- Decide what to outsource. Once you have a content marketing strategy, then you can decide what you want to outsource.
- Assess ROI.
- Watch current content marketing trends.
- Have a company style guide.
- Write great instructions.
- Use metrics.
- Have a great editor.
- Offer abundant resources.
Should you outsource your company’s content creation?
- When you have a company style guide, it’s easier to outsource your content creation because anyone will then be able to match your company’s preferred writing or visual style. One of the most difficult aspects of outsourcing your content marketing is providing the content creator with the correct instructions.
How do you outsource content marketing?
Although outsourcing your content strategy can be daunting at first, follow these proven tips, and your chances of success will dramatically increase.
- Choose Writers Wisely.
- Provide Clear Instructions.
- Aim for Consistency Rather Than Perfection.
- Pay Writers What They Deserve.
- Treat Remote Workers Like Real Human Beings.
How do you outsource content production?
A Four-Step Framework On How To Outsource Content Creation
- Step 1: Assess your needs & budget.
- Step 2: Test out working with your outsourcer(s).
- Step 3: Break out your content needs into buckets and account for scale.
- Step 4: Arm your outsourcer with all they need to know about writing for your company.
Can you outsource your marketing?
Outsourcing your marketing team is a big decision for any company. Used correctly, it can bring plenty of value by putting your organization in expert hands. The key component is to truly know and understand your company and its needs, so you make the right choice for the future growth of your company.
Should you outsource your marketing?
Outsourcing your marketing needs offers dividends not seen in traditional hiring situations. Increased skill, decreased cost and improved job performance represent a few potential assets. In short, pursuing a good working relationship with a professional digital marketing agency gives your company an edge.
What is content based marketing?
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
How do you write an outsourced article?
How to Prepare to Outsource Your Writing
- Build a Set of Guidelines.
- Create SOPs for The Work.
- Write Your Own Articles Before Outsourcing.
- Build a Hub and Spoke Model to Manage Freelance Writers.
- Work with a Traditional Marketing Agency.
- Work with a service like Contentbulb.
What are the limitations of content marketing?
6 Disadvantages of Content Marketing
- It can take a while to see results. Content marketing is not a quick fix.
- It can be an investment.
- You probably can’t do it yourself.
- It can be difficult to find content ideas.
- It can be very difficult to measure.
- It changes rapidly.
When should you outsource your marketing?
1. Are you struggling to keep up with your normal workload? The biggest indicator that it’s time to outsource marketing is that the time you spend on marketing is taking away from your ability to do your job. If you’re a business owner, think about why you started your business.
When should marketing be outsourced?
7 Signs It’s Time To Outsource Your Marketing
- Your revenue isn’t growing fast enough.
- Your marketing staff is overworked.
- You always seem to be running behind.
- Your marketing strategies are thrown together.
- You’re limited to a handful of channels.
- You focus too much on tasks and not enough on strategy.
Can you outsource sales?
Sales outsourcing is the process of delegating a part of your sales process to a third party or agency. Outsourcing sales could include market research, lead generation or even routine sales tasks like outbound calling or handling inbound calls. You can also outsource most of the sales process to an external agency.
Should I outsource my email marketing?
Outsourcing email marketing provides a flexible, scalable, and affordable solution to optimize your output. When carefully managed, outsourced elements can turn an already highly efficient channel into a super-charged marketing machine — more than justifying your additional investment in those outsourced resources.
Do most companies outsource marketing?
While the availability of these marketing resources points to change, supply has grown because the demand grew. More and more businesses continue to look to outsource some or all of their marketing. In fact, HubSpot reports that nearly two-thirds of B2B companies outsource a portion of their marketing.
When should you outsource?
A Company Should Outsource When You Need to Focus on Your Business -Critical. Adding people to your team to do skills not part of your core business can be daunting, time-consuming and expensive, not to mention limiting to your business growth.
How to Maintain Quality When Outsourcing Digital Content Creation
It is common for companies to have difficulties with quality when they opt to outsource digital content development to a third party. It’s true that there are a plethora of content mills that produce low-quality pieces at incredible costs, but with the appropriate approach to outsourcing, you can locate excellent copy that is targeted to your voice and audience. Achieving your objectives and delivering captivating content on a consistent basis is not a question of chance or finding the appropriate writer.
The benefits of Outsourcing Written Content
Although writing content yourself or employing an in-house writer provides you greater control over the creative process, outsourcing has the following advantages: a lower cost of operation
- It allows you to save time. You will have more time to devote to other vital duties, and you will be able to create material more regularly as a result. The development of your online presence and the retention of your audience are both dependent on maintaining a regular publication schedule. When compared to an in-house writing staff or a typical advertising agency, it is more economical and adaptable. You have access to a large pool of talented individuals with diverse experiences. Professionals that specialize in other sorts of material, such as social media postings or whitepapers, can be brought in to assist you. You may obtain material that has a professional appearance and fits your objectives in terms of engagement and readability, among other things. Written content that entices readers to continue reading is something that professional writers are trained to do. In addition, you will have access to a whole team of specialists with abilities such as consulting and strategy planning as well as SEO, writing, and editing
- Changing the frequency of your publications is simple
- Simply increase or decrease the number of publications.
You must consider outsourcing as an investment in order to reap the benefits described above, with quality being your first priority when selecting a content production provider.
How to Outsource Written Content Without Sacrificing Quality
Outsourcing is becoming increasingly popular among businesses as a means of saving time. It’s important to take a hands-on approach at first, even if you later plan to rely on a content production service to generate high-quality material with little engagement on your side. The methods that follow will assist you in communicating effectively, setting clear expectations, and providing authors with guidelines that they can utilize to satisfy your high quality requirements.
Step1: Identify Your Needs and Goals
Identifying your specifications and goals before to outsourcing written material makes it easier to interact with the writing team and set clear expectations for the end product:
- Identify your present requirements, including how frequently you need to produce material, the credentials of the writer, and the channels through which the information should be appropriate. Establish objectives by defining the desired effect that the material should have. You can concentrate on generating leads, re-engaging existing clients, or raising awareness about your company. Consider how your voice and message may help you communicate your ideals and establish yourself as a thought leader in your field.
