9 Ways to Track Which Marketing Activity Drives the Best Impact
- Start A Fire.
- Riffle by CrowdRiff.
- Social Mention.
How do you track marketing activities?
Once you begin tracking your analytics, you’ll want to follow these steps:
- Find the data most relevant to your needs.
- Once you’ve decided what to measure, create SMART goals.
- Follow up.
- Find trends and the source of those trends.
- Report regularly on your goals and your progress.
- Compare and repeat.
What are the 10 marketing activities?
Here are 10 activities marketers should automate:
- Data collections.
- Content creation.
- Target users that abandoned your shopping cart or online form.
- Welcome or activation programs.
- Collect reviews.
- Birthdays messages.
- Sales emails.
- Post sales email.
What are the 8 marketing activities?
Following are the different types of marketing strategies available.
- Paid advertising. This includes multiple approaches for marketing.
- Cause marketing.
- Relationship marketing.
- Undercover marketing.
- Word of mouth.
- Internet marketing.
- Transactional marketing.
- Diversity marketing.
What are the most important marketing activities?
Top 10 B2C Marketing Strategies
- Social Networks and Viral Marketing.
- Paid Media Advertising.
- Internet Marketing.
- Email Marketing.
- Direct Selling.
- Point-of-Purchase (POP) Marketing.
- Co-Branding, Affinity, and Cause Marketing.
- Conversational Marketing.
How do you track marketing communication activities?
Check out these five ways to track the success of your marketing campaign.
- Website Analytics. I’ll start with the easiest and most common method of tracking, website analytics.
- Ad Network Conversion Tracking. All ad networks, including Google AdWords, Facebook Ads, Bing Ads, etc.
- Phone Tracking.
- CRM Tracking.
- KPI Tracking.
How do you measure impact of a marketing campaign?
My favorite way to measure the effectiveness of a marketing campaign is simple: measure the amount of direct sales revenue the campaign produces. Regardless of the secondary calculation a company uses to define success, whether total return on investment (ROI) [total money spent on campaign vs.
What are 5 marketing activities?
5 effective marketing activities you should implement today
- Capture more email subscribers. Email is one of the best methods to drive store traffic and close more sales.
- Send out a wishlist reminder newsletter.
- Launch a Facebook remarketing campaign.
- Provide an exit offer.
- Increase your Ad Spending.
What are 4 marketing activities?
The four Ps of marketing— product, price, place, promotion —are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.
What are the 7 marketing activities?
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
What are the 9 P of marketing?
Be sure the company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion.
What are the 7 marketing strategies?
These seven are: product, price, promotion, place, packaging, positioning and people.
What are the top 5 marketing strategies?
5 marketing strategies your business can try
- Influencer marketing.
- PR and affiliate marketing.
- Email marketing.
- Social media marketing.
What are the most effective marketing strategies?
The best marketing strategies to try in 2020
- Educate with your content.
- Personalize your marketing messages.
- Let data drive your creative.
- Invest in original research.
- Update your content.
- Try subscribing to HARO.
- Expand your guest blogging opportunities.
- Use more video.
What are examples of marketing activities?
Now here are some examples of the marketing activities –
- 1) Calling the targeted customers.
- 2) Using print media to make customers aware.
- 3) SEO friendly marketing.
- 4) Organizing events and attending trade shows.
- 5) Advertising your products as a part of the entertainment.
9 Ways to Measure Digital Marketing Success
Every digital marketing effort aspires to achieve a good return on its investment (ROI). However, while the ultimate goal of digital marketing is to enhance profitability, not every campaign results in a direct rise in revenue or profits. Some efforts serve to create awareness of your brand, while others may drive traffic to your blog – both of these activities help to enhance earnings in the long run, but short-term outcomes are difficult to quantify in monetary terms. This raises an essential question: how can you determine whether or not your digital marketing efforts are proving to be fruitful?
We’ve divided these strategies into two groups in order to provide more clarity to the issue above: conversions and website behavior.
When visitors or consumers perform certain activities as a result of your digital marketing efforts, this is referred to as conversions. Conversions, as opposed to website behavior, are more closely associated with sales and income. In order to achieve your ultimate aim of growing earnings, it is extremely critical that your digital marketing campaigns generate conversions. Five sorts of conversions can indicate a successful campaign, and they are as follows:
1. Online sales
Online sales from your website are possibly the most straightforward conversion to measure website success. When you use Google Analytics or another Web analytics tool, it is simple to keep track of your online sales. By incorporating a short piece of code into your website, you will gain insight into which of your marketing initiatives are generating the most online sales for you. When it comes to solely e-commerce businesses, this is the conversion that matters the most.
2: Online-to-store sales
Not everyone who comes across your company’s website will make a purchase from it. Customers from the surrounding area are more likely to visit your shop and make in-person transactions. What criteria do you use to evaluate these conversions? Don’t be concerned, there are methods for determining online-to-store sales. Examples include collecting information from prospective consumers on your website, such as their email addresses, which may then be matched to information obtained at the cash register.
Alternatively, you may go completely old school and just ask them if they found your company online.
Then you can observe which campaigns result in the greatest number of in-store conversions.
3: Leads from Web forms
Most websites contain forms that users may use to request services, make appointments, or seek further information from the company. It will be possible to monitor which campaigns result in the greatest use of your different Web forms if you are utilizing Google Analytics.
Any visitor who fills out a Web form to obtain a quote has the potential to become a customer in the future. As a result, the quantity of leads (Web form submissions) generated may be used to determine the effectiveness of a marketing effort.
