7 Must-have custom alerts
- Spike in Traffic.
- Spike in Goal Completions.
- Drop in Goal Completions.
- No Traffic.
- Spike in Referral Traffic / Conversions from Syndicated Content.
- Spike in Goal Conversions / Goal Value via Your Email Campaigns.
- Spike in Goal Conversions via Your Blog.
Why are events important in Google Analytics?
By default, Google Analytics (GA) measures the traffic on your site, and tracks metrics like pageviews, exits, and bounces. Tracking events in GA lets you know when users interact with elements and forms on your web pages and can help you understand how their interactions impact your conversion rate.
How do I set up Google Analytics alerts?
Create custom alerts
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Click CUSTOMIZATION > Custom Alerts.
- Click Manage custom alerts.
- Click + NEW ALERT.
- Alert name: Enter a name for the alert. Apply to: Select the reporting views to which you want to apply the alert.
- Click Save Alert.
What are the key features of Google Analytics?
These five features of Google Analytics are just a few of our favorites:
- Campaign Measurement: Traffic.
- Track your Goals: Website conversions & user activity.
- Audience reports: Know your users.
- Flow visualization: Follow every step.
- Custom reports: Analytics data, made to order.
What are the most important Google Analytics?
The 6 Most Important Reports in Google Analytics
- 1.) Mobile Overview Report. Audience > Mobile > Overview.
- 2.) Channels Report. Acquisition > All Traffic > Channels.
- 3.) Navigation Summary. Behavior > Site Content > All Pages > Navigation Tab.
- 4.) Landing Pages Report.
- 5.) Site Speed Overview Report.
- 6.) Goal Overview Report.
What are total events Google Analytics?
In the reports, Total Events are calculated as the total number of interactions with a targeted web-page object. For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1.
How do I use Google Analytics events?
Event tracking using Google Tag Manager
- Log into Google Tag Manager.
- Select “Tags” from the left-hand side.
- Create a new tag and select Universal Analytics as the Tag Type.
- Set your Google Analytics Tracking ID.
- Choose “Event” for the track type.
- Set your Event Category, Action, Label and Values.
What are Google Analytics alerts?
The Google Analytics custom alerts feature in Google Analytics allows you to be alerted of unusual changes in your Google Analytics data by email (or text, if you’re in the US).
What are custom alerts Google Analytics?
What Are Google Analytics Custom Alerts? Custom alerts tell Google Analytics to send notifications (email or text) when signals you’ve predetermined on your website are triggered. You set the standards, and Google will let you know if there’s a deviation from those standards.
What must be configured in order for Google Analytics to capture data?
To set up Google Analytics, you simply have to follow these steps:
- Step 1: Set up Google Tag Manager.
- Step 2: Create Google Analytics account.
- Step 3: Set up analytics tag with Google Tag Manager.
- Step 4: Set up goals.
- Step 5: Link to Google Search Console.
What is Google Analytics in my activity?
What is Google Analytics? Google Analytics is a free tool that lets you monitor and analyse website traffic. It is the most widely used website statistics service globally (In 2009, 50% of websites contained some kind of traffic analysis tool. Of that 50%, 80% were using Google Analytics).
What should I be looking at in Google Analytics?
5 Red Flags to Look for in Your Google Analytics Data
- Low Time On Page. Time On Site is a key metric that you need to look out for when analyzing your Google Analytics account.
- High Bounce Rate.
- High Self Referrals.
- Low Website Visitors to Leads Ratio.
- Low Number of Visitors.
Which are 5 main types of reports in Google Analytics?
Let’s just quickly go through some of the reports available:
- 1.) Overview Report. This report will give you the summary of Acquisition, Behavior & Conversion metrics for different channels.
- 2.) All Traffic Report.
- 3.) Adwords Report.
- 4.) Search Console Report.
- 5.) Social Report.
- 6.) Campaign Report.
What are some best practices when using Google Analytics?
Google Analytics Reporting Best Practices
- Start with a measurement plan.
- Create Events to Track Interactions.
- Segment your data to uncover insights.
- Use Analytics Intelligence.
- Track Conversions Using Goals & E-Commerce Tracking.
- Combine Data from Search Console.
- Create Filtered Views.
7 essential Google Analytics custom alerts
Once you understand why your content marketing efforts are failing, you can begin to reshape your strategy to make it more effective. Revise and improve your niche-specific marketing plan. Create (or engage someone to create) content that is relevant to your target audience’s interests and concerns. Your material should be promoted in all of the appropriate areas. Obviously, the final item is the most significant. You will not make any money from your website’s content if you let it to sit there idle.
Are you unsure of how to maximize the impact of your content on such sites?
You may get a free copy of “The Complete Guide to Leveraging LinkedIn for B2B Lead Generation” and learn how to publish your material on LinkedIn for the most amount of exposure.
- There is a problem with your sign-up form, which is preventing users from using your tool
- When your ad’s click-through rate (CTR) suddenly drops, it suggests that something has gone wrong. The time it takes for a page to load has increased dramatically, prompting visitors to abandon it
All of these are concerns that you need to be aware of in real time when they arise. However, unless you’re glued to Google Analytics 24 hours a day (and doing absolutely nothing else), you’re unlikely to detect these errors until you’re creating your next report. Google Analytics custom alerts, on the other hand, are designed to handle this specific problem.
What are Google Analytics custom alerts?
The Google Analytics custom alerts function in Google Analytics allows you to be notified by email (or text message if you’re in the United States) when there is an unusual change in your Google Analytics data. Since of this function, you won’t have to log into the Google Analytics site on a daily basis to see whether everything is working well in your data because they’ll notify you if an intelligence event for which you’ve set up an alert has been triggered. RELATED: The most often seen abnormalities in e-commerce Custom alerts in Google Analytics are simple to set up, and many alerts may be launched at the same time, allowing multiple stakeholders to be involved by including multiple email addresses.
How to set up Google Analytics alerts
First and foremost, let’s take a look at how to configure custom alerts in Google Analytics. The following is a general outline of how to go about it:
- Navigate to the view you want
- ‘Reports’ should be opened. Select ‘CUSTOMIZATION’ from the drop-down menu, then ‘Custom Alerts’.
