How To Perform A Thorough Seo Audit In Less Than 3 Minutes? (Suits you)

How many tools do I need to perform an SEO audit?

  • You absolutely don’t need a large number of tools to successfully perform an SEO audit. Throughout the audit process, we will be using just 4 core tools: Before you start working through the audit process, go ahead and run a site crawl with the SEMrush Site Audit tool.

How do you do a quick SEO audit?

Now on to the audit.

  1. Step 1: Identify Internal & External Link Building Opportunities.
  2. Step 2: Identify Potential Information Architecture Improvements.
  3. Step 3: Identify Thin Content.
  4. Step 4: Identify Duplicate Content.
  5. Step 5: Scan for Keyword Optimization.
  6. Step 6: Make Sure Meta Tags Are Optimized.

How long does an SEO audit take?

As previously mentioned, an SEO audit can take anywhere from 2 to 6 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website.

How do I do a local SEO audit?

It’s going to get you started on the right path but this is the first step towards success.

  1. Step 1: Don’t Freak Out.
  2. Step 2: Layout Keyword Research.
  3. Step 3: Competitor Research.
  4. Step 4: Audit Your Google My Business Page.
  5. Step 5: Check Out Your Links and Citations.
  6. Step 6: Review Your Reviews.

What are the main things to consider in an SEO audit?

10 Factors to Consider Before Starting an SEO Audit

  • Thorough Research of Competitors.
  • Proper Crawling and Indexing.
  • Website Accessibility.
  • Website Link Analysis.
  • Analyze Keywords.
  • Evaluation of Content.
  • Check for On-Page Optimization.
  • Consider Architecture and Design of a Website.

How will you perform an effective SEO audit in 2021?

Here’s a list of what we will be covering in our SEO audit:

  1. Decide how SEO fits into your overall marketing strategy.
  2. Crawl your website and fix technical errors.
  3. Remove low-quality content.
  4. Using Robots.
  5. Check your page speed and load times.
  6. Test your mobile-friendliness.
  7. Get rid of structured data errors.

How does SEO audit the site to identify the SEO problem?

Check the inbound links to the site. Use a backlinking tool such as Yahoo! Site Explorer, Linkscape, Majestic-SEO, or Link Diagnosis to collect data about your links. Look for bad patterns in the anchor text, such as 87% of the links having the critical keyword for the site in them.

How much should I charge for an SEO audit?

The cost of a technical SEO site audit typically starts at around $5,000, but this depends on how deep or complex your business wants to go. Depending on depth and size, it can range anywhere from $3,000 all the way up to $30,000.

How much should I pay for an SEO audit?

Whether you’re a small-to-midsize business (SMB) or established enterprise, you can expect to pay between $650 and $14,000 for an SEO audit. Granted, if you’re a larger company with a bigger website, you will have higher SEO audit costs than a startup with a small site.

Which is the best SEO audit Tool?

10 Best Technical SEO Audit Tools in 2021

  • Google Search Console.
  • GTmetrix.
  • Screaming Frog.
  • Page Modified.
  • SEMrush Site Audit.
  • Ahrefs Site Audit Tool.
  • DeepCrawl.

How do you manage local SEO?

Top 10 Ways to Improve Your Local SEO Right Now

  1. Create a Google My Business Account.
  2. Get Regular Reviews from Happy Customers.
  3. Optimize for Voice Search.
  4. Create Content Based on Local News Stories or Events.
  5. Optimize Your Website for Mobile.
  6. Hone in on Local Keywords.
  7. Use Location Pages or a Location-Specific “About Us” Page.

How do you set up local SEO write down the steps?

Here’s a step-by-step guide to improving local SEO:

  1. Create a contact page.
  2. Make phone numbers clickable on mobile devices.
  3. Add a map to your website.
  4. Include testimonials on your website.
  5. Use schema on your site.
  6. Claim Google My Business profile (and optimize).
  7. Claim social profiles.

How can I improve my local SEO ranking?

Engage on social media and add posts to Google My Business. Ensure your name, address, and phone number are consistent online. Optimize online directories and citations. Perform a local SEO audit.

How do you conduct a technical SEO audit?

Here are some of the steps that you can take to conduct a technical SEO audit:

  1. Crawl your website to identify issues.
  2. Review and optimize your sitemap.
  3. Improve your site speed.
  4. Do a link profile audit.
  5. Make sure there’s only one browsable version of your site.
  6. Check your HTTPS content.
  7. Conduct an on-page SEO audit.

How do you conduct technical SEO?

Technical SEO Checklist

  1. Use SSL.
  2. Ensure your site is mobile-friendly.
  3. Speed your site up.
  4. Fix duplicate content issues.
  5. Create an XML sitemap.
  6. Consider enabling AMP.
  7. Add structured data markup to your website.
  8. Register your site with Google Search Console and Bing Webmaster Tools.

How do you conduct a site audit?

How to Conduct a Website Audit

  1. Run Your Website URL through a Site Audit Tool.
  2. Find Technical Errors.
  3. Identify SEO Problems.
  4. Analyze Design and UX.
  5. Assess Website Content.
  6. Generate a Checklist of All Site Issues and Recommended Fixes.

Got 15 Minutes to Spare? Perform This Quick SEO Audit.

Whether you’re a seasoned SEO veteran or a novice to search engine optimization, you’re probably familiar with the difficulties associated with increasing your site’s search visibility. After all, even the most wonderfully written and diversely varied website will fail to rank if it does not have the magic touch of SEO applied to it. But it is the onerous chore of conducting an SEO audit that has paralyzed so many marketing teams, whether they are established or not. It’s impossible to know where to begin or where to conclude the data analysis, data uploads, data downloads, Excel functions, and so on.

Fortunately, there is a technique to enhance your success without exhausting your resources in terms of time and energy.

You will learn the following things from this article:

  • First and foremost, why do you need a site audit in the first place? An SEO audit is a time-consuming process that requires time. A Quick Audit You Can Carry Out On a Regular Basis

First and foremost, why do you need a site audit in the first place; Exactly how long does it take to do an SEO audit? You can do a quick audit on a regular basis.

