Google Hates Link Building. Here’s How To Do It The Right Way? (Question)

Google Hates Link Building. Here’s How to Do it the Right Way

  1. What does Google want from backlinks?
  2. Draw experts together to write roundup blog posts.
  3. Write your cornerstone posts.
  4. Create shareable infographics.
  5. Design an outreach strategy.
  6. Fix broken links with your content.
  7. Use internal linking on your website.

How do you do link building in 2020?

Simple link building tips

  1. Ask for backlinks. This is a good way to start, especially if you are a beginner in this job.
  2. Build relationships. For good link building, you need to build good relationships.
  3. Give a testimonial.
  4. Start a blog.
  5. List your site in trustworthy directories.
  6. Write a good guest post.

Is link building safe?

Building links to your website is not bad, as long as you are concentrating on getting high-quality links from authoritative domains. There’s nothing wrong with building backlinks through the broken link building method, for example.

Does link building still work?

As you improve site’s visibility, you should know that link building remains one of the most effective SEO tactics. Since Google continues to factor in high-quality backlinks to determine a site’s credibility, investing in a link-building campaign can potentially grant you more ranking and conversion opportunities.

How do I get my Google links back?

How to Get Google Backlinks: Making It Easy for Google to Love

  1. 1) Set your SEO goal.
  2. 2) Create a list of desired Google backlinks.
  3. 3) Use consistent marketing on your Google backlinks.
  4. 4) Start building the links.
  5. 1) Engage in the comments.
  6. 2) Start a regular publishing schedule.

How do you create a link in 2021?

11 Simple and Effective Link Building Strategies for 2021

  1. Claim Business Listings.
  2. Do Network Outreach.
  3. Use Broken Link Building.
  4. Email Signatures.
  5. Present Virtual Events.
  6. Use sites that are Q&A like Quora.
  7. Leverage Existing Mentions.
  8. Grow Influence and Utilize Influencers.

How do I start building links?

How to Start a Link Building Campaign

  1. Set up the Link Building tool. Go to the Link Building Tool, start a new Project or create a new campaign for an existing Project.
  2. Review your list of prospects.
  3. Connect your email account and send your pitch.
  4. Keep track of your new links.

Is link building illegal?

“Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” That’s right: Google doesn’t mess around. Google will ban your site faster than you can say, “I didn’t know I couldn’t do this.”

Is link building black hat?

Black hat link building tactics are techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through “organic” search means. Search engines like Google have become aware of such practices to game the system and boost search rankings.

What is SEO juice?

Link juice is a term in SEO (Search Engine Optimization) that refers to the amount of authority or value that one backlink passes to the website it connects with. In the SEO industry, link juice is also called “link equity”. Link juice through strong backlinks is just one (very important) piece of the puzzle.

Are backlinks still important in 2021?

Backlinks are still essential for SEO in 2021, but they are no longer the most critical factor for SEO success. In fact, backlinks are now only the 9th most important ranking factor in Google’s ranking algorithm.

Do backlinks still work 2021?

Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm. There have been countless independent studies in the SEO industry proving the impact of backlinks on organic search performance.

What are the best link building strategies in 2021?

Reclamation is one of the greatest link building techniques because backlinks you already won are easier to reinstate than building new ones. Link reclamation can help businesses increase their direct traffic while also increasing organic traffic thanks to the positive effect links have on Google’s rankings.

What is Google Console account?

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Receive alerts when Google encounters indexing, spam, or other issues on your site. Show you which sites link to your website.

What are the different types of backlinks?

8 Different types of backlinks you need to know about

  • Guest Blogging Backlinks.
  • Editorial Backlinks.
  • Relationship-based Backlinks.
  • Acknowledgment Backlinks.
  • Free Tool Backlinks.
  • Badge Backlinks.
  • Comment Backlinks.
  • Press Release Backlinks.

5 link building DON’Ts you didn’t know about

A lot of link building tactics might backfire, inflicting more harm than good. Here are 5 link building DON’Ts you probably didn’t know about. Using a comprehensive SEO approach and avoiding specific link building strategies are recommended if you want to increase your position over the long run. In this essay, I’ll go through several link building DON’Ts, which are strategies that you should absolutely avoid doing. Some of these, I’m sure, you’re already familiar with; I’ll start with those.

For more information on link building tactics and other critical SEO abilities, we recommend that you check out our All-aroundSEO program before continuing reading this article.

Risky link building tactics

In the olden days, link building entailed placing connections on as many external pages as possible, which was frequently accomplished through the purchase or exchange of links. Since the introduction of Google Penguin, these approaches have become a high-risk SEO strategy. If you use spamming strategies to create links to your website, you run the danger of receiving a Google Penalty and being removed from Google’s search results entirely. Placing a large number of links on your website may improve its rating for a short period of time, but it is unlikely to do so in the long run.

Obvious link building DON’Ts

I think that the most of you are already aware of a number of the obvious link building strategies that should never be used. These include:

  • It is not recommended that you purchase links. Please do not share URLs. If you want to obtain links, avoid using automated tools. Guest blogging with very thin and off-topic content is not recommended. If your sole objective in leaving a comment on a blog or forum is to post a link in the remark, don’t bother. Excessive optimization of your anchor text is not recommended
  • You should avoid including links on your website that are irrelevant to the theme of your website. It is best not to include links from sites that have no genuine content. Spammy websites whose sole goal is to market gambling, viagra, or porn (unless your website is about gambling, viagra, or porn) should not be allowed to connect to you
  • You should not accept links from spammy websites.

So, now that we’ve covered the basics, let’s take a look at some lesser-known link-building DO’s and DON’T’s.

1. Linking only to the homepage? Don’t!

You should make certain that connections to multiple pages on your website are included, rather than just links to your home page. Link building will appear spammy if the majority of the links sent to your homepage are from other websites. Of course, if someone is writing about your company, including a link to your webpage is appropriate and suitable. However, if a website talks about your items or about news from your firm, they will almost always include a link to your product, news, or blog pages on their website.