4: Leads and sales from phone calls
Phone call tracking is especially vital for businesses that rely on phone calls to generate leads and sell their products or services. It is necessary to set up dynamic number insertion (DNI) on your website in order to track calls. DNI displays various phone numbers to visitors based on how they arrived at your website. After that, you may review your phone records to discover which campaigns generate the most phone calls.
5: Leads from live chats
Is there a live chat option on your website for visitors? If you don’t already have it, you might want to consider using it as additional method to engage your visitors. Then, once you’ve implemented chat on your website, you’ll want to keep track of which marketing initiatives are generating the most conversations. The built-in tracking of your chat program or the integration of Google Analytics into your chat tool may both be used to accomplish this goal. Both of these scenarios will allow you to identify which campaigns are generating the most leads for your company through live chat.
Not every visitor will convert right away, and it doesn’t rule out the possibility of conversion in the future.
In order to evaluate the performance of digital marketing campaigns, we must also examine website behavior analytics.
The following are four methods for determining digital marketing performance based on website behavior:
1: Website visits
It’s a straightforward question: which of your digital marketing strategies is driving the most traffic to your website? However, despite the fact that visitor counts are insignificant in comparison to e-commerce and online form conversions, it is still crucial to track visitors by marketing channel. This is very useful when looking at traffic patterns over a period of time. For example, you’ll want to track the amount of traffic that comes through organic search (also known as SEO traffic) over time to see if your SEO efforts are paying off.
2: Page Views per visit
Although website visits are significant, they do not necessarily reflect whether or not people are interested in your company. Is it possible that no one who views your websites will navigate around to your numerous items and pages? The good news is that Google Analytics can show you how users navigate around your site while also delivering average amounts of page views each visit on a regular basis. Pay close attention to the pages on your website your clients are most likely to visit. You may discover that some features of your business or certain goods in your inventory are more appealing to online shoppers than other areas of your organization.
If you’re advertising your blog, you may also gain insight on the types of things that your readers are most interested in reading about.
3: Time spent on the website
Do you know how much time your visitors are spending on your blog or website, and which of your digital marketing initiatives is bringing in the most enthusiastic newcomers? This may be tracked via analytics as well. Even while visitors who spend more time exploring on your website are more inclined to purchase later, time spent on your website does not automatically translate into sales.
4: Bounce rates
Bouncing is detrimental in the field of digital marketing for a variety of reasons. Any campaigns with high bounce rates – meaning that consumers immediately press their “back” buttons after landing on your website – indicate that there is an important divergence between your marketing approach and your landing page. Google, on the other hand, may consider websites with high bounce rates to be low-quality or spammy, and penalize them on the search engine results page. Google Analytics can be used to track your bounce rates over time, allowing you to see trends in each of your marketing efforts.
There are a variety of reasons why bouncing is detrimental in the field of digital marketing. Any campaigns with high bounce rates – meaning that consumers immediately press their “back” buttons after landing on your website – indicate that there is an inconsistency between your marketing plan and the landing page on which it is being promoted. Google, on the other hand, may consider websites with high bounce rates to be of low quality or spammy, and penalize them on the search engine results page.
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9 marketing objective examples to guide your next digital strategy meeting (+ one bonus)
You already know that you need to connect your marketing and sales goals in order to achieve the growth you (and your managers) desire – here’s how to go about doing it.
9 marketing objectives examples
- Increase the quality of leads
- Shorten the sales cycle
- Reduce the proportion of lost deals/sales
- Increase client lifetime value
- Raise awareness and demand for new goods
- And improve customer satisfaction. Increase the number of positive product reviews. Product or service introduction into a new market
- Increase in profitability
- Increase in brand authority
Improve the quality of leads; shorten the sales cycle; reduce the proportion of lost deals/sales; increase client lifetime value; raise awareness and demand for new goods; and reduce the number of abandoned transactions. Positive product reviews should be increased. Product or service introduction in a new market; increase in profitability; increase in brand authority; etc.
Marketing objectives vs. KPIs – and why your sales and marketing goals should align
Some people believe that objectives and key performance indicators (KPIs) are interchangeable terms. Others, though, are not convinced. At IMPACT, we believe the latter to be true. A goal can and will vary based on what your firm is attempting to achieve (and how soon), but in general, the following is how we set objectives and key performance indicators (KPIs): 1.
- The condition that you are attempting to obtain as a goal Goals that are SMART (specific, measurable, attainable, relevant, and time-bound)
- An indicator of progress toward achieving an aim (typically, numerous indicators of progress toward an objective are used to determine progress toward an objective)
Although objectives and key performance indicators (KPIs) differ and should be treated differently, we also advise our clients who use the They Ask, You Answer methodology to start by aligning their sales and marketing teams, particularly when it comes to defining your company’s objective and key performance indicators (KPIs). The most effective method to do this is by the formation of what we call a revenue team, which is a group comprised of important individuals from your sales and marketing departments who are committed to working together to grow traffic, leads, and sales.
Exactly, this implies that your sales and marketing SMART goals should be essentially the same in terms of marketing objectives, sales objectives, and key performance indicators (KPIs).
Many issues arise when sales and marketing are not linked and working toward the same goals.
IMPACT’s digital sales and marketing coach, Zach Basner, shares his thoughts on the matter: “If the marketing and sales teams aren’t on the same page, the most significant result is an uneven purchasing experience.” In the sales process, prospects and customers have a completely different experience than they do on the company’s website or other digital platforms.
“Sales and marketing must spend quality time together in order to coordinate around what will genuinely generate money.
