How to grow your followers on social media?
- In an age where social media is king, having a significant following can be the difference between success and failure. That being said, there are many ways to grow your followers. One very reliable method is to produce high-quality, interesting content that will attract new followers.
How do you grow user-generated content?
Rally the masses by incorporating some of these actionable ideas into your own UGC strategy.
- Audit existing fan photos.
- Identify consumer trends.
- Adopt a selfless hashtag strategy.
- Promote strong CTAs in key locations.
- Add signage in your stores.
- Host an event.
- Tap into influencers.
- Design a contest.
How user-generated content can strengthen your community?
Why User Generated Content Builds Community UGC helps foster deep connections between a brand and the greater community. Much like web forums, a community rallies around topical user stories. So when the user stories reflect the brand or company initiatives, the perceived value increases tenfold.
How do you take advantage of user-generated content?
Boost Social Media Reach and Growth Strategies that encourage user-generated content on social include: Create a custom hashtag or photo contest on Instagram. Ask a question or create a challenge on Twitter or Facebook. Launch a video contest.
How do I create a user-generated content campaign?
User-generated content: 5 steps to turn customers into advocates
- What is user-generated content?
- Step 1: Choose social networks most impactful to your campaign.
- Step 2: Set specific user-generated content goals.
- Step 3: Tell your audience what content you want.
- Step 4: Collaborate and focus on community.
How do I track user generated content?
But there are countless other ways to find user-generated content, such as the following:
- Search Twitter, TikTok, Pinterest, and other social platforms.
- Read product reviews.
- Look at wish lists.
- Find YouTube mentions.
- Audit event photos.
- If your brand has brick-and-mortar stores, look at tagged locations.
- Use Google Analytics.
Where can I use UGC?
Below are five effective ways to use UGC to ensure success in your marketing efforts:
- Reviews. Over 70% of consumers say they look at product reviews before making a purchase.
- Video Content. Video is a really effective way to create UGC irrespective of what your content is.
- Content for holiday seasons.
How effective is UGC?
User-generated content is 42% more effective than branded content and has a whopping 6.9x higher engagement rate than your own branded posts. We’ve discussed both of these stats before, and how using UGC is an absolute must for increasing engagement and a higher conversion rate from your social media advertising.
Why you should use UGC?
One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases your credibility and brings your brand’s promises into perspective. Brands make certain promises to their customers or audience.
How can I promote my business?
The seven most popular ways to promote your business
- Media relations. Also known as PR, media relations is simply getting articles about you and your business in publications and their online websites.
- Social media.
- Digital advertising.
- Press advertising.
- Direct mail.
What is an example of user generated content?
In marketing, user-generated content (also known as UGC or consumer-generated content) refers to content related to your brand that’s created by someone who’s not an official representative of your business. It could be a social media update, a review, a video, a podcast, or a number of any other types.
How can a company make most of user generated content?
Photos courtesy of the individual members.
- Ask Your Happiest Customers For Feedback.
- Promote Creators As Advocates Or Fans.
- Provide Clear Templates For The Content.
- Boost UGC Via Paid Social Advertising.
- Provide Fun Photo Opportunities.
- Make Your Customer A Star.
- Have Users Stick To Your Brand Message.
What does UGC stand for in Roblox?
The word “UGC” stands for User Generated content. And to get in the program, you have to apply. People make meshes in blender and upload them to the catalog for people to wear as a accessory and put it on their avatar. Also, if your item gets taken down, those people who bought your accessory will get a refund.
How To Create A User-Generated Content Strategy To Drive More Sales
- Why not turn to your customers to learn exactly how they utilize your items and use their endorsement to help you create trust with them? That is exactly what user-generated content is all about, after all. By utilizing user-generated content, you can cultivate an online following that is enthusiastic about your brand while also creating marketing content for your company. Here’s how you create and implement a user-generated content plan to increase sales: What Is User-Generated Content and How Does It Work? ♀️
- The importance of having a user-generated content strategy is explained in detail here. The following are six best practices for implementing an effective user-generated content strategy: Learn how to create user-generated content that will increase conversions. An important disclaimer: we are proud affiliates of several of the technologies highlighted in this article. A modest compensation will be earned if you purchase something after clicking on an affiliate link. There is no additional cost to you (you do not pay anything extra).
What Is User-Generated Content? ♀️
Rather of looking to your customers to find out how they use your products, why not harness their endorsement to develop trust? What user-generated content is really all about is just that. Utilizing user-generated content, you can cultivate an online following that is enthusiastic about your business while also producing marketing content for yourself. Discover how to develop and implement a user-generated content plan to increase revenue. In what way does ‘User-Generated Content’ differ from other forms of content?
The following are six best practices for implementing a successful user-generated content strategy: Tips for Creating User-Generated Content That Increases Conversions An important disclaimer: we are pleased affiliates of several of the technologies listed in this document.
