The 10 Best Ways To Promote An Event Online? (Solution)

The 10 Best Ways to Promote an Event Online

  • Create Content to Promote Your Event.
  • Add Your Event to Your Email Signature.
  • Use Email Lists to Your Advantage.
  • Create a Unique Event Page.
  • Promote Events on Facebook.
  • Promote Events on LinkedIn.
  • Promote Events on Instagram.
  • Share Your Event on Snapchat.

How do you attract participants to an online event?

10 Proven Ways to Get People to Come to Your Online Event

  1. Make your event worth attending.
  2. Use Opt-in email marketing sources.
  3. Use sponsored tweets.
  4. Equip your presenters with easy to share content.
  5. Show off the awesome topics and presentations at your event.
  6. Provide a call-to-action.
  7. Have fun.

How can I promote my event better?

That’s why event promotion deserves a chapter of its very own.

  1. 10 things you can do right now.
  2. Use your event hashtag every chance you get.
  3. Get smart about SEO.
  4. Make your tickets easy to buy.
  5. Crowdsource your marketing material.
  6. Sell special tickets.
  7. Embrace social media.
  8. Go where your audience is.

How can I advertise my event online for free?

If you have an event you want to promote online, here are 10 sites that will help you do that.

  1. Eventbrite. Eventbrite is one of the most well known and used event sites to promote an event.
  2. Meetup.
  4. Lanyrd.
  5. Yelp.
  6. Eventbee.
  7. Startup Britain.
  8. Zvents.

How do you advertise a virtual event?

How to promote a virtual event

  1. Brand your virtual event memorably.
  2. Create a multi-faceted marketing plan (website, social media, email marketing, partnerships, paid media, and so on)
  3. Build a dedicated website or landing page for your event.
  4. Send a save the date email for your event.
  5. Create and launch a social media plan.

How do you promote a digital event?

Create amazing remote events

  1. Use keywords to boost your search potential.
  2. Make the most of email marketing.
  3. Offer people a peek at what’s to come.
  4. Leverage social media across platforms.
  5. Ask your sponsors and partners to spread the word.
  6. Request self-promotion from your speakers.
  7. Tell people to tell their friends.

How do I start an online event?

10 tips for hosting virtual events

  1. Set clear goals from the start.
  2. Choose the right platform to host your virtual event.
  3. Choose the right time for your event.
  4. Promote your virtual event.
  5. Develop a clear agenda that includes speakers and timeframes.
  6. Include moderators at your event.
  7. Engage your audience.
  8. Prepare to troubleshoot.

Where can I advertise events online?

7 Event Promotion Websites That Let You Reach New Audiences

  • Event promotion website #1: Facebook Events.
  • Event promotion website #2: Evvnt.
  • Event promotion website #3: Spotify.
  • Event promotion website #4: YouTube.
  • Event promotion website #5: Bandsintown.
  • Event promotion website #6: Google Events.

How do you promote an online summit?

Timeline for a Virtual Summit

  1. Choose event date / time.
  2. Decide on free / paid / freemium.
  3. Create collateral for speakers (FAQs, speaker release)
  4. Sign on speakers.
  5. Create promotional materials for the event, as well as each individual speaker.
  6. Create a website w/ registration page.
  7. Get speakers the promotional materials.

10 Free Ways to Promote an Event

You’re giddy with anticipation. You’ve planned an event that will be remembered for a lifetime. It’s going to be just wonderful. It’s time to inform the rest of the world about it. However, your financial resources are limited (read: non-existent), and you have no clue where to begin. What methods will you use to publicize your event? Don’t be concerned; we’re here to assist you. It is not necessary to spend a lot of money or time promoting your event in order to make it successful. In reality, you can go a great distance without spending a single cent.

You may be a social media wiz, a fan of email marketing, or in need of an online store to sell tickets for your event.

If you need inspiration, you may use this as a step-by-step guide to advertising your event or as a convenient reference anytime you need it.

1. Get organised

First and foremost, let’s get this over with. (Of course, this is clear. Although it’s a ridiculous phrase, it’s true.) Spending a few minutes preparing ahead of time is essential if you want to ensure that your event is a success. It will assist you in concentrating and seeing the broader picture. Sit down with your other organizers and brainstorm marketing concepts, such as: What methods will you use to publicize the event? Which channels are you going to use first? Exactly which aspect of the event’s promotion will be the responsibility of whom?

Don’t be like that.

Simply follow the stages outlined above, and you’ll have a good strategy in short order.

2. Make your event page shine

Everyone knows that your event website is the best spot for attendees to learn about all of the “wheres,” “hows,” and “whys” of your event. But, it doesn’t hurt to remind them. As a result, you want the event page to be noticeable and to make people halt in their tracks. Gaining attention and getting those all-important event sign-ups and ticket sales is the first step toward success. So, what precisely can you do in this situation? There are a slew of things, in fact! Your primary objective is to keep people on your event page rather of redirecting them to another website, such as YouTube, where they may watch footage of the venue or the comedian you’ve hired to appear.

Create a landing page for your event that includes all of the necessary photographs, videos, and other media.

