7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper
- Email List Opt-In Landing Page.
- Content Guide Landing Page.
- Start Here Landing Page.
- Coming From [social network] Landing Page.
- Guest Post Landing Page.
- Thank You Landing Page.
- Unsubscribe Landing Page.
What are the types of landing pages?
5 Types of Website Landing Pages (and Which One You Should Use)
- Squeeze Page. The squeeze page is the quintessential landing page.
- Long-Form Landing Page.
- Click-Through Landing Page.
- Product Details Page.
- Video Landing Page.
What are the elements of a good landing page?
The essential components of an effective landing page are:
- A main headline and a supporting headline.
- A unique selling proposition.
- The benefits of your offering.
- Images or video showing context of use.
- Social proof.
- A reinforcement statement.
- A closing argument.
- A call to action.
What is typically on a landing page to collect visitor information?
Most landing pages include text, pictures, and a call to action (CTA) to get visitors to convert. Landing pages offer a few major benefits, but one of the biggest is their ability to capture leads.
How do I make my landing page stand out?
6 Ways To Create Landing Pages That Stand Out From Your Competitors
- Keep SEO in Mind.
- Show Social Proof on Your Landing Pages.
- Great Copy on Landing Pages.
- Write a Compelling Call-to-Action.
- Clean and Simple Landing Page Design.
- What’s In It For The Prospect?
What is landing page in website?
A landing page is a standalone web page that a person “lands” on after clicking through from an email, ad, or other digital location. Once they’re on your landing page, users are encouraged to take an action, such as joining your list or buying your products.
What types of websites are there?
Different types of websites:
- Business/Corporate Websites.
- NGO /Non-Profit Websites.
- E-Commerce Websites.
- Educational Websites.
- 6. Entertainment Website.
- Portfolio Website.
- Social Media Websites.
How many landing pages should I have?
But do you need more landing pages? Studies have shown that business websites with 10-15 landing pages tend to increase conversions by 55% over business websites with less than 10 landing pages. And those with more than 40 landing pages increase conversions by over 500%.
What is the structure of landing page?
Good landing pages follow a proven structure. The headline is the most important part. If the visitors came from an ad, the headline must correspond to the ad text. If your banner or PPC ad promised a “Breakthrough meditation system,” then this phrase should also be in the headline of your landing page.
What are landing pages Mcq?
Social media profiles. The destination page a user arrives on after clicking a link. Pages marketers create to showcase banner ads.
How is a landing page different from a website?
What’s the Difference Between a Landing Page and a Homepage? Landing page traffic comes from ads — Homepage traffic comes from many sources. Landing pages are separate from a business’ website — Homepages are the front page of a business’ website. Landing pages have a single goal — Homepages promote website browsing.
How do I create a landing page for my website?
Here’s a step-by-step checklist for how to create your landing page:
- Select a landing page template.
- Give your landing page a name.
- Add your unique content.
- Include striking images.
- Choose a relevant domain name.
- Make sure all your links and CTAs are working.
- Complete your meta description and SEO title.
What makes a high converting landing page?
A high-converting landing page is one that instantly compels visitors into clicking the CTA button and becoming leads. And multiple landing pages targeted to different audiences and ad campaigns can substantially increase your conversions.
Can I create a landing page without a website?
A landing page can be part of a website, but you also don’t need a website to have a landing page. Landing pages always include a sign up form to collect subscriber information, such as email addresses, names, interests, location, and more.
What is a product landing page?
A product landing page is a post-click page created specifically to convince a visitor to convert on a product-related offer. Design-wise, it’s similar a traditional landing page. The only thing that makes it different from other landing pages is that it is used specifically by companies that sell products.
7 Types of Landing Page
Want to know how effective your landing pages are? Try this simple test. Now is a great time to run your page through The Landing Page Analyzer to receive your customized assessment. Seriously. I intended to utilize an artwork representing seven distinct sorts of landing pages, but the only thing I could come up with in a short amount of time was four Smurfs wearing different colors shorts. Not all landing pages are created equal, whether in terms of appearance or purpose. In today’s piece, I’ll go through the seven various sorts of landing pages that you may use.
This should assist you in determining which type of marketing campaign is best fit for your own marketing activities.
What Is A Landing Page? – A Brief Overview
Let’s start with a simple definition of what we’re talking about. When a potential buyer expresses interest in one of the following kinds of advertising, they are sent to a landing page on the internet:
- In the case of a search engine result (such as Google), A banner advertisement
- An advertisement on Google AdWords or AdSense
- A link in an email
- Print advertising
- Television ads
- And other forms of media
This page’s goal is to elaborate on the message of the advertising or link, and to persuade the visitor to “convert” into becoming a client by doing a specified action on the page. The method by which the page does this is dependent on the campaign’s objectives and the sort of landing page that was employed. It is possible to categorize landing pages into three types:
- Landing pages that are not part of a larger campaign include click-through, lead capture (also known as a squeeze page), infomercial, and viral landing sites. The term “microsite” refers to a tiny, multi-page website (also known as a “sitelet”) that is generally established as a complement to the larger website. Home pages and product detail pages are examples of internal website landing pages.
The 7 Types of Landing Page (in the form of Smurfs)
I’m not sure how I ended on on the Smurf train in the first place, but I’m going to keep pushing the metaphor in the hopes that it will miraculously work in the end.
1. Click Through Landing Pages (Quickie Smurf)
This is a pretty straightforward type of landing page. The main objective of this document is to present all of the relevant information about an offer, outlining the advantages and context of usage in such a manner that a prospect is persuaded to proceed to the point of acquisition. All you can do is read about the deal and then click on to the company’s website, where they will guide you through the process of completing the purchase. Quickie Smurf isn’t very concerned with your requirements; instead, he is simply concerned with ensuring that you are familiar with the deal in question before putting you through to the checkout.
), and then he’ll force your attention over to the huge flashy button that takes you to Accounting Smurf on the main website.
- There are a few examples of landing page templates in our gallery of landing page templates.