Why Is It Vital to Have a User-Generated Content Strategy?
User-generated content (UGC) is an excellent technique to increase brand recognition while also increasing conversion rates. James Hardie is the photographer who captured this image. First and foremost, user-generated content (UGC) contributes to the development of your brand’s reputation. The user who raves about your product online or provides material that demonstrates how it works helps to increase brand awareness for your items among their online social networks and other online communities.
- More crucially, though, user-generated content (UGC) fosters confidence among new potential purchasers.
- A business might give you a long list of reasons why you should buy something, but the majority of customers believe user-generated content (UGC) is more real and trustworthy.
- While 79 percent of individuals believe user-generated content (UGC) has a significant impact on their shopping decisions, just 13 percent believe sponsored material has an impact.
- Whenever you invite your followers to take part in challenges or use your hashtags in order to validate your products, you are building a tribe of individuals who believe in your cause and are willing to stand behind you.
- With the help of user-generated material, you can illustrate how people interact with your goods and how much they love them without having to invest in a large-scale content production operation.
User-generated content (UGC) will show you how, where, and why consumers use your product, as well as which features they prefer.
6 Best Practices For An Effective User-Generated Content Strategy
While user-generated content (UGC) marketing is extremely beneficial for developing a trusting community and increasing brand recognition, you must be strategic in how and when you use this content. The following are the most critical practices to adhere to while implementing your user-generated content strategy.
1. Pick Platforms That Suit Your Audience
Making advantage of the channels that your target audience utilizes is essential, whether you’re running a contest for them or releasing a testimonial video. If you’re offering a B2B product to professionals, it’s not worth your time to develop a strong Instagram user-generated content strategy. With this type of technique, you have a better chance of achieving success on LinkedIn. Make use of your social media analytics and website intent data to figure out where your target audience spends their time on the internet.
- Examine the sources of your website’s traffic and the behaviors of the visitors who ultimately convert to learn more about your visitors.
- Use of this work without authorization may result in legal ramifications for you.
- After all, they’re normally putting it together to showcase your merchandise.
- Always get permission before sharing anything that has been generated by another person.
3. Give It Purpose
Aerie launched a user-generated content campaign in which women were urged to share undisturbed pool images in order to promote body acceptance and body image. Aerie demonstrated their support for women and their dedication to assisting women in feeling comfortable in their own flesh by taking this step. Purpose-driven initiatives of this sort not only demonstrate the brand identity of your firm, but they also assist in the creation of a community. They communicate to your target audience what you believe in and inspire individuals that believe in the same things to join you on your journey.
Additionally, it encourages a large number of like-minded individuals to participate and establish a relationship with your company.
4. Celebrate Diversity
Be cautious when it comes to representation. User-generated content (UGC) is a wonderful way to involve all of the many sorts of individuals that use your goods.
Take advantage of this opportunity to demonstrate how representative your organization is. Make certain that the information you chose promotes diversity and fosters support for people of different backgrounds and identities.
5. Make Sure You’re Authentic
When compared to brand-created material, consumers are 2.4 times more likely to believe user-generated content is the most real. In this regard, user-generated content (UGC) is a fantastic approach to increase the credibility of your brand. The findings of a survey by Stackla reveal that consumers and marketers are divided on what form of content is the most authentic: Customers, on the other hand, can detect a phony from a mile away. There’s nothing worse than having the impression that a company has lied to you.
If the post is sponsored by an influencer, make it obvious that this is the case.
6. Focus On Driving Conversions
It’s easy to get carried away with user-generated content. When a large number of customers express positive feelings about you, it might be tempting to repost them all in order to demonstrate how well regarded you are. In contrast, ambiguous material will not guide a potential consumer in the path you like them to go. Instead, attach your user-generated content (UGC) to specific initiatives. Perhaps you’re attempting to market a certain product to a customer. Post customer testimonials, explanation videos, and other consumer-generated material that promotes and recommends this particular product.
Find and share user-generated content that highlights these qualities of your brand.
How To Develop User-Generated Content To Power Conversions
Are you looking for techniques to encourage user-generated content that will help you sell your business more effectively on the internet? Take a look at these nine user-generated content strategies.
1. Leverage Influencers
While user-generated content and influencer marketing are not the same thing, the two are closely related. A large number of influencers will utilize items and tag businesses in the intention of building a partnership with the organization. Because a whopping 79 percent of marketers claim they struggle to discover high-quality partners for user-generated content, take advantage of this chance to identify powerful content producers who know how to promote your items to their followers and turn them into customers.
This allows you to reach out to new, ready-made audiences while also ensuring that you receive high-quality user-generated material that is genuine in its origin.