If you’re short on time and resources, you may always go online for eye-catching photographs to use in your presentation.

Last but not least, don’t overlook the important details.

Is there a dress code to follow? Is it necessary for folks to register in advance? Is it difficult to discover the location? (Including a Google Map would undoubtedly be beneficial.) Keeping your event page both visually appealing and useful is essential to its success.

3. Help Google find your event

Although it may come as a surprise, a large number of individuals utilize Google to locate information. This includes – you guessed it – social gatherings. You know it would be fantastic if your event appeared when someone searched for “events around me.” Briefly stated, you want to include some keywords in your event description to aid Google in directing relevant individuals to your website when they search for them. If you’re organizing a stargazing event in London, it’s generally a good idea to describe it on your website with the phrase “stargazing in London.” You may even find out which keywords are the most popular in order to assist you with this endeavor.

Google’s Keyword Planner (you’ll need to sign up for an AdWords account in order to use this feature).

Here’s a wonderful, quick-reference guide to search engine optimization for event managers.

4. Tap into the event community

Accept the fact that every city has a vibrant group of individuals who participate in a wide range of activities. Find out where they are. Make contact with them. If it appears to be simple, that is because it is. What makes you think it shouldn’t be? The Internet has brought us to this point in history. With a few keystrokes on the keyboard, you’ll almost certainly be able to locate live event forums using Google. Post your event there, encourage people to spread the news about it, and perhaps even give a special discount to members of that particular group.

A specialized event ticketing site, such as.ahem.

As a result, as soon as you publish your event, you will receive free publicity.

5. Embrace social media

You had a feeling it was going to happen. Facebook, Twitter, Instagram, and other social media platforms would be remiss if they were not mentioned in a guide to free event advertising. However, simply being aware of the existence of these social networking sites is insufficient. You must learn how to take use of their advantages. We’re not going to leave you dangling in the middle of nowhere. You can get started with our guide to promoting events on social media, which can be found here. Do you want to know more?

Another in-depth post from Social Media Examineron how to use social media to market your event can be found here.

Social media networks are also ideal for promoting contests that include ticket giveaways or other interesting promotional offers. If you strike the sweet spot with your offer and come up with a memorable hashtag, your event will spread like wildfire across all of your social media platforms.

6. Be creative with your ticket sales

“Can’t you think of something to be creative about?” you might question. In the end, I’ll just price my tickets reasonably and hope that people purchase them! ” While it is undoubtedly a feasible method, you can also utilize smart ticket pricing to advertise your event in order to increase its visibility. There are a variety of strategies you may use to increase your ticket sales, like giving special “early bird” pricing, selling reduced group tickets, and combining event tickets with additional goods (food vouchers, for instance).

This also provides you with more options to promote your event at no cost.

Using Billetto and other event ticketing websites, you may create as many distinct ticket kinds as you like for your events, if you so want.

7. Activate your attendees

Don’t forget that your guests are your most powerful marketing tool. There are no surprises here; people have already expressed interest in your event by purchasing tickets for it. Persuading them to spread the message should be as simple as giving them a little prod. Encourage them to spread the word about the event to their friends and to make frequent use of your social media hashtags whenever they talk about it on their social media accounts. Offer them beer coupons or other incentives in exchange for their time.

  1. You should also know that this isn’t confined to only your guests.
  2. Do you believe they could be interested in having their voices heard by as many people as they can?
  3. These aren’t trick questions – they’d be impossible not to be!
  4. In the event that you have the capability, give them with a ticket widget that they can embed immediately on their website.
  5. Isn’t that interesting?

8. Don’t forget email marketing

In the midst of all the continual chatter about social media, it’s easy to forget about the importance of email. Don’t. Email marketing is still the most successful internet marketing medium by a long shot. According to McKinsey, email is 40 times more successful at obtaining clients than social media sites such as Facebook and Twitter. To be sure, this strategy is dependent on you having a list of persons to whom you may send emails. Begin compiling your list as soon as possible. It doesn’t have to be a difficult undertaking.

Encourage your current guests to spread the word about your business, and make signing up for your newsletter as simple as possible. Make it more appealing for folks to join up. Check out our post on onemail marketing for events for some great suggestions on how to go about doing this.

9. Keep your events in one place

Wait. We’re not suggesting that you should advertise your activities using the same channels as the ones listed above. A business conference will be well-received on LinkedIn, but a paintball skirmish is probably better suited for Facebook than LinkedIn. What we’re suggesting is that having all of your event pages in one location is a good idea. This appears to be a small inconvenience. However, if you’re organizing a number of events, holding them all in one location has its advantages. If someone comes to one of your events to see what you’re all about, there’s a strong chance they’ll see your other events and get interested.

Billetto and other event websites allow you to promote all of your events by allowing others to view your profile page.

If that’s something you’re interested in, look into how you might start your own online ticket business.

10. Track, learn, improve

When it comes to knowing something, knowledge is power, or, in your case, a method to effectively market your event. With the help of programs such as Google Analytics, you may acquire a lot of information. As much as you can, keep track of what’s going on: Which tickets are selling the best? Who is the average purchaser of these items? Which marketing channels have proven to be the most effective for you? Obtaining this information is completely free, and it will help you be better prepared to market your event successfully going forward.

