12 Writing and Formatting Tactics That’ll Get Your Longest Posts Read
- Take the inverted pyramid approach to writing each post, paragraph, and sentence.
- Write consistent sections.
- Focus on the first three paragraphs.
- Use a lot of subheads.
- Structure keeping skimmers and scanners in mind.
- Add block quotes.
What are the formats in writing?
What are all the different writing formats? There are four main types of writing: expository, descriptive, persuasive, and narrative.
What are the formatting requirements for content?
8 Tips for Formatting Your Content
- Keep Paragraphs Short.
- Use Bullet Points and Lists When Possible.
- Choose Legible Fonts.
- Use Headings.
- Create Content With the Inverted Triangle in Mind.
- Add Visual Elements to Your Content.
- Make Hyperlinks Easy to Spot.
- Consider Splitting up Big Articles.
How do you write a post format?
Here are my top tips for formatting a blog post that users will actually want to read (or at least skim all the way through).
- Use short sentences and short paragraphs (sorry Dr.
- Use headings.
- Use bulleted or numbered lists.
- Use bold text for memorable phrases.
- Use relevant graphics and images.
- Give photos helpful captions.
What are writing tactics?
Here are 12 of the most effective writing and formatting tactics to give you a head start.
- Take the inverted pyramid approach to writing each post, paragraph, and sentence.
- Write consistent sections.
- Focus on the first three paragraphs.
- Use a lot of subheads.
- Structure keeping skimmers and scanners in mind.
- Add block quotes.
How can you make your writing longer?
How to Make Your Essay Longer The Right Way
- Add Supporting Evidence.
- Ensure that You’ve Included Everything.
- Use Transitional Phrases.
- Use Quotations.
- Take Another Look at Your Outline.
- Review Your Introduction and Conclusion.
- Have Someone Read Your Essay.
- Read Your Essay Aloud.
What is the most common writing format?
APA and MLA are the most common styles to use, but CMS is not unheard of – just not as common for undergrads. CMS is commonly used in traditional book publishing and academic publishing situations, so if you are doing post-graduate writing, it is good to know.
What are the four techniques in writing?
While there are many reasons why you might be putting pen to paper or tapping away on the keyboard, there are really only four main types of writing: expository, descriptive, persuasive, and narrative.
What is the easiest writing format?
If you are writing a standard research paper that reviews sources and presents an argument gleaned from the sources, then MLA is certainly the easiest format. MLA requires a mere block at the top left hand of the page with your name, the date, the course name, and the title of the article centered below it.
What are formatting features?
Document formatting refers to the way a document is laid out on the page —the way it looks and is visually organized—and it addresses things like font selection, font size and presentation (like bold or italics), spacing, margins, alignment, columns, indentation, and lists.
What formatting techniques can be used to enhance readability of your completed document?
Formatting to improve readability
- A clear heading structure with a clear hierarchy of content.
- An easy-to-read font, in 10 or 11 point for body text and maybe a little smaller in tables.
- Good line spacing, ideally about 1.2 line spacing and extra spacing above and below paragraphs.
How do I format a Word document faster?
Ctrl + Shift + S will open the Apply Styles dialog box, where you can choose any style available to the document. (In Word 2003, it will move the focus to the Style box on the Formatting toolbar.)
What is the best blog format?
Our top 10 blog format tips
- Keep sentences and paragraphs short.
- Add strong visuals.
- Break up the text with bullet points.
- Don’t ignore small details.
- Include bold text for emphasis.
- Add a table of contents.
- Include relevant links.
- Highlight your CTA.
How can I become a good blogger?
Blogging Tips for Beginners
- Create blog posts that serve your larger company goals.
- Identify what resonates with your audience.
- Write like you talk.
- Show your personality; don’t tell it.
- Make your point again and again.
- Start with a very specific working title.
- Specific posts should still tie into the bigger picture.
How long should blog posts be?
A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. CoSchedule found posts with around 2,500 words typically rank the best.
15 Blog Formatting Tips to Increase Your Readers’ Time on Page
The way we read has changed. There are no longer any breakfasts spent reading the newspaper at the breakfast table. Today, reading has migrated to the internet — and it is no longer called reading anymore; it is called skimming. For those of you who write for a living, you must be aware of how readers’ brains have evolved in order for them to adjust to our new digital environment. In this way, you’ll be able to create and style your pieces with their requirements in mind—and, if you’re lucky, they might even read all the way through (gasp!
Continue reading to learn our 15 blog formatting suggestions that will make your posts appear and read better than before.
How Blog Reading Is Different from “Regular” Reading
Despite the fact that newspapers are an endangered species, bloggers may still benefit from learning about great practices in journalism. Newspapers make their information concise and to the point. Readers’ interest is captured through exciting headlines and visually appealing photographs; readers’ attention is maintained through the use of concise and easy-to-digest articles. In truth, newspapers maintain an extremely tiny column width in order for readers’ eyes to effortlessly bounce from the end of one line to the beginning of the following line without difficulty.
