Pillar pages improve site structure This improves your site structure and makes it easier for Google to determine your expertise, as well as select the best URL for a given search query. As a result, you’ll earn better rankings in the search engine results pages (SERPs).
What is a pillar page in Seo?
- Said a different way, a pillar page is what connects all of the content on your website. If one of the topics on your website’s blog is home remodeling, then the content strategy of your entire pillar page might look something like this: You start by creating the pillar and then you link all of the other corresponding blog posts to that pillar.
What makes a good pillar page?
At its core, a good pillar page must actually provide quality content that answers questions your users might have on a specific topic. They tend to be more of “complete guides” and feature a lot of content to be crawled and indexed by search engines.
What are pillar pages SEO?
Pillar pages are comprehensive posts that position your organization as a thought leader on a given topic. The term was coined by Hubspot in 2017, when they completely reorganized their blog and unveiled their new content marketing strategy.
How can I promote my pillar page?
Use Social Media to Promote Your Pillar Page To maintain your authority on a specific topic across social channels, consider organizing your content calendars by topic. This will align your website and social strategies and enable you to present a unified image as a thought leader around specific topics.
How many pillar pages should you have?
How many pillar pages should you have? For each main pillar, there should be a series of at least five to six supporting pillars and no less than three blogs per supporting pillar. This means each pillar is supported by at least 20 pieces of shorter content.
How do Pillar pages work?
A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. Pillar pages broadly cover a particular topic, and cluster content should address a specific keyword related to that topic in-depth.
What is pillar content strategy?
What is a Pillar Content Strategy? Pillar pages are designed to contain all the information you would typically cram into multiple white papers or eBooks on one singular page or blog post. Your pillar page is meant to focus on a particular topic you’re trying to rank for in the SERPs.
How do you use pillar content?
How to create content pillars that will get you more traffic
- Start by looking at your audience.
- Set up social listening and get your audience’s needs.
- Back it up with keyword research.
- Watch your competitors.
- Plan it out.
- Write your content pillar pages.
What is the difference between a pillar page and a landing page?
Unlike pillar pages, which aim to cover topics broadly, the strength of landing pages is their focus on a single objective. If you’re running social media advertising, for example, you can craft the page to perfectly match the intent of the ad that your visitors clicked on.
What are pillar posts?
Pillar posts are big, meaty posts. They’re useful, actionable, well-written, and engaging. They’re filled with relevant images and audio/video files to support the points you’re making in the text. As a result, pillar posts have something that 99% of other blog posts don’t have: longevity.
What is pillar article?
A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight.
What is pillar content rank math?
Rank Math has a feature where it can mark a piece of content as “Pillar Content” – which is usually used for posts. A pillar content is an evergreen piece of content that is designed to answer age-old questions which are bound to be asked for years to come.
How long should a pillar page be?
A pillar page should be long enough to include all the relevant information on that broad topic, but not so long that you’re losing readers. There’s really no right or wrong answer, but you’re probably looking at something between 2,000 and 5,000 words.
What is content pillar in social media?
What are content pillars? In the context of social media marketing, content pillars are a set of themes or topics that your brand can use to create posts. These themes, sometimes called ‘buckets’, are specific to your brand, and should reflect the content that is most popular with your online audience.
What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
Just when you thought you had a handle on SEO, the search engine changed its mind. Again. The term “understood” is a powerful one. Because search engine algorithms are changing at such a quick pace, it’s difficult to stay up with the most effective tactics for optimizing your blog to appear on the first page of search engine results pages (SERPs). However, this is a significant shift, so have your keywords handy for this one. Human search behavior has evolved, and with it, the technologies that are utilized to understand and offer up search results have also evolved.
In this blog article, we’ll go through the many ways search has evolved, as well as the inside scoop on subject clusters and how pillar pages fit into the overall picture.
What Are Topic Clusters?
Previously, we said that the way people search has changed, and as a result, the way SEOs and bloggers develop content has begun to alter as a result of this. Here’s a quick overview; however, for more in-depth information, see our most recent study and blog postings on the evolution of search.
People are submitting longer, more conversational search queries.
Consider the following scenario before starting a Google search. If you were looking for a sushi restaurant, would you search for “restaurants” or for “Japanese restaurants near me”? If you choose the second option, you are in the majority who believe as follows: Four-word or longer search inquiries account for 64 percent of all queries, and we’re witnessing an increase in the amount of these longer-form conversational search questions that assist users in finding the specific information they’re looking for.
- Twenty percent of mobile Google searches are made using voice search, owing to the popularity of devices such as the Amazon Echo and Google Home.
- However, it is not simply because of voice search that users are submitting lengthier inquiries.
- People are making more specific inquiries in order to filter through the clutter and receive the information they want more quickly and efficiently.
- Search engines are becoming increasingly adept at sifting through the hundreds of pieces of material available on the internet in order to deliver the best, most accurate results possible.
