Here’s how to give your old content a facelift to bring rankings back from the dead.
- Why reviving old content boosts rankings.
- Identify the posts you want to recycle.
- Keep your URL the same and optimize your CTA.
- Delete ancient content.
- Do some fresh keyword targeting.
- Optimize old posts for new keywords.
What age-related changes can be reduced with a face-lift?
- Age-related changes in your face that may be reduced with a face–lift include the following: 1 Sagging appearance of your cheeks 2 Excess skin at your lower jawline (jowls) 3 Deepening of the fold of skin from the side of your nose to the corner of your mouth 4 Sagging skin and excess fat in the neck (if the procedure includes a neck lift)
How updating your old content can help with your rankings?
By updating old content, you can get Google to crawl your site more frequently without needing to publish more often. The more Google crawls your site, the more likely your most recent information will show up in search results after publishing, which gives you an advantage in your search engine results rankings.
How do you update old content?
Updating Old Content – A Step-by-Step Approach
- Collect Your Data. The first question is, which posts are the ones you should optimize?
- Find the Right Pages to Update.
- Update Your Keyword Research.
- Analyze Search Intent.
- Improve Your Headlines.
- Update the Content.
- Remember Your On-Page SEO.
- Improve Your Calls to Action.
What is your most effective SEO strategies that are known to help you succeed in ranking high?
Check out these seven simple ways to build a strong SEO strategy:
- Know Your Keywords. First things first.
- Write High Quality Content (Naturally)
- Use Keywords in Your Website Page URLs.
- Don’t Overlook Page Titles.
- Review Every Page for Additional Keyword Placement.
- Improve User Experience.
- Hire an Expert.
Is SEO Dead?
SEO is alive and well. But it’s also changing — and if you don’t change with it, your traffic might as well be dead on arrival. If you’ve been debating whether or not to invest in SEO for your business, read on to learn why SEO is not dying — but actually thriving — in 2021.
How do you rank in old content?
The key to ranking your old, outdated content is to first focus on the content that used to rank but doesn’t anymore. Once you fix those pages, you should see results within a month or two. From there, you can then focus on pages that have a high impression count but a low click count.
How do I update my old blog posts for SEO?
25 Ways To Update Old Blog Posts for SEO
- Consolidate mid-performing content.
- Add the current year to your heading tag.
- Update meta tags for keywords with a low CTR.
- Answer “people also ask” questions.
- Improve your search intent match.
- Add internal links to recent content.
- Link to new research studies.
How do I improve my Google search ranking?
10 Google Hacks to Improve Your Search Rank for Free
- Improve your website’s user experience.
- Write great content optimized for SEO.
- Get more backlinks.
- Improve your page speed.
- Fix broken links.
- Optimize your images.
- Use H1 and H2 header tags.
- Optimize for local search.
How do you republish old blog posts?
Republish the post Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new. Keep the URL as is, but make sure to update the title and OG tags to reflect the new content. Finally, change the publish date to the current date and hit update.
How can I change my SEO?
- Identify new keywords. Keywords play an integral part in the success of your SEO campaign.
- Optimize your title tags.
- Use keywords in meta descriptions.
- Incorporate keywords naturally in your content.
- Evaluate your outbound links.
- Link internally.
- Remove broken links.
How can I start SEO at home?
How to start your freelance SEO career
- Gauge the understanding of your SEO expertise.
- Get a website and list your services.
- List yourself on freelancing portals and start bidding.
- Look at what the leading SEO freelancers are doing.
- Commit to a work schedule and stick to it.
- Begin with a small budget and garner reviews.
How do I create SEO content?
Discover SEO Writing Tips & Techniques
- Write for your audience first. This SEO writing tip is number one for a reason.
- Keep it all under the same roof.
- Make headlines that pack a punch.
- Use keyword-rich phrases.
- Structure your posts.
- Incorporate imagery.
- Propel content with social media.
- Implement Google Authorship.
What is your number one SEO tip for 2021?
Longer content is currently the way to go for good SEO results: according to research done by Brian Dean from Backlinko, who analyzed 11.8 million Google search results to bring you this tip, “longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words”.
