How To Pick The Right Facebook Ad Type For Your Brand? (Correct answer)

How to choose the right type of Facebook ads for You?

  • Determining which type of ad to go with might seem confusing at first, but the reality of choosing ads is that you’re choosing types that match up with the goals you established earlier. The great thing about Facebook Ads is that there’s no one-size-fits-all nonsense.You can accomplish the same goal with a variety of different ad types.

How do I choose a Facebook ad type?

Choose the type most relevant to your goals. You probably noticed Facebook has multiple ad types you could use for a single objective. 2) Choose relevant types you could use.

  1. Clicks to Website.
  2. Website Conversions.
  3. Lead Generation.
  4. Offer Claims.

What kind of ads work best on Facebook?

Your ad will perform best if:

  1. It’s targeted to a specific audience.
  2. It’s relevant to the audience.
  3. It’s visual.
  4. The visuals and copy are closely aligned.
  5. It includes an enticing value proposition.
  6. It has a clear call-to-action.

Which Facebook ad objective should I choose 2020?

Facebook Ad Objectives in 2020 Facebook breaks down its objectives into three different categories: Awareness, Consideration, and Conversion. You should choose one of the Awareness objectives when you are trying to get people to take interest in the products you are selling on your e-commerce site.

Which type of Facebook ad would you run if you want to track sales that occur on your website?

You will need theFacebook pixel on your website or ecommerce store to make sure Facebook can track your sales. Catalog Sales: These ads are perfect for ecommerce, as they let you sell your items from your catalog directly on your Facebook page.

Can you name the 4 main types of Facebook ads?

You’d be surprised to see how many people abandon a website page when it takes too long to load. Conversion Ad Type: Conversion Facebook ads encourage people to carry out a specific action or purchase your product or service. Conversions – Drive an action on your website. Product Catalog Sales – Drive product sales.

What are Ppla ads?

What Is Pay-Per-Lead Advertising? PPL advertising is one form of cost per acquisition (CPA) advertising. Instead of impressions or clicks, the “acquisition” is a form submission, sale, subscription, or other conversion that allows the advertiser to capture a lead.

How do I design a great ad?

30 advertisement design tips that turn heads

  1. Keep It Simple.
  2. Include A Call To Action.
  3. Appeal To Niches.
  4. Use Visual Metaphors.
  5. Find Hidden Visual Relationships.
  6. Use Iconic Figures And Ideas.
  7. Use Scale Purposefully.
  8. Don’t Be Afraid To Exaggerate.

Do Facebook ads work for small business?

Facebook ads can be a powerful marketing tool for your small business. With simple measurement and unparalleled ability to target based on interests and custom audiences, Facebook ads can be the difference maker—to help you cut through the noise, reach your customers, and grow your business.

How do you promote a product caption?

7 Tips for Creating Engaging Social Media Captions

  1. Create Captions With Intention. When creating your social media post captions, think about what the intention behind the post is.
  2. Encourage Conversations.
  3. Include A Call To Action (On Occasion)
  4. Add Value.
  5. Put Yourself In Your Audience’s Shoes.
  6. Be Yourself.
  7. Tell A Story.

What is better brand awareness or reach?

Conclusion. If you want more people to remember your brand, I recommend you choose the Brand Awareness objective. While if you want to reach the largest number of people, choose the Reach objective.

What is increase brand awareness?

A company marketing a new candy bar may distribute the product at a point-of-sale (POS) location to create brand awareness. Event sponsorship is another effective way to create brand awareness. Charitable events, sporting events, and fundraisers allow for prominent visibility of a company’s name and logo.

What is the difference between brand awareness and reach?

Awareness campaigns Brand awareness objectives are designed to show your ads to people who are more likely to pay attention to them, and reach objective ads are for when you want to reach the maximum number of people in your target audience and control how often they see your ads.

Why do we recommend your campaigns have at least 4 to 5 different creatives?

For Sponsored Content, consider running at least 4 different creatives against one target audience to give your campaign more exposure and opportunity to optimize for highest performance.

What is carousel advertising?

Carousel ads or carousel posts are one of many types of advertising formats on social media. A popular choice for their power to maximize screen real-estate by combining multiple images or videos into a single ad.

What are the different types of Facebook ad formats?

Types of Facebook ads

  • Image ads. These simple ads are a great way to get started with Facebook paid advertising.
  • Video ads. Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos.
  • Poll ads.
  • Carousel ads.
  • Slideshow ads.
  • Collection ads.
  • Instant Experience ads.
  • Lead ads.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that consumers in the United States spend 20% of their mobile time on social media platforms like Facebook and Instagram? And there are about 1.8 billion users that use Facebook every month, according to statistics? The fact that Facebook has such a large number of active users makes it an obvious choice for any marketer wanting to reach new audiences in an environment where people are already spending a substantial amount of time. In recent years, Facebook’s business platform has become increasingly complex, allowing marketers more possibilities for reaching new audiences and retargeting existing site visitors back to their brand’s website.

Here, we’ll take you through each of the numerous Facebook Ad kinds and help you determine which ads to run for specific campaign goals.

Facebook Ad Types

  1. The following are examples of post engagements: instant experience, video, event responses, offers, lead generation ads, page likes, slideshow, carousel, collection, image, and post engagement.

1. Post Engagement

For those of you who share content often on Facebook, you’re probably aware that certain content performs far better than others. With Facebook post engagement advertising, you can increase the amount of engagement on specific posts while also broadening the reach of the original post. In this way, you can generate more action on your posts while also increasing the number of organic followers you have rapidly by providing them with the types of posts they will see more of if they follow you.

Take note that the advertisement displays the post engagement (likes, comments, and shares) alongside the post in order to encourage people to interact with it.