Examples of SMART marketing objectives
This purpose, however simple in nature, is to increase the likelihood that the sales staff will close a greater percentage of transactions. The greater the number of high-quality leads you can generate as a marketing team, the more satisfied your sales staff will be. Your key performance indicators (KPIs) for this target should be focused on activities that define what a “quality lead” is, as well as signs of whether your efforts are successful along the journey. Examples of linked key performance indicators (KPIs):
- This goal, however simple in nature, is to increase the likelihood that the sales staff will close a greater percentage of transactions. The greater the number of high-quality leads that your marketing team can generate, the more satisfied your sales staff will be. Your key performance indicators (KPIs) for this target should be centered on activities that define what a “quality lead” is, as well as measures of whether your efforts are successful along the way. a. Relevant key performance indicators (KPIs) include, for example,
2. Shorten the sales cycle
This aim, however simple in nature, is to increase the likelihood that the sales staff will close a greater percentage of deals. The greater the number of high-quality leads you can generate as a marketing team, the more satisfied your sales staff will be. Your key performance indicators (KPIs) for this target should be centered on activities that define what a “quality lead” is or signs of whether your efforts are working along the way. Examples of linked key performance indicators (KPIs) include:
- The number of content items that have been developed to educate the prospect prior to sales discussions
- Product pages have been updated.
Related: What is sales enablement and how does it work? (Examples and a demonstration video)
3. Reduce the percentage of lost deals/sales
Even if sales can undoubtedly have an influence on this target, marketing can also have a big impact. Prospects who come to sales are set up for success by marketing. It will be very hard for a salesman to shift course and still clinch the deal if marketing does not qualify the leads properly or does not create the right expectations with the prospects. For e-commerce businesses, key performance indicators (KPIs) may include measures or actions aimed towards lowering cart abandonment rates. Marketing may aid in non-e-commerce situations by updating website content or other items that prospects see before speaking with sales representatives.
- Reduced percentage of customers abandoning their shopping carts
- Increased number of sales enablement materials and training courses launched
4. Increase customer lifetime value
By concentrating on raising the average amount that each client spends with you, you may not only give more value to your existing customer base, but it can also be a simple approach to impact sales with less work due to the existing connection. Related: Here’s why your inbound marketing leads aren’t performing well. The key performance indicators (KPIs) for this target might be based on the activities that will be required to re-engage consumers with new items or new deals. Examples of linked key performance indicators (KPIs):
- X number of people that attended a client webinar
- A percentage increase in the typical amount of money a customer spends
5. Improve awareness and demand around new products
If your company is preparing to launch, or has previously launched, a new product or service, it will be critical to ensure that all marketing efforts are coordinated. KPIs might be tied to social media, or they could be related to the amount of requests or opportunities that sales has in the pipeline in relation to new goods, for example. Examples of linked key performance indicators (KPIs):
- For new items, the number of articles produced and the number of queries answered The number of new product opportunities that have been produced
6. Increase positive product reviews
Product or service reviews may be beneficial to any company, regardless of whether it is B2B or B2C. Depending on your sector, you may have a specific platform where reviews are particularly significant, but reviews are vital regardless of where they are posted.
This goal will almost surely result in additional business since the more favorable evaluations you receive, the more probable it is that others will find you through review sites. Examples of linked key performance indicators (KPIs):
- The number of reviews in an x-directory
- The number of people who are inclined to suggest you
7. Launch product or service in a new market
You may set more specific goals for yourself than just “making more money for the firm.” For example, you might introduce a new product in a new market. Examples of linked key performance indicators (KPIs):
- By X date, the number of products/services sold in a new market will be determined. Participation in product evaluations
8. Increase profitability
Aside from eliminating wasteful spending, marketing may make a significant contribution to enhancing the profitability of an organization. Following the identification of the most profitable products or services, marketing may devote more resources to advertising those things, resulting in an increase in the number of leads sent to the profit center. Examples of linked key performance indicators (KPIs):
- The number of new possibilities
- The recurring income rate (which is generally monthly)
- And the number of new customers.
9. Increase brand authority
An growth in brand authority brings with it an increase in the number of possibilities to interact with audiences, which, in turn, makes it simpler to compete against other businesses. Related: What is conversion rate optimization and how does it work? Although your product or services can distinguish your company as the finest in its field, what more can you do to satisfy clients beyond the obvious? Marketing plays a significant part in educating prospects, and this is an excellent chance for you to set your foot down in the industry.
- • The number of good customer interviews
- • The number of media interviews
Bonus objective: Develop an engaged audience
This statistic is critical for larger brands, particularly those that may be subject to oversight by a board of directors or shareholders, since it serves as an indicator of long-term health. Furthermore, if you are performing particularly well in Nos. 1 through 9, monitoring this target becomes much easy. Related: Examples of calls-to-action include: 29 of them are intended to generate clicks and leads. Related key performance indicators (KPIs) should look at email analytics or social interaction to see if you’re on the right route to cultivating a loyal audience.
Examples of linked key performance indicators (KPIs):
- The number of newsletter subscribers
- The number of email opens and clicks
- And the number of newsletter subscribers Social contacts and remarks in terms of the number of people
Why is traffic alone not a good marketing objective?
Now that we’ve gone through these goals, you’re undoubtedly wondering what we’ll do about the traffic. You should track traffic, no doubt, but it is something that is more beneficial to marketing than it is to the firm as a whole, so focus on that. The amount of traffic flowing through the area should be monitored as an indicator of the achievement of the goal. For example, greater traffic may be a sign of improved brand recognition, which in turn can lead to further triumphs in the business world.
