Here are some advanced techniques to get your message spread across Facebook’s awesome user base.
- Mine Google Analytics for audience information.
- Use multiple factors to narrow your audience.
- Exclude attributes to focus ads for a better ROAS.
- Remarket to website visitors.
- Segment by auxiliary interests.
How do I run high conversions on Facebook ads?
6 Quick Tips to Creating High-Converting Facebook Ad Creative
- Keep Your Ad Copy Short.
- Give Your Audience Fewer Choices.
- Keep Your Discounts in Dollars Rather Than Percentages.
- Add Text Overlay.
- Show Your Product in Action.
- Show Real, Live People.
- Blow ‘Em Out of the Water with Dynamite Facebook Ads.
What are the 3 types of targeting in Facebook?
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
What is the best conversion event Facebook ads?
The optimal target action (Standard or custom event) for bidding is one that is as low in your conversion funnel as possible and has at least 15-25 conversions per ad set per week so that Facebook optimization algorithms have enough data to steer your ads’ delivery. This is just a rule of thumb – more is better.
What are ad targeting strategies?
Powerful Ad Targeting Strategies for 2021 and Beyond
- Capitalize on your best-selling content.
- Steal your competitor’s audiences.
- Target based on life events.
- Create custom audiences.
- Use granular hyper-focused targeting.
- Exclude new customers.
- Improve advertisement copy and images.
- A/B test everything.
How do I optimize my Facebook pixels?
9 Tips for Using the Facebook Tracking Pixel
- Retarget visitors with a genuine interest.
- Segment your audience by behavior.
- Use Advanced Matching for better data.
- Create Lookalike Audiences with your data.
- Track Facebook Ad conversions across platforms.
- Hone your marketing campaign from the start.
How do you increase conversion rate?
The 13 Most Effective Ways to Increase your Conversion Rate
- Add a pop-up to your site.
- Remove unnecessary form fields.
- Add testimonials, reviews, and logos.
- Remove distractions.
- Make the initial step really easy.
- Add a third-party signup service.
- Strengthen your CTA copy.
- Add live chat to your site.
How do you target a Facebook ad audience?
Facebook audiences refer to the pools of people you target when you advertise on Facebook. You can create or edit these audiences through the Audiences section of your Ads Manager. To get there, go to your Ads Manager, click the nine-dot icon in the top-left corner, and then select Audiences.
How do I target my ad on Facebook?
All you need to do is to go to the Detailed Targeting section of your Facebook Ad and start typing in the Page name. If it “matches” then the Page name is available as a target and your ad will be shown to the Fans of that Page.
What are Facebook targeting methods?
- Facebook enables you to create an audience that’s very broad or narrowly defined with several filtering options.
- You can also target your location by region or distance.
- There are a few different demographic targeting options, including age, gender, relationship status, and occupation.
What are conversions in Facebook ads?
The number of times a specific action like purchase or add to cart was taken, as recorded by your pixel, app, or offline event set.
What is Facebook conversions API?
The Facebook Conversions API, formerly known as Facebook Server-Side API, allows advertisers to send web events from their servers to Facebook. Facebook Conversions API will help you push event and conversion data to Facebook Ads Manager while maintaining user privacy.
How do I optimize my Facebook Ads 2021?
12 Facebook Ad Optimization Hacks for Massive Success in 2021
- Increase your ads’ click-through rates (CTR)
- Lower your ad campaign’s cost-per-click (CPC)
- Reach even more high-ROI audiences.
- Lower your cost-per-acquisition (CPA)
- Increase your sales results without increasing your ad budget.
What is a good potential reach for Facebook ads?
Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.
What are the different types of targeting?
5 Different Types of Targeting
- Behavioral Targeting (aka audience targeting)
- Contextual Targeting.
- Search Retargeting.
- Site Retargeting.
- Predictive Targeting.
What is ad remarketing?
Remarketing is a feature that lets you customize your display ads campaign for people who have previously visited your site, and tailor your ads (using dynamic remarketing) to these visitors when they browse the web and use apps. Use this feature in your Display Network campaigns.
7 Quick Expert Facebook Ad Targeting Strategies [Revealed]
We all know that Facebook advertisements provide advertisers with exceptional targeting capabilities to a wide range of categories, including geography, demographic, interest, and behavioral segmentation, among others. However, it is the ability to combine various targeted strategies that distinguishes the novices from the pros, the pups from the large canines, and the eCommerce newcomers from the huge success stories. Because, while Facebook custom audiences are quite effective, it is how you alter your targeting that will ultimately define your level of achievement.
To improve your Facebook PPC marketing performance, try out these 7 professional Facebook ad targeting tactics that can help you generate well-segmented audiences, increase your return on investment (ROI), and convert you into a pro marketer.
Ad Targeting Strategy 1: Mine Your Analytics for Gold
The ideal marketing strategy works in conjunction with all of your PPC initiatives, providing you with important data that you can utilize across many campaigns. Your Google Analytics account has a wealth of useful information about your website traffic and shoppers, which you can use to improve the targeting of your Facebook ads. Google’s Demographics Overview enables you to analyze your site traffic in terms of interest, location, device, and demographics, as well as affinity categories, according to Google’s data.
This is really useful information that you can use to construct highly relevant, segmented target audiences for new Facebook advertisements, as well as highly targeted targets with a thorough grasp of what works for your potential buyers, according to the data collected.
Ad Targeting Strategy 2:Elicitthe Reach of Big Engagers
By combining demographic and interest information from engagers, you can increase the number of clicks and shares for your Facebook advertising. The key to this targeting method is to use demographics of individuals who are more inclined to share your ads in relevant sectors rather than general demographics. In this example, if you are an online fashion firm launching a new season line awareness campaign on Facebook, you may utilize demographic data to target ‘viral producers’ in your niche in addition to targeting people with similar interests.
The targeting strategy of “employee” or “work/job” may be quite precise because it is usually based on information that Facebook users have given to their profiles themselves.
Ad Targeting Strategy 3: Segment Targets by Brand Interest
If you aren’t launching ads that particularly target buyers who are interested in other brands, you might be missing out on a significant amount of business. Because it is based on what users have liked personally, rather than only on things they have shared or engaged with, this form of targeting is extremely effective for advertisers. Consider the following scenario: you own an internet business that sells children’s apparel to moms in the United States. Creating extremely specialized audiences and targeting them individually against a couple of your largest rivals or other well-known brands at a time might yield outstanding results.
