How To Fix Your Failing Facebook Ad Custom Audiences? (Perfect answer)

Make sure to target by frequency On top of using specific page visits, another great way to fix a failing custom audience is to simply add another parameter: Frequency. The more someone has visited your site, the higher the chance that they’ll buy from you. First-time visitors aren’t likely to convert.

Are your Facebook ads Missing your target audience?

  • In fact, most people create a custom audience but have no idea how to optimize it for growth and success. That’s why 62% of small business owners say that Facebook Ads miss their intended targets and don’t perform to expectations. Tons of advertisers on Facebook simply aren’t reaping the full rewards available to them.

Why are my Facebook Ads failing?

Outside of unrealistic expectations, there are many reasons Facebook ads actually fail. They can be broken into two main buckets: Technical mistakes and creative mistakes. Technical mistakes include things such as faulty installation of the Facebook pixel, poor ad campaign structure, and incorrect budgeting.

How do I boost my custom audience on Facebook?

Here’s how:

  1. Go to your Facebook Page.
  2. Scroll to the post you want to promote and click the blue Boost Post button below the post.
  3. Select the goal for your boosted post.
  4. Choose what the call-to-action button in your Facebook ad will say.
  5. Choose the audience for your boosted post.
  6. Choose your duration and timing.

How do I fix errors on Facebook ads?

Solution. The most common cause of this problem is that you’ve exceeded your Facebook ad spend limit, either for this particular ad campaign or for your entire Facebook ads account. The solution is to fill out a Support ticket so that we can remove the ad spend limit.

Do custom audiences automatically update?

Your Custom Audience from your website will update automatically as people who fall within the rules you specified for your audience navigate to the pages on your website that have the Facebook pixel.

Do Facebook ads still work 2021?

When it comes to Facebook’s usefulness for businesses, and whether Facebook advertising is worth the investment for businesses in 2021, the answer is a clear yes! It is worth the time test out a video ad, story ad, carousel ad, and keep refining your Facebook audience in your Facebook ad campaign.

Do Facebook ads really work?

So, Do Facebook Ads Really Work? The short answer: Yes. Facebook ads do really work. This company spent $300,774.82 to earn $3.64 million in revenue from Facebook ads. But, there’s a caveat in that Facebook ads work when your business is the right fit for Facebook ads.

Why is my boosted post not reaching anyone?

Why am I reaching “0 people” after boosting a post? If you are seeing zero people reached, your boosted post is not being shown. Your ad may still be in the approval queue, which is especially common if this is your first boosted post. In some circumstances, it may be necessary to duplicate your ad and start over.

How do you boost a post to a custom audience?

How to boost a post on Facebook in 8 easy steps

  1. Step 1: Build a custom audience.
  2. Step 2: Select a post or create a post.
  3. Step 3: Select your custom audience.
  4. Step 4: Set your budget.
  5. Step 5: Select the length of your campaign.
  6. Step 6: Preview your post.
  7. Step 7: Select your payment method.
  8. Step 8: Hit Boost!

Why you shouldn’t boost posts on Facebook?

Even with the best copywriting and graphic design, if you show your ad to the wrong people, you’re missing an opportunity to deliver your ad to a well-targeted audience who will convert into paying customers. With boosted posts, Facebook limits your audience targeting options. People you choose via targeting.

How do I reset my Facebook ad?

Reset the amount spent toward an account spending limit

  1. Go to your Payment Settings in Ads Manager.
  2. In the Set Your Account Spending Limit section, click Reset.
  3. Click Reset Amount Spent.

What reset ads manager?

Willem Van Zyl – resetting ads manager can wipe out any drafts that haven’t been published, so be careful! When you do a reset it tends to clear out any buggy issues Facebook is having.

What happens when you reset ads manager in Facebook?

If you are seeing weirdness in the ads manager you might want to reset the Facebook Ads Manager. Keep in mind that doing this will remove any customized settings such as custom columns (we will get to these later).

Why is my custom audience not working?

You’re only targeting demographic data. One of the biggest reasons that custom audiences fail is due to the use of basic demographic data. The typical marketing playbook tells us to create simple buyer personas or customer profiles that describe our typical customers.

How small can a Facebook custom audience be?

The Facebook Custom Audience minimum size is 20 users.

Are Facebook Custom audiences dynamic?

Regardless of the number, whether it increases or decreases, the audience keeps forming and growing, making it a dynamic audience.

Turn Your Failing Ads Around in Under 5 Minutes With These Simple FB Ad Optimization Tweaks

In order to run a good Facebook advertising campaign, there are several moving components. Targeting is, without a doubt, the most crucial of all of them. Even a minor oversight during the setup process may turn an otherwise good advertising campaign into a costly lesson in what not to do. Even if it seems dramatic, you understand how critical it is to get your ad targeting just right. ” Everyone is fixated on the interest targeting choices and the potential of Custom Audiences at the moment.

They seldom discuss conversion optimization and ad delivery optimization, which are both important topics.

There’s an issue with that, though.

Only a tiny portion of your target audience will see them as a result of this feature.

Facebook themselves emphasizes how critical these settings are in their own words.

Continue reading to find out:

  • Learn how to select the most profitable conversion to optimize for. Instructions on how to choose the most appropriate ad delivery optimization settings for each of your ad sets
  • And how to customize the way you’re charged for your advertisements so that you spend less

Instead, you’ll learn how to build up your advertisements so that Facebook performs more of the heavy lifting for you, resulting in greater results while spending less money on advertising.

Optimizing for a Conversion

If you’re running a Website Conversions campaign, you’ll notice the phrase ‘Optimize for a Conversion’ at the top of the page when you go to customize your ad set. You should not assume that just because you have chosen ‘Website Conversions’ as your campaign target that your advertising are optimized to generate the conversions you desire. You must still tell Facebook which conversion event you want to see more of in order to get more of it. Note: I’m going to presume you’ve already put the Facebook pixel on your website and configured conversion tracking.

  • Facebook will display your advertisements to people in your audience who are most likely to execute the precise conversion action you specify when you pick a Conversion Event to optimize for.
  • Every time a visitor completes a conversion event on your website, Facebook records the visitor’s identity as well as the sort of conversion event they performed.
  • Because Facebook is continually learning and refining its algorithm, your advertising will be shown to a larger number of individuals who are also more likely to convert.
  • As you receive more conversions for your chosen event, the effectiveness of your advertisements will improve.
  • if you’ve ever wondered how we manage to expand ad campaigns to $5k a day and beyond, here’s the answer.

As soon as you’ve seasoned your pixel with thousands of conversions, Facebook takes up the majority of the heavy lifting in terms of targeting for your campaigns. To begin with, let’s talk about how to choose which conversion event to optimize for.

