Live streaming is growing fast One of the main reasons you should care about live stream is simply due to its huge user base and growing popularity. The potential to reach thousands (or more) of new customers with the click of a button is becoming a reality.
- Live streaming can help to improve the exposure for your events. Your live events can be broadcasted to your social media audience and reach a larger audience and facilitate online interaction. Live streaming tends to attract more engagement when compared to other forms of content.
Why live streaming is so important?
Live streaming is becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience on a deeper level despite the barrier of physical location. Live streaming an event allows you to reach and interact with more people across the world.
Why do people love live streaming?
Our natural curiosity and nosiness make us crave backstage passes into different life situations, whether it’s the Real World or Dancing with the Stars. Live videos on a social media platform like Facebook up the ante. Unlike reality TV, where the veil of deliberate editing remains, live content rips the curtain away.
What are the advantages and disadvantages of live streaming?
Pros and Cons of Live Streaming Your Event
- Pro: It’s Easy. Many event planners are surprised to learn just how easy it is to live stream their events.
- Con: May Impact Ticket Sales.
- Pro: Reach a Larger Audience.
- Con: Requires More Bandwidth.
- Pro: Creates Library of Content.
What are the advantages and disadvantages of streaming?
Pros & Cons of Streaming Media on a Website
- Clear Sound and Picture. Unlike pirated sites, the video and audio quality of the movies are usually high.
- Instant Viewing.
- No Download Time.
- No Need for Memory Space.
- Instant Playback.
- Many Streaming Options.
- Can Only be Done Online.
- Internet Connection.
What is the cons of live streaming?
One perceived drawback of live streaming is the lack of production values, including fewer on-screen graphics, poorer picture quality and inability to edit. But in fact it’s actually pretty simple to build your own branded graphics, add them on the fly as you record, and even stream in 4K.
What is bad about live streaming?
There are several factors that can make watching or creating live streams risky for children and young people. Content. If they’re watching other people’s live streams, children could be exposed to age inappropriate content, including sexual or violent content. Offensive comments.
How does streaming affect students?
On average, students experiencing setting or streaming make slightly less progress than students taught in mixed achievement classes. An Australian study that examined the effect of streaming for primary students in New South Wales found a zero to negative effect on student outcomes.
Are streaming services worth it?
Streaming service can be cheaper than cable, but it’s not cheaper to pay for all of them at one time. The small monthly fees can quickly add up, bringing you right back to paying more for television service. Sticking with one service may be a good choice, but there are other options, as well.
The Importance of Live Streaming in 2021 with Neil Patel
When you think of the most popular marketing techniques for the year 2021, live streaming should be at the top of your list without a doubt. It has the potential to be quite inexpensive, have little to no production value, and earn significant money. Anya Razina, the host of our Restream Friday Live program, sat down with the one and only Mr. Neil Patel, a marketing master, successful entrepreneur, and insightful writer, to discuss live streaming and why it is the finest marketing tool for the next year.
Neil’s objective is to spread his expertise to as many people as possible and to demonstrate that marketing isn’t as expensive or complicated as people think.
1. What video marketing trends will stay relevant in 2021?
Live streaming was the most prominent trend we observed in 2020. Because of the fascinating quality of this format and the worldwide pandemics, live streaming has risen to become the most popular form of entertainment on the planet. The most popular social media networks, such as Facebook, YouTube, LinkedIn, and Twitter, lost little time in adapting their algorithms to live streaming, therefore encouraging individuals and companies to broadcast more frequently on their platforms. Here’s why live streaming is becoming increasingly popular.
- And when you go live, they will attempt to distribute your broadcast throughout not only your network, but also your network’s network, so significantly boosting the size of your target audience.
- Despite the fact that live streaming is the top video marketing trend for 2020, its significance is still underappreciated.
- Yes, high-quality pre-recorded material may help a firm improve its competitive position in the market.
- Live streaming, on the other hand, is extremely diverse and interesting, and it has the potential to significantly enhance audience reach in a short period of time.
When it comes to live interviews, one thing Neil Patel suggests is that everyone go live at the same time in the same location. As a result, the two distinct audiences become acquainted with one another, and the material travels much more quickly.
3. Are there any good SEO practices for live videos?
It’s no secret that Google’s search engine is the most popular on the market. Was it known to you, however, that YouTube is the second most popular search engine in the world? As a result, when it comes to live streaming on this platform, investing in search engine optimization makes a lot of sense. If you want to rank better in search results, give some consideration to the titles and descriptions of your live videos, and include the most popular keywords connected to the theme of your stream.
This is because of the way YouTube’s algorithm works, the next 24 hours are critical in terms of marketing.
You should also invite all of your friends to comment on your video, share it, and like it.
YouTube is the polar opposite – whatever videos do the best in the first 24 hours tend to rise to the top of the search results very quickly.
4. How do you measure the ROI of live streams?
When it comes to professional live streaming, one of the most widespread fallacies is that you need a team of pros to create content and evaluate the outcomes. Fortunately, this isn’t the case in this instance. You don’t actually need all of that high-tech equipment or a well-planned marketing campaign. All you need to get started is a smartphone, laptop, or desktop computer. The ideal approach, according to Neil Patel, is to simply begin and see what happens. If you are particularly interested in whether your live broadcasts are having any positive impact, there is at least one way to find out.
