How to Correct Your Local Business Listings
- Update Your Website With New Location Information.
- Close the Previous Business Listing.
- Change Your Google My Business Address to the New Location.
- Update All Other Listings to the New Location.
- Review Your Listings For the New Location.
Does changing address affect SEO?
What to Do if You Change Your Physical Address. A drop in local pack rankings, or at best a temporary fluctuation, can result when a business changes their physical address. The ability to recover from an address change can be expedited with proper local SEO.
How do I move up in Google local listings?
How to Rank Higher on Google Maps: A Guide to Google My Business
- Claim and verify your Google My Business (GMB) listing.
- Fully complete your GMB listing.
- Ensure your GMB category is accurate.
- Add lots of high quality photos.
- Acquire relevant Google reviews.
- Make posts regularly.
How do I relocate my business in Google Maps?
Open the Google My Business app.
- Navigate to your account page by tapping “Profile” on the bottom of the screen.
- Tap the address field and click the pencil icon to begin editing.
- Update your business address so that it accurately displays on Google Maps.
How do I update my business listing?
Edit your information
- Log in to the account you use to manage your Business Profile. If you have multiple profiles, choose the one you want to manage.
- From the menu, click Info.
- Click the section you want to change, then enter the new information.
- Click Done editing.
How can I improve my local SEO?
Local SEO Tips
- Optimize for Google My Business.
- Engage on social media and add posts to Google My Business.
- Ensure your name, address, and phone number are consistent online.
- Optimize online directories and citations.
- Perform a local SEO audit.
- Improve your internal linking structure.
How do I make my local business rank higher on Google?
How to Improve Your Google My Business Ranking
- Ensure your GMB listing is on Google Maps.
- Verify and claim your business listing(s)
- Add high-quality photos to your business listing(s)
- Set up a Q&A section.
- Regularly post on your business profile (announcements, offers, events, etc.)
- Generate reviews and respond to them.
How do I improve my Google SEO ranking?
10 Google Hacks to Improve Your Search Rank for Free
- Improve your website’s user experience.
- Write great content optimized for SEO.
- Get more backlinks.
- Improve your page speed.
- Fix broken links.
- Optimize your images.
- Use H1 and H2 header tags.
- Optimize for local search.
How do I add a second location to Google my business?
Add a new location to a business group
- Sign in to Business Profile Manager.
- At the top left, click the “Businesses” tab.
- Use the drop-down menu to choose a business group.
- Click Add location.
- Enter the business name, location, and other details.
- Follow the prompts to create the new profile.
How do I add a location to Google Maps 2021?
How to add a place in Google Maps?
- On an Android phone or tablet, open the My Maps.
- Open or create a map.
- In the bottom right, tap Add and then Add a new point.
- Drag the map until the X is where it is desired to be, then tap Select this location.
- Give the added place a name and choose a layer.
- Tap Done.
Should I move my business location?
Good reasons to move a business include increased space needs and wanting an area with higher foot traffic. Create a business plan before opening a new location. This gives you the opportunity to review your financials and generate a market analysis.
How do I change my business address?
How to update your address includes doing the following:
- Notify the IRS about your new address.
- Change your articles of organization.
- File any required articles of amendment with the state.
- Notify the state tax agency about your business address change.
- Inform vendors and suppliers of your new address.
How do I change my business information on Google?
Edit your information
- Log in to the account that you use to manage your Business Profile. If you have multiple profiles, choose the one that you want to manage.
- From the menu, click Info.
- Click the section that you want to change, then enter the new information.
- Click Finished editing.
How to Update Local Business Listings
Businesses evolve on a daily basis. They go through mergers and acquisitions, rebrand, relocate to new sites, and change phone numbers, among other things. Despite the fact that these are typical events in the commercial environment, they provide a unique challenge: how can a local firm ensure that their updated information is represented on the Internet? The management of data change events is critical since outdated information may result in lost income from misdirected consumers and lost rankings as a consequence of failing to follow best practices.
Two options for managing data changes
It’s common to have two alternatives for managing a change in your name, address, or phone number (NAP) when it happens on the web:
- Manually search the Internet for all references to your previous data that may still exist. In this category, you’ll see all of your website’s mentions, all of your local business listings/citations, and any unstructured references on blogs, news sites, and other similar sites. Each of these references should be edited by hand. You should make changes to the pages and parts of your website (such as headers, footers, and links). Use a form, phone call, or email to make changes to all of your current listings/citations (be sure you’re making changes to existing listings rather than creating new ones). Contact any publications that may have previously mentioned your old data and request that they kindly change these references to reflect your current NAP
- By using an automated location data management solution like as Moz Local, you can alleviate part of the aforementioned effort. Moz Local will disseminate fresh data to your current listings on some of the most significant platforms, reducing your overall workload. A large amount of time is saved by using these sorts of services, which makes them highly valuable. If you pick a premium service, you will still be required to manually modify your website and any platforms/blogs/news sites, etc. that are not maintained by that service.
