7 Sneaky Ways to Use Facebook to Spy on Your Competition
- Use the Facebook Graph API to learn about your competitors.
- Learn your competition’s messaging strategy.
- Study your competitor’s ads.
- See what the competitor’s fans love and hate about their brand.
- Learn how to respond to criticisms.
How do I spy on competitors on Facebook?
To find your competitor’s Instagram ads, go to the Facebook Ad Library. Then, filter your competitor’s ads by the platform the ads run on, for example, Instagram, audience network, or messenger. You can also check out ads on your competitor’s Instagram page.
How can I spy on social media competitors?
The first step in your competitive analysis involves:
- Create a list of your competitors.
- Find your potential competitors on Google using the right keywords.
- Identify businesses that buy pay-per-click ads based on the keywords.
- Identify marketers advertising on similar industry platforms.
How do you analyze competitors on Facebook?
1. Quick Search
- A quick overview of the most important KPIs, such as volume, engagement, demographics, sentiment, and geographies.
- Comparing multiple brands to evaluate your competitors.
- Creating viral content based on your audience’s activity.
- Finding emerging trends to improve your content.
How do I find my competitors audience?
To track your competitors’ retargeting campaigns, visit a number of competitors’ websites and click through some of their site content. Wait a few hours, then scroll through your Facebook News Feed to see if you get retargeted with any of their ads.
How can I Spy copy my competitors?
Let’s start with keyword research on your competitors.
- Ubersuggest. We all know how important backlinks are for a solid SEO strategy.
- Majestic. One tool is never enough to give you a holistic view of your competitor’s SEO landscape.
- Pro Rank Tracker.
- Social Mention.
How can I spy on my competitors?
Here’s how to get started spying on your competition:
- Use social listening to monitor your competitors. Close up Woman hand Using a Smart Phone with blank screen at coffee shop.
- Use tools to monitor your competitors’ web traffic, performance and SEO strategy.
- Monitor and understand your competitors’ social media strategy.
How do you find out what keywords your competitors are using?
Top 5 Tools for Figuring Out Your Competitors’ Keywords:
- The HTML Page Source of Your Competitor’s Website. In your Internet browser, go to your competitor’s website and choose a page to look for keywords in.
- Screaming Frog Spider.
- Google Keyword Planner Tool.
How do you use Ubersuggest for competitor analysis?
Ubersuggest. Get started: Enter in a domain and hit ‘Search” to get a list of websites that are competing for the same keywords. Find out how you stack against your competitors in search. Find out which top competitors compete for your keywords.
Which of the following tool we use for competitor analysis?
SEMrush. This is the ultimate competitor analysis tool because it’s an all-in-one digital marketing suite that covers SEO, PPC, keyword research, competitive analysis, social media, PR, content, and even more.
How do you research a competitor?
Here are six steps to getting started on competitive research:
- Identify main competitors.
- Analyze competitors’ online presence.
- Gather information.
- Track your findings.
- Check online reviews.
- Identify areas for improvement.
- Tools for competitive research.
How do I track follower growth on Facebook?
To view the Followers report, click the Followers tab within Facebook Insights, which also shows you the Total Page Followers As of Today. This graph gives you a big-picture look at the followers you have gained over the most recent period. You can assess whether your current strategies are successful.
What is the best social media analytics tool?
Top 10 Social Media Analytics Software
- Sprout Social.
- Zoho Social.
- Sprinklr Modern Sales & Engagement.
How do I find my Facebook competitors targeting?
To see your competitors’ ads, open the Facebook Ad Library and search for their brand name. Alternatively, you can open their Facebook page and click the Page Transparency box in the right-hand navigation. Then, click on View in Ad Library in the Ads From This Page box.
How do I target my Facebook competitor visitors?
One way is to enter the competitor’s information into the audience tab, see how many people are in that audience, and then go to that competitor’s Facebook page and look at how many likes they have on their page.
7 Sneaky Ways to Use Facebook to Spy on Your Competition_吕鹭_新浪博客
Previously on KISSmetrics, I discussed the art of seven subtle methods to utilize Twitter to spy on your rivals, which you can read about here. Even while I don’t really consider it spying so much as competition research, the word “spying” lends it a more James Bond-like feel. And who doesn’t like the opportunity to pretend to be a secret spy every now and then? If your competition does not have a Twitter account, or if you have exhausted the information you can glean from 140 character tweets, let’s move on to understanding how to conduct competitor research on Facebook.
1. Find out your competitor’s strength on Facebook.
When it comes to competition, the first thing people want to know is whether or not their opponent is utilizing something and, if so, how well they are using it. Facebook provides a straightforward link. The getStats interface will provide you with some basic information about the popularity of any domain on Facebook. In the case of Southwest.com, for example, if you wanted to see how popular the company is on Facebook, you might input southwest.com and click onCall Methodto obtain the following: Along with other intriguing morsels of information, this displays the amount of likes and shares received for their root domain.
Keep in mind that you will need to visit their Facebook fan page and copy the URL from the browser since it will not return any data forbut will forsimply because the capitalization of Southwest will cause it to return data for
2. Get the competitor’s raw Facebook data using the Facebook Open Graph.
You may inspect the fundamental data configuration of any Facebook object by utilizing Facebook’s ownGraph API, which is available through the Facebook Developers Network. Consider the following scenario: you’re in the midst of building up your fan page. Perhaps you’re unsure about which category to put it in or what details to include in your submission. You may examine all of your competitor’s basic information in one shot by discovering their fan page and attaching their username or fan page ID number to the end of the URL.
Consider the following URL: if you type the username of one of my favorite restaurant fan pages into the URL, you will receive the following result.
It is the 15-digit number that appears at the end of fan page URLs that have the following format:.
The tool may be used to gather basic information about events, organizations, apps, status messages, photo albums, and a variety of other topics and resources. Basically, everything that isn’t protected by a password may be found.
