence on your lead conversion. Longer content is regarded a potent strategy for driving organic website traffic through link development, collaborations, and calls to action if it contains relevant information. between 1,500 and 2,500 words These articles are referred to as your “Google go-getters” since search engines prefer lengthier content over shorter ones. According to what we’ve heard, the highest-ranking postings are 2,450, which suggests that this is Google’s sweet spot. For maximum organic search traffic, include a large number of useful reference links to influencers, educate your audience, and provide downloadable information. Don’t be afraid to go the distance. (Selected by the Bramework crew!)

Obtain Your COMPLIMENTARY AI-Generated Blog Outline Reduce the time it takes you to write a blog post by half; no more writer’s block; instant post structure Increase your writing speed by 5 times! Blogs that teach are typically longer in length and can be converted into DLC, such as an eBook. You should prepare a list of the best blogging practices that are relevant to your business, your target audience, and your mission statement. We advise you to vary the length of your blog posts on a regular basis, regardless of the length you choose to write them.

The perfect blog article length is determined by a variety of factors.

In a 400-word piece, it’s difficult to add value to your reader’s experience.

Determining your Audience

What factors influence the length of your ideal blog article for your target audience? The quick answer is that they must find it appealing! Because your company plan is in place, you have already identified who your target audience is. Your target audience should also be considered while deciding the length of your perfect blog article. When defining your target audience and the length of your perfect blog article, it’s recommended practice to ask yourself these questions first.

  • Which social media channels are the most popular among your target audience for sharing content? It would be interesting to know what sorts of media outlets they are following. What kinds of material are they disseminating
  • What is the length of the blog entries that they are commenting on
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The answers to these questions will assist you in determining how long your material should stay on your website. There isn’t a magic number that every blog will be at the same moment, all of the time.

Understanding your Reach

Prior to starting your blog, it’s crucial to remember that the entire point of doing so is to reach the appropriate audience. When it comes to content, your brand, your company, and your objective are all reflected in it. When determining the appropriate word count, it is important to evaluate how far each word has the potential to reach your intended audience. After determining your target audience, you can next make each word “count” in relation to the choices made by your readers. Every word on your blog has the potential to reach a larger number of readers.

Make every word count, provide value, and assist the reader in getting to you – the dependable source of information.

If you absolutely nail the proper word count, you can maximize your chances of getting your material in front of more people, as well as the likelihood of it being shared more widely than usual.

Optimizing Blog Length for SEO

When it comes to determining the optimal blog post length, one of the methods we highlighted was improving your content for search engine optimization. The different blog lengths that are most effective in getting your content noticed are 1,000 – 1,500 and 1,500 – 2,500 words, respectively. It has been proved by various supportive content marketing organizations, including our own, that the length of your blog piece will improve SEO for your company. Take a look at Moz, Search Engine Land, or HubSpot for examples of how they consider blog length as a critical component of search engine optimization (SEO).

It also provides extra space for backlink possibilities, calls to action, and lead magnets to be included on the page.

It’s a win-win situation.

How to Break Up a Long Blog

Have you decided that writing a long blog is the best option for you now that you’ve identified your target audience, analyzed your reach, and optimized material for SEO? If that’s the case, we’re here to assist you. In order to get you started, here’s a small article on how to write quicker and enhance productivity. Writing a lengthy blog post requires a significant investment of time, energy, and resources. We understand this, which is why we createdBramework to assist agencies in creating blogs in minutes rather than hours.

That being said, it is critical to break up a lengthy blog post in order to keep your reader interested and to keep them on the page.

  • Reduce the length of paragraphs
  • Insert spacers or white space between headers
  • Be sure to include eye-catching, high-quality photos (and don’t forget to include your alternate text!). Make use of italics when applicable
  • Add an emoji (if it’s appropriate for the brand) for a little fun. Calls to action or click-to-Tweets should be used to break up paragraphs.

The Long and the Short of it

We don’t want you to be discouraged from writing shorter blogs, so we’re providing an unbiased view on the subject of word count. Whether you choose to publish shorter blog pieces or lengthier ones, your knowledge will have an equal influence on your readers. Your reader will appreciate a short or long post as long as it is informative and beneficial to them. We urge you to experiment with different blog lengths until you discover one that works for both you and your reader! In the event that you opt to create shorter posts, you will be challenged with cramming as much information as possible into the blog – meaning that every word counts.

If you want to write longer pieces, you will be responsible for ensuring that your knowledge is exact, correct, and correctly cited throughout the piece.

The good news is that we are also here to assist you with this.