Special considerations involving NAP change events
When a company’s name or phone number is changed, it’s usually a straightforward matter of changing existing references to reflect the new information. The actual process of relocating your company is typically more complicated. A firm will not be able to operate at its current location since the building has previously been occupied by another business, and existing local listings will still relate to the prior business that was there. The following are the steps we advocate for business relocations:
- Make sure that all references to the old location on your website are updated. This comprises the text of the page, as well as the footers and headers. Make a public announcement about the relocation on your homepage and other pertinent pages. Provide updated driving instructions as well as a map. Search for and close any listings for the former occupant (particularly the Google My Business listing), and report the listing as closed to the support staff of the other major platforms as well. Change the information in your current local business listings (rather than having them created) to match your new address
- Other online references (blogs, news sites, government indexes, professional organization websites, etc.) should be updated as well by contacting them and informing them of your new information. Make a public announcement about your relocation on all of your social media profiles. In the coming months, keep an eye on your local business listings to make sure that no duplicate listings have appeared as a result of the relocation.
This system should guide you through the moving process with the least amount of complications as you possibly can. Additionally, while changing phone numbers often entails a simple update of all existing references, there is one caveat: before picking a new number, first look for it on the Internet to ensure that it is available. If you discover that it has been affiliated with past firms that have been noted by Internet users for cold calling, spamming, or scamming, do not use that number as your new phone number.
When a company rebrands or relocates, it is not unusual to see them use this approach.
Alternatively, you may come across a business that has relocated from uptown to downtown and has changed the Google My Business name toJim’s Diner – Now Downtown.
It is necessary, rather, that you rely on Google and other search engines to recognize and index the change in data from the fields that have been lawfully modified to reflect your new real-world information.
- Obtaining Control of Your Local Business Listings: The Definitive Guide
- The Importance of Business Listings in Local SEO
- Local Search Data Providers
- And Local Business Reviews are all topics covered in this chapter. In the Real World: SEO Tactics for Local Businesses- In this course, local company owners learn how to get the most out of their SEO strategy by utilizing the skills and information they already possess. In this complete beginner’s guide to SEO marketing for small companies, you’ll learn all you need to know about local SEO strategy.
Put your skills to work
Check your listings on Google, Bing, and other local search engines to make sure they are accurate.
How to Update Your Local SEO When Your Business Moves
Your boxes have been packed, and the truck is on its way to the location. It is now necessary to relocate your company to its new site.
Have you, on the other hand, completed the necessary procedures to make your formal digital transition? We’ll coach you through five straightforward local search optimization measures to assist you in making the transition from one area to another on the internet.
1) Update Your Local Listings
Begin by changing your Google local business listing by logging into your Google My Business account and entering your new location. A new local listing should only be created in the event that you will be operating from both your current location and the new address. In accordance with local SEO best practices, it is recommended that you wait until your new location is open and ready to serve consumers before upgrading your online directory information. However, if you are ready to direct consumers from your old address but are not yet open at your new location, you can always specify your opening date under Info so that “Coming Soon” will be displayed on your company listing until you are ready to direct customers.
It’s possible that you’ll be requested to verify your local listing by postcard if you make changes to your Google My Business page after doing so.
Remember that Google may continue to put your business at the old address in your business listings for a short amount of time until you have clearly re-established your presence at the new location, so be prepared for this.
Don’t forget to keep any extra industry-specific directories up to date, such as Avvo, Angi (formerly Angie’s List), Thumbtack, Zomato, and Vitals.com, among others.
2) Correct Your Map Pin Placement
When changing your company address, always double-check that your map marker pin in Google Maps, Waze, and Apple Maps is at the proper location before submitting your change. Instead of placing the pin in a parking lot, a roadway, or an intersection, it is advised that you position it in the middle of your company site. This will improve the accuracy of driving instructions provided by search engines and navigation systems. Additionally, it is recommended that you verify your driving instructions from the North, South, East, and West on these maps.
3) Change Your Location Photos
Remove any outdated photographs and replace them with new ones of your new location in your local business listings.
Without any photographs of your new address uploaded, Google will default to the street view image, which is likely to be outdated and may include the signage from your former company. When it comes to updating your business listing images, you’ll want to include both exterior and inside shots:
- Exterior photographs assist clients in recognizing your establishment from the outside. Include at least three photographs, one of which should depict each possible approach route a consumer may take to your establishment. Including photographs that illustrate your signs and your door can help clients find their way into your establishment. Customers may get a better sense of the ambience within your business by showing them inside photos. Include at least three excellent interior photographs to convey the vibe of your new place.
Is the site still under construction? Customers will be able to find your entry if you include images of your temporary signs and entrance. Once the work is completed, you may always remove the photographs and replace them with new ones.
4) Adjust Your Website Contact Information
Once you’ve made changes to your company’s information on Google and other search engines, you’ll need to make changes to your website’s URL as well. Make sure there are no references to your former address on the homepage, contact page, in the footer, or on landing pages built for social media and paid search advertising campaigns before moving on. In addition, you’ll need to alter your structured data markup (also known as schema) to reflect your new location. Adjusting your company address on your website serves as a local SEO signal for search engines, indicating that the information supplied in your business listing is valid because it can be verified on your website, according to Search Engine Land.
5) Get the Word Out About Your Address Change
Not only does publishing your new company location across the web inform search engines that you have relocated, but it is also an excellent method to inform your clients that you have relocated as well. There are a plethora of options for distributing this company update on the internet. If you want to inform searchers about your new location, you may, for example, publish a Google My Business page. For example, you might use the event post type to promote an open house event date or the offer post type to promote a one-time special promotion.
It’s important to remember that Google must first verify and trust your information before they can make your information official.