Why Perform a Site Audit in the First Place

Having the best content in your industry or the most visually appealing landing pages is one thing; however, having a technically compliant site that covers all of the bases of on-page SEO is another.So, why would conducting a brief website audit be advantageous for the success of your overall SEO strategy? For starters, a site audit ensures that your website is up to date with the latest developments in the search engine landscape. The ever-changing SERP, the fundamentals of SEO, and the content requirements for your site have all been addressed previously.There are so many factors that affect your SEO – from content to responsiveness, page speed and overall topic authority – that business owners must consider much more than simple SEO best practices to achieve greater search visibility.Furthermore, a quick site audit can help you optimize in real time as updates are being made constantly on your site, be it for mobile or desktop.

How Long Does an SEO Audit Take?

Yes, it’s true – you can conduct an SEO audit in as little as fifteen minutes. While we’ve previously produced a more comprehensive SEO audit checklist to help you conduct a full-scope audit of your site, it’s advised that you focus on the issues that are at the tip of the iceberg and might lead to larger, longer-term initiatives. The most essential thing is to get started as soon as possible! There are various considerations to be made before to performing any audit, whether it is a rapid audit or not.

  • A rapid SEO audit on a smaller site will almost certainly take less time than attempting to run a quick SEO audit on a larger site, such as a major eCommerce site with several product and category pages that have a lot of twists and turns.
  • Another factor to consider is your crawling speed.
  • This short 15-minute audit is performed once the initial crawl with the seoClarity platform has been completed.
  • To crawl a site and unearth the data from an audit is one thing, but that list of to-dos is simply a list of chores you must complete in order to restore your site’s technical health is quite another.
  • content-related activities on one day, technical implementation the next day, and so on).

(Are you interested in conducting a more in-depth technical SEO audit? Check out our SEO audit checklist for more information. This document is a good resource to keep handy for case you need to maintain site health or execute fast SEO audit chores in the future.

A Quick SEO Site Audit You Can Perform Regularly

A core SEO audit should include the following components, which you should consider executing on a regular basis with your own crawler tool. In addition to the seoClarity function, we’ve included it in this review.

Task 1: Sitemap Check

There are two methods I would recommend for checking for faults in your existing sitemap. In order to detect all of the mistakes that Google discovered in your sitemap, the first and most efficient method, and the method that best fits our 15-minute time constraint, is to review the Google Search Console data. Toss that information to your development team so they can go to work on fixing the problems, and — presto! — you have successfully reviewed your sitemap for flaws and taken steps to correct them.

  • Upon completion (and this following section moves quickly), export the list of all URLs, along with the status code associated with each of them.
  • Using a simple Vlookup, you may determine which sites are included in the XML sitemap but are not ranking (see below).
  • This analysis will help you to rapidly identify and isolate any issues you are experiencing with your website, such as pages that should be deleted from your XML sitemaps (404-status) and pages that are missing and should be inserted (200-status) in your XML sitemaps (404-status).
  • Pages with canonical tags and/or pages that should have canonical tags will be recognized and categorized.
  • XML sitemaps with a status of 200 indicate that the material is too deep in the site and requires internal linking.
  • You may rapidly evaluate your sitemap and ensure that it is up to date and accurate by using this feature.

Task 2: Check Your Robots.txt File

You may check for flaws in your existing sitemap in one of two methods, in my opinion. In order to detect all of the issues that Google discovered in your sitemap, the first and most efficient method (and the method that best fits our 15-minute time constraint) is to review the Google Search Console data. Toss that information to your development team so they can go to work on fixing the problems, and—voila!—you’ve successfully reviewed your sitemap for flaws and taken steps to correct them. Crawling an XML sitemap is another way that may be used to locate the root cause of a problem (noting that the crawl itself may take longer than 15 minutes on an enterprise-level site).

  • To export a list of all presently ranked pages, use our Research Grid to do a search inside it.
  • Likewise, use a VLOOKUP to determine which sites score well but are not included in your XML sitemap.
  • In this step, you will discover pages that are 301-redirecting but are still appearing in search results, and you will develop a plan to crawl the pages that were identified.
  • This method is also useful for identifying duplicate information.
  • Issues with content that is too deep in the site and requires internal linking are recognized if the information is present in the sitemap but is not visible in search results.

Using this tool, you can rapidly evaluate your sitemap to ensure that it is current and accurate. If you are using ClarityBot, you can then submit the URLs (with a 200-status code) to identify any other errors that may have occurred.

Task 3: Review Site Errors

It might also be useful to compare the number of indexed pages displayed in Google Search Results with the number of legitimate pages listed in Google Search Console in order to uncover any problems. Compare the number of indexed pages to the number of pages on your XML sitemap and the number of ranking pages. Whether a certain page type is not appearing in search results, check with the Google Search Console Fetch and Render tool to determine if Google has canonicalized the URL to another page on which it should appear.

Task 4: Check Page Speed

In addition, SeoClarity offers consumers with a page performance report that includes average desktop speed as well as mobile speed information. We propose that you concentrate on enhancing the speed of your Mobile page in order to be more efficient. Check the folder structure that has been affected the most for URLs that may be slowing down your site and quickly find the issues that are causing it to slow down. With regard to URLs, download the sites that are affected and begin going through the items on the list, sharing them with your team and ticking out the ones that require picture size compliance.

Open your site in a browser and look for the tags “srcset=” and “src=” to ensure that your site is loading different pictures for mobile and desktop, and that the images are appropriately scaled.

Task 5: Monitor Your Structured Data

In light of Google Search Console’s recent addition of additional markup resorts to their data, this is an excellent place to start to determine which pages have proper markup and which pages have an issue.

Get a Free Site Audit and Site Health Report

For your convenience, our experts at seoClarity will provide you with a FREE site assessment and site health report, which will simplify the process even more. In a short period of time, through our unlimited crawl capabilities, we can identify any issues and tailor our assessment to your specific pace, depth, and frequency requirements. This gives you the ability to create a technically sound and error-free site that will provide your customers with the best possible user experience. Once you have submitted a request for a free site assessment, a member of our team will contact you to provide an introduction and to better understand your requirements.

