How can you encourage repeat ecommerce customers?
- Do offer a special discount.
- Don’t offer discounts forever.
- Do invite them to the loyalty program.
- Do pay for shipping.
- Don’t lump repeat customers together.
- Do make suggestions.
- Don’t disappoint.
- Do show top repeat customers some love.
How do ecommerce customers get returned?
14 Ways to Get More Repeat Customers to Your Ecommerce Site
- Encourage New Customers to Register an Account.
- Email Your Customers Regularly.
- Offer Incentives and Loyalty Programs.
- Send a Birthday Gift.
- Give a Little Extra.
- Use the Power of Retargeting.
- Ask for Feedback.
How do you get customers to return?
10 Ways To Encourage Return Customers
- Improve your customer service. Good customer service is everything.
- Offer loyalty discounts and freebies.
- Offer membership perks.
- Advertise future deals.
- Embrace social media.
- Create a mailing list.
- Build a customer app.
- Respond to positive and negative feedback.
How can ecommerce increase repeat customers?
7 Powerful Strategies to Increase Repeat Purchase
- Continue to engage with targeted post-purchase messaging.
- Trigger action in real time.
- Optimize transactional emails.
- Increase share of wallet based on external interests.
- Incentivize a second purchase.
- Consider loyalty programs.
- Deploy retargeting to increase conversions.
How do I keep my customers back online?
7 Tried and Tested Tips to Keep Customers Coming Back to Your Store
- Offer instant gratification.
- Turn your shop into a destination rather than just a store.
- Stay in touch.
- Make e-commerce work for you.
- Know your customers and cultivate relationships.
- Engage with customers on social media.
- Be socially responsible.
- Your turn.
How do you get a repeat order?
Take a look at these 5 simple ideas for inspiration on how to get repeat orders!
- Send a discount code. One of the best ways to increase repeat purchases is to enclose a discount code within the order.
- Market to your mailing list.
- Remember their birthday!
- Ask for feedback.
- Thank you notes.
How can I make my ecommerce successful?
Here’s a step-by-step guide on how to start your own ecommerce business in India.
- Step 1: Decide on the perfect business plan and model.
- Step 2: Brand your brand.
- Step 3: Register your ecommerce business.
- Step 4: Opening a bank account.
- Step 5: Build your ecommerce website.
- Step 6: Payment gateways.
- Step 7: Logistics.
How do you bring an inactive customer back?
11 Strategies to Win Back Lapsed Customers
- Ask customers about their preferences. People often leave because they feel your brand is no longer relevant to them.
- Hold a conversation.
- Get personal.
- Prompt a purchase.
- Lay off the hard sell.
- Send timely reminders.
- Reward customer loyalty.
- Ask for customer feedback.
How do you improve customer retention?
4 ways to improve customer retention
- Retain customers with a smooth onboarding process. First impressions are everything.
- Close the loop on customer feedback. One of the biggest keys to retaining customers is to know how they feel.
- Keep your products and services top of mind.
- Reward promoters and loyal customers.
Why are my customers not coming back?
– Poor, faulty and or overpriced products are another main reason why customers don’t come back. They also provide feedback in so many ways and if you are not listening, you are making sure that your customers don’t come back. – Customers don’t automatically come back just because they bought from you the last time.
How do you attract customers to your store?
8 Ways Retail Businesses Can Attract New Customers
- Buy online, pick up in store.
- Match online prices (or value)
- Provide inventory information online.
- Send out promotions via SMS.
- Optimize your website for local searches.
- Host events.
- Increase curb appeal.
- Create a lounge space (with WiFi)
6 Simple Ways to Get More Returning Customers to Your eCommerce Store
Was it ever brought to your attention that selling to returning consumers generates more profits than recruiting new clients? As a company owner, it’s critical that you attract new clients to your establishment to ensure success. After all, it is only through the support of your consumers that your firm can survive. The majority of online merchants make the error of believing that they can only generate sales from new customers:
- Acquisition of a new client might be five times more expensive than maintaining an existing one, according to research. Customers’ retention may be increased by 5 percent, which can result in earnings increasing by 25-95 percent. It is 60-70 percent more successful to sell to a customer you already know, however it is just 5-20 percent more successful to sell to a new consumer
Business owners lose between 20 and 40 percent of their consumers each year, according to recent research. And while it is reasonable for part of your audience to lose interest in your brand, it is not uncommon for others to get disinterested (the average email list declines 25 percent each year). When you are able to keep your present clients as loyal consumers, you will be able to minimize your customer turnover rate. Customer churn is defined as the number of current customers who no longer conduct business with you.
Today, I’m going to walk you through six simple techniques to increase the number of repeat consumers that visit your eCommerce site.
1. Create Win-Back Email Marketing Campaigns
A Winback Email Marketing Campaign is simply a means of recapturing clients who have previously purchased from you but have since abandoned their purchase. Alternatively, in the case of software, users who utilized your service but did not renew their subscription. When you’re writing your win-back email, it’s critical to say farewell in a kind manner while also include a small present. Include a promotional discount or deal in your email. Try not to use the same bargain over and over again on your website if you’ve been utilizing it frequently.
Consider that it is possible that they have been disregarding your past emails and marketing campaigns.
2. Improve Your Customer Service
The provision of excellent customer service is yet another effective strategy for attracting clients back to your eCommerce company. Whether you like it or not, the experience clients have with you impacts whether or not they will purchase from you again or even more frequently. According to Dimensional Research, 52 percent of consumers claim they have made a second purchase from a firm after having a favorable customer service experience with that company. Without even mentioning the American Express study, which indicated that one-third of respondents said they would consider switching firms after experiencing a single incidence of poor customer service.
It’s expected on every online platform where you’re active, including social media, which is why 44 percent more people believe that a brand’s conversations (including direct messaging or responding to a comment posted) are more persuasive than what a brand advertises in its advertising advertisements.