Step2: Decide on a Budget
How much money do you have to spend on material that has been outsourced? What is your anticipated return on investment? You may budget for outsourced material by selecting an appropriate pricing range per piece or a monthly cost for a specified number of articles from a list of available options. If you anticipate that the length of the material may fluctuate, you can also determine how much you’re willing to pay per word.
Step3: Research Current Trends and Your Audience
Analyzing data from search fields and website traffic may provide you with useful insights on what topics and content formats your audience is interested in reading about and how to best reach them. When outsourcing content development, keep the latest trends in mind. Users-focused content that seems more tailored for each purchase step, for example, is presently being prioritized by marketers, with content subjects that solve specific needs. Many companies are also investing in question and answer formats in order to boost their chances of having their content appear higher on search result pages as a consequence of Google’s Featured Snippets feature.
Step4: Choose the Right Content Creation Service
Make certain that the content development service you choose is a suitable fit for your company. The following are some topics to concentrate on while researching and comparing options:
- Reviews and recommendations can assist you in identifying providers that regularly produce high-quality material
- But, they are not foolproof. Seek information about the writers, including how they were chosen and what sort of background they have
- Examine the mission statement of the organization. Is there a strong focus placed on quality? Read the service agreement or contract thoroughly before signing it. Inquire about the service’s satisfaction policy with relation to customers.
Step5: Find Out More About Editing
When you outsource content development, it’s critical to find a business that has a strong editorial procedure in place before proceeding. In order to provide high-quality content, a service should employ editors who review text, check for errors, and collaborate with authors to refine content until it fits the needs of the customer.
Inquire about the editing procedure as well as the quality criteria that the editors adhere to in their work. Make certain that you have the ability to request more modifications if necessary.
Step6: Develop a Style Guide
A style guide guarantees consistency and serves as a clear point of reference for what your content says and how it is said. Create a style guide for your content. As a starting point, it’s ideal to refer to an existing style guide, such as the Associated Press Style Guide. Writers will be familiar with it and will use it to check for minor issues such as capitalization and grammatical errors. The following components should be included in your style guide:
- Your preferred format for the text. Specificity is essential when it comes to sentence and paragraph length, space, indentation, font, headers, bullet points, bolded text, and other formatting elements. The tone and voice of your company. Create a character profile for your brand and include samples of the voice you want to replicate. In what manner should you address your audience? Provide specifics on the person or point of view to be used, whether or not to employ rhetorical questions, and how the text should make the reader feel. Things to avoid at all costs. Some words and idioms might provide a poor impression or appear too technical, depending on how they are used. You should also discover those rivals you should avoid at all costs.
Step7: Create Detailed Instructions
When given comprehensive directions for a project, professional writers are well-versed in adapting swiftly and exceeding the expectations of their customers. In order to make the writer’s job simpler, you should include the following information in your instructions:
- A succinct description of your target audience, including your desired reading level, where readers are in their purchase process, and what their primary pain points are will be included. (This should be in your style guide, but it’s not a bad idea to mention it again.)
- The objectives you hope to achieve with the piece of material, as well as the key takeaway from it
- An overview or a few important ideas that you’d like to mention in your paper
- Your SEO needs, such as keywords, keyword density, and link density
After You Publish
It is possible to develop an outsourced content production process that improves on a constant basis by tracking how your material does once it has been published. Make use of your insights to revise your objectives and directions. According to industry experts, the quantity of leads created is the most significant figure to measure in order to determine how well content works in relation to business objectives. But there are other key performance indicators you may monitor to gain a more complete view of your business’s performance:
- Page views that are unique and the amount of time spent on a page
- Inbound connections
- Social media shares, likes, and comments
- And other metrics Whitepapers are being downloaded. The growth rates for statistics such as page views or social media followers on social media platforms
- Qualitative data from surveys and comments from your target audience about the quality of your material
You may take it a step further by keeping track of the total number of leads created over the course of a month or year, and determining the average cost per lead depending on the amount of time and money you spend in content development.
When you outsource online content writing, you don’t have to lose quality in the process. The most important thing is to be active throughout the process and connect with authors so that you can explain your expectations and high quality standards. It’s possible to generate an ongoing stream of high-quality content pieces that can help you expand your online presence if you have defined goals, a consistent style guide, and specific instructions.
Tempesta Media, a prominent content, social media, and influencer marketing platform, was founded and is led by Michael Marchese, who is also its CEO. He is in charge of the company’s corporate strategy, executive team leadership, and overall business operations across all of the company’s segments, among other things. With more than 25 years of experience, he has held various strategic and operational positions at companies such as Leapfrog Online (which was acquired by Dentsu Group Inc.), WebSideStory (which was acquired by Adobe), OCC (which was acquired by Monster.com), and JWT Specialized Communications (which was acquired by Monster.com) (a subsidiary of WPP).
Council Post: Should You Outsource Your Content Creation? Pros And Cons Explained
Amine is an entrepreneur in the IT industry as well as a writer. He is presently the Chief Marketing Officer of Royal Assets and the CEO of IronMonk Solutions. getty In my capacity as the owner of two digital marketing businesses, I am frequently approached by website owners who want to know whether it is worthwhile for them to outsource their content creation. “It depends,” is the response, as is the case with most things in life. Whether or not content outsourcing is the best decision for your company is determined by your risk tolerance, budget, and brand objectives.
- B2C businesses are the most likely to outsource content marketing operations, with 55% of business owners claiming to do so.
- In this essay, I’ll explain why so many people are making the leap, as well as some of the possible pitfalls to be aware of.
- Your website requires a good marketing plan that includes the provision of high-quality, error-free, relevant, and search engine optimized material on a nearly continual basis in order to compete with the big dogs in the industry.
- Although you may have an in-house content creation team, you may discover that your budget prevents you from producing material that is on par with the production of your rivals.
- The following are a few of the most important reasons why content outsourcing is becoming increasingly popular among website owners: Time is freed up: It can take hours to research, write, and edit a mere 1,000-word blog piece, and much longer to publish.
