How to Create an Irresistible Pitch Deck for Investors
- Get the necessary tools.
- Step 1: Set up your document.
- Step 2: Create a visual style.
- Step 3: The overview.
- Step 4: The problem your product/service solves.
- Step 5: What your product is.
- Step 6: Your team.
- Step 7: Market opportunity.
- Your deck should tell a story; and like any good narrative, it should be compelling, credible, and concise. Grab investors’ attention in your first slide and work to hold it as you describe the product, opportunity, and team. Balance enthusiasm with reality; investors will see right through over-inflated promises.
How do you make an investor pitch deck?
The key to a successful pitch deck is to make sure you cover your basics and include all the slides your investors want to see. Slides Your Pitch Deck Should Include
- Market Size, Opportunity and Trends.
- Product Comparison.
What should be included in an investor pitch deck?
10 Elements to Include in a Pitch Deck
- Introduction. The first slide should introduce the pitch deck and explain the business in simple and clearly understood terms.
- Target market.
- Marketing and sales strategy.
What makes a good investor deck?
Your deck should tell a story; and like any good narrative, it should be compelling, credible, and concise. Grab investors’ attention in your first slide and work to hold it as you describe the product, opportunity, and team. Balance enthusiasm with reality; investors will see right through over-inflated promises.
How do you pitch a business to investors?
How to Pitch a Business Idea
- Know Who You’re Pitching. Some entrepreneurs try to get in front of every investor, despite their industry expertise or firm’s investment stage.
- Consider How You’re Presenting Yourself, Not Simply Your Idea.
- Tell a Story.
- Cover the Details.
- Show the Roadmap.
What makes a standout pitch that engages the investors attention?
Your pitch should be concise but detailed; informative but persuasive; and most of all, memorable. The pitch you create should detail the story of your business – who the market is, what problems they face, what your solution is, and why your solution is the right solution.
How do you structure a pitch deck?
The pitch deck is a visual support to the words said in a pitch. Start by pulling together all relevant content, then structure it to follow the arc of the story, and finally, design it to convey your message as clearly and simply as possible.
What does a good pitch deck look like?
A pitch deck is usually a 10-20 slide presentation designed to give a short summary of your company, your business plan and your startup vision. A demo day presentation, for example, should be very visual and contain very little text. It’s going to be seen from afar and you’re going to do all the talking.
What makes a great pitch deck?
All great pitch decks include a story that guides the reader from the initial pain point to the solution to the promised land (a business with excellent metrics that’s growing quickly). Be sure to talk about the initial pain point your product solves.
Which three components are characteristic of a pitch deck?
Elements of the Pitch Deck
How To Create A Great Investor Pitch Deck For Startups Seeking Financing
The information in this post has been updated. To view the most recent version, please visit this link. Startups commonly create a “pitch deck” in order to market their firm to potential angel or venture capital investors, among other things. The pitch deck, which is generally composed of 15-20 slides in a PowerPoint presentation, is meant to provide investors with an overview of the company’s goods, technology, and management team. Raising funds from investors is a complex and time-consuming process that takes a long time.
As part of this post, I offer valuable tips for developing an effective, comprehensive, and compelling investor presentation deck.
I also include links to example pitch decks that you may use as a starting point for your own creation when you begin the process of creating your own.
Important Do’s and Don’ts for Investor Pitch Decks
When it comes to constructing their investor presentation decks, far too many businesses make a number of preventable blunders. Here’s a list of preliminary dos and don’ts to bear in mind before getting started: When attempting to seek financing for your business, it is critical that your investor presentation is flawless. kasto – Photo courtesy of Fotolia.com
Pitch Deck Do’s
- Include the following language at the bottom left of the pitch deck cover page: “Confidential and Proprietary. ” “All Rights Reserved.” Copyright (c) by. All Rights Reserved.”
- Do your best to persuade the audience as to why the market potential is so huge. Include graphics and pictures that are aesthetically appealing
- And Prepare and submit the pitch deck to possible investors in PDF format well before the meeting takes place. Make the investor download it from Google Docs, Dropbox, or some other online service, rather than forcing them to do it, since this will just serve to prevent the investor from really reading it. Consider include a demonstration of your product as part of your in-person presentation. Inform your audience of your business enthusiasm by telling a compelling, memorable, and fascinating tale
- Do not lie. You should demonstrate that you have more than a simple concept, as well as initial success in creating the product, acquiring consumers, or signing up partners. Do you have a catchphrase that investors will remember you by? Don’t forget to maintain consistency in font size, color, and header title style throughout the presentation.
Pitch Deck Don’ts
- The pitch deck should not be more than 15-20 slides in total length (investors have limited attention spans). In the event that you believe you need to incorporate additional material, publish it as an appendix. Make sure you don’t have too many wordy slides. Keep your financial data to a minimum, since they may be supplied in a later stage of the process. In your pitch deck, don’t try to cover every possible topic. Your in-person presentation will provide you with the opportunity to add and highlight important information. Avoid using a lot of jargon or acronyms that the investor might not grasp right away
- Instead, use plain language. It is important not to underestimate or denigrate the competitors. Make sure that your pitch deck is up to date at all times. If the date on the cover page is several months outdated, this should be avoided (that is why I avoid putting a date on the cover page at all). And you don’t want facts or data about your company on the deck that are stale or out of date
- Poor layout, poor graphics, and a low-quality “look and feel” are all things to avoid. You might want to consider employing a graphic designer to give your pitch desk a more professional appearance.
Make Sure to Review Other Pitch Deck Examples
When constructing your pitch deck for investors, it is incredibly beneficial to look at other example pitch decks to get some inspiration. A large number of pitch decks are accessible online, including the following:
- Google’s Startup Pitch Deck
- Google’s Startup Pitch Deck Template
- The pitch deck for LinkedIn’s Series B round of funding
- Facebook’s first pitch deck, which was created in the spring of 2004. Airbnb’s Pitch Deck for Its Angel Round was just released. The Investor Pitch Deck for Mint.com’s Pre-Launch
The Google Pitch Deck for Startups is a template that may be used by anybody. The Pitch Deck for LinkedIn’s Series B Round of funding; The original Pitch Deck for Facebook, which was created in the spring of 2004, is available online. In preparation for its Angel Round, Airbnb has created a pitch deck. Investor Pitch Deck for Mint.com’s Pre-Launch;
What Are the Key Slides You Want In Your Investor Pitch Deck?
In general, you want your investor pitch deck to contain the following subjects, generally in the order given forth below, with names that sound something like this:
- Company Overview
- Mission/Vision of the Company
- The Team
- The Problem
- The Solution
- The Market Opportunity
- The Product
- The Customers
- The Technology
- The Competition
- Business Model
- The Marketing Plan
- The Ask
- The Asking Price
1. The “Company Overview” Slide of the Pitch Deck
I strongly believe that the page immediately following the cover page should contain a “Company Overview,” in which you summarize in 4-6 bullet points your business, the problem it solves, where you are located, the experience of the management team, and any significant traction that has already been gained. Take, for example, the following paragraph from your “Company Overview” page. An excellent example of a “Company Overview” presentation slide. Richard D. Harroch is the author of this piece.