2. Lead Capture Landing Pages (Hungry Smurf)
Lead capture landing pages, also known as Squeeze pages, are designed to collect personal information from visitors. This information is often collected in the form of a visitor’s name and email address. A real squeeze page has no way to leave the page, no links, and no navigation – it simply includes a button that asks you to enter your contact information. In most cases, an incentive is provided in return for this personal information. In tomorrow’s piece, we’ll go through several instances of various types of incentives.
She hoards it in her cabinets until the appropriate moment comes to give it to Mailman Smurf to use as she sees fit.
The purpose of a lead capture landing page is to allow a firm to generate an email list of relevant potential customers. Afterwards, this list will be utilized to sell to these individuals in the future. Example of a Landing Page for Lead Capture
3. Infomercial Landing Pages (Sham Wow Smurf)
As hinted by the name, these landing pages serve as the infomercials of the world of internet marketing and advertising. These advertisements, which are typically around 50ft long (which means a lot of scrolling), succeed by employing the same sort of exhilarating language that you’ve seen on those Sham Wow commercials on television. Reading further down the page causes the user to become drawn further into the sales pitch, and the effort required to get that far instills a certain degree of commitment in them, which encourages them to continue reading.
Once you’ve made it 51 percent of the way across the bridge, there’s little purpose in turning around.
Sham Wow Smurf is right there, offering you a 2-for-1 deal that is only valid for a limited time.
He’ll even make an attempt to persuade you that Extenz does, in fact, make you larger.
4. Viral Landing Pages (Network Smurf)
Companies who attempt to generate viral buzz typically do so in order to increase their company’s brand recognition. The majority of examples of this sort of page involve entertaining flash games or amusing movies. Every game or video will have a subtly recognizable reference to the firm that created it, whether it be a little logo in the footer, a closing mention in the movie, or indirect product references inside the game or video. Because the purpose of these sites is for them to be seen by as many people as possible, they make use of two crucial elements:
- Great Content: No matter how hard you try, your work will never become viral if the content is mediocre or non-existent. Just like its real-world equivalent – a medical virus – if the individual who has been infected does not have sufficient influence, interest, or mobility to contact with other people, the virus will not spread nearly as far. Companies who are seeking their own viral moment are frequently merely riding on the bandwagon of the latest craze. You may take efforts to facilitate the viral process, but at the end of the day, your page must be really interesting and relevant in order to stand a chance. Sharing Enablers are those who make it possible for others to share information. Because users will just cut and paste the URL into an email or MSN message, truly exceptional content does not necessitate the use of technological enablers at all. However, by including basic social media tools into your strategy, you may increase your chances of success. The Twitter Re-Tweet button, which you’ll find at the top and bottom of this piece, is an excellent example. Because it is easy to distribute, the perceived cachet of the individual who shares it grows as well – particularly if they are one of the first people to do so.
Network Smurf enjoys hanging out with a large group of people and sharing his experiences with as many other smurfs as he can. His film of Smurfette at the Christmas party was so amusing that it was broadcast to the entire community of Smurfs.
5. Microsites (Independent Smurf)
A microsite is a small but full auxiliary website used for rather significant campaigns. They will almost always have their own vanity URL that is relevant to the date and relevancy of the campaign in question. Despite the fact that it contains more than one page, it is still considered a landing page since it is a destination to which clients are sent as a result of paid web advertisements, as well as print and television advertising. Automobile manufacturers frequently take use of this structure, creating unique microsites for each type of car they manufacture and distributing them online.
- A co-branded situation in which the microsite is made available to localized dealerships in order for them to give more consistent sales message for their own advertising efforts is occasionally employed.
- Due to the fact that they are highly trafficked sites that exist solely for the goal of advertising the film, they do not require the infrastructure of a permanent website.
- He has a large house and a lot of money, and he doesn’t require any assistance from “corporation.” He believes he is completely self-sufficient and that he is capable of hosting a party at his home with all of the required entertainment.
- Independent Smurf, on the other hand, isn’t quite as capable as he believes he is because he frequently fails to collect any money for the party tickets.
As a result, he is frequently required to transport individuals back to headquarters so that they may pay with their credit cards. Microsites as an illustration
- A microsite for the Audi automobile
- A webpage dedicated to the film 300
6. Product Detail Landing Pages (Know-it-all Smurf)
The Product Detail landing page is a type of landing page that is commonly used in the retail business. This is just a page on the main website that contains all of the information about the product that is being offered for sale. The advantage of this form of landing page is that it does not necessitate the creation of a separate page, which saves time and effort. But because it is a component of the competitor’s website, it comes with a full complement of distractions, including navigation, links, banners, and other advertisements, all of which can divert the customer away from the intended action, making it more difficult to track the success of your campaigns.
Know-it-all Smurf is regarded as an expert in his field.
Knowing-it-all Smurf has the disadvantage of being both overbearing and inattentive.
7. Homepage as a Landing Page (Attention Deficit Disorder Smurf)
It’s the most uninteresting of all the landing page kinds, and as a result, it converts the least well when it comes to conversion rate. All too frequently, marketers will spend a lot of money on pricey campaigns that merely serve to lead people to the site. What exactly is wrong with this? Because it has an excessive number of diversions. The most fundamental concept of a great landing page is that it serves a single, clearly defined function. A targeted landing page enables you to track the efficacy of your campaign from its inception to its conclusion – and to alter the ad content, offer, and messaging until you get the best possible results.
- If no one visits your landing page, it is clear that the banners and Google AdWords advertisements are not doing their jobs.
- The fact that a visitor comes at your website’s homepage with a plethora of alternatives means that they are significantly less likely to stay on your intended conversion route.
- Is it because they were unable to locate the offer that they had originally clicked through to?
- (He’s grinning smugly as he thanks you right now.) It’s like askingADD Smurf to operate when given with too many options.
