9 Pay-per-click Tools That Will Help You Do Keyword, Ad Copy And Profit Analysis? (Professionals recommend)

Competitor Research via Other Tools

  • KeywordCompetitor. KeywordCompetitor gets your competitors’ paid keywords, ads, and landing pages.
  • iSpionage. iSpionage allows you to gain insight into competitors’ effective keywords, ad copy, and ad budget.
  • SEMrush.
  • SpyFu.
  • KeywordSpy.
  • Adbeat.

What are the tools of PPC?

Which are the Most Trusted PPC Tools to Help Boost Your Campaign ROI?

  • Semush.
  • PPC Entourage.
  • Ad Badger.
  • SpyFu.
  • Google Ads Editor.
  • Bing Ads Editor.
  • Optmyzr.
  • WordStream AdWords Performance.

What is pay-per-click and how does it work?

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t want to pay just to display their ad. They want to pay only when people take action based on their ad.

What is pay-per-click advertising examples?

Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show your ad to users who search for certain keywords. You set up campaigns by writing ad copy, selecting relevant keywords and choosing a suitable landing page on your site.

How do you make money with pay-per-click?

One of the easiest ways to make money with pay-per-click is through advertising networks. Once your website starts receiving traffic, you can earn money without doing any hard work yourself. To start showing PPC ads on your website, you simply need to place a code provided by an advertising platform.

Is Google ads a tool?

Google Ads tools can be used for a variety of functions. Bid and budget management tools help you make the most of your advertising budget, either by saving you time or providing insight into what you should bid for your advertising. Ad creation tools enable you to create customized ads to promote your business.

Where can I find PPC keywords?

8 superb ways to find better keywords for PPC

  1. Aim for long-tail keywords.
  2. Target branded keywords.
  3. Use your competitors’ keywords.
  4. Optimize for voice search.
  5. Find the balance between competition and search volume.
  6. Include variations and synonyms.
  7. Craft intent-driven ad groups.
  8. Consider negative keywords.

What are ad clicks?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property. Ad Impressions (IMPR) is a count of the total number of times digital advertisements display on someone’s screen within the publisher’s network.

What happens when you click on an ad?

When you click on an ad, it’s not just the advertiser and the website hosting the ad who find out about it. To help them improve the performance of ads in general, there are at least seven different types of companies potentially monitoring every ad click on the internet.

Are Google ads pay-per-click?

Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer.

How does ad click work?

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

Are YouTube ads pay-per-click?

Some YouTube ad formats can be skipped by viewers after they play for a few seconds; others are non-skippable. YouTube ads can be pay-per-view (PPV) or pay-per-click (PPC) based on their length and placement.

Can I click on my own ads?

Although publishers are not permitted to click on their own ads for any reason, we do understand that accidental clicks may occur.

How do ads make money?

Website Revenue From Ads Websites earn revenue when visitors engage with their ads, commonly by generating impressions, engagements, or clicks. An advertiser, for example, might pay a publisher 20 cents per click. If their ad generates 500 clicks each day, the publisher earns $10 a day or $300 a month.

29 PPC Tools You Need to Try This Year

Since the beginning of time, humans have been developing tools to assist us in surviving and overcoming obstacles. Even monkeys make use of things to make their life a little more convenient! In 2016, tools are critical for professional marketers to be successful. PPC tools that are appropriate for your company or your clients will save you time while also providing critical information, inspiring you, and eventually generating more revenue for you or your organization. If you’re ready to make your own evolutionary leap, have a look at my list of 29 excellent PPC tools you must try this year, which includes: Please keep in mind that these are all tools that I personally use and recommend.

None of the developers of any of these tools requested or paid to be listed on this list, and none of them received any compensation for doing so.

PPC management tools

It is necessary to have Google Ads Editor if you work on large campaigns or campaigns across several accounts on a regular basis in Google Ads (previously known as Google AdWords). For mass modifications and optimizations, it includes practically everything you could possibly need. Although the Google Ads interface on the desktop appears identical to the one you’re used to seeing online, it’s likely three to five times quicker than the internet version. Essential!

2. Bing Ads Editor

The Bing Ads Editor is an absolute must-have if you’re utilizing Bing Ads (which you should be). When it comes to managing your Bing Ads campaigns, it’s a superb all-in-one solution.

3. WordStream Advisor

I’ll admit that I’m a little biased in this case. Obviously, given I’m the CTO of WordStream, you shouldn’t simply take my word for it. Here’s a genuine review from Sharon H. on G2Crowd, which you can read here: “WordStream makes sense out of Google Ads and goes a long way to minimize the annoyance and cost. It’s simple to alter and improve campaigns since WordStream provides me with valuable input on essential performance elements,” says the author. Our basic platform, as well as our new social advertising platform, are both available for a free trial.

4. Google Ads Performance Grader

This one is completely free! The Google AdsPerformance Grader provides a full audit of your Google Ads account in 60 seconds or less, which is really fantastic.

5. AdEspresso

Using AdEspresso, Facebook marketers can build, optimize, and evaluate their campaigns in a single platform. There’s a 14-day trial available for free, and monthly pricing starts at $49 a month.

PPC keyword and competitor research tools

Do you want to obtain an understanding of your competitors? SEMrushis one of the most powerful tools for obtaining thorough keyword and domain information. If you want to join up for their yearly plan, it will cost you $58 each month.

7. Spyfu

There are several extremely amazing capabilities in SpyFu that other programs don’t have, such as the ability to download all of your rivals’ keywords at the same time.

It also offers a user-friendly layout that makes it simple to get crucial information at a glance. Annual plans begin at $49 per month.

8. iSpionage

ISpionage is a simple-to-use tool for gathering competitive information. It delivers reliable and up-to-date competition intelligence information and is an excellent tool for assessing the strengths and weaknesses of competitor websites and their online marketing initiatives. Plans begin at $59 per month for the cheapest option.

