Artificial intelligence, voice search, augmented reality, remarketing, and passage indexing are all likely to impact content marketing in 2021 and beyond. Getting in on content marketing trends is good. Do that. Getting in on the ground floor by anticipating the next trend is even better.
How will content marketing change in 2021?
So we asked a number of industry experts what content marketing trends they’re most excited about—what they want to try, what they expect to see, and why—so that you can use these tactics in your 2021 planning. Improving content experience. Focusing on products and services. Testing AI-powered copy.
What are the marketing trends in 2021?
Here are the Top 31 Digital Marketing Trends of 2021:
- AI in Marketing. This is the #1 Digital Marketing Trend on our list.
- Augmented Reality.
- Voice Search Optimization.
- Programmatic Advertising.
- Automated & Personalised Email Marketing.
- Video Marketing.
Is content Still King in 2021?
Content in 2021 is still most certainly king, and will continue to well into 2022 AND BEYOND! Content is what people are looking for when they go online, and your content needs to be able to be found in order for it to offer any benefit, no matter if it’s an article, a description of a product, a blog post.
What are the trends in content marketing?
So here are the top content marketing trends you need to follow next year:
- Personalized Content.
- Brands Go Niche with Content.
- Voice Search Will Evolve How Content Marketing Sounds.
- Content Needs to Be Concise, Not TL;DR.
- Diversified Content Brings in New Audiences.
- UGC Continues to Rock.
- Influencer Marketing Is Evolving.
Is content marketing effective 2021?
Artificial intelligence, voice search, augmented reality, remarketing, and passage indexing are all likely to impact content marketing in 2021 and beyond. Getting in on content marketing trends is good.
How are people consuming content in 2021?
The pandemic pushed millions more people to consume content online, with more consumers reading emails and using social media. And U.S. adults who use social media spent more time on these platforms in 2020. Podcasting has also become more popular.
What are the best marketing strategies in 2021?
Top 7 Marketing Strategies You Can’t Ignore in 2021
- Content Marketing. Content marketing leads the list by the enormous effects it brings on the revenue generation of a business.
- Social Media Marketing.
- Conversational Marketing.
- Search Engine Optimization (SEO)
- Brand Story.
- Email Marketing.
- Direct Selling.
Why is Digital Marketing 2021?
The forecast for, at least the first quarter of 2021 is not all that different. More and more companies will have to move online and employees to keep working remotely. This “new normal” makes digital marketing the life saver for businesses to stay afloat, gain new customers, retain current ones and generate revenue.
What is the best marketing strategy?
The best marketing strategies to try in 2020
- Educate with your content.
- Personalize your marketing messages.
- Let data drive your creative.
- Invest in original research.
- Update your content.
- Try subscribing to HARO.
- Expand your guest blogging opportunities.
- Use more video.
Is content king or queen?
In the game of chess, the Queen is the most valuable player, able to move any number of squares vertically, horizontally, or diagonally. In the word of marketing, content is said to be King; it educates people so that they know, like, and trust you well enough to do business with you.
Why does Bill Gates say content King?
The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often.
Is Content Marketing Still King?
Even today, more than 20 years later, content remains in the position of king – the way that a lot of money is made on the internet. Every proper digital marketing strategy has a content creation plan.
How do I find trending content?
Here are the best tools to find trending topics for content creation!
- Answer the public.
- AHREFs Content Explorer.
- Exploding Topics.
Why content marketing is the future?
Planning, creating, and distributing valuable and relevant content helps to engage and build a relationship with your target audiences. Through content marketing, you can cultivate a positive customer experience by guiding them through every step of their consumer journey.
What is the future of content creation?
The takeaway The future for content creators looks bright. The competition for freelance writers is fierce, but the writing industry is growing at unprecedented speed. That means the demand for content creators is also high and will continue to increase.
11 Content Marketing Trends for 2021 and Beyond
You are most likely seeking for information on what is currently effective in content marketing, which is why you have found this post. Understanding the major trends that are currently proving successful for companies will help you plan your content marketing approach more effectively. Jumping on every trend, on the other hand, is inefficient and will almost certainly result in a waste of your marketing budget and efforts. It is critical to understand the trends and then to invest your time and resources in the ones that make the most sense for your objectives.
- Video marketing, TikTok marketing, social commerce marketing, influencer marketing, personalized content, longform content, content journalism, podcasts, artificial intelligence, content reuse, and content communities are all examples of marketing strategies.
1. Video Marketing
This is not, by any means, a novel phenomenon. It’s been years since the emergence of video content, particularly for top-of-funnel material intended for social media platforms, became a thing. Wistia’s Meisha Bochicchio adds, “Video has witnessed a significant increase in popularity over the past year.” “At Wistia, we noticed an increase of 80 percent in the number of videos uploaded to our platform in the past year. In addition, Wistia received 12.2 billion minutes of video viewing time last year.
Both trends are expected to continue far beyond 2021, as brands continue to adjust to a world that is increasingly reliant on remote access.
Customers are far more forgiving of poor production quality, and they believe that unfiltered, raw video is more personal and authentic than edited, polished content.
And if you haven’t begun investing in video yet, you may find yourself lagging behind the competition.” As a result of the COVID-19 epidemic, we observed a significant increase in the number of businesses embracing live video content in the form of live streaming, virtual events, and webinars in 2020.
As Zachary Hoffman of DigitalPR points out, “Video has always been the king of content marketing, and live video is even more effective in terms of engagement.” Clients may communicate with brands directly through live video and seminars, according to the company.