Due to the fact that Google’s algorithm ranks businesses based on relevance to the search query, proximity to the searcher, and prominence of the business in the area, changes to your location—whether it’s just across the street or into a new zip code—can have a significant impact on search engine rank and mean that your business will be competing with other local businesses that you weren’t previously in competition with.
You require assistance in ensuring that your local search information is up to date on Google, your website, and other online business directories.
How to update local SEO when your business moves to a new location?
In Google My Business, update your business address to reflect the new location. Log into your Google My Business account and double-check the pin marking to see if it has been relocated or not. In the majority of situations, it will shift on its own. If it doesn’t, Google may send a postcard to the new address to verify the change of address. For search engine optimization purposes, you should have your address posted on your website in a variety of locations. As a result, your first action should be to update the information on your website that includes your name, address, and phone number (NAP).
- As professionals in the field of local SEO, we shudder every time a business owner informs us that they wish to relocate their office.
- If your company has just relocated, it is critical that you update your address information as soon as possible.
- Once you’ve updated your Google My Business page, you’ll want to make sure that all of your local SEO listings are up to current all over the internet.
- You may desire to use Webolutions to provide expert local SEO services to assist you in recovering from a dip in rankings caused by a change of address.
- Your best choice is to employ an SEO company like Webolutions to take care of everything for you, including updating all of your business citations with the most up-to-date addresses.
A local citation is just a listing of your firm’s name, address, and phone number that has been located elsewhere on the internet and references your company.
Business Address Change Impact to Local SEO
Please continue reading to find out how to prevent your Google local pack ranks from plummeting if your business’s address has been changed.
Moved to a New Address?Things You Need to Know forLocal SEORankings.
In the event that you are a business owner or represent a firm and do not understand what NAP stands for, you will want the assistance of Webolutions’ SEO professionals.
What is NAP?Why is it important?
NAP is an abbreviation for Name Address Phone. It is critical to have a consistent NAP since it allows a website to rank higher in local pack results when the NAP is constant. An inconsistent NAP delivers confusing signals to search engines such as Google and BING, causing some confusion and perhaps lowering Google search engine ranks as a result.
If you don’t know what a “local pack” is, you should.Here is an article to help you better understandwhat is the local pack.
When a company relocates its physical location, they may see a decline in local pack rankings, or at the very least a short fluctuation. With good local SEO, the ability to recover from an address shift may be significantly accelerated. Webolutions can provide you with expert local SEO services to assist you in recovering from a reduction in rankings that has occurred as a result of a change of address. While there are a variety of elements that influence local pack ranks in Google, the most critical criterion for ranking high in Google’s local results is to have a consistent name, address, and phone number throughout all of your listings (NAP).
This may be a tough and tedious procedure, particularly if a firm has hundreds of local citations.
What is a local citation?
A local citation is just a listing of your firm’s name, address, and phone number that has been located elsewhere on the internet and references your company. It may also include extra information such as the firm’s website URL, a description of the company, the number of workers, and the amount of money the company generates.
Steps to Recover from an Address Change
Any entry that references your company’s name, address, and phone number that can be located elsewhere on the internet is known as a local citation. Furthermore, it might include extra details like a web link, a business description, the number of workers, the company’s annual income, and other relevant information.
If you want to know what your top competitors are doing to rank so well,this tool will help you.
(Please keep in mind that the URL above will take you to the spyfu website.)
Step 2. Prioritize Address Updates for Your Citations
There is no such thing as a generic business reference. Some of your citations are more “valuable” than others, depending on their context. In order to begin with the most vital websites, you will want to start with the most important websites. They often have more authority and credibility than your website and as a result, they provide more value to your website’s search engine results.
Top 50 Local Citations in America (Ranked byDomain Authority = DA)
We have provided you with the most significant citations, which are presented in descending order of relevance to assist you in prioritizing.
|Citation Website||DA||Citation Website||DA|
Step 3. Update Citations to the New Business Address
The final step is to transfer all existing citations from the old address to the new address. a. Performing this manually may be a highly time-consuming operation, especially if there are hundreds of local citations to be reviewed and updated.
Additionally, figuring out how to browse each citation page and provide the necessary information can be complex and time-consuming. If you want assistance with upgrading your local citations, Webolutions can assist you with this. Give us a call at the following number: 303-300-2640
Learn more about thedifferent types of SEO services.
More than 24 years, we have worked with hundreds (and that is not an exaggeration!) of Denver-area and national company executives to help them achieve their business objectives and grow their businesses. What do you think? Are you ready to take your website and business to the next level? We’re here to motivate and encourage you to achieve your goals. Get in touch with Webolutions, Denver’s premier web design and digital marketing business, to schedule a complimentary consultation with a web development professional.
How to Update Your GMB Listing When You Move, Buy or Sell a Business
What is the best way to update your Google My Business listing if you are closing your business?
- Make a Google search for the new address at least three months before it is to be used. If you have any difficulties with the new address (such as with directions, the address, map features, or other aspects), please provide feedback to Google. Changes might take several weeks or more to take effect. Once your new firm is up and running, all you have to do is update your existing Google My Business listing. Don’t create a new listing
- Simply update the information on your current GMB listing.
How do you make changes to your Google My Business listing if you are selling your company?
- Provide the new owner with access to their GMB listing so that they may now control the public information
- You can erase the location from your Google My Business account if you are merely selling the property
How can you make changes to your Google My Business listing if you are purchasing a business?
