If you’re totally new to SEO, you might find this video helpful. A YouTube audit reveals how well your channel is performing and whether it’s helping you achieve your business objectives. Keep in mind that over 500 hours of new content appears on YouTube every minute, which means there’s fierce competition.
What is a YouTube channel audit?
A YouTube audit is designed to give you an objective in-depth overview of the performance of your YouTube channel and videos. Performing a YouTube audit will give you clear action points and help you focus on fixing any glaring issues while baselining your performance.
What are good reasons to have a YouTube channel?
7 Benefits of Having a YouTube Channel
- Give the Audience More Content. One really good reason to add video and a YouTube channel to your site is to give the audience more content.
- Extra Source of Traffic.
- Closer Personal Connection.
- Another Source Of Revenue.
- Creative Outlet.
- Get Outside Your Comfort Zone.
Is it worth promoting your YouTube channel?
Regularly publish your YouTube content to social media. It’s no secret that video content crushes it on social media in terms of engagement and performance. As a result, you should regularly promote your YouTube channel to your social followers to encourage them to become subscribers.
Is promoting your YouTube channel bad?
There is nothing wrong in advertising your YouTube channel. But if you are just starting off as a content creator and doing YouTube as a hobby, then paying money to advertise your channel right now seems like a bad idea.
How do you know if a YouTube channel has fake subscribers?
If you want to identify fake subscribers on somebody else’s channel, just check out its views compared to the subscribers. If the views are less than 5% (atleast) of the total no. of subscriber that channel definitely has a huge number of inactive/fake subscribers.
How do you know if your video is doing well on YouTube?
Is Your YouTube Video Performing Well? 7 Essential YouTube Metrics and How to Analyze Them
- Audience Demographics and Playback Location.
- Views and Watching Times.
- Audience Retention Rates.
- Audience Engagement.
Is it worth to start a YouTube channel in 2021?
It is no secret, starting a YouTube channel is one of the best things a person could do especially in 2021. YouTube is a very powerful platform that has created so many millionaires, and it is not even funny how much money one can make on the YouTube platform.
Should I start a YouTube channel 2021?
Conclusion. If you are thinking about starting a YouTube channel in 2021, it’s not too late. There are plenty of opportunities to grow an audience and monetize your videos. If I had committed to the channel a few years ago, I would be much farther ahead in my YouTube journey today.
What happens when you get 1000 subscribers on YouTube?
Just a few days after you hit the milestone, you will receive an email congratulating you for reaching 1,000 subscribers. In the grand scheme of things, a 1,000 subscribers channel is really small on YouTube. So it’s cool to see that YouTube acknowledges that you’re now part of “the club”.
How do you get 1000 subscribers on YouTube?
JUMP TO SECTION:
- Put Your Audience, Rather Than Revenue, First.
- Break Your 1,000-Subscriber Goal Into Smaller Goals: 100, 250, 500, and So On
- Define Your Value Proposition on YouTube.
- Double Down on YouTube Content That Works.
- Identify Which Videos Attract the Most Subscribers.
- Create an Engaging YouTube Channel Trailer.
How do YouTube videos go viral?
7 ways to get viral on Youtube really fast
- Create a unique video. While creating a video that could go viral, you need to think outside the box.
- Play on emotions.
- Reach out to similar brands.
- Find your target audience.
- Utilize all your social platforms.
- Find the right keywords.
- Produce quality content.
How can I make my YouTube channel grow faster?
Let’s dive right in.
- Step #1: Find Untapped Video Keywords.
- Step #2: Create Videos Optimized For “Watch Time”
- Step #3: Optimize Your YouTube Videos.
- Step #4: Use Thumbnails That Stand Out.
- Step #5: Create (and Promote) Optimized Playlists.
- Step #6: Promote Videos To Your Audience.
- Step #7: Turn Viewers Into Subscribers.
How do I get my YouTube channel noticed?
9 ways to get your YouTube channel noticed
- Engage In The Comments of Other Videos.
- Make Your Tags With SEO In Mind.
- Create Effective Descriptions.
- Use Evocative Thumbnails.
- Avoid Cliches With An Effective CTA.
- Polish Your Channel’s Appearance.
- Socialize with other YouTubers, and Use Apps to Get Ahead.
How do I grow my YouTube channel at 0?
How to Grow Your YouTube Channel From 0 to 1000 Subscribers (2021
- Promote Your Channel to Existing Fans.
- Optimize Your YouTube Channel Profile.
- Create a YouTube Video Popup.
- Make Attention-Grabbing Thumbnails.
- Optimize Your Title and Description.
- Run a Viral YouTube Giveaway.
- Display Your YouTube Playlist on Your Site.
Have you ever wished you could have your own personal YouTube consultant who was ready and available at all times? We figured you’d be interested, so we constructed one! The vidIQ YouTube Channel Audit tool is one of the most effective video marketing tools available today, and it is free to use. It provides you with a rapid overview of how your material is doing, what is working and what isn’t, and which issues require your attention. By selecting the ‘Channel Audit’ button on the left-hand toolbar of your YouTube screen or inside the vidIQ extension toolbar navigation dropdown, you will be able to access the functionality, which offers five distinct tools for analyzing your YouTube channel’s performance.
Hovering your cursor over any part will provide you with more comprehensive information.
You’ll also be able to examine the most popular YouTube search phrases, as well as endscreen click rates and card click rates for your channel.