Search engines are better at providing exactly what searchers want.
To offer the best possible responses to searchers’ queries, Google’s algorithm is continually being improved and improved upon. Some of these improvements include punishing sites that have too many unrelated internal connections, understanding conversational searches as a whole idea rather than as a collection of keywords, and utilizing machine learning to provide more accurate interpretations of particular terms and phrases. As a result of all of this, Google is assisting searchers in locating the most precise information possible, even if it isn’t exactly what they were looking for first.
The content on your site should now be structured into distinct major categories, with blog entries on specific, conversational long-tail keywords linked to one another in order to answer as many searchers as possible on a single issue. This is where the topic cluster model comes in.
Topic clusters help more pages rank to give searchers better answers.
Since most blogs are presently organized (including our own blogs, which was the case until recently), bloggers and search engine optimization professionals have worked together to generate individual blog entries that rank for certain keywords. As a result, the material is jumbled, making it difficult for the user to locate the specific information he or she seeks. When you publish many blog entries about the same topic, it also results in your own URLs competing against one another in search engine rankings, which is undesirable.
Our blog infrastructure now looks like the following based on this model: particular subjects surrounded by blog entries relating to the topic, with hyperlinks connecting each blog post to other URLs in the cluster: More pages on your site will rank higher in Google under this strategy, and searchers will locate content on your site more readily under this model, which employs a more purposeful site design to arrange and link URLs together.
Content for the pillars, cluster content for the clusters, and hyperlinks make up the structure of this architecture: Following that, we’ll look at pillar content, which represents the core issue that bloggers and SEOs are attempting to rank for by developing more particular pieces of cluster content to support it.
What Is a Pillar Page?
A pillar page serves as the foundation upon which a subject cluster is constructed. A pillar page covers all elements of a topic on a single page, with space for additional in-depth reporting in more extensive cluster blog articles that link back to the pillar page. A pillar page is a single page that covers all aspects of a topic. Pillar pages should provide a high-level overview of a certain topic, whereas cluster material should go into further detail on a single term associated with that topic.
Because they cover all parts of the topic you’re attempting to rank for, pillar pages are lengthier than ordinary blog entries, but they are not nearly as in-depth as they might be.
You want to construct a pillar page that answers basic questions about a certain issue, but gives opportunity for further in-depth discussion in future, closely related cluster material.
It includes a comprehensive overview of how to use Instagram, and it is hyperlinked to specific pieces of cluster material – like as this blog post about how to create effective Instagram captions – for further reading.
In this particular situation, we’re attempting to rank for Instagram-related subjects. Instagram marketing is covered in detail on the pillar page, and the piece of cluster content delves into one specific facet of Instagram marketing – creating compelling caption language.
How to Create a Pillar Page
Creating a pillar page requires you to stop thinking about your site in terms of merely keywords when you begin the process. Start by considering the themes you want to rank for, and then brainstorm blog topic ideas that are based on more precise keywords that are connected to the wider topic. Consider the main interests and issues of your key target personas in order to generate ideas for pillar page content for your website or blog. Decide on a topic that’s big enough to create a number of related blog entries that will act as cluster content, but not so broad that you can’t cover the entirety of the issue on one page (as you would with a pillar page).
- In terms of scope, “Instagram marketing” is wide enough that we can link to a slew of blog pieces that go into deeper depth about Instagram, but it’s specific enough that we could build a thorough pillar page about it.
- Afterwards, they’ll navigate to your pillar page to get the answers to their inquiries, which will then link them to additional particular pieces of cluster content that are also hyperlinked on the pillar page.
- Does that make sense?
- Learn more about this innovative approach of organizing and building your content by diving into our most recent study.
- Originally published on September 6, 2017 at 6:00 a.m., and last updated on July 28, 2021.
What Is a Pillar Page and How It Will Help Your Search Engine Rankings?
- What Is a Pillar Page and How Will It Help Your Search Engine Rankings
The days of depending just on “keywords” to help your website rank higher in search results are over. You’ve probably heard it time and time again: Google’s search engine optimization algorithm is always evolving. The constant modifications to Google’s algorithm have a substantial impact on the website’s ranking. Furthermore, staying on top of the latest algorithm updates appears to be a time-consuming endeavor. Aside from the changes in search engine optimization tactics, the way people search has also evolved in recent years!
These days, searches are becoming more “precise and contextual.” Every time you come up with a question, you go online and look for a solution that is specific to your situation.
This is due to the increasing popularity of voice search, which includes the usage of Google Voice Assistant, Siri, and Alexa, among other services.
Search engines strive to provide users with the most relevant and up-to-date response to their search query.
So, how can you rank for such search terms while still keeping your website up to date with Google’s algorithm at the same time? This is where a pillar page will assist you in organizing your information while also improving the search engine optimization of your website.
What Is A Pillar Page?
