Here’s how to get started with GIPHY marketing for brand awareness so you can leverage some of those 10 billion daily GIF impressions.
- Create a GIF Brand Channel.
- Target the Right Keywords.
- Create Your GIFs.
- Track Your GIPHY Marketing Performance.
How do you use GIFs for marketing?
Here are 15 ways to use GIFs in your marketing.
- Use GIFs to Show Your Brand’s Personality.
- Use GIFs to Show Off Your Products.
- Use GIFs to Show Users How to Do Something.
- Use GIFs to Thank Your Customers.
- Use GIFs as a Mini Presentation.
- Use GIFs for Storytelling.
- Use GIFS as Ads.
- Use GIFs to Animate Your Data.
Are GIFs good for marketing?
GIFs are popular with marketers because they are good at getting people to engage. They are, essentially, a hook that overcomes our resistance and makes something stand out. It’s tough, these days, getting something to stand out enough so that people will engage with it.
Why brands should use GIFs?
GIFs Create Compelling Ads for Your Product or Events The reason being is that they can display your products better and they are a great way to grab the attention of your audiences and lure them into making purchases. Doing so allows your target audience to take a closer look at your product.
How do you use Giphy brands?
Apply for a Brand or Artist account using our application form located here! You must Log In or Create a new GIPHY account and upload at least 5 GIFs or Stickers to proceed. Make sure you created or own your uploads, and that they accurately reflect how you intend to use your Brand or Artist account.
How do you source GIFs?
GIFs that keep on giffing: 9 places to find the best GIFs
- Reaction GIFs.
How do I make a GIF for my business?
If you want to create basic GIFs for your business, simply and quickly, Giphy might be the right GIF creating tool for you. You can add multiple images to create a GIF slideshow or trim your video into a GIF and then add captions or stickers to create a fun animated GIF for your business.
How do you use social media for GIFs?
How to Post Animated GIFs on Social Media Networks
- Facebook. Facebook does not support uploading a GIF directly but you can upload it to a site like Giphy, Screencast.com, your website, or blog and paste the URL into your Facebook post (make sure the URL ends in.
Are GIFs engaging?
In fact, according to a survey published in Time, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings better than words. And that makes them a powerful strategy for companies that want to connect and engage with their target audience online.
Are GIFs still relevant?
Even though GIFs have been around for a long time since the early days of the internet, its popularity has only surged in recent years into the mainstream spotlight, thanks to the adoption of fast-speed internet, the increasing use of messaging apps, as well as the spread of meme culture.
How do GIFs affect our digital conversations?
Experts say that GIFs have become ubiquitous not simply because they’re entertaining, but because they help us express ourselves. But GIFs are emojis 2.0. Because they involve movement, and often real people, they can add more nuance and emotion to our digital conversations than emojis can.
What is a GIF on social media?
GIF, which stands for graphic interchange format, is a file which supports static and animated images. They can be snippets of a movie or show or something that you make yourself. They are soundless videos that usually loop and last for a few seconds.
Is it hard to get verified on GIPHY?
While you are required to go through a somewhat difficult approval process giphy brand accounts are completely free.
Do GIPHY artists get paid?
We’re not profiting off anyone anywhere. We have no income, except from some scattered advertisers, who we ask to pay artists to create the content they use to advertise on GIPHY.
12 reasons for brands to use GIFs in content marketing
GIFs are nothing new, but their use is now more common than it has been in recent years. Discover why businesses should use them into their content marketing strategies. Originally developed by Steve Wilhite of CompuServe in 1987 as a novel way to exhibit moving images, GIF (Graphics Interchange Format) is an abbreviation for Graphics Interchange Format. The GIF was swiftly adopted by the internet, and the fact that it is still relevant after 29 years demonstrates its importance in the digital world.
1. They’re easy to consume
GIFs are nothing new, but their use is becoming increasingly popular. Here’s why organizations should consider incorporating them into their content marketing plan. A new approach to exhibit a moving image was invented in 1987 by Steve Wilhite of CompuServe in the form of GIF, which is an abbreviation for Graphics Interchange Format (also known as GIF). The GIF was swiftly adopted by the internet, and the fact that it is still relevant after 29 years demonstrates its importance in the world of online design and development.
2. Appealing, but also effective
GIFs are not only visually beautiful, but they are also successful in that they aid to reinforce a brand’s message via the use of visual material. It has been noticed that individuals only recall 20% of the content they read when it is not accompanied by pictures, which serves as a reminder once more of why visual power is more vital than ever. In an era where marketers strive to combine content efforts with return on investment, animated GIFs may serve as the ideal call-to-action, encouraging users to pay attention to a brand’s message and taking the desired action.
3. Better than images, but cheaper than video
When it comes to content marketing, brands have embraced the notion of employing animated GIFs since they are not only more visually attractive than photographs, but they are also less expensive (and easier to develop) when compared to videos. According to some estimates, visual material will account for 84 percent of all communication by 2018, making any sort of visual content that might assist a company in discovering its identity more than welcome. Source
4. They speak the internet’s language
GIFs have always been a part of internet culture, from its inception to the present day, and despite the evolution of content and communication through time, companies may still benefit from keeping up with the times. Is every animated gif equally powerful? Do you know which GIF is appropriate for each situation? Source
5. GIFs are mobile-friendly
Given that GIFs are only a few seconds long, their file size is substantially lower than that of movies, and the uploading procedure is significantly faster, while the auto loop feature boosts the efficacy of a brand’s message. Furthermore, their incorporation into the most popular social media platforms has helped to their resurgence as well as the greater visibility they have lately received.
As a result of a cooperation with Giphy, Twitter has even developed its own GIF keyboard, making the use of GIFs even more accessible. The animated GIFs are on their way! Get ready to find and send GIFs in Tweets and Direct Messages: The Twitter (@twitter) account posted this on February 17, 2016.
6. Hooking users
Visual material has a tendency to appeal to the emotions of the viewer, resulting in a variety of emotions that boost the chance of success. The temptation to share a GIF is immediate, which is valuable in a time when maintaining attention is more difficult than ever. “A picture is worth a thousand words,” says Alex Chung, CEO of Giphy, but “since the typical GIF has sixty frames, they’re capable of expressing 60,000 words, which is the same amount of information as an average novel,” he says.
