Here’s how to design your ecommerce store to boost conversion.
- Use high-quality product images.
- Incorporate product videos.
- Follow web design best practices.
- Make the most out of customer reviews.
- Don’t lose them at checkout.
How do I increase Ecommerce conversion?
26 Ways to Improve Your Ecommerce Conversion Rate
- Reduce the number of steps in the checkout process.
- Reverse-engineer the customer journey.
- Make sure your data is passed back to your site.
- Use a simple design layout.
- Optimize your site speed.
- Add social proof.
- Offer free shipping.
- Run experiments.
What is a good conversion rate for ecommerce?
A good conversion rate can sometimes be bad for businesses if those conversions aren’t turned into sales, but a good eCommerce conversion rate is usually one between 1% and 4% of your traffic.
How do I increase my Shopify conversion?
How to Boost Your Shopify Conversion Rate
- Tell your customers why to buy from you. Customers aren’t just concerned about what’s in it for them – they also want to know why to buy from YOU.
- A/B testing.
- Sales funnel.
- Build trust using your website layout.
- Push scarcity to create urgency & necessity.
- Remove any fancy jargon.
How do you increase sales conversion?
14 Ways to Improve Your Sales Conversion Rate
- Work with the right leads instead of a lot of leads.
- Guarantee results.
- Use video.
- Inform that you are moving on.
- Tweak or change your call to action (CTA)
- Work on your headlines.
- Improve support with live chat.
- Set up a follow-up campaign.
How do you increase store conversion?
5 Ways to Increase Conversion in Retail & Prevent Store Walkaways
- Get Better at Greetings. Raise your hand if you’ve ever walked into an empty store only to be ignored by the sales associates working there?
- Don’t Make Shoppers Wait.
- Don’t Be Boring.
- Treat Layout Like a Science.
- Make Sure Expectations Meet Reality.
What is Amazon conversion rate?
On Amazon, your conversion rate measures how many people who visit your product’s listing end up completing the action you want them to —in this case, making a purchase. A low Amazon conversion rate can signal an issue with your product, your listing, your price, your customer reviews, or a variety of other factors.
What is a realistic conversion rate?
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal.
How can an ecommerce conversion funnel be improved?
General Steps to Optimizing Your Conversion Funnel
- Run a funnel analysis.
- Pick the main area most in need of improvement (homepage, view product, add to cart, etc)
- Run a deeper funnel analysis on that main area.
- Pick the step of that main area most in need of improvement.
- Make a hypothesis about that step.
Which Shopify theme is best for conversions?
20+ best Shopify themes to create a conversion-friendly store in 2021
- Wokiee. Over 50,000 active users.
- Furnitto. Easily navigable mega menu.
- Mobilia. Re-sizable landing page banners.
- Pacific. Minimal UI.
- Handy. Mobile optimized design.
- Material. Fully customizable.
- Doni. Minimalist design.
- Minimal. Free theme for small inventory.
What’s a good Shopify store conversion rate?
What is a good conversion rate for Shopify? Anything more than 3.4% would put you in the best 20% of Shopify stores we benchmark for conversion rate, and more than 4.9% would put you in the best 10%.
How do I increase sales on Shopify?
Tips for increasing sales and conversions in your Shopify store
- Get customer opt-ins to nurture future sales.
- Develop email marketing campaigns that convert.
- Utilize SMS and push notifications for better engagement.
- Invest in your social media marketing strategy.
- Build organic traffic with great SEO.
How do you increase sales conversions and close rates?
Follow these 7 simple sales strategies and increase your company’s closing rate.
- Create or refine your “Pre Selling” system.
- Improve your sales scripting.
- Set and hold your prospect and you accountable to an upfront agreement.
- Optimize your offer.
- Introduce a “fear of loss” to spark action.
What is customer conversion strategy?
Conversion strategies work to add value, create a good customer experience and turn browsers into repeat buyers. Together, these elements create a total customer experience that often determines whether first-time or repeat customers will return.
How do you turn engagement into sales?
Converting Likes, Pins, and Follows into Sales
- Know where your prospects are. Target the handful of social platforms relevant to your most active demographics and really master them with good, consistent, shareable content, along with responsive interactions.
- Get engaged.
- Offer value not just a pitch.
How To Design Your Ecommerce Store To Boost Conversion
You cannot afford to overlook any area of your eCommerce website if you want to guide your consumers securely through the sales funnel. Keep in mind that retaining your visitors on your website is just as crucial as attracting them to it in the first place, if not more important. In the majority of situations, however, it is the design of the product that will make or break the sale of that product. Easy navigation on all platforms, fluid content, and overall appeal are all factors that contribute to that final click on the shopping cart checkout page.
Even if you have an excellent deal up your sleeve, what really matters is how you present yourself and how you make a good first impression.
They elicit strong emotions and interest, and they speak in the voice of your company.
Additionally, the use of neutral hues like as white, gray, or black will make your pieces stand out even more dramatically.
- A unique shopping experience is created via the use of different advertising channels as well as your selling points.
- In the perspective of the consumer, it is critical that you reinforce your brand’s identity through several means.
- You’ll undoubtedly think of that distinctive shade of green and instantly identifiable emblem that has been ingrained in our collective consciousness beyond all others.
- The strategic aesthetic appeal is unquestionably vital, but it is insufficient in and of itself to turn the visitor into a customer.
- The fact is that they’ll take a quick look at the landing page and, if they can’t figure out where they’re supposed to go within a few of seconds, they’ll leave and never return.
- The menus, footers, and breadcrumbs are all available in a variety of styles, but it is a chatbot that will give your site the personality it deserves.
- The user experience is substantially enhanced as a result of the ability for visitors to navigate to your site from their social networking platforms and log in with relative ease.
Most importantly, conversing with consumers and responding to their inquiries fosters the kind of brand loyalty that is appropriate for a variety of different types of businesses.
A picture is worth a thousand words – if it is a high-quality photograph.
Because your consumer will not be able to have a physical experience, they will rely on the visual you present to convey their message.
Because of this, your images should be taken properly so that they may be optimized for use on the internet.
Show products from various perspectives and include a zoom capability that will instill trust in your consumer.
The most important thing to remember is to offer context. Photographs showing satisfied customers using your product in a variety of settings and situations, emphasizing all of its greatest characteristics, are essential.
How to Design Your Ecommerce Site for More Conversions
It is impossible to disregard any aspect of the client experience when trying to enhance conversion rates on your ecommerce website. Whether it is the homepage page or the checkout page, every component of your ecommerce website must be properly planned and developed. However, creating a user journey that successfully mixes a delightful browsing experience with a clear route to conversion is a far more difficult task than it appears. We’ve compiled a collection of best practices to help you create a more pleasurable and thoughtful conversion route on your ecommerce website.
