How To Save Time And Drive ROI With Content Curation
- Report breaking news with newsjacking.
- Get influencers’ attention with round-up posts.
- Stay relevant with curated newsletters.
- Increase your social media following by reposting.
How do you maintain content curation?
Follow these tips to make the most out of your content curation strategy:
- Provide your take on things by giving every curated piece some context.
- Keep a healthy mix of curated and original content.
- Don’t make it all about you.
- Answer your audience’s common questions about your space.
- Be very, very selective.
How do you make money with curated content?
Here are 15 different ways in which you can generate an income from content curation.
- Display Banner Ads.
- Promote Featured Content.
- Google AdSense Or Other Programmatic Advertising.
- Promote Various Affiliate Products.
- Sell Premium Content.
- Ask for Donations.
- Make it a Membership Subscription.
- Build An Email List.
What is the purpose of content curation?
Content curation by virtue of its own definition aims to create shared value, by gathering, vetting, organizing, adding value and presenting collections of information artifacts that address a specific topic for a specific audience.
Is curated content good for SEO?
Curating content delivers quality traffic, generates lots of backlinks, enhances your online presence and, therefore, boosts your SEO. It turns out that curating content can help you generate over 13k views, over 40k links or 250k social shares, as you will see in the examples below.
What are the 3 pillars of content curation?
The 3 Pillars of Content Curation
- Algorithmic curation:- We see stuff because a technological process interprets, anticipates, or predicts our needs.
- Professional curation:- we see stuff because a skilled editor or commisioner uses their insight into a particular audience to determine what might interest us.
What is the most important part of content curation?
Curated content, on the other hand, is anything you share that is not created by you but is still beneficial to your audience. Content curation is finding, organizing and sharing relevant information to your audience with the intention of adding value. That last piece is especially important for content curation.
Can I sell curated content?
If you are curating in a niche topic (Ex: Finance, Real-estate), you can sell your own eBook or use Amazon affiliate and recommend top selling eBook from amazon on that particular category. You can also reach out to other experts selling services or product, and tell them about your niche curation site.
Can you really make money on curated?
When people buy through Curated, you earn commission and tips. As a Curated expert, you can earn from anywhere with WiFi. You’ll work with a supportive team of people who share your love of gear and passion for your sport.
How do I start a content curation website?
So, read this guide and take notes, if necessary, not to forget any important step when you start curating content.
- Decide on a content curation/creation ratio.
- Create relevant content categories.
- Find relevant sources for Content Curation.
- Take the time to read the content.
- Share the selected content.
What are the tools used for curating?
Six content curation tools:
- Twitter Lists.
What forms does curation take?
Annotated directories, anthologies, news-radars, compilations, playlists, reading guides, courses and textbooks are all different types of curated content formats. Each format has its own key peculiarities, characterizing traits, specific areas of application and key strengths.
What are some of the benefits of curating your social media?
17 Benefits Of Curating Content For Social Media
- A Variety of Perspectives.
- Expands Your Content Offering.
- Extends Your Reach.
- Saves Marketing Resources.
- Offers More Content for Your Audience.
- Supports You as a Well-Thought Leader.
- Builds Industry-Wide Connections.
- Saves Resources.
What is content curation in SEO?
Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche. Put simply: you turn content that has already been created (by you or others) into your own new piece of content.
What are curated links?
Curated Links, also known as Niche Edits, involves inserting new links into existing, already published blog posts or web pages rather than publishing a new blog post. What happens is that we find high performing relevant content that’s already on the web and naturally place your links within it.
Content Curation – How to Use it to Save Time & Drive Social Media Marketing Goals
Often, when firms are ready to scale, the most difficult part is finding someone who can take the reins and guide them through the expansion process. Once product-market fit and an effective conversion/monetization process have been shown, a marketer with the correct abilities and strategy can kick some serious ass. Although most companies attempt to employ for talents and expertise that are irrelevant, the problem is that they fail to concentrate on the crucial few abilities. Generic but ostensibly necessary requirements such as the ability to develop and implement a strategic marketing plan to achieve corporate objectives, build and manage a marketing team, and supervise and manage outside vendors are frequently found in typical job descriptions, which can be overwhelming.
Following the identification of product-market fit and the development of an effective conversion process, the next essential stage is the identification of scalable, repeatable, and sustainable methods of expanding the company.
As a result, rather of employing a VP Marketing that meets all of the above specified requirements, I advocate recruiting or appointing a growth hacker to the position.
Those that are growth hackers have growth as their compass point.
- Is it necessary to be at a specific location?
- Fortunately, when you remove everything that does not directly contribute to growth, hiring a growth hacker should be less difficult than hiring an executive vice president of marketing (V.P.
- I’ve met some incredible growth hackers who come from engineering backgrounds, as well as those that come from sales.
- An insatiable drive to reach your target market with your must-have product will characterize the ideal growth hacking professional.
As well as being analytical, a successful growth hacker must be disciplined in order to follow a growth hacking process that includes prioritizing ideas (both their own and those of others within the company), testing the ideas, and deciding on which tested growth drivers to keep and which ones to scrape.
- When was the last time you were a VP of Marketing.
- An executive vice president of marketing (VP marketing) must be able to contribute to the development of the overall corporate strategy, construct and manage a marketing team, and coordinate with third-party vendors, among other tasks.
- Important to remember is that if there are no proven scalable, sustainable methods of developing the firm, none of these factors will matter.
- Those that I have with other growth hackers are some of my favorite talks.
- Growth hackers should be encouraged to form and expand a larger community, which I believe should be encouraged and built.
- You should put a link to your LinkedIn profile below if you believe you are a growth hacker so that other growth hackers in your region may contact with you.
October 2013 update– Check out our new initiative, GrowthHackers.com, if you want to be motivated to design successful growth hacks and interact with other growth hackers. It’s free and open to the public.
What’s content curation? Is content curation a good substitute for original content and branded content?
In today’s world, there is more than enough content to go around. Material curation is the practice of sifting through a large amount of content to select the most relevant and value bits to distribute to your target audience. If you can save your audience some time while also entertaining them, you’ve accomplished something really beneficial. A good example of the benefit of content curation would be Any audience that respects you will make a purchase from you.
