When Should You Send Emails? Here Are The Days And Times That Work Best?

The best time is to send during work hours. Try to avoid sending emails on weekends. The best days to send emails are on Tuesdays and Thursdays. Avoid sending emails during rush hour (8 AM or 5 PM).

When should you send out emails?

Sendinblue’s research uncovered two good times to send emails: 10 a.m. and between 3:00 p.m. and 4:00 p.m. These times may not be surprising. At 10:00 a.m, most people are already at work and trying to get some things accomplished, eventually checking their email inbox and going through their unread messages.

Does it matter what time of day you send an email?

Turns out that when you send your message matters just as much as its content. Because the bulk of emails are sent during the workday, it’s easier for someone to reply to you in the early hours of the morning (like 6 or 7 AM) or after work hours (around 8 PM), regardless of the day of the week.

Should you email on a Friday?

We also noticed that there were slightly higher open rates for emails sent earlier in the week (Monday through Wednesday). But those emails sent on Friday still performed well on average — achieving open rates of almost 80%.

What is the best time to send an email on Sunday?

The best time to send an email on Sunday is at 11 am. 60% of people check their email as soon as they wake up. 53% of all emails are opened during work hours. A good open rate very much depends on your line of business, but the overall average open rate is 17.92%.

Is it better to send an email on Friday or Monday?

However, GetResponse indicated that sending emails on Friday had the highest open rate of 20.58%, while Tuesday showed the best click-through rates. In general, we can conclude that Tuesday is the best day to send marketing emails, and Thursday is considered the second-best choice by most surveys.

Should you send emails late at night?

” Email should be sent during the day, not at night.” When people discuss email etiquette, common advice says it’s inappropriate to send late-night emails. They say emails should be sent during the day. But that’s based on the premise of time, not energy.

Is it too late to send an 8pm email?

Unless it’s an emergency, wait to send the email in the AM. Unless the email is an emergency and you actually have people waiting to hear back from you, then I advise you hold off on it till the next day. It’s also OK to send it if your colleague lives in a different time zone where it’s daytime to your night.

What time should I send an email on Saturday?

Studies suggest that there’s not a big difference in open rates for specific days of the week for B2C email sends. However, for optimal performance, Saturday at midnight works best.

What time of day are most emails read?

Source: Litmus’ 2021 State of Email EngagementIn the United States, the most popular reading time for email is the morning. Opens start to pick up around 6am and continue to rise until the 10am peak. About 7.4% of all opens happen between 10am and 11am, and 21.2% of all opens happen between 9am and noon local time.

Is it bad to send email Friday afternoon?

You’ve probably heard that you should never send an internal email on a Friday afternoon. However, if you send at an inopportune time, employees might open your email — but not have time to engage or respond. Your email also might get buried during the day, when employees are focused on more pressing issues.

Should you send emails on the weekend?

You should never call or email outside normal business hours — before 8am or after 6pm. Opportunity advancement emails – This actually has the reverse effect, giving the prospect an easy way out – “I don’t check emails over the weekend ”.

Is it OK to email on Sunday?

Berger agrees that it is best to avoid sending emails over the weekend. “It’s not when to send it’s when not to send,” she says. “I’m not crazy about sending emails over the weekend. If I have something that I am thinking about, I use draft folders, and then Sunday night or first thing Monday morning I’ll send.”

What is the best time to send an email campaign 2021?

Emails sent at 8 AM, 1 PM, and 5 PM perform the best. Use these time slots as a departure point. Consider sending emails based on each recipient’s timezone. Describe a typical day in the life of your ideal buyer and send emails during the times you can catch their attention, such as commute hours and work breaks.

The Best Time to Send Your Email Based on 2021 Data is. – MailerLite

On October 28, 2021, Ilma will read for 19 minutes and provide tips and resources. The optimal time to send an email is when the recipient is most likely to see it. It’s one of the most often asked questions we get when we meet new people at conferences or speak with our customers about our products. This is an excellent question! It’s understandable that your subscribers have hectic schedules, and the last thing you want is to send them a newsletter while they’re distracted with work or daydreaming about their weekend plans.

You want to select the sending times that will result in the greatest amount of email interaction.

In addition, if this “ideal time” really does exist, wouldn’t everyone be sending out their newsletters at the same time as everyone else?

Let’s come back to the facts before we get too far into the philosophizing (aka the data).

  • The traditional method of determining when to send emails
  • What our data from 2021 reveals regarding the timing of emails
  • There are also more elements that impact the timeliness of emails
  • For example, The most effective email marketing platforms for sending emails

Obviously, we wish to assist you in resolving this million-dollar question!


In 2021, we examined over 2.5 million email messages that were sent using MailerLite, and the following is what we discovered: Which day of the week does everyone send out their marketing materials?

  • Email marketers have a preference towards Tuesday (followed closely by Thursday) is the deadline for putting out their campaigns.

What day of the week provides the most number of opens?

  • On weekdays, Wednesday is the most popular day to establish an account, closely followed by Monday.

What time of day provides the greatest number of openings?

  • Regardless of the day of the week, the majority of email openings occur between 10 a.m. and 12 p.m., with another peak occurring between 5 and 6 p.m. (in the subscriber’s time zone).

However, as you’ll see later in the article, it’s critical to get to know your subscribers and tailor your emailing schedule to their preferences. Lastly, when in doubt, experiment and learn!