- More Effectiveness in terms of cost and time: Hiring an outsourced content writer is less expensive than hiring an in-house staff.
- Flexibility: Depending on your content creation needs, you can hire more authors, and you may experiment with different voices, views, and tones to see what works best.
Delivery Time: Because qualified freelancers and agencies adhere to rigorous deadlines, you’ll know exactly when you’ll receive the work you’ve purchased.
Consumers will not be able to associate your brand with certain phrases, moods, sensations, or pictures if your brand does not have a consistent identity, resulting in it being less identifiable.
Following the Associated Press Stylebook may be sufficient for completely professional companies who wish to maintain an authoritative voice in their communications.
So I advocate creating a style guide that is tailored to your company’s specific needs and goals.
Per article, two to three photographs should be sourced and copyright-free.
The liberal use of informal, well-known slang and colloquialisms is encouraged.
The third-person point of view is used to convey a casual tone.
Therefore, it is easily distinguishable as being genuine to your brand, regardless of who generated it.
Are There Any Disadvantages to Outsourcing?
The first of these risks is the confidentiality risk that is incurred when sensitive firm information is shared with third-party vendors or consultants.
The lack of in-house talent development is the next issue.
Over time, building internal talent may help you save money by reducing future onboarding expenses and resource requirements.
Specialist contractors typically charge higher rates than general contractors, making them a poor choice for business owners who are experiencing cash flow difficulties in the short term.
Therefore, they may come out as unprofessional and lacking in value in their material.
Is Content Outsourcing a Good Fit for Your Company?
Creating content over a period of years till we become rivals with major companies isn’t something most of us have time for.
If you aren’t getting results from your existing plan, I recommend that you seek outside assistance.
Although engaging outsourced talent might increase your expenditures in the near term, it has the potential to pay rewards in the long run by enhancing your SEO and increasing your brand awareness.
In the absence of this, your audience would be unable to form a meaningful relationship with your company.
Inviting executives from successful public relations, media strategy, creative, and advertising organizations is the only way to join the Forbes Communications Council. Do I meet the requirements?
The complete guide to outsourcing your content marketing
Amine is an entrepreneur in the IT industry as well as a published author. As of now, he serves as Chief Marketing Officer atRegal Assets and CEO at IronMonk Solutions. getty Considering that I run two digital marketing businesses, I’m frequently asked whether it’s worthwhile for website owners to outsource their content creation. “It depends,” as is the case with most things in life. Your risk tolerance, budget, and long-term goals for your company will determine whether or not content outsourcing is a good decision.
- B2C businesses are the most likely to outsource content marketing operations, with 55% of business owners claiming to do so.
- The reasons why so many people are making the leap, as well as some of the possible pitfalls, will be discussed in this article.
- Your website requires a good marketing plan that includes the provision of high-quality, error-free, relevant, and search engine optimized material on a nearly continual basis in order to compete with the big dogs in the market.
- Your in-house team of content creators may find that they are unable to match the production of your rivals because of financial constraints.
- Content outsourcing is becoming an increasingly popular method among website owners for a variety of reasons, some of which are detailed below: Reduced Waiting Time & Increased Productivity Researching, writing, and editing a simple 1,000-word blog article might take hours.
- More Cost-Effectiveness: Hiring an outsourced content writer is less expensive than hiring an in-house staff in most cases.
- Flexibility: Depending on your content creation demands, you can hire more authors, and you may experiment with different voices, views, and tones to find what works best.
Timeliness of Delivery: Because qualified freelancers and agencies adhere to stringent deadlines, you’ll always know when you’ll receive the material you’ve purchased.
The lack of consistency in your brand’s identity will prevent customers from associating it with certain phrases, emotions, sensations, or pictures.
Because of this, you can’t afford to outsource material without first creating an official style guide in house.
You run the danger of having your brand sound generic or robotic as a result of doing so, though.
The following are some examples of recommendations from my own style guide: The use of the Oxford comma is required in this sentence.
The first 100 words should include at least one eye-catching statistic.
The number of visual lines in a paragraph is restricted to 4.
You may ensure that your material is consistent by creating a documented style guide that can be used by all of your writers and designers.
The absence of a style guide may cause some readers to see your work as untrustworthy or confused.
However, there are a few instances in which outsourcing content creation may not be the ideal choice.
Consequently, people who operate in sensitive areas, such as banking or the biomedical field, are encouraged to consider keeping their content production in-house.
By outsourcing, you forfeit the chance to develop long-term homegrown personnel who are familiar with the ins and outs of your company.
In addition, it’s worth mentioning that contractors sometimes charge more per hour than internal staff.
And last, contractors may not be familiar with your industry.
In order to swiftly get contractors up to speed on your company, you must first create a detailed style guide and information deck for them.
If you’re building a brand from the ground up, outsourcing research, writing, editing, designing, social media management, and video creation may be quite beneficial.
Outsourcing your content development is frequently the most effective strategy for accelerating your success.
Without a staff of devoted content authors, content marketing isn’t a stroll in the park, and successful content marketing is far more difficult to attain.
Keeping things consistent should always be a priority in your marketing plan.
Inviting executives from successful public relations, media strategy, creative, and advertising organizations is a requirement for membership in the Forbes Communications Council. Is it possible for me to be considered?
Should you outsource?
“Traditional marketing speaks directly to the audience. Content marketing has a conversation with them.” Creative director and co-founder at Velocity Partners, Doug Kessler shares his thoughts. All OK, pal. You will, of course, need to figure out the following first: Should you even consider outsourcing this content creation work? If this is the case:
- It causes you concern or tension
- It is beyond your area of expertise
- It necessitates a period of study and learning that you do not have time for
- It necessitates figuring out how to get into and update your out-of-date website
- It necessitates meeting a deadline that you are unable to fulfill
Then it’s time to outsource this shiz. You’ll be able to easily increase your content production without having to hire another full-time employee.