Essentially, a Pillar page is a website page that contains extensive information about the numerous core or critical themes that your company provides. A wide overview of a certain subject, to put it another way, is what it is. But what is the point of having a pillar page? A pillar page is essential since it gives comprehensive information on the issue being discussed. It provides more than simply a broad overview of the subject matter. The information that is arranged according to the topic, rather than keywords, is ranked higher by the search engine.
- For example, if you go to a shopping mall and the grocery goods, gadgets, clothes, and everything else are all mingled together, you may become disoriented while shopping.
- The same may be said for pillar pages as well.
- A pillar page is not a new concept in the realm of search engine optimization.
- However, Hubspot was the first to coin the phrase “pillar page” in 2017.
- What is it about a pillar page that is so important?
- The pillar page serves as a focal point for the transmission of information on the site.
- A pillar page’s content is often lengthy, ranging between 3500 and 4000 words in length on average.
LSI (latent semantic indexing) keywords can also be used in conjunction with this method of indexing.
A pillar page may be used to target high-volume keywords that are difficult to rank for.
Links between pillar pages and blog posts are used to organize and connect the content on those pages and articles.
The use of a Pillar Page can help you improve your search engine rankings.
Furthermore, a pillar page might assist you in improving the ranking of your website on search engines.
Because of the following factors, a pillar page can assist you in gaining a large amount of traffic: 1.
This enables it to respond to the more in-depth questions of the consumers.
It also has the additional benefit of decreasing the bounce rate of the web page.
Creating pillar pages with a range of keywords in mind will help you rank effectively for a number of themes.
A pillar page, on the other hand, is the greatest spot to target high-traffic keywords.
It establishes connections with the website’s pages and blogs.
They also result in high-quality backlinks, which helps your website rank better for a greater number of search searches.
OrganizationThe material on the Pillar page is structured according to the hierarchy of tags (H1, H2, H3), which results in a well-organized page.
Even search engines appreciate well-organized web sites, which is why they rank higher in search results.
Creating a pillar page that will improve your search engine ranking will be made easier with the assistance of an expert digital marketing firm.
Make touch with TechArk Solutions right now if you want to incorporate a pillar page into your website and make your digital marketing plan more effective than before.
3 Types of Pillar Page (and How They Help With Ranking)
In essence, a pillar page serves as a central hub or foundation around which the cluster pages are developed and maintained. It offers a complete overview of a topic, but it allows opportunity for more deep treatment of the issue on the cluster pages, which are often devoted to a specific component of the topic, commonly a keyword, in the following sections. For example, a pillar content page on SEO may mention technical SEO only briefly before linking to a cluster page that goes much more in-depth on the subject of technical SEO.
Pillar and cluster pages connect back to one another, however if the pillar page design executes its function properly, it may be considered an authoritative source that draws a large number of external links to the website.
The Benefits of Pillar and Cluster Pages Include:
- A higher level of engagement: Well-organized material makes it more user-friendly for viewers, which increases their interest in it. Sessions last longer because the pillar-cluster pages are interconnected
- As a result, visitors stay on the site for longer periods of time, increasing engagement and page views. Enhance the signals sent to Google: Because pillar and cluster page groupings are so well ordered, it is simple for Google to discern the topic matter of each grouping and rank it accordingly. Pages with poor organization tend to be poorly ranked by Google, so content that is organized around topic pillars and clusters tends to be rewarded with higher rankings.
Comprehensive pillar pages are one of the most successful methods of creating material that appeals to search engine algorithms while also providing authoritative information to target audiences with authoritative information. Following that, we’ll go through some of the most common sorts of content pillar pages. Keep in mind that the distinctions between these categories are not absolute, and that certain pillar pages may have material from all three categories at the same time.
1. The “Guide” Pillar Page
In accordance with its name, a “guide” pillar page aspires to be the ultimate authority on a particular subject. Perhaps a 101 handbook for newcomers is needed, or something more advanced targeted at a certain industrial niche is required. It is important to establish your authority in a field or subject matter through the creation of a guide or “ultimate guide.” This helps to build your brand and establish trust with a specific audience. The guide pillar page provides a thorough overview of a topic, establishing it as an authoritative destination for those who are interested in the topic.
It only takes one well-timed and thoughtful guide pillar page to garner a great deal of attention, increase website traffic, attract backlinks, and cultivate an audience with the potential to become subscribers or paying customers.
The Ultimate Guide to Remote Meetings in 2020
Remote work is a good example of a topic that works well for pillar sites since it is evergreen. In order to help its users, Slack decided to produce “The Ultimate Guide to Remote Meetings,” which is a helpful resource. Much can be found on this page that makes it a strong pillar, especially when it comes to comprehending what the reader may anticipate and how to navigate the site. It begins with a remark on how long it will take the reader to go through the content, followed by a few bullets that underline the importance of best practices for remote meetings.
