How do I create a mobile version of my website?
- Creating a mobile version of your website is not as difficult as it sounds. Displaying the content of a modern CSS-coded website in a mobile setting can usually be accomplished by creating an alternate stripped-down version of the CSS style and then using automated code to direct mobile users to that version.
How do I convert my website to mobile-friendly?
12 Steps to Make Your Website Mobile-Friendly
- Make Your Website Responsive.
- Make Information People Look for Easier to Find.
- Ditch Text-Blocking Ads and Pop-ups.
- Make Website Speed a Priority.
- Keep Your Web Design Simple.
- Make Your Button Sizes Large Enough to Work on Mobile.
- Use Large Font Sizes.
- Don’t Use Flash.
How do I convert my website to ecommerce app?
Here is how to turn your e-commerce website into an m-commerce app.
- Identify the website platform.
- Maintain consistency in look and feel.
- Finalize key features.
- Develop APIs.
- Integrate APIs with app.
- Test all the parameters of the app.
- Launch your m-commerce app.
- Wrapping up.
How do I create a virtual store online?
How to Build an Online Store in 9 Steps
- Find your perfect ecommerce website builder.
- Choose the best plan for you.
- Get a domain name for your store.
- Pick your ecommerce template.
- Customize your ecommerce template.
- Add your products.
- Set up payment methods.
- Sort out your shipping settings.
How do I edit my mobile website?
7 Ways to Optimize Your Website for Mobile Devices
- Test Your Site Using Google’s Mobile-Friendly Tool.
- Use a Responsive WordPress Theme.
- Choose a Reliable Web Host.
- Improve Your Site’s Loading Times.
- Redesign Your Pop-Ups for Mobile Devices.
- Enable Accelerated Mobile Pages (AMP)
- Create a Mobile App.
How do I make my website mobile-friendly hosting?
Here are several ways on how to make a website mobile-friendly:
- Start With a Mobile-First Approach.
- Convert or Recreate a Desktop Site for Mobile.
- Use a Responsive Theme.
- Don’t Use Flash.
- Optimize Site’s Speed.
- Pay Attention to the Site’s Appearance.
- Enable Accelerated Mobile Pages (AMP)
- Utilize Media Queries.
What is mobile version of website?
So what is a mobile version of a website? Basically, it’s an alternate version of a website that is optimized for use on smartphones or similar mobile devices. Today’s mobile devices are mostly touch-based. Compared to desktop and notebook computers, they have small screens with limited screen resolution.
How do you create a mobile app?
How to make an app for beginners in 10 steps
- Generate an app idea.
- Do competitive market research.
- Write out the features for your app.
- Make design mockups of your app.
- Create your app’s graphic design.
- Put together an app marketing plan.
- Build the app with one of these options.
- Submit your app to the App Store.
How can I make a mobile app for free?
Build an app without coding in 3 easy steps using Appy Pie app builder?
- Enter your app name. Choose a category and color scheme.
- Add the features. Make an app for Android and iOS.
- Publish the app. Go live on Google Play and iTunes.
How do I create an android shopping app?
How To make your own Shopping application in Android Studio
- Download and install the latest Android Studio using on-screen instructions.
- Download the demo application from the attached file: ManateeWorks Application. Unzip it and open Android Studio and Import the project.
- Register your license key.
How do you make a 3D store?
Click Create a 3D Store to begin.
- Step 1 – Select a 3D Building for your 3D Store. Review the various 3D Store templates and select one with the button or clicking on an image.
- Step 2 – Select a 3D Community for your 3D Store.
- Step 3 – Name and URL for your 3D Store.
- Step 4 – Permissions.
- Step 5 – Create your 3D Store.
How do I create an online store for free?
- Start a free trial of Shopify.
- Add the products you want to sell.
- Create key pages for your store.
- Pick a theme and customize your online store.
- Customize your shipping settings.
- Configure your tax settings.
- Set up your payment gateway and payouts.
- Prepare your store for launch.
How can I create an online store for free?
Follow these 7 steps to create an online store
- Log in to your account or sign up.
- Choose from 500+ professional online store templates.
- Customize your online store’s design.
- Add products to your store.
- Connect a payment provider and set up shipping.
- Choose a custom domain.
How do I make my Google site mobile friendly?
Enable Mobile Friendly in Classic Google Sites
- Select the settings gear and then Manage site.
- Scroll down to Mobile and check the box for Automatically adjust site to mobile phones.
- Select Save at the top.
How can I use HTML in mobile?
Make Your HTML-Website Suitable for Mobile Devices
- Step 1: Some Illustration.
- Step 2: Tools You Need.
- Step 3: Add One Code Line in the HTML-File.
- Step 4: Media Query for Mobile Devices.
- Step 5: Use Dynamic Units to Keep the Site Responsive.
- Step 6: Define a New CSS-Structure for the Navigation Links.
How can I create a website using HTML?
Follow the steps below to create your first web page with Notepad or TextEdit.
- Step 1: Open Notepad (PC) Windows 8 or later:
- Step 1: Open TextEdit (Mac) Open Finder > Applications > TextEdit.
- Step 2: Write Some HTML.
- Step 3: Save the HTML Page.
- Step 4: View the HTML Page in Your Browser.
Make Your Website Mobile-friendly Now; 3 Ways
The following material was originally published by Web Marketing Today and has been updated for accuracy. In 2012, Practical Ecommerce bought Web Marketing Today, which became Practical Ecommerce. Our two websites were integrated in 2016, with Practical Ecommerce serving as the new home. Being able to access your website from a mobile device isn’t simply good practice; it’s a need. According to comScore, mobile Internet usage has surpassed desktop Internet usage for the first time in history.
Mobile consumers have come to expect an experience that is tailored to their device.
Google said on April 21, 2015, that it will begin utilizing mobile-friendliness as a ranking factor in search results.
The article ” SEO: Mobile-friendly Websites Are No Longer Optional ” explains how to determine whether or not your site is mobile-friendly and how to assess it against Google’s new criteria.