Make certain that your link-building technique is consistent with the natural method in which people link to websites.

As a result, you should concentrate your efforts on obtaining links for crucial product pages or for your cornerstone content pages.

Moreover, it will help your website build a trustworthy link profile while simultaneously increasing conversion rates!

2. Pay for specific links? Don’t!

Another link-building NO-NO is the practice of purchasing links. You are undoubtedly all aware that purchasing links in bulk from organizations who promise to be able to get you ranked quickly is not something that Yoast would advocate. But what about a single link from a single company? What are the implications of this? From a high-quality website that is relevant to your industry? Is it wrong to purchase a single link from a firm like this? How is it possible for Google to find out about this?

However, we do not suggest that you do this.

And while a single problematic link will not raise any red flags with Google, the greater the number of suspicious connections on a website, the greater the likelihood of being penalized by Penguin or a manual penalty.

3. Recycling your content on different sites? Don’t!

Writing articles about your organization or about your products and attempting to get these pieces published on other websites is one method of obtaining backlinks. Keep in mind that you should avoid publishing the same information on many websites! An article in which several sentences and paragraphs have been exchanged, as well as a few words have been changed, is still considered duplicate material in comparison to the original. This is particularly true if you perform the trick numerous times.

It is a link-building ploy that has the potential to fail.

Yes, that is a significant amount of labor.

4. Forgetting about social media? Don’t!

When it comes to link building, social media should not be overlooked! Social media should unquestionably be incorporated into your link-building plan, even if it is not quite apparent to what degree links from social media platforms genuinely benefit your search ranking. If you obtain a large number of links from other websites all at once, it would be highly strange if you did not receive any links from social networking websites at the same time. That doesn’t add up and may give the impression that you are spammy in Google’s views.

5. Faking it? Don’t!

Rather than appearing natural, your link development plan should really be natural! Make certain that your link building is genuine. Links should be included on a website because the link may be of use to the website’s visitor. They should be appropriate for the content of the page to which they are being added. In an ideal world, your link-building approach would be integrated into a larger marketing campaign geared at informing people about your organization, your website, or your products and services.

Conclusion: links should always be useful

Links on a website should be valuable to the user, according to a holistic search engine optimization approach. A link should be present because it has significance; it should be present because the text in which the link is placed links to that particular page. If a link is only there for Google’s sake and is unlikely to generate any hits, the link should probably be removed from the page. Links are intended to be activated by the user. As a result, link building should be focused on developing links that are valuable to the website’s audience in order for them to click!

More information may be found at: There are six phases to developing a good link development plan.

Currently, Marieke van de Rakt works as a creative marketing manager at Yoast SEO. Write about content SEO, present at WordCamps, and work on expanding Yoast SEO and the Yoast SEO Academy: the online courses platform are some of her favorite things to do.

4 Ways to Wash Away The Link Building Hate

This is a post from one link building nut to all of the other link building nut communities on the internet. You are well aware of your identity. The majority of the time, link builders like the process of establishing links. However, there are other reasons to despise it as well. If you despise link building and you work as a link builder, you should take a close look at what’s going on inside your brain before you acquire a more serious issue that requires medical attention. Consider this to be a complimentary counseling session.

  • Some believe it is this quality that distinguishes them.
  • If you’re reading this and you’re not a link building zealot, you’re free to join along for the ride.
  • These facts may be a little painful to contemplate.
  • But don’t be discouraged; there is some good news as well.

1. Business Owners Want Crummy Links

No matter how hard you try — no matter how persuasive you are or how many case studies you utilize — certain business owners will continue to be drawn to terrible links no matter how hard you try. Usually, it comes down to a matter of numbers. (“I want XXX links delivered to my inbox every month, guaranteed!”) I’ve spent hours speaking to these decision-makers about the bright new world of true, high-quality link development. Despite my exhausting efforts, I’ve been told, “We want 1,000 links a month, even if it doesn’t benefit us or may actually injure us.” (This is around the time I walk away.) Change in mindsets does not happen overnight!

  • It may appear simple to travel back in time and obtain some old-school, quick-and-easy links just for the sake of pleasing your customer with some meaningless stats.
  • What’s worse, you’ll be looking backwards rather than forward to learn the new abilities you’ll need in order to continue to prosper as a link builder in the future.
  • This process of schooling will never be completed.
  • When speaking with clients, go beyond providing a general explanation and instead provide them with real-world examples that demonstrate their influence on important organic KPIs.

For example, when possible, suspend on-page development and concentrate on link building for a specified amount of time so that you can demonstrate how those links resulted in an increase in relevant traffic.

2. What Worked Last Time Probably Won’t Work This Time

Whatever you do, I don’t know what will make you go insane more than this. Have you ever put together a brilliant link-building effort that paid off handsomely and continued to pay off after that? Because it was clearly successful, it only made sense to rinse and repeat the process, to run the same campaign again with a different resource or a different client, didn’t it? Is it working properly now? Perhaps to a certain extent. Most certainly a lot less than that. However, this is most likely not the case.

  • I’ve seen some really bright individuals get fortunate in link building and then squander a great deal of time and energy repeating the same thing over and over again in the hopes of getting lucky once again.
  • What you should do as a link building professional is as follows: Avoid falling into the trap of believing that certain templates are effective and others are not.
  • It’s simple to copy and paste a link-building template from somewhere else, and it’s even simpler to reuse templates from a previous project, but are you measuring response rates and success rates?
  • Because you created an excellent template, link building is ineffective.
  • What you should do as a company is: Agencies may develop powerful link building teams by fostering the same principles in all of their employees.
  • When asking how they achieved it, emphasize the pitch and the researchdevelopment process they went through to get there, rather than just the email template they used to display their skills.