To give you an example, the floating navigation bar helps the reader to move rapidly from one area to the next.
The website provides a video that depicts the process of holding a remote conference. In order to drive users to subject clusters that offer further recommendations for remote work and particular benefits to utilizing Slack, Slack implemented an internal linking approach for the pillar page.
Brand Awareness: Nearly Everything You Need to Know
In addition to online form creation and online surveys, Typeform is situated in Barcelona and provides software as a service (SaaS) to customers worldwide. The site also includes several well-designed, visually appealing pillar pages dedicated to raising brand recognition, such as this one. There is a navigation menu to the side of the page that makes it easy to navigate the long scrolling page of information on brand awareness basics — tracking and measuring your brand awareness, kicking-starting your brand awareness, and measuring your brand awareness — and some parting words of advice at the bottom of the page.
This pillar page’s internal linking approach directs visitors to additional resources on Typeform’s website, including their blog and pages describing their service offerings — especially, templates that potential clients may utilize.
2. The “What Is” Pillar Page
“What is” is a question that is frequently asked by individuals. They are interested in learning more about something they have heard about that is fascinating, controversial, or topical.
- “Can you tell me what programmatic advertising is?” “What is herd immunity?” “What is Kubernetes?” “What is Docker?”
A pillar page may serve as a final investigation of a subject — a highly valuable stand-alone resource that links to relevant cluster pages and explores parts of the subject in greater depth — and can be used to pique the interest of visitors who want to learn more. It is authoritative in many aspects, much like a reference page. If you create a page that corresponds to a widespread interest (“I have heard something about this a couple of times and want to learn more,” or “I have always wanted to know more about this”) and make a compelling case for its importance, you will have created a powerful tool for driving organic traffic to your website.
Examples of “what is” pillar sites that are effective in their tasks include the following:
What Is Wine Exactly?
You might want to consider following in the footsteps of your oenophile buddies and developing a taste for high-quality wines. As a consequence, you do a search for “What is winemaking?” or “What is wine?” and come across this pillar page, which appears high in the search results or at the very top of the search results. Wine Folly, a “content site committed to wine education and enjoyment,” creates the page, which is presented in a stylish manner. (“The ultimate objective is for more people to see wine as more than simply an adult beverage, but as an opportunity to learn about the world and about themselves.” A “deep dive” into the world of wine is provided on this page, which includes information on what wine is, the origins of the term “vintage,” information on single-varietal wines, blends, and much more.
Of course, there are links to similarly well-presented cluster sites on topics like as sulfites in wine, how to conduct a wine tasting, a wine sweetness chart, and other related topics.
When it comes to internal linking strategy for this pillar page, Wine Folly takes a novel approach by including a stand-alone box at the top that offers connections to other queries that users could be searching for, which makes them excellent subject clusters for this pillar page.
Artificial Intelligence: What Is Artificial Intelligence? How Does AI Work?
This substantial pillar page, which has more than 2,500 words, is supplied by a tech employment board. Built In is devoted to providing answers to the questions “What is artificial intelligence?” and “How does artificial intelligence work?” A person who is just dimly aware of how artificial intelligence is transforming everything from financial investment to internet searching and who has opted to educate themselves from the ground up would be interested in this book. There are sections on limited artificial intelligence, AI history, machine learning, and deep learning on this page that provide answers to the issues above and more.
For this pillar, Built In’s internal linking approach incorporates direct callouts that encourage the reader to learn more.
3. The “How-To” Pillar Page
In contrast to a “what is” pillar page, which describes what something is, a “how-to” content pillar page demonstrates how something is done. You may assist your target market in resolving difficulties or identifying methods to enhance the procedures that are required in their work roles. It is possible to incorporate a solution or tool into an issue in a discrete manner and have it accepted if you have successfully addressed your clients’ pain points and provided a lot of solid, valuable information.
Some examples of “how-to” pillar sites that demonstrate how it is done are as follows:
How to Start a WordPress Blog in 2020
When it comes to launching your own WordPress blog, this pillar page built by IsItWP, a WordPress technology lookup tool, is an excellent place to start. The gigantic pillar page walks you through the entire procedure step by step, thanks to a convenient navigation menu separated into 12 chapters and a simple navigation menu. And don’t be concerned if you don’t have any visible technological abilities, “since establishing a blog is far easier than you think.” The technical how-to guide also includes sections on crucial plug-ins and tutorials, advertising your blog, optimizing your blog for search engines, and even monetizing your blog.
Internal linking is handled in a variety of ways on this pillar page.
A simple method to accomplish this is to create a how-to guide that includes aFAQ section at the bottom, like IsItWP did. In this area, several of the responses provide direct links to further supporting subject clusters inside the author’s own blog.