1. Create a Mobile Version of Your Current Site
One of the simplest ways to make your site mobile-friendly is to generate a mobile version of your desktop site utilizing a conversion platform such asbMobilizedorDuda Mobile and then publish that mobile version. Use services such as Duda Mobile to create a mobile-friendly version of your website. While this is a straightforward method of bringing your website into compliance, it does necessitate the creation of two different websites. It can be difficult to maintain two websites at the same time, and consumers may get dissatisfied if they discover that there is less material or information available on the mobile version than on the desktop version.
2. Use Mobile Plugins on Popular CMS Platforms
Website content management systems such as WordPress, Joomla, and Drupal all include plug-ins that allow you to make your site mobile-friendly without having to create two distinct versions of your site. In other cases, there are extra methods to personalize the mobile experience so that it not only provides the content but also incorporates other features that are best suited for mobile devices. WordPress Plugins for Mobile Devices. WPtouchis one of the top WordPress plugins for sites who want to provide a more customized mobile experience.
- To guarantee that its websites are accessible from mobile devices, JetPackis WordPress.com’s solution for building a basic mobile theme.
- Joomla Mobile Plugins are available.
- Depending on your Joomla version, they may only be required if you are running an earlier version such as 2.5 or lower.
- Plugins for Drupal on mobile devices.
Once you’ve installed them, you’ll find that they both have intuitive user interfaces. To assist you in making your website mobile-friendly, Google has put out a handy guide, as well as a list of recommendations for various content management systems.
3. Use a Mobile-first Responsive Design
The methods listed above are only temporary fixes until you can overhaul your site by implementing a mobile-first approach and employing responsive web design standards. In order to design a website with a mobile-first approach, it is necessary to think about how it will be used on mobile devices. This is an activity that helps prioritize which material should be included on the site. It also raises the question of whether it should be included on the desktop version if it isn’t required on the mobile version.
The plugin-based approach to mobile-friendly website design, as previously said, does not take into consideration the fact that you may deliver an inconsistent experience for consumers on different devices, something that can be avoided by adopting responsive website design techniques.
The use of responsive design ensures that your website will display properly on any screen size or device.
Whatever You Do, Do it Now
Each solution has advantages and disadvantages, but in my opinion, it is essential to have your site mobile-friendly before making any major changes. In actuality, it can’t hurt to take a fresh look at your present website and make some changes. If you need assistance with content planning throughout the redesign, please see the article “9 Steps to Planning Website Content” for more information. If your site was not previously mobile-friendly, it is probable that it need upgrading on both the content and design sides as well.
How to Convert Your Website Into an App [+ 5 Brands That Did It]
Each solution has advantages and disadvantages, but in my view, it is ideal to have your site mobile-optimized before making any major changes to your website design. To be honest with you, it can’t hurt to have a look at your present website and make some changes. The article “9 Steps to Planning Website Content” might be helpful if you need assistance with content planning throughout the redesign process. It’s probable that if your site wasn’t previously mobile-friendly, it has to be updated in terms of both content and appearance.
- Why your company may benefit from a mobile application
- Which operating system (iOS or Android) should your app be built for
- When developing a mobile application, there are several things to consider. Learn how to turn a website into a mobile application. examples of high-quality mobile applications that have been converted from websites
Let’s get started because there is a lot to discuss.
Why do you need a mobile app?
Customers and organizations benefit from mobile applications in a variety of ways, which is why roughly one-third of small firms have implemented one. Some of the reasons why you might wish to transform your website into a mobile application are listed below.
Ease of Access
Once a user has downloaded and installed an application, it is far easier for him or her to launch and interact with that program than it is to open a website in a separate browser application. A reduction in the number of obstacles between the user and your information is always a positive development. According to recent data, mobile users spend 83 percent of their time in applications, compared to 17 percent of their time in web browsers – we assume this is due in large part to the ease of having an application right on the home screen of their device.
Getting users to download your app in the first place is a difficult job – check our guide on converting mobile traffic into app downloads for assistance. Image courtesy of Shutterstock
Search Engine Optimization
In order to offer you with the most relevant results possible, search engines such as Google are built to do just that. Due to the increasing number of individuals who use mobile devices to surf the internet, it stands to reason that having a mobile app will help your website rank better in search results. Consider the following scenario: If someone searches for your brand or items on their phone, they will be more likely to get the information they are seeking if your organization has a mobile app.
Google will recognize that the user is using a mobile device and will provide results that are best suited for that interface, among other things.
It is really discouraging to discover that your favorite brand or product has an excellent website on the desktop, but when you load the website on your phone or tablet, the mobile version is noticeably less than stellar. What happens if your website isn’t optimized for mobile visitors? As a marketer, website owner, and/or web developer, your duty is to provide an experience that consumers will like. So, should you completely demolish your website and start over, invest in a website makeover, or attempt to mend the defects that might lead to further problems in the future?
Keeping your desktop version unchanged while delivering a mobile alternative that is more user-friendly allows you to maintain consistency across platforms.
Sending push notifications to users is one of the most significant advantages of mobile applications, and it is one of the most common uses for them. You may send out proactive notifications to clients about promotions, special offers, new postings, and other important information without them having to open your app. Your alerts will display on the user’s locked or home screen if push notifications are enabled. This ensures that they will notice your messages immediately after checking their phone.
The fact that mobile applications have greater access to different functionalities on your phone than a web browser is another another advantage of transforming your website into a mobile app for your business. For example, you may combine your app with phone contacts, browser data, camera functionalities, and other smartphone features such as GPS to enhance the overall user experience and make it more immersive.
It is only accessible for iOS and Android applications that support multi-touch.
You may interact with an app by using a variety of gestures like as swiping, pinching, and other similar actions. The outcome is that consumers get a more customized, engaging, and habitual experience as opposed to what they would have had they used a traditional desktop browser.
Some users may have a poor or non-existent internet connection depending on their geographical location. While a website constantly requires a connection to the internet, mobile applications may operate without a connection, allowing them to be accessible at all times. You may also incorporate a number of offline features into your application. When using Google Docs, for example, it is feasible to work without having an internet connection since changes are saved on the device and then sent to the cloud when the user is back online.
First and foremost, we must determine whether your software will be available on Android, iOS, or both platforms.
Should my mobile app be Android or iOS?