7. Multi-platform use
GIFs may be used on a variety of social media sites, the most popular of which being Facebook, Twitter, and Tumblr. As a result, a brand can utilize them on all of these platforms in the manner that is most appropriate for them. Despite the fact that individuals behave differently on each social media site, GIFs continue to be popular across all of them, even though it is not required to disseminate the same material across all of your platforms.
8. Telling a story
Storytelling can be extremely useful in a business’s content strategy because it allows the brand to develop a more real relationship with its audience. Visual material, and GIFs in particular, may be an important component of the tale. As a result, GIFs can be utilized as a wonderful middle ground between a picture and a video, and Disney has mastered the usage of GIFs on Tumblr, which explains why the company is not only the most popular brand on Tumblr, but also has the most engaged fans. Source The usage of GIFs on Tumblr and other social media platforms is a favorite of Buzzfeed, which aims to let readers skim through stories as quickly as possible while simultaneously capturing their attention and creating an outline of their real content.
9. Promotion becomes more interesting
People are becoming less susceptible to traditional advertising, and firms are attempting to attract their attention by utilizing their ingenuity. Animated GIFs (GIFs) may be used in social media or email marketing to teach an audience about a new product in a more engaging and appealing way, in only a few seconds. They are a quick and easy approach to inform an audience about a new product. Examples include Nintendo’s announcement of their relationship with Vans on Tumblr, which was perfectly summarized by this GIF.
10. Engage with the audience
GIFs have been adopted as a new mode of communication among users, with an animated image portraying the precise emotion that the user wishes to convey in each individual scenario. Brands have jumped on board this trend in order to demonstrate that they understand what their target audiences want, and Twitter has played a big role in this development. Counting down the minutes before the first Oreocookie of the new year is served. Wishing you a fantastic 2016! pic.twitter.com/WDqMzVRS9d — Oreo Cookie (@Oreo) on Twitter 30th of December, 2015 Many businesses, from Buffer to Oreo, utilize GIFs to communicate with their followers, and the variety of available stocks helps them select the ideal GIF for any occasion.
They may also develop their own GIFs, asSouthwest Airlinesdid, in order to wish their fans a happy birthday. @TheNameIsCasie Casie, have a wonderful birthday! Enjoy a complimentary drink on us! JBpic.twitter.com/YVQOBpAxkv On May 11, 2016, Southwest Airlines (@SouthwestAir) tweeted:
11. Thinking differently with content
As a new method of communication among users, animated GIFs have been developed that depict the precise emotion that each individual want to communicate. Brands have jumped on board this trend in order to demonstrate that they understand what their target audiences want, and Twitter has played a key role in it. As the days tick by till the first Oreocookie of the year. Merry Christmas and Happy New Year! pic.twitter.com/WDqMzVRS9d @Oreo Cookie (On Twitter: @Oreo Cookie). on the 30th of December in the year 2015.
They may even develop their own GIFs, asSouthwest Airlinesdid, in order to wish their followers a happy birthday on their followers’ behalf.
Please have a complimentary beverage on our behalf!
12. Abundance of stock
Even if a company is unable to produce its own GIFs, there is a vast library of options available to pick the perfect one for any given situation, which is noteworthy. Despite the fact that Coca Cola may prefer to develop its own GIFs, or even encourage users to be creative, many businesses value GIF stock libraries such as Giphy, Imgur, GifBin, and several others (not to mention Tumblr). Source According to Giphy, there are presently around 150 million original GIFs available, and the New York Times attempted to compile a list of the amount of GIFs available on the most major social networks, which resulted in the following:
- Every day, more than 23 million GIFs are uploaded to Tumblr. Every day, five million GIFs are sent and received over Facebook Messenger. Every month, more than two million GIF conversations take place on Slack.
GIFs in email marketing
It is not new to use animated GIFs in email marketing campaigns, as they have shown to be effective in capturing readers’ attention by adding an additional layer of movement that gives more options than a still picture. the image’s source Several companies, including American Appareland, GIF graphics are used by ShoeDazzle to highlight their items, and Dell experienced remarkable results from its first GIF-centered email campaign, as evaluated by the metrics:
- Increases in open rate (6 percent), click rate (42% rise), conversion rate (103 percent increase), and revenue (109 percent increase) have all been observed in recent years.
GIFs in outdoor advertising
GIFs may even be utilized in outdoor advertising, as demonstrated by Netflix and Ogilvy Paris, who came up with the concept after deciding to develop 100 distinct GIFs to promote the service’s introduction in France. Image courtesy of Shutterstock
Tips to consider
It is critical to employ GIFs effectively in a brand’s content marketing strategy after doing an analysis of the audience’s behavior. GIFs are not miraculously effective in content marketing strategies. Just as your company begins to embrace the GIF movement, keep in mind the following:
- Don’t overdo it with them. Always make an effort to determine where they came from. As a brand, avoid communicating using animated GIFs. They should only be used in context (don’t strive too hard to be cool)
And finally, GIF or JIF?
There is a great deal of controversy about how to pronounce GIF and whether we should pronounce it with a soft “G” (as in “gin”) or a hard “G” (as in “graphics.”) Contrary to popular belief, Steve Wilhite, the developer of GIF, has emphasized that the right pronunciation is with a soft “G,” with the name derived from a popular American peanut butter brand, Jif, according to Wikimedia Commons. Source
Branded Gifs: How To Make Gifs That Make Your Brand Stand Out
When it comes to creating branded GIFs, you’ve come to the perfect spot because we’ll teach you how to create GIFs that stand out in a crowd in this post. GIFs (Graphics Interchange Format) are a popular way to communicate on social media. And even better, there are several unexplored options for Brands to utilize them in a number of ways — enter branded animated GIFs! In this post, we introduced you to our fantastic GIF Maker and discussed some creative methods for you to include GIFs into your marketing campaigns.
Branded GIFs are enormous.
As stated before in this essay, when we talk about branded GIFs, we don’t imply that you have to plaster your GIFs in logos and branding features.
To give your GIFs your own unique flair, all you need is a good sense of humor.