Your role vs. your content writer’s role
Instead of starting with the creative, start with the project goals. That is the writer’s responsibility. In addition, she will conduct research, write, and copyedit. If you want her to create blog entries based on corporate surveys you’ve conducted yourself, by all means, put in the effort to get the information. However, keep in mind that one of the most significant advantages of outsourcing your content marketing is that she can create it for you. Are you looking for a survey that will appear on your landing page?
Are you looking for a five-part email automation series?
Do you want a weekly customer case study to put in your blog on a regular basis?
Do you see where I’m going with this?
Using a freelancer or an agency
“Marketing is far too crucial to be put only in the hands of the marketing department,” says the author. – David Packard, a co-founder of Hewlett-Packard Ultimately, the decision on whether to hire a single individual or a team to handle your content marketing needs is yours. Nobody except you knows what kind of connection you want to have with the person(s) who are creating the marketing content for your company. Of course, as a self-employed freelance content marketer, I prefer working with independent contractors than outsourcing to marketing companies.
When you deal with a single individual rather than a group, you are undoubtedly paying for the services of a single person rather than a group.
Here’s what I’ve seen while comparing the two when picking between the two: AGENCY
- It has a tendency to levy a monthly fee
- It is common for normal business hours to be followed
- Communication with the team’s point person is taking place. Working on a number of projects at the same time, therefore last-minute requests are unlikely to be granted
- Can meet a wide range of requirements, including SEO, digital media, and public relations.
- It has a tendency to be less costly
- Work is frequently performed outside of normal business hours
- You’re only talking to one person at a time. Works on fewer projects, allowing yours to be given top priority
- Usually has a speciality, such as content marketing, so you may engage freelancers that specialize in that field
More and more is a good idea. Millennials are abandoning their corporate and agency employment to strike out on their own, and I personally prefer to encourage entrepreneurial endeavors. They’re frequently recent graduates of college or graduate school, more technologically adept, adhere to work hours that are more convenient for me to conduct business, and (this is a major one) include giving-back programs as part of their price structure. My commitment to the mission is important to me. If this is something that is important to you as well, make sure to inquire about the freelancer or agency with whom you are working about how she contributes to her community.
- Use of lead conversion or management software, such as Salesforce or Marketo, or even Google Analytics, makes it simple to identify indicators that speak to your return on investment (ROI), which may be used to assist determine the budget for outsourced marketing initiatives.
- It is worthwhile to invest the time to understand the return on investment so that you can instruct your outsourced writer quickly.
- Because corporations are increasing their content marketing investments, you may discover that you have more wriggle room in your budget than you anticipated.
- CMOs believe they are providing the right content in the right format for their audience, according to Business2Community, despite the fact that businesses spend between 25 percent and 43 percent of their budget on content development.
- Pay your authors what they are worth, as a general rule.
- Someone who asks for such a little amount of money for his or her writing services, whether on Upwork or another freelancing website, is not someone who values his or her skill – or evenhastalent.
This is based on my years of experience creating clear, convincing material in other businesses’ voices, which has resulted in a current copywriting fee of $90/hour. Flexible flexibility and a strong sense of self-worth? They have some worth.
Create the job ad
“There is a human behind every tweet, share, and purchase you make. Take more interest in the person and less interest in the share.” The CEO and co-founder of NewsCred, Shafqat Islam, says: You are looking for a writer who is: Take note of how none of those characteristics lean heavily toward the mathematical and analytical? This is due to the fact that authors do study in order to tailor their results to certain individuals. Individuals with real lives. (Always keep in mind that we are, first and foremost, individuals marketing to other people.) ( Any writer worth her salt communicates directly with her readers, collaborating with them to provide customized answers.
(And, given the fact that blogs are becoming longer – the typical blog post is around 1,050 words in length – journalists are well-versed in the art of developing and maintaining an engaging story.
(Research is research, regardless of the topic matter.) What are these characteristics?
In your job posting, include questions that are both useful and leading, such as:
- Will you outline the process you used to determine a client’s brand voice for a recently completed project? How can you learn to know a client’s target audience without having to approach them directly? Can you tell me about your writing process and turn-around time?
The number one question I despise reading in job advertisements is: “What do you enjoy about writing?” Because, after all, do you really care? Was there any added value in the answer in terms of determining whether or not a content writer is the best fit for your marketing needs? Interested in hearing a tale about how her second-grade teacher inspired a love of the written word in her children? Instead, let this to be a spontaneous question that arises during a phone conversation with the author.
A brief introduction of your company (including its name, what it produces, and who it produces for), as well as the position you are trying to fill.
We’re searching for a part-time freelancer that can work 15-25 hours per week and has the potential to work on a long-term basis.
Detailed description of the ideal fit A B2C content marketer who is ready immediately to build an external five-part email series to onboard new clients who have been referred to us through our website, as an example A 500-word blog entry about clean eating, American farming, and agricultural news would be appreciated once a week as well.
- For example, work with the website manager to coordinate publication activities.
- Best practices for SEO and email marketing should be followed.
- Consider the following: Bachelor’s degree in English, journalism, marketing, or communications, or equivalent experience in these fields.
- A naturally curious individual with an empathic voice who creates material that is devoid of errors.
2. What methods do you use to get to know a client’s target audience without directly addressing them? 3. What is your writing process like, and how long does it take you to complete a project?
Ask for writing samples
“Content marketing bridges the gap between what businesses generate and what customers genuinely desire,” says a content marketing expert. President and CEO of Marketing Insider Group, Michael Brenner Many customers prefer to operate under non-disclosure agreements, so don’t be shocked if freelancers make this clear to you throughout the hiring process. This means that their high-profile clients and the high-budget content that they’ve done for those clients are not allowed to be discussed publicly, which is what they’re trying to convey.
Having said that, they should be able to provide you with some instances of their public work that you will find interesting.
When potential customers ask for work samples from me without defining the sort of work they’re outsourcing, other than “content writing,” I like to provide them the following four as examples to cover a wider range of job types and styles:
- A marketing brochure for Summit Christian Academy
- A white paper on supporting women in business
- Website content for AVA
- A blog post for Gain
Samples similar to your project – such as other About Us pages or an email autoresponder – should be requested; but, unless it is absolutely necessary that the freelancer be a specialist in your sector, do not request examples in your field. Despite the fact that finding the right, accessible (this is important since they are generally in great demand) copywriter with B2B expertise in midwestern health care administration is conceivable, it is quite rare. A skilled writer is able to develop material for a variety of different sectors.