10 Ways to Design Your Ecommerce Website for More Conversions
When creating an ecommerce website, keep the following suggestions in mind to improve the overall user experience for your visitors and clients. 1.
1. Add clear CTAs.
It is critical to have a clear call-to-action (CTA) on your website in order to convert internet visitors into purchases. CTAs on ecommerce websites are frequently “Buy Now” or “Add to Basket” buttons that are prominently displayed on a web page in order to attract users’ attention and urge them to click. This is often accomplished by the use of contrasting colors and one-of-a-kind design features, among other strategies. In addition, as in the previous examples, the language used in the CTA should be concise and to the point.
For example, the call-to-action on a product page might be “Buy Now,” but the call-to-action on a content page would be “Read More.”
2. Create a sense of urgency.
Consider incorporating a feeling of urgency into your ecommerce website design and layout. According to one CXL research, by instilling a feeling of urgency on an ecommerce website, conversation rates were improved by more than 330 percent on average. This may be accomplished by simply altering the wording of your call-to-actions (CTAs). For example, changing the CTA from “Shop Here” to “Shop Now” may provide your visitor with the final push they require to complete the conversion.
3. Offer simple, one-click checkout for all customers.
Customers may save time and money by skipping the “add to basket” stage and checking out fast and effectively while staying on the product page by implementing a one-click checkout method. In fact, one-click checkout may reduce the time it takes to complete a transaction by 90 percent when done correctly. The reason for this is because by eliminating the extra steps necessary in a typical checkout procedure, cart abandonment is less likely to occur as a result of the simplified and straightforward process.
You may do this by asking only the bare minimum of information from your consumers in order to make the process as efficient as possible for them.
4. Add green-bar SSL.
It has been shown that displaying the green-bar SSL on your website may help to reduce the number of shopping cart abandonments. As an example, here’s how it appears on various search engines: In addition to serving as a visual indicator to consumers, the greenbarSSL also serves a critical part in the overall security of your website by encrypting all data transmitted over the internet. The presence of a greenbar SSL encrypts the financial information of visitors, making it more difficult for hackers and scam artists to steal their information.
To put the system through its paces, two forms were produced for clients to fill out: one without the Verisign seal and another with it.
Conversions on the form with the Verisign mark increased by 42%, suggesting that visitors are more willing to provide personal information and make a purchase when they are convinced that the information is safe.
5. Offer different payment methods.
Payments online can be made in a variety of ways that are not dependent on a credit card, including direct debit, bank transfers, digital wallets, e-invoices, digital currencies (such as Bitcoin), and a variety of other methods. Despite the fact that it is difficult to provide 100+ payment ways on your website, it is critical that you understand your target market and are able to provide payment methods that are most appropriate for them. For example, a website where the average spend is $50 may benefit from focusing on credit and debit card-style payments, whereas a website such as overclockers.co.ukmay want to emphasize the use of financing because the value of the products being sold is significantly higher than the average spend on the website.
Overclockers performs an excellent job of this by including all of their accessible alternatives for purchase in the product description and next to the CTA button.
6. Incorporate product or company reviews.
The ability to convert any interest in your product into a sale is one of the most powerful tools available — potential customers want to hear from other buyers who are in their shoes. To demonstrate your credibility, include customer reviews directly next to or below your products on your website. Customer recommendations influence purchasing decisions because customers are more likely to believe reviews from customers with whom they have a personal connection. Customers should be given the opportunity to provide immediate feedback on the quality of your product or service in order to accomplish this.
7. Add well-selected imagery.
When it comes to increasing conversions online, having excellent pictures of the product or service you are offering is critical – as the old adage goes, “a picture is worth a thousand words.” Make certain that you have high-quality images of your product that show it from all angles and with all of the nuances. This instills trust in the buyer regarding the nature of the goods, its quality, and what they may expect when they receive it. When your photographs are of poor quality and lack detail, on the other hand, you will make your potential buyers feel nervous and make them question what you are trying to keep hidden from them.
8. Optimize your website for mobile.
Worldwide, mobile online traffic accounts for nearly half of all web traffic. With this in mind, it is critical that your ecommerce website be user-friendly on mobile devices. Having a straightforward checkout procedure is even more critical on mobile devices than it is on desktop computers. When working on a substantially smaller screen, the less distractions the better, according to researchers. Keep things as basic as possible. It’s also vital to keep in mind that phone data is often untrustworthy.
), makes it critical that your website be mobile-friendly.
Even if you have a sluggish internet connection, you will be able to benefit from quick load times. Simple measures such as these can make the difference between a consumer converting on mobile and a customer viewing a competitor’s site on mobile.
9. Write concise and effective product descriptions.
In the world of ecommerce, product descriptions are essential tools in your selling arsenal. It is certain that you will lose out on clicks and transactions if your product descriptions are not effective. Concentrate on your ideal consumer and target them with terms and descriptions of your items that are relevant to them, their goals, and the issues they are facing at the time. Customers will get the impression that you understand who they are and what they want from you as a result of this, and they will be more confidence in their decision to do business with you.
As previously stated, people will scan anything that is more than a few lines in length.
10. Design a simplistic layout.
Create an easy-to-follow and seamless path from the homepage to the checkout page. This is one of the most crucial aspects to consider when minimizing your bounce rate and increasing your conversion rate. In accordance with a recent study, websites with a clean appearance (that is, with more white space, larger pictures, and fewer text) had much greater user engagement rates than websites that do not have a clean appearance. As overwhelming as it may appear to consider rebuilding your ecommerce site to be more minimalistic, it is actually quite simple if you follow a few basic guidelines:
- Product images should be the primary focus of product pages, with fewer design elements and distractions. Direct your clients to your call-to-action buttons and make sure they are easily visible. Customers will use a variety of devices to access your website, so make sure the shopping and checkout procedures are as streamlined as possible no matter how they access your site. Keep your website free of any distracting elements – remember, less is more in this case. Typically, if a page functions properly without something, that something may be removed.
Note from the editor: This piece was initially published in September 2018 and has been revised to ensure that it is as complete as possible. Originally published on October 15, 2020 at 7:30 a.m., and updated on October 15, 2020 at 7:30 a.m.
