How To Deal With Image Heavy Website Design? (Question)

How can I speed up my website with image heavy content?

  • 1 Resize your images. This is a must have. 2 Optimize your images. The next step in speeding up your image heavy website is to choose the right format and quality for every image on your website. 3 Build for mobile. 4 Load fewer resources. 5 Use a good CDN for image delivery

What needs to be done to images that are too big for a Web page?

What do you do if your image is too big for your website?

  1. Resize the image.
  2. Reduce the resolution.
  3. Compress your image with a free program like TinyPNG or TinyJPG.

What are some websites you use that have a strong focus on images?

15 Websites That Embrace the Image-Heavy Design Trend

  • When to minimize text. The websites that use this style pretty much all have a few things in common.
  • When not to focus on images.
  • Best practices.
  • RVLT.
  • Andreas Smetana Photography.
  • Martina Sperl.
  • Moving Things Design Company.
  • Andi Mayr.

Do images slow down your website?

A large volume of unoptimized images is usually the most common reason behind website slowness. High-resolution images can consume lots of bandwidth while loading. Uploading larger sized images and then scaling them down can unnecessarily increase the size of your web page – causing your website to load slowly.

What are some challenges in adding images to a website?

With that in mind, here are six common mistakes you’re making when adding images to your website and how to avoid them.

  • Mistake #1: You uploaded gigantic images.
  • Mistake #2: You didn’t rename the files.
  • Mistake #3: You didn’t add a description (ALT-tag).
  • Mistake #4: You used wrong file extension.

How do I optimize an image for Web without losing quality?

Optimizing Images & Photos: A Quick Guide

  1. Start with good photos.
  2. Showcase your products with multiple angles.
  3. Use a white background for your products.
  4. Save your images with the right dimensions.
  5. Improve page load speeds by using the correct image format.
  6. Experiment with quality settings.

How do I compress a picture without losing quality?

How to Compress JPEG Images

  1. Open Microsoft Paint.
  2. Pick an image, then use the resize button.
  3. Choose your preferred image dimensions.
  4. Tick the maintain aspect ratio box.
  5. Click on OK.
  6. Save the photo.

How do websites handle images?

Optimizing images on your website and app include choosing the right type of image format, using smaller kb images by reducing the size, image compression, and using responsive images as per different platforms. Always select the best image format ( JPEG, PNG, or GIF) and do proper image resizing as per the platforms.

How can I make my website look professional and attractive?

10 Ways to Make Your Website More Attractive to Customers

  1. 1) Select a catchy domain name.
  2. 2) Make it Easy to Navigate.
  3. 3) Avoid Stock Images.
  4. 4) Update Your Site On a Regular Basis.
  5. 5) Ensure Your Site Is Responsive (Mobile-Friendly)
  6. 6) Provide a Detailed ‘About Us’ Page.
  7. 7) Improve Your Website’s Features.

What makes a website more attractive?

The website colors, fonts, button styles, heading sizes, image styles, image sizes and backgrounds are among the pieces to keep consistent. While all of these elements are part of what makes a website visually appealing, they are all relative.

How do I make a picture lazy loading for my website?

<img class=”lazy” src=”placeholder. jpg” data-src=”image-to-lazy-load. Note the following:

  1. you add the class lazy to the element.
  2. the value of src is a placeholder image.
  3. the path to the image you want to lazy load is inside the data-src attribute.

How do I fix a slow website?

Use these simple steps to improve your website’s speed for good.

  1. Clean up your website’s code. Remove unnecessary elements such as white spaces, comments and inline spacing.
  2. Check your PHP version.
  3. MySQL Server: Find slow-executing queries.
  4. Analyze slow website content.
  5. Speed up your site performance.
  6. Check your content.

How can I reduce the loading time of my website?

9 Quick Ways to Improve Page Loading Speed

  1. Choose a performance-optimized hosting solution.
  2. Compress and optimize your images.
  3. Reduce your redirects.
  4. Cache your web pages.
  5. Enable browser caching.
  6. Use asynchronous and defer loading for your CSS and JavaScript files.
  7. Minify CSS, JavaScript, and HTML.

How do you optimize images for the Web?

The key to successful image optimization for web performance is to find the perfect balance between lowest file size and acceptable image quality. The three things that play a huge role in image optimization are: Image file format (JPEG vs PNG vs GIF) Compression (Higher compression = smaller file size)

How many images should a website have?

Most visitors will only need to see 3-5 pictures of approximately 5 different projects (15-25 images total) you’ve completed for other clients in order to get a strong impression that you do great work.

Why do images not load on websites?

Possible causes. The web page is not pointing to the correct URL (location) of the image. The server or computer hosting the image has moved or removed the image, and the web page has not yet been updated. The web page or computer hosting the image is getting too many requests and can’t send you the image.

How To Manage An Image-Heavy Website

Given that visual material is retained at a far higher rate than written content, organizations are increasingly relying on photos for a variety of objectives, resulting in image-heavy websites. Despite the fact that these photos have been tailored for contextual consumption, they offer a difficulty. If photos fail to load or take an excessive amount of time to load, according to Adobe, 39 percent of consumers will abandon a website’s content. Furthermore, they pose a danger to the speed with which pages load.

However, there are several things you can do to manage your image-heavy website in order to speed up its loading time.

And how do you maintain a website that has a lot of images?

They pique interest and increase conversions by presenting visual information of our products and services to potential customers.

When building a website that has a lot of photographs, one of the most common mistakes we do is not optimizing the images.

To maintain a website with a lot of images –

Use Rightly-Sized Images

The size of a picture is one of the most prevalent elements that affects how quickly it loads. Because of the adjustments made to the CSS height and width for the browser when a maximum-sized picture is given to the website, it results in a significantly heavier page. Furthermore, loading them requires additional data. The technique of resizing images on the client side is commonplace. However, while sending a huge image saves you time and work, you are squandering an even more valuable resource – bandwidth.

