Universal Web Design Principles That Improve Usability And Conversion? (Solved)

White space and clean design Good design should augment the usability of your website and help users find what they need easily. The use of white space and clean design is the key to eliminating clutter so visitors can quickly locate the information they’re looking for or understand the action they need to take.

What are the 8 effective web design principles?

Here are 8 effective web design principles you should know and follow.

  • Visual Hierarchy. Squeaky wheels get the grease, and prominent visuals get the attention.
  • Divine Proportions.
  • Hick’s Law.
  • Fitt’s Law.
  • Rule of Thirds.
  • Gestalt Design Laws.
  • White space and clean design.
  • Occam’s Razor.

What are the 5 basic web design principles?

Here are the five elements to web design:

  • 1) Content.
  • 2) Usability.
  • 3) Aesthetics.
  • 4) Visibility.
  • 5) Interaction.

What are the principles of effective web design?

9 Principles of Good Web Design

  • WEBSITE PURPOSE. Your website needs to accommodate the needs of the user.
  • SIMPLICITY. Simplicity is the best way to go when considering the user experience and the usability of your website.

What are the six 6 principles of web design?

6 Usability Principles for Effective Web Design

  • Every page element should fulfill a purpose.
  • Calls to action should be clear.
  • Conversions should always be a top priority.
  • Navigation should make sense.
  • Designs and page elements should stand out and be memorable.
  • Elements should facilitate engagement.

What are the types of design principles?

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These principles work together to create visually appealing and functional designs that make sense to users.

What are the 4 stages of web design correct order needed?

So, web design process at RubyGarage includes four major phases: project discovery, ideation and information architecture, user interface design, and testing and evaluation after launch. Let’s go deeper into what each phase includes and what deliverables you’ll get.

What are the 4 principles of web design?

Effective design centres on four basic principles: contrast, repetition, alignment and proximity. These appear in every design.

How can I improve my website design?

10 Ways to Improve Your Website Design

  1. Make sure your entire website is responsive.
  2. Simplify your navigation.
  3. Improve page speed for lower bounce rate and longer sessions.
  4. Make a clear Call to Action, guide user behavior.
  5. Make the most of social media, we live in a world of sharing.

What are the four basic elements of a good web design?

The Four Key Components of a Great Web Design

  • A Solid Layout. The importance of having a good foundation applies to just about everything in life.
  • Effective Typography. Just like layout, typography plays an important role in how a user digests the content of a website.
  • The Right Color Scheme.
  • Appropriate Design Elements.

What is a Web design principle that focuses on the appearance of texts?

UXBooth uses a very clean hierarchy to achieve readable Web typography. Contrast Contrast is the core factor in whether or not text is easy to read. Good contrasts will make text easy on the eyes, easy to scan quickly, and overall more readable.

What are three research principles or steps you might take to help create an optimal web page layout?

A 3 step process to designing a business website layout

  • Step 1: Think through the user journey first.
  • Step 2: Get the visual hierarchy right.
  • Step 3: Focus on your call-to-action buttons.

What are the basic principles of graphics and layout?

The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. These principles of design work together to create something that is aesthetically pleasing and optimizes the user experience.

What are the principles of design in art?

The fundamental principles of design are Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space. Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus.

What are some key design elements you would ensure were included when designing a website?

The Top 10 Most Important Elements of A Website Design

  1. 1 Navigation. The website design should be easy to navigate and the menu items should easily accessible from any page.
  2. 2 Visual Design.
  3. 3 Content.
  4. 4 Web Friendly.
  5. 5 Interaction.
  6. 6 Information Accessibility.
  7. 7 Intuitiveness.
  8. 8 Branding.

What are the different elements of design?

What Are The 6 Elements of Design?

  • Lines. The first and most basic element of design is the line.
  • Shapes. The second element of design is shape, when a two-dimensional line encloses an area.
  • Colors. Color is another powerful element of design.
  • Typography.
  • Texture.
  • Space.

8 Web Design Principles that Still Work in 2020

The design of your website is more crucial for conversions than you would assume. Despite the fact that you can employ every conversion-boosting strategy known to man, if your website’s design is a complete disaster, it will do you little good. Design is not simply something that designers do. It is also something that everyone does. Design is a form of marketing. Design is the appearance of your product and the way it functions. The more I’ve learnt about web design concepts, the better the outcomes I’ve achieved.

Free UXUsability course

Go from concepts to practice. Watch free classes on UXUsability. Here are8 successful web design principlesyou should know and practice.

1. Visual Hierarchy

The grease goes to the squeaky wheels, and the attention goes to the striking images. Visual hierarchy is one of the most crucial concepts of successful web design, although it is often overlooked. It refers to the sequence in which the human eye perceives the objects it encounters. Exercise. Please rate the following circles in descending order of significance: You were able to rate the circles with relative ease despite having no prior knowledge of them. That is an example of visual hierarchy.

Are all of the things on your website’s menu equally significant if the menu contains ten items?

Make the most crucial connections more visible.

Amazon increases the visibility of the “Add to Cart” and “Buy Now” call-to-action buttons by utilizing different colors: Which buttons pique your interest?

Start with the business objective

The parts of your website should be ranked in accordance with your company purpose. Unless you have a defined objective in mind, you will be unable to choose which tasks to prioritize. Here’s an illustration: It’s a screenshot of the Williams-Sonoma website that I took myself. They want to market kitchenware for the outdoors. The importance of visual hierarchy in web design cannot be overstated. The enormous chunk of meat (which makes me desire it), followed by the headline (which states what it is), and a call to action are the most noticeable elements (get it).

This is an excellent example of visual hierarchy, which is a timeless fundamental of web design.

While surfing the web, make a conscious effort to place the items in the proper visual hierarchy.

