How To Write An Engaging Welcome Email? (Professionals recommend)

The 10 essential elements of an effective welcome email

  1. It’s timely.
  2. A subject line that’s clear and engaging.
  3. A greeting.
  4. Tell recipients what to do next.
  5. Give subscribers a gift.
  6. Ask subscribers to follow you on social media.
  7. Ask subscribers to add you to their “safe senders” or contact list.

Is a welcome email a good idea?

  • The good thing is welcome emails have a couple of advantages over other types emails. For one, according to multiple sources welcome emails have a higher open rate than other promotional emails. This is probably because unlike most marketing/promotional emails, people are actually expecting this one.

What do you say in a welcome email?

I am glad to be a part of this group. Thank you so much for the warm welcome. I look forward to know each one of you and at the same time contribute to the group in all my abilities.

How do you write an engaging email?

9 Ways to Make Your Emails More Engaging

  1. Decide on your objective.
  2. Know your audience.
  3. Create a compelling subject line and body headline.
  4. Follow the “Inverted Pyramid” format.
  5. Use subheads to reinforce your message.
  6. Write to an actual person.
  7. Eliminate jargon and unnecessary words.
  8. Use the active voice.

What is a good welcome message?

We look forward to a mutually beneficial relationship with you! Congratulations on being part of our dynamic team! The entire office welcomes you, and we hope to have a long and successful journey together. We love to form a team, work with enthusiastic, creative people, and have a great learning attitude.

How do you write a welcome message?

How to write a welcome message for a new employee?

  1. Be clear about your purpose. Use phrases like “Congratulations on joining us” or “Welcome to our team” in the subject line of the email or at the start of a note or card.
  2. Use a friendly tone.
  3. Introduce them to the organization.
  4. Tell them what to expect on day one.

How do you write powerful emails?

12 Tips for Writing Effective Emails

  1. Subject Lines are Important.
  2. Use Bullet Points and Highlight Call to Action.
  3. Keep it Short.
  4. Don’t Muddle Content.
  5. Be Collegial.
  6. Watch Your Tone.
  7. Avoid Too Many Exclamation Marks and No Emojis.
  8. Avoid Quotes That Could be Offensive to Others.

How do you write effective email marketing content?

10 Email Copywriting Tips for Writing Better Marketing Emails

  1. 1) Use actionable language.
  2. 2) Personalize when possible.
  3. 3) Prioritize clarity, and only then think about “catchiness.”
  4. 4) Align your subject line copy and email copy.
  5. 6) Write in the second person.
  6. 7) Talk about benefits, not features.
  7. 8) Be brief.

How do you write a good welcome post?

Step-By-Step Tips to Craft the Perfect Welcome Article for Your Blog

  1. Name Your Business Blog.
  2. Identify Your Blog’s Target Audience.
  3. Use Voice and Tone to Invite the Reader.
  4. Find Common Ground With Your Audience.
  5. Be Personal and Relatable.
  6. Explain What The Blog Is About and Its Purpose.
  7. Lead With a Story.

How do you welcome someone special?

You can use some of these quotes to welcome in a new day or a new guest.

  • “We are made for goodness.
  • “Welcome the challenges.
  • “Welcome to those who believe in the power of dreams and who would like to join me in my exploration of life.”
  • “Small cheer and great welcome makes a merry feast.”

How do I create a welcome post?

Table of contents

  1. #1 Assure the customer that their subscription is successful.
  2. #2 Establish the main communication channel.
  3. #3 Onboard the customer with a website welcome message.
  4. #4 Make a limited-time welcome offer.
  5. #5 Make your welcome messages personal.
  6. #6 Demostrate the benefits.
  7. #7 Encourage users to explore.

How do you welcome someone in English?

13 Ways to Greet Someone

  1. Hello. This is the most basic greeting in English.
  2. Hi.
  3. Hey.
  4. Good morning. / Good afternoon. / Good evening.
  5. Note: We use “good night” to say goodbye, but we can never use “good night” to say hello.
  6. It’s nice to meet you.
  7. It’s a pleasure to meet you.
  8. It’s good to see you again.

7 Welcome Email Examples for Your Next Campaign

Welcome emails are similar to online dating in that your subscribers joined up for your list because they were drawn to your profile on a dating website (yourpost-click landing pageand sign up form). You must follow through on your commitment if you want the relationship to succeed. In order to do so, you need review samples of successful welcome emails. Your chance to genuinely “wow” them with your personality will ensure that they look forward to your next newsletter. Considering that welcome emails have an extraordinarily high open rate of 50% – making them 86 percent more successful than newsletters – it is critical that you do it right the first time.

Look at a few welcome email examples to find out more about this.

Simply put, decent manners are not difficult to learn or practice.

To assist you with getting started, we’ve included seven of our best formulae that engage new users, as well as some pro recommendations to get you started.

7 of the best welcome email formulas to influence new users

Demonstrate how Instapage works for me.

1. Say “thank you”

First and foremost, provide a warm welcome to new subscribers and express gratitude for choosing to receive your communications. Sending a thank you note is a nice way to express your gratitude. Simple text or photos can be used, or you can get creative and utilize animated GIFs or animated images. Sidecard does an excellent job at thanking new subscribers and teasing them with interesting things they will receive in return for their support, such as the following items: Consider following Sidecar’s lead and combining a heartfelt thank you letter with some visually appealing artwork to pique the interest of prospective subscribers who are considering joining your list.

2. Set expectations

In order to ensure that your emails reach their intended recipients’ inboxes (and are not labelled as spam), it is important to provide information about the sort of content and the frequency with which they will be delivered with your subscribers. Making yourself as explicit as possible can assist you in establishing trust with your new audience. A excellent example of how to prepare new subscribers for future emails is Harry’s email, which reads as follows: If someone makes a purchase before opting in, you should still take use of the chance to introduce yourself and define expectations, like Harry’s did in this example.