You can also decide which tickets to discount (or discontinue), which marketing channels to use, which customers to retarget with your banners, and much more.

That’s’re ready to start promoting your event

This month, you’ve got a beautiful event planned, and you’ve just uncovered a slew of fantastic, free ideas for promoting it. Is there anything more you want to do? Right now, you may begin advertising and selling tickets for your event! If you decide to give Billetto a go, we’ll do everything we can to ensure that your event is a resounding success. Oh, and we’re not going to charge you a dime for it. Please do not hesitate to contact us; we are a welcoming group of people.

The 10 Best Ways to Promote Your Event Online

You’ve put all the effort, energy, and money into planning your much money do you have left over for marketing? Fortunately, there are a plethora of options for marketing your event online, many of them are either free or really inexpensive. Listed below are our top ten favorite ways to market events on the internet, all of which can help you reach more people and sell out your next event. Simply enter your information in the box on the right, and we’ll give you the list. PREVIEW You’ve put in a lot of time, effort, and money into planning your event, and you’re convinced that everyone who attends will have a good time.

  • If you don’t spend money on advertising, how will people find out about your event or organization?
  • People who are already seeking for your event can be reached through internet marketing and social media, as well as new fans who haven’t heard about it yet.
  • STEP 1: Increase the difficulty of your keyword game.
  • So, what are some strategies for utilizing keywords to your advantage?
  • Search engine giant Google’s Keyword Planner is a fantastic (and free) resource for analyzing keyword performance, testing various phrases, and comparing keywords against one another.
  • Step 2: Take advantage of the power of email.
  • There is a valid explanation for this.
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Eventbrite allows you to send emails to up to 2,000 people each day directly from our platform if you are utilizing our service.

While email marketing services like as Mailchimp may assist you in connecting with your contact lists even if you are not using Eventbrite, they can still be useful.

Create a sellable event page for your event.

They search for “events around me” on Google and end up on your event’s or registration page.

Depending on how quickly they exit their browser, you may have lost your opportunity.


Because they’re seeking for videos and photographs that will give them an idea of what to expect from your event.

Unless you put this information on your website, readers may be forced to go for it elsewhere, which may result in a loss of revenue.

Photo-document your place by taking well-lit, professional images that capture the whole ambiance.

Dress code and any other specifics that may give people a better picture of what to anticipate should be included as well.

Fill out the form on the right to get the remainder of our advice sheet, 10 Best Ways to Promote Your Event Online, which includes further information on event marketing strategies such as utilizing social media networks such as Facebook and Instagram.

The 8 best ways to promote your online events platform (and drive more signups)

Are you, like many other companies throughout the United States (and the rest of the globe), putting up significant effort to bring events online? Do you wish to excite individuals about the prospect of interacting with you virtually? You may quickly create a virtual conference, meeting, or expo with the help of the correct online event management platform. However, describing the advantages of these types of activities and persuading people to attend them are not always straightforward tasks.

The following are eight of the most effective strategies to persuade attendees to use your online events platform and thereby increase the number of people who sign up for your next virtual event.

1. Consider attendees’ challenges

When attempting to advertise anything, even an online event, it is critical to begin by considering the difficulties that participants may face. Taking this approach helps you to put yourself in their shoes and assist them in finding answers (which enhances the possibility that they will be interested in attending your event as a result of this). What kinds of challenges do your participants have to overcome? Do they have any worries about the accessibility of the event? If yes, do they have concerns about whether or not the quality of the event (entertainment, engagement, networking opportunities, and so on) would be the same as it would be in person?

Consider the following scenario: you are aware that the individuals who are considering going are concerned about networking chances.

2. Collect reviews and testimonials

Social proof is a very effective method. If you need help persuading participants who are on the fence to attend your online event and pushing them to do so, providing excellent evaluations and success stories from previous attendees may make a significant impact. Return to some of the other virtual events you’ve hosted in the past to refresh your memory. And what has the general public got to say about them? Whether you’ve done so before or not, can you contact out to previous participants and ask them to post a review for your event?

By gathering evaluations and testimonials to share with your target audience, you can demonstrate to them that others have had a wonderful experience and that they, too, can have a positive experience, even if the event is being held online rather than in person.

3. Show off your platform’s features

Take care to demonstrate all of the features that your virtual event platform has to offer in a clear and understandable manner. What makes it different from other event management software? What exactly can it accomplish for those that attend? How will it assist them in resolving their issues, improving the overall quality of their event, and achieving the kinds of results they are hoping for? If you want to increase sign-ups and get more people to attend your event, it’s critical to highlight the most important features of your platform.

It even includes time-zone support as well as artificial intelligence-powered matchmaking to make networking more efficient and productive.

If you do an excellent job of promoting the platform, emphasizing specifically the features that are most likely to alleviate attendees’ concerns, there is a good chance that they will be more willing to give it and your event a try.