- People have significantly less tolerance with digital gadgets than they do with actual reading materials, and they are subjected to far greater number of interruptions.
- During the course of their scrolling, they’ll scan the article for anything that piques their attention, so it’s critical to sprinkle your posts with eye-catching information throughout the process.
- Despite the fact that technology is always improving screen readability, reading things online still puts a significant amount of strain on your eyes.
- It is possible that, if your material is properly written and intriguing enough, your postings will be longer than necessary.
- Are you unsure about how to go about it?
- Consider us to be your personal blog stylists.
Top 15 Blog Formatting Best Practices
Your title is your first (and, in some cases, only) opportunity to get the attention of your readers. Don’t spend your time! Formulate an enticing title that summarizes your topic and incorporates your core keyword for search engine optimization purposes (SEO). You shouldn’t use excessive clickbait because readers have become tired of Buzzfeed’s favored strategy, but you should make sure your article title is intriguing enough to draw someone’s attention.
Technically, this is more of a writing method than a formatting advice, but it is so crucial that we couldn’t leave it off of our list of tips. Additionally, the manner you present your title is important – you’ll want to make sure it’s prominently displayed on the page to maximize its impact.
2. Use Headings and Subheadings
Similar to headlines, headers and subheadings are critical in assisting your viewers in understanding precisely what your piece is about (and why they should read it). In fact, they’re perhaps the most important blog formatting tool you have at your disposal. Don’t be afraid to use headers and subheadings in your writing. While you don’t want them to take over the article, you do want to use enough of them to break up any long stretches of text that could otherwise be difficult to read. We at 9 Clouds prefer to utilize a minimum of three heads every post, if not more.
H2 tags, for example, should be larger in size than subtopics, which should be lower in size and put beneath the larger headlines (H3, H4, and so on) to emphasize the higher-level concepts.
3. Choose Killer Images
However, if you had a photo of an actual killer, you would probably get quite a few hits if you used the word “killer” as an adjective rather than a noun. (A killer whale might also be used in this situation.) Seriously, you need to include high-quality photographs in every of your blog entries. With the abundance of free stock picture sites available (as well as the accessibility of your own smartphone camera), there’s really no reason not to. In addition to including a captivating featured image at the top of your article, you should include a few more related photographs if they are appropriate for the topic.
As a matter of fact, research have revealed that postings including photographs of “genuine people” have a 95 percent greater conversion rate than those with stock photographs.
If they don’t make any sense, don’t bother reading them.
4. Constrain Your Column Width
Remember what we mentioned about newspaper stories being purposely chopped short so that the reader’s eye can skim them more easily? Well, remember that as well. The same idea applies to blog postings as it does to other types of writing. Most experts advocate keeping column widths between 55 and 100 characters per line (including spaces), however some experts propose keeping them at 80 characters or less. Keep in mind that your lines will appear longer or shorter based on the font size and type you use, so make the necessary adjustments (see tip6 for more details).
5. Break Up Your Paragraphs
Breaking up your writing into small paragraphs — imagine one to four phrases at a time, at most — is another simple approach to make your information simpler to scan through. However, be sure that none of your paragraphs are more than one phrase in length, since this might make your content appear (and read) choppy.
When in doubt, make the best decision you can. Enter a couple more times between your words if your post appears to be excessively text-heavy at this point. If there is an excessive amount of white space, press Delete. It isn’t rocket science, either.
6. Pick the Perfect Font (and Font Size)
Even if you may adore the fontPapyrus, your readers (and anyone with even a passing interest in typography) will not. Beyond being aesthetically offensive, typefaces such as Papyrus are noisy and distracting, leading readers to concentrate more on the process of reading than on the substance of what they’re reading. Choose a good sans-serif typeface to get the best screen readability possible (think Helvetica vs. Times New Roman). Whichever option you select, make sure it’s consistent with your brand and that you use the same font throughout all of your blog entries.
While you may prefer a smaller, more basic design, many readers may just skip over an article with tiny print on the screen (yes, even if theycanincrease the font size manually).
It goes without saying that you do not want your font size to be so large that it appears infantile on the website.
7. Offer a “Table of Contents”
The majority of readers want to know what they may anticipate before entering into a piece of writing (hence the scrolling-to-the-bottom thing we mentioned earlier). Utilize a logical arrangement for your blog entries to make things easier for your audience to read. Each post should have a defined beginning, middle, and finish, as well as lots of headers and subheadings to guide readers through the writing process. It is convenient to use numbered lists since they immediately show how much of the material is still to be read.
That way, readers may move directly to the areas they are interested in and pass over the sections they are not interested in (instead of skipping over the entire post altogether).
8. Embrace White Space
That’s whitespace, not blue space, not black space, or whatever other color you feel like splattering across the backdrop of your website’s homepage. The use of a bright backdrop on your website may draw attention to it, but it does nothing to benefit your visitors’ eyesight. Even when the text is in a contrasting hue from the backdrop, most colorful backgrounds are difficult to read. White is a nice default color for your website backdrop, while other light colours can be be used in conjunction with it.