What’s relevant? Well, that depends on two factors – your niche and the members of your target audience.
You might also make your life easier by curating industry material through the use of a content curation software such as DrumUp. To do so, simply enter relevant keywords and RSS feeds into the app’s search bar. Consider the following story, which perfectly exemplifies the concept of relevancy. It is a narrative told by Sadhguru, an Indian mystic who has achieved self-realization. Once upon a time, a guy slipped into a sewage hole in an abandoned section of his hamlet and died as a result. From your toes to your neck, imagine yourself completely enveloped in feces.
- The man, on the other hand, maintained his composure and began yelling, “Fire, fire!” A bystander who had heard the man’s screams began to imitate them, indicating that he was in danger.
- One of the villagers was perplexed when he discovered that there was no fire and that just the man within the pit had yelled “fire.” “Well, would you have come if I had screamed shit, shit instead?” he countered.
- What motivates them to get out of bed in the morning?
- What is it that makes them laugh?
- However, excellent jokes should be shared rather than terrible ones.
So, can you survive only on curated content?
No, this is due to the fact that curated material offers distinct advantages than original content. Depending on what you want to accomplish, you should generate the appropriate mix of original and curated content.
Curated content vs original content for social media marketing
The advantages of using content that has been curated –
- You may obtain high-quality, relevant material for a reasonable fee and a short period of time. Meet content expectations without straining your financial resources
- Increase audience engagement by offering excellent material on a consistent basis. Bring attention to your material by attracting the attention of other bloggers, influencers, and executives.
Use of unique or branded material has a number of advantages.
- Increase the amount of incoming visitors to your website by utilizing your URLs. Create a presence for your company on social media and other digital channels
- Lead generation may be accomplished through gated content such as webinars and eBooks.
How to use curated content in your social media marketing
The notion of content curating is not a new one. It’s always been a part of the fabric of human history. There is only one difference now: we have a formal phrase or name for the notion, which is “content curation.” Radio stations have traditionally chosen their music, news, and material – they seldom develop their own original stuff themselves.
Although millions of individuals tune in to their favorite music stations on a daily basis, thousands, if not millions, of people do so every day. People now days “subscribe” to YouTube channels and podcasts, among other things.
The key to successful content curation
It is possible to curate material in a variety of ways, but sadly, much of the stuff that is curated by people is mediocre. It’s one-dimensional, monotone, and uninteresting. Because the social media manager in issue is just concerned with saving time and effort, this is the situation. As a result, what happened? Posts with the words “Check this out” and “Great post” in the title. These posts are not only innocuous, but they also provide no genuine value. If you do a search for “content curation,” this is one of the definitions that you are likely to come up.
“Content curation does not imply the development of new material.” This is a tragedy waiting to happen.
The ability to present material well is critical to good content curation.
Curated material is only fascinating if it incorporates your own point of view into the mix.
What do you want to be known for? As a curator?
Even if you work as a content curator, you need to have a brand. So, what’s the point of curating content if no one ever inquires as to your identity? If no one knows who they’re following, it’s a good sign. Curate material that has that one-of-a-kind quality that only you possess — your own voice. You should adhere to the brand’s voice if you’re curating material on behalf of the company.
Types of content you can curate for your brand
Because it is content curation, you are able to deal with any type of material you choose. Literally. Consequently, the question you must ask yourself is: what is relevant to my brand and target audience? Yes, we’ve returned to the forefront of the conversation. Content should only be curated if it is relevant. What am I getting myself into? The voice of your company and the interests of your target audience So, what kinds of material can you curate for your company’s social media channels? So, let’s get started.
1. Curate studies and statistics directly on social media posts – build trust with prospects in your social media audience
The majority of the time, brands will simply employ facts and research in blog articles. The use of a compelling statistic or research in a social media post that is placed in the appropriate context is an outstanding example of content curation. This is especially true because statistics and research foster confidence and reliability while also conveying complicated topics in straightforward words. Which statistics or research should be used?
- The most recent findings from research on a topic that is important to your industry. If you want to say something like, “Just out: 78 percent of Twitter users tweet from their mobile devices,” that’s OK. A research that supports your product or service
- Your target audience should be interested in the statistics you provide. Share statistics regarding which social media postings perform the best, for example, if your target audience consists mostly of social media marketers. Here’s an interesting example of a statistic that was posted on social media:
2. Curate examples and other information on screenshots – engage customers, prospects, partners and influencers with real value
If you look at the most successful blog entries, you’ll notice that they all have certain characteristics in common. These entries are distinguished by their original ideas, eye-catching images, and the use of illustrations rather than just descriptions of topics. Shorter postings on social media networks, where shorter updates are favoured, provide you with little space to offer full material.
You can get over this obstacle by capturing screenshots of whatever it is that you wish to share with other people online. What information should you include in screenshots?
- Look at the most successful blog entries and you’ll see that they all have some characteristics in common. They frequently contain original ideas, visually appealing images, and demonstrate concepts rather than just describing them in plain language. Shorter postings on social media sites, where shorter updates are desired, provide less area for more in-depth material. It is possible to get over this obstacle by capturing screenshots of whatever it is that you wish to share with others. What information should you include in your screenshots and why?
Is it appropriate to provide fashion tips on how to dress? The social media posts of well-dressed social media influencers and celebrities should be captured on camera. Explaining how small companies should use social media to sell their products or services? Examples of how other firms are going about it in screenshot form.
- Do you want to speak about a topic or event that is really significant to your professional life? Photograph the original comment, make annotations on it, and only then use the words you want to utilize.
3. Curate breaking news and trends with newsjacking – create a positive brand perception and increase brand reach
When you attach your ideas and inputs to the most recent news and reshare it in order to garner attention for your company, this is known as newsjacking. Have you ever noticed how numerous major news websites, tabloids, and gossip blogs are always republishing the same stories and reporting on the same trends? This is due to the fact that they are not distributing original content. They’re either using the same sources or merely referring one another’s work. For example, websites such as Business Insider and Fast Company occasionally make reference to news stories that have been broadcast by news organizations such as CNN and Fox.