4. Gather data from past events

During the process of gathering testimonials from former event attendees and platform users, it’s a good idea to review the data from previous virtual events you’ve organized. Who was there, and how many people did you see? Is it true that the vast majority of those who RSVP’d showed up? How many leads did your attendees bring back with them? Accumulate as much data as you can, and then use it to demonstrate the effectiveness of a well-planned and well presented online event. Some people are more persuaded by statistics than they are by other forms of persuasion.

5. Embrace social media

Check your social media accounts frequently to make sure you’re publishing about your event. Make it a point to follow individuals who are also members of your target audience, and to interact with their postings as often as possible. Don’t just like a post; instead, leave a comment with your views and/or share it with others if it resonates with you. Other, more specialized methods that you might employ while advertising your event on social media include the following:

  • Create a hashtag that is relevant to the event and use it on all of your social media postings
  • Inviting participants to RSVP on a Facebook event page is recommended. Collect names of guest speakers and other guests and ask them to help spread the news and get people enthusiastic about attending the event.

Make sure to get started as soon as possible. If you don’t start marketing your online event until a week before it takes place, it will be considerably more difficult to generate interest.

6. Send emails

In addition to using social media marketing to advertise your virtual event, make sure you’re also using email marketing to spread the word. Keep in touch with the people who have already signed up for your email list and make an effort to communicate with them on a regular basis. This provides you with an opportunity to inform them about the event as well as the hosting platform you’re utilizing, and it also enables you to remain at the forefront of their thoughts. Moreover, email marketing offers for more direct contact, as well as the fact that you are no longer reliant only on social media algorithms for visibility (they can be fickle).

7. Make engaging video content

To demonstrate the many capabilities of your platform as well as the benefits it provides to your audience, video marketing is a fun, engaging, and successful method of reaching out to them. In order to increase the production value of your video and ensure that it has an effect, you may record and produce it yourself, or you can collaborate with a videography team to increase the production value and ensure that the video has an impact. Here are some examples of video kinds that you might consider using in your event marketing campaign:

  • Celebration of the ticket release
  • An announcement before to the event including specifics (day, time, hosting platform, and so on)
  • FAQs
  • A recap of the previous year’s event
  • Testimonials from previous participants in video format

8. Leverage your brand

In the event that you’ve been holding events for a long time, there’s a high probability that people are familiar with your name and the caliber of your activities. Make sure you take use of your newfound information. Make use of your brand and your excellent reputation to promote your event and encourage people to sign up for it. Create a buzz by telling your narrative and reminding people of the types of events you’ve organized in the past. Mention any obstacles you’ve faced along the way to guarantee you’ve put together an unforgettable night (or day).

As long as you remind your audience of your abilities, they will be more likely to put their belief in your abilities and attend your event, even if the event appears a little different this year.

Start promoting your online events platform today

The process of marketing your online event platform might be difficult at first, especially if you’re attempting to create an event for guests who are wary about participating online. Keeping this list of suggestions in mind, on the other hand, you’ll have a much simpler time generating signups.Do you want a reliable and effective platform for hosting your virtual events? Accomplish you want to see for yourself what Brella can do for you and your event attendees? Schedule a demonstration now.

Market Virtual Events: 12 Top Strategies

Events that take place virtually or online are becoming increasingly prevalent in today’s world of technology. These platforms enable firms to access a worldwide audience of hundreds of individuals who are in various locations at various times. An event that takes place virtually requires the same level of planning, promotion, and hosting that a real-world event does in person. Specific event advertising methods, on the other hand, guarantee that your online program does not get lost in the digital shuffle when it comes to virtual events.

Discover 12 virtual event promotion strategies to use right now

This is the location where everyone will go to find out more about your event. Make your event stand out and persuade people to sign up by using a simple tool like Cvent Flex to include eye-catching visuals, professional photographs, and compelling video of keynote speakers, workshop leaders, and performers, among other things. Make it impossible for visitors to leave your website by embedding all relevant videos, images, and other media so they don’t have to search for it elsewhere. Finally, be sure to add all of the necessary information so that your event page serves as a one-stop shop for information and actions from attendees:

  • The event’s start and end times, as well as its date(s). There is a schedule
  • Speaker biographies
  • Sponsor information
  • Sign-up links
  • And secure payment methods are all available.

2. Use keywords to boost your search potential

You most likely already utilize keywords to improve the ranking of your company’s website or other published material with search engines. To find out what relevant phrases people are looking for the most frequently, use a keyword planning tool such as Google Ads to find out what people are searching for the most frequently and incorporate those words in the material you create to advertise your virtual event. With a simple Google search, you may also find pertinent terms. Consider the following scenario: you want to promote your next “virtual marketing industry networking conference.” To begin, look for those words and comparable keywords in Google, such as’marketing industry online meetup’ and ‘digital marketing virtual training,’ among others.

  • Autocompletes
  • The results of the ‘People also ask’ feature
  • The ‘Searches linked to’ section at the bottom of the first search engine results page

Other terms to incorporate in your online advertising content can be found in the results of this search.