Obtain your desired perspective; and “Reports” should be opened.” In the Customization section, select “Custom Alerts,” then “Create Your Own Alerts.”
- This relates to the following situations: The dimension to which the alert applies should be selected. Please notify me when: Choose the metric to which the alert applies, the condition that creates the alerts (for example, a condition may be ‘Is less than’ or ‘Is greater than’), and the value for the condition (for example, ‘Is less than40’)
- Then click Save.
6.Click on the Save Alert button.
7 essential Google Analytics custom alerts
So, now that we’ve learned how to create custom Google Analytics alerts, let’s take a look at some of the Google Analytics custom alerts that we believe will be the most useful when it comes to tracking user behavior and digital performance.
Basic Google Analytics custom alerts
This Google Analytics custom alert notifies users when there has been a substantial decrease in the number of visitors to a certain webpage or website. This might indicate that there are problems with campaigns or technical difficulties with the site that need to be addressed. We recommend that you enable this alert to be activated if there is a fall in organic traffic of more than 20%, a number that is more likely to reflect a larger problem rather than usual fluctuations.
Here’s how to configure an organic session decrease warning in your system: Name of the alert: Organic sessions are down by a whopping 20%. WoW Production is the department where you should apply (Filtered view) Period:Weekly Situations to be on the lookout for Condition number one:
- Specifically, this pertains to:Medium
- And Other.
Condition number two:
- Please notify me when: Session
- Condition: percent reduces by a greater percentage than
- 20 percent of the total
- In comparison to: the previous week
2. Page 404 alert
This Google Analytics custom alert will notify you if the number of page 404 problems on your website has grown. It is free. This warning notifies you when you are experiencing technical difficulties with your pages, which may result in payments being declined, links being broken, or users leaving your website altogether. Due to the fact that there will always be a certain amount of 404 errors, we configured this alert to be triggered when the number of 404 errors increases by more than 10% from week to week, a figure that is likely to signal more serious issues with your website’s design.
- In this case, the following applies:Page title
- Condition: contains
- When a 404 error is received on the site, the title tag is shown as follows:
- In this case, the following applies:Page title, Condition: contains, and Value:Not found (Title tag displayed when a 404 error is delivered on the website)
3. Increase in social media sessions
This specific Google Analytics custom alert notifies you if there has been a rapid increase in sessions from social media platforms such as Facebook and Twitter. In order to track the impact of social media marketing and the effect of social media campaigns, this tool is really useful. If there are more than 100 people clicking over from across your social media platforms, we will trigger this warning. However, depending on the amount of users that click through from across your social media platforms, you may wish to increase or decrease this figure.
- Specifically, this applies to the following conditions: Medium
- Condition: Matches regular expression
- (This is the regular expression format for social media sources
- If necessary, include any additional channels you wish to track.) Value:twitter|facebook|instagram|reddit (this is the regular expression format for social media sources
- If necessary, include any additional channels you wish to track.)
Condition number two:
- Condition number two:
4. No transactions recorded
This Google Analytics custom alert will notify you if there have been no transactions on your website the previous day, based on your settings. Whether it’s due to tracking not working properly or another more serious issue with your digital performance, knowing as soon as possible can help you identify and resolve the problem before you lose any income. We’ve set this alert to go off if there hasn’t been any activity for a day, but depending on what you’re selling, you could find that it works better if it goes off after a week without any activity.
Make an application to:Production (Filtered view) Period:Day Situations to Be Aware Of Condition number one: Condition number two:
- Notify me when: Transactions occur
- Is less than
- Is less than
More advanced Google Analytics custom alerts
The use of this custom Google Analytics alert will notify you if your conversion rate is lower than typical on a specific day. First and foremost, you must create a Google Analytics Goal that represents what you believe to be a conversion in your funnel in order to be able to get notifications about conversion rates from Google Analytics.
The following is the setup for an alert for a low conversion rate: Low conversion rate is the name of the alert. Send your application to:Master Alert circumstances are defined as follows: Period: Day Condition number one:
Condition number two:
- Please notify me when: Purchasing (conversion rate for Goal 3)
- Is less than
- Is less than
- Is less than Value:1 (indicating that your company has a low conversion barrier)
When: Please notify me. Purchase (conversion rate for Goal 3); and Is less than or equal to In this case, the value is 1 (indicating that your company has a low conversion threshold).
6. High bounce rate on paid traffic
Notify me when: Purchase (conversion rate for Goal 3); Condition: Is less than; Is less than Value:1 (indicating that your company’s conversion threshold is low);
- Specifically, this relates to:Google Advertisements: Ad Group
- Condition: The item matches precisely. “Ad group name” is the value.
In this case, the ad group for Google ads is relevant. Matches precisely; in excellent condition. “Name of the advertising group”;
- Please notify me when: the percentage of people who return to a website after seeing it
- Condition: percent grows by a greater percentage than
- In comparison to: the previous day
7. Low revenue alert
A custom Google Analytics alert notifies customers when income has been unusually low for a particular day, rather than just charting conversions or transactions (or week, depending on which you wish to track). This might indicate a variety of things, ranging from technical difficulties to campaigns being suspended. Our low revenue barrier is 1000 on a certain day, however this is unique to every firm and should be set to whatever your company’s threshold is for low revenue on a particular day as well.
Low revenue is the name of the alert.
- 2. The second condition is that the patient must be able to communicate well with the other person.
Google Analytics custom alerts: The drawbacks
Google Analytics alerts are a terrific tool for tracking a range of analytics indicators, and they undoubtedly save time by eliminating the need to constantly check the Google Analytics site. However, all of these notifications are static, and your business, on the other hand, is always changing. Metrics change in tandem with the evolution of your organization. As a result, Google Analytics custom alerts rapidly become out of date, and they must be updated on a frequent basis in order to be useful.
Because of the necessity for ongoing modification, custom alerts in Google Analytics are less useful for medium-to-high growth organizations.
It may even be necessary to employ a staff of analysts to stay up.