Save time managing your social media accounts
Managing your social media accounts from Facebook, Twitter, or LinkedIn is still the preferred method for many. Create efficiencies in your life by centralizing management of all your social media accounts. You can schedule posts, repeat posts, curate content, and do much more. Try DrumUp right now; it’s completely free and will remain so in perpetuity. What methods do you use to curate news for newsjacking?
- DrumUp allows you to set up RSS feeds from original sources that are known for breaking news in your niche. Once you have done so, you will be able to browse through all of your sources in one easy dashboard, which you can access from your desktop, laptop, or mobile device.
You should add working titles to your blog or social media ideas list as soon as you come across some news that you think you can utilize in your marketing efforts. If you’re dealing with a group of in-house or freelance writers, a tool like Trello, which allows you to manage authors and projects, might be beneficial to you. Consequently, whenever you get title suggestions or concepts from DrumUp, you should upload them to Trello for further consideration.
- Then, in the tool, enter keywords that are relevant to your specialty. DrumUp’s intelligent Natural Language Processing system analyzes through thousands of sources online and recommends the most relevant hits from the most popular websites.
Make use of the hashtags and @mentions given by DrumUp to expand your audience’s reach and strengthen your relationships.
4. Curate influencer content and opinions on roundup posts – build relationships with influencers and their social media audience
Roundups are collections of links or snippets from blog articles that are centered on a specific theme. Many social media marketers restrict themselves to only one sort of roundup — expert interviews – in order to save time. Compilations, lists, roundups of experts, top or best of lists, and content roundups are some ideas to experiment with. Some of those sorts of roundups may be made easier by using automatic content curation channels, which can be set up to save you time. How do you curate material for influencer roundups and what tools do you use?
- Create Twitter lists for different themes related to your niche and include the most popular influencers in each category in each of the lists you’ve created. Visit such lists on a daily basis and respond to the tweets from influencers. Retweet the ones that are most relevant to your company and include unique remarks
- Develop connections with influencers and, whenever feasible, turn your social media talks into email chats and, finally, phone calls. Contact influencers on a regular basis to ask them to provide their thoughts on current events through blog pieces, podcasts, videos, or comments/social media postings
- Create RSS feeds for influencers’ personal and business blogs on DrumUp so that you may follow and share the material they produce. Additionally, you might sign up for their newsletters.
5. Curate Facebook or Instagram photos that are on-brand and engaging – grow your following without creating any content
By simply repeating fantastic material, several Facebook and Instagram accounts have been able to build their following. A simple curating (reposting) of beautiful photographs of women was all it took for the Instagram page Future Bikini to amass a massive following of over 200K followers in less than one year. When curating content in this manner, it is important to establish a distinct brand that is specific to your page.
Ideally, people will know your page as the one who consistently uploads the finest of a particular sort of material or content category. What is the best way to organize photographs, memes, and GIFs for Facebook and Instagram?
- Make a decision on what you want your page to represent. Do you want to see some funny memes? Do you want material that is inspiring? Design that is energetic and vibrant? Do you have a sense of humour? Before you begin curating material for whatever purpose, it’s vital to establish your brand’s beliefs or qualities in stone
- Otherwise, you risk losing credibility.
- Once you’ve settled on your brand’s principles, you can utilize the content curation tactics discussed above to identify relevant material to promote your brand. You may keep an eye on specific pages or content providers who are known for producing high-quality material. Ensure that you properly acknowledge the material providers and include links back to their original work when republishing content.
Wrap It is uncommon that the most dedicated marketing manager also happens to be the most successful. In order to achieve your social media marketing objectives, you must provide sufficient resources to the appropriate initiatives. Content curation is an example of a task that may save you time while also assisting you in meeting your social media marketing objectives. What kind of content curation experiences have you had in the past? If you are having difficulties adopting content curation, please let us know in the comments section below so that we can have professionals respond to your queries.
10 content curation strategies to complement content marketing strategy
There is no doubt that content is king. It’s also a truth that you won’t be able to create the greatest content for every topic in your vertical on every occasion. If you’ve been developing epic content, you’re probably aware that it’s not an easy task. It is critical to incorporate content curation tactics into your content marketing plan to ensure that it is successful. Your audience does not wish to be exposed to your material on a continuous basis. People appreciate diversity as long as it is of high quality.
It’s like looking for a needle in a haystack when you’re sifting through the internet for that one blog that will meet your search aim.
In order to supplement your content marketing strategy, you may get the following benefits from employing curated content:
- It assists you in maintaining audience interest in your platform. It establishes your authority as a thought leader in your field. It helps to improve the search engine optimization of your blog. Establishes ties with key decision-makers and members of the community. It is less expensive than developing new material.
Top 10 content curation strategies
Let’s take a look at the top ten content curation tactics you can implement right now to help you succeed in your content marketing endeavors.
1. Know your audience in and out
The first step in developing any marketing plan is to understand your target demographic. Digital marketing is predicated on reaching the appropriate audience, which is impossible to do unless you know who you’re trying to reach. Knowing who your target audience is and understanding what they want is the next critical step after identifying your target audience. Open-ended surveys and client interviews are good techniques for determining the preferences of your target audience. Using the HubSpot buyer persona tool, you can construct buyer personas for your target consumers once you have gathered enough data.
If you understand what sort of material your target audience expects from you, content curation may provide significant benefits to your company.
2. Set clear content curation goals
Although content curation appears to be a basic process, having well defined objectives is critical to reaping any significant rewards. Once you’ve determined what your audience would enjoy and what they will most likely disregard, you can plan your content curation strategy around that knowledge. Whether your aim is to improve search engine optimization (SEO) or to position yourself as an industry expert, you must be clear about what you want to achieve before you begin gathering information to share with others.
In a similar vein, providing industry news and the most recent developments might help to increase your exposure and expand your audience. When you publish excellent material, consumers begin to turn to your brand for guidance on how to stay informed.