3. Find out what freebies excite and encourage your competitor’s fans to like their page.
Giving away a freebie via what is known as a reveal tab or fan gate is one of the most effective strategies to increase the number of Facebook likes. If Red Bull discovered that violent films would encourage more people to like their Facebook page, they must have been onto something because they now have 21 million followers. This method may be worth trying for your own fan page if your competition has a similar tab with material offered to individuals who like their page and if their page has a large number of admirers.
4. See what the competitor’s fans love and hate about their brand.
One of the most advantageous aspects of Facebook fan pages is that the vast majority of the information they include is open and available for the whole public to view. In most cases, you don’t even need to like the page in order to see what others are saying — simply navigate to the wall and ignore the welcome tab and reveal tab. You’ll only be able to see updates from the page itself once you’ve arrived, and that’s not where the gold is hidden! You’ll want to pick theTop Postslink, which is located just below the photo strip at the top of the page, and then filter withMost Recent.
Then you can go back and read the latest updates to figure out exactly what supporters of your competition are talking about.
This may offer you a wonderful idea of what you should be doing with your business and your Facebook strategy if you want to receive the same amount of love from your followers as they have!
Contrary to expectations, a large number of people will like a fan page just for the purpose of complaining about the products and services of the company that owns the page.
5. Learn how to respond to criticisms.
It’s natural to want to chuckle whenever you see complaints on a competitor’s fan page, unless you’ve been working to come up with more effective methods to respond to consumer concerns on your own fan page. If this is the case, you may study how your rivals respond to bad messages on their Facebook page by watching their interactions. Comparing this to the situation when a consumer and a rival are exchanging back and forth on Twitter, having the interaction condensed into a single update makes it much easier to follow the dialogue from complaint to resolution.
6. Follow all of your competitors in one place.
While not particularly stealthy, this one will assist you in organizing your sneaky spying activities.:) You can locate aSubscribe to RSSlink near the bottom of the left sidebar of a fan page (typically beneath the number of people who like the page or the list of pages that the fan page loves), which will take you to the fan page’s RSS feed. If you choose this option, you will be able to subscribe to all of your rivals’ fan page status updates using your chosen RSS reader. In other words, you don’t have to “like” the page in order to see what their most recent updates are, and you don’t have to visit many pages on a daily basis in order to keep up with their updates.
The sole disadvantage of this is that you will only receive updates from the fan page itself, rather than any updates provided by other fans. However, it is still a convenient approach to keep track of your rivals’ plans without having to visit their website on a regular basis.
7. Advertise to your competitor’s fans.
However, I have seen other businesses employ this tactic to some degree of success and felt it would be remiss of me not to bring it up in the discussion. Consider the possibility that your largest competition is experiencing some sort of crisis. It would result in significant server downtime for hosting firms. It would result in significant recalls for automotive manufacturers. An epidemic of food poisoning would be a catastrophe for a restaurant. All of this information may be obtained by closely watching your rivals’ social media accounts, as previously described in this article.
- It may be an advertisement for a hosting company that states that 99.9 percent uptime is guaranteed.
- It might be an advertisement for a restaurant stating that they have a five-star rating!
- Yes, you can!
- The best thing is that you can also use Precise Interests to target your ad to followers of a competitor’s fan page!
- You may even include numerous products and rivals in a single advertisement.
Your Sneaky Facebook Strategy
We’ve covered the essentials of Facebook research, including seven effective methods for learning more about your competition and their social media strategy. What strategies do you employ to do competitive research on Facebook? Please share your ideas in the comments section, and good luck snooping around!
7 Sneaky Ways to Use Facebook to Spy on Your Competition
- Now available: Your very own free social media bots courtesy of CPAElites 2021 “MyBots.” Information is available to you.
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JoinedFebruary 20, 2017 The number of messages is 195, and the reaction score is 0. I was studying about campaign espionage when I came across this tutorial, and I thought you would find it useful, so I decided to share it with you. 1. Research your competitor’s Facebook presence to determine their strengths and weaknesses. When it comes to competition, the first thing people want to know is whether or not their opponent is utilizing something and, if so, how well they are using it. Facebook provides a straightforward link.
In the case of Southwest.com, for example, if you wanted to see how popular the company is on Facebook, you might input southwest.com and click onCall Methodto obtain the following: Along with other intriguing morsels of information, this displays the amount of likes and shares received for their root domain.
- It’s important to note that you’ll need to visit their Facebook fan page and copy the URL directly from the browser because the capitalization of Southwest will prevent the website from returning any information.
- Obtain raw Facebook data from the rival by utilizing the Facebook Open Graph.
- Consider the following scenario: you’re in the midst of building up your fan page.
- You may examine all of your competitor’s basic information in one shot by discovering their fan page and attaching their username or fan page ID number to the end of the URL.
- Consider the following URL: if you type the username of one of my favorite restaurant fan pages into the URL, you will receive the following result.
- The fan page ID is the 15-digit number that appears at the end of fan page URLs that are formatted as follows: On the Graph API website, you can see many more examples of how this may be used.
- Basically, everything that isn’t protected by a password may be found.
Identify which freebies excite and motivate the fans of your competitor’s Facebook page to like their page.
If Red Bull discovered that violent films would encourage more people to like their Facebook page, they must have been onto something because they now have 21 million followers.
One of the most advantageous aspects of Facebook fan pages is that the vast majority of the information they include is open and available for the whole public to view.
You’ll only be able to see updates from the page itself once you’ve arrived, and that’s not where the gold is hidden!
Messages from the website as well as messages from fans will be shown on the wall in reverse chronological order.
This contains everything about the brand, such as their products and services, as well as everything about their status updates, images, videos, and other media.
The other side of seeing everything a fan enjoys about a competition is seeing everything a fan despises about the competition.
As a result, you may gain valuable insight into the areas where your brand can improve in the hopes that those who are dissatisfied with your rival would come check you out instead!
Learn how to respond to those who are critical of you.
If this is the case, you may study how your rivals respond to bad messages on their Facebook page by watching their interactions.