3. Make the most of email marketing

When we live in an era of social media marketing, it’s easy to forget that email is still very much a “thing.” Email marketing, on the other hand, continues to be an effective approach in all fields of company. Send out email newsletters to your chosen email list in order to offer information about future events with your subscribers. Maintain a low volume of emails, but do send out new event announcements, exciting updates, and post-event wrap ups to keep your contacts informed about upcoming events.

To pique people’s attention, use eye-catching photography in your email newsletters that shows involvement even in an online format, and provide unique discount coupons in your emails.

4. Offer people a peek at what’s to come

Why wait until your event to give information that might be beneficial to others? A brief preview of your event will persuade people to register and become enthusiastic about what’s to come in the same way that a movie trailer entices people to see a motion picture. Intrigue your audience by including small interview parts with your presenters as well as highlights of what to expect during the whole event. However, do not post all of your footage at once; instead, post pieces every few days to ensure that visitors continue to visit your website in the lead-up to the event.

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5. Leverage social media across platforms

There are a plethora of options available for promoting your virtual event on social media. Set aside some time to publicize your virtual event on social media, posting it on all of your company’s social media profiles.

  • Facebook Events is a free service that makes it simple to share events and keep track of RSVPs.
  • When it comes to event advertising, LinkedIn is a wonderful place to start. You have the choice of using advertisements, groups, pushing through your corporate page, and even promoting on your own.
  • Set up a #hashtag for your event and use it to spread the news through a mini-tweetstorm
  • Make an announcement about your virtual event on your forums, and then invite everyone to participate.

6. Ask your sponsors and partners to spread the word

When your sponsors and partners promote your virtual event, it increases the amount of exposure your program receives, which benefits everyone involved. Be bold and explicitly request that your sponsor send out a message to their connections and followers about your virtual event. As well as providing the affiliate link, you should include connections to your social media profiles and any other material you provide. As well as any pertinent items such as images, announcements, and your social media hashtag, please share them with your audience.

7. Request self-promotion from your speakers

You’ve put in the effort to secure a keynote speaker; now it’s time to urge them to promote your organization on their own behalf. Most speakers will cross-promote themselves to their audiences on their own initiative, but some will require a light nudge in the right direction. Assist them in promoting your virtual event by providing them with the information they want, as well as tips on how to promote your event on social media and other channels.

8. Tell people to tell their friends

Word of mouth is always an effective method of informing others about what is going on. Make use of the following ways to encourage people to spread the word about your virtual event and thereby increase registrations:

  • When someone registers for your virtual event online, make sure to include affiliate links and other tools that will allow them to invite their colleagues, coworkers, and friends to participate.
  • Instruct everyone to utilize the virtual event’s social media hashtags whenever they discuss about the event or their anticipation of it.
  • Offer unique discounts and advantages to anyone who successfully recruits a particular number of individuals to join your program.

9. Channel your inner copywriter

If you have a blog, you may publish an article about the next event there as well. Highlight the most important points and demonstrate your passion in the content and the presenters. In the unlikely event that you do not have a blog, you are likely to know someone who does. To get the word out about your virtual event, ask to be a guest blogger on another blog. All that is required is that the blog be connected to the industry or subject matter of the event. Keep track of your blog pieces that have been published using your event planning software.

10. Make a video or vlog and show it off

Watching unique video material is something that everyone enjoys. Use social media to promote the event and video sharing sites such as YouTube and Instagram to create a short video showing the event. According to research, a video that is two minutes in length is the optimal duration for engagement. Include video clips of your speakers and encourage them to post the footage to their social media profiles as well.

Make it entertaining and interesting, and at the end of the video, provide a special discount code to increase the number of people who join up. And don’t forget to include your social media hashtag in the video somewhere in it.

11. Send out a press release

Despite the fact that most people link this strategy with real-life events, it is important to include it in your virtual events as well. Write a press release to generate interest, making sure to include the keywords you found above. Information on speakers, themes, special guests, and takeaways should be circulated. Distribute it to news desks and media outlets, and put it on free press release distribution websites.

12. Be consistent with your promotions

Continue to work on your virtual advertising techniques right up to the commencement of your event. Attendees must remain interested and enthusiastic during the event, or they will not show up. No matter how impressive your registration statistics appear, there is no guarantee that those numbers will translate into attendance on event day. In order to pique curiosity, do the following:

  • Participants will get a “hidden gift” at the conclusion of the event. Using your event website to count down the days, hours, and minutes till the event
  • Share relevant information on social media, and be sure you include the event hashtag to keep it front of mind for attendees.

Don’t forget to follow-up after the virtual event ends

Just as you would after a live event, stay online after the virtual event concludes to answer questions and give extra information that wasn’t addressed during the event. This is a fantastic chance to create new relationships while also receiving fast response and comments.

Set up a link with a full recording of the event

The majority of people will want to see your virtual event again, or for the first time if it was a success. Send a link to those who attended as well as those who indicated interest but were unable to attend. When late visitors to your event website sign up for future event notifications, you may provide them with a link to the recording. Include a timestamp menu so that visitors may move directly to the segment they need, whether it’s the keynote speech, a specific training session, or a musical performance, for example.