3. Introduce yourself

Because not everyone who signs up for your list is already a client, they may want a bit more knowledge about you and your company before they can begin to develop confidence in you and your brand. Your welcome email is an excellent opportunity to introduce yourself, explain what you do, and explain how you can assist them. Encourage subscribers to participate in a two-way dialogue by asking them to give a little information about themselves as well. Pro tip: This welcome email from Away Travel hits all of the key notes in terms of tone.

It demonstrates that they understand their clients.

Demonstrate how Instapage works for me.

4. Deliver your incentive

If you promised a bonus in exchange for signing up, whether it was a guide, a discount code, or an exclusive deal, now is the moment to deliver on your promise. You don’t want to make your new subscribers wait any longer than necessary. And what better approach for them to get started with your material than to get right in and participate? Take a look at how Uber does it: Advice from the experts: We appreciate how this email not only provides the reward right away, but it also includes some useful information on how to redeem the bonus.

5. Share helpful resources

While your subscribers are waiting for your next email to arrive, why not take advantage of the chance to direct them to useful resources and material that will encourage them to connect with your brand and learn more? Whether you have blog pieces, instructions, or videos that are relevant, this is an excellent time to share them. All of the procedures to correctly completing the user profile are outlined in this Airbnb email: Pro Tip: If your product or service requires customers to complete a profile or registration, your welcome email is a wonderful opportunity to remind them to complete the necessary fields.

6. Get social

Another excellent technique to boost interaction is to link out to your social media channels and to invite people to connect with you on other platforms through your website. A link to a click-to-tweet button can also be included in your email to encourage new subscribers to promote your email list with their friends and network. If you can include social proof in your email, you’ll get extra points. Advice from the experts: In this email, Glossiereninvite consumers to connect with them on Instagram and shares some of their best user-submitted work as an incentive.

Demonstrate how Instapage works for me.

7. Stay connected

Provide contact information and encourage comments so that if any concerns arise, your new members will know exactly where to turn to get the assistance they require.

It’s no surprise that, with a name like Help Scout, they’re experts at streamlining the customer service process to the greatest extent possible. Demonstrate how Instapage works for me.

Write more engaging welcome emails today

There is no such thing as the “perfect thank you email.” However, it is critical to begin your new client relationship on the right foot by expressing genuine gratitude. Then, as you continue to grow the relationship, try using some of the formulae listed above to boost involvement. To learn how to produce more interesting email content, have a look at this complimentary resource. A professional post-click landing page is frequently used to establish new user interactions. Sign up for an Instapage Enterprise demotoday to get started on your own.

She works with companies to communicate their stories through content marketing, social media, and community engagement initiatives.

7 Best Welcome Email Examples to Engage Your Customers

Time allotted for reading: 10 minutes Customers expect to get welcome emails after signing up for a mailing list, according to 8 out of 10 respondents. I believe we can all agree that this is a significant unmet potential to approach your new subscribers who have just reaffirmed their interest in you. In fact, welcome emails are one of the most effective forms of email marketing. If you are still not sending these emails, for whatever reason, you should absolutely jump on board and start presenting your business to your customers through these high-performing welcome letters as soon as possible.

What is a welcome email?

A welcome email is the first encounter your company has with a new subscriber once he or she verifies that he or she is interested in your products or services. The primary objective of this welcome letter is to validate a new registration and to welcome a new subscriber to the mailing list community. This is an example of a workflow automation system. When a visitor to your site completes the registration form for your newsletter, you should send this email to that visitor. Typically, merchants employ automated workflows to ensure that they don’t forget to welcome new customers and send a “thank you for signing up” email.

You can send a single welcome email or a series of three–five welcome letters to provide a thorough introduction to your company.

They have the potential to increase engagement rates by more than twice as much as they do revenue.

Why are welcome emails important? (backed by data)

For a variety of reasons, a welcome email stands out among our full digital marketing toolset of communications.

  • First and foremost, the data demonstrates that it is worthwhile to transmit. Following their initial subscription to a new newsletter, 74% of email subscribers anticipate receiving a welcome email from the company that they have subscribed to. For this reason alone, it should be a critical component of your email marketing plan. The high level of interest is reflected in the number of emails that have been opened. Welcome emails had an average open rate of 30.69 percent, which is a 202 percent increase over the average open rate of a typical email campaign. When new subscribers are motivated, they are more likely to read the welcome letter and even make a purchase. With a conversion rate of 51.94 percent, the average automated email sent by ecommerce enterprises outperforms the great majority of other automated emails.

Aside from those figures, a welcome email provides a plethora of options for you to connect with your new subscribers. So, what else can you accomplish with this information?

The 6 main benefits of welcome emails in ecommerce

  1. Sending a welcome email helps to establish your company’s reputation with new customers. Many buyers are skeptical of new brands that they have never heard of before. In addition, a welcome email (with a well-crafted content) may assist in warming up new members faster and moving them farther down the sales funnel. A welcome email is an excellent tool for presenting a tale. It may assist you in telling your brand’s narrative, revealing some intriguing facts, a major selling proposition, or providing a “behind the scenes” peek at your company. Many companies offer an incentive to buy with their welcome message, such as a minor discount or free delivery for the first transaction. This is especially true for online stores. The high conversion rate of these messages demonstrates that these are the most effective welcome emails that consumers appreciate receiving. Welcome emails also assist in increasing the number of touchpoints with new members. Following new subscribers on social media or responding to a poll with their personal information helps brands to get a more complete picture of who their customers are. An excellent chance to promote your items, to introduce your business, and to highlight your greatest deals and product categories is to send a welcome email to new customers. It’s also an opportunity for you to express your gratitude to your consumer by sending a “thank you for joining our mailing list” email. Take a look at this article. For ecommerce, here are 12 thank you email templates and examples.