While not particularly stealthy, this one will assist you in organizing your sneaky spying activities.:) You can locate aSubscribe to RSSlink near the bottom of the left sidebar of a fan page (typically beneath the number of people who like the page or the list of pages that the fan page loves), which will take you to the fan page’s RSS feed.
- In other words, you don’t have to “like” the page in order to see what their most recent updates are, and you don’t have to visit many pages on a daily basis in order to keep up with their updates.
- The sole disadvantage of this is that you will only receive updates from the fan page itself, rather than any updates provided by other fans.
- However, I have seen other businesses employ this tactic to some degree of success and felt it would be remiss of me not to bring it up in the discussion.
- It would result in significant server downtime for hosting firms.
- An epidemic of food poisoning would be a catastrophe for a restaurant.
- Consider the possibility of putting an advertisement in front of all of their supporters that addressed their primary problem.
For vehicle manufacturers, it may be a television commercial that claims your brand has the lowest number of recalls out of all of them.
So, what do you think?
Facebook Advertising allows you to target advertisements based on precise demographic information.
The number of individuals you will reach will be estimated once you enter a brand (assuming that you have a country selected).
Your Clever Facebook Marketing Strategy We’ve covered the essentials of Facebook research, including seven effective methods for learning more about your competition and their social media strategy.
Please share your ideas in the comments section, and good luck snooping around!
Make sure to attend the Facebook Success Summit, which is the largest online Facebook marketing conference on the internet.
Initiated on May 30, 2017; has 143 messages; has 0 reactions.
I will follow all of the actions listed above.
Those, on the other hand, are already out of date. Currently, “Like Reveal” is considered out-of-date and is not supported by the current Facebook operating system. Posted on January 15, 2015, with 300 messages and 1 reaction score. It appears to be from 2011. Is he still employed?
5 sneaky ways to spy on your competitors
Reading time is estimated to be 4 minutes. Zoe Chinery is the author of this piece, which was published on September 4, 2019. Posted under the category:Strategyplanning A thorough investigation of the competition is something that every firm should be engaged in. If you are able to identify what is working and what is not working for them, you can use this information to better your own plans and therefore boost your company’s position. There are a variety of tools available to assist you in determining what your rivals are doing well and what they are doing poorly.
For those of you who like playing detective, I guarantee that you’ll want to check out these five tools as soon as you’ve finished reading this piece.
1. Facebook page transparency
That’s something I only recently learned about, and I can’t believe I didn’t find out about it sooner. Facebook’s attempts to promote openness have resulted in the social media company making it extremely easy for consumers to see what advertisements firms are running throughout the platform. So, how exactly do you go about accomplishing this? If you go to a company’s website, you’ll see a box that reads ‘Page transparency’ on the right-hand side of the page, generally at the bottom of the column, on the right-hand side of the page.
you’ve got yourself a new advertisement.
If the firm is running advertisements, you’ll be able to see thumbnails of them organized by month, as well as the precise day that the advertisement began airing.
However, it’s important to note that you will not be able to check the number of interactions for a single ad.
2. LinkedIn company pages – ad insights
Following that will be sponsored advertisements on LinkedIn. Users on LinkedIn can view what advertisements firms are running by visiting their company page, which is similar to how users can see what advertisements companies are running on Facebook. This was implemented by the platform early this year in an effort to increase openness and accountability in the process. On the left-hand side of a corporate website, you’ll notice a menu with a number of tabs, the last option being ‘Ads’. If you click on this, you’ll be sent to a page that displays a stream of all of the advertisements from the previous six months.
For example, you have no way of knowing if the advertisement is active or not, or when it first began airing.
To put it another way, if you have a rival that is doing well with their LinkedIn marketing, you can look into their advertising over the previous six months to find out what they are doing right.
I know, great right?! Just so you know, users will be able to click on the advertisements they see, but advertisers will not be required to pay for any of these clicks. Phew!
In today’s world, paid advertising is incredibly competitive, particularly when it comes to Google AdWords, as we all know. How do you stay one step ahead of the competition if everyone is running AdWords campaigns? This is when the services of iSpionage come in helpful! By utilizing iSpionage, you can find out which keywords your rivals are using and how much money they are spending on each one of those terms. Isn’t that sneaky? And did I mention that you can do all of this for absolutely nothing?
If you click on the destination URL, you will be able to see the precise ad content that is being used in conjunction with the creative, which is quite useful.
Even if something is working really well for them, it’s possible that it will function similarly for you.
This is a basic tool that offers you with valuable knowledge, and it’s one that you’ll want to keep on hand for future reference. A program called BuiltWithallows you to discover what technologies your rivals are employing to power their websites in a straightforward manner. Perhaps you’ve seen that your competition is doing something really well and you’re intrigued as to what tools they’re employing; in that case, BuiltWith will be a great fit for you. With BuiltWith, you may learn a lot about your rivals and their products and services.
If you go to builtwith.com and enter the URL of your competitor’s website, you’ll be able to see their whole technological profile in its entirety.
Seeing how much traffic your rivals’ websites receive is essential if you want to gather more trustworthy information about their popularity and determine how popular you are in comparison to them. SimilarWeb gives information on the volume of traffic directed to your selected website, as well as a breakdown by channel. Use this information as a guide to determine where it could be worthwhile to place advertisements or at the very least to establish a presence. With this tool, you may discover a plethora of statistics and even compare the traffic of many rivals.
This is quite beneficial!
How to Spy on Your Competitors on Facebook
Let’s not beat about the bush: eCommerce might appear to be a competitive environment. As the number of internet retailers expands, so does your need to be one step ahead of your competition. You’ll need to get your hands on some inside knowledge if you want to keep one step ahead of the competition. No! I am obviously not talking about business espionage or putting on your balaclava and slipping inOceans Eleven -style. To outdo your opponents, though, you’ll have to dive a little further into your research and development.
If you’re seeking for Facebook ad analytics – to see your competitors’ audiences and what they’re offering and who is taking them up on such offers – it’s time to roll up your sleeves and get a little (but only a very little) filthy.