9. Google Keyword Planner

If you aren’t already utilizing Google’s Keyword Planner, I’d be surprised if you aren’t. It is a necessary PPC tool for keyword research and optimization. We also utilize it for keyword research for search engine optimization.

10. Google Trends

When it comes to adapting ads to reflect seasonal demand, search trend data may be quite beneficial. Google Trendsis a free data source that all savvy PPC marketers should be utilizing regularly.

PPC call tracking tools

Phone calls are extremely essential to businesses since they provide immediate feedback. You must determine who is calling and why they are calling. Invoca is a tool that allows you to collect, organize, and track those all-important phone conversations. It is compatible with 30 different platforms. Pricing starts at $1,000 per month for the first year.

12. Twilio

When it comes to call tracking and statistics, Twilio is an excellent choice. You may purchase phone numbers (local or toll free) and record phone calls made to such numbers for a low cost and with relative ease. The pricing is based on a pay-as-you-go model.

13. Call Rail

In addition to CallRail, there are several alternative options for phone call monitoring, recording, and analytics. Integration with Google Analytics and Google Ads is available in CallRail. Pricing begins at $30 a month, with a 14-day free trial available.

PPC analysis tools

Nearly everything you need to track the efficiency of your PPC ads and the performance of your website is provided by Google Analytics (almost!). Although it is completely free, there is a Premium option for major corporations.

15. Twitter Analytics

Twitter Analytics delivers a TON of useful information. I’m not going to lie: I’m a little hooked with the statistics from Twitter Analytics. Using Twitter analytics, you can see how many people are really viewing and engaging with your tweets, if your Twitter campaigns are successful, and a variety of other useful demographic information on your followers.

16. Certified Knowledge

Brad Geddes offers a good collection of tools at Certified Knowledge that will assist you in data analysis, the creation of a large number of adverts, and the optimization of your Quality Score. Prices begin at $79 per month for a one-year subscription.

NEW! PPC Benchmarking Tools

Not sure if your pay-per-click (PPC) stats are up to par? With these free tools, you can quickly determine whether your click-through rate, cost per click, cost per acquisition, and conversion rate are greater or lower than the industry average.

PPC landing page tools

Are you looking for an excellent landing page tool?

MeetUnbounce, which provides more than 80 templates for about any form of landing page you might possibly want (products, sales, lead generation, ebooks, etc.). Pricing begins at $49 a month, but you can sign up for a free trial to see whether it’s right for you.

18. LeadPages

There are dozens of landing page and minisite themes to pick from at LeadPages, which includes a straightforward landing page builder. Yearly subscriptions begin at $25.

PPC ad copy inspiration

BuzzSumois a fantastic piece of software. It displays the most widely shared material from around the web, and you can further refine your search by keyword, specialty, site, author, and so on. Interesting article titles (the kinds that receive a lot of shares and links) can also make for interesting PPC ad headlines! Monthly subscriptions to BuzzSumo start at $99 per month.

20. Answer the Public

‘Answer the Public’ is a free keyword research tool that provides keywords in the form of questions that are relevant to your area of interest. This is a terrific approach to bring to light issues that your prospects are experiencing, which you can then attempt to address in your ad content. (Read more about this tool, as well as two other fascinating new keyword tools, on my colleague Elisa’s blog.)

Display ad image inspiration and creation

Send as a picture Although it is primarily promoted as a tool for content marketers, it can also be used to swiftly generate eye-catching display advertisements. Just be sure to double-check picture copyrights before putting your advertisement online! If you want to use Share as Image, you may sign up for a free account or subscribe to a monthly plan beginning at $8.

22. Canva

Canva is another another tool that you can use to quickly and easily design eye-catching display advertisements. To work with, you can either upload your own assets (for free) or utilize the drag-and-drop interface to modify/add text. You can also pay a nominal price to use photos from their image collection. (Canva is a fantastic social networking tool, as well.)

23. Pinterest

Are you looking for additional display ad picture inspiration? Spend some time looking through the boards on Pinterest. Saving, organizing, and discovering stunning graphics to get your creative juices flowing is made possible by this fantastic application.

24. Facebook Text Overlay Tool

Because of this inconvenient limitation, Facebook limits the amount of text that may be used in your ad (pictures and video thumbnails) to 20%. Make advantage of the Facebook Text Overlay Tool to ensure that your ads are compliant and may be displayed on Facebook (as well as Instagram). If your text spills into six or more of the grid’s boxes, you’ll have to change your ad and recheck it until it’s just perfect, which will take some time.

25. gifntext

Gifntext is a real head turner — and it’s not evident. You may use it to make stunning GIFs that can be used in social media and show advertisements! I almost don’t want to give this one away since I like the fact that no one is utilizing it. So, please, refrain from using it.

PPC Automation

Everyone loves Google Ads scripts, after all. Scripts allow you to automatenightmarishly time-consuming procedures, which saves you a tremendous amount of time and effort in the long run.

Daniel Gilbert and Brainlabs have amassed an amazingly great set of Google Ads scripts– anything from complex A/B testing to close variant matching to competitor tracking– that is available for download. Check out this amazing website for more information.

PPC Apps

When it comes to doing Google Ads campaign management in a cab, Uber, or any other vehicle, you’ve come to the right place. It is a sleek and quick app for Android and iOS that allows you to alter keyword bids, enable/disable Google Advertisements objects (e.g., campaigns, ads, ad groups), and act on different recommendations from Google Ads, among other things. You will not be able to manually create new text advertisements or campaigns, nor will you be able to manually add keywords.

28. Facebook Ads Manager App

When you’re on the road, you can manage your Facebook ads using the Facebook Ads Manager App (available for iOS and Android). You may use your mobile device to track the effectiveness of your advertisements, change advertisements, adjust your budgets, and even create new advertisements. A big thumbs up.