Customers attend webinars with the aim of learning something new, and if they find the information interesting, they are significantly more likely to convert into a paying customer.” “Since the epidemic, webinars and virtual conferences have become the norm,” says Andre Oentoro of Milkwhale.
Content marketing isn’t simply about writing blog articles anymore. Today, every content marketer should think about growing their reach by holding webinars or participating in podcast interviews in order to increase their reach and keep relevance.”
2. TikTok Marketing
TikTok is a video-sharing app where businesses will be generating much more video content in 2020 and 2021. According to Rent-A-Matt Wheel’s Seaburn, “we have been taking advantage of how famous TikTok has grown by leveraging our own account.” “Video material, in general, can be quite effective in capturing people’s attention on the internet, and TikTok is a fantastic way to leverage on this strategy. ” Furthermore, because TikTok only permits videos to be three minutes in length, they must be brief and succinct, which typically motivates users to make them as entertaining as possible in order to capture people’s attention straight away.”
3. Social Commerce
If you sell largely to consumers, social commerce is a burgeoning trend that you should keep an eye on. In order to reach clients where they congregate online, more businesses are beginning to sell through social media, according to R3SET’s Harris Rabin. ” “Plus, with shoppable photographs and interactive films, online purchasing will become much more convenient. Forget about the mouse clicks. Swipe functionality and linked product links are the elements that will convert user attention into speedy conversions.
Furthermore, by analyzing the data gathered from your consumers’ interactions with your social media, you may improve their user experience the next time they visit your brand’s website.”
4. Influencer Marketing
Influencer marketing is one of the most effective tactics for both user-generated content and social commerce. ‘Influencer marketing and promoting user-generated content are both gaining in popularity,’ writes Sara Shah of theJourn blog. “This type of material is the most real type of content a business can employ in their marketing plan,” says the author. Using TikTok to produce films that include both influencers and user-generated content, whether through sponsored advertisements or not, may help marketers reach a captive audience and increase brand awareness.
Make use of this knowledge to help you create your videos.
Using TikTok to develop your company has never been easier or more convenient than right now!” Alec Pow of The Priceradds is a member of the band.
Influencer marketing has been employed by countless cosmetics and luxury companies for many years, but now every business is seeking for influencers that have a huge following on a variety of social media sites, such as Instagram and Facebook.
Based on the predominance of influencer marketing, we may conclude that sponsored advertisements are becoming less successful.”
PRO TIP: Measure Your Website Content Marketing Performance Like a Pro
In order to improve your website’s content for conversion, you most likely use Google Analytics to track how many people are engaging with your site, which pages led them to the site in the first place, which pages they engage with the most, and other information about their interactions. It is possible that you may have to travel through various sections and reports inside Google Analytics in order to obtain the information you want. It’s now possible to swiftly examine the success of your content with a single dashboard that monitors essential parameters such as:
- Pageviews by page, city, and nation are shown below. What cities do your visitors come from? The landing page is responsible for goal fulfilment. Which pages are receiving the most traffic and converting the most effectively
- The bounce rate for each page title. How to determine which pages entice visitors to continue reading
- Sessions are organized according to the landing page. Which pages are visited first by new visitors
- Exits and pageviews are broken out by page. Which pages on your website did visitors last visit before leaving your site?
And there’s more. You may now benefit from the knowledge and expertise of our Google Analytics professionals, who have set prepared Databox templates that are ready to use and display the most relevant data for assessing the effectiveness of your website content marketing. This free tool is easy to set up and use as a standalone dashboard or in marketing reports, and the best part is that it’s completely free! The system may be configured with a few clicks and does not require any code. To configure the dashboard, simply follow these three easy steps: Step 1: Download and print the template.
Step 3:Sit back and wait for your dashboard to populate in seconds.
5. Personalized Content
This is referred to as “The Netflix Effect.” People today want to read information that is relevant to their interests or aspirations, and this is what they have come to anticipate. It is necessary to provide relevant and helpful content at each stage of the client journey, at the very least. According to Jeff Goodwin of Orgainsays, For content marketing, the most essential “trend” I’ve found that will persist is the need of creating content for each stage of the sales cycle, particularly after the sale.
The most effective method to keep the buzz surrounding your business going is to constantly providing content to engage individuals who have previously purchased your stuff.” According to Daniel Carter of Office Furniture Online, “As a brand, you must interact directly with your audience in order to convince them that you understand them.
Before planning, it is important to have an understanding of client preferences as well as the kind of content that have previously been effective.
Brands who have learned how poor the conversion rate on lead generation initiatives is.
Content Marketing (as well as content marketers) will see a shift as a result of this development.
Leads collected and MQLs are no longer the primary metrics. For example, content pieces consumed, a rise in branded keyword inquiries, and an increase in website-sourced income are all examples.”
6. Longform Content
When it comes to SEO, this is less of a trend and more of an expectation at this point in time. If SEO is a significant part of your content marketing strategy, this is something to look out for. As Sam Orchard of Edge of the Web points out, “the one thing we’ve discovered that has boosted our own content marketing strategy is the creation of more in-depth, long-form content.” “As opposed to simply producing short articles for the sake of it, invest your time and effort in creating content that is relevant and valuable to your readers.” Topic clusters have seen an increase in popularity over the last 12 months, as content marketers devote more time to creating well-researched, thorough, and original content around a specific topic in order to provide a valuable resource to their customers.
And it’s actually working.
