Check These 8 SEO Boxes Before Launching A New Site
- Speed is paramount to success.
- Mobile comes first.
- Create content before launch (and post regularly after launching)
- Set up Google Analytics and Search Console.
- Master on-page SEO.
- Perform long-tail keyword research.
- SEO optimize your landing pages.
- Generate an XML Sitemap.
What should I check before launching a website?
Website Launch Checklist
- Make sure your SSL certificate works.
- Update your CMS to the latest version.
- Set up a backup solution.
- Integrate an analytics solution.
- Make sure all pages you need are in place.
- Prepare for 404s.
- Test your site’s navigation and internal links.
- Proofread your content and copy.
How do I create a SEO checklist?
SEO Basics Checklist
- Set Up Google Search Console and Bing Webmaster Tools.
- Set Up Google Analytics.
- Install and Configure An SEO Plugin (If You Are Using WordPress)
- Generate and Submit A Sitemap.
- Create a Robots.
- Check Search Console For Manual Actions.
- Make Sure That Google Can Actually Index Your Website.
What are the steps involved for doing SEO for new website?
Here are the vital SEO steps you need to follow to make sure your site has what search engines are looking for.
- Step 1: Choose a great domain name.
- Step 2: Research the right keywords.
- Step 3: Craft your content.
- Step 4: Optimise your code.
- Step 5: Technical setup.
- Step 6: Earn links.
- Step 7: Things to check post-launch.
How do I know if my website is good for SEO?
Six tools to quickly check website SEO
- Check the site load time.
- Track keyword rankings for certain keyword phrases.
- Check the mobile-friendliness.
- Check the technical structure.
- Check content relevance.
- Audit internal links.
- Bottom Line.
How do I promote my launch on a new website?
5 Marketing Ideas to Promote a New Website Launch
- Send out an email blast. If you have an existing email subscriber list, send out a special newsletter to announce the launch.
- Share the site (a few times) on social media.
- Write a press release.
- Run a special marketing campaign.
- Write guest blogs and new content.
How do I prepare to start a website?
First 10 Things You Should Do When Launching a Website
- Set up a pre-launch page.
- Create at least 3-5 pieces of high-quality content.
- Give your visitors a way to sign up for your email list.
- Start networking with influencers in your field.
- Set up online alerts for your blog name.
What is the most advanced SEO checklist?
On-Page SEO Checklist
- Front-Load Your Keyword In Your Title Tag.
- Embed Title Tag Modifiers.
- Use Your Keyword Once In The First 150 Words.
- Use Your Keyword in H1, H2 or H3 Tags.
- Optimize Images.
- Use Synonyms and LSI Keywords.
- Use External Links.
- Use Internal Links. This is super simple:
What are the basic SEO tasks?
One-Time SEO Tasks
- Conduct Keyword Research.
- Define Achievable Keyword Targets.
- Create a Topic Strategy.
- Document Your Organic Traffic Goals.
- Install Google Analytics and Search Console on Your Website.
- Track Your Keywords.
- Submit an XML Sitemap.
- Ensure Your Website Is Indexable.
What are SEO parameters?
- Page. Page parameters related to particular URL.
- Domain. Domain parameters are determined for domain of current URL.
- Backlinks. Metrics providing information about amount of links leading to current page/domain. Google Links – how many backlinks Google has found providing a link to the queried page.
What is SEO implementation?
An SEO strategy (also referred to as “SEO approach”) is the process of planning and implementing steps designed to improve organic search engine rankings. In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
What is the first step for SEO?
Keyword research is the first step for optimizing your website. Any search optimisation begins with the hunt for keywords. You have to understand the current environment of the search and your keywords. This is not only important at the start of any marketing strategy, but also sometimes appropriate to re-evaluate.
How do I check my SEO ranking?
How to Determine Your True Organic Google Ranking
- Log into your webmaster tools account.
- You will then see a list of your top keywords.
- Click on a particular keyword you want to view the ranking data for.
- You can modify the results by changing the date range and country to your desired choices.
How do you measure SEO results?
How To Measure SEO Performance and Results
- Organic Traffic.
- Keyword Ranking.
- SERP Visibility.
- Click-Through Rate.
- Bounce Rate.
- Website Authority Over Time.
- Page Speed.
How do I check my SEO ranking on Google?
If you want to check your SEO rankings on Google and don’t want to count the results individually, only a live rank checker can help. Simply enter your keyword (this can also be a group of words or a phrase) and add your domain. By clicking on “Check ranking”, your ranking is retrieved within seconds.
Launching a New Website: Your SEO Checklist
The author’s opinions are solely his or her own (with the exception of the extremely uncommon occurrence of hypnosis), and they may or may not represent the opinions of Moz. Also see: On-Page SEO in 2019 for more information. Prior to the design and development of a website, strategic SEO decisions must be made. The SEO Checklist Explains How to Rank When did you last see yourself hovering your finger over the huge red “launch” button for your brand new website? Just a second, please don’t do it (or 660 of them, rather).
In today’s Whiteboard Friday, Rand discusses the five major boxes that need to be checked off before you can ultimately launch your website.
Dear Moz lovers, and welcome to another edition of Whiteboard Friday. I hope you enjoy it. The topic of creating a new website, as well as the SEO procedure that you’ll have to go through, will be covered in this week’s podcast episode. Now, it isn’t exactly that time-consuming and difficult. Nonetheless, there are a few things that I’ve grouped together into broad categories that, if implemented as part of the launch of a new site or prior to the launch of a new site, will significantly increase your chances of long-term success with SEO, and particularly in the first few months after launch.
1. Keyword to URL map for your content
So let’s get started with the first item on the list. In order to achieve this, I’d recommend that you read over the site you’ve created and conduct some keyword research while you’re there. In the past, we’ve published a number of Whiteboard Fridays and blog pieces at Moz regarding effective keyword research techniques. Nonetheless, conduct keyword research and develop a keyword list that essentially maps all of the phrases you are originally targeting to all of the URLs, or web page addresses, that you have on your new website.
This page has the following elements: the URL, which is RandsAnimals.com, a page title, and a meta description.