5 Ways to Design Your eCommerce Site for Conversions
Everyone wants to see an increase in conversions on their eCommerce website. A great deal of effort goes into creating an eCommerce website, and increasing the conversion rate can result in greater profit from that original investment. However, in order to truly optimize those savings, you must design your eCommerce website to maximize conversions. In a free webinar, Chris Lema, vice president of products and innovation at Liquid Web, shared his ideas on increasing eCommerce conversions and how to do it.
eCommerce Is Hard
But first, can we be really honest with ourselves? eCommerce is a difficult endeavor.
- A website’s code must be of high quality in order for it to perform correctly. A website must be well-designed in order to be user-friendly and appealing to visitors. A website’s material must be clear and concise in order to answer visitors’ inquiries and guide them through the checkout process. A website must also comprehend psychology, because selling entails knowing what people want and why they want it, as well as resolving the numerous hurdles that may arise.
There is a lot that has to be done correctly, and it is not simple. eCommerce is also a work in progress at the present time. You’ll be refining and improving and modifying and trying new things and giving up on other things all of the time, no matter what. It’s a shifting goal, to put it mildly. In order to understand how difficult it is to design an eCommerce site for conversions, let us first acknowledge how difficult it is to do so.
And you may lay the fault at the feet of Amazon. Customers’ expectations have been established by Amazon, and it is a high bar to meet in order to compete with Amazon. Start with the five areas where you may concentrate your efforts to increase the number of conversions you receive.
1. Need for Speed
The single most important reason that retailers do not convert is a lack of time. Customers will abandon your site if it takes too long to load. You cannot persuade someone to make a purchase on a website that they have previously abandoned. According to a research conducted by Akamai in 2017:
- A two-second delay leads in a 51 percent reduction in the length of the session. Consequently, while clients are exploring your store and switching between pages, a two-second delay results in a loss of half of your potential purchases. Even a tenth of a second delay might result in a 7 percent reduction in conversion rates. The best conversions occur when the load time is less than 2.7 seconds. Google genuinely considers this criterion to determine whether or not your website is user-friendly. More than 2.7 seconds? Your establishment is unwelcoming
- Stores with load times of less than 1.2 seconds experience a significant reduction in bounce rate. When a website loads quickly, visitors are more likely to stay.
As a result, conversion rates are heavily influenced by speed. Furthermore, the majority of websites are slow. Radware conducted a study of the top 100 eCommerce stores in 2015, which included:
- The average page took 5.5 seconds to load before a user could interact with it, and it took more than 15 seconds to fully load the site. The typical page size was 1905 KB, and there were 169 resource queries on the page. Images account up 60% of all shop content, however the vast majority of sites do not employ image optimization at all.
A total of 502 WooCommerce sites from the WooCommerce showcase were subjected to our own performance testing. There were 477 websites that took longer than 4 seconds to load. It took more than 10 seconds to do a whole bunch. Consequently, optimizing your site’s performance will not only enhance conversions but will also put you ahead of the competition.
Shrink Your Photos
Compressing your photographs is a straightforward method of increasing your performance. Use any of the following tools to compress your photographs in order to reduce their size and increase their speed:
- Photon (a feature of the Jetpack plugin)
When it comes to creating your eCommerce site for conversions, it is a matter of working within limits. You’d want to experiment with a new plugin, but you’re concerned that it would cause your site to slow down. You’ll have to work around those performance limitations and make an effort to maintain your site as quick as possible. As a result, anything you add to your website should have a legitimate function that will aid in increasing conversions. If something isn’t helping with conversions, get rid of it.
2. Answer Questions
Providing answers to inquiries is an important part of optimizing your eCommerce site for conversions. What are the questions? All of the questions and hesitations that arise in the minds of shoppers and prevent them from making a purchase. These are stumbling impediments. Anything you can do to remove impediments will aid in increasing your conversion rates.
ImagesVideo Can Answer Questions
The manner in which you display a product might assist in answering inquiries. A picture is worth a thousand words since simply viewing something may provide answers to a plethora of queries about it. Keep this in mind when you are putting together your photos. Make the following considerations while planning your picture shoot:
- Product photographs that are detailed and high-resolution will help buyers to view the fine details and answer their own inquiries. When taken in context, as opposed to an isolated object in a studio, product photos can provide answers to queries concerning relative size, use, and other factors. Photos may also transmit a sense or an energy associated with your goods — even if the photo does not have your product in it directly. There is a possibility that this will answer questions that the consumer did not even aware they had
All of these tasks may also be accomplished through the use of video. A high-quality video of your product in action can answer a plethora of questions about how it operates. You can even investigate more difficult questions; for example, an installation video might determine whether or not a buyer was capable of completing the job.
Customer reviews may be additional source of information when answering queries. The more context you provide for a review, the more useful it will be. Knowing that a sports product was evaluated by an active girl in her 20s will tell you something very different than knowing that a sports product was reviewed by a sedentary guy in his 50s will tell you something very different. Context can provide answers to questions—perhaps the athlete was critical, but the shopper has an affinity for the inactive person, and his favorable evaluation was the catalyst that helped them overcome their hurdles.
Customers are also clever enough to pick through the feedback: “The lone one-star review is from a guy who is upset that the toaster does not have Bluetooth? “Well, that’s not something I require, so if that’s the only issue available, I’m willing to purchase it.”
You may also enlist the help of your consumers in addressing inquiries. Simply allowing buyers to ask questions and then allowing your customers to respond would suffice instead of performing all of the work yourself. You’ll need to regulate this content, but it may be a simple method to produce questions you would not have thought of otherwise—and to have those questions addressed at the same time as well. Such features that answer queries may be a useful tool in optimizing the conversion rate of your eCommerce website for conversions.
3. Match Discounts to the Right Audience
Discounts and special offers may be a powerful tool in converting customers. However, it is extremely dependent on your target audience. You must match the correct offer with the right shopper in order to be successful.
- A clearance sale is most likely to elicit a response from a bargain hunter. It is likely that a devoted customer will be more interested in new offerings. A discount or free shipping may be required by a reluctant buyer in order to complete that initial transaction.
In order to optimize your eCommerce site for conversions, you must first identify and target the appropriate audience. What you’re doing should be tested to ensure that it reaches the intended audiences.
4. Help Shoppers Find What They Want
If consumers are unable to locate what they are looking for, you will not generate any sales. It is essential that you create the real hierarchy and structure of your eCommerce site in order to make it simpler for customers to locate the material they are looking for if you want to maximize conversions. Product categories, hierarchies, breadcrumbs, and even a thorough search are all methods of assisting buyers in finding what they’re searching for on the web. Whether it’s a $1 screw or a $600 watch, Amazon sells its wares in the same way every single time.
The regular search is straightforward, but you may refine it by using a variety of filters to discover exactly what you’re searching for.