What conventional wisdom tells you about email timing

As a beginning point, put yourself in the shoes of your subscribers and see what they are thinking. Consider their everyday routines, habits, and frame of mind when you’re thinking about them. Even if you don’t have all of the information, you undoubtedly have a good understanding of your target audience. When do you think they’ll be most receptive to your email marketing campaigns? On a regular basis, their week looks somewhat like this:


When it comes to sending out newsletters, most email marketers agree that Monday is the worst day of the week. People are scrambling to get back into the swing of things with their workweek. Inevitably, business emails will take precedence over promotional ones in terms of priority. Many people believe that Monday is one of the worst days of the week to deliver your newsletter since everyone is focused on catching up on work (although our 2021 data suggests it can still generate surprisingly high open rates).


The majority of email marketers say that Tuesday, Wednesday, and Thursday are the best days to send emails. Your email subscribers have established into their work routines by the middle of the week, and they are checking their inboxes on a consistent basis.


On Fridays, everyone is thinking about the weekend and trying to finish their job so that they may disconnect from the internet for the weekend.

We have discovered, however, that Friday afternoons, particularly soon after lunch, may be a productive period. As people prepare for the weekend, they are less inclined to begin new chores, allowing them more time to check their email inboxes.

The weekend

This is a difficult question. Some societies, such as France and Italy, will seldom check their mails outside of business hours, despite the fact that there are always exceptions to the rule. However, in other cultures, such as the United States, Sunday evenings might be a particularly good time to get things done because Americans like to plan for the work week the night before. Additionally, because individuals receive less emails during the weekend, it may be simpler to attract their attention during this time.

It’s possible to make some reasonable assumptions about when to send your email by rationally working your way through each day of the week.

We enjoy crunching statistics, and we are firm believers in the importance of interpreting data from a human standpoint.

What’s the best time to send an email, based on day and open rates?

What day of the week is the most convenient for sending emails? Examine the following two graphs, which depict sending rates and email open rates across the course of a week. It’s done! According to the data, the vast majority of newsletters are sent out on weekdays. Tuesday and Thursday are the most popular days for email marketers to send out their ads, while Saturday and Sunday are the least popular days (a blessing on their shoulders). But what is the relationship between this and the average open rates for each weekday?

Opening rates are quite stable throughout the week, which is reassuring.

If you keep in mind that fewer emails are sent on weekends, this might be an excellent opportunity to distinguish yourself from the herd.

It may be a goldmine, or it could be a complete bust for you.

What’s the best send time, based on the hour?

Let’s take a look at each weekday to get a sense of when the most emails are being opened the most frequently. In general, the majority of openings occur between 10 a.m. and 12 p.m. (depending on the subscriber’s time zone). Many industry experts have lauded these times as the best times to send emails since your subscribers have settled into their day but are not yet too preoccupied with their daily duties to pay attention to their inboxes, as previously said.

Additionally, the data showed greater open rates between 5 and 6 p.m.

Best time to send an email on a Monday

Data shows that the peak period for consumers to read their emails on Monday is 10AM—and that there’s also a nice little uptick from 5-7PM, according to the same data. Open rates begin to decline in the mid-afternoon, probably as individuals begin to shake off the “Monday blues” and go back to work on their daily duties.

Best time to send an email on a Tuesday

Again, the highest number of email openings occurs around 10 a.m., following which they remain pretty stable throughout the afternoon until declining significantly from 6 p.m. forward. This might be due to subscribers getting into a habit for the week, checking their emails on a regular basis, and then signing out at the end of the day to rest.

Best time to send an email on a Wednesday

And, surprise, surprise, 10 a.m. takes home the gold medal once more. As with Tuesday, the open rates on Wednesday follow a pretty similar trend to the previous day, with a steeper fall occurring after 6 p.m. in the evening as individuals turn off their gadgets and begin their travel home, as well as spending time with their loved ones.

Best time to send an email on a Thursday

As is often the case, the highest period for open rates is around 10 a.m., but there is also a lesser surge between 1-3 p.m. on Thursdays, which is fascinating. This might be due to individuals taking their lunch breaks and searching for a distraction as the conclusion of the working week draws nearer to them.

Best time to send an email on a Friday

When it comes to Fridays, open rates are generally high between 10 and 11 a.m., with another rise occurring around 2 p.m. This might be an intriguing day to send a newsletter since you’re catching individuals just before they leave away for the weekend, when they’re most likely to be in the market for anything or to try something new.

Best time to send an email on a Saturday

While Saturday open rates are somewhat consistent with weekdays, they do experience an increase in the morning at 10AM and a gradual fall during the afternoon as people switch off to enjoy their weekend.

Best time to send an email on a Sunday

Once again, 10 a.m. is the most productive time of day, with afternoon open rates declining even more sharply than on Saturday.

So, when is the best time to send an email?

While open rates are steady throughout all weekdays, our research suggests that Wednesdays and Mondays are the most popular days to open emails. However, regardless of whatever day you choose to send your newsletter, 10 a.m. looks to be the most suitable time to send it in order to get the highest open rates. According to these statistics, the worst time to send an email is between 9 PM and 9 AM, when subscribers are winding down for the evening, sleeping, and then hurrying to be ready for the new day.

Pick a time and keep it consistent

When it comes to sending your newsletter, the best practice is to keep it constant from month to month. We are all creatures of habit, and we desire consistency even when we are not aware of it. Maintaining a consistent email cadence helps to establish trust and expectation among recipients. Your target audience will be expecting to get your information at a specific time each day. For example, I look forward to receiving Seth Godin’s email, which arrives in my mailbox on a regular basis. Monday through Friday, you’ll receive an email from Paul Jarvis, and on Sundays, you’ll receive an email from Tim Ferris.

Email blasts are sent out by a large number of email marketers within minutes of the hour (00:15, 00:30, 00:45).

This decreases the likelihood of your email being delayed as a result of a large volume of emails being sent at the same time, clogging up the servers.