You will also receive a site health report that describes the present status of your site, lists issues that need to be completed, and makes suggestions for future actions based on our statistics.

Get aFree Site Audit and Site Health Reporttoday and be on your way to site health and optimized site performance!

Fortunately for you, our experts at seoClarity can simplify all of the above by providing you with a FREE site assessment and site health analysis. Through our unlimited crawl capabilities, we can identify and resolve any issues quickly and efficiently. Our assessment is customized to the pace, depth, and frequency that you require, giving you the ability to build a technically sound and error-free site that will provide your customers with the best possible user experience on your website. The moment you request our free site assessment, one of our staff members will contact you to introduce themselves and learn more about your requirements.

Finally, you will be supplied with a site health report that addresses the current condition of your site, contains a list of initiatives to perform, and includes recommendations for next actions based on our statistics.

One Audit, One Goal

If you’ve arrived at this page, it’s likely that you’re interested in search engine optimization in some capacity and that you have a fundamental grasp of why SEO is essential. If you’re completely new to SEO, we recommend that you read our article on How to Teach Yourself SEO. The following is a summary of the audit’s objectives: Reduce the stench of your website. With its search engine, Google aspires to provide its customers with the best results possible – the site which contains the most relevant content to their search, the site which is the most authoritative on a particular subject, the site which is the most user-friendly and which responds to their needs the fastest.

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We’re looking at all of these aspects to determine what’s holding us back – what we need to correct to make our site stink less, what we need to do to be the greatest website for whatever it is that we do – and then implementing those changes.

Like the story of Beauty and the Beast, only the Beauty was a guy looking for clothes or in need of a lawyer, and the Beast was a data center in Silicon Valley, according to the author.

Auditing for the User

First and first, consider everything from the user’s point of view. Your major objective in this situation is to ensure that consumers can perform tasks on your website. Take a step back and attempt to see your website through the eyes of a potential consumer. Consider the following scenario: you are a clothes shop. Potential customers want to be able to go to the items they want quickly; be able to explore by category (for example, trousers); filter down products (e.g., green pants in size 34); add the items to their shopping cart; locate coupons; and complete their purchase.

  1. If you’re experiencing difficulty with these tasks, it’s likely that your customers are having even more difficulty with these tasks.
  2. If you own a clothes store, you want a design that is consistent with your brand and compelling photographs of your items; these elements assist to immerse your visitors.
  3. Your website serves as your online storefront and virtual office, where you may interact with potential consumers.
  4. A search engine is a robot that can only read text and code; it does not have the capacity to understand images.
  5. Tip of the day: If you’re looking for a way to save money, consider donating to a good cause.
  6. Disable the use of CSS and Javascript in your browser and you’ll be able to view what the engine is seeing.
  7. There are a number of tools available that allow you to see your website as if it were a search engine.
  8. Users are Google’s first concern, so make sure your site is easy to use before diving into the technical aspects of SEO optimization.

The general purpose is to uncover issues that are affecting both the human user and the search engine, and to take steps to address those issues. A satisfied user combined with a satisfied search engine equals more traffic and more conversions, which equals more money.

Climbing Mt. Google.

Taking on the work of SEO might appear to be a difficult endeavor. Even those who are familiar with the process might be quickly overwhelmed by the sheer number of variables that must be considered while performing a site assessment. With any large-scale project, it’s essential that you break things down into manageable sections and components. First and foremost, do not go in over your head. It might take years and a significant deal of experience to develop a website with excellent SEO performance.

Five sections will be covered in this section.

1. Start with the website functionality and user experience.

Is it presented in a professional manner? Is it simple to find your way around? Is the page loading quickly? Do all of the internal connections function properly? Is your navigation clear and understandable? Keep track of any problems you encounter and anything that can interfere with your users’ experience. A website that annoys its customers is not going to benefit your bottom line, no matter how much traffic it receives from around the world.

2. Analyze the technical data and content of the site.

The Screaming Frog Spidertool is a fantastic tool for this, since it allows you to pull all of your website’s title tags, meta descriptions, and header tags in one convenient location. Make certain that these relevant descriptive tags are included on every essential page – the home page, primary category pages, big items, service areas, and so forth. At every step, provide your consumers (and search engines) information by include descriptive text on these important pages. Even if it’s only a paragraph, provide your customers (and search engines) with information.

3. Assess the inbound links to your website through Google Webmaster Tools or a third-party link checking tool.

Look at the links in Google Webmaster Tools (found under “Sitelinks” in your dashboard) to see what they look like. Specifically, are they shady websites that you wouldn’t visit yourself, sites that are irrelevant to your business (such as a list of flower shops connecting to your website as a lawyer), or are they websites that are relevant to your area of work? If you’re looking through these links and you constantly coming across sites that appear to be illegitimate and have nothing to do with your field of business, there’s a high probability your organic performance is suffering as a result.

You should also look for comparable sources and reach out to them in order to get additional natural, high-quality links to your website.

4. The technical nitty-gritty.

As previously said, use a tool such as GTmetrix to analyze your site’s load speed and find the issues that are slowing down your page load time. (As an aside, the optimal load time is less than 2 seconds.) Sitemaps are also taken into consideration, and there are a plethora of tools available to help you develop a basic XML sitemap and upload it to your site, making it easier for the search engine to identify pages throughout your site and rank your site higher in search results. Robots.txt is also included in this category.

This would also be a good opportunity to put Google Analytics into action.

Do you already have Google Analytics installed? Make sure the code is installed on every page prior to the/headsection of your HTML source code before publishing the page.

5. Develop a list of actionable items out of this audit and make a road map to address them.

The following are some examples of action items:

  1. Among the action items are the following:


When completing an SEO audit on your own website, there are several challenges to overcome and multiple opportunities to make a mistake, just as there are when filing your taxes or competing on a Japanese game show. This list of risks should be considered in the same way as you should avoid overlooking the money you earned at the blackjack tables in Vegas as “income” or falling victim to the enormous spinning contraption meant to knock you over on Ninja Warrior.