- It is sufficient to start and claim a new business if the new venture will be significantly different (in terms of title, branding, and operating modifications). If your company’s operations are unlikely to change much, simply obtaining permission to control the GMB listing would enough. You will receive all of the current ratings and reviews as a gift. Even if the previous owner is unable to grant you access to the Google My Business page, you can still request access through Google.
Consumers who are seeking for local goods and services want to encounter as little friction as possible throughout their search. They want to be able to access your location, business hours, and customer reviews by performing a simple Google search on your name. It is easier to manage your listings when you use Google My Business (GMB). This streamlines the process, resulting in more eyes and foot traffic to your establishment. If your company relocates, what happens to your customers and employees?
Your Google My Business listings will not miraculously alter if any of these occurrences occur.
Otherwise, you risk losing internet visibility and customer confidence, which might result in a loss of revenue and new leads for your company.
The following are the actions you should take whether you are moving, purchasing, or selling a home to assist you get started.
Updating Your Listings when Moving Your Business
If you are relocating your company, the more time you have to plan ahead, the better. Run a Google search on the new address at least three months before the relocation takes place. This will provide you with valuable insight into some important facts, such as:
- Is Google Street View a realistic representation of the place
- And Are the adjacent streets accurately depicted on the map? Google Maps’ driving directions appear to be functioning normally.
Google Maps and Street View are two unique services from Google My Business that run independently of one another. Consequently, if you experience difficulties with directions, addresses or map features, you must submit feedback to Google, which may take several weeks or more to implement any adjustments. This is why it is so important to double-check these features well in advance. Next, once you have begun operating from your new location, you must change the address shown on your current Google My Business (GMB) listing.
Otherwise, you risk creating a duplicate listing, which might cause buyers to get confused and misled. More information on how to change your Google My Business profile after relocating may be found here.
Updating Your Listings when Selling Your Business or Location
Depending on whether you decide to sell your business and/or the location you are presently managing, you have a couple of alternatives when it comes to upgrading your business listing on Google. You can grant access to the GMB listing to the new owner, allowing them to take control of the public information that is shown. For those who are simply selling a location (or it has been demolished, for example), you can simply delete the location from your Google My Business profile.
Updating Your Listings When Buying a Business
Finally, when purchasing a firm, there are a variety of factors to consider, including the company’s name, branding, and operational modifications. If the new business will be significantly different in any of these areas, it’s better to develop and claim a new business on Google that accurately matches the new firm’s identity and mission. If you inherit the prior business listing but make significant changes to your core business and identity, you may find that you do not show in the most relevant searches.
It’s important to remember, though, that you’ll inherit any past ratings and reviews as well.
If the prior owner was unable to transfer access to you, you can submit a request for access using Google My Business.
More information about obtaining ownership of a Google My Business listing may be found here.
Consolidate and Streamline Your Local Listing Management
When your company experiences a significant change in location or ownership, it is critical to keep your business listings up to date as soon as possible. Managing these GMB listings becomes much more difficult for firms who have many locations in different parts of the country. For this reason, working with a reputable local listings management vendor may be quite beneficial. They will assist you in keeping track of all of your locations and information, notify you when something is out of current, wrong, or not working, update major providers and directories (as well as specialty ones), check for duplicate listings, and perform a variety of other functions.
Precisely because of her significant knowledge and skill in local marketing and local search, Krystal Taing has earned the title of Google My Business Gold Product Expert. Simple local marketing is made easier with Rio SEO’s solutions, which provide enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform serves as the foundation for the marketing solutions that multi-location organizations require in order to develop a local presence and engage with customers.
Updating Google and Other Listings When You Move to a New Address
Whenever your company relocates, you must make sure that your online listings on Google, Yelp, Apple and other platforms are appropriately updated as soon as feasible following the transfer.
Here’s a simple checklist to assist you with your search.
Get Your New Address and NAP Ready
The first step is to double-check that your new NAP (name, address, and phone) is fully set up and ready to go before proceeding. The phone number is often the most difficult aspect of this equation to figure out. For the most part, having a phone with an appropriate area code and prefix that corresponds to the new address is desirable. Some firms, on the other hand, have a significant amount of equity in their old phone number and do not want to lose the benefit number that their customers are already familiar with.
Check to see that you have the correct version of your new address that has been correctly verified.
Using the single address validation tool at SmartyStreets is completely free for residents of the United States.
If you do not want to include your new location in your business name, you can use a phrase such as “previously at.” If you are also changing your name as a result of your relocation, you do not want to include your company’s prior name in your new address.
Update Google My Business and Other Key Listings
As a further step, make sure that any references to your previous place of business are replaced with your new address information. This covers the four major data suppliers (Infogroup, Acxiom, Factual, and Localeze), the three major local search engines (Google, Apple Maps, and Bing), as well as other prominent sites such as Facebook, Yelp, the Better Business Bureau, Yellowpages, Foursquare, and CityGrid, among others. Also be sure to update any significant industry-specific listings, such as Avvo (for attorneys), TripAdvisor (for travelers), Healthgrades (for medical professionals), and so on.
Make sure that you UPDATE your current listings with your new address rather than generating new ones to avoid confusion.
If at all feasible, claim these listings several weeks before you plan to relocate, just in case they need to send a postcard to your home to verify your ownership of the properties.