Who Should You Be ‘Spying’ On?
You should consider your competition to be those online retailers that sell things to a target audience that is similar to your potential audience. Your list of rivals should also include well-known eCommerce companies, so that you may learn from, copy, and be inspired by the big guns. So, how can you spy on your competition without breaking any laws or violating any moral rules of your chosen cause or organization? It’s actually a lot less difficult than you may expect. Here’s how it’s done:
Use the Pages to Watch Facebook Tool
The most straightforward, and often underutilized, method of eavesdropping on others is through Facebook’s Pages to Watch feature. You will be able to see how many posts are being made, which ones are doing best and who among your rivals is engaging the most with their followers with this entry-level espionage tool. Use the tool to find answers to queries such as:
- If they post at different times of the day, what are their engagement statistics for those posts? What kind of discounts are they advertising and how frequently are they posting them
- Exactly what sort of material they are publishing — are they sharing links to blogs, product photos, or videos
- And Are their followers actively participating in their content?
Choose your insights tab and then go down to the Pages to Watch section of the page. There are over 100 Facebook pages from which to choose.
How to Spy on Competitors’ Facebook Ads
Was it ever dawned on you that your rivals (as well as Facebook) are already providing you with useful information about their audience targeting strategies? User feedback is a useful feature available in Facebook Ads that you may take advantage of to your benefit. Have you ever seen the small button on the advertisements that display on your Newsfeed that asks, “Why am I seeing this?” Have you ever clicked on it? “Why am I seeing this?” you might wonder. By doing this, you will have access to a wealth of insider information, including how and to whom they are focusing their advertisements.
This provides you with rather detailed information on who they are targeting their advertisements towards, and hence more insights into possible buyers you may target as well.
Be Your Competitors’ Biggest Fan
Following your successful acquisition of Facebook targeting information, you should take steps to guarantee that you see more of your competitors’ advertisements in your Newsfeed. How? By being their most ardent supporter. Visit their websites on a regular basis, subscribe to their newsletters, and spend some time on their individual pages. This will guarantee that you are included to their ‘Custom Audience’ list, which will result in more of their advertisements being delivered directly to your Newsfeed.
Are you looking for a certain product on a competitor’s website?
When you encounter advertisements, be sure to choose ‘This advertisement is useful’ to guarantee that you receive more of them in the future – thanks to Facebook!
How to Spy on Your Competitors’ Content Engagement
Spying not just on Facebook advertising but also on the rival’s content strategy and engagement rate will provide you with additional information into the competition. Engaging content will reveal to you how their target audience – your prospective customers – discovered their material. What happened? Was it shared, did they enjoy it, did they leave a comment? All of these questions will assist you in gaining a better understanding of how their followers and consumers see them and their content initiatives.
- Regardless of whether or not their posts have been boosted, you will be able to view the proportion of individuals who have engaged with them.
- This is an industry secret for engagement that I will share exclusively with you lovely people.
- Consider the following video as an example.
- The engagement rate would be 0.45 percent as a result of this.
Bonus: Your Ultimate Guide to Spy Tools
If you’re serious about pursuing a career as a professional rival spy, it may be worthwhile to invest in gear that will elevate your sneakiness to a whole new level. Here is a list of the best Facebook spying applications.
An Organized Spy is a Successful Spy
As previously said, browsing the websites of your rivals may provide you with a wealth of information. Organizing your sneaking will assist to guarantee that you can check on your competitors on a frequent basis in a time-efficient manner. This may be accomplished by subscribing to an RSS feed that contains the content of all of your rivals. Use RSS software like asFeedly to access all of your competitors’ feeds in one convenient location.
In case you’re looking for a large number of Facebook ad samples, AdEsoresso’s Advertisements Gallery offers over 15,000 ads that can be searched by keyword or placement as well as industry, objective, and other factors. Using this application, you may start spying right away without having to wait for your Newsfeed to fill up with rival posts and updates.
You may search for Facebook content using brand names, ad text, URLs, and hashtags on Adicted.io, which is one of the largest Facebook ad galleries on the internet. What makes this tool so useful is that it allows you to get a breakdown of the specific reactions their audience had to the particular content you are looking at.
This is also useful when you’re considering introducing a new product to your store or when deciding on a new profitable niche for your business because it allows you to rapidly measure the interest of your target audience.
If you’re seeking for impartial measures on social media platforms such as Facebook, Twitter, YouTube, Snapchat, and others, Moat is the solution for you. Moat provides you with access to thousands of mobile, desktop, video, and high impact creatives at your fingertips, and their brand notifications ensure that you never miss a competitor’s post on social media.
The Fanpage Karma platform will allow you to analyze your and your competitors’ Facebook pages – in the event that you are able to analyze all of their social media pages and accounts – in order to determine how many posts they make per day, how many people see their posts per day, and how many people engage with their posts. This is valuable information that you can use to improve your content strategy and product Facebook ads.
Simply Measuredprovides a number of free tools that you may use to obtain social media data on your competition. Browse their free report choices, which include a Facebook Competitive Analysis – which compares the previous two weeks of data between you and your rivals – by scrolling down to the bottom of the page. You’ll need to submit a minimum of two pages for analysis, and you’ll have to go through a few hoops (steps) in order to receive the report, but you’ll get some useful comparison statistics (10 reports) as a result of your participation.
Do you have any espionage techniques of your own?
Follow strategists and content creators on Twitter.
She is propelled on by a hearty amount of coffee and zeal.
How to Spy on Your Competitor’s Facebook Ads and Targeting!
Being able to analyze the competitive environment, determine what works for other businesses, and identify relevant sources of inspiration is an essential part of every marketer’s job description. As a result of the heavy scrutiny and criticism that Facebook’s privacy and transparency policies have received over the last several years, the social media giant is attempting to become ever more transparent about what’s going on behind the scenes of the platform. To avoid developing too much expectation, here is how to observe not just your competitor’s advertising, but also the targeting that they are employing:
How to access your competitor’s Facebook Page Ad Library?