2. The “Mission/Vision” Slide of the Pitch Deck
In this slide, you should provide a succinct overview of the company’s objective and vision. The following are some instances of missions:
- “Our objective is to be the corporate solution for cybersecurity gaps in a company’s data storage,” said the company’s founder. Our mission is to provide millennials who wish to invest in the stock market with a mobile solution. “We are the on-demand option for house cleaners, similar to what Uber is.”
“Our objective is to become the foremost e-commerce firm for those recovering from injuries,” for example.
Assume that this slide represents your 15-second powerful elevator pitch.
3. “The Team” Slide of the Pitch Deck
Many investors feel that the management team of a firm is the most essential factor in determining whether or not to invest. “The Team” slide will often feature the following information:
- Photographs of the most important members of the team
- Members of the team are identified by their titles. A brief explanation of the team’s previous job history, demonstrating domain knowledge and applicable expertise
- Members of the board of advisors, consultants, and consultants (who are occasionally included in this presentation to strengthen credibility)
4. “The Problem” Slide in the Pitch Deck
You must clearly describe the problem or need that your startup is addressing, which may include:
- What is the scope of the problem
- What is the significance of this
- Who is it that you are resolving the problem for?
5. “The Solution” Slide in the Pitch Deck
Following on from the previous slide’s description of the problem, the “The Remedy” part of your investor pitch deck should describe your suggested solution and why it is superior to other options already available in the market. Because there may be some overlap between this deck and the “Product” slide of the pitch deck, it is important to properly synchronize the two decks.
6. The “Product” Slide of the Pitch Deck
As part of your pitch deck, you must clearly describe what your company’s product or service consists of and why it is unique. For example, the “The Product” slide should answer:
- What are the primary features of the product
- What is it about the product that users care about
- What are the most significant product milestones
- The product’s primary differentiating characteristics are as follows: What more product features are planned for the near future
Don’t rely just on long textual explanations; instead, use images, pictures, and videos into your presentation.
7. The “Market Opportunity” Slide of the Pitch Deck
Investors are looking for possibilities with vast addressable markets that offer a high return on their investment. You wish to include the following information on your “Market Opportunity” slide:
- Define the market in which you operate
- Declare the size of the dollar market
- Make sure to include graphs that demonstrate how your company will be addressing a significant portion of the addressable market.
8. The “Customers” Slide of the Pitch Deck
If the organization has early customers, a “Customers” slide may be quite effective and can help to establish credibility. A slide page with well-known customer logos is typical for this type of business presentation. Here’s an example of a page like this, which displays both the company’s customers and its business partnerships: The “CustomersPartners” slide should highlight the relationships you’ve previously made with customers and partners. Richard D. Harroch is the author of this piece.
9. “The Technology” Slide of the Pitch Deck
Investors will be particularly interested in the underlying technology that you have developed (both existing and that in development). This slide in the investor pitch deck can address the following topics:
- The fundamental technological foundation
- Patents, patents pending, copyrights, trademarks, and domain names are among the intellectual property rights that the corporation has. What makes the technology superior, or why it will be superior
- Describes why a competitor’s attempt to reproduce the technology will be challenging
10. The “Competition” Slide of the Pitch Deck
The rivals of the firm will always be a source of concern for investors. It is important that your “Competition” PowerPoint anticipates the following questions:
- What are the company’s rivals
- Who are the company’s customers Describe the competitive advantage that your organization possesses. What are your company’s primary differentiating characteristics from those of your rivals
The ability to demonstrate a thorough awareness of the competitive environment and be prepared to answer queries about your rivals are essential for success. It’s possible that an investor will assume that you don’t comprehend the market since you don’t grasp your rivals’ business models.
11. The “Traction” Slide of the Pitch Deck
A startup that has gained some early momentum in some form will be looked favorably by investors and analysts. Occasionally, but not often, a “Traction” slide is included in the pitch deck (in other cases, the company’s success and traction are simply scattered across other slides). The “Traction” slide can be used to illustrate the following:
- Is there any evidence that the firm has gained traction (sales, visitors to the company’s website and/or app downloads, growth indicators, etc., as appropriate)
- What strategic alliances have been formed and how many have been completed
- What strategies may be used to increase early traction? Press coverage and honors
12. “The Business Model” Slide of the Pitch Deck
The investors will be interested in learning about your business concept. As a result, this slide can cover important concerns such as:
- What methods do you use to generate money? What is the price structure? When it comes to customers, what is their long-term worth? What are the routes for acquiring customers and what are the associated expenses
13. The “Marketing Plan” Slide of the Pitch Deck
No matter how wonderful your product is, you will need a solid marketing strategy in place in order to attract buyers or users. The “Marketing Plan” slide of the pitch deck might include the following information:
- What primary marketing platforms will you employ (paid search, social media, television, radio, email marketing, etc.) and how will you measure their effectiveness? What early successes have you had, and what channels have been successful for you thus far
- In what amounts do you expect to spend on preliminary customer acquisition expenses per customer (and, therefore, what is your estimated lifetime value of a client)
- What kind of public relations will you be using
- What kind of press coverage or buzz have you gotten thus far?
14. The “Financials” Slide of the Pitch Deck
In order to make an informed investment decision, investors need be aware of the company’s present financial status as well as its planned future “burn” rate (monthly or yearly cash loss while the company is developing and marketing its product).
The following items are sometimes included on the “Financials” slide:
- Financial estimates over the next three to five years
- Unit economics
- Burn rate
- Key KPIs that are significant to the firm (for example, yearly recurring revenue)
- The total amount of revenue and costs
- The fundamental assumptions
You don’t want prospective investors to quickly dismiss your estimates as crazy or just unbelieveable, so make sure your projections aren’t unreasonable. Avoid falling into the trap of claiming that you will raise revenues by tenfold in one year while only increasing sales and marketing expenditures by double.
15. “The Ask” Slide of the Pitch Deck
You should have a slide named “The Ask” at the end of your presentation. On this slide, you should address the following points:
- What amount of money you are looking for (a range is OK, such as “we are looking for $2-$3 million in funding”). Approximately how long you believe the funding will be in effect (15-18 months)
- You should specify what important milestones you expect to achieve as a result of receiving the funding. What your primary plans are for using the revenues of the investment (e.g., technology and product development, new employees, capital expenditures, marketing, and so on)
- Who your current investors are (with special emphasis on any well-known investors)
As an illustration, here is a slide from my sample investor presentation deck: In your “Ask” slide, you should lay out exactly what you are asking the investors to provide you with. Richard D. Harroch is the author of this piece. For further information, please see:
- When pitching to investors, entrepreneurs make the following mistakes: Starting a business requires entrepreneurs to learn 17 important lessons. What Are the Top Ten Reasons Why Your Startup Idea is a Dud and Won’t Get Funded? Venture capitalists will ask startups 65 questions, according to a recent report. The following is a sample investor pitch deck:
Having a strong investor pitch deck may increase the likelihood of acquiring funding for your firm significantly. However, you must make certain that the tale is intriguing and fascinating. You must speak to the issues that investors are expecting to hear about. All of Richard Harroch’s articles may be found on AllBusiness.com.