Clearly communicate your goals and needs
“Behind every piece of poor material is an executive who requested it,” says the author. President and CEO of Marketing Insider Group, Michael Brenner Content writers are extremely talented in their field. The one area in which they lack aptitude – and in which we all lack talent – is in reading minds. When working with a writer, provide her with all of the tools she will need to be successful. This is what it generally looks like:
- A white paper or one-sheet describing the voice and tone of your company
- The vision and purpose statements of the firm
- For example, do you use Australian spellings when writing your paper? Do you use the Oxford comma when writing? Is it necessary to add a specific hashtag in every tweet?)
- A set of instructions that are clear
If you don’t have the first three, I strongly advise you to hire a writer to put them together for you. You and your colleagues will find them extremely useful while working with individuals outside your company, as well as when you and your colleagues become distracted from your firm’s objective and need to refer back to documentation. (Do not hand over every piece of marketing material the firm has ever made.) You’re really doing her a disservice by giving her more to read, which results in more research time, which results in you paying her more than is necessary for research reading that isn’t even essential.
(Did you get it?) In order to properly express the aims of a project, here is a template that I prefer to use:
In the event that you’ve supplied a writer with the brand materials we discussed before, those four basic bullet points should be sufficient instructions. Here’s an example of how this template may appear when filled up with real information:
- Review website information to remove outdated items and include new employees. Project description: To allow Sally to provide input, please create a shared Google doc and provide her the ability to modify the document. Let her know when each page’s draft is finished, and she’ll make sure everything is in order. We recognize that this project will require two rounds of modifications, and we expect to receive feedback from you within three business days of the project’s conclusion. Milestones: 1. Improve the About Us page (shorten the company’s history and include the new CEO’s bio). Page devoted to goods (remove products with almonds) Page 3 contains recipes (needs broken links fixed) Page dedicated to partners (this is a new page we need created based on the included partner list) 5. Wholesale page (this is another new page, and we’ll have the information for you by Friday)
- 6. Contact page
- 7. The deadline is Monday, August 14, at noon Eastern Time. Sally Forth, web manager of FreshOat.com, may be reached at [email protected]
Meetings with your content marketing point person on a daily or weekly basis are deemed more important (70 percent against 49 percent who meet biweekly or monthly), and 61 percent of B2B marketers set a goal of meeting on a daily or weekly basis as a goal. These check-ins can take place in person, over the phone, or over the internet (Google Hangout, Skype, etc.). Related: Why do your emails annoy recipients? Always keep in mind that getting to know any company and writing in its brand language will need some initial study and practice.
Writers want to produce a good job for their clients and be appreciated for their efforts.
In order to provide her with the tools she needs to write properly for you, it is necessary to provide her with this sort of instruction.
Treat writers well
If you’re pleased with your content marketer’s work and confident in her abilities, you may recommend her to others who are looking for a writing contact. Professionals rely on recommendations to grow their businesses; in fact, 90% of my résumé and cover letter projects are created completely from referrals, according to my records. You’re looking for a writer who collaborates with you, is kind, and works effectively enough that you can’t help but recommend her to others. A referral template that you may use (and of course customize so that it is in your voice and accurately portrays the project!) is as follows: Hello, I’d like to give along the contact information for Sarah Smith, a freelance content writer, in case you have any impending tasks.
- Our brand’s voice and style have been translated into shareable papers for our internal and external teams – we now have our first style guide, thanks to her efforts.
- She would be a terrific asset to you and your company.
- You can also follow her on Twitter.
- Do you want The Complete Guide to Outsourcing Your Content Marketing as a printable PDF that you can share with others?
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8 Tips for Effectively Outsourcing Your Content
Authors: In case you hadn’t noticed, the widespread adoption of high-speed internet has had a significant impact on the way organizations conduct their operations. For the first time in history, businesses are not constrained by geographical limitations when it comes to acquiring a highly competent and professional workforce of employees. Having endured many decades of an industrial, “one size fits all” approach to workplace culture, more and more people are embracing flexible working arrangements.
It has been projected that allowing workers to work from home half of the time would result in a savings of around $11,000 per year in overhead expenditures for the average American company.
When 1,500 technology workers were polled, 36% said they would be willing to accept a 10% wage drop in exchange for the ability to work from home!
Whether the content architect works from the comfort of his or her own home or from a bustling office under the watchful eyes of his or her boss, it makes little difference whether or not the material is produced on schedule, portrays the brand with integrity, and adds value to its target audience.
Additionally, many editors, copywriters, and visual content creators are natural introverts who prefer to work from home because they dislike the 9–5 schedule, dress codes, noisy offices, hierarchical structures, and mandatory corporate team building events that come with a traditional office job.
The ability for these individuals to work in a setting where they feel comfortable and productive is critical in order to achieve the greatest possible outcomes from their efforts.
Although outsourcing your content strategy might seem intimidating at first, if you follow these tried-and-true guidelines, your chances of success will skyrocket.
1. Choose Writers Wisely
No matter if you locate your writers on freelancing websites such as Upwork and Freelancer or on job boards that cater particularly to writers, such as Blogger andFreelancer, selecting the most qualified candidate might be difficult at times (for more about where to find writers, check outthis post). First and foremost, it is generally advisable to choose writers who have a track record of favorable feedback from past clients. While it’s possible to get fortunate while choosing a green person, why take the chance if you don’t have to?
However, while it can be beneficial for a writer to have prior experience in your niche, if someone has experience writing about a variety of topics and consistently produces high-quality content, this is a strong indication that they are willing to learn about your industry and brand in order to do a good job for you.
Avoid authors that send out generic replies that have nothing to do with the job description and instead focus on those who do. This demonstrates a lack of consideration, which will most likely be reflected in their work.