Does anything crucial (i.e., key information that visitors seek) appear to be placed too far down in the hierarchical structure?

2. Divine Proportions

The Golden Ratio is represented by the Greek letter phi, which is written in lower case. The Golden Ratio is represented by the mystical number 1.618 (1.618). Designs that employ proportions determined by the golden ratio are considered to be aesthetically pleasant, according to some. Then there’s the Fibonacci sequence, which is a pattern of numbers. In the following sequence, each term is the sum of the two terms before it: 0, 1, 1, 2, 3, 5, 8, 13, 21, and so on. The remarkable thing is that the two subjects, which appear to be unconnected, give the exact same number.

The Parthenon, which was constructed in ancient Greece, is a well-known example: Is it possible to use the Golden Ratio in web design?

Here’s how to use Twitter: Here’s a statement made by Doug Bowman, the creative director of Twitter, some years ago.

You are aware that the width of the text area should be 593px and that the width of the sidebar should be 367px.

If the webpage height is 760px tall, you may divide it into parts of 470px and 290px (760/1.618=470) to make it more manageable. To find out more, see this article on how to apply the Golden Ratio to typography, which includes a video tutorial.

3. Hick’s Law

Hick’s Law states that for every new choice, the amount of time necessary to make a decision rises by one. You’ve probably had this happen to you several times in restaurants. Menus with a large number of alternatives make it tough to decide what to have for supper. Making a decision would take significantly less time if it provided two alternatives. This is analogous to the Paradox of Choice, which states that the more options you provide, the simpler it is to pick nothing. When it comes to web design, both of these ideas are relevant.

We must remove all alternatives.

More effective filters are required in an era of limitless choice!

Wine Library offers a large selection of wines for sale.

4. Fitt’s Law

It is stipulated by Fitt’s laws that the time necessary to travel to a target region (for example, to push a button) is a function of two variables: distance to target and size of target For want of a better expression, the larger and closer a thing is, the more easily it can be used. Spotify makes it simpler to press the “Play” button than other buttons by doing the following: They have also placed the play button on the mobile phone application in an easily accessible spot. It is not always the case that bigger is better.

  1. Fitt’s Law, on the other hand, is a binary logarithm.
  2. An extremely small button becomes significantly simpler to click when its size is increased by 20%, but an extremely huge item that receives the same 20% size increase will not have the same usability advantages.
  3. The size of a button should be proportionate to the frequency with which it is expected to be used.
  4. Consider the following scenario: you have a form that you want people to fill out.
  5. 99.9999 percent of people want to press the “Submit” button.

5. Rule of Thirds

It’s a fantastic idea to incorporate photographs into your layout. Visual communication conveys your thoughts considerably more quickly than writing. The rule of thirds is followed by the finest images: Divide a picture into nine equal pieces using two equally spaced horizontal lines and two equally spaced vertical lines to create a nine-part image grid. These lines, or the crossings of them, should be used to locate important compositional parts in a piece. See how the image on the right is more intriguing than the one on the left in the example below?

The rule of thirds is a straightforward design guideline that may be applied to photographs.

the adverbial phrase (Image source) The use of appealing, large graphics helps to the overall quality of site design. Increasing the attractiveness of your website will be made possible by improving the quality of your photos.

6. Gestalt Design Laws

Gestalt psychology is a branch of psychology that studies the mind and the brain. Based on the idea that the human eye perceives objects in their totality before recognizing specific portions, it has been developed. Here’s what I’m talking about: Take note of how you were able to notice the dog without having to concentrate on each individual black area that made up the dog. Kurt Koffka, one of the founders of gestaltism, expressed it thus way: “the whole exists independently of the pieces.” Regarding web design, when someone visits your website, they will view the entire page before distinguishing the header, navigational menus, footer, and so on.

1. Law of Proximity

Things that are near together in space are often grouped together by their owners. They merge together to form a single apparent object. Make certain that elements that do not go together are not regarded as if they do in order to create an efficient web design. In a same vein, you arrange relevant design components together (such as the navigation menu and footer) to signal that they are part of a larger overall. The Law of Proximity describes how the mind instinctively groups (or separates) objects based on how far they are from one another in space and time.

2. Law of Similarity

We group items that are comparable together. This resemblance might manifest itself in the form of shape, color, shading, or other characteristics. Because dots of the same hue are visually comparable to one another, we combine black dots together in one group and white dots together in another. What does this look like when it’s applied to site design, specifically? Mixpanel employs a similar architecture for linking to case studies, so we think of them as a single group that is mutually reinforcing one another:

3. Law of Closure

We are on the lookout for completeness. When forms aren’t closed properly or when portions of an image are absent, our perception fills in the gaps left by our eyes. We perceive a circle and a square in the picture below, despite the fact that neither form is truly present. Without the rule of closure, we would just observe a slew of different-length lines stacked on top of one another. However, the rule of closure joins the lines together to form complete forms. It is possible to make logos or design components more attractive by employing the law of closure.

4. Law of Symmetry

Our goal is to achieve totality. We fill in the visual gaps created by forms that aren’t closed or elements of an image that aren’t present. In the image below, we perceive a circle and a square, despite the fact that none of these shapes is there. Without the rule of closure, we would just observe a slew of different-length lines stacked on top of each other. The law of closure, on the other hand, joins the lines together to produce complete figures.

It is possible to make logos or design components more engaging by incorporating the law of closure into their creation. A excellent example is the logo for the World Wide Fund For Nature, which was developed by Sir Peter Scott in 1961 and reads as follows:

5. Law of Common Fate

We have a natural tendency to see objects as lines that move along a route. In order to keep things organized, we combine items that have the same motion trend and, consequently, are traveling in the same direction. In their minds, individuals gather sticks or raised hands pointing in the same direction since they are all pointing in the same general direction. You may utilize this in your website design to direct the user’s attention to anything specific (e.g. a sign-up form, value proposition, etc).