How to Select the Conversion Event That Will Get You The Best Results

As an example, consider the following sales funnel, which will help you understand how to determine which conversion event to optimize for:

  1. When someone reads a piece of your content, that person is more likely to subscribe to your email list. At this point, they have completed the ‘Lead’ conversion event
  2. They then click on a link in your email, navigate to your website, and add an item to their shopping basket, completing the ‘Conversion’ event. They have now successfully completed the ‘Add to Cart’ conversion event. They go through the checkout process, completing the conversion event titled ‘Initiate Checkout.’ Last but not least, the individual completes the checkout process and completes the ‘Purchase’ conversion event.

In this procedure, as you can see, there are a total of four separate conversion events that occur. So, which one do you think you should go with? The assumption would be reasonable that you would optimize for the ‘Purchase’ event because it is ultimately what you are aiming for. Remember, it makes no difference how many individuals add an item to their shopping basket if none of them actually buy it. Unfortunately, things aren’t quite so straightforward. Please keep in mind that Facebook requires individuals to complete your conversion events in order to be able to optimize your ad settings for that particular event.

  1. This means that it will be unable to optimize for certain conversions.
  2. Furthermore, more is preferable.
  3. What is the solution?
  4. Consider the following scenario: you receive 50 ‘Add to Cart’ conversions each week, but only 10 ‘Purchase’ conversions per week.
  5. Then, if your sales volume increases, you would design a new ad set that is optimized for the ‘Purchase’ event on your website.
  6. However, if you have additional conversion events that are a little higher in the funnel and receive a large number of conversions (for example, 100-200 each week), you may discover that optimizing for those yields greater results.
  7. It is critical to experiment with many possibilities and determine which one works best for you.

OptimizationDelivery

In this part, you will instruct Facebook on how to send your advertisements. There are seven major delivery optimization methods to choose from:

  • The link takes you to a website
  • Conversions
  • Impressions
  • Each day, a unique reach is achieved. Views of the video
  • Following the Engagement
  • Likes on a page

The good thing is that, as you’ve presumably observed, you don’t have to pick from a long list like this every time you make an advertisement.

The campaign aim you select will affect the list of delivery choices available to you. Suppose you launch a campaign with the goal of generating website clicks. You will be presented with the following options: Take note that you may only select one of the following options:

  • Website visits, impressions, and daily unique reach are all measured.

So, how can you know which one to pick in order to achieve the finest outcomes possible? It all depends on your goals and what you’re attempting to accomplish. As a general rule, I always choose the choice that is the most closely connected with my overall aim, and I would recommend that you do the same. And ‘Website Conversions’ is the goal that is pursued 95 percent of the time by businesses. For a better understanding of why it’s critical to select the appropriate purpose, see how Facebook’s targeting changes as a result of your selection.

  • Assuming that you have already chosen your targeting choices, you may be asking yourself, what does this have to do with targeting?
  • It selects the individuals who will see your advertising depending on the Facebook ad optimization options you have made.
  • Facebook knows which users are most likely to click on an ad, which users are most likely to perform a conversion activity, which users are most likely to engage with an ad, and which users are most likely to do nothing.
  • By selecting ‘Conversions’ from the drop-down menu, Facebook will display your ad to people in your target demographic who are most likely to click on your ad AND proceed to complete the conversion event you specify.
  • As a result, you should select the alternative that is most closely aligned with your overall purpose.
  • Consider the following scenario: If I want individuals to join my email list or purchase my product, my top-level aim is conversions (or sales).
  • Yes, I require clicks, but clicks alone do not provide the results I desire.

As an example, if I chose ‘Link Clicks to Your Website’ while my true aim was conversions, Facebook would display my advertising just people who are likely to click, but not necessarily those who are likely to convert. In this scenario, I’d rather have those who are likely to convert on my side.

ImpressionsDaily Unique Reach

As a consequence, how can you know which to chose in order to achieve the finest results? It all depends on your goals and what you want to accomplish. As a general rule, I always choose the choice that is the most closely connected with my overall aim, and I would recommend that you do the same as well. ‘Website Conversions’ is the goal that is pursued 95 percent of the time. If you want to understand why it is critical to select the correct goal, consider how Facebook’s targeting changes as a result of your choice.

  • Assuming you’ve already chosen your targeting choices, you might be asking yourself, what does this have to do with targeting?
  • According to your Facebook ad optimization options, it cherry-picks the individuals to whom your advertisements are shown.
  • Facebook knows which users are most likely to click on an ad, which users are most likely to perform a conversion activity, which users are most likely to engage with an ad, and which users are most likely to do absolutely nothing.
  • The conversion option allows you to show your ad to people in your target demographic who are most likely to click on your ad AND move on to complete the conversion event you have selected.
  • As a result, you should select the alternative that is most closely aligned with your overall objective.
  • When I want someone to join my email list or purchase a product, for example, I set a conversion rate as my top-level target.
  • Although I require clicks, they alone do not provide the results I seek.
  • If I choose ‘Link Clicks to Your Website’ when my true aim is conversions, Facebook will show my advertisements to people who are more likely to click on them, but not necessarily more inclined to buy.

Impressions

So, how can you know which one to chose in order to achieve the finest outcomes possible? It all depends on what you’re attempting to accomplish. I choose the choice that is most closely connected with my overall aim as a general rule, and I would suggest you to do the same. And ‘Website Conversions’ is the goal that is pursued 95 percent of the time. For a better understanding of why it is critical to select the appropriate aim, see how Facebook’s targeting changes as a result of your selection.

  1. Assuming that you have already chosen your targeting choices, you may be asking yourself: what does this have to do with targeting?
  2. It selects the individuals who will see your advertising based on your Facebook ad optimization preferences.
  3. Facebook understands who is most likely to click on an ad, who is most likely to perform a conversion activity, who is most likely to engage with an ad, and who is most likely to do nothing when they see an ad.
  4. By selecting ‘Conversions’ from the drop-down menu, Facebook will show your ad to people in your target demographic who are most likely to click on your ad AND proceed to complete the conversion event you specify.
  5. Therefore, you should select the one that is most closely connected with your overall purpose.
  6. Consider the following scenario: If I want individuals to join my email list or buy my product, my top-level aim is conversions.
  7. Yes, I require clicks, but clicks alone are not what I seek.

Instead of showing my advertising to those who are most likely to click on them, Facebook would display my ads to people who are most likely to convert. In this scenario, I’d rather have folks who are more inclined to convert.

Daily Unique Reach (DUR)

When you optimize your Facebook advertising for Daily Unique Reach, Facebook will display your ad to as many distinct individuals in your target demographic as possible, but just once per day, according to Facebook. In this way, you may reach as many people as possible within your target group without overloading them with a barrage of advertisements. For tiny re-targeting audiences, Daily Unique Reach is a smart alternative if you want to ensure that the greatest number of individuals see your advertisements as feasible.