3. Scaling Is Really, Really Difficult

According to Paul Graham, the founder of Y Combinator, who is also known as a “start-up guru,” “it’s really difficult to achieve huge things while still doing good things,” he stated in an Inc 500 interview. When he said this, he was referring to how tough it is to deal with vast, complicated problems in an efficient manner. Trying to achieve anything enormous requires not just that it be large, but also that it be excellent. The same is true when it comes to link building, especially if you are attempting to obtain “a large number of links” (which is probably most of us).

  1. It’s true that larger isn’t necessarily better.
  2. Do you truly believe that you can go from 1x to 100x in a single day?
  3. When it comes to size, what is a reasonable expectation to have?
  4. Concentrate on making incremental improvements every day in order to become more steady, more productive, more efficient, and less stressed.
  5. What you should do as a company is: One of the most valuable assets of a public relations business is its network of contacts – the ties that agency workers have with journalists, news anchors, and editors.

Are you taking use of your link-building relationships in the same manner that I am? You should, and you should make certain that you have mechanisms in place to keep and cultivate link-building connections in order to take advantage of any future possibilities.

4. Business Owners Still Just Don’t Get It

No matter how hard we try, some CEOs, marketing managers, and small company owners simply do not get what we are trying to explain. The need to re-educate might persist even after six months of traffic improvements, conversion rate improvements, and new business for them. What you should do as a practitioner is as follows: In the case that you deal directly with clients who may not recognize the importance of your link building sweat and blood, be completely upfront from the start. Don’t just hand over the links you’ve earned at the conclusion of a reporting period and hope that they understand what you’re trying to say.

See also:  4 Ways Your Social Media Strategy Is Hurting Your Seo? (Suits you)

At the very least, kids will realize that what you achieve is the result of a lot of hard work.

What you should do as an agency: Exercise extreme caution when marketing “link building only” services.

The greater the scope of your influence over a project, the better positioned you are to show and deliver value.

Go Forth And Wash Away That Hate

From time to time, link building is something we all despise. Some of us despise link building so much that we avoid it at all costs. I believe it is past time to wipe away the hatred and rediscover the joy of loving again. The opinions stated in this article are those of the guest author and do not necessarily reflect the views of Search Engine Land or its staff members. The authors on the staff are mentioned here.

New on Search Engine Land

Nate delivers results-driven SEO leadership, with a particular emphasis on B2B and technology firms, among other things. Besides speaking, he writes columns for Marketo and Search Engine Land and is the director of client strategy at Propecta.

Is Link Building Dead? Probably Not. Here’s Why (2020) – CSEO

To be successful in the long run, every company or individual building a website must first comprehend the complexity of search engine optimization (SEO). You want to make certain that search engines see your site and recognize your efforts and outstanding content by placing your site in a prominent position on page one. Furthermore, with social media sites such as Facebook tweaking their algorithm to the point where links no longer appear in feeds, obtaining organic search traffic is more vital than ever to your business.

As every webmaster who has built a successful website will tell you, achieving first-page Google rankings requires adapting to Google’s notorious, always changing algorithm.

Unfortunately, they do not provide us with all of the relevant information.

In-depth, valuable content is still (and will continue to be) the most important factor in your search engine results.

We’ll go into that further in a minute. However, there are a few other important elements that must be considered in order for the general public to see your website through Google search results. The creation of links is one of the most important.

What Is Link Building?

The process of obtaining connections from other websites to your website is known as link building. These links are referred to as “backlinks” in some circles. What is it about this that is so important to Google? Because connections from other websites act as a kind of popularity vote in their own right. They inform Google that the material you’ve developed on your website is useful and deserving of being linked to from other websites. Google is in the business of providing valuable information to people, so if a piece of content on your site receives a large number of backlinks, Google interprets this as a signal that the content is worthy of being displayed in search results for that term.

  • To put it bluntly, it’s becoming increasingly difficult for businesses to obtain organic traffic from social media.
  • If you want people to find your website, you’ll need organic search traffic, and one of the most effective strategies to enhance organic search traffic is to obtain backlinks from other websites that are relevant to yours.
  • While it may appear that everything is basic and clear, there is a lot to grasp in order to guarantee that you are not just creating connections to your site, but that you are also developing them in the proper manner.
  • After we discuss the latter issue, let’s have a look at what makes connections so crucial in the first place.

The Basics of Link Building

The important thing to remember is that it’s not just any links, but quality ones. Links from reputable sources are provided. If the connections from other websites to your website are of poor quality, your search engine rankings will suffer, just as they will if the content on your pages or the general architecture of your website is of poor quality. This is due to the fact that Google performs an evaluation procedure on each and every link in order to establish its validity. Among the major indicators included in their study are the following:

Anchor Text

The text that may be clicked on in a hyperlink is referred to as anchor text. This content must be concise and to the point in order for the person who clicks on it to understand exactly what they will be receiving. A search engine uses the anchor text to offer context and relevancy for the item that is being linked to.


Because context is important when evaluating the value of a link, it is not just the anchor text that matters, but also the language that appears around your link. To put it another way, does your link appear to be a natural match inside the material where it appears, or does it look to have been thrown in at random? The most important thing to remember about contextual relevance is that it is important to make sure that the link not only fits nicely in your content but also provides value to it.

Thus, a link from The Hollywood Reporter, an internationally recognized entertainment website and magazine, or the Huffington Post is far more effective than one from John Doe’s fan blog.

The more the authority of a website, the greater the degree of difficulty in obtaining connections from that site.

Your goal should be to create trustworthy connections from websites within your sector that are most relevant to your website or business, working your way up the ladder as additional linking possibilities become available. If you have any questions, please contact us.


The source of the link, which is similar to authority in many aspects, is also one of the factors considered by Google when evaluating a link. It also makes logical sense. The origin of a link raises the value of the link to the user. If you operate a home repair website, links from fast food web pages will not benefit you much in terms of search engine results, according to Google. If your company has a single emphasis, this isn’t usually an issue, but if you operate a website that has more variance in its material, make sure the link you’re presenting is related to that content.