2. Create A Branded Hashtag
In contrast to influencer marketing, user-generated content and influencer marketing are complementary. A large number of influencers may utilize items and tag companies in the intention of building a connection with the business. Because a whopping 79 percent of marketers claim they struggle to discover high-quality partners for user-generated content, take advantage of this chance to identify popular content producers who know how to promote your items to their followers and grow your brand’s following.
Strike works with influencers by providing them with free items or discount vouchers to share with their own followings. This allows you to reach new, ready-made audiences while also ensuring that you receive high-quality, authentic user-generated content.
6. Collect Testimonials
Testimonials go a step farther than reviews in terms of substance. While a review is often comprised of a star rating and a brief remark about the experience, a testimonial acts as an unequivocal endorsement of your company’s products or services. Take, for example, this testimonial for the route optimization softwareTrack-POD, which may be found here. Track-POD is the source of this image. Customer testimonials frequently indicate how your firm addressed an issue for them and why they would suggest your brand to others.
Take note of how the client provides clear examples of how Track-POD has assisted them in improving their position.
7. Send Out Customer Surveys
Why not immediately approach your clients for feedback if you want to get their opinions? Alternatively, you might ask quantitative questions that assist you in gathering information about your clients and utilize their responses as customer testimonials. Customers who have purchased your products or utilized your services can be contacted via email to demonstrate to prospective purchasers what they think of your company’s products or services. Distribute a customer satisfaction survey in which you ask them to assess your services or to answer specific questions about how your items performed.
8. Encourage Customer Reviews
Written product reviews, according to 30 percent of marketers, are the most successful kind of user-generated content available today. This comes as no surprise considering that 62% of shoppers confess to reading reviews on a brand’s website before making a purchase, with 51% checking reviews on social media or third-party websites before making a purchase. Customer feedback is a quick and easy approach to produce user content while also building social proof at the same time. When attempting to market a certain product, posting reviews, explainer videos, and other information that supports and encourages that specific product is a good idea.
Consider how NordVPN may use a review article to advertise their product instead of launching a whole campaign to demonstrate that their VPN is the finest on the market.
9. Dedicate Time To Your Audience
Social media isn’t the only location where people may engage and create content that can be utilized as user-generated content. An AMA (ask me anything) session on Reddit is a terrific method to encourage your followers to ask pertinent questions about your product or service. You may then demonstrate your knowledge and grow a following while also creating information that can be shared. Podcasts are another medium for expressing oneself in this way. In the event that you’re considering launching a podcast, you might want to consider allocating a part to your listeners so that they can ask you questions or express their ideas.
This is something that entrepreneur Seth Godin performs on his podcast Akimbo.
He devotes the final 10 or so minutes of each program to answering questions from the audience that he has compiled.
The fact that user-generated content fills the time means that not only does this present Seth Godin as a generous counselor, but it also means that he needs to develop less original podcast content.
Unsolicited user-generated content (UGC) is not limited to social media platforms. An AMA (ask me anything) session on Reddit is a terrific method to encourage your followers to ask pertinent questions about your product or services. It is possible to then demonstrate your knowledge and grow a following while creating material for others to share with their audiences. Additionally, podcasts can be used for this purpose as well. In the event that you’re considering creating a podcast, think about designating a part to your listeners, where they may ask you questions and express their ideas.
On his podcast Akimbo, entrepreneur Seth Godin demonstrates this.
Every episode ends with him taking questions from the audience, which he curates, for the last 10 or so minutes of the show.
Council Post: 12 Clever Ways For Brands To Leverage User-Generated Content
When it comes to connecting with and engaging customers, user-generated content (UGC)—whether it’s audio, video, photographs, or text provided by consumers rather than marketing professionals—is vital to companies looking to connect with and engage them in a real way. Not only does user-generated content (UGC) make it simple to scale up and complement a brand’s marketing assets, but it also helps to build customer trust and confidence in the company. If you haven’t included user-generated content (UGC) into your content marketing plan yet, there has never been a better moment to get started.
- Members of the Forbes Communications Council discuss how companies may take advantage of user-generated content.
- Testimonial videos are excellent user-generated content since they can be made quickly and easily utilizing personal digital devices.
- These are excellent materials to have on your website, YouTube channel, and social media marketing efforts.
- Yuna Nigen is the founder and director of WRAP2.
- Not only is user-generated content (UGC) beneficial to companies, but it can also be a fantastic tool to convince brands to pay attention to the actual influencers in their community.
- SnapLogic3’s Dayle Hall says: Make Use of Viral User-Generated Content in Your Campaigns I really like how In order to create its latest television ad, Applebee’s is now using TikTok videos, which include Walker Hayes’ song ” Fancy Like,” which is composed entirely of user-generated footage.
User-generated content (UGC) is a fantastic method for marketers to capture lightning in a bottle.
Make use of user-generated content (UGC) in Facebook and Instagram stories.
The best method to use it right now is to share it through Facebook and Instagram stories as fast touchpoints, because you can publish numerous sections at the same time.