As you can see, there are a variety of objectives that a welcome email might assist you in achieving. Of course, you should prioritize your objectives rather than attempting to accomplish them all in a single email. Let’s take a look at some excellent welcome email examples, as well as how merchants incorporate welcome emails into their overall marketing strategy. With pre-built welcome email templates, you can start using Omnisend to generate freedrive sales on autopilot right away! Begin for nothing.

The 7 best welcome email examples

When knowledge is presented in a logical manner, it is always simpler to retain it. A excellent approach when you have more than one item to communicate or when you want to urge a beginner to perform particular activities is to break it down into 1-2-3 stages. TheAirbnbwelcome email is a good illustration of this. Please keep in mind that if you want your Call-To-Action button to be successful, you should only utilize one of them on the page. A structuredemail listcould also be used to expose newcomers to the benefits of being a member of your community, if you have one.

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It will undoubtedly be useful when segmenting your clients and creating tailored marketing efforts for them.

I find it a little overwhelming with all of the different types of information available (a search field, and too much information about the delivery voucher).

2. Tell your story

The use of storytelling in marketing is as ancient as the practice of marketing itself. When customers are faced with a choice between a few options, a compelling brand narrative is just what they need to close the deal. Using a welcome email to convey your story and present your values or main selling proposition is a fantastic way to engage your audience. This welcome email from AWAY is one of the most stunning instances of how to introduce a brand as well as the product it is introducing. First and foremost, this brand quickly presents the team’s principles, followed by a point-by-point explanation of why their product is unique, followed by an offer of a free trial.

3. Offer a deal

By providing a discount or some other type of incentive, you may build goodwill between your company and your newly engaged subscribers. It is frequently used to break the ice when making a first transaction. For example, the Modkat email is straightforward; it greets the new subscriber, briefly outlines the brand’s objective, and then provides a bargain with a prominent call-to-action button. Never underestimate the importance of the CTA button. The CTA button should be reviewed one more when you have virtually completed your welcome email design.

Is it well-lit and at an easily accessible click position?

Make it brief, straightforward, and eye-catching.

The usage of a service such asRebrandly URL Shortener to build custom, trackable, short URLs to include in your CTA buttons would be an excellent method to accomplish this. This allows you to compare the click statistics for each button and determine which one performs the best.

4. Showcase your products with eye-catching images

A welcome email should not be timid or humble in its tone. It’s your chance to make the greatest possible first impression on potential subscribers. Therefore, make advantage of your strong suits: stunning photographs of satisfied customers, your most popular goods, a free returns policy, and so on. As an illustration of how Crocs markets their products, consider the following:

5. Send a welcome email series

What number of emails should be included in the welcome series? According to the data, sending a sequence of three welcome emails results in 90 percent more orders than sending a single welcome email. However, if you know what to say to your new subscriber, you may increase this figure even further. You can also provide extra information about your business by on-boarding your new subscribers with three or more ecommerce welcome emails throughout the sign-up process. Approaching your consumers more than once can assist you in creating and reinforcing a positive initial impression, which will ultimately increase your sales.

  1. In addition, we can see a photo of the creator as well as a short comment from her, which helps to make the email more personal.
  2. It provides a glimpse inside the “behind the scenes” of the production.
  3. It is possible that the discount will be offered much early, in the very first email.
  4. There are no hard and fast rules when it comes to welcome email wording or format.

The 10 welcome email subject lines you can steal today

For welcome emails, you are not required to use a catchy subject line that stands out from the crowd. Most of the time, businesses will utilize phrases such as “thank you for subscribing” or simply “welcome to!” However, after reviewing my inbox, which contains hundreds of companies to which I am subscribed, I came up with a list of ten subject lines that are basic yet powerful.

  1. Thank you for visiting. Here’s what you should do next: Welcome to the A-List
  2. Welcome to the top of the heap! You’ve been accepted and will receive £10 off your next order. Greetings and welcome to the family
  3. Hello, Karolina! Thank you for signing up for our newsletter. Thank you for visiting! Get a 20 percent discount on your first buy
  4. 15 percent off your first purchase
  5. Thank you for visiting. Greetings and welcome to the club! Welcome! Thank you for signing up
  6. We appreciate it. Let’s get together.

If you want to use anemoji in your subject line, don’t be hesitant to do so. This little emblem will help you stand out from the crowd.

The best time to send welcome emails

When it comes to marketing, the subject of when is the best time to send welcome letters may be a bit difficult for many people. Generally speaking, when it comes to sending campaign emails, the answer is considerably more straightforward. We evaluated billions of emails from our customers to determine the most effective time to send emails. As a result, we discovered the following:

  • The beginning of the month produces greater results
  • Thursday was the most productive day of the week for sending emails
  • Emails sent at 8 a.m. had the highest open rates, whereas those sent at 5 p.m. had the highest click rates

This is unquestionably valuable for one-time marketing initiatives. However, when we talk about the welcome email series, we’re referring to the automated communications that are sent out when someone joins up for the service. The best practices for welcome emails are rather straightforward: as soon as someone from your organization contacts you, send them a welcome email. The welcome email best practices in this case are rather straightforward: as soon as someone joins up for your list using an email capture form, you should send them a welcome email.

  • This is due to the fact that they are still on your website or at other businesses, and they may just be too busy.
  • That is either the case, or you will be confronted with the same difficulty as before: they may be preoccupied at work or at school.
  • The best time for delivering your automatic welcome email is one hour following signup, according to this calculation.
  • In the above example, we can observe that the first welcome email is sent out after 1 hour.