According to the lowest Watch Time, lowest Like Ratios, lowest Retention, lowest Views, and the films losing the most subscribers, this section reveals the videos that are performing the most poorly.
This component of the Channel Audit tool indicates whether or not your video titles, descriptions, or tags are too short or too long, according on your preferences.
What is the value of that?
The solution to a once-impossible needle-in-a-haystack problem now takes only 15 seconds!
How to Conduct a YouTube Channel Audit: 4 Key Areas To Evaluate
A video I just posted on LinkedIn (yeah, you read that correctly — not YouTube) on the three most common problems I see while auditing YouTube channels was well received. However, those three typical blunders were simply the tip of the iceberg in terms of their severity. My professional experience with YouTube has spanned five years, and I’ve audited channels for major media firms, sports federations, Fortune 500 corporations, and individual YouTube producers. Most likely, you can only imagine what I’ve witnessed.
This is how I rate four main categories: branding, channel set-up, content, and, my personal favorite, search engine optimization.
Whether you’re in charge of your own YouTube channel or want to offer this service to some of your clients, here’s everything you need to know about YouTube audits and how to conduct them in the most effective manner.
4 Focus Points For A Thorough YouTube Channel Audit
If you’re looking to do a YouTube channel audit, you’ve come to the right place. The following sections will take you through each of the four major categories I review, highlighting some of the most typical errors I encounter in each. And you’ll note that I stated at the beginning of this article that I’d show you how to audit a YouTube channel the proper way, which is important since, unfortunately, not all YouTube audits are made equal. Several are shallow and merely look at the surface of things, others are carried out by literal robots, and yet others are carried out by individuals who, with all due respect, do not have the knowledge or experience to be providing guidance.
For your information, I will not cover the bonus category — operations and monetization — since I have already covered a big portion of that topic in depth in episode seven: how to maximize your AdSense earnings.
In addition, I don’t want to divulge all of my top-secret formula.
1) Critique The Channel Branding
Overall, this is the most straightforward category in the group. The visual components of the channel, such as the Channel Banner and the Channel Icon, will be discussed in this area (avatar). Not only do we want them to look good, but they also have a vital function in terms of informing potential subscribers about the channel’s content and the benefits of being a member. In order to do so, you’ll want to take a good look at the channel art and ask yourself the following questions: Is there a timetable included in the package?
Describes your company’s distinctive selling proposition (USP).
Ultimately, the YouTube channel art must communicate what the channel is all about, so carefully assess whether or not it is accomplishing that goal (and how well it is doing so).
2) Check The Channel Setup
When doing the audit, you’ll be looking closely at how the channel is set up as well as how it is marketing itself to the rest of the world. Take a look at the following to get started: What is the organizational structure of the channel sections? -Is it simple to digest? Is the most recent and greatest material showcased? Is the “About” section written in such a way that it sells the talent? What is the name of the company or brand behind it? Alternatively, are the advantages to the subscriber being delivered as they should?
- — Is it a severe situation?
- Is there even a name for it?
- Is the Recommended Channels widget initially enabled?
- And, if so, is it put up in such a way that it aids in framing the overall message of the channel?
- At this point, we will go into further detail.
- You’ll want to make certain that they are customized to the video and that they target relevant keywords.
- severe, a component of the audit, and the most technically challenging.
It is not just what you see on the exterior that is important; it is also what you see on the inside that is important, so don’t forget to look inside the channel analytics.
However, it is the one item that has the potential to make a significant difference, so pay attention!
Make yourself comfy and get some popcorn.
The following are the questions you should ask yourself while doing an audit of your own or a client’s marketing channel: What is the level of production quality?
Do the videos go right to the point, or do they have lengthy introductions that drag on?
How did things turn out in the end? What is the call-to-action like? How does it sound? Is it powerful, specific, and well-organized? What do the thumbnails look like, and how big are they? If you want more information, check out my advanced approach to producing YouTube thumbnails.
After the YouTube Audit… What’s Next?
You’ve finished your audit, so where do you go from here? If you’re doing an audit of your own YouTube channel, it’s time to sketch out your channel strategy and develop action items that will help you enhance your channel’s success on the platform. If you’re doing an audit of a customer’s YouTube channel, what I recommend is that you prepare a full report on your findings and schedule a consulting call with the client right away. I’ll walk them through the performance report, answer any questions they may have, create a list of action items, and assist them in developing a strategy for the future.
I frequently respond affirmatively.
Want Tom To Audit Your Channel?
If, after all of this assistance, you still prefer to have your YouTube channel inspected by professionals, Tom’s YouTube consulting and services firm is a good place to start. A YouTube channel audit, as well as a variety of additional services geared to help you expand your YouTube channel and your business, are available through Channel Fuel.
YouTube Audit 101: A Marketer’s Guide to Success
If you haven’t considered YouTube as a component of your marketing strategy, we’re here to persuade you otherwise. When developing a high-level marketing strategy, marketers frequently neglect the need of developing a complete plan for the brand YouTube, devoting most of their emphasis instead on the website, blog, other social media channels, and email newsletter. At some point, YouTube becomes an afterthought, a place where you can dump all of the videos that are filling up your content management system.
What follows is an explanation of why you should undertake a YouTube audit for your company.
Why should marketers focus on YouTube?