6. Law of Continuity

People have a propensity to view a line as continuing in the same direction as it has previously been perceived. When there is an intersection of things (for example, lines), we have a tendency to view the two lines as two separate, unbroken entities, even when they are not. Even though there is overlap between the stimuli, they remain separate. Fixelmakes use of this to link faces to biographies, like follows: Other gestalt laws exist as well, such as the Law of Figure and Ground or the Law of Good Gestalt.

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Although there are many more, those mentioned above are the most important guiding principles for web design.

7. White space and clean design

In web design, white space (sometimes known as “negative space”) is the section of a web page that is left “empty.” In design, it refers to the space between graphic elements like as margins and gutters, as well as the space between columns and between lines of text or pictures. It is more than simply “empty” space; it is a vital component in web design. It makes it possible for items to live within it. White space is all about the organization of information, typography, color, and pictures through the application of hierarchy.

Generally speaking, it is tough to read.

A webpage that has the appropriate amount of white space seems “clean.” While a clean design is essential for communicating a clear message, it does not imply the presence of meaningless material.

In order to build a clean website design, you must understand how to communicate effectively by utilizing white space intelligently.

As a rule, white space enhances elegance and refinement, increases readability, and helps the viewer to focus their attention. More information on white space and minimalism may be found here.

8. Occam’s Razor

With numerous competing hypotheses presented, Occam’s razor suggests that you select the one that requires the fewest assumptions and, as a result, provides the most straightforward explanation. To put it another way, Occam’s Razor asserts that the simplest answer is typically the best option in most situations, including web design. According to Pipedrive’s team, in a blog post about their Angelpad experience, “The Angelpad staff and mentors challenged us in a variety of ways.” Our initial reaction to the statement “You have too many stuff on your home page” was negative, but we’re willing to put it to the test.

  • Our team deleted 80 percent of the material from the main page, and we just left one sign-up button and one Learn More link visible.
  • It is not just about how it seems, but also about how it functions.
  • Here’s an excerpt from the bookRework, which was authored by the company’s founders, Jason Fried: Many individuals despise us since our items perform inferiorly to those of our competitors.
  • Our goods do many things well, and we’re just as proud of what they don’t accomplish as we are of what they do.
  • The use of a simple, minimalist design does not imply that the design will be successful.


You should pick the hypothesis that requires the fewest assumptions and so provides the simplest explanation when faced with numerous competing hypotheses, according to Occam’s razor. To put it another way, Occam’s Razor asserts that the simplest option is typically the best solution in most situations, including website design. According to Pipedrive’s team, in a blog post about their Angelpad experience, “the Angelpad staff and mentors challenged us in a variety of ways.” Our initial reaction to the statement “You have too many stuff on your home page” was negative, but we are willing to try it.

  • Only one sign-up button and one Learn More link were left on the main page after we deleted 80 percent of the material.
  • Some businesses, such as 37Signals, have made “simple” a part of their business strategy.
  • Our refusal to add their pet feature makes them feel belittled.
  • Because we feel that most software is overly complex, with too many features, buttons, and confusion, we build our products to be simple to understand.

Even when a design is simple and minimalist, it does not ensure that the design will be successful. Simple is always preferable than complex, in my opinion, and we should endeavor to make our web designs as simple as possible.

Top 9 Crucial Web Design Principles

  1. What is the significance of adhering to web design principles
  2. Make a decision on your objective
  3. Think about information architecture
  4. Nail visual hierarchy
  5. Think about information architecture Typography should be used with care. Make mobile compatibility a top priority. Web Content Accessibility Guidelines should be followed. Never Underestimate the Importance of Usability
  6. Adopt the legislation
  7. Everything is put through its paces
  8. The conclusion

Over the past several years, there has been a significant increase in interest in website design. As recently reported by the International Telecommunications Union, more than 1.5 billion websites serve over 5 billion unique Internet users each day, producing billions of dollars in income. All you need is a website to get your hands on a slice of this astonishing billion-dollar pie. However, there is a catch: not every website is eligible to receive this slice of the pie. The problem is that, as competition becomes more intense, achieving the expectations of the market becomes increasingly difficult to do.

The introduction of web design concepts is critical to achieving success.

Here are some compelling arguments for why it is critical to adhere to web design principles throughout the web design process, as well as examples of what constitutes a good website design.

Why Is It important to Follow Web Design Principles

Apart from carving a place for itself, website design has also developed into a field with its own set of norms, postulates, and guiding principles (see Figure 1). It is no different from any other field of study in that it does not tolerate shortcuts or cheating; in order to be successful, it expects its students to adhere to the website design philosophy. For example, one of the most important website design elements is the validation of a code, which is discussed more below. As defined by the WordPress team, which is widely used in website design philosophy, validation is the critical procedure through which a website page is determined to match the current criteria and standards of the Internet.

Indeed, having a website that does not crash or go down unexpectedly is the foundation of all successful endeavors.

That isn’t all, either.

As an illustration,

  • They help to boost the overall company image
  • They guarantee that your website accomplishes what it is supposed to do without being misinterpreted
  • And they help you to get more business. It is them that guide users around the website, provide them with all of the necessary information, and ultimately persuade them to take action. They satisfy the requirements of the target market. They increase user engagement and help people stay longer on the site. They help to establish trust and credibility. They put marketing tactics into action, resulting in increased conversions and income.

These professionals help to improve the overall corporate image; they guarantee that your website performs as intended without being misinterpreted; and they help you to increase your website’s search engine optimization. Ultimately, they compel consumers to take action by guiding them around the website and providing them with all of the necessary information; Consequently, they suit market requirements. They increase user engagement and help people stay longer on the website. Their credibility and trustworthiness grow with time.