We’ve created a free keyword analysis tool that will assist you in determining keyword competitiveness, rank, and volume in only a few minutes. To ensure that your blog does not get lost in the search engines, use our free keyword analyzer tool to identify the most relevant keywords.

Saving Time on Long Blogs

At Bramework, we specialize in reducing the amount of time spent reading lengthy blogs. Long-form blog posts may be written in half the time. Try out Bramework’s Artificial Intelligence Writing Assistant. There is no requirement to use a credit card. We’ve come up with a number of suggestions on methods to save time when blogging. For most individuals, it takes hours to publish a single blog post since you have to perform keyword research, plan, write content, design layout, find photos, and optimize your blog for search engines– all in the hopes of having your blog rank highly on Google.

Bramework Wrap Up: Ideal Blog Post Length

Trying to figure out how long to spend writing your blog might be difficult! We understand what you’re saying. Whatever the length of your blog post, it will require a significant amount of time and effort to complete properly. If you believe we can save you time, please contact us atBramework to learn more about how we may assist you further. When you spend less time writing high-quality blogs, you have more time to devote to high-value tasks such as building your business. Let’s get down to business with the blogging business.

We would much appreciate hearing from you!

Images courtesy of and (Original article published on April 29, 2020; updated on December 1, 2021) (Original article published on April 29, 2020; updated on December 1, 2021)

What is the Optimal Content Length? – Here’s What the Science Says

What is the ideal length of material to have? How lengthy do you think your blog entries should be? What is the optimum word count for SEO purposes? These are the kinds of questions that many aspiring bloggers and marketers ponder on their own. There are a variety of factors that contribute to good content marketing. From selecting the most appropriate keywords to learning how to write effectively to image optimization, everything is covered. All of these things contribute to the success of your article.

Should you produce a large number of lesser pieces or should you concentrate on publishing one long article every month?

According to what you may expect, there are many different points of view on this subject.

You will learn about the findings of the most significant investigations conducted to yet, as well as the conclusions reached by the researchers.

Ideal Content Length – What the Research Says

The following section contains an overview of the most notable pieces of research on the optimal duration of material.

Let us synthesize their results in order to provide you with a high-level overview. After that, we’ll be able to put together a list of the conclusions we should make from this.

OkDork/BuzzSumo – Shoot for 2,000+ Words per Article

Noah Kagan of AppSumo (the creators of SumoMe) has teamed up with the fine folks at BuzzSumo to bring you SumoMe 2.0. (a tool that often makes it on best of lists forblogging tools). They collaborated on a research to determine what causes information to become viral. After reviewing 100 million articles, they came up with the following conclusions:

  • The greater the length of the material, the greater the number of shares it receives. Entries with a word count between 3,000 and 10,000 words fared very well
  • There were 16 times as many blog posts with a word count below 1,000 words as there were posts with a word count greater than 2,000 words. As a result, if you want to increase the likelihood of your posts becoming viral, strive for at least 2,000 words every post.

Backlinko – Search Results on Google’s Front Page Average 1,890 Words

Backlinko’s Brian Dean and his crew conducted their own research into the elements that influence search engine rankings. They looked at one million Google search results to figure out what factors contribute to higher ranks. In terms of the best length for blog entries, they discovered that it is as follows:

  • Long-form material performs substantially better in search results than short-form content. What is the length of long-form content? The average word count of results on Google’s main page is 1,890 words, according to the search engine.

Some additional significant discoveries include the impact of website loading speed, the inclusion of photos in postings, the use of HTTPS, and other factors. I recommend that you have a look.

Moz/BuzzSumo – Go for a Minimum of 1,000 Words

In addition, the SEO experts at Moz collaborated with BuzzSumo to conduct an analysis of over a million websites. The following is what they discovered about the best content length:

  • More shares and links are routinely received by long-form material (i.e., content that is above 1,000 words in length). In particular, research-based and opinion-forming works fall within this category
  • In the internet world, more than 85 percent of information is shorter than 1,000 words in length. Therefore, if you can achieve success in social media and search engines, your chances of ranking high on these platforms will grow. Once you’ve written more than 2,000 words, the effects begin to fade.