In the first place, YouTube has more than 2 billion users who collectively view more than 1 billion hours of video every day. Your consumers are on YouTube, and if they don’t see your material, you’ve missed out on a valuable marketing opportunity. Ranking towards the top of Google’s search results is, for many of us, the most important goal in the world. Google, of course, dominates the search scene, but YouTube is really the world’s second largest search engine, surpassing even traditional search engines such as Bing and Yahoo in terms of search volume.
Furthermore, your rivals are almost certainly already on YouTube, and if they aren’t, they will be in the near future.
Consider your YouTube channel to be an extension of your website in terms of design and functionality.
The YouTube audit
Now that we’ve established the necessity for an audit, where should we begin our investigation? First and foremost, you’ll want to take stock.
Video content inventory
Make an inventory of all videos that have been published in order to determine the present situation, keeping an eye out for themes. Consider the following question. What exactly is there? Is everything up to brand standards as of right now? Identify videos that should be deleted or updated and make a note of them.
Playlists that are structured around topics keep your visitors on a well-defined route throughout their purchasing process. They also improve the user experience by establishing an orderly, comprehensive framework that encourages participation. In order to offer context for why the content is organized under a certain list, playlists should have well defined titles and descriptions that are easy to understand. If you want to provide a consistent brand experience across all online touchpoints, the playlist navigation structure should be identical to your website navigation.
Content gap analysis
It’s critical to approach this channel in the same way you would any other marketing channel, which means identifying any content gaps that exist in your present material. If you identify gaps, are there any current videos that can be optimized to fill in the gaps, or do you need to create fresh movies from the beginning? After that, take a look at your target audience and traffic sources. What type of material is most engaging to viewers? What methods do they use to interact, such as likes, comments, shares, and the amount of time they spend watching each video?
Create a strategy for optimizing each individual video based on your blueprint. Videos’ titles, keyword tags, video descriptions, captions, and tags can all benefit from optimization. Not only are video descriptions important to the algorithms used by YouTube and Google to rank videos, but they also help to generate link clicks by providing searchers with additional information about what they will view, which can persuade them to click. The inclusion of hyperlinks in the description allows visitors to continue their brand interaction on a new channel, such as your website or a separate social profile, by clicking through to the destination page.
To generate curiosity and boost engagement, the channel banner, icon, and unique video thumbnails are all used to draw attention.
The next step is to select an end screen option, such as recommending the next video or encouraging visitors to subscribe to your YouTube channel. Users who watch a video through to the end are more likely to go on to the following video in the series.
The process of guiding the customer through their content journey also includes mapping the videos to the appropriate web pages and mapping the suggested videos to their appropriate positions in the playlist. Instead of being sent to identical material on a different channel, mapping helps keep viewers engaged with your brand throughout their content journey and inside your company’s ecosystem. The search results for YouTube channel videos (which are watched on the YouTube channel itself) and YouTube videos hosted on websites (which are viewed on your website) are the same.
Plan for success
Keep a running collection of best practices and template documents to help you optimize future viewing. Ensure that the “About” part of your YouTube channel is consistent with the branding of all of your channels and informs your viewers about what they can anticipate from your channel.
What marketers need to know
When it comes to the customer journey, YouTube is a powerful digital touchpoint. With no clear plan and execution, marketers may either risk having their brand appear disorganized, or they can strengthen their brand impression and reputation by creating a concise and good user experience with structured material that is easy to digest. A YouTube audit will benefit your organization in several ways. It will identify and organize videos that can be used on your website, social media platforms, and other marketing materials.
Image courtesy of Unsplash
How to perform a youtube audit for your brand
YouTube is no longer merely a site to watch videos because it is now owned by the big guy himself, Google. It’s a thriving community with a thriving social media presence! The steps below will walk you through the process of auditing your channel to ensure that it is functioning as you intended and that you are receiving the traffic you deserve, whether this is your first time uploading a video, your first time posting videos on a sporadic basis, or a regular uploader. There are also several new tools to learn how to utilize, and we want to be certain that you are taking full use of them.
Basic YouTube audits to complete
Go through this list and check off each item to ensure that you are presenting your films in the most professional manner possible.
Have a G Suite account or 100 subscribers.
When you create a new YouTube channel, Google has altered the way the platform runs. For the time being, you won’t get a dedicated URL for your channel unless you have a G Suite account or at least one hundred subscribers. You may also link the channel to your Google My Business account, which should help to expedite the verification process.
Design a channel icon for your profile picture and cover art
Create all of the visuals that will be used to decorate your channel. This will consist of a cover image as well as a profile photo for you.
Write something for your about section
Do not forget to complete the “about me” portion of your website! This is really important! You must provide all of the necessary information in this section to allow people to get to know you, discover what they can anticipate from your channel, and decide whether or not they want to follow you on YouTube. Inform them of your contact information and provide them with connections to your other channels, social media profiles, website, and anything else you’d like them to be aware of.
Remember that YouTube is indexed by Google, which means that they will be reading what you have written in your about section. It’s yet another opportunity for people to learn about your company!
Check your settings and fill out all the information about your business
Along with the “about” section, you’ll want to include all of the relevant information about your organization.
Set the type of video and choose the content—tags, slides, CTAs, etc.
You may also go through all of the videos and double-check that they are listed in the order that you want them to be. You can choose from the following choices. You can choose the option you’d want to have as the default setting.