As a result, don’t anticipate quick results.
You’ll be surprised at how significant the return on investment truly is.
5. How do you approach repurposing your live content?
When it comes to live streaming, one of the most prevalent mistakes is not taking advantage of the technology’s full capabilities. Repurposing material is one of the many fantastic chances that go unnoticed by the majority of people. In the event that you do live interviews, one excellent choice is to turn them into an audio podcast and distribute it on sites such as Spotify, iTunes, and Buzzsprout. After that, you may use it to write a blog post about it. Another key element that most individuals overlook when streaming is the fact that they do not give a single item to their customers.
Furthermore, by repurposing your live broadcasts into a variety of other types of content, you will indirectly improve your sales.
6. Live video vs. pre-recorded video: which is better?
The majority of people anticipate superior quality from pre-recorded films and are much more tolerant when it comes to live recordings, which is reasonable. As a result, you may save a lot of money because you won’t have to pay for the costs of production and editing. Furthermore, live streaming receives more views than pre-recorded videos at the time since social media algorithms are attempting to encourage more live content at the moment.
Aside from that, live streaming allows you to interact with your audience in real time, which may help you to raise your social profile and enhance your revenue. When you go live, no one expects you to be perfect or to have edited your video.
7. How often do you have to go live?
When it comes to the frequency of live streaming, there is no hard and fast rule. The concept is straightforward: if your material continues to be entertaining and valuable to viewers, you should go live as often as feasible. This implies that if you have the ability to create interesting material four days a week, go ahead and do it! Generally speaking, the more you live stream, the more attention you may expect to receive from your audience. Even while it’s beneficial to go live, you don’t want to do it just for the sake of doing it.
8. Is there a benefit from multistreaming to different platforms at the same time?
The one straightforward principle in video marketing is that the greater the number of people who see your material, the better. And one of the most straightforward methods to increase the amount of people who watch your live stream is to broadcast to many platforms at the same time. Fortunately, you won’t have to spend hours manually configuring various cameras and computers to get this to work. With Restream Studio, you can broadcast live on more than 30 popular sites at the same time, including Facebook, YouTube, LinkedIn, Twitch, and Twitter, all from a single browser tab.
Keep in mind that reaching your target audience is essential to increasing your sales.
By streaming to numerous platforms at the same time, you may reach a larger audience.
When it comes to creating material, it doesn’t take much extra effort to distribute it across all of the many networks available.
9. Is offering live streaming services a good practice for marketing agencies?
Despite the fact that live streaming isn’t necessarily the most difficult marketing strategy to implement, many firms are hesitant to take on the task themselves. Such businesses would rather pay someone to broadcast their live events for them. As a result, marketing companies can be confident of one thing: there is a high demand for their services. Another issue that every marketing agency should take into consideration is that there is now minimal rivalry in the field of live streaming services.
I’d even go so far as to suggest that if you simply focused on stuff like live streaming, you’d definitely earn more money in the next year or two.
10. How do you get rid of shyness and be confident on camera?
The fact that live streaming is not necessarily the most difficult marketing strategy to implement doesn’t detract from the reality that many firms are hesitant to do so themselves. As a result, such businesses would like to hire someone to manage their live feeds. Because of this, marketing companies may be certain that there is a high need for their services. Furthermore, every marketing agency should keep in mind that, at the time, there is minimal rivalry in the field of live streaming. Therefore, even if pay-per-click services have the potential to generate more revenue, live streaming is a secure proposition that takes less effort and can generate greater revenue in the short term.
I’d even go so far as to suggest that if you simply focused on stuff like live streaming, you’d definitely earn more money in the next year or so.
11. Is it better to go live at different times or to have a regular schedule?
The overall recommendation is to create a timetable and adhere to it. However, in order to do so, you must experiment with going live at various times of day and seeing when your broadcasts receive the most views. Once you’ve determined the most convenient time for the bulk of your audience to tune in, you can alter your live streams and establish a more consistent schedule for future broadcasts. Before making a final choice, run the tests at several times. Utilize a variety of various schedules when you first begin tuning in live, since this will allow you to determine which times generate the greatest conversation and engagement.
12. How do you convert your audience and start making money?
It is the most common error that people make that they fail to remember the pitch. In the event that you neglect to add a pitch in your live video marketing your product or service, you will have a lower chance of generating income. It’s as simple as that! Make certain that individuals are aware of what you are attempting to advertise or offer. I grew up hearing my mother say that if you don’t ask, you won’t receive. So make a request, and you may do so with a pitch.
13. What is production value, and should you neglect this factor when it comes to live streaming?
It is the sum of all the technical aspects of a production, such as lighting, set design and audio/visual effects, as well as other components that are upgraded to raise the performance’s attractiveness to the audience. Neil Patel believes that there is a time and a place for high-quality production. However, owing to the nature of social media algorithms, live videos with little or no production value frequently outperform high-quality pre-recorded videos in terms of viewership and traffic. It is impossible to completely generate flawless videos while they are in real time.