Even while diversity is said to be the spice of life, it may also offer a delicious flavor to your link building efforts. This isn’t just any kind of diversity, though. In order to determine the diversity of your links, Google examines your pages to see if they come from a variety of distinct domains. As a general rule, the greater the number of domains represented in your links, the more effective your connections are. As a result, instead of concentrating all of your link-building efforts on one or two sites, attempt to obtain a diverse range of connections from a diverse range of sources.

Dofollow vs. Nofollow Links

Generally speaking, “dofollow” links are believed to be significantly more useful than “nofollow” links in the SEO field, but there is some disagreement regarding this. To put it simply, dofollow links instruct Google to follow the path from the link to the original website, which results in a ranking boost for the original website in search results.

The Right (and Wrong) Way to Build Links

As much as we’d all like an easy technique to gather high-value connections that would transfer into positive rankings, there is only one really organic approach that can be used to accomplish this. Creating in-depth, high-quality content that people will want to link to is essential for SEO success. As previously said, you should consider links to be a vote of confidence by other internet users in your product or service. People will want to connect to your material if they believe it is valuable.

Aside from that, Google is progressively prioritizing longer material at the top of search results, most likely because it contains more relevant information (and more related keywords).

What is the incorrect method of link building?

Several years ago, Google published the Penguin update, which was intended to improve the way the search engine distinguished between good and poor connections.

These black hat techniques can have a negative impact on your website’s rating, thus it’s preferable to avoid them if possible:

Private Blog Networks (PBNs)

PBNs are, in essence, a collection of interconnected websites that you (or someone else) owns and controls. Link builders used to create a piece of content on their principal site and then link to it from all of the other blogs in their private blog network (PBN). This strategy used to work, but Google has been strongly opposed to it in recent years. It’s possible that if they find out you’re doing it, they’ll de-index your site totally, which means you’ll no longer appear in any searches.


Google disapproves of the “I’ll scratch your back, you scratch mine” approach of bartering favors, and the link posting counterpart is frowned upon by the search engine. As a matter of fact, if your site becomes slowed down by more than a handful of them, Google will punish your site’s ranking in the search results. While forums, feedback, and comment threads may appear to be a convenient shortcut, they should be avoided. The lack of true authority in these regions is the primary reason for avoiding them.


Spam is despised by everyone, and Google despises it much more than the rest of us. A link is considered spam if it has no context or if it has a valid purpose to exist inside the content or on the page where it is posted, according to Google’s guidelines. If you’ve ever managed a website, you’ve probably seen the silly, meaningless comments that are made on the site and have absolutely no connection to the actual content of the site. These comments are nearly often from link builders who use black hat techniques.

Whitehat Link Building Strategies

Link building, which is perhaps the most difficult to grasp and, as a result, the most frequently disregarded SEO component, may be a time-consuming task for the inexperienced SEO strategist. Fortunately, there are a few very basic tactics that you can do to improve your overall search ranks. Read on to learn more. The following link-building techniques should be employed in order to obtain links to your website:

Quality Content

As previously said, relevant, high-value material has a tendency to produce a large number of links and references. It’s true that you’ll have to do some influencer outreach in order to get noticed at first, but if your content is excellent, your external links will be excellent as well. For the reason that this is the most widely acknowledged (and frequently suggested) way, we’ve provided a quick sample of one approach you may utilize in advertising that content in order to earn outstanding links:

  • The creation of relevant, high-value material, as previously said, is likely to result in a large number of links and references. While it’s true that you’ll need to do some influencer outreach to be noticed at first, the quality of your content will ensure that the quality of your external connections is high as well. For the reason that this is the most widely acknowledged (and frequently suggested) way, we’ve provided a quick sample of one approach you may utilize in advertising that content in order to get outstanding links.

Recognize that the world is insatiably hungry for knowledge. Creating content that is both relevant and meaningful increases the likelihood that it will be consumed again and over again.


Obviously, anything that looks to be a blatant link exchange should be avoided, but smart relationships, particularly between organizations in the same sector, may be quite rewarding in the long run.

Just make certain that the connection makes sense. If a contractor successfully completes a project for a prominent management business, the contractor may be able to obtain a link from the firm’s website.

Positive Mentions

For businesses that have a product or service to sell and wish to create organic traffic to their website, this method is particularly useful. Finding folks that are unique to your sector and who can either evaluate or remark on your product will be essential.

Final Thoughts

It is no secret that link building may be a difficult and time-consuming process. However, if your website has any potential of attaining a high ranking in Google search, it is well worth the time and effort to learn about it and gain links in the proper manner. Always endeavor to create the highest-quality material possible and to promote it at every feasible opportunity. Make sure to start modest and set reasonable goals and objectives for yourself. Getting a substantial, authority-rich link is not something that can be accomplished fast, especially for younger websites.

As a result, search for minor victories that might assist you in increasing your relevance inside your target business or sector.

The danger is great, and you’ll end up doing significantly more damage to your site.

You will see an increase in your site ranks at a comparable rate if you keep up your good link-building technique.

Link Schemes

It is possible that any links designed to influence PageRank or a site’s ranking in Google search results are deemed part of a link scheme, which is a violation of Google’sWebmaster Guidelines. This includes any action that attempts to influence links to your site or links pointing away from your site in any way. The links in the following instances are examples of link schemes that can have a detrimental influence on a site’s ranking in search results:

  • Purchasing or selling links that have a high PageRank. This contains the following items:
  • The practice of exchanging money in exchange for links, or postings that contain links
  • Trading products or services in exchange for connections is a common practice. A “free” product is provided in return for someone blogging about it and putting a link to the product on their website.
  • Extreme link exchanges (“Link to me and I’ll link to you”) or partner pages created only for the purpose of cross-linking are prohibited. Mass article marketing or guest blogging campaigns that use anchor text links that are densely packed with keyword phrases
  • Create links to your website by using automated tools or services. It is not acceptable to require an outbound link as part of the Terms of Service, a contract, or other similar agreement without providing the third-party content owner with an option to qualify that outbound link if they so want.
See also:  Google's May 2020 Core Update: What You Need To Know?