I also want them to be present in person.

I just want to ensure that as many of those webinar registrants as possible receive my reminder advertisements.

DUR is the ideal optimization choice in this situation since it lets me to ensure that as many individuals as possible view my advertisements without overloading them.

Conversion Window

In terms of the Facebook ad platform, conversion window is a very recent feature. To make a decision, you must consider how you anticipate your leads and customers to act and base your decision on that behavior expectation. To determine which conversion window is most appropriate for you, ask yourself the following question: When should I anticipate a lead to finish the conversion activity I’ve set for them? As an example, consider the following procedure:

  1. A person sees an advertisement and decides to click on it. These individuals are routed to your landing page / registration page. When they see your signup form, they promptly fill it out and become a lead.
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Then you would want to select the ‘1 Day Click’ option from the drop-down menu. This is due to the fact that you anticipate individuals to convert (complete your signup form) within one day of clicking on your advertisement. The majority of the time, if you are utilizing advertisements to promote an alead magnet or a webinar, you will want a click conversion window of one day. It is quite improbable that someone will click on an ad, read your signup page, then leave and return 5 days later to complete the signup process.

Are you unsure if you should go with a 7-day click or a 28-day click option?

The following is an example of the process from seeing a Facebook ad to actually making a purchase:

  1. Someone is using their mobile device when they notice an advertisement for a product
  2. However, they do not want to take out their payment card and finish the checkout process while waiting for the train to take them to work
  3. They are satisfied with the merchandise. As a result, they place the item in their shopping basket with the intention of returning to it later
  4. Three days later, it is the weekend. They’re relaxing at home when they suddenly recall that they intended to acquire the thing in the first place. In order to complete the checkout procedure, they open up their computer and return to the website.

In this particular instance, the buy conversion occurred three days after clicking on the advertisement. If you’re in e-commerce and this sounds like it may be a regular case in your company, a conversion window of 7 or 28 days may be the most appropriate choice for you. In the bulk of the testing I’ve conducted for myself and my clients, I’ve discovered that the ‘1-day click’ is the most successful conversion window.

However, the majority of these organizations fall under the first category and are not e-commerce enterprises. Having said that, this is a new feature, and I anticipate that it will improve as Facebook accumulates more data and the algorithm becomes more refined.

When You Get Charged (What do you actually pay for?)

Have you ever wondered how Facebook determines how much to charge you for your advertisements? It all depends on how you put things up, to be honest. In most circumstances, you’ll be charged depending on one of two factors: The options accessible to you will also differ based on your campaign’s goal. When it comes to page likes, for example, you may opt to be charged either per page like or per 1000 impressions depending on your campaign target. No matter which option you select, Facebook will only charge you when the event takes place (e.g.

As a result, if you want to optimize your advertising for link clicks but are charged on a CPM basis (per 1000 impressions), Facebook will display your advertisements in front of individuals who are likely to click on them and charge you every time 1000 people view them.

When it comes to default settings, Facebook has really done a fairly decent job of ensuring that you receive good outcomes in the majority of circumstances.

Concentrate on getting the other things correct that we’ve addressed here before concentrating on what you’ll have to do when you are charged.

Summary

There’s a lot more to Facebook ad targeting than merely choosing the most appropriate target population for your campaign. A significant amount of the optimization that will significantly enhance your results is conducted by Facebook in the background. As a result, you want to make certain that you’re providing Facebook the greatest opportunity to optimize your ad settings for you. To accomplish this, you must ensure that your optimization settings are correct. That is to say:

  • Choosing the most appropriate target demographic for your Facebook ad is only the beginning. A significant amount of the tuning that will significantly enhance your results is done behind the scenes by Facebook. It goes without saying that you want to make sure Facebook has the best opportunity of optimizing your ad settings for you. Getting your optimization settings just right is essential to doing this. So, for example,
  • By optimizing your ad delivery, you can assist Facebook in displaying your advertising to the part of your audience most likely to take the required action.
  • Choosing a conversion window that is appropriate for your sales funnel, rather to simply picking one that is appropriate for someone else

It is important to choose a conversion window that is appropriate for your sales funnel, rather than simply choosing one that is appropriate for someone else.

Why Are My Facebook Ads Not Getting Any Reach In 2021?

You’ve put in many hours into researching, setting up, and improving your Facebook advertising campaigns. You’re all prepared to go, and as soon as you press the button, nothing occurs. Your Facebook advertising aren’t reaching as many people as you’d anticipated, and it appears that all of your efforts have been in vain. But all is not lost! There is still hope! You’ve come to the right place if you’ve been wondering, “Why are my Facebook ads not gaining any reach?” This post is for you. We understand how discouraging it may be to invest time and money in Facebook advertisements only to receive a return on your investment that is less than satisfactory.

The common reasons why your Facebook Ads aren’t working will be discussed, as well as what you can do to fix the problem if it happens again.

As it turns out, there are a variety of reasons why your Facebook advertisements aren’t generating any traction. Here are some of the most common. These will be discussed in detail today, as well as what you may do to remedy the situation.

Why Are My Facebook Ads Not Reaching Anyone?

Some of the most common reasons why your Facebook ads are not being seen. It’s probable that one (or a combination of) of the following five factors is to blame if your Facebook advertisements aren’t reaching their intended audience.

  1. Your advertising budget is far too little
  2. Your target audience is far too narrow. You didn’t hit the mark with your intended audience. Audiences that overlap each other
  3. A low level of significance

As you can see, a large part of the success of your advertisement is determined by your target demographic. However, there is a great deal that goes into creating a good Facebook advertising strategy. In the meanwhile, if you’re wondering “why isn’t my Facebook boosted post reaching anybody,” read on. In any case, this may assist you in identifying the problem, but we are mostly concerned with the Business Manager side of things. (While we’re on the subject of Facebook campaigns, have a look at this postnext to find out what goes into creating a great Facebook marketing campaign.) Continue reading for answers to each of these issues so that you may achieve your optimization objective while also expanding your reach!

Your Facebook Ads budget is too low

Businesses are doing everything they can to reduce costs now, more than ever, to remain competitive. That also implies that many of them are reducing their advertising expenditures. To tell the truth, you can accomplish a great deal with Facebook advertisements even if you have a limited budget. However, if you set your target too low, you may find that you are not achieving the reach you desire. (By the way, in this blog article, we cover how to make the most of a restricted marketing budget at COVID-19).

The budget will be primarily determined by the kind of bidding (automated or manual) and the time frame that you select (daily or lifetime).