How to Make GIFs that Work for your Brand (6 Ways to Share Branded GIFs)
Take a look at all of the different ways you can use Branded GIFs to display your brand, interact with your target audience, and increase brand recognition. Let’s get started! Moreover, in this essay, we are delivering a double-whammy blow. We’re going to show you six different methods to use Branded GIFs, as well as step-by-step examples of how we developed them. Learn how by watching the videos and looking at the screenshots!
1.Use Branded GIFs in your replies on Twitter.
Twitter is all about conversation, and there is no better way to add some zing to a conversation than by using branded GIFs to get people talking. Brands that use animated GIFs tend to attract a lot of attention, and if you create your own custom animated GIFs, you’ll stand out even more. There aren’t many businesses doing it successfully, and your audience will appreciate your originality! Listed below are two examples of the branded GIFs we have created at Easil to respond to retweets on the social media platform Twitter.
Having your own branded GIFs can save you time when responding to messages and also allow you to express your personality.
People enjoy receiving customized GIFs, especially on social media platforms such as Twitter and Facebook.
How to Make GIFs like this:
Isn’t it great fun?! Okay, now that you’ve seen the many types of branded GIFs that can be generated, let’s have a look at how we created them in this video so that you can do the same for your company:
2. Post Branded GIFs on Facebook
It’s a no-brainer to use branded GIFs on social media platforms like Facebook. Just take a look at all of the many ways you can utilize GIFs on Facebook to realize that there is plenty of space for innovation on your part as a company! The most often used methods are as follows:
- It’s a no-brainer to use branded GIFs on social media. Consider how many different ways you can utilize GIFs on Facebook to realize that there is plenty of space for innovation on your part as a company. The most often used methods are as follows.
We propose that you utilize a combination of the two, but start with the easiest method of incorporating GIFs into your Facebook posts — in your comments. In response to comments from your audience/customers on your content, respond using animated GIFs! It’s an excellent method to express your individuality. And, as we previously discussed with Twitter, creating a collection of branded GIFs is a wise decision since you can use them to solicit feedback and respond to comments on your Facebook page.
Make your message simple and to the point, as being succinct works best when combined with a GIF.
Here’s an example of a branded GIF we created for use in Facebook comments: HOT TIP: Keep a running track of all the comments you write on Facebook postings on a regular basis, such as “Thanks for Sharing” or “We’re so delighted you enjoyed the post.” It’s then possible to take those often received responses to make animated GIFs that communicate the same thing.
How to Make GIFs like this:
Here’s how we came up with the GIF you see above:
- Easil allows you to design your layout. For this one, we really started with the end screen first and worked our way backwards
- Make five copies of the page, or five animation slides, to make a total of five pages. Prior to reaching the final, we deleted an element from each page before shrinking the heart to a proportion smaller than the hands, starting with the first screen and progressing to the last. The text components on the left side should remain static. We utilized the rapid animation setting to create a GIF for download.
Adding Branded GIFs to Facebook
Using Easil, create a design for your page. It was really the last screen that we started with for this one and worked our way backwards; Make five copies of the page, or five animation slides, for a total of five pages. Prior to reaching the final, we deleted an element from each page before shrinking the heart to a proportion smaller than the hands, starting with the first page. Ensure that the text components on the left side remain in place. We used the rapid animation setting to create a GIF to download.
- On Facebook Pages, you may use animated GIFs in your status updates. You can’t just drag a GIF into a document as you can a photo or a movie. First and foremost, in order to post your GIF on your Facebook Page’s newsfeed, you must convert it into a movie or video file type. To update your status, just click on the text field below your text field and then select from the list of alternatives that appears below your text field. Photo/Video may be found by searching for it and selecting it
- Then post your converted GIF as a video. How to Include a GIF in a Status Update in a Facebook Group- Groups operate in a somewhat different way than Pages. In accordance with Pages, you can include a converted GIF (in video format) in your post. However, you may post any GIF from Giphy as well. Because Facebook has a partnership with Giphy, there are hundreds (if not millions) of GIFs to pick from. Simply click to create a status update, select GIF from the drop-down box, and then input your search criteria into Giphy to discover the GIF you want to share with your friends. Take your pick, add some text/description to your post, and then share it with the group. Then watch as everyone else responds with GIFs as well
- Including a GIF in a comment is a unique and interesting function. On order to post a comment GIF natively in Facebook, you must first post a remark as you would usually. Then seek for the GIF symbol, which may be found on the right hand side of the comment box. Click to see the GIF search, then type in your keywords to locate the GIF you’re looking for using the Giphy search engine. To add a GIF comment, simply click here. A link to a GIF from sites such as Imgur or Giphy can also be included. The GIF will appear in the comments as an animation when it is uploaded. It’s simply that it’s not built into Facebook. If you like, you may post videos of your own customized Branded GIFs in the comments section.
EzGif, for example, allows you to convert your GIF into video format in seconds. Visit this page to learn more about the tool.
3Use Branded GIFs in Messenger Apps:WhatsApp, Facebook Messenger or Slack
Facebook just announced that over 13 billion GIFs were sent in the last year, according to its statistics (and growing, no doubt). GIFS appear to be here to stay for the foreseeable future. Even more amazing, on New Year’s Day 2017, 400 million GIFs were sent out to celebrate the occasion! A brilliant method to humanize your interactions with customers is to create Branded GIFs that your employees can utilize WITH consumers. We all like a good laugh (and believe us when we say that when there are technical difficulties, this may really assist to lighten the tone of the chat!).
- In addition, if you have a lively team, you might want to consider creating and sharing your own GIFs for team interactions.
- You might use them to draw attention to the daily or weekly objective that you have set for yourself.
- It has a positive impact on team spirit!
- It will be a hit with your Facebook customers: The fact that it can be customized to be unique to your brand distinguishes it from any other GIF available on the market.
How to Make GIFs like this:
Want to make your own animated GIFs using Easil’s GIF Maker? Here’s how we went about it:
- Make a plan for your GIF ‘Story.’ We had three main messages in this story: Thank you, Chat Soon, and the importance of the Brand. We used minimal typography to build the three discrete screens, so that they would stand out in a fast-moving GIF
- And There were a total of six screens or slides in all since we replicated each one of the images. We’re now ready to start working on the final GIF. There you have it! We went out and found some very interesting old photographs, which we then placed in various locations on the second, fourth, and sixth displays. Download as a GIF at a medium download speed
HOT TIP: In Easil, we made the shadows of the individuals by duplicating the layer, applying a blur, and then offsetting behind the photos and text in the document. You may now proceed to generate a GIF for use on messenger or Whatsapp. Customer Service Bots may also be customized using animated GIFs. When automated exchanges are innovative and enjoyable, they are far more effective. Take use of the fact that Messenger, in particular, is designed for GIF chats.