- Private—only you and others who have access to your login and password can see what you’re watching
- Unlisted means that if someone has the URL, they can view it, but it cannot be discovered using a standard search
- Everyone can view it and it can be located through a search
- It is available to the public.
The custom URL ending for videos as well as the video description may all be customized in this section. Don’t forget to include some information about your firm and any relevant connections, such as your website, in your document. There should be some level of uniformity throughout all of the video content. In addition, you may customize the video’s tags and categories, as well as upload an unique picture. Consider how things will appear to a person who has never been to the location in question before.
Other things to consider
As soon as viewers start viewing your films, how will you ensure that they either continue to watch or return for additional content? By categorizing your videos and creating playlists! When a viewer clicks on a video inside a playlist, the following video in the series will immediately begin to play once they have finished watching the first video, thanks to this feature. People will be enticed by the videos that they would be most interested in. Create rules and tell YouTube which videos should be included in certain playlists if you want to get fancy.
Are comments turned on?
Ideally, you’d like to keep the comments section active. As a result, viewers will be more interested and participatory on your channel. You do have the option of hiding particular comments if someone says anything nasty in your presence. In the event that comments are enabled, make certain that you are monitoring them and replying to individuals so that you may engage with members of your audience. You’re well aware that we’re all about developing relationships around here!
Do you have CTAs placed strategically on you videos?
If you want to generate more leads from YouTube, it’s critical that you include some form of call-to-action button on each of your videos. Whatever your call-to-action is, make sure it is strategically positioned throughout your videos and that it is relevant to whatever the audience is interested in learning about or purchasing.
Do you have the right equipment to make the video high-quality?
People have come to anticipate a certain degree of quality from YouTube videos. A good deal of reasonably priced equipment may be found on Amazon. Consider purchasing some lighting and audio equipment to ensure that your event is properly lit and recorded. You might consider purchasing a digital camera if you so choose. However, for novices, even an iPhone can produce excellent films. Our recommendation is to begin where you are and then consider upgrading as soon as you are able. To convert your YouTube traffic into leads, you must first do an audit–and then think imaginatively about what your target audience would be interested in learning about.
There are a handful of things you should think about before you start creating movies. Here are some suggestions. The first important thing to consider is who your target audience is and what they will be interested in. And, you’ll need to identify your goals for the platform.
Use the acronym WATCH think about why people will be interested in your videos:
Who — are you familiar with your target audience? What will entice them to want more? Action — be clear about your objectives. What action do you want your audience to take as a result of your presentation? Technology – keep in mind that your technology should be a significant component, but start with what you have right now. Make sure you have decent lighting, good sound, and interesting information. Consistency – whatever you do, be sure it is done consistently. This is the factor that will determine your success or failure.
- Be human, be yourself!
- You will meet others who share your interests.
- How many views and subscriptions does it have?
- What happens when the two things come together?
- Wishing you the best of luck!
YouTube Channel Audit Service
Have you considered conducting a YouTube channel audit? Having a popular YouTube channel is a source of great pride for many people. Everyone appears to be utilizing the platform these days, and certain content creators seem to have a knack for nailing the formula again and time again. Unfortunately, this theory does not apply to everyone, and you may find yourself perplexed as to what you are doing incorrectly in the YouTube world if this is the case. It’s possible that your channel isn’t growing at all, or that even if it is, the growth rate is just too sluggish.
- Low numbers of subscriptions, views, and conversions aren’t enough to make a difference.
- You should probably think about having your YouTube channel audited.
- The information gathered is then utilized in conjunction with established YouTube methods and quantifiable goals to get you started.
- I can assure you that a thorough evaluation procedure will be conducted in accordance with these guidelines.
Many YouTubers are unaware that branding is a lot more important aspect of content development than they realize. Your channel branding decisions must be reviewed in order for me to complete an audit of your YouTube channel. The strategy that you use and the thumbnails that you utilize may make all the difference between success and failure when it comes to the YouTube algorithm. Among these are your thumbnail, your descriptions, your tags, your links, your upload settings, and so on.” The goal is to lead you to a location where your channel is represented with the best possible brand image.
Once the process is complete, the search engine should be significantly more friendly to your content.
Keep in mind that your content is being created to appeal to the people who will be reading it. As a result, if viewers consistently get the impression that what you are uploading is not for them, your views will suffer. For your videos to be effective, your audience must perceive some level of value in them before they will become interested. You live in a time when people’s attention spans are shorter than they have ever been, and they want as much information as possible before making any decisions.
The flow of your videos, as well as the effect they have on your viewers, are explored in this section.
Search and Discovery
As I have stated, the YouTube search algorithm is a critical piece of the audience jigsaw to solve. Due to the fact that it is built on Google technology, it does a thorough examination of search phrases at several levels of abstraction. In addition to having a suitable thumbnail, your channel must check all of the criteria in order to appear towards the top of search results. These components might include correct channel and video classification, SEO optimization, title optimization, description editing, and other similar techniques and strategies.
I’m here to help you rectify the situation so that you can gain as many viewers on your material as possible and learn how to increase your YouTube channel’s performance.
Many YouTube channels that are generally successful tend to struggle when it comes to marketing their channel. The target audience will not be aware of whatever notion you come up with unless and until the message is successfully communicated to them. It goes without saying that getting something done for a YouTube channel is not done in the traditional sense. It might, for example, be a subject of cross-promotion and social networking connections. An important aspect of my audit process is to determine where your channel now stands and to get you started with the greatest advertising possibilities and YouTube channel recommendations that you can utilize to help your channel achieve long-term success.