If the dialogue is not focused on income or revenue-driven objectives, then you are not devoting enough time and attention to the appropriate focal area.
If marketing’s major responsibility is to support the sales team, then make certain that your marketing objectives are consistent with your sales objectives as well as the objectives of the company.
9 Best Internet Marketing Strategies for Growing Your Business
To begin, we’ll take a look at nine of the most effective Internet marketing methods available today and how you can employ them to attract more clients and generate more cash online. For additional information, please continue reading and call us at 888-601-5359 to talk with one of our strategists at your convenience.
Need some inspiration for your SEO strategy? Check out ourSEO Strategy Exampleguide!
To begin, we’ll take a look at nine of the most effective Internet marketing methods available today and how you can implement them to reach more clients and generate more cash online. For additional information, please continue reading and call us at 888-601-5359 to talk with one of our strategists about your options.
1. Search engine optimization (SEO)
Search engine optimization, often known as SEO, is a broad term that refers to a variety of tactics that are used to improve your ranking in search results for keywords and phrases that are relevant to your organization. On-page SEO and off-page SEO are the two types of SEO that may be performed. It refers to any optimization you do out on your website’s page-loading speed. It can contain the following items:
- “Search engine optimization,” sometimes known as SEO, is a broad term that refers to a variety of tactics that can help you rank higher on Google when people look for terms related to your business in search results. On-page SEO and off-page SEO are the two types of SEO that may be done. It refers to any optimization you carry out on your website’s page-level coding. These are some examples:
Off-page SEO, on the other hand, refers to optimization that takes place outside of your website’s domain. In order to accomplish this, you must first obtain backlinks to your website from other credible websites. Using on-page and off-page SEO strategies, you can improve your site’s ranking in search results, which will allow you to reach more consumers and generate more cash online. WebFX can also assist your company in developing a standard SEO or local SEO plan in order to reach more clients in your local market.
SEO is a very successful online marketing approach that is vital for any organization looking to prosper online.
If you’re still not certain that SEO is the best strategy for your company, WebFX provides guaranteed SEO services.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a widely used internet advertising approach. Advertisers compete for placement in a search engine’s sponsored links for certain keywords and phrases using pay-per-click (PPC). Your advertisement will display above organic search results when consumers input a specific term into the search field if your bid is among the highest for that phrase. A significant advantage of using pay-per-click advertising as an Internet marketing technique is that your advertisements may begin providing relevant, qualified visitors to your website the moment they are clicked to become live.
This implies that you will save money by not spending time and resources attempting to contact those who are not interested in your products and services.
Using remarketing, you may, for example, target people who have placed a product in their online shopping cart but have not completed the transaction by showing them advertisements as they explore other websites, encouraging them to return and complete the purchase.
3. Content marketing
When it comes to generating new leads on the internet, content marketing is one of the most successful methods. It entails developing unique material such as infographics, blog posts, ebooks, tutorials, and other forms of written communication. You may also employ visual information, like as images and videos, to provide visitors with an inside peek at your company’s operations. Your organization will become more authoritative in your sector as a result of using content marketing, and people will be more interested in learning more about your goods after reading a piece of content you developed that was both useful and interesting.
After that, you may reach out to reporters, bloggers, and other industry influencers to see if they would be interested in publishing your work on their websites.
4. Social media
Maintaining a profile on social media platforms may assist your firm in connecting with existing and future clients, making it an essential component of your online marketing plan. You may use social media to engage people, offer them with useful information about your company, and build connections with them that will persuade them to make a purchasing decision. If someone has concerns about your firm, they may contact you directly through social media, and you will be able to assist them in taking the next steps with your organization.
We have a team of social media marketers that have years of expertise and understand what it takes to engage people and deliver tangible results.
5. Email marketing
When you use email marketing, you can communicate with consumers directly from their inboxes. And it has the potential to provide a tremendous return on investment – in fact, you have the ability to make $44 for every $1 you spend. The templates provided by email systems likeMyMailFX are simple to use and can be quickly customized to meet the specific demands of your company. Depending on how a user interacts with your website, you may segment your email lists and customise the emails you send to them.
Maintaining communication with existing and prospective consumers, as well as providing them with updates, is a wonderful method to keep them informed about your company and its products and services.
6. Web design
In many cases, your website is the initial point of contact between your company and potential clients, and it should be. In order to accomplish this, it must establish an excellent first impression. A well-designed website may assist your company in reaching more clients and generating more cash online. Improve the user experience on your website by using a clean design and intuitive navigation. This will make it easier for visitors to discover the information they need to convert into consumers.
They are more likely to become clients as a consequence of this, and it also sends favorable signals to search engines, which may help your company rank higher on search results pages.
Additionally, WebFX’s web design plans are totally responsive, which means that when you work with us, your site will look fantastic and run well on all browsers and screen sizes, including desktop computers and tablets, as well as mobile devices.
7. Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is critical if you want to get the most out of your online traffic and increase your profits. CRO allows you to test different features on your website, such as buttons, photos, and different layouts, to see which versions are more popular with your visitors. As an example, perhaps a green button generates much more clicks than a red one, or perhaps your visitors like one picture over another or a certain version of a form over the other Understanding which parts of a website appeal to potential consumers will assist you in optimizing your site and, as a result, generating more conversions and sales.
8. Reputation management
Conversion rate optimization (CRO) is critical if you want to get the most out of your online traffic. Using conversion rate optimization (CRO), you may test items on your website like buttons, photos, and different layouts to discover which versions are most popular among your visitors. As an example, perhaps a green button generates much more clicks than a red one, or perhaps your visitors like one picture over another or a certain version of a form over the others Understanding which parts of a website appeal to potential consumers may assist you in optimizing your site and, as a result, generating more conversions and income.