- Put up an advertisement for a 42-inch flat-screen TV, then throw ADD Smurf in the middle of The Sony Store, and you’ll soon find him seated on a comfortable sofa, watching Star Wars on the 120-inch LCD with enormous wireless surround sound speakers, and you’ll be on your way.
After 5 minutes of savoring this beautiful (but incorrect) experience, he’ll rise up, forget why he’s even in the store, and walk out the door without another word.
Which Landing Page Type is Best?
Really, it all comes down to what your campaign objectives are, but generally speaking, a landing page that is more targeted will convert better. When opposed to directing people to your homepage, it is estimated that using a single landing page would increase conversion rates by roughly 25 percent on average (source Omniture). Another key aspect is the optimization of the islanding page. The results of basic A/B testing on your landing pages can increase their conversion rates by a factor of two to ten.
A testing framework may be difficult to deploy owing to technical resource limits or infrastructural limitations, which make it difficult to conduct tests.
They can be located outside of the major website structure, and because they aren’t connected to from within the site (you only get to them through advertisements), there is less likelihood of political opposition to frequent modifications.
Use identical advertisements to send 50% of visitors to your landing page and 50% of traffic to your homepage, and then compare the results to discover which one works the best.
Which type of landing page has been most successful for you?
Tell me about your experiences (in the comments section below) with various types of pens and the outcomes you obtained. —Oli Gardner et al.
The Future of Landing Page Design – Best Landing Page Trends
This year, the way we think about landing page design has drastically shifted. It was the advent of Conversion Centered Design (CCD) that resulted in the proliferation of larger bulletproof call-to-action buttons, frictionless registration forms, and higher attention ratios. We also saw landing page templates in a variety of designs, from clean and crisp to zany and colorful, but as any marketer will tell you, A/B test everything since it’s the conversion rates that matter, not the templates themselves.
Nobody knows for certain, but by observing the patterns that emerged this year, we can get a look into the future of landing page design and development.
101 Landing Page Optimization Tips
Looking for the most complete collection of landing optimization suggestions from the world’s foremost authority on the subject? You’ve come to the right place. When it comes to landing pages, Oli Gardner has gathered an extensive list of recommendations from his hundreds of distinct landing sites.
This book covers everything from the “fundamentals” through “Reporting, Metrics, and Analytics for landing pages,” and all in between. Check out 101 Landing Page Optimization Tips for more information.
8 Great Landing Page Designs
Computer Arts editor Nick Carson has compiled a list of his top 8 landing page designs based on their potential to convert while still looking appealing. Carson provides in-depth insights on how apparently little elements may yield significant effects, with a strong tilt toward simplicity throughout. Are these landing pages truly the greatest in the business? More information may be found at: Excellent Landing Page Designs (Part 8)
Learning from the Best and Worst Landing Pages on the Web
According to Megan Marrs, she has lately come across various examples of the finest and worst landing sites she has come across. Marrs goes into great length about how to condense landing page material, how to ensure that the story is relevant, and the value of giving trust indicators. Read more about Learning from the Best and Worst Landing Pages on the Internet.
8 Brilliant Landing Page Examples You Need to See
Ginny Soskey selects eight cutting-edge landing pages based on data conducted by Hubspot. Soskey walks us through each landing page, stressing the elements that attract the most attention. He focuses largely on parallax scrolling, motion, and typography. Read this: 8 Inspiring Landing Page Examples You Must Check Out
7 Key Design Tips for High-Converting Landing Pages
While evaluating the relevancy of landing page strategies should be an ongoing process throughout the year, developing a strategy for the most economically effective marketing techniques is even more critical. Anum Hussain of Hubspot offers seven practical tactics that are proven to increase conversions. He also discusses the latest landing page trends that should be on your radar. – This was a really intriguing post. Read this article:7 Crucial Design Tips for Creating High-Converting Landing Pages
Scratching an Itch for Increased Engagement Rates
“Scratch-it (Zembula) introduces a novel method to interact with the world.” In this review, Lauren Smith of Litmus provides her thoughts on the new and unique platform Zembula. Conversions are increased on this scratching page thanks to the utilization of an appropriate attention ratio, interactive content, and reveal marketing strategies. Read more about Scratching an Itch for Higher Engagement Rates.
20 Landing Pages Torn Apart
Experts in the field of conversion optimization Rand Fishkin of Moz and Oli Gardner of Unbounce evaluate 20 landing pages and provide meaningful recommendations. The following are some of the most important findings: video backgrounds reduce conversions, CTA placement is critical, and consistency is the most important factor. The takeaways will provide you with all you need to ensure that your landing page does not be knocked out bypagefightsRead:20 Landing Pages Torn Apart
The Anatomy of a Perfect Landing Page
A straightforward infographic focused on the recommended practices for creating a basic landing page for a website. While it is extremely simple, it provides users with practical ideas, such as how to leverage trust indicators and how to make your landing page buttons stand out from the crowd. Check out this article: The Anatomy of a Perfect Landing Page.
Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
It is the purpose of this essay to discuss the key elements that will “direct your clients’ gaze” towards your CTA button. Oli Gardner employs design elements like as color, contrast, and encapsulation to demonstrate how to capture a reader’s attention, as well as specific advice to help you convert more visitors into customers. As an example, “Use one color (with a range of tones) for the whole landing page — with the exception of the CTA” is an authoritative recommendation. If you want to improve your conversion rate, this essay from the King of Landing Pages is a must-read for every marketer or designer who wants to improve their conversion rate.
Continue reading Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages for more information.
6 Fantastic Landing Page Examples You’ll Want to Copy
As a result of testing six various landing page designs, Sam Kusinitz has come up with his insights. Our favorite was Muckrack, who, with their straightforward approach, represents the principles of clarity and simplicity. Take a look at this. Read more about “6 Fantastic Landing Page Examples You’ll Want to Copy” 6 Fantastic Landing Page Examples You’ll Want to Copy “6 Fantastic Landing Page Examples You’ll Want to Copy”
7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper
This is an excellent essay that emphasizes the fact that there are many different types of landing pages. Sonja Jobson not only gives seven various sorts of landing pages, but she also shows how they should be customized to correspond with the individual client contact points from which they come. What landing page do you have for those who want to unsubscribe from your mailing list? Click here to read:7 types of landing pages that will make your website visitors stick around like fly paper.