14. How do you grow your channel from scratch?
Growing your channel from the very bottom all the way to the very top may be really difficult. In order to increase your audience’s size as quickly as possible, Neil Patel suggests the following steps:
- A minimum of three to five days a week should be dedicated to streaming. Bring in folks from large towns to your streams to increase your reach. Make use of keyword research to ensure that your titles, descriptions, and other content contain the appropriate keywords. Go live on as many platforms as you can at the same time
- This will save you time. Promoting your live videos by email, push alerts, messaging bots, and other means is recommended. Incorporate incentives, like as freebies and prize drawings, into your campaign.
15. How do you monetize conversation-type live streams?
Live interviews and basic live dialogues are some of the most difficult live streaming kinds to sell, and they are also some of the most popular. Things might become much more challenging if you are not engaged in the sale of any goods or services. Fortunately, affiliate links can help to alleviate this problem. On live broadcasts, you may talk about nearly anything and include affiliate links that are relevant to the topic. Whatever the topic of your talk is, you may seamlessly incorporate affiliate offers, your own products, your own services, or anything else you have to sell that is linked to the video in a natural way into the conversation.
Let’s wrap everything up
A live interview or a basic live talk is one of the most difficult live streaming formats to monetise. If you are not in the business of selling something, things might get even more challenging. Affiliate links, on the other hand, can help to resolve this situation. On live broadcasts, you have the freedom to talk about nearly anything and attach relevant affiliate links.
No matter what the topic of your talk is, you may seamlessly incorporate affiliate offers, your own products, your own services, or anything else you have to offer that is relevant to the video in a natural way.
- Go live as frequently as you can while maintaining a high level of quality in your material
- Invite other content makers who have large followings to appear on your streams
- Make use of keyword research to ensure that your titles, descriptions, and other content contain the appropriate keywords. Broadcast across a variety of platforms to reach the greatest number of people. Send out promotional emails, alerts, and messages to friends and messaging bots to promote your live videos across all social media platforms. Incorporate incentives, like as freebies and prize drawings, into your campaign. Always have something to promote on the stream, whether it’s a product or a service. Turn your live videos into podcasts and blog pieces to maximize your reach. Don’t forget to engage your audience on a consistent basis when streaming
We are grateful to Mr. Neil Patel for sharing his expertise with us!
5 Reasons Why Live Streaming Is So Important
Most social media networks allow you to share a live broadcast by simply clicking on a button and starting the broadcast. Additional to that, there are a number of additional sites that have been built expressly for live streaming. The question remains, though, why live video is such a huge problem. When it comes to reaching and interacting with your audience, live video streaming is one of the most effective methods. In this article, we’ll look at five reasons why live streaming is so vital for your company and personal brand.
Live TV, reinvented
Live streaming is the next step in the evolution of live television. The fact that live television provided viewers with up-to-date, educational, and easily available programming was one of the primary reasons it had such a significant influence. Since the advent of internet streaming, TV subscriptions have been on the decline, despite their continued popularity. Because of the proliferation of streaming services, and more especially because of a shift in audience behavior, it has seen a steady drop.
While the content and accessibility of television is restricted, online streaming provides an unending supply of information that is available for free and can be accessed through mobile devices.
They may watch on their phones, and, in most cases, they will be able to see the recorded version of the live video later on as well.
Beyond Live TV
When it comes to companies and individuals, one of the most compelling reasons to use live streaming is the degree of contact and engagement it provides. In contrast, no other platform or marketing technique provides this degree of connection. Live streaming also has the greatest rate of interaction of any sort of programming, according to the data from Nielsen. When watching a live broadcast on Facebook, for example, viewers can leave comments, which are instantly shown live and in real time.
This sense of immediate fulfillment fosters a strong bond between the audience and the presenter.
The real-time engagement pulls your audience closer to you and creates a terrific communication channel between you and your audience.
You may ask them questions to get to know them better, and they can ask you questions to get to know them better. Furthermore, when they engage with one another, it fosters a sense of belonging, and they will link you with that sense of belonging.
The human aspect of Live Streaming
The true engagement that live streaming enables for fosters a relationship between the broadcaster and the audience. Due of the limited opportunity for viewers to relate with the presenters in on-demand videos, they simply cannot elicit the same emotional response. The fact that a live broadcast is truly in real time adds a human aspect to the presentation. Anything and everything may go wrong at any time. When presenters make a mistake, stumble, or giggle at something, viewers recognize the genuineness of the moment and identify with the presenters as well.
It humanizes them, and it makes them more relatable.
Although it may be more difficult for businesses to demonstrate their human side without appearing to be “human,” this may be the case.
When you ask yourself “why live streaming?” consider the alternative: “why NOT live streaming?”
Expand your reach as a brand or individual
It is one of the reasons why live streaming might assist you in reaching a larger audience since platforms will prioritize live content over other types of material. In contrast to sharing a photograph or a video on demand, going live on Facebook increases the likelihood that your followers will see it in their newsfeeds. YouTube, as well as many other sites, will prioritize live content when people search for it. You may produce more leads for your company or gain more followers for your personal brand if you gain greater visibility.
Given the urgency of the situation, they will need to share your material as soon as possible so that their friends may benefit from it as well.
There are numerous successful techniques to contact individuals in the marketing industry, but the majority of them need significant financial inputs.