You’ll also have more opportunities for featured snippets if you write a long-form piece that covers multiple sub-topics and answers questions, which means more exposure for you and your company.” According to Ryan Rottman of OSDB Sportsadds, In terms of successful content marketing, it’s like combining science and art in a single process.
You can’t rely on one without also paying close attention to the other, and vice versa.
However, while search engine optimization (SEO) is extremely important, and we must place our keywords in the appropriate places and use other forms of optimization, it is also critical to write content that is relevant to your target demographic.
Consequently, write about high-quality, trending topics that will help your keywords gain organic search traffic.”
7. Content Journalism
The ability to generate long-form copycat material that effectively just restates what others have already stated is no longer sufficient. Your article must reflect your authority while also being comprehensive. “The authority of the author has become much more crucial than it was previously,” says Kateryna Reshetilo, a Greenice representative. In order to improve its accuracy, Google is becoming increasingly aware of who is providing the advise.” This is particularly visible in high-risk industries (referred to by Google as YMYL – Your Money Your Life), such as healthcare and law.
- However, the author’s Expertise, Authority, and Trust (also known as Google’s E-A-T) is highly regarded in any field.
- Consequently, we can no longer rely on material generated by copywriters when it comes to content marketing strategies.
- In addition, you must make certain that everyone understands why your author is competent to speak on the subject matter at hand.” The interviewing and curation of experts in your field is another method of demonstrating your competence.
- Alexandra Birkett describes expert-driven material as “oversaturated spaces.” “Google appears to have figured out that a significant percentage of information created is, on the whole, nonsense.
- Additionally, consumers are clamoring for material published by experts in the field.
- In my experience, organizations are engaging editors or agencies to obtain thoughts and content for articles from actual practitioners, after which those insights are filtered via a rigorous editorial process.
Outreach / Sales Hacker, as well as Intercom, are excellent at this. “This is something you’ll see more of in the future.”
Podcasting is not a new concept, but more and more companies are beginning to produce their own shows and/or support podcasts in their respective industries. Kim Purcell of CIENCE, for example, says, “You can convert this into social media postings, blogs, webinars, and other forms of communication, and you can connect with like-minded specialists who are enthusiastic about all things marketing-related.”
9. Artificial intelligence
Podcasting isn’t a new concept, but more and more companies are beginning to produce their own episodes and/or support podcasts in their respective fields. Kim Purcell of CIENCE, for example, says, “You can convert this into social media postings, blogs, webinars, and other forms of communication, and you can connect with like-minded specialists who are enthusiastic about all things marketing-related.
10. Content Repurposing
Maximizing the reach and longevity of the material you create should not be considered a trend in today’s world. It should have been anticipated. In particular, Kelly Maxwell of Seniors Mutual notes that “content repurposing is making a major comeback, especially because customers desire different forms of content now than they did in the 2010s.” ‘One large trend that has experienced tremendous success is recycling existing information into a new sort of format, such as turning a blog article into a YouTube video,’ says the author.
11. Content Communities
Making the most of your content’s reach and shelf life shouldn’t be considered a fashion. To some extent, it should have been anticipated. In particular, Kelly Maxwell of Seniors Mutual notes that “content repurposing is making a significant comeback, especially because individuals desire different forms of material now than they did in 2010,” ‘One large trend that has experienced tremendous success is recycling existing material in a new sort of format, such as turning a blog article into a YouTube video,’ says the author.
12 Experts Uncover Content Marketing in 2021 And Beyond
If we’re talking about current content marketing, it goes without saying that businesses must maintain their fingers on the pulse of an industry that is always changing and evolving. Things are bound to change, and this has been made even more clear by the massive adjustments in our way of life and behavior that have occurred since the beginning of the worldwide epidemic. You must be aware of and understand current best practices in order to ensure that your company remains on the cutting edge and does not fall behind.
We understand what you’re saying.
Consider this to be a crash course in content marketing best practices for the year 2021 and the years after.
As part of our research, we were fortunate enough to meet with some of the most brilliant minds in the business and ask them some of the most essential questions regarding current content marketing success.
- What is one content marketing technique that firms should consider pursuing more aggressively in the year 2021
- What is the most egregious content marketing blunder that you see firms continuing to make? What can companies do to ensure that their content marketing is future-proof in an ever-changing environment
Here’s what the experts had to say about the situation.
Tips from Expert Content Marketers
Increasing the circulation of current, high-quality content is a technique that marketers should consider exploring more thoroughly. Even if it shouldn’t be revolutionary, we’re frequently too eager to move on from what is successful to what is novel. Leaving an item that is performing well organically and moving on is not the best course of action. Instead, heed the warning and adapt that piece into a series of social media updates, a podcast or audio version, a video, or even a downloadable PDF document.
When a content strategist simply generates and never reviews, the outcome is bloat that slows down the entire process.
Every unsuccessful page has the ability to either cannibalize the keyword potential of related pages on your site or provide a chance to retry with a new strategy after failing the first time.
Melanie Deziel –StoryFuel
For far too many businesses, there is still a tremendous amount of pressure to be everywhere and to provide content of all kinds for all platforms. In an ideal world where you have all the resources you need to do it well, this can be a wise strategy. However, in most cases, you’re much better off concentrating your efforts on creating content only in the places where your audience is AND where you can consistently produce the best possible content. Trying to be everywhere at the same time as not having the means to do so effectively frequently ends in being stretched too thin and not achieving the outcomes you desire.