But wait! Some other things affect the timing of your email

Consistency in newsletter distribution is the greatest approach, regardless of when you send out your messages. Everyone, including ourselves, are creatures of habit, and we desire stability in our lives. Building trust and expectation through frequent email cadence is important. Your target audience will be expecting to get your information at a specific time each week. Seth Godin’s email, which arrives in my mailbox on a regular basis, is an example of something I look forward to. Sundays are reserved for Paul Jarvis’s ideas, while Fridays are reserved for an email from Tim Ferris.

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Lots of people who work in email marketing send out email blasts every hour on the hour (00:15, 00:30, 00:45).

This decreases the likelihood of your email being delayed as a result of a large volume of emails being sent at the same time and clogging up the servers.

  • Your marketing objectives, your messaging, and your target audience are all important.

1. Your email marketing goals

Take some time to consider what you want your recipients to do when they get your email. Have you read it? Are you sure you want to go through with it? Do you want to make a purchase? Here are three different sorts of objectives that can help you determine when to deliver your messages.

Deep engagement

Is it important for you to have your subscribers’ whole attention when they click through for a more in-depth experience? Consider sending your newsletters out on Friday afternoons, nights, or even over the weekend if possible. When fewer or no emails are sent, it is simpler to attract the recipient’s attention.

Quick scan

In the event that your readers are content with swiftly skimming your newsletter in order to maintain your brand at the forefront of their minds, you may send it at any moment during the workday. Your subscribers will have a look at it and then move on with their day. The time of day when individuals read emails systematically throughout the day, but only respond to the most critical ones happens during this period.

Reminder message

It’s best to send a follow-up email to your audience one day before an event or webinar, and then send it again an hour before the event to ensure that they remember it.

2. Your content topic

Different sorts of emails are more effective when sent at different times of the day. The most apparent example is an email sent to news organizations and media outlets. If something significant occurs, please sure to submit it as quickly as possible to the appropriate news organization. The performance of newsletters marketing B2B services or goods is greater during working hours, when your subscribers are in the mentality of their jobs. Sending emails after business hours or at weekends, on the other hand, might help a vacation agency or an author get more attention from their target audience.

Pizza firms send out discounts and coupons at 4:15 PM, right about the time when their subscribers are beginning to think about what they’re going to eat for dinner. Consider the nature of the message you are conveying and the appropriate timing for it.

3. Your target audience

Did you know that the statistics on the ‘ideal time to send an email’ is based primarily on desktop users’ responses? Take a look at the devices that your subscribers are using to open your newsletters. Mobile users are more active later in the evening and on weekends, according to research. Alternatively, perhaps your primary target is not a 9-5 businessperson, but rather a remote worker, a stay-at-home parent, or someone who has retired from the workforce. Take advantage of this by learning about their email habits and sending them newsletters at a time of day that is most convenient for them.

Their assistance will significantly improve your quality of life!


The majority of emails will be opened within an hour of their arrival. If your message is really critical, you may utilize auto-resend to re-engage your subscribers without having to do anything. Using this option, your email will be sent to everyone who did not open it the first time automatically. In the second email, you may include a personalized note to let recipients know that it is essential. When resending unread email campaigns, the aim is to make everyone feel as though the second email was specifically tailored to their needs and interests.

Deliver emails by time zone

It is possible to examine your ‘opens by location’ using MailerLite in order to determine where your subscribers are located. It is possible to prevent your subscribers from getting an email at 3 a.m. by delivering emails according to time zone. The newsletter will be delivered to each reader at the same time in their respective time zone. Take note, however, that Apple Privacy Protection may now affect certain location and open tracking, as well as some other features.

Link triggers

You may utilize automation triggers to send emails at the most appropriate moments on occasion. A link trigger is a method of sending individual emails to subscribers depending on their actions, rather than attempting to determine the optimal moment to send a newsletter to your whole email list. When a reader clicks on a link in your email campaign, they may be prompted to get another email that is relevant to the topic that they are now interested in at that time. This eliminates the need for guesswork and allows the subscriber’s behavior to define when your message should be sent.

A/B testing

The time it takes for an email to be sent is not the only aspect that determines how many people open and click on it. The subject line of your email, the sender address, and the content of your email can all be important factors. To your advantage, you may test each of these three elements to see which one produces the greatest interest. It is possible to conduct A/B testing on an email campaign by creating two copies of the same email (e.g., with different subject lines) and sending them to a sample of your audience.

Due to the fact that the Apple Mail Privacy Protection feature will be available on September 20, 2021, we recommend that you do A/B testing using click rates rather than open rates.

The truth about email sending times

When everything is said and done, the time it takes to send an email is a small aspect in the overall email marketing plan. It is because of the content and value that you give that your audience is more likely to open and read your emails. Having your email newsletter sent out at the correct time is pointless, if the timing does not correspond to other email marketing standards. So, if you have a deadline approaching and you’re not satisfied with your email, wait till it’s finished. When delivering a great experience, it is preferable to do so rather than compromising it for the purpose of a precise date and time.

To summarize, these are the most important points from this lesson about email sending time:

  • Think about what it would be like to live in the shoes of your target audience, and what their daily habits and routines will be like
  • In order to get greater open and click rates, send your newsletter on weekdays
  • Nevertheless, sending your newsletter on weekends will ensure that your audience’s entire attention. Consider your marketing objectives, your messaging, and your target audience before settling on a certain day and time for your event. Make advantage of email marketing tools to fine-tune your sending, such as auto resends and link triggers, to ensure that your messages reach their intended recipients. Keep in mind that high-quality newsletters are more vital than being delivered on time.

Have you found the perfect sending time for you? Tell us about it in the comments.