Keyword Obsession

We see far too many individuals who are instantly fixated on going for the most competitive keyword or something as simple as “clothes store” and putting that phrase EVERYWHERE on their site in an attempt to rank for it, which is not the case. It’s not going to work. Not at all. It’s unlikely that you’re or Macy’s, where you can just rank for any keywords you choose. It’s far too competitive. I would recommend utilizing Google Keyword Planner to verify the search volumes of prospective search terms that define your business; but, don’t become obsessed with the figures you see there.

It is not a good idea to try to design your site around a single term.

This will help your website perform better than competitors’ websites.

An someone who searches for “pants” has no notion what kind of trousers they are looking for.

404: SEO Knowledge Not Found

If you try to learn about all of these topics but still don’t grasp the fundamentals of how search engine optimization works, you will get confused and frustrated. The SEO Beginner’s Guide from Moz is a fantastic place to start your research. Before you start cutting anything down, make sure you understand how to operate the saw.

Band-Aid Syndrome

We see far too many instances of people simply patching over problems rather than addressing the underlying causes of the problems. Instead of just redirecting all of your site’s duplicate pages to the proper page, for example, if your site is making multiple pages for any reason, create a new page for each duplicate page. Locate and resolve the underlying issue that is causing your pages to duplicate. It is impossible to avoid resolving the same problems over and time again and never getting ahead of the curve if this is not done.

No amount of traffic will ever help you generate more money.

Biting Off Too Much to Chew

Consider your automobile: you can do basic maintenance on it, such as changing the oil and replacing a tire, but there comes a point when you’re better off taking it to a technician who has made a career out of repairing every sort of automotive problem imaginable. Similarly, if you attempt to remedy something on your SEO audit that is completely outside of your comfort zone, you will almost certainly make the problem worse and annoy yourself to no end. When doing your audit, keep it simple and focus on the fundamentals: title tags, decent content on the pages, and making sure the links look nice.

  1. Much of what you’ll need to do is straightforward — anyone with even the most rudimentary grasp of HTML can change title tags and install Google Analytics with relative ease.
  2. At the same time, understand your limitations and recognize when you require the assistance of a developer or SEO specialist.
  3. They attempted to complete the task themselves rather than hiring a professional, proving to be money clever and pound dumb.
  4. If your time might be better spent on activities that are more beneficial to your company, don’t waste it on hours and hours of auditing your site.
  5. The purpose of an audit is to provide you with a comprehensive picture of all the issues impacting your site so that you can focus on the most important issues.

Furthermore, if you do decide to deal with an SEO expert or agency, you will be able to move the process along much more quickly and will know exactly what questions to ask your chosen professional. Best of luck with your audits!

How To Do Your Own 5-Minute SEO Audit

It’s possible that if you’ve attended SEO conferences, you’ve attended one or more sessions where specialists do live site assessments and provide recommendations to attendees. For agencies and consultants, the ability to swiftly analyze any website is a valuable talent to develop. Learn how to do your own 5-minute SEO audits by following this guide. Don’t be concerned if it takes you 10 or 15 minutes to do this task. This is one of those situations where the more you do, the faster you progress.

If you want to do a thorough audit, here are three excellent resources to read:

  • Lindsay Wassell (Moz)
  • Sam McRobert’s Template on Quicksprout
  • Steve Webb’s YouMoz

Among the resources are Lindsay Wassell (Moz), Sam McRobert’s Quicksprout Template, Steve Webb’s YouMoz, and others.

  1. Domain name
  2. Brand name
  3. Location (if local search is necessary)
  4. And other information.

Note: For the sake of this exercise, I will assume that you do not have access to Google Analytics or Webmaster Tools.

1. Traffic Overview

Navigate to SEMRusand perform a root domain search. (You do not need to create an account or log in to accomplish this.) In addition to a graph of organic and PPC traffic, five top keywords and five rivals will be displayed. In addition, a pie chart will show you where the traffic is coming from.

  • How much search traffic is there
  • How many results are returned. Which of these three conditions is true: declining, static, or increasing? What are the most popular organic keywords and where do they rank
  • What are the sites that are in competition with one other? Does this appear to be accurate?

(Click on the image to expand it.) To view a visual graph comparing the domain you’re inspecting with its rivals, click on theCompetition Graphlink in the auditing tool.

  • How high is your domain ranked in comparison to the others? Is it anywhere in the middle? Is it at a lower level than the others?

2. SERPs Appearance

Carry out the following investigations: Name of the company and the name of the company and the location

  • Is the domain name displayed? Is it positioned in the first position
  • Is there a connection to the website? If so, do you think they’re appropriate choices? What is the quality of the titles and descriptions that display
  • And Where can I find a list of businesses or a Knowledge Graph on the sidebar? What is the degree of accuracy of the information? What does not appear to be present
  • Does any listing have a negative impact on the brand’s reputation?


  • What is the total number of pages in the index? Is this conceivable, whether at a high or low level? Check to see if the titles are well-written and include keywords. What percentage of keyword duplication do you see? Are the descriptions both meaningful and visually appealing? Whether or if they compel you to click on them

3. Technical Factors

Take a look at the root domain androbots.txt.

  • Is there a robots.txt file? There is a canonical issue or do they dispute with one another
  • Is there any stuff that appears to be blocked by robots.txt but should not be? Is it being misused, for example, in situations when meta robots should be utilized rather than search engines
  • Is it displaying information about the site that hackers may use to their advantage?

Look for issues with canonicality. Go to the following website: Is it apparent that the site is 301 redirecting to Check the source code of the pages to determine if they have canonical tags by using the Moz SEO Toolbar or by looking at the source code.

4. General Appearance

Go to the Home Page to learn more.