Jayson Demers –EmailAnalytics
Reports based on primary research. A constant need will exist for data that is original and delivers unique insights or value, and it is a terrific method to attract eyeballs, clicks, and traffic. Overwhelmingly, companies believe that a content marketing strategy entails blogging just for the sake of releasing content – regardless of how bad the material is. Making something valuable for readers is more important than simply writing words on a page. That is why it is essential to conduct thorough and strategic keyword research before proceeding.
Make use of several channels.
Create a YouTube channel, establish a podcast, publish research papers, and produce keyword-targeted material on your blog to increase your visibility.
Brandon Monaghan –Miracle Brand
Using social listening on our platforms, we want to continue to employ the content methods that are currently working for us while also remaining open to new ideas and approaches to marketing. Miracle is mostly concerned with social media platforms such as Facebook and Instagram. You can climb to the moon with their advertising platform, which is the greatest in the business despite the fact that it has somewhat expensive advertising expenses. Facebook is all about the people who are innovative.
Social listening is a significant portion of our job on various platforms, particularly at this time of worldwide epidemic.
Our audience engagement allows us to gather ideas for future content that will perform even better because it is drawn from genuine and honest customer replies. We can establish confidence and ensure the long-term viability of our product by creating a community of users.
Derek Gleason –Workshop Digital
Consider the possibility that your CMS did not come pre-loaded with a Posts section (i.e. a by-default blog). What kind of material do you think you’d be able to create? In my experience, there aren’t many businesses that start with a clean slate and end up saying, “The greatest thing for us is routinely publishing long-form articles on themes for which we can rank in search results.” Imagine that your ideal prospect has decided to spend 30 minutes with you and your material (in whatever format you choose).
Exactly what are you going to put in front of them?
A body of generic material is inevitable unless you aim to write thousands of pieces and establish a content brand characterized by SERP saturation (e.g., the way WebMD or HubSpot appear on every search engine result page).
Additionally, you’ll require a brand in order to live in the future.
Jo Barnes –YourLifestyleBusiness
What do Redbull, NikeDove, and other well-known brands have in common? There is a deeper purpose to every brand, and this is visible in all of its material. Sporting awe-inspiring extreme sports films, Redbull offers you wings, Nike stimulates innovation, believing that everyone with a physique can be an athlete, and Dove empowers women to love themselves in the flesh they’re in. The most crucial content marketing strategy for 2021 and beyond is to match your brand’s identity with the identity of your target audience on a visceral level through the material you create and share on a regular basis.
These are the days of hazy brand awareness programs that were created with the phrase, “it’s a numbers game,” in mind, in order to reach as many people as possible.
For your target market to see and connect with you, you must be extremely valuable in order for them to see and interact with you.
Whatever your market need, position your brand as the one who can offer it.
John Ross –Test Prep Insight
My most important content marketing recommendation for 2021 is to make video a priority. Even though it’s no secret that video material has a lot of power, the epidemic has demonstrated exactly how potent video content can be. Since the outbreak of the pandemic last spring, video material consumption has increased by 61 percent, and it is predicted that video content will account for 80 percent of all content watched on the internet by the end of 2022. There are several advantages to include video in your textual pieces, including SEO benefits that are incalculable.
Using the Yoast SEO video plugin to indicate to Google that your page has a link to your YouTube channel, we’ve found that Google provides our video-rich sites a considerable boost in the search engine results page rankings (SERPs).
Aaron Orendorff –Common Thread Collective
Any content strategy that is “one-and-done” is doomed from the start. To put it another way, if you don’t have a systematic approach for repurposing, recutting, reusing, and reimagining materials, content marketing will become a relentless grind that will consume your time and energy. Instead of focusing on more for the sake of more, concentrate on creating five to ten pillar pages (also known as “cornerstones”) that are concentrated on tightly connected keywords. Then, starting from the written center of gravity on each page, spin out:
- A long-form video for the YouTube platform
- Several short-form videos for use on native social media
- A further two to three videos for sponsored social promotion will be produced. Create a PDF version of the page that visitors may download at their convenience. Additionally, as many drawings and data visualizations as feasible should be shared naturally.
Finally, once the entire creation process has been done, reload everything into whichever planning or project management tool you are currently using so that you may revisit everything in six months to a year. This technique is particularly useful for future-proofing your ecommerce strategy, because items, trends, and tastes change at a faster rate than they do in B2B transactions.
Peter Horne –Geoff McDonald and Associates
When it comes to content marketing, data is highly crucial, especially as we move forward into the year 2021 and beyond. Companies may gain unique insight into their individual customers through data, allowing them to better understand their desires and requirements and cater to them accordingly. As a consequence, personalisation is achieved. Most of us have heard that personalisation is becoming an increasingly crucial sector in the marketing industry, and I’m sure you have as well. Catering to specific consumers has a significant impact on the profitability of businesses.
Content marketers must do thorough data analysis if they are to develop a long-term marketing strategy.
Ana Casic –TalentLMS
1 Make your blog more searcher-friendly by focusing on job completion (STA) Aside from the normal keyword research and incorporation of features of competition pages that rank highly in your own content, you should consider if your material will assist the searcher in accomplishing their goals. If it will satisfy the requirement behind the query. As Rand Fishkin describes in this article, “there are a slew of underlying desires” that are driving a search query. “Things that I would want to do.” I’m looking for certain information.
“I’d like to finish a certain activity.” Are your blog entries written in a way that responds to these underlying objectives?
Different sorts of material serve different functions and achieve different objectives.
And there isn’t a single person who can dominate them all. If you want your content to be effective, you must establish clear objectives for each item. It is necessary to begin with the aim in mind. Prior to beginning the actual writing process, determine what you hope to achieve with your writing.