To accomplish this, you should go through your keywords and ensure that if you have an important term that you have not yet targeted, you do so, and that similarly, if you have a URL, a page on your website that you have not yet consciously targeted a keyword with, you ensure that you do so as well.
This will also be useful when you are performing your rank tracking and on-page optimization later on in the process.
2. Accessibility, crawl, and UX
So here’s what I want you to do: ask yourself the following question:
I. “Are the pages and the content on my website accessible to search engines?”
There are various excellent methods for determining this. You may use a tool such as Screaming Frog or Google Search Console to help you. Moz Pro or OnPage.org are two tools you could use to basically run a scan of your site and ensure that crawlers can get to all of the pages, that you don’t have duplicate content, that you don’t have thin content or pages that are perceived to have no content at all, that you don’t have broken links, that you don’t have broken pages, and all of that other good stuff.
II. “Is the content accessible to all audiences, devices, and browsers?”
We will next inquire not about search engines and their crawlers, but rather about the audience, human people, and if your material is accessible to all of the audiences, devices, and browsers that it may be available to. Screen readers for visually impaired people, mobile devices, desktop devices, laptops, and many types of browsers are all examples of what this may imply. You’ll want to use a program such as a browser checker to ensure that Chrome, Firefox, and Internet Explorer are all functioning properly.
- Oh, my God.
- Microsoft Edge is a web browser developed by Microsoft.
- I like the fact that I believe there’s a peanut gallery watching and waiting to call it out.
- I’m aware of the situation.
III. “Do those pages load fast from everywhere?”
As a result, I could make use of a program such as Google Speed Test. I can also use proxy checking to ensure that my pages load quickly from all regions, especially if I’m targeting people from other countries or know that I’ll be targeting people in rural areas. This is especially important if I’m targeting people from other countries or know that I’ll be targeting people in rural areas.
IV. “Is the design, UI, visuals, and experience enjoyable and easy for all users?”
You can accomplish this with some internal usability testing. Informally with friends and family, as well as with existing clients, if you already have them, would be ideal. Alternatively, you may utilize a service such asFive Second TestorUsabilityHub to do more formal web testing tests. Sometimes this might show issues with your navigation or content that are just preventing people from having the experience that you want them to have — and these are quite simple to address.
3. Setup of important services and tracking
So there’s a slew of things that merely need to be put up in order for a website to function properly. These are some examples:
- Web analytics—Google Analytics is a free service that is quite popular. However, you could also use something like Piwik, or if you’re a larger company, something like Omniture. In order to get forward, you’ll need to crawl. Checking that your analytics are loaded on all of your pages is something that OnPage or Moz Pro, or any of these other tools will do. Uptime tracking- If you haven’t already, Pingdom offers several extremely affordable solutions for sites that are still in the development stage. Then, as your company grows, they might get more expensive and complicated. In order to make those audiences available to you in the future, even if you don’t want to pay for them now and don’t intend to use any of the services, you should still embed retargeting pixels from at least Facebook and Google into your website, on all of your pages, so that they can be accessed by you in the future. Set up some brand alerts- The cheapest and most basic option is Google Alerts, which is also free, although it is not particularly effective. Fresh Web Explorer notifications are available if you’re using Moz Pro, which is a fantastic feature. Mention.net, Talkwalker, and Trackur are other viable options. You can choose from a variety of paid solutions that are marginally more superior
- If you haven’t previously, you’ll want to set up Google Search Console, as well as Bing Webmaster Tools, if you haven’t before. Both of these methods have the potential to disclose certain faults to you. That is an excellent free option if you have accessibility difficulties
- Otherwise Moz/Ahrefs/SEMRush/Searchmetrics/Raven/etc. – The likelihood is that if you are involved in SEO, it is likely that you will want to set up some type of SEO tool to track your rankings and perform a regular crawl, which will reveal to you any competitive opportunities or missteps, as well as potentially show you link-building opportunities, and all of that sort of stuff. I strongly advise you to have a look at at least one of these five. There are a couple of others as well. However, Moz, Ahrefs, SEMRush, Searchmetrics, and Raven are five of the most well-known SEO tools available. Those are, without a doubt, some of the most well-known ones out there
- Profiles on social media and the internet- Having those in place before launching your new site is critical to ensuring that no one accidentally stumbles into the name of your Facebook page, Pinterest page, Instagram profile page, YouTube page, or SlideShare page when searching for you. However, I understand that you may be thinking, “But Rand, I don’t use SlideShare.” No, not today, not at all. But you might in the future, and believe me when I say that you’re going to want to claim Rand’s Animals on YouTube and SlideShare as your own property. You’re going to want to claim the domain name that you’ve chosen for your website. I’ll go ahead and grab this one later on. But you have to set up all of those appointments because you don’t want someone else to take them away from you later. I would encourage you to look over the entire list of all of the social media sites and web accounts that are available, simply to make sure that your brand is protected
4. Schema, rich snippets, OpenGraph, etc
Optimization in general, and in a broader sense. So this is where I’m essentially looking through all of these URLs and making certain that they’re valid “Okay, that’s fine. Obviously, I’ve focused on these keywords, and I’ve already created a rough draft of my page title meta description. But please allow me to investigate whether there are any other options.” Specifically, are there prospects for content creation or image search? Do I have any chances for rich snippets? Like, maybe, and this is most likely not the case, but my Rand’s Animals website may include user review stars for its products.
However, they may be set up on your website, and you can find detailed instructions on how to do so on Google and Bing’s websites.
On the same way, both Twitter and Facebook provide cards to ensure that you appear appropriately in their respective networks.
For those of you who are using OpenGraph, I believe that it will also appropriately function on LinkedIn and other services of the same nature. As a result, those are excellent alternatives.
5. Launch amplificationlink outreach plan
A broader definition would be “optimization.” I’m just going over these URLs and checking to see if they’re valid or not “All right, that’s OK with me. The keywords have been identified, and I’ve already written a rough draft of my page title and meta description for this page. However, please allow me to investigate whether there are any other possibilities to consider.” Specifically, are there prospects for content or for image search? ‘Do I have any chances to get rich snippets’ It’s possible that I’ll get user review stars for my Rand’s Animals website, albeit that is unlikely to happen.