9. Influencer marketing
Conversion rate optimization (CRO) is vital if you want to get the most out of your online traffic. CRO allows you to test different aspects on your website, such as buttons, pictures, and different layouts, to determine which versions of those elements your visitors prefer. For example, it’s possible that a green button receives more clicks than a red one, or that your visitors prefer one image over another or a certain version of a form. Understanding which features of a website appeal to potential consumers may assist you in optimizing your site and, as a result, generating more conversions and income.
IN TERMS OF CLIENT REVENUE
Leads for our clients’ businesses
Phone calls from clients
Our digitalmarketing campaigns
Make a difference in the metrics that matter the most! Read on to find out more
7 benefits of Internet marketing
Now that you’ve learned about the most effective Internet marketing tactics for growing your business, let’s take a look at seven advantages of using digital marketing to promote your brand.
1. It’s cost-effective
The cost-effectiveness of Internet marketing is unparalleled when compared to traditional marketing strategies. You can save money by marketing to individuals who are already interested in your products and services using digital marketing, rather of squandering money by marketing to those who aren’t interested in what you have to offer.
If you’re seeking for a cost-effective and accountable method of attracting new leads for your company, Internet marketing is a fantastic choice.
2. It increases reach
Internet marketing also provides you with the opportunity to broaden your customer base and attract even more customers. When using traditional marketing strategies, your reach is sometimes restricted by the size of the ad space available to you. Suppose you advertise on a billboard; only those who drive by the billboard will be able to view your advertisement. Instead of being restricted to certain media or audiences, online marketing allows you to contact potential clients all over the world, regardless of location.
3. It increases brand awareness
Because Internet marketing helps you to access a wider audience, it will also assist you in raising awareness of your brand. More people will discover about, identify, and ultimately pick your company as a result of your digital marketing efforts. Users will be more likely to remember your firm if they come into touch with it more than once, even if they are not ready to become customers the first time they come into contact with it. They could even suggest you to friends, family members, or business acquaintances who are in need of your expertise.
4. It generates more qualified leads
People that are already looking for your business, products, or services on the internet are the ones who benefit from internet marketing. To put it another way, Internet marketing helps you generate more quality leads. If you direct visitors to your website as a consequence of your digital marketing efforts, they are more likely to make a purchase and to become repeat customers than consumers who hear a radio commercial. Because you won’t waste money attempting to attract people who aren’t interested in your products or services, this will also assist your company get the most out of its marketing expenditure.
5. It can position your business as an authority
Internet marketing has the potential to establish your company as an authority in your sector. Search engine optimization (SEO) strategies, for example, can help your company rank higher in search results for terms that are relevant to your business. The higher your company appears on the list, the more credible your website will look to be. Additionally, when your website gets ranked higher in search results, you will obtain more hits and traffic to your website. In fact, the top organic ranking on Google generates 33% of all visitors.
6. It’s easy to monitor
Internet marketing efforts are also simple to analyze and assess because to the availability of tools like as Google Analytics. You will be able to get the most value out of your marketing expenditure if you are always monitoring, assessing, and testing your programs. You will also learn about the techniques that generate the greatest money for your company, allowing you to reallocate your expenditures to provide more resources to those initiatives.
Because of the testing capabilities of Internet marketing, it is simple to tune your campaigns and make changes that will help you gain the most potential return on your investment.
7. It can help you generate more revenue
Internet marketing methods are intended to assist you in getting the most out of your marketing expenditures while also generating a significant return on your investment. When it comes to reaching more people while spending less money, Internet marketing is a terrific choice for many businesses to consider. And if you need assistance getting started, WebFX can assist you. Our team of Internet marketing professionals understands what it takes to help you maximize your budget, attract more clients, and generate more money online.
More than 90 percent of WebFX clients continue to work with us into the second year of their marketing campaign. Speak with Us Right Now!
WebFX is an award-winning Internet marketing company
WebFX is a multi-award-winning Internet marketing firm with years of expertise in developing efficient marketing plans for our customers’ businesses. We provide a variety of Internet marketing services, including SEO, PPC, content marketing, email marketing, social media marketing, conversion rate optimization (CRO), and more, to assist our clients in reaching more consumers and generating more income on the internet. The expertise of our Internet marketing professionals comes from years of hands-on experience in the industry.
To date, we’ve facilitated more than $700 million in transactions and more than 3 million leads for our clients through our services.
More information about the achievements we’ve achieved for our clients may be found on ourreviews and testimonials website.
What makes WebFX different?
Are you curious as to why WebFX is considered a top digital marketing company? There are several reasons for this, but these three features distinguish us from other advertising firms.
1. We publish our prices online
Our company believes in honest pricing, which is why we make our Internet marketing rates available online. This allows you to compare your alternatives and choose a plan that is right for your company. In order to ensure that you get the most out of your online marketing investment, we provide Internet marketing plans that are tailored to your specific budget and price point. We never surprise clients with additional or hidden fees, and we’ll save you time by ensuring that our services are tailored to your specific budget.We’re confident that even if another agency can match our prices, they will be unable to match our experience and expertise in the field of Internet marketing.
2. We’re dedicated to our clients’ success
WebFX staff members go above and beyond to ensure that our clients receive the highest potential return on their investment. Clients get free access to our MarketingCloudFX software, which is the most sophisticated ROI monitoring technology platform available in the business. Marketing automation software that does it all, from lead tracking to sophisticated visitor targeting to call tracking to automated email marketing, and more to help you maximize your budget, attract more consumers, and generate more income online.