Jason Quey –GrowthRamp
I feel that businesses should put more resources into creating bottom-of-the-funnel content that has a distinct selling proposition. Those who are comparing your items to competitors’ offerings are the second most probable buyers, and it is this sort of material that you should optimize for as well. (Your current customers and those who are extremely familiar with your brand are the most potential purchasers, to whom you can either upsell or pitch a superior product.) Having trouble because your content is beginning to sound too much like your competitor’s material is most likely due to the fact that you haven’t properly positioned your firm.
- You should present your business with a distinct selling proposition, in my opinion.
- A unique selling proposition (USP) also had a significant role in GEICO’s market share growth of 186 percent between 2000 and 2018.
- Decibite, for example, provides web hosting that is 15 percent or quicker.
- As a result, their product plan gets rewritten.
Drew Mann –Drew’s Review
One of the things that really sticks out to me is the ability to participate in live and pre-recorded webinars. Many individuals have become used to video conferencing, whether for work or for enjoyment, as a result of the numerous limitations placed on them by not being able to live a regular life during the last year. Even if you record your webinar, getting your information out there will have a significant impact since people will be more engaged as a result of your presentation. Every quarter, companies should re-evaluate their content and seek for chances that have gone unnoticed previously.
If they are doing anything better, whether it is fresh content or simply a better layout, then an upgrade will be necessary.
The Essence of Modern Content Marketing
That’s all there is to it. The digital landscape is always evolving, but organizations still have many critical chances to develop unique content marketing campaigns that provide value while also driving the proper KPIs. We can definitely see a shift in emphasis away from content marketing and towards performance marketing, as well as a focus on making sure choices are data-driven, which is something that content strategies have lacked in the past.
A heartfelt thank you to all of our professionals for taking the time to share their incredible thoughts. Every now and then, you come across a blog article that has an incredible amount of content marketing knowledge. We’re ecstatic about everything!
12 Content Marketing Trends You Need to Follow in 2022
Content marketing is a dynamic field that constantly evolves. It’s not something you can just set and forget, especially in this day and age where everything is digitally based. Content has risen to the top of the priority list for branding, lead generation, and even sales efforts across both inbound and paid channels, owing mostly to one factor: its success in generating results. You may find yourself constantly fine-tuning your approach to content marketing as you get greater access to data and a better grasp of your consumers’ preferences.
And how they relate to the broader digital marketing trends that will be prevalent in the coming year, as we enter the new year.
So, here are the top content marketing trends that you should be aware of in the coming year:
- Voice Search Will Change How Content Marketing Sounds
- Content Must Be Concise, Not TL
- Personalized Content
- Brands Will Go Niche with Content
- Voice Search Will Change How Content Marketing Sounds Unscripted user-generated content (UGC) is still going strong
- Influencer marketing is evolving
- Embracing live video and interactive content, the written word is becoming more powerful
- Automated content creation and AI-powered content marketing strategy
Trend1: Personalized Content
Voice Search Will Change How Content Marketing Sounds; Content Must Be Concise, Not TL;DR; Personalized Content; Brands Will Go Niche With Content; Voice Search Will Change How Content Marketing Sounds Unscripted user-generated content (UGC) is still rocking; influencer marketing is evolving; embracing live video and interactive content, the written word is becoming more powerful; automated content creation and AI-powered content marketing strategy;
Trend2: Brands Go Niche with Content
Regardless of the industry you work in, there is likely saturation of material available. This implies that the majority of the firms in that industry are releasing material that is identical to one another. It will only become more difficult to improve your organic ranking for certain keywords in the future. In order to address this and stand out from the crowd, some firms are creating content that is more particular in order to attract a more targeted customer. Finding this niche generally entails combining a service you provide effectively with a product that performs well with a certain industry in which to do so.
- One of the numerous reasons why our clients are placing large bets on one-employee activation is because of this.
- Allow them to write about cats if they want.
- There are undoubtedly purchasers out there who are similar to them in that they enjoy cats and playing D D.
- Celebrate the differences among your staff as well as the tales they have to share!
Trend3: Voice Search Will Evolve How Content Marketing Sounds
Every day, millions of people use screenless search to find information. They may easily ask a query to their digital assistant without having to glance at their smartphone or computer. Voice search accounts for at least 20% of all searches, and the percentage is increasing. Due to the fact that how we speak does not necessarily correspond to how we write, there will be a change in substance as a result. Consider devoting some effort to adapting your material to natural language search, which will include the inclusion of questions and answers.
Long-tail keywords should be used in titles and headers. Improve the natural language of the sites or articles that appear in search results for “near me” searches in order to take use of these search phrases.
Trend4: Content Needs to Be Concise, Not TL;DR
The average quantity of words in blog postings has been increasing, even as the world’s attention has been decreasing over time. Longer content does perform better in organic search, but even if a page ranks on the top page of a search engine, will consumers stay on the page long enough to finish reading it? However, while this material is crucial, you can’t expect lengthy content to be the ideal size for every customer, especially those who are connected to your company through social media channels.
Another Demand Gen survey indicated that millennials prefer videos and infographics for decision-making above other forms of material, according to the findings.
One of the most effective ways to capitalize on this trend is to incorporate more video and infographics into your social media posts and other channels that cater to the millennial generation.
Trend5: Diversified Content Brings in New Audiences
If you only post one type of content, users will become disinterested. Simply put, that is no longer the way things work. It is instead expected that your website will incorporate a variety of media elements such as infographics, galleries, videos, podcasts, and other forms of audio and video content. It is true that you will need to broaden your skill set (and possibly that of your team), but there are some benefits to doing so, as well as some disadvantages. It is possible to reduce the amount of work required to create new content if you diversify the way your content is presented.