If your website is overburdened with text, photos, advertisements, and other information, your visitors will flee – and they will flee quickly. Leave enough breathing room on your site for visitors’ attention to be led to what matters most: the excellent material you have to offer.
9. Nix the Sidebar
What is one method of embracing white space? Remove the sidebar from your page. Isn’t that blasphemy? Despite the fact that sidebars are a regular element for most blogs, they are not required – and, in fact, they may really be detrimental to your conversion rates. It is distracting to include sidebars on a website, especially for new visitors. Unless your sidebar material is extremely intriguing, it’s likely that most users who aren’t ready to convert will just ignore it. You might want to consider doing away with yours entirely.
Nonetheless, don’t accept this at face value!
10. Use Lists
Here’s a quick and easy way to improve the layout of your blog: include more lists. Numbered or bulleted lists are fantastic for a variety of reasons, including the following:
- They draw the reader’s attention
- They serve to break up long passages of material
- And they aid in the comprehension of comparable topics.
Using a numbered list is a good option if you have an easily measurable group of concepts – readers enjoy numbered lists. Bulleted lists, on the other hand, allow you to be more creative. Using unique bullet points to distinguish your blog from others and catch the reader’s attention is one approach to stand out from the crowd.
11. Add Emphasis (the Right Way)
There are other methods for emphasizing words or phrases that you want to draw attention to, but bolded text is the most effective. Although you don’t want to overdo it, bolded text is an important blog formatting advice since it helps skimmers identify your most significant points more quickly and readily when reading your blog. Despite the fact that italics may also be used to highlight concepts, they are more difficult to understand, especially when used across extended phrases or sentences.
Aside from being obnoxious, capital letters are also distracting.
On a side note, never use underline on the internet unless you’re connecting to anything.
Speaking of which, hyperlinks may be a fun and innovative approach to spice up your content and make it more interesting.
12. Include a Block Quote or Two
The usage of a block quote is another effective method of emphasizing text (when done correctly). In the traditional sense, block quotes are supposed to be used for genuine quotations uttered by actual individuals, but many bloggers have begun to employ them as a means of highlighting important themes or provoking thinking. Again, you don’t want to rely on this strategy too much. However, if you want to attract attention to a particularly significant point you’d like to convey, you may do so by utilizing a block quote.
Do you see what we’re talking about? For the record, our block quotes are far more subtle than the majority of them. When it comes to block quotes, the larger and more distinct they are, the less you should use them.)
13. Find Other Ways to Draw Attention
When it comes to attracting the interest of readers, think beyond the box! Of sure, headlines and graphics are important, but they are sometimes overused. Consider utilizing content such as the following to truly get people’s attention:
- Videos, infographics, slideshows, podcasts, tables, charts, and graphs
- Embedded social media (for example, “Click to Tweet” buttons)
- And other media types are permitted.
All of these are terrific strategies for encouraging your readers to not just read, but also engage with your content.
14. Caption Your Images
Here’s a blog formatting suggestion that only a small number of bloggers follow on a regular basis, but one we all should follow more often: utilize image captions. Consider the implications of this. When you’re browsing through a post and come upon a fascinating image, do you stop and look at it for a while? Would you read it if it had a little little paragraph put beneath it, or would you just skip it? We’d do it. And we’re confident that you would as well. Take advantage of this simple, yet little-known method, and you may find yourself with an influx of new readers.
15. Keep It Simple
We know what you’re thinking: we just offered you 14 different methods to style your blog entries, and none of them are very “easy.” However, if you’ve noticed a recurring theme throughout this essay, it’s that you want to make sure you’re only employing these formatting suggestions when absolutely necessary. Do not use them unless they significantly improve the appearance and feel of your site. If you rely on them too heavily, your postings may appear crowded. That’s exactly as horrible as reading a long, uninterrupted passage of text.
Maintain consistency with your brand image, and experiment with different variations on it – you never know what may appeal to your target audience.
Ready for More Blogging Tips?
When it comes to blogging for business, formatting is only one aspect to consider. There are other more factors that contribute to a successful business blog, including correct setup, exceptional content, effective SEO, extensive distribution, and thorough analysis. However, you are not required to find anything out on your own. We’ve written a lot about how to use blogging for business (using, coincidentally, our own business blog).
Paragraphing // Purdue Writing Lab
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Paragraphing (Length Consistency)
ConclusionThe objective of this handout is to provide some fundamental instruction and suggestions on how to write intelligible and logical paragraphs. Paragraphs are thinking units that have a single well-developed concept at the heart of them.
The following are some general guidelines to follow while writing paragraphs. As your writing skills grow, you will be able to deviate from these “rules” in order to satisfy your personal requirements. Until then, the following tips may be useful.