This is before you even begin to chart and visualize data; there is something more to consider.
AI and machine learning: A better alternative to Google Analytics custom alerts
Manually monitoring metrics, key performance indicators (KPIs), and data via static alerts is getting increasingly inefficient. The result has been a situation in which 60-73 percent of data is not used for analytics because it is just too time-consuming, complex and expensive to keep track of everything. However, artificial intelligence and machine learning are now a viable alternative. With machine learning algorithms, key performance indicator (KPI) analysis may be completed in minutes rather than hours, without the requirement for a large number of data analysts to crunch the numbers.
That is precisely what we do here at Millimetric Technologies.
It also enables you to analyze the root cause of abnormalities and compare data across different dimensions, among other features.
Enjoy simple notifications that don’t require any setup or configuration. Begin your risk-free trial today.
Use Intelligence Events to Monitor Significant Changes in Site Traffic
Worried that if you don’t spend every second of every day in your Google Analytics account, you can miss a potentially catastrophic tracking issue or, alternatively, a golden chance to capitalize on a quick and significant shift in traffic or conversions? A site’s health and well-being, as well as the health and well-being of its data and digital marketing strategy, are dependent on staying on top of massive variations in traffic statistics — whether caused by a malfunctioning tracking code or a large press mention.
Even though we’d like to, most of us are unable to spend the entire day monitoring our Google Analytics data.
Intelligence Events notifications are given out within 24 hours of the event being detected, allowing you to respond to concerns as soon as they are discovered.
Automatic and custom alerts
Intelligence Events are divided into two categories in Google Analytics: automated alerts and custom alerts. Data spikes and dips may be measured on a daily, weekly, and monthly basis and compared to the same period the previous year, as well as to the same time the prior period the previous year. Automatic alerts are preconfigured by Analytics in order to observe major traffic changes for higher-level metrics, and these alerts are sent out automatically. These include sessions, uses, pageviews, session length, pageviews per session, bounce rate, and so on, for popular categories such as referral and organic traffic, new visitor traffic, and, of course, all traffic; they also include session duration, pageviews per session, bounce rate, and so on.
When sessions from a significant referral site decline by more than 25% from a key area, such as Portland, Oregon, for example, you can set up a custom alert to show on your screen.
Alternatively, if shopping cart abandonment from AdWords visitors grows by 30% in a short period of time.
In addition to Intelligence alerts, Analytics provides Intelligence Events reports, which can be accessed via the Analytics dashboard and may be used for both automated and bespoke alerts, as well. This provides reports on daily, weekly, and monthly occurrences as well as a summary report that includes information from all three timeframes. The following are examples of such reports:
- The Daily Events report contains all of the alerts that were triggered as a result of changes in data from day to day. Weekly Events Report: all alerts that were triggered as a result of changes in data from week to week are included in this report. Monthly Events Report: This report contains all of the alerts that were triggered as a result of changes in data from month to month.
The overview report has all of the alerts from the three period reports combined into one report.
The “Details” links will allow you to view exactly where and how the change happened in greater detail.
What are the most critical Ingelligence Events to track?
While you are likely to have your own set of Analytics KPIs to consider, the most important Intelligence Events alerts to keep an eye on will alert you to any tracking issues as well as any significant increases or decreases in traffic from the four primary traffic channels that you should be aware of. Errors in the tracking system
- No traffic: Your tracking codes were accidentally deleted from your site’s backend, and as a result, no traffic is coming through it. Intelligence Events enable you to get on top of a problem before too much data is lost. There were no goal completions: Similarly, if your event goal conversion tracking code is accidentally deleted, an alert will notify you so that you may correct the problem before too much data is lost. There were no e-commerce conversions or e-commerce income generated: It is once again an indication that anything has happened to your e-commerce tracking code.
Lack of traffic: Your tracking tags were accidentally deleted from your website’s backend, resulting in a halt in visitor flow. Using Intelligence Events, you can get on top of a problem before too much data is lost. The following goals have not been completed : Similar to this, if your event goal conversion tracking code is accidentally deleted, an alert will notify you so that you may correct the problem before too much data is lost; and There have been no e-commerce conversions or revenue: This indicates that something has happened to your e-commerce tracking code once more.
- Increase or decrease in direct traffic
- Increase or decrease in organic traffic (which may be related to penalties or algorithm changes)
- Increase or decrease in paid traffic (for example, a change in ad targeting that resulted in significantly higher or lower on-site engagement)
- Increase or decrease in social media traffic Increase or decrease in referral traffic (i.e., traffic originating from any key referral sources that have traditionally generated a significant amount of traffic)
How to create custom Intelligence Events
Under Intelligence Events, select Overview from the drop-down menu. Click on the Custom Alerts tab, and then on the Manage Custom Alerts button. Choosing +New Alert will take you to the Admin tab, where you may configure your alerts. Own Intelligence Events may be applied to any view by naming your custom alert and selecting it from the drop-down menu. Decide on the time frame (day, week, or month) for the alert and whether you’d want to get alerts through email or mobile phone for the notice.
This example provides a warning when the flow of traffic is interrupted.
Take action immediately if you suspect that your website’s tracking has been compromised or if your website has had a significant increase in traffic.
Resources that are related to this topic include:
- 7 Intelligence Events That You Should Be Aware Of In Your Google Analytics Account
- Develop Your Intelligence: Take Advantage of Google Analytics Intelligence Alerts
- Setting goals and developing a strategy based on Google Analytics benchmarking
A User’s Guide to Google Analytics Custom Alerts
DataAnalytics Custom alerts in Google Statistics assist you in keeping an eye on your analytics for any surprises so that you can react swiftly. The most recent update was made on June 15, 20217 minutes. read Consider how this might make you feel: You find analytics to be irritating, so you choose not to use Google Analytics Custom Alerts to notify you of changes. On Friday afternoon, a malfunction in your checkout procedure forces prospective customers to abandon their attempts to purchase from you and seek their business elsewhere.