27 Modern Landing Pages Showcasing Inspirational Web Design
Searching for one-of-a-kind modern landing pages to serve as inspiration for your next project? Scroll through these 27 landing pages in a hurry and pick out the ones that appeal to you the most. Take a look at these 27 modern landing pages that showcase inspiration web design. Finally, a final thought The year 2014 was a fantastic year for landing pages. Despite the fact that many strategies have evolved, many of the tried and tested procedures continue to be employed. If you read all of the publications listed above, you will almost certainly uncover a nugget or two of knowledge that will help you improve your conversion rate optimization in 2015.
19 of the Best Landing Page Design Examples You Need to See in 2021
The question is, how can you persuade your visitors to make a purchase from your website? In order for a landing page to be considered top-notch, it must have a large number of parts, and making those elements the “best” they can be is frequently dependent on the aims of the landing page. Take, for example, the length of the form. However, best practices will advise you that both short and lengthy forms function well – it all depends on whether you want to create a large number of (possibly) lower-quality form submissions, or a smaller number of more high-quality form submissions.
To skip to a certain portion of the article, simply click on one of the links below: Surprisingly, when I started looking for landing page examples, I discovered that there are very few websites out there that have current, amazing landing page designs that are more than simply a sign-up form on the homepage.
With that said, there is one major caveat: I do not have access to the analytics for these sites, so I cannot tell you how effectively they convert visitors into leads or sales.
Obviously, if you are motivated to use any of these strategies on your own website, the only way to know for certain whether they will be effective is to put them to the test.
Landing Page Examples
- The following companies are represented: Shopify, Muzzle, TransferWise, Airbnb, Teambit, Webflow, Nauto, Industrial Strength Marketing, Inbound Emotion, Velaro Live Chat, IMPACT BrandingDesign, Unbounce, Bills.com, Trulia, Landbot, Webprofits, H.BLOOM, Conversion Lab, and more.
Sign-Up Landing Pages
Shopify’s trial landing page, like many of the other landing pages included in this piece, is kept to a minimum. For example, the user-friendly headline is only a few words long, and the website focuses on simple bullets rather than paragraphs to convey the trial’s facts and advantages. There are only a few fields that need to be completed before you can begin working. As a result of all of this, you’ll have a simpler time getting to the point: selling online via their technology.
When consumers arrive at your landing page, they can choose whether or not your product or service is genuinely worth their precious time and energy. What better approach to plainly and simply express your value proposition than to put visitors in the situation of having to deal with the problem your product solves? Despite the fact that Muzzle is a mac program that silences on-screen alerts, the company’s main website, which is otherwise minimalist, completely supports the show don’t tellmentality.
Not only is the animation amusing, but it also successfully conveys the app’s utility without the need for lengthy explanations or descriptions.
TransferWise allows you to send and receive money in multiple currencies, and its landing page, pictured below, isolates each specific activity so you’re not distracted by alternatives that don’t relate to you. If you wish to send money, you may do so by filling out the transfer form, which is conveniently located on the right. If you want to receive money, simply select the center tab, and if you want to sign up for TransferWise using your debit card, use the far-right button. According to what you’re signing up for on this landing page, each tab provides a separate call-to-action, which is highlighted in a bright green box to draw attention to the next step after you’ve selected one of three possible starting places.
Airbnb provides some intriguing customisation to help convert visitors into hosts, such as an anticipated weekly average revenue forecast depending on your area to help convert visitors into hosts. In order to obtain an even more tailored estimate, you may provide more information about your possible lodgings in the fields provided. Those that arrive at the website already convinced will find it simple to convert on the spot, thanks to the prominent call-to-action at the top of the page.
Although “whimsical” isn’t normally the first word that comes to mind when thinking of human resources software, Teambit’s illustration-heavy landing page is just that. A straightforward, one-field form is complemented with a charming office full of animal characters – all of them, in case you were wondering, are really delighted with Teambit’s services. On the landing page, an animal cartoon displays alongside each instructional part, encouraging visitors to continue reading and learning more about the topic.
When it comes to creating a fun landing page, Teambit’s example demonstrates that you don’t need to have a typically “fun” product or service offering in order to accomplish so.
The first is Wistia’s landing page for their Free Wistia Account, which can be seen here. Starting with the one-field form to establish your account, you’ll note that the blue, barely patterned backdrop contrasts beautifully with the bright white form field. The length of the form field, paired with its prominent placement, virtually eliminates all of the friction associated with creating an account. However, if you still have questions, you can always read the answers to the most frequently asked questions (FAQs) below.
In a GIF and three form fields, Webflow, a design tool for web developers, condenses a lot of information into a little amount of space. Not only does it make the page shorter, but filling out each field from left to right indicates customers how close they are to clicking the fourth blue button and obtaining a free trial subscription. In order for consumers to be able to understand how the product works and sign up without having to scroll down or move over to another page, the animated GIF below the form is displayed within the same frame on the website.
Ebook Landing Pages
Nauto, a data platform for self-driving cars, is assisting organizations who operate fleets of self-driving vehicles in making autonomous driving more safe for their employees. It goes without saying that its consumers would want a plethora of information in order to sell their products on this platform. There it is, neatly wrapped up in a super-simple ebook, with an accompanying landing page that includes both a small contact form and some preliminary data to demonstrate why this resource is so vital.
It’s possible that the green “Download Now” button was placed there on purpose (on the road, green means go, after all).
To persuade readers to learn more, you’ll also see three startling facts regarding automobile accidents to pique their interest.