The Ultimate Guide to Easily Make Instructional Videos
Because instructional videos contain a great deal of how-to content, it makes sense that there is a how-to guide to creating instructional videos(of course, this could also be included in the “guide” pillar page section above).Created by Michigan-based TechSmith — a developer of screen capture software and solutions — this how-to content pillar page provides information on the different types of instructional videos (from micro-videos to screencast videos), information on common mistakes people make when creating instructional videos, and information Of course, there are numerous links to related cluster pages, such as video lighting, creating YouTube videos, and green screens.
A valuable internal linking strategy that TechSmith employs on this page is to link to studies that have been conducted that support the popularity of video content in general.
Create Stronger Content Pillar Pages
One of the most effective methods to engage with your target audience is through content marketing. It allows you to create your company’s authority and brand while also establishing the type of trust that allows you to guide individuals down the sales funnel and convert them into customers. When it comes to organizing your content to produce results, using the pillar-cluster strategy is one of the most successful approaches. For pillar content production, some recommended practices include establishing the content’s aims and what you are aiming to accomplish, deciding on the expected returns, and selecting what keywords you want to rank for in search engine results.
How to Find Topic and Content Ideas for Pillar Pages
The Topic Research Tool can help you figure out what should be included in pillar pages and which cluster pages should be included in your site. You simply type in a keyword, and the program returns a list of subtopics that are linked to it. Step 3: Select a card from the “trending” section to see recent headlines (which is useful for competitive research) and to see similar questions that people are asking in real time. Step 4: Both of these types of information will assist you in creating a pillar page that is informative, current, and valuable.
What is a Pillar Page and Why Should You Use It in Your SEO Strategy
The way people perform searches has evolved, in large part as a result of the popularity of the voice search tool, which continues to expand. As a result of this more conversational approach to searching for something, a shift in Google’s search algorithm has occurred. Unfortunately, when Google’s search algorithm changes, it has the potential to have a negative influence on your search ranking. Consequently, it is advisable to stay up with the changes and to generate content that will continue to rank highly with Google.
This, however, necessitates the modification of your content in order to make it more appealing to Google and more in tune with current trends.
A string of words can be associated with an implicit notion since Google’s search algorithm can do this rather than just focusing on a keyword, which will return a large number of generic results.
Users Want Specific Results that Filter Out Generic Search Results
Google’s algorithm has also altered as a result of the large amount of material available, not all of it of high quality, and the need of consumers for more particular search engine results for their searches. User’s desire to discover search results that are as particular as possible is expressed in another way. Another element taken into consideration by Google’s search algorithm is the fact that users do not want to spend time hunting and searching for the information they are looking for, as is the case with traditional search engines.
As a result of shifting search patterns and trends, Google’s algorithm takes the following factors into account:
- There has been a decrease in the use of keywords. As a result of voice search functionality, people are increasingly employing lengthier conversational search queries. It is desirable for users to receive more specialized search results without having to sift through a large number of generic search results.
Changes in Googles Search Algorithm have made Pillar Pages Effective for SEO
Aspects of pillar pages that are advantageous are as follows: Pillar pages assist you in organizing your online material in a more effective manner, which improves the overall user experience. Your target audience will have no trouble navigating your website and finding what they are looking for. In addition, people may utilize your pillar page as a reference to everything accessible on the website, and they can use the kinks to quickly explore all of the information provided. The convenience and simplicity of use that a well-organized website provides its users only serves to increase user participation.
- Furthermore, Google appreciates site material that is highly focused.
- Furthermore, Google’s algorithm is a dynamic force that evolves constantly in response to new developments in search behavior and user preferences.
- When it comes to searching for information, voice search has become increasingly popular and convenient.
- In addition, Google has refined its search algorithm to offer more particular results, saving consumers the time and effort of having to filter through a slew of generic results previously returned.
- In addition, a well-organized website improves the entire user experience for the visitor.
How to Improve Your Search Engine Rankings with Pillar Content
Your company’s membership is the foundation of its success. The ability to recruit new members while also keeping existing members satisfied is critical to long-term success. It’s possible that your association does an excellent job of arranging events and supplying the necessary knickknacks, but are you forgetting the critical role that online content plays in member development and retention?
Your online material has the potential to make or destroy your membership growth objectives. The idea is to analyze your search engine rankings and then alter your content such that it appears towards the top of a search results page.
Why Are Rankings So Important?
As you’ve probably learned from your own personal search experience, the top position among organic results (i.e., results that do not include sponsored advertisements) receives the majority of search traffic. According to a study conducted in 2019 by SEO consultancy firm Backlinko, the first result in a Google organic search results in 31.7 percent of all clicks. The likelihood of a link on a results page two being clicked on decreases exponentially as you move farther down the list. No matter what type of business you have, internet content is a critical component of your marketing strategy and demands careful consideration.
A high ranking shows that your association is trustworthy, reputable, and more likely than any other search result to provide what a user wants.
How Do Search Engines Generate Rankings?
