What to do with your old blog posts?
- You can use content from a pre-existing blog post and turn it into a podcast, video, infographic or slideshow. That not only allows you to give your old content a fresh spin, but you can publish it on various websites with a link back to your site, delivering thousands more eyeballs to your content.
Why you should update old blog posts?
When you leave your old blog posts to languish and decay, you’re essentially wasting the time and money you invested in getting those posts published. Instead, you should spend a few hours updating those old posts to make those investments continue to earn money for your business.
How can I improve my old blog posts?
25 Ways To Update Old Blog Posts for SEO
- Consolidate mid-performing content.
- Add the current year to your heading tag.
- Update meta tags for keywords with a low CTR.
- Answer “people also ask” questions.
- Improve your search intent match.
- Add internal links to recent content.
- Link to new research studies.
How often should you update old blog posts?
Once, twice, three times a blog post For those who are new to the blogging game, we can give you a pretty straightforward answer as to how often blogs should be updated. You should aim to post at least once a week — and at the same time each week.
How do you grow your SEO traffic by updating your old content?
How Will You Improve Your Old Content?
- Collect your data points.
- Determine which content to update.
- Redo your keyword research.
- Don’t forget about search intent.
- Improve your headlines.
- Update the post content.
- Check on your on-page SEO.
- Pay attention to your CTAs.
Should I republish old blog posts?
Your old blog posts may include outdated photos and even lingo that isn’t used anymore. To prevent your new readers from coming across outdated content, you should give these posts an update and then republish them. You’ll especially want to update your old blog posts that still get a lot of traffic.
Should you archive old blog posts?
Archiving not only helps you keep your pages from getting cluttered. It also helps your visitors an easy medium for finding topics that they need without having to dig through page after page of content.
What do you do with old blog content?
Add the latest information to the blog
- Study what your competitors have covered in their posts.
- Check that all the links point to the appropriate blog/source.
- Replace links to old stats/data with the latest ones.
- Remove parts of the content which you find no longer relevant.
- Add the latest content to the blog.
How do you rank in old content?
The key to ranking your old, outdated content is to first focus on the content that used to rank but doesn’t anymore. Once you fix those pages, you should see results within a month or two. From there, you can then focus on pages that have a high impression count but a low click count.
How do I update my blog content?
Edit a post
- Sign in to Blogger.
- Under the name of a blog, click Posts.
- Click the title of the post.
- Make your changes. To check how your post will look when it’s published, click Preview.
- For posts that: Have been published: Click Update or Revert to draft. Haven’t been published: Click Publish or Save.
How do you republish old blog posts?
Republish the post Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. Finally, change the publish date to the current date and hit update.
Can you repost blog content?
If the content is yours, you can generally repost it without issues. If the content is not yours, you may need permission from the person who created it. If they’re a writer who wrote it under contract for you, chances are you own the copyright for it and can do whatever you want with it.
How can I find an old blog post?
How to Find Old, Deleted Websites or Blog Posts: WayBack Machine and Google’s Cache (video)
- Two Ways to Find Oldies.
- TRAINING. For training (seminars, workshops, or Webinars), visit http://PeggyDuncan.eventbrite.com.
- SUBSCRIBE TO MY eNEWS.
Should you update blog posts?
It’s the idea of working smarter rather than harder. Using less energy than it would take to produce a completely new blog post, you can update your old posts and help them earn even more traffic, social media shares, and maybe even more money. This works, first and foremost, because Google values freshness.
What are the best SEO strategies?
Check out these seven simple ways to build a strong SEO strategy:
- Know Your Keywords. First things first.
- Write High Quality Content (Naturally)
- Use Keywords in Your Website Page URLs.
- Don’t Overlook Page Titles.
- Review Every Page for Additional Keyword Placement.
- Improve User Experience.
- Hire an Expert.
How can I improve my article for SEO?
5 tips for increasing your article’s search engine discoverability
- Create a search engine friendly title. Include 1-2 keywords related to your topic.
- Optimize your abstract. Place essential findings and keywords in the first two sentences of your abstract.
- Use keywords throughout your article.
- Be consistent.
- Build links.
Why Blog? The Benefits of Blogging for Business and Marketing
It’s never been a better moment for businesses to incorporate blogging into their overall marketing plan, thanks to the over 4 billion individuals who are presently connected to the internet throughout the world. Non-stop blog posts not only increase website traffic and help you sell your products and services, but they also assist you in building trust with your future clients. As a result of this piece, we’ll go over the numerous advantages of blogging for business, as well as the steps you can take to begin writing useful material that will attract inbound links and visitors to your website.
What is business blogging?
Business blogging is a marketing strategy that makes use of the internet to increase the visibility of a company’s online presence. A business blog is a marketing channel (together with social media, direct mail, email marketing, and other similar channels) that assists in the growth of a company.
The Benefits of Blogging for Business
Many individuals wonder whether blogging will still be worthwhile in 2021 after beginning a business in the first place. Answer in a nutshell: Yes! Here are the reasons why we believe this to be the case.