- Only one key concept should be included in each paragraph. Aim for three to five sentences every paragraph, or more if possible. Include around two handwritten or three typed paragraphs on each page
- And Make the length of your paragraphs proportional to the length of your document. Using shorter paragraphs for shorter papers and larger paragraphs for lengthier papers makes sense because paragraphs do less labor in shorter documents. Look at whether your small paragraphs are truly sections of a bigger paragraph—and so may be merged together—or whether you can add details to support each argument, thereby making each paragraph into a more fully formed paragraph.
Examining your work will allow you to determine whether or not your paragraphs are balanced.
Some balanced pages:
Balance in the paragraph
Unbalanced pages with ideas not equally developed:
Paragraphs that are unbalanced Make use of the following diagrams to help you structure your work by placing one important concept in each of the boxes. Use as many pages and boxes as you need to get the job done. Graphics to Aid in the Maintenance of Balance and Organization
How Long Should Your Blog Post Be? A Writer’s Guide
One of my blogging friends approached me recently when we were at a meetup with a bunch of bloggers and said, “What do you think is the ideal length for a blog post?” “How lengthy should my blog postings be?” you might wonder. Christian Shnettelker captured this image. When it comes to blogging, almost all of us would like to see more of the following: It is critical for authors who want to grow their online audience to understand how to produce excellent blog entries. Although you may have been blogging for a long time, it might be tough to determine what your audience actually wants, particularly when it comes to blog length.
Myth: “When it comes to blog posts, shorter is better.”
Numerous “professional” bloggers continue to spread the idea that “shorter is better,” and that blog entries should never be longer than 600 words in length. They argue that internet visitors have short attention spans and don’t want to read lengthy articles on a variety of topics. According to some, the only way to attract more readers is to publish blogs that are concise and to the point. Don’t pay attention to them. To be quite honest, during the first five years that I blogged, I believed this urban legend.
In fact, some of my most popular blog entries have been more than 1,500 words in total length.
3 Perfect Lengths for Blog Posts
So, what is the ideal length in this case? It all depends on the situation. A variety of lengths have been tried, ranging from 100 word mini-posts to 2,000 word encyclopedia pages and everything in between. Depending on what you want to accomplish with your blog, each has its own set of perks and disadvantages. Do you still not believe me? Here is the information. With that in mind, allow me to ask you three questions about your blog and what you hope to achieve with it.
Do you want more comments on your blog?
Then, shorter is typically better, especially if your piece is primarily concerned with soliciting questions from your viewers and stimulating conversation. Tip for bloggers: Do you want more comments on your blog? You should try to write brief, discussion-based pieces that are no more than 275 words in length. (Would you want to share that on Twitter?) For example, this post is only 275 words long, yet it has received more than 300 comments. As another example, consider a writing prompt such as this one, in which the primary goal is to elicit conversation.
They also have a difficult time ranking on search engines and are therefore detrimental to SEO.
For those of you who are attempting to establish an audience, I would not advocate concentrating entirely on short pieces. When trying to increase connection with your readers, though, writing something brief may be a good option for you.
Do you want more social media shares?
When I originally launched my blog, The Write Practice, I was overjoyed if any of my pieces received more than 10 shares on social media sites such as Twitter and Facebook. Now, if our postings don’t receive more than 100 total shares, I’ll be quite dissatisfied. In my experience, the number of social media shares you receive is determined by a variety of factors, including the topic of your post, the quality of your postings, and the size of your current following. What is the relationship between length and social shares?
Attempt to write blog entries that are between 600 and 1,250 words in length.
Medium-length postings are also beneficial for search engine optimization and for stimulating debate.
Do you want more traffic from Google for your blog?
Who doesn’t want increased visitors to their website, Google? Over the course of one month, I went from receiving only a trickle of new visitors from Google to receiving more than 1,000 new readers every day. Of course, I was delighted at the time. But it wasn’t until later that I realized the cause of all the increased attention had been a guest article I’d published nearly two years before. Well, that’s life. It is difficult to master Search Engine Optimization (SEO), and while the benefits for doing so correctly may be incredibly great, concentrating too much on it can be a tremendous waste of time and resources.
Blogging Suggestion: Do you want to get more Google traffic?
(Would you want to share that on Twitter?) Long, authoritative postings are highly regarded by search engines, especially when they are focused on solving a real problem for users.
So How Long DoYouWant Your Blog Post to Be?
Briefly stated, the following are some common blog post lengths to help you determine your own ideal post length:
- Between 75 to 300 words. Posts that are really brief are the most effective for stimulating debate. They seldom receive many shares on social media, and they are detrimental to SEO, but if you want a large number of comments, create short pieces of 300-600 words in length. Many “professional” writers advocate that you keep your blog posts to a set length. This is a good middle-of-the-road option for social sharing and comments. 750 words is just too short to garner any authority or affection from search engines. According to professional journalism, particularly newspapers, this is the industry standard length. I’ve found that between 1000 to 1500 words is a decent length for gaining links from other blogs and for sharing on social media. You’ll receive fewer comments if your article is this long, but you’ll get a lot more shares on social media, especially if you’ve followed the advice above and created a piece that genuinely solves an issue for someone. That being said, I’ve published pieces this length and had more than 100 comments, so it truly depends on the content and your audience
- 2,450 words is a good starting point. The articles with the top Google rankings are typically 2,450 words in length. If you want to rank highly on search engines (and consequently attract thousands of new readers each month), this is the optimal length for your writing. Keep in mind, nevertheless, that you should write on a topic that people are actively looking for. To write a book-length blog article about something that no one ever looks for would be a waste of time.
