How to Hire a Growth Hacker That Will Actually Get the Job Done
- Be clear about what you need.
- Decide what your goals are.
- Hire from the right places.
- Prove they’re a good fit before you hire them.
- Make sure they stick around.
What is an example of growth hacking?
- One of the best examples of growth hacking is the story of Twitter. Twitter is basically a household name at this point.
How do I hire a Growth Hacker?
Hiring a growth hacker – the step-by-step
- Step 1: Define your needs. The first question you need to ask yourself is what success looks like for your company.
- Step 2: Hire from the right channels.
- Step 3: Assess your candidates.
- Step 4: Analyze culture fit and growth mindset.
- Step 5: Onboard them for long-term success.
How much do growth hackers get paid?
How much does a Growth Hacker make? The national average salary for a Growth Hacker is $3,750 in Australia.
Is Growth Hacker a good career?
Career as a growth hacker is one of the highest paying and the fastest growing marketing jobs today. As such, there is no particular eligibility for a growth hacker. A person who wants to make a career as a growth hacker must be at least a graduate.
What degree do you need to be a Growth Hacker?
Growth Hacker Requirements: A bachelor’s degree in marketing, strategy, business management, or similar. A minimum of 3 years’ experience in a related role and in the startup space.
Who is the best hacker in the Philippines?
Onel de Guzman, perhaps the most infamous Philippine hacker, created the ILOVEYOU virus, a malware that copied itself to all addresses in a computer’s Windows-based email service, in 2000. The virus spread worldwide and caused billions in damages.
What does a growth hacker do?
A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. Growth hackers focus solely on strategies related to growing the business. They hypothesize, prioritize and test innovative growth strategies. They analyze and test to see what’s working.
Are growth hackers in demand?
Demand for growth hackers in India is possibly surpassing that of the US. While active jobs in the US dropped from 547 in 2016 to 519 in 2017 on LinkedIn, jobs grew in India from 925 in 2016 to 1,378 in 2017. Growth hackers are expected to have multiple skills in order to succeed and fast track growth for the company.
What is the salary of Growth Hacker in India?
How much does a Growth Hacker make? The national average salary for a Growth Hacker is ₹7,69,233 in India.
Hiring a growth hacker – what you need to know
There is one thing that I must confess: I was strongly opposed to the phrase “growth hacker” for a very, very, very long period. To me, it was just a fancy new word for someone who was already a brilliant data-driven marketer. With time, though, I was able to personally witness what growth hacking is all about – and I have to admit that I was mistaken. A growth hacker may help your organization expand in the shortest amount of time possible. While this is true, it does not imply that employing a growth hacker would fix all of your difficulties – or that doing so is a sensible idea in the first place.
Take a look at what follows!
What is a growth hacker?
For a long time after Sean Ellis created the phrase “growth hacker,” there was a great deal of misunderstanding about what this position truly included. So let’s be certain that you understand what you’re getting yourself into before you jump the gun and hire someone. One distinguishing “feature” of growth hackers is that they are involved in all stages of the user funnel. Acquisition has always been the domain of marketers, but growth hackers go far beyond. They are frequently tasked with making adjustments to the product itself.
Having coding skills or at the very least understanding how to harness technology in the name of growth is unquestionably beneficial, but it is not the only trait of a real growth hacker.
To understand why, let’s go back to the originator of the phrase, Sean Ellis, who describes a growth hacker as someone who does the following things:
- Takes personal responsibility for growth
- Possesses entrepreneurial drive
- Is laser-focused on a single north star metric and isn’t afraid to eliminate activities that don’t contribute to it
- Possesses the creativity to devise novel ways to drive growth
- Is disciplined in following the Growth Hacking Process for prioritization of ideas
- Is able to analyze experiment results and determine which tests had an impact and which did not
You can clearly understand that being a growth hacker is more about having a different attitude than it is about having coding skills.
Why you need a growth hacker
It is possible that hiring a growth hacker will be the activity that catalyzes the growth of your company. Your interest in employing a growth marketer is most likely prompted by the desire to achieve greater success in your marketing efforts. However, it is by no means the only advantage you will enjoy. A growth hacker may assist you with many different tasks, some of which are listed below.