Medium – The Perfect Content Length is 7 Minutes

Medium, a publishing platform, is very concerned with the level of reader interaction. In order to learn more about how to cultivate it, they ran a research to determine the best post length that would keep readers interested. They discovered the following information in it:

  • The optimal blog content takes seven minutes to read from beginning to end. Following that, reader interest begins to dwindle significantly. According to Buffer, this corresponds to around 1600 words, or less if you include a lot of graphics
  • Nevertheless, Medium recommends using this as a guide value only because they discovered a large deal of variety in their results. At the end of the day, they urge you to write as much as you need to in order to make your argument. “If you put up the effort, your audience will do the same.” Quote:

SEMrush – Longer ContentEquals Better Search Rankings if It’s Relevant

In addition, the popularSEO toolSEMrush conducted a ranking factor analysis. According to their findings from a review of the top-10 Google sites for 600,000 keywords, the optimum content length is as follows:

  • For long-tail search searches (those including more than two words), the sites that appear on the results page include, on average, over 20% more material than those for shorter queries. This implies that for larger themes, visitors should not anticipate lengthy postings. Alternatively, if your issue is more specific, you should give more detailed coverage. At the same time, page rankings are heavily influenced by the quality and relevancy of the content. Creating information that is just a particular length does not assist if the content is unrelated to the user’s search query.

SerpIQ – The Average1 Article in Google is 2,416 Words Long

In 2012, SerpIQ conducted a study to identify the ideal duration of blog entries, and the results were published. The average content length on every rank on the first page of Google for more than 20,000 keywords was studied in order to arrive at this conclusion. Unfortunately, the study itself is no longer available online; however, the study’s conclusions are still available. They discovered that the average amount of words in material that appeared in the first position on Google was 2,416 words on average.

The data in this research includes text in sidebars as well, so you may cut the numbers a little bit if you keep that in mind.

CoSchedule – Top-ranking Content Has at Least 2,000 Words

In addition to publishing conclusions from an analysis of their 10 highest-ranking articles, CoSchedule released a helpful infographic that summarized the results of several sites’ tests on the optimal content length:

  • Additionally, CoSchedule shared data from an analysis of their 10 highest-ranking posts, in addition to aggregating the conclusions on perfect content length from a variety of sources in this handy infographic:

Hubspot – The Optimal Content Length for Traffic, Shares, and Links is 2,250+

CoSchedule examined their own content to see what qualities made it shareable, linkable, and traffic-generating. Hubspot did the same thing. The following are the findings from more than 6,000 blog posts:

  • When it comes to search traffic, articles with a word count of 2,250-2,500 words receive the greatest attention. A piece of content that is more than 2,500 words in length is the most shared on social media and also earns the most backlinks.

Neil Patel – Use Different Content Lengths for Different Industries

Also investigated was the subject of how long your blog material should be, which was addressed by online marketer Neil Patel. In his paper on the subject, he makes the following assertions:

  • Material length is undoubtedly important, and lengthier information performs better when it is combined with high-quality content
  • Nonetheless, According to his own experience and information he discovered online, many businesses have varied ideal word counts. For example:
  • Financial Technology (FinTech): 2,000–2,150
  • Finance (2,100–2,500)
  • Manufacturing (1,700–1,900)
  • Sales (2,500–2,700)
  • Real estate (1,800–1,900)
  • Home and garden (1,100–1,200)
  • Technology (800–1,000)
  • Gadgets (300–500)
  • Marketing/Advertising (2,500–3,000)
  • Healthcare (2,000–2,150)
  • Fashion (1,400–1,900)
  • Travel (1,500–1,850)
  • Film (1,500–1,700)

Team Yoast – Longer Content is Better (If You Have Good Writing Skills)

Team Yoast, the creators of Yoast SEO and the general authority on WordPress SEO, has published an essay on the subject of blog post length. The gist of it is as follows:

  • It is recommended that a blog post have at least 300 words in order to rank well (this is also the recommendation provided by their plugin’s content analyzer). Longer blog entries (1,000 words or more) have a better chance of ranking highly in search results. Google can better grasp what your article is about when it has more material, which will help your post advance up the search ranks. You will, however, require strong writing abilities in order to maintain lengthier blog articles and make them useful. Otherwise, they may scare away your target audience rather than attracting them to you. As a result, you must make your blog postings both readable and interesting. If you are not a particularly gifted writer, you can consider aiming for 700-800 words instead.
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BuzzSumo – Investing in Content Volume Over Length is also an Option

Another intriguing viewpoint from the world of internet journalism was provided by a recent piece published by Buzzsumo. Many news organizations have implemented a successful content strategy that consists mostly of releasing more (short) information on a regular basis. Of course, in order to accomplish this, you will require a work force.