Additionally, placing links on a page that were not editorially established or endorsed by the site’s owner, often known as unnatural links, may be deemed a violation of our standards by search engines. Listed below are a few instances of unnatural links that may be considered in violation of our guidelines:

  • Text ads that passPageRank
  • Advertorials or native advertising in which money is earned for articles that contain links that passPageRank
  • Text advertisements that passPageRank
  • Text advertisements that passPageRank Links in articles or press releases that are distributed on other websites that contain optimized anchor text. As an illustration: There are several wedding bands available on the market. Choosing the finest ring is essential if you want a successfulwedding ceremony. You’ll also need to get flowers and a bridal gown for the occasion. Links to low-quality directories or bookmarking sites
  • Links that are keyword-rich, concealed, or of low quality that are embedded in widgets that are dispersed throughout several sites, such as: Visitors to this page: 1,472 people looking for vehicle insurance. Links that are widely dispersed throughout the footers or layouts of numerous websites
  • For example, forum comments with optimized links in the post or signature, such as the following: Thank you for sharing this valuable information! The pizza parlor “Paulpaul’s” pizza in san diego San Diego’s greatest pizza is

Your pay-per-click (PPC) advertising links will not be considered in violation of our requirements as long as you do not transfer PageRank to the buyer of the ad. There are various strategies to prevent PageRank from being passed, including:

  • To indicate that the link is sponsored, an additional qualifying characteristic is added to theatag. Using a robots.txt file to redirect the links to an intermediary page that is blacklisted from search engines

The most effective strategy to get other websites to link to your site with high-quality, relevant information is to generate original, relevant content that will organically gain popularity among members of the Internet community. Producing high-quality content pays off: Links are often editorial endorsements offered by the author of the material, and the more beneficial the information you produce, the more likely it is that someone else will find it value to their audience and link to it.

Please notify us if you come across a website that is involved in link schemes that are meant to manipulate PageRank. We will utilize the information you provide to improve our algorithmic identification of these types of connections.

Link Building: The Free SEO Beginner’s Guide

In search engine optimization, link building is critical in boosting organic traffic via search engines, especially in highly competitive sectors. The use of link building in conjunction with solid technical SEO foundations, outstanding on-page SEO strategies, fantastic content, and a positive user experience may be quite efficient at increasing organic traffic. Never before has the demand for quality, relevance, and authenticity been more critical than it is today. While low-quality, spammy link building strategies can be effective, they should not be included in a long-term organic search success plan for a company aiming for long-term organic search success.

However, this does not rule out the importance of technical aspects in link development, nor does it imply that all tactics must be focused on your product.

This tutorial is intended to get you started as fast as possible and in the proper direction.

We hope you find the Beginner’s Guide to Link Building to be informative and helpful.

About the Author: Paddy Moogan

Paddy is a co-founder of Aira, a digital marketing business with headquarters in the United Kingdom. Aira provides SEO, sponsored advertising, content marketing, and digital PR services to organizations in the United Kingdom, the United States, and Europe, among other places.

The definition of link building

Link building is the act of obtaining hyperlinks from other websites to your own website to promote your business. Hyperlinks (often referred to as “links”) allow users to browse between different pages on the Internet. When crawling the web, search engines rely on links to do so. Their crawling of your website’s links will include both the linkages between individual pages on your website and the links between entire domains. Not all links are created on purpose by search engine optimization or marketing professionals.

Acquiring links that you didn’t ask for is the holy grail of search engine optimization.

The best way to accomplish this is to put in the effort to make your website link-worthy, whether that is through a fantastic product or component of your service, or by the creation of outstanding content that is referred by other websites.

On top of that, you can use a variety of link-building strategies to help you establish your authority and boost your chances of ranking high in organic search results and attracting more visitors from search engines.

Aoife O’Connor, Aira

“The majority of our link-building efforts are focused on content. These can take on a variety of formats, ranging from huge interactive campaigns like indexes, calculators, and tools to static campaigns that are more report-style, with a sequence of visuals and on-page prose to small interactive campaigns like calculators and tools. With only a pitch email, quick-turnaround essays and brainteasers may get excellent connections back to the home or category pages of the website.” Learn more about putting link building into action by visiting this page.

The anatomy of a hyperlink

In order to comprehend the significance of link building, it is necessary to first comprehend the fundamentals of how links are produced, how search engines perceive links, and what they may infer from links.

What links mean for search engines

There are two primary ways in which search engines make use of links: (1) as a source of information and (2) as a means of communication.

  1. It allows them to find new web sites, which they may subsequently incorporate into their search engine results
  2. In order to assist in determining how well a page should rank in their search results

Using search engines’ crawling capabilities, search engines are able to retrieve the information of web sites and include it into their indexes. In this method, they can determine whether or not they believe a page is of sufficient quality to be ranked highly for the keywords in question. In order to clarify this procedure, Google has developed a short video. When making this determination, search engines take into consideration not only the content of the page, but also the number of links leading to that page from external websites, as well as the quality of those linked websites.

  1. Links as a ranking criteria were crucial in allowing Google to establish a firm grip on the search engine industry in the late 1990s and early 2000s.
  2. When this measure was included into Google’s search-engine ranking algorithm, it became a powerful signal since it was a very accurate means of judging the quality of a web page’s content.
  3. A large part of its effectiveness came from the concept that a link may be interpreted as an expression of trust in a page, with the implication that it would not receive any links if it did not merit them.
  4. In any other case, they would not connect to it, in the same manner that you would not refer a buddy to a poor restaurant for the same reason.
  5. Despite the fact that Google was significantly more advanced than other search engines at this point in time, it was still susceptible to manipulation since it was not particularly effective at distinguishing between a high-quality link and a low-quality one.
  6. This has also resulted in Google beginning to disfavor a variety of link-building strategies that were previously effective, such as submitting your website to online directories in exchange for a link back to your website.
  7. Over the years, Google has aggressively penalized the ranks of websites that have attempted such overuse of these strategies — which is referred to as “over-optimization” — in their link building efforts, resulting in lower search engine results.
  8. These upgrades were directed at certain link building approaches, and they may have altered the landscape of link building permanently.
  9. This is why we propose that you familiarize yourself with the Google Webmaster Guidelines and develop techniques that will not violate them.
  10. Despite this, the general view within the SEO community, as well as recent studies, has revealed that links continue to play a significant impact in the algorithm.
  11. For the time being, however, there is little question that obtaining high-quality connections to your website will help you rank higher in search results and attract more visitors (we’ll discuss what constitutes a “good-quality” link in further detail in Chapter 1).