29. Google Analytics App

The Google Analyticsapp has some limitations — and by “some limitations,” I mean a “lot.” For those who are constantly on the road and need to quickly check on their stats or reports, this app will allow you to do so with relative ease. Which of the PPC utilities on this list do you use and enjoy the most? Are there any tools I’ve overlooked? Search Engine Watch granted permission for the republishing of this piece, which first appeared on their site.

See also:  How To Create Custom Audiences In Facebook? (TOP 5 Tips)

9 PPC Tools That’ll Give You a Leg Up on the Competition

If you want to stay on top of the competition in the competitive world of pay-per-click advertising, you’ll need every edge you can get. The following are nine tools that can help you get an advantage in the setup, administration, and optimization of pay-per-click campaigns. either by saving you time, making your job easier and/or offering revealing facts most of your rivals don’t have access to.

Splittester.com

Split testing is one of the most crucial steps in the process of optimizing an AdWords campaign, and it should not be overlooked. Essentially, it entails creating two advertisements and having them compete against each other to discover which one works the better over time. A clear winner is identified, and the losing ad is deleted and replaced with a new advertising variant, followed by the commencement of another split test. But how can you tell when a test has completed its course and a definite winner and loser has been determined?

It’s a fairly straightforward tool to operate.

You then press the “Calculate” button, and you are presented with instantaneous results that indicate in percentage terms how sure you should be that the advertising will generate varying response rates over time.

Optimizely

It’s fantastic to have highly qualified traffic from your PPC advertising and have it directed to your website. However, the ultimate measure of your success is the efficiency with which your website converts visitors into leads and customers. As crucial as it is to split test advertising, it is also highly important to split test landing pages in order to maximize conversions. Using AndOptimizely, you can quickly and efficiently split test landing pages. without having to know anything about programming!

Then you may make changes to the text (even on call-to-action buttons), resize, rearrange, and delete page elements, as well as adjust the colors of the website.

You only need to add a single line of code to your landing page after you’ve made the necessary changes, and Optimizely will do a split test of your landing page for you to see if the changes increased conversions or not.

This is the simplest method I’ve found for conducting split testing on landing pages.

Google Keyword Planner

This is a very new product supplied (for free) by Google, and it is only available in English. With this tool (which can be accessible from within your AdWords account), Google’s Keyword Tool and Traffic Estimator are practically combined into a single package. There are a couple different methods to include it into your AdWords campaign. First, you may enter a few “seed” keyword ideas or a website URL, and the Planner will generate a slew of related keyword suggestions. It also generates sample ad groups that you can use as inspiration for your own campaign.

When you find ad group/keyword ideas that you like, you can add them to your “Plan” and, based on your bid range, the tool will provide you with estimates of how many clicks, costs, and other metrics your campaign will receive if those keywords/ad groups are included in it.

Another excellent feature of the Planner is the ability to obtain traffic forecasts for specific cities, metro regions, and other locations.

Have you already compiled a list of keywords?

AdWords Editor

AdWords Editor is a free desktop software tool that allows you to create and update AdWords campaigns when away from your computer. You will easily save hours if you handle a huge and/or large number of AdWords campaigns using this tool (Microsoft has an equivalent application calledBing Ad Editor). The ability to swiftly copy, paste, and drag keywords, advertisements, ad groups, campaigns, and other elements allows you to do tasks that would take hours via the web AdWords interface in minutes with AdWords Editor.

AdWords Editor is the tool that I use the most out of all of the others discussed in this post.

AdWords Wrapper

Consider the following scenario: you have a big list of keywords that you want to include in your campaign. And you want to include them as both Exact Match and Modified Broad Match keywords in your search engine optimization strategy. Manually doing this task might take some time. However, with the help of our usefulAdWords Wrappertool, it will just take a few seconds. Nothing more than pasting a list of keywords and selecting the Match Type variants you want the list to be turned into is required.

An example of how it works is seen in the following screenshot from Mike’s Marketing Tools: Other “wrapper” tools have been used in the past, but this is the first one I’ve came across that makes building the Modified Broad Match keywords a breeze. I’m looking forward to using it.

Microsoft Excel

Yes,Excel! There is no shortage of ways in which Excel may be used to assist with AdWords. You can do anything from planning and organizing your campaigns to swiftly creating/editing big numbers of ads and keywords to calculating crucial data, such as Profit Per Impression, that you can’t acquire from AdWords or Analytics on your own. However, utilizing pivot tables to analyze data is one of my favorite use of Excel. Some examples of how to make use of pivot tables include.

  • Compare the performance of specific ad text (headlines, description lines, and so on) throughout the course of an entire campaign. Examine the performance of different match types
  • And Check the Quality Score of the keywords you’re considering. Performance of certain installations on the Display network should be investigated. There’s much more

What’s great about pivot tables is that they allow you to quickly and simply organize and modify vast volumes of data from AdWords, allowing you to view useful data that can be used to improve campaign performance.

Certified Knowledge

Certified Knowledge was developed by Brad Geddes, who is widely regarded as the most knowledgeable and prominent PPC professional in the world. An highly extensive education area containing just about everything you need to know to become a PPC expert, a discussion board where Brad hangs out and answers questions, and some excellent PPC tools are all included in the paid membership portion of the site. A Keyword Mixer, a Mass Ad Copy Creator, and a Geographic Keyword Finder are among the options available.

The tools will take care of the rest when you submit a report (such as a Search Term Report or an Ad Report) from your Google AdWords account.

When you use the Report Analyzer, you will be presented with a color-coded spreadsheet that shows lucrative and unprofitable ad text, search queries, landing sites, placements, and other elements of your campaign.

iSpionage

ISpionage is a “spy” program that allows you to keep track of what your rivals are doing in the areas of PPC (both in Google and Bing/Yahoo) and SEO (search engine optimization). Here are a few examples of how I utilize espionage to assist with marketing.

