Here’s What You Should Do When Your Search Rankings Drop? (Solved)

If your rankings dropped randomly, check Moz’s handy directory of Google’s algorithm updates to see if there’s a new one at work. A new algorithm could be the reason why you’re seeing lower rankings. If that happens, research the algorithm and find out what it’s penalizing.

What should we do when your website rank is dropped?

Ask around with your team and/or agency to see if there were any high-impact changes made to the website. Check with your team and/or agency to see if anything was changed recently. Also check your project management software and code repository for any activity that may be related to the ranking drop.

How do I improve my ranking in search results?

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

  1. Publish Relevant, Authoritative Content.
  2. Update Your Content Regularly.
  3. Metadata.
  4. Have a link-worthy site.
  5. Use alt tags.

How do you go about diagnosing a rank drop?

How to Diagnose and Repair a Rankings Drop in 10 Simple Steps

  1. Step #1: Make Sure Your Site is Working.
  2. Step #2: Confirm That Your Traffic is Actually Dropping.
  3. Step #3: Check Google Search Console for Errors or Warnings.
  4. Step #4: Review Recent Changes.
  5. Step #5: Check for Recent Google Updates.

Why is my website ranked so low?

Google actively penalizes sites that engage in “keyword stuffing” — the act of using too many keywords in page content. On top of that, by directly lifting content from another website (even if you have their permission) can get your site hit with a duplicate content penalty, which suppresses it in the rankings.

Why has my organic search dropped?

A sudden drop in organic traffic can be caused by many factors, including a drop in rankings, changes made to your website, changing relevance for your content, or Google updates. There are also situations no one can truly influence.

How does Google rank its search results?

To rank websites, Google uses web crawlers that scan and index pages. Every page gets rated according to Google’s opinion of its authority and usefulness to the end-user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page.

How do I improve my Google search results?

A dozen tips for better Google Search results

  1. Search only specific sites or domains.
  2. Search for a specific word or phrase.
  3. Exclude sites or words.
  4. Idioms or phrases can’t fully remember.
  5. View a cached version of a site.
  6. File types.
  7. Reverse image search.
  8. Search a range of numbers or dates.

How do I check my Google ranking?

How to Determine Your True Organic Google Ranking

  1. Log into your webmaster tools account.
  2. You will then see a list of your top keywords.
  3. Click on a particular keyword you want to view the ranking data for.
  4. You can modify the results by changing the date range and country to your desired choices.

Why is Alexa ranking decreasing?

Originally Answered: Why is the ranking of my website ‘Alexa’ getting down? Because Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1.

Why does my Google ranking keep changing?

While algorithm updates will certainly have an effect on your rankings, experience has shown us the two most common reasons for rankings that keep changing are: Technical issues. The competition making moves.

Why does SEO fluctuate?

Rankings Fluctuate Due to Competition The more competitive a query is, the more the sites ranking for that query will fluctuate. When a query is competitive, Google is typically crawling the sites relevant for that query more often.

How long does it take for a site to rank?

According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords.

How do I position my website on Google?

How to Rank Higher On Google In 2022

  1. Step #1: Improve Your On-Site SEO.
  2. Step #2: Add LSI Keywords To Your Page.
  3. Step #3: Monitor Your Technical SEO.
  4. Step #4: Match Your Content to Search Intent.
  5. Step #5: Reduce Your Bounce Rate.
  6. Step #6: Find Even Keywords to Target.
  7. Step #7: Publish Insanely High-Quality Content.

What is SEO ranking website?

Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

SEO Rankings Drop? Here Are 4 Steps to Recovery

Finding out that your search engine optimization (SEO) rankings have plummeted may be a frightening experience. But don’t get too worked up over it! There are several things you may do to recover from a decline in SEO rankings. In order to assuage your concerns, we’ll break down what to do when your SEO rankings have dropped into doable stages in this piece. We’ll also go over some of the most prevalent reasons for a dip in search ranks, as well as what you can do to remedy the situation if it occurs.

Clutch has even called us the world’s #1 SEO agency, which is an honor.

We don’t just want to tell you about the great job we produce; we also want to show you.

We Want to Show You!

It might be frightening to discover that your search engine optimization (SEO) rankings have plummeted. Nevertheless, do not be alarmed! When your SEO rankings decline, there are a number of things you can do to get them back on track. Hopefully, this piece can alleviate some of your concerns by dividing the process of what to do once your SEO rankings decline into simple phases. A dip in search ranks is frequent, and we’ll go over some of the most prevalent reasons for it, as well as what you can do to avoid it in the future.

Clutch has even recognized us as the world’s leading search engine optimization (SEO) firm.

The work we produce is so amazing that we don’t only want to brag about it.

Common reasons for SEO rankings decrease

Asking yourself the following questions might assist you in determining the cause for your dip in rating.

1. Did you make any changes recently?

If you have recently made modifications to the pages that have been affected by the ranking decline, it is possible that your changes are the cause of the dip. Making structural changes to your website, transferring to a new server, or making other substantial modifications to your website might have an influence on your search engine ranking positions in Google. If you do not have suitable 301 redirects in place, your Google results may suffer a significant decline. When you use 301 redirects, you are informing Google of the new address of your website and instructing it to index the new page rather than the old one.

Ensure that you update your XML sitemaps, links, and canonical tags as well if you’re making changes that necessitate a 301 redirect.

For example, if you include a large number of videos and photos on a website, they may cause the page to load slowly, prompting viewers to abandon the page before it has fully loaded.