4Add some GIF Personality to your ChatBot
Chat Bots are becoming increasingly popular among organizations, but the trick is to make them enjoyable and approachable.
GIFs may be used into the conversation sequence to provide variety, make it more entertaining, and even help to soothe your agitated consumers. Here are a couple of pointers:
- Produce captions and images that are amusing and cheerful, and that pique the interest of those who engage with your bot by making them curious about ‘What’s next?’ Because it is your private channel that customers are communicating with you on, you may incorporate your branding into your ChatBot GIFs. Make it one-of-a-kind and unforgettable! GIFs featuring cutouts of team members and subtitles should be created. even sincere apologies
Here’s an example of a GIF created by a ChatBot: People will be more receptive to the Chatbot if it can exhibit emotion – therefore make your messages and GIFs amusing and human-like by include some human characteristics. They are aware that it is a Chatbot, so let them to have some fun with it! HOT TIP: Be upfront about the fact that your bot is a bot! This is something you can have a lot of fun with. Consider giving the computer a character name, or even a real-life image of a real-life team member who could be able to bestuck the computer!
Customers will relate to your bot if it expresses emotion and delivers a few jokes, and they will love the experience!
5Add GIFs to your Instagram Stories
Instagram Stories may have GIFs uploaded to them in three different ways:
- Adding a GIF (or a GIF that has been converted into a video) to your Instagram Story is simple. In video format, this will behave similarly to a GIF. To plan and produce your Instagram story, you may either use a free videoGIF-to-video converteron the internet or an excellent program likePlanoly. The GIF you upload to Planoly is instantly converted to the video format supported by Instagram when you share from Planoly. Stickers may be added to Instagram Stories using the platform. One of Instagram’s most popular (and often utilized) features is the ability to add GIF Stickers to your Instagram Stories – which is really fantastic
- You can also upload GIFs to the Instagram Grid/Newsfeed. GIFs may be used in your traditional Instagram feed as well. A video file will need to be created from the GIF image once again. Alternatively, if you are usingPlanoly to organize your feed, you may post a GIF to Planoly and, while in the process of publishing it to Instagram, it will suddenly change to a video format. All of this occurs without your involvement
- You are completely passive.
The ability to immediately upload a GIF (or a GIF that has been converted into a video) to your Instagram Story. If you put this in video format, it will behave like a GIF. You may either utilize a free videoGIF-to-video converteron the internet, or you can use a fantastic application likePlanoly to plan and produce your Instagram story from start to finish! The GIF you upload to Planoly is instantly converted to the video format approved by Instagram when you post from the platform. In Instagram Stories, you may use stickers to decorate your posts.
GIFs are also welcome on your traditional Instagram feed.
You can also use a GIF to arrange your Instagram feed if you are using Planoly to do so.
All of this occurs without your involvement; you have no control.
6.Start a GIPHY Channel so you can easily share links
Now that you’ve seen the most popular ways to share GIFs (as well as how to create GIFs), you should think about creating a Giphy channel to share your creations with the rest of the world. Giphy features the largest search engine and library of animated GIFs in the world. Anyone may launch a channel on Giphy, and it is completely free. Here’s everything you’ll need to know to get things started. And here are the Easil Brand Channels we’ve created thus far: if you’ve generated animated GIF comments, it’s possible that your audience may wish to make use of them as well!
HOT TIP: It’s typically preferable to upload GIFs that aren’t branded or are just faintly labeled to Giphy.
You may even apply for a Brand Channel on Giphy if you want to take things a step further.
It’s the most effective method of increasing the number of people who see your GIFs and your brand.
Although the selection criteria are not entirely apparent, the application form may be found here. In order for the Giphy team to be able to observe the style of your GIF productions, it is recommended that you already have a channel set up with a few GIFs posted to it. Wishing you the best of luck!
What do you think?
Following your exploration of the most popular methods of sharing GIFs (as well as how to create GIFs), you should consider creating a Giphy channel to share your creations with the rest of the world. Giphy is the largest search engine and repository for animated GIFs in the world. Creating a Giphy channel is free and open to anybody. Here’s everything you’ll need to know to get going. And here’s what we’ve learned about theEasil Brand thus far: if you’ve made animated GIF comments, it’s possible that your target audience may wish to make use of them as well.
- TAKE ADVICE: It is typically preferable to upload GIFs that are not or are just marginally brandable.
- You may even apply for a Brand Channel on Giphy if you want to take it a step further.
- More eyes on your GIFs and on your brand is the most effective approach to increase exposure.
- We recommend that you already have a channel set up with a few GIFs published so that the Giphy staff can have a sense of the style of your GIF creations before you start creating them.
5 Reasons GIF’s Rock at Marketing Your Business on Social Media
Because of people’s short attention spans, as previously said, short, concise, and visually appealing messages are more likely to be remembered by audiences than extensive detailed texts. Only 28 percent of the total words published online are read by regular users, according to many surveys. This is true even if people expressly visit a website in quest of specific information. The majority of individuals, even if they are interested in the content, prefer to skim over the information in order to acquire the essential points of the article or blog post.
In addition, GIFs are more likely to keep consumers’ attention for a longer amount of time, which should be sufficient time to convey your message effectively.
3. GIF Animation Shows Your Brand Personality
Animated content is an excellent approach to communicate to your audience who you are as a company and what your brand’s personality is. Frequently, businesses employ outdated, overdone, and overplayed marketing strategies. Including a fresh flare demonstrates how much you care about your audience and how ready you are to attempt something different. GIFs are expressive and a terrific method to communicate in a unique and creative way with your audience. Furthermore, they are engaging and help you to engage with your customers on an emotional level, bringing life to your brand.
- It is no longer necessary to consider your brand to be merely another automated machine that simply follows directions and does the same actions over and again.
- Additionally, the element of playfulness connected with GIFs encourages your audience to stay with you for a longer amount of time when they find the dialogue to be relevant to their lives or interests.