You already know that they are interested in your area, so once you have their attention and they go on to the next purchase phase, you will be in a better position to convert them with successful remarketing advertisements, which will increase your chances of converting them.
Ad Targeting Strategy 4: Blend Interest Targeting and Lookalike Audiences
So you’ve established a lookalike audience and are targeting your advertising to this group. What’s next? It is possible, however, that by not segmenting this market any more and therefore running advertising separately to segmented lookalike audiences, you would be limiting the reach of your campaigns. So, what’s the quickest and most straightforward solution? Making use of lookalike audiences in conjunction with interest-based targeting. The lookalike audience should be selected first, and then the interest targeting should be added.
When you want to reach a very precise segment of your potential audience that might be interested in a product or campaign, you can use this form of targeting to your advantage.
Please keep in mind that while utilizing this targeting method, you will want to make sure that your target audience is more than 100k in order to retain conversation data large enough for Facebook to model offer.
Ad Targeting Strategy 5: Segment By Placement
Another method of segmenting your targeting is to do so by location. Consider the following scenario: your lookalike campaigns are performing well on mobile, and your engagement is also performing well; you can choose to eliminate desktop placement to lower your Facebook costs while still maintaining good ROIs, but this data may also be pointing you toward another solution: tailoring your ads and/or promotions to each device type. It’s possible that your target audience prefers to use one sort of gadget over another depending on their age and gender.
With each of these diverse audiences, experiment with different sorts of marketing or campaigns.
Ad Targeting Strategy 6: Target Life Events
Have you attempted to target specific life events yet? Consider the following scenario: you are an online retailer attempting to sell subscription box services as gifts. You might target potential customers who are celebrating a friend’s birthday by creating unique birthday present text for them to read. Another option is to market to people who look like you or other Facebook custom audiences who fit into the ‘Engaged’ life event category, such as those who are buying flower girl costumes. Besides specialized publications, such as Bride Magazine, you may also target certain birthday months if you want to target those who have a birthday in a particular month.
Ad Targeting Strategy 7: Finetune Ads With Exclusions
In this article, we learned how to set up exclusions in remarketing campaigns to guarantee that you are not targeting the same individuals over and over again. However, these aren’t the only exclusions to take into consideration. Consider the following scenario: you’re launching an awareness campaign focused primarily at buyers who aren’t familiar with your online store’s brand. You’ll want to eliminate those who are already familiar with and/or interested in your brand in order to guarantee that your ad is reaching the appropriate people to achieve your goal.
Another example of how to use exclusions would be if I wrote a guide on WooCommerce, I could then exclude Shopify users from my targeting.
It’s one of the most common misconceptions Facebook marketers make when it comes to targeting: they believe that after they’ve developed bespoke audiences, their work is done. Using interest, demographics, and exclusions to ensure that each of your advertising not only reaches the appropriate customers, but also appeals to them individually, is critical for successful marketing campaigns. Consider the following scenario: you are a shoe retailer running a campaign to a bespoke targeted target demographic with a reach of 1 million people.
In order to avoid sending out a summer special ad to everyone at the same time, segment your audience into those who are interested in sports or those who work in corporate environments, and then send them summer product specials that are relevant to their interests.
Here’s an example of what I’m talking about.
- Advertisement for a smart-casual summer promotion
- Bespoke audiencedemographic–300,000 individuals
- A summer advertising commercial for sports shoes
- Targeted audience interest of 300,000 persons
- Ad for a sneaker summer promotion
- Targeted audience 300,000 persons have shown an interest.
By dividing this demographic in campaigns and using additional targeted segmentation and changing the campaign as a result, your chances of getting people to engage with your advertising will be significantly increased. This is only one method of implementing the techniques outlined above. The final aim is to find out what works best for your business and test it to make sure you receive the maximum clicks and conversions for your money. Are your ads still not working as well as you would like them to?
Nicole Blanckenberg is a writer and editor based in New York City.
She is propelled on by a hearty amount of coffee and zeal.
Comments are powered by Facebook.
5 Ridiculously Powerful Facebook Ad Targeting Strategies
Advertisers on Facebook may target consumers using a variety of different ad types and dozens of different ad targeting factors. Mastering your Facebook targeting approach puts you in front of extremely targeted and frequently motivated subsets of your audience on the social media platform where Americans spend an average of 40 minutes of their day on a daily basis, according to Facebook. Here are a few of extremely effective Facebook ad targeting tactics that you’ve probably never heard of before.
– Find out how much it costs to advertise on Facebook.
1. Tap Into Recent Purchasing Behavior Among Facebook Users
At its inception, advertising observers characterized Facebook as a social network that was mostly intended for entertainment purposes, with little commercial intent or opportunity for customer intelligence. Beginning in early 2013, Facebook formed relationships with data brokers such as Epsilon, Acxiom, and Datalogix to improve its data analytics capabilities. Each year, these corporations have access to trillions of dollars’ worth of data exchanges. Executives at Acxiom have indicated that their database alone holds information on 500 million active customers globally, with an average of 1,500 data points per individual.
- Are you planning to get married soon?
- Do you like to read murder mysteries?
- This provided marketers with the ability to go beyond their own customer relationship management (CRM) databases and tap into information gained from shopper loyalty programs of all types and linked to individual user profiles, among other things.
- Here’s an example of one that I use: Individuals that purchase Business Marketing Services (which is relevant to my company, as we sell business software and services).
- Each broad area allows you to dig down into specific forms of behavior; for example, selecting Buyer Profiles will allow you to target DIYers, fashionistas, foodies, and other categories of consumers.
The possibilities are virtually endless in this situation. Get in there and have a look around! MORE: Everything You Need to Know About Facebook’s New Ad Relevance Score
2. Get Creative With Life Events Targeting
Selling to people who are going through certain important life events is the foundation of some sorts of businesses or marketing initiatives. Funeral homes, for example, are obviously interested in connecting with people who are arranging a funeral, who are terminally ill, or who have lost or are grieving the loss of a loved one. If you’ve recently acquired a home or apartment, moving services are eager to get in front of you and begin the process. People who are engaged are the primary audience for wedding photographers.