Keyword research

You may input the URLs of rivals’ websites, and iSpionage will provide you with an overview of the keywords for which they are bidding and ranking. Using this list to locate long tail keywords and fill in the gaps left by other keyword research tools may be quite beneficial.

Keep tabs on competitors

Interested in learning about the account modifications that your rivals are making? When you use iSpionage, you can keep track of things like what new advertisements they’re running and what new keywords they’re bidding on.

Keep tabs on specific keywords

In iSpionage, if there are any terms that are particularly essential to your company, you may trace them down.

The information provided will allow you to examine things such as your ranking in relation to the competition, Impression Share for both your advertisements and the competitor’s ads, and how these things change over time.

AdGooRoo

AdGooRoo claims to have the world’s largest search intelligence database, which examines over 900,000 pay-per-click marketers across 14 different search engines. AdGooRoo’s SEM InsightTM is the most useful tool for PPC campaigns since it puts all of the data collected by the company to work for you. Here are a few examples of how AdGooRoo may assist with campaign management:

  • Analyzing competitor’s campaigns and data to see which methods they are doing and which are successful for them
  • Identifying keywords in your campaign that have a poor impression share
  • A campaign alerts service that examines your account for typical problems on a regular basis, as well as
  • A “Top Ad Copy” study that displays the most effective advertisements in a market, among other things

For agencies and major marketers, AdGooRoo is a touch on the expensive side, but it is definitely worth it.

Now it’s your turn…

What are some of your favorite tools for managing pay-per-click campaigns?

29 of the Best Pay Per Click Tools to Boost Your Campaigns

If you make a purchase after clicking on one of our affiliate links, we may get a commission from our affiliate partners. Since the beginning of time, humans have been developing tools to assist us in surviving and overcoming obstacles. Even monkeys make use of things to make their life a little more convenient! In 2016, tools are critical for professional marketers to be successful.

If you’re ready to make your own evolutionary leap, take a look at these Pay Per Click options that are available this year.

Some of these tools I use on a daily basis, while others I use less frequently or have used in the past, but each one is important and time-saving in its own way.

Management Pay Per Click Tools

If you work on large campaigns or campaigns across numerous accounts in Google AdWords on a regular basis, you’ll want to invest in AdWords Editor. For mass modifications and optimizations, it includes practically everything you could possibly need. Despite the fact that it appears to be comparable to the AdWords interface you’re used to seeing online, the desktop version is likely three to five times as quick. Essential!

2. Bing Ads Editor

The Bing Ads Editor is a must-have if you’re utilizing Bing Ads (which you should be), and it can be found here. When it comes to managing your Bing Ads campaigns, it’s a superb all-in-one solution.

3. WordStream Advisor

I’ll admit that I’m a little biased in this case. Obviously, because I’m the Chief Technology Officer of WordStream, you shouldn’t take my word for it. Here’s what Sharon H. had to say about G2Crowd in her own words: “WordStream makes sense of AdWords and goes a long way toward removing the annoyance and cost associated with it.” It’s simple to alter and improve campaigns since WordStream provides me with valuable input on essential performance elements,” says the author.

4. AdWords Performance Grader

This one is completely free!

With the AdWords Performance Grader, you can obtain a comprehensive audit of your AdWords account in as little as 60 seconds or less, which is really fantastic.

5. AdEspresso

Using AdEspresso, Facebook marketers can build, optimize, and evaluate their campaigns in a single platform. There’s a 14-day trial available for free, and monthly pricing starts at $49 a month.

Keyword, Competitor Research Pay Per Click Tools

Do you want to obtain an understanding of your competitors? SEMrushis one of the most powerful tools for obtaining thorough keyword and domain information. If you want to join up for their yearly plan, it will cost you $58 each month.

7. Spyfu

There are several extremely amazing capabilities in SpyFu that other programs don’t have, such as the ability to download all of your rivals’ keywords at the same time. It also offers a user-friendly layout that makes it simple to get crucial information at a glance. Annual plans begin at $49 per month.

8. iSpionage

For example, SpyFu offers some pretty amazing capabilities that other programs don’t have, such as the ability to download all of your rivals’ keywords at the same time. Aside from that, it offers a user-friendly layout with plenty of critical information visible at a glance. Yearly plans are available for $49.

9. Google Keyword Planner

If you aren’t already utilizing Google’s Keyword Planner, I’d be surprised if you aren’t. It’s a vital Pay Per Click tool for keyword research, and it’s available for free. We also utilize it for keyword research for SEO purposes.

10. Google Trends

When it comes to adapting ads to reflect seasonal demand, search trend data may be quite beneficial. Google Trendsis a free data source that all savvy PPC marketers should be utilizing regularly.

Call Tracking Pay Per Click Tools

Phone calls are extremely essential to businesses since they provide immediate feedback. You must determine who is calling and why they are calling. Invoca is a tool that allows you to collect, organize, and track those all-important phone conversations. It is compatible with 30 different platforms. Pricing starts at $1,000 per month for the first year.

12. Twilio

When it comes to call tracking and statistics, Twilio is an excellent choice. You may purchase phone numbers (local or toll free) and record phone calls made to such numbers for a low cost and with relative ease. The pricing is based on a pay-as-you-go model.

13. Call Rail

In addition to CallRail, there are several alternative options for phone call monitoring, recording, and analytics. Google Analytics and AdWords connectivity are available with CallRail. Pricing begins at $30 a month, with a 14-day free trial available.

Analysis Pay Per Click Tools

Nearly everything you need to track the efficiency of your PPC ads and the performance of your website is provided by Google Analytics (almost!). Although it is completely free, there is a Premium option for major corporations.

15. Twitter Analytics

Twitter Analytics delivers a TON of useful information. I’m not going to lie: I’m a little hooked with the statistics from Twitter Analytics. Using Twitter analytics, you can see how many people are really viewing and engaging with your tweets, if your Twitter campaigns are successful, and a variety of other useful demographic information on your followers.