The second installment in the three-part series will be released a day later, and the last installment will be released three days after that. You may use the same delivery schedule for your welcome emails and make adjustments as needed to fit your brand’s needs.

How many emails to use in a welcome series

We demonstrated a sample welcome series that included three emails in the image above. However, there are several alternatives. You can choose to send out a single welcome email, which does not count as part of a’series,’ or you can send out two, four, or more welcome emails. The finest welcome series emails, on the other hand, are ones that convey their message fast and succinctly. As a result, we offer a welcome email flow consisting of simply three messages:

  • The initial email extends a genuine greeting to them, expresses gratitude for their participation, and develops your brand swiftly
  • It is possible to give a behind-the-scenes glimpse at your brand, your products, or yourself in this way. In the last email, you highlight your satisfied existing clients (for example, by including great reviews from your social media channels) and offer a discount

Earlier, we discussed the three-email series in detail, noting that it is the most effective series in terms of conversion. You may use this as a default welcome email template for future emails. However, you may absolutely reduce the length of this welcomeemail series to only the first and last emails. That is, in essence, the most fundamental elements of every welcome email flow: the first welcome email, followed by an intriguing offer to purchase the product or service. There is, however, another type of welcome email that may be sent: the welcome back email.

Then, if they decide to check in or make a purchase from you, it might be wise to send them a welcome back email as well.

Key takeaways:

  1. Introduce yourself in the most professional manner you can. Tell us about yourself. Display your items and exclusive discounts. In order to instill confidence in your new subscribers, your automated welcome email should follow a straightforward layout and have a prominent call-to-action button that stands out from the rest. When it comes to turning subscribers into purchasers, email design is really critical. High-quality photos should be used to support your email. Only effective pictures will achieve the desired result. It is important to have an incentive. If you provide free delivery or a minor discount to first-time customers, you are increasing the chances of converting “the hot lead.” Consider sending a series of welcome emails to your new customers. They outperform the performance of a single email when taken combined. This is true in terms of both the order rate and the increase in brand awareness. Be kind to your consumers and select your preferred method of concluding an email

Trust me when I say that welcome email automation creates excellent results and is a must-have tool in your marketing toolbox. However, in order to get started, you’ll need a solid marketing automation platform. It is the most beneficial aspect of the welcome email series that you may observe your outcomes in a very short amount of time. You may find pre-built welcome email template alternatives at Omnisend if you are unsure about the appropriate automated welcome email, CTAs, or workflow structure for your organization.

With pre-built welcome email templates, you can start generating freedrive sales on autopilot!

23 Engaging Welcome Email Subject Lines in 2022

It is possible that we will earn money from partners and advertisers whose products feature on our website. Although compensation may have an impact on where items are shown on our site, editorial opinions, ratings, and reviews are always independent of, and never affected by, any advertiser or partnership. According to research from Campaign Monitor, around 70% of users use email subject lines to determine whether or not an email is spam. To engage your audience and conduct a successful email marketing campaign, it is critical to create captivating welcome email subject lines.

Learn how to write email subject lines that will grab the attention of your target audience and encourage them to read your email.

The five best welcome email subject lines to greet new subscribers:

  • Getting subscribers started
  • Exclusive offerings
  • Personalized
  • Friendly
  • Question type
  • And other information.

1. Getting subscribers started

For those who have newly joined your email list, provide them with concise information about what they should do now that they have registered to your emails, as well as some of the benefits they may anticipate from your organization, in order to persuade them to read your welcome messages. With their welcome email message, Groupon does a fantastic job of conveying this message. Provide succinct information in your emails while also encouraging your readers to act on the information.

Image courtesy of BEEFREE, who designed the email design. In order to increase subscriber engagement and click-through rates, you should write an intriguing subject line (CTRs). This will assist you in properly running your small company email marketing campaigns.

Example email subject lines to introduce your product or brand:

  • Congratulations for choosing (your brand name)! Let’s get this party started
  • You’ve made it in, so let’s get started
  • Welcome! Let’s get this party started. We’re here to assist you in getting started. You’ve become part of the family. It is necessary to begin with introductions.

2. Exclusive offers

In your welcomeemail subject lines, emphasize exclusivity to make your audience feel valued and that they are a part of something special. In order to encourage your subscribers to open your emails, emphasize special offers from the beginning of your emails; this will help you enhance your email open rates.

Example welcome email subject lines for exclusive offers:

  • Welcome! You’ve officially become a member of the group. It’s a done deal. You’ve been accepted as an exclusive member
  • You’ve become a member of the crowd. You were the one who compiled the list. Take use of your discount code
  • You’ve been accepted! Your special discount code has been sent to you.

Include promo and discount coupons in the subject lines of your welcome emails to pique your subscribers’ interest in purchasing even before they read the email. It is a highly effective email marketing method for increasing client loyalty, expanding your email list, and increasing profitability.

3. Personalized

Increased open rates of 50 percent are achieved by using personalized subject lines, making personalisation essential for increasing your click-through rates. Personalize your subject lines by mentioning your subscribers’ names and using language that make them feel as though you are speaking directly to them in your email messages.

Example welcome email subject lines with basic personalization:

  • Jane, please accept my greetings. John, you’ve earned everything good that comes your way. Thank you for coming, Michael! The first installment of your weekly quotations has arrived
  • We’re delighted that you’ve arrived. Alicia
  • Hello there, Peter. Greetings and welcome to the list

The subject line of your email is the first thing that people will see, so make it stand out by personalizing it and using tried and true email marketing best practices. Bonus tip: Don’t start from scratch when creating your emails. Reduce the amount of time you spend putting together a welcome message by using welcome email templates, which are available on several websites.

