7 Social Media Trends To Watch And Capitalize On? (Professionals recommend)

Here are seven for the new year:

  • Social Listening.
  • Live Streaming and Video.
  • Influencer Marketing.
  • Facebook Continues to Set the Pace.
  • Increased Engagement on Messaging Platforms.
  • Instagram Stories.
  • Augmented Reality.

What are the current social media trends?

17 Social Media Trends for 2022 and Beyond:

  • TikTok Will Become Huge.
  • Smaller Networks Will Become Popular for Ads.
  • Social Commerce Will Continue to Expand.
  • Reaching New Audiences Will Become a Primary Goal.
  • Video Content Will Continue to Dominate.
  • Social Audio Will Become More Popular.
  • Paid Advertising Will Become a Necessity.

What are examples of media trends?

Here’s a look at the top five social media trends today.

  • Ephemeral content. Now you see it, now you don’t.
  • Live streaming. Video lets you experience events in your own time.
  • Chatbot conversations.
  • The rise of augmented reality.
  • Experimentation.

How do you keep up with social media trends?

5 Ways On How To Keep Up With Social Media

  1. Tip 1: Read Social Media News Sites Via RSS Feed Aggregators.
  2. Tip 2: Subscribe/Download And Listen To Podcasts.
  3. Tip 3: Subscribe To YouTube Channels.
  4. Tip 4: Follow Social Media Gurus On Twitter.
  5. Tip 5: Make Some Social Media-Savvy Friends.

What are the biggest trends for social media and marketing for 2021?

The most important social media trends to know for 2021

  • Live streams will remain popular.
  • Stories as a content format.
  • Virtual reality will become more popular on social media.
  • Augmented reality as a media trend.
  • Social commerce will continue to grow.
  • Purpose-driven campaigns to take center stage.

What are the 6 type of social media?

Six Types of Social Media

  • Social Networks. When most people think of social media, they tend to imagine social networking sites.
  • Social News.
  • Microblogging.
  • Bookmarking Sites.
  • Media Sharing.
  • Community Blogs.

What are social trends?

Abstract. The term “social trends” came into use in connection with statistical measurement of trend lines, but it was quickly used to describe movements not statistically measured, as, for instance, the trend in the growth of an institution.

How do you follow trends?

Here are 10 tips for keeping up on trends.

  1. Read voraciously. Read all you can about your industry, your market and the world in general.
  2. Get involved in your industry.
  3. Network.
  4. Keep in touch with your customers.
  5. Monitor your business.
  6. Study statistics.
  7. Observe your competition.
  8. Get out of the office.

How do you keep up to date with social trends and Internet culture?

4 Ways to Keep Up With Pop Culture and Trends Online

  1. Listen to Podcasts. The number one way that I stay on top of pop culture is by listening to podcasts.
  2. Sign Up for Newsletters. Another quick and easy way I stay on top of trends is by signing up for newsletters.
  3. Snapchat Featured Stories.
  4. Twitter’s #Trending Page.

What are the latest Instagram trends?

Instagram Marketing Trends for 2021:

  • The Rise of Instagram Shopping.
  • Vertical Videos.
  • Instagram Stories Will Continue Gaining Traction.
  • Influencer Marketing.
  • New Feature Additions.
  • Tweets and Memes.
  • Instagram Live Will Grow in Popularity.
  • Interactive Content.

How social media is the new trend in communication because?

Social media is revolutionizing communication because it brings a new level of efficiency to influencing social change. Consumers can interact with brands in a public setting, and brands can garner trust by communicating about their sustainability and CSR programs.

7 Social Media Trends To Watch Out For in 2022

Want to keep on top of the newest social media trends and technologies? Follow us on Twitter. No need to be concerned; we’ve got you covered! Take a look at this. The year 2021 has come to an end, and it is undoubtedly time to breathe a sigh of relief. Has anyone considered how tough the year 2021 would have been if we didn’t have social media to communicate with one another? We would have wasted our time looking at the wall and playing that snake game on our Nokia phones. The “social” component of social media gained a whole new significance in 2021, but there was another area that underwent huge changes last year: social media marketing, which saw substantial improvements in 2018.

At its highest point in the fourth quarter of 2019, worldwide social media ad expenditure climbed by 50.3 percent when compared to the same time the previous year.

This year, it is predicted that the number of social media users would increase by an extra 3.7 percent.

All of these data point to one conclusion: social media has never been more potent as a marketing tool, and it is something that should be closely monitored in the next years.

However, keeping up with the current social media trends may appear to be more difficult than keeping up with the Kardashians, which is precisely why we prepared this blog article to help you.

List of 7 Social Media Trends you must Watch Out for in 2022!

When it comes to digital marketing, Facebook Live has risen to the top of the heap in 2016. Take a look at the world in 2022: not only is Facebook Live prospering, but other big platforms such as Instagram, Twitter, YouTube, and LinkedIn have all embraced comparable services. In a nutshell, live streaming is destroying the industry, and we have the data to prove it. Around 80% of internet users prefer live video to blogs, and 82 percent prefer live streaming video to other social media material, according to recent research.

But, what is it about live streaming that consumers find so compelling?

The reason behind this is as follows: Live-streaming offers a sense of immediacy that recorded videos will never, ever be able to replicate.

Live streaming video provides a glimpse into the “behind the scenes” world — something that feels unscripted, honest, and more dependable than traditional footage.

Because if you don’t get ahead of this tremendous social media trend, you’ll almost likely fall behind in the long run. More information may be found at: Inspire your team with these 20 social media marketing quotes.

2. Chatbots

Social media has evolved into much more than a platform for users to meet new people and converse with them. It has now evolved into a platform where individuals can express themselves, purchase new products and services, provide reviews, and even get in touch with your company directly. As you can see, your consumers frequently need to get in touch with your company for one reason or another. As a matter of fact, 83 percent of customers who shop online require assistance in completing their transactions.