5. Tell a Story
Aside from optimizing for speed, one of the most effective methods of designing an eCommerce site for conversions is to convey a narrative. Amazon may make it simple to locate that $600 watch, but they aren’t very adept at creating a story about it. Shinola does a fantastic job at explaining the tale of their $600 watch in this video. And, honestly, if you’re the type of person who will spend $600 on a watch, you want to be told a story about why that particular watch is so special to you (again, know your audience).
Backcountry does an excellent job of explaining why they are in business.
Design Your eCommerce Site for Conversions: It’s Hard
Keep in mind that eCommerce is difficult. You may not always have the resources, such as time and money, to devote to each of these alternatives. You’ll need to prioritize your tasks, test them, and refine them.
There are a plethora of tips for optimizing your eCommerce site’s conversion rate, but it doesn’t imply you have time to implement them all. Those that concentrate on these five areas and begin applying solutions will end up with a store that is really successful and promotes conversions.
Want to Learn More about Designing your eCommerce site for Conversions?
It is the process of doing a thorough study of your eCommerce site and then making adjustments in areas where they are needed in order to optimize the amount of money that is made from your store. Generally speaking, conversion rate optimization (CRO) entails optimizing and enhancing various parts of your eCommerce shop that can typically effect the customer’s interest in your site and, eventually, influence your business’s sales conversions. On-page components include things like the color and placement of action buttons, descriptions, and headlines, to name a few examples.
Multivariate testing is used to identify the most effective mix of factors for increasing your sales conversion by experimenting with multiple permutations of these elements and then comparing the results.
Testing different variants of certain items on a web page is done through A/B testing, which is a systematic analysis and testing of different variations of specific elements.
Finally, once both versions of the website have been exposed to users, you may examine the data to determine which website updates should be implemented.
How to Calculate Conversion Rates
When it comes to calculating the conversion rate for your business, the process is basic and includes dividing the total number of visits by the total number of conversions for your site. Suppose your business receives around 3000 visitors and 30 conversions during a given period of time. This suggests that your store’s conversion rate is approximately 1 percent. For eCommerce websites, the typical conversion rate is between 1 percent and 2 percent. Anything beyond the 2 percent threshold, on the other hand, is often considered a strong conversion rate, and this should be the ultimate objective for any eCommerce website.
Benefits of CRO for eCommerce Stores
The importance of Conversion Rate Optimization (CRO) in improving the income of your online store cannot be overstated. Income optimization (CRO) allows you to maximize your revenue per visitor while simultaneously decreasing your client acquisition expenditures. For example, if your website’s landing page has 1000 views per month and the conversion rate is 10%, your page is responsible for 100 conversions each month on average. With the use of various optimization techniques and the modification of the items on that landing page, you may potentially increase the conversion rate to as high as 15%.
Focusing on conversion rate optimization (CRO) and using the appropriate tactics can assist your company in increasing income. Additionally, there are various benefits associated with Conversion Rate Optimization, the most significant of which are as follows:
- You have the opportunity to gain a better understanding of your target audience. Your website and landing pages will provide you with an in-depth insight of your clients’ behavior, preferences, and dislikes as they browse through them. As a result of these insights, you may make changes to your online store and website in order to enhance online sales. Finding the optimal combination of factors that increase your conversion rates eventually aids in the reduction of your client acquisition expenditures, particularly when it comes to paid advertising. Additionally, it will assist you in increasing your return on investment (ROI). Effective conversion rate optimization tactics may make your website more user-friendly while also improving your ranks in the search engine results pages (SERPs). In order to improve both CRO and SEO optimization, a variety of factors must be considered. For example, mobile responsiveness and site architecture are important considerations. CRO optimization will result in a significant increase in conversion rates, a boost in eCommerce sales, and an increase in profit margins. It’s a win-win situation for eCommerce businesses.
CRO Strategies for eCommerce Products
When it comes to conversion rate optimization (CRO) for eCommerce companies, it all starts with items. Here is a list of some of the most effective conversion rate optimization techniques and tactics for increasing eCommerce conversions and income.
- Product pages should have high-quality images. A product picture that captures the customer’s attention may make or break a transaction. As a result, every eCommerce business owner should strive to present high-quality photographs (or videos) of each and every product on their website. Detailed photos assist the buyer in visualizing the product and gaining a better grasp of its features and advantages. The end outcome is more conversions and revenue as a result of this. Showcase Products from a Variety of Perspectives A visually appealing shop design combined with eye-catching product images is essential for helping your clients visualize themselves using the items. The use of several angles to display items, allowing shoppers to see them from every possible aspect, is an effective method. Make use of videos to explain difficult products. Videos are a very successful marketing tool, and they are an excellent method to communicate your company narrative to your clients while also developing an efficient conversion-rate plan. It is estimated that the typical attention span is about 8 seconds, according to The Human Attention Span. Furthermore, with the increase of multitasking and social media scrolling, people’s attention spans are becoming shorter and shorter with each passing year. The need of presenting compelling material and delivering high-quality product films is therefore much greater nowadays. Using videos to captivate customers fast and improve your eCommerce sales might be one of the most effective methods of increasing your sales. Be Specific and Transparent About Product Specifications The devil is in the details. Having complete transparency is essential when it comes to creating product descriptions for your ecommerce website. Therefore, your product descriptions and characteristics should be clear and open in order to boost the amount of confidence that your customers have in you. As a general rule, best practices will always tend toward the philosophy of “the more information, the better.” Product descriptions that are well-written and interesting play an important part in attracting the reader’s attention and ultimately capturing the sale. Product Reviews, Customer Testimonials, and Testimonials It is indisputable that customers prefer to do business with companies who have a large social media following and a large number of positive customer evaluations. In order to increase conversion rate optimization (CRO) and eCommerce sales, one of the most efficient methods is to incorporate customer reviews to emphasize product satisfaction and provide social evidence of your items. One strategy that has been advocated for fast building a credible library of product evaluations is to provide discount codes and coupons to customers in exchange for contributing product reviews and comments. In order to display product reviews in your eCommerce store, BigCommerce offers a number of RatingsReviews connectors and applications. Aside from that, using the services of an experiencedeCommerce web development business to build up your online product catalogs with various integrations may aid in increasing conversion rates and store profits.
Image courtesy of databox
Other Ways to Boost Your eCommerce Conversion Rates
There are a variety of other aspects that influence eCommerce conversion rates, from the checkout process to live chat and product filters. Another method for increasing conversion rates in your online business is detailed in the next section.