(Another interesting fact: Facebook now offers weather-based targeting as well!) The Life Events feature is unique in that it allows you to pick which persons you want to target at particular intervals of time after the change has taken effect.
They could then target those who were newlyweds a year ago, for example.
No time to read this post? Get the free download here!
Custom Audiences on Facebook are a powerful tool that allows you to engage with people you already know on the social media platform. Getting in front of your existing customers and app users on their preferred social network not only helps to reinforce your brand, but it also provides you with the chance to enhance lifetime customer value, order frequency, and loyalty for your business. This also works in the opposite direction — by eliminating your existing client list from your efforts, you may boost the effectiveness of your ads and reduce wasted clicks.
In order to establish Custom Audiences, you must first submit your customer phone list, or your purchaser/subscriber email list, to Facebook in CSV or TXT format.
Then, using other targeting characteristics, narrow down or exclude the whole list, or just particular parts of it, to narrow down or exclude your ideal Facebook audience.
As a result of those insights, you might consider targeting your existing customers who work in specific job functions, earn a specific amount of money per year, and live in a specific ZIP code with higher-value product offers if those insights indicate that these people are more likely to be your affluent customers.
They already knew your name and were interested enough to pay you a visit, but they were not interested enough to convert.
We can target and combine a plethora of various demography points, and the possibilities are endless. Net wealth, living arrangements, marital status, parenting status, interests, and location are all included, as well as other information.
4. Expand To A Lookalike Audience
Following the implementation of a successful Custom Audiences approach, Lookalike Audiences are an obvious next step. In the absence of an email or phone list, you may use Facebook to replicate your fan base and build a following. Lookalikes allow you to reach individuals who are outside of your current reach while still targeting people who have extremely particular profiles, by developing audiences that seem similar to your current targets. In the event that you do not have a mailing list or a large enough Facebook following, you may still establish a Lookalike Audience by embedding tracking pixels in your website and creating a Website Custom Audience to mirror.
At the most comparable level, Facebook will locate you the top 1 percent of people in your target nation who have characteristics that are similar to yours.
5. Get Super Granular With Layered Targeting Options
The truly potent aspect of Facebook advertisements is the ability to layer targeting choices on top of one another, gradually narrowing your target audience’s demographics. In AdWeek last year, a marketing professional used hypertargeting to target his roommate with advertisements that were so particular that the unfortunate man believed he was being cyberstalked. Yes, you may utilize a mix of behaviors, demographics, and geolocation data to narrow down your target audience to as few as one individual in some cases.
Example: A moving firm that advertises an exclusive discount for senior seniors may target persons who have just bought their first or second home, overlaid with an age range of 60 years or older and the locations of their service areas, within the previous month.
Imagine being able to communicate directly with the parent who is suffering from those restless nights with such focused messages!
It is possible to overlay Facebook Ads targeting choices to tap into the intent, needs, and likely to respond of any given audience group if you are able to determine their intent, needs, and chance to respond.
The Best Facebook Ad Targeting Strategy Is DiversifiedComprehensive
When developing your Facebook advertising targeting plan, you don’t have to limit yourself to just one of the suggestions above; instead, examine each one and consider how it could apply to your various target market categories. Create personas for your ideal consumers – who are they and what do they look like? What city do they reside in? What do they do for a living and what do they do once they leave the office? Was it possible that they possessed certain qualities and attributes, and how did they correspond to the numerous targeting factors given above?
The most successful Facebook adtargeting tools and alternatives for reaching your target audience will be revealed once you have determined who it is that you want to reach.
Advanced Facebook Ad Targeting Strategies – How To Target Facebook Ads
7 minutes are allotted for reading The social media platform Facebook has 1.5 billion active users, making it one of the most efficient marketing tools available.if you know how to utilize it properly. Businesses are use Facebook to reach new customers, as seen by its 2 million advertisers. However, it’s probable that the majority of those marketers aren’t taking full advantage of the effective ad targeting tactics listed below. Unless you put in the effort to build and implement a smart targeting plan for your Facebook marketing, you may find yourself wasting your money in the end.
- You’re interested in learning how to acquire clients on Facebook.
- We’ve compiled a fantastic list of 5 effective advanced Facebook ad targeting tactics for you to check out.
- People buy from people in whom they have faith.
- Email list– You haven’t been creating an email list only for the purpose of sending them your quarterly newsletters, have you?
- When you use Facebook, you can combine your email list and target your advertising to those who have already interacted with your business.
- Audiences Create a target audience Customizable Audiences List of Clients Once you’ve uploaded your list, Facebook will discover around half of the people on it and utilize their profiles to focus your marketing.
- Once created, this custom audience can be used for any of the advertisements you create.
Take a look at our post ” Email Marketing Best Practices and 10 Awesome Email Marketing Tips ” for more information on how to make the most of your email marketing efforts.
Retargeting– Retargeting is an insidious (but effective) strategy that places your ad in front of people who have already visited your website.
Facebook will be able to track every visit to your website as long as you have the Facebook pixel installed (which is a simple piece of coding).
If someone has already visited your website, marketing to them is analogous to your neighbor driving the new car you test drove past your house on a consistent basis.
How it’s done is as follows: Select Audiences from the Tools drop-down menu in Ads Manager.
You can customize your audience by people who have visited your site, a certain page, or those who haven’t been to your site in a while.
Name it and you’re ready to market.
They appreciate what you have to offer and have told you to your (online) face.
How it’s done is as follows: When creating an ad, under connections you’ll select Add a Connection Type Facebook Pages People who like your Page.
Next you’ll find the page you want (yours) and proceed to narrow your targeting even further by utilizing the variety of options available to you (more on that below) (more on that below).
Target to lookalike audiences You’ve marketed to people you know, so what’s next?
Marketing to people who have a great deal in common with existing clients, leads, and fans, means marketing to people who may act in a similar fashion.
This advanced targeting strategy finds people with the same characteristics as the client list you provide as a custom audience.
Facebook will use the same strategy—to place your ad in front of people more likely to click through.
Fan lookalikes– Fans like your business.
It’s as simple as that.
Audience Create a target audience Lookalike Audience You’ll select the audience you want to mimic by selecting the custom audience you create to market your ads (or those that you avoid marketing to) (or those that you avoid marketing to).
Then select a percentage of the population of lookalikes in your country (or the country you’re marketing to) to be shown your ads.