Some users may have a poor or non-existent internet connection, depending on their geographical location and circumstances. The difference between mobile applications and websites is that mobile apps may run without a connection to the internet, making them available at all times. A number of offline features may be integrated into your app as well, according to the developer. Because modifications are kept on the device and then sent to the cloud when the user is back online, it is feasible to use Google Docs without an internet connection.
It is necessary to first determine if your software will be available on Android or iOS devices or will be available on both platforms.
Variables to Consider When Converting Websites to Mobile Apps
There are a variety of tools available to assist in the conversion of websites into mobile applications (iOS or Android). Such services, on the other hand, cannot guarantee a positive customer experience. Because of this, developing a native app from the ground up is preferable than converting your website using a third-party conversion tool. To keep this in mind, it’s crucial to remember that app development takes planning and time. If you haven’t previously built an application, you may be unsure of what it takes to construct one from the ground up.
Unlike websites, mobile applications cannot be created with a low-cost building tool such as a content management system. You’ll almost certainly require the services of a developer or development team for your ring. The creation of a native application might be quite expensive. However, it is preferable to invest some money at the beginning of the process and have a decent outcome right away rather than paying a service to design the interface you want over and over and over again. In the following section, we’ll go into price in further detail; nevertheless, when it comes to spending tens of thousands of dollars to construct an app, you’ll want to obtain a sense of the entire cost of the project before committing to application development.
The mobile market is brimming with one-of-a-kind products, including several varieties of smartphones and tablets. In order to create an effective UI/UX design, you should take into account different screen sizes and ensure that all pictures, charts, and buttons appear excellent across a variety of devices and platforms.
Advice from the experts: To avoid difficulties, you should collaborate with a UI/UX designer that is both experienced and talented.
Various varieties of smartphones and tablets are available on the mobile market, each with its own distinct features. In order to create an effective UI/UX design, you should take into account different screen sizes and ensure that all pictures, charts, and buttons appear well across a variety of devices and platforms. As a pro tip, you should collaborate with an experienced and talented UI/UX designer in order to eliminate such complications.
How to Convert a Website into Mobile App
If you’ve made it this far, it’s likely that you’re on your way to becoming an app developer. Please keep in mind that not all websites necessitate the use of a mobile application. If your website is already mobile-friendly, you may not require an app to improve your customer’s overall experience with your company. In such instance, developing a mobile application may simply be extra labor that may not pay off if more consumers opt to use your website instead. Here are some questions you may ask yourself to determine whether or not a mobile application makes sense for your company.
- Is my website compatible with mobile devices? Is it possible to make my website mobile-friendly quickly and easily? Is it possible for my website to perform all that my app does? Are the majority of my clients accessing my site using a desktop browser? Is my website well-positioned in search engine results? Is there a mobile app available from my competitors?
2. Create a list of required features for your app.
You should think about what features you want to add in your mobile app before diving deeply into the development process. As well as giving you a concept of what you’ll need to develop, it will also assist you in calculating prices and staying inside your budget constraints. After all, it’s easy to get carried away when you’re thinking about all the many jobs your app can be capable of performing. The good news is that by coming up with a well verified list of features, you’ll be able to build an achievable vision for your app and guarantee that every one of its features is beneficial to your target audience rather than just being a showy bonus.
3. Hire a development team.
To create a high-quality app, you’ll need to collaborate with a development team that is both skilled and experienced. There are two alternatives available these days: either recruit an in-house team or collaborate with a reputable provider. Both alternatives have advantages and disadvantages. For example, an in-house team is more expensive than a third-party team. It is necessary for you to pay for items such as rental space, hardware, software, taxes, vacations, and other expenses. In-house development, on the other hand, gives you entire control over the development process and the ability to design an app that is personalized to your exact needs.
The disadvantage of this is that you are unable to supervise every area of growth and must rely on the fact that you have engaged the most qualified individuals for the task.
As a result, you will be able to keep your project on schedule and make modifications as necessary during the development process.
So you don’t end up with an app that looks nothing like your initial layout after waiting for weeks or even months for your developers to complete the project according to your specifications.
4. Estimate app development costs.
Once you’ve finalized your feature list and assembled a development team, it’s time to start crunching the figures. It’s a good rule of thumb to remember that the more complicated your software is, the more expensive it will be to build it. In fact, according to one research, the development of a “basic app” may cost anywhere between $38,000 and $91,000. When it comes to estimating the expenses of mobile app development, there are several aspects to consider. How many features you want to include, how long it will take to construct the app, who you’re collaborating with, and so on are all important considerations.
If you find yourself going over budget, a smart place to start is by going over your feature list again and determining which things are really necessary and which ones may be delayed until later.
5. Create a user-friendly UX design.
Aside from the fundamental functioning of your program, the user experience (UX) design should be the most crucial thing to consider while developing your interface. For what good is it to design an app for mobile devices that isn’t as responsive as your website, you might wonder. You may want to consider investing more on the design of your website instead of developing a whole new mobile application if you are unable to make your mobile app more mobile-friendly than your website. If you’re seeking for suggestions on how to improve user experience, have a look at our comprehensive reference on UX design.
6. Test your app.
You should test your app before submitting it to the app store, just like you would with any other landing page, social media post, or email campaign. This will provide you the opportunity to fine-tune the functionality of your software and address any faults or weaknesses before your consumers become aware of them. Not only will this assist you in retaining users who may have uninstalled your app as a result of these issues, but it will also save the time of your support team by preventing them from having to reply to clients who are encountering problems with your mobile application.
7. Submit your app to the App Store.
The final step before submitting your software to the App Store is to ensure that it is functional. It takes approximately the same amount of time for both the Android App Store and the Apple App Store to assess your submission — each requiring approximately three days in total to approve your app. Your app should be ready for download in the appropriate app store as soon as it has been reviewed and authorized.
Examples of Apps Converted from Websites
Consider the following scenario: a website is successfully transformed into a mobile application.
Here are some famous instances of websites that have been transformed into mobile applications to give you a better feel of where you should go with your app’s design.