Automatic bidding

If you choose for automated bidding, the daily budget starts at $1.00 USD and goes up from there. Your cost per click (CPC) bid must be at least twice as high as your maximum bid. Let’s imagine you have a $2.00 cost per click. This indicates that your daily spending budget must be at least $4.00 each day.

Manual bidding

Let’s imagine you decide to use a manual bidding ad configuration in your campaign. The minimum daily budget is $1.00 USD, and it must be at least five times your cost per click (CPC) offer in order to be considered successful. As a result, if your cost per click is $5.00, your daily budget must be at least $25.00. Important to remember is that your minimal daily budget is distinct from your account spending limit. Your account spending limit refers to the total amount of money that you may spend on your whole advertising account.

It is impossible to achieve the reach and engagement rates you desire if your automated bidding or manual bidding budgets are set too low or too high.

So, what steps can you do to correct the situation?

Continue to experiment with minor increments if you feel more comfortable doing so.

Your potential reach may rise progressively as your budget increases, which is something to consider. As you begin to achieve the outcomes you desire, you will feel more confident in increasing the amount of money you spend on your advertisements.

Bonus Info

Our sponsored advertisements at Blue Water Marketing are comprised of a variety of things. In general, we prefer to develop a full-funnel plan that includes landing pages, creative assets, and administration of the campaign. For our local clientele, we begin with a monthly fee of $2,500. If you are interested in running Facebook ads or if you are interested in working with one of our national accounts, we ask a minimum ad spend of $5,000 per month, which will be scaled up as more favorable results are produced.

Audience size

In our sponsored advertisements at Blue Water Marketing, there are several components. We like to develop a comprehensive marketing plan that includes landing pages, creative materials, and maintenance. Initially, we charge $2,500 per month for our local customers. We demand a minimum of $5,000/month in Facebook ad expenditure for our national accounts, and we will increase this amount as more favorable results are produced.

Determining your target audience

You might have the most engaging and clickable Facebook advertisements in the world, but if they aren’t being exposed to your target demographic, you will never see the results you desire. Knowing your target demographic like the back of your hand is vital for any type of digital marketing campaign, including Facebook advertising. (In this blog article, we also highlight five important Facebook advertising strategies.) Knowing the age, spending habits, geographic location, and other interests of your target audience allows you to simply target your advertisements to the individuals who are most likely to be interested in what you’re offering them.

  1. It is advisable to create unique audiences depending on the sorts of customers that generate the most profit for your organization in order to get the most out of your ads.
  2. Putting oneself in the shoes of your target consumer is an important step in this process.
  3. In this comprehensive guide, CoSchedule provides a wealth of information on identifying and reaching your target audience.
  4. More information on what goes into this report may be found here.

Overlapping audiences

Recall how we stated that you’ll most likely have more than one specialized audience to target? It is possible that your deliverability may be significantly reduced if you are targeting the same audience with many adverts. Not to mention the fact that it will increase your prices! Facebook provides a fantastic tool that can assist you in resolving this issue. A technique called Audience Overlap can assist you in determining which of your audiences contains the same individuals. Saving audiences, custom audiences, and lookalike audiences are the only types of audiences that may be used.

Following that, pick “audience overlap” from the actions drop-down menu. Whichever audience you choose initially will be compared to the other audiences you choose and will show you if there is any overlap.

How to exclude similar audiences

An other method of removing comparable audience segments when you’re targeting two distinct audiences with two distinct ad sets is to exclude them from one another. To accomplish this, you will navigate to that specific audience and pick your interests. Following that, you may utilize the exclude option to exclude the other audience members who have expressed an interest in that topic.

Your Facebook Ads Relevance Score

Finally, if your Facebook advertisements aren’t providing results, it’s critical to examine your relevance score to see why. This aspect is sometimes disregarded when it comes to Facebook marketing, but it is far too crucial to ignore. Before we dive into the specifics of how Facebook Ads relevance ratings are computed, let’s take a moment to discuss why they are important to begin with. In order for marketers to benefit from a better relevance score, there are three main factors to consider:

  • In the end, if your Facebook advertisements aren’t converting, it’s critical to check your relevance score. When it comes to Facebook marketing, this function is sometimes disregarded, yet it’s much too vital not to mention. We should first discuss why relevance ratings in Facebook Ads are important before we get into how they are generated. Facebook Ads relevance scores are determined in the following ways: There are three major benefits that advertisers will receive from a better relevance score:

Finally, if your Facebook advertisements aren’t providing results, it’s critical to examine your relevance score. This aspect is sometimes disregarded when it comes to Facebook marketing, but it is far too vital to miss. Before we go into the specifics of how Facebook Ads relevance ratings are computed, let’s take a moment to discuss why they are important in the first place. Advertisers will benefit from a better relevance score in three important ways:

Before We Go

However, there is one very crucial condition that we must address before concluding this discussion. That is, there is a significant difference between your Facebook Ads failing to reach anyone and your Facebook Ads failing to provide results. In truth, your Facebook advertisements may be very visible, yet they may not be receiving any hits. This is important to highlight since many individuals come to us complaining that their Facebook ads aren’t reaching their target audience when, in truth, they aren’t receiving any results at all.

  • Maybe you’re targeting irrelevant audiences that aren’t inclined to engage with your advertisements, and this is the reason why.
  • Alternatively, it’s possible that your relevancy isn’t the problem, but rather that your ad text and creativity aren’t performing well.
  • You may experiment with several versions of the same advertisement to discover which one works better.
  • Based on whether one has more momentum, you may gain useful insight about the route you should go with your ad creative in the following steps:

Facebook Ads Not Reaching Anyone? We Can Help!

We can assist you if you want to build your business while also improving your Facebook advertisements. You may be experiencing difficulties contacting potential customers on Facebook, or you may just want the time-consuming process of maintaining Facebook ads taken off your hands.

We can assist you in either of these situations. We want to increase visitors to your website that will result in sales or lead generation, which is why we work with a Facebook advertising firm in Stuart, FL. We achieve this in a variety of ways, including:

  1. The following objectives are achieved by Facebook advertising: increasing click-through rates from Facebook ads
  2. Improving the relevancy of Facebook ads
  3. Increasing overall brand recognition.

We have a great deal of expertise working with a diverse variety of customers across a wide range of sectors and industries that are using paid advertising to promote their businesses. Our staff assists your company in increasing interaction, generating leads, increasing sales, increasing app installations, and achieving any other goal that Facebook can provide. We use sophisticated Facebook strategies for our clients, including the ones highlighted in this piece, such as A/B split testing, lookalike audiences, strategically boosting Facebook posts, and conversion optimization, among others.