You must now explain what transpired to the Vice President of Marketing (who then has to go hash it out with the CEO). Unfortunately, this scenario, as well as others like it, occur much too frequently. Here are a few examples of nightmares we’ve witnessed:
- DataAnalytics Custom alerts in Google Statistics assist you in keeping an eye on your analytics for any surprises so that you can react swiftly and adjust your strategy. 20217 minutes have passed since the last update. read Assume the following scenario: Google Analytics Custom Alerts are not set up because you find them to be a pain in the backside. On Friday afternoon, a malfunction in your checkout procedure forces potential customers to abandon their attempts to purchase from you and seek their business somewhere else instead. After you uncover the problem, it is Monday morning. VP of Marketing, you’ll have to explain what’s occurred to him now (who then has to go hash it out with the CEO). It is unfortunate that situations like this one, as well as others like it, occur far too frequently. Here are a few examples of nightmares that we’ve witnessed during the course of our investigation:
DataAnalytics Custom alerts in Google Statistics assist you in keeping an eye on your analytics for any surprises so that you can respond promptly. The most recent update was on June 15, 20217 minutes. read Consider how you would feel if you were in this situation: You find analytics to be frustrating, therefore you choose not to use Google Analytics Custom Alerts to help you. On Friday afternoon, a malfunction in your checkout procedure forces potential customers to abandon their attempts to purchase from you and seek their business elsewhere.
You must now explain what occurred to the Vice President of Marketing (who then has to go hash it out with the CEO).
Here are a few examples of nightmares that we’ve witnessed:
What Are Google Analytics Custom Alerts?
Custom alerts instruct Google Analytics to send notifications (through email or text message) when signals on your website that you’ve set are activated. As long as you establish the rules, Google will notify you if there is any deviation from those norms. Created with ease, custom alerts can monitor almost anything linked to your ecommerce website and may undoubtedly save your bacon if a scenario is about to escalate into a possible catastrophe. Learn more about creating custom alerts here.
Why Should You Worry About Custom Alerts Anyway?
The use of custom alerts is not recommended unless you have the necessary time, resources, and expertise to monitor and analyze every data point on your ecommerce website on a continuous basis and to react to changes in the flow at lightning speed. Custom alerts are similar to having a strategically positioned network of warning signals built in your website, but they are more effective. In the event that traffic drops off too quickly or too far, sales begin to flag (or skyrocket), or your Facebook ad stops functioning for you, personalized notifications will notify you as soon as the problem is detected.
How to Access Google Analytics Custom Alerts
We’ve got excellent news for you: setting up custom alerts in Google Analytics is one of the most straightforward things you can do. How to get started will be demonstrated in detail in this tutorial. How to access Custom Alerts in Google Analytics may be shown in the screenshot to the right. We would like to thank TenCoats for providing us with access to their analytics dashboard in order to show this tutorial. Here’s how to get to the custom alerts configurations:
- Access Google Analytics and browse to the property you wish to see
- Select Customization from the drop-down menu. Select Custom Alerts from the drop-down menu.
The Custom Alerts dashboard will be the first thing you’ll see after following the steps outlined above. To get started with Custom Alerts, select “Manage custom alerts” from the drop-down menu (see the next screenshot). Then, after that window appears, click the “+ NEW ALERT” button (as shown in the picture below), and you’ll be all set. It is necessary to give the alert a name, decide which reporting views it should function with, choose the alert reporting frequency (period), and provide the email address and/or mobile phone number (available only in the United States) to whom alerts should be delivered.
After that, you can pick the Alert Conditions and save the alert as needed. We’ll guide you through the process of establishing an alert in a moment, but first you must pick which Google Analytics Custom Alerts will be the most beneficial to you and your business.
Which Custom Alerts Do I Need?
Google Analytics is simply a sophisticated table of dimensions and data that is gathered by little pieces of code that you install on the pages of your e-commerce website. Dimensions are qualities, such as city, page, and browser type, among others (see screenshot below). When it comes to metrics, they are quantifiable measurements such as the amount of pageviews received. Reports and Alerts are tools that allow you to see and manage the data that has been gathered. While the options are endless, some of the most common custom alert kinds that we’ve seen include notifications for important changes in the following areas:
- Website traffic, pageviews, sales, bounce rate, conversion rates, traffic source types, page load speed, and more are all measured on this page.
Overall, custom alerts will be of great use to your online business if you track a measure that is essential to you and want to be notified when deviations from the criteria you have established occur. Make sure to set up the crucial alerts first (checkouts, conversion rates at critical points in the sales funnel, visits to your website, and so on), and then add the non-essential notifications afterwards. With a large number of characteristics and indicators, Google Analytics is a powerful table of information.
Enjoying this article?
To receive more content like this, sign up for our newsletter, which will be delivered to your inbox once a week.
How to Set Up a Google Custom Alert for Checkout Completions
Creating custom alerts is a straightforward process that can be applied to any metric for which you wish notifications. The “+ NEW ALERT” button will appear once you click it (see How to Access Google Analytics Custom Alerts above), and you will be presented with a number of choices for generating custom alerts. You can then connect into your Google Analytics dashboard and try creating custom alerts for your website after we lead you through the settings for our example account (TenCoats.com).
- Here’s some further information about the choices available to you when establishing alerts: Name of the alert: Make use of something that is meaningful to you.
- When one goes off, you want to know which of your key performance indicators (KPIs) it is tracking right away.
- Period: There are three options: day, week, and month.
- Send notifications through email: You have the option of having alerts delivered to you just or to numerous email addresses at the same time.
- Configure your cell phone: For the time being, this is only available for phones in the United States.
- Alert Conditions: This is when the procedure might become a bit difficult to navigate.
- The traffic dimensions may be determined by selecting All Traffic (like we did in the custom alert shown above), or by specifying Custom Segments, Users, Acquisition, Behavior, E-commerce or Systems as the alert’s tracking criteria.
- Experimenting with Alert Conditions is the most effective approach to become familiar with them.
- Basic notifications should not be difficult to select, but more sophisticated configurations are absolutely conceivable.
You’ve successfully created your first custom alert by clicking “Save Alert.” To make changes to or delete a custom alert, follow this path: Custom AlertsManage custom alerts in the administration section.