The New Yorker
Since its founding, the New Yorker has evolved from a print publication to a website and now a mobile application. The desktop edition of the website provides access to news items, opinion pieces, cartoons, a store, and other useful features. When we look at the mobile app version of the New Yorker’s website, we can see how it incorporates the website’s graphics while offering all of the same functionality — including the crossword puzzles — as the website. Image courtesy of Shutterstock
Apps are being used by many online retailers to convert their desktop websites into mobile-friendly versions. Consider the following example: H M: Its mobile app offers a shopping experience that is identical to that of the website, and it allows you to customize your shopping experience to your preferences. One amazing function that is only available through the app is the scanning feature: Use the camera on your phone to scan the price tag of an item in-store to determine whether or not the business has more of the item in inventory.
A meal kit service such as Blue Apron offers home cooks the items they need to make their own meals. Members may place orders for meals and manage their subscriptions on the company’s website. Blue Apron has made it even easier for clients to discover new recipes, store their favorite meals, and manage their accounts by transforming its service into a smartphone application. Image courtesy of Shutterstock
Calendly is a professional scheduling application that allows you to schedule meetings and events. In order to accommodate consumers who are always on the move, the firm developed a mobile application for iOS and Android that provides access to its most important features. On the simple mobile interface, users may plan meetings, review and amend appointments, and book meetings, among other things. Image courtesy of Shutterstock
Similarly to Calendly, the design startup Canva has taken the benefits of its online service and condensed them into a mobile application in order to reach a bigger audience of users. Making personalized graphics, editing images, and even editing short videos on your phone is made possible thanks to this app. Image courtesy of Shutterstock
Optimizing Your Mobile App
Internet usage patterns are shifting, and in order to create a successful website, you must modify your content to meet the way people are searching for information. The development of a mobile application that is both user-friendly and beneficial to customers who are searching for your business on a phone or tablet is what this is all about. By following the steps indicated above, you will be able to transform your website into an engaging mobile application and provide a better on-the-go experience for your existing and potential customers.
Note from the editor: This piece was initially published in April 2021 and has been revised to ensure that it is as complete as possible. Originally published at 7:00 a.m. on November 10, 2021, and updated on November 10, 2021.
Mobile eCommerce Guide: Creating a Conversion Machine
Following up on a recent piece, we looked into the current situation of mobile eCommerce and discovered that mobile devices now account for more than half of all online shopping traffic. This week, we’ll discuss why mobile eCommerce conversions are nearly half the rate of desktop conversions, as well as how to increase mobile eCommerce conversions. According to a survey conducted by Monetate, the average desktop conversion rate is 2.8 percent, and the average smartphone conversion rate is 0.8 percent (Figure 1).
As for where the gap comes from, it’s mostly due to the dearth of mobile-optimized digital experiences available online today, as well as current (and evolving) customer purchasing behavior.
Take a look at the graphic below to see what I mean.
After a variety of elements have been taken into consideration in order to create an optimally mobile-friendly online store, the following step is to begin optimizing for conversions.
Creating a Mobile Optimized Online Store
Create a responsive website as the first step in providing a high-converting, mobile-optimized experience for your visitors. According to this definition, a responsive website layout adjusts its design to the size of whatever device a consumer is using to view it and displays the information appropriately. A responsive website that has been properly planned and developed will appear excellent on every modern device, browser, and operating system. With such high indications, it’s not difficult to understand why having an online presence that is optimized for mobile devices is a key concern in today’s world, where 40 percent of sales include utilizing several devices prior to conversion, among other things.
The fact that there are alternatives to responsive design available, such as m-dot websites, is solid evidence that responsive design is the best option.
Creating a Conversion Optimized Mobile Experience Site Search
Did you know that people who perform a search on a website are 5 to 6 times more likely to convert than users who do not conduct a search? Because of this, site search is extremely important for conversion optimization. While there are a variety of elements that influence site search, the following are the four most important to pay attention to: Make it easily noticeable. The search field should be the first and most prominent element on the page. Second, it should be at a size that is easily accessible.
- Search filters may make searching substantially more accessible for your clients, which is especially important if you have a vast inventory.
- When people use filters, they are able to swiftly limit down the quantity of search results and concentrate on what they are looking for.
- Display results that are relevant.
- The use of autocomplete, similar product suggestions, integrating images in search results, and even fixing misspellings may all help to make their lives a little bit simpler.
- Make use of the chance presented by your mobile site search to aid in the sale.
Help the user go through their search query so that more relevant and applicable results are displayed. You can provide ideas, ask prequalification questions, display relevant items, and so on. With Pinterest, you can see an excellent visual example of guided search:
Resist the Tempation of the Pop Ups
We’re all in the same boat: we want visitors to our website to provide us with their contact information. The difficulty is that requiring customers to provide personal contact information is intrusive and unwelcome in their lives. Consider the typical case of a forceful used car dealer: if the salesperson (or website) is being excessively aggressive, visitors will become irritated and leave the premises. It’s advisable to wait till they’ve gone farther into your site or until they’ve converted before asking them to do so.
For example, “If you sign up now, you’ll get 50% off your first order!”
Mobile-Friendly Form Functions
When it comes to registration, the design of the form is crucial in encouraging your customers to participate. Less is more in this case. Generally speaking, the shorter the form, the lower the “friction,” and the higher the likelihood of conversion. For example, Hubspot discovered that by reducing the number of form fields available on desktop and mobile, they were able to reduce their bounce rate by 27 percent, boosting their chances of converting mobile visitors into customers. Look at the differences between their mobile version and a desktop form for an ebook to see what I mean.
- Filling out forms on a mobile device may be time-consuming and frustrating.
- Users who have signed in, repeat customers and known visitors can benefit from having their information entered for them, making the conversion process that much more straightforward.
- Forms that advance on their own.
- This will spare them from making an additional click and maybe abandoning their shopping basket.
- Sometimes it’s the small details that surprise and please a person, resulting in a pleasant user experience.
- If you’re filling out a name field, capitalize the letters.
- if it’s a date, show the user a calendar and make the process of entering information as simple as possible for the user Progressive profiling is a term used to describe the process of building a profile through time.
- Customers who have already provided information should not be asked for it again.
After her second conversion attempt, you configure the form to request her phone number and address so that you can obtain more precise contact information that you can use to optimize your future marketing efforts.