How to Create an Irresistible Pitch Deck [11 Slides You Need In A Pitch Deck]
In the early stages of developing your firm, the first thing that potential funders and investors will want to know is what your pitch deck looks like (and how well it does it). The term “pitch deck” was completely foreign to me when I first started working in the startup industry. Consequently, for those of you who are as bewildered as I was when I initially made the switch: I’ll explain: A pitch deck is a succinct presentation that is intended to give an outline of your company plan to those who are listening.
- You may do this in person or via the internet.
- Creating a pitch deck is quite different from creating an actual business plan – in fact, when I first started working in the startup sector, the last thing I wanted to do was create an actual business plan.
- In addition to helping you get your bearings, a pitch deck may also serve as your business strategy if done correctly and with sufficient thought and care.
- Let’s get this party started!
The first thing you’ll want to include in your pitch deck is a description of the problem you’re attempting to resolve. Remember, a pitch deck is not intended to be anything akin to a business plan – the more quickly you can go through the deck and define the problem, the more effective you will be. The problem we’re attempting to solve with Hawk Prospecting is locating qualified prospects for your company. It often takes a significant amount of time to identify prospects and establish contact with them; this is the problem that our program, Hawk Prospecting, simplifies and resolves.
You should also make certain that the problem is a genuine one that the audience is dealing with, rather than one that you are thinking about on your own.
If the problem is significant enough, your audience should already be on the lookout for software or a solution that will assist them in solving it (but should not have discovered it yet).
While it is beneficial for as many individuals as possible to have this condition, there have been instances where what appeared to be a modest market evolved into a billion-dollar enterprise. Consider Shopify, Airbnb, and other such businesses.
The solution is just what you come up with as an answer to the problem. Using Hawk Prospecting as an example, the problem was that it was too difficult to regularly discover qualifying prospects and their contact information. In this case, Hawk Prospecting is the solution – it is software that has the largest B2B database, which has over 2.5 billion prospects. Obtaining your prospect’s contact information (including their email addresses (personal and work), phone numbers, social media profiles and other details) is as simple as clicking on a button.
This means that the solution must be something that directly addresses and solves the problem.
Keep in mind, though, that you should not believe all they tell you.
Finding a solution begins with listening to the problem, identifying the areas where current options fall short, and designing a solution around those shortcomings.
I was the owner of a marketing agency for a long period. I was drawn into the company concept by a narrative that seemed eerily similar to mine, which I saw on the internet. I received the impetus I needed to get up and establish a marketing business after witnessing someone who was in the same shoes as me, and who was just a few years older than me, enjoying a life I could only dream of. At the beginning of the process, everything was sunshine and rainbows. We were putting the finishing touches on the site and getting to know the service, and it was only a matter of time before businesses began flocking to us for assistance.
- My agency had made no progress, and the amount of labor I was putting in was creating nothing but unhappiness and depression as a result of the circumstances.
- I was well aware of the difficulties in prospecting and acquiring new clients, and I was also aware that the present choices were severely restricted in their capacities.
- The tale is just the build-up to the ‘aha’ moment that spurred you into action to start working on your company.
- Generally speaking, the more authentic and true a tale is, the greater the likelihood that it will resonate with the audience.
My company, a marketing business, was my primary source of income for years. A tale that sounded very similar to mine drew me into the company idea, and I became a part of it. I received the impetus I needed to get up and establish a marketing business after witnessing someone who was in the same shoes as me, and was just a few years older than me, enjoying a life I could only dream of. Everything seemed to be going smoothly at first. We were putting the finishing touches on the site and getting to know the service, and it was only a matter of time before firms began clamoring for our assistance.
Despite my efforts, my agency had made little progress, and the amount of labor I was putting in resulted in nothing but misery and dejection.
The difficulties in prospecting and acquiring consumers were well-known to me; yet, I was also aware that the present choices were severely limited in their skills.
Your business story is only the lead-up to the ‘aha’ moment that inspired you to begin working on your company.
This may be different for every individual. In general, the more authentic and true a tale is, the more likely it is to resonate with others. In addition, be certain that your narrative serves a specific goal rather than being a rambling tale that has little to do with your company’s operations.
For a long period, I was the owner of a marketing company. I was drawn into the company idea by a narrative that sounded eerily similar to mine. Seeing someone who was in the same shoes as me, and who was just a few years older than me, having a life that I could only dream of gave me the push I needed to get up and start my own marketing company. At the beginning, everything was sunshine and rainbows. We were developing the site and learning about the service, and it was only a matter of time before businesses began flocking to us for assistance.
- Despite my efforts, my agency had made little progress, and the amount of labor I was putting in was bringing nothing but grief and despair.
- I was well aware of the difficulties in prospecting and acquiring new clients, and I was also aware that the present choices were restricted in their capacities.
- The tale is just the build-up to the ‘aha’ moment that spurred you into action to start working on your venture.
- The more authentic and true the tale is, the more likely it is to resonate with the audience.
The market is another critical component of your overall company strategy. When Tobias Lutke, the creator of Shopify, proposed the idea of a platform where others could develop online companies to investors, they were surprised to learn that the market for such a solution was rather tiny. This seemingly insignificant mistake resulted in investors missing out on millions, if not billions, of dollars in future profits just because the market appeared to be small. When it came to the product, Tobias Lutke had a vision, but the only thing standing in the way of his vision and reality were the investors who believed that the market was too tiny.
For example, Facebook began by focusing on their university’s campus as a starting point.
Students at large/famous institutions may account for fewer than one million of the overall number of users.
Facebook, on the other hand, was a fantastic tool that rapidly gained the interest of students, and then the attention of the entire globe.
In the corporate world, competition is a terrifying idea. New entrepreneurs are burdened with the notion that there is no room for additional firms because of intense competition. Take, for example, the ride-hailing service Uber. Uber is the most popular on-demand cab application in the world. Who could possibly compete with them? There are a lot of people, actually. Bolt is a major Uber rival in the United Kingdom, and it has a significant market share. Bolt is expanding at a rapid pace and is available on a variety of devices.
- Let’s explore how Bolt and Uber vary from one another.
- There may be minor variances; nonetheless, they both perform the identical functions and make no distinctions between themselves.
- Hawk A LOT of companies are in the prospecting business, none of which, in my opinion, are good enough to compete with us.
- I’ll go through our benefits in greater detail in the next section, but first and foremost, you must list all of the known rivals, both direct and indirect.