However, you may set up those on your website, and you can find detailed instructions on how to do so on Google and Bing’s respective websites.
For social media sites such as Facebook and Twitter, you may use cards to ensure that your profile is shown appropriately.
That is a fantastic set of alternatives.
I. “Who will help amplify your launch and why? Why are they going to do this?”
If you are able to determine, “This group of individuals, I know they are personally interested in assisting,” or “They are friends and relatives.” They are people with whom I have business contacts. They’re one of my regular customers. They’re journalists who have pledged to cover this story in detail. They are bloggers that are really passionate about this issue and are in desperate need of material to write about.” Whatever it is, if you can identify those individuals, compile a list of them, and begin making direct contact with them, that is definitely something you should consider.
So that when launch day arrives, you’ll be able to share some major, exciting news with your audience.
After the first few days, you’re no longer considered to be very noteworthy, and your chances of receiving attention plummet dramatically as a result.
II. “What existing relationships, profiles, and sites should I update to create buzz (and accuracy)?”
I’d also like to know whether you have any current relationships, websites, or profiles that you can and should update in order to generate interest and, more importantly, accuracy. That is, everything from your email signature to all of your social accounts that we have discussed, both the ones that you have claimed and the ones that you personally have, would be included. You should edit your LinkedIn profile right away. You should go and make some changes to your Twitter profile. You should go ahead and change your Facebook status.
If you have an About.me profile, or if you’re a designer, your Dribbble profile, or anything else you have available.
Please point to that new site instead of my old one, or to my new site that I’ve just started instead of my previous employer, who I’ve recently left.’ Thank you.” You have the option of doing so as well, and it is absolutely a good idea.
III. “What press coverage, social coverage, or influencer outreach can I do?”
The final question I would ask is about people who are perhaps more distant from you, but who will help you amplify your message through press coverage, social media coverage, or influencer outreach, similar to the question, “Who will help you amplify your message and why?” You should be able to compile a list of those individuals and media outlets, locate some email addresses, send a pitch if you have one, and begin to cultivate those connections as soon as possible.
- The day of the launch is an excellent opportunity to engage in outreach.
- That’s all fine.
- If you’ve launched a website and see anything that are missing from this list, or if you have any additional ideas, please feel free to share them in the comments section below.
- See you next week for another episode of Whiteboard Friday.
- Take precautions.
- Another key factor to consider before launching your website is your SEO strategy.
- Take a look at it here: Take a look at the video
SEO Checklist When Creating a New Website
Written by Patrick Coyne 8.30.19 a.m. Image courtesy of Pixabay. Obviously, when it comes to the introduction of a new website, the one thing that gets clients thrilled is the design of the site. You know what a client doesn’t find really exciting? It is important to optimize your website for search engines. At least not in the beginning. We understand what you’re saying. When it comes to your website, the design is the most important aspect to consider. It is wonderful to study mock-ups and watch your brand come to life.
Without a doubt, once you start seeing all of the SEO-driven traffic pouring in and seeing Conversions turn into actual revenue, you’ll fall in love with search engine optimization.
On the other hand, we constantly stress that when it comes to a new website, SEO should be given the same importance as design and user experience.
Nevertheless, what precisely is the format of a new website SEO checklist?
Site Outline, Keyword Research,Content Plan
Patrick Coyne contributed to this article. the thirty-first of August, 19 Pixabay is the source of this photo. Obviously, when it comes to the introduction of a new website, the one thing that gets clients thrilled is the design of the website itself. A client’s least favorite thing is to be told what to do. Optimisation for search engines At least, not at first. “Not initially.” We understand what you’re talking about! When it comes to your website, the design is the most important aspect to consider.
Keyword research and Robots.txt files, on the other hand, aren’t exactly glamorous.
It is, however, all about the design in the earliest stages.
When building a website, it is usually preferable to start with SEO in mind from the beginning rather than later add SEO features. How does a fresh website SEO checklist look in practice, however?
Technical SEO Setup, Tracking,Conversion Goal Creation
Technical SEO refers to the process of improving your website so that search engines can crawl and index it. Essentially, we’re ensuring that search engines can simply crawl and index (and, consequently, rank) your webpages without encountering any difficulties. With a fresh new website, there are a few of various approaches you may use to do this. To begin, you’ll want to generate an XMLsitemap based on the information in the preceding outline. An XMLsitemap is exactly what it sounds like – a map of your website that allows search engines to discover all of the pages on your site more simply.
- It is possible to generate an XMLsitemap in a variety of methods, including by utilizing free web resources.
- It’s time to build your Robots.txt file when you’ve finished creating your XMLSitemap.
- Search engines will not index pages such as your conversiongoalsuccess pages or login pages if you use this file to prevent them from doing so.
- After both of these files have been made available, it is time to move on to tracking.
- Search engine optimization tools such as Google Search Console and Bing Webmaster Tools are used to monitor the indexation and visibility of your website.
- It is critical that all new websites have these (free!) tools in place before they go live on the internet.
- When it comes to the actual configuration of these tools, there are a variety of options available.
For a number of reasons, we favor Google Tag Manager over other options.
You may find out more about ithere by visiting their website.
Once you’ve set up your basic tracking using an analytics solution, you’ll want to make sure that you’ve also set up your EventTracking and ConversionTracking procedures.
Your objectives should already be clear to you; all that remains is for you to keep track of your progress toward achieving those objectives.
The same may be said about your phone number (again, assuming users callingis important to you).
To be sure, every website is unique, and you may have some compelling reasons for creating your own website in the first place. Regardless of how you finally define conversions, we recommend that tracking be implemented at the outset.
Establish Your Off-Site Presence
Optimising your website for crawling and indexation by search engines is referred to as technical search engine optimization (SEO). Primarily, we’re ensuring that search engines can simply crawl and index (and, consequently, rank) your webpages without encountering any difficulties. With a brand new website, there are a few distinct approaches that you should use. To begin, you’ll want to generate an XMLsitemap based on the information in the preceding paragraph. This is exactly what it sounds like: a map of your website that search engines can use to quickly discover all of the pages on your website.