Consider Getting Help with Your New Address
Manually claiming and updating the majority of the main listings is possible. It will take time, work, and perseverance, but it is possible to achieve success. Instead, you might hire a citation management service to assist you in keeping the information on data suppliers, key search engines, and other essential websites current. A reputable local marketing firm should be able to assist you with this as well, and they frequently collaborate with citation management services to provide the best results.
However, it is frequently a worthwhile investment.
One or two of the citation management services will also assist you in doing any manual updates that are not possible to complete automatically.
Citation management services such as AdviceLocal, BrightLocal, Moz, Yext, and Whitespark are among the most widely used. They are listed in alphabetical order here. BrightLocal and Yext both feature free “Under the Hood” video sessions that you might wish to take advantage of.
A Few Other Considerations
- Make sure to update your website to reflect your new location. Look for any place on your website where your NAP (name, address, and phone number) is mentioned and make the necessary changes. Make any necessary changes to any local business schema markup code on your website. This is something that your web developer should be able to assist you with, but we also have a fantastic video training course delivered by Martha van Berkel on the subject of local schema
- If you’re relocating to a building that formerly housed a business, make a point of finding any existing web postings that utilize your new address and marking them as invalid. This is possible on the majority of major platforms
- Consider announcing your geographical shift as a prominent banner on your website, in emails to your subscribers, and on social media platforms. Finally, be sure to keep an eye on your different web postings over the following several months to ensure that everything is up to date as needed.
Moving your business to a new location is undoubtedly disruptive, but by following the procedures mentioned here, you may at the very least reduce the impact on your customers and make it easier for them to discover and do business with you in the future.
Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide
Home»Channel»Content»Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide to Moving Your Office Without Losing Rankings As professionals in the field of local SEO, we shudder every time a business owner informs us that they wish to relocate their office. Although there are several potential problems when a company moves, Google is gradually becoming more adept at smoothing out the transition. Here’s a step-by-step advice on what you should do if your firm is shifting its headquarters.
1. Update Your Website First
As a result, double-check all of the places where your current address is published on your website and make sure they are updated to reflect the new address.
- As a result, double-check all of the locations where your current address is published on your website and make sure they are updated to reflect the new location.
2. Find The Listing On Google For The Previous Business And Mark It Closed
Even if you are starting a new firm in a new location, it is probable that another company previously inhabited the space where you are now. Find out who it is, and make sure their company listing is shown as closed when you have done so. Follow these procedures in order to locate the listing for the other company. Once you have the listing(s), you may make an adjustment in MapMaker to indicate that the business is no longer in operation. Including remarks in your edit noting that this business has recently closed and that a new business has recently moved in may be quite beneficial.
Take note that duplicate listings are widespread on Google Maps; therefore, it is possible that the prior business has more than one listing that you may modify.
Some companies that had closed their doors more than five years ago still had listings on Google Maps that had not yet been designated as closed, which I’ve seen.
3. Update Your Address Inside Google My Business
Log in to your Google My Business dashboard and make the necessary changes to your address. Make certain that you not only change the address, but that you also take note of where the pin marker is located. It does not always move in an automated manner. In certain cases, Google may request that you re-verify your information by mailing you a new postcard to your new address.
4. Embed A Map Of Your New Office On Your Location Page
As soon as your firm’s address has been updated on Google Plus, you should incorporate a map of your real business location onto your website. Apart from giving an exact location marker, this will allow your visitors to read all of the Google reviews that have been written about your business.
5. Update The Major Data ProvidersDirectories
On Whitespark’s Top Local Citation list, the data providers are regarded as the most authoritative directories.
Update them in the order in which they were listed, because the ones nearest to the top of the list are more important.
6. Update Your Address On All Records With The Government, Your Phone Company, Cable CompanyBank
If you have a business license, look up your license on the Secretary of State’s website in your state and double-check that the location shown is the correct one. These are frequently unidentified sources of information from which the data providers obtain information. If the information is still incorrect off-line, it will ultimately find its way back online at some time in the future.
7. Update All The Niche Directories For Your Industry
If you’re a dentist, your HealthGrades profile is highly crucial to your practice. If you’re a lawyer, your Avvo profile is critical to your success. Despite the fact that specialized directories are extremely important, they are sometimes overlooked since they are not included in any “top 50” directory rankings. BrightLocal has put together a fantastic beginning list for a variety of popular sectors. Although it is still recommended that you go one step further and look for specialty directories that rank on the top five pages of search results for either your brand name or the keyword you are attempting to rank for.
8. Consider A Google Trusted Photographer
If you’re concerned that Street View may be inaccurate for your new site, try hiring a Google-approved photographer to provide an interior tour of your new space. Having an inside tour for your company means that when someone searches for your business name and sees your knowledge panel, it takes the place of the Street View feature. It will display “see inside” instead of “see outside,” which will display Street View.
9. Keep Track Of Your Updates
Hire a Google-approved photographer to take an interior tour of the building if you’re concerned that Street View may be inaccurate for your new site. Having an inside tour for your business means that when someone searches for your business name and sees your knowledge panel, it takes the place of the Street View option. See inside will be displayed in place of “see outside” (which displays Street View).