The reason this works so well is that the majority of users have a preferred method of consuming media content.
As a result, they will naturally sort themselves into different groups, and the vast majority of them will not even be aware that they have already seen the media in question.
Trend6: UGC Continues to Rock
User-generated content (UGC) has emerged as the cornerstone of ecommerce content marketing. An illustrative statistic is as follows: 85 percent of respondents believe that content created by other users is trustworthy. That’s a lot of money, and it’s something you should take advantage of if you can. What is the best way to go about it? This is accomplished by providing your users with the option of developing their own content to be shared on your site. There are a plethora of advantages to doing so.
- When it is overwhelmingly good, it will leave a lasting impression on newcomers. It will provide your users with the impression that they are being heard and listened to
- It will foster the development of a community. It will provide you with stuff at no cost.
That is to say, it is a fantastic approach to encourage your audience to spend more time on your website by providing them with new information that they are both interested in and inclined to trust. Furthermore, if individuals begin to engage in debates and form connections on the website that you are operating, they will return to see their friends and hear what they have to say.
This is a tactic that Harley Davidson has employed to great success, and as a result, they have survived every storm that has come their way. Why not take a page out of their book and use the same method to help you with your next content marketing campaign.
Trend7: Influencer Marketing Is Evolving
Influencer marketing has proven to be a successful strategy for many businesses. The importance of social evidence for purchasers cannot be overstated. They rely on it far more than they rely on any other influencing elements combined. In fact, according to Nielsen, 92 percent of purchasers place more faith in an individual recommendation than they do in a brand. Influencer marketing will continue to be based on the same principles. The distinction will be in the way that different brands employ it.
In the past, it may have been the popular consensus to garner as many endorsements as possible, but this is no longer the case.
In order to shake up your influencer marketing strategy, you’ll need to figure out what kind of influencers you want to work with and what criteria they must meet.
Continue to do so, and the relationship with people who react will expand as a result.
Trend8: Embracing Live Video
It is undeniable that businesses are utilizing video in their content marketing efforts. Every day, millions of videos are created on virtually every topic conceivable. It is impossible to keep up with all of them. Videos are nothing new, but live video is a sub-category that is proving to be successful for some businesses. When watching live video, there is always the possibility that what happens next will be unexpected. When your company is traveling around the world, live video is a great way to engage with your audience.
Alternatively, demonstrate something from the field if it is relevant to your brand.
These are just a few of the content marketing trends that will continue to develop throughout the remainder of the year and into next year.
These patterns do not indicate significant shifts.
Trend9: Interactive Content
It is getting increasingly difficult to reach and engage today’s consumers, given the abundance of material and limited time available, along with a shorter attention span and shorter attention span. In order to generate a long-lasting impact on their target audience and to increase engagement, several firms are relying on interactive content. At its foundation, interactive content encourages two-way discussions and allows the audience to actively participate in the information rather than simply receiving it as is the case with static content.
For example, Tourism Australia’s official website makes use of a range of appealing interactive material to better engage potential visitors and convert them into customers.
Trend10: The Written Word Speaks Louder
Although social media platforms like as Snapchat and Instagram are fun and engaging, the majority of content marketing still relies on the written word. The problem, which has become painfully clear to everyone who cares to look, is that the writing is frequently subpar, to put it mildly. The majority of marketers were never taught how to write effectively, which is both an art and a science. Expecting them to be able to produce great writing is the same as expecting them to be able to create beautiful graphics or compose a theme song.
Trend11: Automated Content Creation
Many marketers are seeking for new and more effective ways to develop content that are not dependent on freelancers or other third-party vendors. As these technologies continue to grow and get more sophisticated, we may soon see marketers creating content using robotic algorithms to generate leads. The use of automated algorithms to create simple material for a variety of businesses, including journalism and banking, is becoming more commonplace these days. The availability of new technologies to assist marketers in compiling and creating fresh content from all of the information provided by social media users across the world is expected to be imminent.
Trend12: AI-Powered Content Marketing Strategy
AI-driven content marketing may well be the most significant and game-changing development to emerge in recent years. Long-form content and semantic search are becoming increasingly important as a result of improvements to the search algorithm. Google’s Knowledge Graph, for example, is assisting search users in retrieving more relevant results for their long-term search searches and other inquiries. In addition, Google is taking this to the next level by utilizing artificial intelligence to allow better matches to search queries through the use of its RankBrain algorithm.
It’s possible that the future is closer than you believe!
Content Marketing Trends You’ll Want to Watch in 2022
Every year, content marketing trends shift and shift again to keep up with the reality of the times. Many of these changes are modest, while others may represent whole new approaches to generating good outcomes and reaching a larger portion of the intended audience. While businesses have faced new challenges over the past year and a half, they have also had to adapt or face failure when it comes to their marketing strategies. The need for profound digital transformation became apparent almost immediately, and innovative solutions made their way into the corporate world to meet the challenge.
However, while your content marketing approach will undoubtedly be determined by a variety of elements, such as your sector, company objectives, product type, and service, take a look at the following 12 content marketing trends to watch for in 2022.
1: Focus on a Better Content Experience
It’s no secret that today’s effective digital marketing tactics rely heavily on the quality of the consumer experience. It’s also no secret that customers’ tastes shift over time, from the sort of material they consume to the manner in which that content is presented. Keeping up to date on what your targeted audience wants and requires in terms of content, on the other hand, is a good method to improve the overall customer experience. Similarly, developing your own distinctive story and applying it across the board to give consistent, interesting information wherever you go is important.