1. It helps drive traffic to your website.
Raise your hand if you want more visits to your website. Yeah, that’s what I thought. Consider the following methods of attracting visitors to your website:
- They could just put your name into their browser, but it would only be for people who are already familiar with you. They are aware of your existence, you are on their radar, and this does nothing to assist you in obtaining additional traffic on top of what you are already receiving. Purchase an email list (don’t do it! ), blast the list, and hope some people open and click through on the emails is one way to pay for traffic. However, that is both expensive and, as you may be aware, unlawful. You may buy traffic by running a large number of sponsored advertisements, which is not unlawful but is still extremely expensive. And as soon as you run out of money, your traffic stops arriving as well
They could just put your name into their browser, but it would only be for people who are already familiar with you and your company. They are aware of your existence, you are on their radar, and this does nothing to assist you in obtaining additional traffic on top of the existing traffic. You may pay for traffic by purchasing an email list (don’t do it! ), blasting the list, and hope that some people open and click through on the emails you send. However, that is both expensive and, as you may be aware, unlawful.
And as soon as you run out of money, the traffic stops arriving as well;
2. You can repurpose blog content for social media.
Writing blog posts for your company may also assist you in being noticed on social media platforms. You’re generating material that people can share on social media networks like Twitter, LinkedIn, Facebook, and Pinterest with each new piece you write, which helps expose your company to a new audience that may not be familiar with it yet. Blog material also contributes to the maintenance of your social media presence. Instead than constantly asking your social media manager to develop fresh new material for social media (or generating that content yourself), your blog may function as a store of previously created information for social media.
I must say that it is a really synergistic connection.
3. It helps convert traffic into leads.
Writing blog posts for your company may also help you become more visible on social media platforms. Create material that people can share on social networks such as Twitter, LinkedIn, Facebook and Pinterest with each new piece you publish. This increases the exposure of your company to a new audience that may not be familiar with it previously. Maintaining your social media presence with blog material is also beneficial. As an alternative to constantly asking your social media manager to develop fresh new material for social media (or generating that content yourself), your blog might act as a store of previously published information.
Using blog material, you’re expanding your social reach while also bringing new website traffic to your blog through your social media platforms. I must admit that it is a really synergistic connection.
- A visitor arrives to the website
- A free offer is presented to the visitor in the form of a call-to-action. Visitors respond to call-to-action buttons by seeing a landing page that has a form for them to complete with their personal information. Filling up the form and submitting information results in the visitor receiving the free gift.
a website visitor arrives; A free offer is presented to the visitor in the form of a call-to-action button. Upon clicking on the CTA, the visitor is sent to a landing page, which has an information-gathering form for them to fill out. Upon submitting information to the website, a visitor will be notified of the free offer.
4. It drives long-term results.
The finest business blogs include answers to frequently asked questions by their followers and clients. As a result of your regular creation of quality content or articles for your target audience, you will become recognized as an industry leader or expert in their eyes. Can you image the impact of providing a consumer a link to an instructive blog article you made in order to explain things up for him or her? Alternatively, consider how many more deals a salesperson could complete if their prospects discovered blog material produced by the salesperson themselves.
It may be used to assess the effectiveness of sales enablement efforts.
Consider the following:
- Consider the scenario in which prospects discover solutions to their everyday questions through blog entries authored by employees at your organization. It’s lot more probable that they’ll believe what you have to say in such situation, since they’ve already benefited from your assistance — even before they were interested in purchasing anything from you. Prospects who have been reading your blog entries are more likely to enter the sales funnel with a greater understanding of your products and services, your position in the market, and your industry than other prospects. That results in a considerably more fruitful sales interaction than one that takes place between two complete strangers, for example. Salespeople who come into certain questions that need an in-depth explanation or a recorded response can refer to an archive of blog entries for assistance. Furthermore, rather of having to produce assets from start, these articles present the salesperson as an invaluable resource for their prospect, therefore fostering trust between both parties during the sales process.
5. Blogging helps with link building.
Inbound links, often known as backlinks, are one of the 200 criteria taken into account by the Google algorithm when ranking a website on its search engine result page. Backlinks are considered to be the third most important aspect in search engine optimization by many professionals and small company owners, as well. Despite the fact that developing inbound links is critical, 41 percent of SEO specialists believe that link building is the most difficult aspect of search engine optimization. The more articles you write that are useful not just to your potential consumers, but also to other organizations that your target audience considers to be industry leaders, the more likely it is that you will receive relevant connections.
Furthermore, it communicates to Google that you are a reliable source of information and an authority in your field.
6. It drives long-term results.
The ability to travel to Hawaii, work out at the gym, and sleep for as many hours as you want while still being able to increase traffic to your website would be amazing. However, there is good news! That is exactly what blogging accomplishes, mostly through the use of search engines. Here’s what I’m talking about: Consider the following scenario: you set aside an hour on Sunday to write and publish a blog article. Consider the following scenario: your blog post has 100 views and ten leads on Monday.