Note from the editor: This article was originally published in September 2020. It has been updated to include fresh insights gleaned from our data for 2021.

The Best Time to Send an Email [Research]

Please complete the following exercise: Check the timestamps on the emails you’ve received in the last day to see when they were sent. What have you discovered? For me, I discovered that the majority of my emails, particularly my subscription emails, were sent between 9-10 a.m. and 5-6 p.m., Monday through Friday. This is also not a coincidental occurrence. While there is no exact science to answering the question “When is the best time to send an email to my customers?” there are several major results we’ve established via extensive study, and the times stated above are exactly in line with what we observed.

When is the best time to send an email?

In general, the largest click-to-open rates occur at 10 a.m. (21 percent), 1 p.m. (22 percent), and peak around 6 p.m. (21 percent). When most audiences begin or end their day, the data reflects when they have the most time to check their emails.If you’re sending emails that include a sale or promotion, try sending them during the times your audience tends to take their lunch breaks simply because they may be more likely to check their emails at this time.If you’re looking for something more specific when it comes to what time and day to send an email, we found some researched-backed best practices.

  1. They looked at 4 billion emails from 1,000 active senders.Image SourceThe open rate is shown by the highest line on the graph at the top.
  2. The click-through rate is shown by the dark blue line that appears below it.
  3. CampaignMonitor gathered information from millions of emails that were sent through their service.
  4. During the middle of the week, most people are opening and reviewing their email correspondence.
  5. Keeping your audience in mind when determining the best time to send your emails is a smart tip for determining the best time to send your emails.

For example, HubSpot sends emails between the hours of 8 a.m. and 9:30 a.m. ET in order to correspond with our audience’s everyday activities.

Why Email Matters For Your Business

Sales conversions can be improved by as much as 14 percent when using automated email marketing, according to a recent study. When you provide clients exclusive offers — such as product deals or email updates — together with information they can’t obtain anyplace else, you’re doing something right. Emails should be tailored with the information that your consumers want to view, allowing you to engage with them on a more immediate basis. You should include information in your emails that your consumers would find useful, such as discount offers, business updates, and product and service debuts.

It also provides you with the option of scheduling your emails in accordance with the settings you’ve put up previously.

When you reach this choice in your automated email program, you’re probably thinking when precisely your audience would want to get your email, especially if it involves a limited-time offer.

You want to be certain that the greatest amount of consumers as possible are reading your email communications.

How to Measure the Performance of Your Email Sends

You should be aware of a few things before deciding on the optimal time to send a marketing email to your customers or prospects. Many different pieces of information are available on the issue, and one reason for this is that it is dependent on your audience and, more crucially, how you are assessing success. It is possible that the most optimal time for people to open your emails is different from the most optimal moment for individuals to take action. The following is a breakdown of the most significant email metrics:

Click-through rate

The percentage of persons who open a link or picture in an email is referred to as the click-through rate. As a result, this figure will always be lower than the total number of emails opened, because some individuals will read your email but then close it without engaging with it further.

Click-to-open rate

The click-to-open rate is calculated by comparing the number of individuals who opened your email with the number of people who clicked on any links contained within it. When you use this measure, you can determine whether material in your emails is relevant to your subscribers. Finding CTOR is accomplished by dividing the click-through rate by the open rate and multiplying the result by 100 percent. Consider the following scenario: if your email receives 200 clicks but only 120 opens, your email’s click-to-open rate is 60%.

Open rate

The open rate, on the other hand, is the proportion of subscribers who opened your email campaign calculated from the number of subscribers who opened your email campaign.

Emails with high open rates feature subject lines that are succinct and to the point. Furthermore, they are well-suited for previews and preheader text. This data from Entrepreneur corresponds with the data from GetResponse above, but it breaks it down further based on audience type:

Best Time to Send B2B Emails

According to studies, B2B emails for the ordinary 8-5 office worker are best sent in the middle of the week, around 10 a.m. Entrepreneurs and executives, on the other hand, check emails more often than the ordinary employee, therefore the day of the week has less significance. According to open and click rates, Saturday at 10 a.m. is the optimum time for these folks to receive emails. Takeaway: You’ll want to divide your B2B audience even more, possibly by job function or seniority, in order to accommodate diverse working patterns and modes of operation when sending out emails.

B2B is fine and all, but when it comes to marketing consumer and personal items, can the time you send an email make a difference?

Best Time to Send B2C Emails

When it comes to B2C email sends, studies have found that there is little change in open rates depending on the day of the week. Saturday at midnight, on the other hand, is the greatest time for excellent performance. Always remember that research fluctuate, customer behavior is always changing, and performance differs depending on the statistic you choose to use as your final objective. Proceed with your experiments to see which methods are most effective with your target audience. One method of accomplishing this is through the use of an automated technology such asSeventh Sense, which uses artificial intelligence to fine-tune your email messages.

Many industries are taking use of it in their own manner and making a difference as a result of this.

Because they see the value in what you’re doing as a company, sending them emails that are relevant to what you’re delivering will increase your chances of achieving favorable metrics.

Originally published at 7:00 a.m.

What’s the Best Time to Send Email? Here’s What the Data Says (2022)

In order to capitalize on email marketing’s fabled 4,400 percent return on investment (ROI), you’re most certainly devoting important time and money to this endeavor. While the return on investment (ROI) of email marketing is excellent, the level of competition is also high. Consumers are receiving tens of promotional emails every day, and it will only get more difficult to attract their attention in 2022 and the future years. As a result, email marketing success is no longer only dependent on the content of the messages sent; it is also strongly dependent on the timing of the messages sent.

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Continue reading to learn what the data has to say and to get a head start on your next email campaign.

When Should You Send Email?