Prior to completing a purchase, the average modern internet buyer makes at least two more visits from different devices. Their smartphone at work might be used to browse the web, followed by their tablet at home, and finally their laptop for the last step in the purchasing process A fantastic technique to keep a user linked across devices is to require them to register and log in each time they access the service. Using their login information, you may store their shopping basket across many devices and sessions.
Easy Click To Call Buttons
Prior to completing a purchase, the average modern internet buyer makes 2-3 distinct visits from multiple devices. Their smartphone at work may be used to browse for products, followed by their tablet at home, and finally their laptop to complete the purchase. Having a user register and login is a wonderful method to keep them linked across several devices. It is possible to store their shopping basket across devices and sessions after they have checked in. A fluid and seamless shopping experience across devices is made possible as a result of this.
Leverage User Generated Content (UGC)
Using social proof to increase customer engagement and conversion is a terrific approach to increase sales. Photos showing real consumers using your items (also known as user produced content) may increase conversions by 5 percent and engagement by 30 percent, according to a recent study. Allowing your customers to post images, holding social competitions, and creating an online community for photo sharing are all excellent ways to get started with user-generated content.
Personalization Based on Geolocation
Personalization based on geography may be beneficial for brands and businesses that sell to customers in a variety of geographic areas and climates. Personalized material may be sent to individuals in their respective places as a result of this. Consider a winter coat for Sally from Saskatchewan who visits your store in the middle of December, or sandals for Craig from California who visits your website in the middle of July.
Sticky Call-to-Action Buttons (CTA’s)
Sticky CTAs are all about making it as simple as possible for your visitors to convert at any point during the buying process. Include sticky CTA buttons (Add to Cart, Checkout, Buy Now, and so on) at the bottom and/or top of your product, shopping cart, and checkout pages to guarantee that your visitors can easily get the information they need when they need it. Apple’s iPad product pages have demonstrated that the following strategies are effective:
“Customers who bought this also bought.”
It’s probable that you’ve seen something like this before. This strategy is frequently used by modern eCommerce companies to upsell and cross-sell products on their product pages, site search results, and shopping carts. Some companies have stated that cross-selling accounts for as much as 35% of their total revenue. It exposes clients to a wider range of items and has the potential to increase the average dollar amount each transaction.
In the majority of circumstances, allowing guests to check out is the standard on mobile devices. Users will be able to purchase your items without having to create an account as a result of this. Some consumers, particularly those who use mobile devices, do not want to be required to register in order to purchase a product.
That’s simply one more step they don’t have time to complete. It’s essential to minimize the number of distractions and checkout procedures to a bare minimum when shopping.
It has been usual practice to disclose shipping and handling charges at the outset of a transaction, and in some cases, even before the page has loaded entirely. Unexpected shipping expenses at the conclusion of the checkout process can make or break a transaction in many cases. Everyone likes honesty and openness – as well as free delivery wherever possible.
You have three seconds before a user grows dissatisfied and leaves your site entirely. Despite the fact that they are often disregarded, site speed and performance may have a significant influence on your revenue. According to some simple calculations from Kissmetrics, if an eCommerce site generates $100,000 per day in sales, a 1 second page delay may result in a loss of $2.5 million in sales per year. Making sure that your site’s performance is optimized is critical for your mobile site’s success.
If you’re unclear of where to begin with site performance optimization, put your site through this Google Speed Test to find some useful insights, and then consult with an expert tech team or agency to assist you in implementing the improvements that are identified as necessary.
Mobile conversion optimization is a constantly changing scene, much like everything else on the web and most things eCommerce. New technologies and techniques emerge on a regular basis, and it’s critical to stay on top of them in order to provide your consumers with the greatest digital experience possible and to get the most out of your eCommerce site. The photo is courtesy of Kate Serbin.
How to Build a Mobile-Friendly E-Commerce Website
There are also more distractions for mobile shopping, such as text messages and push alerts. Here are some suggestions for optimizing your website in order to compete with these diversions and increase revenue. There are several methods for company owners to optimize their websites for e-commerce sales, ranging from the time it takes for the screen to load to the amount of convenience with which customers may complete the checkout process. — Photograph courtesy of Getty Images /filadendron The likelihood of customers creating an Amazon wishlist this Christmas season exceeds the likelihood of creating a list for Santa.
Shoppers, particularly millennials and Generation Zers, prefer the ease of buying online over visiting a brick-and-mortar store because of the fantastic deals and discounts available.
According to the results of the Leanplum poll, 80 percent of respondents purchase on their mobile devices.
Even if you are not selling during the Christmas season, having a mobile-friendly website may assist your search engine rankings and gain additional purchases from buyers on the move. Follow these steps to ensure that your e-commerce website is optimized for mobile users.
Make sure your page loads quickly
The author, digital marketing guru Neil Patel, believes that “slow loading speeds result in a terrible customer experience and lose e-commerce businesses millions of dollars each year.” The mobile surfing experience is distinct from the experience of a person browsing on a desktop computer or laptop computer. Users might become impatient when data rates and internet connections are poor, and this can lead to frustration. According to estimates, 40% of customers quit a website if it takes longer than three seconds to fully load.
You may check the loading speed of your page using Google’s mobile-friendly test tool.
Add clear calls to action
A user’s attention might be diverted away from making a purchase when using a mobile device, and your e-commerce site must compete with a variety of distractions, including other applications, messages, games, and phone calls. Always keep in mind that the attention span of a consumer is already quite short. Make your calls to action (CTAs) stand out from the rest of the page by using bold fonts. The button style should be distinguished by the use of contrasting colors and should be large enough to be easily tapped.
The words “Buy Now” and “Add to Basket” are unambiguous and plain.
Even better: by bypassing the “add to cart” step, you may reduce the time it takes to complete the transaction.
The user experience on a mobile-optimized e-commerce site should not be the same as the experience with your normal website.
When a consumer visits a mobile-optimized e-commerce site, the experience should be distinct from the experience when visiting your regular website. This means that your mobile page must be lighter, quicker, and more user-friendly. There are a variety of design features that you may use into your website to make it easier for visitors to browse your items. For example, a top navigation menu may help you improve your user experience and make it easier for clients to locate what they’re searching for on your website.