10 Creative (and Sneaky) Ways To Use Facebook Custom Audiences

Are you looking for innovative new strategies to increase your Facebook advertising success? Here are some fresh suggestions on how you may utilize Facebook’sCustomer Audience tool to optimize your ad targeting and get more bang for your marketing dollars. The Custom Audiences feature on Facebook is a powerful new tool that allows you to construct lists of individuals you want to target with Facebook advertising based on a list of email addresses, unique Facebook IDs, or phone numbers. If you haven’t tried it yet, you should.

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Some of these suggestions may be in violation of the terms of service for utilizing Custom Audiences, so proceed with caution.

(I’m just throwing it out there.) I utilize Custom Audiences for my consulting clients since they are one of the most effective targeting approaches available.

1) Target Journalists and Bloggers

Begin by compiling a list of all of the notable journalists and bloggers that you intend to approach for interviews. Then go to each of these people’s individual Facebook accounts to see what they’re up to (you can pay somebody atFiverr.comto do this work for you). Following the collection of all of their Facebook profile URLs, you may obtain their Facebook ID numbers by visiting. Alternatively, you may get anyone’s ID by appending the term “graph” to their profile URL, like in this example. Once you’ve compiled a list of all of these IDs, you’ll be able to target all of the influencers in your marketing efforts.

2) Target Employees of a Specific Company or Organization.

Trying to increase your B2B lead generation? Make a list of the emails, phone numbers, and Facebook IDs of the people you wish to do business with (yes, I am aware that this is against Facebook’s terms and conditions).

However, this is just hypothetical). On a company’s website, you may frequently find email addresses and phone numbers. Put this information into a new custom audience and bombard them with advertisements that direct them to a particular landing page.

3) Retargeting

Customers who visited certain pages on your website (provided they were signed in to your site and you have their email addresses) can be identified and targeted with advertisements for the items they viewed if they work for a larger organization with the necessary resources. This strategy may also be used to target visitors who have abandoned their shopping carts on your website. Retargeting can also be accomplished using the Facebook Exchange. As far as I can tell, this strategy is completely acceptable.

4) Target Existing Customers To Get Them To Be Facebook Fans

In general, I don’t encourage this strategy for small businesses because you should most likely be utilizing Facebook to increase your email list rather than Twitter (not the other way around). For those who believe that this is a good approach for them, they can quickly upload their email subscriber list into a custom audience on Facebook, where they can then target their subscribers with Facebook advertising.

5) Exclude Your Current Customer and/or Subscribers

Custom audiences can also be used to exclude certain persons from viewing your advertisements. You may upload your current mailing list and use it as a negative list in order to avoid wasting money advertising to individuals who are already on your mailing list, for example, if you are doing an email lead generation campaign. I use this strategy for every lead gen campaign that I conduct for my clients, and it is one of the first things that I do.

Need Help With Your Facebook Ads?

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6) Target Prospects Who Never Open Your Emails

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7) Target Audiences With The Same First Name

I haven’t tested this one yet, but it seems extremely nice, and if you have a large enough email list, you should be able to get it to comply with Facebook’s requirements. The way it works is as follows. To begin, divide your email list into little sub-lists of persons who all have the same initial name as you do (you probably only want to do this with people who have popular first names). Then you may establish tiny Facebook audiences of people who all have the same name, which you can use to advertise to them.

Can you image the click-through rate you would receive on such an ad?

In accordance with Facebook’s policies, it is now prohibited to target people based on their first names.

8) Target Your LinkedIn Connections

Most people are unaware that you can download a list of all of your LinkedIn contacts, as well as their email addresses, from your profile page’s downloads section.

With the help of this list, you can target your Facebook advertising to a certain group of people. This is a terrific, non-intrusive technique to direct your LinkedIn contacts to your website or to help you expand your email subscriber base.

9) Target Your Top Customers

If your firm or organization has a limited number of brand evangelists or brand ambassadors (hopefully not just your mother), it is important to keep track of these individuals and to provide excellent customer service to these individuals. These are the individuals who are most likely to share your material with their friends, so helping to spread the word about your brand. Once you’ve determined who your brand ambassadors are, it may be a good idea to develop targeted advertising campaigns to ensure that these individuals are exposed to all of your greatest content.

10) Buy An Email List

Yes, this is absolutely in violation of Facebook’s terms and conditions. But I wanted to put this notion out there and let you decide for yourselves whether or not you wanted to take a chance on it. Normally, I would never recommend purchasing a mailing list and sending unsolicited emails to the recipients. In the case of Facebook advertisements, on the other hand, your target audience will not be aware of how they are being targeted. As a result, as long as your advertisements are relevant to their interests, there is no reason for anyone to object.

One Extra Idea For Non-Profits…

All right, so this clearly violates the Facebook terms of service. But I wanted to put this notion out there and let you decide for yourself whether or not you wanted to take a chance on it if you were interested. As a rule, I would never recommend purchasing a mailing list and sending unsolicited emails to the subscribers. When using Facebook advertisements, on the other hand, your target audience will not be aware of the method by which they are being targeted. No one should be able to complain as long as your advertisements are appropriate to their interests.

Bonus Tip:

Use RapLeaf.com to segment your email list so that it can be used in tiny custom audiences for more focused Facebook ad campaigns. If you have a large email list, consider utilizing RapLeaf.com to segment your list so that it can be used in smaller custom audiences for more targeted Facebook ad campaigns. RapLeaf can provide you with a wide range of information on your customers, including their house ownership status, baby product purchases, high-end brand purchases, trip plans, and much more.

Here’s What To Do Next…

Use RapLeaf.com to segment your email list so that you can use it in tiny custom audiences for more focused Facebook ad campaigns. If you have a large email list, consider utilizing RapLeaf.com to segment your list so that you can use it in more targeted Facebook ad campaigns. It is possible to obtain a wide range of information on your subscribers using RapLeaf.

This includes information about their house ownership status, baby product purchasers, high-end brand purchasers, travelers, and many other characteristics. When trying to micro target your Facebook advertising at specialized audiences, this information may be really beneficial.

Zammo Digital was founded by Aaron, who is the company’s CEO and founder. To date, he has handled more than $5 million in Facebook advertising and produced more than 1 million leads and new user signups for a variety of customers such as Invision, DigitalOcean, Ebay, Treehouse, and Webydo, to name a few. Aaron Zakowski’s most recent blog entries (See all of them)

The Problems with Facebook Ads Optimization

Facebook’s ad optimization is one example. The way you optimize your Facebook ad has an influence on who sees it. Facebook will show your ad to those who are most likely to take the action you want them to take. Systems are quite effective. They have an absurd amount of data at their disposal that they can utilize to ensure that your advertisement is seen by the appropriate individuals who are most likely to take action. However, despite its immense strength, it has several inherent flaws. This does not imply that Facebook ad optimization is inherently harmful.

In this piece, we’ll go over how Facebook advertising optimization works, as well as the scenarios that might cause issues and the steps you can take to avoid or minimize them.