Note:In order to market to lookalikes of your fans, you’ll simply input your page as the audience by typing in the name.
Combine lookalikes with interest targeting (make the number of lookalike people smaller by including specific interests) (make the number of lookalike people smaller by including specific interests) Let’s take everything you’ve learned about lookalike targeting and refine yourstrategyeven further.
- Sure, Facebook may be finding people who are just like your customers and still be falling short on delivering quality leads because there aren’t enough similarities to target.
- Adding interest targeting to the mix gives you an opportunity to find similar customers.
- You might see your target audience is a very high number.
- Under Detailed Targeting, enter an interest that is relevant to your marketing and select from the list.
- Detailed targeting allows you to target users of a specific demographic with particular interests and behaviors.
- You could have Facebook only show your ad to women between the ages of 22-24 who live in Brooklyn, have an interest in travel, photography, and cycling, and are logged into Facebook on an iPhone 6s plus.
With detailed targeting you can refine the parameters of your search to such a degree that you avoid any unqualified click through.
You can be very specific (as exemplified above) and even enter multiple interests to narrow your search further.
If your catering company is marketing to vegetarians, you may decide to exclude people who have an interest in barbeque.
This can be especially useful in obvious ways, for instance a florist targeting people on special occasions.
Facebook can also be used in less obvious ways to target a custom audience.
Their tracking of user spending history can be very useful in creating unique criteria for your advertising.
Imagine the possibilities when you combine behavior and life-events targeting with some of the strategies mentioned above.
Rather than targeting Interests, select Behaviors.
When an American in Argentina sees that he can get some of his favorite sauce (and a taste of his homeland) shipped to his doorstep halfway around the world, he’s bound to at least give it a second thought.
Don’t market to recent clients– We suggested that you market to your existing client base, but avoid marketing to your most recent customers.
Optimize ad graphics and copy– Your targeting won’t get you very far if your ads aren’t optimized to speak to your target audience.
A/B test everything– The only way to distinguish the gold from the garbage is through the side-by-side comparison of A/B testing.
Run your best ads and ditch the rest, but don’t stop there.
Consider Facebook as one of the many traffic sources to your website, and place it in an overall strategy picture.
Facebook can be used to attract unknown people to your website and to delight your existing clients, the first and the last step of a successful inbound marketing strategy. It can also be used on the other steps. Learn more here:
16 Stellar Examples of High-Converting Facebook Ads
By focusing on people you already know, you can increase the likelihood of achieving a positive return on investment. Purchases are made from those in whom the buyer has faith in the product or service. So go after people who are familiar with you and who are likely to trust you. If you’ve been building an email list for the sole purpose of sending out your quarterly newsletters, you’ve done something wrong. That long and arduous list is finally ready for action. When you use Facebook, you can integrate your email list and display your ads in front of people who have previously interacted with your company.
- Audiences Construct a following A Specific Group of People a list of potential customers b Once you’ve uploaded your list, Facebook will find approximately half of the people on it and use that information to target your marketing.
- It is possible to use this custom audience for any of the ads that are created in the future.
- See our post ” Email Marketing Best Practices and 10 Awesome Email Marketing Tips ” for more information on how to make the most of your email marketing.
- Retargeting– Retargeting is an insidious (but effective) tactic that places your ad in front of people who have already visited your website.
- Former visitors will see your ad again on Facebook, increasing their exposure to your business on a consistent basis.
- It’s possible that you’ll be back at the dealership before you know it.
- Construct a following Website Traffic to a Specific Audience You’ll be able to choose who you wish to target from that point on.
It is necessary to determine how recently a visitor must have visited your website in order to view your advertisement to narrow down your options even more (1-180 days).
It is possible to use this custom audience for any of the ads that are created in the future.
The fan– Why wouldn’t you target folks who have expressed an interest in your Facebook page by like it?
Making use of Facebook to place advertisements in front of your fans is a smart tactic.
Facebook Pages are a type of social media site that allows people to connect with one another.
Moreover, you have the option of marketing to friends of individuals who like your page or of excluding those who like your page from your marketing efforts.
What do you think of persons that look like someone you know?
By allowing you to target bespoke lookalike audiences on Facebook, you can make this process much simpler.
People that have the same qualities as the clients on your client list are found using this sophisticated targeting method, which is known as bespoke audience targeting.
Facebook will employ the same method as Google: it will display your ad in front of those who are more inclined to click on it.
Fan lookalikes– Fans are enthusiastic about your company.
That is all there is to it.
Audience Construct a following Audience with a similar appearance Choose the custom audience you created to promote your advertising in order to emulate the demographic of the audience you wish to imitate (or those that you avoid marketing to).
Afterwards, you may choose a proportional share of the population of lookalikes in your own country (or the nation to which you are marketing) who will see your advertisements.
Note:In order to promote to people that look like your followers, you’ll just provide the name of your page as the audience in the audience field.
Use lookalikes in conjunction with interest targeting (make the number of lookalike people smaller by including specific interests) Let’s take all you’ve learned about lookalike targeting and apply it to further optimize your marketing plan.
Facebook may be discovering people that are similar to your consumers, but it may still be falling short on producing quality leads since there aren’t enough similarities to target on the social media platform.
When you include interest targeting in your marketing mix, you have a better chance of finding clients who are similar to you.
You may see that your target audience consists of a large number of people.
Fill up the blanks with an interest that is relevant to your marketing and then pick from the drop-down box under Detailed Targeting By selecting different interests, you may focus your search even more effectively.
Make use of precise targeting Then there’s detailed targeting, which is the next important targeting technology.
For example, suppose you own a niche travel firm situated in New York City that wants to promote its young women’s iPhone photography through a cycling trip dubbed “Photocycle” in Nice, France (stay with me here).
You may not have a large number of individuals to market to, but you get the idea.
It’s accomplished in the following ways: When generating an ad, choose from the available demographics to help you target your marketing more effectively.
Please keep in mind that you have the ability to reject people who are interested in something that would preclude them from being considered a high-quality lead.
5.Targeting by behavior and life events is another option.
As an example, a florist targeting customers on special occasions might benefit from this in a very noticeable way.
Facebook may also be used in less visible ways to target a certain demographic, such as through advertising.
Your advertising may benefit greatly from their tracking of user spending history, which can be used to develop unique criteria for your advertising.