To summarize, larger content is often more effective for social sharing and SEO, and shorter content is typically more effective for garnering more comments.
Best Blogging Platforms for YOUR Content
No matter how well you write, if you’re publishing your blog on an unprofessional platform like Blogger, WordPress.com, or Wix, you’ll still lose traffic and engagement as a result of the length of your post.
Hosting your blog on a professional platform is one of the most effective things you can do to ensure that your material is properly showcased. After over a decade of professional blogging, I’ve discovered that there are two platforms that are the most effective:
- WordPress on a self-hosted server with the Divi theme. WordPress is a fantastic blogging program that is created for search engine optimization and has a large, active community of developers who are always releasing new free and paid plugins. Divi is a premium drag-and-drop theme for the WordPress platform that makes it simple to construct a visually appealing website. Here at the Write Practice, we utilize WordPress and the Divi theme. Visit this page for my whole evaluation of building your author website with them, or get started right now withWordPress on Bluehost and then download Divi from this page
- Squarespace. Squarespace makes it very simple to design visually appealing websites. You have far less control over the design and functionality of the site than you have with WordPress through Bluehost, but it is a little easier to figure out than WordPress. Here’s how you get started with Squarespace.
More information on the finest blogging platforms for your material can be found in my comprehensive guide, Building an Author Website, which can be found here.
Write the Length You Want
You shouldn’t be scared to write blogs that are 2,000 words or more if the inspiration strikes you. But don’t feel terrible if you want to create a post that is just 200 words long; that’s perfectly OK. Keep in mind the benefits that a certain article length will likely bring to your site, and experiment with different lengths to best serve your visitors. But, most importantly, remember to have a good time! What are your thoughts? What is the average length of your blog posts?
Today, attempt to write a short blog post based on a debate that is no more than 275 words. Once it is published, why not post a link to it in the comments area of this page? And, if you decide to share, be sure to visit a couple of your other Write Practice readers’ blogs and leave comments on their posts! Joe Bunting is an author and the founder of the online community The Write Practice. He is also the author of the forthcoming bookCrowdsourcing Paris, which is a true-life adventure narrative set in France that he is now working on.
You may find him on Instagram (@jhbunting).
Joe may be reserved here.
How to Write a Blog Post: Our Step-by-Step Formatting Process
If content is king, consistency is queen, according to the adage. This nicely defines the objective of my post today, which is to demonstrate the necessity of consistency in your blogging process in order to extract the most value possible out of each post you write. Not only can you create and style your blog entries in such a manner as to captivate your readers and keep their attention, but you can also improve the SEO of your website as a result of using these techniques. What are you talking about?!
- This isn’t a joke.
- We’ve found this to be highly beneficial in terms of building our online presence and bringing in high-quality website traffic.
- You got it.
Research your topic.
Looking at how other professionals approach your blog topic (if you don’t already have one in mind) is a terrific method to get ideas for how you should approach your own issue. Take a look at some of the other articles on the internet and ask yourself the following questions:
- What is the date of the post? If it’s older than, say, 2006, you should probably go on. Since then, a great deal has changed. I personally try to check at entries produced within the previous 2 years, depending on the popularity of the issue, in order to keep up with what’s new. What was the most crucial information that they included? This may assist you in understanding what is pertinent to your topic as well as what others are searching for on the internet
- And What method did they use to segment the information? Steps, reasons, advantages and disadvantages, bulleted and numbered lists, comparative charts, graphs.these are all examples of how many writers arrange the content of blog posts. Observing how other professionals separate material might help you come up with ideas for how to segment your content the most effectively. Maintain the perspective that what matters isn’t always what is done, but how it is done
- Therefore, whether you follow a traditional strategy, mix and match, or design your own manner, do what works best for your material. What type of supporting evidence did they provide to back up their claims? Did they make use of statistics to support their arguments? Possibly, they employed a case study or relied on their own industry knowledge to provide supporting information for the article. Find out what’s out there and what would perform well in your topic by conducting research on it
- What sources did they use? To determine the reliability of a source, look at its website. reputable sites such as HubSpot, Forbes, Smart Insights, and Business2Community are available, and they often provide more materials that are more relevant to your issue.
While conducting your research, make a note of any interesting ideas or resources you come across, and as you bookmark essential references, consider sharing them on your social media accounts if you believe your followers will be interested.