2. Instant Experience

While app engagement advertisements are designed to draw attention to certain features in order to increase in-app engagements, app install ads are intended to increase the number of new users. The essential goal and primary functionality of an application are more likely to be showcased in an app install advertisement than individual features are to be called out. Image courtesy of Shutterstock

3. Video

The video ad features assist you in informing your audience about the characteristics of your product via the use of video. It is recommended that videos have the greatest resolution available and have aspect ratios of 9:16 or 16:9. They must also be a minimum of one second and a maximum of 240 minutes in length. One unique feature of Facebook’s video advertisements is the ability to publish a 360-degree commercial, which is an immersive experience in which viewers may drag their finger or spin their device to view an advertisement.

While a customer may view the advertisement and decide to join up for Spotify right away, Spotify employed the brand awareness technique to generate engaging content to capture the user’s attention and encourage them to sign up for the service.

4. Event Responses

To raise awareness of your brand in specific geographic areas, whether you have a new shop opening or just want to raise awareness for one of your store’s current locations, you may want to consider utilizing the local awareness ad type. This ad kind is similar to brand awareness commercials in that it will be more focused and targeted based on the location of the viewer. Cold Stone Creamery, for example, employed a local awareness campaign to target individuals in a specific geographic region when their restaurant in Bangladesh first opened its doors.

This is a fantastic approach to engage people and persuade them to stop scrolling down their newsfeeds entirely.

5. Offers

We touched on the idea of using conversion-focused offers as a landing place for your Facebook advertisement during our discussion of website conversion advertisements in the previous portion of this article. Having said that, Facebook also allows you to define downloads of off-site offers as a campaign target for your campaigns. Whether you’re promoting discounts, seasonal specials, or content-specific offers through Facebook ads, the offer claim objective allows you to personalize your advertisements by include calls-to-action that are particular to the offer you’re promoting.

6. Lead Generation Ads

In a standard lead generation conversion route, consumers are sent to a landing page, where they complete a form to get information. If you want to bring viewers to your website and ask them to fill out a form, you might utilize a Facebook offer claim ad (like the one we covered in the previous section). Unfortunately, the disadvantage of this conversion route is that consumers are needed to exit Facebook entirely once they have clicked on the ad in order to truly claim the offer you are advertising.

Here’s an illustration of the conversion route a person might take when clicking on a Facebook lead ad.

Once the user has completed the form on the lead ad, they will be able to click out of the ad and return to their Facebook surfing. A fantastic user experience, and Facebook will integrate with your CRM, ensuring that your leads are just where you want them to be.

Want more information on how to set up and successful target Facebook lead ads to the right users? Check out this comprehensive guide.

In some situations, it may be necessary to employ Facebook Ads to increase the reach of your organic content. Using the page like ad type to encourage new visitors to “like” your page is a good strategy if this is your campaign’s overall aim. Then, when you upload organic material, they’ll be able to see it as well as your paid content. Image courtesy of Shutterstock Page-like campaigns are ideal for marketers who invest a great deal of time and attention into their social media presence and who create content exclusively for their Facebook followers in order to increase interaction with their brand.

8. Slideshow

As far as Facebook is concerned, slideshow advertisements fall between between video and non-video categories. Consider them to be billboards in motion: they move swiftly and may provide an immersive advertising experience. Slideshows are a cost-effective alternative to video that also has the advantage of loading quickly, allowing you to attract the attention of those who do not have the patience to wait for movies to load. If you want to create adverts rapidly, this is an alternative that you may consider using.

You may even select your own music.

You can utilize swiftly moving photos to convey a story or sequence in the same way that Carousels do.

9. Carousel

Carousel advertisements are quite different, and Facebook hosts them on their website, as well as on Instagram, Messenger, and the Audience Network, among other places. Carousels allow you to display up to ten photos or videos in a single advertisement. This vast ad space is conducive to innovation. Product demos, product highlights, showing specifications about a product, and telling tales are all examples of how carousel advertisements are used. Even though they’re most commonly seen on Instagram, carousels can be seen on Facebook as well, and they can attract people who are looking for an engaging experience.

10. Collection

If you’re introducing a large number of items at the same time, collection advertisements may be something you want to consider, especially near the end of a campaign that has generated a great deal of attention. This is due to the fact that collection advertisements allow prospective customers to proceed from discovering your product to purchasing it in a more efficient manner. Collection advertisements are quite similar to an online store in that they provide a central image of the product as well as four other photos that users may tap through.

11. Image

Image advertising are ideal for attracting visitors to your website, as well as for streamlining the development process and keeping things as easy as possible. In comparison to other formats, they are a frequent type of advertisement that contains less bells and whistles. Nonetheless, they have the potential to be exceedingly effective. With a single, amazing image and little text, you may make a breathtaking image ad in which the image will serve as the focus point of attention.

You may utilize images on Facebook because the platform provides a framework that includes gaps to ensure that your photo is wonderful and the opportunity to insert copy.

How to Choose Which Facebook Ad Type to Use

All of the numerous Facebook Ad kinds and campaign objectives that you may utilize to achieve your unique advertising objectives have been reviewed in detail. Is that, however, a comprehensive statement? No, not at all. When it comes to Facebook Ads, many of the campaign objectives are overlapping, and you might employ many ad kinds to accomplish the same goal. Additionally, after you’ve decided on a campaign aim, Facebook provides a plethora of possibilities from which to choose, so selecting an ad type is just half of the battle.

Featured Resource:Facebook Ad Examples Collection

Now is the time to gain access. Take it from the experts! Our 50 greatest Facebook adverts have been put here for you to peruse and get inspired by as you please. Check out this unique lookbook to discover which advertisements catch your attention.

1) Define your campaign goal.

Before you begin any advertising campaign, you must first define what you want to achieve with your campaign. Do you want to increase the number of conversions on your website? Are you trying to increase attendance for an upcoming event? Simply increase the number of people that visit your local store? You shouldn’t only create a campaign based on the sort of advertisement you intend to employ. Instead, start with your own marketing requirements and design your advertisement around them.

2) Choose relevant types you could use.