9.Industrial Strength Marketing
From the very beginning, this landing page captures my attention with a powerful, snappy header: “Don’t Make Me Zoom.” A typical experience most of us have experienced when surfing on our phones or tablets is clearly referenced in the song – and it’s also a touch cheeky in its delivery. However, that isn’t the only element that keeps me engaged in this landing page’s content. Take note of where the color red has been deliberately placed: You will be brought even closer to the conversion event since it is located directly at the top and bottom of the form.
Be mindful that many of your visitors will be visiting your landing pages through their smartphones or tablets, and if the design of your website does not perform effectively for them, they may give up and abandon your page.
Because the typefaces and form fields were made large enough by the team at Industrial Strength Marketing, visitors won’t have to pinch and zoom to read and interact with the information, for example.
It is possible to enjoy the conversion skills of this HubSpot partner site even if you do not know Spanish. What are my two favorite aspects of the page? As you go across the site, the form remains in a fixed, prominent place. I particularly like the hands that act as directional signals to encourage people to fill out the form and share the website with their friends and family.
11.Velaro Live Chat
Sometimes it is the smallest elements that make the most significant difference. They’re responsible for the outstanding design of Velaro Live Chat’s landing page, for example. The little PDF sign that appears over the feature image helps to establish expectations about what format the download will be in. The arrow in front of the subheadline serves to draw your attention to crucial material that they want visitors to read even more thoroughly. They, like IMPACT, have an auto-checked option to subscribe to their newsletter on their form – which, if converted into an opt-in check box, would be a wonderful method to improve the number of subscribers to their mailing list.
Full disclosure: IMPACT is a HubSpot partner, however it is not the reason they have been listed in this list of best practices. For years, IMPACT’s landing pages have served as a source of design inspiration for designers. My favorite thing about this website is the clean and uncluttered style, which includes everything from the bold headline content and detailed featured image to the outline that surrounds the form and the colors and fonts that are really attractive to the eye. The free guide that IMPACT is giving for download here does not emphasis the download itself in the blue button that allows you to submit your completed form, which is another flaw in the design.
Landing Pages to Learn More
The fact that Unbounce is towards the top of our list comes as no surprise; the company has literally written the book on designing high-converting landing pages. There are a plethora of fantastic features on this landing page, but the two that I most enjoy are as follows: 1) The usage of a chat window rather than a traditional form, and 2) the thorough – yet neatly packed – information provided below the form, are both noteworthy. With the first, you may draw your attention to the aim of the page, which is for you to complete the form, in a way that is unobtrusive and doesn’t feel like a burden.
People frequently believe that landing pages are simply static pages on your website. However, with the correct tools, you can make them more engaging and tailored for your audience. Take, for example, the following sample from Bills.com. Before you are provided a form, you must first answer three questions to determine whether or not you will benefit from their consultation. It all starts with the following sentence: After that, you’ll have to answer two additional questions, such as the one below: After that, here’s the final landing page form, where you may enter your personal information: I’m not sure how the algorithm works (or if there is one at all), but when I was filling out the application, I was feeling a little nervous about not being selected.
Bills.com enhanced conversions by making the offer look more exclusive before the form showed on the landing page, and I’m confident that they did so in a big way.
With their landing page, Trulia accomplished something that was quite similar to Bills.com. Beginning with a straightforward form asking for “an address” (which is less disturbing than “your address,” yet that is exactly what they mean), they go to more complicated forms. In the space below this straightforward form field is a bright orange button that contrasts effectively with the hero picture that appears behind it and underlines that the estimate will be tailored specifically to your residence.
It simply defines the location of the house in relation to its surroundings.
You may see a copy of the copy “Tell us where to send the report” below, along with a warning that, by entering this information, you are agreeing to be contacted by a real estate professional.
A landing page created by Landbot, a firm that generates chatbot-based landing pages, advertises their own product prominently on their chat-fueled landing page. Visitor information is requested through the use of a pleasant bot, replete with emojis and GIFs, which prompts visitors to submit their information in a conversational fashion rather than through a standard form.
In order to provide some contrast. What about landing pages that are too long? Even the longest landing page may be made to appear shorter by employing a few simple techniques. The landing page for Webprofits, seen below, demonstrates how. An obvious call to action button to learn more is located right at the top of the page. It has a beautiful contrast against the backdrop to stand out and a down-arrow to urge the reader to continue reading the page. By not including a form field at the beginning of the page, they aim to decrease friction and provide visitors with an opportunity to learn more before being provided with a conversion choice.
The remainder of the page provides in-depth information about what you will receive as a result of providing your information.
Sometimes you simply have to take a moment to appreciate how visually appealing a landing page is. The home page for H.BLOOM is visually appealing, thanks to the use of high-resolution photos and plenty of white space. Out of consideration for its aesthetics, the page also has several excellent conversion-enhancing components, such as an above-the-fold form, a clear and simple description of what will happen once you submit the form, and even a bright orange “Submit” button.
The only thing we’d alter is the location. The wording that appears next to the “Submit” button might be tailored to the specifics of the current offer.
However, this website stands out from the rest since it contains a form on the homepage, which is unusual for an article about landing pages in my opinion. The homepage serves as the main page for the whole website; the navigation links just direct you to the material underneath. As soon as you click on “Get Help With Landing Pages,” the entire site shifts around to make way for the contact form. Before you click, here’s what it looks like on the screen: And, when you do click on the CTA, take a look at how the form appears: I appreciate that you do not have to leave the page in order to complete the form, and that the form will not appear to be obtrusive to casual website users.