You have to seize the opportunity as soon as possible and capitalize on the excitement while it is still new.
Do I meet the requirements?
UGC is fantastic for producing reviews and case studies, but you can take it a step further by providing a forum for your consumers to offer tips, tricks, and do-it-yourself repairs that will help them enhance their experience with your product or service.
When you share the spotlight with your consumers, you build a stronger foundation of devoted customers and increase the authenticity of your brand’s marketing efforts.
Use quotes from reviews to amplify the sentiments of fans.
Sharing a passionate quote on social media or selecting a single sentence from an internet review and using it on a billboard are two easy methods to beautifully enhance a fan’s comments without spending a lot of money.
LogicMonitor’s Merrily McGugan says: 7.
Is this a significant enough problem to warrant the creation of an initiative, and is it one that can be tackled more effectively by working together as an industry?
-Sarah O’Sell, Anim8 Productions 8.
Make use of user-generated content (UGC) to demonstrate how you accept client feedback and act on it to enhance your service.
Make a point of highlighting particular customer feedback and how it has assisted you in making improvements to your product or service.
-Charlie Terenzio, Associated Press 9.
It is possible to use the material that has been created in a variety of ways, including blog entries, social media postings, and case studies, among other things.
-Jim Hardeman, CEO of CMX Customers that share user-generated content (UGC) should be rewarded.
This specific corporation is unquestionably convinced that the UGC will constantly reflect good utilization of the product over the long term.
-Boaz Santiago, energywareTM, et al.
Incorporate user-generated content (UGC) into promotional videos or graphics.
A great example of this is user-written reviews or testimonials, which make for excellent snippets in mobile advertisements or YouTube advertisements.
-Amine Rahal, Director of Regional Assets Encourage clients to provide testimonials or collaborate with an influencer.
You may always work with an influencer who is actively using your products and have them develop customised content that you can utilize for marketing purposes in addition to your own. The Lost Boy Entertainment Company’s Christian Anderson provided the following statement:
A Simple Guide to Using User-Generated Content on Social Media
User-generated content (UGC) is any type of material—text, videos, photographs, reviews, and so on—that is developed by individuals rather than by businesses. Furthermore, companies frequently post user-generated content (UGC) on their own social media accounts, websites, and other marketing platforms. Instagram is the principal channel for user-generated content (UGC) for many marketers. Users produce and share posts that include your brand, therefore exposing your products and services to a wider range of potential customers.
In this piece, we’ll go through the reasons why you should develop a plan for user-generated content.
Bonus: Take a look at the step-by-step social media strategy guide, which includes expert advice on how to expand your online presence.
Why user-generated content?
In the context of user-generated content (UGC), any material—text, videos, photographs, reviews, and so on—that is created by individuals rather than by brands is defined as follows: In addition, brands frequently post user-generated content (UGC) on their own social media accounts, websites, and other marketing platforms, among other things, The dominant medium for user-generated content (UGC) is Instagram, according to several marketers.
As users write and share posts that include your brand, they are exposing your products and services to a wider range of people.
Creating a user produced content strategy is important for a variety of reasons, which we’ll discuss in this piece.
Additional Resources : Review the step-by-step social media strategy guide, which includes expert advice on how to expand your social media presence.
User-generated content (UGC) is any type of material—text, videos, photographs, reviews, and so on—that is developed by individuals rather than by companies. Additionally, companies frequently post user-generated content (UGC) on their own social media accounts, websites, and other marketing platforms. Instagram has become the principal channel for user-generated content (UGC) for many marketers. Users write and share posts that feature your brand, exposing your products and services to their respective audiences.
In this piece, we’ll go through the reasons why you should develop a plan for user created content.
We’ll also go through how to include user-generated content (UGC) into your social marketing campaigns. Bonus: Take a look at the step-by-step social media strategy guide, which includes expert advice on how to expand your social media presence.
Today’s consumers expect to know exactly what they’re getting before they buy something — whether it’s a physical product, a service, or an experience. For example, if a restaurant’s Instagram presence is not up to par, 30 percent of millennials will not patronize the establishment in question. The problem is that they aren’t confident that the experience will be what they are seeking for. Keep in mind that those guests are looking at the restaurant’s own profile as well as material from other customers to determine whether the establishment is legitimate.
Consumers believe suggestions from individuals they know 92 percent of the time, and they trust online customer comments 70 percent of the time.
This contributes to increasing followers’ confidence in the items and the brand.
Drive purchasing decisions
All of the benefits of user-generated content that have been discussed so far are essentially leading up to this one: the effect on purchase decisions. And it’s a significant one. UGC has a significant influence on purchase decisions, according to over 80% of those who have used it. When publishing user-generated material that is intended to increase sales, don’t forget to include Instagram Stories. You can build a long-lasting album by combining the immediacy of Stories with the staying power of Highlights.