  1. You ensure that your website is up and running properly, providing your visitors with an eye-catching and meaningful design, important information, and vital functionality around the clock. You deliver an excellent user experience that aids in the decision-making process
  2. The addition of critical elements such as accessibility and responsiveness elevates your website to a higher level of performance. Running marketing initiatives on a consistent basis allows you to accumulate wealth. The reputation of your company grows as a result of your efforts. You concentrate on your product or service, giving people with better solutions and contributing to the improvement of the web

Top Web Design Principles

So, what exactly constitutes a decent website design? There is no simple solution. Website design is a broad field with a plethora of rules, axioms, and canons that must be followed. Some web design principles assist in the subtle introduction of little interactive touches to delight visitors, while others assist in the safe experimentation with ultra-modern marketing campaigns without compromising the overall user experience. For example, Based on your objective, niche, target market, and the ideology of the brand in question, you may profit from one or several sets of principles.

They are the cornerstone of everything that helps to maintain the balance between content, design, functionality, usability, accessibility, and marketing.

Decide on Your Goal

When it comes to web design, one of the most important elements is determining the project’s aim. That is the starting point for everything. It is impossible to know where to go if your aim is not clearly defined in the first place. Your concept for the web application and your ultimate aim are intertwined. For this reason, once you have come up with something incredible, take some time to sit down and determine what the ultimate purpose of your project will be. Everything will be determined, and a development vector will be established.

  • If you want to share your thoughts with the local community, you’ll need a simple blog with basic functionality and the bare minimum of SEO
  • Otherwise, you’ll be wasting your time. For a corporate website, you will need a professional business website with minimal functionality such as a contact form or an eye-catching hero area, but you will also need thorough research into your competitors and your target market as well as good SEO. More than a simple website will be required if you want to successfully sell your products online. Design, complex functionality such as payment getaways or user accounts, solutions to implement marketing campaigns such as pop-ups, landing pages, and banners, and some advanced SEO are all required.

As you can see, your aim will jeopardize the entire site design process; as a result, make sure it is clear and that you do not overdo it. There is just one project and one objective.

Think Through Information Architecture

Whatever visually stunning animation or interactive playground you are working on, the content will always be the most important factor to consider. As a result, considering information architecture while designing a website is a key web design idea. The skill of structuring the material on your project and website is known as information architecture (IA). One of its primary responsibilities is to assist users in locating important information with the least amount of effort and time. As the basis for the future interface, it provides web developers and designers with suggestions on which features to include and which functionality to add.

Here are only a few examples:

  • Each page should add something of value. Each page should only have one or two actions
  • Otherwise, it is redundant. It is necessary to keep information minimal in order to communicate the message more effectively. Users should be able to browse the material in a variety of ways. The navigation should be focused on how to assist users in achieving their objectives. Containment should be handled as a separate element with its own lifecycle, behavior, and properties.

Nail Visual Hierarchy

In web design, visual hierarchy refers to the order in which material (both written and visual) is presented on a website. Achieving this is accomplished by the intelligent use of color, size, contrast, scale, balance, and other aesthetic elements. It aids in the creation of a guided experience for users, the establishment of discreet focus points, and the incitement of visitors to interact with the project in the manner in which you require. In the same way as IA (information architecture) has standards, so does this.

  • Take use of the well-established scanning patterns. A common pattern used by site builders and designers is the F pattern, which helps them organize information on the page effectively, offering a pleasant reading experience and prioritizing important bits of material. Make use of perceptual psychology’s discoveries. For example, the greater the size of a piece, the simpler it is to detect, read, and comprehend it. You don’t have to reinvent the wheel in order to stress out the CTA – just make it large enough to be seen. Make sure there is enough whitespace. When it comes to website design, whitespace serves two critical functions. First and foremost, it guarantees that the reader has the best possible reading experience. Second, it has a natural tendency to establish priorities. Experiment with different directions. Typically, the text is ordered vertically or horizontally, depending on the situation. If you want to accentuate the message, you may either arrange it in a diagonal manner or arrange it on a curved surface.

Take use of the scanning patterns that have already been developed. A common pattern used by site builders and designers is the F pattern, which helps them organize information on the page effectively, offering a pleasant reading experience and prioritizing critical bits of information. Consider applying perceptual psychology principles. When it comes to visual elements, the larger they are, the simpler it is to detect them, read them, and comprehend them. You don’t have to reinvent the wheel in order to stress out the CTA – just make it large enough to get noticed.

In website design, whitespace serves two critical functions.

Direct the action in a fun way.

Typically, the text is ordered vertically or horizontally, depending on the situation. You may utilize a diagonal direction or arrange the message on a curve to accentuate the message, for example.

Be Smart with Typography

Typography is one of those seemingly insignificant things that may make all the difference. The thing is that it allows the content to be the star of the show while also elevating the overall aesthetics to a higher level. As a result, using font intelligently is an important website design idea to follow. Take a look at these seven basic rules of good typography:

  • Each font has its own unique personality and character. Typography establishes a hierarchy of importance
  • When it comes to typography, it should be consistent across all screen sizes. Letterforms’ readability, accessibility, and usefulness are influenced by the legibility of their letterforms, their weight, and their ornamental side. The space between lines and the height of the lines are critical for optimal reading. Ideally, lines should have between 70 and 80 characters. At least two different types of fonts are required in the design. It has two parts: the first is for headlines, and the second is for blocks of text.