- In addition to using free web tools, you can also generate an XMLsitemap in a variety of methods.
- It’s time to build your Robots.txt file when the XMLSitemap has been established.
- Search engines will not index pages such as your conversiongoalsuccess pages or login pages if you use this file to prevent them from indexing.
- As soon as both of these files are up and running, it is time to move on to the tracking phase.
- It is necessary to verify your website’s indexation and visibility with Google Search Console and Bing Webmaster Tools.
- The inclusion of these (free!) tools on all new websites at the time of launch is a must!
- There are several approaches that may be used to configure these tools in their final configuration.
There are a number of reasons why we personally favor Google Tag Manager.
The topic of ither can be explored further on this website.
As soon as you’ve set up your basic tracking with an analytics platform, you’ll want to make certain that you’ve set up your EventTracking and ConversionTracking as well.
What those objectives are should already be crystal clear to you; the only thing left is to keep track of them.
Your phone number is no exception (again, assuming users callingis important to you).
Having said that, each and every website is unique, and you may have some specific motives for creating a site in the first place. Our recommendation is to include conversion monitoring as soon as possible after launch, regardless of how you finally define conversions.
While this is only a basic SEO checklist for a new website, and there is much more to be done than what is stated here, it is crucial to realize that SEO should be a part of the website dialogue from the very beginning of the development process. Involving Search Engine Optimization in the design of your website may help you position yourself better for future marketing success and the achievement of the objectives that drove your website’s creation, in the first place.
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Technical SEO is a critical component of ranking your website in Google’s search engine results pages (SERPs), but it is also one of the most difficult areas of SEO to master. Here is a comprehensive list of all technical SEO aspects that you should focus in order to rank higher in search results, increase traffic, and convert more customers. To properly grasp how SEO works and why it is so crucial, you must go into the nitty-gritty details of the process. We’re not talking about keyword research or backlinks here.
This is the foundation of search engine optimization; it is the code and optimizations that allow search engines to scan and index your website more effectively.
Technology is a constantly moving chessboard that takes both talent and technique to navigate if you want to make significant progress.
As a result, successfully managing technical SEO to reflect this aim should be a high priority on every brand’s SEO checklist.
What is Technical SEOWhy is it Important?
Technical SEO refers to all of the information that is contained within your website. It includes things like sitemaps, alt text, and data markups, to mention a few examples. Technical SEO goes beyond your website’s content and examines the structure of your website to see whether or not it will easily send the appropriate information to search engine robots. While it is true that communicating with search engines is crucial, isn’t it also the reason you have content? Both yes and no. Consider the following scenario: You’re on a business trip in a foreign nation where just a few individuals can communicate in English.
This is the way in which your content interacts with search engine crawlers and spiders.
This diagram depicts how technical SEO interacts with search engine crawlers and indexers.
As a result, it is simpler for spiders to index your site, check for relevant keywords or structural elements, and position your URL at the top of search engine results pages.
However, optimizing is a challenging task, therefore we’ve decided to assist you. This technical SEO article covers some of the most important parts of technically optimizing your site so that it communicates effectively with search engines. We’ll teach you about the following topics:
- Making your website mobile-friendly
- Optimizing your website’s performance
- The proper URL format
- Securing your site
- Dealing with redirect difficulties
- Working with structured data
Improve the performance of your website by making it mobile-friendly. Using the proper URL format; Securing your website; Resolving redirect difficulties; Working with structured data.
1. Be Mobile-Friendly
What is the number of times you use your smartphone to seek for information in a day? There are probably more than you can remember off the top of your head. You’re not alone in feeling this way. In fact, more and more people are turning to their smartphones as their primary source of information these days, which means your website must adapt to meet them where they are. Google has acknowledged that it is moving toward a mobile-first indexing methodology, which implies that the algorithms are looking primarily at mobile versions of websites before scanning the desktop versions of the same websites.
In other words, if your website isn’t currently mobile-friendly, it’s time to get on board.
Design a responsive site that can easily transition from desktop to mobile.
By developing a website with responsive design components, you can optimize your site for use on both mobile and desktop devices. You will have a single URL and HTML for your website, which reduces the likelihood of missing out on SEO chances. It’s also less difficult to administer because changes are automatically reflected on both versions of the site as they occur. Additionally, the fact that this is what Google advises is a plus.
Design your mobile site separately from your desktop site.
By using this strategy, you may optimize content particularly for mobile devices without having to make any changes to your desktop site. It can assist you in more successfully targeting your mobile audience and optimizing your website to meet the needs of mobile users. The creation of a single responsive site that can transition between mobile and desktop would be recommended by our team in order to avoid the possibility of losing material on one version that may have been loaded on the other in the future.
2. Speed Up Your Site
Google stated last year that it has developed a new method of assessing the health of a website. There are measures for measuring how well your website operates in terms of the user experience, and they’re referred to as theCore Web Vitals. These vitals are based on three major areas, one of which is the speed with which material is loaded. The significance of speed in a user context is straightforward: the faster people can get into your website, the more probable it is that they will remain on your page.
Most likely, you’ll huff and groan in frustration, hit the back button, and attempt the next search result.
Don’t make it easy for customers to leave your website by including a back button. Consider the following figures from SEMRush, which will demonstrate exactly how big of a competitive advantage you may achieve by optimizing your site’s loading time:
- In terms of loading speed, a site that takes 5 seconds to load is quicker than 25% of the whole web. It takes 2.9 seconds to load a website, which is faster than 50% of the rest of the web. In terms of loading speed, a site that takes 1.7 seconds to load is quicker than 75% of the web. In terms of loading speed, one site that takes 0.8 seconds to load is quicker than 94% of the web.
At these rates, a fast website might easily outperform the vast majority of its competitors simply by increasing the speed with which it loads. Here are a few suggestions for achieving quicker speeds: 1.