For example, The Horse offers more than 70 instances of user-generated material on theirthehorse Insta Story, which shows their timepieces in a variety of settings and situations.
3 key ways to use user-generated content on social media
All of the benefits of user-generated content that have been discussed thus far are basically leading up to this one: the influence on purchase decisions. The significance of this is enormous. UGC has a significant influence on shopping decisions, according to over 80% of individuals. When publishing user-generated material intended to increase sales, don’t forget to include Instagram Stories. You can build a long-lasting album by combining the immediacy of Stories with the staying power of Highlights.
Take, for example, The Horse, which has over 70 instances of user-generated footage in theirthehorse Instagram Story, all of which feature their timepieces in various settings.
2. Showcase (and inspire) brand loyalty
Creating desire is all about allowing consumers to have their first encounter with your product or service. Maintaining long-term connections with customers that result in many purchases over time is the key to establishing brand loyalty. People who develop and distribute user-generated content are likely to be some of your most ardent supporters and followers. They have most likely made more than one purchase from you. If they have only made one purchase, it is likely that it was a significant one.
colorstreet.com is a direct marketing firm that offers creative nail polish strips to freelance stylists through a network of distributors.
Consumers are also their salesmen, thus sharing their material fosters a sense of brand support, which in turn encourages customers to remain loyal to them.
Regardless of your sales strategy, distributing user-generated content (UGC) may help you increase brand loyalty by demonstrating how much you value the customer experience.
3. Build a content library
In order to keep your social media channels appearing fresh and interesting on a consistent basis, you may need to publish new, original material. User-generated content initiatives are a great way to supplement your existing content collection and ensure that you always have relevant information to offer. Shopping cart images are encouraged to be shared with the hashtag WholeFoodsHault, which is used by Whole Foods to encourage consumers to submit photos of what they have in their shopping cart.
Best practices for sharing user-generated content
As previously demonstrated, using a branded hashtag is an excellent approach to collect user-generated material. However, even if a post has your tag, it is a good idea to get permission before publishing it. The usage of hashtags may take on a life of their own, and individuals may use your branded hashtags without even realizing that they are associated with a user-generated content campaign. Re-sharing such content without receiving specific permission is a proven way to destroy goodwill and anger some of your most ardent fans.
You also avoid getting into trouble with the law when it comes to intellectual property issues.
PS: Hootsuite users have access to a free tool called TINT, which handles rights requests for user-generated material on the platform.
Credit the original creator
User-generated material may be collected using a branded hashtag, as seen above. Even if a post includes your tag, it’s a good idea to seek permission before publishing it. The usage of hashtags may take on a life of their own, and users may use your branded hashtags without even realizing that they are part of a user-generated content campaign. Re-sharing such content without prior permission is a proven way to destroy goodwill and anger some of your most enthusiastic fans. According to the requests for permission to share the postings used in the instances above, Whole Foods, Hello BC, and Color Street went about their business as follows: You demonstrate to the original poster that you value their work and encourage them to be thrilled about the prospect of having their post shared with your audience when you request permission.
Not to mention the fact that it’s just a good thing to do.
Offer something of value in return
If you want your fans and followers to contribute user-generated material to your website, you must give them with something of value in exchange. A social media contest may be a terrific method to quickly generate a large volume of user-generated content (UGC). However, avoid being overly focused on compensating UGC contributors with awards. The results of a poll revealed that just 32 percent of customers generated and shared UGC in order to be eligible for a reward. Instead, 60 percent of those who posted UGC claimed they did it in order to receive more likes or to have their material published by a prominent company.
The more you share user-generated content (UGC), the more people will be driven to tag you in posts they believe you will find interesting.
Be clear about what kind of content you’re looking for
The developers of user-generated content (UGC) want you to share their work. This implies they want you to tell them what sort of material you’re most likely to share with your friends and family members. Brands only provide clear rules on the type of user-generated content they want fans to produce and share, with just 16 percent providing such parameters. However, when it comes to user-generated content (UGC), more than half of customers want businesses to tell them exactly what to do. Don’t be scared to be quite precise in your description.
For this to be effective, however, you must first have a clear concept of what you hope to gain from UGC.
Sure, it’s flattering when people tag you in beautiful photographs.
Take a look at your social media strategy plan and consider how user-generated content (UGC) might help you achieve your existing marketing objectives.
Following the creation of a straightforward, clear UGC request, distribute it anywhere people are likely to interact with your brand: in the bios of your social media channels, in other user-generated content social media posts, on your website, in your physical location, or even on your product packaging.
Use search streams to find user-generated content you might have missed
If you limit your user-generated content collection to only when people tag you or use your branded hashtag, you’ll be losing out on a plethora of valuable content opportunities. It’s important to keep an eye out for any mentions of your brand or your goods on social media, even if you aren’t tagged in them, as part of your social listening program. If you come across an article that you think your audience might enjoy, get in touch with the author and ask for permission to share it. The worst they can say is no, which is less than the worst that can be said about someone who has tagged you or used your trademarked hashtag.