Which day of the week is the most convenient for sending emails? 2. When is the most convenient time of day to send an email? 3. What Does the Data Say About Us?

1. What’s the Best Day of the Week to Send Emails?

The quick answer is that it will be on Tuesday and Thursday. What I mean by this is: it depends. If you’ve ever searched for “when is the optimum time to send emails,” you’ve definitely come across conflicting information and become perplexed. To be sure, the information that email service providers (ESPs) collect varies to some extent because they serve clients from a variety of businesses and geographical areas. However, today I’ll expose you to four reputable studies that studied billions of emails to find the most effective day of the week to send emails to customers.

  1. It was revealed by Omnisend in their initial study that Thursday is the most effective day to send promotional emails, such as weekly newsletters.
  2. While Omnisend’s study mostly focuses on the most effective times to sent emails, they also discovered that Monday and Saturday are the worst days to send promotional emails.
  3. GetResponse is the source of this information.
  4. In contrast to the statistics from Omnisend, GetResponse’s study reveals that Monday is a close second when it comes to receiving high open rates for emails.
  5. Despite the fact that weekends may not be ideal for B2B enterprises, it is worth experimenting with for online retailers.
  6. Campaign Monitor’s data concurs with the findings of the two previous studies in naming Thursday and Tuesday as the most productive days of the week.
  7. Campaign Monitor is the source of this information.

It’s best to send your promotional emails on Tuesdays if you want your subscribers to interact with them, such as by clicking on your call-to-action(CTA) buttons.

Last but not least, according to the information supplied byKlaviyo, Tuesday is the most productive day of the week for sending emails.

However, this is not the entire tale.

Take a look at the following second graph: Klaviyo is the source of this information.

Overall, the research suggests that sending promotional emails and weekly newsletters on Tuesday and Thursday are the two most effective days of the week.

As a result, the selection is significantly influenced by your conversion objectives as well as the most crucial email marketing KPIs.

Remember to experiment with different days to see which is the most effective for your subscribers.

You now have a better understanding of which days of the week are most conducive to sending emails, but the narrative doesn’t end there. The time of day at which you send your emails has an influence on the number of conversions you get. Let’s wait and see what the data has to say.


  • Tuesday and Thursday are the most productive days in terms of open and click-through rates
  • However, Wednesday and Friday are the least productive. When possible, avoid sending emails on Saturday and Sunday, unless you have time-sensitive information to convey. You should give Wednesday a shot if you’re searching for a different day to experiment with.

2. What’s the Best Time of the Day to Send Emails?

When you send promotional emails, the time of day you send them may make or break your connection with your readers. Sending your emails at the wrong time will result in a significant increase in unsubscribe rates. However, if you send them at the correct moment, you’ll be able to convert subscribers into paying customers and first-time purchasers into repeat customers, increasing your revenue. A word of caution, however: getting to know your buyer personas is essential to determining the optimum time to send out emails to them.

  • Describe what they do for a living
  • Describe what a typical day in their life looks like
  • Describe what their key difficulties are
  • Describe how our solutions can help them overcome these challenges. When and where they could see triggers that remind them of our items is up in the air.

Once you have a general understanding of the replies, you can begin to construct a more accurate picture of your clients’ daily activities and identify the most effective times at which to invade their lives with marketing emails. But first, listen to the facts in order to establish a starting point. Similarly, Omnisend observed that newsletters delivered during usual work breaks produce the highest results in terms of opens and clicks, according to the findings of their study. Omnisend is the source.

  • However, the company suggests sending promotional emails at 5 p.m.
  • According to GetResponse’s research, emails sent about 1 PM produce the highest results, followed by emails sent during normal commuting hours in the morning and the afternoon, respectively.
  • Take note of the large number of emails that are sent in the early morning hours.
  • Simply simply, strive to convey the atmosphere of the time:
  • Before work, around lunch, while travelling back home, or around the time they come home in the evening are all good times to reach out to prospective customers.

Despite the fact that the statistics from numerous studies all agree on the optimal time to send emails, Klaviyo has an interesting recommendation that deserves to be mentioned. Klaviyo is the source of this information. While Klaviyo’s research did not reveal a significant difference between the hours of the morning and the evening in terms of open rate, click rate, or income, they did notice something unusual concerning emails that their clients sent around midnight. Klaviyo’s research shows that emails sent at 12 AM had a 7 percent higher open rate and 66 percent more income per recipient when compared to emails sent at other times of the day.

However, you should be aware that you run the danger of upsetting your subscribers and losing them for good. If you have a consumer base that is spread across many time zones, the problem becomes considerably more complicated. If such is the case, you have two choices:

  1. Find a time when the majority of your subscribers can connect with your emails
  2. Or, if you’re using a CRM like HubSpot, send emails based on the recipient’s timezone

Finally, keep in mind to take into account your industry, target audience, and their preferences. No matter what the statistics indicates, the ideal time to send your emails will be determined by your target audience (and your willingness to experiment with other times).


  • When it comes to performance, emails sent between 8 AM, 1 PM, and 5 PM are among the most effective. Make use of these time periods as a starting point
  • Consider sending emails according to the timezone of each recipient
  • Send emails during periods when you can capture your ideal buyer’s attention, such as commuting hours and lunch breaks. Describe a typical day in the life of your ideal buyer and send them during times when you can catch their attention, such as commute hours and lunch breaks.

3. What Does Our Data Say?

Our blog subscribers, mid-funnel prospects, and customers all receive a weekly email from us, despite the fact that we do not operate as an e-commerce firm. Sleeknote schedules its emails to go live every Thursday at a time that is convenient for the recipient’s time zone. It allows us to avoid sending emails to our American consumers in the middle of the night because we are headquartered in Denmark. These emails often direct the receiver back to our website, where they may view a blog post, a feature page, or our product dashboard, depending on the situation.