- Image optimization is the process of compressing photos and movies to make them as little as feasible in terms of file size. As a result, your website will not slow when massive files are being downloaded. A single CSS stylesheet is recommended since it saves time by eliminating the need to navigate through pages of code to load your site. Make Use of Fast and Reliable Hosting: Using quick hosting services and a fast DNS provider can help you increase the response time of your servers.
Google Analytics is one place to look for insights into how your page speed is performing, but if you’re looking for more specialized data, you can also use theirPageSpeed Insightstool to get it.
3. Use the Right URL Structure
Google Analytics is one place to look for insights into how your page speed is performing, but if you’re looking for more particular data, you can also use theirPageSpeed Insightstool to find it.
- Anyone or any crawler that looks at this understands that it is going to our website, then to our blog, and finally to this precise article. This is a straightforward hierarchy.
Anyone or any crawler who looks at this knows it’s going to our website, then to our blog, and finally to this precise article. A clear hierarchy has been established here.
4. Secure Your Site
Users are on high alert when it comes to cybercrime and cyberattacks, and the last thing they want is an insecure website that may allow someone to infiltrate their machine and cause damage. In addition, you probably don’t want anyone looking through your data at any point. In the previous seven years, Google has stepped up its game to favor safe sites, and we’ve compiled a list of the finest website security best practices to get you started on the right foot.
Website Security Best Practices
Using a secure sockets layer (SSL), which encrypts the link between a browser and your server, you may improve the security of your website. Someone trying to worm their way into your backend data will have a considerably more difficult time doing so. SSL is included by default with most web hosting packages, but if you already have a website and want to secure it, you may purchase an SSL certificate and install it on your current website. Websites that utilize SSL are easy to recognize since at the beginning of their URL, you’ll notice ” rather than merely ” instead of ” That “S” signifies it the site has been secured, and that is exactly what Google is searching for when crawling a website.
Choose a website host that is fast, safe and reliable.
With website hosting, there are literally dozens of alternatives, and the prices range from inexpensive to extremely expensive. In truth, there are a plethora of free web hosting services accessible. However, use caution when selecting a free host because they are often less secure, have lower bandwidth, and have slower page load times. This can result in dissatisfied visitors, a bad influence on your company’s reputation, and, of course, poor search engine rankings. Due to the speed, security, and stability it delivers, we suggest WPEngine for WordPress website hosting if your site is currently based on the WordPress platform.
A plan that meets your needs and fits your budget is available to you, whether you’re establishing your own small business or need more capacity and site limitations to expand your adventures. To take advantage of our agency discount on WPEngine hosting, please visit this page.
Update your CMS software, themes, plugins and extensions.
The pages on your website are like living things that change and expand as time goes on, and redirects keep your pages up to date with all of the changes. An important component of technical SEO is the redirect, which serves as a notice to search engines about changes you’ve made to your website. It enables the search engine, as well as users, to attach value to your fresh information and index it in accordance with the most recent version of the information.
Identify and Fix Redirect Chains
One of the most problematic aspects of redirects is when you establish redirect chains, which are comprised of a single URL forwarding to numerous distinct sites. As you redirect pages on a regular basis, this might develop over time. Your original link has now been redirected to version 2.0, which then redirects to version 2.1, then 2.2, and so on. Because your browser will have to open and go through each page until it reaches the final destination, this might cause loading times to be much slower.
This will increase the pace of your website and make it much easier for customers to navigate around.
Use 301 and 302 Redirects Correctly
In general, there are two sorts of redirects: the 301 and the 302. The most important thing to understand about redirects is that a 301 redirect is permanent, but a 302 redirect is just temporary. Furthermore, you should use caution while implementing redirects on your website. When implemented poorly, a redirect might result in a significant decrease in visitors to your website. For example, when a 302 redirect is used, Google will continue to index the old page and no value will be given to the new URL, resulting in the original page remaining unindexed.
It is advisable to use a 301 redirect rather than a 302 redirect unless you intend to redirect your page to another URL for a limited period of time.
It is recommended that the redirects be deleted or converted to 301 redirects that link visitors to the new, appropriate material.
Add Structured Data
Structured data assists search engines in better understanding the content of your website. It’s analogous to a teacher explaining the notes on the board rather than relying on pupils to read and comprehend for themselves once they’ve finished reading. The term metadata is typically associated with instances of meta descriptions and alternative text, both of which are critical. However, there is another sort of structured data that may be very useful if you are attempting to enhance your website’s position in the search engine results pages (SERPS).
In order to encourage Google to display relevant information in the form of rich snippets on your website, you may includeSchema markupcode on your page.
Furthermore, these SERP elements stimulate interaction with your link, which increases your click-through rates as a result of higher engagement (CTR). One thing we do know about SEO is that websites with greater click-through rates (CTRs) are favored in the search engine results pages (SERPs).
Learn MoreGet a Technical SEO Audit
Although technical SEO might be frightening, we hope that this article will remove some of the mystique around website optimization for you. In the event that you are interested in knowing more, we would be delighted to assist you! Our staff has extensive experience in technical SEO, which distinguishes us from other organizations that do not have a solid background in areas such as web development and computer science. LEARN MORE ABOUT TECHNICAL SEARCH ENGINE OPTIMIZATION. Allow one of our SEO consultants to do a free SEO evaluation on your website to discover whether technical SEO can help you rank better in the search engine results pages (SERPs).
Website Launch Checklist
Launching a website is an exciting and momentous occasion. You’ve put in the time and effort, and now you’re ready to share your discoveries with the rest of the world! Create a stunning consumer- or client-facing foundation for your company using drag-and-drop website builders, which make it easier than ever to get things done. While a website launch checklist isn’t required, it is recommended to utilize one to guarantee that you have taken into account performance and user experience (UX), as well as design aesthetics.
Because the average computer user has an attention span of only 8 seconds, you don’t have much wiggle room for error—that is, assuming people can even discover your website in the sea of digital junk in which they are drowning.
As a rule of thumb, you should give yourself at least 60 days to complete the items on this pre-website launch checklist at your leisure. With the use of digital technologies to speed this procedure, you will be all the wiser for your experience. This time period is critical for being proactive, preventing catastrophes, and building momentum with your team in order to get off to the greatest possible start.