  • In the Moz SEO Toolbar, look at the title and description to see how they compare. Whether they are well-written and appear to be optimized for style and keywords
  • There is one H1 that summarizes the page, provides support for the page title, and contains the page’s keywords, is there? Examine the image alt tags with the help of the Web Developer Toolbar. CSS may be turned off using the Web Developer Toolbar. Is there any shrouded text revealed as a result of this? Can you tell me whether this reveals any secret content by selecting all? Browse the page’s content for more information. Rate it on a scale of 1 to 5, then include a few notes on why you gave it that rating

5. Content

  • Is the navigation clear and understandable? Is it a hierarchical structure? Do the links appear to contain terms that are distinct from one another? Choose five pages from the navigation and go through them. Each item should be rated on a scale of 1 to 5, and you should provide a few notes on why you scored it that way. Inquire as to whether this stuff is intriguing or sticky. Examine a few of the product or shopping cart pages. Are they properly planned out? Do they employ keywords that are unique to them? Do they utilize microformats or as a standard? Is it simple to locate a blog, resources, or other stuff that is worthy of linking to? What do you think of the content’s effectiveness? Would you be willing to connect to whatever you come across? What are the reasons behind this or that? Are there any social media connections visible? When it comes to blog or link-worthy content, how well is social media integrated? If there is a blog, how frequently and how fresh is the information posted? Are they expressing themselves through comments or social media likes/shares
  • In what way is the overall design and user experience successful? Are there sections for “About,” “Contact,” “Privacy Policy,” “Terms of Service,” and other items related to business operations?
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6. Authority is a website that provides information on search engine optimization (a free account will work).

  • Take note of the Ahrefs Domain Rank and if it is high, medium, or low. How many backlinks and referring domains does your website have? Is there a 10 percent or better to 1 percent or better ratio? Take a look at the inclinations of the graph. Do they go up or down in price?

Carry out the same procedure for some of the rivals you discovered using SEMRush. How does your domain stack up against the competition? Whether you have the opportunity, compare the results fromOpen Site Explorer andMajestic SEO to determine if they are comparable. A problem with the linkages may exist if they are substantially different from one another.

7. Social Media

Look for it on Google and/or Bing.

  • The brand name plus Twitter
  • The brand name plus Facebook
  • The brand name plus LinkedIn
  • The brand name plus Google+

Social media networks such as Twitter, Facebook, LinkedIn, and Google+ are used to promote brands.

  • Is all of the account information correct and up to date? Are the necessary design components in place? Is new information published on a regular basis? Is the information entertaining or memorable
  • Is it easy to remember? Do individuals communicate with each other through comments, likes, shares, retweets, and so on

Check to see that all of the account information is valid and full. Whether or whether there are design components in place Does the site update with fresh content on a frequent basis? Whether or if the information is intriguing or memorable; Comments, likes, shares, retweets, and other forms of interaction are there?

New on Search Engine Land

Thomas Schmitz is a seasoned digital marketing specialist who has worked with a variety of clients, including startups, small and medium-sized businesses, enterprises, media, and non-profit organizations.

Known as an expert in inbound and content marketing, search engine optimization, and social media, Tom is also a growth creator and turnaround specialist who is known for his inventive thinking and ability to turn around businesses. Tom may be followed on Twitter at @TomSchmitz.

Planning Your Comprehensive Local SEO Audit in 59 Minutes

The location and closeness of the product or service are taken into consideration when people search for it online. As a result, it should come as no surprise that local searches are becoming increasingly popular, as demonstrated by the following Google research:

  • Consumers use search engines to find local information on their mobile devices in four out of every five cases. When searching locally, consumers look for information such as store locations, hours of operation, items in stock, and driving directions. Consumers who search locally are also more likely to respond to a call-to-action. Following a local search on their smartphone, as many as 50% of smartphone users went to a store the same day, while as many as 34% of computer/tablet users did the same. In a single day, 18 percent of local searches made on smartphones result in higher sales when compared to non-local searches, which account for around 7 percent of all searches.

Higher local search ranks, according to these figures, result in an increase in visitors and income for companies in the area. When it comes to ranking high in local searches, local SEO audits are the solution. These audits pave the way for a successful search engine optimization campaign and identify and close flaws in existing SEO techniques. Above all else, businesses gain from the increase in organic traffic, which results in more qualified leads and eventually more conversions. Initiating a local SEO audit may be an extremely time-consuming and daunting task, especially for newcomers.

Here’s how you can do a quick local SEO audit, according to our opinion.

Let’s start by knowing the basic steps of a local SEO audit in a nutshell:

  • Get a better understanding of the website
  • Examine the NAP’s visibility
  • Make a list of the aspects of the On-Site audit
  • Make use of free online resources


Prior to doing an SEO audit, make sure you have all of the necessary information about your website ready. In this section, you will find solutions to problems such as:

  • Incorporates your location, brand, and keywords into the title tag of your home page. Is the information on the homepage spammy or plagiarized? Are visitors given useful information when they arrive at the site
  • Is there a contact page on the website that has all of the relevant information? Located at the bottom or top of the website, with the NAP (Name, Address, and Phone Number) appropriately set up in the schema
  • Is there a blog part on the website that is regularly updated? What kind of entries are published on the blog
  • How often they are published
  • Is there a list of social networks on the website, as well as links to them?

These suggestions will assist you in addressing a number of significant concerns on the website.

Check NAP visibility

Because it creates your company’s identification in the virtual environment, your NAP (Name, Address, and Phone Number) is extremely significant when it comes to local search results. Even the smallest modifications in your company’s name, address, and phone number will cause the search engines to treat your company as a separate entity. This is why you must guarantee that your NAP is faultless to the point of being unusable. This will be covered in greater detail later in the essay.

Create a list of On-Site audit elements

In the process of compiling a list of on-site audit items, you may discover the key areas where your website need improvement. Here are some components that can assist you in doing an on-site local SEO audit on your website: 1

Competition Analysis

Finding your top three rivals is the first step in doing an SEO assessment of your website. Find out the following information to help you: Calculate and compare your website’s rating with your rivals’ rankings by using a mix of popular keywords for your business and your area, as well as your own website’s ranking. Analyze the status of the meta tags to determine whether or not they have been correctly applied in the targeted sites and whether or not the city or state has been referenced in all of the landing page Meta Tags.

Report on Backlinks: Look for backlinks that have been gained from high-quality websites.