Take a look at our post on the 4 Best Ways Brands Can Respond to Haters on Instagram if you’re having problems leveraging your online platforms for customer service or if you’re not sure how to deal with unfavorable reviews on social media.
3. Reward Customers for Loyalty with Discounts
Customers that return to your eCommerce business may also be rewarded by offering them special discounts and promotions that encourage them to shop. If you want to improve customer retention, you may share your discount or discounts via email or social media, or you can build acustomer loyalty program to better manage and sustain consumer retention. There are a variety of reasons why a customer loyalty program will be effective in encouraging customers to return to your eCommerce company. The most obvious benefit is that customers are more likely to make repeat purchases since they can get presents or rewards as incentives.
More information may be found in the article Maximize Your Customer Loyalty Strategy by Keeping Your Rewards Program on Track.
4. Share Customer ReviewsUGC
User-Generated Material (UGC) is content that is developed freely by consumers who are enthusiastic about your products. Customer reviews and user-generated content (UGC) have a significant influence on your sales as well as your ability to attract new clients. In this section, you’ll share what genuine customers have to say about your brand and why they think others would like doing business with you as well. Users’ own created material (also known as UGC) is considered to be a good predictor of a brand or product’s overall quality by around 86 percent of millennials.
User-generated content (UGC) that you’ve picked from followers who’ve tagged you or used your branded hashtag can be reshared.
5. Retargeting FacebookInstagram Ads
Retargeting advertisements on social media platforms such as Instagram and Facebook are one of the most effective methods of bringing back former clients to your eCommerce business. It is particularly successful for this sort of marketing since the platform makes use of extremely detailed targeting and monitoring data. This implies that you can select who sees what depending on their tracking, purchase, or product browsing history, as well as their IP address. Create retargeting advertising using Facebook’s ad manager by including a tracking pixel and configuring it to track the following information.
- Visits to your add-to-cart page
- Clicks on the add-to-cart button
- And Visits to your purchase and thank-you pages are recorded.
Referral programs not only assist you in retaining your present clients, but they also assist you in gaining new consumers at the same time. Customers who are gained through recommendations have a 37 percent greater retention rate, and consumers who participate in reward programs are more inclined to connect with firms that provide them incentives. You can increase sales and keep a consistent stream of clients by implementing a successful referral program.
A referral program differs from an affiliate program in that it rewards people for referring others. As a result, clients or fans who recommend their friends to sign up or perform an activity on your website will be eligible to get a reward from your business.
The key to maintaining a consistent flow of revenue and website traffic is to acquire new consumers while still providing excellent service to your existing clients. Each eCommerce site pays close attention to the shopping experience of its customers in order to keep them coming back for more sales and to urge others to join in. A short summary of the six simple techniques to increase the number of repeat consumers that visit your eCommerce business is as follows:
- Optimize Your Customer Service
- Reward Customers for Loyalty with Discounts
- Share Customer ReviewsUGC
- Retargeting Facebook and Instagram Ads Maintain a high level of activity on social media
- Maintain sales momentum by implementing a referral program.
Wishpond’s Victoria is a Marketing Generalist with a focus on digital marketing and social media marketing. She has over 10 years of experience in the industry. Taco Tuesdays and blogging are two of my favorite things. Via Twitter, she may be found at @vicknwsbest. View the whole profile
8 Tips for Generating Return Customers to Your eCommerce Business
When running an eCommerce business, it is critical to attract the attention of potential customers to your website’s pages. Bringing in and converting visitors is only the beginning of your task. Efforts must be made to convert one-time customers into long-term clients. Continued revenue generation from repeat consumers allows you to benefit from continuing growth. Getting repeat clients is a skill that you’ll need to learn and perfect. Having a good system in place will ensure that prior consumers continue to return to your site in order to make more purchases.
Some suggestions for converting one-time customers into repeat clients are provided below.
8 Tips to Convert One-Time Customers Into Return Customers
Consider what would happen if they stepped into a brick-and-mortar store and discovered that it was impossible to find things. Alternatively, the checkout process took too long. Alternatively, the personnel were dismissive and unhelpful. Customers will give such a shop a wide berth if they see it. This occurs in both the real and virtual worlds. When a potential consumer visits your website, they should be able to do so without experiencing any difficulties. If you’re just getting started with your eCommerce business and are looking at how to construct an eCommerce website, make sure the navigation is intuitive and straightforward.
Aside from that, the checkout procedure is basic and easy to navigate.
Improving the speed of your website may have a significant impact on your sales.
If you want to improve the website experience of your visitors, consider using a content delivery network, getting quicker web hosting for your online business, and using smart traffic routing.
2. Improve Customer Service
Customers will occasionally request additional information about a product at various points in the sales process. Alternatively, they may require assistance to finish the transaction. A strong and competent customer care crew is always on hand to come to the rescue in these types of situations. Make sure you have a full-fledged customer support crew that is accessible to assist clients when the need arises through live chat, email, or phone. This customized serviceas well as a willingness to assist customerswill do wonders for the business.
They’ll also have a better experience when they engage with your eCommerce business as a result of this. As a result, your clients will be more inclined to make another purchase from you in the future.
3. Use Marketing Automation Tools
Having the correct tools at your disposal is essential if you want to increase the number of repeat consumers. Asmart CRM is a product that every online marketer, particularly those in the eCommerce industry, should have. Automation of several marketing procedures will save you a significant amount of time and work. Furthermore, it will increase your return on investment. By automating your marketing, you may increase the likelihood of upselling to existing clients. You may also utilize the program to determine which leads and prospects are the most promising.
It will increase the probability that they will return to make more purchases.
4. Allow Customers to Track Their Orders and Shipments
Having the correct tools at your disposal is essential if you want to increase the number of repeat clients you produce. oneCRM is a marketing automation platform that is essential for all online marketers, particularly those in the eCommerce industry Automation of many of your marketing operations will save you a significant amount of time and energy. Furthermore, it will increase the return on your investment (ROI). Upselling items to current consumers is made possible by automating your marketing.