Consider the possibilities that arise when you combine behavior and life-events targeting with some of the tactics discussed in this article.
Rather than focusing on Interests, consider targeting Behaviors.
It’s inevitable that an American living in Argentina will at least consider the possibility of having some of his favorite sauce (and a taste of his home country) brought to his doorstep halfway around the world, even if it’s just for a short period of time.
Don’t promote to clients who have recently purchased something– As a result, we recommended that you sell to your existing client base rather than to your most recent consumers.
Optimize the images and copy of your advertisements– If your advertising aren’t designed to speak to your target demographic, your targeting won’t go you very far in the long run.
Everything should be subjected to A/B testing– A/B testing is the only method to tell the difference between gold and junk, and it is the only way to do so effectively and efficiently.
Run your most effective advertisements and discard the remainder, but don’t stop there.
Remember to consider Facebook as one of the numerous traffic sources to your website, and to include it as part of your entire marketing plan.
Facebook can be utilized to bring new visitors to your website as well as to delight existing customers, which is the first and last steps in a successful inbound marketing plan, according to the company. It may also be used to the following steps. More information may be found at:
It All Starts with Targeting
One of the most straightforward methods of ensuring a great return on investment is to target people you already know. People purchase from those in whom they have faith. People that are familiar with you are more inclined to trust you, so focus on them! Email list– You haven’t been creating an email list only for the purpose of sending out your quarterly newsletters, have you? It’s time to put that long-awaited to-do list to use. Facebook allows you to integrate your email list and display your advertising in front of individuals who have already interacted with your business.
- Audiences Create a target audience.
- You may target your adverts to around 750 of your current clients if you have a list of 1,500 emails (or phone numbers).
- Note: Creating an audience is also crucial since you have the option of not marketing to your existing clients if you do so.
- A deceptive (but effective) tactic, retargeting places your ad in front of visitors who have already seen it on your website.
- Facebook then places your ad in front of previous visitors in order to expose them to your brand on a regular basis.
- If you look at it long enough, you may find yourself on your way back to the dealership.
- Create a target audience.
It is necessary to determine how recently a visitor must have visited your website in order to view your advertisement to be even more specific (1-180 days).
This custom audience may then be utilized for any of the ads that you produce in the following manner.
Why wouldn’t you target those who have expressed an interest in your Facebook page by like it on their timelines?
Making use of Facebook to place advertisements in front of your audience is a fantastic technique.
Facebook Pages are a type of social media site that allows you to create a page for your business or organization.
Moreover, you have the option of marketing to friends of individuals who like your page or of excluding those who like your page from receiving marketing messages.
target populations that are similar to one another 2.
It follows that marketing to individuals who have a great lot in common with existing clients, leads, and fans entails marketing to people who may behave in a similar manner.
A client lookalike is a person who looks exactly like a current or former customer.
It is then shown in front of people who think and behave in a similar way to the people who already know about you.
Your ad will be placed in front of individuals who are more likely to click through on Facebook, which will use the same technique as Google.
Individuals such as your followers could find it appealing.
This is how it’s done: In Ads Manager, go to the Tools menu.
Audience of People Who Look Like You Choose the custom audience you created to promote your advertising in order to replicate the demographic of the audience you wish to resemble (or those that you avoid marketing to).
Afterwards, you may choose a proportional share of the population of lookalikes in your own country (or the nation to which you are marketing) who will see your adverts.
To market to people that look like your followers, you’ll just enter the name of your page as the target audience when you create your campaign.
Your clients may or may not have much in common with one another, depending on your business.
You should then take the initiative and include an extra search parameter.
This is how it’s done: Create a new ad and choose the Lookalike Audience that you want to promote to from the Custom Audiences section.
We need to get more specific about what we’re looking for.
Make use of specific targeting.
Individual users that fit a specified demographic and exhibit unique interests and habits can be targeted using detailed targeting.
Women between the ages of 22 and 24 who live in Brooklyn, have an interest in travel, photography, and cycling, and are signed into Facebook on an iPhone 6s plus, for example, might see your advertisement.
When you use precise targeting, you may narrow down the criteria of your search to the point where you avoid any unqualified click-throughs.
To refine your search even more, you may be quite particular (as seen above) and even input numerous interests.
Take note of this.
5 – Target individuals based on their actions and life events Following that, there is a focus on conduct and life events.
The florist may sell to everyone who got married one year ago and will be celebrating their anniversary in the next several months.
Because of its connection with a number of high-level data brokers, Facebook is likely to know a lot more about us than we are aware of ourselves.
People who buy what you have to offer based on their own spending history might be targeted by Facebook if you provide financial advisory services, for example.
This is how it’s done: To find out more about detailed targeting, you’ll need to refer back to the previous section.
Your online condiment firm (yes, there is such a thing) may target exclusively American expats who live in nations where your company distributes its products to avoid competition.
As an added bonus, See the big picture, not just the details To guarantee that you get the most out of your new focused marketing plan, here are a few useful pointers.
As a result, we recommended that you sell to your existing clientele rather than to your most recent consumers.
Ad visuals and wording should be optimized– If your advertising aren’t designed to communicate to your target demographic, your targeting will fall short of its potential.
Everything should be subjected to A/B testing.
Make modest (or dramatic, if you choose) modifications to your photos, wording, and other elements of your advertising and compare them to one another.
Always do tests to verify that your Facebook efforts are the most powerful, efficient, and effective that they can be!
Using Facebook to attract new visitors to your website and pleasure existing customers is the first and last stage in developing a successful inbound marketing plan, and Facebook can help you achieve both goals.
Also, it can be used to the following steps: More information may be found at the following link:
Best Practices for Creating Facebook Ads that Convert
The most recent version of the Facebook Algorithm prioritizes visual content over all other types of content. When compared to plain text, it is more likely to be shared, and it makes for a more memorable post. Furthermore, since the platform began cracking down on branded content earlier this year, brands may be better off concentrating on video rather than static advertisements. Copywriting, on the other hand, is extremely important. You need to tell your viewers exactly what they’re getting themselves into in a few words and gently guide them to your website after providing them with something entertaining or useful to read.