Not only does this provide you with an opportunity to network with individuals in your profession, but it also serves as a wonderful tool to “record” your connections in case you need them later on.
Create an outline.
This is a really basic situation. Create an outline for what you intend to write about in your blog post, including the following points:
- The things you’d like to include in your blog post are as follows: Arguments in support of those points, as well as references to those arguments Concepts for possible pictures and data to include in your article
- Blog entries you’ve authored
- And website offers you’d want to include in your piece
This assists you in getting all of the “big picture” information out of your head and onto your computer screen. It is really therapeutic if you are at all visual and organized like I am, therefore I highly recommend you try it. Don’t be scared to go one step further and allow ideas for future blog entries to come to you while you’re going through this stage of the process. Just don’t forget to jot them down somewhere. That can happen from time to time.
Time to get it all out.
That would be a preliminary draft of your blog article, to be precise!
Once you’ve completed your plan, you may begin free-writing. Make no effort to correct any errors in grammar, punctuation, or sentence structure. Make a deliberate effort to maintain your flow in line with your plan by typing the first few words and phrases that spring to mind while thinking about your subject matter.
If you have difficulty with spelling and grammar, you should consider completing your free-writing in Microsoft Word, which has the greatest spell-checking facilities available. Are you a fan of Google Drive? I’m in the same boat. If you’d rather to create a Google Doc, go ahead and do so. It contains the same spell-checking facilities as the previous version, thus. Po-tay-to, Po-tah-to is pronounced. There’s also the free edition of Grammarly, which may assist you with spelling and grammatical mistakes.
Try to keep your essay to a maximum of 200 words in length. Many experts recommend restricting it to a maximum of 500 words in length. Recently, we’ve come to the conclusion that having more words doesn’t always hurt. Some of our longer pieces go far above the 500-word limit, but since they’re packed with so much content, they should continue to acquire traction in search engines for quite some time. Regardless, writing really long and thorough pieces may be a daunting task, so starting with 500 words is a decent place to start if you don’t want to get eaten alive by the entire process of writing.
Format your content.
Make certain that you begin your article with a summary of the topics you’ll be addressing. This informs your reader of the benefits they will receive if they read your article. If you think about it from the perspective of a “inverted pyramid,” would they get the correct information with only one paragraph?
Properly-Formatted Page Titles
If you want people to read your piece, your title should introduce them to your topic while also creating a feeling of urgency to get them to do so. Remember, each blog post on your website serves as an extra “door” for your online prospects to enter your website, so make sure the title of each article is one that they simply must click on. StoryBase.com is one of my favorite resources for quickly creating a catchy title. By using this platform, you may input keywords that are relevant to your issue and receive a list of searches that are made on those phrases each month.
Please feel free to have a look.
Consider the following example: Capitalize each word that is not a connecting word and all words that are more than five characters long.
If it doesn’t float your boat, that’s perfectly OK with me. Whatever you pick, make sure that all of your titles are structured consistently across the article you’re writing as well as throughout the rest of your website. You might want to consider creating a cheat sheet for yourself for this.
A Solid Closer
Include a concluding paragraph in which you summarize your essay by restating your “thesis,” to use the term. As a bonus, provide links to previous blog entries you or other experts have published so that your readers know where they can go to get extra material they may find fascinating. Use this space to provide links to any related downloadable information or offers available on your website, in order to keep your readers engaged with your company and moving through your website. You may use this chance to introduce what you’re working on and generate excitement even if you don’t have anything ready to release right now.
Formatting for the Web
You may now start working on turning your post into a well-polished piece of online content that your viewers will find difficult to refuse. Begin by pasting your document into a new draft in WordPress and starting to format your material. Throughout your first draft, keep an eye out for opportunities to provide essential information in the form of subheadings, bulleted or numbered lists, and bold phrases. If necessary, refer back to your outline to familiarise yourself with the most crucial material you’d like to emphasize in your presentation.
- Break up your information into fewer paragraphs to make it simpler to read and understand your content.
- Because, you know, people are busy, right?
- They’ll be grateful to you for it.
- “Does it appear to be overly cluttered or text-heavy?” You should go back and revise what you’ve got so that it is more in line with your objectives for the article if the answers to these questions do not coincide with what you want to achieve.
Including a subheading after two or three paragraphs helps to break up your material so that readers can simply jump to the information they are most interested in reading. If your subheadings are simply a few words or a few partial phrases, style them the same way you would your page title to make them stand out. In most cases, if your subheadings are a whole sentence, you’ll punctuate and capitalize them the same way you would a full sentence, unless it’s a question, in which case it’ll be formatted as a question, as you might expect.
Whatever format you use, be sure that your headlines are consistent!
Don’t forget to utilize H-tags for your headers to make them stand out aesthetically and to help them rank higher in search results.
Videos, Pictures and Graphics
If you’re included videos in your article, make sure they’re at least 560 pixels wide and have been embedded from the YouTube channel. Why? Rather than listing all of the advantages and disadvantages, I’ll defer to the professionals at WPBegginer.com to explain. When it comes to photographs, there is a great deal to consider. If you want to make your article more interesting, you’ll want to include some relevant yet captivating graphics.