That is precisely why chatbots have emerged as the next social media craze.

Chatbots are becoming an indispensible aspect of customer care, whether it is for providing 24/7 help or increasing the efficiency of human agents.

3. User-Generated Content

It’s time to take your material to the next level — not in terms of production value, but in terms of human connection. How? Utilizing user-generated content (UGC) Is something that has become an increasingly viable social media marketing approach in recent years. The results of a survey revealed that 92 percent of customers place greater faith in organic, user-generated content than they do in traditional advertising. According to another survey, 90 percent of customers believe that user-generated content (UGC) has a greater impact on their purchasing decisions than advertising emails or even search engine results.

This is because it is not the brand itself that is promoting itself, but rather the customers themselves.

Utilizing innovative techniques, you may compel your target audience to work for you.

  • Educate your target audience to mention your business in social media postings where they have utilized your product or service, and then start repeating their user-generated content. Maintain a continuous dialogue with your audience by commenting and engaging them. Run competitions to encourage user-generated content.

Essentially, your audience is the one who develops the material, and you are simply reaping the advantages. Additionally, user-generated content (UGC) serves as social proof, helping to promote your brand’s message, establish relationships with customers, and instill confidence in your target demographic. What could be more satisfying than that? More information may be found at: This year, you should be using one of the nine best social media planners available.

4. TikTok, ReelsYoutube Shorts (Newest Social media trend)

Watching movies of cats playing or films of kids tasting lemon for the first time is something that we all enjoy doing together. The fact that video material is one of the most prominent social media trends now available is most likely the reason behind this. According to Wyzowl, 87 percent of firms are now utilizing video as a component of their marketing strategy, representing a 24 percent increase from 2017. Furthermore, researchers predict that the video marketing business will reach approximately $50 billion in revenue by 2022.

Marketing professionals must begin to think more strategically about their approach to videos, particularly when determining how lengthy films should be and where they should be posted.

Because there has never been a better moment for businesses to create bite-sized, snackable, digestible, and simple-to-consume films than right now.

They not only accommodate the busy schedules of most consumers, but they also allow businesses to develop movies that are concise and to the point without the expense of a large-scale production.

5. Influencer Marketing

Despite the fact that influencer marketing isn’t a new social media trend, it is likely to continue for an extended period of time. Influencer marketing is expected to grow to a $15 billion dollar business by 2022, and there are no signs that it will slow down. So, what is it about influencer marketing that is becoming more powerful and brazen with each passing day? Because influencer marketing is a fantastic tool for reaching new audiences, increasing brand exposure, and increasing the return on your marketing investment!

Consider the following information, which may persuade you to include influence marketing in your marketing arsenal.

  • Influencer marketing had a return on investment that was equivalent to or greater than that of other networks, according to 89 percent of marketers. A recent survey by BigCommerce found that almost 40% of individuals stated they purchased a product online after seeing it used by an influencer on YouTube, Instagram, or Twitter. According to Adweek, influencer marketing generates a return on investment of $6.50 for every dollar spent. (Tomoson)
  • The majority of marketers (63 percent) expect to boost their influencer marketing budgets in the coming year. Influencer Marketing Hub (Influencer Marketing Hub)

The basic line is that influencer marketing is currently quite popular! Find out more about how to develop an effective marketing strategy for your company in this article.

6. Ephemeral Content

Let’s start with a review of some vocabulary. Ephemeral material is high-quality media that is only available for a short period of time (typically 24 hours) before being permanently lost. Instagram Stories, Snapchat, Twitter Fleets, LinkedIn Stories, and Facebook Stories are all examples of material that is only available for a short period of time. While evergreen content is still important, this type of material allows marketers to connect into their target market’s inner FOMO (Fear of Missing Out!) by appealing to their inner FOMO (Fear of Missing Out!) It is the knowledge that the material will not be there tomorrow that motivates individuals to engage with it as soon as possible.

Another reason why you should employ ephemeral content is because it is one of the most effective methods to demonstrate the genuineness of your business.

Consumers are looking for the authentic emotional connection that they may have with businesses, and ephemeral content can provide them with just that – a true, honest insight inside your company!

7. Meme Marketing (Most exciting social media trend)

The human brain is built to handle visual information 60,000 times quicker than textual information. In addition, if the image contains anything that has a high recall value – such as a scene from the movie Interstellar – we analyze it even more quickly. This is most likely why memes are the most popular form of content money on the internet, as seen by the following statistics:

  • In a recent survey, 55 percent of 13- to 35-year-olds said they sent memes on a weekly basis, and 30 percent said they sent them everyday
  • 74 percent of those who send memes do it only for the purpose of making others smile or laugh. Meme profiles on various social media networks are followed by 38 percent of the population.

There is basically a meme for everything these days, thanks to the digital world that we live in. Do you have a bad feeling about your next virtual meeting? There’s a meme for everything these days. Do you despise performing domestic chores? There’s a meme about it as well, as you might expect. As a result, marketers have begun to cash in on the meme craze, mostly because memes are funny, easy to develop, and quick to distribute. They are the most widely shared, trusted (since they always tell the truth), and liked forms of information on the internet.

What’s more, there is more. Memes also help firms appear hip and up-and-coming. And who doesn’t want to hang out and have a good time with the cool and youthful folks?

Become part of these Social Media Trends today itself!

In a world where people are increasingly socially isolated, social media has emerged as the default communal place. In quest of knowledge, entertainment, and human connection, users have flocked to social media platforms in large numbers. Currently, an estimated 3.2 billion individuals use social media globally, a figure that is expanding by 100 million users every day, according to some estimates. That is to say, customers are spending more time on social media platforms, and if you want to win them over, you must keep on top of the social media game.