- However, after a couple of days, the most of the attention generated by that post has died down, and you’ve received 150 views and 15 leads.
- Because that blog article has now risen in the search engine rankings, you can expect to continue to receive visitors from it for the foreseeable future (days, weeks, months, and years).
- This means that the work you put out yesterday might result in hundreds of thousands of views and leads in the near future.
- Because of business concepts such as affiliate marketing, you may earn money from blogging on virtually any topic, from cosmetics and beauty to camping and motorcycling to travel and adventure sports.
- There are many different types of affiliate programs available.
- More than half of the traffic generated on the Hubspot blog each month originates from posts that were published in the preceding month or two.
- The same is true for leads created in a given month – over 90 percent of the leads we get each month originate from blog entries that were published in prior months, according to our data.
- These sorts of blog postings are referred to as “compounding” posts.
- We discovered via our study that around one out of every ten blog articles ends up becoming a compounding blog post.
While you may not see immediate results, over time, you will be able to count on a predictable amount of traffic and leads for your business without having to make any additional resource investments because the work to generate that traffic and those leads has already been completed by the search engine optimization team.
More information on the long-term impact of blogging and how to reap even greater advantages from blog entries that are ranking in organic search for your business can be found in “The Blogging Tactic No One Is Talking About: Optimizing the Past,” which can be found here.
7. It helps you share company news.
Another advantage that blogging provides to both large and small businesses is that it provides a platform for them to communicate corporate news and tales. It is possible for blogs to feature not just content, but also news that highlights the activities of a corporation. Have you engaged a new content marketing manager to help you with your content strategy? Make a post about it on your blog. Have you conducted interviews with internet marketing and industry experts? It should be posted on your blog.
Write a blog post to inform your readers of the situation.
Using your blog, you may generate interest in the occasion.
Secondary Benefits of Business Blogging
There are additional reasons for businesses to blog, but I believe they are more minor and detract from the primary benefits of blogging. When it comes to testing out lengthy campaigns on a budget, I enjoy using our blog to do so before committing significant resources in the development of the ads. I really enjoy using our blog to assist people get a better understanding of our identity. And, while they shouldn’t be their primary use, all of these are significant benefits of having a business blog, but they’re secondary benefits to me because they’re not necessary.
How to Start Blogging for your Business
If you have a business blog, you are probably aware of the advantages it may provide you with – more traffic, leads, authority, and a stronger relationship with your audience. And you’re unquestionably eager to get things started. But how do you do it? Our comprehensive guide on how to create a successful blog has all of the information you want. The following post was first published in November 2020 and has been updated for relevance, accuracy, and completeness of information. Originally published on May 25, 2021 at 7:00 a.m., and updated on May 25, 2021 at 7:00 a.m.
11 Tips to Optimize Your Blog Posts for SEO like a Pro (Checklist)
Many of our readers have asked us to give advice on how to optimize blog posts for search engine optimization (SEO), so that they may get higher search ranking positions. You should optimize your blog material for search engine optimization when you are generating it, but you can always go back and enhance older posts as well. Blog SEO is vital since it allows you to regularly increase the amount of traffic that comes to your site. There are a variety of things you can do to optimize your blog entries for search engine optimization.
These are the strategies that we employ on our own blogs, which receive millions of views each month from search engines.
1. Plan Your Content with Proper Keyword Research
Many novices just make educated estimates about what themes would be of interest to their readers when writing their first few articles. With keyword research, you can find out exactly what your consumers are looking for and avoid making educated guesses about their preferences. Keyword research is a process that content authors and SEO specialists use to find relevant keywords. This tool aids you in discovering themes that your readers are interested in based on search engine information. After that, you may utilize these keywords to help you build your content strategy.
We propose utilizing keyword research tools such as SEMRush to find relevant keywords.
In the event that you are already a user of SEMRush, you should have a look at theirSEO Writing Assistanttool.
LSI and related keywords are discovered, as well as readability, linguistic tone, and the average length of articles in the database. For more information on how to do keyword research for your blog entries, please visit our article on the subject.
2. Find Semantic Keywords for Your Focus Keyword
It is now time to choose a keyword that has the largest search volume and the least amount of competition once you have completed your keyword research and identified keyword suggestions. This will be the keyword that you will be concentrating on. It is the search phrase that your users are most likely to use when searching for your website. If you are using the All in One SEOplugin, you will be able to choose the target keyword in the SEO settings for your content. This would allow you to assess how well you have utilized it in your piece.
These are the searches that have been conducted in relation to your target keyword.
You’ll find them listed under’related searches’ on the search results page.
It is critical that you do not attempt to cram them into your material.
3. Write an Effective Blog Post Title
It is vitally crucial for search engine rankings that your blog article has a descriptive title. A well-written blog post title makes your material more relevant to the search query that brought you to it. However, it is more essential in that it encourages visitors to actually click on your post when they see it listed in search results. By include your core keyword in the title of your blog article, you may make it more search engine friendly. Aside from include your main keyword, we recommend that you write a headline that is both catchy and click-worthy.