1. Implement SEO
It is necessary to do research and incorporate keywords and keyword phrases that will direct search engine visitors to your pages prior to creating your website. However, these traffic signs might be industry-specific or written in simple English, but they should speak directly to the requirements of your intended audience. There are a plethora of tools available to assist with keyword research, but Google’s free Keyword Planner is an excellent place to start. Ideal places to put keywords into the site’s design include SEO title tags, meta descriptions, internal links, blog headers and subheaders, landing page content, navigation breadcrumbs, and embedded file names, among other things.
You are not attempting to manipulate the system; rather, you are attempting to gently and usefully guide individuals who can benefit from your products and services in the appropriate path.
2. Integrate analytics
Website analytics can provide you with information about how well your site is working. Google Analytics is the huge elephant in the room, and it’s completely free to use. Get on board and discover who’s visiting your site, where they’re spending their time, and what causes some to leave and others to make a purchase by using Google Analytics. Incorporating Google’s analytics code into your content management system will provide you with the opportunity to track and analyze the activity on your website without having to make any changes to your valuable code.
Beyond Google, you may experiment with technologies from companies such as SEMrush, Matomo, Heap, Simple Analytics, Mixpanel, and others.
3. Prepare for 404s
A 404 error notice is going to appear from time to time, and it is often generated when files, photos, landing pages, or blog material are removed or transferred to a new URL without the internal links being updated to reflect the new location. Normally, a basic, unattractive “404: Content cannot be found” message greets the user, who will likely scowl in displeasure and never return to your website. Instead, you may provide consumers who find themselves in this situation with a funny, branded 404 redirect page that really improves the user experience and SEO.
4. Proofread copy and content
Your website visitors expect to see clean material that is devoid of spelling, punctuation, and grammatical problems. If you don’t satisfy the very minimum of expectations, your new buddies will jump about like a pogo stick as soon as they see you. According to a research conducted by Website Planet, landing pages with punctuation and language errors had a bounce rate that was 85 percent greater than sites that were free of errors. As more and more people abandon your site, Google receives the message that something is really wrong, resulting in the loss of confidence and the subsequent reduction in ranking.
Grammar and spelling checkers such as PerfectIt and Slick Write may also take a more comprehensive approach to your material, looking for areas of improvement in spelling, grammar, sentence structure, diction, and tone.
5. Check internal links and navigation
We can overlook a broken link or two, but an excessive number of broken links gives the impression that your website is half-baked, stale, and abandoned. Users will be more likely to receive the information they need if the navigation is simple, consistent, and obvious. They will also be more likely to remain a bit longer, which will boost ranking. Ideally, every page on the site should have a connection to another page on the site; however, avoid utilizing internal link anchor text as a keyword-stuffing dumping ground for irrelevant keywords.
If at all feasible, make sure that the majority of your sites are within three clicks of the homepage, and make sure that broken links are repaired in the Google Webmaster Tools dashboard.
You may use other tools like as SEMrush, Deepcrawl, Screaming Frog, and SEO Powersuite from WebSite Auditor to evaluate the URL structure, anchor text, broken links, and navigability of your website.
6. Include an email sign-up form
Email marketing is still the king of online marketing ROI, with a return on investment of $42 for every $1 invested. It is a simple step to include an email sign-up form on your website, which will encourage new site visitors to establish a long-term engagement with your organization. It is possible to create a form that is as simple as asking for a name and email address, but the finest forms contain a few check boxes that allow users to choose the text they see. Make a plan for how you’ll divide audiences based on their interests or aspects of your company, as well as the sorts of letters you’ll send out.
You’ll want to have a welcome drip campaign prepared for when someone signs up for your service.
SendGrid’sEmail Marketingplatform, powered by Twilio, makes it simple to design personalized email sign-up forms.
7. Optimize for mobile
E-mail marketing is still the most effective kind of internet marketing ROI, generating $42 for every dollar invested. It is a simple step to include an email sign-up form on your website, which will encourage new site users to establish a long-term connection with your company. It is possible to create a form that is as simple as asking for a person’s name and email address, but the finest forms include a few check boxes that allow users to customize material. You should think about how you may segment audiences based on their interests or aspects of your business, and what kinds of communications you would want to send them.
A welcome drip campaign that appeals to a person’s buyer’s journey should be ready when they join up for your service after they have signed up.
8. Monitor HTTP status codes
It is essential that you tighten up your technical SEO before launching your new site. Technical SEO is the shining Cadillac of your pre-launch work, as it makes your site polished and top-notch enough to attract repeat visitors. Because your website communicates with search engines using HTTP codes, this is an important technical component to keep an eye on. Assuming everything goes smoothly, the search engines will be perfectly accommodating, returning to you all of the nice 2xx HTTP status codes (which indicate successful answers).
All HTTP status codes may be discovered using built-in technologies such as browser plug-ins or the URL Inspection tool in Google Search Console. HTTP status codes should be monitored on a long-term basis, and ContentKing’s real-time notifications are an excellent tool for doing so.
9. Optimize the XML sitemap
Other technical SEO activities to include in the pre-launch phase are adding and optimizing an XML sitemap, unless you’re building a static portfolio or one-page site. Using sitemaps, you may offer search engines with an orderly compilation of the structure of your website. Importantly, XML sitemaps provide search engines about essential ranking indicators, such as how frequently each page is updated, when the most recent changes were made, and how relevant different sites are to one another.
There are a variety of methods for creating an XML file, including auditing tools and popular plug-ins like as Yoast SEO and Google XML Sitemaps, among others.
It took you a long time to complete the new site checklist. While the work leading up to the big kickoff may have seemed like a significant investment of time and energy, it pales in contrast to the post-launch phase of testing and tweaking, which never fully “ends,” and which never truly “begins.” Consider the procedures that follow as a “rinse and repeat” process that will continue indefinitely in order to maximize the effectiveness of your website.
1. Test site UX
UX testing may take place in a number of ways, and there is no right or wrong solution. Any information you can get about how people interact with your website and what may make them happier is vital information. Bounce pages (pages that fail to elicit a call to action), site pathways (whether direct or chaotic), and excessive dwell time are all obvious places to start examining in Google Analytics (where people get stuck). With this information, you may start working on the sites that require the greatest care right now.