In order to do this, marketing teams will need to devote more resources to studying, developing, and executing this new holistic content experience for their audiences, which will most likely incorporate other trends on this list as well as others.
This, in turn, will increase customer loyalty and the overall image of your company.
2: Increase in the Use of Interactive Content
The usage of interactive content improves the consumer content experience, and there is no better method to accomplish this goal than via the use of engaging material. The results of several studies and surveys conducted in recent years clearly demonstrate that using interactive content rather than static information maximizes the audience experience, attracting their attention and keeping them on the homepage for a longer period of time. The adoption of varied interactive material will continue to grow in the year 2022.
- Polls and interactive quizzes are already popular on social media platforms such as Facebook and Twitter.
- While this form of interactive content will continue to be popular, expect to see new methods to include engaging content into your marketing approach in the future as well.
- Make use of it in interactive eBooks, reports, or guides as animations or expandable parts to enhance the user experience.
- Many companies may be cautious to enhance their use of interactive content because they are ignorant of the numerous tools that are now available to assist them in doing so quickly and easily.
The great potential of interactive content for engaging clients, attracting their attention, keeping them on your website for longer periods of time, establishing preference for your brand, and finally enhancing your conversion rate in 2022 has been recognized.
3: A Move Toward More Empathetic Content Marketing
Recent international events have compelled marketers to adopt a new strategy, putting their consumers at the core of their content marketing plans and working their way outward from there. Empathetic marketing is the term used to describe this technique, and you will see more of it in 2022. While empathy on a human level is defined as “placing oneself in another’s shoes and viewing life from their point of view,” empathetic marketing goes a step further by empathizing with customers. Empathetic marketing is the process of first conceiving the world through the eyes of your consumers and then utilizing what you learn to develop a content strategy that is tailored to their needs and desires.
Start by asking themselves the following questions about their target audience and responding to them:
- Who are our clients
- Who are our consumers What are the pain points and problems that they are experiencing
- What drives them to take action
- What inspires them
The answers to these questions will allow you to create valuable content that will appeal to your clients’ emotions on an emotional level. As a result, trust can be built, better client experiences can be provided, and more real connections may be developed.
4: Ongoing Video Marketing
Over the past two years, video has emerged as the most popular and effective sort of internet content when it comes to popularity and effectiveness. The situation will remain unchanged in 2022. Instead, video will become even more significant, and finding methods to differentiate yourself in this lucrative marketing medium may prove to be one of the most difficult tasks. A recent analysis by HubSpot found that 59 percent of those who took part in the poll currently utilize video in their content marketing strategy, and up to 76 percent of marketers consider video to be “their most successful content medium.” Furthermore, one in every four marketers that currently use video confirms that it is the content category that generates the highest return on investment for them.
What is it about video that resonates so strongly with consumers?
Video creation is getting less frightening as the technologies required become more widely available, and it is becoming easier to include into a content marketing plan.
There will be a lot of emphasis on certain video marketing tactics in 2022, including the ones listed below.
Video Short-Form Content
The utilization of short-form video material is likely to be the most prominent video trend in 2022. Viewers’ attention spans and time constraints are growing increasingly limited, and getting to the point in less time is becoming increasingly crucial.
Not only will you demonstrate respect for your viewers’ time, but you will also assist them in making a more informed decision in less time by keeping video material brief yet useful.
Brands are increasingly relying on video content as the initial stage in their content strategies, with the videos subsequently being repurposed into text and audio (podcast) forms as needed.
A Rise in Interactive Videos
In addition to being entertaining on their own, films that include an element of interactivity enhance in both value and utility to clients. Because interactive videos allow for the placement of a call to action (CTA) on the screen, they have the potential to increase lead generation. Consumers may answer in a simple and timely manner, and in many cases without having to open extra tabs.
5: A Hybrid of Virtual and Live Events
The majority of the experiences offered over the last year have been online, with some involving real-time involvement and others providing recordings. In the aftermath of the epidemic, people are searching for a better mix of online and offline interactions to make their lives more fulfilling. Companies are aware of this and are exploring for methods to combine virtual and real events to better satisfy the demands of their consumers. The reintroduction of certain live events, such as workshops and conferences, in 2022 will be a welcome development after businesses demonstrated remarkable adaptability to the virtual environment in 2018.
Each company will need to evaluate its use of both of these and develop a hybrid marketing strategy that meets the demands of its customers while remaining competitive.
This is because it would be unwise and impractical.
6: Personalization and Hyper-Personalization Approaches
In email marketing initiatives, in particular, the personalization of messages and content boosts total client engagement by increasing their relevance. As customers become accustomed to this regular personalisation, they begin to appreciate it and actively seek out businesses who customise their specific buyer’s journey for them. Therefore, in 2022, firms will increase the amount of effort they put into customization initiatives in their marketing plan. While such efforts will continue to be beneficial, a recent trend that will emerge more and more in 2022 is hyper-personalization, which will become increasingly popular.
It caters to the interests, wants, and requirements of each individual.
As a result, marketers are taking into account each of their buyer personas and tailoring content to specific goods, marketing channels, languages, and other factors for each one of them.
A few examples of businesses that are already successfully implementing hyper-personalization content strategies include Amazon.com, Netflix, Stitch Fix, Naked Wines & Spirits, WES, and VI Trainer.