4. Friendly

Use nice language in your welcome email subject lines to make your subscribers feel like they are talking with actual people. It is more relevant and “open-worthy” to your subscribers if your email subject line appears to be written in a conversational tone. Utilize a dependable email marketing platform, such as Mailchimp, to come up with a fantastic subject line for your emails. The subject line helper on the platform determines whether or not your subject line adheres to the established best practices.

Mailchimp is the source of the image.

Consider these subject lines to exude friendliness in your welcome emails:

  • We’re delighted to have you on board
  • Thank you for deciding to become a member of our club. Welcome to the neighborhood, neighbor
  • We’re delighted that you’ve decided to join us

5. Question type

Make use of questions in your subject lines to pique the interest of your subscribers and attract them to read your emails. Questions are effective because they direct your readers’ attention to the subject lines of your emails. It encourages people to consider their responses, allowing you to establish a more personal relationship with them. Consider what is essential to your subscribers, and then ask questions that are related to that topic. Using an email subject line along the lines of “Were your emails ignored again?” for example, if your subscribers are experiencing difficulties with their email conversion rates.

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This is because there is a direct link between their requirements and what you are giving.

Example welcome email subject line in question form:

  • Interested in learning more about our world? Thank you for visiting
  • Is it possible that you are interested in opportunities? Thank you for visiting. Are you prepared to take the next step? Are you interested in learning about the latest seasonal fashion trends?

Best practices for welcome email subject lines

Follow these best practices for welcome email subject lines to capture your readers’ attention and urge them to open your emails.

Practice 1: Use the 4U model

In order to drive your subscribers along your email marketing funnels, you need create appealing welcome email subject lines utilizing the 4U model.

Utilize the 4U model in your subject lines by being the following:

  • Urgent. By including a sense of urgency in the subject lines of your welcome emails, you may increase the likelihood of your subscribers opening them. Ultra-specific. Make certain that the information in your subject line corresponds to the information in your email content in order to prevent deceiving your readers and perhaps losing them. Unique. Create original perspectives to make your subject lines stand out from the crowd. This is one of the greatest techniques for newsletters that seasoned marketers employ to achieve better outcomes
  • Useful. Through the use of subject lines, you may convince your receivers that they should read your email right away. Curiosity may be piqued by showing them a little portion of the value they will receive if they open and read your email.

Practice 2: Avoid spam filters and spam traps

Avoid using terms that may cause spam filters to flag you or cause you to be banned. The words “100 percent” and “free” are typical instances of exclamation points. Some pointers for bypassing spam filters and spam traps are provided in this article.

  • Acquire a working knowledge of spam terms. Make a collection of subject line samples, and then cross-reference your words to anti-spam word lists to see if you can eliminate them
  • It is not necessary to utilize all capital letters. Try to avoid using all capital letters in your subject lines because they might appear “spammy.” It is possible that spam filters will be activated. Exclamation points should not be used excessively. Spammers frequently use several exclamation points in their subject lines, which is considered standard practice. Don’t follow their example by employing the same method
  • This may result in their ISP classifying your email as spam.

Additional recommendation: Maintain good control over your email list to avoid sending emails to anyone who have unsubscribed from your newsletters or have joined up by mistake.

Practice 3: Mention your CTAs on your subject line

In certain cases, mentioning your calls-to-action in your subject lines is the most effective way to phrase them. As a result, your email’s purpose is obvious, and your recipients understand exactly what you want them to do as a result. The use of this method is ideal when you’re giving away something of tremendous worth. When giving a significant discount, for example, use the subject line “Claim Your 70% Discount Now” in your email subject line. While the message in the subject line is clear, the offer in the body of the email is equally appealing.

Start creating stunning welcome email subject lines

Increase the number of people who open your emails by generating intriguing subject lines for your welcome emails. Utilize the emails you receive from other firms as email examples to learn from, in addition to employing the methods we discussed. The ideas in this article will help you write a welcome email that will convert well. Start by looking at the welcome and promotional letters in your inbox and using the strategies from this guide. The Motley Fool has a policy on disclosing information.

Best Practices For Welcome Emails

Everyone understands that the initial impression is the most important. As a result, we never arrive late for a crucial meeting, never eat garlic fries before a first date, and never bother to straighten our whitest shirt before a job interview. The same level of care should be shown in the creation of welcome emails. You’ve worked hard to obtain your subscribers’ email addresses, and now it’s up to you to exceed their expectations with the very first email you send them.

How Well-Thought Welcome Emails Can Benefit Your Marketing Efforts

One of the most effective ways to introduce a new subscriber to your firm is with a welcome email campaign. People who are unfamiliar with your product can gain an understanding of how your company is run on the basis of this document. A straightforward, courteous email that includes a piece of helpful and relevant information indicates that future interactions with your firm will be just as kind and beneficial as the initial connection. Furthermore, people enjoy hearing stories. So offer them a little something.

  • Introduce your team members and explain how they came to be a part of your group.
  • Tell us about your efforts to protect the environment, such as the use of sustainable and recyclable products, the reduction of packaging waste, or the reduction of your carbon footprint.
  • 2.
  • The likelihood of opening an email increases when the sender assures the recipient that they will not be wasting their time with badly prepared content.
  • The fact of the matter is that a welcome email has the greatest open rate (on average, about 50 percent ).
  • In the eyes of email clients, a high open rate indicates that you are a reliable sender.
  • 3.

While many businesses choose to use a straightforward subscription form (name and email address), a welcome email can allow new subscribers to choose campaign frequency and the topics they are most interested in hearing about from you.

4.

Furthermore, the more relevant and valuable your bargain is, the more likely it is that individuals will want to share their discovery with their peers.

Welcome emails are sent out automatically.

6.

If you want to convey all you want to say to your new audience, one message may not be sufficient.

7.

Simply choose the template that you choose and populate it with the necessary information.