3. Leverage fresh, lesser-known content
Content curation may be really beneficial in your content marketing efforts, but it can also backfire. When the same material is repeated on several websites and pages, the audience becomes disinterested in it. Sharing such out-of-date and beaten-down material might also damage the trustworthiness of your website. So, where can you get information that is both important and yet is not noticed by the bulk of people? Curate information from credible but lesser-known websites in order to provide your readers with a new point of view.
- Over time, your audience will learn to anticipate you to provide them with original material that they will not be able to get anywhere else.
- You may choose and schedule the material right away if you choose to do so.
- It is critical to have a distinct voice in order to make your brand distinctive.
- It is normal that the blogs and articles you curate are written in a variety of styles and tones that may or may not be compatible with your own personal style and tone.
- When you publish a blog post, for example, you should add a custom caption to explain to your readers why you’re sharing it.
5. Curate content ethically
In order to build meaningful relationships with other influencers in your area, ethical content curation is essential. Sharing information without permission may get you into problems, and it can have a negative impact on your audience’s perception of you. Plagiarism is a serious offense with serious moral and legal ramifications. In addition, if you fail to provide credit where credit is due, Google will penalize your website. As a result, the first and most important guideline of content curation is to provide proper acknowledgment to the author or source.
- The website of the organization must be linked so that people may follow the trail of evidence back to its origin.
- Before sharing someone else’s content, it’s usually a good idea to get their permission first.
- There are millions and billions of blogs available for you to share with your audience, but not all of them are worth your time and attention.
- Only content from reputable sources should be used.
- If you come across certain statistics or data, look into where they came from and make certain that they are from reputable sources such asStatistica or HubSpot.
Examine the scientific research that has been referenced in a blog post before posting that piece of material to ensure that you do not inadvertently mislead your target audience.
7. Focus on quality over quantity
Less is more in this case. That couldn’t be more accurate when it comes to content curating. Due to the fact that you discovered interesting blogs, articles, and videos to post, you are not need to flood your audience with curated material. Concentrate on producing high-quality material that is both original and unseen. Stella Spoilsis a wonderful illustration of what can be accomplished with intelligent content selection and curation of material. It’s a daily email that relies exclusively on material that has been carefully selected.
“Ten content curation strategies” are provided.
In order to achieve optimal page engagement on Facebook, according to Buffer, five posts per day are recommended, after which the engagement may begin to decline.
8. Repurpose curated content
Recycling already published information is an inexpensive and time-efficient method of producing fresh content with little effort. There are a variety of approaches you might use to do this. For example, you might compile all of the information on a topic and summarize it to make it easier for your audience to comprehend. Publishing roundups of curated information is perhaps the most popular method of reusing selected content. Gather the greatest resources available on a certain topic, create a unique introduction for each piece of content, and presto, you have a new blog post!
Once you’ve collected a few, you may write a new article to exhibit all of the expert viewpoints on a certain topic.
You may reach out to professionals on LinkedIn or through HARO to obtain expert advice without devoting a lot of time.
9. Mix it up with original content
Those that are experienced in content marketing employ 65 percent developed material and 25 percent curated content in their content marketing strategy. It is the foundation of your content marketing strategy since it is consistent with your brand image and helps you stand out from the competition. Successful marketers generate original content for their target audiences and leverage firm data to make their points more compelling.
If you share a lot of curated material, your audience will be unable to identify with you, and you will run the danger of losing your brand voice and affinity with your target audience as a result.
10. Remember to evaluate content creation success
However, while content curating saves money and effort, the important question is whether or not it also helps to increase engagement and revenue. Every marketing plan includes a set of characteristics that may be used to determine how effective it is. Measuring the performance of your content curation approach will assist you in determining whether or not you should continue with it or find another means to grow your brand. Depending on your content curation objectives, you may evaluate the effectiveness of your efforts in terms of brand mentions, engagement, website traffic, page views, followers, retweets, click-through rates, and other metrics.
Tying content curation strategies together
Continuously producing fresh material might place undue strain on your content team’s resources and time. Successive marketers use content curation not as a crutch to fill in the gaps in their marketing calendars, but as a method to increase the effectiveness of their marketing activities without spending a lot of money. Material curation is also a great method to stay on top of the newest trends and movements in your business, allowing you to be the first to generate and publish content on new topics as they emerge.
She has more than ten years of experience in the marketing sector and writes about a variety of topics, including content marketing, social media, and SEO, as well as travel and real estate.
Your Ultimate Guide To Optimizing The Content Marketing Lifecycle For ROI
Since 2015, the technique of content marketing has experienced a steady increase in popularity. Top marketing influencers are talking about it right now, and even Gartner can’t emphasize enough how vital it is: There’s no disputing it: content is the most significant marketing weapon available. However, most marketers are ill-prepared and lack the necessary skills and resources to effectively use it. A result of departmental divides across content development, content optimization, content promotion, and analytics, most marketers wind up focusing their efforts on only a portion of the content marketing lifecycle, or they wrongly believe that simply providing good content is sufficient.
If you focus just on developing high-quality content while disregarding the other stages of the content marketing lifecycle, you will achieve nothing more than disappointing results.
If I may paraphrase Napoléon, “A good drawing is preferable than a long speech.” What exactly does the content marketing lifecycle do for you?
It tells you precisely where and how much gasoline to put into your content marketing machine in order to get you on the path to achieving a positive return on your investment.
The case for content marketing lifecycle optimization
This is important for one simple reason: every day, 27 million pieces of content are posted on social media platforms. That is by no means a small sum of money. This implies that there is a lot of bad material out there muddying the waters of digital content creation, but there is also a lot of fantastic stuff out there, with which you will eventually be competing. This implies that if you want your fantastic item to stand out from the crowd, you’ll have to go the extra mile. As a result, a more comprehensive understanding of the content marketing lifecycle is required, and this article will lead you through each phase.
1. Strategize your content marketing
The fact that this is the phase that requires the least amount of rework does not diminish the fact that it is one of the most essential and should be reviewed on a yearly basis to ensure that your content strategy remains aligned with your business objectives. What is it about it that is so important? To put it frankly, skipping through this step nearly assures that you will be setting yourself up for failure in the future. Quite simply, chatting is wonderful, but if you aren’t talking about what your consumers want you to speak about, it isn’t very effective.