Will SEO exist in 5 years?
SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.
Is SEO worth it in 2021?
The short answer is SEO is very effective — not just to generate traffic but also leads and sales. Don’t worry. The long answer includes research and data, not just empty statements. Most SEOs get too caught up in search-specific metrics like SERPs (search engine results page), rankings, and organic traffic.
Is black hat SEO legal?
While black hat SEO is not illegal, it does violate webmaster guidelines set out by search engines. In other words, it’s still against the rules. This means if you engage in black hat SEO, you must be willing to get hit with a nasty penalty as punishment.
Is SEO Dead? The Answer Is Yes, And No
Beginners’ Guide to Using Google Tag Manager in Your Online Store; An in-depth examination of predictive analytics from the perspective of online commerce; eCommerce Metrics: The 6 Most Important Indicators;
- Barry Schwartzof Search Engine Land, Rand Fishkin, the founder of Moz, Rae Hoffman of Sugarrae, and Brett Tabke, the founder of Webcon are among others who have contributed to this article.
With this film, you will be transported back to the early days of search techniques, when marketers were spamming keywords all over their blogs in order to achieve a high ranking on search engine results pages (SERPs). Moreover, they discuss modern “white hat” tactics that have shown to be significantly more successful. If you want to learn more about the history of search engine optimization, this is a film you should watch. Take a look at it here.
The ultimate growth marketing playbook
The precise 41 techniques we utilized to boost our traffic from 4-figures to 6-figures in one year can be seen here.
5 dead SEO strategies
Although SEO as a whole has not perished, many of its strategies have. If you continue to use out-of-date techniques, the only results you’ll see will be poor rankings and the possibility of fines in the future. We’ll take a look at some of the most regularly employed, though outmoded, strategies still in use today.
1. Going all-in on link building
The importance of link development cannot be overstated. It continues to be one of the most important ranking factors for Google. It used to be that all you had to do to get your site to rank well was to get as many links to it as possible. That is no longer the case. This, however, is no longer the case. While number is important, the quality and relevancy of your links are much more important, and so, spamming your URLs into random digital directories will no longer have the desired effect, as it did previously.
This type of authoritative website is more likely to get syndicated by “smaller” websites, which means that you’re effectively killing two birds with one stone.
2. Obsessing over the number one spot
So many websites devote all of their efforts on achieving the top spot on Google’s search results page. Although ranking first no longer has the significant association to higher website traffic that it had in the past, it is still beneficial. Ads, highlighted snippets, and inquiry bubbles abound in today’s search results, making them difficult to navigate. As a result, ranking first does not guarantee that your website will not be buried. Therefore, current online browsers are aware that they must scroll a bit further to reach the organic content.
It is possible to increase your click-through rate by using a great meta description and tempting headlines.
The main takeaway is as follows: Using Facebook advertisements or Google AdWords, experiment with different headlines and meta descriptions to see which ones work best.
3. Over-optimizing for your focus keyword
It used to be quite necessary to completely optimize your article or page for the term you were seeking to rank for. But times have changed. However, as search engines get more intelligent, they will have more effective techniques of determining the subject matter of your website. As opposed to cramming your opening paragraph (or, indeed, your entire article) full of keywords — which can negatively impact user experience by using awkwardly phrased headlines and sentences — it’s more important to optimize your content for readability, user experience, and answering the user’s questions.
Instead of the posts that are most effectively optimized for a certain keyword, the posts that will rank in the future will deliver the greatest quality answers and the best user experience.
The takeaway: Stop focusing about keywords and instead cover a broad range of subjects in order to respond to customer enquiries.
Just because you’re pursuing high-volume keywords doesn’t mean that you should forsake the entire topic and the quality of the post.
4. Creating a vast number of pages and posts
Ah, the age-old adage that “the bigger your website, the better” is true. It appears logical at first glance; after all, the more you have, the better, right? But is it really true? Although Google does not rank websites, it does rank individual web pages depending on the qualities of that particular page in relation to the search query or keyword. As a result, your primary focus should be on providing high-quality content that is useful to your readers, which frequently entails delving deeply into a topic on a single page.