2. Provide Clear Instructions
While many business owners are staunch supporters of face-to-face contact, sending instructions to distant employees through email is a completely acceptable method of communication. It is true that having a written record of all interactions to look back to is typically beneficial in terms of preventing uncertainty. Having said that, you must be very clear in the directions you provide to your authors in terms of tone of voice, style, formatting, and layout, as well as any other specifics. It helps if you have a branding document or style guide to hand out to new writers, but there’s nothing better than a plethora of examples for writers to take inspiration from.
Dan Norris, author of the highly practical bookContent Machine, claims that establishing a style guide resulted in a significant improvement in the quality of content provided by external authors.
As soon as your goal is crystal clear, it will be much easier to provide guidelines for your authors, allowing them to create material that is exactly aligned with your vision.
3. Aim for Consistency Rather Than Perfection
If you want to increase the exposure and reputation of your organization in 2016, it is critical that you write high-quality content on a regular basis. Keeping your material consistent with your style guide is critical for maintaining the integrity of your brand. However, if obsessing over little details causes a bottleneck in your publishing schedule, it’s best to forego them altogether. Particularly in domains such as digital marketing, where the worth of a post is frequently determined by its usefulness, your audience is more concerned with obtaining actionable information than they are with whether or not the author complies to your company’s style guide.
Writers should be given explicit comments on how to improve their posts, and editors should edit every piece to make it as powerful as possible.
4. Pay Writers What They Deserve
While the majority of individuals lack the aptitude or ability to become aeronautical engineers, brain surgeons, or UFC fighters, writing is a skill that virtually everyone possesses to some degree. Because freelance writing is accessible to anybody with an internet connection, the supply of work far surpasses the need, resulting in a downward pressure on pricing. Despite the fact that you may give authors $10 to create a blog article, you are sure to receive a large number of answers. However, as the phrase goes, “If you pay peanuts, you get monkeys.” Because your material is an extension of your brand, you should pay to hire highly qualified writers who will treat the project with respect.
In either case, underpaying authors is not a wise (or ethical) strategy if you want to be successful in content marketing over the long haul. It is considerably preferable to have two excellent blog articles every month than it is to have two mediocre blog posts per week.
5. Treat Remote Workers Like Real Human Beings
Despite the fact that you and your remote employees may not partake in post-work beers or lighthearted talks around the office watercooler, it is crucial to remember that they are still individuals with feelings and emotions. “Even if your staff is situated remotely, you shouldn’t treat them any differently than you would treat workers working in your own office back home,” writes author and outsourcing specialist Chris Ducker in his excellent bookVirtual Freedom. This implies that it is critical to remember birthdays and to recognize and celebrate successes.
Working with individuals who recognize and appreciate their efforts is appealing to most people regardless of whether the interaction is face-to-face or virtual.
By investing in long-term relationships with your employees (rather than seeing them as disposable labor), you will be able to develop a beneficial partnership that benefits both you and your employees, both financially and emotionally.
6. Be Extra Careful When Outsourcing Visual Content
Some sorts of visual material don’t necessitate the use of third-party services; instead, you may use tools such as Canva to produce visually appealing photos to accompany blog articles and share on social media. However, for more complicated kinds of visual information, such as infographics, the do-it-yourself technique is not necessarily the most effective option (unless you are a designer). Manydiabolically bad infographics are the result of the following scenario: a business leader who has no prior knowledge of infographics commissions a content writer who has no prior knowledge of design to write content for a freelance designer who is simultaneously working on ten other projects to create content for an infographic.
Hire a researcher/copywriter who has demonstrated expertise writing information in a visual setting (a design background is preferred), and it’s even better if they already have a working connection with the designer you’ll be employing as part of your project.
Infographics, like blog entries, serve as an extension of your brand, so unless you are confident in your ability to create them appropriately, it may be best to avoid them altogether.
7. Leverage Your Writer’s Networks
Despite the fact that many businesses prefer their writers to remain anonymous while ghostwriting for their brand, there are some significant advantages to providing them with byline credentials. First and foremost, authors are more likely to create their finest work when their name and photograph are displayed alongside the text. Every competent writer has a certain amount of ego depending on their abilities, therefore take use of this! As a second step, if the writer has a popular blog or a strong online presence, you may urge them to share the material with their networks, resulting in additional traffic to your website and a corresponding increase in your brand’s reputation.
Lifehack, a prominent personal development and productivity-boosting website, is a great illustration of how this might be accomplished.
8. Judge by the Results
Just because a piece of content corresponds to your style guide and gets you giddy does not imply that it will find traction and contribute to the growth of your business in the long run. It is possible to measure how effective your content is by looking at social media shares, the quality and amount of comments made on blog articles, website traffic, content-related conversions, and email newsletter subscriptions. In spite of the fact that it is impossible to assess a piece of content on its own (often the most unexpected articles receive the most engagement), trends may be seen over time.
Create a survey and post it on your website, or send it to your email list subscribers.
In the context of outsourcing, this notion is particularly important, because it may be easy to blame distant authors for producing subpar content when you haven’t taken the time to learn about your audience’s goals, hopes, and aspirations, and so have no clue how to drive interaction.
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What Great Brands Do That Good Brands Don’t in Content Marketing
Okay, content is straightforward. Content that is truly outstanding is difficult to come by. Based on our real-world experience working with hundreds of businesses, this handy eBook demonstrates the difference. This is a must-read!
A Step-By-Step Guide to Outsourcing Your Content Writing Successfully
Creating high-quality content is not an easy task to do. However, your ability to create high-quality content is critical to the success of your company. How else will you stand out from the crowd and establish yourself as an authority in your field? Just a few short years ago, your alternatives were depressingly restricted. The early days of content marketing required you to have your (expensive) in-house staff create posts while you kept a close eye on everything. However, the rules of the game have changed, and the entire process of content creation has been flipped on its head.
To blog or not to blog?
Even while Shakespeare’s intelligence is required to figure out the solution, it is not required to figure it out. A blog is absolutely necessary for your company’s success. Period. Are you looking for evidence? Here are a few examples of how having a blog might assist your company’s bottom line:
Do you want your website to appear on the top page of Google search results?