Using Google’s Website Speed Insights tool, you can determine whether changes have caused a page to load more slowly and receive advice for optimizing your page speed. The program will provide a report that looks like the one below, along with some recommendations for your consideration:

2. Did any errors or accidental changes occur?

If you haven’t made any modifications recently that you were aware of, the problem might be due to inadvertent adjustments or technological faults. Because of something as simple as an accidently removed content or wrongly constructed robots.txt, Google may be unable to index specific pages on your site. If you realize that you made an error, simply undo the edits and you should be able to regain your rankings. Additionally, look for faults in your server logs that might cause your site to become momentarily inaccessible or create other problems.

It is possible that you may need to change service providers or hosting packages.

3. Did you lose links?

Backlinks are one of Google’s most important ranking variables, therefore if you lose a substantial number of links, you may see a significant decline in your Google ranking as a result of this. Consult the lost links report in a program such as Ahrefs or Majestic to see whether a decrease in links is the source of the problem. The Ahrefs report displays the number of new and lost links that a website has received and lost over a specified period of time. It also tells you which links were lost and why they were lost, such as because of a failed redirect or a removal from the site.

One method is to request that the connecting website restore the links that were deleted.

They may then reinstall the links if you notify them of the situation.

Determine what improvements you can make to your page in order to try to get the link back.

4. Did your competitors make significant changes?

Another possibility is that a rival made adjustments to their website that resulted in their site being ranked higher than yours in the search results. More than your entire website, this problem is more likely to damage a limited number of pages on your website. If you assume that adjustments made by your competitors are to blame for your drop in ranks, look at the results that are now appearing above you in search results. Take note of what they do differently, and then make changes to your material to make it even more effective.

5. Did Google issue you a manual penalty?

Examine your Google rankings to see whether you have been subjected to a manual punishment over the weekend. Google applies manual penalties to websites that it believes are employing practices that are in violation of its webmaster quality rules (webmaster quality guidelines). These penalties might result in poorer search engine ranks or even the entire de-indexing of a website. While some sites that obtain manual fines are doing it on purpose to try to defraud the system, other sites may have inadvertently violated a restriction.

The Manual Actions report will detail the cause for the penalty, the pages that were impacted, and the measures that need to be taken to correct the situation.

The Manual Actions report in Google Search Console may be found in the following locations: Once you’ve resolved the concerns, you can file a request for reconsideration. If Google determines that you have corrected the issues, they will remove the penalty.

6. Did Google update its algorithm?

When your Google rankings suddenly plummet, what should you do next? For example, what happens if your website or specific pages aren’t ranking as well as they used to? Here are four measures to take when your SEO rankings have dropped.

1. Verify that your rankings dropped

Sometimes, what appears to be a dip in SEO ranks is only a fault in a ranking tracker or a transient shift that will naturally fix itself quite fast. It’s important to double-check that the drop is real and that it’s something that should be addressed immediately. Follow these procedures to determine whether or not your rankings have dropped:

  • Check out the following resources: Check your rankings and organic traffic statistics in a variety of tools, such as Google Search Console and Google Analytics, to see how they are changing over time. If only one tool indicates that SEO ranks have dropped, it’s probable that the problem is with the instrument that is indicating the dip. Determine the length and depth of the transformation: Check to see how long your rankings have been lower than normal in order to establish that it is a genuine dip and not a transitory shift in position. Make a comparison between the difference and your usual week-to-week or daily changes. Consider the following external factors: Examine whether an external event, such as a holiday weekend, might have contributed to the decline in sales.

Whether the decline is only visible in one tool or appears to be transient, simply keep a watch on your rankings over the following several weeks to see if they have improved. If the decline appears to be genuine and something about which you should take action, go to the following stage.

2. Determine the cause

Next, ask yourself, “Why is my website’s rating in search engines dropping?” In order to resolve the problem, you must first identify the source of the problem. The reasons for the decline in ranks are most likely to be classified into one of three groups.

  • Changes you made were as follows: Recent modifications to your website, including both planned and unintentional alterations, should be investigated. Changes made by Google include: Check for recent changes to Google’s algorithm, as well as any manual penalties that may have been imposed to you by Google. Changes implemented by your competitors: SEO is a never-ending struggle for first place in search results. Have you seen any recent changes by a rival that might have had a big impact on their rankings?

3.Correct the issues

Once you’ve developed a hypothesis about what is causing your Google rankings to decline, you can begin working on resolving the problem. If it was caused by a modification you made, it is possible that you may undo the adjustment and regain your rankings. Whether your ranks have plummeted as a result of a Google algorithm update, you’ll either need to adapt your approach to fit Google’s new criteria or you’ll need to wait it out to see if your rankings have recovered on their own. If the decline was caused by a modification made by a rival, you’ll need to improve your page even further in order to outrank them once more.

4. Monitor your rankings for improvements

It is possible to address the problem after you have an idea about what caused the reduction in Google ranks. If it was caused by a modification you made, you should be able to undo the change and regain your rankings. You’ll either need to adapt your approach to satisfy the new criteria set by Google or you’ll need to wait it out to see whether your rankings recover as a result of the Google algorithm adjustment. If the decline was caused by a modification made by a rival, you’ll need to improve your page even more in order to outrank them once more.