  1. As a result, are you ready to fly high above the crowd and become a social (media) butterfly?
  2. The remainder of the sentence reads: For marketers, here are the 11 best content curation tools available.
  3. What is the best way to make it?
  4. The Use of Strong Words Can Help You Stand Out From the Competition In 2022, there will be ten best links in biotechnology.
  5. Guide to Developing a Go-to-Market Strategy for Businesses 7 Surprising Reasons to Use a Virtual Private Network at Work!

The most important social media trends to know for 2021

With the introduction of new features and changes to their algorithms, social media platforms, as well as social media trends, are always evolving. Consider the example of Instagram Stories. In the last several years, Snapchat had been well-known for its vanishing and FOMO-inducing content, but there didn’t appear to be much of a need for similar features on other social media platforms. Now, over 500 million people use the featuredaily feature on Instagram, and more and more platforms are adopting features that are similar to this one.

With such quick changes, companies and social media marketers are faced with a whole new set of challenges, including the need to regularly examine their existing tactics and pivot in order to include new forms of content into their repertoire.

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If you’re seeking for the most up-to-date social media trends for the year 2021, you’ve come to the right place.

1. Live streams will remain popular

Social media trends fluctuate in tandem with the introduction of new features and changes to algorithms on social media sites. Consider the case of Instagram Stories. In the last several years, Snapchat had become well-known for its vanishing, FOMO-inducing content, but there didn’t appear to be much of a demand for similar features on other social media platforms. Now, over 500 million users use the featuredaily feature on Instagram, and more and more platforms are incorporating similar functionality.

With such quick changes, companies and social media marketers are faced with a whole new set of challenges, including the need to regularly examine their existing tactics and pivot in order to include new forms of content into their arsenal.

It looks like you’ve come to the right place if you’re seeking for the hottest social media trends for 2021. Some of the most important trends to keep an eye on can assist you in adapting and growing.

2. Stories as a content format

Every day, more than 500 million Instagram Stories users interact with the platform, as previously stated. As a result, despite the fact that Instagram Stories were already the most popular content format the previous year, they aren’t going away anytime soon. If they haven’t already, brands will need to adopt a more systematic approach and include Stories into their content schedules, if they haven’t previously done so. More crucially, because videos appear to exceed images in terms of engagement, the usage of video as Stories will rise.

The number of individuals that watched your Story and then went on to the next one before finishing it is known as the tap-forward rate.

It’s no surprise that 51 percent of businesses are currently employing videos in Stories, and the figure is expected to rise even further in 2021.

3. Virtual reality will become more popular on social media

People are looking for more meaningful relationships online as a result of the increase in stay-at-home orders and the need for social separation. It is one of the current technology advancements that may supply them with those encounters, and virtual reality (VR) is one of them. Interacting with people in virtual reality gives you the impression that you are truly in the same room as them, even if they are halfway across the world. This is precisely the type of experience that people require at a period in which they must maintain a social distance.

Take, for example, the Facebook Horizon feature.

ab channel=Oculus

4. Augmented reality as a media trend

Recent developments, similar to those that have expedited the adoption of virtual reality (VR) experiences, have also accelerated the adoption of augmented reality (AR) experiences, particularly in the social arena. Due to the fact that AR requires no further hardware beyond a smartphone, it is even more accessible than virtual reality. It’s also recognizable from experiences such as dynamic picture filters, which have been available on many social media platforms for several years at this point.

  1. A number of brands are fast jumping on board the current social media trend, producing augmented reality filters to advertise new items and stimulate fan participation.
  2. Using the Spice Zapper filter, which allows customers to zap nuggets as they fall, is an amazing example of how McDonald’s innovated.
  3. This year, Instagram introduced augmented reality shopping options that allow you to ‘try on’ things using your phone camera.
  4. Incorporating augmented reality (AR) into your social media marketing plan for 2021 may very well help your company stand out from the crowd.

According to the 2020 Sprout Social Index, unique and engaging content are some of the most important qualities that distinguish a brand’s social media presence from the competition.

5. Social commerce will continue to grow

As the social media business continues to evolve in order to improve the user experience, we are seeing an increase in the number of features and tools that facilitate quick and easy buying. When using Instagram, you can easily tag products and enable simple checkout without ever leaving the platform. You may create a Shop on Facebook, where users can explore and purchase items directly from the site. Brands like as ThreadBeast are already experimenting with the idea of putting online social media stores.

  • Take into consideration the fact that 54% of social media users conduct product research on social media.
  • And when you factor in social commerce, you have something that simplifies and shortens the consumer experience.
  • They will be able to purchase it directly from the site, which is expected to minimize the number of abandoned purchases.
  • Thus, creating social media stores and making your posts shoppable through social commerce are two of the top social media best practices for 2021, according to Forrester.

6. Purpose-driven campaigns to take center stage

Social media has always encouraged participation in charitable organizations, but the worldwide epidemic has shone an even greater light on the importance of charitable causes in our lives. People are more inclined than ever to provide a hand, and they want companies to do the same. In fact, 74 percent of respondents to a Twitter study expressed a desire for companies to highlight acts of kindness. Furthermore, 77 percent of respondents had a more favourable attitude toward firms that are attempting to assist society during this crisis.

  • 86 percent of those who took part in the study expressed a desire for brands to assist disadvantaged individuals of the community.
  • Companies such as Unilever have made initiatives to assist with disaster relief operations.
  • @wef— UnileverStaySafe (@Unilever) is on Twitter.
  • Due to the fact that companies have had to manage several crises in 2020, it has also underlined the significance of authenticity and backing up their marketing efforts.

The expectation among consumers is that companies would take a leadership role and take actual action on social concerns rather than merely exploiting them for marketing purposes.

7. Inclusivity will matter more than ever

Brands are under growing pressure to make significant advancements in terms of inclusion in their company operations and marketing campaigns. In this day and age, audiences are more aware than ever before of their many alternatives. As a result, they are more willing to put their money behind firms who demonstrate a commitment to the areas and causes in which they are interested. And companies must stay up with the times. We live in a time where it is no longer acceptable to remain mute and indifferent on subjects that your target audience is passionate about.