Once you’ve determined what you want to accomplish with your ad campaign, have a look at the various Facebook Ad kinds that are accessible to you. Fortunately, you already know what each of the different ad types is. Select the one that is most relevant to your objectives. You’ve certainly seen that Facebook offers a variety of ad formats that may all be used to achieve a same goal. If you want to increase the number of downloads of an ebook, for example, you may utilize any of the following strategies:

  1. Website visits, website conversions, lead generation, and offer claims are all examples of what we mean by clicks to website.
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3) Narrow down your options.

Once you’ve determined which ad kinds are most appropriate for your requirements, select the one you believe will perform the best for your campaign. Alternatively, you may use the same creative, copy, and targeting settings to put up a campaign test that tests several ad kinds to determine which works better than the others in terms of results.

4) Write copy and create assets.

When it comes to the Facebook Ads Manager tool, one of the most useful features is the extensive selection of creative and layout options you have at your disposal. Not only can you pick from a variety of layouts such as image, video, picture grid, and carousel, but you can also tailor your advertising to appeal to both mobile and desktop consumers. Facebook also offers a variety of alternative calls-to-action that you may incorporate into your advertising, or you can opt to utilize none at all!

5) Use different ad types for different campaign goals.

Don’t limit yourself to using the same ad type for all of your campaigns.

As an alternative, make certain that you are optimizing your adverts for the correct campaign objectives. Experiment with multiple Facebook Ad kinds and different ad campaigns to see which ones work best for your target demographic.

6) Target the right audience.

Making a rough draft of your advertisement is only half of the battle. The second side of the equation is determining how to target the appropriate demographic for your advertising strategy.

Luckily, our free guide to Facebook Lead Ads has an in-depth section on how to set up your targeting strategy for any ad campaign you run.

Following the completion of your campaign objectives, the selection of your ad type, the creation of your ad, and the targeting of the appropriate audience, it is time to evaluate your outcomes. You should always keep in mind that digital advertising is all about continuously testing, evaluating, and optimizing future ad campaigns. Make sure you complete this critical last step, and you’ll be well on your way to executing a high-return on investment (ROI) advertising campaign in no time. Perhaps you’re thinking to yourself, “Okay, which Facebook Ad kind should I absolutely test right away?” We’ve just finished putting out our comprehensive guide to Facebook Lead Ads.

You may find out more about it here or by clicking on the banner below.

Eastern Time, and modified on June 11, 2021

A Breakdown of Facebook Ad Types

In Chapter 3 of our Facebook Ads Guide, we’ll go over all of the different sorts of Facebook ads that are available. You’ll find the solutions to the following questions in the next section:

  • What are the most basic ad types available on Facebook
  • What sorts of Facebook advertisements can I create from my Facebook Page
  • From my Ads Manager, what sorts of Facebook ads can I create and display? What are the best ways to use each Facebook ad type to achieve my advertising objectives

Understanding your Facebook ad format and ad type options will allow you to create Facebook advertisements that are tailored to your individual audience and marketing objectives — allowing you to get the most out of your Facebook advertising experience overall.

Basic ad formats

It is the fundamental structure of your Facebook advertisement that determines whether it is a single image with text, video, or an interactive experience that takes up the entire screen. Only seven fundamental ad formats exist, but with these seven, you may create an enormous number of ad kinds that are targeted at a variety of advertising purposes. After introducing the seven ad forms, we’ll go over the numerous other ad kinds that you may create with them in the section below.

Image ads

Image advertisements are the most fundamental of all ad formats. They simply include a single picture and may be used in a variety of various ad formats, positions, and aspect ratios because to its flexibility. Image advertisements are simple to create and may successfully showcase your product or service if you utilize high-quality photographs to illustrate it. It’s a terrific all-around pick for practically any point of your funnel, whether you’re looking to build brand recognition or advertise a deal in order to increase conversions.

It is not recommended to use a single picture format when you want to explain how your product works or when you want to display many goods. Image advertising best practices include the following:

  • Maintain a close eye on aspect ratios to ensure that the final result is not stretched or chopped off
  • Make an effort to create high-quality photographs that stand out from the rest of Facebook’s content. Keep your message focused by include exactly the amount of text that is necessary

Find out more about the picture ad specifications. Source

Video ads

Video advertisements make use of a single video to promote a product or service. Video advertising encourages high levels of audience participation, and even tiny businesses may create basic movies to entertain and connect with their target audiences. The main disadvantage of video advertisements is that they take a long time to produce. In the case of basic messaging, a picture or a carousel may be more effective than a text-based solution. Best practices for video advertisements include the following:

  • Short videos (less than 15 seconds, according to Facebook) are recommended. Start with a boom and pique the interest of your audience
  • Read our comprehensive guide to creating great video advertising on Facebook.

Learn more about the specifications for video advertisements.

Slideshow ads

Slideshow advertisements are made up of three to ten pictures or a single video that is displayed in a slideshow format to the viewer. These advertisements are considered the little cousins of video advertisements since they consume five times less bandwidth and are meant to be used in regions where internet access is often limited. The use of slideshow advertising may also be an excellent stepping stone for persons who do not have video-making knowledge but still want to attract the reader’s attention with the movement and sound that make video advertisements so powerful.

  • To make a lasting impression, use high-quality photographs and videos. Music (that you have permission to use) should be included. Make slideshow versions of your finest video commercials and distribute them to slow-internet locations.

Slideshows have the same technical specifications as video advertisements. Source

Stories ads

Stories advertisements are full-screen immersive experiences that appear in between the Stories that viewers are watching on Facebook, Instagram, Messenger, or WhatsApp, and may be viewed by clicking on them. You may use movies, pictures, and even carousels to create your own Stories. Stories provide a great deal more creative flexibility than traditional video or image advertisements, allowing you to experiment with video effects, emojis, and even augmented reality to create an impression on your audience.