You may either utilize stock images or snap your own screenshots and photographs for this purpose. In either case, the following guidelines should be followed while selecting and formatting images for your post:
Tips for Your Imagery
Utilize the captioning capabilities of WordPress to further expound on your arguments if you’re utilizing photographs or screenshots to support your writing. Just solid SEO technique, in other words.
Images should never be linked to a larger image unless they are required to illustrate more details in the original image (i.e. graphs, infographics, etc.). In the event that you’re attaching a photo to an external source, ensure sure the link opens in a new tab as an attached file rather than redirecting to another website. Right? You don’t want to reduce the amount of time your readers spend on your website by redirecting them to another site, do you?
All photographs, with the exception of those that are purely aesthetic, should have alt tags. Over-optimization of your website may result in a penalty from search engines. (If you’re wondering what alt tags are, read on.) Remember when you hover your mouse pointer over an image and a small yellow box with words appears? That’s what I’m talking about. That’s your alt tag, by the way.)
Use descriptive titles to identify your photographs in a way that is both logical and descriptive of the image subject. It is also important for the picture title to be consistent with the keywords and content on the page where your image is shown. Then utilize the Alt tags to highlight critical key phrases that you’d like to appear for in order to help you rank higher in search engine results, as seen below.
If at all feasible, all of the photos that appear in your article should be formatted to the same width and height. In addition, if the majority of your photographs are horizontal, be sure you include horizontal images throughout your content.
If you are utilizing photographs and/or charts from another source, include a credit for the images in the description and a link to the source’s original website.
It is not acceptable to steal photographs from Google at any time. Although there is a “labeled for reuse” setting that you may use to view what’s accessible on Google for public use, it’s still a crap shot, even with that setting. You are free to utilize some of the free stock picture platforms available, but you must be aware of the labels for commercial use that appear on every single image that you download before you use it. Some publications are subject to editorial limitations.
If you’re capturing screenshots of websites to include in your article, be sure to include a link to the page where you obtained the screenshot from in your post. Make certain that the webpage opens in a new tab once more.
What are the most important keywords associated with your blog post topic? For example, “how to create a blog post” would be the keywords for this particular article.
If you just have one or two keywords, they might be a single word, a phrase, or a question. Optimize your page by include them in the title (of your blog post), the meta description, your headers and subheadings, and the body of the page whenever it is possible.
The Final Polish
Ensure that your article does not have any spelling or grammar issues at this point by reading it through many times. In the case of WordPress, you should be able to see the obvious errors rather simply if you have Grammarly installed on your browser. If you don’t have one, you may use their online editing tool to check your document for errors and provide recommendations.
Read it aloud.
Because I am well aware that my writing voice does not necessarily correspond to my reading voice, I always read my pieces aloud to ensure that they do not seem cheesy and that they really make sense.
Include a call-to action.
Earlier, I discussed the importance of incorporating downloadable material or website services in your closing paragraphs. If you want to encourage visitors to discover more about your website’s offers, you may include advertisements at the conclusion of your blog article. On our blog entries and across our website, we market our website offers through the usage of a WordPress plugin called AdRotate Pro, which we developed. All that is required is that we generate an advertisement for the offering using the plugin and insert the corresponding advertisement ID into a custom field on the back end of the article in WordPress on the front end.
Normally, a snapshot of what it looks like on the front end would be included here, but you’ll have to wait until the conclusion of this blog post to see it for yourself.
Add a “Read More” tag.
Move your mouse to the space following your first paragraph in your WordPress draft and click the “Read More” button to insert a “Read More” tag, which can be found in the formatting toolbar: If you don’t see one, you can create one by pasting the following HTML code into the Text tab of your blog draft:! –more– This notifies the main blog page (the page on your website that includes all of your blog entries) when to stop pulling in the text for each article and where to put a “Read More” link for visitors to click on in order to read the whole post, depending on the programming built into your blog section: An arrow in red indicates where the “Read More” tag was inserted inside the blog post content, and the material pulled in to be featured on the main blog page comes to an end at this point.
Choose your categories.
Whatever categories you have created and whatever method you use to categorize your articles, make sure you pick them before publishing so that your website operates and/or appears the way you want it to. Ours are used to assist visitors in sorting through the subjects we cover on our main blog page, which includes: Our website users would not be able to discover the post by sorting by category if we did not assign the appropriate categories to the articles. That does not imply that it is not present; rather, it just indicates that it is more difficult to locate.
Make use of social media to promote your posts!
You got this!