It would cost your website important seconds if it loaded a huge image when a smaller one was required.

Create photos in all necessary sizes, including appropriately sized website thumbnails, and transmit them to consumers in accordance with their device resolution and needs.

Use Responsive Images

Even if we’re talking about utilizing the proper image sizes on our websites, we should also consider using the suitable image sizes for the various viewports. Our websites are accessed by a large number of individuals who use a variety of different devices. Each device has a unique viewport, and each of these viewports necessitates a distinct size for the pictures that are delivered to it. When providing pictures to all viewports in the same size while depending on client-side scaling, the majority of us make the error of generating overly huge images, which costs users bandwidth and causes your page load time to go down.

We must be able to detect the various devices that are being used to view our websites and adjust the size of our pictures to accommodate the various viewports from which they are being viewed. A responsive website is ineffective unless and until the pictures on the website are also responsive.

Use Right Image Formats

Photographic image formats such as JPG, PNG, and GIF are the most popular. And the majority of individuals utilize any image format they like for their photographs without considering the use case or the influence it would have on not only the image but also the website as a whole before doing so. Each picture format has its own set of characteristics. When it comes to logos or pictures with any transparency, the PNG format is the ideal choice, whereas photographs should be supplied in the JPG format.

However, it hasn’t received widespread adoption in browser support just yet.

Even if picking them is a time-consuming process, it is one that must be completed in order for a website to work optimally.

Compress Images

It is not only possible to minimize the size of photographs by optimizing their proportions, but it is also possible to compress your images. There are two types of compressions that we may use to compress our images: lossy compression and lossless compression. Lossless compression is a collection of techniques that allow you to compress a file without sacrificing visual quality. Lossy compression, on the other hand, reduces the picture quality in order to generate a smaller-sized image with no discernible reduction in the image quality.

ImageKithere is a software that compresses images to a third of their original size.

Reduce the size of an image by lowering its quality to a point where any quality degradation (if any) is incomprehensible to the human eye, and then compressing the image.

Even a little reduction in image size can reduce the image size to 20-25 percent of the original!

Be Mobile-Friendly

Mobile devices are becoming increasingly popular for internet browsing, as seen by the increase in usage. Even search engines have recognized the significance of responsive design, making it a major ranking factor in search engine results pages (SERPs). As a result, it is necessary to have responsive websites. But what use is responsive design on our website if the photos on our website are not also responsive in nature? Optimizing your photos for mobile devices should no longer be considered an afterthought; rather, it should be considered a top priority.

  1. The photos on your website are equally as important as the words on the page.
  2. Why?
  3. Most websites provide the same picture across all devices, with browser-side scaling applied for responsiveness.
  4. However, this just serves to increase the weight of the webpage.
  5. These materials just serve to increase bandwidth consumption and waste the time of the user.

A compressed version that is optimized for the various viewports would be equally as effective as the original. These lighter, more responsive graphics will take less bandwidth, allowing them to load more quickly, hence speeding up the load time of your website and saving you money.

Optimize Your Image Delivery

Is it really worth it to invest time and resources in image optimization and transformation if the results are not provided quickly? Isn’t the ultimate goal of it all to have a faster page load time? The vast majority of individuals make the grave mistake of providing all of their assets from their origin servers. When all website assets are provided from the same origin, the load on the server is multiplied by a factor of two. Furthermore, if the server is not in close proximity to the user, the situation becomes even worse.

  • A content delivery network (CDN) is exactly what you require.
  • This has the benefit of decreasing the response time for queries, resulting in quicker page load times for your users.
  • The usage of this technique allows users’ devices to cache pictures, so saving the user bandwidth and time by providing the cached copies of those images each time the website is loaded, unless the content has been changed.
  • That means that network protocols will also require an upgrade.
  • HTTP/2 is the technology of the future.
  • HTTP/2 allows numerous concurrent requests to be sent over the same TCP connection, and it includes capabilities such as server push and header compression through the use of HPACK.

Final Thoughts

Whether you like it or not, your photos are slowing down your website’s loading speed and performance. They also cost you money in conversions. The cost of missed sales due to slow-loading websites is $2.6 billion a year for retailers, and when 39 percent of consumers abandon a website because its pictures won’t load or take too long to load, you know where to start optimizing. Using an easy-to-use application packaged with one of the world’s greatest CDNs, ImageKit.ioprovides a seamless solution for managing your image-heavy websites.

15 Websites That Embrace the Image-Heavy Design Trend

When developing a large number of websites, we tend to concentrate on how to make the most effective use of language for things like navigation. Images are usually considered to be a means of providing visual accompaniment for text (with the exception of things like portfolio sites and the like). In addition to websites that feature photos as the major material, there are websites that dispense with word navigation entirely in favor of symbols.

A approach like that, when executed properly, may significantly improve the looks of a website without compromising its usability. And there are a few various approaches you can use to retain usability and provide a fantastic user experience in a style that might be rife with potential snags.

When to minimize text

Most of the websites that employ this design style have a few things in common with one another. They’re all visually driven, but more significantly, they’re all located in environments where being visually driven is appropriate (like photographers, designers, and illustrators). Using this style of website also makes sense when arousing visitor interest is a desirable goal. The greater the amount of interaction a person has with your site, the more time they will spend on it. This goes a long way toward cementing your brand’s image in the minds of your visitors.

Even while this is a no-brainer when it comes to something as simple as a portfolio website, the situation becomes a little more tricky when it comes to something like an image-only navigation system.