Google Analytics Custom Alerts and Your Ecommerce Website
Each statistic for which you wish to receive notifications may be added to a custom alert using the same procedure. Custom alerts may be created in a variety of ways when you click the “+ NEW ALERT” button (see the section above on How to Access Google Analytics Custom Alerts). You can next get into your Google Analytics dashboard and practice setting up custom alerts for your website after we walk through the settings for our example account (TenCoats.com). The settings that TenCoats.com used while configuring their notifications are shown in the screenshot below.
- Many users have several dozen or more custom notifications set up in their accounts.
- It will be applied to your current view by default, but you may pick additional views or even different properties to apply it to if you so choose.
- However, while TenCoats.com decided to monitor daily checkouts, we could have also set up bespoke alerts to notify us of major changes in weekly and/or monthly checkouts.
- Custom alerts are sent from [email protected], which is the From address for the service.
- As soon as an alert (Intelligence Event) is triggered, you will receive an SMS text message.
- After selecting the traffic dimensions that you want the alert to apply to, you’ll need to specify the criteria that will cause it to go off.
- To display all of the possible choices alphabetically, choose the box at the bottom of the drop-down list.
- Make sure, though, that you configure the major custom alerts that are most critical to your company before getting too engaged in the sandbox!
- You’ve just created your first custom alert by clicking “Save Alert.” For custom alerts, the following route should be followed: Management of customized alerts in the administration.
- 5 Crucial Ecommerce Tools (For Exceptional Insight)
- Google Analytics Reports
- How to Use Google Analytics for Ecommerce
- A User’s Guide to Google Analytics for Ecommerce
- A User’s Guide to Google Analytics Goal Flow Reports
- A Guide to Google Analytics Goal Flow Reports
- Using the Google Analytics Users Flow Report: A User’s Guide
Enjoying this article?
To receive more content like this, sign up for our newsletter, which will be delivered to your inbox once a week.
About the Author
David Hoos was formerly the Director of Marketing at The Good, a conversion rate optimization company that helps businesses generate more money, customers, and leads.
Using their conversion rate optimization services, David and the rest of the team at The Good have made it a point to advise businesses on how to more than double their online income.
7 essential Google Analytics reports every marketer must know
A former Director of Marketing at The Good, where he helped the company increase revenue, customers, and leads through conversion rate optimization. Using their conversion rate optimization services, David and the rest of the team at The Good have made it a point to advise businesses on how to see their online income quadruple.
1. Mobile Performance Report
You are already aware of the following: Ours is a world that is dominated by mobile devices. Currently, the overall number of mobile users surpasses the total number of desktop users. Furthermore, mobile e-commerce accounts for roughly 30% of total e-commerce in the United States. As a matter of fact, mobile has become so significant that Google now penalizes websites that are not optimized for mobile devices. Knowing how their websites function on smaller screens is critical for marketers in order to stay competitive in the search engine results pages (SERPs) and win more clients.
If you want to go even more specific, you may split the data further to identify which mobile devices and browsers users are using to visit your site.
It is simple to obtain a copy of this report: Simply navigate to Audience – Mobile – Overview.
Pay attention to your bounce rate, time on site, and page visits to determine whether your user experience is lacking on one or more mobile platforms.
2. Traffic Acquisition Report
Do you want to know whether or not people are actually clicking on your advertisements? Are any visitors to your website being attracted by the guest article you released earlier this week? What is your search engine optimization strategy? Is it genuinely producing results? All of this and much more will be shown in the traffic acquisition report. This will be the initial stage in the reporting process for a large proportion of marketers. If you’re looking for a typical report, go under Acquisition -Overview in the navigation bar.
The “Referrals” tab provides particularly useful information in this case (Acquisition -Overview -All Traffic -Referrals).
By clicking on a referring website, you will be able to see the specific pages that visitors used to join your site in the first place.
3. Content Efficiency Report
Do you have a lot of information on your website and find that keeping track of it is becoming a bit of a hassle? This paper was written by Avinash Kaushik, author of Web Analytics 2.0 and a Digital Marketing Evangelist at Google, in order to address this specific issue.
This report keeps track of visitors’ entries, page views, bounces, and goal completions to assist you in answering queries such as the following:
- Identify the kind of content that are most engaging to your target audience. Determine which kind of material (pictures, videos, GIFs, infographics, and reviews) are most popular with your viewers. Which material is most effective at converting readers into buyers
- Which content is most frequently shared by your users
Identify the kind of content that are most popular with your target audience. Determine which kind of material (pictures, videos, GIFs, infographics, and reviews) are most effective with your viewers. In which content readers are converted into clients are found. Your users’ favorite content; the material that gets the most shares.
4. Keyword Analysis Report
Getting organic traffic from Google is a fantastic experience. Unfortunately, since Google began encrypting search data in 2012, your organic traffic keyword report has mostly shown the following information: Tracking the performance of unencrypted keywords, on the other hand, will provide you with a wealth of information about your visitors. According to this analysis prepared by eConsultancy, the most popular (and available) inbound keywords to your site are identified and analyzed. It displays visitor stats, conversion rates, goal completions, and page load time for each term in the search results list.
5. New vs. Returning Visitors
It’s a wonderful feeling when a visitor visits your website for the first time. Getting them to come back is much more beneficial. After all, it is the repeat visitors who are more likely to become readers, followers, and consumers in the long run. This basic report in Google Analytics will tell you what proportion of your users are returning to your site on a consistent basis. This information may be seen by navigating toAudience – Behaviour – New vs. Returning in your Google Analytics account.
Returning visitors are more likely to stay for a longer period of time and have lower bounce rates.
6. Landing Pages Report
Your visitors will arrive at your site from a variety of different pages. Some people will visit your home page directly by typing in the URL, while others will find it through search engines, and yet others may click on a link published on your Twitter feed. It will tell you which pages people are landing on when they first visit your site, according to this report. You can figure out how users are interacting with your site based on the information contained in this report. When a report reveals that some pages have a significantly higher bounce rate than others, you may take efforts to make the pages with the highest bounce rates more engaging.