It also enables you to review and analyze your event in order to understand what has to be improved for the next time.

Send out post-event surveys and polls

Follow-up surveys give valuable information into what you did well, allowing you to replicate and improve upon your success the following time. By asking the appropriate post-event appraisal questions, they are also able to gain insight into areas that need to be improved. Identify the aspects of your event that your attendees enjoyed (and those that they did not), maintain a record of their comments, and use the information to improve the promotion of your future virtual event. While it takes time and perseverance to promote and create a successful virtual event, the end result is well worth the work.

Following that, find out which Facebook groups every event planner should be a member of.

8 Marketing Ideas to Promote Your Event Online

How can you make your online events into must-attend events that everyone wants to attend? More signups, event attendance, and engagement can be generated through the use of online event marketing ideas. Furthermore, your virtual event promotion ideas can have a direct impact on the success of your event.But which online event marketing ideas can help you generate more registrations and engagement? Recent research indicates that marketers use social media platforms like as Facebook and Twitter to promote registrations for virtual events.Image courtesy of MarkleticThe question is, will these online event marketing concepts work for your company as well?

Find out more below as we list the most beneficial online event marketing ideas your brand can use to promote, amplify content in-event, and drive registration.Online event marketing ideas don’t have to be complicated.

If you leverage the right ones, you can promote your event at an affordable price and reach more people.But what are the best online event marketing ideas? Read on to learn more. Find out more about them by reading on:

1. Optimize the Event Website or Landing Page

You should start by creating a website or landing page that is solely dedicated to the event. This is one of the most important online event marketing ideas you can employ. A landing page or website can assist you in encouraging your target guests to sign up for the future event in which you are participating. The event website may assist you in raising awareness, encouraging people to purchase tickets or register for the event. However, in order for this to be effective, your landing page or event website must provide all of the required information to persuade guests to go.

In essence, you must include anything and everything that will help you achieve your registration goals.

Make use of the following suggestions:

  • Maintain a single conversion objective throughout the whole website, from the headline through the call-to-action. Specific attendees should be targeted
  • FOMO aspects should be included to get them enthusiastic about going. Consider teasers or a sneak peek into the speakers, quotations, or images from previous events as examples. Important facts should be highlighted, while clear expectations should be established. Make it simple for attendees to reserve tickets or register for events. Make use of testimonials from those who have attended past events
  • And Include the names and contact information of your partner.

Take, for example, the landing page for Drift’sRevGrowth Virtual Summit, which can be found here. Image courtesy of Drift With a straightforward structure, a crystal clear call-to-action and a chatbot to assist audiences in booking spaces or asking queries, their landing page is a hit with audiences. In addition, they include speakers, catchy content, clear headlines, and a countdown to generate excitement and motivate participants to register.

2. Drive Attendance via Email

According to studies, email is one of the most successful channels you can use to promote your event, ranking among the top three most effective channels available. Email marketing becomes one of the most effective online event marketing strategies you can do. Before you begin selling tickets, you can use it to promote interest in your event. You may also use it to encourage registration or signups. Implement high-performing customer relationship management software into your email marketing platform to get started right away.

Take advantage of the following event email marketing best practices:

  • Inform your subscribers about an impending event by sending out informational emails.

Image courtesy of Really Good Emails

  • Make promises to your readers about special offers
  • By include social media accounts in your emails, you may encourage consumers to share your content. Continue to send out event information to those who have purchased tickets
  • Encourage folks to send in questions about the event through email if they have any. Make use of a sense of urgency to remind them about the event and push them to register. You can also send out reminders to registrants about important event-related deadlines. After the event has concluded, express gratitude to those who attended.

3. Harness the Power of Social Media Marketing

According to studies, more than 4.2 billion individuals use social media platforms, with the average user spending 2 hours and 25 minutes every day on these sites. Image courtesy of We Are Social As a result, social media marketing has emerged as one of the most efficient online event marketing strategies available. People that you want to invite to your event are likely to be active on social media, and it is there that you must be present if you want to contact them. Once you’ve identified the platforms where your target audience resides, follow the procedures outlined below to successfully advertise your virtual event on social media: Select your platforms from among the following: Choose platforms that will assist you in promoting an event based on where your target audience spends the majority of their time.

  • Create a hashtag for the event: Make it one-of-a-kind, concise, and simple to comprehend.
  • Create Facebook events by following these steps: Facebook events may assist you in a variety of ways, including raising awareness of your event, providing relevant information, interacting with your audience, and much more.
  • Individuals may be compelled to attend an event if they notice that their friends are either interested in or attending to the same event they are.
  • Make use of the platform’s features: Each platform offers features that you may take use of in order to get the word out about your event.
  • You may use them to customize postings, engage attendees, raise awareness, and do a variety of other things.
  • It is one of the online event marketing ideas that may assist you in introducing your guest speakers or sharing interviews with your audience.
  • Many automated solutions, for example, may assist you in curating material, editing online video, scheduling postings, monitoring replies, and analyzing performance, among other things.
  • Allow for sneak peeks: Make use of social media to promote your virtual event by providing your target audience with a sneak peek into what they can anticipate during the event.
  • Giveaways from the host: Giveaways and contests are effective online event marketing strategies that may increase participation and registrations.