- Developing a data-driven culture within your organization. According to our previous experience, your first growth recruit will also serve as your data champion. This will be the individual who can assist your team in becoming more data-driven by instilling a quantitative mindset throughout your organization
- Establishing an experimentation process and the mentality to see it through to completion. Growth hackers are characterized by a rapid testing approach throughout the development phase. Developing your testing and traction channels is something that they can help you with. They can build up the infrastructure, include the appropriate individuals in the process, and enable your team members to think in terms of testing sprints. If you’re still in the early stages of development, it’s likely that you haven’t tried many different avenues to get traction yet. A growth hacker will assist you in developing pilot testing and then scaling the efforts in the channels that show promise
- Defining product/market fit, target segments, and WOW moments
- And identifying and implementing growth strategies. Growth hackers are excellent at seeing the large picture while also paying attention to the finer points of the situation. The important person who assists you in identifying your key buyer personas, defining the attributes of your most desirable customers, and determining how they perceive value in your product – the desired WOW moment that stimulates your users – might be this individual. Creating growth loops and mechanisms that promote growth. We commonly refer to expansion in terms of experiments and quick testing when we talk about it. Growth hackers, on the other hand, are not only testers and beginners
- They will assist you in scaling strategies that are successful into long-term automated processes, such as conversion rate optimization. Growth hackers are data-driven, and if you can offer them with the data they need, they can be the most effective individual to identify drop-off areas in your funnel. They’ll also raise the alarm if your tracking is inconsistent or if some important statistics are missing.
When to hire a growth hacker?
A growth hacker may be a very significant asset to your organization.
However, employing one too soon may make it impossible for even the most qualified employee to flourish and provide results in the long run. Ideally, you’ll recruit your first growth hacker once you’ve put in place a few key components of your business:
- A committed team working on your idea
- A defined corporate architecture and processes in place
- First signs of product/market fit – indicating that a certain group is interested in your product
- Allocated capital for your firm
- And a clear path forward for your company.
If any of these four components is missing, it may be too soon for you to consider hiring an in-house growth hacker at this time. A growth hacker can only conduct rudimentary experiments if he or she does not have access to a devoted team to rely on. If your firm has a clear organizational structure and established procedures for getting work done, your growth hacker will spend much too much time going around in circles and conversing with team members whose jobs are never what they appear to be.
“However, that is precisely why we are hiring a growth hacker,” you could argue, “since they will pay for themselves and attract their own budget!” This is a terrific idea in theory, but it is difficult to implement in fact because your new team member will not be bringing in any money from day one.
If you have a good product/market fit, this might be an early signal, a tiny upward growth curve, but it shows that there is a need for your solution.
They may also assist you in fine-tuning your product so that it better suits your target audience.
Hiring a growth hacker – the step-by-step
So you’ve determined that you require the services of a growth hacker and think that your company is at the appropriate stage to accept their services. What is the best way to go about hiring a growth hacker? In addition, how can you tell the difference between growth hackers and growth “hacks?”
Step 1: Define your needs
For your business, the first thing you must ask yourself is what success looks like for your organization. So, what exactly are you aiming to accomplish, and how does growth hacking fit into your overall long-term strategy? So far, we’ve talked about growth hackers as if they were a homogeneous group, although there are significant distinctions among them. There are growth hackers who are more experienced with paid acquisition and the optimization of ad campaigns than the average person. It is possible to find those who have done a significant amount of content marketing and SEO.
How can you know what kind of growth hacker you require?
- Prospectors thrive on the challenge of trying new things and working in a less organized environment. They are at ease with vast unknowns and a scarcity of data
- Miners, on the other hand, are laser-focused on identifying possibilities within large quantities of data. In order to expand, they use an organized approach: they analyze, then act
- They measure, and then act again.
Each of these two categories has its own set of characteristics, and you must choose which one best suits your company’s culture, stage of development, and approach as a team.
Without a doubt, putting a superb growth hacker in the wrong atmosphere is a prescription for disaster:
Step 2: Hire from the right channels
For in-demand experts, simply posting a job ad on your website will not suffice, and you will need to perform some more research to find qualified applicants. Of course, the first step would be to speak with colleagues and ask for suggestions from them. This will help you to identify growth hackers who may not be actively seeking for work at the time, but who may still be a suitable match for your company. By using the power of the internet, you may distribute your job advertisement in a variety of locations where growth hackers are already congregating.
Some of the locations you can use are as follows:
- Instead of advertising your message, seek for people who tweet about growthhacking or who are included on growth hacker lists, such as those on AngelList, GrowthHackers, and Twitter. You’ll need to spend more time talking with them before you can send them a direct message with a job opening
- LinkedIn — the platform’s search tools make it simple to find self-proclaimed growth hackers, but you’ll need to conduct some more research to determine whether or not they have a track record of success. It is possible to find experienced experts on Reddit, where the two most popular subreddits are Growth Hacking and Growth Hacking. The second is a better site to find experienced professionals.
You may make your task a little simpler by actively seeking growth hackers and publishing in the places where pros are already active. That way, you’re less likely to attract a large number of want tobe growth hackers, and you’ll have an easier time filtering through resumes when you do.