As a side note, here are two examples of free welcome email templates that you can easily customize using our drag-and-drop editor. Visit the Gallery to discover more options and choose the one that best suits your requirements. 350+ free email templates are available for download and usage.

Great Welcome Email Examples and What to Learn from Them

So, what is the best way to create a fantastic welcome email? According to a well-known Asian saying, it is preferable to witness something once rather than hear about it a thousand times. In order to better understand how different firms have managed to come up with fantastic welcome email design, let’s take a look at what we can learn from them. Your subscribers placed their faith in you and demonstrated that trust by providing you with personal information, at the very least an email address.

  1. The best welcome emails are always thank you emails, which is a rule of thumb.
  2. By include phrases like “Family,” “Crew,” and “Team” in your welcome letters, you give your subscribers the impression that they have become a member of something larger than themselves rather than merely confirming a subscription.
  3. Default settings for bulk promotions and service announcements make them impersonal, and customers don’t expect them to sound like they’re coming from an old friend.
  4. The strategy is worthwhile to utilize in part because it is not technically difficult to implement.
  • Inform them of what they may expect from your marketing activities.

Describe your campaigns in detail so they know what to expect. Inviting your subscribers to follow you on social media, read your blog, or visit your YouTube channel is a great way to build your audience. When it comes to engaging with you, the more channels you provide them with the better. For example, folks who don’t enjoy long blog posts may prefer the more amusing Facebook style, while video enthusiasts are more inclined to participate on YouTube. If your welcome emails are simply text messages, you can include clickable social network symbols in your email signature if your welcome emails are only text messages.

The most recent post And this is one of the most effective welcome email practices.

As previously said, modern shoppers are drawn to businesses that have a strong environmental concept at their core.

However, avoid being too plain in your promotion. Rather than bragging about how amazing you are, your greeting should be focused on the well-being of Mother Nature.

A brief, intriguing tale, a recipe description, an infographic with relevant statistics, a couple of free photos, a hilarious GIF or video- all of these things will make your subscribers eagerly anticipate your next campaign. Demonstrate to your subscribers that you respect their input. Offer them the opportunity to participate in a brief survey or answer a handful of questions, such as when (morning, noon, evening, weekends) and how frequently they would want to receive your messages. In order to create more relevant offers, ask them to select the topics that they are most interested in learning about.

Because English is the primary language of the Internet, the majority of marketing communication is conducted in English nowadays.

Furthermore, sending an email written in the customer’s native language helps to reduce confusion between parties.

Because the email was in English and I don’t speak it well, your customer support will receive fewer claims like “I didn’t realize it was necessary (prohibited, further charged) because the email was in English and I don’t speak it well.” It should be noted that in eSputnik, you can quickly produce multilingual emails from a single template (which contributes a lot to welcome email automation).

Within a single window, you may switch between all copies with a single click.

So why not incorporate a smiling face or two to underline the concept that your ads have the potential to make people happy?

In addition to listing the advantages your company has over other organizations in the industry, include the members of your team who will assist you in taking use of these advantages.

Is your company a finalist for the A Startup of the Year Award? Participate on a regular basis with local charities? You want to provide free workshops for college students? Your consumers have a right to know what makes your firm the greatest choice for them to make in the future.

Make a list of the most important events that may assist customers in making the most of your service. As an alternative to simply stating, “Hey, acquire our stuff,” try saying, “Hey, this is how our items can assist you in succeeding.” Make sure to include your app in your emails if you have one that can make your service more convenient for your customers. After all, what exactly is a welcome email? That is a message that emphasizes the need of providing value first. In fact, this piece of advice is the first in a list of recommended practices for welcome email series.

  1. Encourage your subscribers to share their email addresses with you by offering them an incentive for doing so.
  2. When you’re giving a discount on a first order, try assisting customers in taking advantage of it by displaying some of your top goods.
  3. Because the new employee is unfamiliar with your product line, selecting top sellers, hot sales items, or staff selections will be the most effective technique.
  4. It takes a certain amount of skill to craft an effective welcome email for your consumers, but make no mistake: the work is well worth it.
  5. Understand the requirements of your target audience, adopt the appropriate tone, deliver quality information, and demonstrate to your readers yet again that they made the correct decision by subscribing to you.

10 examples of highly effective welcome emails

Automated welcome emails are one of the most significant things you may have in your email marketing toolkit. When new contacts sign up for your mailing list, you should send them an email inviting them to join the group as soon as possible.

What is a welcome email?

A welcome email is the first polite communication between your company and a new subscriber. It should be short and sweet. It establishes the tone for future interactions and invites new members to become involved with the company.

Benefits of welcome emails

In addition to being the initial message you send to a new subscriber, it is also the first step in developing a connection with them. When the first encounter is favorable, subscribers are more likely to be responsive to future communications. In fact, subscribers who open and read welcome emails are 40 percent more likely to read more content from the sender over the next 180 days.

Additionally, a welcome message is a good chance to close a deal. According to research, welcome emails have greater open and click-through rates than typical marketing emails.

How to write welcome emails — with 10 great examples

Here are 10 examples of great welcome emails to guide you through the process of creating your own. We’ll point out specific components in each sample that will assist you in creating your own standout welcome email.

1. Write a welcoming note

Beginning with a friendly introduction that reflects the essence of your organization, welcome emails should be sent out. The David’s Bridal email example above contains a wonderful welcome letter that thanks new subscribers for choosing the firm to be a part of their wedding day celebration. For example, “Welcome to our email list,” or “Thank you for signing up to receive our emails,” are both plain and official ways to begin an email. ASOS, an online clothes retailer, begins their message with a lighthearted “Oh, hey girl!

It’s a pleasure to finally meet you!” Remember that there is no “correct” or “wrong” way to greet new guests; instead, focus on making it personable and consistent with your company’s tone.