As a result, you will be able to contact them at the appropriate moment and guarantee that they have a positive experience when shopping on your eCommerce website.
Business Marketing Automation Platforms for Small Businesses (Read more).
5. Encourage Customer Engagement on Social Media
The majority of individuals have social media profiles and go into their accounts on a regular basis to check their activity. If you know which social media network your target audience prefers, you can create a presence on that platform in order to engage with them more effectively. Offer previous consumers discounts in exchange for following you on social media through email marketing. Alternatively, you might offer a discount to everyone who follows you on your favourite social media network.
- Organizing frequent tournaments in which participants can win free gifts
- Special deals that are only available to your followers
6. Incentivize Your Emails to Past Customers
Make sure you have a system in place to keep track of the purchases made by your consumers. Additionally, seek for clients who were previously shopping on a regular basis but stopped suddenly and without explanation. Put out an attempt to re-establish contact with them using email marketing campaigns. It would be necessary to persuade and pull such clients back to your website in the future. A discount coupon is the most effective method of achieving this goal. Alternatively, you may use discount coupons to entice all past clients who have not made another purchase to do so.
Alternatively, you may send the vouchers to them as a surprise on their birthday. Provide customers with product discounts based on their prior purchases. Give customers a cause to come back to your eCommerce business and engage with you on a more regular basis. Illustration 2.Discountstatistics
7. Make Retargeting a Part of Your Online Marketing Strategy
Retargeting is a marketing strategy in which you can display your company’s advertisements on the internet only to people who have previously visited your company’s website. The underlying premise of this marketing strategy is straightforward. Leaving your website after making a single purchase or abandoning the cart does not necessarily indicate that the visitor has lost interest in the products or services you have to offer. It is quite possible that the individual became distracted or was not yet ready to complete the purchase.
- The advertisements promote your store, which can entice customers to return and complete the purchase.
- This click-through rate is far too high to be dismissed out of hand.
- It is necessary to entice customers to return to your website in order to ensure repeat business.
- You can accomplish this with the assistance of aloyaltyprogram.
- And that you would like to give something back to them as a way of saying thank you to them.
- Once they have reached a certain level, they can exchange their points for a substantial discount or a free product of their choice.
- Just make sure that the loyalty program is financially viable for both your company and your customers before implementing it.
- It should be advantageous to both your customers and your company.
Make the Most of These Opportunities
It takes a significant amount of work and time to acquire new clients. That is something you may already be aware of, but it bears repeating. You should constantly make an effort to acquire new clients, but you should also keep in mind your present and prior customers. You may turn a one-time consumer into a recurring customer by following these straightforward and result-oriented guidelines.
Because returning clients are the lifeblood of every eCommerce firm, it is important not to overlook them. What are your thoughts on these suggestions? Do you believe they will be a valuable addition to your continuing marketing efforts and assist you in generating repeat business?
14 Ways to Get More Repeat Customers to Your Ecommerce Site
Even though acquiring new consumers is frequently the primary emphasis of an ecommerce marketing plan (the typical online seller spends 80 percent of their marketing budget on acquisition), it may not always be the most successful area in which to focus your efforts. On average, it will cost your company seven times more to gain a new client than it will to obtain a repeat sale from an existing customer. It takes time and money to find new clients, and it might be difficult to succeed. In contrast, engaging existing consumers to make recurring purchases is generally less difficult and more effective than acquiring new customers.
They’re also more likely to spend more money — on average, a repeat customer will spend twice as much money as a new customer, and repeat customers account for 40% of the overall income generated by an ecommerce business.
There are a variety of tactics you may employ to recruit these highly valued employees, including the following:
1. Encourage New Customers to Register an Account
Allowing new customers to check out as a guest without creating an account is critical to making the checkout process easier and preventing a potential customer from abandoning their shopping cart at the last hurdle – 23 percent of users abandon their shopping carts if they are forced to create an account. The process of developing trust with an unfamiliar merchant takes time, and many customers are uncomfortable providing all of their contact information on their first visit to the store. Customer registration, on the other hand, allows you to provide them with an enhanced shopping experience, such as a speedier checkout the next time they make a purchase, as well as the ability to send them marketing emails to promote repeat business.
Customers who do not want to re-enter their information can register for an account towards the conclusion of the checkout process, which tends to have a higher conversion rate than those who do not want to register at the beginning.
2. Email Your Customers Regularly
If a client has granted you permission to send them marketing communications, it’s critical that you don’t lose this chance since it may be one of the most successful methods to drive sales in your company’s history. Previous clients have previously demonstrated an interest in the things you sell, so there is a strong probability that you can persuade them to make another purchase in the future. In order to prevent promoting things that they are not interested in, it is necessary to customize communications – this is one of the most common reasons for email list subscribers to opt out of receiving them.
Regular emails are an excellent method to keep your brand at the forefront of your consumers’ minds. They also provide an excellent chance to highlight new items, advertise promotions, and offer special discounts – all of which may help to increase sales.
3. Offer Incentives and Loyalty Programs
It is quite useful to provide a special discount code or coupon with your customer’s initial order in order to encourage them to place a second transaction. In order to create a feeling of urgency, it is advisable to place a time limit on when they may utilize this coupon. This method has been shown to enhance conversion rates. Your unsubscribe rate will be lower if you provide discount codes to your email list on a regular basis. This is because your regular customers will want to make sure they don’t miss out on any special deals.
4. Send a Birthday Gift
When your consumers sign up for an account, make sure you have their birth dates as well. This not only allows you to view the age range of your consumers, which helps you to target different demographics, but it also allows you to send them a personalized birthday email on their special occasion. There are two benefits to doing so: first, you may give the client a discount coupon as a present, which may encourage them to make another purchase, and second, it makes the consumer feel unique and strengthens your bond with them.
5. Give a Little Extra
While most retailers simply ship the item without any additional thought, including a small surprise or delight in the package to surprise and delight the customer can help you become more memorable and likeable in the eyes of the customer, increasing the likelihood that they will return to shop with you again. Even a modest complimentary present, such as an additional post card, a thank you letter, or a mini candy bar can put a smile on their face, increasing the likelihood that they will return to you rather than shopping at a different business.