2. Make Sure You Know Your Audiences. Yes,Audiences.
When writing, keep these various categories in mind: clients, future customers, repeat customers, recent buys, and so forth. The list goes on and depends on whatever audiences you chose in the Facebook module. Klient Boost advises categorizing audiences according to their temperature. “Cold” refers to consumers who have never heard of you before, whereas “hot” refers to repeat clients or those who are progressing through the sales pipeline. This diagram demonstrates how to tailor your product to the needs of specific target audiences.
3. Include Your Value Proposition in the Image
When writing, keep these diverse categories in mind: consumers, future customers, repeat customers, recent buys, and so forth. The list goes on and relies on whatever audiences you choose in the Facebook module. If you want to rank audiences by temperature, Klient Boost suggests that you do so. While “cold” refers to consumers who haven’t heard of you before, “hot” refers to repeat clients or those who are already in the sales funnel. It is illustrated in this graphic how to tailor your offer to the needs of the target market.
4. Send Visitors To a High Converting Landing Page
You shouldn’t drive Facebook visitors to your home page; instead, you should direct them to an appropriate landing page that fits the tone and aims set out in the advertisement. If your call to action is to download an ebook, your landing page should direct you to a page that looks somewhat like this:eBook Landing Page
5. The (Written) Bones of a Great Facebook Ad
- In the headline, give a brief overview of what you’re giving. This should be treated as a call to action. The picture or video that is utilized in your advertisement is referred to as the media. This is the focus point—the item that draws viewers’ attention and makes them want to look deeper
- Description —While not available in every sort of advertisement, it provides an opportunity to provide additional information about your product. It’s comparable to the meta description you see when you search for anything on Google
- However, it’s more specific. Post Text —Text that appears right above or below your image on the web page. In many cases, this is the first piece of content that your readers will see. Call-to- ACTION — A button that displays towards the bottom of the ad and provides instructions on what readers should do next. One or two words, such as learn more or shop now, are sufficient. Your CTA should elicit a strong sense of urgency from the reader.
Types of Facebook Ads
Brief summary of what you’re selling in your headline. Think of it as a call-to-action. The image or video that appears in your advertisement is referred to as the media. Essentially, this is the focal point—the object that draws the viewer’s attention and makes them want to look closer. Not available in every sort of advertisement, however it provides an opportunity to provide additional details about your product. It’s comparable to the meta description you see when you search for anything on Google; however, it’s more formal.
Your viewers will frequently notice this as the first piece of material they read.
Learn more or shop now are only a few of words. Creating a strong feeling of urgency in your call to action is essential.
Analyzing Your ROI
Headline —A succinct summary of what you have to offer. Treat this as if it were a CTA; The picture or video that was utilized in your advertisement is referred to as the media. This is the focus point—the item that draws viewers’ attention and makes them want to take a deeper look; It is not available in every sort of advertisement, but it provides a chance to provide more information about your product. It’s comparable to the meta description that appears when you search for anything on Google; Post Text —Text that appears right above or below your image on the page.
Call-to- In the bottom of the advertisement, there is a button that instructs readers on what they should do next.
Your call to action should elicit a strong feeling of urgency.
- To track your lead generation efforts, compare the overall number of individuals who click on your ad and visit your landing page to the number of people who actually input their information on your landing page. Sales: To determine whether or not your Facebook advertising were a success, divide the money earned by the total amount spent on ads by the entire amount spent on advertisements. Traffic: In this case, you’re looking at the overall number of clicks that your ad received after it was published. Create a Pixeldirectly on the back end of Facebook to guarantee that the platform measures the success of your ads and the cost per link you are paying for. Alternatively, go to Google Analytics to get a comprehensive snapshot of all your social media profiles. The frequency with which a user sees your ad refers to the number of times the user sees your ad. More is not necessarily better, so make sure you’re concentrating on advertising your ad to a certain group of people. According to Facebook, advertisements should not be displayed more than twice a week.
Brands That Really Have Their Finger on the Pulse of Facebook Ads
In this section, we’ll look at what these companies are doing to make their Facebook advertisements exceptionally effective.
Slack Facebook Advertising Slack’s advertisement, which features a lady riding a pink unicorn, jumps out in any feed—pure it’s eye candy. The contrast between the clear, straightforward content and the fun image in the advertisement draws your attention. Slack’s advertisement goes right to the point in a few short lines while also appealing to the misery of every working professional’s existence: too many meetings. Their guarantee is something definite and measurable: a reduction of 25 percent in the number of meetings.
2. Dollar Shave Club
Dollar Shave Club is a men’s shaving club that charges a dollar each shave. Dollar Shave Club is well-known for its innovative advertising efforts as well as their plain marketing messages. This particular scenario was an outlier in terms of performance, resulting in a 1.5x increase in subscriptions and the brand reaching more than 1.6 billion customers. “The wiser way to shave,” says the blurb on the packaging. This picture does an excellent job of demonstrating their value proposition — Dollar Shave Club sells excellent razors for both men and women while making fun of the notion that women’s razors must be pink in order to be considered feminine in appearance.
Service for making travel arrangements During the months of March and April 2017, KAYAKran a campaign that reached 2.1 billion people. With their new video advertising, which included rudimentary animation to still photos in a series of four short movies, they were able to reduce their cost per searcher by 39 percent (versus their still images used in past ads). The use of animation breathed fresh life into their brand, improving its memorability and making the advertisement more visually appealing.
For example, if you’re contemplating video animation, be sure to design for sound-off auto-play, since 85 percent of Facebook videos are currently played without audio.
Get the FULL-SIZE version of Lipstick Queen’s work. With your first Birchbox, you’ll receive a FREE Hello Sailor lipstick ($22 value)! The pH of your lips changes the color of the revolutionary mixture, which goes from blue to berry. Simply enter the code LIPQUEEN at checkout to receive your discount! On Wednesday, January 25, 2017, BIRCHBOX posted a blog entry. Using a series of films to attract new clients, Birchbox, an online beauty service, demonstrated new goods up up and personal, while also using music and eye-catching visuals to draw in the audience.
However, what Birchbox is doing is providing its audience with a closer look at their favorite brands in action, which is an important part of the decision-making process when it comes to beauty products.
This resulted in a 35 percent boost in mobile conversions during the first half of 2017.