As you expand your email list, conducting interviews and gathering survey results may also be beneficial in guiding your website optimization efforts.
2. Ensure site security
In the United States, a hack occurs every 39 seconds, therefore security is no laughing matter! At the very least, make sure your homepage contains the letters “HTTPS” rather than “HTTP,” as Google now penalizes sites that are deemed “insecure.” To protect any passwords and payment information on your website, you should have obtained an SSL certificate from your website server. Free programs such as WordPress Security Scanner, Sucuri, Intruder, and Qualys will do rapid scans for malware, spam, missing updates, and blocklisting, and will report their findings.
Finally, select a backup protection service to safeguard site information in the event of data corruption, hacking, or a security breach. a backup protection provider
3. Check Analytics
Every 39 seconds, a hack happens in the United States, demonstrating that security is not a laughing matter. You should at the very least put “HTTPS” on your homepage, as Google now penalizes websites that are deemed “insecure.” To protect any passwords and payment data on your website, you should have obtained an SSL certificate from your website server. Free programs such as WordPress Security Scanner, Sucuri, Intruder, and Qualys will do rapid scans for malware, spam, missing updates, and blocklisting, and they are all available for download.
In the end, pick a backup protection provider to keep your site’s information safe in the event of corruption, hacking, or other security breaches.
- Traffic sources: A good mix of direct, organic, referral, email, and sponsored traffic should be included in your traffic strategy. The number of page visits should rise month after month. Both the number of new and returning visitors should rise over time. Sessions and session duration should be high, while bounce rate should be low
- Sessions and session duration should be high, while bounce rate should be low
- The click-through rate should be greater than the benchmark average of 1.91 percent.
You may verify whether or not your Google Analytics account is correctly configured by visiting the admin page, clicking “Tracking Info,” and ensuring that the current state is “Receiving Data” or “Waiting for Data.” If you encounter the messages “Tracking Not Installed” or “Not Verified,” you’ll need to double-check the code on your website.
4. Promote the new site
When it comes to attracting visitors to your new website, “the more, the merrier” is the rule, much like a Tudor court play. There are a plethora of strategies available to raise awareness. Use social media channels to write articles, share blogs, hold contests, network, and advertise. Provide new visitors with unique discounts and promo coupons to encourage them to return. Use guest blogs and press releases to broaden your audience’s exposure. If you have a brick-and-mortar business, you may advertise your website on receipts, brochures, coupons, and other offline marketing collateral.
Finally, automated email campaigns will assist you in maintaining long-term involvement long after you have addressed the pre-launch and launch checklists and completed the launch checklists.
Set up email marketing for your new site with Twilio SendGrid
When it comes to attracting an audience to your new website, “the more, the merrier” is the motto of a Tudor court play. In order to raise awareness, there is no shortage of approaches. Use social media networks to publish articles, share blogs, hold contests, network, and advertise. Visitors that are new to your site should be rewarded with special discounts and coupon coupons. Expand your audience’s exposure by writing guest blogs and distributing press releases. For businesses with physical locations, provide information about your website on receipts, fliers, coupons, and other offline marketing materials.
Finally, automated email campaigns will assist you in maintaining long-term involvement long after you have addressed the pre-launch and launch checklists and completed the launch checklist.
Website Launch Checklist – Mailchimp’s Guide to Launching a Website
The launch of your website is one of the most exciting events in the life of your company. It will act as the cornerstone of your marketing efforts and as a focal point for presenting your brand to your target audience, and as such, it should give the greatest possible user experience to them. It is also critical that you select a content management system that allows you to create your website, administer it on a continual basis, and optimize it without having to rely on web professionals to make every modification.
A great website experience might range from someone reading a blog article to learn more about your expertise to someone completing the sign-up process to become a customer—and everything in between—and everything in between.
If your site is already up and running, you may utilize this checklist to build on the progress you’ve made thus far.
1. Implement search engine optimization (SEO)
You should consult web designers (or a website builder) to guarantee that your new site has a professional appearance and feel when it is released. You should also consult with an SEO consultant to ensure that your new site is search engine friendly when it is launched. Through search engine optimization (SEO), you may increase the visibility of your website as well as the amount of traffic it receives. However, even if you don’t want to begin the SEO process right immediately, having a website with an SEO-friendly web structure from the start can prevent you from having to do many more adjustments down the road.
- Key words or phrases are words or phrases that a person puts into a search engine, such as Google, while seeking for information on a certain topic. Good keywords are particular and detailed, which is something that comes to mind when you consider how people use search engines. They often include industry and plain language phrases that your target audience uses to express themselves while discussing their requirements. When you incorporate these terms or phrases into your website’s content, search engines will index your site and promote it to visitors. Keyword research should be carried out in order to determine the most relevant keywords for which you should optimize your website. If you have a website, title tags help search engines understand the purpose of each page on your site. They are also used to decide the headline that shows in search results, on social media platforms, and in the browser tab when someone visits your site. The title tag should be crafted in such a way that it clearly describes what the page is about and encourages readers to click on it. Mailchimp websites make it simple to customize your SEO title for each page and see a preview of what will show in search results. When people search for your website, they will get a quick summary (ideally 160 characters or fewer) of your site beneath the title tag. This will help you persuade potential visitors to click on your link. These should incorporate keywords in a natural, plain-spoken manner and describe what the user will see when they arrive at the website. Additionally, when creating your website in Mailchimp, you can easily include them by filling out the SEO description box on each page in the settings section. Internal links direct visitors to other pages on your website. These links assist search engines in determining the structure of your site and make navigating simpler for visitors by displaying them more material that is relevant to their search. It is thus vital that you test these links before to publishing your website to ensure that they function properly. The importance of backlinks to your website from other websites cannot be overemphasized.
In addition, you should create a Google My Businesspage to aid in the improvement of your local SEO approach.
2. Enable global styles
Every page on your website should appear and feel as though it is part of the same brand as the previous one. When building your website, make sure to activate global styles so that the same colors, fonts, and logos appear on every page.