The advantage is critical – especially if you’re trying to generate money for your cause. Investors are interested in learning why your product is superior to the competition. Despite the fact that I just used the examples of Uber and Bolt, which both have essentially little uniqueness, they are both billion-dollar enterprises. Hawk Prospecting, in my opinion, will be the most advanced sales and marketing software available anywhere in the world. We have advantages in the following areas:
- Pricing, database size (10X greater than some of the major rivals), data coverage (we provide more data), and simplicity of use are all important considerations. Parameters for search (we operate on both Facebook and LinkedIn, as well as a few other platforms)
- Features that are built-in
- Additionally, we have a vision (what we want to see happen in the world of sales and marketing and how our product will play a role in it)
The more impressive you portray your product as being, the better it is for you. Don’t make false claims regarding your goods. Check to see that you’re telling the truth on the face of it. As a general rule, when your product outperforms the competition on margins, investors are enthusiastic about it. A good figure to base your decision on is ten times better. Fortunately for us, I believe that Hawk Prospectingoutperforms all other prospecting tools by a factor of more than ten.
What method will you use to generate revenue for your company? Are you planning to operate as a B2B company? Are you a business-to-consumer (B2C) organization? Are you a software-as-a-service provider? Will you charge monthly or yearly membership fees for your services? Whether you’re making a one-time purchase or a subscription, an e-commerce business is likely to accommodate you. Will you follow in the footsteps of Facebook and serve as an advertising platform? There are a plethora of options available for monetizing your business.
Hawk Prospecting is a subscription-based SaaS service that is available on a monthly and annual basis.
For example, 10,000 leads may be purchased for £4999. You are not required to use a single monetization strategy; instead, you can use a variety of them. The more money-making opportunities you have, the better.
The crew is a very vital component of the entire endeavor. Investors will not invest if the team appears to be unable to bring the goal to fruition in a timely manner. An investor’s first concern is determining whether or not the staff is knowledgeable in their field. Better better, there should be a group of people working together rather than a one-man band. While working on Condensr, the only person I had on the team slide was myself. Some of the investors with whom I met were concerned that I was alone in my inability to make this firm profitable.
Investors are looking for synergy in a team, as well as employees who are individually specialized in a distinct area of the firm.
If you’ve had past success in expanding firms, you’ll want to include that information as well in your application.
Last but not least, especially if you’re wanting to raise cash, you’ll want to double-check that the amount of money you’re looking to raise is detailed in this section. Make no apprehensions about asking for more than you require. Obtaining investment, spending all of it, and then realizing that you require additional funds to make the firm profitable is the worst scenario that may occur. It’s nice to have some form of safety net in place when you raise more money than you need. However, simply stating how much money you hope to raise is not sufficient.
- If the money is being used to feed the squad, they will not put up any effort.
- Create an attractive pitch deck by following these guidelines.
- Just keep in mind that you must make this brief, succinct, and easy to comprehend.
- As a business plan, I’d also recommend using the pitch deck since we’ve effectively created a 2-in-1 pitch deck that also serves as a strategy and road map for your company.
- If so, please leave a comment below and spread the word about this post.
- Until next time, take care.
The Art Of the Investor Pitch Deck: How To Get Noticed
In many circumstances, your pitch deck will serve as your calling card: it will be the first thing investors see when they decide whether or not to meet with you. What should be included — and what should not — is determined by the investors we spoke with. At the end of the day, creating a pitch deck is a communication exercise in which you must create a tale that strikes all of the necessary notes.
Blake Armstrong, Director of Strategic Partnerships for Startup Banking at Silicon Valley Bank, spoke with venture capitalists about what they’re looking for in a startup company. On this AMA replay, you can see Blake Armstrong answer questions about investor presentation decks.
- You should use your deck to tell a tale, and, like any good narrative, it should be interesting, credible, and succinct. Attract investors’ attention with your first slide and work hard to keep it over your subsequent presentations on the product, opportunity, and team. Maintain a healthy balance between excitement and reality
- Investors will see right through over-inflated claims.
You are already aware of the criteria that investors use while evaluating your startup: You must include a comprehensive explanation of the problem you’re tackling, the size of your market, prospective rivals, growth models, and the capabilities of your team to complete the project. But how can you condense all of that information into a pitch deck? How can you condense something you’ve spent many hours debating into a handful of succinct slides that everyone can understand? Consider your pitch deck to be a calling card, a convincing presentation that indicates you’ve stumbled onto a lucrative opportunity.
- A compelling story is provided by the greatest decks, according to Karin Klein, co-founder and managing partner of Bloomberg Beta, the venture capital arm of Bloomberg LP.
- The deck also provides a look into whether or not the entrepreneur is able to sell, including whether or not she will be able to attract the suitable team and gain clients and partners.” Every year, a typical VC orangel investor may be presented with hundreds of presentation decks.
- According to Jean de La Rochebrochard, it “must be both comprehensive and concise.” Investors may wind up performing as little as a few of transactions every year in the long run.
- While a spectacular pitch deck will not guarantee you a term sheet, you should understand what goes into the finest of them, what’s necessary and what’s optional, and how to express your idea in the most effective way possible.
01. Create a Compelling Narrative
Investors seek for certain characteristics in a startup, which you are already aware of: You must include a clear description of the problem you’re tackling, the size of your market, prospective rivals, growth models, and the capabilities of your team to complete the task. That said, it’s difficult to condense everything into a pitch deck. When you’ve spent numerous hours poring over something, it’s difficult to condense everything into a handful of succinct slides. Consider your pitch deck to be a calling card, a convincing presentation that indicates you’ve stumbled across a lucrative business venture.
According to Karin Klein, co-founder of Bloomberg Beta, the venture arm of Bloomberg LP, “the greatest presentations give a narrative.” “A business plan may demonstrate to investors that a founder has carefully considered all of the important components of her company.” As well as a peep into her ability to sell, the deck also shows whether or not the founder will be able to attract the correct staff as well as gain customers and partners.” Hundreds of pitch decks may be seen by a typical VC orangel investor in one year.
For this reason, VCs may spend two to five minutes reading a pitch deck before making a decision on whether or not to meet with a founder.
It is possible that they will do nothing in a crisis situation, like as the aftermath of the COVID-19 outbreak.
While a spectacular pitch deck will not guarantee you a term sheet, you must understand what goes into the finest of them, what is necessary and what is optional, and how to express your idea in the most effective way possible. It is possible to achieve success by following these eight suggestions:
02. Be Able To Describe Your Product
Explaining what you do, of course, is essential to the success of your deck. Klein points out that, despite the fact that this is self-evident, it is astonishing how many entrepreneurs struggle with it. “The inability to adequately define the product is a problem,” Klein argues. “As a founder, you are the most intimately connected to the product you are creating. Seeing if someone outside of your firm can describe what you do after reading the deck is a worthwhile experiment.” No one could be confused about what Airbnb did when they saw the first few slides of its often-quoted presentation deck.