6. Use the Power of Retargeting
If a customer adds items to their cart but doesn’t complete the purchase (as is the case with a staggering 68 percent of online orders), you can send them an abandoned cart email reminding them that they have items in their cart and offering an incentive such as money off or free shipping to entice them to complete the purchase. Retailers indicate that they recover abandoned purchases on a monthly basis and generate hundreds of dollars in new sales as a result of this method. When it comes to consumable things, it might be beneficial to retarget clients based on what they previously purchased, or simply by marketing additional items that they might be interested in.
if a consumer has previously visited your site, you may put an advertisement in their Facebook or Instagram feed, which may urge them to return by jogging their recollection of their prior visit Also possible is to send them straight to items they have already looked at or may be interested in – these “Dynamic Product Ads” on Facebook have up to three times the conversion rate and a 65 percent reduction in cost per conversion as opposed to generic advertisements (see below).
7. Ask for Feedback
By asking customers about their purchasing experience with you, you can enhance the customer experience and, as a result, increase the number of repeat purchases. After checkout, a pop-up window with a clickable star rating allows for quick and easy feedback. Alternatively, you may approach current customers with a lengthier survey to get more information (and make sure to offer an incentive for completing it). Using this useful information may help you enhance the client experience, which is an excellent method to ensure that consumers return again and again.
8. Offer Customer Service Through Several Social Media Channels
Make it as simple as possible for your consumers to contact you, and answer as fast as possible to their inquiries and requests for information. In addition to providing email and telephone help, as well as live chat, it is easy to provide customer care through social media sites such as Facebook and Twitter for clients who utilize such channels. If you answer swiftly and effectively to any difficulties that arise, you will build trust with the consumer and enhance the likelihood that they would purchase with you again, even if there was a problem with their prior order.
9. Offer Exclusive Deals to Social Media Followers
Encourage shoppers and browsers to follow your business on social media in the same way that encouraging customers to register for an account and get marketing emails from you can give you opportunities to push repeat sales may give you opportunities to push repeat sales Offering an exclusive discount or special offer to individuals who follow you on social media may be a great strategy to get more eyes on your feed and increase sales.
10. Run a Referral Program
It is likely that the friends and family members of your most loyal clients will also become loyal consumers in the future. In fact, word-of-mouth influences more than half of all consumer purchasing choices. In order to encourage your clients to recommend their friends to your business, you may provide them with a discount coupon or free gift when their referral makes a purchase.
11. Start a Blog
A blog on your ecommerce website is a must-have if your business does not already have one. When it comes to internet marketing, content marketing is one of the most powerful methods available. It is equally good at generating repeat business from existing consumers as it is at recruiting new clients. You’ll get more followers and shares if you can generate and curate content that provides significant value to your consumers. This will assist to market your business as more people learn about it.
12. Be Mobile Friendly
Making the purchasing experience as simple as possible is essential for increasing repeat transactions. One of the most straightforward ways to accomplish this is to ensure that your website is clear and simple to use on mobile devices. Mobile internet use has now surpassed desktop internet use, with the average adult in the United States spending 51% of their online time on a mobile device. Suppose you send out a marketing email to a current client, and they read it while scrolling through their phone in bed at night, you’ll want to make sure that if they go through to your website, it’s simple to shop and complete the transaction.
If your site is difficult to navigate on a mobile device, you run the risk of losing that sale.
13. Enclose Free Samples with Purchases
Customers who request one or two free samples from you will be more likely to purchase your consumable items, such as food or beauty products. This will not only encourage the consumer to make another purchase if they like the goods, but it will also assist to enhance general customer satisfaction because everyone enjoys receiving anything for free.
14. Showcase Customer Social Media Posts
Instruct your consumers to include your company’s name and logo in images of them utilizing the product. After that, you may compile these posts into a feed on your website and share them on your own social media accounts. This contributes to increased consumer trust, the development of your brand’s reputation, the utilization of social proof to drive sales, and the chance for the customer to gain greater visibility through their social media networks. Another option is to advertise for “brand ambassadors” who would promote your items on social media in exchange for free or reduced merchandise.
Making it easier for consumers to make repeat purchases and increasing customer retention rates may have a significant positive impact on your business revenues, so it’s worth developing a marketing strategy to attract and retain these important customers. Even a couple of these measures may make a significant difference in enhancing the trust and relationship between your brand and the consumer, resulting in more one-time customers becoming returning customers and returning customers becoming repeat customers, among other things.
How to Keep Customers Coming Back to Your eCommerce Website
eCommerce websites have a conversion rate of 2.86 percent on average, according to statistics. Yes, that is a startlingly low number of people who purchase on their first attempt. Even if you have a large number of new visitors, it may not be enough to generate sufficient sales. Let’s say that instead of concentrating on attracting as many visitors as possible to your site, we instead concentrate on attracting visitors who are more likely to convert. Before we get started, here are some tips to help you increase your conversion rates and increase your profit margins.
How to Hack Your Re-targeting Efforts
So, first and foremost, let’s get things started. Someone came in, had a look, and then left without buying anything. Keep them on your site rather than letting them go and moving on to attracting new visitors just yet: you might still be able to persuade them to finish their order. This is where re-targeting comes into play. Perhaps they only require a gentle reminder. It is possible that running retargeting advertisements on social media would suffice, but if you want to take things to the next level, here are some tactics and recommendations to keep in mind.
Re-target those who leave the checkout page with a coupon
Someone gets it all the way to the checkout page, with anything in their shopping cart, but then abandons the cart and walks away. How could they have abandoned their cart in such a manner? It’s frequently because they want a better bargain on the price: they just want a better offer. By re-targeting them with a voucher or discount, you may persuade them to return to your site – either via the email address they provided or through social media channels. By setting a time restriction on your offer, you may create a feeling of urgency surrounding it.