- In order to produce great headlines, there are a number of formulas to follow.
- In this formula, it is recommended that you use powerful phrases that elicit certain emotional responses from your audience.
- In addition, you will receive real-time suggestions on how to enhance your title in order to increase click-through rates.
- If you want more information, check out this post on viral headlines and how to replicate their popularity in your own articles.
4. Make Internal Linking a Habit
Once you have been blogging for a long, you will have accumulated a substantial amount of information that you would like readers to read. Through the use of internal linking, you may direct new readers to earlier, related items on your site. Internal linking is an excellent approach to establish a contextual tie between your new and old content on your website. It also allows you to transmit relevant link juice to older articles that are still relevant. Right inside the post editor, WordPress makes it simple to search for and locate previous entries.
A text pop-up will display underneath the words you have selected.
Internal linking should be done on a regular basis to ensure that your on-page SEO is strong and that your older content continue to receive fresh backlinks.
Inexperienced writers frequently make the error of using one-way internal linking, in which they link to earlier postings from newer articles. You may and should go back and amend prior posts to include links to your new content in order to reap the greatest possible advantage.
5. Add Images and Videos to Your Blog Posts
Search engines frequently place more emphasis on engaging material when ranking search results. Images and videos are significantly more appealing than simple text when it comes to conveying information. In order for your blog entries to be visually appealing, you should include photographs between paragraphs. When contributing images, you should be mindful of the image copyrights that may apply. Beginners frequently steal photos from other websites in order to utilize them on their own, which might get them in legal problems if they do so without the right authorization.
- You may also use your own original images or graphics created by websites such as Canvato to make visually appealing presentations.
- For further information on how to optimize photos for search engines, please see our lesson on the subject.
- You may turn your blog entries into videos by producing slideshows or vlogs, or you can experiment with other formats to see what works best.
- The WordPress platform is not designed to serve videos, and your shared hosting service is not equipped to handle them.
- Right behind Facebook, it is the second most popular search engine, as well as being the second-largest social networking site.
6. Add a Meta Description to Your Blog Post
The meta description is an HTML meta element that you may use on every page of your website. Its goal is to offer a brief description of your content to search engines and other crawlers. It is not required. Some search engine optimization specialists argue that the meta description element on a web page has become obsolete. Many others, on the other hand, might disagree. We at WPBeginner recommend that you use the meta description for each and every one of your posts. A well-written meta description may provide a great deal of additional information about an article.
Because you now know that people will be reading your meta descriptions, you want to make sure that they are informative.
The maximum number of characters allowed in the Meta Description is 155.
In addition, you want to make sure that the emphasis keyword appears earlier in the meta description rather than later in the description. When editing your post, you must scroll down to the AIOSEO meta box, which is located at the bottom of the edit screen.
7. Make Your Articles Easier to Read
Readability is a key aspect that search engines take into consideration. Ones that are simpler to read tend to rank better in search results than articles that are difficult to read. Computer and mobile screen displays are still not the most conducive reading environments. As a result, the majority of people simply skim through content. Users spend less than a second deciding whether they want to stay on a page or depart, according to several research conducted. You have a very small amount of time to persuade the user to stay and scroll through the page.
Shorter sentences, smaller paragraphs, punctuation, headers, and bulleted lists are all effective ways to increase readability in your writing.
Use of the All in One SEO plugin will automatically assess readability difficulties and provide recommendations in the analysis section if you are using the plugin.
Moreover, it makes recommendations for improving the readability of your writings.
8. Use Categories and Tags to Organize Content
Categories and tags assist you in organizing your information not just for yourself, but also for your readers and search engine crawlers. The difficulty is that many WordPress newcomers make the mistake of utilizing them wrongly at first. In the event that you consider your website to be a book, then categories would represent the table of contents and tags would represent the index section of the book. Categories are used to organize your blog’s material into the primary themes that are covered on the site.
For additional information, please visit our beginner’s guide to using categories and tags to get the most out of your website’s SEO.
9. Aim to Be The Featured Snippet in The Search Result
Google has made a concerted effort to respond to consumer inquiries as promptly as feasible. It is as a part of this endeavor that they have implemented the highlighted result or response box. This is the search result that has been highlighted and displayed at the top of the page. Google creates a bespoke snippet from the text of the article, highlighting the section of the post that their algorithms consider to be the solution to the user’s search query. According to study performed by Advanced Web Ranking, answer boxes generate a click-through rate of around 32.3 percent.
In terms of how the highlighted snippet is selected, Google has not released any precise guidelines or guidelines-like instructions.
However, at WPBeginner, we have compiled a list of useful recommendations based on our research that will assist you in getting your blog entries to show in Google answer boxes.
10. Make Your Blog Posts Comprehensive
Articles that go into extensive detail on a topic are highly regarded by search engines. In order to do this, we requested that you collect semantically relevant keywords (LSI Keywords) as part of your content development process. These related keywords provide you with an indication of the various types of user searches that have been conducted on that specific topic. You would be able to make your content more complete, educational, and beneficial if you included certain keywords in it. If you want to incorporate such keywords, you should utilize headings and subheadings to make sure you cover as much territory as you possibly can.