- A good tale may be told using photos, which can then be shared on social media sites to promote further participation in the campaign.
- With GIFs, your company has the freedom to use animation to complement your brand campaigns and establish a brand image for your company.
- It is critical that while you are attempting to appear innovative, you do not forget to refer to your style guide, which will assist you in improving your brand image.
Remember to keep the proper typefaces, colors, photos, and logo in place, and to present the exact image you want to project for your company or business.
4. GIFs are Great for Story Telling
Animated GIFs (GIFs) are a simple and efficient way to communicate on social media sites such as Instagram, as previously described. GIFs are more easily consumed by people than other forms, and they are entertaining for consumers to utilize. Additionally, animated GIFs are an exciting and amusing choice for organizations looking to express their story in a more engaging way. The use of GIFs reduces the amount of time it takes to transmit your message to a group, and the human factor in them makes them more easily digestible.
For example, go to Instagram and search for the brandElemisin the GIF area.
You’ll discover GIFs that Elemis and Flying V Group collaborated on to advertise Elemis’s new product line, which you can view below.
GIF Marketing: How To Use Animations In Your Ads
Have you been baffled by shrinking attention spans, overcrowding of material, and the ongoing battle for space on the internet in recent years? Are you always pondering how to attract the attention of your target audience? Do you want to know the key to creating a viral advertisement that appeals to everyone from Generation Z to millennials? Let me ask you a question first: when you SMS someone, do you simply reply “okay” or do you respond with a GIF or sticker? Your Instagram stories are they stand-alone pieces of content?
- Do you think you’ve figured out what the secret code is now?
- And keep in mind that your consumers are also people.
- GIFs and other animated material, such as GIFs, have demonstrated remarkable effects for businesses when used in their marketing efforts.
- As seen by this, clients can never have too many GIFs and animated material in their life or in their advertising content.
- Does the use of GIFs and animated material in marketing represent merely another internet craze, or does the rationale for their use have any merit?
- In order to understand how to use GIFs to elevate your commercials, let’s first examine what it is about them that makes them so effective in the first place.
The power of Animated ContentGIF Marketing
Have you been baffled by diminishing attention spans, overcrowding of material, and the ongoing battle for space on the internet? You may be wondering how to attract your target audience’s attention on a consistent basis. What if you could figure out the secret behind the creation of a viral advertisement that everyone from Generation Z to millennials loves? If you text a buddy and they say alright, do you respond with a GIF or sticker, we’d like to get your thoughts on this before we answer.
- You could also use stickers or GIFs to give them a little more personality.
- Marketing is the art of communicating your message to your clientele in their chosen language.
- Like you, they engage in conversation with and interact with their peers in the same manner that you do.
- CTR rates, engagement rates, and open rates all increase when they are used.
- GIFs, on the other hand, are unique in several ways.
There are several compelling arguments why why experts feel that the latter is the case. In order to better understand how to use GIFs in your commercials, let’s first look at what makes them so effective in the first place.
Easy to consume
It’s been dubbed the “creative economy” or “the content production boom.” In any case, the internet is presently overflowing with material, forcing you to compete for your customers’ attention.Bite-sized, entertaining, engaging, and educational content appears to be the winning recipe across platforms today, according to recent research. GIFs are an excellent match for this. They cause the scrolling thumb to come to a complete halt – just enough to attract attention and validate without taking up too much space.GIFs are the ideal content format for internet users who struggle to pay attention.
A bridge between image and video
Photos are a thing of the past, and making films might take more time than you have available. To prepare and to enjoy. GIFs are a great way to bridge the gap between visuals and video. When your material need more than a static image, but less than a movie, you should consider using animation. Content such as client comments, product unveilings, and brief demos are included. Often, action speaks louder than words and, in some cases, even visuals. Animated GIF material provides you with just that.
But is it really essential to create a video when all you need is a basic animation?
Perfect for on-the-move customers
Always assume that your consumer is preoccupied and that they are skimming through your information with their attention diverted to something else. Consequently, how do you communicate information to them without being forceful in demanding their attention? This is a tight line to walk, but it is necessary. Not everyone will take the time to read your caption or watch your video, and that’s okay. GIFs are ideal for this particular client demographic. It’s short, participatory, and memorable at the same time.
” Making Viral GoContent” blog post explained how lowering the barrier associated with sharing your content is critical to spreading brand recognition and becoming a talked-about brand in your industry. Are you wanting to produce content for your company that is simple to share? GIFs are a good choice. GIFs elicit a response from your consumers — a chuckle, interest, or awe – and encourage them to share it with their friends and social media followers. GIFs may be used in comments, chats, blog posts, and even emails, among other places.
GIF in Ads: Use Cases + Best Practices
Using the Graphics Interchange Format (GIF), or Graphics Interchange File Format, to boost the performance of your content is arguably one of the most effective techniques you can utilize. But, are they restricted to only some social media threads? No, not at all. Large corporations and top marketing firms have tried using GIF marketing in their advertisements and have seen a significant increase in response. As a result, GIF marketing serves a purpose more than simply making your business appear more approachable and personable.
You must be asking, what are GIF advertisements? What are they and how do they work? Are there any examples? Don’t be concerned. To make your GIF experiment in ads a piece of cake, we’ve assembled all of the top use cases and best practices for you to reference. Let’s get this party started.
GIF Marketing: Social Media Ads
If you look at the performance of advertising across platforms such as Facebook, Instagram, Twitter, Snapchat, and YouTube, you will see that it is becoming increasingly difficult to generate high click-through rates (click-through rates). Because of its compelling and narrative nature, video material has generally outperformed other types of content. Customers are more likely to watch shorter films, and they are more likely to watch them all the way through. Unlike videos, which can take a long time to produce, GIFs can be created in a short amount of time.
GIFs are also versatile and can showcase a range of ideas in Digital Marketing ads such as:
- Unveiling a new product for the first time
- Informing customers of future sales discounts and special offers
- It is possible to repurpose print or text-based material without having to invest time and resources in designing a new design – simply make the text animated. Creating excitement about an event by animating facts such as the location, participants, date, and time
- When creating GIF-based advertisements, you must keep the text to a minimum and concentrate on the graphics. Social media is a very visual medium, and the more graphics you have, the greater the likelihood that people will click on your ad. Creating the appropriate impression on your consumers begins with high-quality photos and animations that are well-designed. You don’t want people to make a snap judgment based on a single negative image, do you? Keep it basic so that the transitions and effects do not detract from the content being communicated.