According to our statistics, the following is true: The most frequent day for email referrals in our statistics is Thursday after we take out our automatic flows, such aswelcome emails, from consideration.

However, it is worth noting that Thursdays bring about three times the number of visitors to our site compared to the following day.


  • Examine your Analytics to see which days and hours of the week generate the greatest traffic to your website. If there’s a certain day that’s very bright, consider sending your newsletters on that day. Run split tests to determine the optimal day and hour for your subscribers to receive their messages.


Except if you are constantly optimizing your emails for higher conversions, the timing of your emails is meaningless in and of itself. It is possible to write more compellingemail subject lines, engage more subscribers with storytelling, and create higher-convertingemail CTAs by making minor adjustments to your current workflow. Always remember to research your target audience and conduct A/B tests to determine what works best for them. Do not forget to use these statistics as a starting point while you are doing so.

Do you have a schedule?

Perfect Timing: The Very Best Time to Send Email Newsletters

Isn’t it true that timing is everything? Well, it may not be everything, but it is certainly important, particularly when it comes to encouraging subscribers to notice and open your email messages. So, when is the optimum time to send out newsletter emails and newsletters? We have some suggestions, and we’re excited to share them with you.

Best Email Send Time: General Advice

Emai There is widespread agreement among those involved in email marketing that these broad email send time recommendations are sound. They are excellent while you are just starting out, but continue reading to see why they will not always work.

  • The difference between daytime and nighttime. While this one may seem self-explanatory, it is often preferable to send out email campaigns during the daylight hours. You know, during the hours when people are awake. Mondays are crazy when you’re not asleep. Sending out email blasts on Mondays is generally discouraged, according to the popular consensus. Why? People are already depressed at the fact that the weekend is coming to an end. When they get into the workplace, they are greeted with a deluge of emails that they have been collecting over the last few days. What’s the first thing they do when they arrive? Of course, you should delete those emails.
  • Weekends. Weekends have traditionally been the days when people are out doing errands and embarking on new experiences. Weekends tend to have low open rates, thus most marketers avoid sending out emails on weekends as much as possible.
  • Provide Advance Notice of an Event. While 23 percent of emails are opened within 60 minutes of being sent, there are those lingerers who may not view your email until a day or two after it has been sent. Send out event-related emails at least 3-5 days before the event to be on the safe side.
  • Tuesday, Wednesday, and Thursday are the most popular days among fans. Because email marketers want to escape the Monday stress and the Friday itchy-feet, Tuesday, Wednesday, and Thursday have traditionally been the most popular days to send email marketing to their subscribers. It has been confirmed by MailChimp that Tuesday and Thursday are the most popular days for sending email newsletters.
  • When to Send Email Campaigns: Sending out email campaigns in the middle of the week and during the daytime hours seems to be a tried-and-true strategy that works well most of the time. Emails should be sent between the hours of 1-3pm, according to general knowledge (9-11am is recommended as well). It is risk-free. It’s a dependable system. It’s not a bad option to go with. Never forget the phrase, “nothing ventured, nothing gained.” On the basis of their statistics, MailChimp recommends that the best time to send is at 2 pm.

That’s the Advice. Now Ignore it.

The information provided in the guidelines above is regarded typical best practice guidance for email marketing in general. There are, however, a plethora of instances that call into question the traditional proposals made above in a short period of time. Take a look at our own WordStream data, for example. Thursday is the best day to send emails. 8:00–9:00 a.m. Most email marketing articles would argue that sending an email newsletter at 8 a.m. is too early, but for WordStream blasts, this time works well – we achieve over 25% open rates at this time!

  • Wednesday, 8 a.m.
  • Even while many would argue that Tuesday and Wednesday mornings should be ideal times to send emails, research has shown that Tuesday mornings result in under 5 percent open rates, and Wednesday mornings result in click to open ratios of less than 5 percent.
  • There are a variety of reasons why these old, tried-and-true suggestions are ultimately ineffective.
  • As a result, everyone believes that the ideal days to send out an email campaign are Tuesday, Wednesday, and Thursday.
  • This implies that if you choose to send emails on the “recommended” days and hours, you will be up against a lot of competition.
  • Although Mondays and Fridays are typically not suggested, there is no guarantee that they will not be effective for you.
  • Users’ email habits are changing across devices, which means the traditional “best time to send an email” metrics are becoming obsolete.
  • Mobile users, on the other hand, are more likely to be active, even late in the evening, according to research.
  • However, this survey was conducted in 2013, and with consumers becoming increasingly dependant on mobile devices on a daily basis, these figures might quickly alter.

I also believe that as businesses learn to create emails that are more mobile-friendly, we will see an increase in the number of emails that are opened on mobile devices.

Demographics: Know Your Audience

Understanding your target audience’s demographics is the single most critical thing you can do to ensure the success of your email marketing campaign. They are your target audience, and you should be familiar with their habits and preferences. Here are some examples of how demographics might take precedence over the safe “best time to transmit” general recommendation:

  • If you’re marketing to a youthful, tech-obsessed audience, you’re probably not going to pay attention to the general rule about avoiding sending emails at night. In the case of younger audiences, evening emails might be quite acceptable.
  • For those in the entertainment business, the much-maligned Friday may be an excellent choice if you want to attract customers who are seeking for entertaining things to do during the weekend.
  • Weekends are not need to be off-limits as well. What if you want to attract tech-savvy people in cold-weather areas but don’t know where to start? I’m sure they spend a significant amount of time reading their emails on Saturday and Sunday.
See also:  How To Run A Content Audit? (Suits you)

Don’t forget to take into consideration your target demographics’ time zone–you will most likely want to alter email send times based on where your receivers live in the world.