2. Get to know your customers

Those who get emails that feature offers and material that is relevant to their interests are more likely to reply. Using this initial message, you may learn more about your consumers, allowing you to adapt subsequent emails to better meet their requirements. New subscribers to The Container Store are offered a 15 percent discount in exchange for completing a customer profile, according to this email.

3. Reinforce the perks of your email list

It is always a good idea to reaffirm a subscriber’s choice to sign up for your emails after they have already done so. One simple approach to accomplish this is to provide a concise “perks list,” which informs members as to why joining your email list was a wise decision. The World Wildlife Fund does an excellent job of describing the advantages of signing up for their emails, presenting the benefits in easily consumable bullet points.

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4. Offer a deal

Creating goodwill between your company and your new subscribers may be accomplished via the use of a discount or some other type of gift. It may even persuade them to make a purchase as a result. As a welcome gift, Camp Collection is offering a 15 percent discount off your first purchase as a way of saying thank you. Even if it’s a little incentive, it might be beneficial to both the firm and the new client.

5. Create a clear call to action

Everyone should receive a clear call to action in their welcome email. This email is effective not just because of its clean design and promotional offer, but also because of the call to action included at the bottom of the message. Have you noticed how distinct it is? It is more visible because of the button, rather than because of hyperlinked content. Furthermore, it is a matter of urgency. The words “Book a stylist” elicit an instant response from those who hear them.

6. Shine the spotlight on your product or service with eye-catching images

It is OK to place your product or service in the forefront of your conversation as you greet your new acquaintances. After all, by subscribing, your new subscriber has expressed an interest in learning more about your company or product. Give them what they’re asking for. Make use of photos to highlight your items, like Crocs did in this case: If you run a service-based business or a charity organization, consider employing pictures that are compelling or elicit strong emotions in your customers.

Emphasize a successful and satisfied client, including a photo of your team or volunteers, show before and after pictures, or utilize clean and flat designs with complimentary color palettes.

7. Be mobile-friendly

An excellent welcome email must be visually appealing — and functionally functional — on mobile devices. A recent report by Adobe found that 79 percent of those who own a smartphone use their device to send and receive emails. According to the survey, smartphone users are more likely to use their device for email than they are to use it for phone conversations. It goes without saying that having a mobile-friendly version of your welcome email is essential. (If you’re using VerticalResponse, all of our emails are responsive, which means they look amazing on whatever device they’re viewed on.) Take a look at VerticalResponse’s own welcome email, which has been formatted for viewing on a tablet computer.

8. Be helpful

Using your opening statement as a springboard, you have a fantastic chance to direct users to pages on your website that might be useful, such as FAQs or your blog, which can provide them with further information about your company, product, or service. This information is particularly important at the initial stages of your customers’ or prospects’ interest in learning more. To make it simpler for readers to locate exactly what they’re searching for, the header of this email from Fun.com provides links back to the company’s product page, which is organized by category.

9. Ditch the “do not reply” receipt

A welcome email should not be a text-based receipt with the words “Do not reply” spelled out somewhere in the body of the communication. You can provide a receipt or account information in your message, but you should also urge the customer to connect with the firm. Customers that get a “do not reply” email are informed that you do not wish them to contact you. Given that consumer engagement has been shown to increase customer happiness, it does not make sense to cut off the avenues of communication entirely.

10. Add social media buttons

Another important component of a good welcome email is the inclusion of links to your social media accounts. New contacts have joined up because they are interested in your company; otherwise, they would not have done so. Share the social media platforms where your company is active to increase their involvement. Take a look at this email from EyeBuyDirect, which is shown below. Take note of the connections to the company’s Twitter, Facebook, Instagram, and Pinterest profiles in the bottom of the website.

Create an excellent welcome email by following the guidelines in these 10 examples.

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Note from the editor: This article was initially published in April 2017 and has been amended and altered since then. All rights held by Contributing Author, 2019 (Contributing Author).

7 Welcome Email Templates

A website visitor who subscribes to your newsletter or other marketing information is subject to the same rules as any other visitor. The fact that someone has made a commitment to your organization based on what you’ve shown them so far means that you have a fantastic chance to capitalize on that good attitude. Given that welcome emails have four times the open rate and five times the click-through rate of a typical email, it’s critical to make sure that your content is at its best when sending them out.

  1. To begin, let us define what a welcome email is.
  2. The initial contact that you send to a buyer when they reach a new stage in your relationship is more correctly referred to as a welcome email.
  3. (Source) By sending a customer-focused, value-packed welcome email, you can stand out in a crowded inbox, increasing the likelihood of establishing a lasting connection rather than being immediately deleted.
  4. Tip: Nutshell Marketing now includesemail drip sequencesthat can be automatically triggered when a lead is won or enters a specified funnel stage, allowing you to send welcome emails to new clients without having to do anything more than click a few buttons.

1. The Welcome Email That Comes From an Actual Human Being

Companies that present promotional emails as coming from a real person on their team (for example, their founder or CEO) see a 27 percent increase in the number of unique clicks.Personalized welcome emails give customers the feeling of a one-on-one purchasing experience, increasing trust and loyalty.74 percent of marketers believe that personalized welcome emails increase customer engagement rates, and they deliver six times higher transactional rates as well.

Template:

Greetings, my name is, and I’d want to personally thank you for choosing to use our service. We founded a foundation in order to. I’d love to know what you think and if there is anything we can do to make things better. Please respond to this email if you have any more queries. I’m always willing to lend a hand! The above template should be utilized as soon as possible after a consumer makes their first purchase, preferably within 24 hours of receiving a purchase confirmation email. Using a warm, personable tone, this email assists you in initiating a first contact with your consumer and building a relationship with them.