As a result, you should encourage potential attendees to participate by using your hashtag and soliciting event sponsors to contribute prize things that you may distribute as presents.

4. Ask for Help from Bloggers and Journalists

One of the most well-known online event marketing ideas is to involve journalists and bloggers in your virtual event. This will ensure that more people learn about your virtual event. Choose reporters and journalists at an online newspaper, publication or organization where you would like to be featured and contact them via phone or email to pitch your story idea and have it published. Although not all of them will respond to you, those that do will be able to provide you with some significant links and excellent coverage.

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In exchange for them writing about it on their blog, provide them with something of value, such as a free ticket code that they may pass along to their readers.

Make use of them to help spread the news about your upcoming event.

5. Create Promotional Content

It is only via content marketing that your virtual gathering will not exist in a vacuum. In conjunction with other online event promotion strategies, you can ensure that people are interested in your event and that they attend it in its entirety. The question then becomes, how do you go about developing promotional content for your virtual event? Perform keyword and subject research to determine which event-related keywords or topics your target audience is searching for. Incorporate them into your headlines and blog material to enhance your chances of ranking higher in search results.

  1. In the third step, incorporate an event markup onto your webpage so that information about your event may be displayed in search results.
  2. And, the most effective strategy to attract audiences on each platform is to learn about the kind of material that these people appreciate and to develop more of that type of content.
  3. Image courtesy of Instagram Most crucial, be certain that your content does not contain excessive amounts of promotional material.
  4. Using pop-ups and ads to reroute traffic and increase signups is another strategy to employ because not every visitor to your website will proceed directly to the landing page or event website.
  5. Image courtesy of Search Engine Journal In addition, take advantage of online event marketing strategies that can help you get your content published on other websites and in front of a larger target audience.

Posting articles on other blogs, syndication services, and forums are examples of this type of promotion.

6. Leverage Ads

Another strategy to keep your event competitive while also marketing it is to use social media and Google advertisements to promote it. There are several online event marketing strategies that may help you compete (and win) against other virtual meetings taking place on the same day as yours. Is it possible to build social media and Google advertising that successfully promote your event on the internet? Keep an eye on your adverts and make sure they are up to date as often as possible. Make use of A/B testing to make sure that all of your images, copy, creatives, and videos are appealing to your target demographic.

  • If a ticket to your event is expensive, people may take longer to determine whether or not to register for it.
  • Early promotion through advertisements – even if it’s only a save the date – might provide your audience with the contemplation time they require.
  • People who notice your event on social media or your website for the first time are unlikely to become customers.
  • Incorporate freebies into your advertising campaign.
  • Maintain the continuity of your brand.
  • No matter what platform the event is broadcast on, the spectator should be able to recognize it.
  • In order to increase attendance at your event, feature thought leaders or celebrities (if you have the funds) who will be attending in your advertisement.
  • Ad monitoring on a regular basis may offer you with valuable data that will help you refine your online event marketing ideas in the future.

7. Partner with Affiliates, Influencers, and Ambassadors for Promotion

One of the most effective online event marketing strategies is to collaborate with well-known influencers and ambassadors who can help you promote your event. You can come up an agreement with affiliates under which they would receive a predetermined commission for bringing in new customers. Alternatively, you might reach out to influencers and ask them to provide promotional content for the occasion. At the same time, you may take advantage of referral marketing, in which clients help to spread the word about your event inside their own circle of influence.

This all helps to boost the amount of people who attend because people believe suggestions that come from individuals they trust, such as family and friends.

Moreover, guess what? Consumer-generated content, as compared to sponsored and influencer material, is a more effective purchase decision driver, according to research. Image courtesy of Stackla

8. Register with Event Sites

Final on our list of online event marketing ideas are event sites, which we’ll discuss next. There are several internet resources that can assist you in reaching and informing people about your event. Sites such as Eventbrite, Meetup, and Evvnt allow users to search events by utilizing a variety of filters, and they also assist you with tickets and booking procedures.

Ready to Leverage These Online Event Marketing Ideas?

You may use these online event marketing ideas to make your job simpler, despite the fact that digital event marketing might be difficult to execute well at times. It is critical to identify your target audience and employ the appropriate marketing platforms, regardless of whether you want to implement one of the virtual advertising ideas or all of them.

10 online marketing channels for virtual event promotion

It makes a significant difference in the success of your digital event if you properly promote it. Organising a virtual event is not a simple task, as most people are well aware. The scope is wide, and there are several complexities to consider. It has become critical for event organizers to have an effective event marketing plan in place, given the large number of events that compete for people’s attention on a daily basis. Let’s go through the best ways to market an event online in order to generate excitement, encourage attendees to sign up, and make them look forward to participating in your event.

1. Landing Page

A landing page serves as a one-stop shop for all your attendees need to know about your event in one convenient location. It serves as the landing page for your event on your website.


  • When it comes to your event, a landing page serves as a one-stop shop for all of the information your attendees require. You may find it at the bottom of your website’s page dedicated to your event.