Fastest growing industry
Online streaming is one of the most rapidly expanding industries today. In reality, the video streaming sector is worth more than $30 billion dollars. By 2021, it is estimated to be valued more than $70 billion dollars, according to estimates. More significantly, live video streaming is outpacing video on demand in terms of popularity. Compared to the previous year, live video has risen by 113%, while long videos on demand have grown by 30% and short formats have grown by just 9% in the same period.
- Changes taking place across all social media platforms are another indication of the rise in popularity of live videos.
- To name a few examples, Facebook Live, YouTube Live, Instagram Live, Twitter’s Periscope, Music.ly’s Live.ly, and many more exist.
- What makes the live video format more interesting is the fact that it has a large audience.
- Source:Statista You may view this video and others on our YouTube Channel if you prefer to watch videos rather than reading: Live streaming is one of the fastest growing industries in the world since it allows you to reach a much larger audience with a very small expenditure.
Create a real connection with your audience by interacting with them on a personal level throughout your video broadcasts. There is no other type of material that will allow you to build this kind of relationship with your visitors. It is for this reason why live broadcasting is so vital.
30 Live Streaming Content Ideas for your Next Live Videos
Live streaming are the most effective method of increasing your audience and keeping them interested. On the other hand, let’s be honest: constantly developing fresh material may be taxing. Because consistency is essential to your online success, whether you are an individual or a business, you must continue to provide material. (Continue reading for more information.)
YouTube Live vs. Facebook Live Comparison – Which is best for live streaming?
Live streaming are becoming increasingly popular. Because it allows for a real-time connection and the facilitation of a discussion between the streamer and the audience, live video has expanded at a quicker rate than most other media forms. Streaming live video is now possible on the majority of social networking sites as well as video services. However, when comparing the two big platforms, YouTube and Facebook. (Continue reading for more information.)
Why a Live Streaming Strategy is a Must-Have for Marketing
Live streaming for marketers is no longer a novel concept — live video is revolutionizing the way businesses communicate with their target audiences and customers. A live video approach engages viewers in a more immediate and real way than other social media forms, which is not possible with other formats. And advertisers are taking notice, with 28 percent of them increasing their investment in live streaming. Customers have come to anticipate live video at every stage of the decision-making process.
“If you don’t livestreamyour show you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager,Carolina Herrera
It is no longer a novelty for marketers to use live streaming – live video is revolutionizing the way businesses communicate with their customers. With a live video approach, viewers can be engaged in a more immediate and real way than they can with other social media forms. Moreover, advertisers are taking notice, with 28% planning to increase their investment in live streaming in 2019. At every stage of the decision-making process, customers demand live video to be shown. Innovative firms are exploring innovative methods to include live streaming solutions such as Vimeo, LinkedIn Live, Facebook Live, and Periscope into their marketing mix in order to fulfill this expanding consumer demand.
Ready to explore a live streaming strategy for your brand’s video marketing?
We put up The Ultimate Guide to Live Streaming Events to help you out. because we understand that while events and live streaming are important components of any marketing plan, they are not without their challenges. It’s difficult to get a handle on nearly everything when it comes to event planning and live video – especially if you’re doing it for the first time. To ensure that your event and livestream are a success, we want to offer you with the tools and knowledge you need to succeed.
In this guide you will learn:
- We put up The Ultimate Guide to Live Streaming Events to help you get started. Mostly because we understand that, while events and live streaming are important components of your marketing plan, they are not without their challenges. It’s difficult to get a handle on almost everything when it comes to event planning and live video – especially if you’re doing it for the first time. Providing you all the tools and information you require to make your event and livestream a success is our goal.
A short guide to live streaming
Live streaming technology, similar to live television, allows you to view, produce, and share videos in real time. In order to live stream, all you need is an internet-connected device, such as a smartphone or tablet, as well as a platform (such as a website or app) from which to broadcast your content. Facebook Live, Instagram Live stories, Twitch TV (which is frequently utilized by the gaming community), House Party, and Tik Tok are some of the most popular live streaming applications available today.
Some live feeds can be restricted to a specific audience.
They should be password secured, and passwords should not be shared with anyone you do not know, in order to ensure that they remain confidential.
During the live stream, viewers may leave comments and communicate with one another by entering messages that show beside the live feed. They may also send emoticons like as hearts and presents such as cash, which display on the screen, to their friends and family members.
Why is live streaming popular?
The concept for live streaming comes from reality television and YouTube, where you can broadcast anything you are doing in real time, right there in the moment, to people all over the world. Children and young people, particularly those in elementary school, find live streaming to be interesting and entertaining. It provides them with the opportunity to be a creator, a presenter, and to be seen and heard by an audience, as well as to establish connections with their favorite celebrities. Many live streamers like the feeling of being ‘in the present’ and communicating with family, friends, or even a worldwide audience as they are doing it.
- From a birthday greeting to loved ones to a topical Q & A session or a talent showcase, there are countless possibilities.
- They communicate with other viewers and sometimes directly with celebrities by posting comments on their videos.
- Getting attention and appreciation is something that children and young people like, and expressing oneself is crucial for growth.
- Live streaming also provides an opportunity for children and young people to engage with others who share their interests, viewpoints, and are going through similar experiences as they are.