Streamline the checkout process
By requiring users to complete more steps throughout the checkout process, brands lose 23 percent of their customers. It adds unnecessary friction to the purchasing process when a consumer is required to register for an account or submit more personal information. This might prevent a customer from proceeding with their purchase. In addition, the capability of accepting any type of payment method is critical. Make certain that clients can finish the purchase using Apple Pay, PayPal, Visa Checkout, or other types of mobile or digital wallets before accepting their payment.
Integrate your e-commerce site with social media
In the world of social selling, Pinterest and Instagram are two of the most popular social media platforms. Integrate your e-commerce website with these platforms to increase the number of sales generated by mobile app users. Rich Pins and Buyable Pins, for example, display clients the pricing and availability of your items; shoppers may finish their purchases directly, rather than visiting a different web page to make their purchase. Shoppable Posts are a feature on Instagram that allows your company to tag items in the feed.
Make a note of how many people are coming to your site from Instagram and Pinterest so that you may provide unique promotions and discounts through those channels to promote mobile sales.
However, before making any business decisions, you should speak with an expert who can provide you with personalized advice based on your unique position and circumstances.
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8 Ways to Optimize Your Website for Mobile Conversions
As smartphones and tablets get larger, lighter, and more popular, they are gradually replacing desktop computers as the primary means of browsing and shopping the online. As a result of the rising availability of internet and data everywhere, many users are ditching bigger devices and desktop computers entirely. More than half of all searches are conducted on mobile devices, and Google estimates that 88 percent of customers study things on their phones before purchasing them (either in-store or online), with mobile accounting for 40 percent of all eCommerce transactions.
Many consumers are unable to make the commitment to download a mobile app, even from their favorite businesses, despite the fact that mobile applications such as those given by Amazon or Walmart provide a superior user experience.
Risks of not optimizing for mobile
If consumers are willing to move away from huge platforms like as Amazon and Walmart, they must be certain that they can trust your website and its content. Providing consumers with a high-quality mobile experience helps them to learn more about your company and its goods. Consumers use their smartphones and tablets to do product research and make purchases. If your mobile website does not give a satisfactory user experience, visitors will go on to another site, frequently to a rival. What impact does mobile optimization have on your conversion rates and traffic volume?
Consequently, a slow-loading website has a negative influence on visitors’ experience, which is exacerbated when sponsored promotions are being done through digital channels.
Responsive design for better mobile engagement
Smaller screens and slower Internet connections necessitate the use of responsive design techniques such as fluid or adaptive design. With responsive design, users can interact with a well-optimized site from any device or browser at any time, regardless of the device or browser. It is common for the result to be a stripped down and simpler version of the site, with larger buttons and images, a faster loading profile, and less complicated navigation. This is critical because user behavior and, more importantly, conversion are influenced by factors such as ease of use, simplicity, and speed.
While that is a significant increase, it is easy to see how adding too many page elements would make navigation more difficult and, as a result, reduce a mobile visitor’s ability to use the site effectively, which would result in a decrease in conversion.
Slow loading speeds are almost as bad as slow deliveryEnsure fast fulfillment today
To be sure, mobile devices account for between 40 and 60 percent of all eCommerce sales, so whatever you can do to enhance mobile conversion can only help you generate more revenue. Consumers are increasingly opting for mobile-only homes, and mobile-only eCommerce is predicted to account for around 77 percent of all online retail sales by the year 2020.
How to optimize your eCommerce website for mobile conversions
A smart mobile eCommerce website combines the best features of both apps and eCommerce websites, resulting in a clean, functional, and flexible or adaptive design that is easy to use for users on mobile devices. Taking a quick look at any popular eCommerce shopping app (such as Walmart’s or Amazon’s or Google Express’s, for example) will reveal that they are all following the same process of creating simple and clean applications around products, so that the majority of what you see is a product image and the ability to add it to your shopping cart.
Using these and other prominent eCommerce applications and websites as examples can assist you in making better decisions for your own mobile site.
1) Reduce Page Size to Improve Load Time
The size and complexity of a page are critical to conversion since excessive load times and overly complex pages reduce conversion rates significantly (by up to 95 percent ). This entails developing a more condensed mobile version of your website that contains less text, fewer page components, and graphics that are more efficiently compressed. For best conversion, Google recommends that you strive for a page element count of about 400. Reduce the complexity of the page structure in order to reduce page loading speed.
These are a few techniques for decreasing page load time and increasing user engagement on a website.
2) Design for Omnichannel
The majority of mobile consumers will travel from your social media platforms to your website, and maybe to your app or blog. Consistently delivering a consistent and accessible experience across all of your channels while utilizing the same branding can help to develop brand confidence and, as a result, increase conversion rates. In an ideal world, you would make it simple for consumers to access social media or your store with a single click and to go back and forth between them. This would allow them to simply visit your webshop, read content, and check your social media for evaluations of your company.
3) Implement Deep Linking for App users
When deep linking to mobile app pages from web pages is implemented, users will be able to access mobile app pages directly if they have downloaded and installed your app. Bringing users straight to the app boosts their chances of converting, which is especially important if they are coming to a product page via social media or sponsored marketing.
When a user is within your app, saved payment methods and addresses might help them go through the purchase funnel more quickly.
4) Prioritize Important Product Information
When designing a website, it is usually a good idea to make pages as basic as possible while still being able to provide product information, product comparisons, and other help. The integration of video, lightweight product information, and the opportunity to expand information sections to view additional details or even a customer Q & A (think Amazon) is a terrific method to increase conversions.
5) AMP Site and AMP Carousel for Product Display
Accelerated Mobile Pages (AMP) are a feature that Google introduced a few of years ago in order to shorten the time it takes for mobile users to load web pages. When you use AMP, you prioritize speed on your site by following certain technical and architectural best practices. Speed is important for eCommerce sites because it has a significant impact on customer retention.Initially, AMP was primarily used by content sites, but now it can be used by eCommerce sites as well. The AMP carousel is one feature that allows eCommerce sites to give product scroll choices even when the site is running on an AMP optimized server.
6) Mobile-First Payments
Mobile payment systems such as Apple Wallet and Google Pay are becoming increasingly popular across the United States. Incorporating them into the checkout process allows customers to check out fast and without having to provide their credit card information or even use a password. By making the transaction more straightforward, this will assist to increase conversions overall. Moreover, when customers may utilize payment methods that they are acquainted with, they are more likely to trust the merchant.