Any sector in which you have successful rivals has a good probability of becoming successful because they are doing something correctly. You may take use of this tier advantage since their actions can both teach you valuable lessons and highlight where there is potential for individuality and creativity. Putting these and other ideas into practice will help you to obtain a more effective video optimization mix in your campaigns. The audit procedure is intended to research your rivals and position you to be one step ahead of them.
If your YouTube videos aren’t doing as well as you’d like them to, you may benefit from a YouTube channel audit to improve their performance. Take advantage of this chance to book a free consultation with me so that we can discuss your content generation requirements and offer you with a comprehensive YouTube channel analysis.
Testimonials from people who have used your YouTube channel To view a video version of this story, please click on the PLAY button below:
How to do YouTube Channel Audit in 2021 (New Strategies)
Views per Hour (VPH), engagement rate, subscribers gained, competitor statistics, total and average Watch Time, best and worst audience retention, analyze prospects for sorting videos in themed Playlists, and help you to use traffic sources to develop a production strategy accordingly are all factors that can be considered in a YouTube channel audit. All of your optimization efforts will be for naught if you are unable to quantify the success of your YT presence and monitor the impact of your efforts in your audits and reports.
- You must keep track of the effectiveness of your video optimization efforts, including top keywords, endscreen, and thumbnailcard click rates for your YouTube channel.
- If a certain video does particularly well in search, the algorithm may consider your channel to be more relevant for that particular search phrase; consequently, making additional videos that revolve around that particular topic may be a good idea in the future.
- In order to verify that your content is reaching the appropriate target audience and assisting you in meeting your marketing goals?
- In order to do this, you must ensure that your content is exceptional, targeted, and effectively optimized.
What is a YouTube Channel Audit?
During a planned implementation, auditing is the analysis, investigation, and conductive research study of the positive and negative points in your channel in order to develop an innovative strategy by modifying the malfunctioning areas and learning from the successful ones. Auditing is the process of analyzing, investigating, and conducting research study of the positive and negative points in your channel. It also provides you with an opportunity to take a step back from your films and conduct an objective analysis of what is working and what isn’t.
They also provide you with an opportunity to avert catastrophes from occurring in your Google Display Network and YouTube marketing efforts.
When it comes to YouTube channel audits, you may be asking how to evaluate the efficacy of your videos and marketing approach. You have arrived at the most appropriate page!
Why an Audit is a must for your YouTube channel?
YouTube (YT) is the second most popular social media network and search engine in the world (according to Statista), with over 2.3 billion active monthly users. Furthermore, the algorithm of YouTube recommends 70 percent of the content that users watch (HootSuite). When it comes to implementing an efficient YouTube search engine optimization (also known as “SEO”) plan in order to improve your chances of reaching your audience, a YouTube channel SEO audit is essential.
Reaching target audience
The most interesting portion of a YouTube Audit is when the ranking of your keywords in relation to your video is revealed. Your content reaches the right target audience, who eventually becomes your permanent audience, when an audit is conducted to examine various success determining key factors. This audit is enriched by improved practices such as optimizing/searching for the right keywords, title, description, and tags in order to determine their reach.
A technical audit of your YouTube channel may assist you in learning more about the demands and interests of your target audience, as well as the kind of videos that might affect them. And when you create in accordance with the target market’s preferences and consumer behavior, your channel begins to attract more viewers and encourage them to return for more, assisting you in the development of loyal consumers and an engaged online community, among other benefits. Many YouTube creators also choose to purchase organic YouTube subscribers in order to improve their audience size.
Support marketers with the best publicizing strategies
The Social Media Examiner 2020 industry research found that YouTube is used by 55 percent of marketers, making it the most widely used video medium for marketing videos. In order to create their video showcasing and achieve their objective aim of accessing the global congregation in order to pass on their promoting message, marketers should do a YouTube channel audit. Approximately 73 percent of individuals in the United States have a YouTube account, presenting a fantastic potential for marketers to acquire new leads and promote content on YouTube (Source- Think with Google).
It also assists them in learning about how to sell their items through the YouTube marketplace as well as the greatest YouTube marketing methods that are not already implemented in their channel.
It also assists channels in exceeding the threshold for YouTube channel monetization and developing a second showcasing approach by examining the mistakes they made in their earlier videos.
Additionally, this investigation is beneficial to the mounting company, who relied on YT as their primary intermediary to reach their target audience.
Since a result, a YT Channel audit or analysis is essential in YT marketing, as the development of the campaign can be seen in the investigative data collected.
Other important benefits of conducting a YouTube channel audit includes:
- Which videos have received the most attention
- Which videos were most effective at turning viewers into subscribers
- Which videos had the best and lowest audience retention rates
- And an assessment of click through rates. What number of subscribers you have
- Whether or whether the keywords you use will help your films appear in search results
After learning about the significance of a YouTube channel audit, you may be asking how to go about doing a YouTube channel audit in order to expand your channel. In this article, you’ll learn about the three critical phases to consider while evaluating the effectiveness of your YouTube channel.
Audit Stage 1- YouTube Channel Analysis
The goal of this section is to analyze the key performance indicators that will assist you in determining how successful your videos are in generating results for your company. By increasing the likelihood of achieving your key performance indicators (KPIs), you may take steps to improve your content, raise your views, impressions, watch time, subscription base, and lift your search engine results. Examples include tracking where audience retention lowers and which videos are the most popular among viewers.