Whennotto focus on images

There are other instances in which a visually-heavy website is inappropriate. Consider the following scenario: if your visitors are likely to be in a rush, they will choose a website that is self-explanatory. If there’s any doubt about what people should do in order to obtain the information they’re searching for, they’re more likely to just exit the site and hunt for the information somewhere else, according to the study. And, clearly, if the majority of your site’s content is text-based, including photos simply for the sake of include images isn’t going to help you (or your visitors).

Best practices

If you want to make sure that your image-heavy websites are well accepted by your visitors, there are a few things you can do to make that happen. Text should only be used when it makes sense. That includes incorporating things like hover effects and tooltips into your pictures so that visitors can quickly determine what an image is or what to do when they arrive. This is especially crucial when it comes to visuals that are used as navigational aids. The way most websites deal with this is to expose text when the symbols or pictures are hovered over with the mouse cursor.

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Curiosity-inspiring visuals can stimulate the interest of your users.

Because people are often turned off by a website that is difficult to navigate, it is difficult to strike a balance.


On the main page of the RVLTsite, a grid is used to display a blend of photos and text. The text is self-explanatory, and the graphics direct you to specific product pages on the website.

Text and graphics are rearranged every time the page is reloaded, making the site more visually appealing and engaging overall. It’s straightforward while still retaining a great deal of aesthetic intrigue.

Andreas Smetana Photography

A design that is heavily based on images is a natural choice for a photographic portfolio. However, Andreas Smetana Photography’s website continues to be distinctive and engaging. This portfolio is navigated through by using the image grid on the left-hand side of the page on which it appears. If you click on any of the images, you will be directed to a bigger version (after some neat hover animations). The navigation arrows in the portfolio are an example of a subtle usage of an icon rather than text on this website.

Martina Sperl

Martina Sperl’s website makes extensive use of large, strong graphics and has little text. Look through the lookbook for photographs that, when clicked on, give further information about the products featured. The arrows at the bottom of the photographs, which are self-explanatory, are used to navigate between the different appearances. The online shop is similarly heavily reliant on photographs, with product photos arranged in a loose grid serving as the focal point and revealing product information when hovered over.

Moving Things Design Company

Despite the fact that TheMoving Things Design Company has a more equal combination of text and images, the site nonetheless makes extensive use of visuals to emphasize and explain its arguments. The “Our Work” section, in particular, makes extensive use of photographs, which serve as links to the other portfolio items.

Andi Mayr

Andi Mayr’s photography portfolio is organized in a grid format, with each image linked to a bigger version of the image that appears in a lightbox when clicked on. The only text on the site may be found in the navigation bar on the left side of the screen and on the contact page.


Even less text is used on theDIYwebsite, which was created by Andi Mayr as well. A extremely fascinating idea, it asks participants to shoot five selfies during a five-minute period and then choose the one one that they believe best portrays them and their personality. The website itself consists of a photo grid (each photo then leads to a page that displays all of the images taken by the participant during the five-minute period), as well as a brief biography of the individual who took part in the project.

The tooltips, in particular, are quite helpful.

I think I might

I believe I could be a part of a group photo project that focuses on creating visually appealing photographs. Virtually all of the content on the site is made up of photographs.

The navigation menu is located in the top right-hand corner and is comprised only of icons. Additionally, there’s a map view of the photographs on the site (to access it, simply click on the map marker symbol), which is a fantastic tool for studying the images.


In addition to the game, Hundreds has a fascinating website that is heavy on the graphics. In addition to the images, there is a lot of material on the site, but it is all pulled together by the picture, which is evocative of the game’s interface.

Abby Putinski

Abby Putinski is an illustrator and graphic designer, so it’s only natural that her website is heavily reliant on visual content. After closing the initial introduction lightbox, visitors are presented with a map that is filled with icons and landmarks. It’s a great method to check out her work, and it piques the interest of users. Click on any of the highlighted landmarks to be taken to an amazing animated representation of that particular location. Clicking on any of the icons at the top of the page will take you to her portfolio, CV, contact information, Dribbble profile, and Etsy store, among other resources.

Marius Roosendaal

The website of Marius Roosendaal scrolls horizontally and is nearly completely comprised of photos on a white backdrop (with the exception of a text link to the “about” page). More information and a brief description of the specific piece may be found by clicking on the image.

Radoslav Holan

This designer’s website is comprised of a huge background image and a number of link icons that direct you to various pages of his work. Another option is to share the website, which has extra icons for each of the main social networks at the bottom. Additionally, you may turn off the icons completely by clicking the “x” at the bottom of the screen (which then changes into a “+,” which you can click again to bring the icons back into focus).

Mint Digital

When you hover your mouse over an icon in the navigation bar on the left-hand side of the page, the icon expands to provide explanatory information. Mint Digital is a digital currency. The majority of the content on the site is made up of photographs, with a small amount of text thrown in for good measure.

Brindisa Tapas Kitchens

The major navigation of theBrindisa Tapas Kitchenswebsite is comprised of navigation icons, which when hovered over, expand to provide more information. Some of the symbols are self-explanatory (for example, a menu for the menu page, or a plate and flatware for the link to reserve a table), but others are more complex and require the inclusion of additional language. In addition, there are arrows to let you browse across the enormous homepage slider. It’s a simple design that also happens to be quite aesthetically beautiful.


A colorful block grid filled with icons and little text makes up the majority of the primary portion of TheBlocklevelsite’s home page’s design. When the cursor is held over, the majority of these provide information about the firm. This type of disclosure piques the interest of site visitors and increases the likelihood that they will engage with the site.


When it comes to becoming an illustrator, theCamelliewebsite is a fantastic resource, with the main page being all of the artist’s works. Hovering over each image reveals further information on the picture, and clicking on it opens a bigger version of the image.