- Make sure there are no duplicate listings. You want to be certain that a duplicate address for your former address did not appear. It’s feasible that Google may construct one based on historical data, and you’ll want to keep an eye out for anything like this. If you come across one, make sure you deal with it in the proper manner. Keep in mind that when you move, Google normally only updates the old listing, rather of creating a new one for your new location. With rare exceptions, your listing and reviews should stay intact as long as you have not changed locations or moved to a different state. Make sure your driving directions are correct before you go. When a business relocates, Google frequently fails to correctly relocate the map marker, resulting in users being directed to your former location. Even though Google can repair the problem for you, it is preferable if you check for it first, before your consumers discover the problem.
Always keep in mind that moving may result in a minor ranking reduction (though I personally don’t believe it is as dramatic any longer, given that Google retains the same page and reviews in most situations). In order to reduce the probability of a ranking loss, I usually recommend that firms complete these tasks as soon as possible after relocating (during the first few weeks after moving). The opinions stated in this article are those of the guest author and do not necessarily reflect the views of Search Engine Land or its staff members.
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Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada and the United States, are all owned by Joy. She has been working in the sector since 2006 and likes speaking at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove, and State of Search. She has also spoken at a number of other conferences, including SearchLove and State of Search. You may find her on Twitter or as a Product Expert on the Google My Business Forum, where she volunteers her time.
Best Practices When Moving Your Business Location in GMB
Keep your present Google My Business listing active, and don’t establish a new one at the same time. We recommend that you keep your existing business listing active since any feedback you may have received from customers at that location are useful and should be retained for use at your new company location. What to expect while updating your existing Google listing after moving your business is covered in this article. When you relocate and update your address in the Google My Business dashboard, Google may request that you re-verify your new location.
- Because the phone option is more expedient, it makes sense to go with this choice (if available).
- If you are not offered the option of phone verification, it may take up to 10 business days to get a verification postcard in your mailbox.
- If you are unable to get the postcard, you will need to restart the process as soon as you are able.
- While you are waiting for a verification postcard, we recommend that you do not make any changes to your listing information.
- As soon as you’ve requested the postcard, you should leave your listing alone until you receive it and input the code on the back.
- If your listing is still waiting a few days after you submitted it, we recommend contacting Google Support for assistance.
- If anything about your listing does not conform to the criteria, they may take this as an opportunity to suspend your listing altogether.
- You should always be prepared in case your account is suspended, even if you believe you are following all of the guidelines.
- Pro Tip: You may even want to get ahead of the game and snap images of your new location’s inside and exterior so that you have them easily available to present proof to Google that you are now operating at that address.
As an extra advantage, once your listing is online and updated, you will be able to post these new photographs to it as well.
Potential Problems That Could Arise During the Process
Listings that are identical to one another Duplicate Google listings are a possible concern that you should be on the lookout for. A new listing may be produced before you have had the opportunity to update your information in the event that Google learns you have moved or a Google Maps user sees your change of address on Google Maps. Check Google Maps on a frequent basis for new listings for your company, and check the map itself for duplicate entries. Businesses that are no longer in operation or have ceased operations have a current GMB listing in your new location: If the former business has not relocated or canceled its Google My Business profile, there are a few options available to you:
- Make contact with the company’s owner. If you have the ability to contact the owner directly, this would be the most expedient method of having it updated because they can go into their account and declare their business as closed or relocated
- If you are aware that the business has relocated, you may use the “suggest an edit” option to have the business moved to the new location so that the former business does not share your address
- This is true regardless of whether the listing is closed or not. If this business has subsequently closed and you have been unable to contact the proprietor, you may “suggest an edit” and identify the business as “closed.” Inspect your work over the next several days to see whether your edit was successful. Finally, you might fill out a Redressal form to manually notify Google that this firm has closed
- But, this is a last option.
Before moving your company listing (or creating a new one), if at all feasible, attempt to have the previous business erased from Google’s database in order to prevent being flagged as a duplicate by Google or other users. This may not always be achievable due to the fact that the old business may not be removed in a timely manner, but it is something to consider. Pro Tip: When looking for companies that are located near your new home, don’t forget to zoom in and out on the map a few times to ensure that you don’t miss anything.
Aside from that, the Map pin is not always put directly on the building; we’ve observed instances when the pin was placed across the street or even farther down the block from the real structure.
Multi-location Chains – Downsizing and/or Closing One Location
Identifying the appropriate time to permanently shut your company listing or combine with another location Generally speaking, if you are downsizing or shutting one store of a multi-site chain, we recommend combining the listings so that you may keep all of your existing ratings. There is also some evidence that the age of a listing is significant, which means that older listings are probably better suited for merging rather than removing. Alternatively, if there are no reviews at the former site and it is not very old, it may not be worth the effort, and the old location can just be marked as “permanently closed.” Keep in mind that permanently closed Google My Firm listings continue to appear on Google Maps, so taking this route rather than merging may lead to local clients believing that the entire business has been shut down rather than simply relocated or merged.
- If you need to merge two listings, be sure that you have control of both listings in the same account before proceeding.
- Your Google business listing’s CID number serves as a unique identification for your company.
- This URL may be found by utilizing a browser plugin such as Company Information in Google, which is free.
- Adding the option to “Transfer reviews” while filling out the GMB support form appears to have made the merging procedure easier and more efficient, since it allows you to enter both CID links straight into the form, rather than having to go through a separate process.
- Once this is completed, they will generally integrate the listings for you, which, based on our most recent experience, can take anywhere from 2 to 5 days on average.