Learn from the submitted content, whether you share it or not
Additionally, user-generated content serves as an excellent source of consumer research in addition to being a potent marketing resource. As a result, set aside some time to review the user-generated content (UGC) that your followers provide and study it for lessons that may be applied to your social marketing efforts. For example, you can learn that your followers are utilizing your products or services in ways you weren’t aware of before. Alternatively, you may discover that customers prefer to utilize your items in conjunction with another product.
- On the other hand, consider the photos that you anticipated to see but that were not created by fans.
- In addition, pay attention to the hashtags that others are using in conjunction with your branded hashtag.
- In conclusion, pay attention to the terminology employed by users in their user-generated content posts.
- You can discover new ways of thinking about or communicating about your product that are more in line with the way your customers currently view your organization.
Genuine consumer material is collected by TINT, which also takes care of any rights demands, and then sent to your Hootsuite Media Library, where it is ready for publishing to the social network of your choosing. Get Things Started
The 9 Best User-Generated Content Platforms for Driving Engagement and Sales
Authors: Advertisers’ magazine Adweek dubbed it “the next great thing” in 2015. It has grown enormously in the intervening years. In fact, user-generated content (UGC) may be the most significant contribution that social media has made to the world of marketing because of the way it makes marketing more real and convincing. A blog article on the Adweek website stated that since the world has evolved to social media, customers are looking to their peers for guidance on their purchase decisions.
- Those who visit websites with user-generated content galleries spend 90 percent more time on the site. Engagement in social media campaigns that contain user-generated content (UGC) increases by 50%. Click-through rates on ads using user-generated content (UGC) are five times higher. The use of user-generated content (UGC) increases email click-through rates by 73 percent. When user-generated content (UGC) is integrated in the online purchase channel, conversions rise by 10%.
According to Search Engine Journal, in the middle of 2017, “Online ratings and reviews are a type of word of mouth, which is the most trustworthy source people examine before purchasing.” The data from a study conducted by TurnTo was also included in the article linked above (with research partner Ipsos). According to the findings of this study:
- According to Search Engine Journal, in the middle of 2017, “Online ratings and reviews are a type of word of mouth, which is the most trustworthy source buyers examine before purchasing. A study conducted by TurnTo was also mentioned in the article quoted above (with research partner Ipsos). According to the findings of this research:
According to Search Engine Journal, in the middle of 2017, “Online ratings and reviews are a type of word of mouth, which is the most trustworthy source people examine before buying.” The data from a study conducted by TurnTo was also included in the article mentioned above (with research partner Ipsos). According to the results of this study:
9 Powerful Tools for Generating UGC
In mid-2017, Search Engine Journal stated that “online ratings and reviews are a type of word of mouth, which is the most trustworthy source people examine before purchasing.” In addition, the article quoted above incorporated data from a study conducted by TurnTo (with research partner Ipsos). According to the results of this research:
When Yotpo first joined the market in 2011, the firm concentrated on assisting its customers in collecting and presenting text-based testimonials to potential consumers. This is still considered to be one of the platform’s advantages. The company has, however, made a giant step ahead by enabling companies to collect and exploit any form of user-generated material at any point along the buyer’s journey. According to a case study on the Yotpo website, Vanity Planet compared a product page to the identical page with customer images put right above the reviews and found that the results were significantly different.
The best approach to motivate individuals to contribute user-generated content (UGC) is to provide them a financial incentive. Contests are a great way to do this. They provide a compelling motive to participate. ShortStack is a pioneer in the field of enabling companies to establish contests, giveaways, and other sorts of online competitions and promotions. ShortStack was founded in 2005 and is headquartered in San Francisco. Their adaptable solution enables you to kickstart the production of your promos by customizing any one of a large number of templates available on their website.
Not only do contests encourage fans and consumers to generate content, but they also take use of what ShortStack refers to as “action-gating,” which means that users must provide contact information via a form in order to be eligible to participate in the competitions.
Curalateddescribes itself as a visual content platform that is also a pioneer in “discovery-driven commerce,” according to their website. With the platform, you have a powerful arsenal for driving sales through social media. Among Curalate’s most intriguing features is Fanreel, which helps e-commerce firms to “bring the outside in.” That is, businesses may simply collect user-generated content (UGC), gain permission to use it, and show it on-site to assist increase conversion. On the RaymourFlanigan website, which offers furniture and beds, there is a vast gallery of UGC that you can browse through.
This social media aggregation and content curation tool, TINT, describes itself as follows: There are a handful of unique twists that the corporation introduces:
- Additionally, TINT promotes its services explicitly for the hotel and education industries, in addition to the wider “business” use case
- TINT also demonstrates how the service is great for constructing social media walls during events.