- Align your company objectives with the expected results of your content marketing efforts – and establish key performance indicators (KPIs) to track your success. Know your target audience – create buyer personas that represent your target demographic. Write out all of the questions each of your buyer personas has about your domain and the answers to those queries. When someone asks you a question, you must be prepared to reply
- If you have nothing to say that would assist them in resolving their problem or adding value, then it is not an appropriate topic to discuss. Determine which phase of your sales funnel each of the following questions refers to by answering them: Inquiries regarding the pricing of a piece of software like yours are at the bottom of the funnel, but questions about the definition of a phrase or about the industry you work in are at the top of the funnel
- Make your content structure conversion-friendly: every piece of material you publish (whether it’s original, curated, or recycled) should be designed to convert as many people as possible. Always include call-to-action buttons (CTAs) in your blog articles to drive people to your landing sites and collect more leads. Conduct a thorough content assessment on a regular basis (we do one every quarter). If you are just getting started with content marketing, you do not need to go through this phase. When you become more comfortable and capable of producing more content, you should make it a point to analyze its performance: how many views each piece generated, how many leads you received as a result of that content, and how many of those leads were qualified / resulted in transactions equaling money. But it’s also important to know how many leads or views the post generated, and other relevant information. Over time, this will assist you in optimizing, updating, repurposing, and recycling your material. If you wish to save time while also producing higher-quality material, the following strategies are essential:
2. Plan ahead
What you should avoid doing is setting a goal of writing one good piece every month. Multiple research and studies have demonstrated that increasing the amount of material (blog posts, newsletters, curated content, etc.) that you produce will have a substantial influence on your traffic, shares, leads, and income. And if you still don’t believe me, consider the following: As The Sales Lion creator Marcus Sheridan puts it: “Some ‘just decent’ material that is released will demolish ‘great stuff’ that is not published.” You must first develop mediocre content in order to learn how to produce excellent content.” You’ve realized that you need to create more content.
This is why you need a content marketing calendar, which was the answer that saved us when we chose to boost the frequency of our blog postings from two to four articles per week for the first time.
- Make a list of your weekly blog publishing objectives
- Determine your publishing objectives for each social media outlet. Employee advocates should be treated in the same way. Take care to ensure that the material you create is consistent with the objectives you set out to achieve from the outset.
3. Produce content at scale
Now comes the exciting part! Check out this post for tips on how to create outstanding content for your website or blog (and how to do it more consistently). If you’re looking for more information on how to create effective blog entries, this article covers the subject in great detail. When writing, bear in mind that quantity is just as crucial as quality when it comes to word count. In addition, if you find that days don’t seem to last longer than 24 hours and that your supervisor doesn’t comprehend that you need additional resources to double the number of articles you publish each month, you should continue reading.
Here are three of the most successful ways for being slim while creating content at a high rate of production:
Leverage content curation in your mix
Content curation is the most successful lean content marketing method available today, and it is also the simplest.
|“Content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”Jason Miller –Senior Content Marketing Leader,Linkedin.|
There are various advantages to doing so, and we have written and collected thousands of articles on the subject. Here are a couple of our top picks from the list:
- 10 content curation experts can persuade you to begin curating right away
- Why content curation should be a part of every marketer’s everyday routine
- Distinguishing characteristics between curated and replicated material
- The following are the seven characteristics of extremely effective curated posts:
Repurposing material is an important approach for creating new content without adding to or depleting existing resource allocations. In this excellent essay, Megan Marrsprovides 11 unique best practices and suggestions for how to reuse material effectively and economically. Here is our take on the situation: Additional data and perspective from influencers may be found in this article, which will help you gain a better knowledge of repurposed materials.
Get influencers, co-workers and contributors involved in your content production
Involving people in your content creation efforts not only allows you to generate more material, but it also allows you to validate your message, develop your audience, and expand your audience’s reach. Here are some suggestions to assist you in using contributors to expand the reach of your work.
|“Co-creating useful content with your community incentives participation, engagement and promotion. Influencers get exposure and you’ll get relevant content they’re inspired to share.”Lee Odden –CEO,TopRank Online Marketing.|
More lean content marketing approaches and best practices are available here. Take a look at this article.
Do you want to be sure that your material is noticed, read, and shared? Then you’ll have to advertise it on a regular basis over a period of time. Creating excellent content is crucial, but it is not sufficient in and of itself to ensure success. Even the most brilliant pieces of content are become ineffective and ineffective if they are not properly promoted to guarantee that they reach the target demographic for which they were created. Here is a straightforward, yet highly efficient strategy to assist you in promoting your content in 2016.
Are you having difficulty convincing your coworkers to share your content?
Distribute your content via email
Although this may seem self-evident, the following information may come as a surprise: Seventy-one percent of marketers send no more than one message each week, and thirty percent never send newsletters at all! When we increased our email frequency from 2-4 newsletters per month, the effects were immediately noticeable: raising the frequency boosted the number of readers we contacted by a factor of 2.5x, which was a significant increase. Yes, the process of generating email newsletters is time-consuming.
Our approach on email newsletters is as follows: at the conclusion of each week, we provide a combination of original and curated information.
After all, you wouldn’t be willing to shell out $10 a month for Spotify if it only included 5 percent of the music you wanted to hear, would you? That would be very illogical. What if you paid for the first month and then discovered you made a mistake later on? Would you be willing to continue to pay for the service in that case? The same may be said for the majority of things. The return on investment (ROI) is a metric that is used at some point in the process, whether it is before or after the actual investment (whether it is in time, money, efforts, or other resources).
However, more than half of marketers are still unsure about this fundamental metric.
Content analysis is necessary in order to understand how your efforts are paying off and impacting your ROI.Permit us to interject for a hot second with this helpful content marketing model:–Volume: the number of individual pieces of content that exist on your destination sites and by channels on a daily, weekly or monthly basis.
Your content’s quality and influence on your audience may be measured using a time-based chart or by tracking each individual post:–Leadsyour content has created.
In Scoop.it Content Director, you can simply track this information in a time-based chart or post-by-post manner (check our freecontent marketing analyticsframework to understand why this is important and how to take data-driven actions on your content strategy).