Real-life example:

When you receive this personalized welcome email from Modalyst, it will explain why the firm was founded, and it was “authored” by CEO Jill Sherman:

2. The “Welcome to Your Trial” Email

When potential customers sign up for a free trial of your product or service, they will get a welcome email from you. (See also: product qualified leads for more information.) This email is often followed by a series of emails designed to persuade the recipient to upgrade to a premium subscription plan.

Template:

Hello, and welcome to. Your 14-day risk-free trial begins immediately. What happens after that? Keep an eye on your inbox, as we’ll be giving you the greatest advice for shortly! Do you want to get more from it? Select a plan from the options shown below. You may include links to product or service training as well as additional information about your company in a free trial welcome email. Keep your ideas short and sweet; you don’t want your initial email to overwhelm your recipients. Furthermore, you may include additional product/service information in subsequent emails, in addition to highlighting the benefits of subscribing to a premium version of your product.

Real-life example:

Take a look at this Shopify welcome email for their free trial.

3. The Product-Focused Welcome Email

By exhibiting your product or service in an easy-to-digest style, the product introduction welcome email adds value to the relationship by establishing trust with your new customer. When you use a video or a webinar to explain your product, your customer will feel as if they are receiving one-on-one assistance without having to spend the time or money on actual one-on-one assistance. Also consider hiring a freelance cameraman or animator to produce an opening video for a welcome email that is focused on a certain item.

Template:

Hi, Thank you for visiting. We’re happy to have you as a guest! We are confident in our ability to assist you. Learn more about us by watching our video. You’ll be coached through the process by our team to ensure that you get the most out of our service. You can also browse more of our guides to learn more about the subject matter here. Take precautions!

Real-world example:

Customers may sign up for a free webinar using this example from HubSpot, which also provides them with other resources that they can use at their own pace:

4. The Free Gift Welcome Email

Offering special deals and discounts to new customers is a proven way to increase sales, especially if the customer has just signed up for a free trial. To add immediate value to your consumers, you may gift them with a simple discount coupon or a complimentary product. Customer loyalty is usually increased when you provide an unexpected “present” to your consumers.

Template:

Hi, Thank you for registering with us! As a special thank you, we’re offering you a 15 percent discount on a premium plan when you sign up for one. Simply use the promo code provided below during the checkout process. While discounts are frequently utilized in B2C welcome emails, they may also be effective in B2B welcome emails, particularly if you intend to present a unique offer or welcome package.

Real-world example:

Your present doesn’t have to be a tangible thing like money or a free product.

When OptinMonster sends out a unique offer in the form of exclusive material, they are providing value to their members’ lives and establishing themselves as an authority figure in their industry:

5. The “Thanks for Subscribing” Welcome Email

This welcome email is intended for website visitors who have completed a form in order to obtain a content resource or to subscribe to your mailing list. When it comes to growing your subscriber list, offering content downloads is a very effective method. However, if you want to put your new contacts on a purchase route, you’ll need to nurture them early and frequently. Even while “thank you for subscribing” emails may be kept very short, you should take advantage of this chance to offer your other items or your business as a method of weeding out people who may be just interested in your download and not your other products or your business.

Template:

Hi, Thank you for registering for! As promised, here is the link to get your free copy of the book. Please see our blog and resource sites for more information if you require further assistance. Alternatively, you could go to if you were interested in knowing more about. If you have any queries, please respond to this email. I’m here to assist you! best,

Real-world example:

When it comes to converting subscribers into customers, this email fromReally B2B takes it a step further by including a phone number where they may speak with someone about the topic linked to the download:

6. The Reminder Email

You can sometimes detect how excited a new client is by measuring how long it takes them to begin using your product after they have purchased it if you work for a software firm (such as an asneaky effective CRM platform). If they’re getting things set up in the system straight immediately, you can infer that they’re pleased with their purchase and driven to get the most value out of it as soon as possible. However, if they aren’t touching it at all, this might indicate an issue. Although the reminder email is not technically a welcome email, it is a crucial follow-up to send if your original welcome email failed to elicit any action from the recipient.

Template:

Hi, We can’t wait for you to begin using and observing benefits in your company’s operations. To get started, simply click here, or visit our Help Center to learn more about how to use. If you ever find yourself in a bind, you can always contact out to our support team at. Have a wonderful day!

Real-world example:

Utilizing this email from Google Primer, the sender provides the recipient a little nudge, as well as social evidence in the form of a user review, illustrating the advantages of using the service:

7. The Onboarding Welcome Email

The onboarding welcome email is the first in a series of messages designed to guide consumers in the proper way after they make a purchase, as well as to engage and nurture them after they make a purchase. You may use questions to assist segment your consumers for future emails, and you can also inform them that you will be sending them additional information in the future.

Template:

Hi, Thank you for participating with us at. We are the builtas. We’d love to know what prompted you to join up for. Your input assists us in ensuring that we are providing exactly what our consumers want and need.

Simply reply to this message and let me know. We’ll be sending you a few more emails over the following few weeks to ensure that you get the most out of your subscription. We’ll share some of our favorite tips with you, as well as some fascinating behind-the-scenes details. Thanks!

Real-world example:

Sleeknote’s welcome email asks customers for their preferences, which will help the company categorize consumers: Sleeknote was able to provide more relevant material to their users as a result of segmentation, improving open rates by more than 1,213 percent and turning more subscribers into paying clients.

Start Creating Effective Welcome Emails!

If you want to make a good first impression on your consumers, you must nurture them via email. These welcome email templates are a terrific place to start and will help you establish a channel of contact with your new clients. But don’t be scared to think outside the box and come up with novel ways to communicate with others. No matter which strategy you use, the goal of your welcome emails should always be to put the consumer first, whether you’re offering additional information about your product or sending free material to encourage them to purchase.

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