16. Certified Knowledge

Brad Geddes offers a good collection of tools at Certified Knowledge that will assist you in data analysis, the creation of a large number of adverts, and the optimization of your Quality Score.

Prices begin at $79 per month for a one-year subscription.

Landing Page Pay Per Click Tools

Do you need to create a landing page? MeetUnbounce, which provides more than 80 templates for about any form of landing page you might possibly want (products, sales, lead generation, ebooks, etc.). Pricing begins at $49 a month, but you can sign up for a free trial to see whether it’s right for you.

See also:  12 Writing And Formatting Tactics That'll Get Your Longest Posts Read? (Professionals recommend)

18. LeadPages

There are dozens of landing page and minisite themes to pick from at LeadPages, which includes a straightforward landing page builder. Yearly subscriptions begin at $25.

Ad Copy Inspiration Pay Per Click Tools

BuzzSumois a fantastic piece of software. It displays the most widely shared material from around the Web, and you can further refine your search by keyword, topic, site, author, and so on. The same types of great article titles that garner a slew of shares and links will also work for catchy PPC ad headlines! Monthly subscriptions to BuzzSumo start at $99 per month.

20. Answer the Public

‘Answer the Public’ is a free keyword research tool that provides keywords in the form of questions that are relevant to your area of interest. This is a terrific approach to bring to light issues that your prospects are experiencing, which you can then attempt to address in your ad content.

Display Ad Image Inspiration and Creation

Send as a picture Although it is primarily promoted as a tool for content marketers, it can also be used to swiftly generate eye-catching display advertisements. Just be sure to double-check picture copyrights before putting your advertisement online! If you want to use Share as Image, you may sign up for a free account or subscribe to a monthly plan beginning at $8.

22. Canva

Canva is another another tool that you can use to quickly and easily design eye-catching display advertisements. To work with, you can either upload your own assets (for free) or utilize the drag-and-drop interface to modify/add text. You can also pay a nominal price to use photos from their image collection. Also check out Canva, which is a fantastic social media tool.)

23. Pinterest

Are you looking for additional display ad picture inspiration? Spend some time looking through the boards on Pinterest. It’s a terrific tool for collecting, organizing, and discovering beautiful pictures that will get your creative juices flowing. It’s free to use and can be downloaded here.

24. Facebook Text Overlay Tool

Because of this inconvenient limitation, Facebook limits the amount of text that may be used in your ad (pictures and video thumbnails) to 20%. Make advantage of the Facebook Text Overlay Tool to ensure that your ads are compliant and may be displayed on Facebook (as well as Instagram). If your text spills into six or more of the grid’s boxes, you’ll have to change your ad and recheck it until it’s just perfect, which will take some time.

25. gifntext

Gifntext is quite cool – yet non-obvious. You may use it to make stunning GIFs that can be used in social media and show advertisements! I almost don’t want to give this one away since I like the fact that no one is utilizing it. So, please, refrain from using it.

Pay Per Click Automation

The AdWords scripts are a favorite of many people. Scripts allow you to automate operations that would otherwise take an inordinate amount of time, so saving you a significant amount of time in the long run.

Daniel Gilbert and Brainlabs have amassed an absolutely great set of AdWords scripts — anything from advanced A/B testing to close variant matching to competition tracking — that are available for download. This is really incredible work. It’s definitely worth a look.

Pay Per Click Apps

If you ever find yourself in the position of having to manage an AdWords campaign while riding in a cab, Uber, or whatever, you’re in luck. Adjust keyword bids, enable/disable AdWords objects (such as campaigns, advertisements, and ad groups), and act on numerous AdWords suggestions using this elegant and fast software for Android and iOS. You will not be able to manually create new text advertisements or campaigns, nor will you be able to manually add keywords.

28. Facebook Ads Manager App

When you’re on the road, you can manage your Facebook ads using the Facebook Ads Manager App (available for iOS and Android). You may use your mobile device to track the effectiveness of your advertisements, change advertisements, adjust your budgets, and even create new advertisements. A big thumbs up.

29. Google Analytics App

TheGoogle Analyticsapp has some limitations — and by “some limitations,” I mean “a lot.” For those who are constantly on the road and need to quickly check on their stats or reports, this app will allow you to do so with relative ease. What Pay Per Click tools from this list do you currently use and enjoy using the most? With permission, this article has been republished. You can read the original here. Pay-per-click Image courtesy of Shutterstock More information may be found at:Publisher Channel Content.

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

PPC campaigns, also known as pay-per-click marketing, may be an excellent approach to increase traffic, leads, and return on investment. In fact, for every dollar spent on Google Ads, companies earn an average of $8 in return. Despite the fact that PPC appears to be a lucrative possibility, establishing effective ads may be time-consuming, difficult, and expensive. A robust plan and close monitoring of your campaigns are essential if you want to avoid losing valuable funds on your efforts. In the case of WordStream, for example, the average small firm loses 25 percent of its PPC spending due to wasted spend.

  • Preparation is essential before to launching a campaign.
  • Following the campaign’s launch, you’ll need to keep an eye on it, make any required edits, and sometimes tweak the budget to keep it on track.
  • Fortunately, if you’re trying to reduce the amount of time you spend on these duties and free up more time for new initiatives, there is a lengthy list of tools available that can be used to create, manage, monitor, and alter your campaigns, bids, and budgets, among other things.
  • Many of these solutions fall into one of three categories: general PPC administration, bid management, or report generation and analysis.

This blog post discusses 12 PPC management tools and software that may assist you in developing a less time-consuming and more successful PPC process for your company.