6. Amplify your content marketing efforts
It is important that you concentrate your efforts on enhancing the content that you have already selected as being the most value. Just as there are a variety of tools available to assist you in the creation of content, there are a variety of approaches to maximize the effectiveness of your content marketing efforts.
Identify the top influencers in your industry who are sharing material that is comparable to yours. Tools such as BuzzSumo, BuzzStream, and NinjaOutreach can assist you in locating the appropriate individuals. Develop your network of contacts: Consider the term “IRM” to mean “Client Relationship Management for Influencers.” Including mentions of influencers in your material, as well as writing about a topic that you know would be of particular interest to them, is an excellent strategy for attracting their attention.
|“ At my agency, we’ve set up multiple shares on all of our content for a long time now, and we almost always find that we get much more lifetime traffic for the content. ”Mark Traphagen –Sr Director of Online Marketing,Stone Temple|
Leverage automation for added insight on what to re-share when
Consider what would have happened if radio stations had only played Michael Jackson’s Billie Jean once: would it have still gone on to become the biggest success of the 1980s? Most likely not. The similar principle may be used to your website’s content. If you want your material to stand out from the crowd and be remembered as a great piece of work, you must share it with your audience on a frequent basis. Nevertheless, the data has spoken: More than 65% of marketers do not re-share effective messages on a regular basis, according to the study.
Over to you
Questions? Comments? Please share your ideas in the comments section below. We would much appreciate hearing from you. And if you’re interested in finding out how, read on. Sign up for a demo of Scoop.it Content Director to see how it can help you grow your content marketing and produce greater ROI. Follow Julie GTR on Twitter: @JulieGTRJulie is Scoop. Director of Inbound and Content Marketing is what she is known as. Her ambition is to discover new ways to assist other marketers in being more efficient by using the power of content and technological innovation.
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Back to Basics: What is Content Curation?
The world has changed. Traditionally, the road to purchase was a straight line connecting customer need with conversion. This, however, is no longer the case. Technological advancements have altered the course of our life. Communication, travel, education, and product purchasing have all been transformed as a result of technological advancements. Customers now have a significant edge over earlier generations, thanks to technology, which allows them to look for and compare items with the touch of a button.
Buyers nowadays are hyper-connected in real time to an unlimited avalanche of information, which they access through a variety of devices and channels.
View the data from your company’s analytics to learn more about how visitors to your website interact with it.
Throughout the course of your conversation, you will see that they are always hunting for the best “value for money” choice they can get their hands on. So, how can you influence and engage your clients without pushing them away from you and towards your competition? Curation of content.
What is Content Curation?
In the context of a certain subject matter, content curation is the process of discovering, compiling, and releasing information on that subject. In contrast to content marketing, content curation does not include the creation of new material. In its place, it collects material from a number of sources and organizes it for delivery in an orderly way. Instead, the content your consumers read is tailored to their individual interests while remaining focused on the topics you want them to learn about or learn about.
How to Curate Content?
Finding, aggregating, and disseminating material that is relevant to a given topic area constitutes the act of content curation. Content curation, in contrast to material marketing, does not include the creation of new content or content marketing. The material is gathered from a variety of sources and delivered in a well-organized manner, rather than the traditional one. Instead, the content your consumers read is tailored to their individual interests while remaining focused on the subjects you like them to learn about.
1. Inform your audience
What is the first question you should ask yourself before selecting and posting any article is, “Why would this be of interest to my reader?” Why should people take the time out of their day to read this? You might think that this is the simplest part, but it is actually the most important one. One reason is because material is always changing, and new information is being generated on a daily basis, both good and poor. You may hire content marketing software businesses that specialize in content management to assist you with your content management needs.
- You may, for example, specify that you only want to receive material about Digital Transformation.
- Also possible is the opportunity to obtain content directly from individual online sources, such as magazine publications (such as Forbes and Huffington Post), company blogs (such as Inc.
- When curating content, keep in mind that you should never publish anything that could have a negative impact on a competitor.
- Choose a range of articles to share with your readers in order to offer them with the greatest possible source material for their research.
2. Save your audience time
When curating content, it’s crucial to keep in mind that your reader may not be able to access information/articles/data/material immediately after reading your piece. To encourage readers to read your content, keep it “short and sweet.” For example, one could include a brief description (using statistics or a quote) beneath the article to help readers understand what the article is about, why it is relevant to them, and how this will entice them into continuing to read the entire piece.
Why Content Curation:
When you curate material for your readers, you help them stay informed about what is going on in the world by creating precise, detailed, and practical information that is targeted to their individual requirements without having to personally study hundreds of web-based data sources. If you take advantage of this chance, you will be able to develop a better relationship with your audience. By providing a customized experience that saves customers time while still providing them with the information they want, you’ve made a significant step forward in the process of establishing trust and loyalty with them.
- This is due to the fact that sharing this content on numerous platforms (social media, website, etc.) increases impressions, organic searches, and, eventually, conversion rates.
- Curated content encourages more site visits, which increases the likelihood of generating high-quality leads in the future.
- His first objective as a result of reading your work is to fill an unmet need.
- After then, it has the potential to transform into a high-quality lead.
- Congratulations, you have now learned everything there is to know about Content Curation.
- Get started now!
Find out what’s missing in your content strategy:
The “Secret ingredient of a successful employee advocacy and social selling program” webinar will take place on Tuesday, October 24th at 8 am PST (11 a.m. EST / 4 p.m. GMT), during which we’ll discuss the importance of keeping content fresh, relevant, and diverse in an employee advocacy and social selling program. See how a well-balanced content strategy may help you reach higher levels of engagement. What you’ll learn is as follows:
- Why having a well-defined content strategy is critical for your company’s success is explained below. What role third-party content plays in your overall content strategy
- Influence on advocacy and social selling activities
- Increasing the return on your content investment
- Creating a standardized approach to content curation across an international company
- Study of a particular case
A Beginners Guide to Content Curation!