- Sign in to your YouTube account. Click on your profile image, which is located in the upper right corner. To gain access to the analytics, choose “YT Studio.” You can find out how well your channel is functioning right here.
The key factors you need to track are:
Your video’s number of views over a given period of time is represented by this field. Using this information, you may assess the negative as well as positive effects of the films and make progress toward implementing a profitable strategy.
Analysis of traffic sources and comments
YouTube analytics allow you to learn about the demographics of your target audience as well as key statistical information that can be used to identify both encouraging and problematic comments left on individual videos that you have put on the site.
Analysis of how many subscribers are watching your videos
The ratio of active subscribers to total views reflects the genuine image of the number of subscribers. You may use this information to determine how successfully your movies entice them.
Analysis of audience retentionwatch-time metric
Recognizing which videos have the best or lowest audience retention percentages allows you to learn from the weak or strong parts and provides opportunities to introduce innovations and eliminate flaws in your video production. To locate it, log in to YouTube, click on your avatar photo, navigate to YT Studio, and then click on AnalyticsWatch TimeReports Audience Retention from the drop-down menu. On the channel level, you can see the audience retention data for individual videos as well as for all of the videos in that particular channel.
Analysis of links associated
You may find out about the links that have been embedded in your films by visiting this page. To implement this process, you may use YouTube analytics to learn about the reference links and to get information about the viewers who have referred your video to others.
Analysis of the videos that generate most engagement
In your YouTube channel audit, you can track and evaluate activity in terms of likes, dislikes, comments, and shares. Engagement is a significant ranking component in the algorithm since YouTube ranks videos that hold viewers’ interest and encourage them to stay on the site for longer periods of time. The fact that a video produces a large number of comments indicates that viewers think it to be compelling.
Topics, styles, and representations of those videos that produce greater interaction must be identified; then, those characteristics may be repeated to generate even more engagement in the future, allowing you to do even better with the algorithm.
Audit phase 2- Update and improve
Branding provides an excellent chance to begin your assessment. Because YouTube is mostly a graphic-based site. On YouTube, you have the opportunity to promote yourself, your hobbies, passions, personality, and brand to a worldwide audience. Branding that is distinct and consistent, as well as special features, may distinguish your channel from the competition while also transferring your core viewpoints and goal. Consider whether or not they are selling the talent. What is the name of the company or brand behind it?
Examine the following aspects of your channel’s branding:
If you want to represent your channel or business, it ought to be the distinctive picture or logo of your brand.
It is a wider banner space that allows you to better convey what your channel is about on the internet. This platform advises that banners have a minimum resolution of 2560×1440 pixels in order to ensure the optimal display on all devices.
The “About” page provides your target audience with a high-level summary of what they may anticipate to see on your YouTube channel. You can outline the sorts of material you intend to create, as well as your upload timetable and the identities of those who will appear in your video productions. In addition, you must include links to your website, contact information, and/or social media profiles.
It is a brief film of 15-30 seconds in length that highlights the most important aspects of your video content for visitors who are not subscribers. You may use it to provide your target audience a sneak peek at what they can anticipate from your channel and to convince them to subscribe to your channel. You may modify it as your channel develops in popularity! This is according to Google.
- In order for consumers to remember a brand, they must make 5 to 7 impressions on them. It is estimated that colors increase brand awareness by up to 80%. 73 percent of consumers are loyal to a brand as a result of its friendly customer service. It is possible to enhance income by up to 23 percent by presenting a brand consistently across all channels. About a third (33%) of the world’s top 100 brands use the color blue in their logos
- Approximately 72% of the most successful brand names are made up of words or acronyms. Brands with poor corporate branding pay 10 percent more than those with good company branding.
Because of this, it is critical for you to invest time developing unique visual branding in order to distinguish yourself from your competition.
Update Meta Data
Metadata is the most important information about your movie, and it includes the following elements: title, tags, description, and thumbnails. This information informs the algorithm about the content of a video, which indexes it for search, features, related/recommended videos, and ad-serving purposes.
Every video should have a catchy title and an attractive description to entice the target audience to watch it and find out what they’re looking for in the first place. From your logged-in YouTube page, click on your profile image, then navigate to YT Studio and select “content” from the left-hand navigation menu. You’ll be presented with a list of all of your videos. Then, to the left of your video, click on the little square and pick the “edit” icon to begin editing. You now have the ability to make the necessary modifications.
When doing a YouTube channel SEO audit, you must optimize your content for relevant Keywords to be successful. In the search engines, keywords are the words or phrases that your target audience types in when they’re seeking for videos to watch. People will not be able to locate your films if you do not include the appropriate keywords in the title, description, and tags. To guarantee that you do not lose out on the well-deserved traffic, you must conduct extensive YouTube keyword research before launching your campaign.
Your goal is to locate keywords that have a high search volume but low competition since these are the phrases that people are looking for a lot but are only finding a small number of results for.
By using such keywords, you will increase the likelihood of your movies being discovered. You must use long-tail keywords to target a title that falls into a broad category in order to reach a more narrow target audience.