“Save money while making money.” “Spread the Culture.” In the words of serial entrepreneur and frequent angel investor Ariel Poler, “I want a deck that tells me what this company is about right off the beginning, on the first slide.” It all starts with making a good first impression.
“I am aware of the situation.” What applies at the beginning also applies to the rest of the piece.
Keep your presentations as uncluttered as possible.
03. Show, Don’t Tell
Of all, nothing enhances investor confidence more than the ability to experience firsthand what your product is capable of doing. “At Bloomberg Beta, we feel that a product demo is more beneficial than a slide presentation,” Klein explains further. “One is a description of a thing, whereas the other is the object itself. Good presentations, on the other hand, can occasionally capture the core of what a product achieves or appears to be. “Location, location, location,” says Klein, referring to the successful pitch deck of a tech-enabled real estate business in a sector known for its tagline “location, location, location.” “I added graphics in the deck so that the reader could nearly feel as if they were in the locations,” she explains.
The accompanying language highlighted the most important aspects of the profile: a photo, contact information, personal information, and (since Facebook began its existence as a social networking site at a university), course information.
04. Accurately Describe Your Market
Every creator enjoys bragging about how they’re addressing a billion-dollar challenge, or even a billion-dollar opportunity. If that’s what you’re doing, that’s fantastic. However, you must be able to explain to investors why this is the case. Generalizations and exaggerated potential dangers give the appearance that the entrepreneur “doesn’t understand the market or is attempting to pull the wool over the reader’s eyes,” according to Klein’s definition. Poler, who has made investments in companies such as AdMob, AngelList, and Change.org, concurs.
“Yes, that’s correct, but you’re having knee replacement surgery.” That is hardly a trillion-dollar enterprise.” Regardless of how large your market truly is, investors want to know that you’ve put a lot of effort into understanding the opportunity you’re offering them.
In one instance, Klein recalls being amazed by an entrepreneur who didn’t have a clearly defined market segment for her product, but came up with a clever workaround that demonstrated that neighboring markets were large.
05. Don’t Claim To Know It All
A superb deck does not make the claim that you are correct and everyone else is incorrect. You must be forthright not only about the advantages of your product, but also about the difficulties it may encounter. And if your rivals are doing certain things well, don’t try to gloss over the fact that they are doing so. The use of a unique technique or an original standpoint that will provide you an advantage should be demonstrated, according to Poler. “You’re going to attract a lot of investors with it.” But don’t act like everyone else is an idiot and that you are the only one who understands.” Reid Hoffman, co-founder of LinkedIn and a well-known investor, suggests that you use the example of pitching to illustrate what makes your company unique.
What are Travis Kalanick’s analogous forms of pitching?
06. Prove you’re the right founder and right team
You must persuade investors that you have assembled the best possible team to carry out your goal. To do so, it is necessary to promote professional credentials and accomplishments. However, it is possible that this will not be enough. In order to have confidence in the team, Poler adds, “you want to believe that they have done things that give you reason to believe that they would do this well.” “However, you should explain why they are the best team for this particular job.” Instead, it is more about why they are important to this particular firm than about their credentials and whether or not they possess the necessary general abilities.” When the LinkedIn presentation was presented, for example, the team slide revealed an outstanding bench of individuals who, in addition to having significant entrepreneurial acumen and technological expertise, also had prior experience in the then-nascent area of social networking.
In this day and age, it is equally important to consider the diversity of your staff.
07. Don’t Obsess
Believe it or not, the pursuit of perfection, sleek design, and excessively high production values in a pitch deck can all be indicators of a shady business practice. According to Poler, “If I see anything that is overly polished, I get the impression that the entrepreneur doesn’t have her priorities straight.” That is not to mean that you should not put out significant effort into your deck. But keep your attention on the substance. “We cringe at the thought of entrepreneurs devoting a significant amount of their time on fundraising speeches,” Klein adds.
To avoid confusion, make sure to remove the “version 36” file name from the deck prior to sending it.
08. Finally, understand your audience
What should you do now that you have a deck that you are proud of? Determine whether investors may be a good fit for you and your company by conducting research. Many entrepreneurs, according to Poler, just ignore this point and proceed as follows: “Okay, let me send out an email to the top 25 investors, and then they just push send.” The ability to identify the most appropriate targets for your pitch is “more crucial than anything in the deck or how excellent the deck is,” he explains. Areas of interest, investment thesis, planned investment amount, current portfolio, and the investing climate are just a few of the factors you should look for while researching possible investors.
- In order to be responsive, Poler advises asking oneself, “Who is going to have open ears and be receptive?” In my opinion, “If there isn’t chemistry, you’ll be squandering both your time and your money.” This story first published on SVB’s Startup Insights blog.
- This content, including without limitation the statistical information included herein, is offered solely for the purpose of providing general information.
- Be sure to seek appropriate and detailed expert advice before making any investment or other major decision of significance.
- During an upcoming AMA on September 30, 2020, you may ask Blake Armstrong any questions you have regarding investor pitch decks.
How to Create the Perfect Investor Pitch Deck
Pitching is a difficult art form to master. As part of your pitch, you must not only persuade investors to support your concept through compelling narrative, but you must also give them with graphics that are clear, structured, and amusing. In order to help you construct an excellent investor pitch deck that precisely articulates your startup’s story, we’ve put up this guide to teach you how. Future Founders has gained extensive experience working directly with dozens of early-stage firms each year, and has learned what it takes for a company to make an impact on an investor.
In addition, it’s vital to remember that an investor presentation can be anywhere from 3 to 15 minutes, and anything shorter would be termed an elevator pitch.
To get things started, let’s think about your tale for a moment.
Pitching a Narrative
Even while a prospective return is always an excellent reason for an investor to fund a new business, there is nothing more effective than a compelling tale that sticks in the mind. Your pitch must have a story that is captivating, believable, and succinct, among other things. There are an infinite number of ways to tell a narrative. In a corporate context, you must ensure that your tale is approachable and compassionate without being too distanced from the problem you’re attempting to solve.
“As the company’s creator, it is your responsibility to be able to sell the company’s ambition, mission, and vision to others.
Paxton, who has pitched to a number of venture capitalists in the past, shared with us some detailed aims and goals that you should strive for while building a pitch deck.
- Pitching to a consumer is very different from pitching to a venture capitalist. A customer’s perception of the product’s worth is what you’re pitching. When presenting to a venture capitalist, you must explain why and how buyers will find enough value in the product to acquire it. It’s all about the numbers, numbers, and more numbers. To differentiate yourself from competing firms, Paxton recommends measuring any form of measure — whether it’s money, time, customers, energy, or other – that you can think of. Pay attention to what others have to say. When it comes to startups, things are continuously changing and evolving. If you hear an opinion or a recommendation that you agree with, don’t be scared to make the necessary adjustments. The last piece of advice Paxton has for entrepreneurs is to look at pitch decks from comparable industries that have received funding in order to learn from their mistakes. This collection of pitch decks from Alexander Jarvis contains more than 100 decks, all of which may be viewed online. At the same time, be certain that your tale is authentic to both you and your company. You don’t want to propose a firm that already exists
- Instead, you want to create something new.