The concept of “curation” appears to be a fun thing to accomplish. Curating music or art for an event is an example of this. But what exactly does this mean? When it comes to content development, what is the difference between it and content curation? How does one go about becoming a content curation expert? What is content curation marketing and how does it work? When it comes to content curation, what are the tactics that might help you become a pro?
If you’re looking for answers to any or all of these questions, you’ve come to the correct spot. Let’s start with the what and whys of content curation and go from there. Moving further in the tutorial, we’ll show you how to use content curation to increase your social media marketing efforts.
What Does Content Curation Mean?
Simply put, content curation is the phrase used to describe the process of identifying and curating material that is relevant to your target audience from a number of internet sources. Moreover, you should display the greatest parts in a smart manner through your communication channels. For example, you might compile a list of social media influencers and distribute it to your target audience. The most significant and enjoyable aspect of content curation is that it does not require the creation of original material.
What Is the Difference Between Content Creation and Curation?
Content production is much different from content curation. Simply said, content creation is the process of identifying a new topic, deciding on the format of the material, incorporating a strategy into the process, and then generating the content. Putting together your stuff. For example, you may write a new blog article or a social media post about a topic that is currently trendy. The process of generating content is a little more complex and time-consuming than the process of curating material.
- Here’s how to get a clear image of what you’re looking at.
- Making content entails putting in the time and effort to pick the music, blend the emotions, personalize it, arrange the steps according to the couple’s tale, and then resting to ensure that it becomes an everlasting memory.
- The songs you choose are what determines your level of success.
- Providing them with the assurance that this is what they want so that they may enjoy their time there.
- Which one does it seem to be more straightforward?
- After all, classics such as Harry Potter are not created on a regular basis!
Why Is Content Curation Important?
Several surveys revealed that just 5% of marketers admitted to never sharing third-party material on their social media networks. According to content marketers, it is a daily battle to provide enough high-quality material to keep the audience engaged across all social media channels. First and foremost, we must recognize the substantial differences between traditional marketing concepts and theories and digital marketing concepts and theories. One of the fundamental underpinnings of conventional marketing was the concept of “producing as much fresh material as you possibly could.” However, given the overwhelming amount of information we are confronted with today, even conventional marketers have come to the conclusion that producing fresh and compelling content on a daily basis is an impossible undertaking.
Previously, conventional marketing platforms did not necessitate the addition of new material on a regular basis.
Digital marketers are increasingly reliant on external sources for ready content that they can publish on a regular basis.
It assists you in developing long-term relationships with your customers. 41 percent of marketers have demonstrated that curating content has enhanced the amount and/or quality of sales-ready leads they receive.
What are the Benefits of Content Curation?
Content curation is advantageous to all parties involved. It is beneficial to the distributor whose work you are distributing. It benefits your clients by saving them the time it would take to look for outstanding information. In addition, it benefits you by keeping your consumers interested and maximizing the effectiveness of your brand. It is possible to get fresh ideas for your own content strategy while also obtaining the respect of your colleagues and business associates by curating material.
Is Content Curation Good for SEO?
Content curation may also assist you in your search engine optimization efforts by assisting you in obtaining inbound connections from other convincing websites. Begin by compiling a list of definitive, prominent websites that have demonstrated a willingness to connect to a variety of resources. Either through blog posts, news roundups, or “how-to” manuals, you may reach your audience. Share their articles on your social media platforms and email lists, and let them know you’ve done so so they can thank you.
Make certain that your discussions with them are effective.
Whenever you write on a relevant issue, be sure to include them in your post, and after you’ve shared it with your followers, ask if they’d be interested in sharing it with their followers as well.
Despite the fact that your organization has promoted their work, it does not obligate them to do so in the future.
Is Curating Content Ilegal?
Consent is really essential. Curating content does not imply scraping or infringement of intellectual property rights. You are not allowed to use someone else’s workplace image on your social media or website and claim it as your own. That would be against the law. All online material is protected by intellectual property laws. Any blog, image, article, news, video, or anything else made by someone else and used without their consent is against the law in the United States of America.
How to do it Legally?
If someone is publicly sharing material on the internet, it does not imply that you have the right to use it without giving them credit. Always remember to provide proper credit to the original source. If you are republishing their content on your website, make sure to attribute the information to the original source in order to prevent duplication and plagiarism difficulties. Before using a piece of work in your production, get permission from the creator. If you get a request to remove a post from the site, delete it as soon as possible.
Ensure that the original source is acknowledged or tagged if the post is made on social media. Rather than downloading and uploading an image or video, consider sharing it straight from the share button on another page to your page instead of downloading and uploading it.
What Does a Content Curator Do?
The primary responsibility of a content curator in marketing is to maintain the material current, new, and engaging across different social media platforms. And for that, he is in charge of identifying, selecting, and disseminating the material that is most appropriate for the target audience. What is the definition of content curation in marketing? “Content curation is your rhetorical lift in a never-ending ocean of content,” says the author of the book. Here’s a straightforward example. Consider the scenario in which the proprietor of a corner coffee shop in your neighborhood grabs a microphone and shouts about how good his coffee is and how he is offering a free bagel with every purchase.
- Don’t use social media as a megaphone to promote your company’s products or services.
- People, on the other hand, will soon become irritated.
- This means that, no matter how delicious his coffee or bagel is, the coffee shop owner will begin to lose business as a result of his shenanigans.
- You’re yelling and screaming about your coffee into their televisions and computers.
- Sharing self-promotional branded original material may result in the loss of loyal and existing clients as well.
What is the Process of Curate Content?
When looking for the ideal curationtopic, keep the following three considerations in mind:
- The competitive environment, the content landscape, and the audience’s interest are all discussed.
For the best piece of curated content, you should opt for a topic that has little competition in terms of popularity. Nonetheless, there is enough of material accessible for you to go through. Your topic should be relevant to the people who will be listening to you. Source:Curata According to the Venn diagram above, your topic should be in the centre of the diagram.
1. Check the competitive landscape
In order to choose the curation subject for your competitor’s landscape, you should ask yourself the following five basic questions:
- Are you able to curate more effectively than they are? Is there a more enlightening point of view on this
- Will you be able to curate the same material from a different perspective
- Will you be able to widen or reduce the scope of the specified topic
- Is this going to boost the discoverability of your content?