Landing Page Ideas
It is possible to convert prospects into leads by using a well-optimized landing page to collect information that can be used to better understand, market to, and delight visitors. Because landing pages are so vital for conversions, it’s critical to ensure that they are well-planned, developed, and implemented. Several considerations should be kept in mind while developing landing pages:
- Aesthetics that are appealing: Adding color to your landing page and creating a simple user interface can only assist. It is likely that visitors will want to learn more about your items and see proof of the value you are providing. Inbound Emotion, which is number 10 on our list, is a fantastic example of how to design a visually appealing web page
- Less is more in this case: Be most of your landing page’s content come from the offer or graphics, but make sure to add any and all descriptive headers and accompanying language that will help your landing page stand out and be interesting. This holds true for nearly all of the elements on the page, including: Make use of white space, straightforward language, and shorter forms
- Keep visitors on the page by doing the following: Getting rid of the primary navigation, as well as any distracting backlinks, decreases the likelihood of encountering lead generation friction, which may force visitors to depart your website
- And Social Media Sharing Buttons: Including social media sharing buttons on your landing page is an easy method to encourage visitors to interact with your content by allowing them to share it with their social media networks. Clients are after all, positioned at the heart of your marketing flywheel. A/B testing (sometimes known as split testing) is a method of comparing two options. Getting landing pages right is critical, and because consumer psychology may be unpredictable at times, it’s always a good idea to experiment with several versions of your pages to discover which one has the greatest conversion rate (CVR). It is possible to test different placement options for your offer, different types of CTAs, or even the color scheme. Call-To-Action: When it comes to landing page content, the CTA is where the meat is, or the point at which prospects become contacts. Subscribe, download, fill out a form, post on social media, and more actions are possible with call-to-actions (CTAs), but overall, CTAs are crucial for getting your audiences more involved with your product or service. To attract leads, CTAs should be strong and eye-catching, but most importantly, they need to successfully communicate value. This is an example of a creative call to action (CTA) from Landbot, which includes a chat box landing page with their CTA answering in the chat box (see image 16).
The use of color and a clear user interface on your landing page can only be beneficial. Visitors will want to learn more about your items and see evidence of the value you’re providing before leaving your website. For an excellent example of a visually appealing web page, see number 10 on our list – Inbound Emotion. Fewer words are better than many. Be most of your landing page’s content come from the offer or graphics, but make sure to add any and all descriptive headlines and accompanying language that will help your landing page stand out and be appealing.
- Visitor retention is important for several reasons.
- Social Media Sharing Buttons: Including social media sharing buttons on your landing page is an easy method to encourage visitors to interact with your content by allowing them to share it with their social networks.
- A/B testing (sometimes known as split testing) is a technique for comparing two different options.
- It is possible to test different placement options for your offer, different types of CTAs, or even other color schemes.
- Subscribe, download, fill out a form, post on social media, and other actions are possible with call-to-actions (CTAs), but overall, CTAs are crucial for increasing audience engagement with your product.
CTAs should be aggressive and eye-catching in order to attract leads, but they must also communicate value successfully in order to generate leads. The Landbot chat box landing page (seen at 16) is an example of a creative call to action. Their CTA is answering in the chat box.
5 Types of Website Landing Pages (and Which One You Should Use) – Lassonde Entrepreneur Institute – University of Utah
Landing pages are one of the most important components of a successful digital marketing strategy. Visitor action is induced by them, such as making a purchase or completing an online contact form. When done correctly, a landing page may result in the generation of a new lead or the closing of a deal. There are various distinct sorts of landing pages, and each has its own set of advantages that vary based on the ultimate objective being pursued. Choosing the most appropriate one will have a significant influence on the success of your campaign.
If you are investing the time and resources to create an advertisement for your company, you want a landing page that will convert visitors into customers.
An example of a squeeze page
1. Squeeze Page
The squeeze page is the definitive landing page for every online business. The squeeze page, which is also known as a lead capture page or an opt-in page, is designed to extract as much information as possible from the visitor. Name, email address, and/or phone number are examples of personal data that may be collected in this manner. In return for providing personal information, the user is frequently presented with a promotional offer. The offer might be in the form of:
- Trial period is completely free. The ability to download information such as an e-book, white paper, infographic, podcast episode, or pricing sheet
- And Signing up for an email list
There is generally no additional navigation on a squeeze page, and the only thing the visitor can do is click on a call-to-action button to submit their information. The company may then utilize the visitor’s information to target them with email marketing, text message marketing, or social media marketing campaigns. A squeeze page is often comprised of a headline, some writing, one or two photos, and a contact form. The most effective squeeze pages have persuasive language explaining the offer, as well as a form that is easy to discover and complete in its entirety.
Here’s an example of a squeeze page to get you started.
When to Use a Squeeze Page
Startups that are attempting to grow their email list might consider presenting gated content on a squeeze page to encourage visitors to subscribe. Gated content is online material that can only be accessed by providing personal information such as a phone number or email address in return for access. Squeeze pages are also an useful tool for software businesses that are in the early stages of development. In order to have access to the technology, visitors will be requested to provide their personal information.
Using the person’s contact information, the company may then either target them with advertisements or contact them by email or phone call. Page layout example for a long-form landing page
2. Long-Form Landing Page
Long-form landing pages, often known as sales letters, are the infomercials of the digital marketing world. They are used to attract visitors to a website. They concentrate on the advantages of the product and emphasize those advantages over and over again until the reader is convinced that they must acquire what the company is providing. The long-form landing page takes the visitor through each and every aspect of the offer. More time spent on this form of landing page increases the likelihood that a visitor will become a conversion candidate.
- When written in an exciting tone, the words should elicit feelings of FOMO (fear of missing out) in the reader, who will be more likely to complete the material.
- This sort of landing page necessitates the creation of content that is both well-written and purposeful.
- A long-form landing page will typically have a word count of more than 7,000 words in total.
- Testimonials are also frequently used as part of a lengthy sales letter.
When to Use a Long-Form Landing Page
Long-form landing pages may be used for a variety of purposes, but they are most commonly utilized to offer a product or service. Individuals who are towards the bottom of the sales funnel and are ready to make a purchase should be the target audience for this sort of landing page. These landing pages should also be utilized with those who are likely to read at least a portion of the material on the page in question. Because of the vast quantity of material on long-form landing pages, they take a long time to create and should be considered an investment in terms of time and money.
Keep in mind that the longer the material should be, the more expensive the item being promoted.
An example of a landing page with a call to action.