See also:  How To Rank Your Old, Outdated Content? (Suits you)

WebFX can help you recover from an SEO rankings drop

Once you have an idea about what is causing your Google rankings to decline, you can begin working on resolving the problem. If it was caused by a modification you made, you should be able to undo the change and regain your rankings. Whether your ranks have plummeted as a result of a Google algorithm update, you’ll either need to adapt your approach to fit Google’s new criteria or you’ll need to wait it out to see if your rankings have recovered on their own own. If the decline was caused by a modification made by a rival, you’ll need to improve your page even more in order to outrank them once more.

6 Types of Google Ranking Drops and How to Deal with Them

A suspected George Romero horror film scenario serves as the starting point for our investigation. When you perform a Google search for your website in the early morning hours, you discover that your site’s hard-earned ranks have been snatched away. In the majority of circumstances, you should only blame yourself for not doing all possible to prevent getting into this awful scenario in the first place. However, there are some situations in which you simply cannot be aware of all the conceivable scenarios in which your website may lose organic search traffic.

Certainly, there is cause for concern, but it is not the end of the world, and it is most certainly not the end of your website.

Coyote, the popular cartoon character who chased after Roadrunner and eventually ended up tumbling over a cliff or whatever, but it didn’t deter him from continuing on his pursuit. You need to understand why your website may be bleeding in order to fix it. It might be one of the following reasons:

  • The site was punished by Google. There are various difficulties with the site that have resulted in the decline in ranking

The first step is to assess the problem and determine what exactly is wrong with your website’s functionality. I’m going to go over some of the strategies that you may use to prevent your website from “dropping off the Google’s SERPs” (these are only some of the primary causes, since it’s hard to cover every conceivable scenario in a single post). Here are six significant reasons why your website’s Google ranking may have dropped, as well as suggestions for how to remedy the situation.

1.Manual or AlgorithmicPenalty Rank Drop

This is typically accompanied by a significant reduction in search engine ranks that occurs overnight. A penalty might be imposed on your site if you find that your site has dropped more than 10-20 spots on a large number of different keywords. It is important to note that the distinction between algorithmic and manual penalties is that the former are imposed automatically and are generally provided with various Google Updates, whilst the latter are implemented personally by a Google employee.

Generally, if the reduction is severe and rapid, and your site continues to rank well on other search engines like as Bing or Yahoo, you can assume that you have been penalized by the search engine.

1.2 How to IdentifyRecover from Google Penalty?

First and foremost, you should get into your Google Webmaster Tools account to see if you can figure out precisely what happened. It is there that you will see notices from Google detailing manual actions that have been performed against your website or blog. To begin, check the Site Messages tab to see whether any alerts have been sent to your inbox. You’ll be notified here if GoogleBot detects any problems with your site’s performance. Since a last step, you should review the Manual Actions area of Google Webmaster Tools, as this is the only location where you will be notified of any Google penalties that have been applied to your site.

  1. The first step is to figure out exactly what caused the damage to your site in the first place.
  2. Examine the material for duplicates.
  3. You may simply disavow any leftover links that still point to your site and were not deleted from the search engine results page.
  4. Be warned that it may take some time until you restore your previous ranking in the search engine results pages.

1.3 How to Prevent Being Hit by a Google Penalty?

Using specialist tools, you can keep watch of your links and the danger of being punished on a continuous basis. You will be notified as soon as something changes in your link profile.

2. You Got OutRanked by a Competitor

This is typically accompanied by a minor decline in ranking. In this case, you will see the site of your opponent who outranked you, and the other sites will be in the same positions as they were in the past. 2.2. How can you identify a problem with competitor outranking? You should regularly watch and evaluate the websites and social media accounts of your rivals in order to have a better understanding of what they are doing.

In order to avoid being outranked by a competitor, you should take the following steps: The ability to track down your primary competitors and comprehend their link-building techniques may allow you to anticipate their future movements.

  • Monitor their content strategy and link-building approaches with a keen eye on the horizon
  • If they are consistently expanding, it indicates that they are doing something right. Recognize this and make appropriate adjustments to your tactics. To set yourself apart from the competition, you should make an effort to be as diversified and innovative as possible with your content marketing techniques.

3. Your Site was Demoted due to On-page Issues

This indicates either a significant loss in ranks or the inability of your site to increase in rankings. While you’re doing everything you can to develop new material and establish links, it’s possible that your rankings are steadily falling behind other sites. This might be cause for concern.

3.2. Where to look and how to IdentifySolve an On-page Optimization Problem?

Your site’s rating has either dropped significantly, or it is unable to improve. When your rankings begin to deteriorate over time, despite your best efforts to develop new content and establish links, this may be a cause for concern.

4. Your Site Dropped Because it is Losing Links

4.1. What does this Demotion appear to be? This is either a modest or a significant decrease. As a result of a large number of incoming links being removed from your link profile, you will experience significant increases in link velocity.

4.2. How to Identify and Solve such a Drop due to Lost Links?

In the previous 90 days, look for broken links on your website. If you see a large number of broken links, this might signal a ranking reduction. Check each of those URLs on its own. The fact that the connections were actively deleted by webmasters may have served as a red signal to Google, indicating that they were not natural links. I am unable to urge you to contact them again at this time since Google may punish you in the future. This reduction may have occurred sooner or later even if those webmasters had not removed those connections.

4.3. How to Prevent Demotions due to Lost Links?

With the help of specialist software, you may actively track out your missing links. When situations like these happen, you will be alerted to the situation before it becomes too late. By keeping an eye on the connection velocity, you can figure out if anything is out of the norm and take appropriate action.