However, viewers are becoming increasingly aware of performative activism that appears to be more of a marketing ploy than a serious contribution — ensure that your material on inclusiveness is well-informed and that your business is prepared to act.

As a result, in 2021, inclusion will become an even more important emphasis for organizations looking to develop stronger relationships with their customers.

Fenty Cosmetic has created a name for itself as a range of beauty products that is inclusive to all women.

8. Authenticity and transparency will be paramount

Increasingly, brands are being pressed to make significant inroads toward more inclusivity in their corporate operations and marketing efforts. A growing awareness among audiences that they have a wide range of alternatives has led them to place their trust in businesses that demonstrate a commitment to the areas and causes that they care about. Companies must stay up with the times. We live in a time where it is no longer acceptable to remain mute and indifferent regarding subjects that your target audience is passionate about.

However, viewers are becoming increasingly aware of performative activism that appears to be more of a marketing ploy than a serious contribution — make sure your material on diversity is well-informed and that your business is prepared to act.

Inclusivity will thus become an even greater priority for companies in 2021 who wish to develop deeper relationships with their customers.

In addition to its inclusive selection of cosmetic products, Fenty Beauty has established a reputation for being a fashion-forward brand. Their social media presence, which routinely features actual individuals who are utilizing its goods, reflects this perspective as well.

Ready to stay on top of trends?

It is possible that anticipating the newest social media trends now can assist you in developing a better presence in the future. You’ll know exactly what to look out for and how to adjust your social media strategy in order to keep up with the latest social trends. Knowing what to prioritize next, on the other hand, can be a little difficult. Start putting these trends into effect with our free social media prioritizing workbook, which will help you develop a targeted strategy for the year 2021.

The future of social media marketing—7 trends to watch

The age of social media marketing is here. What was once considered a nice-to-have is now a commonplace marketing strategy. In reality, social media is currently used by more than half of the world’s population. Moreover, as a result of the COVID-19 epidemic, individuals have relied on social media platforms to remain in touch with friends and family at a greater rate than ever before. Throughout this article, we’ll look at the most recent social media marketing trends and how they’ll affect the ways in which brands engage with (and advertise to) their customers in the near future.

What’s the future of social media marketing?

Social media is no longer limited to a few applications with newsfeeds and static adverts. It has evolved into much more. New technologies have made it possible for customers and companies to interact through a variety of channels, including:

1. Video content

In comparison to display advertisements, video advertisements have a 7.5x higher click through rate. This is primarily due to the fact that videos allow marketers to engage with consumers through dynamic content that can stand out among all of the traditional static content that people have seen for decades. It is becoming increasingly difficult to keep up with the changing tactics for engaging customers with video content. Consider the popular video-sharing app TikTok, which is known for short-form, home-made films that are immensely popular with younger customers.

The ability to understand how video trends are changing and how your content may change to match these expectations across a variety of target demographics is critical for marketers looking to engage prospects.

2. Artificial intelligence

Artificial intelligence (AI) allows computers to make decisions that are similar to those made by humans without the need for direct supervision. Marketers use AI to help them provide customized, personalized content that would otherwise be impossible to provide using traditional marketing techniques. In the case of chatbots, for example, marketers may “speak” to consumers about their products or services without having to hire a large number of human sales representatives. Customer-specific promotions, general brand queries, and even purchase acceptance and processing are all handled by chatbots today.

By using this strategy, the typical in-store sales person experience can be delivered online and at scale. If done correctly, consumers will have the impression that they are communicating with a representative from the firm, and they will be able to do so at any time of day.

3. Influencers and micro-influencers

There are now more than 500,000 influencers on Instagram, according to the platform. Influencers are persons who have huge followings on social media (typically Instagram), and who are often connected with a specialized specialty, and who are known for their posts. Social media influencers give marketers with a means to get their products in front of consumers through sponsored posts, in which a company works with, or compensates, an influencer in order to have them talk about or promote a product or service on their social media platforms.

They frequently have incredibly engaged audiences but are missed by larger companies, which can make them a cost-effective marketing channel for them.

4. Stories

Stories is an Instagram and Facebook feature that is very similar to Snapchat in that users may post short videos that their friends and followers can view. With over 500 million daily users, Stories has eclipsed Snapchat in terms of popularity. Instagram/Facebook Stories give a unique opportunity to capture people’s attention at a moment when they may otherwise have passed by your company without seeing it. If your company already has a following on Instagram, you can use your own Stories to offer information about your company with those followers.

Both are effective methods of attracting the attention of this big user base.

5. Messaging

We’ve already discussed the use of artificial intelligence chatbots to connect with consumers; but, there are a variety of additional methods that customers may choose to communicate with a company directly through direct messaging platforms. Take, for example, Instagram direct messaging (DM), which allows consumers to communicate with companies and obtain further information regarding their products and services. Having a human ready to genuinely answer to individuals and interact with their interests may be a highly effective method to grab interested clients and turn them into paying customers.

Fortunately, there are technologies like as Zendesk that can aggregate and manage various channels, allowing you to swiftly bounce between multiple platforms and ensuring that clients receive a response when they need it.

6. Augmented reality

Digital experiences are superimposed on top of the actual environment in augmented reality (AR), which is achieved via the use of computers and displays. Although no significant augmented reality platform has yet to take off on a large scale, technologies such as Oculus are demonstrating the promise of what this may offer companies and marketers. Suppose a consumer was wearing a headset while strolling down the street. A nearby bar or restaurant might feed them information about deals as they passed the physical location of the restaurant or bar in question.

Ikea invites customers to utilize this option to research their items from the comfort of their own homes. Over the next few years, it is expected that this technology will become more widely available.