No doubt about it, blogging is an excellent strategy to improve your search engine rankings, and there is no doubting the significance of this. Although it may not happen immediately, increasing your blog’s search engine visibility is a proven strategy for increasing sales.
If you have high-quality material on your blog, other bloggers, businesses, and websites will rapidly take note of your efforts. If your posts are mentioned or linked to by sites with a large following, this may have a significant impact on the success of your blog and business. Not only does this allow you to reach new audiences outside of your existing audience, but it also provides your brand with “social proof.” By sharing or referring to your blog post, a reputable brand is publicly endorsing the quality of your material and, by implication, the viability of your company.
Blogs provide you the opportunity to accomplish something quite special: catch the attention of your readers. As soon as you get someone’s attention, you’ll be in a far better position to convert them into a prospect. While your blog’s material is being enjoyed by visitors, calls-to-action can be placed in the headers, sidebars, and footers of your site. Providing a free offer to persuade people to join your mailing list, for example, might be the most effective weapon in your marketing inventory.
Social media presence
Maintaining a strong social media presence may be time-consuming and frustrating. While we encourage you to share third-party information, having your own unique content to offer is essential for keeping your audience interested and, more importantly, for establishing yourself as a thought-leader in your field. Having your own original material also helps you go a long way on social media. Even from a single blog article, you may publish a chart, a picture, an inspirational quotation, or an audio clip.
Your company’s activities are likely to be shared by others in the same industry as yours. In order to establish your authority in your field, both with consumers and with other industry leaders, it is recommended that you start a blog and keep it updated regularly. Whether you want to distinguish yourself from the competition, compete against larger opponents, or preserve your authority, a blog is your new best friend in the digital age.
Should you outsource your blog writing?
You’ve demonstrated the importance of high-quality material. So, what do you do now? Let’s take a look at the advantages and disadvantages of hiring a writer or content development service to handle your content production needs.
Is your content strategy a weak link in your overall plan? It provides you with deep insight into optimal practices when you outsource your content. How do you write with search engine optimization in mind? What are the hottest subjects right now? What kinds of photos should you employ? A expert will help you through this process, ensuring that every. single. time, you will hit the nail on the head with your message.
Quality and consistency
Leave it in the hands of the experts.
You will save both time and money by outsourcing your content, and the end result will almost certainly be a higher-quality product. On the rare event that they fail to deliver, agencies and freelancers will find someone else who will. It’s a straightforward process.
Time to focus on running your business
When it comes to being a business owner, content generation should be the last thing on your mind. However, after conjuring up armfuls of time out of thin air, you may be left wondering what to do with your newfound freedom. Concentrate on your work and keep in mind your position in the company’s success.
Outsourcing your content will almost always result in a significant up-front investment. Remember, you are basically creating a new division inside your company, and whether you use freelancers or material from an agency, you will almost certainly be paying thousands of dollars more each month.
Staying in control
While your in-house staff is familiar with the workings of your company, keeping track of outsourced personnel is a difficult undertaking to accomplish successfully. It might be difficult to communicate the vision of your material, including its purpose, tone, and voice, if you are not constantly reviewing your work.
You should consider outsourcing your content if…
– You’re not posting on a consistent basis– You’re consistently missing publication deadlines– People have stopped connecting with your content– You don’t have enough time to write– You’re not a very talented writer If any of the points above apply to you, it’s time to outsource your content creation and management.
Step 1: agency or freelancer?
Using an agency takes a great deal of the uncertainty out of the equation, and it is unquestionably the more dependable option in this situation. In the event that your selected writer becomes unwell, you can be confident that another writer will immediately arise to produce your work; there will be no tracking down your missing content or re-negotiating new dates to worry about.
The manufacturing method used by agencies is more stringent than that used by freelancers. Because they have editors and copywriters at their disposal, your material will go through numerous layers of quality control, increasing the likelihood that you will obtain a product that has all of its t’s crossed and all of its i’s dotted.
If a freelancer is a lone sheep, the agency is the whole flock. They have a host of tools at their disposal to ensure your content stands out; including analytics, planning, promotion, marketing and more; they have all bases covered. And then some.
In the case of a breakdown in communication, the organizational structure of an agency relieves the strain on the situation. It is reasonable to expect a mediator to mediate and settle any concerns that may arise when things go wrong when you work with an agency.
Without further ado, let me state unequivocally that hiring a content marketing agency is expensive. Because they frequently demand a monthly fee, it’s difficult to determine whether you’re receiving good value for your money. Freelancers have a more clear price strategy; they are often compensated by hour or per word.
The typical process of getting started with an agency involves a lot of paperwork: contracts, retainers, consultations, and so on.
All of these activities consume significant time that could have been saved by employing a freelancer.
Lack of flexibility
The fact that agencies have their own procedures in place means that they are less flexible than freelancers, who are willing to go above and beyond to meet the demands of their customers. An individual may make a significant difference far more easily than a whole organization.
Due to the fact that agencies have their own procedures in place, they are not as flexible as freelancers, who will frequently go above and beyond to meet the demands of their customers. Changing one person is far simpler than transforming a whole business.
Where to find an agency?
When it comes to networking, this site is a gold mine. Reach out to like-minded businesses, individuals, and organizations to learn more about the content creators they employ for their work.
Another useful method for getting a sense of how an agency operates is to follow them on social media sites such as Facebook and Twitter and see what they have to offer. Any effective agency recognizes the importance of social media and will use it to promote their clients’ work across a variety of channels.
Another useful method for getting a sense of how a company functions is to follow them on social media sites such as Facebook and Twitter and see what they have to offer. The impact of social media is well understood by any successful firm, and their work will be displayed on a variety of channels.
What to look for when hiring an agency?
Keep an eye out for their industry’s influence, effect, and contribution. You are looking for an active participant; an agency that is a totally dedicated member of its industry. Although the agency may have one or two high-profile contracts in its portfolio, does it have a diverse portfolio of work? You don’t want to restrict your options by working with a company that specializes in a single area. Look for something with a lot of adaptability; something with more than one string to its bow.