PPC Tools

  1. Keyword Planner
  2. WordStream PPC Advisor
  3. Optmyzr
  4. Google Ads Editor
  5. Bing Ads Editor
  6. SEMRush PPC ToolKit
  7. HubSpot’s PPC Management Template
  8. MarinOne Search
  9. Kenshoo
  10. Acquisio Turing
  11. Google Ads Performance Grader
  12. ReportingNina
  13. DashThis

PPC Management Tools

Prices range from $264 per month for 12-month plans to $299 per month for 3-month plans, or $2,928 per year for a yearly pre-paid subscription. Google Ads, Bing Ads, Facebook, LinkedIn, and Twitter are just a few of the integrations available. WordStream’s PPC Advisor is aimed for small business owners who want to take full advantage of pay-per-click advertising but do not have the resources to engage specialists or consultancies. The program may be used in conjunction with Google Ads, Bing Ads, and other major advertising networks.

After that, you may make the necessary modifications using the Wordstream program.

In addition, the program allows you to construct optimal landing pages and track and produce reports based on conversion and call statistics.

Optmyzr

Cost: $499 per month for Pro, $799 per month for Pro+. The pricing of the Enterprise edition has not been determined. The following are examples of integrations: Programs such as Google, Bing, and Yahoo advertisements Optmyzr provides significantly more complex capabilities for designing and managing campaigns in bulk for marketers and agencies with higher budgets, an interest in running several PPC ads, or just a need for more automated functionality. The Paid PPC Management Platform (also known as WordStream) is similar in that it allows you to build, track, and manage PPC campaigns across many platforms.

  • Each subscription also includes two product training sessions with Optmyzr representatives every two years.
  • Using specific parameters such as “brand” or “product,” a user may automatically construct names and other parts of advertisements once the data has been supplied.
  • According to him, the PPC manager is beneficial for both lead-generation and ecommerce accounts.
  • The set of scripts they have available may also be used to automate some of the duties he has to conduct on a regular basis, he adds.

He goes on to say that the program has saved him a significant amount of time over the years. “I can rely on the tool to complete a large number of tiresome, high-level chores, freeing up my time to devote more attention to strategy or deeper research in the account’s most essential areas.”

Google Ads Editor

Google Ads advertisers do not have to pay anything. Integrations: Google Ads and Facebook Ads Previously known as AdWords Editor, this downloadable desktop tool allows you to design and manage your Google Ads, as well as track and change their performance. In addition to performance monitoring, the app allows you to make mass adjustments to several advertisements at the same time, preview updates in draft mode before they go live, and develop or amend your ads while not connected to the internet.

To administer a Google Ads campaign with the Ads Editor, you must first establish a Google Ads campaign.

However, unlike WordStream or professional PPC managers, Google Ads Editor does not provide you with the same level of automated choices or optimization ideas as they offer.

Bing Ads Editor

Cost: There is no cost to Bing advertisers. Bing Ads is one of the integrations. While many marketers consider Google to be their major PPC platform, Bing PPC has gained popularity as a result of the search engine’s high volume of daily requests (over five billion). Bing offers PPC advertising software that is comparable to Google’s for its search engine’s PPC adverts. You can make offline adjustments to your advertisements, just like you do using the Google Ads Editor, and then submit them to the online platform once you recover internet connection.

The demonstration below leads you through the steps of creating a campaign, importing data using Google Import, and using the Opportunities page to receive advice on how to enhance your overall performance.

SEMRush PPC ToolKit

Cost:$99 (Pro), $199 (Guru), and $399 (Ultimate) (Business), The enterprise edition differs from business to company. Google Ads and Bing Ads are two examples of integrations. Competitor research, keyword research, and campaign planning are the primary areas of SEMRush’s pay-per-click management software. You may search for your domain on SEMRush to get a list of domains that compete with you organically as well as a list of domains that compete with you in paid search while conducting competitor research on SEMRush.

  • The “Charts” function in the ToolKit may also display visual graphs of how various rivals are performing in real time.
  • You may then export this information into a document, which can subsequently be shared with the rest of their organization.
  • Designed for freelancers, startups, and small companies on a budget, the most affordable plan contains SEMRush’s PPC, search engine optimization, and search engine marketing tools, as well as other features.
  • In addition, these provide additional reporting tools including customized reports and API interfaces with greater sophistication.

To have access to these free tools, you’ll need to create a free account by providing an email address and a password. In order to give you a more in-depth look at all of the capabilities, below is a demonstration of how you can utilize SEMRush to launch a PPC campaign:

HubSpot’s PPC Management Template

Cost: There is no charge for downloading. On our blog, we recently published a template that can be used to plan their PPC advertisements for the lowest possible cost without the need of a program. This spreadsheet will walk you through the process of designing effective PPC advertising for each stage of the customer journey from awareness to conversion. It also walks you through the process of finding positive and negative keywords, as well as the creation of AdGroups.

Download this Template for Free

While this template can assist you in planning your campaigns, it can also serve as an excellent document to discuss with customers or other decision-makers on your team prior to starting advertisements. This blog article has a link to the tool’s download page, as well as extensive instructions on how to use it.

PPC Bid Management Tools

Cost: Plans typically start at roughly $499 per month. Marin does not give particular cost. Google, Bing, Yahoo, Facebook, and Twitter are among the search engines that have been integrated. In addition to Google, Bing, Yahoo, Facebook, and Amazon, MarinOne Search provides bid management services for advertisements on those platforms as well. In order to “allocate funds and compute bids,” according to Marin, the program makes use of a massive pool of data as well as patented machine-learning techniques.

Kenshoo

Cost varies from company to company. Kenshoo offers free demonstrations and quotations. Integrations: Compatible with a variety of platforms, including Google Ads, Bing Ads, Yahoo Ads, and Apple Advertisements. Kenshoo provides a variety of advertising options that include budget management, search, social media, ecommerce, and app-based advertisements among others. The software’s bid management tools enable you to create and modify a wide range of bids, including rules-based and model-based bids, according to your specifications.

The information may be shown on a variety of dashboards, including one that compares expenditure, revenue, return on investment, and conversion rates.