Because the material in Stories requires a different layout than that of picture or video advertising, you may be required to create new content specifically for Stories, which may increase the amount of time you spend on them overall.

  • Continue to keep your Stories moving along at a rapid pace, switching between different photos and videos often. Enhance the viewing experience by including features such as motion and augmented reality
  • Optimize your photos and movies so that they may be viewed in full screen mode.

Find out more about the Stories ad specifications. Source

Instant Experience ads

User engagement with your content on Facebook is enabled through Instant Experience advertisements (formerly known as Canvas Ads), which are interactive ads that are only available on mobile devices. With Instant Experience advertisements, your target audience members may swipe through a carousel of pictures, tilt the screen in different ways, and zoom in or zoom out by swiping their fingertips over the screen to interact. Instant Experience advertising also load ten times quicker than normal mobile web apps on smartphones and tablets!

In the event that you aren’t especially tech-savvy, it may be best to stay with more simple ad forms for the time being. Best practices for Instant Experience advertising include the following:

  • The social media platform Facebook recommended that you include five to seven components (pictures, videos, and so on) in your ad since these generate higher interaction. Make use of a pre-made template to save time and effort. Throughout your advertisement, return to your key idea several times.

Find out more about the Instant Experience ad specifications. Source

Carousel ads

The usage of carousel advertising allows visitors to scroll through a series of pictures or videos, each with its own headline and link, or a description. The usage of carousels is ideal for exposing readers to a broad selection of your items, as each image in the carousel may link to a landing page that is specially suited to that product’s specifications. In addition to telling a tale or explaining a process, the carousel format can be utilized to effectively convey a story or explain a process by dividing up each component among different areas of your carousel.

  • Create many different headlines, call-to-actions, and descriptions for each section of your carousel
  • Show the most popular photographs or videos first in order to capture your audience’s attention. To provide a more customized experience, include links to several landing pages.

Learn more about the specifications of a carousel advertisement. Source

Collection ads

ACollection ad is similar to a mobile window-shopping experience, in which readers may scroll through your product assortment with a single touch of their finger. Collection advertising may be seen of as a more complex version of a carousel ad – both display your product ranges, but Collection advertisements are more customisable and take across the entire screen. However, if your company sells a small number of items or services, collection advertisements may be a better alternative for you than other possibilities.

  • Rather of manually selecting goods from your inventory for each individual user, use Facebook’s algorithms to do so. Fill your catalog with a diverse selection of items from which Facebook users may pick
  • Choose an eye-catching graphic to get visitors to click on the advertisement

Find out more about the Collection ad specifications. Source

Facebook ad types

A variety of objectives, such as brand recognition, conversions, and leads, are taken into consideration while creating Facebook advertising. Each of these objectives has a matching ad that is specifically tailored to achieve that aim; they are referred to as ad kinds. In the next part, we’ll go through the many sorts of ads you may create on Facebook. We have classified them according to the location where you place various ad kinds. You can build advertisements for Facebook advertising in two locations: the Facebook advertising platform and the Facebook advertising platform.

Understanding what you can and cannot do on each of these platforms is critical to successfully running Facebook advertising.

Ads created from your Facebook Page

The quickest and most convenient method to create Facebook advertising is to do it straight from your Facebook Page. Simply click on thePromotebutton to begin the process of bringing your brand and products in front of as many people as possible. You will not be able to make all advertisements from your Facebook Page, however you will be able to create:

  • Boosted postings
  • Page Likes advertisements
  • Website Visitors advertisements
  • Website Purchase advertisements
  • Automated advertisements
  • Lead advertisements
  • Event advertisements

Because you can also create lead advertising and event ads in the Ads Manager, we’ll go over those ad kinds in more detail in the following section.

Boosted Posts

Every time you publish a new post on your Facebook Page, Facebook provides you with the option to boost the post’s visibility by purchasing a Boosted Post. After you click on Promote, all you have to do is select Boost a Message to get your post in front of even more people throughout Facebook’s advertising network.

In terms of appearance, the Boosted Post will look precisely like a regular Facebook post, with the addition of a Sponsorednote on top of the ad.

Page Likes ads

Page Likes Ads are the most effective way to increase the number of people who like your page. In addition, they may be shown on all locations and have a prominent CTA (call to action) that encourages users to like your page right away. Clicking on thePromote My Pageoption under the Promotionmenu will allow you to create a Page Likes advertisement. Source

Website visitors ads

It is possible to use this ad kind to advertise your external website by redirecting visitors to your landing pages or blog articles. You may employ website visitors advertising in a variety of places, which allows you to reach a huge number of people. By selecting theGet More Website Visitorsoption from thePromotemenu, you can create a website visitors advertisement.

Website purchases ads

The purchases made on your website are added to your Facebook pixel data, which allows you to target advertisements to people who have already expressed an interest in the items on your website. Before you can utilize these advertisements, you must first set up your Facebook pixels so that it can gather all of the information that you will require. Clicking on theGet More Website Purchasesoption on thePromotemenu will take you to a website purchases ad.

Automated ads

Automatic advertisements strike the ideal compromise between a basic page boost and a full-fledged marketing campaign that can be managed from your Ads Manager. Instead of requiring you to perform all of the tasks, the automated ad guides you through the process, utilizing artificial intelligence to help you get the most out of your targeting, placements, and ad spend. You may create an automatic ad by selecting the Get Started With Automated Adsoption from thePromotemenu and following the on-screen instructions.