7. Bounce Rate vs. Exit Rate Report
It is the percentage of visitors who do not take any action and exit from the same page they arrived on that is measured as “Bounce Rate.” A website’s “Exit Rate” reflects the percentage of users who visit more than one page on your site before abandoning the site. When comparing different pages on your site, this report analyzes the bounce rate and the departure rate. Getting there is as simple as heading toBehavior -Site Content -All Pages. Then, under the Explorer tab, pick “Bounce Rate” and “percent Exit” from the drop-down menus.
You may go down even farther to acquire this information for each individual page.
For example, if people are leaving a three-page post after just reading the first two pages, there is most likely something on the second page that is prompting them to depart (too many ads, bad copy, a distracting link in the sidebar and so on).
Over to you
However, getting the most of Google Analytics may be a difficult task for any marketer who is not familiar with the program. When you combine bespoke reports that have already been developed with standard reports, you may receive useful information into your users’ habits and behaviors. The Solutions Gallery in Google Analytics is particularly valuable for those who are fresh to the field of analytics. You may use this page to import reports developed by experts into your Analytics account, allowing you to rapidly create impressive dashboards.
The opinions stated in this article are those of the guest author and do not necessarily reflect the views of Search Engine Land or its staff members.
New on Search Engine Land
Khalid Saleh is the CEO and cofounder of Invesp, a prominent provider of conversion optimization software and services. He received his bachelor’s degree from the University of Pennsylvania. It is expected to be released in the summer of 2016 as FigPii, which is the first and only full conversion rate optimization tool. An internationally known specialist in marketing strategy, he has spoken at marketing conferences all over the world. On a regular basis, Khalid appears on major news and entertainment programs on networks such as CNN, the BBC, SKY, France 24, MSNBC, the New York Times, and National Public Radio.
How To Use Intelligence Alerts in Google Analytics
Khalid Saleh is the CEO and cofounder of Invesp, a prominent provider of conversion optimization software and services. He received his bachelor’s degree from the University of Michigan. His first and only complete conversion rate optimization solution will be launched in the summer of 2016 with the help of FigPii. He is a well-known marketing strategy specialist who has spoken at marketing conferences all around the world. The New York Times, the BBC, Sky, France 24, MSNBC, and the New York Times Magazine have all featured Khalid as a frequent guest on their programs.
What are Google Intelligence Alerts and Why Do You Need Those
The following is stated in the Google Analytics Help Guides: When significant statistical variations are detected in your website’s traffic, analytics monitors the traffic and automatically generates alerts, also known as Intelligence Events, when those variations occur.” For the uninitiated, this means that you are alerted when significant difficulties occur on your website, such as low traffic or a revenue loss of xxx percentage point.
You are aware of the really crucial information that you should be aware of immediately.
The Pros of Using Intelligence Alerts
- Among other things, according to Google Analytics’ Help Guides, When significant statistical differences are detected in your website’s traffic, analytics watches for them and automatically creates notifications, also known as Intelligence Events, when they occur. For the uninitiated, serious difficulties occurring on your website are alerted to you, such as low traffic or a revenue loss of xxx percent. It is clear to you what the most crucial things are that you should be aware of at all times.
The Cons of Using Intelligence Alerts
- Setting up a big number of notifications takes a significant amount of time. There are no SMS notifications accessible outside of the United States. You will not be able to share your notifications with anyone else.
Why Google Intelligence Alerts are Useful for your Fashion Blog
You are in attendance at a significant specialized event. You’re here to network with the sponsors and perhaps secure a few lucrative agreements while you’re here. What would you do if your Google Analytics code failed and you were unable to watch your website’s statistics (and you were completely unaware of this)?
Another example: you’ve spent many hours networking with a prominent fashion publisher in the hopes of landing a guest article placement with them. You would like to be able to see the actual outcomes of all your hard work without having to be hooked to your analytics for hours on end.
How to Set up Google Intelligence Alerts
Now that you have a clear understanding of the whats and whys, let’s move on to the practicalities. The process of setting up basic Intelligence Alerts is not difficult. Simply follow the instructions outlined below:
- Select Intelligence EventsOverview from the drop-down menu in your Google Analytics account. You’ve already set up a few of automated notifications to notify you of changes in traffic patterns on specific pages on a weekly or monthly basis
Let me now discuss the process of establishing custom notifications.
- The topic of establishing custom notifications will now be discussed further.
Specifically, the latter will indicate the metrics and dimensions that must change in order for a notice to be activated. As a convenience, here are a few key alert recipes offered by Martijn Scheijbeleron Moz.com to make your life a little easier:
Get notified about any crucial issues
- There is no traffic
- There is no revenuer. The company’s revenue has decreased by X percent. Tracking of 404 errors
Interested in being alerted when one of your posts becomes viral, as well as knowing the specific sources from which the people are coming? Create the following alerts on your system: Organic traffic increases or decreases depending on the season. Increase or decrease the amount of referral traffic coming from a specific source (Useful to track results from guest posts) Direct traffic might be increased or decreased.
If there is a major issue with your store, you can be contacted about it.
- Changes in the exchange rate
- Changes in the number of transactions
Do you utilize Google Intelligence Alerts? If so, what are they? What are the most important events that you are keeping track of?
Module 4 Short Paper Assignment.docx – Running head EVALUATING FEATURES IN GA 1 Module 4-2 Short Paper Evaluating Features in Google Analytics Christina
INTRODUCTION TO THE GA2 – EVALUATING FEATURES Providing a comparison study of features of the Google Analytics (GA) tool set is the objective of this publication. It is specifically intended to assess the many analyticaltools that may be used in analyzing intelligence events, monitoring the site’s audiences, monitoring real-time events, monitoring acquisition, monitoring user behavior, and evaluating conversionmeasures, among other applications. Evaluating Intelligence-Related Occasions “Event monitoring is a wonderful technique to determine whether or not people are engaged with your website and taking the activities you expect” (Google Academy, n.d., Unit 2.5).
- Intelligence Events are able to highlight day-to-day abnormalities, allowing a firm to make better marketing decisions as a result of their discovery (Henneberry,2018).