Some of the most useful and extensive content can rank for hundreds of thousands of distinct keywords in a single search engine result.
In addition, by concentrating on giving relevant material to your visitors on a single page, you’ll enhance critical on-page metrics such as improving your time on site and lowering your bounce rate, among other things.
The main takeaway is as follows: Create a post that serves as a cornerstone for a topic and delves deeply into it.
If we need to go into further detail about any of the sub-topics (for example, SaaS CMS), we’ll write a new post for that specific topic. These sub-topics would then link back to the primary cornerstone page, which would help to boost the overall SEO of that page as a result.
5. Focusing on search engines over people
User experience used to come in second place to optimizing your content and website for search engines. But times have changed. However, because Google has had the opportunity to devote the necessary time and resources to improving their search algorithm, the search results are increasingly crowded with websites that place a strong emphasis on the user experience. In order to give their users (those who are searching for items) with the most meaningful and relevant results possible, Google has set a goal for themselves.
Some indicators of user experience that you’ll want to enhance include the amount of time a person spends on a page, the number of pages they visit when they first enter your site, and how far down a page they scroll before leaving your site.
Additionally, examine how your site appears on various mobile devices.
What about the line-height, do you know?
6 SEO tactics still alive and kicking
SEO is a dynamic field that is always changing. The inconsistency of ranks is most likely what has led to the conclusion that SEO is no longer effective. Instead of just pounding home what not to do, we present a few cutting-edge tactics that are now helping websites rank higher in search results.
1. Focus on the long-term
Search engine optimization is a long-term endeavor. It has always had a more long-term perspective, but today it appears to be much more expansive in terms of time. Take a look at how long it took for our website’s traffic to increase: It appears that rankings, as well as traffic generated by rankings, take a long time to achieve. Having control over your domain has a lot to do with how well you rank. When you look at the search results for practically any phrase nowadays, you’ll see that authority sites tend to dominate the top of the ranks.
When it comes to determining how long it takes to rank on page 1 of a Google search result (much alone reach the top of page1), Ahref’s study provides the definitive answer.
And it takes anything between 2 and 6 months to complete the process for the 5% of pages that do.
As a result, begin by focusing on topics that are simple to rank for and develop a distinct strategy for creating “social content,” which is information that is widely shared.
Such material is more likely to generate backlinks, and even if the backlinks are not as related to your targeted or “transactional” keywords as you would want, they will “lift the entire ship higher.”
The ultimate growth marketing playbook
The precise 41 techniques we utilized to boost our traffic from 4-figures to 6-figures in one year can be seen here.
2. Create high-quality content and promote like crazy
Among the discoveries made by Jonathan Dane of KlientBoost was the effectiveness of Skyscraper posts. It was about October that he began to take their Skyscraper postings seriously, and it has proven to be fruitful. Besides increasing the number of pieces they were publishing, they also placed a strong emphasis on marketing their content. These posts were produced primarily for search engines, which means they were written in a way that was similar to the style of posts that were already ranking, only better.
3. Write for the search engines (But not like you think)
We already stated that writing for search engines is no longer relevant. The old school method of writing for search engine robots is no longer effective, but there is a distinguishing factor in the reason for which content is created. Example: Material that is designed for traffic and rankings will differ from content that is meant to gain a lot of traction across social media platforms. These many sorts of material must be taken into consideration while developing your content strategy. When it comes to search engine optimized content, you may look at what’s already ranking and generate something that is far better (per the example above).
Closed Source Software, it was created with the goal of ranking high in the search engines.
However, our post8 Biggest Content Marketing Trends That Will Dominate 2017 was prepared just for social media.
The takeaway: No matter what type of content you’re producing, make sure you know what you’re trying to achieve with it before you begin writing it.