Messenger Ads

Placements that are supported include:Messenger InboxMessenger Stories Messenger advertisements show in the main tab of Facebook Messenger, where individuals spend the most of their time speaking with their friends and family. A user will notice your ad in their inbox amongst their other discussions and will be able to click on it to start a Facebook conversation with your business page. Specs:

  • Images with the following dimensions: 1,200 x 628 pixels with a minimum width of 254 x 133 pixels and an aspect ratio of 1.9:1 are recommended
  • Text with 125 characters
  • Headline with 25 characters
  • Description with 30 characters are recommended

Ads created from your Ads Manager

Besides the Advertisements Manager, which we set up in Chapter 2, there are additional places where you may build ads for Facebook. When compared to your Facebook Page, Ads Manager offers greater customization choices. Aside from that, if you want to create custom audiences or catalogs, you’ll have to do it through Ads Manager, which makes it more of a one-stop shop for all of your Facebook ad requirements. When generating from the Ads Manager, you have the following options:

  • Advertisements for events (which are also available from your Facebook Page)
  • Advertisements for offers
  • Advertisements for leads (which are also available from your Facebook Page)
  • Dynamic creative advertisements
  • Dynamic advertisements
  • Mobile application advertising
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Event Ads

An event ad is a type of advertisement that allows you to sell your Facebook events to your target audience, hence increasing the reach and impact of your events. In certain cases, depending on the size and importance of the event you’re marketing, you may wish to restrict the geographical reach of the advertisement to those who live in the same city or region as the event. Source

Offer ads

If you run an online or brick-and-mortar store and would want to attract more customers, this ad type is ideal for you. With an offer ad, you can provide customers the opportunity to take advantage of a limited-time discount on your products or services.

By promoting a special discount or campaign on Facebook, you may entice new consumers to test your product and re-engage existing customers who need that extra little push to commit once again. Source

Lead Ads

Alead adis a classified ad that has an Instant Form connected to it, allowing you to gather useful information about possible clients in the future. Lead advertising may be used to collect contact information for future promotions, to do market research on your target demographic, or to increase interaction with your business and its products. Take a look at our entire how-to guide on creating lead advertising to learn more about this type of Facebook advertisement.

Dynamic creative ads

It is possible to create dynamic creative ads by supplying Facebook with different ad creatives, call to action buttons, and content sets that it can then mix-and-match to target each unique reader. When you have a product that has several target audiences, these advertisements are ideal. To advertise your Christmas sale, for example, you might create a dynamic creative ad that had numerous goods and creatives that were meant for couples, parents, and grandparents, and Facebook would select the most relevant one for each reader.

Dynamic Ads

Facebook’s dynamic advertisements are similar to remarketing display advertisements on steroids. They target consumers based on previous activities (or inactions) on your website with a precisely timed ad that appears on their browser window. Nothing more than uploading your product catalog to Facebook and double-checking that your pixel is properly put on your website will suffice for this task! Facebook takes care of the automation and retargeting for you! More information about dynamic advertisements may be found in our beginner’s guide.

Mobile app ads

Mobile app advertisements are an excellent solution for increasing the number of downloads of your mobile application. This advertisement is only visible on the mobile News Feed. When people click on theInstallCTA in your ad, the App Store will open in a new tab on their computer. This makes it simple for your readers to move from being interested in your app to downloading it in a flash as a result of your content. Source

And now lets get to work

As you’ve seen, Facebook provides a highly diverse range of ad layouts and ad kinds that may be customized to match the specific requirements of each business. Whenever feasible, we recommend that you experiment with multiple ad types to see which ones work best for you. At the lowest possible cost, this will yield the finest possible benefits. See this guide from Facebook for a comprehensive review of all Facebook ad formats and specifications. Having a clear understanding of what you may market on Facebook, let’s move on to Chapter 4 where you’ll learn how to bring each and every Facebook ad kind to life with visually appealing ads and intriguing ad language!

Facebook Ad Types: Get creative with format, tips, and effective tricks

Not to mention the excitement of letting your imagination run wild and really creating your Facebook marketing campaigns? Let’s go through everything you need to know so far about running advertising on Facebook, starting with the basics. What are the campaign’s goals? Check. Budget? Check. Targetingandplacements? Check and double-check. Okay, so you’re nearly ready to start running Facebook ads, but before you do, let’s take a look at the final and most enjoyable step in the Facebook advertising process: making your advertisements!

Afterward, we’ll go through how to get started with the many sorts of Facebook advertisements you can create in Ads Manager, as well as the tips, techniques, and specifications you’ll need to write effective ad content and creative that is targeted toward your company objectives.

Types of ads available in Facebook Ads Manager

Using Facebook Ads Manager, you can place your ad design and content into an existing ad, and then pick the format that best suits your creative vision. In addition to running advertisements on Facebook, you may also run advertising on Instagram using the format and extra criteria that you’ve chosen. It is critical to construct the appropriate sort of ad at the ad level since it will have an impact on how your ad content and ad creative seem to your target audience. Using Facebook Ads Manager, you can customize your ad by selecting the ad type and any extra parameters you want for it.

  • Give your advertisement a name
  • Select the Facebook Page or Instagram profile from where your ad will be shown
  • Choose a format for your advertisement
  • Choose your ad creative (which may consist of a single picture, several photos, or video, depending on the ad type you have selected)
  • Insert the advertisement copy
  • Configure advanced ad features such as extra language translations, event monitoring through the Facebook pixel, app event tracking, and offline event tracking

When you choose a Facebook ad type, you are deciding how your ad will be displayed in terms of creativity. In order to ensure that your message is shown effectively on Facebook’s applications, selecting the appropriate ad type to match your ad creative is critical. Advertising formats vary from one ad aim to the next, and not every ad format is accessible for every advertising purpose. Click here to see an example of ad types. Let’s take a closer look at each of the ad types that are currently accessible.

Image ads

Picture advertisements are a straightforward format that allows you to display a single image together with your ad wording and an optional call-to-action button. You should use these advertisements to begin generating brand recognition if your company or product has powerful visual representations in its marketing materials. Keep text overlays to a bare minimum, though, since advertisements with less than 20% text tend to perform better than those with more than 20% text. While picture advertisements are effective, the problem is that they are simple to swipe past and can go lost in the swirl of a news feed, even if you have excellent creative.

To summarize, don’t start and stop with picture advertising; instead, vary your creative to achieve greater outcomes.