Knowing the value of narrative, you can put together a presentation deck that will be remembered by investors and venture capitalists. Let’s start with a general review of the subjects and slides that will be covered.
Slides to Include
According on the industry and the length of the presentation, every pitch deck will seem a bit different. Each presentation will follow a standard pattern that begins with you presenting your narrative and finishes with you soliciting financial support. Following is a collection of the most popular slides, organized in an order that will allow you to intertwine bits and parts of your tale throughout your presentation. Some more slides may also be added to your presentation to go over certain features of your company in greater depth.
- PowerPoint presentation with title slide, value proposition, problem and solution, target market, revenue model, and traction. Marketing strategy with competition and team. Financial projections and investment
Slides that are optional or additional
- Exit strategy
- Legal documents
- And other related items.
Now, what exactly is included on each slide is a mystery. What to Include on the Title Slide: The company’s name and logo are essential. It’s as simple as that. Title Slide Story: By beginning the slideshow with little more than your name and logo, you pique the interest of venture capitalists straight immediately. In certain circumstances, your value proposition slide may serve as both your title slide and your value proposition presentation; however, starting with only your name and logo can help to establish your brand in the minds of investors before they even know what your product is.
- Depending on how much information you wish to convey, this is referred to as your motto or your slogan by certain individuals.
- Making a comparison to an existing (generally well-known) firm or making a promise of value that will be provided are both effective methods of generating interest.
- By providing them with a brief overview of the services and products you provide, you can simply transition into the tale that inspired the concept in the first place.
- What kind of void are you trying to fill in the market?
- Make sure that your slide does not include too much information as well.
- If you’ve discovered two difficulties, think about how you might phrase your statement such that you address them without making them appear to be different issues.
- One of the most effective methods to persuade an investor to understand your dilemma is to connect to it yourself.
Many entrepreneurs will share a personal story about a period in their lives when they were confronted with the very problem they are trying to address.
What should be included on the Solution Slide is as follows: It is now your turn to shine.
Explain how your solution alleviates the suffering of a person who is facing the problem you are solving.
There are probably 100 or more others who have come up with the same solution as you; all you have to do now is demonstrate to the investor that yours is effective and can be scaled to meet demand.
You want to be as precise and straightforward as possible so that the investor does not become confused about the problem you are attempting to solve.
What home improvement project, science experiment, or chance encounter led to your discovery?
What should be included on the target market slide is as follows: It is on the target market slide that you begin to explain the investor’s part in your trip.
Your target consumer must be clearly identified, as well as the method by which they will be approached.
It’s also vital to consider the size of the market.
What evidence or study do you have to back up your assertions?
The Target Market Slide Story is as follows: Create a Buyer or Customer Persona for your tale that you may use as a starting point for your writing.
What Should Be Included on the Revenue Model Presentation Slide: Don’t be concerned if mathematics isn’t your strong suit.
Understand how much it will cost to manufacture your product and how much you intend to charge for it.
Are they representatives of other firms or are they actual individuals?
Without knowing how to manufacture something or how much it costs to make something, you can’t effectively sell a solution.
Include the following information on the Traction Slide: It’s time to make some promises.
So, what projections do you have for the future of your product?
Will you be selling to a group of hundreds, thousands, or perhaps millions of people?
You want to be sure that what you say happened, and that your future objectives are realistic and feasible before moving further.
No matter what stage of your startup’s development you’re at, you must have a strategy in place to attract clients’ attention.
What distinguishes your approach from that of other businesses?
Provide investors with a detailed breakdown of exactly who and how many clients you want to target through your marketing approach.
Your target clients are already utilizing other solutions to tackle the problem that you’ve discovered, so you’ll have to persuade them to test your product before they would consider it.
What are the most significant benefits your product has over the present choices available to customers?
You never want to criticize another firm during your pitch, so spend the majority of your time discussing how your product offers a fresh and more addressable answer.
What makes you and the other important persons in your company the ideal team to address this challenge and grow your company into a successful enterprise is unclear.
Include a description of why you require those individuals and how they will help the firm in the long term if there are any jobs you are still trying to fill (including investors, mentors, and board members).
Find a way to demonstrate the chemistry and collaboration between you and that person by sharing a short anecdote or an example of a breakthrough you both experienced.
It’s important for investors to be confident that your company will not put them out of business.
Investors are the ones who are most likely to push back against your financial decline.
Creating a compelling financials slide story can be difficult since numbers don’t usually make for compelling storytelling, but it’s critical in this case because it validates the necessity for your product.
(toned down with the facts).
An investor pitch deck is designed to persuade potential investors to invest in your company.
What you need to know is how much money you need (not want), what you intend to use it for, and what you expect to receive in return from the investor.
Investors want to know exactly what their responsibilities are if they decide to invest in your company.
If you already have some investors on board, this is the time to start talking about those other investors and why they chose to invest in your company.
If you have received any earlier investments – large or little – prior to this current pitch, share that information and explain why they opted to invest in your firm. a. Finalize your pitch confidently, and simply ask the investors if they would want to be a part of your startup’s road to success.
How about the specifics of what is displayed on each slide. It is important to include your company’s name and logo on the title slide. Isn’t it simple? By beginning the slideshow with nothing more than your name and logo, you pique the interest of venture capitalists immediately. The value proposition slide can sometimes be used as the title slide; however, starting with just your company’s name and logo can help to establish the company’s brand in the minds of investors before they have even heard about your product.
- Depending on how much information you want to convey, this is referred to as your motto or your slogan by some.
- Making a comparison to an existing (usually well-known) company or making a promise of value that will be delivered are both effective ways of achieving this goal; Investors are forming their own opinions about your product at this point, according to the Value Proposition Slide Story.
- On the Problem Slide, you should provide the following information: What problem do you have discovered that is genuinely worth addressing?
- The problem you convey must be one that investors can connect to or sympathize with, even if they aren’t your direct target market.
- A issue statement should, in theory, be limited to a single phrase.
- Investors want to see that you are focused.
- Slide Story about the Problem: Where your tale actually starts is with the difficulty you’re facing.
Effectiveness of this strategy is due to the fact that it offers the investor with a clear picture of the problem as well as a compelling rationale for wanting to fix it.
The introduction of the wonderful concept that you came up with to fix the problem is where you should begin your presentation.
To the greatest extent feasible, be explicit.
Nevertheless, avoid going into detail about every instance in which your answer may be applicable.
How did you come up with the solution on your solution slide?
In essence, you’re providing the investor with a step-by-step account of your entrepreneurial journey, from identifying the problem to developing your solution.
Investors are looking for a product or service that can be scaled up quickly to meet their requirements.
As a market researcher, Customer Discovery is an excellent technique since it allows you to gain a true understanding of your customers’ desires and requirements without being influenced by your own opinions.