Kenshoo’s website defines its software as “enterprise-level,” but it also claims to provide plans and paid solutions that are geared for startups and small businesses.

Acquisio Turing

Cost:Varies depending on your organization’s ad expenditure, the number of accounts that will be handled, and the duration of a contract that is agreed upon between the firm and Acquisio, among other factors. Google, Bing, and major social networks are among the integrations available. Acquisitions’ bid and budget management tool, which is available 24 hours a day, 7 days a week, employs machine learning algorithms to monitor and alter bids and budget distribution on a continuous basis. According to Acquisio, the algorithms are programmed to automatically change budgets based on a variety of parameters such as seasonality, day of the week, time of day, and advertising platform.

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If you have several accounts or are too busy to monitor bids and budget distribution on a regular basis, this program may be beneficial to you.

You may be able to save time on chores such as bid research and figure crunching as a result of the use of machine learning techniques. This additional time might then be put to use on other worthwhile endeavors.

PPC Reporting Tools

Cost:No cost with a quick registration Integrations: Google Ads and Facebook Ads This WordStream tool, formerly known as the AdWords Performance Grader, can provide a percentage score for your Google Ads campaign based on a variety of criteria, including text and keyword optimization, keyword quality, click-through rates, impressions, and landing page optimization, among other things. In addition, the report provides additional information or a sub-score for each particular piece of criterion that was evaluated.

Consider the following as an illustration of what the top of a Google Ads performance report would look like: If you register with this tool and provide a short bit of corporate information, you can link it to your Gmail account and instantly receive the grades for the ads that are related with your email address.

ReportingNinja

Cost:$20/month for a starter account, $40/month for a small account, $70/month for a medium account, and $120/month for a large account (Large) Google Ads, Bing Ads, Twitter Ads, Facebook, and LinkedIn are just a few of the integrations available. Using this software, marketers or agencies may create whitelabel analytics dashboards that their clients can view. Besides being able to deliver automatic reports to marketers or clients through email, ReportingNina may also be used to schedule and send automated reports.

Users will be able to view all of the information they require in a single location thanks to this integration feature.

Octoboard

Octoboard charges a monthly or annual fee for its services. There are seven different plans to choose from. Month-to-month options range from $5 to $150 per month, while no-commitment monthly rates range from $18 to $210. Depending on the plan, a varied number of clients can be accommodated, as well as a different set of features. Google, Bing, Facebook, Twitter, and LinkedIn are just a few examples of integrations. Octoboard provides marketers and their clients with a variety of customized and whitelabel reporting templates.

Report templates are also available, which may be integrated on a website using the program.

Listed below is an example of a handful of the templates that are currently available for viewing on the website: To try out the program, you can select one of the templates available on their website’s home page.

Additionally, the program provides automation options that allow users to build and deliver templated reports on a scheduled basis, similar to ReportingNinja.

On the Octoboard website, you may register and examine specific reports that contain your data without having to pay anything. You will need to pay to one of its monthly or yearly plans, though, if you want to have additional access to the site.

DashThis

$39/month for individuals, $129/month for professionals, $209/month for businesses, $339/month for “Standard,” and $499/month for “Executive” (Enterprise) Google Ads, Google Analytics, Facebook Insights, YouTube, LinkedIn Ads, and Twitter Ads are just a few of the integrations available. DashThis, like ReportingNinja and Octoboard, allows customers to link their PPC and SEM tools to the platform, allowing all performance data to be shown on a centralized dashboard. The usage of this function may be beneficial if you need to utilize two or more tools to monitor your PPC advertisements, website traffic, and other campaign-related data and statistics.

When creating a dashboard, DashThis provides you with the option of choosing from three different templates: Periodic, Rolling, and Campaign.

Here’s a guide that will walk you through the process of setting up a DashThis Periodic template: A selection of pre-made KPI widgets is also available from DashThis, which monitor and report on metrics such as cost-per-click, cost-per-acquisition, conversion rate, impressions, return on ad spend, and return on ad spend.

Agencies wishing to save time on the reporting procedures associated with PPC or SEM marketing might benefit from using this software.

As an additional option, DashThis offers a low-cost individual membership for $39 per month that enables customers to create up to three dashboards.

Building Your PPC Toolkit

Before you subscribe to one or more of these solutions, take into consideration your company’s budget as well as the number of accounts you’ll be responsible for maintaining. If you’re a marketer working for an advertising agency or a large corporation, you could select business software that includes all of the required management capabilities in an one package. If you’re a member of a startup or work as a freelancer, you might be better off sticking to the more economical tools on this list instead.

The original version of this article was published on June 26, 2019, and it was last updated on December 22, 2020.

9 Common PPC Mistakes (and What to Do Instead)

Since the introduction of Google AdWords (now Google Ads) in 2000, pay-per-click (PPC) marketing has seen significant transformation. Nineteen years later, Google Ads is one of the most widely used internet advertising networks in the world. Despite the fact that Google generated ad income of more than $116,000,000,000 in 2018, they are not the only ones generating money. Many advertisers and company owners have produced considerable amounts of cash for themselves via the use of Google Ads and consider it to be an important element of their overall advertising strategy.

While it is a wonderful technique for increasing your leads, the complexity of PPC can be overwhelming to those who are new to it. If you’re thinking about launching a PPC campaign, keep reading to learn about typical pitfalls and issues to avoid while getting started.

1. Not Having (Specific) Goals

Even if it may seem foolish, ask yourself the following question before you begin: What is the purpose of this PPC campaign? You could think of “more leads” or “more income,” which are both admirable objectives, but let’s take it a step further. It’s true that you want more leads; but, what type of leads do you desire? Who do you envision as your ideal lead? What is the demographic of your target market? (For example, if you own a vehicle repair shop, you might want oil change leads rather than transmission repair leads.) Also take into consideration whatever component of your company you are promoting for.