A sequence of bright dots on the left-hand side of the page on these detail pages directs you to further artworks, which may be found on the main detail pages as well. It’s straightforward, with the emphasis completely on the art, as it should be with a site of this nature.


The use of pictures and the minimization of text on websites may have a significant influence on visitors and enhance engagement when done properly. While there are certain disadvantages to employing this design, and it is not ideal for every website, there are some definite advantages to using it for websites where increasing user interest is beneficial.

A Picture is Worth a Thousand Words: Image-Heavy Website Design

Using graphics to communicate a story is not a new concept; the phrase “Use a picture” has been around for years. The phrase ‘a picture is worth a thousand words’ first appeared in a 1911 newspaper story. So we’ve known for a long time that visuals can effectively communicate a message quickly and clearly, and this has been exploited and abused in the explosion of infographics that have been produced in recent years. This holds true in the area of web design as well. The greatest approach to represent oneself in the smallest amount of space possible is generally to create an image-heavy website, which is especially true for businesses such as photography, fashion, designers (of all things), and many others.

Image-Heavy Website Design

This is the online portfolio of a freelancer who specializes in post-production and retouching. He conveys his message with graphics that are obscured by a black transparency that reveals the link title when the mouse is moved over them. The grid style used in this layout is not symmetrical, which makes for a unique arrangement.

Visit Suffolk

Located in the United Kingdom, this is the official tourist information website for the county of Suffolk. In comparison to virtually every other tourist information center, it has been regarded as “brave.” Very busy, very black and yellow, yet quite well-organized, thanks to the white border around all of the photos on the page.

Awd Agency

A rather significant number of photos are used by this marketing agency, each of which has a transparent overlay that disappears as the mouse is hovered over it.

Cartel Belli

Another communications agency use a grid-style structure that becomes transparent when the mouse is hovered over.

Simon Foster Design

This front-end site designer makes extensive use of huge graphics and little use of text. As you scroll down the page, he utilizes huge blocks of varied colors, as well as hand-drawn illustrations. The main drawback to this design is that there is no indication of where the links will take you after you click on them.


This is a new social networking site with a variety of photographs on the home page to get you started. Unlike most photographs, the images are in full color until you hover the mouse over one of them, at which point all of the other images become transparent, leaving only the one you have lingered over in full view of the viewer.


This page’s layout, which is heavily reliant on images, is a little unusual. In this case, the photographs are laid up in a grid pattern with rectangular borders, but there are a few images with white backgrounds that do not appear to be part of the grid.

Another fascinating feature of this home page is that the layout will change if you reload the page after you have visited it.


I’m curious if you have any ideas about what this firm produces. Even the name is spelled backwards: ‘bag’.


This is yet another fashion website that uses a grid-style structure to display its photographs. Not all of the photos are clickable links, but those that are get a thin white border when the mouse is moved over them.

Arthur Gallan

Take a look at this alternative method of displaying photographs. All of these characters are animated, and three of them wander off the screen and back onto it.

L’Oreal Color Looks

This whole screen of thumbnail photos is really a slideshow of photographs that are being displayed in succession. Hovering over the photographs will choose a strip of five images, and clicking on one of them will launch a slideshow of more detailed images. This website clearly conveys its message through images!


This whole screen of thumbnail photos is really a slideshow of photographs that are being displayed. Hovering over the photographs will choose a strip of five images, and clicking on one of them will launch a slideshow of more substantial images. In terms of visuals, this website certainly tells it all.


On its grid-style structure, this site makes use of alternative pictures and solid blocks of color, with only a little amount of text. That infant is animated, and it appears to be more of a cinemagraph than a video clip on the screen.

Etienne Aigner

Despite the fact that this site is image-heavy, it has a minimalist aesthetic. Each of the photographs has a close-up of one of the items depicted in the image next to it. As you continue to scroll down the page, you will see a film and a slide display.

Lois Jeans

When the mouse is hovered over each image in this grid-style arrangement, different colored transparencies are displayed. Additionally, there is a solid block of the same color at the bottom of each image, which has white text inside of it.

House: Campaign spring 2014

Because there is so little writing on this website, I was unable to determine what it was all about! It is clearly owned by the pair seen in the photographs, and the website has videos of house music by various performers. You will see four vertical pictures on the home page when you first arrive, and if you hover your mouse over any of them, a colorful transparency will appear over it, enlarging the rest of the page into that single image.

Yvan Rodic

This is the portfolio website of Yvan Rodic, who is a traveler and photographer, or a combination of the two. This landing page has a collection of pictures taken in a certain city, and the tag in the upper right corner of each image displays the city, its latitude and longitude, and the date the photographs were taken. If you click on any of the photos, you will be taken to an extensive collection of photographs from that particular city.

Nicolas Tarier Photography

An image gallery is shown in this portfolio using a grid-style structure.

Hovering your cursor over any image will overlay a transparent overlay on it, displaying the title of the photograph in a hollow box, and clicking on it will lead you to the full-size version of that photograph.

Bernd Kammerer

The website of another photographer’s portfolio. However, I must inquire as to if that is indeed his given name. If that’s the case, it’s clear that he felt compelled to pursue a career in photography! The photos have a black label that slides up when the mouse is moved over them, and the red circles turn white when the mouse is moved over them.


This website’s landing page is just comprised of an excessive number of thumbnail photos with the company’s logo in the center. Hovering over the thumbnails will cause one or more of the photos to enlarge and become visible. I am confident that the G in the middle of the emblem is three-dimensional. So, if you have them, put them on immediately!

Rod McClean

Pictures on this site are all distorted, and hovering over them makes the images appear to be rectangles in shape. On mouse-over, some websites display an extremely fast-moving slide presentation.