5. Digital Marketer
Example of a Digital Marketer In an odd twist, Digital Marketer’s stop performing ad is about high-performing Facebook advertisements. This advertisement is effective because the content and the visual complement one another in a very literal sense: the term library is combined with books, connoting a plethora of resources. The kind, helpful tone of the copy and the straightforward call-to-action make it crystal apparent what you’ll gain out of this library: fantastic ideas for your own advertisements.
Ad for Lyft on Facebook ThisLyftad provides new drivers with a minimum earnings guarantee for a short period only – a brilliant technique to build a feeling of urgency among potential drivers. Their value offer is straightforward and enticing: you can earn $1,500 for providing 60 trips every week in exchange for just 60 minutes of your time. The repetitious nature of the advertisement (the phrases “limited time” and “guaranteed” are repeated several times) emphasizes the idea.
For example, Groupon is well-known for offering incredible discounts on local yoga courses as well as discounted things that you didn’t realize you needed—multipacks of skirts, a single-use gadget, you name it. This ad is straightforward, but here’s why it works so well: the offer is contained inside the headline of the ad. While the phrase “51 percent Off – Limited Time!” isn’t especially imaginative ad text, it does appeal to our desire to take advantage of a wonderful offer that will be gone in a short period of time.
8. Moon Juice
Example of a Moon Juice Carousel This carousel examplefrom the wellness brandMoon Juiceis bright, eye-catching, and informational all at the same time. In their advertisement, they feature extremely clearly defined product benefits as well as a tempting offer. They demonstrate how to simply include the company’s distinctive adaptogen granules into ordinary dishes like as waffles and lattes, so making their brand more approachable to their target audience’s daily routines and habits.
Moreover, these advertisements are congruent with the brand’s healthy, California-inspired design.
Shopify An excellent example of emotional and aspirational appeal can be seen in this Shopify advertisement. The business does an excellent job of demonstrating how simple it is to establish up an online marketplace for your products in this example of “sell your crafts.” The ease with which one may get started is a terrific approach to motivate one to take action. The wording of this advertisement expresses a desire to succeed as an entrepreneur. Is it really necessary to make for nothing when selling your crafts on Facebook with Shopify is so simple?
MeUndies You may be familiar with MeUndies from one of your favorite podcasts, but the company has a strong marketing effort that spans several media. They employed Facebook advertisements to promote one of their unique and wacky items. This is just another example of excellent visual and copy alignment, as seen here. The phrase “it’s lights out” matches to the dark photo of the man wearing glow-in-the-dark underwear in the background. They’ve also introduced a one-of-a-kind product. Despite the fact that it was an impulse purchase, the novelty component significantly increased interaction, with 7,000 individuals like the post.
Grammarly The following advertisement from Grammarly is an excellent example of an advertisement that use a statistic to demonstrate why their product is a crucial investment: Good grammar, according to 96 percent of online daters, is vital. While this advertisement draws attention to the discomfort of making grammatical errors, they positioned themselves as an easily accessible solution to your problem; they had a very obvious value proposition.
Glossier Glossier’s short film on how to apply their blush product, Cloud Paint, is a fantastic depiction of the brand’s personality and aesthetics (the video used in the Facebook Ad is featured above). It also has a really personal feel about it. The model demonstrates how to apply the blush in the video, which was recorded in natural light with a minimal background. She also demonstrates how different hues may be used to create different styles. Furthermore, the “shop now” call-to-action makes it simple for viewers to navigate to the website and complete a purchase.
Nike Ad Nike keeps it simple and to the point here, capitalizing on the notion that people are more likely to remember visuals than long paragraphs of content. The title, “Customize with Nike ID,” is accompanied by a range of colors and styles, demonstrating that there is something to suit everyone’s tastes. They make the deal even better by offering free delivery on orders over $75.
Square Instead of utilizing the carousel to express a sensation, like Moon Juice does, Square takes use of the multi-image ad by demonstrating exactly how their card reader works, as Moon Juice does. Detailed images show both the classic card reader and the chip card reader in excellent detail.
15. Blue Apron
Cooking with Blue Apron The before and after advertisement for Blue Apron provides you a glimpse of what the service looks like: changing raw ingredients into a restaurant-quality dinner in a matter of minutes. In only two visually attractive photos, the brand demonstrates exactly what you’ll receive. In response to naysayers, the phrase “make cooking easy and joyful” is written in a way that makes the procedure approachable for novices and gourmet alike. Finally, because the business knows that the initial investment is the most difficult barrier to overcome, the first order is completely free.
It fosters a favorable launch to your connection with their company, making it less likely that you would quit once you are required to begin paying for your membership.
Bombas, rather than offering a plain discount to new customers, Bombas instead gives a brief and amusing quiz to allow the audience to become acquainted with the brand. This advertisement is entertaining. Instead of directly giving a discount, requesting readers to participate in a quiz first connects them on a more personal level. In addition, you’re staring at a huge, vivid image of the product that prominently displays the brand name in the middle. You can tell these socks are unique even before you visit their website and go through their collection of socks.
We hope that this Facebook advertisements tutorial has made things a bit easier for you. It was interesting to see some of the companies that were dominating the area, but it was even more interesting to see that capturing their voice and employing consistent branding was the secret to their success. It is not always the case that paying more each day will result in you receiving more leads, conversions, or whatever measure you are focusing on. Place your emphasis instead on establishing goals that are consistent with your whole sales and marketing plan.
Try to upload only material that is entertaining or beneficial to your target audience.
- How to Create a Successful Facebook Live Campaign
- How to Plan a Successful Facebook Live Campaign 10 Simple Ways to Improve the Performance of Your Facebook Business Page
Interested in learning more about Facebook Ads?
Please consider joining us at one of our forthcoming social media marketing conferences, where you will have the opportunity to participate in specific how-to training sessions to help you get the most out of your Facebook advertisements.
12 Facebook Ad Targeting Tips to Increase Your ROAS
When it comes to Facebook advertisements, the winner is the one who knows how to target their audience. The rationale for this is straightforward: better Facebook Ads targeting leads to higher conversion rates in the long run. Furthermore, greater conversion rates result in higher return on investment (ROI) (return on ad spend). But how can you increase your Facebook ad targeting without spending a lot of money on research and development to do so? This can be difficult. Because, although targeting the right individuals might result in a significant return on investment, targeting the wrong people can result in a complete loss of your investment capital.