Optimize Your eCommerce Checkout Process
As illustrated by the large number of shopping cart abandonment systems available for eCommerce shops, sales might be lost for good if the checkout procedure is too difficult. The checkout process should be simple, straightforward, and intuitive. A standard and efficient checkout procedure is provided by BigCommerce, which consists of one page that displays an overview of all of the goods you have chosen to purchase.
Use Live Chat Software
Customer service quality and sales completion rates may both be dramatically improved by including live chat assistance into your eCommerce site. When it comes to live chat software, it’s all about offering support to your consumers and responding to their inquiries in real time. Furthermore, it is critical to provide live chat assistance to your consumers during and after office hours in order to assist them when they are buying online. Even though it may be expensive, it is sometimes necessary to provide live chat support around the clock.
As a result, it is critical to provide live chat support only when you have a continuous and dependable team of customer care representatives accessible.
When it comes to running an eCommerce company, a safe and secure website is a must-have feature. You need your clients to put their faith in your firm when it comes to entering sensitive information such as credit card information. So your online eCommerce business should have all of the most recent industry-standard security measures in place to communicate with your clients that your website is a reputable, safe and reliable buying environment. The most frequent approach to demonstrate this is to guarantee that your online eCommerce business is integrated with an SSL certificate.
For example, if you run a BigCommerce store, their specialized SSL certificates are certified by GeoTrust and provide your clients with an additional degree of security confidence that is well-known and respected.
Optimize Product Categories and Filters
It is critical to give numerous filters to your clients in order to allow them to traverse your site and locate the appropriate goods for their needs. Price, size, ratings, colors, and other characteristics of items are commonly filtered using various sorts of filters. Using filters to narrow down your clients’ choices from a large online catalog of items is a convenient approach to aid them in their shopping experience. In order to effectively display your eCommerce range of items, categorizing them is a critical component of the process.
As a result, make certain that categories and filters are organized logically.
How to Optimize Your Site Search for Conversion Rate Optimization An eCommerce site search is a search engine solution that is specifically designed for your online business.
The primary goal of this tool is to filter search results by matching the terms entered by users with those found in the results. In addition to assisting your consumers in finding items that match their search parameters, this also assists in product discovery and add-on sales.
Benefits of Using Site Search in Your Online Store
- Increase the conversion rate of your website. According to a research done by SearchNode, on-site searchers may produce between 30 and 60 percent of your overall eCommerce store income, depending on the product. That site search can be extremely beneficial in increasing conversion rates and profit margins for your shop is demonstrated in this example. Improve the customer’s overall experience. Customers who are already aware of what they are looking for can benefit from on-site search capabilities since they can narrow down the search results more quickly and efficiently. Customers’ purchasing experience is much enhanced as a result of this feature, which is critical. Making well-informed business decisions is made easier with data analytics. The ability to analyze and get insights from your customers’ queries is one of the most significant benefits of employing site search technology. You may use the information you have acquired to decide which goods your clients are most interested in purchasing. You may also make judgments about product development and product selection based on the searches of your customers’ customers. Finally, the useful information pertaining to your clients’ queries can assist you in determining which modifications to make to your online catalog, product offers, and even online shop promotions
- This information is quite valuable.
eCommerce Conversion Rates Can Be Improved Using Analytics Tools Using current technologies to increase your eCommerce conversion rates is a great approach to increase your profits. HotJar, Google Analytics, and BigCommerce Analytics are some of the most useful tools for gaining detailed insights into conversion rates.
Among the many features of HotJar, which includes the ability to capture cursor movements and scroll depth mapping, are the ability to capture and display text on a heat map. HotJar offers a variety of services, some of which include an in-depth analysis of 1,000-10,000 pageviews. Other plans are available on request. Another great feature that HotJar has to offer is attribute-based filters, which can be used to study the sorts of users based on their nations, devices, and other factors. Another useful feature for evaluating client behavior is the ability to record a customer session.
Google Analytics provides detailed information on the actions and behaviors of your website users. It analyses a wide variety of data and numerous elements, including the length of the session, the average time on page, the number of pages seen, the bounce rate, the country of origin, the device type, and whether or not they are repeat clients, among other things. Combined, these events give a complete picture of your shop visits, allowing you to make data-driven decisions to enhance conversions and eCommerce income.
For business owners using the BigCommerceplatform, a dedicated analytics area is accessible for analyzing data pertaining to consumer analytics and demographics. In addition, the BigCommerce search function records the keystrokes of your customers. Searches that result in “no items found” can assist you in determining which products you may want to add to your online store in order to enhance sales volume. Incredibly intelligent, BigCommerce Analytics allows you to better understand what your consumers are looking for and how to optimize their entire buying experience.
For the most effective method to monitoring and executing CRO, you should employ an experiencedeCommerce Digital Marketingcompany to execute new tactics to enhance conversions and a leadingUX Agencyto assist you in standing out from the competition with a results-driven user experience.
Additional Metrics to Measure eCommerce Conversions
According to what has been mentioned, there are hundreds of eCommerce data points to examine on a daily basis. The following are some more indicators to track and evaluate, which will help you to make data-driven decisions and improve your conversion rate optimization. Bounce Rate– This metric measures the percentage of visitors that leave your online store after just reading a single page of content. A high bounce rate, it goes without saying, is not good for business and will have a negative influence on eCommerce sales.
- This parameter assists in determining the specific page that individuals frequently view before leaving a website.
- In the case of a website, the click-through rate (CTR) is the ratio of visitors who click on a link to the total number of users that view the page.
- Average Session Duration– This metric represents the average amount of time that visitors spend exploring your online store before departing.
- Your site’s speed is an important consideration since it has a big influence on your revenue-generating prospects.
Even a one-second delay can result in a 7 percent decline in the number of conversions you receive from your website. This might result in a large reduction in income for online retailers.
As a result of this post, you now have a complete understanding of conversion rate optimization (CRO), how it may assist your organization, and the different critical aspects that influence your CRO. Also included is a thorough examination of the primary tactics for increasing conversion rate optimization (CRO) as well as the technologies available to assist you in better understanding your clients and website visitors. Additionally, working with a forward-thinkingUX Design Agency can give valuable insights on how to improve the user experience and increase sales in your eCommerce marketplace.
IronPlane’s qualified BigCommerce Developers, Magento Developers, and eCommerce Digital Marketing professionals can develop complete CRO plans and roadmaps to enhance online conversions and eCommerce income.
12 Design Strategies For eCommerce Websites To Boost Conversions
It is critical to have a strong eCommerce web design if you want to convert your website visitors into clients. Preferably, the design aspect of your site should facilitate a simple, quick, and stress-free buying procedure and shopping experience for your customers. Even if your online marketing are excellent, if your online business is not optimized for sales, you may lose precious clients to your competitors. Additionally, if a visitor leaves your site within seconds of entering it, you could lose the money you have worked so hard to earn.