It’s worth watching the video embedded in the postA Marketer’s Guide to Student Recruitment in 2018because it provides a behind-the-scenes look at how Purdue University uses the service to compile social mentions of their annual Purdue Day of Giving event and display them all on a single page of their website.
CrowdRiff is a service that blends user-generated content discovery with content delivery. CrowdRiff, on the other hand, adopts a vertical market strategy, offering services that are tailored particularly to travel and tourist businesses. ThePalmBeaches campaign is an example of how CrowdRiff’s customers combine user-generated material, word-of-mouth marketing, and the power of social media to create visually attractive content that is shared widely. Additionally, CrowdRiff boasts of “smart digital asset management for both user-generated content and owned images.” Included among the platform’s artificial intelligence aspects is a function that tracks the performance of photographs and videos that clients select to put in gallery collections.
Olapic is also a powerful player in the user-generated content (UGC) industry. A content engine helps clients earn content, while a creator platform helps them request material from influencers and workers. A motion-based content creator platform helps clients produce content by converting assets into motion-based content. After searching the websites of the other brands included in this post, I was unable to locate any mention of “motion-based,” which leads us to investigate this intriguing feature.
In the “collect and curate” space, Stackla is a formidable competitor, boasting of its capacity to collect social material from over 25 sources and tag user-generated content (UGC) using geolocation and image recognition technology, among other capabilities.
A new AI feature has been included into the Stackla Co-Pilot platform, which employs machine learning to find trends in the material that its clients produce and evaluate engagement, resulting in predictive suggestions for them.
Its capacity to collect social material from more than 25 sources, as well as its use of geolocation and image recognition technology for user-generated content (UGC) tagging, make Stackla another formidable contender in the “collect and curate” space. A new AI feature has been included into the Stackla Co-Pilot platform, which employs machine learning to find trends in the material that its clients publish and assess engagement, resulting in predictive suggestions.
TurnToprovides what it refers to as a “array of shopping support tools” to help consumers make more informed purchasing decisions. UGC solutions for ratings and reviews, visual reviews, check-out remarks, and community Q A are all part of the company’s four-pronged product portfolio (which struck me as its most unique offering). TurnTo’s mission is to link customers who have inquiries about a product with individuals who already possess it. An extensive Q A knowledgebase, which pulls responses from previously answered questions, provides rapid solutions to many questions.
UGC Is Here, There, and Everywhere
“Many marketers have yet to appreciate the brand-building power of this young but important marketing discipline,” according to a Forrester Consulting white paper on user-generated content (UGC), published in 2014. (commissioned by Bazaarvoice). Four years later, many marketers have come to understand its significance. Numerous SaaS businesses have introduced beneficial solutions to the market. The industry is ripe, and it is continuing to rise upward. The figure above demonstrates how brands use user-generated content (UGC) throughout the customer lifecycle.
As mentioned in the study cited above, the first step in using user-generated content is to get user-generated content.
- Forrester Consulting published a white paper on user-generated content (UGC) in 2014, which stated, “Many marketers have yet to appreciate the brand-building power of this young but important marketing discipline” (commissioned by Bazaarvoice). Four years later, many marketers have finally understood the significance of this document. Numerous SaaS businesses have introduced beneficial solutions to the market. The market is ripe, and it is continuing to rise upward. The figure above demonstrates how brands employ user-generated content (UGC) throughout the customer lifecycle. In spite of the fact that the article was published in 2014, it contains crucial aspects that are even more applicable now. As mentioned towards the study linked above, obtaining user-generated content (UGC) is the first step in exploiting it. The following steps should be taken by brands:
There you have it: an arsenal of tools for gathering all types of user-generated content (UGC) while also increasing engagement and revenue. Go out and grab ’em! While you’re here, please consider the following:
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6 Reasons to Encourage UGC on Instagram
As a marketer, you are intimately familiar with your product. This level of expertise is required on Instagram, which is one of the most significant social media platforms in 2018. With a practical grasp of your product’s distinguishing characteristics, you know how to accentuate its advantages in order to distinguish yourself from your competition. This is what encourages more consumers to go to the payment page. Remember that you are alone responsible for ensuring that your product shines when it comes to its appearance.
Obviously, high-quality photos aid in the promotion of your goods.
They have a strong need for authenticity.
Consider experimenting with User-Generated Content (UGC).
Despite this significant success factor, just 9 percent of the top 250 B2C firms used user-generated content (UGC) on their product sites.
Why Should You Encourage UGC on Instagram?
Do you utilize social media to interact with your audience? Great! UGC can assist you in achieving better results. However, until you have a worthwhile brand, your fans will not be interested in creating content for you. If you haven’t already, it’s time to discover six strategies to increase user-generated content (UGC) on Instagram.