2. Check the availability
Fill in the blanks with your selected term or topic in Google News and see how many search results you may receive in return. Sort them according to the date they were published and count how many new pieces of material are published on the topic each week or day. You may also find it on social media sites such as Twitter, Facebook, and LinkedIn. If there are any relevant hashtags, you may use them to narrow your search. Examine all of the latest news, graphic content, and blog posts. In order to build a curated collection, you should seek for the following resources:
- Trade magazines, Twitter lists, specific Twitter users, industry blogs, LinkedIn Pulse, feed readers, email newsletters, a public relations team, scientific journals, and more.
3. Check your audience interest
Once your topic has passed both of the previous inspections, you will face the most difficult obstacle. Ensure that the curationtopic piques the attention of your company’s target audience before publishing it. If they don’t find it fascinating, your curated content will fall short of providing the boost to your social media marketing that you were hoping to achieve. You may use Google Keyword Planner to determine the general level of interest in a certain topic among the internet audience.
Alternatively, you may conduct a simple poll to gauge public opinion on your issue. In your Instagram stories, during a live session, or by generating a poll, ask your audience how they feel about the issue.
Simplify your Content Curation Process with Social Champ
Identifying the topic for curation, gathering, and arranging the information are all steps in the process of preparing to share your curated collection with others. This will be the crucial turning point. As a content curator, you must determine where your target audience may be found. And, based on your target audience, which media are the most appropriate? The following are some avenues via which you can intervene:
- Social networking platforms, a specialized website or blog, and a news widget are all options. A subscription to an email newsletter
- A feed
What are the Examples of Content Curation?
Larry Kim, the founder and CEO of mobile monkey, has amassed a significant following through content curation. He not only tweets about marketing-related topics, but he also includes information that is hilarious and full with emoticons. Motivation for the day on Sunday: Deep learning is being used to detect parking spaces that are available in real time. On September 1, 2019, a tweet from Larry Kim (@larrykim) revealed that
2. SanDisk on Instagram
You might be wondering how SanDisk manages to maintain a positive Instagram presence when all they provide is flash storage solutions. Here’s how to make your memory cards and flash drives seem stylish and modern. And this is just one example of how far you can take tailored content. User-generated photographs are used to liven up SanDisk’s Instagram account.
3. Bark on Pinterest
If you also have a Pinterest account for your company, content curating is not an option there, as it is elsewhere. Pinterest users are required to moderate their own material. Pins from other accounts can be saved. Here’s how Bark goes about his business.
4. IBM on LinkedIn
Here’s how IBM makes wise use of LinkedIn by minimizing the use of heavy technical language and posting items that have a human element to them.
5 Content Curation Strategies to Boost Your Social Media Marketing
Five basic content curationstrategies and ideas are provided here, which you can utilize to increase your social media engagement and visibility.
1. Content Distribution
Let’s start by sharing 60 percent of curated material and 40 percent of original stuff to get the conversation started. After that, you may make adjustments based on what connects with the audience. The 5-3-2 rule is the most effective method of dividing material on social networking platforms. More information on the 5-3-2 rule may be found on this blog.
2. Use Trusted Experts to Curate Content
No one can claim to be an expert in everything that is connected to their area of expertise. Therefore, posting material from reputable and reliable sites in the same subject will not only help you learn about new things, but it will also demonstrate to your followers that you are more knowledgeable than they are. Sharing curated material is an excellent method to identify yourself as a reliable source of information. In addition, you want to expand your audience.
3. Be Consistent
“Consistency is essential,” as everyone knows. It is one of the most important principles for achieving success. Being consistent with the original text is an impractical strategy to take. No one is capable of creating original stuff on a consistent basis.
(This is true even for everyday vloggers on YouTube, who require a break every now and again.) When you’re not generating content for your social media channels, you may utilize curated material to fill in the gaps in your schedule. It saves time and ensures that uniformity is maintained.
4. Avoid Duplication
Consent is really essential. If someone is publicly sharing material on the internet, it does not imply that you have the right to use it without giving them credit. Always remember to provide proper credit to the original source. If you are republishing their content on your website, make sure to attribute the information to the original source in order to prevent duplication and plagiarism difficulties. Ensure that the original source is acknowledged or tagged if the post is made on social media.
5. Add Your Own Spices
Make the handpicked material a bit more interesting by including something unique. Give your thoughts or insights on the issue that has been picked and presented. Something different should be included. There is no indication of a fresh aspect to the tale at this point in the story. Include something that people can connect to. Maintaining the proper balance between the original and its source is all that is required.
Content Curation with Social Champ
Marketers may benefit from streamlining the process of content selection. Social media management solutions, such as Social Champ, may make the process of content curation much easier for you to manage your online presence. Social Champ empowers you to curate information in a matter of seconds with a few easy clicks. All that is left to do now is put the keyword or phrase that you used to identify your curated subject into the search field in the recommendations page, which will bring up a list of relevant results.
If you want to receive a daily stream of useful material from legitimate sites, you can also include your favorite blogs by subscribing to their RSS feed.
And the greatest thing is that you can share any posts from these sources directly to your social media accounts from within the app.
Set the frequency, personalize it by including a title or hashtags if you like, and schedule it to occur at a specific time.
When it comes to digital marketing, the one with the most compelling content is the winner. It is also inconvenient to read through a whole blog article just to discover that the only response you have received so far is “it depends.” However, no matter how annoying it may seem, social media marketing and digital marketing will never be able to have a “one size fits all” approach. Every business and every brand on social media has its own set of objectives, which are not always the same as one another.
Even if a strategy works out well for one person, it does not always follow that it will work out well for others.
Simply said, when you provide your followers with quality and entertaining information, you will see a significant increase in engagement. And include content curation in your plan can assist you in accomplishing this goal. Begin by following the recommendations in this handbook.
- Avoid curating anything that is hurtful to others. Start with the 5-3-2 rule for content distribution
- This is the starting point. Continue to track your return on investment. – It will provide you with a thorough understanding of how frequently you should post your own developed material as well as selected information.