As Google grows more proficient at filtering out low-quality connections, the emphasis on quality is becoming increasingly important. This has a direct influence on SEOs, since you must ensure that the link development tactics you use are focused largely on the quality of the links.

How else can link building benefit my business?

Aside from the fact that link building is useful since it may lead to higher results and more traffic from organic search, it also offers a number of additional advantages that can benefit your company. It is also true that links can be generated by accident as a result of other activity in which the primary purpose is not to produce connections. For example, if you develop a new product that has never, ever been seen before and is genuinely innovative, you will almost certainly receive a large number of links to your website as a consequence of your efforts.

), you will almost certainly receive links as a consequence.

As a result, we must see link creation not as a stand-alone activity, but rather as something that connects to other aspects of your company and provides benefits that extend beyond the link itself.

2. Sending referral traffic

When it comes to links, we’ve spoken about how they affect your rankings, but what about the influence of links on referral traffic? A excellent connection from a well-known website might also result in an increase in traffic for your website. The odds are good that the traffic to that website is likewise relevant, and that this will result in a rise in leads or sales as a result of the website’s relevance. In this instance, the importance of a link isn’t only about search engine optimization; it’s also about attracting new consumers.

Sure, they may not immediately pull their credit card out of their wallet and purchase from you, but they are now aware of who you are and what you do.

Nick Katseanes, Page One Power

“Links to your website reflect a vote of confidence in your brand or website from other respected brands or websites. We’ve seen ups and downs in organic traffic, and we’ve had to justify our work and budget in front of many stakeholders, just like any other firm. We were successful because we focused on long-term trends rather than on rapid successes. The goal we maintained and pursued has ultimately resulted in an average rise in organic traffic of 104 percent per year over the course of the previous five years.

An important note on link building vs. link “earning”

Alternatively, the significance of having webpages that are worth connecting to. Before you can start creating links, you must first find something of worth to link to. It’s common for your website’s homepage to serve as its landing page. The majority of the time, though, you will be creating connections to specific resources such as a blog post, tool, research paper, or image, among other things. These materials may already exist when you begin your link building effort, which is not always the case.

This teaches the ideas of “link earning” and “deserving to rank,” which are both used in SEO.

The process of acquiring links to low-value webpages is quite tough; but, if you start with something genuinely good that others will find useful or share-worthy, link building becomes a far more straightforward job.

Not to mention the fact that, in the long run, you’re increasing the possibility of receiving connections that you didn’t specifically request.

Beginner Linkbuilding Prospecting [Step by step process]

Don’t just blast out thousands of emails using some terrible outreach template you saw on the internet and hope for the best. You will not receive high-quality links. You may receive a few from less popular blogs, as the owners will be pleased that you considered them worthy of writing to, but any larger sites with any sort of significant traffic will receive a large number of those, and will most likely just delete your email, as well as placing it in their spam folder, making it unlikely that you will be able to contact them in the future.

  • I’m sorry for telling you this, but your article will not be received well in their mailbox.
  • Furthermore, sending out a bulk email to influential people in your niche using a generic outreach template is simply insulting.
  • What you must do is read their blog entries and learn about their interests before making a determination as to whether or not they are likely to be interested in your material.
  • However, do not compose an email in the following format: Your article is the subject of my letter.
  • I was reading your wonderful post about and saw that you included a link to another topic.
  • It would be fantastic if you could include my link.

Make use of their name, don’t bother saying their post is excellent unless you’ve actually read it and can comment on why you enjoyed it, and if you really want the link, write something insightful about what they say, don’t be afraid to bring up a point you didn’t understand or didn’t agree with – it’s all about starting a conversation, not just asking for a link!

  • Use a subject line that is both engaging and ambiguous, such as ‘ask regarding
  • ‘ Make use of their given name
  • Don’t utilize a pre-made template
  • Instead, create your own. Write a brief explanation of why you’re emailing them, how you came to know about them, and so on. BE TRUE TO YOURSELF
  • Make an impression
  • Make certain that your material corresponds to their preferences.

When sending out the initial email, I like to avoid including the URL to your post and instead ask the recipient if they would be interested in viewing it instead. While this method obtains an agreement on an extremely modest request, the small ‘yes’ that is requested is non-binding, and it can aid in obtaining the second, larger ‘yes’ when you ultimately ask for the link. Using HTTPS on your website is highly recommended at this point. Spam filters can be triggered by emails that contain non-secured links in the body, so if you insist on providing your URL in the initial email, make sure it’s encrypted.

Reap the rewards

In fact, just a couple of years ago, we began working with an unlinked site on a brand new domain that had no backlinks. We implemented a comprehensive content marketing and linkbuilding campaign, employing the process outlined in this guide (among others), and the site grew from zero to over 40,000 monthly sessions in just twelve months.

An affiliate site that went from having no revenue in the first few months all the way to earning several thousand dollars per month in a very short length of time was the case.

Link Building for SEO: A Beginner’s Guide to Building Quality Backlinks

If you’re developing an SEO plan and you don’t include link building as part of it, you’re passing on a significant potential to launch a successful campaign while also establishing yourself as a key online rival. Starting on March 1, 2020, Google will require all paid-for links to be labeled as sponsored, which will assist you in your link-building plan. Additionally, not just on the page itself, but also through the link attribute Rel=”sponsored.” If you’re creating links from user-generated material, you’ll be prompted to tag the links with Rel=”ugc” to indicate that they are from a user-generated source.