You don’t want to make yourself too obvious? In the case of tying your offer to a current event, such as a holiday, your customers may not always see the connection between your offer and the fact that you are re-targeting them based on their online activity.
Re-target by your Google paid and organic search results
Your re-targeting is only successful on people who were genuinely interested in the first place, so be selective with your audience. Observe their conduct and see how much purchasing intent they demonstrate. What keywords did they use to find you? Create retargeting campaigns based on those phrases for a variety of different audiences.
Figure out who to actually re-target: it shouldn’t be everyone
Some users came to your website by accident or because they were not very interested. Before you invest money on retargeting initiatives, consider the following factors:
- How long do people seem to be on your website for? Spend no time retargeting visitors who only spend a few seconds on your homepage
- What pages have they visited? Case studies and product reviews are more likely to result in a purchase for visitors who make it to those pages. It is likely that folks that merely read the site are not doing any serious study into your offerings.
Why should you concentrate on client retention rather than just growing the number of new visitors? I’m sure some of them will purchase it on their first visit, don’t you think? Right. Returning customers, on the other hand, have the potential to become important online advocates for your company. More than just making purchases, a genuinely devoted consumer spreads the word about your company by telling their friends and family. Recurring clients not only have a greater Lifetime Value – which is self-explanatory – but they also bring in new business.
It is between the first and second purchase that clients see the greatest drop-off.
Give a great first impression
Now, before you begin running re-targeting advertisements, double-check that your website has done all possible to wow visitors on their initial visit. Perhaps the problem wasn’t with the pricing, but rather with the fact that it occurred long before they ever clicked on a product. Inbound marketing’s ultimate objective is to convert visitors into customers, and customers into promoters, which is the ultimate purpose of any marketing efforts. It is necessary to combine the appropriate channels in order for this to occur.
Create a Flawless User Experience
Everything starts with the first impression: If they have a positive experience on their first visit, you’ve just gotten one foot in the door to gaining their loyalty and, even better, their business. Customer retention is greatly influenced by the user experience. Visitors will not return if they are unable to locate what they are seeking for — even if it is present someplace — or if the process takes an excessive amount of time. According to one survey, a whopping 88 percent of internet visitors are less inclined to return to a website after having a negative experience.
When you understand the purchase intent of your visitors, you can build shopping experiences that are more targeted to their needs.
Investigate how people move around your website and whether or not they encounter any obstructions. In addition, make sure to keep an eye on the search terms used. Those will demonstrate to you what type of content or items to feature prominently.
Deliver great customer service
We all require a little assistance from time to time. A FAQ page is the bare minimum need. A chat robot may be beneficial if you have a large number of visitors who are travelling through the site. They will simply discover what they are seeking for: a pleasurable experience, with only a few keywords in their search. You also have a better understanding of any faults with your website or products as a result of the conversations that take place there. Win-win. Personalization has been shown to be effective in increasing client retention: It’s easy to become lost in the vastness of the internet.
Create personalized landing pages based on visitors’ prior behavior or visits, and propose appropriate information and items depending on their previous behavior or visits.
Keep Your Content Updated and Fun
What can you do to keep things interesting even after a while? Make use of (interactive) material that visitors can interact with to provide them with a new experience each time they visit. Also, make certain that visitors can notice what’s new right away.
Interactive content and gamification
Instead of only showcasing what you have to offer, you should also inquire about your visitors’ personal information. This may be accomplished with the use of aquiz, in which people can learn about the things they truly need by answering questions that are both enjoyable and personal. The fact that you don’t have to scroll through categories is significantly more interesting and useful.
Sneak in some lead generation
Another advantage of this type of material is that it can be used to generate leads for your company. Many people will not be convinced by a simple’sign up for our newsletter’ button at the bottom of your page. You can genuinely contribute something back to the community through gamification (which is more than a weekly newsletter). Do you want to receive tailored advice? Take this exam, and we’ll send you the results through email! Make sure to keep your material up to date on a regular basis.
A new blog centered on popular search phrases may be just what the doctor ordered, and it will also benefit your search engine optimization.
Reward Loyal Visitors and Customers
We all want to feel like we’re part of something. Some individuals find the concept of belonging to a community appealing – especially if it is one that would save them money. Whenever you are successful in converting someone the first time, you should not be satisfied with that result. In order to keep customers coming back, implement a loyalty program, provide discounts, or provide premium services to those who create accounts. Even if it isn’t love at first sight, it doesn’t rule out the possibility of it developing into something wonderful.
Work on attracting consumers to return again and again, and you’ll be able to reduce your marketing expenses while increasing their Lifetime Value. Fergus Taylor, a Content Specialist at Typeform, has written this post as a guest contribution. Thanks, Fergus!
A Little about LateShipment.com
In addition to helping businesses of all sizes reduce shipping costs by up to 20% and provide memorable delivery experiences to customers on a large scale, LateShipment.com is the world’s only logistics cloud tool that helps businesses of all sizes reduce shipping costs by up to 20% and provide memorable delivery experiences to customers on a large scale. The final mile, which is often the most difficult to understand in the logistics chain, has always been the primary focus of LateShipment.com’s research and development.
- In addition to helping businesses of all sizes decrease shipping costs by up to 20% and create memorable delivery experiences to consumers on a large scale, LateShipment.com is the only logistics cloud platform in the world that helps businesses of all sizes reduce shipping expenses by up to 20%. The last mile, which is often the most difficult to understand in the logistics chain, has always been the primary emphasis of LateShipment.com. Here are a few examples of our high-impact products and solutions:
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How To Drive Repeat E-Commerce Sales and Build Customer Loyalty
Customers do not purchase from a firm just because they enjoy the items or services offered. Customer loyalty is simpler to develop with existing customers than it is with new customers. It is far easier to develop customer loyalty with existing customers than it is to attract new customers to your firm. Additionally, it is more lucrative. It is well known that the Pareto principle states that 80 percent of your business will come from 20 percent of your customers. “While it is important to continually attract new buyers, it is also beneficial to your bottom line if you are selling to existing customers again and again,” says Deana Thornton, Director of Commerce Marketing at Mailchimp.