Prioritize Mobile Compatibility

The mobile web has taken over as the dominant mode of communication. According to recent research, more than 70% of mobile users (or 4.8 billion people) prefer to seek for reviews and purchase on their portable devices rather than on their computers. You will not be able to avoid meeting these demands and meeting these expectations. In order to make your online projects mobile-friendly, another important web design guideline is to make them responsive. Two approaches are used to make it a reality in the project.

The first approach is the more common.

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However, if you are attempting to reach members of Generation Z who are unable to be separated from their cell phones, the second strategy may be more helpful and cost-effective.

Implement Web Content Accessibility Guidelines

There is a strong presence of mobile web. In recent surveys, it has been discovered that more than 70% of mobile users (or 4.8 billion people) prefer to conduct research and shop using their portable devices. This barrage of demands and expectations is unavoidably present. A further important web design idea is to ensure that your online projects are mobile friendly. The job may be completed with the aid of two options. A responsive design with mobile-friendly features is the first approach, whereas a mobile-first design with some responsive features is the second.

The first strategy is typically preferred by corporations since it is ubiquitous and covers a big number of people.

Statistical data from Google’s mobile web services

  • It is essential that all of the buttons, links, navigational elements, and controls be tappable and easily accessible. Alternative text should be provided for images that make sense. Navigation should be accessible through the use of the mouse, keyboard, gestures, and assistive technology. The sequence in which you interact with the UI should be logical. Users should be given the option of adjusting the text on the screen and partially customizing the user interface. Everything that is no longer needed must be deleted
  • Users should be able to exert complete control over audio and visuals. The 4.5:1 contrast ratio between background and foreground should be used to provide the bare minimum of contrast.

Test for Web Accessibility

Never Miss Out Usability

The usability of a website is defined as the ease with which a user can navigate it and the speed with which they may reach their goal. It is the study of user behavior that serves as the foundation for marketing tactics that ensure the overall success of a business. Jakob Nielsen, a pioneer in the field of user experience design principles, has developed a set of 10 heuristic guidelines that everyone should adhere to. They are as follows:

  • In order for the design to be effective, it must always notify consumers of what is happening. The design should incorporate themes that are well-known to the audience. In order for the interface to be consistent, uniform, and traditional, it must: The interface must be self-explanatory
  • Else, it will be confusing. Information must be relevant and valuable to the user in order to be effective. Users should be prepared for any eventuality by having escape routes and “emergency exits.” Situations where errors are likely to occur should be avoided by including confirmation phases or giving error notifications. Users should be able to recover swiftly from the error
  • People should not memorize facts in order to go around the website efficiently. Everything should be self-explanatory
  • Users should be able to expedite the process by utilizing shortcuts or customization choices, or by benefiting from a more customized experience.

Adopt the Laws

As previously said, web design is governed by a number of regulations that aid in the creation of a successful website design.

Consider a few of the most well-known of these examples:

  • The golden ratio is a rule of thumb. It shows us that the design choice should not be made on the spur of the moment. Hick’s Law states that the golden ratio should be used to arrange information inside a page or section in order to produce an aesthetically beautiful design that also provides the best possible user experience. Hick advises us to reduce a large number of possibilities since the greater the number of options available to consumers, the more undecided they will be. Fitt’s law is the foundation of marketing strategies and compels developers to create more sophisticated and accurate filters so that users do not feel lost in the proposed variety
  • It is the driving force behind marketing strategies and compels developers to create more sophisticated and accurate filters. Fitt tells us that the larger an object seems, the closer it appears, and the easier it is to utilize it is. When adding CTAs or other critical controls, make sure they are large enough to stand out from the rest of the content flow and to assist users in interacting with the project as effectively as possible. Kurt Koffka is the law. Koffka is a supporter of Gestalt design psychology and its principles. It is comprised of eight guidelines that assist in predicting how consumers will perceive your website. One of its fundamental concepts is that users should first see your whole website and then then discern its various components, such as the header, footer, and sidebar, from one another. Therefore, according to Krug’s law, make certain that the overall picture is excellent. Krug instructs us on how to create web pages that are self-explanatory. The more straightforward, the better. Boehm’s law is that consumers should not be forced to ponder or waste their patience. During the development process, Boehm reminds us that mistakes are common. The longer you put off getting rid of them, the more expensive it will be in the long run. In order to achieve this, every stage of web development must be meticulously polished.

The Golden Ratio is a proportion that is ideal.

Test Everything

The practice of conducting testing is a critical website design idea that is sometimes disregarded. Neglect of this precept results in a large number of mistakes at the post-production stage, resulting in financial loss and considerable disappointment. You can do a variety of tests; however, the most crucial are as follows:

  • Coding validation
  • Browser compatibility testing
  • Responsive testing
  • Mobile-friendliness testing
  • Accessibility testing
  • A/B testing
  • And more.


The popularity of fast solutions, such as website builders, has played a “cruel joke” on businesses, leading them to assume that they may obtain a dependable internet platform to generate revenue without putting in a lot of time and energy. The golden rule of every success tale, on the other hand, is that there is no such thing as a free lunch. It is necessary to engage a competent web design business in order to have a high-quality result that will assure your success. The creation of a successful website that promotes your brand, wins over customers, and increases conversions is not something that happens by accident.

We’ve compiled a list of the top nine most important web design concepts for you today.

Depending on your purpose, specialty, and target market, you may need to incorporate additional elements to ensure that your website functions as intended and fulfills its objectives.

Principles of Website Usability

The ease of use of a website is something that most people anticipate from a site that has been effectively built. Over the course of the last few years, we have been used to certain web design standards. In order to leave a lasting impact on your visitors, you must create experiences that go beyond the simple act of visiting a website and navigating it. However, this does not imply that usability has declined in importance. It just takes on a different role in web design, where it now serves as the foundation for a positive user experience.

Design and development processes are centered on the prospective user, ensuring that their objectives, mental models, and needs are addressed at all stages of the process.