Okay, so what is the point of this whole thing again? There are a variety of causes for this:
- In order to get the most out of each blog article you publish, you should: To acquire the confidence and respect of your readers, optimize your content by including the facts they want to know the most right up front
- To improve your search engine optimization
And, more importantly, how does all of this benefit your company? Obtaining leads is what we do. To put this much work into each post may seem like a lot at first, but after you get the hang of it, it won’t feel like much of an effort at all. In addition, following this procedure allows you to publish your content and then sit back and watch as it works its magic to drive visitors to your website from other websites. All that is required is that you give it the time it need to get traction on the internet.
Please don’t hesitate to save this piece if you find yourself needing to refer back to it as your blog writing routine evolves.
A Simple Plan for Writing One Powerful Piece of Content Each Week
Dear epicarticle writer, how are you doing this morning? That’s correct, I’m speaking directly to you. You create content in order to attract new prospects and to establish trust with them — word by word — so that you can get down to the business of doing business. And you do it all while wearing your slippers. Because, after all, shoes aren’t required in our society. Despite the fact that your shoes are fuzzy, your words must be continuously outstanding. The core of every internet company is consistently strong content that attracts and retains an audience.
One alternative is to consume copious amounts of caffeine and stay up late the night before you publish your piece, stifling yawns and squinting to see what you’re typing on your computer screen.
Sounds wonderful, doesn’t it?
Quality over quantity
The goal for your first few months here is to publish one weekly piece that will draw attention, build your authority, and inspire people to spread the word about your work. And bear in mind that Brian Clark started Copyblogger by publishing two pieces each week at the beginning of the journey. It all starts with the first morning.
Morning 1: Start with a mind-mapping tool
Do you have your slippers on? What’s your favorite beverage to have at your side? It’s time to get things started. Begin by considering your issue and the way you will take to approaching it from different perspectives. Launch your mind-mapping tool, or simply sit down with some paper and your favorite pen, and prepare to start writing. Your title is the most significant collection of words in your article, so devote lots of effort to developing one that will attract the attention you desire to your content.
- From there, you may create subheads that are related to each other.
- It is important that your subheads be informative enough that someone perusing your article will comprehend the substance of what you are writing about.
- That concludes the first day’s activities.
- You should now proceed with the remainder of your day and prepare for tomorrow, which will be a difficult one.
Interested in discovering how to make content marketing profitable for your company? Download our free guide, How to Build an Audience that Builds Your Business, to learn how to do just that.
Morning 2: Time to fill in the details
It’s possible that you’ll require an additional serving of your favorite beverage for today’s assignment. Today you’ll be filling in the gaps left by the outline you prepared yesterday and writing the remainder of your article. Even so, keep those slippers on your feet. You must be comfortable in order to do your duties effectively. Looking through the headline and subheads you produced yesterday is the first thing you should do today to get things started. Do they still make any sense to you?
- Are you looking forward to filling in the gaps that have been left?
- Reinforce the fundamental framework of your article so that you have something to hang the remainder of your words on.
- “It’s not a competition.” It is, in fact, the case at this point.
- Fill in the blanks with your first paragraph.
- Fill in the blanks under your subheads with specifics.
Why are you moving so quickly?
You should not censor your ideas; instead, you should record them.
After that, find an image to use as a background for your article before you finish up for the day.
Sign up for my free visual content marketing class to learn more about how to include photos into your content marketing strategy.
Concentrate on anything else, have a good night’s sleep, and plan to return to your article in the morning with fresh eyes to give it one final review.
Morning 3: Edit, massage, and tweak
On day three, you’ll wake up feeling rejuvenated, put on your slippers, and pour another cup of your favorite beverage. Day four will be similar. Set aside some time to sit down at your computer and finish up your draft post. Take a look at it again to see how it seems now. Better better, read it aloud in a monotone voice to ensure that it still makes sense and sounds excellent, even if there is no inflection in the voice. Copy should be edited, rewritten, and rearranged as needed. Continue to read and make adjustments until everything is absolutely perfect.
Where possible, use bulleted lists to break up the text.
Excerpts should be enclosed in block quotes. Long paragraphs should be broken up into smaller sections to make them simpler to read on a computer screen. Before you submit it for publication, run it through this checklist to ensure that you can respond “yes” to all of the questions:
- Is the title enough to make people stop and think? On its own, does the image pique your interest? How well do your subheadings express your tale on their own? Have you posed a thought-provoking question at the conclusion to elicit comments and discussion? Was there a call to action for a product, a service, or your email list that you included?
Morning 4: Publication and promotion day
Morning four finds you back in your slippers, able to take pleasure in the rewards of your effort. However, your work isn’t over yet, so don’t get too comfortable just yet. The day after publication is promotion day. This post, on which you spent three days working, deserves to be read, and it is your responsibility to see that it does. Did you write a post that was particularly memorable? Then consider talking about it with other content marketers about your experience. If it is suitable, request that they distribute it to their respective audiences.
The key to manageable content creation
The task of writing epic pieces week after week is difficult, but spreading the workload across multiple days will make it more feasible. Making time in your schedule to take a break from your post can help you become a more effective editor. In addition, performing it all in your slippers will make you feel like the ruler of your own little kingdom!