Image advertising may be used in a range of ad kinds and locations, as well as across a variety of Facebook applications and services.

Video ads

Video advertisements allow you to display a single video demonstrating your goods. This style tends to work exceptionally well, since it generates far more views, post interaction, and conversions than static advertisements. When it comes to consumer packaged goods retailers, videos may also aid raise sales because video advertisements enhance the chance of purchasing CPG products by 79 percent. What is the drawback of video advertisements? The expense of manufacturing a thing. Despite the fact that even tiny businesses may create them, they take time and require a great visual story in order to be effective.

Video advertisements are more dynamic than picture advertisements, but they need significantly more time to produce.

Additionally, make your films brief and to the point in order to boost video views (under 15 seconds is best, especially if you want to cross-post your ads to Instagram Reels, where 15 seconds is the max limit).

Remember you submit a clear video that meets the aspect ratio and file size criteria for the location and platform you’ve selected to utilize.

Stories ads

Tales commercials, which are full-screen immersive advertisements that appear between Stories that appear across Facebook’s platforms (including Facebook, Instagram, Messenger, and WhatsApp), have been increasingly popular in recent years. You may use numerous types of ad creative with the Stories format, such as videos, photos, and gifs. In addition, Stories are more cost-effective than other ad formats when it comes to making your commercials more remembered. They have a 29 percent lower cost per additional recaller than other ad formats.

  • You may also use creative elements for your Stories advertisements, like as stickers, augmented reality filters, surveys, or text.
  • You should really consider using stories if you want to produce dynamic, moving advertisements without having to spend a lot of money on video production.
  • Mobile-shot, stories-first Stories advertising with stickers and native typography are becoming increasingly popular.
  • Here’s how to embed this YouTube video: Ruggable is an excellent illustration of how films that appear to be natural to the stream might be improved.
  • Because Stories are often seen in a vertical manner, ensure sure your aspect ratios are consistent with a vertical layout.

Messenger ads

Messenger advertisements assist you in establishing a presence on Facebook Messenger and initiating interactions with individuals who are directly interested in your business or product, as opposed to traditional advertising. By using automatic features and interactive components, you may use this format to reach new audiences or to retarget past consumers who have seen your Messenger ad. For Messenger advertising, you have a range of creative options to pick from, similar to those available for other ad kinds.

Customers that have connected with your company via chat can be reached with Messenger advertisements -source In order to maximize your ad distribution, pick Messenger advertising as your ad format and the Messenger ad objective as your ad objective.

If your company has an active presence on Messenger, or if you wish to build one, it is worthwhile to invest in Messenger advertisements. Check out the specifications and recommendations that Facebook provides for your Messenger advertisements, which vary based on the creative that you choose.

Carousel ads

Carousel advertisements allow you to display a variety of videos and photos of your product(s) for your audience to browse through and discover more information about them. With Ads Manager, you can modify the titles, links to product pages, and item descriptions that appear next to each of the images in the carousel. A carousel is an excellent choice if you have a large product selection, or if you have a product that has a variety of distinct attributes that you want to highlight. Consider the following when selecting this ad type: You should have a diverse collection of high-quality ad creative to add into your carousel.

Source: Carousel advertisements allow users to swipe through a variety of videos and graphics.

Additionally, as is always the case, make certain that your ad specifications are compatible with the carousel ad format.

Slideshow ads

In advertising, slideshow commercials are video slideshows that include moving pictures, sound and text. You may use slideshow advertising to teach a process to viewers, show them how your product works step-by-step, showcase the benefits of your brand or product, or tell a story through a sequence of photos and video clips. You may incorporate music into your videos to make them more interesting for your viewers (though, make sure that you have the right to use whatever music you include). Slideshow advertisements are an excellent choice if you want to produce captivating motion-driven advertisements with a low-tech boost (you can even make these straight from Ads Manager).

Slideshow advertisements are a type of video that looks like a gif and contains multiple moving pictures and text -Source You may utilize 2-15 photographs in your slideshow, and optional scene transitions can be used between each image to make it more visually appealing.

Check out Facebook’s guide for additional information on slideshow ad specifications and how to create them.

Collection ads

Using collection advertisements, clients can explore your items quickly and easily without having to leave the app, resulting in a more convenient and rapid purchasing experience. For ecommerce businesses that wish to present a product catalog, collection advertisements are an excellent choice since they provide a fast-loading interface for customers to explore through your offerings. You may include product descriptions and pricing in your advertisement so that people can browse through them immediately after reading it.

While you may use this ad type with four or more goods, it is best suited for businesses who have a large inventory of products with several product photos, such as manufacturers.

The ability to navigate through your product catalog straight from your ad-source is made possible by collection adverts.

Allowing Facebook to present recommended items to potential consumers is also a good idea because their algorithm will assist maximize sales based on the purchasing habits of Facebook users. And, as is customary, before beginning, double-check the specifications for this ad type.

Playable ads

If you’re selling a mobile application, playable advertisements allow customers to get a hands-on experience with your program before downloading it. When it comes to gaming applications, this advertisement structure is good since it allows for more involvement than more static apps. There are three parts to playable ads: an intro video, a game demo, and a call to action to download an app. For optimum results, use this ad type in conjunction with the app installations objective. In order to promote gaming applications, playable advertisements are perfect since they allow consumers to experience before they “purchase” or download your program -source Keep in mind that while employing this style, you should keep the aspect of the game you are previewing in your ad as simple as possible, and that your lead-in video should correspond to the game demo.

Due of the intricacy of playable adspecs, it is essential that you carefully follow them.

Instant Experiences

Advertisements known as Instant Experience ads (formerly known as Canvas ads) are yet another method of creating immersive full-screen ad experiences on mobile devices. Instant Experience advertisements are accessible immediately from Facebook news feeds and open up to an interactive arena where Facebook users can slide, tilt, and zoom around your ad creation. Instant Experience advertising are available in both English and Spanish. According to Facebook, Instant Experience advertisements run 15 times quicker than other mobile sites, allowing you to capture viewers’ attention more quickly and creatively than ever before.