If you’re not entirely sure what the Facebook Ad Library is, you’re not alone in your confusion. Every ad that a page has running on Facebook, Instagram, Messenger, and Audience Network can be found in one convenient location. It’s ideal for examining the creatives and copy of your competitors’ advertisements. Although it does not give any data, it will provide the date on which the advertisement was first displayed on the web page. Our best advice is to scroll down and look at which advertisements have been running the longest.
What is the best way to get down to business and see all of these advertisements?
In this scenario, I used Under Armour as an example because of their high-quality products.
Pay attention to the bottom right-hand corner of the page, where you will see a little box labeled ‘Page Transparency.’ Go ahead and click on ‘See More’ to find out more: You will then see the following message in a popup window:
- It was produced when the page was created. What other pages were combined with this one
- What name changes did it go through
- The geographical location of those who administer this page
Most crucially, you may check to see if this website is now displaying advertisements and immediately access their Ad Library. To access the Ad Library, select ‘Go to Ad Library’ from the drop-down menu: You can filter advertisements depending on the nation in which you are interested in seeing them at the top of the page. In this particular instance, I selected the ‘United Kingdom’: And there you have it! You can now see all of the advertisements that Under Armour is now airing to their target demographic in the United Kingdom:
See the video tutorial on how to access your competitor’s Facebook Ad Library:
This is the most thrilling phase of the process! It is now easy to observe who is being targeted by advertisements. One restriction applies, however: you may only view this on advertisements that are being presented to you in your Facebook Newsfeed. In the event that you see an advertisement in your feed, click on the three horizontal dots in the top righthand corner of the advertisement and choose ‘Why am I seeing this Ad?’ Following that, you will be supplied with a number of insights based on who these advertisements are targeting.
1 Custom Audiences – Page Likes
ROI Communities are mostly interested in persons who have liked their page and who are between the ages of 18 and 65 years old. As part of the Facebook Ads Manager Audiences, a custom audience would have been created in this case.
2: Custom Audience- Retargeting
Specifically, in this case, the retargeting campaign is employing a bespoke audience that is comprised of people who have already seen a video from their Facebook Page and is further narrowed by language and age range.
3: Lookalike Audiences
It is the goal of this advertisement to reach people who are similar to their present target audiences. Also known as a “lookalike” crowd.
4: Website Retargeting + Detailed Interest Targeting
This ActiveCampaign ad is targeting a specific demographic based on their website traffic, which has been further narrowed down using Detailed Interest Targeting, in order to attract users with higher intent. You may also view the exact interests that they are aiming for, which are as follows:
5: Detailed Targeting Interests
In our fifth and last example, we have two businesses that are solely focused on ‘Detailed Targeting.’ Healthy Meal Plans is targeting people based on a particular interest: physical fitness, as part of their latest marketing effort. Moreover, in this campaign, run by SEOleads360, they are employing a variety of distinct interest-based targeting choices that combine general marketing with the efforts of marketing influencers. No matter how you intend to spy on your competitors, avoid the temptation to duplicate their methods verbatim.
Remember, no matter how much you learn from your competitors, nothing will ever be able to completely replace the importance of uniqueness, high-quality content, and ongoing testing.
Here is a step-by-step guide:
Please share your thoughts on what you’ve learnt from your competition’s Facebook marketing plan and how it has inspired you in the comments section below.
11 Facebook Ads Spying Tools to Use In 2021
Do you have any idea what your competitors are up to? What techniques do they employ to make their Facebook advertisements stand out from the crowd? This post has a collection of tools that are both free and paid, and they are not listed in any particular order. The good news is that you can mimic their success by taking use of Facebook advertisements spying tools. But first, let’s go through the fundamentals: what exactly are Facebook advertisements spy tools, and what advantages do they provide?
This is due to the fact that the majority of the tools that were previously mentioned are no longer available.
What Are Facebook Ads Spying Tools?
Social media advertising spying tools reveal specific characteristics of your competitor’s Facebook advertisements that you would not otherwise be able to view unless you use such tools. Some of the facts that a spying tool will reveal about your competitors are as follows:
- Ads that are now running or have previously run well
- Copy for an advertisement
- Options for targeting were employed (such as geography, age group, and so on)
- The funnels and landing pages that were used for the advertisements
- When and how many times their advertisements were watched
Of course, depending on the instrument you choose, the insights you obtain may differ from one another. Using our toolConnectExplore, for example, while it does not exactly spy on rival advertisements, it identifies interests that your competitors are unaware of or have not exploited yet. thus putting you in the position of winning. TIP SHEET: How to Discover the *EXACT* ad targeting that your competitor is employing
Why Use Facebook Ads Spy Tools?
It’s no secret that the Facebook advertising scene has gotten increasingly competitive. Facebook reported that they have 9 million active advertisers in the second quarter of 2020, representing a significant rise from the previous year’s figure of 7 million advertisers. With this in mind, it will require far more effort to create advertisements that resonate with your target demographic. Unless, of course, you have a tool that tells you what is already working for other firms in your industry/niche, in which case you should proceed with caution.
Make certain that you only utilize them to get inspiration, gain significant insights, find vulnerabilities in your rivals, and identify fresh chances.
Take a look at the 11 tools listed below.
1.Facebook’s Ad Library
Following the 2016 presidential election in the United States, Facebook launched the Facebook Ads Library in an effort to promote transparency. It is a database of all currently live and inactive advertisements. Furthermore, these advertisements will remain in the advertising collection for a period of seven years. This openness makes the advertisements library extremely important since it allows anybody to utilize it.
It delivers a wealth of information on each ad, including impressions, different versions of an ad, when the ad first went live, and the landing page that was targeted. You may also filter the advertising based on their location or platform. Additional advantages include:
- Almost any advertiser’s name or keyword may be found with relative ease. Examine the date on when a competitor’s Facebook profile was established
- Beginners and seasoned advertisers will find this tool to be beneficial.
There is no charge for this service.