How Facebook Ads Optimization Works

It’s critical that you understand how Facebook ad optimization works in order to succeed. Once you have a basic understanding of how optimization works, you will be able to anticipate future problems. While you create an initial “pool” audience in the ad set, you need also create a target audience. An ad set is a collection of Facebook advertisements that are used to establish parameters such as targeting, scheduling, optimization, and placement. Facebook understands that some of the individuals in your target demographic are more likely than others to do the desired action.

  1. The “desired action” is the most important factor.
  2. All of these audiences and characteristics are distinct from one another.
  3. According to Facebook: In your ad set, choose the event for which you wish to optimize your ads.
  4. Take, for example, if you decide to optimize for link clicks on your website.
  5. We’ll show your ad to the individuals who are most likely to click on your link based on this data.

The number of persons in your pool fluctuates based on the outcome of your optimization event. This is quite crucial. Theoretically, if you optimize appropriately, you will achieve more desired activities while saving money on waste.

Facebook Doesn’t Care About Quality

Consider the possibility that Facebook’s automated algorithms may be deceived. In the majority of cases, Facebook seems unconcerned with the quality of the activity. They are simply concerned with obtaining the greatest number of desired activities at the lowest possible expense. Some people have a proclivity towards clicking. Some people leave comments and have a strong interest in the subject matter. Videos may take longer to load in a person’s news feed than other types of content. Take a peek at how many people are responding to your adverts.

  • Do you receive complaints from consumers who are annoyed by your advertisements appearing in their news feed?
  • What’s more, guess what?
  • If you optimize for engagement, these are the kind of people who are most likely to be included in the pool of people who are most desired to contact.
  • Some individuals choose to click on advertisements.
  • Some people have slow internet connections, and the page will not load for them.
  • In Google Analytics, have a look at the quality of the visits resulting from your adverts.
  • Do they quickly give up and leave?

If you want to increase the number of link clicks or landing page views, you should optimize for both.

Facebook will include these individuals in your pool of prospective prospects.

Why?

That’s exactly what you’ve got!

But… You are concerned about the quality of your work.

Quality Matters

Consider the possibility that Facebook’s automated algorithms may be deceived by malicious content. Facebook is unconcerned with the quality of the majority of acts. Only one thing matters to them: achieving the greatest number of desired activities at the lowest possible cost. Clicking is something that some individuals do a lot of. Others make comments that they find very interesting and worth their time. It’s possible that videos will take longer to load in a person’s news feed than others.

  • Does it happen to you that you get furious responses?
  • Get a lot of spam or comments that aren’t really worth reading?
  • It’s all about participation!
  • Given that engagement is what you requested, Facebook will consider this interaction to be a success.
  • People have been known to accidentally click them.
  • False accounts and bots that click on items to make them look authentic are also prevalent.
  • On average, how much time do they spend on your site?
  • Every one of these clicks and visits is treated the same by Facebook.
  • If someone visits your destination URL after clicking on one of your adverts, this is referred to as a landing page view, and Facebook will include them in your pool of possible customers as a result of their visit.

Then Facebook will mark your ad as successful since they will have clicked on it. Why? Because you specified that you wanted link clicks or landing page views on your Facebook profile. Isn’t that the situation? Success! But… Quality is important to you.

Broad Targeting and Optimization

Consider the possibility that Facebook’s automated algorithms may be deceived. In the majority of cases, Facebook does not care about the quality of the activity. They are just concerned with obtaining the greatest number of required activities at the lowest possible price. Some people have a proclivity to click. Some people leave comments and express a strong preference for the piece. Videos may cause greater stuttering in a person’s news feed than other types of content. Take a peek at how well your advertising are doing.

  1. Do you get any complaints from consumers who are annoyed by your advertisements appearing in their news feed?
  2. What do you think?
  3. If you optimize for engagement, these are the kind of people who are most likely to be included in the pool of people who are desired to reach.
  4. Some individuals respond to advertisements by clicking on them.
  5. Some people have slow internet connections, and the page does not load properly.
  6. In Google Analytics, have a look at the quality of the visits resulting from your advertisements.
  7. Do they give up right away?

It doesn’t matter if you optimize for link clicks or landing page views.

Facebook will include these individuals in your pool of possible targets.

Why?

That’s exactly what you got!

But… You are concerned with the highest level of quality.

Country Targeting

Consider the possibility that Facebook’s automated algorithms may be duped. When it comes to the majority of acts, Facebook isn’t concerned about quality. They are simply concerned with obtaining the greatest number of these desired acts at the lowest possible cost. Some people click a lot more than others. Some people leave comments and express a strong interest in the work. Videos may take longer to load in a person’s news feed than other types of media. Take a look at the amount of engagement on your adverts.

  1. Do you receive folks who are upset about seeing your advertisements in their news feed?
  2. So, guess what?
  3. If you optimize for engagement, they are people who are likely to be included in the pool of people who are desired to reach.
  4. Some people are drawn to advertisements.
  5. Some people have slow internet connections, and the page will not load.
  6. In Google Analytics, take a look at the quality of the visits that came from your adverts.
  7. Do they quickly give up?
  8. In the case of optimizing for link clicks or landing page views, In Facebook advertisements, a landing page view reflects the number of times someone visit your destination URL after clicking on a link in your ad.

And when they do, Facebook will consider your ad to have been effective. Why? Because you specified on Facebook that you wanted link clicks or landing page visits. That’s what you’ve got! Success! But… You are concerned about the quality of the product.

Placements

With the exception of Audience Network, there is just one placement that I have significant unfavorable thoughts about. If you’re not aware with this term, it refers to the applications and websites that monetise themselves through the use of Facebook advertisements. I’ve discovered that Audience Network is a significant source of unintentional clicks and perhaps click fraud (my account has been refunded several times due to Audience Network click fraud). If you’ve ever been using an app and accidentally clicked on an ad that appeared unexpectedly, you’ll understand how unintentional clicks might occur.

  • You should retain a placement if it is optimizing for purchase conversions and you are receiving sales from that location.
  • When it comes to optimizing for link clicks, landing page visits, and engagement, I’ve seen a few issues.
  • In the event that you ever execute a traffic campaign and observe results that appear too good to be true, it is possible that they are genuine.
  • You specifically requested clicks.
  • Suddenly, you find yourself spending a significant portion of your money.
  • More clicks will result as a result of the positioning.
  • You should investigate whether the majority of your budget has been transferred to Audience Network.
  • Afterwards, under Google Analytics, look at the overall quality of the traffic.
See also:  How To Create An Irresistible Pitch Deck For Investors? (The answer is found)

Impact to Custom Audiences

In addition to providing erroneous ad results, failing to address the fundamental issues connected with Facebook advertisements optimization might result in a diluting of your specific audiences. If you run traffic advertising that deliver low-quality traffic indiscriminately, you will begin to establish low-quality website custom audiences as a result of your actions. If you fail to address the challenges associated with low-quality engagement, you will be forced to create unique audiences comprised of people who have low-quality page activity.