Building a relationship with your audience will keep them interested and coming back for more.
With Mailchimp’s commerce capabilities, you can now sell real merchandise and schedule appointments directly from your website.
Make the customer experience easy
Providing customers with a speedy and easy-to-navigate online experience increases their likelihood of making their first purchase from your e-commerce company and returning to do so again. “If you want customers to come back to your website, you need to make the purchasing process as simple as possible,” Deana explains. Once people get on your website, they must be able to discover what they are searching for in a short period of time. Todesign a websitethat people will want to come to time and again, consider these principles.
- Make it simple for people to discover crucial information. It should be simple to discover information regarding price, client accounts, order status, and other fundamentals. In the event that you’re running a campaign, make certain that the call to action (CTA) is visible on your home page and all of your landing pages
- Furthermore, make certain that your site may be found quickly. Look at your taxonomy—the way your website is arranged and labeled—and write about your products and services in the same language that your consumers use to describe what you sell. A well-organized website taxonomy makes it simple for customers to locate what they are looking for
- Highlight your offerings. Customers will be more likely to purchase your products or services if you use imagery that shows the finest characteristics of your products or services. According to Sonaly Patel, Senior Commerce Marketing Manager at Mailchimp, “Choose photos that appropriately represent your items and business.” Close-ups that emphasize essential details or design characteristics may be used in conjunction with 360-degree views that show goods from every angle.
- Reviews might help you to make a purchase. Three-quarters of customers use product reviews to assist them in making purchasing decisions. A consumer who has recently made a purchase can be contacted through email by setting up an automated email campaign. and invite them to leave a review of the product or their experience
- Make your website mobile-friendly. Mobile devices are being used by more and more people to make purchases. Make any tweaks that are required to provide a seamless mobile transaction experience. “Don’t neglect the importance of your mobile experience. “Make certain that everything appears correctly,” Deana advises. “Your mobile website or app should be just as easy to navigate and buy on as your desktop website or app.”
- Make it simple for people to acquire answers. Visitors to your website may have questions about your products or services, so make it easy for them to get the information they need. It should be possible to contact customer support through email or phone on every page, and it would be worth considering a live chat option to receive answers to simple problems fast
Build your brand with social media
Seven out of ten Americans use social media on a regular basis, making sites such as Facebook, Instagram, and Twitter excellent locations to communicate with consumers, establish brand loyalty, and stay current with your audience. “Your social media presence should serve as an extension of your business and website,” Deana advises. “It can assist you in developing genuine relationships with your customers and clients.” Creating and scheduling social media posts is a breeze.
A variety of strategies may be used to deepen your relationship with your audience, demonstrate your contribution to the community, and drive repeat business through the usage of social media platforms.
- Inform your friends about the latest developments. Make sure your followers are aware of any new goods or special specials available on your website. Moreover, it is an excellent method of informing customers about the re-stocking of popular goods that sell out rapidly. Showcase your team members. Make use of social media to expose the members of your team to your target audience. Putting a human face on your brand helps to make an emotional connection with customers, which in turn helps to build loyalty and a sense of advocacy for your company. Good actions should be highlighted. Social media may assist you in communicating the ideals of your organization to your target audience. Social media may help you market your collaborations with community or charitable groups—while also giving the organizations you sponsor a signal boost in the process. Engage the people who are listening to you. Polls and competitions may help you start conversations on your social media platforms. You may relate them to holidays, special events, or other dates that are important to your target demographic. Encourage the creation of user-generated content. Resharing photographs, videos, and other content created by your customers and shared on social media is an excellent method to increase your reach. To keep postings structured and simple to discover, encourage your fans to use and follow a distinctive hashtag that you create. Try retargeting your ads. Customers who have looked at things on your website but did not complete their purchase can be re-engaged with retargeting advertising and encouraged to do so. When used in conjunction with email, retargeting advertisements on social media websites such as Facebook and Instagram may help bring more traffic back to your site.
Create a loyalty program
Loyalty programs encourage customers to make recurring purchases while also increasing engagement. Promoting value to your followers by providing discounts, free gifts, and exclusive or early access to exclusive items can help them feel more connected to your company and more appreciated. If you want to differentiate your consumers based on their spending levels or length of time in the program, you may build membership tiers that give higher-level rewards to your most loyal customers. A great loyalty program is made up of a number of different components.
- Make it feel as if it is unique. Provide folks with a compelling incentive to join and participate. Members should get the impression that they are a part of a club and that they are being treated like VIPs. Encourage people to take part. Make certain that the application is straightforward to join and use. Because the criterion for receiving those rewards should be straightforward, it should be simple for members to grasp how they may earn points or progress to the next level. Maintain a reachable goal. It is important not to make it annoyingly difficult for individuals to obtain a reward
- Instead, make things or promotions available at both high and low levels, in order to keep people interested in the program.
The sort of program you develop will be determined by your company strategy and target market. “Make it specific to your clients and ensure that the rewards are beneficial to them,” Sonaly advises. For example, certain groups may choose privileges such as free 2-day delivery, while others may desire early access to seasonal merchandise.
You must keep in touch with customers through tailored messages in order to remain top of mind and be available when they are ready to buy again. It is one of the most effective strategies to build client involvement to send them emails that demonstrate your understanding of what they care about and what they require. Marketing automation can assist you in quickly creating and sending email messages that are triggered depending on the habits and behaviors of your customers and prospects. Making your website a destination on a customer’s route to purchase may be accomplished through automation.