The appropriate file extension and resolution are critical for creating a GIF that is compatible with all platforms. Kimp Tip: You require high-quality and universal compatibility without compromising the message’s integrity. Concentrate on the call-to-action and collaborate with your design team to get a succinct outcome. Making a 10-second GIF with the perfect animation might take far more time than you have available. And sometimes a generic GIF just won’t do — especially for a high-profile advertisement.
Regarding design teams, at Kimp we provide basic GIF animations (e.g., 3 second animated text or flashing buttons) as a part of our unlimited graphic design subscription,Kimp Graphics (which includes limitless graphic design).
Do you require more complicated GIFs and animations?
Alternatively, withKimp Graphics+Video, you can have the best of both worlds.
GIF Marketing: Newsletter Ads
All of your advertising efforts are amplified by your email list and email marketing. Newsletters allow you to communicate with a group of clients who are familiar with you and are interested in what you have to say. In part, this explains why email marketing has one of the greatest conversion rates of any marketing medium. As a result, there is no time for a half-hearted attempt. In this environment, you must always put your best foot forward. All of this provides a compelling case for include animated GIFs in your email newsletters when marketing to your email list.
Animated GIFs are quick to load and generate excitement in the subscriber, encouraging them to give you a few additional seconds of their time.
With GIFs’ versatility, you can use them to:
- Showcase GIFs can be used to promote your product line. Announce a sale with exclusive discounts and offers only available to subscribers
- Using animation, demonstrate how a product is used. This is quite popular for items in the leisure and technology sectors. Animate a call-to-action (CTA), such as “click here,” “purchase now,” or “tap to reveal.” Your click rate will increase as a result, and your consumer will be one step closer to converting.
But, there are some things to remember when you use GIFs for newsletter advertising:
- First and foremost, the size of the GIF is quite important. A huge GIF file may have the highest resolution, but it will take a long time to open
- With care, place the GIF in the center of the design. One of the most effective strategies is to begin with a GIF to draw the reader in and include another at the conclusion to keep their interest. Make sure that if you include a GIF ad, that the design is mobile-friendly because the majority of individuals check emails on their mobile devices rather than their desktop computers.
Kimp An excessive number of animated GIFs might detract from the appeal of your newsletter and drown out the message. Keep it to one GIF that is both relevant and well-designed to minimize crowding difficulties.
A large number of GIFs in an email, or a GIF of the incorrect size, can cause your email to be routed to the Spam folder. To ensure that your GIF displays correctly, double-check its size and resolution before sending it out in a few test emails to ensure that it displays correctly.
GIF Marketing: Website Banner Ads
Now, we all know that banner advertisements are one of the most traditional kinds of advertising in the modern age. They have been tried, tested, and proven. It’s also no surprise that the usage of animated GIFs in banner advertisements dates back to the 1980s as well. Launching advertisements on websites is an excellent approach to engage with your target audience, but the question is how to convince people to click on these advertisements. People are leaving online pages at a quicker rate than Flash himself, making it increasingly difficult to catch their attention with a banner advertisement.
Following these recommended practices can help you increase your click-through rates on GIF-based content:
- Websites nowadays are a recipe for sensory overload in terms of what users are exposed to. Try not to overcomplicate things and keep your animations to a bare minimum in order to get a beautiful impact. Make use of animation to make the CTA obvious and clickable by directing its energy there. Any banner ad’s goal is to encourage people to click on it, therefore utilize the GIF to accomplish this. Find a size that is suitable with common banner styles in order to minimize the expense of redesigning
Kimp Tips: When clients identify a brand, the effectiveness of banner advertisements is increased significantly. Utilize the power of brand memory by including your company’s color, design, and images into the GIFs you create.
GIF Marketing: Outdoor Digital Ads
Isn’t this one intriguing, to say the least? Is it possible for GIFs to have an impact outside of the internet and your mobile screens? Yes, it is correct. Because digital billboards are rapidly replacing traditional billboards, it is imperative that you change your advertising as well. While digital billboards enable you to utilize photos and videos for your adverts, GIFs are more engaging, less expensive, more eye-catching, and less difficult to generate than videos are to create. It is also ideal for people who are waiting at traffic lights, on the bus, or on the train to digest information rather than long-form advertisements.
Kimp Tip: A GIF billboard is an excellent tool for increasing brand recognition since it reaches a larger local audience and has a greater conversion rate.
Download or Create GIFs: What works best for your business?
Okay, now you understand why animated GIFs are necessary and how to make the most of them for your company’s benefit. However, there is still the issue of the abigger difficulty to address. With billions of GIFs available on the internet, you may easily choose and download a GIF that is appropriate for your needs from one of the numerous free GIF websites. It is simple to get one that is appropriate for the atmosphere, tone, and audience that you are attempting to reach. Is it, however, the best option for your advertising campaigns?
Additionally, a one-of-a-kind brand experience.
The purpose of GIF marketing is more complex.
If you want to develop trust and maximize your brand’s worth in the market, pre-made GIF animations are not the best option. Custom-made GIFs provide a number of advantages, including the following:
- The possibility to infuse the company’s branding principles and aesthetic into them
- Creating one-of-a-kind and exclusive material that may be used commercially without triggering copyright issues
- Making a unique and distinct advertising persona for yourself among customers
If you want to stand out from the crowd and get the attention of a busy user, custom-made GIFs are the greatest option available to you.
Kimp – Custom-made and Stylish GIFs for your Brand
The amount of expertise and effort required to create high-quality, elegant, and on-point GIFs is frequently underestimated by marketers. As a brand, you are constantly striving to provide your customers with the greatest content possible. And advertising are sometimes found at the very top of the pyramid. As a result, it just goes to demonstrate that a competent design team is required to bring out the best in every GIF-based advertisement. When you want to provide something that is lighter, more entertaining, and more creative than a video, GIFs are the perfect solution.
We take great delight in collaborating with you to ensure the success of every marketing effort.
You’ll get to work with a dedicated design team at an unbeatable price when you join up for one of our flat-rate design subscriptions.