As you will have noticed, the majority of the sites listed above are in the industries and trades mentioned in the introduction (photography, fashion, and designing), but there are a few that are not, and some that are in trades that you would not necessarily associate with image-heavy sites, such as architecture. What do you think about landing on sites with a lot of photos and little text? Do you find them to be user-friendly in their overall navigation? Have you ever built or developed a website like this?

How To Deal With Image Heavy Website Site

Pictures are a thousand times more efficient than words in conveying information. The inclusion of photos on the homepage of your website is a commendable tactic. Images have the ability to communicate your brand’s narrative and values in a powerful way. Furthermore, you do not need to use long phrases to ensure that the buyer understands what you are saying. Visuals of high quality make your website more vivid and alive. They have a significant impact on the conversion of higher-quality leads.

  • The main downside of using high-resolution photographs is that they take a long time to load.
  • As a result, it takes longer for your website to load than usual.
  • Because visitors are more likely to abandon a website if it takes longer than seven seconds to load.
  • Yes, it is possible to resolve this issue for your website without having to revamp it totally.
  • In addition, how can you optimize the site performance when there are photographs on it?
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Examples of some image-focused sites

Images are the most effective means of connecting people’s thoughts. However, as compared to text content and other buttons, they take up a significant amount of space on your website. The most practical method is to optimize the visuals, which results in a page size and performance that are optimal for the situation. A gorgeous design dominates the Evernotehomepage, which features illustrations of many subjects. There is virtually little textual information or other features in this piece. Intercom’s website similarly makes use of graphics and doodles to describe the company’s basic values.

Marketo’s website contains real-life photographs on its main page, which is a nice touch. As a result, we may infer that the vast majority of websites we see these days make extensive use of graphics. Let us now turn our attention to the disadvantage: a slow site.

Slow site lowers your conversions

Google performed a page speed research in 2017 and published the results. It began by determining the average page size of several websites. It was discovered that the majority of online pages have a high file size of up to 2MB, which was surprising. However, it is advised that the file size be less than 500 kb! It was as a result of this that the page speed of these heavyweight websites was extremely poor. It took the longest amount of time to load (10 seconds). However, in actuality, your website should load in no more than three seconds.

In fact, a ten-second delay in loading raises the likelihood of bouncing by a factor of 123 percent.

How to diagnose the problem?

According to Google’s study, it is very evident that the vast majority of websites do not have the ideal page loading speed in place. Your website is in the same boat. Google’s Test My Site Tool will help you determine how quickly your site loads on mobile devices. All you have to do is put the URL of your website into the box. Then, by clicking on the arrow, you may begin the analysis. The program will scan your device and offer you with the results in a few moments time. Here you can see how long it takes for your website to load and how many visitors you are losing as a result of it.

Alternatively, you may use the Google Page Speed Insights desktop testing application, which is available for free.

It will lead you through the process of formatting and optimizing some visuals in order to restore the optimal performance!

Therefore, there is a greater potential of converting an increased number of clients.

Compressing the images

According to Kinsta, large graphics slow down the loading time of your website. However, by selecting the appropriate layout, size, and compression, you may significantly improve the performance of your website. To achieve the best results, you should reduce the size of the images by 60 to 70% of their original dimensions. Don’t be concerned, they will be just as spectacular as they were when they were first created. The only difference would be that they would load more quickly. It is possible to install a free plugin called Smush Image Compression and Optimization on your WordPress website if you have one.

You may use the tool to smush or compress any image that you upload to the website.

You may also set the plugin’s settings to “automatic” to save time.

There is a tool that will search your whole picture collection and compress any photos that are too large to fit on the screen. Check out the following tools that you may use if your website is not powered by WordPress.

  1. is a completely free utility. It is compatible with four different file types: PNG, JPEG, GIF, and SVG. It has no effect on the image quality once it has been compressed. Simply click on the “try it” button, and the gadget will begin working. It has the ability to shrink the size of a picture file by up to 78 percent
  2. Compress JPEG photos – Using the program, you may compress up to 20 photographs at the same time. It is compatible with the PNG, JPEG, and PDF file formats. After the photographs have been compressed, you may access them by double-clicking on the ZIP file. While the image is being compressed, you may compare it to the original image, which is displayed on the right. Additionally, the tool maintains image quality.
  • Additionally, you may compress up to 20 pictures at once with TinyJPG.


Site speed and bounce rate are important metrics to measure, and you should do so. This will assist you in determining why your website is not converting a significant amount of leads into sales. The next step is to compress the photos with the help of the free programs mentioned above. Because you won’t be able to exclude photos in order to improve site performance. Images enhance the visual appeal of your website. By employing compressed images, you are effectively providing two photos. One, a well-designed website, and two, a website that loads quickly.

5 steps to speed up your image heavy website

Every website relies on images to function properly. According to the HTTP Archive, pictures account for more than 60% of the data that is loaded into web sites. Image optimization is important because it is a critical component of almost all websites, whether they are e-commerce sites, news websites, fashion websites, blogs, or travel portals. It is also one of the easiest things to do if you want to speed up your image-heavy website, as it is the lowest hanging fruit. The optimization of photos on your website may be separated into three categories: images that load lighter, images that load fewer, and images that load faster.

  • So, let’s get started and take a look at some easy tactics that you can put into action right now to make considerable headway on optimizing your image-heavy website today.
  • Resize your photographs so that they fit perfectly into the space available on your page.
  • I’m referring to the process of resizing a picture on the server and then transmitting it to a web browser.
  • On your website, however, you will need to display a considerably smaller representation of this item.
  • Make certain that the original picture is scaled down to these dimensions BEFORE sending it to the browser.
  • In my opinion, the most significant area of optimization on most websites is the wrong scaling of photographs.
  • Pretend you’re in the following situation: You begin with photographs that are just the right size for your new website.