The Ultimate Answer to the “When to Send an Email” Question

The answer to the question “when is the ideal time to send an email campaign?” is that there is no one “optimal time” to launch an email campaign — it all depends on your audience and their preferences. I know, I know, such a lame response! It is true, however. It is true that there are specific days of the week and times of day that are widely advised by the wider email marketing industry, but we have demonstrated today how simple it is to disprove such assertions. Some of you may be thinking, “Come on, Megan; I’m looking to get an answer, not some Nietzsche-esque declaration about subjective truth.” To which I’d respond that it’s good; the slogan “mid-day, mid-week” is a fantastic place to start and should provide respectable results.

Send timings should be A/B tested to the extreme.

Not Getting the Open Rates You Want? Don’t Blame the Hour.

It is not only your send timings that are to blame for low open rates. If your open rates aren’t looking so hot, have a look at the following aspects as well:

  • Do you have a subject line that stands out from the crowd? When it comes to email marketing, subject lines are quite important. If anything, you might argue that subject lines are even more crucial than email text because it is the subject lines’ responsibility to get people to read your message in the first place. In addition, check to be that you are not making any of the usual blunders in subject lines. Check out our piece on the best email subject lines to use to enhance open rates for more information.
  • Are you sending out an excessive number of emails? No one enjoys the company of a blabbermouth. Is it possible that you’re getting poor open rates because you’re sending out too many emails? Perhaps you’re annoying the living daylights out of your email subscribers.
  • Is Your Message Compatible with Mobile Devices? Regardless of the subject line, your emails must be mobile-friendly, period.

Do you have any recommendations for the most effective times to send email blasts? What has worked for you in the past? What exactly is it that doesn’t work for you? Please share your thoughts and experiences in the comments section! Also, have a look at our collection of 35 other statistics and facts regarding email marketing.

Email Marketing – The Best Time to Send Emails

It doesn’t matter how big or little your company is; email marketing is a cost-effective strategy to raise brand recognition, create leads, and enhance sales income. However, in order to enjoy the full benefits of email marketing, you must ensure that your campaign is effectively executed, which includes getting your emails out at the most appropriate times of the day. The topics covered in this article include how to choose the optimum day and time to send marketing emails, as well as how to create a calendar that is tailored to your specific target.

When is the Best Time to Send Marketing Emails?

If you want to provide a successful response to this issue, you must first understand the behaviors of your target audience — especially, when you will be most likely to capture their attention and persuade them to perform the necessary action — and then tailor your response accordingly. Every email list is made up of a group of people who all have their own set of behaviors. As a result, the greatest time for sending marketing emails to a clothes store or real estate firm will not necessarily be the optimal moment for sending them to you.

Many of them are likely to check their emails only in the evenings and on weekends, so sending an email on a Tuesday at 9 a.m.

A other approach may be to send an email on a Tuesday at 9 a.m.

Take a deeper look at the personalities of your target audience, and you’ll find it much easier to choose the best day and time to send an email communication to them.

Over time, you’ll learn how to construct the most effective email calendar for your particular organization through trial and error and experimentation.

When is the Best Day to Send an Email?

While conducting a thorough examination of your target population will offer you with the most accurate information for your marketing strategy, case studies may also provide you with some useful insights to get you started. Let’s have a look at a few concrete examples:


GetResponse conducted an analysis of 4 billion emails sent by its clients — entrepreneurs, online marketers, and medium to big corporations — over a five-month period in 2019 to better understand the effectiveness of email marketing campaigns. Some intriguing themes were discovered as a result of this research. For example, 18 percent of all email campaigns were issued on Saturdays and Sundays, while 17 percent were sent on only one day, Tuesday, according to the data. As a result of this research, GetReponse revealed that while clicks and open rates were greater on Mondays and Tuesdays, the click-to-open ratio was the best on weekends and holidays.

However, use caution if you want to send emails on these days.

You’ll want to keep track of indicators like a high click-through rate and a high conversion rate, for example.


Over 30 billion emails were sent by their members in 2019, representing a mix of small and medium-sized businesses from 171 countries, according to CampaignMonitor. CampaignMonitor discovered that Tuesdays were the days with the greatest open rates, which is consistent with the GetResponse findings. Unfortunately, they discovered that Tuesdays were the days with the greatest unsubscribe rates as well. According to CampaignMonitor’s analysis of open rate statistics broken down by industry, the sort of business you’re in might have an impact on which day would perform best for your email campaign:

  • Tuesdays are for advertising and marketing agencies
  • Sundays are for education
  • Wednesdays are for healthcare services
  • Tuesdays are for travel, hospitality, and leisure
  • And Wednesdays are for food and beverage.

These insights serve as a solid starting point for determining the best time to launch your marketing. Testing email design and messaging, iterating your campaign, and adhering to best practices should all assist you in determining the day on which your audience is most engaged.


The results of Klaviyo’s analysis of 22,000 advertisements lead them to infer that the highest open rates happened on Tuesdays, Wednesdays, and Mondays, in that particular order. The email marketing company Klaviyo conducted an investigation to determine when their clients made the greatest revenue from email campaigns. Unexpectedly, they discovered that Thursdays were the most profitable days, despite the fact that the open rates were the lowest on this day.

Although consumers are eager to read emails earlier in the week, it is possible that they will not be ready to make a purchase until later in the week if this is the case.