4 Fun Ways Instagram Gifs Help to Increase Sales & Engagement
Images in motion (gifs) have firmly established themselves on our screens and as crucial content marketing tools for both B2C and B2B firms. We can’t get enough of GIFs, to be honest. They are able to properly represent what we are feeling, what we would like to say, and what we adore in only a few frames. courtesy of GIPHY According to a Web Technology Survey, GIFs are used on around 22.7 percent of all websites. They also discovered that Facebook was the platform with the largest use of GIFs in the globe, which leads us to believe that Instagram will follow suit and join the list of platforms that are controlled by GIFs by the year 2020 and maybe beyond.
After all, Instagram has been using GIFs as part of its Instagram Story function for quite some time.
The trend of communicating with customers through engaging, relevant, and viral content has caught on with brands, which has resulted in the creation of videos, memes, and now GIFs.
Using GIFs correctly or developing your own GIFs allows you to harness the power of GIF culture on Instagram, whether it’s in your feed or stories.
1. Use GIFs on Instagram as Call to Actions (CTAs)
GIFs are increasingly being used by brands on Instagram to draw attention to CTAs (call to actions), and why not? Just think about how many of us have gone through our newsfeed and swiped over hundreds of posts. Generally speaking, humans have short attention spans, and we forget even the most fundamental of facts if we don’t have the support of bright colors and animated GIFs indicating activities we need to execute, such as (Swipe up!). Instagramnow has hundreds of call-to-actions (CTAs) that you can use to draw the attention of your audience to your stories.
If you’re interested in learning more about the business aspects that Instagram Stories has to offer, check out Later’s The Ultimate Guide to Instagram Stories for Business for more information.
2. Use GIF’s for Creatively Product Display on Instagram
In addition to being used in stories, you may make your own GIFs and use them to spice up your content, provide followers with a fresh experience, or embody the essence of your company, for example. Instagram material is always changing, and if you’re a creator, it’s easy to become bored with the same old content you see all the time on the platform. Instead, include animated GIFs into your Instagram feed to liven up your posts and present your items in a more unique manner. Because GIFs are ideal for announcing new products or increasing sales, come up with something creative that will keep your followers from scrolling past.
- It’s adorable!
- Maintaining a healthy balance between creativity and sales allows you to get the most out of your time.
- The finest GIFs have little to no text, and instead are focused on a certain product or action to demonstrate.
- As part of the debut of their new Iced Coconut Milk, they created a GIF to swiftly demonstrate the two tastes that were available with their Iced Coconut Milk.
- Using a combination of GIFs and memes (yeah, that is a thing; you just didn’t realize it) may take things to the next level.
3. Increase Engagement on Instagram with GIF’s
In addition to being used in stories, you may make your own GIFs and use them to spice up your content, provide followers with a fresh experience, or embody the essence of your company, among other things. Instagram material is always changing, and if you’re a creator, it’s easy to become bored with the same old stuff. GIFs, on the other hand, may be used to liven up your Instagram feed and to present your items in a unique and creative manner. Because GIFs are ideal for announcing new products or increasing sales, come up with something creative that will prevent your followers from swiping past it.
GIFs with your goods are most effective when they encapsulate lifestyle and humorous content that is readily understood and appreciated by your target audience.
The sales pitch and specifics should be kept in the subtitles, and the GIF should provide all of the bling.
To give you an example, Starbucks is well recognized for using animated GIFs to promote new beverages on their social media channels.
This is a short and lovely piece of writing (literally). Using a combination of GIFs and Memes (yeah, that is a thing; you just didn’t realize it) may take things to the next level.
- Inquire of your audience about what they would prefer (this or that)
- In order to obtain feedback from your followers on your content, product, or services, or on what they would want to see on your Instagram profile, you should ask them questions. Create a pop quiz on your website and utilize a GIF post to market it to your audience. Making use of animated GIFs may help you to promote any online activity such as giveaways, going live, or posting a new video.
4. Stay Relevant on Instagram with GIF Culture
In today’s world, social media is a mirror of the trends, developments, and news that are relevant to its users. As a result, it is critical to keep up with the latest developments. When Covid-19 arrived in the United States, food service businesses were forced to devise a new strategy for meeting their clients halfway. Meals delivery grew at an unprecedented rate since it appeared to be the only method for customers to enjoy food from their favorite brands in a safe environment. For loyal Krispy Kreme fans, Krispy Kreme followed suit by posting a GIF on Instagram to highlight their Drive-Thru, PickupDelivery, and Online Ordering options.
Make use of GIF culture to engage with your consumers in a playful and effective manner, both at happy and difficult occasions.
5 Best Tools to Create GIFs for Instagram
Create interesting and fascinating GIFs without the help of a graphic designer, thanks to the millions of available graphic tools and applications. Here are five of the greatest tools for creating GIFs for Instagram that you should check out:
Instagram is only the tip of the iceberg when it comes to employing GIFs; there’s a whole digital marketing industry out there that’s already utilizing GIFs to acquire and keep leads. GIFs are a worthwhile investment for any content marketing plan, regardless of the industry. To get started with GIFs, look at what other businesses are doing or which popular GIFs are now trending and adapt them to your needs and preferences. A short summary of the four entertaining ways Instagram GIFS may aid to enhance sales and engagement on the platform:
- Make use of GIFs as Calls to Action (CTAs) on Instagram. GIFs may be used to display products on Instagram in a more creative manner
- GIFs can also be used to increase engagement on Instagram. GIF Culture allows you to stay current on Instagram.
Wishpond’s Victoria is a Marketing Generalist with a focus on digital marketing and social media marketing. She has over 10 years of experience in the industry. Taco Tuesdays and blogging are two of my favorite things. Via Twitter, she may be found at @vicknwsbest. View the whole profile
Brands don’t think about the GIFs they use as much as they should.
This type of brief animated visuals or soundless films (depending on how you look at it) has had a significant influence on social media, regardless of how you pronounce it (GIF, JIF, etc.). GIFs are one of my favorite types of graphics because they can frequently express a complicated concept more succinctly than words alone can. They are similar to memes in that they are developed by a community and frequently incorporate pop culture allusions that allow them to have a deeper significance for groups who are “in the know.” And, like memes, I’m hearing more and more from businesses that “We need to be doing more of this!” without much more strategic thinking being given to them than that.