Swipe-Worthy is a fantastic resource for discovering different sorts of material to use as inspiration for your ads. Its highlighted specialties include automotive, beauty, blogging, consultancy, dating, cuisine, real estate, and other related fields of interest. To see just Facebook advertisements, type “facebook ads” into the search field or choose “Facebook Ad” from the All Types drop-down menu. Subscribe to Swipe-email Worthy’s to receive their most recent swipes each week, as well as the first word on any new additions to the site.
- Swipe-Worthy is a fantastic resource for discovering various forms of material that can be used to inspire your marketing and advertising initiatives. Its highlighted specialties include automotive, beauty, blogging, consultancy, dating, cuisine, real estate, and other related fields of endeavor. Fill up the search field with the words “facebook advertising” or choose “Facebook Ad” from the All Types drop-down menu. Swipe-newsletter Worthy’s will keep you informed of the most recent swipes and ensure that you are among the first to learn about any new additions. Additional benefits include:
There is no charge for this service.
Poweradspy touts itself as a comprehensive database of social advertisements for marketers, media buyers, and advertising agencies. So whether you’re running advertising for yourself or for clients, this platform has what it takes to help you outperform the competition and get better results. Using the millions of advertising available, you’ll be able to search for ads based on demographic data, geographic area, comments, likes, and a variety of other factors. Poweradspy also provides a list of the best-performing Facebook video ads if you’re looking to enhance engagement with Facebook video ads.
- Obtain full analytics for each advertisement
- Examine which ad placements have shown to be successful (News Feed, Right Column, etc.)
- Other platforms, such as Google and YouTube (in the event that you run advertisements there), can also be utilized.
Price: Free – $349/month for a year
4.Social Ad Scout
Social Ad Scout claims of millions of social advertisements from 21 nations, including the United States, the United Kingdom, Australia, the Netherlands, and France, among others. if you’re looking for anything particularly specific, this is the advertisement monitoring tool you’ll want to use. You may search for ads based on their targeting, kind, performance, and device using the precise search options available on the site. You’ll be able to interact with the live version of each advertisement as well as view screenshots of each advertisement with this application, which is completely free.
Additional advantages include:
- Ads may be viewed on both desktop and mobile devices. Examine the most recent interactions with each advertisement (comments, reactions, etc.)
- Ability to examine advertisements that have already been removed Create a “favorite” ad by marking it as such.
Price range: $97 per month to $147 per month
5.AdEspresso’s Facebook Ad Examples
Despite the fact that it is not exactly a tool, the Facebook Ad Examples from AdEspresso are a massive collection of diverse Facebook ad formats. It comprises a variety of advertisements such as photo ads, video commercials, and lead ads, to mention a few. All you have to do is select a category from the drop-down menu to get ad samples from big businesses as well as ad screenshots. AdEspresso gives a list of reasons why each advertisement was successful beneath each advertisement screenshot.
- Links to the original advertisement so that you may evaluate the ad’s effectiveness and landing page
- In this section, you’ll find prominent organizations in a variety of categories (digital marketing, food, entertainment, and so on)
- At the bottom of the examples, you’ll find more resources
There is no charge for this service.
AdPlexity is one of the most effective Facebook advertising spying tools for finding advertisements across several platforms, including mobile, desktop, ecommerce, and more. AdPlexity will walk you through the process of selecting a weapon and demonstrating how the tool may benefit your campaigns. Examples include AdPlexity Ecommerce, which enables you to search among over 70 million goods across more than 100,000 businesses, check out the most popular products, and view store information.
If you run an ecommerce shop, you’ll almost certainly want this type of information in order to maximize the possibilities of your things selling. Additional advantages include:
- Look for advertisements that promote affiliate offerings. Examine previous price adjustments
- And Download landing pages from competitors
- Find out the revenue-boosting applications your rivals are using to increase their profits.
Price: $199 per month per user
Macaw enables you to conduct in-depth analysis of competing advertisements. One of the most appealing aspects of this tool is that it allows you to try it out for free before committing to the commercial version of it. As you can see in the picture above, you can filter and rank advertising depending on a variety of criteria, including format, call-to-action (CTA) type, time, placement, and location, among others. Whether you’re running the advertisements yourself or owning an advertising firm, this tool will give you with a wealth of information for advertising success.
Additional advantages include:
- Save time by locating and analyzing successful advertisements. Small and large businesses alike will benefit from this. Macaw maintains an up-to-date advertising library. A unique feature named “Most duplicated advertising” is available on the site. Inactive advertising can be kept for up to 2 years.
Price range: $71 per month to $89 per month
ConnectExplore is one of the tools available to us here at Connectio. While ConnectExplore does not display advertisements from your rivals, it does allow you to discover profitable hobbies in any market that your competitors are unlikely to have targeted as of yet. After you enter one or more keywords, ConnectExplore displays a list of diverse interests that are relevant to your industry. By employing search extensions, you may discover even more areas of interest. You will get an unfair edge over the majority of advertising in your sector as a result of this.
Additional advantages include:
- The results of a single search might already suggest hundreds of potential interests. Apply your searched interests to your Facebook ad settings in a straightforward manner
- The layering function allows you to target audiences that have interests that are similar to yours. Beginner-friendly (it has a straightforward dashboard and tutorials)
One-time payment of $197 is required (lifetime access)
Customers like as Baidu, Alibaba Group, and Moonton have confidence in SocialPeta’s services. In order to spy on Facebook ads as well as advertisements on other social media platforms, you will need to download this software. SocialPeta delivers over 5 million worldwide advertising data and materials to businesses, enabling them to optimize the effectiveness of their campaigns. What most Facebook ad spy tools lack, but SocialPeta does, is the ability to analyze ad costs in real time. It also refreshes its content on a regular basis, allowing you to acquire new ideas every time you use it.
- There are millions of ad creatives accessible to use as inspiration for your campaign
- Check out the performance of your ads by country
- Find out how many people are searching for a particular term
- Advanced filtering and comprehensive visualizations are available.
Price ranges from $99/month to $249/month.