However, if you are not careful, you may end up reducing their efficacy.

Traffic Alternatives

There is a solution to the challenges associated with traffic optimization. What we want is high-quality traffic, which is what we have. We are looking for users who spend a significant amount of time on our website or who read the full content. We want to avoid accidental clicks and rapid departures from the application. Custom pixel events are the solution to this problem. In order to track particular activities on your website, you must employ pixels events.

These events may be used for reporting, targeting, and optimization purposes. as well as conversion rate optimization Using custom pixel events, I’ve been able to track two separate types of quality traffic (for which I’ve written a blog article on how to set them up):

  • Create Facebook Pixel Events for Time Spent
  • Create Facebook Pixel Events for Scroll Depth
  • Create Facebook Pixel Events for Time Spent

Instead of running a Traffic campaign that optimizes for link clicks or landing page views, I design a Conversions campaign that optimizes for conversions and runs it alongside the Traffic campaign (with a Quality Traffic Custom Event as the conversion event). The goal is to ensure that Facebook gauges success by optimizing for and receiving more visits from high-quality traffic sources. As a result, the cost per clickFacebook reports on CPC (All) and CPC (Single Ad) has increased (Link Click).

The amount of traffic I create will almost probably increase, but it will be higher quality traffic.

Your Turn

If you have taken away anything from this piece, it is that you now have a better understanding of how Facebook advertisements optimization works, the possible difficulties it may cause, and how to prevent those concerns. Do you have any questions? Please share your thoughts in the comments section below!

Facebook Audience Size NOT AVAILABLE (-1). Find WHY

(April 27, 2019): It appears that Facebook has discovered a solution to the problem, and viewership figures are now once again available on the social network. UPDATE 2: ThisMarketing Landarticle contains some intriguing information regarding the underlying source of the issue. Northeastern University researchers discovered an exploit that allowed them to infer attributes of an individual included in an uploaded Custom Audience list of emails, addresses, or other personally identifiable information (PII) by utilizing the estimated reach reporting available in the advertising interface: “It turns out that there is a threshold for rounding in those estimations.” An advertiser might possibly submit a list of emails that are exactly on the rounding threshold, for example, and then add one email (or “victim”) to the list once the rounding threshold has been determined.

If the reach estimates change as a result of the selection of a targeted characteristic, the advertiser can conclude that the individual in question possesses that attribute.

If you’ve lately utilized your Facebook Ads account, you may have discovered some really unusual things that you didn’t expect.

Cookies are required to see the embedded videos.” data-cs-src=” width=”853″ height=”480″ frameborder=”0″ data-cs-src=” width=”853″ height=”480″ frameborder=”0″ data-cs-src=” width=”853″ height=”480″ frameborder=”0″ The problem appears to have started on December 22nd, and Facebook is still looking for a solution as of the time this post is written.

allowfullscreen=”allowfullscreen”>According to the report, the problem began on December 22nd, and Facebook is still seeking for a good repair. The information we have thus far comes from conversations we have had with Facebook Support.

Estimate for your audiences are unavailable

Occasionally, when you create an ad targeting one of your existing Custom Audiences, you may receive an error message stating that no estimates are available.

Custom Audiences Size Not Available or -1

It is likely that you will no longer be able to view the size of the audience, regardless of whether or not they are ready.

When this happens

This can have an impact on a variety of different sorts of audiences:

  • Both a website and a mobile application If you are using advanced matching, you may create custom audiences. Created audiences based on information from a customer file
  • Conversions performed in the absence of an internet connection Audiences that are tailored to your needs

Creating Custom Audiences on a website or mobile app that do not involve consumer data and engagement There are no changes to Custom Audiences as a result of this upgrade.

What happens with your ads?

Everything will continue to function normally, and the distribution of advertisements as well as reporting will be impacted by this change. The ability to create Custom Audiences, as well as advertising that target any form of Custom Audience, will remain available to you on Facebook. The only thing that is lacking is an estimate of the reach.

What if you’re a PixelYourSite user?

Using PixelYourSite Pro, there is a good probability that you may be impacted by the flaw described in this article. It is conceivable that your Custom Audiences will display size “Not available” for the time being even if we are sending Advanced Matching data every time we are able (for signed in users, or for the Purchase event, following a transaction), as long as we are sending it. There’s no need to be concerned because everything else is working well.

When will be fixed?

Using PixelYourSite Pro increases the likelihood of being impacted by this problem. It is conceivable that your Custom Audiences will display size “Not available” for the time being even if we are sending Advanced Matching data every time we are able (for signed in users, or for the Purchase event, following a transaction), as long as we are sending data. Fortunately, everything else continues to function normally.

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  1. Hello there, Christian. Is there any new information from Facebook about this error message? I’ve spoken with three separate customer service representatives, each of whom has dismissed my concerns by stating that they have ‘escalated my inquiry to the proper team’. Until this is resolved, I am not confident in starting any new campaigns
  2. Thus, if you hear anything, please let us know.
  1. Nothing more than that: new and existing campaigns are both running smoothly, and there are no faults to be found at all. We’ll simply have to wait and see when they get around to fixing it.

Hello, Christian, and thank you for your assistance. I’m new to PixelYourSite, having only installed it on the 23rd or 24th of December. As a result, I built new pixels to use with PYS in my Business Manager, so deleting the primary pixel that I had previously. I was surprised to discover that my audience figures were marked as “Unavailable.” Until I saw this post, I assumed that the “unavailable” status was caused by an erroneous configuration in PYS. However, it appears to have come at an inconvenient time.

  1. In rare cases, the “unavailable” audience numbers have a value of “-1,” which indicates that the audience is not available.
  2. So it appears that the problem is due to the removal of specific sorts of targeting from their API, among other things.
  3. Do you believe the “-1” audience count or the “Advertising Principles” warning is more important?
  4. I went ahead and put the advertisements through, and I should know shortly whether or not they are showing up in my portions.

Hello Christian, I was wondering if this issue has been resolved by Facebook. I am still afraid that something is wrong with my setup, and that this is the reason why I am unable to view the audience size.