Step 3: Assess your candidates
When employing a growth hacker, a significant amount of time will be spent checking their credentials. There are a couple of shortcuts you may use to save time:
- A proven track record is important because growth hacking is all about outcomes, thus your ideal applicant will be able to provide data from previous initiatives when asked. The more the similarity between these and your own goals and business stage, the better the fit
- Solicit recommendations – these might come from previous employers or clients. Make sure you grasp what it’s like to collaborate with the applicant, rather than just what outcomes they can provide for you. It is possible for toxic A-players to be damaging to your squad, especially in the early parts of the season. Investigate and test their thought process and talents – the ideal applicant will be able to look at a specific growth case you’ve shown and propose a solution or at the very least outline the actions they’ll take to resolve it. An assignment or a series of instances presented during an interview can achieve this result, depending on the circumstances. Please make certain that you bring in at least some data for them to work with.
Depending on how many job prospects you regularly bring in, your hiring process will be slightly different from others. It is possible to get away with simply reading applications and online profiles, then giving a practical assignment and doing an interview with a small number of prospects if your pipeline is large enough. However, if your organization is not well-known, you will need to move the interview earlier in the process so that you can sell the prospect on your company as a fantastic place to work.
Step 4: Analyze culture fit and growth mindset
During the initial assessment, you should pay attention not only to the candidates’ abilities, experience, and knowledge, but also to their personal characteristics. This may occur in a variety of ways, but the most important thing is for you to ensure that you’re recruiting someone who is not only a strong performer but also a team player. This does not imply that they will be particularly diplomatic or tactful – rather, they should be able to thrive in your organization and rally everyone on the team around the goal of progress.
- Finally, you must ensure that they have the appropriate frame of mind.
- They must be willing and able to assume ownership and accountability for the whole growth funnel.
- These features are difficult to evaluate.
- Do they have a hard time talking about failure, or do they swiftly relate it to the lessons they have learned?
Do they point the finger at others? Do they provide specific data or do they speak in generalities about a project’s success or failure? All of this will assist you in determining whether or not the individual with whom you are speaking is a good fit for your team.
Step 5: Onboard them for long-term success
So you’ve identified the most qualified growth hacker for your organization. The labor doesn’t end there, though. Make certain that you thoroughly explain your business procedures to them and assist them in meeting with everyone else in the firm. The fact that growth hacking is a full-funnel activity means that your new recruit will need to collaborate with all of your other employees. Set explicit targets for your new growth hire’s first 90 days and explain your expectations clearly to ensure they succeed.
If your growth hacker is worth his or her salt, he or she will also advocate for particular key performance indicators (KPIs) against which their work will be evaluated.
Growth hacker skills to look for
We’ve covered a lot of ground so far, so let’s briefly recap the talents that your growth hacker should possess:
- T-shaped professional– while no one person can have a comprehensive grasp of all growth strategies, a growth hacker should have a fundamental awareness of all of the major areas of development. This will aid them in the development of sophisticated growth plans. Here’s an illustration of what this may look like:
- Growth mindset is characterized by several traits, the most important of which are the conviction that your knowledge and success are not fixed and the sense that every loss is a chance to learn. Growing businesses is a complex process, and systems thinkers–growth hackers understand that many elements impact the outcome. In addition, they have the ability to perceive the broad picture and comprehend how all of the pieces fit together. Analytical and data-driven– while a real growth hacker will occasionally rely on gut instinct, they will most typically check the facts in order to determine what has to be done. Responsibility and entrepreneurial spirit are required, and hustling is an integral part of the process. And when you accept responsibility for the growing process, you are the one who is ultimately responsible for getting things done. A growth hacker is someone who is prepared to devote resources and man hours to growth projects while also managing the rest of the company’s business. Since the nature of their work is heavily influenced by new domains and blank canvases, growth hackers are known for being extremely explicit and specific in their communication. They ensure that everyone understands what success looks like and that everyone is on the same page.
You should check these abilities during the interview because some of them are difficult to test for. Andrew Chen produced a fantastic collection of growth interview questions that are commonly used by large corporations – have a look at them for some ideas. Consider reading this essay by Brian Balfour — it is written from the perspective of the applicant, but you may use it as a guide to see whether your interviewee is making any of the faults identified in it.
Why you shouldn’t hire a growth hacker
Because, as we’ve already stated, sometimes employing a growth hacker isn’t the best decision. A growth hacker will desire to work on a variety of projects in addition to acquisition. They will examine your product drop-off points, inefficiencies in onboarding, and your overall retention strategy to determine where you stand. A growth marketer is not a suitable fit if you don’t want someone who goes beyond marketing to help you design the product itself. Unless you have a thorough grasp of growth hacking, it may be difficult for you to empower a growth hacker in your team and to correctly evaluate their work.