4. Do topic research, instead of old-school keyword research
As I’ve already stated, keywords are on their way out of fashion. As search engines get more intelligent, it is more crucial than ever for your content to be thematically relevant rather than completely tailored for certain keywords. Topic research is the term used to describe the new type of keyword research, as Rand eloquently explains. Whenever we’re attempting to choose what themes to write about, we’ve discovered that the following technique is far more productive than traditional keyword research when it comes to assessing whether or not the issue is worth pursuing:
- The use of keywords is becoming obsolete, as I’ve already said. It is becoming increasingly crucial for your content to be thematically relevant rather than completely optimized for certain keywords as search engines get more sophisticated. Topic research is the term used to describe the new type of keyword research, as Rand explains. Whenever we’re attempting to choose what themes to write about, we’ve discovered that the following technique is far more productive than traditional keyword research when it comes to assessing whether or not the issue is worth pursuing:
I can now locate themes and keywords with a comparable keyword difficulty while I’m figuring out what content to produce, and I’ll be able to rank fairly high and very rapidly even without a large number of backlinks if I do so.
Conclusion: When prioritizing subjects to pursue, search for themes in which you are already ranking in the top three positions without receiving many backlinks, and then determine the average Keyword Difficulty (KD) of those topics. You now have a “benchmark” for KD performance to aim towards.
5. Relaunch or edit your old content
There’s a good chance that you have some older material that serves as the foundation of your site’s traffic. If the traffic to these pieces has been stagnant, you may really re-energize the material to give it a ranking boost. For example, we saw that the traffic to our post7 eCommerce Case Studies You Need to Steal Fromhad been stagnant for quite some time. Instead of writing it off as a misfortune, we chose to update the information in question instead. Adding a few new internal connections, updating some outdated material, and optimizing the site were all it needed to get the traffic back on track.
Update the content by adding new sections or sub-topics.
Check Google for any internal linking chances by searching for “site:yoursite.com AND” to see if you’ve overlooked any such prospects.
6. Run tests to improve your CTR
Almost certainly, some of your previous material still serves as the foundation of your website’s traffic. Rather of letting your posts stagnate, you may actually re-energize them for a rise in search engine rankings. To give you an example, we discovered that the traffic to our post7 eCommerce Case Studies You Should Steal Fromhad remained stagnant. To avoid declaring defeat, we chose to update the material rather than write it off as a miscalculation. All it needed was a few more internal links, a few content tweaks to bring it up to date, and a little optimization, and the traffic began to increase once more.
Update the content by adding new sections or sub-topics as appropriate.
Check Google for any internal linking chances by searching for “site:yoursite.com AND” to see if you have missed any.
Live long and prosper, SEO
The practice of optimizing content for search engines is still very much alive. Old-school approaches are no longer in use, but modern methods that are based on the way search engines “evaluate” material today are still very much in use and quite successful. Remember that there is no such thing as a predefined SEO strategy. It must be re-evaluated on a regular basis because many of the practices we used to know and love are no longer in existence. Do you have any useful SEO techniques that you’ve been experimenting with recently?
Facelift: What to expect and possible complications
The procedure known as a facelift, also known as rhytidectomy, is a cosmetic surgery procedure that aims to restore a more youthful appearance to the lower half of the face by removing excess facial skin.Rhytidectomy can tighten loose, hanging skin around the jaw line, also known as “jowls,” as well as excess, hanging skin and fat under the chin and in the neck.Rhytidectomy can also tighten the underlying tissues, It ranked sixth on the list of the most popular types of cosmetic surgery performed on males.
Facial rejuvenation surgery is often performed as an outpatient treatment.
A tiny incision, or cut, may be made beneath the chin in order to tighten the skin and deeper tissues of the neck and chin.
The incisions are then closed with sutures and maybe staples to complete the procedure.
Bandages are placed on the wounds. Prior to surgery, the plastic surgeon will conduct a thorough assessment of the patient’s medical history. They will search for things like:
The doctor and patient will talk about what the surgery will include, where it will take place, what sort of anesthetic will be used, how long it will take to recuperate, and whether or not there will be any issues. They should also consider the patient’s aspirations and goals for the procedure, taking into account his or her skin type and bone structure.