Here are the five most important elements of effective website usability.

1. Availability and Accessibility

Whenever someone tries to access your website and it fails to operate for any reason, your website becomes worthless to that person. Because of this, not only will people be dissatisfied, but you will also miss out on new clients and income every time your website is down. Here are some of the fundamentals of availability and accessibility, in no particular order:

  • Server uptime– It is critical to guarantee that your visitors do not encounter an issue while attempting to access your website. Make an investment in quality hosting. Make an investment in quality hosting. In this business, there are no short cuts
  • Get a reputable web host on which you can rely
  • Broken links– Double-check your website to ensure that there are no broken links. The use of SEO tools such as Ahrefs and Screaming Frog will scan your website for you and identify all of the broken links. Mobile responsiveness – Make certain that your site is capable of dealing with a variety of screen sizes and sluggish connections. Google has also transitioned to a “mobile-first” index, which means that the mobile versions of websites are now being indexed first. A solid mobile site will therefore assist you in getting higher search results


For a variety of reasons, Amazon.comis an excellent example of an easily navigable website. First and foremost, the desktop version of the site has been designed to work well on both tablets and desktop computers. Flexible, it automatically adapts to the smaller screen size when the screen size is reduced. There is an explicit version of the site designed just for mobile devices, with a clean layout, minimal clutter, and a clear hierarchy of information. It is possible to use this stripped-down mobile version without any problems – even with a sluggish mobile internet connection.

This is, of course, what you would expect from a firm of that magnitude.

Not to mention, Amazon is actively concerned with the accessibility of their website.

Specifically, they claim on their website that they “are always searching for methods to improve the accessibility of the site for our consumers, especially those with impairments.” They notably promote their mobile site for screen readers since it provides a more organized display of the material.

2. Clarity

You might say that clarity is at the heart of usefulness. In the event that you divert or confuse your visitors, they will either require extra time to locate what they were looking for or they will forget what they were looking for entirely. In any case, customers will not find your website to be user-friendly, and the likelihood is that they will leave disappointed and with no intention of returning. Visitors to your website have specific objectives in mind when they arrive. It is your responsibility to assist them in achieving these objectives as rapidly as possible.

It is possible to produce a clear and useful design by following these steps:

  • Simplicity allows you to concentrate on the most essential things. Your visitors will be more likely to do what you want them to if they aren’t distracted by anything else. Maintain familiarity by sticking to what they are already familiar with. When seeking for ideas, there is nothing improper with visiting other websites. Consistency– Don’t try to be clever. Establish consistency throughout your whole website to put your visitors’ minds at ease. Take the initiative and lead your guests by the hand. Don’t expect your visitors to find their way through your website on their own. Guide them around your website and demonstrate what you have to offer instead. Direct feedback– In every connection, feedback is crucial to success. When visitors engage with your website, make sure to provide them with feedback on whether their activities were successful or unsuccessful. Understanding your users’ mental models and how they would expect you to organise the material on your website is essential to good information architecture.


Apple is well-known for producing devices that are lean and easy to use. They also have a website that reflects the brand’s extreme minimalism as well as its dedication to what actually important to them. Overall, the design is quite beautiful and basic in appearance. White space is abundant, and only relevant material is displayed in a clear and unambiguous manner throughout the website. The traditional top navigation menu has the logo and home button, as well as the store, several product categories, a link to the help page, and a search feature.

There are no distractions, which makes it quite simple to follow your objectives on the site.

In addition, you will receive a sub menu displaying all of the associated goods that are pertinent to this category.

3. Learnability

Another essential feature of usability is the capacity to learn new things. It should be your objective to create intuitive user interfaces – interfaces that don’t require instructions or even a lengthy process of trial and error to find out how to use or navigate through the interface. One of the most important aspects of intuitive design is making use of what people already know, or creating something new that is simple to learn. Many of the design principles that are employed on the web are now well-known to the general public.

In this way, you may assist them in achieving their objectives more rapidly.

If you include new concepts into your design, make sure to apply them consistently and to provide assistance to users throughout the first learning process.

As an example, you could want to provide more information or instructions the first time someone visits your website or uses your product. Keep it basic and visually appealing to aid in the retention of new notions.


Microsoft’s website was completely overhauled last year. However, while the design of the site is quite fresh and current, the layout of the site is classic and in accordance with what most of us are familiar with when it comes to websites, The logo, which tells us where we are, is located in the top left of the screen. The search area is located at the top right of the page, and it allows us to search the site for any random phrase. The main navigation menu, which includes the site’s most important content categories, is located just below it.

A large visual header element is then introduced, which switches between four distinct pictures.

It has a vertical sub navigation menu that contains numerous themes that can be “found” along with some highlighted information.

The site is really well-organized and simple to browse.

4. Credibility

The credibility of a website is an extremely important factor to consider. No matter how many times people locate the stuff they are seeking for, if they don’t trust you, that content is meaningless to them. Visitors to your website may become doubtful about your company in a variety of ways, including whether or not you are legitimately in business, your reputation, or the quality of your material. It is critical for consumers to understand that you are a legitimate organization with genuine employees.

Of course, the content of your website contributes significantly to the perceived credibility of your website.

Avoid making grammatical or spelling errors, as well as other faults.

Make sure people are aware of your expertise in your industry if you are one.


When it comes to establishing credibility on the internet, the brand L’ORÉAL does an excellent job. Additionally, they provide an abundance of high-quality content to demonstrate their expertise in addition to their professional design, which matches the brand’s exquisite reputation. In the case of Research and Innovation, an entire content section is devoted to the subject. In addition to demonstrating the brand’s involvement in professional research, it also reflects the high quality of its products.