Additionally, you must examine the metrics of your rivals, which may include, but are not limited to, the following:

  • Page Authority, Page MozRank, and Page MozTrust are all terms that refer to the authority of a web page. Total number of external links
  • Total number of links
  • Total number of links from root domains
  • Citations

5 minutes is the time estimate. 2

Redirection – Canonical

A single web address or a single URL is used for each web page when the term “canonicalization” is used. Canonical redirection selects a single URL from a list of possible URLs, which is often the Home page of a site. Without specifying a preferred domain, Google may list both the’and non-versions of the web pages as independent referrals to different pages, resulting in duplication of material on the search results page. Manually check the following: If canonical redirection is enabled, entering the domain name in the browser without the ” and then with the ” should result in the same web page being shown.

Continue reading until you reach the HTTP Response Header section, where you will find two options:

  • It is possible to receive a 200 OK response for both and non-URLs
  • However, this implies that redirection has not been correctly performed. 301 Moving Permanently– This signifies that a redirection has been put in place.

1 minute is the estimated time. It’s time to do a real-world local SEO audit to see how well the site is currently performing. Tweet4

Website Content Audit

Begin your content audit by examining the following aspects on the webpage from the standpoint of search engines:

  • Pages with a title, page headings, images, image ALT tags, links to other pages, broken links, and targeted keywords

In addition, from the perspective of content marketing, consider the following:

  • Word Count, Content Type, and Call to Action are all important considerations. Affordability on both desktop computers and mobile devices

Screaming Frog may be used to precisely examine your website whether it has a low word count. Enter the website’s URL in the box and press the STARTbutton, and the program will crawl and analyze the website as a result. If you want to see how many words are on each page, go to theINTERNALtab and scroll down to theWORD COUNTcolumn. Content should be checked for duplication, plagiarism, and syndication using the following tools: Make advantage of Screaming Frog if you want to check a website that has a low word count.

If you want to see how many words are on each page, click on theINTERNALtab and scroll down to theWORD COUNTcolumn.

Enter the URL of your website in the search box and press the GO button to receive a complete analysis of the material on your website.

URL Audit

While examining the URLs on your website, be certain that they have the following elements:

  • Are concise and user-friendly
  • They have a character limit of 115 characters
  • They do not include superfluous parameters and are static
  • Add a term that is related to the information mentioned hyphens should be used instead of underscores

Do not include superfluous parameters and are static. Are brief and user-friendly, with a character maximum of 115 characters. infuse the article description with relevant keywords instead of underscores, use hyphens

Site Speed Audit

It takes around 3 seconds or less on average for a website to load a page. It takes around 7 seconds for eCommerce websites. For a speed assessment of your website, make use of the tools listed below.

  • Google’s Page Performance Insights: This tool examines the speed of your website and makes recommendations on how to make it faster even faster. The TEST NOWbutton will appear once you have typed in the website’s name into the search field
  • Click on it.
  • Gtmetrix: gtmetrix is a free tool that can be used to test the performance of your website and identify any bottlenecks. The TEST NOWbutton will appear once you have typed in the website’s name into the search field
  • Click on it.

Improve the speed of your website by doing the following:

  • Making queries as few as possible
  • Reducing server response time
  • Enabling browser cache
  • Minimizing redirection
  • Optimizing graphics
  • Creating a simple website

1 minute is the estimated time. 7

Local Schema Audit

Using schema markup provides you a competitive advantage over your competitors.

Here’s how to perform a local schema check and construct a local schema:

  • Examine the Local Schema: To check the local schema, use Google’s ” Structured Data Testing Tool “. To produce results, enter the source code or paste the URL into the box and clickVALIDATE.
  • Use the “Local Business Schema Generator Tool” to quickly and simply mark up the name, address, and phone number of your business using the language. Create a Local Schema: All that is required of you is to complete the fields provided.

1 minute is the estimated time. 8


Interlinking has an impact on the search engine rankings of your website, as it aids in the crawling of the website by spiders, increases the ranks of certain keywords, and gives more possibilities for your target audience to investigate. When you have an excellent internal link structure with all of your web pages connected together, search engines will be able to index all of your pages. Internal links on your website should be optimized in the following ways:

  • Ensuring that each page on the site has a link to another page
  • Employing a descriptive anchor text that contains geographical and business information, such as – Texas Roofing Supply
  • Create diversity in your links by not connecting to the same set of sites and by not using the same anchor text on every page
  • Make full use of the potential of your homepage by adding direct links and eliminating connections that are less significant

5 minutes is the time estimate. Conduct a rapid Local SEO assessment of your website in order to detect any major flaws that are harming its operation. Tweet11

404 pages

5 minutes is the estimated time. Execute a rapid Local SEO assessment of your website in order to uncover any major flaws that are harming its overall performance. Tweet11

Landing Page Audit

Time estimate: 5 minutes Conduct a fast Local SEO assessment of your website to detect any big issues that are harming its performance. Tweet11

  • Detailed information on the website’s structure, business hours, crawlable NAP, content on the page, indexing of the page, heading tags, meta tags (including title and description), and other relevant information Alternate text
  • Evaluations provided by consumers or clients A map and driving directions are embedded in the page. Mobile-friendliness
  • Keyword stuffing
  • And so on.

4 minutes is the time estimate. Perform a technical audit for your client’s local SEO in the shortest amount of time possible. Tweet13

SiteMap Creation and Submission

Duration: 4 minutes as a ballpark estimate Ensure that your client’s local SEO technical audit is completed as quickly as possible. Tweet13


The /robots.txt file supplies web robots with information about a website, and this procedure is referred to as the Robots Exclusion Protocol (REP). Robots, on the other hand, can ignore the contents in /robots.txt. The following is an example of how to develop and test robots.txt:

  • Create:Follow the instructions provided by Google’s Search Console when creating your page. Test: Make use of the robots.txt Validator provided by SEOChat.

1 minute and 15 seconds is the estimated time.