3. Click-Through Landing Page
It is the goal of this form of landing page to give just enough background for consumers to be persuaded to visit the transaction page. Leads are warmed up through the use of click-through landing pages, making them more likely to convert into sales. The page provides sufficient information on the offer, with a strong emphasis on the benefits and a general explanation of the product or service in question. This is a straightforward page with no way to get away from it. The only button that appears on a click-through landing page is the one that directs the user to a page where they may complete a transaction.
Click-through landing pages should include at the very least the following elements: a headline, a list of advantages, some sort of image, and a call to action button.
Video testimonials, contact information for the business, and more material can all be included in the presentation. Here’s an example of a landing page that encourages people to click through.
When to Use a Click-Through Landing Page
Consumers who are interested in purchasing but who are terrified by the prospect of clicking on a “Buy” button can benefit from click-through landing pages. Typically, e-commerce enterprises who are attempting to sell a product will make use of them. It is also possible to utilize these landing pages to deliver gated material such as e-books and whitepapers. When a visitor arrives at a click-through landing page, he or she will be able to read all of the data about the product without feeling pressured to purchase it.
This is an example of a product information page.
4. Product Details Page
A product information page can be found on the main website of a company. All of the information about a product or service may be found on these web pages. Interested parties can read all of the information about the product and either finish the purchase or contact a sales representative for further information about the offer. The majority of landing pages do not provide any way to navigate away from the page, however a product information page is an exception. It is possible to have external navigation, such as a website menu.
In addition to testimonials and other types of social proof, a good product description page should include a call to action.
When to Use a Product Details Page
It is simple to develop a product details page since it is contained inside the framework of the main website. In order to describe their products or services to both organic and paid visitors, the majority of firms create this form of landing page. Small businesses that want to promote a certain product or service on a seasonal basis should build a high-quality product information website. A product details page may significantly enhance conversion rates if it contains the appropriate information, images, and content.
5. Video Landing Page
A video landing page is one that incorporates a sales video, as the name implies. Because the video is the primary attraction on this style of landing page, it is typically shown above the fold. If you have a video landing page, it may have only a video, or it may contain a video plus some related content. Some firms only make the offer or form available after a visitor has seen the video in its entirety — or at least a substantial chunk of it — in order to entice them to view the video in its entirety.
Although only a few minutes in length, it shouldn’t be too long that the audience loses interest.
An effective video landing page should feature a title and video, but additional language and images might be beneficial as well. They can be used for high-priced items or for restricted access to content. Here’s an example of a video landing page to get you started.
When to Use a Video Landing Page
Videos are working very well in a world when people’s attention spans are shortening. Engaging videos hold a viewer’s attention for far longer periods of time than a normal web page does. The continual movement holds people’s attention for a longer period of time. Furthermore, many individuals recall movies more vividly than they do words on a screen. A video landing page may be beneficial for almost any type of business. Videos are very effective for advertising items or services that are visually appealing, as well as for organizations that are delivering a training course.
Which Landing Page Should You Use?
For any product or service, there is no one-size-fits-all landing page design that works perfectly. Make use of our guide to landing pages as a resource while you develop your digital marketing campaign strategy. If you are choosing between two distinct landing page designs, you should try A/B testing the pages to see which one performs the best overall. The perfect landing page for your company is determined by the nature of your business, the products or services you offer, and your target demographic.
What is a Landing Page and Why Should You Use Them?
The main page of a website often gives a high-level summary of the company. However, if you have a clear, short-term objective in mind, a landing page may be a beneficial online marketing channel that can assist you in reaching that goal throughout the buyers journey and beyond.
What is a landing page?
Landing pages are independent web pages that a visitor arrives at after clicking through from an email, advertisement, or any other digital source. Users are urged to take action once they arrive at your landing page, such as signing up for your mailing list or purchasing your items. If the user completes the precise action that you want them to do, then your landing page has been successful in converting them. The majority of the time, landing pages merely push its visitors to complete a single action, such as filling out the custom registration form on the page.
It’s due of a phenomenon known as the “paradox of choice,” according to academics.
Consider the scenario in which you are giving a free ebook.
With each question, the likelihood that your readers will download your new ebook decreases since you have diverted their focus away from your primary goal.
Because of this, it’s vital to concentrate on a single call to action (CTA) rather than three or four. A landing page should thus be designed with a clear visual hierarchy and value proposition, and should be tested for the greatest conversion optimization.
What makes a homepage different from a landing page?
There are a few characteristics that distinguish homepages and landing pages from one another. Homepages include the following features:
- There are more connections. On a normal homepage, there are at least ten links to click on. There is frequently a navigational menu at the top of the page, links in the footer, and several links inside the body of the page’s text. The number of links on a well-optimized landing page, on the other hand, is generally limited to one—the link that directs readers to the conversion page. CTAs with a broader scope. Your homepage provides an overview of your company and serves as a central point from which readers may go to various areas of your website. Because your site has so many responsibilities, its content is frequently broad and its CTAs are less precise (e.g. “learn more”). Because landing pages have a single aim, they feature specialized CTAs (for example, “download our free ebook”)
- They are targeted to a certain audience and serve a specific function. Many of the individuals who visit your webpage are most likely still undecided about what they want to do with their lives. Users who come up on your landing pages, on the other hand, have already expressed an interest in what you have to offer. As a result, they’ve progressed further along your customer journey and are more prepared to convert
Landing pages are not all created equal. Generally speaking, they may be divided into two major types.
The 2 main types of landing pages
In terms of structure, landing pages are often designed to perform one of two functions: either to create leads or to guide users to the next stage in the process.
Lead generationlanding pages
This sort of landing page, often known as “lead generation” or “lead capture” pages, is dedicated to the collection of lead information. To put it another way, it gathers information on your clients. A lead capture page is distinguished by the presence of a form, which acts as the call-to-action (CTA). When a user signs up for a product or service, the company asks for personal information such as their names, emails, and phone numbers. You may also inquire for further specifics such as their age ranges or work titles if you choose.
- This information is also used for another purpose.
- You may then narrow down your marketing efforts and target the individuals who are most similar to them and, as a result, are more likely to become customers.