A range of terms will appear in topic bubbles on the screen.
11. Optimize Older Blog Posts
After they have published a blog article, many new bloggers have a tendency to forget about it. In reality, even after your blog article has been published, you are not finished optimizing it for search engine optimization. Following the publication of your blog article, you will need to complete the following tasks:
- Spread the word on social media — Share your blog article on all of your social media accounts. Using the IFTTT service to distribute your material, you may even automate this process. Increase the number of internal links – After you have published a piece, you may go back to relevant older posts and provide a link to your newly published blog post. While doing so, you will get link juice for your new articles while also making it easier for users to find them. Keep track of your search engine rankings – You’ve improved a blog content for search engine optimization, but how do you maintain track of its search ranking progress? For more information, please see our article on how to track search rankings for your blog entries.
We propose that you optimize your previous content on a regular basis in order to maintain your ranking position over time. With this article, we aim to have shown you how to optimize your blog entries for SEO like an expert. Do you require further suggestions for promoting your content? For additional information, please see our article on how to increase traffic to your blog articles, as well as our comparison of the finest email marketing services to engage with your readers. We encourage you to subscribe to our YouTube Channel for more WordPress video tutorials if you enjoyed this post.
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How Often Should You Blog in 2022? Here’s How to Decide
Old content should be optimized on a regular basis, so that you may continue to climb the search engine rankings ladder. We hope that this article has assisted you in optimizing your blog content for SEO. Looking for more content marketing ideas? For more information, please see our article on how to increase traffic to your blog articles and our comparison of the finest email marketing services to engage with your readers. We encourage you to subscribe to our YouTube Channel for more WordPress video tutorials if you enjoyed this post.
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How Often Should You Blog?
For each blogger, this is the million-dollar question they must answer. You’ll get just as many answers if you conduct a simple search on the internet. Brian Dean of Backlinko claims that he receives over 200k unique readers to his blog every month, and that he posts a new post every 4-6 weeks on an average. Some sites produce many postings each day, which is the polar opposite of the former. So, how often should you blog and how often should you post? The frequency with which you blog is determined by the ultimate goals you have for your website.
- You may want to post more frequently in order to enhance your traffic because this will provide search engines with more opportunity to locate your site and send users to it. More material, such as reviews and list posts, can help you raise your revenue from affiliate marketing on your website since the more the amount of content you have, the greater your chances of earning sales are. It’s best to write less often but longer-form items that give a great deal of information to readers if you’re blogging about in-depth issues.
Some blogs may be able to write more quickly and post more frequently because they have a large number of authors working on them. For blogs where you are the sole author, you will need to create a balance between your personal timetable and the goals you want to achieve with your blog. Which begs the question: should you publish one blog post each day, multiple blog posts per week, or simply one or two blog posts per month? Let’s take a deeper look at each timetable and the advantages (and disadvantages) that each has to offer.
Publishing One Blog Post a Day: ProsCons
Do you find it beneficial to have a writing routine? Would it be beneficial for you to write more frequently on your blog? Then publishing once a day would be a good fit for you. You’ll develop a habit and be more likely to maintain it on a regular basis as a result. If you have a news-focused blog in a fast-paced topic, posting once a day is a decent timetable for you to follow. Having weekly or monthly postings will not enough if you want to establish yourself as an industry leader with your blog.
- If you provide them with fresh, new information on a regular basis, they will be more likely to include your site as part of their daily routine.
- To be fair, we’re simplifying the concept a little, because even a single high-ranking article can generate more traffic than a series of low-ranking ones.
- If you’d want to learn more about how it works, you can check out our blog SEO guide.
- Individuals will always have an abundance of stuff to post on the internet as a result of this.
Risks to Posting Daily
By posting every day, you run the danger of exhausting your energy reserves. The act of writing for your blog will become a task that you despise doing on a daily basis. When you include in the conflicting demands of your personal and familial lives, you may find yourself unable to keep up. Other times, your blog’s topic or style just cannot support a daily publishing schedule, resulting in a decline in the quality of your posts. And readers abandon ship in droves. Possessing a large amount of material also implies that keeping it current and relevant will be difficult.
It might also make it more difficult to discover older information on your website. Few people will read past the first page of your blog in order to locate that nugget of knowledge you want to give, even if it is better than what is already on the front page of your site!
Tips to Help You Post Every Day
Have you made the decision to attempt to write a blog article every day? Here are a few pointers to help you stay on track:
- Learn how to write more quickly. In the event that it takes you several hours to produce a blog article, you won’t be able to maintain a regular schedule. Examine the most popular blogs in your niche that update on a regular basis and try to find out what it is that makes their postings so effective. Afterwards, follow their lead, not by replicating their content, but by following their organizational structure To keep your readers interested, experiment with different post types: video posts, articles with plenty of graphics, listicles, and so on. It is considerably faster and easier to generate certain sorts of blog entries than it is to make others. Make certain that your blog’s topic or style has enough substance for you to write about and for your visitors to return to read more of your posts. If this is the case, try adjusting to a less frequent posting schedule or expanding your blog’s specialty.