5. Google Just Updated Their Algorithm

The appearance of a Google Algorithm Update is seen in Figure 5.1. This is either a modest or a significant decrease. You may have a minor scrape on your arm or you could be in severe danger. In either case, if your rankings are abruptly and swiftly declining, you should be suspicious of an upgrade to your website. 5.2. How Can I Tell If There Has Been a Google Update? Check the SEO news sites to see if there is any news about a prospective update occurring around that era. After this has been resolved, you should apply the results to your own site.


Make an effort to be as organic as possible while developing a brand.

6. Google Flux

7. What does a Google Flux look like in real life? This is either a modest or a significant decrease. One of the things over which you have no control is the Google algorithmic shifts. This is a highly unpredictable and dangerous situation, and you should not be on the watch for any indicators of it developing.

This is a typical example of a Google Flux that may have been mistakenly construed as a negative search engine optimization attempt. 6.2. How Can I Tell If I’m a Victim of Google Flux? This is frequently more difficult to detect. Everything should appear to be in order:

  • There are no on-page concerns
  • There are no connecting difficulties. There are no reported concerns with competitors
  • There is no known update.

There isn’t a rule of thumb for how to deal with these kinds of circumstances, and you just have to have your wits about you. Maybe you’ll be back in a couple of days. 6.3. What Can Be Done to Prevent It? You just cannot do so! As previously said, you have no influence over the situation, and you should refrain from devoting too much effort to attempting to figure out why. For any site, these fluxes are to be expected. When a Flux occurs, you will be back online in a few days.


Everywhere you look on the Internet, you’ll discover that the most intelligent website owners are one step ahead of the game, taking safeguards in the development and marketing of their websites. The greatest thing you can do to safeguard and expand your visibility in the search engines is to avoid the temptation of swiftly getting to the top place using shady SEO tactics and to stay up to speed with the latest search engine improvements. To summarize, this essay is not just intended for those of you who have had your rankings shattered, but it is also intended for those fortunate webmasters who have not experienced any issues with the Google algorithm or the Webspam team.

Top-ranking websites today may be relegated to the bottom of the rankings tomorrow!

Images courtesy of:1,2

Your Rankings Have Dropped – 10 Things to Do Now

This is an SEO horror story — your rankings have suffered a significant decline. Maybe it’s just a few high-ranking pages that have suffered, or maybe it’s a significant drop across the board. In any case, your search engine rankings have suffered, as has your website traffic. What are you going to do now? When it comes to search rankings, fluctuations are unavoidable (as Google reminds us, they make revisions on a daily basis). However, when your search rankings begin to trend in the wrong direction, it is never good news.

Proactive, careful troubleshooting can aid in the recovery of your rankings and the movement of the needle in the correct direction.

This 10-step procedure will assist you in doing so.

Step 1: Start With the Basics

When it comes to implementing and monitoring keyword success, it’s all too easy to get caught up in the complexities of sophisticated techniques while overlooking the value of the on-page SEO ABCs. Continue reading below for more information. It’s pointless to be concerned about things like anchor text ratio, link velocity, or citation optimization when the solution to your ranking problem might be as simple as a change to your website. What is the status code returned by your pages? Do they respond with a status code of 200?

  1. The HTTP status code 200 OK signifies that a request was successfully completed.
  2. If this is the case, you can troubleshoot depending on the failed status code, such as 404 (page not found) or 410 (page not found) (page permanently removed).
  3. In the top-level directory of your web server, you’ll find a text file called Robots.txt, which directs bots on how to interact with your website.
  4. It is possible to configure inclusions and exclusions to your heart’s content within the file; for example, you may prevent bots from crawling a development site or from indexing duplicate pages.

Examine the robots.txt file with Google’s free Robots Testing Tool to see if there are any errors, and if there are, submit a more liberal version of the file to the server.

Step 2: Check SEO Basics

However, while the SEO fundamentals do not guarantee first place position, they do ensure that you can compete in the game. Although title tags are not a search engine ranking criterion, they do have an impact on how well a website performs. Check to see whether the fundamentals, such as title tags, meta descriptions, and headers, are interfering with your search engine rankings. Ensure that your home page’s title and meta tags are optimized and that they appear appropriately in search results.

  1. The general nature of the content or its failure to pull effectively might have an impact on your rankings.
  2. Within the head part of your website’s HTML, you have the ability to alter the title and meta tags.
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  4. Apart from conveying the information you offer in the title tag, the main heading also informs visitors of the major purpose of the page.
  5. Check the code of your website to make sure that just one H1 is used on each page, and that it is relevant.
  6. You would be shocked at how frequently one (or more) of these crucial aspects is responsible for a reduction in ranking.

Step 3: Check for Google Algorithm Updates

That connection algorithm is now in effect. Penguinand the method for determining quality Panda are a component of Google’s scoring algorithm, and because they are changed in real time, you must constantly be on the lookout for how minor changes may have a significant impact on your ranks. Every day, there are dozens of algorithm modifications to be found! Investigate SEO news websites and follow influencers such as Danny Goodwin, Barry Schwartz, and Google’s Gary Illyest to remain abreast of the latest advances in the field.

If you notice other webmasters freaking out, it’s a good indication that something has been changed.

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Step 4: Check Google Search Console

Despite the fact that algorithms might be difficult to understand, Google is very clear about what they anticipate from a website. Follow its recommendations and take action on its suggestions to increase search performance. Google Search Console is a free tool provided by Google that assists you in monitoring, maintaining, and optimizing your website’s presence in search results by providing you with actionable insights. Continue reading below for more information. Check Google Search Console to determine if there are any crawl issues preventing your site from being indexed or being shown.