  • Despite the fact that Instant Experiences are really exciting, larger firms with enormous resources and a lot of time on their hands are more likely to use this advertising strategy.
  • Instant Experience advertisements are complicated full-screen immersion commercials that include a variety of ad categories – source, product, and service.
  • This will save you time.
  • Additionally, as is always the case, review the specifications for Instant Experience advertisements.
  • Depending on your campaign purpose, you may also be able to access certain subsets of ad kinds that might assist you in achieving your objectives more effectively.

But, before you run out and start creating advertisements, there are a couple additional ad kinds that you should be aware of that are not included in the ad formats that we discussed before.

Lead generation ads

Create Facebook lead generation advertisements by selecting the lead generation aim for your campaign from the drop-down menu. When these advertisements are clicked on, they produce a full-screen immersive lead form that is auto-populated with a person’s Facebook information (which helps decrease drop-offs) and has extra information fields that you can tailor to your specific requirements. Lead generation advertising assist you in generating leads on Facebook by using pre-filled forms -source: Facebook If you want to understand more about your audience while also generating new leads, you should consider using lead advertisements.

See also:  How To Promote Content To Reach More Prospects In Just 7 Days? (TOP 5 Tips)

In addition, you should link your CRM to make it easier to sync freshly created leads.

Event ads

Event advertising are possible by selecting “Event Responses” as your engagement type and then selecting “Event Responses” as the engagement objective. If you’re wanting to advertise an in-person or online event that you’ve already organized on Facebook, you can input the event link into Ads Manager, and it will automatically populate the event details with the information you need. Using event advertisements to boost awareness about an event, as well as increasing event replies by including an unique CTA button, is possible.

Dynamic product ads

Dynamic product ads are a type of retargeting ad that is more complex than traditional retargeting advertising in that they allow you to provide product recommendations to your website visitors based on their previous interactions with your product catalog. Because dynamic advertisements are sophisticated, they fall outside of the scope ofFacebook Ads Manager and necessitate the creation of aFacebook Business Manageraccount in order to use them. This ad type also necessitates the installation of the Facebook Pixel and the Facebook SDK in order to ensure that activities are logged and that appropriate advertisements are delivered to potential consumers.

In order to offer specific items to individuals depending on their website activities, dynamic advertisements employ multi-product carousel and collection formats, which are both available in HTML5.

Dynamic advertisements are some of the most cutting-edge social media advertising strategies available, and they are often employed by large corporations with a large product catalog.

Creating dynamic adverts can be beneficial if you have the time, resources, and product inventory to do so. This can result in higher conversion rates.

Choose the best ad format and ad type for your goals

Now that you’ve learned about the many ad styles and ad kinds accessible inside the Facebook advertising world, you’re ready to start creating your own advertisements! To determine which sort of advertisement is most beneficial for your company, experiment with several types of advertisements to determine what makes your ad content and creative the most effective. On the other hand, try out several sorts of ad content and creative to see which ones work best for you. Make use of ad performance information to drive the way you create advertising for Facebook’s family of apps, and vary your creative to get better results in the long run.

If you want assistance, our information on how to conduct Facebook advertisements are only a click away.

Facebook Ad Objectives: Which One Should I Choose?

When creating Facebook Ad campaigns, have you ever been perplexed as to which Facebook Ad goal you should choose? When creating Facebook Ads, the first step is to choose a campaign goal. However, this is also one of the most difficult steps to complete since it requires you to consider a variety of factors. If you’re new to Facebook Ads, you might be tempted to postpone making a choice and simply boost your posts in lieu of making a decision. Taking the effort to comprehend Facebook Ad aims, on the other hand, will assist you in obtaining better and more focused outcomes.

Discover what each Facebook Ad aim is intended to achieve and which one is most likely to produce the best results for your campaign by reading on.

Whether you want to encourage your audience to download your app, make an online purchase, or visit your store, Facebook Ads can assist you in reaching the appropriate people.

  • Objectives for raising awareness include top of the funnel (TOFU) goals that are designed to generate interest in what you have to offer. The following are examples of consideration objectives: middle of the funnel (MOFU) goals that target people who are interested in learning more about your offerings Conversion objectives: Bottom of the funnel (BOFU) goals for driving purchases, registrations, and visits
  • Top of the funnel (TOFU) goals for driving sales

After that, look through the Facebook Ad objectives that correspond to the appropriate sales funnel step. Choose the one that most closely corresponds to the action you want your target audience to do.

Awareness Objectives for Facebook Ads

Depending on whether you want to build interest or broaden your audience, you may select between two Awareness objectives:

1. Brand awareness

When you want to present your brand to a larger audience or enhance awareness of your products and services, this is the purpose to use. Using this Facebook aim is perfect when you need to capture the curiosity of a new audience or keep current clients at the forefront of their minds. Choosing this purpose does not imply that you anticipate your target audience to perform any further activities. For example, the people who read your Brand Awareness advertisements are unlikely to visit your website or make a purchase—at least not at this time in their lives.

Later on, you may run Consideration or Conversion advertising to a similar target demographic in order to drive interested buyers along your funnel more effectively. The goal of Facebook advertisements is to raise awareness.

2. Reach

The Reach goal is used to ensure that your adverts are served to as many of your target demographic as feasible. As the name implies, this campaign objective is aimed to reach the greatest number of potential buyers possible within the constraints of your advertising budget. If you only serve consumers in a specific geographic region, this Facebook aim enables you to narrow your target area in order to make your advertising more relevant to your customers. The Reach goal also allows you to fine-tune the frequency settings, allowing you to extract even more value from your advertisements.

However, if your company is new to the market, you may need to run advertisements more regularly in order to guarantee that they remain in clients’ thoughts.