7. Customer support

While new technology are exciting, don’t forget about the importance of conventional customer service. It is inevitable that customers will have queries that can only be answered by a human. Today’s internet world differs in that consumers want to be responded on whichever channel they choose, thus organizations must be able to connect with customers across several channels, including anything from traditional phone calls to Instagram DMs to email messages.

Embrace the future of social media marketing

It is critical for companies to communicate with consumers across all of the numerous platforms available in social media marketing, which is developing constantly. It is critical, therefore, that your e-commerce platform is capable of integrating with all of these different systems in order to give your consumers with a smooth shopping experience. Magento is equipped with all of the tools and connectors necessary to stay up with these developments. Take a look at a Magento demo to learn how you can use all of these new technologies to benefit your company.

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10 Ways for Your Agency to Capitalize on Social Media Trends

The year 2020 marked a watershed moment in the history of social media trends. Everything from fresh applications to unique features was made available on major platforms. Technology and content that is cutting-edge continue to revolutionize how people spend their time on their preferred social media channels—and how your team can exploit each one for the benefit of your agency or customers. How do you decide where your agency should concentrate its efforts in the face of so much innovation in the space?

  1. Let’s take a look at ten ways your agency may profit on social media trends in 2021 and beyond, starting with this year.
  2. The most of the time, you’ll be concentrating on high-level analysis and optimization.
  3. Smart organizations are increasingly depending on artificial intelligence (AI) for simple but time-consuming activities such as determining what to post and when to post it.
  4. With artificial intelligence-powered solutions such as Linkfluence and Cortex, you can automate portions of social media management while increasing productivity by 40%.

2. Master TikTok to Skyrocket Client Reach and Engagement

Since its launch in 2017, TikTok has risen to the top of the list of social media trends, and it is expected to continue to do so. The app has quickly amassed a worldwide user base of more than 800 million users, and its short video format has proven to be a huge popularity among users. Users spend an average of 500 minutes each month on the app, and the average interaction rate per post is greater than 50 percent on average. The bulk of TikTok’s users are between the ages of 16 and 24, making them unlikely to fall inside your agency’s target demographic.

By becoming TikTok gurus, your team will be able to assist customers in achieving significant reach and engagement. Then you can make certain that they are well-positioned to capitalize on advertising and revenue possibilities as they grow more widespread.

3. Showcase Your Agency’s Creativity With Instagram Reels

Instagram Reels were debuted in the middle of 2020, and the reception to these short movies has been very positive. Millions of views have been accumulated by global businesses for their most popular Reels. Numerous organizations have seen a considerable increase in interaction with Reels when compared to Instagram Stories or normal video postings. Because they display in their own Explore feed, Reels may also help to increase brand visibility and audience growth by promoting their own content.

Not all options are available to you at all times.

Despite the fact that the platforms’ structures are similar, the audiences and collaboration potential are very different.

Instagram’s audience is likewise on the older side, with more than 30% of users between the ages of 25 and 34.

4. Get More Value From Instagram Stories With Stickers

You like the concept of Instagram Stories, but wish they provided more value for your organization? Instagram often offers new sticker kinds that are intended to accomplish a variety of goals, ranging from improving engagement to generating income. The following are some new possibilities for your agency to consider:

  • Increase engagement by using quiz stickers to educate followers and get comments from the audience, or hashtag stickers to promote discovery. Encourage fans to engage in dialogue with your team by including DM Mestickers on your website. Identify and establish connections: Influencers and clients can be identified by using mention stickers. Sell items and services: Include shopping or gift cardstickers on your website to assist clients in generating income.

5. Start Conversations on Reddit With Polls

However, if your clients have popular items with excellent customer satisfaction, it’s likely that you’re keeping an eye on the Reddit community for them. Building a strong community on Reddit is a fantastic tool for providing social proof to your clients as well as gaining traction and engagement for new goods or concepts that you are launching. With Reddit’s poll tool, you can pose specific questions to the community and receive far more participation than you would with a text post. It is possible that increased response rates to the poll will have a favorable influence on the number of comments received.

6. Leverage LinkedIn Polls for Lead Generation

LinkedIn announced a number of new features in 2020, and the poll option has a lot of promise for agencies. Read on for more information. Create polls from your corporate page or personal profile to achieve specific objectives, such as:

  • Identifying the objectives of your audience:Have current events caused the objectives of your audience to shift? Find out what they have in mind so that you can tailor your services to fit their needs. Identifying and understanding pain points: What are the most difficult issues facing your target audience? In order to generate new content ideas, ask your followers what they’re having difficulty with. Identifying and assessing interest in fresh ideas: Are you considering introducing a new program or service? In order to evaluate interest, survey your audience and utilize the results to inform your launch
  • Getting the dialogue started: Want to get your followers talking about something or find out what your audience thinks about a new trend? Ask straightforward questions so that followers can respond quickly—and then urge them to add more information in the comments section. Leads that have passed the qualification process include: Do you need to fill the pipeline at your company? You should ask your audience which methods they want to start prioritizing, and utilize their replies to compile a list of prospects for future follow-up.

LinkedIn is the best location to communicate your team’s thought leadership because it is a professional-oriented social network.

What’s more, why limit yourself to simple posts, articles, or videos when you can conduct whole events on LinkedIn? Take the newLinkedIn Eventsfeature for a spin and see what you think:

  • LinkedIn Live allows you to broadcast public or private events without the need for a zoom lens. Create a landing page on LinkedIn to help you market your event
  • By sharing events in your feed and putting them to the events tab on your page, you may encourage organic discovery
  • Before events, generate interest by holding surveys and posting videos on social media. During events, you may interact with guests via live chat. After events, post highlights on your page and get feedback from attendees.