1. Make Your Brand More Authentic
Utilize social media to generate interest and participation. Great! It is possible to achieve better outcomes with user-generated content. Fans will not want to contribute content for you until you have a valued brand, though. To get started, here are six methods to encourage user-generated content on Instagram if you haven’t already done so.
2. Build Brand Trust
Profit maximization is the ultimate objective of any firm, no matter what type of enterprise it is. Thus, you want to attract people who will make a purchase. The greater the number of individuals who trust your brand, the greater the number of clients you will attract. 92 percent of customers are more inclined to accept a suggestion from a friend than they are to trust branded material, thus taking an authentic approach to content creation is critical. User-generated content (UGC) is one of the most trusted kinds of marketing.
The utilization of user-generated content (UGC), brand trust, and purchase intention are all positively related, according to a study conducted by the University of the Witwatersrand in Johannesburg.
When customers pick your product, there is a good probability that their friends and family will also consider it to be worthwhile.
3. Reach Your Potential Audience
If you could reach your target audience without having to pay money on advertisements, wouldn’t that be fantastic? User-generated content (UGC) enables marketers to reach their target audience. In accordance with eMarketer, a significant amount of customers find new businesses through social media and customer review websites. Obviously, user-generated material is the lifeblood of these networks. The fact that a real brand’s user uploads a product photo makes other people believe the material is neutral, which leads them to trust it and be more interested in purchasing the item.
When it comes to making purchase decisions, 67 percent of buyers turn to internet evaluations, according to a study by Moz. The creation of user-generated content by your followers aids in the attraction of new customers to your business.
4. Overcome Ad Blocking
The days when advertisements were sufficient to persuade buyers to purchase your goods are long gone. Modern customers have become resistant to many types of traditional advertising, and they expect firms to be more authentic in their communications. In reality, mobile consumers have the opportunity to disable mobile advertisements in 80 percent of cases. As a result, marketers have long sought alternate methods of promoting their products, and user-generated content has shown to be an excellent choice.
Because Instagrammers place their faith in opinion leaders, they do not consider their suggestions to be sponsored partnerships.
5. Boost Engagement
At first glance, the Instagram algorithm appears to be complicated. Instead of seeing posts in the traditional chronological sequence, visitors will see the most interesting posts first, if they are available. Your Instagram feed prioritizes posts that have more involvement (such as more likes, comments, shares, views, and so on). As a result, businesses must increase interaction in order to effectively transmit their messaging. Here’s how to resolve the situation: Make a wager on UGC. Effective user-generated content (UGC) may produce 6.9 times more engagement than brand-generated content.
When you tag a creator, you may anticipate receiving likes from that person since individuals want to be recognized for their work.
When you put them into perspective, you can get greater outcomes.
6. Save Time and Effort
If you have ever planned a picture session, you are aware that it takes a significant amount of time and work. From selecting the items and hiring a photographer to overseeing the final outcomes, a marketer wants to ensure that everything is consistent with the brand’s core values and objectives. When your consumers provide user-generated content (UGC), your life gets simpler. Fans of your brand take on the role of creators, and you delegate the duty to the number of individuals who are enthusiastic about your brand and product.
Starbucks, one of the world’s largest coffee companies, has a devoted following of customers who enjoy photographing their personalized cups at the company’s locations.
Look at their Instagram account (5 out of 6 photographs are user-generated material) to see what we mean.
In general, consumers enjoy shooting images, and marketers demand user-generated content (UGC), thus this is where their desires collide.
How to Encourage UGC on Instagram?
If you have a well-established brand, it is more likely that your followers will be willing to provide content for you. If you’re just getting started, you should focus on encouraging user-generated content (UGC). And here’s a summary of the many methods you may use on Instagram to accomplish this:
- Create a branded hashtag: a personalized hashtag aids in the discovery of user-generated content (UGC). Reward your followers’ efforts by keeping track of your brand mentions and liking/commenting on photographs of them wearing your brand.
- Obtain permission to repost photos: Before utilizing someone’s photo, you should show respect by contacting the artist and requesting permission to post a photo on your account
Collaborate with micro-influencers: Because they have a large following, it is more likely that their followers will do the same if they see them posting UGC on their social media accounts. People enjoy free items and a sense of competitiveness, so they are more inclined to submit their images in return for a chance to win anything if you hold contests.
The Bottom Line
User-generated content (UGC) is more than simply a trendy new trend. It is a new marketing tool that may be used to attain corporate objectives. In addition to the advantages outlined above, user-generated content (UGC) may assist you in taking your company to the next level. Try it out and see how it goes! Check out our workshops on the following subjects if you want to learn more about connecting with your audience on Instagram: Using Social Media to Generate Interest and Engagement Content Marketing: Using Brand Content to Promote Your Business on Social Media Visit the Online Marketing Institute to choose from over 400 classes in the digital and social media marketing fields, among other things.