Pro Tip: It is possible to contact a reputable photographer who will be able to capture a new street view and upload it to Google for you in the event that something is significantly erroneous or unusual (note: this service is not available everywhere, so check availability).
Common Concerns When MovingUpdating Your GMB Listing
What influence does relocating your company have on your Google reviews? If you make a change to the address on your current Google My Business page, your reviews will remain unaffected. Creating a new listing and then permanently closing the old one is the only way you may lose your reviews. Is it true that relocating your business has an influence on your rankings? Yes, relocating your company can have an influence on your rankings. There are a variety of elements that influence how your rankings are altered.
For example, if you are relocating to an area that is very competitive in your sector, you may have a more difficult time competing against larger, more established enterprises.
- Do your rivals have a large number of five-star ratings on their websites? Do you think there is more or less competition in the new region
The good news is that if you’re lucky (or wise) and your new location has little competition, you may discover that you rank swiftly for your most important keywords. You should also expect some swings in rankings for a short period of time until the dust settles. This is completely normal and should not be cause for concern at all! Wait a few weeks to gain a more comprehensive picture of the consequences of your relocation. As an added bonus, if you’re utilizing ourRank Tracker, you’ll be able to see how this relocation affects your ranking in certain zip codes and compare the results before and after the transfer.
Other Important ConsiderationsActions
Make changes to your website.
- Refresh the look of your site.
Make sure your website is up to date.
- It’s crucial to keep your location information up to date on the most relevant listing sites for your business’s region and sector. When it comes to local search, we recommend only tackling sites that are part of the local search ecosystem, which includes primary data aggregator sites (if you’re based in the United States or Canada), Core Search Engine (BingApple Maps), Other Key Sites (Facebook, Yelp, Yellow Pages, your utility companies), and directories that are specific to your area or industry (Houzz, TripAdvisor).
Quick Steps For Updating Your Business Location on GMB
Now that we’ve covered the fundamentals, here are the fast and simple procedures you need to follow in order to easily alter your company address.
- Look for former companies listed at your new address on Google Maps and take efforts to get them relocated or closed once you’ve moved in. Update your website to reflect your new mailing address and geographical information
- And Update your company’s address in the Google My Business dashboard and finish the verification process at the new location. Once your new address is up and running, be sure to update the most important listing sites for your area and sector. Keep an eye out for duplicate listings at your new location, and make sure that any companies that used to be at your new address have relocated or been tagged as “closed.”
A company owner’s transition may be quite stressful. We hope that this information will assist in making the move easier and will give some useful recommendations to avoid making frequent mistakes along the way. Google is notoriously unpredictable, so we always advise being over-prepared and prepared for everything that may arise. If you’ve experienced something strange or unexpected when relocating your business, please share your experience with us in the comments section. We would much appreciate hearing from you.
Local SEO Strategies For Your Local Business – Pilot Digital
It’s never a bad time to check in on your local SEO tactics and make sure they’re robust and consistent. This year, if your company has changed significantly, it may be necessary to review your Google My Business page, local SEO citations, and website content to ensure that everything is correct and easily available to visitors. Given that many local businesses were forced to close (either temporarily or permanently) as a result of the epidemic, it became more convenient for individuals to rely on bigger delivery and subscription services to meet their consumption demands.
In light of the numerous talks that have taken place about supporting local companies, it is reasonable to assume that many people have a better understanding of how the businesses in their communities have been impacted.
As we re-enter “normalcy,” people are eager to seek out more small, locally owned companies after seen communities at their lowest points. The following are the issues that will be discussed in this post:
- The following services are available: NAP information, GMB services, reviews, attributes, UTM parameters, and call tracking
Advertisements that are paid Content for websites to assist with local SEO Citations for local SEO
Implementing a well-rounded local SEO plan
A vital part of any small business’s local search engine optimization strategy is making certain that their Google My Business (GMB) listing is correct and up to date. This means that the information on your business’s Google listing must be consistent with the information on your website. Consider your Google My Business listing to be a digital picture of your website. You want to make certain that users have a clear and consistent understanding of how your organization operates and what services it provides to its customers.
Every business should follow best practices in order to maintain its name, address, and phone number consistent throughout the web. If your website makes use of STE 408, for example, for the address suite information, you should avoid typing Suite408 into your Google listing’s address field. This holds true for any and all local SEO citations. In most circumstances, if the address on your website at the time of setup does not match the address on your Google listing, your Google listing may not be confirmed.
The Google My Business services are a fantastic method to increase the number of keywords in your Google listing while also keeping users up to speed on your latest products. You should update your Google listing services to reflect any changes to your company offers if you have made any changes to your business offerings.
Reviews are an excellent approach to increase the perceived legitimacy of your company. It’s usually a good idea to respond to customer feedback, whether they’re positive or bad. This demonstrates to customers that your company is attentive and appreciates their feedback.
If you’ve been keeping an eye on your Google My Business page over the course of the past year, you’ve definitely seen some pertinent and timely changes to the listing. Because of the pandemic, Google has included certain new properties to its search results, including mask wearing, COVID testing, and sanitation, so that people can see what measures companies are doing as a result of the outbreak. Additionally, Google has included this resource in your listing dashboard so that you can keep your customers informed about any changes to your business as a result of COVID.
You may also provide qualities to inform users about the ownership of a business and to demonstrate inclusion to them.