What are the opinions of others on the subject?
When you’ve finally found an agency that meets all of your requirements, it’s time to make the decision to hire them.
If they are unable to react to your initial enquiries in a timely manner, it is likely that you will need to start again from the beginning.
In no uncertain terms, if you’re searching for material that won’t break the bank, freelancers are the most cost-effective alternative. Their charges are normally adjustable, and they do not take into account the overhead costs of an agency; that is, you are not paying for office space, additional personnel, or any other such expenses. Freelancers often charge on an hourly or per-word basis, and they may also charge a monthly retainer fee for their services.
For as long as you work with a dependable freelancer, you may be confident that they will adhere to your specified timeline.
Given their ability to generate results in record speed, freelancers are the most suitable choice for short-term tasks.
For freelancers, office hours are only a guideline, which means you may frequently reach out to them outside of the traditional 9-5 workday. Often, they are prepared to re-negotiate their time in order to accommodate a reliable customer, so if you can provide something to the table, they will make themselves accessible to you. Consider a high-quality freelancer as an asset, someone you can hire on a flexible basis and benefit from their expertise.
With a freelancer, there just isn’t the same amount of accountability, and you may find yourself being let down at the eleventh hour. They frequently juggle numerous tasks at the same time, and yours may not be at the top of the priority list.
Difficult to find
Finding any old freelancer is a piece of cake; however, finding the ideal fit takes time and effort. Are you prepared to commit to a time-consuming hiring procedure that includes a lot of trial and error?
You and your freelancer will not always be on the same page, which will necessitate editing, frequent contact, and a fair amount of back and forth. Working with a real estate agent is a less time-consuming endeavor.
While you may have discovered a freelancer who creates excellent material, it is unusual to come across one that possesses the whole array of talents necessary to ensure the project’s success: SEO, analytics, and so on, among other things.
Where to find a freelancer?
Even if finding a content writer may be accomplished in a matter of minutes these days, you need carefully evaluate how much time you have to devote to locating a high-quality writer in the first place.
In order to test the waters, employment sites such as the following are excellent places to begin:
- The terms Upwork, Problogger, Hubstaff Talent, Freelancer, and Blogging Pro are all used interchangeably.
Social media groups
Join social media groups and platforms, and ask for suggestions; you’ll immediately discover someone who can guide you in the correct path in no time at all.
Check out the competition
When it comes to your rivals’ or industry magazines’ blogs, who has written the greatest posts? If you have anything of worth to give, you will find that notable freelancers are lively individuals who will seldom turn down an appealing chance.
Advertise on your personal social media platforms, such as Facebook, LinkedIn, and Twitter. People that have a strong love for your brand will keep their ears to the ground for possibilities to collaborate on new projects.
What to look for in a freelancer?
Invest your time and resources in obtaining quality content written by the finest of the best; high-profile authors with established track records in your sector. articles that have gone viral; author names that keep resurfacing on search results page after page Having stated that, what works for one company may not work for another one. Look for a writer that has a voice, a style, and a tone that are suitable with the demands of your company. Keep in mind that the freelancer you choose will be the face and voice of your firm.
They may be a Pulitzer Prize-winning writer, but do they know how to optimize their content for search engines? What is the best approach to offer material in a business-friendly manner? If this is not the case, be prepared to put in a lot of effort to produce a finished output.
STEP 2: Give clear, detailed instructions
You should communicate your vision for your position to your subordinates if you have one. Giving your freelancer explicit instructions will almost certainly result in a more efficient operation. Provide clear outlines that include crucial ideas and are presented in an easy-to-understand manner to your audience. Your readers will not comprehend it if your freelancer does not understand it. Please include examples of your favorite relevant work so that your freelancer may have a better understanding of what you are searching for.
In order to generate anything of worth, the writer must have his or her audience in mind at all times.
The time you invest in pre-vetting items will save you from future difficulties.
Make it available to them.
STEP 3: Keep track of your content
There should be no need to supervise your freelancer, but you should be prepared for editing to occur, since this is standard practice. In order to guarantee that your material is on-brand and relevant to your audience, it is critical to have it reviewed by an editor or by yourself. Organizing content and project management may be made much easier using tools like Trello, Coschedule, and Ops Calendar. They may not completely eliminate the need for management, but they do make the process a whole lot easier in general.
STEP 4: Communication is key
Don’t be concerned if your first draft isn’t ideal. As long as you interact with your freelancer and don’t give up, he or she should be more than delighted to meet your demands. Give constructive comments on each and every post you write, and you will be able to improve the tools of your freelancer’s trade for your own benefit. Allow for the possibility of a rewrite or revision; this is part of the game, and your freelancer should be aware of this possibility. Consider your working relationship as a collaborative effort in order to generate the greatest material.
STEP 5: Create an opportunity for readers to turn into customers
Create a lead magnet that is relevant to each blog post. Using an email subscription form, for example, or a free offer in return for anything are both examples of collectibles. In the event that your readers are interested in a certain subject, construct an email course that caters to this specific problem—Drip is a fantastic tool for making this happen. A Facebook Messenger bot can also be beneficial in some situations. This is a hands-off method of nurturing leads and encouraging them to take action; several chat platforms, such as ManyChat and ChatFuel, are available for this purpose.
STEP 6: Promoting your content
This stage may be the subject of a whole article in and of itself. Why? Due to the fact that developing excellent content is simply the first step; what does it matter if nobody reads it? You should devote more effort to advertising content than you do to creating it; this is the secret to achieving outcomes. How? Make use of social media to promote your blog entries on a consistent basis, engaging readers and encouraging them to become connected with your company. Using social media advertisements to attract traffic to your posts is another approach to increase the success of your posts and increase their reach.
A relevant community that might benefit from your material has been identified?
It is more likely that people will engage with your material if they are a part of the community.
Provide high-quality answers on Quora to provide you another another opportunity to promote your affiliate links. You will get instant credibility for your company and increase traffic to your content if you can position yourself as an authoritative figure on a certain topic.