We’ll take the time to get to know your company and its products and services. Additionally, we will assist you with monitoring, testing, and evaluating your methods as well as optimizing your campaigns in order to get the most out of your Internet marketing budget.
3. We stay ahead of the curve
To provide our clients with the best possible return on investment, WebFX team members go above and above. Clients get free access to our MarketingCloudFX software, which is the most advanced ROI tracking technology platform available in the market. Marketing automation software that does it all, from lead tracking to sophisticated visitor targeting to call tracking to automated email marketing, and more to help you maximize your spending, attract more consumers, and generate more income online.
And we will assist you in monitoring, testing, and evaluating your methods, and optimizing your campaigns so that you may get the most out of your Internet marketing dollars.
Want to learn more?
Interested in learning more about how Internet marketing might assist your company in generating more leads and increasing revenue? Consult with a strategist today by reviewing our customized Internet marketing programs or by contacting us online. With hundreds of clients around the United States in a number of different sectors, we know precisely what it takes to assist you in achieving success in the digital marketplace.
9 Ways Digital Marketing is Cost-Effective
Businesses of all sizes may benefit from digital marketing strategies to increase their visibility. However, given the high cost of running a business, your company may be cautious to spend further dollars unless it receives assurances. When it comes to promoting your business and its products or services online, there are cost-effective tactics that may be implemented. Subtle digital marketing methods, whether implemented through social media, a website, or other means, may make a major difference in your organization’s marketability and profitability.
1. Retargeting Ads
More than just getting people to visit your website and promoting your brand, traffic is essential for success. You will need to produce targeted visitors in order for your firm to be successful with a digital marketing strategy. Rather to just browsing your website, targeted traffic is defined as website users who are actively seeking for items and information on your site. When you are able to attract focused traffic to your website, you will see higher conversion rates since the visitors are more likely to make a purchase, participate in services, or just ask inquiries.
As a result, your campaigns aren’t drawing individuals who are merely perusing the web; rather, your advertising are reaching people who are either interested in what your company sells or who are ready to purchase right now.
Retargeting is a critical tool in the process of growing an audience.
In addition, retargeting may be utilized on users who have already made a purchase on your website or app, according to the company.
The advertisements act as a reminder of or introduction to the importance of your services. It is possible to fine-tune future efforts even further by tracking the number of conversions and where they originate.
2. Social Selling Can ConnectConvert
People visiting your website and making your business visible are only the beginning of the benefits of traffic generation. A focused traffic stream will be required for your company’s digital marketing effort to be a rousing success. Rather to just browsing your website, targeted traffic is defined as website users who are actively seeking for items and information on your website. When you are able to attract focused traffic to your website, you will see higher conversion rates since the visitors are more likely to make a purchase, participate in services, or inquire about products and services.
- Thus, your advertising will not be attracting individuals who are merely perusing the web, but will instead target those who are interested in what your company provides or who are ready to purchase right now.
- In order to grow your audience, you must use retargeting.
- Aside from that, users who have already made a purchase on your website or app might be targeted with retargeting ads.
- Seeing how many conversions come through and from where they originate from will help you fine-tune future efforts even more effectively.
3.Track SuccessAdjust Campaigns
Using digital marketing strategies, such as social media, to enhance conversion rates in real time may be quite beneficial. When it comes to conversion rates, it refers to the percentage of visitors that are turned into leads and, eventually, consumers. In order to analyze sales effectiveness, metrics and trackers such as return on investment (ROI), incremental sales, repeat visits, and others are utilized. These aid in the formulation of your brand strategy, the observation of issues that need to be handled, and the creation of a more collaborative work atmosphere as your skills and knowledge grow.
If you know that an email was sent to a large number of leads, but only a small number of those leads converted, you know that something is wrong.
The recognition and application of important metrics allows you to direct resources toward the marketing channels and approaches that are most effective.
4. Yield a High Return on Investment (ROI)
It is possible to enhance conversion rates in real time by utilizing digital marketing techniques such as social media. According to Google Analytics, conversion rate is the proportion of visitors that are converted into leads and, eventually, into paying customers. Return on investment (ROI), incremental sales, repeat visits, and other metrics and trackers are used to determine the effectiveness of sales campaigns. These aid in the formulation of your brand strategy, the observation of issues that need to be handled, and the creation of a more collaborative work atmosphere as your skills and knowledge increase.
A red flag should be raised if you know an email was sent to a large number of leads, but only a small number of those leads converted.
The recognition and use of critical indicators allows you to direct resources toward marketing channels and approaches that are effective. The ability to track performance also allows you to duplicate it more easily in the future, allowing you to engage with prospects more quickly.
5. Pay-Per-Click Gets to an Audience Sooner
In order to run a successful business, especially a small one, pay-per-click advertising is an absolute essential. PPC advertising is used by around 45 percent of small businesses as part of their overall digital marketing plan. Because your marketing budget is limited, you must make the most of every dollar you have. More brand recognition can be developed, and you may get immediate visibility to a relevant audience, which is something that search engine optimization (SEO) might take months to accomplish.
A value proposition (which is often included in the headline and meta-tag) is included in ads to ensure that they are relevant to the audience of online searchers and website browsers who will see them.
Change things around strategically and see where you can settle on receiving the most return on your investment.