However, rather than developing new pictures to suit these new dimension criteria, which would be a time-consuming and difficult process in and of itself, you make do with a near substitute.

As far as I can tell, this would have occurred to everyone.

ImageKit was used to resize the image.

However, it is still just 21 percent.

If you have an image server that can resize a picture to any specified dimension in real time, by just altering the image URL, it is the best case scenario.

There are several open-source and server-side solutions available that you may use to build your own solution.

Additionally, it can be used on all of your existing photographs after only a few minutes of setup.

JPG, PNG, and GIF are the three most popular image formats now in use on the web, and each is best suited for a certain set of applications.

The size comparison shown above demonstrates the necessity of selecting the appropriate picture format for your images.

Because of the significant performance advantages of WebP format, you should provide your photographs in this format whenever feasible.

Simply described, picture quality is a measure of how aesthetically appealing an image seems to be.

Higher picture quality leads in larger image sizes, which in turn causes a slower website.

As a general rule, a quality level of 80 to 90 (on a scale of 100) is considered to be a suitable compromise between picture size and image quality in most cases.

Visually, the photographs are nearly same, yet their proportions are vastly different.

Visually, the photographs are nearly same, yet their proportions are vastly different.

It automatically converts images to WebP wherever feasible and also enhances the image quality in real time, all without the need for user intervention.

According to the data, mobile devices account for over 60% of all worldwide traffic in 2015.

It is possible to have intermittent mobile data service in some countries or regions within nations.

If you already have a responsive website that works on both desktop and mobile devices, you can make the move to using responsive pictures.

Responsive image tags are used in conjunction with the’srcset’ and’sizes’ attributes of the img tag.

This is done automatically.

With mobile devices, another consideration is the Device Pixel Ratio, or the DPR value, which is measured in pixels per inch.

When seen on a high density screen, a picture that seems fine on a conventional device will appear somewhat blurred.

This may also be performed with the use of the responsive image element, as seen below.

The mechanics of client hints is such a large topic in and of itself that it is beyond the scope of this essay and has already been explored in depth here.

The loading of too many pictures, even if they have been optimized, is certain to slow down your website and have a bad effect on your users’ overall experience.

However, there are several situations in which we can avoid utilizing pictures or loading them at the beginning of the page.

Slow loading of your photos is another significant approach that you may employ to improve the performance of your website.

Most of the time, any picture that is not visible to the user on his screen or in the viewport can be loaded at a later point in time, such as when the image enters or is about to enter the viewport, as long as it is not too large.

The pictures are not loaded at the start of the game.

The photos are loaded asynchronously and later on.

Consider the following scenario: you have 100 goods listed on your website.

It is likely that the photos would compete for network bandwidth and CPU resources with other vital elements on the website, such as CSS and JavaScript.

Then, as soon as the visitor begins to scroll down the page, we will continue to load further photos.

There will be instances where the user does not complete the page’s scrolling and, as a result, certain images will not be loaded at all.

With JS frameworks such as jQuery Lazy, getting started with lazy loading is a breeze.

The next step once you’ve figured out how to deal with the size of the pictures and the quantity of photos that get loaded on a given page is to make sure that the images that actually get loaded on your website are loaded as quickly as possible.

Content Delivery Networks, often known as CDNs, are a collection of caching and proxy servers that are scattered around the world.

Credit for the image goes to CloudFlare Assume that your website’s server is situated in the United States.

In that case, if a user in Brazil requests an image from your website, the CDN will deliver that image from a node closest to that user in Brazil, rather than from your server in the United States.

This Wikipedia article contains a list of some of the more well-known CDNs.

HTTP/2 is a new protocol for delivering material on the internet that has the potential to drastically reduce page loading times.

The following CDNs have now added support for HTTP/2.

ImageKit is pre-installed with a content delivery network (CDN) that is HTTP/2 compliant.

There are a number of tools available that may be used to evaluate a website especially for image-related faults, and they are listed below.

Simply enter the URL of a page, and within a few seconds, it will provide you with recommendations for resizing, optimum format, lazy loading, and HTTP/2 compliance.

Integrated within the current versions of Chrome, this tool can run a full study of not only the photos on your website, but also any other issues that may be interfering with its overall efficiency.

Each of the key strategies for picture optimization and performance enhancement has been discussed in detail here.

This will allow you to achieve quicker website load times and higher rankings in search engine results. Always keep in mind that when it comes to photos on your website, lighter is better, fewer images are better, and quicker is better.

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All webmasters are well aware of the importance of having photos on their websites. Site owners may add value and interest to their material by including photos in it. Images, on the other hand, come with the additional baggage of bigger file sizes. As a result, image optimization has emerged as a vital step for modern websites to complete. In this digital era, a company that falls behind in some technological breakthroughs may find it difficult to remain competitive. What is the significance of image optimization?

This is due to the fact that high-quality photographs take up a significant amount of space and take longer to load.

It’s possible that larger file sizes are causing your site’s speed to suffer.

A step-by-step solution has been developed to assist you in getting started with your picture optimization project.

5 steps to speed up your website

Among the most often used tools in website design, thumbnails are one of the most common. They’re simply miniature replicas of the title picture that provide consumers a preview of what’s on the other side. They are used for a number of applications; e-commerce companies, in particular, make extensive use of them in their product catalogs. Image thumbnails are a deceiving group of images to look at. On the surface, they appear to be little and do not require a great deal of information. The problem is that some website owners forget that just because they appear little does not imply that they are small.

If you own an e-commerce website such as Amazon or eBay, this is an even greater priority.