If you require assistance in hiring and establishing a growth team, please contact us and we will serve as your hiring consultant.
It is possible that hiring a team to outsource growth is a better fit for your firm.
We can match you with the most qualified growth hacking consultant for your specific requirements, and we can supply expertise in a wide range of growth channels and industries.
7 Tips for Finding & Hiring the Perfect Growth Hacking Consultant – Dubai & UAE
Hiring a growth hacker is not always a good option, as we’ve previously stated. When it comes to growth hacking, there is more to it than just acquisition. This includes product drop-off points, inefficiencies during onboarding and your overall retention strategy, amongst other things. An experienced growth marketer is not a suitable fit if you don’t want someone who goes beyond marketing to help you build the product itself. In the absence of sufficient knowledge of growth hacking, it may be difficult for you to permit a growth hacker in your team and to correctly assess their performance.
If you require assistance in the recruiting and establishment of a growth team, please contact us and we will serve as your hiring consultant on a contract basis.
As a result, your growth will stagnate.
As it happens, this is exactly what the concept of Hypergrowth is.
As a collective, we can expand resources as your business grows, and we can bring in a crucial specialist on short notice to assist with a specific investigation.
1. Define your requirements.
As previously said, employing a growth hacker is not always a good idea. A growth hacker will want to work on a variety of projects, not only acquisition. This includes product drop-off points, inefficiencies during onboarding and your overall retention strategy, to name a few topics. A growth marketer is not a suitable fit if you don’t want someone who goes beyond marketing and helps you build the product itself. If you do not have a thorough grasp of growth hacking, it may be difficult for you to empower a growth hacker in your team and to appropriately evaluate their performance.
- If you want assistance in hiring and establishing a growth team, please contact us and we will act as your hiring consultant.
- As a result, your growth will halt.
- As it happens, this is exactly what the concept of Hypergrowth is about.
- As a collective, we can scale resources as your business grows, and we can bring in a critical specialist on short notice for a specific experiment.
- In your organization, what is the single most important metric that serves as a good gauge of growth (also known as your north star metric)? Describe the stage of development your firm is now in, as well as how aggressive (or realistic) your growth objectives are. What role will a growth hacking consultant play in your organization and how will he or she assist you in reaching your objectives
- Is it possible for you to evaluate when the growth hacking consultant’s advice appears to be successful to you? Are you currently experiencing a gap (or weaknesses) in your team that a growth hacker can fill? Do you require the services of a full-time growth hacker OR a growth hacking consultant to assist you in reaching a specific milestone? Do you have the necessary funds?
On the basis of your answers to these questions, you will be able to determine whether or not your organization is ready to hire a growth hacker.
2. Search on the right platform.
The illusive growth hacking specialist is hard to come by. Master of a wide range of subjects. But, more importantly, where precisely can one be discovered and where would they congregate to? As you might assume, job portals are still a good area to hunt for employment opportunities. However, if you’re serious about your quest, you’ll want to go a bit farther in your investigation.
- Tweeter: It’s still alive and well, and it’s the home of growth hacking aficionados who use the platform to share their most recent achievements. Start a discussion with them right away to begin creating a connection, and who knows, they could wind up becoming your future employee. If you’re looking for someone in your area, you might want to try your luck with the ‘near you’ filter. GrowthHackers.com is a website dedicated to helping people grow their businesses. If you aren’t already aware, this is a platform that is open to both newcomers and seasoned growth hackers alike. Essentially, it’s a forum where members of an active community submit and exchange the most recent stuff that’s generating headlines in the business today. In addition, you won’t have any problem reaching out to them personally because they prefer to retain their personal social media usernames on their profile pages.
- What a behemoth of a social media site, LinkedIn. Considering that it is the most elite and professional social media network available, it is still an excellent resource for locating “growth hackers.” One disadvantage to bear in mind is that everyone on LinkedIn likes a good buzzword, so you may have to wade through a lot of garbage before you discover your diamond in the rough. Seminars and meetings in your area: These are extremely important and should not be disregarded. When it comes to networking with the growth hackers and marketers in your neighborhood, this is a fantastic resource. You can learn more about individuals by getting to know them on a deeper level than their online identities, and you may question them about their expertise and experience. At the very least, you’ll be more aware of who’s out there, even if they’re not the best fit for your needs right now.
3. Check their results and track record
A site like LinkedIn is a monstrous beast. Considering that it is the most elite and professional social media network available, it is still an excellent resource for locating “growth hackers.”. It’s important to remember that everyone likes a term on LinkedIn, so you may have to filter through a lot of garbage before you discover your diamond in the rough; lectures and gatherings that take place in the local area: These are extremely important and should not be overlooked. The fact that you can connect with the growth hackers and marketers in your community is a huge plus.