- Live streamers may also earn money, which is an attractive incentive for some young individuals who want to pursue this fascinating career path.
What makes live streaming risky?
Watching or making live streams may be dangerous for children and young people for a variety of reasons. Here are a few examples.
- Content. As a result of their participation in other people’s live streaming, children may be exposed to information that is not appropriate for their age, such as sexual or violent content
- Comments that are offensive. It is possible that viewers of a young person’s live broadcast will be able to write unpleasant or inappropriate remarks on their feeds if the stream is exposed to the public. Live streaming allows you to be “in the present.” Due to the fact that live broadcasting occurs “in the moment,” it increases the likelihood of children and young people acting on impulse. They engage in activities that they would not normally engage in offline. Due to the fact that they are shielded by a screen, children, like adults, might feel more confident while they are online. This may lead to them speaking or doing things that they would be less inclined to do if they were not online. Digital traces are left behind. If a live streamer makes a mistake, discloses personal information, or broadcasts harmful or inappropriate content, they are doing so in front of the entire world. It is possible for spectators to record a livestream, which may then be uploaded to the internet or shared with a larger audience. Contact with a minor is inappropriate. An online live stream can have hundreds, if not thousands, of individuals watching at the same time, some of whom may be attempting to harm or exploit children and young people. For example, these individuals may seek to deceive minors into engaging in sexual behavior, flatter them with good words and presents, and threaten them in an attempt to push them into doing things they don’t want to do.
How you can help your child stay safe while live streaming
In the event that your kid is utilizing an app or website that features live streaming functionality, you may take some practical actions to help keep him or her safe. Speak with them. The most effective strategy to safeguard your child is to communicate with them. As part of your family’s daily routine, don’t just have one talk, but several. These talks are more effective when they are held in small groups and on a regular basis. When you talk to your kid about the wonderful parts of being online, rather than simply the hazards, you will encourage your child to be more honest about their internet use, including anything that makes them feel uncomfortable.
- As children and teenagers get older, they frequently demand greater privacy and autonomy in both their offline and online lives.
- Practice and preparation are essential.
- This will reduce the likelihood of mistakes or off-script activities occurring.
- With your kid, go through the privacy and security configurations on the computer.
- Keep an eye out for requests to speak in private.
- As a reminder, tell your child to be aware of people they meet online who ask to speak with them in private, away from the rest of the group.
- If your kid is experiencing difficulties, it is critical that they understand where to turn for help and how to report their concerns.
Assistance with identifying trustworthy sources and organizations on the internet, such as Brook, The Mix and Childline is provided to them. Talk to them about ways to report directly to social media sites or to the CEOP if they are worried about contact from an adult on social media platforms.
Initiating a dialogue with your child about live streaming does not have to be frightening or complicated. Here are some suggestions to get you started. Stories on the news or television that are suited for the target audience. Ask your kid what advise they would offer to someone in this scenario using an appropriate narrative to prompt their response. You and your partner can talk about some of the practical measures that someone could take. Photo versus live streaming: which is better? Inquire with your youngster about whether or not they believe there are any distinctions between a photo that has been uploaded online and a live feed.
Likes and dislikes are recorded.
For example, how do they feel when they receive likes, and do they believe that all of the likes they receive are genuine?
7 Powerful Benefits Of Live Streaming
We are all guilty of falling into the trap of assessing a person’s character only on the basis of their looks. What a mistake we made! All too often, the true nature of a person is revealed only after a terrible event occurs in their life or in your life. Then you may witness a poisonous individual emerge from the wreckage, which is typically a shocking sight. This is exposed in the book by O’Toole and Bowman, titledDangerous instincts: How our Gut Instincts Betray Us, which has a very terrifying case.
This is an extreme example, but it demonstrates how we may be completely mislead by a person’s physical appearance, manners, and behavioral characteristics.
When you come into touch with coworkers, new acquaintances, and new friends who may or may not turn out to be lifetime companions, you want to be able to analyze their personal attributes.
- Kind and sympathetic
- Capable of accepting responsibility
- Modest and humble
- Peaceful and able to maintain control over rage
The key is to exercise caution and to take your time when making decisions. Examine their reactions to various circumstances and how they handle themselves. Listen to them chatting, joking, laughing, explaining, criticizing, blaming, praising, shouting, and preaching to one other and to the world. Only then will you be able to form an opinion on their personality. This is not failsafe, but if you follow the ten steps outlined below, you have a high chance of avoiding an abusive relationship in the future.
1. Is anger a frequent occurrence?
A lot of the time, furious emotions that appear to be out of proportion indicate that there are more serious issues at play. Think for a moment that everyone who snaps and throws his or her weight around psychologically and physically is simply reacting in a natural manner. Everyone has an occasional furious outburst while driving or when things go awry for whatever reason. However, if this is happening virtually on a regular basis, you should investigate why this is happening and maybe avoid that individual.
Anger may easily spiral out of control and manifest itself in violent and aggressive conduct. You do not want to be in the company of somebody who believes that violence may be used to address personal or global problems.