The algorithms used by search engines to examine billions of pages of material in order to provide search results are complex and difficult to understand. These algorithms are constantly changing, and the majority of them are kept top secret. While search engines aren’t always generous with information about their algorithms, the following are some well-known ranking variables, and optimizing your website for them is a smart strategy to move up the search engine results:
- Technical aspects, such as site speed, page load times, and whether or not your site is mobile-friendly, are used to evaluate the overall performance of your site. Backlinks from other websites to your site, which demonstrate that other companies have confidence in you, are examples of off-page variables. Keywords, metadata, and the overall arrangement of your web pages are all examples of on-page elements. At this point, the pillar page comes into action
What Is Pillar Content?
Content that is well-organized is well-liked by search engines. Creating “clusters” of information that are grouped under a central theme, known as a “pillar” page, not only makes it easier for visitors to read and find the information they seek, but it also makes it easier for search engines to rank the page.A good way to keep content organized is by creating “clusters” of information that are grouped under a central theme, known as a pillar page. A pillar page is a long page that includes a lot of information about a large subject.
How to Build Great Pillar Pages
It is beneficial to have a large amount of content, but a pillar page must be well-organized and supported in order to be effective. The following are some recommended practices that will assist you in the design of your pillar pages: Make a catchy title for it. Create a succinct headline that summarizes the overarching wide topic and incorporates a key search phrase inside the sentence. Make a plan and stick to it. Assemble supporting material into well-organized clusters of essential themes that are short yet thorough.
- Blog entries, articles, infographics, and videos all contribute to the overall strength of your material.
- Include internal and external links between your pillar and cluster pages to keep users on your site for a longer period of time, as well as links to useful external resources.
- Determine who your visitors are, put yourself in their shoes, and write as if you were answering the questions they would have.
- A well-organized website with bullets, subheadings and a clearly visible font will discourage users from becoming annoyed.
- Make it as complete as possible.
Include a call-to-action in your message! Visitors must be aware of what you want them to do when they arrive. Providing them with a simple way to get in touch with you for further information about becoming a member will encourage them to do so.
The Bottom Line
The process of optimizing your website to contain core content does not have to be difficult or time-consuming. As a matter of fact, rearranging information into clusters of information by taking good information you currently have and increasing its prominence and importance is a useful task. Making the effort might help you enhance your search engine results, increase traffic, and produce satisfied visitors who are more likely to stay on your website longer and are less likely to leave.
Do Pillar Pages Help Search Engine Rankings?
SEO is a seemingly ever-changing area of the marketing industry, and it is difficult to keep up with it. As a result of search engine algorithms never being unaltered, at least for extended periods of time, this may be explained as follows: This means that fresh SEO tactics will be used, which will aid in improving the ranking of your blog and other website content on search engines. One of those website SEO tactics entails the building of a specific page that is loaded with relevant content for the target audience.
Are you able to guess what it is?
What exactly is a pillar page, you might wonder?
What is a Pillar Page?
One of the most important pieces of content on your website is a pillar page, which provides a high-level overview of the major issue in a generic style. However, rather than focusing just on that primary issue, the website provides links to additional in-depth entries on specific subtopics. Topic clusters are collections of related bits of material. The table of contents of a book is a good analogy to use when trying to picture what you’re looking at. The table of contents, which contains the names of each chapter, is located on the pillar page itself.
A pillar page is significantly longer than an ordinary blog since they often begin with a minimum of 2000 words, as opposed to the average blog’s length of 1142 words, which begins at 2000 words.
Because they are commonly used as landing pages, the material contained on them is organized around themes and issues that are most relevant and significant to your target audience, as seen in the table below.
It is in your best interest as a business to communicate with those users and urge them to learn more about your company and its goods.
Another thing to keep in mind is that pillar sites are not all created equal when it comes to the issues they attempt to solve. Because there are so many different kinds, here are three of the most popular sorts of pages:
So, now that you’ve learned about the many sorts of pillar sites, let’s take a closer look at what makes them unique.
The Guide Page
The Guide page is one of the most typical pillar pages you’ll come across because it covers the primary topic in a broad and comprehensive manner. Its goal is to become the most visited page on your website for that particular topic. Consider it to be the definitive resource on a specific subject. It will answer many people’s questions about that issue on the Guide page, and it will go into further depth on those questions utilizing the numerous interlinks on that page.
The What Is Pillar Page
The What Is page is comparable to a Guide pillar page in that they both attempt to be the premier and go-to page for a certain topic, which is similar to the Guide pillar page. The formatting is what distinguishes it from the other versions. In order to construct a What Is page, you must first pose a question, such as “What is social media marketing?” From there, it may explain what it is and go into further depth about other areas such as statistics, the history of social media marketing, social media marketing platforms, and so on.