  • Look at the Index Coverage report to check if there are any problems with the index.
  • Once the page has been loaded, look for any discrepancies between the number of URLs that were submitted and the number of URLs that have been indexed by Google.
  • If the statistics don’t add up, it’s conceivable that essential pages are being banned from being crawled by search engines.
  • Individual URLs may also be inspected in the Search Console, which will help you to determine whether or not certain pages include mistakes or issues that need to be addressed.
  • Continue reading below for more information.
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Step 5: Check Google Analytics

A decrease in site traffic or user metrics such as time on page, pages per session, or bounce rate can be identified using Google Analytics. Did you make any modifications to the site’s content, design, or functionality to make it more consistent with the new guidelines? If this is the case, reversing the modifications or travelling in a different direction may be necessary to assist traffic rebound. A great mine of information on how users find your site, how they behave while on your site, and what pain points prompt them to abandon a transaction is available through Google Analytics.

This is because mobile and desktop visitors have quite distinct objectives and behaviors with your site.

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Step 6: Check Content

The importance of high-quality content has never been greater. Is your material original, comprehensive, and interesting? Is it a duplication, a thin, and a low-value item? This has the potential to have a significant impact on rankings. Is it true that your rivals are answering more inquiries or that they are answering them better? It might be beneficial to consider what your competitors are doing better than you – and to avoid the strategies that your competitors are employing worse than you.

While the value of material is mostly subjective, there are a few criteria that may be used to determine its worth.

Besides performing a human audit of your site’s content, technologies such as Copyscape and Siteliner may be used to ensure that your site’s content is unique.

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Step 7: Check Site Speed

Is it taking more than three seconds for your website to load? If you answered yes, you are already behind the times. On mobile, speed is critical — and it is also a ranking element. You can find out how fast your website is loading using free tools like Google’s PageSpeed Insights, which provides practical tips to make it faster. Within the Search Console, you can also get theCore Web Vitalsreport, which provides information on metrics such as Largest Contentful Paint and First Input Delay. Even sites that are already lightning fast may improve their performance by using improvements such as browser caching, code minification, image optimization, and resource compression: More information may be found at How to Improve Page Speed for More Traffic and Conversions.

Step 8: Check Mobile

With the advent of smartphones, Google has become nearly totally a mobile-first and mobile-only company. It is unforgivable to not have a positive mobile experience. Every aspect or function that works on a desktop computer does not necessarily translate well to a mobile device, and you don’t want to drive away searchers by making your site too cumbersome, too sluggish, or too confusing. Run your website through Google’s freeMobile-Friendly Test to discover whether mobile compatibility is having an impact on your search engine results.

You may also look at the Mobile Usability Report in Search Console for further information.

Here’s How to Be a Mobile-First Business Success.

Step 9: Check Backlink Profile

Almost all of Google’s operations are now focused on mobile devices. Unacceptable is the lack of a positive mobile experience. Every aspect or function that works on a desktop computer does not necessarily translate well to a mobile device, and you don’t want to drive away searchers by making your site too bulky, sluggish, or difficult to navigate. Run your site through Google’s freeMobile-Friendly Test to discover whether mobile compatibility is having an impact on your results. It will provide recommendations based on the fact that your site is not considered mobile-friendly, such as deleting unwanted pop-ups and repairing or removing unplayable material, among other things.

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Step 10: Check Keyword List

Does it make a difference if your rankings drop if you’re tracking the wrong search terms? Consider the following scenario: you own a digital marketing business but have discontinued offering graphic design services and have deleted the relevant service page from your website.

You’re going to instinctively gravitate toward that keyword, and that’s ok. However, if you see that your rankings for main keywords that generate traffic and leads are slipping, it is time to take action. The most appropriate keywords should check off all of the following criteria:

  • Does it make a difference if your rankings drop if you’re tracking the wrong keywords? – Consider the following scenario: you own a digital marketing business but have discontinued offering graphic design services and have deleted the relevant service page from your website’s navigation. Obviously, you’ll fall for that keyword, and that’s just OK. But if your rankings for core keywords that drive traffic and leads begin to decline, you should consider taking action. In order to be effective, keywords must meet all of the following boxes:

Is it important if your rankings drop if you’re tracking the incorrect keywords? Consider the following scenario: you run a digital marketing agency but have stopped offering graphic design services and have removed the relevant service page from your website. It’s normal for you to fall for that keyword, and that’s just OK. If, on the other hand, your rankings for major keywords that drive traffic and leads begin to deteriorate, action must be taken. The most appropriate keywords should check off all of the following requirements:


Is it important if your rankings decline if you’re tracking the incorrect keywords? For example, suppose you own a digital marketing business but have ceased offering graphic design services and have deleted the relevant service page from your website. You’re going to instinctively gravitate toward that keyword, and that’s just OK. However, if you see that your rankings for core keywords that generate traffic and leads are slipping, it is time to act. The most appropriate keywords should check off all of the following boxes:

  • Listed here are 5 tried and true methods for improving your Google rankings. 11 SEO Tips and Tricks to Boost Your Indexation 10 Important SEO Trends for 2021 That You Should Be Aware Of

Images courtesy of the author (all screenshots captured in December 2020).

What Causes a Dramatic Drop in Your Google Ranking & How To Fix It

Photos by the author, taken in December 2020; all screenshots are credited to him.