BigSpy is a simple-to-use Facebook advertisements spying solution that is ideal for businesses in the ecommerce, gaming, and app industries. It gives information on advertising quality and effectiveness, as well as information on the target nation and language. You may store a competitor’s ad, download it, and copy the ad text from the competitor’s website. It’s true that BigSpy is not as sophisticated as other programs, but if you’re pleased with basic information, you’ll appreciate it. Additionally, you may take use of its free plan, which allows you to submit up to 5 questions every day.
- Identify a favorite advertisement and keep it to your collection
- Have the option of eliminating an advertising from your search results. Discover how many likes, comments, shares, and heat scores your ad has received in advance. Support for the pro and elite programs is available online.
Free – $399/month for a year
AdSector asserts that its features, such as comprehensive search and filtering, picture discovery, and thorough statistics, will provide you a competitive advantage. There are other search possibilities to experiment with – you can even search by landing page URL and ad URL, among other things.
If you’re wanting to gain a better understanding of your audience, AdSector can provide you with a wealth of information on your competitor’s audience targeting. Designed specifically for affiliates and ecommerce advertising, this tool is an excellent resource. Additional advantages include:
- Competing landing pages can be seen and downloaded
- Filter results based on the interests you’re looking for. Graphs that are simple to grasp
Monthly rent is $175.
When done correctly, Facebook advertising can be quite effective for developing your business. However, success with Facebook advertisements does not happen by accident, which is why study and testing are important. incorporating the use of Facebook ad spying tools that will show you what’s already working in terms of advertising. And keep in mind that there isn’t a single ideal tool. Try out the tools on our list and discover which one simplifies your job the most and helps you achieve your objectives.
Good luck with your espionage!
How to Spy on Facebook Ads
Do you think it’s a little sneaky to be snooping on other people’s Facebook Ads insights? What if you just chance to come across information that has previously been provided? Getting to know your Facebook interests, as well as why you are being targeted, is one of the most effective methods to ignite your imagination for future ad campaigns. While studying these procedures under the guise of your company’s Facebook page, you may stumble upon some of your rivals! Researching the target demographic of your competitor’s brand may be a crucial component of achieving success with your own brand.
Let’s have a look at the stages involved in discovering your own insights and advertising examples.
Ask Facebook About the Ads You See
First and foremost, go to your Facebook newsfeed and scroll down to the second post that appears on your newsfeed page. The second post is generally often the first commercial that is presented to you. In the majority of circumstances, this advertisement has been tailored to your most recent interests. To find out why, click on the caret in the top right-hand corner of the screen and choose “why am I seeing this?” The following screen will explain exactly why you have been targeted as well as the demographic you have been assigned to.
Manage Your Ad Preferences
Following that, click “Manage Your Ad Preferences,” and you’ll be taken to a screen that shows you how Facebook categorizes you as a user. This page displays the themes of tailored advertisements that you will view based on your interests. If a competition is named, it’s a good idea to have a look at what they’re planning to do next.
See How Advertisers are Creating Ads
You may see how other people are making advertisements to target this exact group by selecting a certain category and clicking on it. If you click on the Social Media Examiner subject, for example, you will be given with examples of advertisements! All of the advertisements displayed in the next section were made by marketers in an attempt to contact a certain individual of interest. Now that you’ve discovered the secret, it’s time to go undercover and enter Facebook spy mode. With a little bit of study, you can discover techniques as well as target customers for your products.
This is an excellent way to get a head start on your research.
You should never, however, copy or steal from your competitors’ work or ideas.
Check out these ad strategy examples to see where they fall short and where they excel, and then pitch your own effective, one-of-a-kind campaign!
If so, is your company in need of assistance in developing effective Facebook Ad Campaigns? Give us a call at (843) 718-2988 to schedule a no-obligation consultation now!
The 45 best marketing tools to legally spy on your competitors (and on your own traffic).
When developing your marketing plan, it is critical to conduct thorough research on your competitors. It’s critical to be aware of what others are doing (as well as who could be interested in your own work). Here is my list (as of May 29, 2019) of the 45 finest tools available on the internet to help you become a legal spying expert. This list will be updated on a regular basis. Let’s call it the most comprehensive collection of marketing espionage tools available on the internet.
How to spy on your competitors’ web traffic?
Using myip.ms, you may determine how much traffic your rivals’ websites receive on a regular basis. It was originally intended to be an IP tracking tool (which, for example, allows you to see a list of the most popular Shopify websites based on the IP address of Shopify’s primary server), but it has evolved into much more. However, by pooling data from Amazon’s Alexa service, it provides you with a somewhat accurate estimate of your rivals’ daily traffic for free. I’ve tried it out on a couple of websites for which I have Google Analytics data, and the results were quite close to what I was expecting.
Similarweb is also a contender in this market, but it’s prohibitively costly for newcomers (no public price, “speak to a consultant” mode, according to information I read on Quora, it would start at $199 per month for a beginning account).
How to spy on your competitors’ best performing keywords?
If you want to keep tabs on your rivals’ top-performing keywords, you may do it with the help of a few tools. SERPstat This service, which competes with the more established Ahrefs and SEMRush, has just lately come to my attention. Specifically, I was delighted with the quality of their data and the fairness of their price structure It is worthwhile to consider as a first-level SEO research tool. You are welcome to give it a try for free. SEMRush is one of the most popular search engine optimization tools (along withAhrefs).
- Prices are in line with Ahrefs, with a monthly subscription beginning at $99.95.
- It is less expensive than Ahrefs / SEMRush, with monthly subscriptions beginning at $33 per month (annual billing).
- SERPstat’s interface has a similar feel to it.
- TheKeyword Planner, a free tool supplied by Google Ads, may be used to generate keyword recommendations at various phases of your funnel.
- Google Trends is a perfect partner to Keyword Planner when it comes to spotting upcoming trends in search.
- Their pro plan starts at $69 per month and goes up from there.
- UberSuggestis also a good tool for getting keyword recommendations (albeit it is a little sluggish).