Is it not for you to blog on a daily basis? Let’s take a look at the advantages and disadvantages of releasing fewer articles. Return to the top of the page
Posting Several Times Per Week… or Month!
Recently, several well-known bloggers have shifted away from blogging every day and have begun to publish less frequently. What caused them to change their minds? Due to the overwhelming amount of material available nowadays, it is difficult to keep up with everything as a reader. To be honest, the number one reason we unsubscribe from a blog is because they update too frequently. Your viewers will love your blogging schedule, no matter how infrequently you post as long as you provide them with something helpful and interesting.
It has been proven that posting longer articles would result in more shares and links.
Tips to Make the Most of Publishing Less Frequently
- Over the last several months, many well-known bloggers have shifted away from blogging every day and have started to write less frequently. What caused them to change their minds on something? As readers, it’s difficult to stay up because we’re bombarded with so much information these days. To be honest, the most common reason we unsubscribe from a blog is because they update too frequently. Your followers will love your blogging schedule, no matter how infrequently you post as long as you provide them with something of value. Posting once or twice a week, or even once or twice a month, will allow you to go into greater depth about your subject matter. It has been proven that posting longer articles would result in more shares and links being generated.
Return to the top of the page
How to Find Your Ideal Blogging Frequency
In our roles as bloggers, we each bring a distinct set of abilities and personalities to the table, not to mention our own set of time and energy limits. Each of these factors will influence how frequently you blog, so don’t feel obligated to follow someone else’s blogging schedule “simply because” they suggest you should do so. It’s likely that it won’t work out for you. Your ideal blogging frequency is determined by a combination of three factors: your ability to regularly produce high-quality material, your blogging objectives, and the preferences of your target audience.
For those who are just getting started, there will be no one to turn to for advice; but, don’t worry, we’ve got you covered as well!
1. Ask Your Readers
Many prominent bloggers do a fast blog survey or poll to determine how frequently they would want to hear from them. Time it’s true that this only works once your blog has been up for a while, it can provide some intriguing insights!
2. Try Experimenting With Frequency
Following that, you may experiment with your posting frequency to determine what works best for both you and your audience in terms of engagement. For example, Neil Patel generally wrote one article per week, but he was intrigued to see what would happen if he boosted it to two posts per week. After a short period of time, his monthly traffic increased from little over 46k to almost 60k, and he was able to increase it to more than 100k in less than a year. Do you want to discover how the frequency with which you blog affects your own traffic?
Your WordPress dashboard will then show you how much traffic you’ve received.
Return to the top of the page Starting a blog takes time and effort, and maintaining it over time is much more difficult.
By consistently releasing good material on a timetable that is convenient for you and also meets the needs of your readers, you can ensure that your blog is profitable for years to come without putting yourself under stress.
The Ultimate Guide to Updating Old Blog Posts to Improve SEO Ranking
Posted on the web by A secret to blogging and SEO success exists that the majority of people are unaware of. Blog postings only have a two-year shelf life on the internet once they are published. That’s why so many individuals notice a decline in traffic over time, even on important pages: Google and other search engines will actually cease ranking your pages because they’re too old and therefore no longer relevant. PC:Orbitmedia Your initial inclination may be to increase the amount of fresh material you create in order to fight this.
In fact, your previous content are most likely responsible for generating 80 percent of your organic traffic already.
You should be able to accomplish it as well if they can.
The best aspect is how much of an influence you can have with a small amount of time and effort!
- Comprehend the blog post’s life cycle
- And Learn which SEO ranking signals are genuinely relevant right now and in the future. Determine which blog posts should be updated first in order to have the greatest impact
Let’s get started! PC:Databox
Why is it important to update blog posts?
Relevance is one of the most important variables that influence a blog post’s search engine optimization ranking—and relevance is often determined by the post’s latest published date, the amount of helpful material it contains, and whether or not it is up to date. So, if you have an older article that has done well, you’ll want to make sure you keep it as current as possible with published changes in order to maintain its high traffic and Page Authority. Additionally, an updated article that has previously been successful on your blog will often rank better in searches than a fresh post, since you are building on the authority that the successful post has already accrued.
1. Your blog already has a solid Domain Authority.
In search engine optimization, domain authority is a number that indicates how well a page will rank on search engine results pages. Whatever falls between 40 and 50 is regarded normal, while anything beyond 60 is considered great.
2. You blog channels a steady amount of traffic.
What constitutes “steady” might differ depending on your sector and how much traffic is important to you. As a point of perspective, the typical blog receives 130 pageviews per day, or 4,000 pageviews per month on average. When we started getting 400 to 500 views per day from organic search, we felt we had reached a steady level of traffic on our site.