- As a result, the information gathered through lead generating sites may be used to optimize and streamline your marketing approach.
- Lead-generation landing pages are a significant tool to your company since they give information into who your potential consumers are as well as how you can communicate with them effectively.
Click-through landing pages
In contrast to lead generation sites, which are dominated by forms, click-through landing pages are dominated by CTA buttons. When your users click on the button, they are sent to a page where they may perform the action you want them to take. For example, clicking on a button that says “schedule a demo” can transfer the user to a scheduling page, clicking on a button that says “buy X now” might redirect the user to a checkout page, and so on. You’ll frequently see click-through landing pages on e-commerce websites and other websites that are more concerned with generating sales instantly than they are with gathering user information from visitors.
The importance and benefits of a landing page
Landing pages are distinct from other pages on your website in that they are designed to achieve particular, short-term objectives in order to get the outcomes you desire. Landing pages may do a variety of things, like increasing conversions, optimizing paid ad campaigns, and providing new audience analytics. Increase your credibility by a large margin. Clear, concise message that clearly communicates the value of what you’re delivering is often appreciated by users. A well-designed landing page demonstrates to your clients that you are thinking about their best interests.
Strengthen the image of your company.
There are several advantages to having a distinct and powerful brand.
Landing pages, without a doubt, are critical components of any marketing campaign. Furthermore, the more optimized landing pages you have, the better off you will be. However, this presents two questions: how should they be optimized, and for what should they be optimized.
16 landing page best practices
Of course, you want your landing pages to be well-oiled conversion machines that convert visitors into customers. However, it is critical that you build them with search engines in mind, a method called as search engine optimization (SEO) (SEO). This will boost the visibility of your sites in organic search results, which will assist to increase traffic and conversions.
Building SEO-friendly landing pages
SEO is a self-contained sector, which means there is a lot to learn and explore. You may, however, get started on improving the SEO of your landing pages by following these best practices: 1. Concentrate on long-tail keywords. Typically, they are extremely specialized keywords or key phrases that are four or more syllables in length. For example, “best copywriting ideas for landing pages” is a long-tail key phrase, as opposed to the far more general keyword “landing pages,” which is considerably more general.
- Furthermore, because landing pages contain extremely precise call-to-actions (CTAs), it is simple to automatically incorporate long-tail keywords into them.
- Separate your traffic into segments.
- For example, if you’re selling reusable water bottles, you’ll want to advertise to a variety of different types of consumers, such as athletes, travelers, hikers, and so forth.
- Consider designing several landing pages for each group of your target audience to maximize conversions.
- When you segment your traffic, you can increase your presence in search engines while also tailoring your message to appeal to people with a variety of different requirements and interests.
- Increase the speed with which the website loads.
- Users might be impatient and easily distracted, so if your landing page takes longer than expected to load, your chances of converting them are reduced.
Fortunately, because they only provide a single function, it is simple to optimize them.
These are hyperlinks that direct visitors to your website from other websites.
Backlinks, especially when they come from well-established, high-authority websites, demonstrate that the information on your page is worthwhile.
In order to develop backlinks, you should consider contacting other websites for guest blogging possibilities.
That implies making it stand out from the crowd or innovative in some manner.
When you provide people the ability to share your landing pages, you may gain access to these larger social networks. In addition to delivering more leads to your website, the increased traffic will help you rank higher in search engine results.
Optimizing landing pages for conversions
Search engine optimization is only half of the battle. Optimizing your landing pages for conversions is also very crucial to consider. Here are 11 pointers on how to go about it. 1. Create an appealing heading for your article. Make a strong first impression by using an exciting and well-written title. Specific keywords, such as “free” or “now,” might help you attract more attention. In order to keep your users on the page long enough to convert, you must combine an appealing title with compelling copywriting.
- Make sure that yourH1 heading corresponds to themeta title that people used to find their way to your landing page.
- Failure to do so can harm your reputation as well as your search engine rankings, because both readers and search engines are likely to consider erroneous meta titles to be misleading and dishonest.
- Try to place your call-to-action buttons above the fold.
- It’s unfortunate that this isn’t always viable, particularly when developing for mobile consumers.
- Arrows or an image of someone gazing in the direction of your CTA are both good examples.
- Visitors are encouraged to scroll, read more, and make a purchase when hints are strategically placed.
Demonstrate your product or service in action.
It also helps potential buyers visualize themselves using your product or service based on the information you provide.
Provide social proof in support of your claim.
If so, incorporate them in the copy of your landing page.
Offering social proof might persuade others to join the bandwagon and use your product or service for their own benefit.
Make use of bulleted lists.
A smaller block of text is more reader friendly than a huge block of text since it is easy on the eyes and more scannable.
Reiterate your call to action.
Providing additional conversion possibilities to your readers enhances the likelihood that they will take action, but be cautious not to overload them with too many options.
Giving your leads the option to contact you with questions or concerns will put them at ease, even if they don’t take advantage of the opportunity to contact you.
Providing your contact information is a sign of credibility, since it informs clients that you are available to assist them should they require it.
Use video to communicate your message.
This does not imply, however, that your website should be completely devoid of content.
In addition, because many users do not have their speakers turned on, it is a good idea to incorporate subtitles wherever available.
Experiment with various different versions of your pages.
A/B testing allow you to experiment with different variants of your landing pages and see which ones perform the most effectively. This can assist you in optimizing your landing pages for the greatest amount of success.
Create must-click destinations
The importance of landing pages in your digital marketing strategy cannot be overstated because they aid in the conversion of leads into paying consumers. These pages assist customers in progressing farther along your customer journey since they serve as a gentle reminder to take action. Every unique landing page represents an opportunity, and there is no limit to the number of landing pages that may be included on your website. The majority of studies have found that the greater the number of landing pages a website has, the greater the number of conversions it sees, as long as the landing pages are not competing with one another.
As soon as you understand what landing pages are and how to optimize them, you can start creating your own.