Google Analytics Implementation Audit

Google Analytics is a must-have for any website that caters to local businesses. You will be unable to keep track of difficulties on your website, track changes in traffic and conversions, or obtain critical information about visitors if you do not have access to this information. Check whether Google Analytics is installed on your website by clicking on the Google Analytics button in your browser’s address bar. CHOOSE VIEW PAGE SOURCE as an option. orga.js Searchanalytics.js (Universal Analytics) Searchanalytics.js (Universal Analytics) (for classic Analytics).

As a result of this Local SEO Audit, a significant number of quick wins may be achieved.

See also:  How To Promote Brands Through Gifs? (Suits you)

Mobile-friendly check on mobile device

Every business owner, even Google, understands the value of having a mobile-friendly website for their company. The following are some of the requirements that Google has established for mobile-friendly websites:

  • Use of software that renders material unreadable or unplayable is strictly prohibited. Make certain that the connections are not too close together so that they may be readily touched
  • Make sure that the material fits on the screen without the need for the user to scroll or zoom in order to read it.

With the help of Google’s Mobile-Friendly Test, you can determine whether or not your website is mobile-friendly. 1 minute is the estimated time. 18

Navigation Links Spider-Friendly – Multiple Location

Users will have an easier time finding location-specific content on your website if you employ a simple dropdown list to make navigating more convenient. A tier-based menu or a submenu will also suffice for this application. (Image courtesy of Shutterstock) 2 minutes and 19 seconds is the estimated time.

Google+ page Audit

A basic dropdown list may make navigating easier on your website when you want customers to discover certain pages for a particular region.

This can also be accomplished through the use of a layer menu or submenus. Photo courtesy of Shutterstock Approximately 2 minutes and 19 seconds is the estimated time

Citation Audit – NAP

Your website requires a faultless citation profile that includes your company’s NAP, since this has a significant influence on your local SEO rankings. Performing a few basic rounds of checks will quickly provide you with the information you require. If, on the other hand, you are interested in a more in-depth citation analysis, Casey Meraz’s article on the subject is highly recommended. You may run a manual search to locate all of the existing versions of citation NAP and more by performing the following steps:

  • Inputting the name of your company
  • Inputting the name of your company and a portion of your street address
  • Trying to find the phone number for your company

Repeat these procedures until you have identified all of the instances in which your NAP data appears to be wrong. As soon as you discover inaccurate NAP listings, either contact the websites that carry the wrong information or attempt to claim or modify the listings. Alternatively, you can employ auditing tools, which may include, but are not limited to, the following:

  • Search engine optimization tool Moz Local checks your website for inconsistent, incomplete, or duplicate citations for just $84 per location using Moz Local. Prices range from $500 to $1,000, with the price being the only significant disadvantage of Yext, which offers an incredible number of perks, including the ability to save time.

Check your website for inconsistent, incomplete, or duplicate citations using Moz Local, which costs $84 per area checked. If you want to save time and money, go no further than Yext, which is available for $500-$1,000. It has an abundance of perks, including the ability to save you time and money.

Google+ Page Review

According to Digital Insights, Google+ has more than 1.6 billion members, with 540 million of them being active on a regular basis each month. The fact that 53% of the interactions between a Google+ user and a brand are favorable further suggests that Google+ pages are important for local companies. The following are some important considerations to remember concerning Google+ reviews:

  • A new version of its review system has been introduced recently. Despite the fact that the advantage is more indirect, reviews have a significant impact on Google+ local ranks. It is possible to flag and report a review that is not in good taste, whether it is on your page or on a competitor’s website
  • However, this is not recommended. Only Google+ Local business pages can have reviews submitted for them
  • Personal branding sites and non-local business Google+ pages are not eligible for this feature. When it comes to rankings, the quantity of reviews takes precedence above the quality of the reviews.

Perform a fast assessment or scan of your Google+ Local page to look for red flags such as the ones listed below: You may perform a fast check by entering the name of your company or brand into the Google search box. The specifics may be found on the right-hand side of the page. 1 minute and 23 seconds is the estimated time.

Backlink Health

A Herculean task, maintaining the health of your backlink profile is a must. Make it easy for yourself by enrolling onSEOprofilerand exploring the platform. Open Site Explorer and SEMrush are two more tools that are similar in functionality to this one. SEMrush has been a particular favorite of mine for the past couple of years. Choose between its free and premium editions, with the subscription version costing $69.95 a month and providing a more in-depth study of your backlinks. You may also sign up for a 14-day free trial, after which you will be able to cancel your membership without incurring any fees.

23 Local SEO Checklists That You Can Use During Your Local SEO Audit are organized and easy to follow.

The results of your website’s local SEO audit instantly pave the way for increased brand exposure, more visitors and subsequent conversions, a higher ranking in search results, and higher returns on your investment in the long run.

Please let us know!


It can be difficult to begin and complete an on-page SEO audit of a website in order to identify flaws that might be detrimental to a site’s search engine optimization efforts. In this essay, I want to demonstrate to you that doing an SEO audit does not have to be difficult at all. During this session, I’ll show you through six simple stages on how to rapidly look at a page from the eyes of both users and search engines, as well as how to finish the audit with four free tools.

The greatest part is that it will only take you 15 minutes of your time—30 minutes if you decide to stop for a cup of coffee on the way—to do it.

6-step SEO audit process

I will go through the following six phases in this article:

  1. Checking the Google search engine results page (briefly)
  2. Detecting a probable Google penalty
  3. Detecting hidden text
  4. Running a speed test
  5. Analyzing on-page elements
  6. Analyzing a specific issue

I recommend that you select at least three distinct pages from your website before beginning your audit. If you merely look at one page of your website, you may overlook several problems that are there. Choose pages that you believe are significant both in terms of content and in terms of traffic. I propose using a category page, a product page, or a blog article as your starting point. You should review the pages linked above for information on the first three phases of the audit procedure stated above.

Tools required for the SEO audit

We will make use of the following free tools for the audit:

  1. A number of tools are available, including the Web Developer Toolbar (a Chrome extension), Google Search Console, PageSpeed Insights, and an on-page SEO assessment tool.

All of these are necessary and completely free to use.