See also:  How To Use Vanity Urls For Paid Ads? (Best solution)

Don’t be intimidated; you will not be required to apply this new approach (yes, it is a strategy, and I’ll explain what it is in a moment) to your existing links; this will be done on an ongoing basis.

In the case of nofollow tags, you’re asking the search engines not to count the link toward your SEO, generally because the link will end up hurting your SEO; but, with the new sponsored tag, you’re telling Google: “It was paid for, but it should still count toward my link building strategy.” After that, Google will show you some affection.

  • So make sure to take advantage of this new development in the link-building game!
  • For the sake of simplicity, let us say that link building is just the process of having your website link/backlink/HTML hyperlink, also known as your link, put to another website’s page in order to link back to your website (thus the name – backlink).
  • In order to be authoritative, trustworthy, and relevant to you or your business, you want that page to be well-designed.
  • A trustworthy website (which pretty much speaks for itself) is one that users can put their faith in.
  • Finally, your links must appear on sites that are related to your company’s operations.
  • It has to make logical sense.
  • There are four key points that spring to mind:
  • You increase your visibility (YES! )
  • There will be some improvement in the ranking of each page on your site (Yay! )
  • You are making the search engine happy by providing meaningful information about yourself (happy search engine equals happy you). You’ll receive more clicks, which means more opportunities for conversions!

If you’re investing your time, energy, and money in search engine optimization, the process of link development is crucial to your overall results. And we guarantee that you will get a return on your investment. Basically, the more external links OF VALUE you have floating about this wild and crazy web of ours, the better off you are, provided that your link is shown on established and trustworthy sites that are relevant to yours. A reputable website will not direct its visitors to a spammy website.

  1. Make your external links count by include them in your content!
  2. Don’t be concerned; it is not difficult.
  3. Consider them to be a virtual high-five from another reputable website.
  4. Everyone seemed to be content.
  5. Nofollow links are links that do not reward the user with high-fives.

It’s not that you can’t trust them (although there are some you shouldn’t, as we’ll discuss later), but let’s say, for example, that users are clicking your link from your Facebook page or Yelp account, both of which are authoritative and credible, but which are vastly different from receiving a high-five (an external link) from The Wall Street Journal, which is authoritative and credible.

  • There may also be instances in which you’d like to display an external link that is regarded spam or otherwise untrustworthy, in which case a nofollow rule should be applied in this scenario as well.
  • Here’s an example of a nofollow link: link rel=”nofollow”>a href=”rel=”nofollow”>a Propel MarketingDesign, Inc.
  • Do you dislike looking at source code (raise your hand if you do)?
  • Check out MozBar to determine whether the website you’re visiting is a follow or nofollow site.
  • Expertise, authority, and dependability are essential.
  • So simple to remember, and yet so critical to your trustworthiness, which in turn is critical to your search engine rating.
  • ), you’ll need to develop these characteristics.
  • Please keep in mind that this is not a one-day task.
  • Having said that, once you get there, it will be quite tough to bring yourself down.
  • Associating oneself with well-established, well-known, and well-reliable websites will encourage others to do the same.

There are hundreds of tactics you can employ when link building, some of which are quick and easy to implement, others which are more costly and time-consuming, therefore we’ve selected some of our favorites (which are also the easiest to implement) to share with you.

Oh no, the page is 404ed!

Have you previously produced high-quality work and established links to your website from reliable and relevant websites? Awesome. Have you made any changes to your content or link? Very well done. Have you double-checked that you’ve implemented a 301 redirect? Oops. If this is the case, it is possible that your backlinks are pointing to defunct pages. Visit Ahrefs and look for the easy-to-read “Best by Links” section to learn more about it. They’ll help you through the process of identifying and resolving any 404 errors.

Broken links and mentions without a link

If any of your link-building links are broken, you’ll want to have them fixed as soon as possible. Don’t worry, you won’t have to check every single backlink; instead, you can utilize Nightwatch to rapidly determine whether or not your links are in good functioning shape. Also, use Brand24 to find out where you’ve been referenced, which is a useful tool that can notify you if you’ve missed out on a link chance. Reach out to the people that lost out on possibilities and ask if they would mind including your link on their site—you never know, you might be able to return the favor and the networking process will begin.

Host a community event

Everyone enjoys showing affection to others in their neighborhood. In addition to allowing others in your neighborhood to get to know the person behind the company, sponsoring an event will allow you to add your link to the website of the community, town, or county where you live. You’re whole NAP (name, address, phone) is shown for everyone to see if you’re hosting at your place of business. Contact your local officials and inform them of the type of event you’d want to have, as well as the type of advertising you’d like them to give.

Local businesses unite

A fantastic strategy to increase your link building is to collaborate with other businesses that have complementary products or services to yours. If you’re an interior designer, you should reach out to local builders and architects for collaboration opportunities. Realtors can make connections with mortgage lenders. Is there a local firm that provides the same sort of service that you do, but with a different set of incentives? You may use these methods to construct a mutually beneficial link building campaign that will reach thousands of additional prospective clients.

Play the alumni card

Colleges typically have sections of their websites dedicated only to the aim of recognizing and honoring its graduates; this is a fantastic resource for your link building efforts. Make certain that, if they provide a space for your link, you have included it.

It’s all about who you know

If you know of any individuals who have websites that provide E-A-T and are connected to yours, ask them to link to you! After all, it’s never a bad idea to call a buddy for support. This is also beneficial for networking purposes.

BBB, baby

In the event that you decide to sign up for a Better Business Bureau listing (which will cost you some money), you’ll receive a nofollow link; however, there are plenty of potential customers out there who may look to the BBB for advice on a company, and if they see you listed there in good standing, your credibility has just increased.