  1. Thanks for your assistance, Christian. It was the 23rd or 24th of December when I first installed PixelYourSite. As a result, I built additional pixels to use with PYS in my Business Manager, so deleting the primary pixel that I was using. I was shocked to see that my audience figures were marked as “Unavailable.” Before reading this post, I assumed that the “unavailable” status was caused by an erroneous PYS configuration. Nonetheless, the timing now appears to be ill-advised Yet there is one oddity that I’ve observed. There are several instances where these “unavailable” audience figures have a value of “-1.” And, after reading your blog, I attempted to use them with Adespresso tonight and received the following error message. (“Facebook restrictions based on Advertising Principles prevent us from providing a reach estimate for your targeting setup.”) Following a link, I arrived to The removal of some forms of targeting from their API, for example, appears to be the source of the issue. Any of the events I’ve just described have occurred in your life, as well? Do you believe the “-1” audience count or the “Advertising Principles” warning is more significant? As a result, the statement seemed unusual because my targeting consisted just of pixeled website traffic with no extra specific setups. The advertisements were still approved, and I will find out shortly whether or not they are being seen to my target audiences. Would you please tell me whether this has been resolved by Facebook? Thanks! The fact that I am unable to view the audience size continues to worry me, and it appears that something is amiss with my setup.

This, I believe, is impeding our capacity to make informed decisions about how to market. Do you have any updates or suggestions? Has Facebook provided you with any further information? This problem has been going on for more than a month at this point. We find it incredible how an organization with a multibillion-dollar market capitalization like Facebook can’t figure out how to improve its own product. Advertising is something I will not do if I do not know who I am marketing to or what audience I am selling to.

  1. Thank you for taking the time to write on this subject.
  2. Seeing a -1 audience size again and over again resulted in an avalanche of work for me as I tried to figure out what was wrong.
  3. I think it was just bad timing.
  4. I really appreciate it.
  5. I agree with this.
  6. Once again, thank you so much.
  7. When I changed the targeting audience’s age range, the anticipated audience size displayed on the screen.
  8. In certain cases, I just modify the age by a tiny number of years.
  9. Bro… I was convinced I was losing my mind.
  10. I hope this is resolved as soon as possible!
  11. Is there a field that prevents this from displaying the number of people in the audience?
  1. There isn’t any such thing. As far as I’m aware, it doesn’t matter whether file format you choose
  2. You’ll encounter the problem.

I’m having the same problem, but it’s made worse by the fact that I was trying to create a lookalike crowd based on this unique audience as well. “(2654) Source Crowd too small: Please pick a target group with a minimum of 100 persons in the same nation,” says the error notice when I try to construct the lookalike audience. (This is a translation from the German into the English language.) I’m desperate to build this lookalike audience, but it’s not going to be doable. Is there anything you can think of that I could try?

  1. In actuality, I believe that your Custom Audience is still somewhat undersized. According to my observations, lookalikes are not affected by the problem
  2. However,

I’d want to use the custom audience function of the merchant management platform to create a crowd for golf equipment sales using the custom audience function. Why am I unable to utilize the platform’s audience analysis capability to crawl the site? Websites with a lot of traffic, such as periodicals, have much too little visitors to their pages. My 2654 problem is also appearing when I try to create a lookalike from my pixels of everyone who has visited all three of my websites.

Since the pixel was put, around 8 thousand visits have been made to each of the three websites. It’s hard for me to think that I don’t have a large enough audience to build a look a like.uggghh!

I’m getting grossly incorrect viewership numbers, which I know are completely erroneous. They all state that there are 20 persons available as of April 9th in New Zealand. Is there anyone who knows if the initial problem was ever resolved? Are there any other people who are experiencing this? Hello, When the required audience size is not accessible, I am unable to construct a look-alike crowd; do you have any insight into why this is happening? Thanks

  1. Your custom audience is most likely not huge enough when you start off

I sincerely hope that whenever this problem is resolved, the problem will be corrected retroactively. The worst that may happen is that all of the data acquired by the pixel during this time period is rendered worthless, and we are forced to start the data collection process again from the beginning. Hello, my name is Alfonso. Do you believe we can still utilize the custom audience, despite the fact that the audience size is still shown as unavailable? Have you given it a shot? It is still delivering correct results.?

  1. What are your thoughts?
  2. I had never previously encountered this difficulty.
  3. Someone advised that I experiment with the targeting, which I did, changing my target age to begin at 25 and ending at 24, and the audience size suddenly appeared for the first time in over an hour of trying to figure out what was wrong.
  4. I hope this is of use to someone reading this, but I get the idea that you will have to keep fiddling with the targeting settings in order to get the problem to go away:)
  1. Strange to hear that, and I’m wondering if you didn’t happen to come upon some type of antiquated cache or something of those lines. As far as I am aware, Facebook does not intend to reinstate CA sizes in this particular circumstance.

Experiment with different targeting options (particularly the age range), it worked for me! Hello, the size of the look alike audience is not available, despite the fact that I have the most recent plugin version loaded. Do you have any clue what I’m talking about? Thanks Hello, I am also experiencing this issue on nearly all of my accounts. Do you believe there’s anything we can do to get Facebook to remedy this problem? The level of customer service is appalling. If it had not been for this dialogue, I would have never known what had transpired.

  • Hello there, Christian.
  • This is something I observed while looking through the PixelYourSite plugin options.
  • However, it has been brought to my attention that, regardless of Advanced Matching, Facebook will no longer provide audience sizes for visitors to websites.
  • We might as well turn on Advanced Matching because, regardless of whether we utilize it or not, the estimated audience size will no longer be information that Facebook shares with marketers.

Is it possible that I misinterpreted anything, or that I have comprehended it correctly? Thank you for your perspective, as usual! We are huge supporters of your products.

  1. As far as I’m aware, our notification is still in full effect. You may view estimates for audiences who do not utilize personal data, as well as for audiences that do. They intend to update it, but I’m not sure when they’ll do so.

I uploaded a multiple-list of around 100k contacts, and it appears to be unavailable and ready at the same time. We are, however, achieving reach on some of them, but not all of them; our average match rate is about 40-50k. What has everyone’s match rate been like lately? Recently, I’ve been seeing a similar problem with Facebook lookalike audiences. Approximately 90% of my lookalikes are receiving the same error: We were unable to construct your lookalike audience because of technical difficulties.

  1. These are for existing lookalikes that I’ve been utilizing for the past six months.
  2. Has anyone else been experiencing this problem recently?
  3. What should I do to resolve this situation?
  4. Thank you for writing this essay.
  5. While attempting a similar audience build via pixel purchase, I received the following error: “Source is Too Small: Please select a combination of source and event that includes at least 100 people in the same country.” The number is (2654).
  6. Amazing post, thank you for sharing it with us on the Pixel team.
  7. In any case, this is a pretty helpful essay.
  8. I experimented with other ages and found that it worked for me.
  9. Despite this, I’m receiving the message “Estimated Audience Size is not available.” What is the best way to tell if adverts are being displayed to my complete list?
  1. I believe Facebook no longer provides viewership estimates for this sort of audience due to concerns about privacy
  2. Nonetheless,

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