- Analyze how frequently viewers look for your chosen term on Google
- What other keywords occur the most frequently
- Begin by retitling your video using the term you want to target. Create an engaging description and put your long-tail keyword at the beginning of the description so that it displays in the thumbnail preview
- In your meta tags, use keywords that are relevant to your website. Make changes to your thumbnail to include the keyword
Formulate a custom-made thumbnail
What should you do if your YouTube channel audit reveals a lower click-through rate? You have the option of creating a custom thumbnail that is related to your content. It is usually preferable to create your own thumbnail rather than relying on YouTube to provide one for you. Thumbnail images are graphical representations of your video content; thus, they must be absolutely flawless! A decent thumbnail should include graphics as well as text to make it visually appealing. To create a customized thumbnail, use a basic piece of software such as Canva.
Your thumbnail is your viewer’s first impression of you, and it is a wonderful method to enhance your click-through rate as well as your organic reach on social media.
Categorize videos into themed playlists
Always create a playlist if you have a collection of videos that you believe should be watched in a sequential fashion. By doing so, you encourage viewers to spend more time on your channel and, as a result, they are more likely to subscribe to your channel. In addition to increasing your subscriber base, playlists also increase the number of views on your videos.
- If someone like one of the videos in your playlist, they are likely to view others as well. This drastically improves the amount of time you can spend watching. The more time you spend watching, the higher your position in the algorithm is. By incorporating fewer viewed videos in a popular playlist, you may improve the number of views on such videos.
Direct call-to-actions should be included to create leads from your channel. You can include the following:
- To show your support for my channel, please like, comment, and share it. Visit my connected website, follow me on social media, sign up for alerts, or join an email list.
Audit Stage 3- Analyse your content
The next section of the YT channel audit is the most hilarious. Watch your videos while sitting comfortably and identifying the weak parts. Investigate:
How’s the production quality?
Examine the audio-video quality and pay close attention to the equipment that has been utilized.
Are your videos stuffed with long boring intros?
Remove them as quickly as possible or you will lose your readership.
How’s the end screen?
What are the elements that your final screen provides? The call to action is compelling, focused, and specific.
YouTube channel audit tool
The vidIQ YouTube Channel Audit tool is one of the most powerful video marketing tools available. It analyzes your YouTube channel and recommends improvements. It conveys to you in a concise manner how your channel is functioning, what is working and what isn’t, and what issues need to be resolved as quickly as possible. The channel technical auditing servicestouls may provide you with extensive information about the essential aspects that can assist you in becoming successful on YouTube.
- The study contains a thorough comparison of numerous critical components
- Details on how to incorporate crucial keywords into your channel as well as how to attract people
I hope you now have a better understanding of how to do a YouTube channel review. Please feel free to spread the word!
The Guide to Auditing Your Youtube Channel in 2018
It’s true that YouTube audits aren’t the most exciting thing on the globe, but all of the optimization in the world would be for naught if you couldn’t track the performance of your channel’s online presence. The vast majority of individuals believe that it is sufficient to simply mentally keep track of things like subscriptions and views, but the true masters of the platform do thorough audits on a regular basis. Furthermore, audits provide you with the chance to take a step back from your content and take an impartial look at what is working and what isn’t.
- In a sea of online material, your brand will function as a navigational aid for visitors.
- Your first objective should be developing content that resonates with your audience and offers them something of value in exchange for their time.
- The films produced by Home Depot are not simply rehashed advertising.
- Through the creation of compelling material that is helpful to the specific DIY community, Home Depot is able to stay on brand and boost the likelihood of happy viewers continuing to read their content for as long as possible.
- The audience retention for individual videos is displayed underneath the graph that depicts your overall channel’s audience retention, with the proportion watched for each video displayed on the far right.
- Many individuals believe that optimizing for search merely entails cramming their titles with of keywords in order to get their video to rank on search results pages.
- The pattern demonstrated in this video by Gillette is used in the recipe.
Then include your primary keyword along with a convincing incentive for them to click on it (Shaving Tips for Men).
YouTube is the second most popular search engine in the world, after Google.
If a video does very well in search, the algorithm may consider your channel to be particularly relevant for that search phrase, making it a smart idea to produce additional videos on that subject.
Remember to include other elements like as keywords, tags, playlists, descriptions, and so forth.
When you audit and query your YouTube channel analytics on a regular basis, certain suggestions for boosting performance and optimizing your channel will quickly come to mind.
Other measurements and patterns may take some time to evaluate, and you may come across stuff you weren’t searching for in the first place. You’ll never know unless you go looking for it.
YouTube Channel Auditor (Free)
It is the goal of a YouTube audit to offer you with an impartial, in-depth review of the performance of your YouTube channel and videos on the platform. In addition to providing you with particular action points, it also helps you to concentrate on addressing any evident faults while also creating a baseline for your overall performance. YouTube audits are also a great approach to identify areas that need to be improved or fixed. When numerous people have access to your YouTube Studio account, it can be difficult to establish who is in charge of what and whether or not anything has gone through the gaps.
The following are the most important aspects of the YouTube audit:
YouTube Channel Audit
- Information of a fundamental kind
- Making your profile photo, banner image, and watermark your own will help to guarantee that your brand is consistent throughout all of your videos and channels. The channel layout, spotlight videos, and featured sections are all examples of this. – These choices enable you to construct a visual representation of your channel based on the videos and playlists that are currently available. The best solution may not always be the most convenient if you haven’t checked your channel arrangement recently.