7) Use Automation for Personalization and Information
Customers’ conversion rates may be increased by increasing customization and offering more information that they desire. Chatbots, for example, can automatically answer critical but repeated inquiries, remind users of items in their shopping carts, and provide rapid upgrades or services. Customers’ experiences may be tailored based on their device, traffic source, and geographic region. This allows you to provide a more relevant and useful buying experience.
8) Look to marketplace apps for inspiration
Marketplaces such as Walmart and Amazon offer mobile apps that are designed to provide the best possible customer experience (and conversions). Look at their applications to see what they’re doing that could be able to help your shop gain more customers. If, for example, the Walmart app displays “rapid shipping,” this implies that it is something that mobile customers are interested in finding out. Good mobile design and user experience (UX) are critical conversion methods, but they’re also essential for your brand’s overall success.
As more and more people use mobile devices, optimizing your mobile website for conversion now can help you generate sales and keep consumers coming back in the future.
Provide mobile users with better, quicker, and more adaptable solutions that are tailored to their needs.
Almost every high-quality mobile eCommerce website blends the best parts of smart web design with the in-built solutions provided by mobile applications (help customers answer questions, compare pricing, and talk to real people).
How to Create a Mobile Friendly Website that Converts
When I spoke with marketers in 2016, they frequently expressed concern about the reduced conversion rates on their mobile landing pages. Although I attempted to direct these discussions toward a “mobile-specific” optimization technique on the majority of occasions, there are always a few individuals who drop the mic at phrases like “mobile responsive design” and “mobile friendly website.” “What’s the point of having a distinct mobile-specific optimization plan in the first place?” is a popular response.
The fact that this argument exists is one of the things that bothers me the most (well, there are a few other things that frustrate me more, but this is probably at the top of the list), and there are two key reasons for this: Reason1 As a starting point, mobile responsive design does not pay much (if any) consideration to a mobile user’s current emotional state out-of-the-box.
We don’t utilize our mobile devices to replace our desktop computers; instead, we use them in a very different way, for quite different purposes and tasks.
- Instead of using a desktop computer, read your emails on your phone. While driving, you changed the music on your playlist
- During a meeting, I responded to a text message
- Alternatively, you might order meals while watching television.
Isn’t there an infinite number of them? We are progressively doing more things on mobile devices than we have ever done on a desktop computer. owing to the fact that everyone searches for and requires various things on mobile devices behave and act differently than on desktop computers – they require a different experience from the one that was developed for desktop users and was merely adapted to look good on mobile devices (also known as responsive design). Reason2: The patterns in the mobile environment are shifting dramatically, and we want a more accurate evaluation of data in order to make sense of it all.
- According to a survey issued by Similar Web on the State of the Mobile Web, around 56 percent of consumer traffic to the top US websites (across all categories) is generated by mobile phones and tablets.
- On average, desktop sites received greater ‘time on site’ and more ‘pages per visit,’ but mobile bounce rates were significantly higher.
- And here’s another one for you.
- While the former is rated at 51 percent, the latter is rated at 42 percent for desktop media time.
- Most smartphone carts, however, get a 16 percent success rate, whereas desktop carts achieve a 26 percent success rate, according to the latest data available (Adobe).
- What does all of this information indicate?
Not only do we need to shift our perspective on mobile optimization, but we also need to start optimizing our websites to be more mobile friendly. This train has long since left the station, so it’s now or never, people – either you’re on board or you’re off the train.
Understanding Your Visitor’s Behavior on Mobile
Because of the differences in browsing on a mobile device, marketers often fail to account for physical and psychological limitations on the user’s end when designing for mobile (although realistically, most marketers do not design for mobile; instead, they design for desktop and make it “look nice” on mobile). Understanding user behavior and how it effects a user’s engagement with a mobile landing page is the first step toward enhancing conversions on a mobile landing page.
The Backlash of Friction on Mobile Sites
Friction is defined as anything that comes in the way of a conversion. Source:Neurosciencemarketing While friction may present itself in a variety of ways on a mobile landing page, it can be generally divided into two categories: perceived friction and true friction.
Perceived friction occurs when a visitor abandons a mobile landing page because of unclear language, extensive forms, an unattractive offer, or too convoluted interfaces. If you look closely at the sample below, you’ll see that there are three calls to action (! ), each of which invites me to login, sign up, and request a demonstration. They’re all grouped together, making it difficult to see the site’s content. Additionally, there’s another call to action at the bottom of the page, urging me to sign up for their newsletter (which I declined).
- As a result, if you came to this website to learn more about “Ecommerce Emails,” the route to getting there is paved with inconvenient hurdles called friction.
- When the conversion rate of their mobile landing pages was 20-30 percent lower than the conversion rate of their desktop landing pages, HubSpot saw the negative consequences of perceived friction.
- In order to address this issue, the team condensed the material and structured the photos for mobile viewing.
- HubSpot reduced the bounce rate on its mobile landing pages by 20 percent – 50 percent for their forms and 10.7 percent for their other content – by optimizing the sites for mobile devices.
User behavior and conversions are both influenced by’real friction,’ which is the second type of friction to consider. Due to the fact that it is either too tiny or put in a location that doesn’t complement the user’s natural hand movement, users who attempt to reach your mobile landing pages frequently struggle to fill in multiple forms with their thumbs or are unable to click the call-to-action button. Taking a brief glance at Headspace’s mobile-friendly website will provide you with an example of’real friction’ on a mobile device: 1 Placement of the call to action: The ‘Buy Now’ button on their mobile landing page is located on the right side of the screen, rather than in the middle of the screen, as is customary.
- Our frequent contacts with mobile devices has had an influence on the way our brain evaluates information on a day-to-day basis, according to the researchers.
- The same is true for bodily actions as well as verbal communication.
- The presence of any navigation element on a mobile site that does not complement the’mobile thumb zone’ is guaranteed to turn off users, resulting in a reduction in conversions.
- Calls to action that are competing with one another: The video, which is positioned just beneath the call to action, may divert the visitors’ attention away from the call to action.