  1. What keywords might someone use to find you if they were looking for one of your products or services?
  2. What is an appropriate cost per lead in your opinion?
  3. What much of money are you prepared to invest as you experiment to see what works and what doesn’t?
  4. You must have defined, quantifiable objectives in order to be able to assess the performance of your campaign and determine when to make adjustments and updates.

2. Not Tracking Goals

Having objectives is not the same as measuring your progress toward those goals. It is possible that you have chosen that you want more leads, but how do you know whether you are truly receiving them? How many leads are you currently receiving? What is your success rate in closing deals? The only way to effectively measure the effectiveness of your campaign is to ensure that you can track everything. This entails keeping track of the phone calls that come into your store or business, as well as the form submissions that come through your website.

Despite the fact that some individuals merely measure impressions and clicks to their site, without tracking conversions (engagements), you will be unable to correctly analyze and manage your campaign.

If you do not follow these steps, you will not be able to determine if your campaign was a success or a failure.

3. Not Knowing Customer Lifetime Value

Untold numbers of business owners are oblivious to the true value of each lead or client to their organization. If you spend $100 for a lead, do you expect to make more than $100 in profit from that lead? How much profit will that one lead earn over the course of his or her life? We recommend that you use actual numbers in this situation. (If you are unable to track everything, choose an average figure that will still provide you with an indication of the development of your campaign.) Without knowing your client lifetime value (CLTV), it is impossible to determine whether or not you are receiving an appropriate return on ad spend (ROAS) from your marketing efforts.

Follow your PPC lead through the funnel and keep track of whether or not they ended up purchasing a product; you should also keep track of the amount of the transaction and the profit margin on that purchase.

4. Not Managing (Optimizing) the Campaign

PPC advertising is not a “set it and forget it” style of marketing. In contrast to static advertising such as print advertisements or billboards, internet advertising campaigns must be monitored, managed, optimized, and changed as needed to ensure they are effective. There are always improvements and modifications that may be made to optimize the speed of your campaign. A few of the things that you should be doing on a frequent basis include reviewing keywords and search phrases, testing new advertising, and experimenting with alternative bid tactics.

5. Trying to Do Too Much

Inexperienced PPC advertisers frequently meet the dilemma of trying to bid on everything, even queries that aren’t really relevant to their company. After all, you don’t want to spend $500 on a service that will only generate $50 in revenue. For example, if you just want leads for a certain sector of your company, you should concentrate your keywords on that section of your company. Don’t feel obligated to target every single sort of term that someone may use to find your company, or every single component of your organization that exists.

It is preferable to have a small group of excellent keywords rather than hundreds of keywords, each of which receives only a little amount of traffic and/or conversions.

If you limit your campaign budget to keyword words that have a buy intent rather than keyword terms that are primarily concerned with studying your product or service, your campaign money will go a lot farther.

6. Having a Bad Website

When you’re conducting a Pay-Per-Click campaign, you could be too concerned with the keywords and ad wording you employ. But keep in mind that your website will be the last destination for searches when they arrive. If you have a horrible online experience that does not result in conversions, then what is the point of paying for traffic to drive visitors to your website? Make certain that your website is speedy, optimized, and visually appealing, and that it moves searchers farther down the funnel before converting them.

7. Quitting Too Early

It’s similar to obtaining hot water from a faucet while running a PPC campaign: When you first switch on a PPC campaign, it may take a few minutes for it to get up and running. PPC needs a great deal of trial and error; you must test a variety of various things to see which ones are effective. You may have a general concept of which keywords would be the most successful, but the actual results may be quite different from your expectations.

Put your faith in the process and stick to it! Allow enough time for your PPC campaign to develop and acquire the data that you will need to optimize it. If you aren’t seeing the results you desire and are ready to give up, give us a call and we will see if we can assist you further.

8. Making Technical Mistakes

We could go on and on about the technical errors that first-time PPC advertisers make while setting up their ads. (This might be a separate article in and of itself!) In our years of experience managing PPC campaigns, we’ve picked up a few tips and tactics along the way that have helped us get the most value out of our customers’ budgets while also avoiding costly blunders. Consider the following questions:

  • Is it possible for you to tell the difference between broad, phrase, and exact match? How well do you understand the various ad extensions and how to make use of them? Do you know what sorts of campaigns are most effective? How well do you understand conversion tracking, dynamic call tracking numbers, and live chat bots? Understand which keywords to bid on and how much to bid on them. Understand where to land searchers and how to re-market to them after they have left your website. You may be squandering money inside your campaign without even realizing that you are doing so.

If you responded no to one or more of the questions above, don’t be too hard on yourself since you’re not alone. The numerous features and complexities of Google Ads are numerous, and they can be difficult to describe and comprehend. Even seasoned Google Advertisements professionals are always learning and improving their skills since Google is constantly offering new ads and formats (like the new Gallery Ads Google introduced in at their May 14 Marketing Live conference). This brings us to our final—and most frequently made—mistake.

9. Trying to Do It Yourself

Learning how to use Google Ads may be entertaining—but it can also be expensive. Any mistakes you make will cost you dearly, both financially and emotionally. Consider how you will set up your campaigns, advertisements, and keywords. You put in a lot of effort, and the results are stunning. It takes a week or two for you to receive any leads despite spending $20 every day. Then, while searching, you see that your ad is redirecting to a non-existent page! Every click you made resulted in you paying for nothing except wasted time!

Alternatively, you may be aware that you need to update your advertising but are unable to find the time to do so, and the next thing you know, you’re still running a Black Friday ad throughout the holidays.

Learning Google Ads via trial and error is not the ideal strategy.

Make sure you don’t learn about Google Ads the hard way, by losing all of your money while making basic, easily correctable errors.

If you need assistance with your campaign or would want to learn more, please contact us or refer to the PPC chapter in our digital marketing handbook.

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