Key Takeaways

Despite the fact that these studies shed some light on the optimum day to send an email, they do not provide us with a definitive solution. While Tuesdays appear to have the highest open rates, this does not always imply that you will experience the greatest increase in conversions or revenue growth on that particular day. While Thursdays tend to be the most profitable days for emails, this may or may not be the case depending on your sector and the behaviors of your target audience. Although it is possible to send informative emails earlier in the week and actionable emails later in the week, it is not recommended.

Performing many tests can help you gain a better understanding of which days tend to produce the best outcomes for your target audience and specific goals.

Follow the facts to find out what makes your company distinctive.

When is the Best Time to Send an Email?

Even if you send your emails on the correct day, if they do not reach your intended recipients at the appropriate time, they will be ineffective. Following are numerous case studies that will provide you with some insight into the optimal timing to send an email.


Omnisend conducted an analysis of over 2 billion email marketing campaigns sent through their platform in an effort to learn about best practices in a variety of areas, including list development and campaign scheduling, among others. The organization discovered that sending promotional emails throughout the workday resulted in the greatest response rates. Opening rates of 20.32 percent and click-through rates of 7.79 percent were recorded for emails sent at 8 a.m., the highest time of day. Emails sent around 10 a.m.

Additionally, the Omnisend team discovered that the biggest click-through rates occurred at 5 p.m., while the highest order rates occurred around 4 p.m.


According to Sendinblue’s research, the best time to send emails is at 10 a.m. and between 3:00 and 4:00 p.m. on weekdays. It’s possible that these are not unusual times. When the clock strikes ten o’clock in the morning, most individuals are already at their jobs and attempting to get some things done, finally checking their email account and scrolling through their unread messages. Between the hours of 3:00 p.m. and 4:00 p.m., these individuals have most likely finished their lunches or are about to leave work shortly afterward.

Sendinblue also discovered that click through rates were quite high until 6:00 p.m., and in some cases, until 7:00 p.m.

People may be travelling home from work on the train or bus, or they may already be at home reading their emails, during this time period. Sendinblue broke down its results on the optimal time to send an email by industry into the following categories:

  • The following times are observed: Ecommerce 10:00 a.m.
  • Software/SaaS 2:00 p.m.-3:00 p.m.
  • Marketing Services 4:00 p.m.
  • Hospitality/On-line Retail 8:00 a.m.- 10:00 a.m.
  • Professional Services (B2B): 8:00 a.m.- 10:00 a.m.
  • Nonprofits 3:00 p.m.- 4:00 p.m.


Using extensive data analysis, Intercom discovered that the best times to send emails to its B2B audience were between 10:00 a.m. and 11:00 a.m., and that email open rates were highest for all sorts of emails sent within these hours. They also came to the following findings based on the data collected by Intercom:

  • Sending emails outside of work hours is discouraged unless you have a compelling reason to do so. In order to ensure that your email is viewed as soon as possible, submit it before peak operating hours.

Key Takeaways

For example, as demonstrated by the research that focused on the optimum day to send emails, you should utilize these studies as a starting point and then use your own data to support your decisions. While it appears that consumers check their emails the most in the morning, afternoon emails may still be beneficial in helping you achieve your specific objectives. Sometimes it’s more convenient to send emails in the afternoon and early evening hours, when individuals are finishing off work or returning home and checking their emails before relaxing or going to bed.

Sending emails at different times of the day can help you determine when your company’s open rates, click through rates, and conversions are at their best levels.

Tips for Determining a Email Schedule for Your Audience

In your role as an email marketer, one of your key objectives should be to establish a timetable that is appropriate for your target audience. Here are a few pointers:

  • Collect Information: Fortunately, gathering information on the sorts of individuals you’re targeting is a simple process that may help you better understand your audience. You may discover about your audience’s demographics, geographic area, and interests by utilizing programs such as Google Analytics and Facebook Insights, among others. These pieces of information will position you for success because they will help you to make educated predictions about their lifestyle and the times of day when they will be most likely to respond to your emails. Examine the open rates: If you’ve done email marketing in the past, it’s a good idea to look back at the results of your prior efforts. Even though the optimal open rate may differ based on the business in which you work, the average is 20.94 percent. You aren’t need to start over if you’ve been successful in achieving a satisfactory open rate with your campaign. Examine the times at which those emails were sent and schedule your next emails to be sent at those periods. Changing the time of day you send your emails may be necessary if your open rate was on the low side. It’s important to remember that it’s not only about open rates. Other indicators, such as click-through rates, conversion rates, and bounce rates, should be taken into consideration as well. Competitors Should Be Considered Keeping tabs on what your rivals are doing with their email marketing tactics is a smart idea as well. It is possible to do this detective work by just visiting their websites and subscribing to their email newsletters. If you see that the majority of your rivals are sending their emails at a given time or within a specific time range, there is most likely a reason for this. They may have done some research into your sector and target demographic, and they may have determined the most effective times to send emails to your subscribers. Always test, but think about using their email schedule as a beginning point for your own development. A/B Examine Your Email Send Times: Once you’ve created a timetable, keep in mind that it isn’t fixed in stone. It is critical to A/B test your email send times on a regular basis in order to continually identify the optimal time for your audience. You have the ability to send one email at one moment and another at a later time. Then, look at open rates, conversion rates, and other data to determine which time period was the most profitable. This should be done on a regular basis because the best timing may change.

Send Email Campaigns with Confidence

When it comes to increasing email open rates, there is no one-size-fits-all answer. As an email marketer, it is your obligation to conduct thorough research, try various delivery dates and times, and draw your own conclusions about what works and what doesn’t in terms of conversion rates. Marketo Engage makes it simple to optimize and track the effectiveness of all of your email marketing initiatives in one place. Are you interested in finding out more? Take a look around with an interactive tour of Marketo Engage now.

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