- Friendliness to Families/welcoming to Families
- Wheelchair Accessible Seating
- Wheelchair accessible restroom.
- Staff members are required to wear masks. It is necessary to monitor the temperature. Delivery without contacting the recipient
- Pickup at the curb
- Pickup in-store is available.
- The company offers delivery, no-contact delivery, and in-store shopping. It is black-owned and women-led, and you can see a complete list of their products here.
If your Google listing directs readers to a location page or a contact page, you may include campaign data in your listing by including your website URL in the campaign details section. To be honest, this is a fantastic idea regardless of which page customers are directed to from your Google My Business listing because it allows you to track visits to your website from your GMB listing. Use this campaign URL generator to enter your campaign information and have it automatically copied and pasted into the website box on your Google My Business page.
Simply provide the search engine’s URL in the “source” column so that you can distinguish between the two when reviewing your metrics.
In addition, signing up for a call tracking service, such as Callrail, might be quite beneficial. They will allow you to set up a separate phone number or a collection of phone numbers so that you can track down the source of your calls with more accuracy and precision. The phone number for call tracking will be entered into the phone number field of your Google My Business listing. Additionally, call monitoring services will allow you to manage all of your phone call statistics in one location, allowing you to more quickly evaluate numbers and trends.
A relatively recent addition to the Google search results page, local service advertisements (LSAs) are a new type of advertisement. LSAs are displayed as boxes on the search engine results page (SERP) that contain links to your Google reviews, service area, phone number, and business hours. Additionally, LSAs display a “Google screened” label, which helps to distinguish your company from the competition. It is necessary to have a very high Google review score in order for LSAs to be effective.
As a result, if your review score is less than 4.5, LSAs aren’t likely to be your greatest alternative.
In the Google search results page, local service advertising (LSAs) are a relatively recent feature. LSAs are displayed as boxes on the search engine results page (SERP) that contain links to your Google reviews, service area, phone number, and company hours, among other information. Aside from that, LSAs display a “Google screened” emblem, which distinguishes your company from the competition. Having a very high Google review score is required for LSAs to be effective. It doesn’t matter how much money you’re prepared to pay, Google will give you a high ranking in LSAs based on your Google review scores.
Additionally, LSAs have a lengthy set-up procedure, which may be something to consider if your review score isn’t where you’d like it to be.
Website updates for local SEO
If you’ve relocated or opened a new location, be sure to update your website to reflect the change. Google cites your website as the benchmark for when it detects every mention of your company information thus it’s incredibly crucial that your website shows the proper business address, hours and services that are on your site.
If you’ve relocated your business or launched a new location, be sure to update your website.
In order for Google to recognize and index every mention of your company information, it refers to your website as the standard. As a result, it is critical that your website displays the correct business location, hours of operation, and services that are listed on your website.
On-page optimization for local SEO
Creating on-page content for your website and Google listing should take into consideration local SEO methods, in addition to ensuring that your NAP is valid on both your website and Google listing. Here are a few simple steps you can do to optimize your sites for local search engine optimization. Not only are location pages affected, but other pages as well.
- Use geographic keywords in your titles, headers, and body material to increase your search engine rankings. “Top-Notch Local SEO Services in Chicago,” for example, may be a basic, yet effective heading for your local SEO service page if you’re based in Chicago: “Top-Notch Local SEO Services in Chicago.” On your website, you should include easily accessible location information. From the footer, general contact forms, and about pages, it is a good idea to provide a link to your location page or sites. Address(es) can be found in the bottom! It is permissible to include cities or service regions if you have a large number of locations so that your footer does not get cluttered with addresses.
Local SEO citations
To go along with your other local SEO techniques, establishing and monitoring local SEO citations is an excellent approach to remain on top of the information about your company online. As previously said, Google will associate your website with every mention of your company’s information, so make sure there aren’t any inadvertently erroneous citations that might cause disputes and mislead potential customers. You may manage listings with tools such asBrightlocal andMoz Local, and they can also offer an overview of items that need to be rectified.
Finding incorrect/incomplete local SEO citations without a management tool
You may surf Google to identify any citations that need to be updated if your company information has changed by employing search tactics, and this service is completely free. If you enter your company information into the following equations in a Google search, you will be able to screen out inaccurate and incomplete citations more easily. To locate insufficient NAP citations, use the following search:
- “Correct business name” + “Correct business address” – “Correct business phone number”
- “Correct business name” + “Correct business phone number” – “Correct business address”
- “Correct business phone number” + “Correct business address” – “Correct business name”
- “Correct business phone number” + “Correct business address” – “Correct business name
In order to identify inaccurate NAP citations, use the following search:
- “Correct business name” + “Correct business address” + “Old/incorrect phone number”
- “Correct business name” + “Correct phone number” + “Old/incorrect partial address”
- “Correct phone number” + “Correct partial address” + “Old business name”
- “Correct phone number” + “Correct partial address” + “Old business
We recommend that you maintain track of all of your citations in a spreadsheet in order to keep track of your revisions.
Local SEO strategies that will last
These local SEO methods are not limited to the present period of time in which we are living. Even while technical and local SEO will continue to evolve as Google introduces new features, there are a number of constant themes on which we may base our own local SEO strategies. It is via this move to “re-opening” that people are demonstrating their increased readiness to support small enterprises. Business owners now have the potential to establish excellent local SEO strategies that will enable them to present accurate and relevant information to individuals in their respective regions.