3. Leverage Track with Mailchimp
The amount of new signups and unique visitors to your new website should be monitored after it has been launched so that you can determine who your target audience is, when they are accessing the site, and what they are looking at. Tracking with Mailchimp can let you collect this information and include it in your website report. If you want to monitor page visitors, you may be required to warn them that tracking is taking place and provide them the option to opt out, depending on the rules that apply to your organization.
4. Connect to Google Analytics
Every company should be aware of the specifics of their website analytics, including how visitors interact with their content and how the site is functioning overall. In order to understand more about your audience’s demographics, how much time they spend on your site, and which pages they visit the most, you may utilize Google Analytics, which is a free analytics tool. You may use this information to determine what is most effective and where there is space for improvement. Installing Google’s analytics code on your website is essential if you want to track the activity on your website.
In addition to implementing a comprehensive web analytics solution, it is advised that you implement Google Search Console on your website.
Free information regarding the performance of your site in Google’s index and organic search results, as well as the presence of broken links, an XML sitemap problem, or schema markup issues, as well as the status of other technical SEO indicators, may be obtained through this Google service.
5. Include an email signup form
Every company should be aware of the specifics of their website analytics, including how visitors interact with their content and how the site performs overall. For further information on the demographics of your audience, how long they stay on your site, and which pages they visit the most, Google Analytics is a free analytics tool that you can utilize. Utilizing this information, you can determine what is most effective and what areas need development. Installation of the Google Analytics code is required prior to beginning to track website activity.
In addition to implementing a comprehensive web analytics solution, it is advised that you incorporate Google Search Console into your website.
6. Have a clear call to action (CTA)
A conspicuous call-to-action (CTA) as the primary banner picture (or “hero”) on your website is essential because your visitors cannot read your mind. In addition to being convincing, a strong CTA precisely outlines the activity you want readers to complete.
- The rest of the page’s content should be tied to the CTA in one way or another. To illustrate the benefits of taking action, explain why you should do so
- The CTA should employ straightforward, but not aggressive language. Create a sense of urgency, but keep the tone positive and avoid going too far
- This will help you get more done. Instead of asking visitors to “click here,” use command verbs to indicate where a CTA button will take them. Alternatives include: “Read more on our blog,” “Buy now,” and “Download the app.”
7. Optimize for mobile
The rest of the page’s content should be connected to the CTA in some way or another. To illustrate the benefits of taking action, explain why you should do so; the CTA should be straightforward without being overbearing. Create a sense of urgency, but keep the tone positive and avoid going too far; this will help your audience feel more confident. Instead of asking visitors to “click here,” use command verbs to clarify where a CTA button takes them. Instead, try something like “Read more on our blog,” “Buy now,” or “Download the app.”
- URL rendering refers to the appearance of a URL in the address bar. Page rendering is the process through which HTML code is graphically represented. Mobile-focused markups: the code that aids in the discovery of a page by a search engine on a mobile device
8. Add a notification bar to be CCPA compliant
For-profit firms that collect data from California residents are required to declare their data collecting practices and to respect requests to have that data deleted under the California Consumer Privacy Act (CCPA). Despite the fact that your firm is not situated in California, visitors from the state may come to your website, and you must be prepared. It is necessary to provide a prominent, easily accessible notice link on your site that states, “Do not sell my personal data.” This is true even if you do not sell personal data.
All websites created with Mailchimp will have an automated cookie notice bar that allows your visitors to choose whether or not to allow cookies to be tracked.
9. Test everything
Make sure you test everything, starting with usability testing, before launching your website to the public.
- Look at the links. Take the time to double-check that all of your hyperlinks—internal and external—are functional. Examine how your site appears in different browsers before publishing it. With browser tests, you can ensure that everything—from fonts to forms—is shown correctly on both desktop and mobile devices. In the event that you do not have the time to perform this task manually, consider using a service such as BrowserStack. Run a speed test on the website. Page speed is a ranking element in Google searches, and consumers are less likely to make a purchase if a page takes too long to download. In addition to plugins and huge graphics, there are a variety of other factors that might slow down the loading performance of a website. Check to ensure that your forms are functional. Check to ensure if all of the automatic communications associated with the signup process, such as welcome emails, are delivered successfully if you have anemail signup form on your website -which you should — by subscribing using a valid email address. Additionally, ensure that any contact or feedback forms are properly accepting contributions. Check the spelling and grammar on the website. Allow friends and coworkers to check out the site before it goes live and provide their feedback on it. Instruct them to read the content to ensure that it is easy to comprehend and free of mistakes.
10. Promote your website
Make that all of the links are working correctly. Pay attention to whether all of your hyperlinks—internal and external—are functional. Evaluate the way your website appears in various browsers. Browser tests should be used on both desktop and mobile devices to ensure that everything, from fonts to forms, is rendered correctly. In the event that you don’t have the time to do it manually, consider using a service such as BrowserStack. Make sure your website is loading quickly. If a website takes too long to load, Google will penalize you, and consumers will be less inclined to make a purchase.
Test your forms to ensure that they are accurate and efficient.
Make certain that any contact or feedback forms are properly configured to receive entries.
Provide visitors with an opportunity to see the site before it goes live and evaluate it.
- Social networking is a big deal these days. Share links across all of your social media networks, and consider investing in targeted paid social advertising to locate new individuals for your audience who meet certain criteria, such as those who live in the same region or who share same interests
- Offer incentives to those who take action. Set up a promo code for those who come to your website, offering them a reward such as free delivery, a special download, or a discount in exchange for signing up for your mailing list. Additionally, contests are a fantastic method to generate excitement and attract visitors
- Automation. Once someone subscribes to your email list, automated emails may assist keep your brand in the forefront of their minds and urge them to return to your site in the future. These messages may be triggered by a variety of events, including their first visit to your website, their birthday, holidays, sales, reminders to return and complete a purchase that they left in their shopping cart, and more.
Whether you’re a brand new SMB owner or a seasoned marketing professional, our small company growth and trends study has a wealth of information that will help you expand and adapt to the changing business environment.