6. Customer Acquisition Costs
Customer Acquisition Costs (CAC) are a measure that may make or ruin a business. Costs associated with acquiring new consumers, both variable and fixed, are included in the CAC. It may also be estimated on an individual account basis in order to evaluate how many resources would be required to bring on a new client in this situation. In order to get this amount for a campaign, you must divide the entire cost on client acquisition by the total number of new customers. As an example, if $100 is spent on marketing in a year and the company acquires 100 new customers, the customer acquisition cost is equal to one dollar.
Consequently, in order to make lucrative and productive decisions, your company must understand the typical expenses.
Things like email campaigns, social media interactions and postings, and website content are all quite inexpensive to create and distribute.
7. Low-Cost Content and Customer Engagement
There are ways to promote successfully even if you don’t have a large marketing budget or have spent a lot of money on a certain area of your marketing campaign. Create a series of posts on a popular issue that are related to your campaign or brand and share them on social media to increase awareness of your company. This can assist in generating traffic from unexpected sources, but from an audience that is still relevant to your business. Make use of your data to help you develop your marketing strategy.
It’s important to leverage your analytics to acquire vital information about your business.
These strategies allow for more honest feedback as well as more accurate information than numbers can provide.
While building a stronger foundation with leads will make it much easier for sales and marketing to move them down the funnel, it will also save time and money.
8. Brand Awareness on a Budget
Experts in digital marketing raise brand recognition by using the most straightforward methods possible while not spending excessive amounts of money. When it comes to digital strategies, email marketing is a low-cost and extremely productive option. Email, according to eMarketer, may create four times the return on investment compared to other digital methods. As a result, it is the preferred approach for the majority of firms. The adoption of user-friendly email management systems such as Marketo and MailChimp makes it possible to operate email marketing campaigns for little or no money.
When you have writers and designers on staff who are capable of producing those things, you’re in good shape.
If you engage with an agency, they will be able to provide you with excellent resources.
Take use of hot issues, hashtags, community groups, and influencers that are aligned with the image you’ve developed to further your message.
9. Take Advantage of Social Media Influencing
Collaborations with social media influencers are becoming increasingly popular as a means for corporations and small companies to expand their reach. If you own a retail shop, this is extremely beneficial, regardless of whether you offer jewelry, accessories, or any other fashion-related things in your store. As a huge retail business, you may consider offering a more priced item in exchange for a sponsored article from an influential figure in the industry. Despite the fact that you must pay a fee up advance, influencers have a dedicated following that follows their suggestions.
- When it comes to finding the most powerful social influencers across the main social networks, tools such as Klout, Kred, and PeerIndex may be quite useful.
- Also possible is a comparison of how they compare to your industry and target audience.
- Don’t be scared to reach out to influential people.
- If you have anything on social media that the influencer can connect to, tag them in the post and urge them to share it.
- These nine methods demonstrate the cost savings that may be achieved through digital marketing across a variety of corporate operations.
The key to utilizing them effectively is to have the appropriate talent on hand who can take advantage of the available chances. Find out how simple it is to upskill your whole personnel in digital marketing and social selling across all departments.
Using marketing analytics to drive superior growth
There’s little doubt that the development of stronger analytical tools and methodologies in recent years has provided business executives with tremendous additional decision-making firepower to use in their operations. However, despite the fact that sophisticated analytics have the potential to boost growth and marketing return on investment (MROI), firms appear to be paralyzed by the number of options available. Because of this, corporate executives are more likely to rely on a single strategy to planning and performance management.
- Because of the wide range of activities and consumers that marketing expenditures normally support, as well as the wide range of investment time horizons, a more complex strategy is required.
- The benefits may be enormous: according to our analysis of more than 400 varied client engagements from the previous eight years, spanning sectors and locations, an integrated analytics strategy can free up between 15 and 20 percent of marketing expenditure.
- Here is an illustration of what I mean.
- Despite the fact that similar expenditure throughout the industry increased by 62 percent over this time period, the firm was able to maintain its marketing spending at the same level.
Anchoring marketing analytics to strategy
No doubt, the development of improved analytical tools and methodologies in recent years has provided business executives with tremendous additional decision-making ammunition to use in their organizations. However, despite the fact that sophisticated analytics have the potential to boost growth and marketing return on investment (MROI), firms appear to be paralyzed by the number of options they have available. Because of this, company leaders are more likely to rely on a single method to planning and performance evaluation.
An strategy that is more complex is required because of the wide range of activities and audiences that marketing expenditures normally support, as well as the wide range of investment time frames.
There are significant benefits: according to our assessment of more than 400 varied client engagements from the previous eight years, across sectors and geographies, an integrated analytics strategy may free up about 15 to 20% of marketing expenditure.
An illustration of this is shown below: From 2009 to 2012, the marketing productivity of a property and casualty insurance firm in the United States rose by more than 15% every year.
“Marketing analytics have enabled us to make every decision we’ve made previously better,” said the company’s chief marketing officer.
Making better decisions
However, while new sources of data have advanced the science of marketing analytics, the “art” of marketing analytics continues to play an important role; business judgment is required to challenge or validate approaches, but creativity is required to develop new ways of using data or to identify new opportunities for unlocked data. Data availability and quality can be quite variable, making these “soft” abilities extremely valuable. For example, whereas web data allows for the measurement of “audience reached” in great detail, other consumer data is sometimes heavily aggregated and difficult to get.