Did Your Google Rankings actually drop?

Even while a reduction in Google ranking might be a real source of concern, the explanation may not be as obvious as you might assume. First and foremost, it is critical to determine whether your Google results have decreased overnight before attempting to resolve the issue. What is the best way to go about it? Using Google Analytics, you can see the average variance in weekly traffic for the last six to twelve months, on a weekly basis. You should also use Google Search Console to check your Google ranking and organic search traffic to ensure that they are correct.

11 Reasons Why Your Rankings Have Dropped Significantly – and How to Regain Control We’ve compiled a list of 11 reasons for ranking shifts, as well as recommendations and suggestions for how to correct them, for your convenience.

Listed below are some of the most typical reasons for a decrease in search engine ranks and traffic.

1. Google Manual Action Penalty

If you see a significant reduction in your Google SEO ranking (more than 10 spots), it is possible that a Google manual action penalty is the root cause. This penalty is enforced by Google if it is determined that the pages of your website do not comply with the company’s quality requirements. A few of the most typical reasons for Google penalties are user-generated spam on your website, your website being hacked, and artificial backlinks.

What is the solution? Check the “manual actions” list in the “Securities and Manual Actions” tab of Google Search Console using the “Securities and Manual Actions” button. Listed below are the reasons why your Google ranking may have declined as a result of manual measures taken by Google.

2. Your Website Has Been Blacklisted

Is it true that Google has a blacklist of websites? It most certainly does. The possibility that your website has been banned or somehow infiltrated by hackers should be considered if your organic traffic is fast falling. What causes this to happen? There are a variety of methods through which hackers might infiltrate your website, including virus assaults. Due to the fact that Google only displays secure websites to its search engine users, the company analyzes all websites on a regular basis for malware infestations.

What should I do in this situation?

A security plugin such as MalCarecan check and remove malware from your website in only several clicks if your website is hosted onWordPress (which is our suggestion).

3. Google Algorithm Update

What websites are excluded from the Google search engine’s index? Yes, it most certainly is. The possibility that your website has been banned or somehow infiltrated by hackers should be considered if your organic traffic is quickly dwindling. I’m not sure how that works. Hackers can infect your website in a variety of ways, including through malware assaults. Because Google only displays secure websites to its search engine users, it checks all websites on a regular basis to ensure that they do not contain any viruses.

Which course of action should I take next?

A security plugin such as MalCarecan check and remove malware from your website in only several clicks if your website is hosted onWordPress (which we suggest).

  • Use a rank tracker tool to keep track of any significant changes in the rankings of the specialty keywords that drive traffic to your website. Keep an eye out for rapid changes and patterns. Although rankings change, any keyword that decreases and remains at a lower position is reason for concern. Continue to keep an eye on internet news for any important Google algorithm modifications, along with advice for webmasters on how to respond to Google algorithm changes.

4. Competitors Outranking You

Without breaking any regulations or being neglectful, websites can lose page rank, even for the most conscientious organizations. This is because your rivals may be doing a better job. In the event that your rival has superior SEO methods, as well as superior keyword research and optimization abilities, they may be able to outrank you for some critical keywords. Other significant factors contributing to outranking include quicker loading times and a better user experience provided by rival websites, among other things.

Websites that have a lot of material but provide little value to their visitors tend to fare poorly over time.

What is the solution?

These tools will assist you determine how their website content contributes to their ranking.

For SEO research, you may also make use of Chrome extensions such as Surfer SEO or MarketMuse, which can help you identify what content on your site is lacking (when compared with your rivals) and how you can enhance your site content in those areas.

5. Recent Website Changes

It is also possible that badly performed redesigns, migrations, or making a website HTTPS-enabled will have a detrimental influence on a website’s Google rankings. Check to see whether any of the following website modifications have been made by anybody on your team:

  • Your website’s URL has been updated. It was not possible to appropriately implement 301 redirects from older URLs. Content on your website has been reworked or improved, including SEO keywords
  • Implement changes that will result in your web pages not being indexed by search engines (set pages to noindex)

What should be done in this situation? Investigate the Google Search Console to determine if any major increases in mistakes have happened as a result of site modifications. As a result of this technology, Google reports any and all crawling and indexing errors, making it simple to identify and resolve the problem.

6. Website Technical Issues

If Google is having technical difficulties crawling and indexing your website, you may also see a change in your search engine ranking. A Google crawl anomaly might be the cause of your website’s inability to be accessed by the search engine. The effect is that it will be unable to index and rank your website in its search results. What steps should be taken to resolve the situation? Examine your website’s log files to see if any information concerning search engine crawlers or impacted URLs may be found.

SEMrush’s Log File Analyzer is free, and Screaming Frog’s Log Analysis tool is not.

7. Change in User Intent

User intent can be modified by Google’s search algorithms based on what is hot and trending at the time of the search. It is possible that Google will offer a better position to other websites for the identical keywords that previously drew more traffic to your website as a result of this. Users’ purpose might alter for a variety of reasons, including the discontinuation of products or services that are no longer in demand. Keywords such as “latest movie releases” or “top locations to visit in” are less important during the COVID epidemic, for example.

Create blog names, meta descriptions, and content that are in line with the user’s goal.

Your title and description should convey the idea that your material will answer the search query in question.

Optimize your content in accordance with your target audience’s interests, pain areas, and other characteristics.

A/B testing and evaluation Improve the readability of content by optimizing the headlines, photos, videos (if relevant), and other aspects to ensure that you are delivering the best answers to a query and that when someone clicks through to your material, they do not leave immediately away.