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The brand uses expert testimonials and photographs of celebrities, such as Julia Roberts, to persuade consumers of the quality and popularity of their products in addition to conducting actual research.

Another factor that contributes to trust is the fact that it is very simple to get in touch with L’ORÉAL. Not only is the brand easily accessible through social media, but it also has a physical address and phone number that are easily accessible.

5. Relevancy

Last but not least, relevance helps to the overall usability of a website. It is not enough that your website is easy to navigate; your content must be relevant as well. Once again, it is critical that you understand your visitors and the reasons they visit your website. Begin by identifying the kind of people who will be using your product. Second, speak with them to determine what they hope to achieve by visiting your website. Third, create user scenarios that indicate how people visit your site and what type of information they are looking for in each case.


Nike has done an outstanding job of selecting their material with a strong emphasis on its customers. The company sells apparel and equipment for a variety of different activities. Visit their website and you may either explore their store by Men, Women, or Children or you can browse their store by sporting events. Instead than categorizing visitors just according to their age or gender, Nike categorizes them according to their participation in a certain athletic discipline. For example, if you are shopping for new running shoes, you aren’t very interested in the tennis or indoor sports shoes that are also available at the store.

Usability means test, test, and test again

It takes time and effort to achieve good usability. User research must be conducted in-depth, and an iterative method of ongoing testing and refinement is required. A website’s usability is determined by whether it is accessible, clear, credible, learnable, and relevant to the people who will actually use it, among other factors.

6 Usability Principles for Effective Web Design

Web design is a subject in which art and science are combined with commerce and data. A website’s conversion rate is less than one percent of total visitors into concrete leads on average. In today’s highly competitive marketing environment, company websites must do more than just being visually appealing. They need to increase revenue by keeping people interested in their products. Websites must be designed with the user in mind if they are to generate revenue. To put it another way, marketers and company owners must get an understanding of their customers.

  • What methods do they use to interact with their favorite products?
  • Branding is merely one component of the user experience equation.
  • Similarly to a physical storefront, a website is required to promote a favorable ambiance.
  • Every page element should serve a specific function.
  • In order to do this, every page element must be carefully considered.
  • Every button, banner, form, and text should be designed to assist visitors in making the most of their time on your site.

Among other things, the layout of the page (1) provides audiences with useful information, (2) provides them with the tools to share that information, (3) provides sources for additional resources, (4) encourages readers to join the conversation, and (5) gives Adhere a consistent personality and presence on the web.

  • 2.
  • People don’t have the luxury of playing guessing games.
  • This method will assist them in moving from point A (interest) to point B (conversions) as rapidly as feasible.
  • Calls to action should be placed across your site, including on product pages, blog articles, and the homepage.
  • Conversions should always be the first order of business.
  • In general, visitors take a variety of routes before becoming clients.
  • Although the final product doesn’t have to appear like an unsightly sales pitch (think: flashing red and blue popups from the late ’90s—yikes!

Instead, the design should be beautiful, unified, and focused on the user’s experience.

You’re there to shop, but you may have a good time whether or not you make a purchasing decision.

The navigation should be intuitive.

Not every piece of information merits its own page, but if it is very significant, it may be given one.

In addition to the top-level navigation, a less visible sitemap should be included at the bottom of the page.

It is important for designs and page components to stand out and be remembered.

After making the decision to invest in a new website design, it is important to consider how the website will stand out from the competition.

Instead of selecting uninteresting stock photographs, look for images that are relatable.

Instead than copying the designs of your competition, search for inspiration outside of your field of expertise.

Elements should be designed to encourage participation.

Online media, in contrast to traditional types of media (such as radio and television), is participatory in nature.

Include aspects in your blog entries that will encourage people to remark.

The majority of the time, involvement is subtly expressed.

Although user experience (UX) is a logical discipline, it is important to remember that individuals are also motivated by emotions.

Websites may keep visitors pleased and invigorated by using a variety of color schemes, images, and educational phrases to keep them there. Ultimately, it is these feelings that cause casual browsers to become repeat consumers.

Embrace 7 Principles of Universal Design for Better Website Design

People have been studying design for a long time, yet there is little overlap between design areas (for example, graphic design, web/app design, interior design, industrial design, advertising, and cinema). While other design techniques have a lot to teach Web designers, they can use what they’ve learned to develop richer, more inclusive experiences and a strong basis for long-lasting products. In fact, the most notable example comes from a team of non-web designers at North Carolina State University, who established some really universal principles of excellent design.

The Origins

When Ronald Mace and a group of architects, product designers, and engineers came up with the phrase “Universal Design” in the 1990s, it became well known. The concepts, on the other hand, were initially developed for architecture and appliances, not for Web pages. As reported by the University of North Carolina, Mace spent the majority of his professional life at North Carolina State University, where he worked toward the goal of designing “all products and the built environment to be aesthetic and usable to the greatest extent possible by everyone, regardless of their age, ability, or social status.” Are they not the same ideals that we have (or should have) in the field of technology design?

When you examine these concepts closely, you’ll be able to observe how this architecture business has expanded into the digital realm:

1. Equitable Use

The first principle, as its name indicates, is simply about ensuring that all of your users have an equal opportunity to access services and information. Keep any group of individuals from being separated due of personal limits and/or device capabilities to a minimum. Read How to be an A11y – Accessibility Design for more information about accessibility litigation, discrimination, and inclusive design. As an illustration:

  • The usage of high contrast is beneficial to both people with impaired eyesight and those who work in an area with direct sunshine. Text equivalents (also known as alternative text): Accessibility tools (such as screen readers, screen magnifiers, text-to-speech and voice interfaces) rely on alt text, but text alternatives benefit users with poor or unreliable connections and serve as a fallback in the event that the image route is broken. Hide information behind a mouse-only interaction (such as hovering over it or double-clicking it) makes it hard to access for a large number of people. The majority of Web traffic is generated by devices that do not have pointers (e.g., smartphones and tablets), which alter the interaction ‘abilities’ of your customers regardless of their physical condition.