3. Your blog has evergreen topics.
The term “evergreen” refers to something that retains its worth over time and is not dependent on the passage of time. For example, “How to boost SEO” is a topic that will never go out of style, but “Last month’s Google changes” will never go out of style.
If your blog is struggling to accomplish those three objectives, you should devote your efforts to achieving them before attempting to update and republish your blog entries.
You don’t want one weak post to hurt your entire blog.
Blog postings that are out of date might have a negative impact on your reputation if the information they contain is no longer accurate. Search engine algorithms, while not flawless, are becoming increasingly adept at discerning what information is reliable and what information is not. As a result, the long-term best practice is to ensure that your pages are kept up to date. And, more importantly, you wouldn’t want a visitor’s first impression of your blog to be of a post that contains advice that has long since lost its relevance.
SEO ranking has also changed (and will keep changing).
Mastering search engine optimization may be difficult, especially when you consider that Google modifies its algorithm on average nine times every day. However, there are several SEO foundations that will always result in more organic traffic, as well as a few big upgrades that you should take into consideration. Content has increased by a factor of ten since blogging became so popular (over 70 million articles are generated every month), and Google now only emphasizes entries that are of the highest quality and most beneficial to users.
- Your material must be superior (i.e., more useful and relevant) to anything else that has been generated on the subject.
- If you don’t, you’ll be fighting against yourself for the top spots.
- PC: The Content Marketing Institute is a non-profit organization dedicated to the advancement of content marketing.
- Effective headers: When your headers properly offer structure to your article, break up your material, and organically contain keywords, they can increase the worth of your ranking.
- Include smaller headings beneath your major ones that delineate distinct list items to increase the likelihood of your headers being selected for Google’s highlighted bullet points.
- Updating your previous blog entries is the most effective strategy to handle all of the algorithmic changes, both fundamental and recent, that have occurred.
What’s the actual lifespan of a blog post?
It only takes two years for a blog post to receive the maximum number of impressions it will ever receive. Within those two years, experts have observed that blogs often move through three stages, each of which is described here. Stage 1: Make a loud noise. The Shout stage occurs within the first seven to ten days after a blog post’s first distribution, during which time there is a significant rise in impressions, most likely as a result of the piece being shared on social media and included in newsletters for the first time.
Stage 2: Reverberation The Echo stage occurs within the first 30 days after a blog post’s original publication, at which time impressions begin to gradually decline over time as the piece is shared less and less often.
In the third stage, known as Reverberate, the blog post will have a two-year lifespan and will be most effective when its long-tail value is at its highest point (about 700 days).
This stage accounts for 28 percent of a blog post’s impressions, is the least investigated of the phases, and provides the most opportunity for development. (this is where updating can come in). PC:ConvinceConvert
What does all this mean?
The most important lesson is the enormous potential for your changes to be received throughout the final 700 days of the blog post’s lifespan. However, for the time being, 72 percent of your blog post’s total impressions will most likely come from the first month it is up on the internet (the Shout and Echo stages). Which implies that throughout that period, you’ll want to take advantage of opportunities such as:
- Using social media to promote your post
- Searching for back-links to your website
- Including a notice about the new content in your email newsletter
- Sending your content to other authors in your network to get their feedback.
While there isn’t enough data to determine if a post receives 72 percent of its impressions as a result of being shared or if the post performs well regardless of whether it is shared, 91 percent of the top bloggers share their articles on social media, so it doesn’t hurt to follow their lead. PC:Brafton Additionally, search engines require on-page interaction data (such as time on page, click-throughs, and so on) before they can determine how high to rank a page in search results. Sharing on social media and in your newsletters may help you collect this data more quickly, which will allow you to take advantage of organic search more quickly as well.
Why do blog posts click-through rates drop?
While the number of searches continues to rise, the number of click-throughs (CTRs) continues to decline. If the CTR on your own blog has decreased, it is most likely due to the following reasons:
- People are opting to read other pieces that have been published more recently rather than older ones. Unless otherwise stated, the information in your postings is obsolete. People’s inquiries are already answered in the search results, and they don’t even have to click on your link to find out the solution. It appears that your postings have not been optimized for mobile phones and tablets. It appears on the first page, but many do not read it because they do not scroll down far enough
Consider the fact that some of these things will occur even if your impressions remain constant, while others will occur as a result of your perceptions decreasing. When considering how to enhance your blog’s click-through rate (CTR), think of it in terms of screen real estate—there are certain areas that will just be clicked on more by visitors. Suppose you’re searching for something on your phone, and the first organic result appears after you’ve swiped through a featured snippet and four adverts.
To sum it up, Google is constantly increasing the number of advertisements it displays, taking up more screen real estate, and making it simpler for searchers to get answers without having to click.
8 Ways to Update Older Blog Posts for Improved SEO Ranking
You want to take something that is currently performing great (or was once great) and make it even better by republishing it. Some indications that a post is a suitable candidate for republishing include the following:
- The article was published more than two years ago. The article is already on the second or third page of Google results
- A number of people shared the message on social media. There is a direct connection between the post and the product or service you sell. The amount of time users spend on the page is significantly more than typical.