2. Can you witness acts of kindness?
How frequently do you see this individual being kind and considerate? Do they offer money to beggars, donate to charities, volunteer their time, or otherwise demonstrate their willingness to share the earth with about 7 billion other people? When a guest of mine told me that he never showed any charity to the poor and disadvantaged people in our area, I was surprised. She professed to be a devout person, but I began to have doubts about the seriousness with which she held her views. In my opinion, the best indicator of a person’s character is how he handles individuals who can’t do him any good and how he treats those who are unable to fight back.” Abigail Van Buren is a young woman who lives in New York City.
3. How does this person take the blame?
On how many occasions have you seen this individual to be nice and mindful of others? Do they offer money to beggars, donate to charities, volunteer their time, or demonstrate in some other manner that they are prepared to share the earth with about 7 billion other humans? A guest of mine who never exhibited any sympathy to the poor and disadvantaged people in our community took me by surprise, to say the least. Even though she professed to be a devout person, I began to have my doubts about the genuineness of her convictions.
She is a member of the Van Buren family.
4. Don’t use Facebook as an indicator.
Please rest assured that graphology (the study of that long-forgotten art of writing) is no longer believed to be a valid predictor of a person’s personality. Neither is Facebook stalking, which is a good thing. According to the findings of a recent study, the use of bad language, sexual innuendo, and gossip on Facebook were not valid indications of a candidate’s character or future performance in the workforce.
5. Read their emails.
Now, reading the other person’s emails is a far better idea than before. According to research, the usage of the following words might reflect specific personality characteristics:
- An excessive number of exclamation points may indicate a cheerful mood. Apathy may be indicated by a high number of mistakes. The only method for someone to grin at you is through the use of smileys. The use of the third person might indicate a certain level of formality. An excessive number of question marks might indicate rage. Overuse of capital letters is considered to be a form of yelling. Despite the fact that they are considered bad netiquette, a surprising amount of individuals continue to use them
6. Watch out for the show offs.
Pay attention to what others are saying. How frequently do they brag about their accomplishments, promotions, prizes, and other accolades? If this occurs frequently, it is a strong indicator that the individual has an exaggerated sense of his or her own accomplishments. They are not inclined to be modest or humble in their actions. What a disappointment! Another person to avoid at all costs.
7. Look for evidence of perseverance.
It is a great signal of grit and perseverance when someone endures and never gives up when they are truly committed to accomplishing a life objective. Look for proof that they were able to persevere in the face of huge hardships. All of history’s greatest scientific and technological breakthroughs are marked by the virtue of endurance. To be inspired, we merely need to think of people like Einstein, Edison (who tried hundreds of times before succeeding), and Nelson Mandela.
According to the US Department of Education, grit, tenacity, and perseverance will be critical success elements for young people throughout their lives in the twenty-first century.
8. Their empathy score is high.
Pay attention to how they speak about those who are less fortunate in our society, such as the poor, immigrants, and the disabled, among others. Take note of the fact that they speak of these folks with kindness and compassion. Empathy is demonstrated by the fact that they even bring them up in conversation. People who have little empathy will never express their feelings for the underprivileged. They will hardly never ask you a question about a bad period in your life or a difficult relationship.
These individuals have no empathy for their victims, and in the most extreme situations, they are psychopaths who never express any sentiments toward their victims.
9. Learn how to be socially interactive.
We are social creatures, and it is this characteristic that distinguishes us as distinctively human. Individuals that are socially isolated or loners may be seen to be bad indicators of their character. You want to meet someone who understands the concepts of trust, honesty, and loyalty. The only way to put these wonderful characteristics into effect is to engage in social interactions. The wonderful advantage is that you may share issues as well as celebrate successes and joys with your friends and family.
10. Avoid toxic people.
These individuals are attempting to exert control over others while frequently failing to acknowledge and accept their own shortcomings. The following are examples of typical conduct and conversations:
- Having feelings of envy or jealousy
- Being critical of partners, coworkers, and friends
- Complaining about their own lack of achievement, blaming others for their own poor luck or failure, and so forth a preoccupation on oneself and one’s difficulties
Spend some time hearing what these folks have to say and it becomes clear that you must avoid them at all costs since their negativity will bring you down. Furthermore, as much as you would like to assist them, you are in no position to do so given your lack of qualifications. Now that we’ve looked at some of the most effective methods of judging others, how do you feel about yourself? What do you think other people think of you? Why not try Dr. Phil’s quiz and find out for yourself? Are you able to take it?
Why You Should Add Live Streaming to Your Content Strategy
Listen to these folks talk, and you will immediately realize that you must avoid them at all costs since their negativity will draw you down with them. Apart from that, no matter how much you want to help them, you are not competent to do it on their behalf. Having seen some of the most effective methods of assessing a person, what do you think of your own abilities to assess others? What is the general consensus about your appearance among others? To find out, why not take Dr. Phil’s quiz? How long can you stand this pain before you pass out?
Why You Should Care and the Benefits of Live Streaming
For those searching for a means to communicate with their audience in real time, live streaming is the solution. When it comes to interacting with an audience and communicating your brand narrative, live streaming is the most effective method.
Reason 1: It Builds Trust with Viewers
Consumers, according to studies, prefer to purchase from brands that they know and trust. Because it engages viewers in an authentic and transparent manner, live streaming helps to build consumer confidence. This personal and raw human element lends a face and a voice to the content, something that cannot be communicated effectively in writing or through other social media formats such as YouTube. When it comes to building consumer trust through video, no project has done so better than Patagonia’s Footprint Chronicles Project, which documented each step of the company’s supply chain process.