Either that, or you have total confidence in the individuals who are representing your brand on social media and beyond to do so in accordance with your brand vision.
In either case, the kind of GIFs that your company use are rarely specified in brand standards. What’s the harm in trying? Isn’t it true that they’re videos? Are they not representations? Do they fail to communicate meaning as well as words might?
Your GIFs should be an equal part of your brand.
When a firm explains its brand voice, values, and character, I feel that GIFs should be included in the description just as much as words and photos. When creating GIFs, you should use a language and aesthetic that is consistent with your brand’s narrative and visual design style. When creating GIFs, you should use a language and aesthetic that is consistent with your brand’s narrative and visual design style. If you don’t, your GIFs will constantly be tonally discordant with the rest of your brand, which will make it difficult to create and grow affinity with your product or service.
Making the perfect choice for your gif might help you to generate extremely powerful emotional connections between your audience and your brand.
This isn’t all that unlike from how marketers approach their creative, message, and brand strategy: who is the audience we are marketing to, and what is most likely to resonate with that group are the same questions.
As a result, many businesses are diluting and weakening their attempts to establish a link between individuals and the brand that they wish to promote themselves as in the first place.
GIFs gone wrong.
A large number of GIFs make use of pop culture allusions in some way. Individual usage (from one person to another) is often classified as Free Use in most cases. However, when brands, rather than individuals, share GIFs that include intellectual property belonging to another company, the waters get murkier. Because of the increasing popularity of GIFs, many social networking sites and phone keyboards now include a “gif keyboard,” which allows users to search for gifs in a rapid and convenient manner.
- As a result, many gifs are utilized without any consideration for the potential negative impact their use may have on the business.
- That is unquestionably Disney intellectual property.
- Personally, I would go so far as to say that any post on social media by a business is “selling” its product by aiming to build brand affinity among its target customers.
- Why do companies use animated GIFs to promote their products on a regular basis yet they wouldn’t pay to do so with Goofy or Donald Duck?
- Secondly, because a large number of GIFs are based on movies or television episodes or include celebrities, singers, or even Influencers, you are supporting individuals who are in the public eye and hence more likely to be subjected to scrutiny.
- For example, consider the possibility that someone shared a House of Cards GIF without being aware that Kevin Spacey has been accused of sexual harassment and assault.
- Rowling, who has increasingly shown her antipathy against transgender persons on social media.
- If you do not own the intellectual property represented by a gif, or if the individual shown does not reflect your company’s values, do not utilize that gif.
- These two reasons are mostly addressing the issues associated with the use of intellectual property or celebrities that appear in the majority of GIFs, but I do not believe that “just utilizing cat gifs” is the solution.
When it comes to your GIF language, I strongly recommend that you think about it in the same manner that you think about how your brand is represented in its words and pictures.
Let’s Look at some Examples
Twitter is the social media platform where GIFs are most prevalent, and when they originate from companies, they are often found in Replies. GIF Posts are often accompanied with a gif that the brand has made, and we want to draw attention to the larger universe of community-generated gifs. On Twitter, I decided to take a peek at a few prominent businesses to see how they were including animated GIFs into their responses (if at all). Intel Right from the beginning, we have a 30 Rock gif with the NBC watermark embedded in it.
- Salesforce is not a “meme brand,” in my opinion, despite the fact that SpongeBob has seen a significant uptick in meme usage in recent years.
- Unless I’ve missed a major re-branding campaign, I’d say it doesn’t go with the overall look.
- When it comes to the Salesforce brand, how does this relate to the core brand, and how does it fit with SpongeBob Squarepants memes?
- YouTube What I discovered here took me completely by surprise.
- YouTube, on the other hand, is distinct from the other brands we’ve discussed thus far.
- It’s also heavily embedded in online culture, so I’m willing to give it greater latitude in terms of referencing popular culture in general.
- I believe that YouTube could do a far better job of highlighting those talents through the usage of gifs.
- Additionally, if you search for “clap” on Twitter’s gif keyboard, the J-Lo animation is the fifth result that appears.
- YouTube should put out more effort.
- Surprisingly, none of them is very fond of gif responses.
Instead, they prefer written answers in the vast majority of circumstances, and they save gifs for their own postings. As a result, they frequently utilize videos and gifs of their shows to market them, but only rarely do they use them while responding to users.
How to align your GIFs to your brand.
You realize that you are reading this essay for a specific reason, right? What is the actionable input in this situation? Let’s take it step by step. The GIFs you use in your social media posts and answers should be consistent with your company’s corporate identity. Treat gifs with the same level of consideration that you would give to your brand’s messaging and visual design. Keep in mind that these are brand recommendations rather than limitations. With a couple of exceptions, such as when your brand is all about memes and pop culture and you’re purposefully using whatever is popular, or when you want to respond to someone by using a specific GIF choice to foster brand love (for example, your profile picture is a Star Trek character, so I’m going to use a Star Trek gif when I respond to you).
- Language: Do my animated gifs communicate in the same dialect as the rest of my messaging? Is the tone continuous throughout? Aesthetics: What are my brand’s colors and what is the atmosphere of my company? When it comes to my brand’s appearance and feel, Context:Does it make sense for my brand to debut and promote an intellectual property, a product, or a person at this point in time? Are they consistent with our company’s voice and values?
Language: Do my animated gifs communicate in the same dialect as the rest of my messaging system? The tone of the speech is constant. Colors and mood of my brand: What are my brand’s colors and feel? When it comes to my brand’s design and feel, Consider the following scenario:Does it make sense for my brand to introduce and market a new intellectual property (IP), product, or individual at this point? What does it say about our brand’s voice and values?
- The emotions of joy, sadness, celebration, support, praise, concern, apology, surprise, gratitude, and approval are all valid.
Now you should have a collection of ten GIFs that your company may use on social media in a variety of situations and that have a consistent look and feel. From there, you should always be able to select a GIF that is consistent with the rest of your brand’s visual identity. Finally, consider whether or not a GIF is necessary for your message or reply. Text can be sufficient in certain situations, but a gif can be sufficient in others. You don’t want to say the same thing twice, and you also don’t want to say two distinct things at the same time.
I hope you found the conversation to be interesting or beneficial.