Step 1: Checking Google SERP (briefly)

You can do it. First, look for your company’s name on Google. This stage allows you to rapidly determine whether or not your domain has been successfully indexed. Your website should be at the top of the search results (unless the site is completely new). It is also vital to consider how the final product will look. Do you wish to have a high click-through rate (CTR)? The title, URL, and meta description of your website should be descriptive of your site and look engaging to potential visitors.

  1. Would you be willing to click through?
  2. If you type “” into the search box, you will be able to check how many indexed pages you currently have.
  3. You most likely have an idea of the size of your site, so if the number of indexed pages appears to be too low or, on the contrary, appears to be excessive, you must determine the source of the problem.
  4. As I will demonstrate in Steps 4 and 5, if you believe you have any, you may conduct an on-page SEO audit using an on-page SEO audit tool.

Step 2: Detecting a possible penalty from Google

If your website has been subjected to a Google penalty, you’ve most likely already realized it’s happened. However, it is possible that you may not be aware of a penalty because you will not have noticed a significant decline in organic traffic during this period. As a result, I strongly advise you to double-check that Google is entirely satisfied with your website. The Google Search Console is the most effective tool for identifying and resolving any issues with your website. It is also an extremely useful tool for developers and marketers.

So don’t be concerned.

Step 3: Finding hidden text

Because of the CSS styles or JavaScript language that have been applied, the content of a website might seem differently to search engines and visitors. However, you may also examine your page via the eyes of Googlebot to see if there is any hidden text. Alternatively, you may be able to read text that should be visible but is being hidden by JS. With the Web Developer toolbrowser add-on, you may disable CSS and JS, which will allow you to accomplish your goal. The most serious issue that might arise is the presence of hidden text on the website.

Even from a different perspective, the buried text might be a significant difficulty for the user.

The following is the procedure to be followed while utilizing the add-on: Alternate options:

  • Because of the CSS styles or JavaScript language that have been applied, the content of a website may seem differently to search engines and visitors. It is possible, however, to examine your page through the eyes of the Googlebot and seek for concealed text. Alternatively, you may be able to view text that should be visible but is being concealed by the JS framework. If you use the Web Developer toolbrowser add-on, you can disable CSS and JS, which will do this. The most serious issue that may arise on a website is concealed text. Unwillingly made links can, of course, result in a penalty from Google, which does not know about them. Also, from a different perspective, the buried text might be a significant issue. The search engine will have a difficult time rendering and, ultimately, indexing any material on your site that requires the user to perform an action such as clicking or scrolling. When utilizing the add-on, follow these steps: Optional modifications are as follows:

It is necessary to reload the page to ensure that CSS and JS are both deactivated. Comparing the content with CSS turned off and then with CSS set on will help you see the difference. If there is anything different, find out why it is different. In most circumstances, deleting or editing hidden CSS is the recommended approach because it is most likely causing damage to the site. If you notice any differences between using JavaScript and not using JavaScript, read theguide to Javascriptfrom Tomasz Rudzki, who suggests that developers make sure that JavaScript files may be downloaded and run in less than five seconds after being downloaded.

It’s also possible to double-check with theHTTP User Agent Switcher, which allows you to switch the user agent to Googlebot if necessary (also for the mobile version and other bots).

Step 4: Running a speed test

Sites that take an eternity to load are not popular with visitors. After becoming a ranking criteria for mobile devices in July 2018, page speed has risen to the top of the list of most significant SEO metrics. If you optimize the mobile version at the same time as the desktop version, you will see an improvement in both versions. A solid tool that you may use is Google’s PageSpeed Insights, which is available for free. Generally speaking, the faster your page loads, the better the user experience (UX).

Step 5: Analyzing on-page factors

According to what I indicated at the outset of this post, there are several SEO checklists available on the internet. Some of them are likely to be really valuable, but many of them are centered on trivial concerns that have little or no impact on organic traffic.

That is typically due to the fact that search engines and user interfaces are evolving at such a rapid pace that many factors are no longer relevant. Here is my checklist of concerns that must be addressed while doing an SEO audit:

  • Titles, H1 headers, meta descriptions, images
  • Redirections
  • Duplicate pages
  • Internal links
  • Crawling and indexing of web pages
  • Not found, as well as server failures

The SEO audit toolSpotibo can identify the majority of the flaws that have the most negative influence on SEO. Even though the following stages appear to be lengthy and need a significant amount of labor to read, you will breeze through them in no time. First, let’s look at the problems with the main page. I’m going to give it a go with Lonely Planet. On the first page, there were just three cautions addressing on-page elements that were discovered. However, the results of a single URL are just insufficient.

Hundreds of pages of data can be analyzed to indicate a variety of issues.

Step 6: Analyzing a particular issue

What should you do next with the problems that have been detected and the URLs that have been affected? When you click on a problem, you will be presented with a description and suggested solutions. Let us take a look at the situation. The heading is either blank or not set. When you click on the “eye” symbol, you will be presented with a table containing a list of URLs with empty headers. Because there are typically fewer web pages on tiny websites, it is easier to discover issues with these websites.

  1. Do you think the URL matters when creating a landing page for organic traffic? Is it necessary to include an H1 header in the URL?

If you answered YES to any of these questions, take action. Specify a primary H1 heading for each webpage. If the response is no, you can request that Google remove the pages from their search results. Take, for example, the Lonely Planet pages given in the table that have no H1 heading tags. They are a good example of what I mean. Users searching for “Island guide” will find this URL to be a useful landing page. The importance of the heading cannot be overstated, and this is a compelling rationale for include H1 on this page.


On-page and technical SEO analysis are not as difficult as you may believe they are. With the tools that are accessible today, it is possible to do the task in a relatively short amount of time and with great accuracy. Check that the checklists and SEO checks you use are up to date, and that they aren’t outdated before using them on your website. If you want to perform a rapid on-page SEO analysis on a website that you are presently visiting, make sure to look into theMangools SEO plugin. When it comes to smaller websites, the on-page SEO audit can be completed online; however, I would not recommend using it for a website with thousands of pages.

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