Can you tell me how many clients you can reach right now versus how many you can reach in 5 years with a certain amount of cash?
TAM, SAM, and SOMapproaches can all be quite beneficial in this situation.
Create a Buyer or Customer Persona for your tale that you may use as a starting point for your story.
On the Revenue Model Slide, be sure you include the following information: Don’t be concerned if math isn’t your strong suit.
Prepare an estimate for how much it will cost to manufacture your product and how much you want to charge for it.
Is it other businesses or are they actual individuals that are talking?
Without knowing how to create something or how much it costs to make something, you cannot present a solution.
Include the following information on the Traction Slide: It’s time to make some commitments.
Is it possible to make predictions about what will happen with your product in the future?
Incorporating your narrative into the traction slide by using genuine customer testimonials or stories about their experiences with your product may be a powerful tool.
It is important to include information on your marketing strategy slide to demonstrate to investors how you intend to generate interest in and sales of your product.
Draw attention to any branding, distribution routes, or sales strategies that you have in mind to win over clients.
Story of the Marketing Strategy Slide: Referring back to the target market slide is a terrific method to continue the story of your pitch deck after it has been established.
What to Include on the Competition Slide: Even if you’re confident that you’re the first person to come up with your product, you’ll still face competition in some form or another.
An investor may easily see how your product differs from the competition by presenting them with a competitive landscape diagram.
Competition Slide Story: If there are just one or two big rivals, you may point out their most significant limitations and explain how your product fills in any holes left by the others’ offerings.
Include the following items on the team slide: This is the finest location to show off your achievements.
Make sure to include information on each individual’s history as well as how they contribute to the organization.
Story of the Team’s Slide: How did you get to know the other members of your group?
Incorporate the following information into your financial presentation slideshow: A company’s success or failure is mostly determined by its financial performance.
Exhibiting graphs of your sales projection, income statement, and cash flow statement for the upcoming years is an excellent method to demonstrate the potential of your firm.
Prepare yourself for the worst case scenario by making realistic predictions and memorizing your data.
If you feel your product is a billion-dollar concept, now is your time to test your belief (toned down with the facts).
Make your request simple and concise.
You should make it obvious on your investment presentation whether ownership is more important to you than money.
What are the objectives that you have set for yourself that you require their assistance in achieving.
This is a story of an investment slide: Convincing storytelling is required here.
End your pitch with confidence, and simply ask the investors if they would want to be a part of your startup’s road to success at the conclusion.
Preparing for Questions
Now, what precisely does each slide contain? What should be included in the title slide: the company’s name and logo That’s all there is to it. Title Slide Story: By beginning the slideshow with only your name and logo, you pique the interest of venture capitalists straight immediately. In certain circumstances, your value proposition slide may serve as both your title slide and your value proposition presentation; however, starting with simply your name and logo can help to establish your brand in the minds of investors even before they know what your product is.
- Depending on how much information you want to convey, this is referred to as your motto or your slogan.
- Presenting a comparison to an existing (generally well-known) firm or making a promise of value that will be provided are both effective ways of doing this.
- By providing them with a brief overview of what you have to offer clients, you can simply transition into the tale that spawned the original concept.
- What kind of void do you want to fill in the market?
- In addition, avoid including too much information on your PowerPoint.
- If you’ve discovered two problems, figure out a method to phrase your remark such that you address them without making them appear to be different.
- It is one of the most effective approaches to gain an investor’s support is to let them understand your situation.
Many entrepreneurs will share a personal story about a period in their lives when they were confronted with the very problem they are attempting to tackle.
What Should Be Included on the Solution Presentation Slide: It’s your turn to shine.
Explain how your solution alleviates the suffering of a person who is facing the problem you’re solving.
There are probably 100 or more others who have come up with the same solution as you; all you have to do now is demonstrate to the investor that yours is effective and can be scaled.
You want to be as precise and straightforward as possible so that the investor does not become confused about the problem you’re attempting to solve.
What home improvement project, research experiment, or chance encounter led you to your breakthrough discovery?
What Should Be Included on the Target Market Presentation Slide: It is on the target market slide that you begin to explain the function of the investor in your journey.
You must clearly define who your target consumer is as well as how you intend to reach out to them.
It is also necessary to consider the size of the market.
What evidence or study do you have to back up your claims?
Story of the Target Market on the Slide: Create a Buyer or Customer Persona that you may use as a starting point for your tale.
What should be included on the Revenue Model Slide is as follows: Don’t be concerned if math isn’t your strong suit.
Know how much it will cost to manufacture your goods and how much you intend to charge for it.
Who are they?
Story of the Revenue Model Presentation: This slide will demonstrate your understanding of your own product.
If you can persuade an investor that your selling price represents actual value, they will be more interested in jumping on board.
What projections do you have for the future of your product?
Traction Slide Story: Incorporating a genuine customer’s review or journey with your product into your traction slide may be a terrific way to weave in your story.
Incorporate the following into your marketing strategy slide: Your marketing strategy will demonstrate to investors how you intend to generate interest in and sales for your product.
Draw attention to any branding, distribution routes, or sales strategies you are considering to win over clients.
A excellent method to continue the tale of your pitch deck is to refer back to the marketing strategy slide.
When it comes to competition, even if you’re confident that you were the first person to come up with your product, you’ll still face competition in some form or another.
A competitive landscape is a terrific method to help investors understand how your product differs from the competition.
Competition Slide Story: If there are just one or two main rivals, you may point out their most significant limitations and explain how your product fills in any holes left by the competition.
Include the following items on the team slide: This is the ideal area to boast.
Make sure to showcase each individual’s history as well as how they contribute to the company.
Story of the Team Slide: How did you get to know the other members of your team?
What Should Be Included on the Financials Presentation Slide: This is the point at which numbers may make or ruin a corporation.
Displaying charts of your company’s sales projection, income statement, and cash flow statement for the upcoming years is an excellent method to demonstrate the potential of your organization.
Make sure your estimates are realistic, and memorize your numbers.
If you feel your product is a billion-dollar concept, now is your time to test that belief (toned down with the facts).
The sole aim of a pitch deck is to persuade investors to invest in your company.
Just how much money do you require (not desire), what will you use it for, and what is in it for the investor are all important questions to consider.
Investors want to know exactly what they will be doing if they decide to invest in your company.
Now is the time to discuss the other investors with whom you already have a relationship, as well as the reasons they opted to invest.
If you have received any past investments – large or little – prior to this current pitch, share that information and explain why they opted to invest in your firm. End your pitch with confidence, and simply ask the investors if they would want to be a part of your startup’s road to success.