- Product promotion for well-known brands. Emails showcasing goods that clients might find interesting will draw attention to your bestsellers and new arrivals. Greetings to all new clients. Awelcome email seriescan assist in establishing a connection between your followers and your business while also directing them back to your website to learn more. Please express gratitude. Following up with customers after they make a purchase shows them that you value their business. They’re also a convenient method to seek product reviews or make recommendations for other items. Remind others to do things. Absent-from-cart emails might assist you in encouraging customers to complete their transaction. Special occasions should be commemorated. Birthday or anniversary greetings, which may or may not include a discount or offer, may make visitors feel special and motivate them to return to a retailer. Bring the folks back to life. Customers who haven’t shopped in a while may respond well to re-engagement communications. New items or a welcome-back offer or discount should be included.
Special discounts or promotions might be used to encourage customers to make more purchases. These might be depending on the amount of money you spend or the sort of goods you previously purchased. “Consider what will make your audience more likely to purchase from you again,” Sonaly advises. Many different forms of incentives may be used to encourage your clients to make a purchase.
- Promotions. Offers such as buy one, get one free (BOGO) or percentage-off discounts may be quite efficient in persuading individuals to make more purchases. Test a variety of offers to determine which ones your target demographic reacts to the best. Shipping is complimentary. 65% of shoppers, according to the National Retail Federation, search up a business’s free shipping threshold before adding things to their carts, making it a potent tool to attract people to purchase on your website. Returns are always free. Some customers are put off by the inability to physically inspect or touch an item before making a purchase
- ” Customers in the United Kingdom who participated in a survey of 2,000 people claimed they were more inclined to buy more from an online store if they were given the option of free returns. Surprise and joy are guaranteed. Surprises are something that everyone (or almost everyone) enjoys. Your best consumers will remember your brand and their loyalty will be strengthened if you reward them with a present that will surprise and thrill them
Items presented as incentives don’t have to be expensive to be effective. According to Deana, “it may be a visually beautiful, low-to-mid-priced item that you have an excess of in your inventory.” “You can also encourage consumers to share their surprise by using a specific hashtag, which will help to increase both your social media presence and your sales.”
Ask for feedback
Clients who believe that you understand their demands as well as cherish their business are more likely to purchase from you again and to remain loyal to your company. One method to demonstrate to clients that you care about what they think is to solicit their feedback. Customers may be engaged with your brand through surveys, which can help you learn what they enjoy about your products or services, what they think about your competitors, and where they believe you can improve. Creating a survey is simple, and the information you receive in return may be used to help you build future marketing initiatives.
- Inquire as to what individuals desire. It is possible that customers will share suggestions for new items or services that they would like to see you provide. Learn everything you can about your consumers. The information they provide about themselves and their requirements may be used to create new audience segments. Learn about your competitors’ strategies. You may find out which competitors they purchase from as well as why you aren’t obtaining their business.
Deana explains that surveys “allow you to get a sense of what’s working and what isn’t.” “This is crucial because unless your product is unique, you will have competition,” she says.
“A survey may assist you in discovering what distinguishes your company from the competition and how to retain your top clients loyal to your brand, which will stimulate repeat sales.”
While it may take some effort to drive repeat sales and establish client loyalty, the rewards you will enjoy in the long term will be well worth the effort you put in. When you encourage repeat business, you boost the lifetime worth of a customer’s contribution to your company, according to Deana. Are you ready to start your own internet business? With Mailchimp’s e-commerce capabilities, you can sell your items or accept appointments from the comfort of your own web site. Because of our built-in marketing options, you have complete control over the success of your company.
How to Get Repeat Purchases From E-commerce Customers in 5 Easy Steps
Customers that make recurring purchases are extremely significant assets for any e-commerce firm to have. Repeat clients are more profitable since they pay more, are simpler to sell to, and are more likely to recommend you to others. What is the question Ryan asks Michael in the fourth episode of the second season of The Office (named The Fire)? Do you recall the answer? Ryan:Does it make more sense to sign up a new customer? Alternatively, to retain a current customer? Dwight: Continue to use an existing.
Is it okay if I simply do it?
It’s a tie, to be honest.
Bonus Content Retail Strategies and Omnichannel Engagement Frameworks Customer Lifecycle Marketing Campaigns: An In-depth Guide Customer Lifecycle Marketing Campaigns: An In-depth Guide So, yes, repeat customers are wonderful, but how do you encourage them to make repeated purchases from your app?
Step 1: Collect rich data
Clients that make recurring purchases are extremely significant assets for any e-commerce company. Recurring clients are more profitable than new customers since they pay higher prices and are more willing to recommend you to others. How well do you recall a question that Ryan posed to Michael in The Office’s fourth episode of the second season, titled “The Fire?” If you sign a new customer, is it less expensive? Ryan: To get new customers, or to retain existing ones? – To keep a thing that is already there, Dwight: ‘Shut it,’ says Michael.
It’s a tie, to be honest!
Retail Strategies and Omnichannel Engagement Frameworks: An In-Depth Guide Customer Lifecycle Marketing Campaigns: An In-Depth Guide (Optional Bonus Content) As a result, although repeat customers are wonderful, how can you encourage them to make further purchases on your app?
- When it comes to recurrent purchases, which product categories are more responsible
- Which product category has the most number of cart abandonments out of all of them
- When it comes to app retention, which source of acquisition is the most effective? Customers who own what type of mobile device are more likely to remove the app without making a second payment
- What is the relationship between ARPU (average revenue per user) and city tiers
In our analysis on e-commerce app retention benchmarks, we answer a few of these topics in detail. Take the quiz below to test your knowledge of the e-commerce app landscape (don’t worry, you won’t be sent to another website — you can complete the question from here).
Step 2: Create customer segments based on behavior patterns
Now that you’ve gathered a large amount of valuable information, the following step is to use that data to establish user segments. Most e-commerce marketers construct segments based on user characteristics such as mobile device, region, and source of acquisition during the earliest stages of the sales funnel. The fact that you are restricting your possibilities for meaningful communication is a positive development. Furthermore, appropriate communication is essential for driving repeat purchases!
Using these sophisticated segments, you will be able to determine how many users explore a certain product category, how many categories users browse in a single session, whether users add a product to their basket instantly or prefer to browse, and so on.