OrbitMedia – Bloggers See Higher ROI in Longer Content

OrbitMedia conducts frequent polls among bloggers in order to identify emerging trends in the blogging community. In their 2017 edition, they polled 1000 bloggers for their opinions. The following are the conclusions about the length of the content:

  • Bloggers now publish material that is 1142 words or longer on average, a 41 percent increase from three years ago. Half of all bloggers write content that is fewer than 500 words in length. In contrast, the number of bloggers who write pieces of more than 2000 words has climbed by a factor of six. They also claim that lengthier content generates a higher return on investment.

What Does All That Mean?

After reading through the material above, you have most likely already noticed certain trends. Let’s have a look at the main findings.

Long-form Content Rules

One conclusion is very obvious: if your objective is to rank high in search results, gain links, and receive social shares, long-form content is the way to go. In virtually all trials, it beat shorter pieces in these areas by a significant margin. Long-form material, on the other hand, is not a rigid definition that can be applied universally. It’s generally agreed that it should be at least a thousand words in length; however, it’s probably best to aim for 1,500-2,500 words or even more. However, these figures vary from sector to industry and can only be regarded as suggestions.

Short-form Content is Also an Option

Shorter pieces, on the other hand, should not be wholly ignored. They can also be a valuable component of your content strategy, particularly if you have the ability to develop a large number of them. They can garner a lot of attention on social media, but their SEO worth is typically considered to be minimal. There are several exceptions that apply to specific sectors. Once again, it is critical that you know what you are writing about.

In Any Case, Concentrate on Quality

Other elements, in addition to content length, are important in determining whether or not a piece of material will be successful. The majority of the papers and research mentioned above emphasize the necessity of prioritizing quality above quantity. The importance of this has been underlined several times elsewhere on the site, for example, here. What exactly does this mean? It entails making an investment in readability, a clear structure and layout, as well as visual aids such as graphics.

Focus, above all, on the relevance of your message.

This also influences a large portion of the duration of your article.

On the other hand, don’t sacrifice your own well-being in order to fit within an arbitrarily determined range.

If your objective is to develop a super-useful guide that takes 4,000+ words to cover everything, by all means, go ahead and do it. If it’s worthwhile, your audience will recognize and appreciate your efforts.

So, Is There Such a Thing as Ideal Content Length?

When it comes to blogging and content marketing, the question of how long a blog article should be is really important. After all, generating content is an investment, and it’s only normal to want to see a return on that investment. According to the existing studies in this area, long-form content performs far better than short-form material. That is not surprising given the fact that the average length of content has been steadily expanding over the past several years. Content makers who want to compete in the major leagues must stay up with the competition.

In the end, the length of your content is determined by the topic you are writing about.

What is your experience with content length?

What method do you use to deal with this issue in your content strategy?

How Many Words Should a Blog Post Be?

When it comes to blogging and content marketing, the issue of how long a blog article should be is quite important to ask. It’s only reasonable to want to see a return on the work that goes into developing content. According to the research that has been done in this area, long-form content performs better than short-form material. Because the average duration of content has been expanding steadily over the past several years, it is no surprise that content creators who wish to compete in the major leagues must keep up with the times.

In the end, how lengthy your content should be depends on the subject matter.

When it comes to your content strategy, how do you deal with this issue?

  • A blog post should be at least 1,000 words in length in order to effectively address the subject matter
  • The minimum length is 300 words. Extended blog entries must provide actionable information that will assist their readers in resolving issues. To keep readers’ attention, though, you must break up the material into smaller, scannable chunks—with attention-grabbing subheadings, images, and bullet points—in order to keep them engaged. Blog article length, on the other hand, is not the only element that contributes to your blog’s rise in the search engine rankings. You must submit content often — at least two to four times a week — in order to get good rankings.

Write 1,000-Plus Word Blog Posts as a Rule of Thumb

Due to the fact that Google’s search engine algorithms are becoming increasingly sophisticated, they have evolved to regard synonyms — words that have the same meaning — as keyword equivalents. The search engines also take into consideration similar terms and phrases that are complimentary to the issue at hand. Naturally, the more detailed and in-depth your content, the greater the likelihood that it will rank first for your primary keywords in search engine inquiries. For example, a lengthier blog article about “How to Care for Your Cherry Tree All Year Long” will often include information on how to care for the flowers in the springtime, as well as information on how to care for different species of cherry trees.Subheadings might include information such as:

  • Advice on How to Have a Successful Cherry Blossom Spring Foraging for Cherries in the Summertime
  • Taking Care of Your Cherry Tree in the Fall
  • Cherry Trees are successfully wintered over
  • Tips for Caring for the Different Cherry Varieties Care for Sour Cherries
  • Yellow Cherry Varieties: How to Care for Them Instructions on Caring for Black Cherry Trees
  • Care for the Sweet Red Cherry

All of the sections of this hypothetical blog post are related to the main theme in one way or another. (By the way, this is how we conduct research and write for our blog and for our clients as well.) Google’s algorithm will pick up on those connected words, phrases, and paragraphs, and the article will be ranked higher than shorter pieces that give you simply a few fundamental facts that you already know through common sense, which will be ranked lower.