If your agency works with e-commerce clients, becoming a social commerce specialist may help them increase their conversion rates and grow their business. Here’s how to take advantage of some of the most popular shopping-related social media trends:

  • Nearly half of Pinterest users use the network to purchase and look for things, according to the company. Create Rich Pins from product pages for customers in order to create shoppable Pins that promote revenue
  • The Instagram platform has been a go-to source for product discovery and research for Instagram users for many years. Instagram Shopping allows you to tag items in client posts, carousel posts, and Stories so that followers may purchase them right away
  • It is free. Facebook Live Buying: A new feature for 2021, Facebook Live Shopping allows your clients to virtually create their own home shopping presentations. By connecting to goods on their website or in their Facebook Catalog, you may assist them in learning how to sell during their livestreams.

9. Take a Mobile-First Approach to Video Production

When it comes to designing a video strategy, it is now more vital than ever to prioritize mobile viewers. It’s possible that you’ll miss out on a slew of chances for visibility, engagement, and conversions if you don’t approach video from a mobile-first perspective. Because, after all, mobile devices account for 75% of all video views, and more than 90% of people who watch video on mobile devices share the material with their friends. Follow these steps to implement a mobile-first strategy:

  • Formats such as vertical or square are recommended: Keep the aspect ratio at one-to-one or four-to-five so that people can see your material without having to reposition their cellphones. Keep it brief and to the point: To allow viewers to watch clips in their Stories or newsfeeds, make clips that are no more than 15 seconds in length. Make it entertaining even if there is no sound: Using text overlays, subtitles, or images to visually communicate your message is a good idea.

10. Join Clubhouse to Network or Collaborate

Clubhouse made its debut in late 2020 to a flurry of excitement, owing in part to its audio-driven strategy. Clubhouse, in contrast to other social sites, allows you to communicate with other users, making it an excellent tool for exchanging ideas or discussing your next major project. Considering that the network is solely accessible by invitation only, it is densely populated with early technology adopters and entrepreneurs, making it an excellent place for forming relationships with fellow marketers and collaborating on projects with them.

You may use it to raise awareness of your agency’s brand, create leads for your team, network with CEOs, and participate in virtual events and private conversations.

Do you require an invitation?

Want to generate better outcomes for your clients, increase your agency’s social media presence, or increase the productivity of your team members?

Social Media Trends to Watch and Capitalize On in 2019

Natalie Evans contributed to this article. Posted on December 27, 2018 by admin & filed under Influencer Marketing,Personal Data Management,personalization,social CEO,social ecommerce,social listening,social media,Social Media Marketing,UGC,user experience,Video Content,Video Marketing & filed under Uncategorized Due to the fact that January is quickly approaching, I usually think that the last week of December is an excellent time to analyze and fine tune my social media strategy and tactics.

There are fewer phone rings, and my email inbox is far less crowded, giving me the opportunity to take a step back and consider my options.

In order to guarantee that your marketing plan is consistent and realistic for your brand and business, you need thoroughly assess all trends before hopping on board. In the next section, we will look at five trends that are making waves in 2019.

1. Live Video

Was it ever brought to your attention that video accounts for 85% of all internet traffic in 2019? Though shocked to find that the figure was so high, it’s not unexpected given our society’s increasing reliance on visual cues to communicate. Live streaming and social eCommerce are two places where video has a large presence. Live streaming – The live streaming industry is predicted to more than double in size by 2021, with forecasts of more than $70 billion in revenue by that time. As a result, begin to make use of live streaming sites such as Instagram, YouTube, and Facebook Live.

Because video methods are hitting the different social media platforms harder than ever, social eCommerce will become more accessible than before.

Video is most popular among people between the ages of 18 and 34, although people of all ages are now watching and participating in live video streams.

Authenticity generates trust, which is something that today’s customers place a great value on.

2. Personalized Marketing

Customers have grown to demand customized service, as well as special offers and discounts that are targeted to their specific desires and requirements, which puts the onus on businesses to provide. As a result of all the technology and data available, it is now more important than ever for marketers to make use of the information available to them in order to help them create customized marketing campaigns that target individuals’ interests at various stages of the buyer’s journey, rather than just at the beginning or end.

This will aid in the development of greater client connections, which will encourage them to return.

3. Influencer Marketing

Customers have grown to demand customized treatment, as well as special offers and discounts that are tailored to their specific desires and requirements, and the pressure is on. It is now more important than ever for marketers to make use of the information available to them, and this is especially true in light of all the new technology and data that is becoming available. This information can be used to help create customized marketing campaigns that target individuals’ interests at different stages of their buyer’s journey.

Improved customer connections will result, and customers will be more likely to return.

4. Social Listening

To be a successful marketer, you must engage with your target audience, and one of the most important aspects of this engagement is’listening’ to your target audience. Social listening is the process of researching and discovering conversations, phrases, and other facts about your company and rivals across multiple social media platforms using social media tools. Social listening is often used for customer service and reputation management, but there has been a movement to add social selling and lead creation as main aims in recent years.

People will continue to express their complaints, thoughts, and recommendations on the internet, and as a result, the use of social listening will continue to increase and extend to embrace new possibilities.

5. User-Generated Content

User-generated content (UGC) is content that has been developed by users; this is a goldmine for marketers since it eliminates the need to spend hours developing social media content yourself and instead allows you to leverage content that your real audience members have created themselves. When it comes to social media, this sort of material works incredibly well. Smart businesses are beginning to incorporate user-generated content (UGC) into all of their marketing platforms, resulting in more real interaction.

  1. This will aid in the expansion of your fan base as well as the creation of a sense of belonging among your audience.
  2. In order to maintain an authentic and consistent brand appearance across all channels, brands have begun to take a different approach by incorporating influencer content into emails, product display pages, and advertising campaigns.
  3. Look for interesting and unique methods to encourage your customers to post about your company on social media to aid in the development of your user content.
  4. It’s important to remember that this is about cooperation and community.

Another trend to take note is Social CEO!