- 3 Color conversion of the word “death”: It is critical that you direct visitors to their next step.
- The sheer number of colors on this page is another another source of distraction and confusion for website users.
- Headspace should make an effort to alleviate this “analysis paralysis” problem by determining which phone the visitor is using and providing the appropriate call-to-action.
I’ve conducted numerous A/B tests, and the results have consistently shown that asking people to download the app only after they’ve spent more time on the site (more time on the site, more pages, or scrolled a certain percentage of the page) results in more qualified downloads with higher in-app engagement.
A few examples of a poorly designed mobile experience were shown in this section.
When it comes to mobile landing pages, the road to providing the best possible experience is crooked, which is why we must better understand the customer journey our mobile visitors are anticipating, as well as what they require physically, and then deliver it to them.
4 Strategies for Creating a Mobile Friendly Website that Converts
Two-thirds of your conversions are lost because of responsive design. The most significant problem is our overconfidence in and obsession with responsive design. Although responsive design has the potential to be extremely effective, only when it is developed with the mobile visitor’s experience in mind, rather than with the only aim of putting up a desktop design and moving it to a mobile screen, is it truly effective. Now that we’re on the same page, let’s talk about why responsive design isn’t enough.
1 Reduce Cognitive Load and Distractions
A good mobile experience is one that recognizes the goal of the mobile visitor and tackles any difficulties that may stand in the way of providing a wonderful experience on the mobile device. A mobile-friendly website that does not provide users with quick tailored information and value will almost always witness a decrease in conversion rates. In today’s fast-paced environment, the primary cause for this is a loss of user attention, as well as an increase in cognitive load (the amount of mental processing capacity required to utilize your site).
It is possible that our ability to distinguish between the important and insignificant is close to zero, and as a result, we bounce if we do not receive the information we anticipate within a reasonable length of time.
It is possible to understand the genuine purpose of your customers and provide them with the experience they desire through emotional targeting.
It is the combination of the two that will ensure that you are displaying what your clients desire while decreasing cognitive burden.
2 Design for Specific Mobile Behavior
“The trouble with working on a project for a long period of time is that you don’t view it in the same way that someone else does when they see it for the first time. You are aware of the location of the information on the screen and the meaning of the item on the menu. You are prepared. You are aware that in order to complete the form, you must do this, this, this, and this among other things. It’s extremely easy to lose sight of what it was like to be a newcomer to anything.” Susan Weinschenk is a writer and editor who lives in New York City.
No matter how many times I returned to a landing page, it was either because I couldn’t discover the information I was searching for on the first try, or because I had to repeatedly scroll up and down to make sense of it all.
The Google Analytics dashboard will provide you with a rudimentary knowledge of what mobile users are doing on your mobile site if you take the time to investigate. The following are the essential metrics that require your attention:
- Your mobile audience
- Mobile landing pages
- Mobile device report
- Exit pages
- Funnel visualization
- Site behavior
Your mobile audience; Mobile landing pages; Keywords; Mobile device report; Exit pages; Funnel visualization; Site behavior; Mobile device report;
- Where do mobile users tend to land on the most frequently visited landing pages
- What exactly are they looking for
A mobile landing page that converts takes into consideration the mobile visitor’s experience on two levels: first, the mobile visitor’s location and second, the mobile visitor’s device.
- Headlines, graphics, call-to-action buttons, and forms are all strategically placed throughout the design. In terms of physical accessibility, how simple it is for the client to physically locate what they’re searching for and identify the most significant items on the page In content strategy, the effort put forth by the user to consume the material and comprehend the next action that they must do is defined as
Users’ understanding of material is impaired, irritation is increased, and conversions are significantly impacted by a user experience that does not account for the particular behavior of mobile users.
3 Adopt Mobile Driven Features
Adobe claims that mobile-optimized websites have a threefold increase in the likelihood of raising the mobile conversation rate by 5 percent or more. Including and prioritizing mobile-driven elements on your landing page can assist you in optimizing the user experience and increasing conversion rates. A feature such as: Getting to the bottom of these questions through an analytics-driven approach will not only clarify what information users are searching for, but it will also aid in the creation of a more effective user experience.
- Customers may immediately contact you from anywhere on your website by clicking on the “Click to Call” button. Allowing visitors to rapidly go back to the top with a tap of their finger is referred to as click to scroll. Video optimization– Make sure your videos are optimized for mobile viewing
- You’d be shocked at the number of videos that are not accessible on mobile devices or that don’t fit the mobile screen. All external links should be opened in new tabs in order to avoid friction and prevent visitors from losing their place. Determine the importance of content– Place the most relevant and crucial material at the top of the page so that it is easily seen. For instance, your phone number, address, or other contact information. In order to encourage you to participate in their discussion, GrowthHackers has implemented a scrolling comment function that moves with you as you move down the page.
- By including whitespace on your website, you may reduce the amount of noise and information that appears on it. Unimportant stuff can be hidden in tabs or collapsed using a technique similar to Slack:
- Forms should be broken down into sections: Filling out a mobile form isn’t as simple as it is on a desktop computer. Many visitors get dissatisfied before they even begin or abandon their efforts halfway through. Organizing your forms into sections and requiring people to complete fewer steps as they go is an excellent method of increasing the number of form submissions.
4 AB Testing
Every one of these options should be subjected to A/B testing to see which method works best for your target audience and which does not. Other aspects that should be tested on mobile devices include:
- Value proposition, hero shot, content strategy, visuals, color psychology, and persuasion are all part of the plan. Forms’ usability is determined by their content, length, location, and form field. Color, positioning, size, and text of the call to action
The next post provides a step-by-step method to optimizing a low-traffic site without the use of A/B testing for those of you who do not have enough traffic to do so.
You’re going to have to get out of your comfort zone and embrace a mobile-driven strategy if you want to provide value to your mobile visitors and assure a steady flow of money. No matter how you look at it or how hard you try to avoid it, it’s inevitable. I appreciate that not all businesses have the means and funding to develop a new mobile-friendly website; nevertheless, by analyzing the analytics and understanding the emotional triggers of your consumers, you can simply prioritize information, rearrange it, and highlight what is most important to them.
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