- Now, what exactly is included on each slide? What should be included on the title slide: the company’s name and logo. That is all there is to it. Title Slide Story: By beginning the slideshow with only your name and logo, you immediately pique the interest of venture capitalists. In some cases, your value proposition slide can serve as your title slide
- However, starting with just your name and logo can help to establish your brand in the minds of investors before they even know what your product is. What Should Be Included on the Value Proposition Slide: A value proposition is a one-sentence description of your company’s product or service. Depending on how much information you want to convey, this may be referred to as your motto or your slogan. The goal of this statement is to convey the importance of your product to customers in the most straightforward manner possible. This can be accomplished by drawing comparisons to a pre-existing (usually well-known) company or by making a promise of value that will be delivered. At this point, the investor is forming his or her own impression of what your product is. By providing them with a brief overview of what you have to offer customers, you can easily transition into the story that sparked the initial inspiration. What to Include on the Problem Slide: What problem have you identified that is actually worth solving? What is the market void that you are filling? You must introduce a problem that investors can relate to or empathize with, even if they are not your direct target customer. Don’t cram too much information onto your slide, either. Theoretically, you should only have one problem statement. If you’ve identified two problems, figure out how to phrase your statement so that you address both without making them appear to be separate. Investors want to see that you are serious about what you are doing. Having an investor relate to your problem is one of the most effective ways to get them on board. An example of a problem slide is: Your problem is the point at which your story really begins. Many founders will share a personal story about a time in their lives when they were confronted with the exact problem they hope to solve. This method is effective because it provides the investor with a clear picture of the problem as well as a compelling reason for wanting to solve it. What to Include on the Solution Slide: It’s time to shine. This is where you introduce the brilliant idea that you came up with to solve the problem. Explain how your solution alleviates the suffering of a person who is experiencing that problem. Please be as specific as possible. There are probably 100 or more people who have come up with the same solution
- All you have to do now is demonstrate to the investor that yours is effective and can be scaled. But don’t get carried away with explaining every situation in which your solution can be applied. You want to be as clear and concise as possible so that the investor does not become confused about the problem you’re actually trying to solve. Solution Slide Story: How did you come up with the solution? What home improvement project, science experiment, or chance encounter led you to your discovery? From identifying the problem to developing your solution, you’re essentially giving the investor a step-by-step account of your entrepreneurial journey. What to Include on the Target Market Slide: The target market slide is where you begin to introduce the investor’s role in your journey. Investors are looking to fund a product or service that is easily scaled. You must clearly define who your target customer is and how you intend to reach out to them. Customer Discovery is an excellent tool for market research because it allows you to gain a true understanding of your customers’ wants and needs without being influenced by your own opinions. It is also critical to consider the size of the market. How many customers can you reach now versus how many customers can you reach in 5 years with a certain amount of money? What data or research do you have to back up your claims? TheTAM, SAM, and SOMapproaches can all be extremely beneficial in this situation as well. Story of the Target Market on the Presentation Slides: Create a Buyer or Customer Persona for your story that you can use as a reference. This is a profile of your ideal customer that can demonstrate to an investor that you know exactly who you want to sell to. What to Include on the Revenue Model Slide: Don’t be concerned if numbers aren’t your strong suit. In the revenue model slide, it’s critical that you demonstrate to investors that you understand how you’ll make money. Determine how much it will cost to manufacture your product and how much you intend to charge for it. Consider your target market and who exactly constitutes your customer base. Are they other businesses or are they real people? The Revenue Model Slide Story: This slide will demonstrate your understanding of your own product. You can’t pitch a solution if you don’t know how to make it or how much it will cost to make it. If you can persuade an investor that you are seeing true value in your selling price, they will be more interested in jumping on board. What to Include on the Traction Slide: It’s time to make some promises. What kind of traction – large or small – have you already seen that validates the need for your product? What projections have you made for the future of your product? Will you be selling to a group of hundreds, thousands, or millions of people? A real customer’s review or journey with your product can be a great way to weave in your story on the traction slide. You want to make sure that everything you say happened, and that your future goals are realistic and attainable. What to Include on the Marketing Strategy Slide: Your marketing strategy will demonstrate to investors how you intend to generate interest in and sales for your product. Whatever stage of your startup’s development you’re in, you must have a strategy in place to attract customers’ attention. Make a point of highlighting any branding, distribution channels, or sales tactics you have in mind to win over customers. What distinguishes your business strategy from that of other companies? Story of the Marketing Strategy Slide: Referring back to the target market slide is an excellent way to continue the story of your pitch deck. Remind the investors of exactly who and how many customers you intend to reach through your marketing strategy. What to Include on the Competition Slide: Even if you believe you are the first person to invent your product, you will face competition in some form or another. Your potential customers are already utilizing alternative solutions to solve the problem you’ve identified, so you’ll have to persuade them to try your product. Providing investors with a competitive landscape is an excellent way to demonstrate how your product differs from the competition. What are the key advantages that your product has over the current options available to customers? Competition Slide Story: If there are only one or two major competitors, you can identify their key disadvantages and explain how your product fills in any gaps. You never want to criticize another company during your pitch, so spend the majority of your time explaining how your product provides a new and more addressable solution. What to Include on the Team Slide: The team slide is the best place to brag about your accomplishments. What makes you and the other key individuals in your company the ideal team to solve this problem and build a successful business? Make sure to discuss each individual’s background as well as how they contribute to the company. If there are any positions you’re still looking to fill (investors, mentors, or board members, for example), explain why you require those individuals and how they will benefit the company in the long run. Team Slide Story: How did you get to know the other members of your team? Come up with a short anecdote or example of a breakthrough you and that person achieved to demonstrate your teamwork and chemistry. What to Include on the Financials Slide: This is the point at which numbers can truly make or break a company. Investors want to be certain that your company will not put them out of business. Displaying charts of your sales forecast, income statement, and cash flow statement for the upcoming years is an excellent way to demonstrate your company’s potential. Investors are the ones who are most likely to oppose your financial decline. Make sure your projections are realistic, and memorize all of your numbers. Financials Slide Story: While listing off numbers does not always make for a compelling story, it is necessary in this case to demonstrate the need for your product. You have the opportunity to test your belief that your product is a billion-dollar idea (toned down with the facts). What to Include on the Investment Slide: At long last, it’s time to submit your request. The entire purpose of a pitch deck is to persuade investors to invest in your company. Make your request as concise and clear as possible. Just how much money do you require (not want), what will you use it for, and what is in it for the investor are all questions that must be answered. If you value ownership more than money, make it clear on your investment slide. Investors want to know exactly what they will be responsible for if they decide to invest in your company. What are the objectives that you have set for yourself that you require their assistance with? If you already have some investors on board, this is the time to talk about those other investors and why they decided to invest. The Story of the Investment Slides: The story needs to be convincing in this case. If you have already received any investments prior to this current pitch – large or small – include that information and explain why they chose to invest in your company. Finish your pitch with confidence, and simply ask the investors if they would like to be a part of your startup’s journey to success.
Investors will be pleased by your preparedness and confidence if you have answers to these questions ready without hesitation before meeting with them. And once they’ve exhausted their questions, you may go ahead and ask the final one: “Are you in or are you out?”