It will at the very least increase your awareness of who is currently active, even if they are not the best match for your needs at the time.
4. Do a background check
Background checks are now routinely performed by persons who are professionals in the field. And social media makes it extremely simple to ‘insta-stalk’ someone. Keep in mind, though, that individuals have lives outside of work, so don’t be too hard on them. However, the most significant advantage is that you can check to see whether part of what they’ve claimed corresponds to reality. For example, when you look at their LinkedIn page, does it appear realistic that they had a 500 percent increase in sales for a position that they held for only three months?
No way in hell. Strong recommendations for previous customers or positions, on the other hand, might be a reasonably decent sign that they know what they’re talking about when it comes to their profession.
5. Consult your business network.
On the odd event that you haven’t been successful in your search, networking with other business owners may be a terrific approach to uncover reputable growth hacking consultants for hire. Most of the time, if they’ve worked with a fantastic consultant, they’ll perform one of the following:
- Keep them a well guarded secret since they are determined to hold on to them at all costs. Make a glowing endorsement and reference for the candidate
What I don’t see is how that is anything other than a wonderful endorsement. While it’s ideal for them to have had an influence on a company that is at the same stage of growth as yours, to be honest, a skilled growth hacker may have an impact on any type of organization. They’ve most likely worked with a variety of different firms and have had the opportunity to create their own approach to growth hacking throughout the course of their career.
6. Be clear on your expectations
What I don’t see is how that isn’t a ringing endorsement in my book. While it’s ideal for them to have had an influence on a company that is at the same stage of growth as yours, to be honest, a skilled growth hacker may have an impact on any type of company. Having worked with a variety of different firms, they’ve most certainly had the opportunity to establish their own approach to growth hacking.
7. The hard truth
You can’t argue with the fact that a growth hacking expert can help you put your company on the map while also accelerating growth. However, in all honesty, it will take more than one individual to bring about this transformation. And this is where some folks make a mistake. Growth marketing should be regarded as something that must be integrated into the operations of your company. It is a sport that is played in groups. It necessitates individuals being concerned with outcomes, data, and generally doing things differently.
Personally, I make it a point to be completely transparent about my history.
Have you tried a different approach to locating a growth hacker who is effective?
How To Find A Growth Hacker
A fledgling firm should only be concerned with its early growth after it has been founded. Some businesses make the mistake of employing marketers as soon as the company is created, and as a result, developing or scaling the firm is doomed from the start. A business must first identify its unique selling propositions in its selected target market, and then utilize this information to develop a lead generation and conversion strategy. Once this has been accomplished, the next recommended step is to devise a technique for developing a repeatable and scalable approach for achieving continuous business growth.
When it comes to reaching corporate goals, a firm need the knowledge of a top-class marketer. However, during the early phases of a company’s development, it requires the skills of an expert growth hacker, who has the ability to accelerate the company’s growth.
What Is Growth Hacking?
Growth hacking is a combination of business engineering and market capabilities that is used to assist a firm in picking up the pace during its first growth stage of development. Because we live in an era in which marketing choices are made based on the massive amounts of data that are accessible, employing an expert who can promote your company while also analyzing the ensuing data is absolutely essential for the success of your business.
Who Is A Growth Hacker?
To put it another way, growth hacking is a combination of business engineering and market capabilities that is used to assist a firm in its first development stage. We live in an era where marketing choices are made based on the massive amounts of data that are readily available; thus, employing an expert who can advertise your company as well as assess the results of that marketing is very essential for the success of the company’s growth.
How Does Growth Hacking Work?
Growth hacking is a simple concept in theory; yet, when you start looking at it from a practical standpoint, things may appear to be much more complicated. Growth hacking, for those unfamiliar with the term or those looking to employ a growth hacker, is defined as the innovative combination of entrepreneurial drive and a passion with corporate growth. It has a way of bringing your innovative ideas to the attention of your target market and generating interest or thirst for them. There are more effective and innovative methods of attaining organizational growth, and you need to locate a growth hacker who can identify and use these tactics to propel your company northward in the marketplace.
This indicates that the concept might have originated with him or with others in the organization, and he must thoroughly study (test) each one to determine which is worth preserving and which should be discarded.
How Does Growth Hacking Help Businesses?
A business can only grow if its clients are pleased, or if it fills a certain need in the community. To ensure that your consumers are continually satisfied, you must stay on top of their reactions to your brand or product, as well as their likes, dislikes, and complaints, and transform all of this information into better services. However, not everyone has the expertise to evaluate and make sense of this data, which is why it is necessary to engage a growth hacker. In particular, growth hackers are essential when a company is in the early stages of development and does not have the resources to hire an executive vice president of marketing.