8. Changes in Google SERP

On a regular basis, Google makes modifications to their search engine results page, which can have both good and bad consequences for the click-through rate. For example, they may include highlighted advertisements or code samples, as well as short Q A sections, among other things. This has the potential to effectively drive your website down the search results page, as well as decreasing your organic traffic. We urge that you stay on top of any adjustments they make — if your website goes down the rankings, there are steps you can do to increase its exposure again.

See also:  How To Choose Keywords That Rank #1 On Google? (Perfect answer)

Take a look at the search engine results pages (SERPs) for your chosen term to see what precisely shows.

Many SERP tracker software can show you exactly what sorts of SERP characteristics each search creates, which is really useful.

Examine your rivals’ websites as well as search engine results to determine if you can improve your snippet for a better result.

9. Lost Backlinks

Backlinks are still considered to be one of the most essential SEO variables for organic traffic generation. As a search engine marketer, link building is still one of the most important duties you may have. High-quality backlinks can help you increase your search engine rankings, however low-quality backlinks might have the reverse effect. When a website loses high-quality backlinks, its ranking in the search engine results page (SERP) typically lowers. What should you do in this situation?

  • When it comes to organic traffic, backlinks are still one of the most significant SEO aspects to consider. As a search engine marketer, link building is still one of the most important duties you’ll have. High-quality backlinks can help you boost your search engine ranks, however low-quality backlinks might have the reverse effect on your rankings. Any website that loses high-quality backlinks will often see a decrease in its ranking in the search engine results pages (SERPs). What should I do in this situation?

10. Ads above organic

The results of paid search engine marketing (SEM) campaigns are always displayed higher in the search results than the results of organic (free) linking initiatives. Furthermore, it is possible that your own SEM is diverting (or cannibalizing) visitors away from your organic rankings. This has the potential to have an influence on your website’s search engine optimization rating. For better or worse, such is the case. The answer will be revealed only after you have done some research. What is the solution?

This is a straightforward error to correct.

11. Mobile-first Indexing

It feels a little weird to be asking if your website is mobile-friendly in the year 2021. However, I continue to come across websites that are designed for desktop browsers but appear bad on mobile devices. Some of them are even inaccessible to visitors using mobile devices. This was a huge oversight. The majority of online traffic is now generated by mobile devices. Google’s index is now mobile-first, which means that if your site is not optimized for the tiny screen, it will tumble in the ranks until it is no longer accessible in the search results.

What you must do is as follows:

  • Check the loading performance of your website on mobile devices with the Google PageSpeed Insights tool and begin implementing adjustments depending on the findings
  • Check for any mobile-related difficulties using the “Mobile Usability” tool in Google Search Console – then solve each of the issues mentioned using the advice provided by the search engine.

If any of the factors stated above are causing your Google ranking to slip, following these steps to resolve the problem should allow you to restore your rankings to normalcy and get your rankings back on track. Do you have any ideas or explanations why you believe we’ve overlooked something? If you have any, please share them with us in the comments area.

What To Do If Your Search Rankings Suddenly Drop

Now imagine yourself surfing around on Google in your leisure time and making the decision (like you do most days) to Google the keywords that you’ve come up with. When you go to your website expecting to see it firmly in position 1 or on the first page (or anywhere pleasantly towards the top), you find that it is nowhere to be found. It takes you a while to discover your website on page 10 or someplace else after hastily flipping through pages 2 through 4. You’re virtually indistinguishable.

It’s a heart-stopping scene, to say the least.

Help is on the way.

If you (like the majority of company owners) keep a close eye on your search engine results on a regular basis, you may have come into a circumstance when your search rankings for your favorite justtank have suddenly risen dramatically.

Part 1: what to do first

As a starting point, it’s important to recognize that Google’s algorithms do not experience frequent and large shifts. Typically, once a website has established itself at the top of search engines for related searches, it will prefer to remain there rather than moving about too much. However, it is still extremely usual for people to abandon their quest entirely, at least for a period of time. So take a deep breath. Make yourself a cup of tea. Have a piece of jaffa cake. This is not the end of the story.

2. Get the facts

Once you’ve dealt with your tension, it’s important to consider how you ended up in this predicament. So let’s start by getting the answers to the following questions:

Is it justonekeyword that you have dropped out of search for, or many?

Does it have an impact on all of our keywords or just a few? If you make use of a position tracking tool such as SEMrush or, make sure you are visible to the general public. Far too many business owners are just concerned with a single keyword. The fact is that your target audience is likely to utilize a considerably broader range of search terms to identify services like yours. First, make sure you have the whole picture.

Have your competitors also dropped out of search?

Check out your most lethal competitors. Is it possible that they have moved up or down in search? Because it is usual for Google to remove entire categories of websites, it is important for you to understand. For example, in 2018, Google took action against a collection of websites that provided health and well-being information. Ouch.

How long has this been going on?

Make sure you keep an eye on your search position monitor to observe how long your ranks have been dropping.

Double check that this actually matters.

We have discovered that many business owners are just concerned with one or two keywords. However, it’s possible that losing those keywords for good won’t have any negative impact on your search traffic at all. Consider whether your brand is sufficiently resilient to endure the loss of crucial rankings. Check Google Analytics to see how many people are finding your website through search engines and how many people are visiting your website overall. In many circumstances, missing a few keywords will not have a significant impact on your company’s bottom line.