New surgical techniques
New approaches for improving aesthetic operations are being developed on a constant basis. Despite the fact that many of these procedures claim to make recovery faster and easier, they are often just variations on the traditional facelift. Lasers are sometimes used for a neck-lift procedure known as laser neck and jaw liposculpture and resurfacing.The work is usually carried out under local anesthesia and is performed through a one-inch incision under the chin. Face and brow lifts may benefit from the use of endoscopy, which may be utilized to melt some of the fat beneath the chin and tighten the skin as it heals more naturally.
- This results in less stress to the tissues and a quicker recovery period.
- It is then raised and attached to the deeper tissues in order to prevent future sagging or drooping.Liposuction can be used to remove fat deposits in the face, mainly between the chin and the neck.Liposuction can be used to remove fat deposits in the neck.
- A mini-facelift is a minimally invasive procedure that is intended to lift the wrinkles and sagging skin in the lower region of the face as well.
- Scarring and recovery time may be shorter than with a traditional facelift.
- A facelift is intended to give the patient a smoother, more youthful appearance.The technique is as follows:
- Removing sagging skin and tightening it
- Diminishing the drooping of the cheeks around the jaw line
- Lifting the corners of the mouth
- And reducing the wrinkles between the cheeks and the lips.
When the incisions are made in front of and behind the ear, they are typically not visible. However, there are several drawbacks to this approach. A facelift is only effective for a limited period of time. According to research, 21 percent of facelifts relapse five and a half years after the procedure, while 76 percent of patients still seem to be five and a half years younger than they did before the procedure. Men may have more difficulty achieving a natural appearance following surgery because they have hair in front of their ears or sideburns, which makes it more difficult to obtain a natural appearance.
- A facelift can result in deformed earlobes in both men and women who have had the procedure.
- Additional operations, including as a neck lift, eyelid surgery, liposuction, fat injection, cheek fat removal, forehead lift, brow lift, chemical or laser peel, and cheek or chin implants, may be required for the best results.
- In 2016, the average cost of a facelift in the United States was $7,503.
- Facelift surgery complications are rare, and cosmetic operations are generally considered safe as long as they are performed by a trained and experienced practitioner with extensive training and experience.
Any operation, on the other hand, carries a certain amount of risk. The following are some of the dangers and problems associated with facelift surgery:
- Anesthesia-related complications
- Damage to the face nerves regulating muscles, which is typically only transient
- There may be some hair loss around the incision site, although this is rare. Numbness, which can subside in a matter of days or weeks
- Skin necrosis (or tissue death)
- And tissue death a difference in appearance between the two sides of the face
- An increase in the size or thickness of a scar
In the days following surgery, if the patient detects any signs of inflammation, discomfort, redness, or swelling, they should seek medical attention. This might indicate the presence of a hematoma. If they have a temperature, it is possible that they have an infection.
But before proceeding, it is necessary to debate and take into consideration the following points:
- The procedure is not indicated for anybody with major medical difficulties, and the applicant should be in good mental and physical condition before undergoing the procedure. Complications are more likely to occur in patients who have high blood pressure and diabetes. Cigarette smoking and other tobacco usage increase the likelihood of problems following surgery. It has the potential to interfere with wound healing. A person who is considering having a facelift should refrain from smoking or using nicotine-containing products totally. It is essential to have realistic expectations and to realize that a facelift will not reverse the effects of the aging process on the whole body. The best benefits will come from having elastic skin and a strong bone structure. Before having surgery, patients should refrain from taking aspirin or other blood thinners for at least one week.
When getting cosmetic surgery, it is critical to have realistic expectations about the results. The consequences are frequently irreversible. The majority of patients suffer some discomfort, however medicine can help to alleviate it. Bruising and swelling will be at their worst after 2 days, and they will likely last for a few days beyond that as well. Recovery usually takes around 2 weeks, and intense exercise can be resumed after 4 weeks, depending on the individual. The sutures are removed around 5 to 10 days following the procedure.
It is critical to adhere to the doctor’s directions in order to expedite the healing process and get the best potential outcome.
Scars might take up to a year to disappear and become less noticeable.
Avoiding smoking and restricting alcohol use, as well as reducing stress, sun exposure, and contact with pollutants, can all assist to maintain the young appearance of skin for longer periods of time.