2. Flexibility in Use

Essentially, this is about allowing users to make decisions about how and when they use features rather than putting them into situations they don’t want to be in. Allow for adequate adaptability in your solutions to allow for user modifications, and your users will have a more enjoyable interaction with you. Everyone appreciates a little bit of personalization in their lives. As an illustration:

  • Scroll Hijacking (also known as Scrolljacking): When you take control of the ‘way’ a user naturally expects to scroll up and down a page, they may not have enough time to take it all in before they abandon the website. This might become frustrating for them, leading to their departure. Text Resizing: Allow for the scaling of text in your layouts to be done both up and down. Your nicely constructed program should not be ruined by a simple browser or operating system text modification

3. Simple and Intuitive Use

Every tech designer has heard a customer express a need for an application that is simple to use. Good design is frequently characterized as being intuitive to the user, and the more straightforward the design, the more probable it is that users will achieve their objectives. Unfortunately, saying it is simpler than doing it in practice. There are a plethora of blog entries dedicated to making designs more user-friendly. What Makes a Design Appear ‘Intuitive’? by Jared Spool and Heidi Pungartnik’s article15 Timeless Rules for Creating Intuitive Web Apps (With Examples) by Heidi Pungartnik are excellent resources to get you started.

Only then can the interface accurately anticipate and respond to their actions in a way that seems natural, logical, and pleasurable.

We are grateful to say that you will not be the first individual to ever try something like this. Numerous designers have gone before you and created useful principles, patterns, and guidelines that you may refer to and modify for your own projects.

4. Perceptible Information

This concept is inextricably linked to the first principle, which is the principle of equitable use. Web pages are, for the most part, a glitzy manner of disseminating information. Try to make your material as simple to consume as feasible. As an illustration:

  • Apart from ensuring that your font contrast and size are appropriate, breaking your material down into bite-sized chunks will make your content more easily digestible. Specific strategies such as incorporating subheadings in a long text article will improve the effectiveness of rapid reading and skimming. More visual people benefit from graphics that highlight points in text (and can persuade skimmers to slow down and read more carefully)
  • Graphics that assist you make your point in text: The usage of charts and graphs: Providing users with both graph and table representations of data not only gives them the option to select how they want to acquire information (2 Flexibility in Use), but it may also assist them in identifying trends in the data.

5. Tolerance for Error

Everyone has made the mistake of mistakenly clicking or tapping on a portion of their screen or changing their mind in the middle of an action. It is critical to ensure that users do not become trapped in a corner or mistakenly do irreparable damage to their information in order to keep them around. It is less probable that users will utilize the product if they are concerned about making a mistake. As an illustration:

  • To Prevent Accidents, consider placing permanent functions behind menus and/or behind “are you sure?” confirmation prompts to account for these unavoidable occurrences. This makes it more difficult (practically impossible) for them to be mistakenly executed
  • Allow for Undo:An alternative to constantly reminding users is to provide them with a “undo” option, or a mechanism to search through archives to recover previously saved things.

6. Low Physical Effort

In terms of this idea, there are two factors to consider. You should avoid requiring your users to navigate back and forth across the screen in order to finish a single procedure. Mental tiredness and the perceived difficulty of the work at hand are the primary concerns of the second element. As an illustration:

  • Action grouping: Actions can be grouped together in specified regions of the screen to save time. There is less mouse dragging and thumb stretching required as a result, which is beneficial for everybody. Those who have unusually big screens or who have super-zoomed into their operating system and must scroll through interfaces that would typically fit on a “default” screen may find this feature very useful. Requests should be kept to a minimum. Users should not be required to fill out long forms or jump through many ‘hoops’ in order to obtain their desired outcome (e.g., account creation, a trial period of your application, a sample of a new book etc.). The less work you demand, the greater the likelihood of receiving participation

7. Size and Space for Approach and Use

By grouping your actions together, you may contribute to the sixth notion of exerting little physical effort on a daily basis. The way you utilize screen real estate is critical to the overall experience you have when using the program. As an illustration:

  • Action Objectives: Take into consideration the differences in hand size and dexterity, particularly while using a mobile device with one hand. Put primary actions within easy reach of your action targets, which should be large enough to click or touch on without difficulty
  • Some users are strolling down the street, lying in bed, or engaging in other activities that may make it difficult for them to reach their destination. The assumption that all users are seated in a chair, at a desk, and using a keyboard and mouse is just not valid. Virtual keyboards (as well as other accessibility aids) take up a portion of the screen in dynamic spaces. Maintain an awareness of dynamic space utilization throughout all states of onscreen keyboards, dropdown menus, and other interface elements to prevent allowing the user to become stymied in their own work


These design elements of equity, flexibility, simplicity, perceptibility, error tolerance, minimal effort, and suitable size should guide you throughout the whole design process and beyond. This set of universal design principles will assist us in creating better experiences for everyone, whether we’re developing Web sites or building structures. We should all be incorporating these notions into our projects and putting them to work for the benefit of our users. Let us go to other disciplines for inspiration, and seek out the answers that other designers have developed, in order to enable well-grounded design to be implemented.

Other Resources

To learn more, visit theCentre for Excellence in Universal Designwebsite, which includes an overview of the organization’s history as well as individual case studies and even an awards system. I strongly advise you to have a look at it. Alternatively, you might be interested in our article, How to be an A11y – Accessibility Design. Remember, if you are searching for user experience expertise, we would be delighted to assist you! To discuss your project with us, please contact us immediately!

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