It is essential that you provide customers with a nice shopping experience as much as possible in order to encourage them to purchase from your store.
It enables you to build relationships with your consumers and help them grow while simultaneously selling your services and products.
Due to the fact that 2020 will be a watershed year for eCommerce websites, it is critical for today’s and tomorrow’s eCommerce platforms to get an understanding of how the design of their websites might affect their sales.
eCommerce Website Design Strategies To Boost Conversions In 2021
Today, we’ve compiled a list of eCommerce design methods that will help you keep on top of the current web design developments. We believe that the design techniques for 2021 shown below will assist you in designing your eCommerce site quickly and simply.
1. Incorporate Visual Hierarchy
If you want visitors to your website to digest your material fast, you should include a visual hierarchy, or as we say, a strategic layout, into the design of your website pages. Considering that many individuals surf a website that is unfamiliar to them, you must structure your web pages efficiently in order to prevent them from bouncing away. The business name, UVP, logo, and call-to-action buttons are just a few of the crucial components that make up the visual hierarchy. Although it may seem apparent, the placement and kind of font are critical in this case, such as where you should place your company name and logo and which font you will use.
You should also include call-to-action (CTA) buttons at the top of each page of your website, or you may want to include them on product detail pages, next to the items, to direct users to the page you want them to visit.
2. Exhibit Products On Landing Page
You should include landing pages on your website that look to be a welcome trail leading to the main entrance of the building. It is important that the pages on your website are visually appealing and have the ability to attract visitors by providing them with an example of what they may expect to find on your website. You could want to consider displaying the best-selling goods with a rotating banner. It is, after all, a very ancient yet quite efficient method of attracting visitors’ attention and assisting them in locating things they may be interested in purchasing.
According to a poll, 58 percent of internet customers prefer firms who produce films to help them feel more confident about their purchases.
3. Place A Search Bar On Each Page
Furthermore, by including a search bar on all of your website’s pages, you may increase conversions by 20 percent. The ability to search for items from any web page of your online store improves the usability of your website and reduces the incidence of abandonment of your website. When an eCommerce business has a search bar, it makes it easier for customers to explore the site more thoroughly.
4. Make Content Easily Readable
A website may have really valuable material, but it will be of no value if the visitors are unable to view or comprehend it. Before launching your website, you should double-check that the font style, font size, and font color are all clearly readable. User testing may also be carried out among members of your family, friends, or work colleagues to ensure that the information is comprehensible and readable. Although there is no general regulation governing the amount of typefaces that can be used on websites, there are certain guidelines to follow.
A decent rule of thumb is to use no more than three separate fonts in order to avoid any type of confusion and to ensure that your visitors are completely focused on altering their experience.
Also Read:How To Create An eCommerce Website?
A frequently asked questions (FAQ) page allows you to provide appropriate responses to questions from your clients. It has been shown that about 83 percent of online customers search for some type of assistance in order to finish their transaction. A frequently asked questions (FAQ) page can relieve the burden on your customer service personnel and will increase your consumers’ confidence in making purchases from your online business.
6. Consistent Branding Is A Must
When people visit your website, you need to make them aware of your company’s identity and brand. As a result, you should minimize confusion and make your site clearly identifiable by using consistent branding throughout. Additionally, you should include the color scheme of your company’s logo into your typography so that your visitors can quickly identify your website with your brand. It is OK to choose a color that contrasts with your color scheme if doing so would aid in making your call-to-action buttons and typefaces more legible.
7. Take Care Of Mobile Audiences
In this digital age, mobile audiences are rising at an alarming rate every day. As a result, you should be certain that your web designer is knowledgeable on how to optimize your website for tablet and mobile devices.
Over three-fourths of customers use their mobile phones to compare costs, and approximately 61 percent of those shoppers just quit websites that are not mobile-friendly.
8. Consider A Sticky Navigation
In order to establish a mobile-optimized web store, this is the most significant design concept that we have explored thus far in this article. Despite the fact that it is equally applicable on a desktop computer. A sticky navigation bar allows users to see the top menu without having to scroll back up to the top of the page, regardless of where they are on the page: at the top, middle, or bottom of the page. With the aid of sticky navigation, you can improve the overall eCommerce experience by making it easier for customers to navigate through your website and save them time.
Sticky CTAs, which work in a similar way as sticky navigation, aid customers in navigating around a website and expediting the shopping process.
9. Don’t Empty Customers’ Cart
10. Choose Social Proof
In this context, social proof refers to keeping visitors informed about the conduct of other users on the site, rather than on social media platforms such as Facebook. Such capabilities are designed to aid prospects in keeping up with the latest trends and browsing popular merchandise. Take, for example, those websites that choose to display what clients are purchasing in real time on their pages. This feature, which appears anytime someone completes a purchase in real time, allows users to discover other items by way of little pop-up windows.
11. Leverage Professional Images of Products
Photographs that are detailed and sharp increase the perceived trustworthiness of your eCommerce shop in the eyes of customers. Professional photographs of items allow internet customers to get a sense of how the things will seem in real life when they purchase them. Furthermore, high-quality photographs convey to buyers that you place a great value on your items and are concerned with their presentation. If you require professional graphic designers or photographers to assist you in the production of photos, you may seek their assistance.
Customers will feel more confidence about acquiring your items if they believe they are more flashy, more appealing, tastier, and softer than their competitors.
12. Pick a One-Page and Easy Checkout
When it comes to optimizing your online store for mobile devices, there is another another best design method. In general, it is a fantastic optimization method for improving the client experience overall. By establishing a one-page checkout procedure, you will be able to streamline the checkout process, reduce friction, and increase conversions. By employing a single page for checkout, you may be able to reduce the number of distractions throughout the checkout process and prevent consumers from abandoning their shopping carts before making a purchase.
You could also consider displaying product reviews and promotional codes throughout the checkout process.
Approximately 83 percent of online buyers believe that the ease with which they can complete the checkout procedure is one of their primary concerns.
You should make it possible for people to purchase your stuff without having to register beforehand. You only need to ensure that an online business has a simple, one-page checkout procedure that requires the least amount of information.
The tactics listed above cover the essentials of marketing, developing, and leveraging social media for your eCommerce site, as well as other related topics. These tactics will assist online businesses in effectively presenting their eCommerce websites via the use of intuitive and high-quality design elements. The clients would appreciate every second they spend on an online shop, according to such characteristics, if they are included to an online store. Website design, on the other hand, is straightforward; yet, when it comes to eCommerce portals, it might be difficult to create websites that are genuinely conversion-friendly.