What Are The Upsides Of Hiring A Growth Hacker?
When it comes to the expansion of your company, there is no one-size-fits-all approach. Growth hacking tactics, on the other hand, have been proven to be a strong tool for accelerating a company’s growth time and time again. The hiring of growth hackers is therefore a must for any firm.
For doubters, it may be necessary to comprehend the advantages of employing a growth hacker for their company before they are convinced of the concept. As a result, we have listed below some of the advantages of employing one for your company:
- LESS EXPENSIVE–One of the most significant advantages of growth hackers versus VP Marketers is the lower cost of hiring the latter. Growth hackers, despite the fact that they possess a combination of technical and marketing talents, charge a relatively little cost and apply some real innovation in their marketing strategies in order to propel corporate growth. A growth hacker from an agency should be hired rather than doing it yourself since a professional will have the knowledge to transform your business’s demands and goals into an effective project through a series of planning steps and processes that you lack. They may also assist you in understanding innovative methods of recruiting consumers as well as developing criteria for evaluating the performance of your company. Because growth hackers are always experimenting with data, any procedure that does not benefit your company is simply identified and eliminated. SUPERB PRODUCT MARKETING – One of the most effective ways for making your business stand out is through product marketing. In order to do this, growth hackers must first increase the user base, and while product marketing is more effective in the short term, it may be repeated in order to ensure the continued expansion of your firm.
Product marketing may be accomplished through a variety of tactics, such as offering rewards for referrals to your site or implementing a sign-up system that is only accessible to those who have been invited. Anyone who finds their way to your product or website will have done so on purpose, rather than as a result of coincidence. You may also develop a system to make the user’s experience on your site extremely engaging and entertaining, or you can choose for email listing and affiliate marketing as a method of generating revenue.
- CONTENT MARKETING – Hiring a growth hacker for your firm has several advantages, one of which is content marketing. Despite the fact that it is inexpensive to get, content marketing is helpful in raising knowledge about your product among the general public. However, blogging is one of the most successful methods of obtaining content marketing success.
There are blogs that cover a wide range of themes and are written by a variety of authors, which means that your business (whatever it may be) can be blogged about. You may either create blog material about your product on your own or rely on other bloggers who mention your services in their blog posts to generate blog content about your product. Using email marketing, growth hackers may reach out to their target audience through social media or podcasts, which is another kind of blogging. EFFECTIVE ADVERTISING – As practically everyone is aware, advertising is critical in order to get a company’s name out there in front of potential customers.
They do this by running television and social media advertisements.
This is especially true for small businesses.
Finding A Reliable Growth Hacker
As a result, your business (whatever it may be) can be blogged about because there are blogs covering a broad range of themes and authored by a number of different authors. To generate blog material about your product, you may either write the content yourself or rely on the work of other bloggers who mention your products and services in their blog posts. Using email marketing, growth hackers may reach out to their target audience through social media or podcasts, which is another type of blogging.
By running television and social media advertisements, growth hackers are able to increase their company’s revenue.
This is especially true for television advertising.
How Much Does Hiring A Growth Hacker Cost?
Start-ups are encouraged to engage a growth hacker before hiring a marketing since the former saves the organization more money over the long term. The amount you pay a growth hacker, on the other hand, may be determined by the method by which you recruited them. It is recommended that you hire one that you can keep since they will be less expensive – and that you conduct a large number of growth experiments that will lead to the success of your company. Generally speaking, most growth hackers are compensated on an hourly basis, and you should steer clear of individuals that offer you excessively low rates.
The illustration below provides an overview of the fees charged by a growth hacker (from my experience). Hiring a growth hacker for a specific project or merely keeping one on staff (in-house) might result in you spending far less money than simply hiring a freelancer.
Is Hiring A Growth Hacker The Same As Hiring A Traditional Marketer?
No. A marketer is someone who specializes in marketing your services or products to people who are interested in them. Growth hacking, on the other hand, is a far more comprehensive approach. Marketers work for corporations who have a lot of money to spend on advertising on social media platforms and other types of media to raise awareness. The majority of the time, a marketer just draws in prospects and is unable to make sense of the data that has been linked. A growth hacker, on the other hand, works on product creation, leads acquisition, and consumer data interpretation, all of which are utilized to increase conversions and, consequently, growth.
In A Nutshell…
Growing your company necessitates the hiring of a dependable growth hacker – someone who not only knows what is required of them, but also has the skills and resources to deliver. Although employing a marketing has its advantages, doing so for a business is not a good idea. To recruit a growth hacker, you must first understand what your business requires in order to succeed. Only then can you select a growth hacker who fits the story and hire him or her. You may also need to become acquainted with the fundamentals of employing a growth hacker, and despite the fact that the first steps may cause you some anguish, you will be glad you took the decision to do so once your firm is a financial success.