- Low usage or no traffic on a website may suggest that there is a problem with the content or a technical issue with the page, which should be resolved as soon as possible.
- For example, should the business desire to notice really unusualoccurrences in their site traffic, then the alert priority might be set to High.
- Additionally, the Intelligence Events can be configured to use specific parameters or the default value of Automatic Alert.
Bounce rate for all traffic and total sessions are two metrics that Google has pre-configured for automatic alerts in order to track notable variations in traffic patterns (Patel, 2020).
How To Set Up Google Analytics: A 2021 Walkthrough
In today’s digital marketing environment, Google Analytics is a must-have tool for everyone who wants to use data to make better business decisions. We recommend that all of our clients install Google Analytics on their websites, and here is why we recommend it. To assist you in doing the same, we’ll guide you through the steps of setting up Google Analytics on any website so that you can begin using the information to make data-driven marketing decisions for your company. If you are unfamiliar with Google Analytics, we recommend that you read ourIntroduction to Google Analytics, in which we explain what Google Analytics is, what the advantages and limits are, and some of our favorite Google Analytics tips and tricks.
Continue reading this post to make sure that you understand how to set up Google Analytics effectively and efficiently.
Google Analytics Set Up Process
If you’re working with a website platform builder such as Shopify, Wix, or Squarespace, we’ve provided specific instructions in step 4, but we recommend you to read the whole article so that you don’t miss our Pro Tips at the end of the post.
Google Analytics Sign up
To sign up for Google Analytics, you must first have a Gmail account or an email address that is affiliated with Google1. Once you have it, you can go togoogle.com/analytics and select “Start for free” before creating or signing into your Google Account. You will be directed to a welcome screen after signing into Google Analytics, where you can click the “Start measuring” option to begin tracking your website traffic. Following that, you will be sent to the Google Analytics configuration page.
We propose that you create a Google Analytics account with your company name as the account name and then choose your chosen data sharing options.
After you have completed this step, click Next.
Create A Google Analytics Property
This is when things get a bit complicated. Before we go any further, it’s important to note that there are currently two Google Analytics property types in use, as of the publication of this blog post. This is due to the fact that on October 14, 2020, Google announced the release of Google Analytics 4, the next iteration of the popular web analytics tool (GA4). UA is the name of another Google Analytics property type, which is still the most extensively used and supported version of the Google Analytics tracking system.
- We really recommend that you run both Google Analytics Property kinds in parallel, since this will save you time.
- The remainder of this article will be devoted to the configuration of both types of Google Analytics Properties (see Figure 1).
- Give your Google Analytics 4 property a name, such as “GA4 – yourdomain.com,” and double-check that the time zone and currency settings are accurate before starting to track.
- After choosing “Show advanced options,” turn on the switch on the right-hand side of the screen, input your website’s address, and make sure the “Create both a Google Analytics 4 and a Universal Analytics property” and the checkboxes below are chosen on the next screen.
- Following that, you will be asked to complete three optional questions about your company (industry, size, and GA use cases).
It’s a good idea to make a note of your GA4 Measurement ID, which can be found in the top right corner to make subsequent steps easier. It will begin with the letter “G-.” We have obscured ours in order to preserve our privacy.
Get Your Google Analytics Tracking Codes
Following the completion of your Google Analytics account registration and the creation of the two Google Analytics Properties, it is now necessary to obtain your Google Analytics tracking codes. With two Google Analytics properties, we’ll have two tracking codes: one for Google Analytics 4 and another for Universal Analytics.
Google Analytics 4 Tracking Code
To discover your GA4 tracking code, click the admin Gear symbol in the lower left corner, then choose Data Streams and choose the data stream for the correct app or website which will lead you to the Web stream information page from our last screenshot. Observations from an expert: It is possible to have numerous data streams6 in GA4, for example, one for your website and another for your app. Essentially, this is the same as generating a separate Universal Analytics Property for each website or app, but it allows Google Analytics 4 to integrate data from numerous sources much more efficiently.
As a first-time user, make sure “Add new on-page tag” is marked in blue under Tagging instructions, and expand the Global Site Tag (gtag.js) part of the Google Analytics installation instructions.
Copy your Google Analytics Global Site Tag tracking code which will look like this:!
-script async src=”G-XXXXXXXXXXXXXXXXXXXXXXX “/script / scriptwindow.dataLayer = window.dataLayer ||; function gtag()gtag(‘js’, new Date()); / scriptwindow.dataLayer = window.dataLayer ||; / scriptwindow.dataLayer = window.dataLayer Please be sure to replace both occurrences ofG-XXXXXXXXXXXX with your actual Google Analytics 4 measurement ID, or copy and paste your code into a note so you don’t forget where you put it later.
- You’ll require it later on.
- When we move over to the Universal Analytics Property, we will be able to discover the tracking code for both GA4 and Universal Analytics (UA) and transmit data to both.
- Then, beneath the blue “+ Create Property” button, select a property from the dropdown menu.
- Choose the one with the “UA-” in the parentheses as that is your Universal Analytics Property.
Universal Analytics Tracking Code
To locate your Universal Analytics tracking code, also known as your UA code, go to the Google Analytics Admin panel and choose “Tracking Info” from the center (Property) column. After that, select Tracking code from the drop-down menu. Pro Tip: Because your Universal Analytics Property was established at the same time as your Google Analytics 4 Property, the names of the two properties may be confusing at first glance. We propose that you change the name of your property (under Property Settings) in order to distinguish your UA from your GA4 Property.
You will then be provided with your UA tracking ID and a global site tag that looks very similar to gtag.js, but we are only interested in the final line of code before the/script portion.
Pro Tip: This line of code is referred to as the configuration line. We recommend that you copy and paste your Universal Analytics configuration line into a note so that it does not get unintentionally deleted from the clipboard.
Add Google Analytics 4 and Universal Analytics to Global Site Tag (Gtag.js)
Your Universal Analytics tracking code, also known as your UA code, may be found by going to the Google Analytics Admin screen and selecting “Tracking Info” from the center (Property) column. After that, select Tracking code from the drop-down list. A word of caution: Because your Universal Analytics Property and your Google Analytics 4 Property were both established at the same time, it is possible that their names are identical. If you want to distinguish between your UA and your GA4 property, we propose that you change the property name (under Property Settings).