We are beginning to see more and more corporate leaders and senior executives participating on social media platforms. This is referred to as the “Social CEO” trend. In any situation, whether they are tweeting from a private account or posting on LinkedIn, they are offering a podcast service. This encounter will have a significant impact on how companies are perceived on the internet. CEOs will be going to social media more than ever in 2019 to offer their views, ideas, and knowledge with their online community, which will help to improve their brand’s reputation, personality, and transparency.

See also:  13 Data-driven Content Marketing Techniques That Boost Rankings?

Ending Notes

Our corporate leaders and senior executives are becoming increasingly engaged on social media platforms. This is referred to as the “Social CEO” trend in business. In any situation, whether they are tweeting from a private account or posting on LinkedIn, they must be professional. When it comes to how brands are seen online, this connection will be critical. CEOs will be going to social media in greater numbers than ever in 2019 to offer their views, opinions, and knowledge with their online community, which will help to improve their brand’s reputation, personality, and transparency.

Natalie Evans

Ms.

Natalie Evans has more than 16 years of experience in the technology business, and she presently works as an event planner and technology reporter for CMS-Connected, where she keeps up to speed on what’s going on in and around the Content Management market.

7 Social Media Marketing Trends You Can’t Ignore in 2022

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In a melting pot that is both irritating and powerful, constant updates, tough competition, and quick fluctuations in market conditions, consumer preferences, privacy legislation, and, of course, technology all come together in a melting pot that is both annoying and powerful.

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7 Social Media Marketing Trends You Can’t Ignore in 2022

In recent years, social channels such as Facebook, Twitter, and LinkedIn have transformed into marketing platforms, allowing you to generate more traffic to your website and revenue from your product or service.This type of marketing is not new–Facebook launched Pages for businesses in 2007 as well as Facebook Ads(ad placement shown in the left columnbelow) in 2009, for example.However, many brands have failed to capitalize on this opportunity in the thirteen years since.

Since, after all, social media is now one of the first places that consumers go when investigating businesses and connecting with them, this is terrible business judgment.

Trend1: Video Content Will Dominate Social Feeds

If we’re being really honest, video content is already taking over social media. Take a look at the following statistics on the influence of video marketing in the year 2019:

  • 92 percent of consumers who watch videos on their mobile devices will share them with their friends. Compared to text and picture material combined, social video produces 1,200 times the number of shares. Customers would prefer to watch a video rather than read about a product or service, according to a recent survey. Users spend an average of 88 percent more time on websites that have videos. 54 percent of customers would want to see more video content from companies in the following ways:

According to HubSpot, 85 percent of organizations are currently using video as a marketing strategy, and by 2022, video content will account for as much as 82 percent of all Internet traffic worldwide. Consequently, 2020 is the year in which your company must step up its game and employ more video marketing across all social media platforms! To send a tweet, simply click here. Everything indicates that video content is the way of the future. Continued inaction by brands will result in them falling farther behind their competitors, and they will find it impossible to catch up with them if they do not react sooner rather than later.

  • Tips for Creating Successful Video Content: 20 Pre-Production Pointers
  • 12 types of video content that viewers enjoy watching and are very engaging
  • Getting Started with Ads on TikTok: A Guide to Getting Started with Ads on This Platform

Trend2: Stories Will Take Center Stage

Social media Stories are essentially a type of news feed, but one that is more visually appealing than one that is heavy on text. One could have assumed that the short video clip format popularized by Snapchat was just another passing trend among teenagers, one that would eventually (or ideally) go away. Instead, it defied all odds to become one of the most rapidly rising social media movements of the previous 10 years, outpacing even the most optimistic predictions. And now everyone wants to be a part of the fun.

  • Stories are expanding at a rate 15 times faster than feeds. Since the beginning of 2016, both the production and consumption of marijuana have increased by 842 percent. People get more interested in a company or product after seeing it in a story, according to 62 percent of respondents.

With video content reigning supreme in the marketing world, the rapidly vanishing Stories format is the ideal conduit for developing relationships with followers. The fear of missing out (FOMO), which affects 69 percent of Millennials, may be used by marketers, resulting in a significant increase in the number of purchases made by many of them. The option to include polls or ask questions is another useful tool that helps marketers to get data from their audiences while also increasing engagement through easy interactive content.

Therefore, it creates a more authentic marketing environment that connects with a larger range of people.

More In-Depth Information:

  • Instructions on how to use interactive content to guide your customers through the marketing funnel In this article, you will learn how to create Instagram Stories advertisements that your ideal customer would swipe up.

Trend3: More Companies Will Use Influencer Marketing

Influencer marketing is another well-established strategy that is unlikely to be phased out in the near future. It is true that 63 percent of marketers want to boost their present budget for influencer marketing in 2022 since the ROI for this type of marketing is so good–$5.20 for every $1 spent: The fact why influencers are so effective is due to the fact that customers are skeptical of advertisements and distrustful of faceless corporate businesses. As a result, individuals are more likely to invest their faith in someone they are familiar with–even if the relationship is purely online.

In any event, buyers place a higher value on these reviews than they do on a particular brand.

Partnerships with micro-influencers allow small and medium-sized enterprises with a restricted marketing budget to harness the power of influencer marketing (those with between 1,000 and 1,000,000 followers).

According to Statista, there will be another significant year of growth for those who have an impact on it: Because micro-influencers are more accessible than celebrities such as Ryan Reynolds, Ali Parmelee explains that micro-influencers are more powerful for a brand’s purpose than celebrities such as Ryan Reynolds because they are “more accessible because people love to see themselves in these aspirational advertisements, and that more niche, everyday-person influencer makes that much easier.” Because of this, the continuous expansion of influencer marketing–particularly with micro-influencers–is expected to be one of the most significant social media trends in 2022.