With all that is going on, it is possible that mistakes may be made.

See also:  How To Make Your Homepage Actually Convert? (Best solution)

2. Adjust your image dimensions to their purpose

Having said that, you’d benefit much by scaling all of your photographs to their proper proportions. Simply said, this is altering the image’s proportions in order to fit the current context or circumstance. You may rest certain that each photograph will not take up any more space than it really needs to on your computer. There are several approaches that may be used to address this issue. If you’re a website owner who creates photographs, you’ll most likely have photo-editing software installed on your computer.

Alternately, there are a few of web programs available that provide this function at no charge. Take, for instance, PicResize as an example. Photo editing, cropping, and resizing are all possible on this website after a photo has been uploaded by the user.

3. Make sure your files are compressed

The notion of file compression is not a new one. It is accomplished by the use of algorithms, which instruct a computer program on which data should be deleted and which should be retained. It’s an ingenious approach of reducing the size of each file’s footprint. The compression of source files and graphics has been utilized in web development for a long time. Users of the WordPress platform may have an easier time navigating this. This is due to the fact that there are plugins designed specifically for both novices and pros.

This is due to the fact that professional teams will have a checklist of requirements to meet before completing a website.

A multitude of free tools have been developed by web developers from all over the world to provide users with effective file compression.

4. Pay attention to the file type of your images

Images are employed for a variety of purposes. Some photographs are utilized as banners, but others are restricted to the duty of thumbnails on the website. What this implies for you is that you will be working with photos that have a variety of characteristics. What exactly do we mean by that? The purpose of the image, on the other hand, should be taken into consideration while determining the image file format. This is due to the fact that each file format will have its own set of advantages and disadvantages.

In order to assist you, we’ve compiled a list of the most important attributes and applications of the three most prevalent file formats.

File type Characteristics Use for
JPG/JPEG | Lossy, versatile most commonly used scaled compression | Artwork photographs
PNG | Loss-less may display millions of colors increasing popularity as standard web format. Simple images yield tiny file sizes | Elements that need transparency simple images with fewer colors images that can be simplified
GIF | Loss-less allows for animated images can be compressed for lower file size | Page banners, email advertisements, any element that needs animation

It all boils down to what you want to use your photographs for. Consider the following scenario: you want to start a photography blog. According to the information in the table above, you will be looking at JPG files rather than PNG ones.

5. Don’t sacrifice practicality for aesthetics

Finally, this stage serves more as a maintenance guide than anything else. Of course, it pays to stick with it as opposed to simply abandoning it after you’ve posted your article. Owning a website isn’t supposed to be like that in the first place. Being competitive necessitates a certain amount of patience and perseverance. On that topic, we strongly suggest optimizing the efficiency and usability of your website. The use of photos is critical for the overall design of a website, and this is true.

Strive to strike a balance between beauty and utility in your design.

Take, for instance, BlueReceipt as an example.

However, the site maintains a fast page load time despite these obstacles.

In many situations, establishing and maintaining a delicate balance should be the first order of business. Overcomplicating or overcompensating will have a detrimental influence on the overall impact and attractiveness of your site’s design.


So there you have it: a straightforward method of tackling picture optimization. It is not nearly as difficult as some people make it seem to be. The key to success in this situation is to pay close attention to every minute detail. It does take some getting used to, to be honest with you. When creating a website, it may be quite simple to overlook some of the most important tasks. The idea here is to keep in mind how this is beneficial to you. Images that have been optimized will improve the performance of your website.

Finally, quicker speeds will result in a higher ranking in Google’s search results, according to the search algorithm.

While visuals are crucial, the information they are meant to supplement should always take precedence over the images themselves.

How to Increase Page Speed on Image-Heavy Websites

In today’s world, images are the lifeblood of websites; without them, it is difficult to leave a lasting impression on your visitors. Images may assist companies in engaging their visitors and reducing bounce rates; but, they can also be the source of poor web performance in some cases. Websites that are image-heavy and take a long time to load are disliked by search engine crawlers such as Google and Bing. Page loading times are significantly increased when there are several photos on a page.

The following are practical methods that website owners, SEO specialists, bloggers, and online retailers may do to improve the speed of their websites.

  • The advantages of optimizing photographs
  • The best practices for optimizing pictures for quicker website loading times
  • What are SVGs and why should you use them
  • What are SVGs and why should you use them
  • Other suggested practices for websites with a lot of images include: The best way to identify image-related problems on my website

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There are several benefits to optimizing photos for the web that, however, are neglected by the vast majority of web owners and developers. Examine four of the most important reasons why optimizing your image-heavy website is so important. 1. A more user-friendly website Heavy pictures take up more disk space on a web server, and extracting them from the server to show them on a browser consumes more bandwidth than normal images. If your website is hosted on a server with plenty of disk space and bandwidth, extracting photos from the server may not be a problem; nevertheless, it will raise your hosting costs.

  • Furthermore, optimized images increase the speed with which images load on web sites, especially when using weaker internet connections, such as those seen on mobile devices.
  • To boost the pace of the page Because they take less time to load all of the page components than image-heavy websites, lighter websites perform better than image-heavy websites.
  • As a result, photos that have been specifically optimized for the web adhere to best practices that allow images to be shown on screens of diverse sizes and in different browsers.
  • The Advantages of SEO Not only do human visitors appreciate websites that load quickly, but so do search engine crawlers such as Google.
  • When you optimize pictures for performance, you are reducing page load times, which is important since Google’s algorithm gives priority to websites that load quickly and penalizes those that take a long time to load.
  • Because search engines like to show quicker loading and more relevant websites to their visitors, websites that improve their page loading speeds unintentionally improve their SERP ranking.
  • 4.
  • Such who arrive on pages and websites that load fast and are able to go to what they were looking for in the first place are more likely to remain on those pages and websites.