7: Continuing to Optimize Visual Content with Infographics
Content marketing that incorporates a range of content kinds across several platforms is a winning strategy. However, while blog articles continue to be the most effective method of acquiring customers, content alone is no longer sufficient. The trend toward integrating more visual material, which began in 2021, will continue far into 2022, further enhancing the user experience. Because the human brain analyzes pictures rapidly, well-designed visual content may improve interaction and help buyers travel further along the buyer’s journey in a shorter amount of time than otherwise possible.
These visual representations of useful facts, information, or expertise are typically the preferred method of conveying information in a shorter amount of time than other methods.
A customer may connect with, receive knowledge from, and comprehend what you are providing in a matter of seconds by simply looking at an infographic.
Create visually appealing and useful material to strengthen your message and communication while also providing a more engaging customer experience for your customers.
8: Providing More Audio Content
However, while text and video have long predominated in the marketing industry, audio has risen in popularity in recent years, mainly to the introduction of creative podcasts that can be accessed both live and on demand. While podcasts are not new, their popularity is expected to continue to grow until 2022 and beyond. Podcasts are gaining in popularity at a constant rate, and they are a convenient method to deliver information to listeners while they are engaged in other activities such as commuting or working out.
This occurred in the summer of 2021, and it was the first of a series of events.
The return on investment (ROI) for podcasts and other banded audio content is still questionable, according to the most recent HubSpot survey, but 80 percent of marketers polled plan to invest the same or more of their budget into podcasts and audio content in 2022, betting on the medium’s growing popularity.
9: Optimizing Content for Voice Search
Users of voice-activated gadgets such as Siri, Alexa, and Google Assistant, particularly those from younger generations, are embracing the capabilities offered by these technologies. Because of this, voice search is becoming increasingly popular. Consumers will find it more convenient to ask questions rather than type in their inquiries, since this will allow them to locate what they need more quickly. The use of voice search is predicted to increase by 2022. What impact will this have on your content strategy?
It necessitates a concentration on the inquiry approach and the aim of the consumer.
In other words, rather than writing for phrases such as “Finest content distribution channels,” it is now necessary to write for queries such as “Hey Google, what are the best content distribution channels?” Marketing teams will now have to find out how to include this sort of question into their content.
Those businesses who fail to tailor their content for the increased usage of casual voice search in 2022 will miss out on a significant chance to direct more visitors their way.
10: Utilizing AI-Technology
Artificial intelligence (AI) continues to make its way into the content marketing sector, bringing advantages but neither overwhelming or scaring organizations in a way that discourages them from participating. Integrating artificial intelligence (AI) with human efforts can result in better marketing tactics, as well as time and resource savings and improved consumer results. While artificial intelligence has both advantages and disadvantages, it is not going away and is instead being used in more ways to assist marketing efforts, including content creation.
- Data analysis for the purpose of pattern recognition and other purposes
- Creation of blog entries that are optimized
- Including comprehensive plagiarism and grammatical checks in the software
- Integration of chatbots driven by artificial intelligence technologies
Additionally, as previously noted on this list, you will see it being utilized more frequently in hyper-personalization tactics. More experimenting with artificial intelligence capabilities will take place in 2022, with companies dipping their toes into the realm of artificial intelligence and what it can do for content marketing. Companies are already experimenting with pilot projects for artificial intelligence (AI) applications in a variety of areas, including advertisement copywriting, digital ad purchasing, buyer persona composite construction, and more.
11: Image/Visual Search
In 2021, visual search capabilities began to appear on a variety of platforms and applications, allowing customers to do searches based only on images. Consider the companies such as Pinterest, Amazon, and Google, who are already providing image recognition technology to their customers. In particular, Millennials and Generation X are already adopting this technology, allowing brands to go even farther into these younger generations and to use their purchasing power. As a result, visual search has evolved into a tactic that focuses a portion of a marketing content strategy on leveraging pictures as a way to further encourage product searches by customers on the internet.
Consumers may not be aware of the actual name of an object, but they are interested in learning more about it, or they may be seeking for information on where to purchase the subject of a photograph.
By adding Pinterest adverts and embedding picture search functionality into your website content and product pages, you can include visual search into your own search engine optimization and content marketing plan.
12: Augmented Reality (AR)
Fortunately, future technologies are no longer so far away, and augmented reality is becoming increasingly visible on the radars of content marketers in 2022. This trend, which is already on the rise in brand and product promotion, is still being adopted more slowly by marketers, mostly due to the high expenses associated with it, particularly in terms of the equipment necessary. Firms will experiment and develop new methods to assist their consumers as more companies join the arena of providing the tools required and making them more accessible, such as Augmented Reality applications, as more companies enter the world of providing the tools needed and making them more accessible.
Currently, videos on Facebook and other platforms are enabling viewers the opportunity to immerse themselves in simulated 360-degree worlds, providing a fresh method of previewing works prior to purchasing the final product.
To attract customers to use a brand’s augmented reality capabilities, content writers will need to have excellent written and visual storytelling skills.
In 2022, surprising and delighting your audience with new content experiences, such as those presented by augmented reality, may create a relationship unlike any other and put you one step ahead of your competition.
Wrap Up: Is Your Content Marketing Strategy Ready for 2022?
Keep an eye on the latest content marketing trends in 2022, as they evolve and become increasingly distinctive. Staying abreast of these changes may make a significant impact in how you reach your present and prospective consumers. Download our 2022 marketing package for more assistance in developing your overall marketing strategy and getting started on executing your own effective campaign.