Get That Cool Job: growth hacker
The majority of employees these days do not work in a single role at their organizations. In addition to ensuring that supplies are properly stocked and meetings are organized, an office manager may be responsible for updating a company’s social media presence and sending out their email newsletter. A bookkeeper may write a weekly blog, and an attorney might likewise create videos for his or her clients. In this regard, growth hackers, who may be divided into four categories: marketers, salespeople, analysts, and promoters, are not an exception.
- Entrepreneur Sean Ellis, creator of Qualaroo, created the phrase “growth hacker” in a blog post published in 2010 that was widely shared.
- As a result, emerging organizations are typically better served by hiring someone who is only concerned with engaging with their target demographic.
- For them, the ultimate objective is to do tasks as efficiently as possible.” When we chatted with Bater and a few other growth hackers, we learned about their respective occupations, as well as how prospective growth hackers may land jobs.
- Try out what you think will work.
- In order to develop your business, you must discover innovative methods to utilize platforms that already exist.
- It’s inevitable that you’ll make mistakes, but you’ll be able to figure out why they happened.
- “Start your own business or lend a hand to a startup,” he advises.
- Consider exploring and identifying free or low-cost platforms that might assist you in achieving your company objectives.
- Furthermore, learn from others in the field, learn about their successes and mistakes, and learn what not to do in the future.” Investigate novel approaches to growth hacking.
According to Marc Lefton, a freelance growth hacker based in New York City, “a great deal of it is about understanding how to get things done and extending out into other areas of marketing and advertising.” “You have to keep an eye on what’s going on out there.” You will never be able to claim to be an expert since it would imply that you have ceased learning.
Don’t be frightened to pick up the phone and call someone.
David Sherman, a growth hacker and community manager at Appointment-Plus, says, “My days typically start with follow-up calls because it can take seven to ten attempts to get through to certain folks.” It is essential that you have excellent sales and marketing abilities to perform this work successfully.
“If you want to work in a capacity where your performance isn’t monitored, if you don’t want to spend a lot of time on the phone, or if you can’t face rejection, this isn’t the job for you,” Sherman says.
It’s not an easy task.
Do you want to learn more about growth hacking?
You may vote on the topics that interest you and publish your own material to receive visibility on the site as well as read other people’s postings.
How to get a job as a growth hacker
Photograph courtesy of Leszek Glasner/Shutterstock The Future of Work Summit will take place on January 12, 2022, and will feature presentations from CIOs, CTOs, and other C-level and senior executives on data and artificial intelligence plans. More information may be found here. Growth positions at startups are among the fastest-growing and highest-paid marketing careers available. As a growth hacker, it can be difficult to get the expertise that organizations are looking for in a candidate fast because the role requires a wide range of abilities.
I’ve used the Iceberg Analogy to illustrate my point: Good growth hackers are like Swiss Army knives, always ready to deploy a certain expertise—for example, paid advertising or landing page optimization or product development—whenever the situation demands it.
And that is frequently only possible with a great deal of expertise.
Three things have come to my attention:
1. Specialize in one or two areas of growth hacking
To become really effective at anything in a short period of time, it is essential to concentrate your concentration to the most specific aspect of it that you can. This allows you to consume and exhaust the vast majority of the available information on that topic in a very short period of time, while also gaining a great deal of knowledge. Here’s an illustration: Rather than attempting to get informed in all parts of growth hacking, select one area — such as user onboarding, referral, or retention — that you’d really want to focus on and learn everything you can about it.
- If you’re familiar with the Lean Marketing Framework, you’ll recognize that each of them is only a small portion of the overall picture.
- The question of how to recruit those users in the first place, as well as what to do with them after they’ve signed up, remains, of course.
- User onboarding is a topic that I would highly recommend reading up on if you want to get really informed about it.
- I’d look at the onboarding processes of some of my favorite products to see what I might learn.
- I’d definitely also do some research on user experience/user interface design and landing page optimization, as well as design and construct out a couple onboarding routines myself.
- The finest products don’t try to do everything for their consumers; instead, they concentrate on doing one thing exceptionally well.
Instead of being unemployed because you are not very excellent at something that a huge number of organizations desire, it is simpler to find employment if you are exceptionally good at something that a small number of companies want.
2. Rocking the growth hacking interview
When interviewing for your first job, you should avoid allowing the interviewer to focus on your previous work experience because you will most likely not have much to say about it. rather than this, know that each organization searching for a growth hacker is dealing with a distinct problem: They are in desperate need of new customers. In order to secure the job, you must persuade the interviewer that you are capable of solving this problem for the organization since you understand what they are doing incorrectly and what you would test to correct the problem.