When you post your stream on social media, you may receive both positive and negative responses. However, being this open and transparent gives the impression of a reliable brand.
Reason 2: It Encourages Engagement
In order to enhance engagement, live streaming is the most effective method of accomplishing this purpose. However, despite our short attention spans, videos broadcast on Facebook Live are watched for an average of three times longer than pre-recorded films. This is due to the fact that viewers may join and add to the discourse in real time through the usage of likes, favorites, and comments on the video. The films from live streaming events are also readily shared, allowing firms to get new fans in a more organic manner.
Reason 3: It’s Cost Effective
There is no need to go on and on about this. All you need is a decent internet connection and a high-quality smartphone to broadcast live video. Your chief finance officer will be delighted with your performance.
Creative Ways to Use Live Streaming For Your Business
Earlier, you heard about Patagonia’s use of video to establish trust with present and future consumers. Additionally, here are some other ways that your company may utilize live streaming into its marketing and sales strategy:
1. Customer Service
When it comes to assets, customer service is one of the most precious that a company can have. Organize live office hours to address customer issues and extend your help beyond the protected walls of tweets, comments, emails, and phone calls.
2. Updates, Announcements, Demonstrations
Demonstrating a new product or service allows your customers to have an immediate and visual grasp of how the product or service operates. The live broadcast method also allows viewers to ask questions and receive responses in real time, which is very convenient.
3. Live Events
Live-streaming events, such as conferences and seminars, are becoming increasingly popular. Because streaming may reach and attract a larger audience than current attendees, firms seek to convert those viewers into future paying attendees by converting those viewers into future paying attendees. The fear of missing out (FOMO) is a potent tool.
Customers gain trust and transparency by viewing behind-the-scenes footage that is streamed in real time. It is also an excellent chance to promote your company’s culture in order to recruit new employees.
Through the use of live interviews with industry experts and influencers, you can establish your company as a thought leader in your specific area. While streaming interviews might not have the same impact as live events, they do make the subject more accessible to a bigger audience and stimulate further discussion.
6. Repurpose and Recycle
Your live stream video is a tremendously strong piece of material, and it should be shared widely. Create an embeddable video and upload it to YouTube, as well as other social media networks and a blog post.
7. Boost Employee Engagement
When it comes to increasing employee engagement inside your organization, live streaming may not be the first thing that springs to mind. Brands such as Lululemon, on the other hand, are utilizing this sort of material to bring their multinational workforce closer together and increase engagement, which may be beneficial (watch thefeatured webinar here).
What’s the best part? It is quite simple to get started. Here are a few suggestions to get you started:
- Corporate events, lecture series, and leadership meetings may all be streamed. The importance of this is particularly high for major organizations with regional and worldwide headquarters. Hold town hall-style gatherings to raise awareness of the company’s culture and get opinion from employees on crucial topics.
How to Start Streaming: Pick Your Channel
Once you’ve made the decision to include live streaming in your marketing plan, the next step is determining which channel to employ. You have a plethora of streaming platforms to choose from, each with their own set of advantages and disadvantages. To attain your unique marketing objectives, it is critical that you carefully analyze your objectives and pick a platform that will assist you in achieving them.
How to Go Live on Facebook
Because of the sheer scale of its user base, Facebook Live has the biggest potential reach of any social media platform. In the event that you have already established a following, you may tap into your existing followers right away to gain immediate visibility. Additionally, users frequently come across information from sites and individuals they don’t follow because it was either recommended to them by Facebook’s algorithm or because a friend was interested in the content they were seeing. As a result, you will be able to increase your audience beyond your present following.
This is advantageous since it helps you to fine tune and test subject ideas in order to find the one that is the best match for you.
According to Fidji Simo, Facebook’s Head of Video, around 20% of all videos on the channel are now live, with the amount of time spent watching them increasing fourfold over the previous year.
How to Go Live on Instagram
Instagram Live, in contrast to Facebook, is a terrific platform for short-form video content. According to a recent poll, around two-thirds of viewers prefer videos that are less than one minute in length. For those interested in streaming merely fast updates, previews, and hellos, Instagram Live is most likely the best option. For a step-by-step instruction on how to start an Instagram Live stream, please visit this page.
How to Stream on YouTube
Streaming on YouTube, like Facebook, is a terrific option if you currently publish videos to your channel and have a significant subscriber following to draw on for support. And, because YouTube is owned by Google, there is the extra benefit of being able to employ the best statistics to acquire insights into who is viewing and how to enhance your content. YouTube Live may be used to supplement already uploaded videos, which is one method to consider when using it. To learn how to start streaming on YouTube, watch this video and follow along with the instructions.
Additional Tips for Creating the Best Live Stream
There are a few things to consider before pressing the START button on your streaming plan, now that you’ve decided on a platform and a few themes to begin broadcasting with.
Determine the Best Time to Stream
Consider the daily schedule of your target audience and make an educated guess as to when those viewers would be available to watch to identify the most appropriate time to stream. However, there is no way to know what the optimal moment is until you start broadcasting yourself.