1. Identify the best analytical approaches
In order to identify the optimal marketing mix, firms must weigh the advantages and disadvantages of each of the numerous tools and strategies available in order to determine which ones will best support their plan. If you’re looking for nondirect marketing options, the most popular ones are as follows:
- Marketing-mix modeling, for example, is an advanced analytics technique (MMM). MMM analyzes large amounts of data to measure the efficiency of its marketing spending by channel. As a result of this approach, marketing investments are statistically linked to other sales drivers, and external variables such as seasonality, competitor and promotional activities are often included to uncover both longitudinal effects (changes over time in individuals and segments) and interaction effects (differences between offline, online, and social media activity in the most advanced models). However, there are some limitations to using MMM for both long-term strategic planning and near-term tactical planning: it requires high-quality data on sales and marketing spending going back over a period of years
- It cannot measure activities that change little over time (for example, out-of-house or outdoor media)
- And it cannot measure the long-term effects of investing in any one touchpoint, such as a new mobile app or social-media feed. MMM also necessitates the use of a scenario-planning tool to predict the budget consequences of spending decisions, as well as users with adequate depth of econometric expertise to comprehend the models. Heuristics such as reach, cost, and quality are examples of heuristics (RCQ). RCQ breaks down each touchpoint into its component parts—the number of target customers contacted, the cost per unique touch, and the overall quality of the engagement—by combining data and structured judgment to determine the effectiveness of the campaign. In situations where MMM is not feasible, such as when there is insufficient data, when the rate of spending is relatively constant throughout the year, such as in sponsorships, and when the marginal investment effects of persistent, always-on media are difficult to isolate, this method is frequently employed. RCQ reduces all touchpoints to the same unit of measurement, allowing them to be more readily compared with one another. It is quite simple to put into action, and may frequently be done with little more than an Excel model. In practice, however, calibrating the value of each touchpoint can be difficult due to the variances in the channels used to deliver the information. A further limitation of RCQ is that it is unable to account for network or interaction effects and is strongly reliant on the assumptions that underpin it. New methodologies, such as attribution modeling, are being developed. Due to the rising amount of advertising dollars being spent online, attribution is becoming increasingly critical for online media planning and execution. A system of rules or algorithms that control how credit for converting visitors to sales is awarded to various online touchpoints, such as an e-mail campaign, an online advertisement, a social-media feed, a website, or other online touchpoints is referred to as attribution modeling. These credits assist marketers in determining the relative performance of various online investment initiatives in terms of driving new sales. A fundamental rules-based approach is taken by the majority of scoring techniques, such as “last touch/click,” which gives 100 percent of the credit to the last touchpoint prior to conversion. Modern methods, which include statistical modeling, regression techniques, and complex algorithms that are integrated with real-time bidding systems, are gaining momentum because of their analytical rigor. In particular, While these approaches represent a significant improvement over rule-based approaches, they still rely on cookie data as an input, which restricts the depth of the data set and, as a result, makes it difficult to appropriately ascribe the relevance of each of the online touchpoints.
2. Integrate capabilities to generate insights
Despite the fact that some businesses rely on a single analytical approach, the best results are obtained when many MROI tools are utilized in conjunction. Using an integrated approach, which incorporates direct response data and insights, lowers the biases inherent in any one MROI technique and gives company leaders the freedom to reallocate resources to initiatives that yield the greatest return on their investment. So, how do these strategies interact with one another? For example, a corporation may discover that television, digital, print, and radio account for around 80% of its marketing expenditures.
- Although digital expenditure may be tailored even further via the use of attribution modeling, it is possible to identify the activities within broad categories — such as search or display — that are more likely to result in conversions.
- Marketers can use the development of common response curves across analytical methodologies to place the relative merits of different approaches on an equal footing.
- RCQ analysis was utilized by a multinational power business, for example, to change its out-of-home and sponsorship mix, efforts that resulted in greater reach within its target demographic as well as an improvement in the efficiency of marketing communications by 10 to 15%.
- In contrast, it discovered that although every €1 million invested online attracted 1,300 new customers, the same amount invested in television, print, and radio helped the firm keep 4,300 customers (40 percent of whom were likely to stay loyal to the brand over the long term).
- The temptation to commit funds to short-term efforts that provide a high return on investment (ROI) might be strong when fine-tuning the balance.
- The short-term effect generally accounts for 10 to 20 percent of overall sales, with the remaining 80 percent accounted for by the brand, which is a longer-term asset.
- One consumer food company came dangerously close to falling into this short-term trap.
- At a fraction of the expense of more traditional marketing methods, the technique produced sales results that were comparable to those obtained with intensive television and print advertising campaigns, respectively.
- However, when the long-term consequences of its digital efforts were taken into consideration, the impact of its digital activities was reduced by half.
As predicted by conventional MMM, the corporation would have seen a reduction in the net present value of the brand’s earnings if it had continued with a considerable reduction in its television spending.
3. Put the analytical approach at the heart of the organization
Outsourcing analysis or passing it over the wall to an internal analytics division are not unusual practices among teams working in the technology industry. When the findings are presented, however, those same teams may be hesitant to put them into action because they do not completely comprehend or trust the numbers presented to them. For that reason, marketers must collaborate with data scientists, marketing researchers, and digital analysts in order to challenge assumptions, establish hypotheses, and fine-tune the math.
One financial-services organization, for example, established marketing councils to bring the creative and analytical parts of the department together in order to better serve its customers.
We’ve seen how teamwork can reduce the time it takes to get a return on investment by half.
Information gained from the consumer choice journey and the marketing mix allocation should be used to guide the tactical media planning process.
The use of attribution modeling can be especially beneficial when making adjustments to a campaign that is already underway, because digital expenditure can be changed on short notice.
During a campaign, we found that Pressure on corporate executives to demonstrate return on investment from a varied portfolio of marketing campaigns is rising all the time.
Taken together, we think that an integrated analytics strategy is the most effective way to unearth important insights and propel brands above-market growth.