- If you don’t know anything, don’t claim to be knowledgeable.
- If they inquire about paid advertising and you don’t have any prior expertise, simply state, “I don’t work in paid advertising.” If you’re looking for sponsored advertising, I’m not your guy.
- And that’s something I’m rather knowledgeable with.” Then take them through the actions that you would do if you were in their shoes.
- Your ideas aren’t the secret sauce to your success.
- Walk them through the Lean Marketing Framework for their specific product can be really beneficial.
If they provide you with a particular problem and ask what you would do in response, it is absolutely OK to respond with, “I don’t know.” Instead of attempting to come up with a quick solution, it is totally acceptable to say, “I don’t know.” It is dependent on the results of your calculations.
3. Flip the tables
My most important piece of advice, which is one that few people heed, is to put themselves in a position where firms will compete for your services. When applying for a position as a growth hacker, you are simply one among dozens of applicants or resumes being considered. You’re in a really bad spot as a result of this. When I started offering growth hacking classes on platforms like as Udemy, Skillshare, and General Assembly, I had no idea I was on the verge of discovering the solution to this problem (and now One Month).
- Every time I gave a class, there were around 40 students in the room.
- As a result, I usually had 5 to 10 individuals approach me afterward and inquire as to whether I was searching for work or accepting clients.
- Are you willing to accept payment for doing it for us instead?
- It is possible to become somewhat competent about something little in a short period of time.
- Neither coding nor growth hacking were my areas of expertise when I initially started talking about my experiences learning to code and growing my business.
- When I speak about growth hacking, I always acknowledge up front that many of the approaches and case studies I discuss have been derived from other growth hackers’ experiences.
- So, perhaps, these three recommendations will be of use to you in your quest to land a position as a growth hacker.
- Have you seen any other one-of-a-kind work (such as this guy who landed a job by running $6 worth of Google Adwords for people who searched for their own names)?
I’d be interested in hearing about them! Please share your ideas in the comments section below. Mattan Griffel is a cofounder and chief executive officer of One Month.
VentureBeat’s objective is to serve as a digital town square for technical decision-makers to learn about revolutionary technology and transact with other like-minded individuals. Our website provides you with critical information about data technologies and strategies that will assist you in your role as a leader in your businesses. Become a member of our community to have access to the following benefits:
- You will receive up-to-date information on the issues that interest you, as well as our newsletters, gated thought-leader material and discounted entry to our treasured events, such as Transform 2021: Learn More, networking features, and other benefits
Our newsletters; gated thought-leader material and discounted entry to our treasured events, such as Transform 2021: Learn More; networking features, and more; up-to-date information on the areas that interest you; our website; and more.
Find a Growth Hacker for Your Startup
When a firm is ready to scale, one of the most difficult challenges they face is finding someone who is capable of spearheading the expansion drive. Product-market fit has been demonstrated, and an effective conversion/monetization process has been demonstrated, and a marketer with the appropriate abilities and strategy can kick some serious ass. Nevertheless, the difficulty is that most companies attempt to employ for talents and expertise that are completely irrelevant, neglecting to concentrate on the key few abilities.
- Generally speaking, the job requirements/skills listed above are not critical for startups in or before the early growth period of their operations.
- If you are unable to do so, nothing else truly matters to you.
- What is a Growth Hacker, and how does one become one?
- The possible influence of everything they do on scalable growth is taken into consideration in everything they do.
- But only if it can be demonstrated that it is critical to achieving long-term sustainable growth (FWIW, a case can generally be made).
- I’ve met some incredible growth hackers who come from technical backgrounds, as well as those that come from sales backgrounds.
- An insatiable drive to reach your target market with your must-have solution will characterize the ideal growth hacker candidate.
The ability to be disciplined in order to follow a growth hacking process of prioritizing ideas (their own and those of others in the company), testing the ideas, and being analytical enough to know which tested growth drivers should be kept and which ones should be cut is also required of effective growth hackers.
When did you become VP Marketing?
A vice president of marketing must be able to contribute to the development of the overall corporate strategy, as well as construct and manage a marketing team and coordinate with outside vendors, among other tasks.
Important to remember is that if there aren’t any proven scalable, sustainable methods of developing the firm, none of these things will matter.
Some of my favorite talks are ones I have with other growth hackers, who are also my friends.
I’m a strong believer in the importance of developing and growing a larger network of growth hackers.
If you believe you are a growth hacker, please include a link to your LinkedIn profile in the comments section below so that other growth hackers in your region may get in touch with you.
Updated on October 3, 2013– Check out our new initiative, GrowthHackers.com, if you want to be motivated to design successful growth hacks and interact with other growth hackers. It’s free and open to the public.