12 Best Practices For Boosting Product Page Conversions
Improving your product page’s conversion rate is critical to growing your ecommerce conversion rate. It is possible to have the greatest items, the easiest checkout procedure, the most successful Facebook advertisements, and more traffic than any of your competitors—but unless you optimize your product pages in order to impact and drive conversions, visitors’ shopping carts will remain unfilled. When it comes to product page design, you must think carefully if you want to motivate consumers to purchase your items.
In order to assist you in getting started on optimizing your product pages and raising your conversion rates, we’ve compiled a list of 12 proven methods that you should follow while developing your product page.
Table of Contents
- Add trust badges and phrases to your product photographs and videos
- Use high-quality product images and videos
- Make use of psychology
- Include product reviews from customers
- Clear out the clutter
- Increase site speed
- And more. Use frequently asked questions to educate and overcome obstacles. Concentrate on your unique selling proposition
- Make conversions to mobile devices a top focus. Product descriptions should be engaging to read. Utilize social evidence and the scarcity principle to your advantage.
1. Use high-quality product images and videos
When it comes to product pages, one of the most effective methods to develop confidence and increase conversion rates is to include huge, vivid, interactive videos and photos of your items – like as those provided by Hoot. Although it appears to be a straightforward notion, many new online store owners are afraid to make the necessary investments in high-quality photographs. As a matter of fact, product photo sessions may quickly escalate into time-consuming and expensive endeavors, particularly if you’re in a position where you must engage an outside freelance photographer or if you’re dealing with a significant number of items that you want to sell on your website.
The immediate investment of time and resources into high-quality product images can help your shop stand out from the crowd, increasing conversions and helping it to stand out from the competition.
- Establishing trust and overcoming objections
- Making the proper first impression
- Making it easy for potential consumers to grasp what they may anticipate
- Increasing social sharing
- Maintaining brand consistency
- And differentiating from competitors
If you want to establish a successful ecommerce site, you can’t afford to wait until later to capture better photographs.
Investigate the following sites for assistance in developing better product photographs for your ecommerce company right now:
- Volusion has put together a resource guide for DIY product photography. The following is an article from Shopify about how to take high-quality product photos using your smartphone. Product photography tips and tricks from Shopify
- The Ultimate DIY Guide to Beautiful Product Photography
- And more. This article from Vend explains how to take pictures that attract and convert customers.
2. Add trust badges and statements
The popularity of Wi-Fi and cellphones has risen, and we’ve come to rely on the internet for everything: contact with friends and family, online shopping, team collaboration at work and for leisure; personal banking, among other things. While the internet offers numerous advantages, it also introduces new security risks and weaknesses. New tales regarding data breaches at large corporations, cyber identity theft, and credit card fraud are published online on a weekly basis by the news media. In response to the increasing number of these incidents, consumers have become increasingly apprehensive about disclosing personal information over the internet (which is understandable).
The most effective approach to do this is to include trust badges and statements on your product pages.
- From MonetizePros, here are 5 “Trust Badges” that might help you increase your conversion rate. According to Crazy Egg, using the right trust seal may increase eCommerce conversions by as much as 30%. Forbes explains the significance of having a trust seal on your eCommerce website. According to VWO, establishing credibility through the use of a trust badge increases the conversion rate by 32 percent.
3. Leverage psychology
Ecommerce business owners that are successful recognize that product page conversion optimization frequently boils down to one factor: psychological considerations. In order to attract more customers, you must get familiar with the psychological ideas and concepts that other businesses use to persuade individuals to make a purchasing decision. These are some of the most prevalent and popular psychological principles that are applied in ecommerce:
- Reciprocity is defined as the sensation of having to give something in exchange for receiving something for free. Feeling the desire to purchase something before it is too late
- Scarcity—the sense of having to acquire something before the supply runs out
- SocialProof is defined as the desire to purchase something because people around you are purchasing it. When you are under the influence of thought leaders or celebrities, you may feel compelled to purchase.
As the owner of an ecommerce firm, you may have spent little time learning about psychology, purchasing behavior, and ecommerce. If this is the case, you might want to look at the following resources:
- According to Search Engine Watch, knowing psychology can aid in the rise of ecommerce revenue. Consumers and the Ecommerce Checkout: The Psychology of Ecommerce Sales, from HubSpot
- Consumers and the Ecommerce Checkout, from HubSpot
- Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout, from HubSpot Sweet Tooth explains how to increase sales using eCommerce psychology. Copyblogger reveals the 7 Proven Secrets of High-Converting Checkouts
4. Include customer reviews of products
It’s possible to spend your whole advertising budget blaring your own horn on Google, Facebook, and in other advertisements on websites all over the internet, but nothing will ever be as effective as word-of-mouth recommendations and referrals from one friend to another. Take a look at the following statistics:
- Online evaluations are viewed by nearly 95% of buyers before making a purchase, according to the National Retail Federation. It has been shown that displaying reviews may raise conversion rates by as much as 270 percent. Customers are delaying taking action until they have read reviews, according to 72% of them. When it comes to internet reviews, 84 percent of individuals believe them as much as they do personal recommendations.
It helps to develop trust by including online reviews from genuine consumers on your product sites. It also provides potential buyers with the emotional information they want from others in order to make purchase decisions. Focus less on refining your remarks about your items and more on using statements from your brand champions, dedicated followers, and most recent customers to increase your ecommerce conversion rate. Freshly Selected as a Source Rent the Runway is the source of this information.
5. Remove the clutter
Consumers have evolved to enjoy and even anticipate minimalism design while buying online, thanks to the efforts of branding behemoths such as Apple, Nike, Beats, and many more. Decluttering and eliminating all of the extraneous features from your product-page design allows potential buyers to concentrate on the items and can aid in increasing the overall average conversion rate of your product page design. Incorporate just the most relevant and important information; use large, sharp photographs; make effective use of negative (white) space; be deliberate with font and copywriting; and keep things as simple as possible for your visitors on your website.