How-To Pillar Page
Another page that is frequently encountered on websites is the How-To page. Instead of informing you what something is, like on a What Is page, a How-To page will instruct you on how to accomplish it yourself. How To Pages with a subtitle such as “The Complete Step-by-Step Process for Website Creation” are an excellent example of this type of page design. It is hoped that these How-To articles would assist their target audience in solving their difficulties related to a given topic, such as how to establish a website in WordPress.
This is done in order to guarantee that every user has access to the information they require in order to address their difficulties related to that topic.
What Makes Up a Pillar Page?
A pillar page differs from a regular blog in that it does not focus only on a single topic throughout the duration of the page. The content is a lengthy page on your website that is both thorough and extensive in scope in terms of the information it delivers. So, what precisely constitutes a pillar page, you may wonder? A pillar page serves as a type of informational center for the material on a certain section of your website. Cluster themes, which might be related to particular subtopics, are connected to this central hub by a network of connections.
Consider the following scenario: you want to construct a pillar page that is concentrated around the topic of social media marketing.
In terms of the many components of social media marketing, there are several subtopics within the issue of social media marketing. Some of these subtopics might include the following:
- In this chapter, we will discuss why social media marketing is important, social media marketing platforms, how to create good social media posts, performance tracking, engaging posts, using social media to drive traffic, social media and SEO, and more.
For anyone interested in learning more about any of these subtopics, they would be addressed in greater depth, and they may contain some minor topics as well, depending on how detailed the knowledge is sought for. A pillar page is comprised of the elements listed above.
Do Pillar Pages Help SEO Rankings?
Pillar pages may benefit your search engine optimization rankings in a variety of ways. These methods can assist you in increasing the amount of traffic to your website and increasing the amount of engagement with it. So, how do pillar pages benefit your search engine optimization rankings?
T heyImprove Site Structure
Google’s algorithm prefers webpages that are well-organized rather to ones that are a jumble of clusters. This is where having a pillar page might be beneficial in terms of improving your SEO rankings. The way Google’s algorithm works is that it looks at how the material on a website is connected to the content on other pages on the internet. Column pages allow you to group these pieces of information together and use them to construct a table of topics for your website. In Google’s perspective, this appears to be a bit more ordered, which aids it in determining whether or not your information is value and relevant.
They Improve Keyword Rankings
Moreover, because pillar pages are comprehensive, there are certain keywords that may be employed to aid in the improvement of SEO results. Due to the fact that your keywords are dispersed among the numerous subtopics on your website, you must pick keywords that are focused on your topics. By using the proper term, you may increase your search engine authority and hence improve your SEO ranks. Keywords have an important function in the ranking of your website’s content, and they continue to play a role on a pillar page.
They Interlink Content
There is one significant advantage to having a large amount of material on a single page of your website. Having the option to interlink your material inside the same page is a significant advantage. When consumers come to your pillar page, they know they’ve arrived at the right place in terms of finding answers to any of their questions. These interlinks become a useful alternative for readers of your material since they may choose to click on them if they decide they want to learn more about a certain topic that they are interested in learning more about.
An Organized Pillar Page improves the User Experience
The user experience will be significantly enhanced if a pillar page is well-organized, easy to browse, and has relevant material for the audience. Good pillar pages are favored by Google’s algorithm simply because the search engine prefers websites that give positive user experiences over those that do not. The bounce rate of a certain page may be used to analyze whether or not a website is offering a decent user experience. In the event that visitors abandon your pillar page without taking any action, Google will decide that your website is not relevant and beneficial to its visitors.
You should keep in mind that you’re not only developing a pillar page for your business, but also for your users when you’re establishing one.
However, you should avoid just creating a pillar page that is full of fluff and irrelevant information. Instead, make an effort to add interlinking and information that is pertinent to your theme and flows smoothly with the rest of the page.
Should You Use One?
The user experience will be significantly enhanced if a pillar page is well-organized, easy to browse, and has relevant material. Good pillar pages are favored by Google’s algorithm simply because the search engine prefers websites that deliver positive user experiences to their visitors. The bounce rate of a particular page may be used to measure whether a website is offering a satisfactory user experience. In the event that visitors leave your pillar page without taking any action, Google will decide that your website is not relevant and beneficial to its visitors.
You should keep in mind that you’re not only developing a pillar page for your company, but you’re also designing it for your consumers while creating one.
However, you should avoid just creating a pillar page that is filled with fluff and irrelevant information.
Why You Should Use Pillar Pages for SEO
Buildings that do not have a strong framework and foundation will disintegrate. Additionally, websites begin to fall apart metaphorically when their strong pillar pages aren’t performing the heavy lifting for them. At least, that’s the direction in which the SEO winds are blowing right now. Pillar pages are becoming increasingly popular and effective in condensing and organizing material. They serve as information distribution nodes, spreading information around the world. pillar pages are portals via which people can locate and explore more information related to a specific topic or area of expertise that you have created.
Let’s take a look at how pillar pages may help you tidy up your website while also earning you SEO points in the process.