Advanced segments are created by combining data from various dimensions. Take a look at these two examples:
- Consider the following scenario: you want to determine how many people look through at least two categories before making a purchasing decision. Initially, you will focus on the first dimension, which signals a purchase, and then dig down to the second level, which displays the categories that have been explored. The following is an example of how to visualize this segment: The cart abandonment dimension will be considered first, followed by a drill-down to the location dimension, and lastly a layer of categories explored will be added on top of everything. The following is an example of how this part might be visualized:
User segmentation at Grofers
Grofers, a well-known online grocery delivery business in India, divides its members into groups depending on their wallet share, or the amount of money they spend on groceries each month. They discovered what the normal Indian home looks like, how big it is, how much money they spend on groceries on a regular basis, and how frequently they shop for food. They were able to offer hyper-personalized alerts with amazing click-through rates as a result of this information! You may see Sharad, the Sr.
- The ability to track behavior patterns also allows you to create more elaborate cohorts.
- Take, for example, the part in Example 1 above.
- You may now construct an automated workflow to target people who have only explored one category while they are on your website.
- The following stage entails sending suitable product recommendations to the customer.
Step 3: Build category clusters for product recommendations
Following the creation of client segments, you must begin utilizing various marketing communication channels in order to send appropriate product suggestions to those segments.
What are the channels a marketer can use for effective communication?
- In-app communications (such as pop-ups and banners shown within the app)
- Push notifications on mobile devices and tablets
- SMS and text messages
- Chat messages (Facebook Messenger, Whatsapp, WeChat, and so on)
- And other methods of communication
Product recommendations are an excellent approach to get visitors to return to your e-commerce business and encourage them to make more purchases. However, how can you guarantee that your advice are applicable to the situation? Product clusters hold the key to the solution. Consider the following scenario: a user has recently purchased a smartphone through your app. Power banks, phone covers, sticker cases, screen protectors, headphones, earbuds, and wireless chargers are all examples of things that are linked to smartphones and may be recommended to promote repeat sales.
Ideally, the user will ignore your alerts, but in the worst case situation, they will remove your program!
Product recommendations at Amazon
Amazon does an excellent job at making product recommendations. They are four parts that contain advice for on-site work:
- Based on your browsing behavior, we’ve selected some recommendations for you. You’ve been recommended for this item (based on your previous purchases)
- Frequently purchased in a group
- Customers who purchased this item also purchased the following items:
In fact, Amazon claims that product suggestions account for more than 35% of all of its sales! Furthermore, around 56 percent of these individuals are more likely to become repeat clients. (source) For those who are tech-savvy, this paper by Dimitris, in which he employs a text clustering technique for product grouping, will be of particular interest. Creating product clusters is a much easier task than it appears on the surface.
It is not possible to do the task manually. To do this, you will have to rely on artificial intelligence, specifically machine learning, which is a subfield of artificial intelligence that trains machines to learn via the use of algorithms.
Step 4: Implement machine learning
It is the year 2020. The use of artificial intelligence should be prioritized higher on your priority list if you are not already doing so. When it comes to evaluating data and finding patterns, artificial intelligence outperforms humans by orders of magnitude, especially when dealing with billions of data points. Machines get increasingly accurate at forecasting what a user is more likely to purchase and when they will do so as the volume of data rises. You may create your own recommendation algorithms or utilize tools such as MoEngage’s DPM feature to assist you in this process if you like.
Machine learning at BigBasket
A machine learning algorithm was developed by BigBasket, India’s largest online grocery shop, to forecast a customer’s next purchase based on their prior purchasing habits. Customers who have previously purchased a product will be presented new items based on their individual purchasing habits, or new products based on the group purchasing patterns of segments with similar users, thanks to this technology. In this video, Pooja, the Head of Category Marketing, explains the process in further detail.
A new challenge for product recommendation algorithms
Users of e-commerce websites grow less tolerant of new items as time goes on. Due to the fact that suggestions are sufficient, people do not have to use the time and effort necessary to actively look for new items. Big Basket employs an item-to-item collaborative filtering approach to guarantee that customers receive a balanced mix of suggested and new goods during their shopping experience. This system includes external data points such as yearly consumption and individual user preferences in order to assist consumers in discovering new products and services.
Using artificial intelligence, you can forecast whether or not a discount code will result in a purchase.
Step 5: Use retargeting ads
Having developed a machine learning system to produce accurate product suggestions, the next stage is to employ retargeting advertisements to encourage customers who have already purchased from your app to make more purchases. Below you will find an example process to demonstrate how you can utilize social ads to direct consumers to your conversion target. The following are the several objectives in the procedure described above:
- Add to cart
- Make a first buy
- Make a second purchase
- And so on.
“Send notice” and “Show advertisement” are the activities done to direct consumers toward these objectives.
Why do retargeting ads work?
It is mostly because you select to show advertising solely to users who have already indicated an interest in your app that retargeting campaigns have such a great return on investment and click through rate. When your visitors visit platforms where your advertisements appear regularly, such as Facebook and Instagram (which are both part of the Facebook Audience Network), or websites that are part of Google’s Display Network, retargeting advertising serve as reminders to them. For example, in the above example, various retargeting advertisements are presented to different categories of users depending on the events they’ve triggered in your app and the stage of the buyer journey they’re presently in.
This is a technique used by performance marketers to test different ad copy, headlines, and creatives in order to enhance the click-through rate (CTR) of their ad campaigns. Dan from Hubspot provides an excellent explanation of retargeting advertisements in this blog article.
A vital resource for any e-commerce firm, and much more so for e-commerce applications, is repeat business from existing consumers. You should not only focus on attracting new consumers but also on encouraging repeat purchases from your present clients while you are doing so. The following are the five stages that will help you successfully drive repeat purchases from your e-commerce customers:
- Amass a large amount of information
- Customer segments should be created based on behavior patterns. Create category clusters for the purpose of making product suggestions. Machine learning should be included, as well as retargeting advertisements.
Do you have any other suggestions for increasing repeat purchases? Please share them in the comments section below!