Consideration Facebook Ad Objectives

Choosing one of the six Consideration objectives below will help your audience get more familiar with your brand and offers.

  1. Website traffic, engagement, app downloads, video views, lead generation, and text messages

The following are the aims of a Facebook ad:

1. Traffic

Utilize the Traffic aim if your goal is to direct your target audience to a website or other location outside of Facebook. It is possible to connect to a blog article, a podcast episode, a landing page, or an application, for example, The Facebook Pixel and SDK may be used to track customer behavior and retarget the same Facebook users in future campaigns if they are placed on your website or mobile application. An example of a traffic goal for Facebook advertisements. Based on their previous actions, Facebook will display your ad to those people within your target demographic who are most likely to click on the link in your ad.

You’ll need to select a Conversion goal in order to target those specific activities.

2. Engagement

When you want more individuals to interact with your advertisement, use the Engagement aim. Three possibilities were presented by social media managers:

  1. Post engagements: Inspire people to react to, comment on, or share a post by encouraging them to do so. Likes on your Facebook page:Invite individuals to like and follow your Facebook page. Responses to events: Inviting people to attend online or in-person events is encouraged.

One of the most significant advantages of selecting the Engagement aim is the potential for generating more reach. An increase in engagement might result in a rise in anorganic reach into news feeds that extends beyond the initial audience you paid to target. Making the decision to choose the Engagement goal can also assist you in developing your Facebook Page Engagement Audiences. You can use these audiences for retargeting purposes in order to improve the effectiveness of future advertising campaigns.

3. App installs

In case you have an app and wish to direct users to either the Apple App Store or the Google Play store, choose the App Installs aim. Choosing this campaign aim allows you to target high-value clients in order to achieve the maximum potential return on your marketing expenditures (ROI).

4. Video views

Selecting the Video Views objective is the best option if you want your target audience to see your brand’s video. In order to achieve this aim, you may assist clients in getting to know your brand, demonstrate the personality of your brand, and emphasize your unique selling point (USP). It may also aid in the development of an audience for video engagement, which you can then employ for future retargeting campaigns. You should keep in mind that you are not obligated to select Video Views simply because you wish to include a video in your campaign.

For example, if you want to direct your target audience to a website or app, you may use videos in your Traffic campaigns. If you want clients to opt-in or register, you may use videos in your conversion efforts as well as text. Facebook’s video views are its primary goal.

5. Lead generation

When you want to collect consumer information on Facebook without driving traffic to your website, use the Lead Generation aim. Facebook Lead Generation advertisements enable you to collect information such as names, email addresses, and phone numbers from visitors to your website. When a user’s personal information is accessible, the social media platform automatically populates the form, making the procedure more efficient. Because you have the ability to modify your lead form, you can collect even more particular information.

Lead generation is an example of an advertising target for Facebook ads.

The information you gather may then be used to follow up with consumers and bring them further down your sales funnel.

While this is true, it does build a Lead Ad Custom Audience that you can utilize for retargeting reasons down the road.

6. Messages

When you wish to start a dialogue with your target audience, choose the Messages goal. Using this campaign objective, you will be able to communicate with consumers via Facebook Messenger, Instagram Direct, and WhatsApp Business. The following is an example of the messaging aim for Facebook Ads. With this goal in mind, you may engage your target audience by asking them questions and encouraging them to interact with your company. In addition, you may create leads and collect client information.

Conversion objectives are the actions you want your audience to do, such as making a purchase or visiting your business.

1. Conversions

When you want your target audience to go on to your website and execute a certain action—for example, when you want them to do something like:

  • Choosing to be included in a mailing list
  • Providing payment information Purchasing anything

It is necessary to install the Facebook Pixelor SDK and configure conversion events in order to follow the outcomes. If your website or app does not achieve enough of the required conversion, even if you may utilize this goal to drive very precise activities, the Facebook Ads algorithm may struggle to deliver your ad successfully. Generally speaking, for this target to be effective, you need at least one or two dozen conversions every week on average. If your website or app does not reach the bare minimum, you may consider a Traffic goal instead.

In the Conversions goal, you can leverage the Facebook Pixel or SDK data to create a variety of Custom Audiences based on the information you collect. You may, for example, retarget individuals who supplied their payment information but did not complete a transaction in the first place.

2. Catalog sales

When you have an e-commerce site and want to promote goods from your catalog, you should use the Catalog Sales goal. Creating product feeds and connecting your e-commerce site to Facebook Ads are required before you can utilize this aim. During the setup process, you will be given the option of advertising to new customers or retargeting existing customers and prospects. You may also choose to target consumers who have browsed but not purchased items from your brand, or you can upsell relevant products to customers who have actually purchased from your brand in the past.

Adding dynamic information to your Catalog Sales advertising might help you optimize them even more.

3. Store traffic

Make use of store traffic When you have various company locations and want to target potential clients in the area, a Facebook ad goal is a good choice. You must first add your retail locations to Facebook Business Manager before you can utilize this objective. This campaign objective helps your company to create more foot traffic and increase revenue across all of its retail locations. If your company just has a single brick-and-mortar location, you should optimize your adverts using the Reach goal instead.

In the vast majority of circumstances, the default optimization approach is the most appropriate option for your campaign.

At the ad set level, you have the ability to modify the optimization parameters.

However, optimizing forlanding page visits, which targets individuals who are more likely to visit your website and remain long enough for your Facebook pixel to fire—giving you important retargeting data—could provide greater returns.

In Conclusion

In the event that you’re torn between two Facebook Ad objectives or optimization alternatives, don’t be afraid to test them both and see which performs better. Create two campaigns that are identical except for the factor you wish to test, and allow them to run for a week on opposite sides of the spectrum. After one week, choose the top performance and continue to run the winning campaign until the end of the next week.

* * * * * * * * * * * * * * * * * * Take command of your social media accounts! Check out our free Agorapulset trial to see how it can help you schedule, track, and measure all of your social media activities.

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