What Are Pillar Pages?
Column pages are not a new notion in the world of publishing. In fact, website hierarchy—which consists of top-level category pages that are further subdivided into sub-category pages—is quite similar to the way pillar pages are constructed. Consequently, web designers are likely familiar with how the concept works.Pillar pages are foundational pages that link to more in-depth content clusters.A strong pillar page covers all relevant topic information in one place, but does not go into too much detail.For example, a modern marketing company may have a single pillar page dedicated to “digital marketing.”Within that pillar page, you’ll find different topic clusters and links that direct you to more specialized content that pertains to digital marketing.
E-mail marketing, search engine optimization, and paid advertising are all topics that would fall under the pillar page theme of digital marketing, therefore content on the pillar page may include clusters that touch on each of these topics.
Topic Cluster Content
Today, search engines employ artificial intelligence (AI) and complex algorithms in an attempt to interpret the intent of a searcher. The outcome is that search engines have evolved to index and display more relevant search engine results pages (SERPs). Recent algorithm upgrades and consumer trends have recognized that consumers are increasingly using smart gadgets that make use of features such as voice search and question/answer dynamics, among other things. It’s now simpler than ever to locate exactly what you’re searching for using search, even if you don’t know what you’re looking for in the first place.
This means that SEOs must create website content in such a way that it adapts to dynamic search algorithm changes.
Conventionally speaking, websites are an unorganized jumble of blog entries and category listings.
In today’s world, when you optimize for subjects rather than tight, refined keywords, your online material will be more relevant to search inquiries.
Why Pillar Pages Are Important
A well-designed pillar page organizes your content clusters in a clear and straightforward manner. Overarching subjects serve as themes around which you may construct and arrange material, and the more optimized your pillar pages are, the better they will reflect your content offerings. For more information, see Content Organization. Regardless of how many pillar pages you have, organization and credit are the most crucial considerations. When creating your pillar page, you’ll want to make extensive use of keywords and content links in order to further break down your topic.
Essentially, these are wide, sweeping pages that give links to more in-depth material elsewhere on the site.
In that way, they do serve as supports for your website, helping it to remain stable.
How Pillar Pages Affect SEO
A well-designed pillar page organizes your content clusters in a neat and simple manner. Axes on which you may create and arrange material are referred to as overarching subjects, and the more your pillar pages are optimized, the more accurately they will reflect your content offerings. Regardless of how many pillar pages you have, structure and credit are the most critical aspects of your website. You’ll want to make effective use of keywords and content links on your pillar page in order to further split down your subject matter.
Essentially, these are wide, sweeping pages that give links to more in-depth material elsewhere on the website.
All of the content on your website would link back to one or more pillar pages if the SEO world were ideal and balanced. Therefore, they serve as pillars that support and maintain the structure of your website.
Start Setting Up Your Own Pillar Pages
When creating pillar pages, it is preferable to have everything planned out and well-organized before you begin. A robust pillar page structure, on the other hand, will advise web developers even before you begin developing a website. To help you create pillar pages, here’s a general framework to follow:
1. Choose topics you want to focus on
Choose themes that are neither too wide nor too limited when creating your pillar page topics list. More than individual keywords, think in terms of broader topic areas rather than specific keywords. Ideally, you want a pillar page that is big enough to span a wide range of smaller sub-section clusters while being narrow enough to avoid being confusing to the reader. Remember that pillar pages are long but less detailed, whereas cluster content is where you get down to the nitty gritty of the subject matter.
2. Keyword research
Consider this stage as a first, broad look of keywords (both short- and long-tail), phrases, and content clusters that becomes more targeted as you go deeper into the research process. Traditional keyword research strategies will still be effective in this situation. Avoid concentrating too much on keywords with high search volume and strong competition. Continue to broaden your search by include synonyms and long-tail options as well.
3. Create Your Pillar Page
You’re ready to get started on your pillar pages now that you have your subjects and cluster keywords in mind. Treat your pillar pages as if they were information hubs for all of the other content on your site. Provide links and correct attribution to assist people in finding more useful stuff on the internet. Things to include on your pillar page(s) include the following:
- Introduction material that is succinct in order to establish trust and stimulate debate about the issue Quick reference is made possible via a clear cluster table of contents. Content clusters that are organized to support the theme of the pillar page Content cluster heads and subheadings that are easily scannable
- There are several links to additional in-depth website information. Calls to action (which are optional)
That is all there is to it. Pillar pages aren’t difficult to make, but they do need planning and forethought. Carry out thorough research, select compelling pillar page subjects, and employ effective SEO strategies.
Pillar Pages Are Good for Users and Good For SEO
A good pillar page delivers a clear and straightforward user experience while also adhering to all of the best practices for search engine optimization. In addition, search algorithms can index your material more accurately and authoritatively, and users will get results pages that more accurately match the content they are looking for. Win-win.