Posts with information that has been disproven or erroneous will likewise need to be updated (or even deleted) on the other end of the spectrum. Use Google Search Console and Google Analytics to identify which posts need to be improved, regardless of whether you’re starting with your greatest or weakest content first. The idea is to compare your impressions and click-through-rate (CTR). Most likely, the blog posts with the highest number of impressions and click-through rates will be the ones you should republish, while the blog posts with the lowest number of impressions and click-through rates will be the ones you should double-check to make sure they aren’t missing any of the SEO fundamentals we talked about earlier in this article.
Are these posts appearing in Google’s search engine but not receiving any traffic, or are they not appearing at all in Google’s search engine?
Consider the answers to these questions and decide which blog entries to change as a result. For posts that appear to be unsalvageable (most likely because the topic has become entirely irrelevant or nasty), it’s usually advisable to remove them and utilize a 410 redirect instead.
2. Remove outdated information or references.
Now that you’ve chosen the blog entries you want to change, there are certain things you can do right now to make them better right away. These are some examples:
- References to businesses and organizations that have closed their doors or have grown troublesome. When you include memes or pop culture allusions in your material, it becomes less evergreen. Any acknowledgment of the passage of time, such as “it’s been a year since”
- Statistics that are no longer relevant
- Links that are out of date or irrelevant (about which we’ll discuss more later)
The ultimate objective is to eliminate everything from the post that prevents it from remaining evergreen.
3. Add and update media.
People will always spend more time on a page if it has images and videos. The following rule of thumb applies when you add additional media to a post you’re updating: include a picture or video for every 350 words in the post. You’ll also want to improve any old photos for search engine optimization by ensuring sure they have correctly structured alt text and file names that contain keywords, among other things. These keywords should appear organically (as if they were being used in a conversation or in a title), and they should not look as if they were crammed in for the sake of it.
Neil Patel is a PC.
4. Remove broken links, and add new ones to current sources or your own posts.
Broken links are detrimental to SEO and will almost certainly cause your website to rank lower in Google searches. Fortunately, locating and restoring broken links on your website is simple if you use tools like asBroken Link Checkeror theCheck My LinksChrome plugin to identify links on your website that are no longer functional. From there, you may remove the link and replace it with another one. When updating broken links, it’s also a good idea to check to see if any of the other links on the page are obsolete and in need of being replaced with more up-to-date sources.
If you aren’t currently linking to your own posts on a regular basis, you should try developing subject clusters, which are posts that cover a variety of themes that are interconnected.
Whenever possible, avoid linking to pages with a low Domain Authority (if at all possible), as well as those that aren’t totally related to the issue you’re discussing.
5. Optimize your URL.
If any of the following apply to your post’s URL, it will need to be altered for improved SEO ranking:
- It covers dates
- It is comprehensive. It’s either overly lengthy or overstuffed with superfluous words
- Everything about it is absolutely disorganized and nonsensical
- It does not include any keywords.
A301 redirect should always be used when changing a URL, else any back links to the content will be broken.
6. Make sure your page speed is fast.
When it comes to search engine ranking, speed is key, which is why you should evaluate yours with tools such as PageSpeed Insights. An average page load time of three seconds is completely acceptable; however, anything less than one second is ultimately what you should strive for. Furthermore, if your website takes longer than three seconds to load, you must work quickly to improve its performance. A page that takes more than three seconds to load will be abandoned by 40% of customers. Compressing your image files and ensuring that your website’s theme is suited for smartphones and tablets are two ways to speed up the loading time of your blog entries.
As well as caching static files (such as your logo and header), you should consider include expire headers, which tell browsers whether or not to retrieve content that has been cached. PC:Tradecraft
7. Increase the post’s word count.
Long-form blog material always ranks higher in search results, but every word you publish must provide value to the reader’s experience. In-depth information, steps, and case studies are all excellent additions to your content that are often beneficial to your readers’ experience. Including quotes from experts in blog articles has also been a common method of enhancing their content. Quotes help to break up long paragraphs of content, provide additional possibilities to link back to sites with high Domain Authority, and assist you in directly supporting your arguments.
” Since your readers should be able to identify the source of your statement, you should choose an influencer in your industry.” Neil Patel is a well-known businessman.
8. Resubmit your page in Google Search Console.
After you’ve completed all of your adjustments, the final step is to resubmit your newly created page to Google Search Console for consideration. Your blog post will be reindexed as soon as possible as a result of this request to Google to crawl your website or visit your website for tracking reasons.
Keep Your Content Consistently Great and Watch Your Rankings Soar
Keep in mind that the top blogs will always strike a balance between effective SEO and high-quality, original material. The success of your blog is also dependent on the ability to strike a balance between the creation of new content and the updating of older ones. After all, if you want to have something truly remarkable to update and re-publish in two years, you have to put in the effort to produce it. Read more about how to write good SEO content that keeps readers interested.