More information on the research behind why simple websites are more effective can be found in this wonderful piece from ConversionXL. courtesy of Herschel Supply Co. courtesy of Bose
6. Improve site speed
Consumers have come to enjoy and demand simple design, and they have also come to expect websites to load quickly when they visit them on the internet. According to a Google study conducted in 2018, 53 percent of mobile consumers would quit a website if it takes more than three seconds to load on their device. That’s an issue, because according to this research from the same year, the majority of websites take between 8 and 11 seconds to load. Follow these ideas to improve your ecommerce product pages and your website as a whole load faster:
- Make certain that you are using the most recent version of whatever content management system (CMS) or website builder you are using. Reduce the amount of HTTP requests that are made on your website
- And Compress the files and images on the website
- Identify and repair broken connections throughout your website
- Make certain that your website is mobile-friendly. Site speed should be tested (using this tool), and any further reasons of sluggish loading times should be identified and remedied
7. Use FAQs to educate and overcome objections
Your website or product pages aren’t being visited by people who are interested in reading about how wonderful you believe your company or items are. Instead, people arrive on your website because they are in need of assistance and are unsure whether they will be able to get what they are seeking for through you. You can’t sell items to customers anymore if you want to engage with them. You are responsible for resolving their issues. It is your responsibility to persuade them that your items (not those of your rivals) are the answer they are seeking for and are worth the investment they are making.
You should offer FAQs and other useful information about your items on your product pages, either below the fold or in drop-down or lightbox menus, depending on the nature of your business.
- Your website or product pages aren’t being visited by those who want to read about how fantastic your company or its items are. As a result, visitors to your website get there because they require assistance and are unsure whether or not they will be able to find what they are searching for from you. Currently, selling things to customers is not an effective way to engage with them. You are responsible for resolving their issues and concerns. It is your responsibility to persuade them that your goods (and not those of your rivals) are the answer they are seeking and are worth the investment they are making. It’s a terrific approach to enhance conversion rates if you can answer the questions you already know your visitors are asking right on your product page! Frequently Asked Questions (FAQs) and other important information about your items should be included on the product pages, either below the fold or in drop down or lightbox menus. These are some of the most frequently asked questions.
Consider the following example from the Rent the Runway website, where each piece provides stylist remarks and size information that is both useful and informative: Rent the Runway is the source of this information. Investing the effort to educate your visitors by addressing their questions in advance will help you to address and remove concerns in a proactive manner, bringing prospective customers one step closer to completing the conversion process.
8. Zero in on your value proposition
When marketing your items, emphasize the benefits that consumers will receive as a consequence of purchasing and utilizing your products, rather than focusing on the features. This will increase your ecommerce conversion rates. Once again, customers are visiting your ecommerce site because they want assistance with a certain issue (feeling better, looking better, working more efficiently, being more productive, being happier, or having more fun). Aim to ensure that your clients can easily comprehend your value proposition from the product page.
- Who are my consumers, what do they desire, and how can our products assist them are all questions I have. We want to know what benefits customers get from using our goods, and how our products affect their life. What is the desired outcome that individuals are aiming for
- What is the commitment I’m making to the folks who buy my merchandise?
Read this blog article from Peep Laja of ConversionXL for tips on how to create compelling value propositions for usage on your product pages: Useful Value Proposition Examples for Product Pages (and How to Create a Good One). In this piece, Peep emphasizes the significance of thinking about your consumers from their point of view: “Your value proposition must be written in the vernacular of the target audience.
It should become a part of the dialogue that is already taking place in the customer’s thoughts. It is necessary to understand the language that your consumers use to describe and profit from your service in order to do this.” Adapted from: FitbitAdapted from: Dollar Shave Club
9. Make mobile conversions a priority
As reported by Statista, “In 2018, it is predicted that U.S. mobile retail revenues will total 178.27 billion dollars, representing an increase from 56.67 billion dollars in 2014.” If you want to increase conversion rates, you absolutely must optimize your product pages for mobile devices. You can’t afford to ignore it. Every day, an increasing number of consumers are turning to their smartphones as their primary device for internet shopping. When product pages take more than a few seconds to load or don’t display properly on mobile devices, mobile buyers lose their patience and abandon the purchase.
Make sure that your items can be viewed and purchased on mobile devices in order to increase your mobile conversion rate as much as possible.
Image courtesy of BeardbrandandToms.com
10. Write compelling product descriptions
On product pages, the sales text is your best friend—but it can also be your biggest adversary if you don’t use it properly. Product descriptions that are interesting, as well as additional on-page material, such as call-to-action buttons, can assist to increase conversions on your website. Writing a captivating product description requires less emphasis on being detailed, robotic, and keyword-heavy, and more emphasis on creating creative material that allows prospective buyers to visualize themselves using your items, according to the experts.
I believe they do an excellent job of assisting individuals in understanding what the product is and how it may improve their quality of life.
11. Add social proof
Using social proof on your product pages is another effective method of establishing trust, strengthening your brand reputation, and increasing conversions. Product reviews (as previously noted) are one type of social evidence, but I’d want to discuss a few other types of social proof that you may use on your product sites as well. You could, for example, put one or more of the following on your list:
- Social media sharing buttons (created with a service such as Sumo Share)
- The usage of heart or like buttons
- Instagram photographs of satisfied consumers (user-generated content)
- And Logos of other businesses that have adopted your goods
- Customer testimonials
- Case studies from previous customers
The goal of embedding social proof into your product pages is to increase sales and conversions.
- Establish credibility by utilizing online evaluations from satisfied consumers
- Leverage content from others to improve your reputation and the reputation of your items
- Make visitors feel as if they are missing out on something if they do not purchase
- And use social media to increase sales. as well as making visitors feel like they are a member of an exclusive group of people if they make a purchase
If you want to understand more about the theory and strategy behind social proof in ecommerce, check out this blog article written by Neil Patel. Source:ModCloth
12. Use the scarcity principle
When it comes to product pages, the final conversion-rate optimization strategy is the use of scarcity to create the impression that products may not be available for purchase at a later time, that special offers may no longer be available at a later time, or that the price may change at a later time. The idea is to put a little pressure on visitors and encourage them to make a purchase choice faster, and before leaving your website, so helping to minimize the number of people who leave their shopping carts on your website.
Explore the following websites for assistance in understanding how to add scarcity into your product pages:
- Using Scarcity and Urgency to Increase Sales is a Shopify article that explains how to do just that. According to ConversionXL, there are 18 scarcity examples that can increase sales. According to Rejoiner, there are four proven urgency techniques that can increase conversion rates.
Product pages can make or break your ecommerce conversions
If you ask any conversion rate optimization specialist how to boost your ecommerce conversions, they’ll most likely respond with the phrase “it depends.” In his blog article on product-page optimization, Jason Amunwa, a former director of products at Telepathy, summarizes the situation perfectly: “Each visitor that gets it to a product page reflects all of the hard work and money that was expended to bring them to that page.
The product page is not the place to throw away all of your hard work.
It will take some trial and error—and often a lot of trial and error!—but with the 12 proven tactics we’ve mentioned above, you should be well on your way to increasing the conversion rate of your product pages.
Please share your thoughts in the comments section below.