YouTube Video Audit
The YouTube Audit Tool additionally runs the following tests in addition to the others:
- Views of the video
- Total time spent watching the video
- Average time spent watching each video
- And the proportion of persons that watched the video I started watching at 0:30. Likes, dislikes, comments, and shares for videos
- Clicks on video description links
YouTube Channel Audit
In the following four days, you will receive expert, readily applied feedback on your YouTube channel.” I hired Daniel to give an honest assessment of my YouTube channel. His review had a lasting impression on me! Extremely thorough and beneficial. He gave excellent advice that was tailored specifically to my YouTube channel, as well as tangible measures that I can use to develop and achieve my objectives on the platform. “I would strongly suggest!” ‘I really appreciated Daniel’s suggestions and thoughts,’ says the author.
He came up with several incredibly useful suggestions that I had never considered before.
Grow viewssubscribers with proven advice
Tell you what’s excellent, what’s not so good, and how to take your channel to the next level with my advice and guidance. RESULTS-ORIENTED
Actionable feedback on what to change
All of the comments you receive will be simple to implement (I’ll even point you in the direction of resources that will make things even easier). COMPLETELY UNIQUE WORK
Uniquely tailored to your YouTube channel
Your review video will be completely original to you. In other words, if the advise is not relevant to your channel, you will not receive it. ONE-OF-A-KIND PERSPECTIVE
Watch a viewer through fresh-eyes
Until now, I’d never heard of your channel. If you do this, you will have the unique ability to witness how a viewer reacts when they visit your channel for the first time, which will be invaluable to you. “Daniel did an outstanding job of putting me on the correct road with my YouTube channel. “The advise was well worth the money, and it will save me a lot of time and hassle in the future.
Meet your personal YouTube consultant
Hello, my name is Daniel James. In 2010, I set up a digital camera on top of a stack of boxes and shot my first YouTube video, which you can see here. Throughout the following half-decade or so, I continued to create and publish videos to YouTube. Eventually, my efforts were rewarded, and I was able to achieve success. Afterwards, starting in 2016, I began assisting others in achieving success on YouTube. From 2016 to 2020, I was a part of the team that helped build channels with as many as 400,000 subscribers.
- Several content creators have reached out to me as a result of the information on this website and on social media, asking me to explain why their channel isn’t functioning as well as it should.
- I did, however, finally find it difficult to keep up with the demand.
- I planned to start a private service where I would assess people’s YouTube channels on video, which I would call YouTube Channel Review.
- Several people have stated that the audit films have been quite useful and valuable, as seen by the testimonials on this page.
- Because this is the case, I’ve chosen to make this service available to the general public.
- If you’ve just launched a YouTube channel and aren’t sure what steps you should take to be successful, or if you’ve been making videos for a while but aren’t seeing the growth you’d want, I can help you get started and get results.
- I’ll tell you what you’re doing correctly, what you’re doing wrong, and what you can do to correct the problems you’re experiencing.
It’s your chance to have your YouTube channel reviewed by someone who has over a decade of expertise in YouTube marketing (and a proven track record of success). PRICING THAT IS EASY TO UNDERSTAND
Ready to get started?
You may purchase a channel review right now. 30 dollars for video auditing
- Among the features are: a 10-minute review video
- Recommendations that are completely actionable
- Private, high-definition upload
- sDelivered within 7 days
“Thank you so much for your assistance! “So many things were brought to my notice that I had not before considered!” “Absolutely wonderful!” says the author. The implementation of these concepts into my YouTube channel is something I am looking forward to doing. “I couldn’t be more thrilled!” “Wonderful piece of craftsmanship. Daniel’s review was really well-written and quite informative. “I’ve already noticed an increase in interest in my YouTube channel after making a few minor tweaks.” “Thank you very much for taking the time to write this informative review.
- “Excellent advise; I can’t recommend this service highly enough.
- He provided me with some excellent comments on what improvements my channel requires, as well as suggestions on how to put those improvements into action!
- “He brought things to my notice that I had never even considered before,” I said.
- The comments I received was on a professional level, and it included examples and suggestions for improvement.
- And it is the kind of honest and helpful feedback we are looking for.
Frequently Asked Questions
Your audit will be delivered to you within 7 days of making your order. It will be uploaded to YouTube in a secret manner, so that only you (or someone with whom you share the URL) will be able to view it. Your audit will be sent to you via Fiverr, a freelancing marketplace where you may hire professionals. You can ask a particular question to see if I can answer it by taking a look at your YouTube channel. Unfortunately, I am only able to assess YouTube channels that are available in English.
As long as the station is broadcast in English, that is.
In the event that you want assistance in putting the recommendations I make in your review video into action, please contact me through email at I may be able to assist you in some way, depending on the circumstances.
“I’m still not convinced. Change my mind before I leave this page (in fewer than 200 words)”
The challenge has been accepted. Please allow me to be completely honest with you. However, while I like assisting my audience by replying to their emails and letters, doing so on a daily basis would force me to become homeless as a result. Even while I would like to give tailored guidance to individuals such as you, it is not possible for me to do so on a broad scale for free at this time. I’ve set the price of this service at a reasonable $30 in order to allow you to receive some individual assistance without having to spend your entire salary on it.
Regardless, even though this service is less expensive each month than the majority of cell phone bills, I will make every effort to exceed your expectations.
Alternatively, if you are still not convinced, it is not a problem; I appreciate you expressing an interest in any case.