- To be clear, I received the feeling that their data wasn’t always up to current / correct over numerous testing sessions.
Take, for example, the results you get when you search for “how to spy on your opponent.”
How to spy on your competitors’ search advertising campaigns?
When it comes to Google advertising campaigns, you may get a sneak peak into your competitors’ efforts using tools like SEMRush, Ahrefs, SERPstat, SERanking, or Spyfu. You can even see examples of the creatives that your competitors are using.
How to spy on your own traffic, i.e. identify potential B2B leads?
In addition to putting Google Analytics on your website, I recommend that you set up a Facebook pixel on your site as soon as feasible. After you’ve reconciled your own data with Facebook’s data repository, you’ll have actionable information from your own traffic. You may also include anAlbacrossPixel to gain a better understanding of the firms that are viewing your website. How can Albacross (and other similar services) find out who is visiting your site? Typically, they deduce basic information about an organization based on the IP address of the individual who is accessing your site (or other similar information).
Plans begin at 99 euros per month.
The information may be exported to a customer relationship management system (CRM).
For example, here are a few additional services that are similar in their nature: Snitcher(starts at $24 per month),Leadfeeder(offers a free trial with a maximum of 100 identified leads),WhoisVisiting(from £59 per month),Leadberry(starts at $24 per month),SalesPanel(free trial, then $49 per month),Leadforensics(offers a free trial with a maximum of 100 identified leads),WhoisVisiting(from £59 per month),WhoisVisiting(from £59 per month (no public pricing).
The Sales product at Hubspot (which has a free tier with restricted features) also has this capability as part of the Sales product.
How to spy on your competitors’ Facebook ads?
By using the Facebook advertising library, you can see what advertisements are now running and what campaigns have previously run for your rivals. This promotes openness on the platform. You will not be able to view the budgets for individual campaigns, with the exception of those for political creatives. Also consider adding rivals’ pages that you wish to follow to your Facebook page using the statistics tab on your profile page. This may provide you with some suggestions based on the most engaging articles produced by your rivals’ competitors.
For the health/beauty category in France, I checked it out and it yielded a large number of results (78K+), which I was able to narrow down by engagement kinds.
I’m not sure how long this one will be available, so don’t hesitate to take advantage of it while it’s available! It’s referred to as BigSpy (free signup).
How to spy on your competitors’ display campaigns?
On the market, there are just a few high-end tools to choose from. They are not inexpensive, however. Here are the ones that appear to be the most legitimate at a reasonable price. Adbeathas a highly user-friendly interface and prices start at $249 per month. You may test out the service for free (Adbeat Basic) to get a feel for what the premium product has to offer. WhatRunsWhere is available for as little as $299 per month. Adplexity has a monthly subscription fee of $199 per platform / ad type (mobile, desktop, native,.) AdSpy (such a great domain name!) is available at $149 per month.
How to spy on your competitors’ Youtube strategy?
In order to obtain relevant data on your rivals’ Youtube approach, I recommend that you join up for VidIQ (the Pro plan starts at $7.5 per month). Alternatively (and with a plethora of other features),TubeBuddy(from $9 per month) is a good choice. SocialBlade is also quite beneficial for keeping up with the most recent YouTube rankings and statistics. On Socialblade, you will also discover statistics for social media platforms such as Facebook, Instagram, Twitter, Twitch, and Mixer.
How to spy on the strength of your competitors’ presence on the web?
If you want to determine the strength of a competitor’s online presence, type site:domain.com into the Google search bar (replacing domain.com with your competitor’s domain) to see the number of URLs indexed by Google. If you want to determine the strength of a competitor’s online presence, type site:domain.com into the Google search bar (replacing domain.com with your competitor’s domain). Take, for example, the result for pinterest.com, which shows around 281M indexed pages. As I type these words, my website has 375 pages that have been indexed.
- If you wish to locate the XLS lists that have been indexed for a certain topic, such as “uk advertisers,” you may search for “filetype:xls “uk advertisers” in Google.
- There are a variety of tools available that allow you to discover the most popular material published on the internet and use it as inspiration for your own content marketing plan.
- At the present, Social Animal offers more free credits on a daily basis than BuzzSumo, which is a good thing.
- In addition,BuzzStream, which allows you to develop a prospecting list while browsing the web using their Chrome extension (plans start at $24 per month), can assist you in this endeavor.
Based on the structure of current blog entries, it will even offer H titles that you can copy and improve (this is quite beneficial for improving your results). It’s definitely worth your time to look into it!
How to spy on your competitors’ tech stack?
Looking for the SaaS platform that your rival (or prospect / customer) is using? Take a look at BuiltWith. They have a plethora of information that is readily available to them. Premium subscriptions begin at $295 a month for the most basic of features. You may also use Rescan to acquire a more in-depth understanding of the technology stack of more than 300,000 websites. As I’m typing these words, I’m thinking about Shopify is used by 1,309,632 websites, but WordPress is used by 19,638,593 websites!
How to spy on your competitors’ Amazon strategy?
If you’re thinking about starting or expanding an Amazon (FBA) business, you should check out JungleScout, which provides a variety of tools to help you spy on your competitors, identify a niche, establish a business, and scale it effectively.
How to spy on your competitors’ ASO strategy?
There are several tools available to spy on your rivals’ native applications names, descriptions, screenshots, keywords, download counts, earnings, and other metrics because the App Store and Google Play are extremely competitive markets to be present in today. The prices for some of them, such as AppAnnie, are prohibitively costly (they don’t even list their prices on their website, but you should expect to spend at least $15K a year for their services). In order to get a feel for how popular a certain application is, start by utilizing a platform such as SensorTower, which provides you with the option to collect some data for no cost.
With a similar pricing structure as MobileAction, which starts at $59 per month, there are other options to choose from.
I really like the overall feel of the user interface.
In the United States, prices start at $99 per month (but you’ll need to pay at least $249 per month for their Search Ads Intelligence, App Download Estimates, If you’ve found this list to be useful, please feel free to forward it along to your friends and coworkers.