Your UA tracking ID will subsequently be shown, as well as a similar-looking gtag.js global site tag; however, only the final line of code before the/script is relevant to this discussion.
The config line is the name given to this section of code.
Install Google Analytics On Your Website
Having created your tracking code, it’s necessary to actually install Google Analytics on your website so that data may begin to fill within the Google Analytics platform. If you’ve been paying attention, you’ve probably noticed that the screenshots have already instructed you on how to set up Google Analytics on your website. At general, the typical method of implementing your global site tag is to include it in the head of your website’s code. It is beneficial to place your global site tag in the head8 of your website in order to ensure that it is displayed on every page of your website.
– Google Analytics tracking code (gtag.js) – Global site tag “G-XXXXXXXXXXX “/scriptscriptwindow.dataLayer = window.dataLayer ||; function gtag()gtag(‘js’, new Date()); gtag(‘config’,’UA-123456789-1 ‘); gtag(‘config’,’G-UA-123456789-1 ‘); /script title=”G-UA-123456789-1 “/scriptscriptwindow Example Website material that may be seen in the browser /body/html HTML Page Title Head Body While the specific process of inserting your gtag.js code into theheadof your website varies depending on how your website is constructed, the fact remains that once you’ve done so, you’re done!
Google Analytics will begin gathering the most basic of information.
Pro Tip: Those events will need to be tracked, which means you’ll need to set up events9 in Google Analytics.
In addition, most of the main website platforms offer their own connectors to make it easier to install Google Analytics, so we’ve included links to their instructions in the section below as well.
- Installing Google Analytics on Shopify, Wix, Squarespace, Weebly, and WordPress are all possible.
However, it’s important to note that by relying on these integrations, you’re also dependent on the development schedules of each of the platforms in question. There are currently no official Google Analytics 4 properties supported by any of them at the time of this writing. We anticipate that most content management systems (CMS) will add Google Analytics 4 connectors in the next months. Tips from the Pros: In order to provide you better control over when tags are put on your site, we highly recommend installing Google Tag Manager, which is a container tag that gives a web interface rather than having to alter your website code every time you want to insert a new tag.
There is one more step you need to complete in order to ensure that your Google Analytics tag was successfully put on your website: testing.
Verify that Google Analytics is working
Last but not least, when you have completed the installation of Google Analytics on your website, you must ensure that data is being transferred from your website to both of your newly formed Google Analytics Properties. You can use the following steps to ensure that Google Analytics is successfully installed:
- Verify in the source code
- Verify with Google Tag Assistant
- Verify with Real-Time Reports
- And verify with a third-party service.
Verify in the Source Code
Ensure that you check the source code; that you use Google Tag Assistant; that you use Real-Time Reports; and that you check your website. You should have discovered the correct Global Site Tag, but if there are numerous Global Site Tags placed for any reason, simply make sure you can locate your Universal Analytics Tracking ID (UA-123456789-1) and your Google Analytics 4 Measurement ID (UA-123456789-1) (G-XXXXXXXXXX). You should also double-check that your tracking code is situated after the closing/headtag and before the closing/headtag itself.
Verify with Google Tag Assistant
If seeing the source code of your Google Analytics installation is too frightening for you, you can also utilize the free Google Tag Assistant browser plugin to ensure that it is properly configured. Installing this extension is highly recommended since it allows you to quickly check all Google tags and troubleshoot installation difficulties without having to look at the code.
Verify with Real-Time Reports
It is possible that the best method to ensure that your Google Analytics installation is successful is to examine whether data is truly being fed into Google Analytics using the Real-Time reports available in both Universal Analytics and Google Analytics 4.
Google Analytics 4 Real-Time Reports
Log into your freshly formed Google Analytics account in order to check the status of your installation utilizing Real-Time reporting. In Google Analytics 4, choose the clock icon to see a summary of your activities over the previous 30 minutes. This view is intended to provide you with information on how your website is being utilized in real time. You’ll need to open a new browser and navigate to your website, which is the one where you just inserted your tag, in order to validate your installation.
Return to the tab where your Google Analytics 4 Real-Time report is now shown.
If this is the case, you may be certain that your installation is in proper functioning order.
If this is the case, there is most certainly a problem with your installation, since your interaction is not showing up on this page. If you have other individuals looking at your website at the same time as you, you may also see numerous users on your site.
Universal Analytics Real-Time Reports
If you are using Universal Analytics, click on the clock icon and then pick Overview to see data from the last 30 minutes. To begin, open a new browser and navigate to your website or the website on which you have just inserted your Google Analytics code. When you visit your website, you should see at least one user, which indicates that your tag is functioning properly. Check your real-time report again after visiting a different website to see what occurs there. If everything is operating well, you should be able to see a user on the page to which you have visited.
Wrapping Up How To Set Up Google Analytics
To examine the most recent 30 minutes of data in Universal Analytics, click on the clock icon and then on Overview. Using a different browser tab, navigate to your website or the website on which your Google Analytics code has been recently deployed (if applicable). When you visit your website, you should see at least one user, which indicates that your tag is working properly. Check your real-time report again after visiting a different website to see what occurs. If everything is working well, you should be able to see a user on the page you have went to.
- Create a Google Account by visiting the Google Account Help Center. Get to know the newest generation of Google Analytics — the Google Analytics Help Center The new Google Analytics will provide you with the critical information you need to be prepared for what’s ahead in the digital world. – Google’s official blog
- Google Analytics Help Center offers instructions on how to set up analytics for your website (Universal Analytics). Terms of Service | Google Analytics Terms of Service The Google Analytics Help Center explains how Google Analytics is arranged. The Google Analytics Help Center provides instructions on how to add a Google Analytics 4 property (to a site that already has Analytics). Google Analytics Help Center has instructions on how to set up the Analytics global site tag. How to set up event measurement in Google Analytics – Google Analytics Help Center
- Analyze whether or not a web page is using analytics – Google Analytics Help Center