So, while the initial link-hit may not be of much use, it may undoubtedly be beneficial in the long term, if done correctly.

The blog comment

While commenting on relevantblogs will not result in the link building statistics you seek, the relationship you are developing with therelevantblogger may prove to be beneficial. Put in the effort to make your comments count, and you can find yourself with a new ally in your profession who will not only link to you in the future, but who might even invite you to guest post on his site.

Blog directory, company directory, and niche directory submissions

Do you have a blog of your own? (Please tell me you do, if you do.) What if I told you that you could submit your blog to blog directories? Make a fast Google search, discover all of the people that are interested, and submit your application. And just like that, your link is out there for everyone to see. In the same way that you submit your business to blog directories, submit your business to any online company and specialized directories that meet your standards. If you live in Florida, you should submit your firm to Florida-based company directories.

This may need some additional study, but the results will be worth it for your link-building efforts.


If you are invited to participate in a crowdsourcing post, take advantage of the opportunity. Thank you, and best wishes. You’ve been accepted as a member of a think-tank that will respect your viewpoint, and you’ll be able to achieve some reputation while you’re link-building.

Name dropping

So, if you mention someone in your blog article, go to that person’s Twitter profile and inform him or her about it while also providing him or her with the link to where they can discover it. If that individual sees your post on Twitter, they are likely to retweet it (and you can even ask them to!) and spread your link on other social media sites.


Do you send out emails to your customers? Newsletters? Whitepapers? Every time you send an email, you have the potential to create a link-building opportunity for yourself. Make sure your website link is included in your email signature, and you’ll see an increase in website traffic almost immediately.

Guest blog

While this isn’t the best policy for link development, if you guest blog on a respected, relevant, and choosy site, you’ll be on the right track.

Linking out

You may, in fact, send your user somewhere else (I recommend having the link open in a new window) if doing so makes sense and the site you’re referring them to is a reliable source. You have a good chance of establishing relationships and receiving favors in return for your efforts.

From video to copy

Look for some of the most influential people in your profession and watch their videos. Is it possible to get a transcript of those videos? If that’s the case, you’ve just discovered a really simple technique to be recognized by a very large audience!

Once you’ve completed the transcription, go out to the influencer on social media to inform them of your accomplishment- and your work is over. The influencer will almost certainly respond with a comment, and, fingers crossed, they will give you a shout-out or share your transcript. Beautiful.

Check your local listings

Directory services were discussed previously; the same is true here. Make certain that you are listed on all of the well-known directories as well as the smaller, more regional directories. Take a look around and you’ll be astonished at how many there are.

Take it offline

When it comes to marketing methods, go back to the basics. Distribute business cards and establish contacts at local establishments such as bars, schools, and supermarkets. Speaking with others is an old-fashioned kind of marketing that is proven to generate more business and, most likely, more link shares.


It is possible that a profile link will assist you in your link building efforts. When you join up for other websites, there is normally a profile page for you to fill out, and there is also a space for you to provide a link to your website. Why not participate if the website is important and legitimate? It will not harm you, and it may even result in you receiving some hits that you would not have otherwise received.

Questions and answers

The use of websites that are devoted to asking and answering questions is a good approach to attract attention to your business. Despite the fact that you’ll be developing nofollow links, they have the potential to generate traffic. Investigate Reddit, Quora, or Yahoo! Answers, and post a question that you can answer, along with a link to your website as a source for the answer you provided. Always remember to be succinct and trustworthy when speaking.

Be a sponsor

In addition to providing visibility, becoming a sponsor may be a fun way to network with other people. Put your name in the sponsor pool, and your connection will be seen by people all around the world, from the grassroots to the international level. In some cases, if you chose to try to cheat the system, the algorithm will detect you 100 percent of the time. So, our recommendation is to simply avoid it. Not only will it not be worth your time, but it will also place you and your company on Google’s radar in a very negative light.

Don’t buy links

You should strive to earn your search engine ranking rather than simply purchasing one. Maintain your dignity and conduct yourself ethically. If you attempt to purchase, you will not only incur significant financial penalties, but you will also lose valuable time, energy, and respect.

Don’t create BS comments

If you’re reading a blog and it’s striking a chord with you, and you have something relevant to say, by all means, express yourself. The case will be brought to your attention if you are only commenting for the sake of including a link to your site. You don’t want your website to be associated with spam, therefore avoid making this error.

The random link exchange

While it is best practice to link to and be linked from businesses that you are familiar with, trust, and believe will benefit both parties, it is not best practice to exchange links with random firms that have nothing to do with you or what you do on a daily basis. Search engines will pick up on the spamminess of this, and they will penalize you.

Say it like it is

There are some highly deceitful players out there that may present search engines stuff that differs from the content that is actually on the page in question. Oh, that’s horrible, and you’re going to get knocked out quite hard. Consider theseLink Schemes to obtain a clear idea of what’s expected of you, or, should we say, what isn’t expected of you in this situation.

Do it correctly the first time, and you will reap the benefits. There are a plethora of tools available to assist you in improving your link-building strategy, and we recommend that you take full advantage of them. They are your competition.

Link building tools:

In addition to providing you with easy-to-understand reports detailing all you need to know about your organic traffic, link research, and customer service, Ahref also provides you with great customer support. BuzzSumo: Using complex filtering methods, you can quickly locate the writers, influencers, and bloggers who are important to you. This allows you to not only find out who wrote the article, but you can also search for all of the shares they received. Link Assistant: This low-cost tiny tool will provide you with prospecting insights that you’ll want to keep.

SEO SpyGlass: This one is our favorite since it spies on your competition while also monitoring your backlinks.

Link Detox: This will assist you in getting rid of any spammy links that are pulling you down and will help you get your backlink profile back in shape.

You may sign up for Google Alerts for free.


As an added bonus, your campaign will result in a higher ranking on the search engine results page.

However, don’t be tricked into believing that this is a simple chore to do or that you will see results overnight.

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