But here’s the golden guideline to remember after you’ve decided to give up on your search: The conclusion of your investigations as a result of your fact-finding journey will determine how you will deal with this scenario.

Part 2: What to do, and when

Every now and again, a brand-new, flashy competitor enters the market with a brand-spanking-new website. Google is interested in determining how relevant and popular this website is, therefore it ranks it pretty highly in order to determine its click-through rate. This can cause you to lose one or two positions, but it is rarely fatal. Your competition will go without a trace as quickly as they emerged, because the public reaction to the Johnny-come-lately is usually subdued. The solution is to sit back and wait.

Google bug?

Bugs in Google do occur from time to time! For example, on the 7th of April, 2019, Google released an update that significantly lowered the search ranks of several e-commerce businesses. This event took place over around two days and throughout that period, you can be sure that the Dotwise phone was constantly ringing! Go to search engine news websites such as and’s blog to find out what’s going on in the Google-brain at the moment. These websites and forums track variations in search engine rankings and attempt to determine when major search engines have implemented new algorithm updates.

Another technique to determine whether or not you have been the victim of a bug is to compare the search results for your terms on Google with the results on another search engine, such as Bing or Yahoo.

Solution: If you believe you are a victim of a search engine bug, there isn’t much you can do other than sit and wait for the problem to resolve itself.

Site hacked?

Check to see whether your website has been compromised. It’s not always simple to detect the difference. Many hacks include introducing invisible or almost invisible connections into your website’s code, which are difficult to detect with the naked eye because they are difficult to detect. Install the free WordFence plugin on your WordPress site and conduct a site check to ensure that your site is secure. In the event that your website has been hacked, WordFence will notify you. If you are using another content management system, visit for an overview.

Using WordFence to clean up a compromised WordPress site, there are some excellent tips available. Hats in three colors: white, grey, and black SEO

Unethical/black hat SEO?

Check to see whether your website has been compromised by a cyberattack. In certain cases, it is difficult to distinguish. In many hacks, invisible or near-invisible connections are injected into your website’s code, making them difficult to identify with the naked eye. Installation of the free WordFence plugin and running of a site scan are recommended if you use WordPress as your platform. If your website has been hacked, WordFence will notify you. If you’re using another content management system, check out for a comprehensive guide.

Instructions for sanitizing a hacked WordPress site with WordFence may be found on the Internet.

Technical boo-boo

It is easy to significantly damage your own search engine rankings rather quickly. As examples (we’ve seen clients perform all of these things several times), consider the following: Uploading a robots.txt file that prevents search engines from indexing the content. Your robots.txt file tells Google which sections of your website it can index and which parts it cannot. A kind that prevents all search engines from indexing and listing your site is quite simple to include in your website code. Here’s an illustration: The robots.txt file instructions above advise Google and other search engines to bugger off and not index your site at all, at any time in the future.

  • The only difference between these two files is the presence or absence of one character!
  • Other typical technological blunders include failing to take advantage of the features provided by content management systems such as WordPress.
  • It’s only one checkbox, but if it’s used incorrectly, it will prevent Google from accessing your computer until you untick it.
  • These are simple to tick or leave ticked mistakenly, and they are easy to overlook.
  • In order to determine if this is the case, you may use theLive URL inspection tool available in Google Search Console.

Solution: undo all of your modifications. If you discover a technical error, such as turning off the indexability of your website (as described above), you may, of course, just go back and undo the modifications and wait a few days. Everything should be as smooth as rain once more.

Losing vital, high quality links

This is a regular occurrence. For example, if you have just one or two extremely fantastic backlinks from top-quality websites (such as reputable newspapers, for example), it is possible that these connections are helping to boost your search ranks without you even realizing it. Sometimes all it takes is a small number of outstanding backlinks, or even just one, to maintain you at the top of the search engine results page. In the world of links, it is possible to lose them as easy as to obtain them, and when those all-important backlinks go, it is typically the source of search engine tankage.

If the loss of critical backlinks is the source of your problems, the first step should be to contact the website’s owner and request that the connection be re-established.

A simple email may be sufficient: Ahrefs has a wonderful post about link reclamation that you may read if that doesn’t work out.

Manual Google penalty?

Google’s own employees have evaluated you and deemed you to be lacking. It’s quite unusual, but it does happen from time to time. When websites sell low-value, thin material, spammy content, hidden text or keyword stuffing, Google typically penalizes them with manual penalties (to the max). If you are involved in any of these activities, you will most likely be aware of your involvement. Go to Google Webmaster Tools and check for the alert icon in the upper right-hand corner of your website’s page to see if this is the case.

Remove any stale or mediocre content.

Disavow bogus backlinks from your website.

If none of the above scenarios apply

If you are unable to identify any clear on-site causes for the decline, then. If you have the strength to wait, do so. Wait three days before continuing. The majority of issues with search rankings are resolved within a few days of their occurrence. Google bugs and competitor overrun are two examples of such issues.


When your search engine results plummet, it may be quite worrisome. Years of hard effort might appear to be thrown away in an instant. It may appear to be unfair that a machine such as Google can exert so significant influence over your company’s future. However, approaching the matter calmly and logically is the best course of action. The reality is that virtually all ranking dips are reversible, and many of them are self-correcting in nature.

Don’t jump to conclusions about your own or your rivals’ actions; there are a variety of other variables at play, such as changes in Google’s algorithms or the loss of high-quality links. Establish the facts, resolve the situation, and, if at all possible, refrain from becoming overly concerned.

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