Regardless of Word Count, Blog Posts Should Provide Useful Information

Informative content that meet Google’s ranking criteria are preferred by the search engine’s algorithms. Google didn’t get to the top of the internet search platforms by disappointing readers; rather, it did so by exceeding expectations. It was one of the first search engines to penalize blog entries that were overstuffed with keywords and included little actionable content. After years of development, the algorithm “learned” to distinguish an useful post based on its logical structure and natural keyword placement.

Make Longer Blog Posts Easy to Read and Share

You’re not only writing for search engines, but also for your readers. Many writers make the same error, focusing more on the keywords than on making their 1,000-plus-word entries easy to read and understand for human readers at the end of the day. In order for your readers to complete your postings, you must also encourage them to share those posts with their friends and coworkers. Backlinks from social media likes and mentions, believe it or not, are frequently more beneficial than having the keywords just correct.

  • Make certain that you are serving the demands of your target clients. People aren’t reading your blog entries just for the sake of reading. They are on the lookout for knowledge and attempting to solve difficulties. When looking for themes that will capture your clients’ interest, start with their wants, likes, pain spots, and desired outcomes. Then write blog pieces that directly answer those requirements. Once you’ve done that, your readers will be eager to share your content with others who are in need of the same information. Text should be broken up into smaller, more scannable bits. Readers today have a limited ability to maintain their attention. Begin with your subheadings and work your way down. Each part should be properly labeled. Maintain a reasonable length for each part – fewer than 350 words, if at all feasible. Make use of bullet points to attract the attention of your readers to lists
  • Vary the length of your sentences and paragraphs, but always lean on the side of brevity. If a shorter word, sentence, or paragraph would suffice, don’t feel the need to add more words to fulfill your word count goal. rather than this, give more in-depth information on the subject The same may be said about language. You’re not demonstrating your knowledge of the English language. If a simpler, shorter term can convey your message more effectively, use it. Active voice verbs and the power word “you” should be used wherever feasible to convey your message. These verbs, which sound like they are in the active voice, carry the action forward and keep your readers on the edge of their seats. You would prefer to read “You must utilize data to drive your income” rather than “Data should be used to generate a business’s revenue,” wouldn’t you? Your readers feel the same way. Keep the action going by speaking directly to your reader and interspersing it with visual information to break up the monotony. According to studies, graphics increase the likelihood of consumers reading your material by a factor of 80 percent. Adding additional photos or videos to your textual material increases the probability that a reader will share it – up to two times as often on average.

Other Factors Affect Your Blog Posts’ Search Performance

In today’s competitive digital market, simply publishing blog entries of 1,000 words or more will not be enough to stand out. You must update your blog with relevant information on a frequent basis. Regular publication helps to establish confidence in you, your business, and your products. But don’t take my word for it; see for yourself. According to the data, this is the case. A content marketing approach that prioritizes consistency increases the chance of seeing a favorable return on investment by 13 times.

Frequent Blog Posts Drive Better Results

Finally, you must write blog entries on a regular basis in order to get the traffic necessary to rank well in searches for the products or services you offer. Our findings are consistent with those of other industries: Businesses that produce two to four blog entries each week have the highest returns in terms of both visitors and conversions. It makes no difference what size you are. It makes no difference what industry you work in. The fact that you sell to businesses rather than consumers makes no difference in the end result.

“However,” you object, “I hardly have enough time in my day to complete the things that I set out to achieve when I started my business.” “How in the world am I supposed to produce a lengthy blog article twice a week, let alone four times a week?” says the author.

A blog writing service may assist your company in achieving a larger return on your marketing expenditure than virtually any other marketing effort.

With an average yield of three times more leads than paid search ads, the ability to increase your website traffic by 2,000 percent, and the ability to generate six times more revenue than websites without a blog, it makes sense to outsource your blog writing to a proven professional who has experience in the field.

If you want to increase the amount of visitors to your website by publishing high-quality material on a continuous basis, have a look at our Content Builder Service.

Please contact me to schedule a brief consultation, and I’ll send you a free PDF edition of one of my books. Get started right now and see your business create more visitors and leads as a result.

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