More In-Depth Information:

  • Influencer marketing is one of the most important trends to watch in 2022. The Importance of Influencer Marketing and Brand Partnerships in the Growth of Your Business

Trend4: Augmented Reality (AR) Will Go Mainstream

Virtual reality (AR) is undoubtedly the most interesting trend in marketing right now when it comes to futuristic technology. “.a technology that blends digital components into the physical line of sight, according to the definition.” As the name implies, augmented reality is an attempt to make reality more realistic by including digitally created pictures and features.” By 2022, it is predicted that the augmented and virtual reality industry would have grown to a total value of $209.2 billion, up from a value of $14.1 billion in 2017.

Even while Pokemon Go and Snapchat’s filters and lenses are perhaps the most well-known examples of augmented reality (AR) in “everyday” use, consider how other firms might benefit from this technology: AR and social media have been sluggish to catch on in terms of acceptance, but as the technology improves to provide more than simply games, applications for e-commerce, tailored marketing, and product discovery are progressively becoming more popular.

Facebook’s AR Studio is a “powerful tool built to create spectacular interactive experiences for the Facebook camera,” and it allows you to “distribute your content to more people across additional surfaces, such as Instagram, Messenger, and Facebook Lite.” It is available for download here.

With theirSephora Virtual Artistapp, the cosmetics company Sephora incorporates augmented reality (along with virtual reality and artificial intelligence).

Using augmented reality to customize and improve the consumer experience, Sephora is a cutting-edge example of how to do so: Here are a few examples of how companies and marketers might utilize augmented reality to sell their products or services:

  • Social media augmented reality virtual stores: Transforming social shopping into a more distinctive and engaging experience
  • The use of augmented reality with live events allows your global audience to participate in your brand’s event from anywhere in the globe. Arcade games: Create a series of interactive AR games that demonstrate the features and functions of your products (for example, an interactive product demo or explainer movie). Using augmented reality to increase brand awareness: In their current state, augmented reality experiences are very shareable – which means they generate a significant deal of positive word of mouth marketing.

Because augmented reality technology opens the door to a plethora of chances for marketers, and because its capabilities are improving, barriers to entry are falling, it is expected to make significant steps forward in 2022. Request My No-Obligation Marketing Consultation

Trend5: Social Commerce Will Be Massive

2020 will be the year in which the marriage of e-commerce and social media becomes widely accepted. It was only a matter of time until they came together. Millennials (Gen Z) spend up to three times as much time purchasing on social media as the typical consumer, with the majority of this activity taking place on Instagram and Snapchat, where influencers are a major driving factor. Social commerce was utilized regularly by 42 percent of people between the ages of 18 and 34 in 2019: Making it possible for customers to purchase things without having to leave a social media platform–through features such as shoppable posts–is a significant step forward in providing a better user experience for Internet purchasers.

More In-Depth Information:

  • There are five e-commerce trends that you can’t afford to ignore in 2022. The Influence of Social Shopping on Instagram (and How to Make More Sales with It)
  • There are 17 actionable marketing strategies that you may learn from e-commerce.

Trend6: Customer Service Will Be all About Chatbots

The thought of conversing with a robot was always frowned upon, with consumers preferring to skip the pre-recorded flowchart experience and instead speak with a real person. But times have changed. People, on the other hand, now desire to communicate with chatbots. Why? Because to advancements in technology, chatbots are now smarter, faster, constantly available, and more effective than the bulky software systems of the past, as follows:

  • Chatbots are said to be more efficient in the settlement of customer complaints by 90 percent of organizations. 56 percent of respondents would rather send a message to a company rather than calling customer support. Chatbots have the potential to save up to 30% on customer service expenditures.

Little Ice, also known as XiaoIce in Chinese, is Microsoft’s most successful chatbot to date: She is the most influential person on Weibo (China’s largest social media network, with 445 million monthly active users), and she has more than 850,000 followers. People who follow XiaoIce engage with her more than 60 times every month, according to her statistics. She even passes the Turing test on average for the first ten minutes of a conversation, which indicates that people are unaware that she is a bot during the first ten minutes of their conversation with her.

As of 2022, there is no better moment to experiment with chatbots since they will assist you in improving the client experience, building trust, and increasing the bottom line of your business.

  • Why Chatbots Are a Must-Have for Businesses (and How to Create One! )
  • What is a Chatbot and how does it work? Messages Your Chatbot Should Send to Prospects
  • How Facebook Messenger Chatbots Can Help E-commerce Businesses Increase Sales

Trend7: Many Users Will Go on a Digital Detox

According to Smart Insights, there were almost 3.5 billion social media users throughout the world as of January 2019, accounting for around 45 percent of the global population.

In 2022, you may anticipate a significant increase in this figure. Although all of the social media trends we’ve mentioned thus far have the potential to continue, there is a risk that fewer individuals may use social media in 2022:

  • Adults in the United Kingdom have reduced their use of social media by 35%. Trust difficulties (26.2 percent) and worries about privacy and data protection (21.4 percent) are the most often mentioned reasons. 8 percent of users have canceled their accounts as well as their mobile applications
  • 27 percent of users have stopped using social media because they have become hooked to it
  • And For various reasons, including feeling overwhelmed by social media, 29 percent of respondents cancelled their social media accounts.

Following the Cambridge Analytica incident in 2018, 44% of Facebook users aged 18-29 removed the Facebook app from their phone. Although Facebook has largely recovered from the scandal, the exodus has continued across a number of different platforms. Everyone is concerned about their personal information, their mental health, or just the amount of time they are squandering on social media platforms as a result of the applications, screens, social pressure, and privacy issues that have come together in recent years.

Get an edge over digital marketing with our epic trends guide:42 Digital Marketing Trends You Can’t Ignore in 2022

Here are the top social media trends for the year 2022, as predicted by the experts. To stand out on social media, marketers will need to lift their game as Generation Z and Millennials spearhead a new wave of social commerce, participate in interactive video content, and use augmented reality applications, among other things. With many firms finally taking the plunge and experimenting with new digital marketing methods, 2019 is shaping up to be a significant year of innovation and transformation.

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