Throughout the first few months, experiment with different hours and days to see which ones bring in the most interaction for your audience. In due course, you will have accumulated sufficient data to determine which time/day combinations are most appropriate for your target audience.
The Importance of an Attention-Grabbing Title
Your streaming title, just like any other type of textual material, should be both attention-grabbing and relevant to the audience. When crafting a title, make sure it corresponds to a solution to your audience’s pain issue and that it takes into consideration what your readers are searching for on the internet. But, maybe more crucially, write as though you were a human, not a robot. If you’re having trouble, try using video SEO tools likevidIQ to assist you. Last but not least, it is advised that you do not make any mention of the amount of followers, viewers, or subscribers.
In the headline, the use of statistics comes off as spammy and self-promotional.
Check Your Equipment, Setup and Audio
There is nothing more frustrating than having your feed cut off in the middle of a show because your battery has died. Before you begin streaming, make a backup of everything and double-check it, including the batteries, Wi-Fi connection, internet upload speed, and lights. Additionally, don’t forget to check your audio. After all, this is before the broadcast. The following are the most typical audio problems to be on the lookout for:
- Audio that is either too loud or too quiet
- Audio that comes in and out at random
- In the background, there is a buzzing or humming sound
Always perform a sound check before starting a stream, and if feasible, have a friend present to monitor/follow along throughout the stream to ensure that everything runs properly. Alternatively, you may print this checklist to confirm that you’ve crossed all of your I’s and crossed all of your T’s.
Don’t Forget to Promote
Users who follow or like your page will receive a notification from Facebook and Instagram; however, you should not rely on this notification to get viewers to tune in. Prepare for and market your stream as far ahead as two weeks in advance. Then continue to bring up the stream on a regular basis: one week before, a few days before, the day before, and the morning of the stream. Because people are busy, you will need to contact them several times. Because live streaming places brands in a vulnerable position, it is preferable for those who are open to taking chances and who are eager to embrace the transparency movement to engage in live streaming.
Live Streaming Video: What It Is, Why It Matters and How It’ll Quickly Grow Your Brand
Entrepreneurcontributors express their own opinions, which are not necessarily those of Entrepreneur. When it comes to reaching people online, there has never been a period when it was more critical for a company to do so. Individual businesses, influencers, and others are all subject to the same restrictions. This is where the use of live streaming video may be beneficial. While the success of YouTube has long demonstrated the importance of video in the internet world, the rise of live video has only recently gained traction, and it is still mostly ignored by marketers.
Getty Images Being a photographer is my entire existence.
In fact, according to Go Globe, live video will account for as much as 82 percent of all web traffic by the end of 2020. It goes without saying that live video streaming should be a major component of your digital marketing strategy.
Just what is live video streaming, anyway?
When it comes to live video streaming, the term refers to a video that is broadcast live on the internet rather than being pre-recorded and published to a social media profile such as Facebook or YouTube. According to technical definitions, live video streaming is a wide word that can refer to anything from television programs that are made available in real time over the internet to online video games. While live streaming may apply to any material that you create and broadcast online, it is most commonly used in marketing contexts to refer to content that you create and broadcast online.
Live streaming is frequently used by businesses and other organizations for events such as press conferences, product introductions, and seminars.
A large number of individuals are drawn to live streams because of their unfiltered, “in the moment” quality.
Why live streaming matters to your customers
Regardless of your industry, your consumers are clamoring for entertaining video content – and this has the potential to have a significant effect on their purchasing decisions. As reported by Livestream, 80 percent of internet users prefer live video over blogs, and 82 percent prefer live streaming video to other social media material, according to the results of their poll. A whopping 67% of individuals who saw a live broadcast then purchased tickets to the same event the next day. “For the customer, live streaming seems more like a dialogue than a prefabricated advertisement,” Vlad Rigenco, founder and CEO of Dood Livestream, noted in an email chat.
Building a genuine, natural relationship with your clients can go a long way toward increasing conversions and resolving problems that could otherwise prevent them from purchasing.” Live streaming is appealing to many people because it provides a taste of accessibility — a “behind the scenes” approach that feels more spontaneous and open — while also providing a glimpse of the future.
Using live streaming to grow your brand
When it comes to marketing, live streaming video may be a very effective tool. However, not all live streaming video is made equal. When it comes to content, marketing guru Lisa Illman once said in an Entrepreneur interview, “Stick with material that offers the 3 Es: educates, engages, and entertains.” The reality is that, while live streaming looks to be spontaneous, marketers should prepare what they are going to do and say before going live on social media. It may be helpful to think of live streaming in the same way that you may think of other marketing methods that you may have utilized in the past.
In a live video broadcast, the same principles apply.
Content such as interviews, Q&A sessions, tutorials, and behind-the-scenes access, on the other hand, has consistently shown to be helpful for companies.
The ability to be spontaneous and adjust to changing circumstances is essential to creating true live streaming content, regardless of how well you plan ahead of time and how well you prepare.
Because that was the direction participants wanted to go, I shifted gears and we started talking about technology.
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However, by utilizing this format in innovative ways that are tailored to your business and its target audience, you have the potential to create a significant effect in your niche and enjoy unprecedented online growth.