How It Helps:

  • A landing page serves as a one-stop shop for all of the information your attendees will need regarding your event. It serves as the home page for your event on your website.

2. Referral Marketing Program

Word-of-mouth marketing is still a very effective method of gaining traction. In order to increase the number of future attendees, you must turn each visitor into an agent who will promote your event to a larger number of people.


  • Clear prompts should be given to the user along their trip, encouraging them to mention your event to additional people. Encouraging participants to post about the event on their personal social media accounts after they have registered
  • Create a referral marketing program that rewards participants with bonuses or discounts on future group registrations.

How It Helps:

  • This expands your reach to include a larger group of more qualified audiences. increases the likelihood of receiving more than one sign-up at the same time

3. SEO

Every page on your website, including your event landing page, should be optimized for search engines.


  • Conduct keyword research on industry-specific, high-performing keywords and use those to target them in your text
  • Pay close attention to fundamental SEO needs such as meta descriptions, tags, formatting, and so on.

How It Helps:

  • It is possible to have your event page appear in search results for terms with high search volume. Search engines are a terrific source of incoming hot leads
  • Yet, they are not without their limitations.

4. Social Media

3.96 billion individuals, or around 58 percent of the world’s population, utilize social media platforms on a variety of devices throughout the world. You must use social media to promote your virtual event if you for it to be successful.


  • Event promotion using social media platforms such as Facebook, Instagram, LinkedIn, and others may be quite profitable. Encourage people to attend your event by using original content techniques, videos, and even hashtags. Users should be sent to your landing page.

How It Helps:

  • Increases the total level of buzz-creation and the reach of your event’s reach

5. Influencer Marketing

Select macro- and micro-influencers from your industry and event category to help you spread the word about your event even more effectively.


  • Distribute event-specific material and critical messaging to the decision-makers in your organization. Collaborate with influencers across a variety of social media channels
  • Keep an eye out for organizations, businesses, and media outlets that have a large audience as well.

How It Helps:

  • Increases your reach and credibility among a chosen demographic
  • Provides guests with an additional degree of confidence and validity

6. Partner Marketing

Make use of your internal network of influencers — such as event speakers, sponsors, and exhibitors – to promote your virtual conference. Encourage these event collaborators to share information about the event on all of their social media platforms.


  • Provide partners with material and ideas for what they should share
  • Make use of your social media platforms to reshare and interact with the information that they make.

How It Helps:

  • The event raises awareness of your organization among highly relevant audiences. Encourages those who are die-hard fans of the speakers to register for the event
  • Good, organic material for your social media accounts is provided.

7. Email Marketing

If you already have an email list, there’s no better way to promote your event than to use it to spread the word.


  • Write enticing language and include graphics to increase the attractiveness of your message. Specify a clear call to action and drive visitors to your landing page. Customers that have previously purchased from you should be given special treatment. Incorporate a mention of your event into your monthly newsletter

How It Helps:

  • It enables you to make the most of your current database resources. This method reaches more people who are more likely to convert since they are familiar with your brand or business

8. Press Release

Make sure you aren’t the only one who talks about your event. Make other people want to talk about it. In the same way that press releases are successful for advertising physical events, they are also effective for promoting virtual events.


  • Produce a well-rounded press release that is both interesting and informative. Concentrate on news desks and media sources, as well as free press release websites and industry-specific media publications.

How It Helps:

  • Increases your exposure to a larger audience that may not be familiar with you
  • Through association with a reputable newspaper, trust and validity are established.

9. Content Marketing

The outcomes that high-quality content may produce are far superior to those obtained through any other medium.

In fact, it serves as the foundation of your entire virtual event marketing strategy.


  • Maintain a concise and readily consumable style of writing
  • Highlight the advantages of attending, such as the themes that will be covered, the major speakers, the exhibitors, and so on. Publish engaging articles, brief blogs, behind-the-scenes stuff, and short movies

How It Helps:

  • Allows your event to stand out from the rest of the competition
  • Potential guests will gain vital information, which will increase their interest and enthusiasm.

10. Online Media Coverage

It is possible to reach out to blogs, electronic publications, and email newsletters as well. Distribute information about your event through industry-specific internet media sources that have a broad audience.


  • Collaborate to develop high-quality material and advertise your event in a subtle manner. Maintain the keyword optimization of content on third-party websites as well. Inspect your website/landing page for backlinks to make sure you’re getting them.

How It Helps:

  • The news about your event reaches a wider audience and raises awareness of the occasion This service enables you to take advantage of the SEO rankings of the partner magazine. By building backlinks, you may improve your search engine ranks.

While these are some of the most successful methods of promoting a virtual event, you can combine them with other innovative approaches to maximize their effectiveness. The ability to promote your event online in a flexible manner through a variety of media provides you with an abundance of advantages. You may also reuse material across many platforms in order to accomplish this in a more time-effective manner. The return on investment (ROI) for various promotional initiatives is immense, from creating a buzz to increasing the number of registrations.

Join the growing number of companies across the world that are using Hubilo to take virtual events to the next level.

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