A pleasant user experience is critical for all online businesses in order to survive and thrive in today’s competitive market.

How to optimize images for faster page loading speeds

If you want your website to function at a high level, you may apply any of the approaches listed below singly or in combination, depending on your goals. 1. Selecting the appropriate file format When it comes to photographs that are utilized on the internet, there are a variety of file formats to choose from. It is critical to select the most appropriate format for your website. When lossless compressions (explained below) are applied, PNG (Portable Network Graphics) is the most often used format.

  1. In comparison to PNG, JPEG (Joint Photographic Experts Group) provides inferior image quality while also reducing file size.
  2. It may compress images in both lossy and lossless modes.
  3. That is the question that website developers are debating.
  4. JPEGs, on the other hand, may be compressed more easily, resulting in a reduced file size overall.
  5. GIF (Graphics Interchange Format) is a lossless compression format that exclusively utilizes lossless compression.
  6. It is a more effective method of communicating a brief message or for creating a more hilarious impression than an image.
  7. However, this may be difficult, and if not done correctly, it can have a negative impact on the image’s quality.

Consider the following scenario: you want to utilize a picture with dimensions 3800 × 5000 px as the display image for a product with dimensions 300 x 300 px.

Not only does this lower the amount of time it takes for your web page to load, but it also reduces the amount of bandwidth and disk space used by the server where it is being housed.

In most cases, images that are scaled for an old design will not be the proper proportions for a newly designed website.

Dimensions of the image Uncommonly held beliefs include the notion that only images with huge pixel sizes provide the highest quality on a web page.


The visual depiction of an image on a web page is represented by the image’s quality.

However, appropriately reducing picture quality does not degrade the image’s quality while simultaneously decreasing its file size, allowing it to load faster for the visitor.

Although this is beneficial for page performance, it will appear ‘grainy’ and pixelated to human visitors.


This data loss will not be seen by the user, but it will result in a large reduction in the overall file size.

Lossy compression is suitable for JPEG file formats, which are often modest in file size because to their compression ratio.

It is called lossless compression when an image is compressed while maintaining all of its information, and when the picture is uncompressed, all of the data is retrievable.

Adobe Photoshop or Affinity Photo are two applications that may be used to implement lossy and lossless compressions.

When it comes to optimizing photographs for performance, there is a wealth of free and commercial image editing software options available.

The decision on which to utilize will be based on the preferences of the user and the type of optimization needed. The following are some commonly used picture optimization tools:

  • Adobe Photoshop, OptiPNG, JPEG Optimizer, ImageRecycle, JPEG Mini, and more programs

What are SVGs and why you should consider using them?

Scalable Vector Graphics (SVG) are a type of scalable vector graphic that is mostly used for basic pictures, text, and logos, among other things. SVG files include text that delineates the forms, curves, and lines of the pictures within the file. This allows SVGs to scale easily to fit any screen size or resolution without losing quality. They have the same ability to be indexed by search engines as JPEG or PNG pictures, but have reduced file sizes when compared to those formats. In addition, the SVGs format is supported by the vast majority of online browsers and mobile devices on the market.

As more people use mobile devices to access the internet, pictures that are responsive to mobile devices must be included in mobile browsing (in other words, look good on all device types, tablets, android, iOS, etc.).

Other best practices for image-heavy websites

Several of the principles mentioned above are vital for improving image performance, and the tools indicated may be utilized to make improvements to your present website design. When considering the addition of fresh material and photos to your website, be certain that you follow the online image best practices listed below:

  • Several of the criteria mentioned above are vital for improving image speed, and the tools indicated may be utilized to make improvements to your existing website. When considering the addition of new material and photos to your website, be certain that you follow the web image best practices as outlined below.

Additionally, it would be excellent if you took into consideration the following website performance recommendations: Browser CachingBrowser caching allows websites to save static data in the user’s web browser, allowing for faster page load times. The next time a user requests the same data, the data is immediately served from local storage, rather than having to download the data from the homepage the first time. Browser caching allows users to access your website more quickly and enjoy a better experience.

This gives the website more time and resources to load the main page at a quicker rate.

This reduces loading time and increases visitor abandonment rates on that particular section of the website.

How can I find image-related issues on my website?

There are a variety of tools available to you for testing your website, including tools for checking for image-related problems and page speed. Google PageSpeed is a free tool that indicates whether or not your website has any pictures that are not optimized for speed and provides ideas on how to improve it. Lighthouse is a free open source program that web developers may use to verify that the webpages they are developing do not include excessive amounts of images and are hence light in weight.

ImageKit, a website analyzer, is one of my favorite tools. You may enter the URL of any page, and within a few minutes, it will make recommendations for that page regarding the following:

  • The most appropriate picture format
  • L denotes lazy loading
  • HTTP/2
  • Image resizing, and
  • HTTP/2
  • A percentage score for both the desktop and mobile versions of the application

Despite the fact that you may be startled, the scores for both desktop and mobile will be different – make sure you pay close attention to both, particularly mobile.

Final thoughts

According to Google, pages that take more than 10 seconds to load will see a 123 percent rise in the number of visitors who leave the page. Therefore, image-heavy websites will struggle to boost page performance and will see their bounce rates increase as a result of this. Following these practical guidelines and best practices will guarantee that your website not only provides a positive user experience, but that it will also rank higher in search engine results pages, resulting in more traffic to your site.

David Bailey-Lauring is a single father of three sons and a digital entrepreneur who writes on finance, technology, SEO, and digital marketing in the United Kingdom, the United States, and Europe on a daily basis.

David holds a bachelor’s degree in marketing from the University of Texas at Austin.

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