As a result, you must be quite precise when deciding who is your target audience and who is not.
and, with the aid of hyper-targeted advertisements, enhance your return on ad expenditure.
1. Use Facebook Audience Insights wisely
Facebook Audience Insightsprovides a plethora of useful information on your Facebook audience, including demographics, interests, and geographic location, among other things.
It is possible to use this information to help you design highly targeted Facebook advertising campaigns. Here’s how you can make advantage of it:
- Select an audience from the Facebook Audience Insights dashboard by going to the Audiences tab. On Facebook, you have the option of choosing between everyone and your existing followers. Select a demography that corresponds to your target clients. You will be able to discover about their hobbies, where they live, what they do for a living, what language they speak, and so on. Learn more about what your target audience is interested in on Facebook. What Pages do they subscribe to? What types of content categories do they find most appealing
- Play around with the choices in the control panel on the left side of the screen to narrow down your target audience until you’ve discovered a viable niche that you can profitably sell to. After that, save your audience’s time.
After you’ve saved your audience, go to the top right corner of the screen and click on theCreate Adbutton to get started. This will send you to an ad maker, where all of the targeting parameters will already be filled in for you, saving you time and frustration. More information on this technique may be found in our Facebook Audience Insights guide.
2. Leverage Facebook Custom Audience strategies
It is possible to provide your own audience to Facebook Ads Manager in the form of email lists, phone numbers, landing page visits, and other similar data sources. Custom Audiences on Facebook is the name of this function. Custom audiences allow you to further tailor your targeting by displaying your adverts to the individuals who are most interested in them. The use of Facebook Custom Audiences provides several conversion options, including:
- Sending upselling advertisements to your current consumers
- Current consumers are barred from seeing advertisements targeted at new prospects
- Identifying users who have already visited your website and providing them with a second opportunity to connect with you (this requires the use of a Facebook pixel)
- Identifying and testing alternative hyper-targeted advertisements
- Segmenting your target demographic
Making a custom audience is as simple as going to the Audiencesection in Ads Manager and clicking on the button labeled “Create a Custom Audience.” Custom Audience sources that are available include:
- A list of customers This should include contact information such as email addresses or phone numbers, as well as names. Website. This option may be used to retarget visitors who have visited your website or a certain page within a specified period of time
- However, it is not recommended. App-related activities. You may construct an audience comprised of people that engage in particular behaviors inside your app
- For example, This is an offline activity. This option allows you to target people who have physically engaged with your business
- For example, those who have visited your store. The individuals who connect with your company on Facebook and Instagram, for example, those who watch your videos or explore your product catalog, as well as those who follow your Page, can be targeted here.
With just Facebook Custom Audiences, you may experiment with different ad strategies until you find one that works well for your business.
3. Create a lookalike audience to expand your reach
Using the Custom Audience feature, you may target people that have a similar profile to your audience, commonly known as lookalike audiences, after you’ve created your Custom Audience on Facebook. Interest-based targeting is the term used to describe this. This procedure is essential for bringing new customers to your company. Because if you market to people who share your company’s interests, desires, and issues, there is a good possibility that they will eventually become clients as well!
- Among the options available are the creation of bespoke audiences, lookalike audiences, stored audiences, and more.
- Fill in the blanks with the source of your lookalike audience – the current audience or list that you want your doppelganger audience to resemble.
- If you have a list of important clients who have purchased from you several times, you may include that information as well.
- After that, you may choose the ideal place for your lookalike audience to be located.
- Once you’ve finished, clickCreate Audience to begin targeting it with advertisements!
4. Leverage Facebook saved audiences
It is possible to build as many audiences as you want, with the criteria that you like, using Facebook Ads Manager. Creating saved audiences allows you to test your ads on a large number of prospective audiences to see which ones are the most effective. With this information, you can tweak your website to get the highest possible conversion rates. The most effective strategy to exploit stored audiences is to be as specific as possible with layered targeting. On the surface, Facebook allows you to categorize and filter your target audience into three primary categories: demographics, interests, and behavioral characteristics.
On example, using only demographics, Facebook would allow you to target pug owners with annual incomes of less than $40,000 who are ready to get married and want to make the transition easier for their small dog.
As a result, if you’re in the business of providing inexpensive flea control solutions for golden retrievers, Facebook helps you to reach the exact demographic you’re looking for.
In order to better understand your clients and improve your future ads, you must first establish a large number of hyper-granular audiences to test with.
5. Check Facebook relevance metrics
The relevancy of an ad to a person is taken into consideration by Facebook before it is delivered, making relevancy a critical aspect in the effectiveness of your adverts. But how can you determine whether or whether your advertisements are relevant? Advertisers may use Facebook’s advice to diagnose and improve the performance of their advertising. There are three metrics that are critical for relevance, and they are as follows:
- Quality: The level of detail in your photographs and movies
- Engagement is defined as the way in which your target audience responds to your advertisements. Conversion: The number of people who do the action that your advertisement encourages.
If your advertisements aren’t doing effectively, Facebook’s resources will tell you how to make them more effective. Source In a nutshell, if you want your advertisements to be effective, make certain that:
- Your advertisements feature high-quality material (videos, photos, and audio) in order to provide your target audience with a high-quality experience. Your advertising are correctly targeted to the relevant niche, which means they are more likely to be seen by those who are interested in them. User-friendly, with a clear call to action that encourages them to visit your website
6. Tap into recent purchasing behaviors
A segmented audience based on purchase patterns is the most effective technique to hyper-target a target audience in order to increase conversion rate. Create an audience in Facebook Ads Manager by selecting the behavior category and narrowing down your audience based on their most recent purchase while building an audience. After that, look for people who have recently purchased a product or service that is comparable to what you are now advertising on your website. In the case of renting or selling furniture for special events (such as weddings), you could target those who had just purchased an engagement ring as potential customers.
And so forth.
It’s a win-win situation for everyone involved.
7. Find your unicorn content
The majority of blogs and websites rely on two to five posts to generate the majority of their traffic. In other words, if you have a well-established site, consider using the top-performing blogs as inspiration for your Facebook advertising efforts. Suppose that one of those blogs has an article that is considered a cornerstone of the industry, such as “The Ultimate Guide to Producing Music at Home.” You can take this material and turn it into a profitable, engaging commercial for your company.
- Infographics, a video sales letter, and a free video course are all available. A digital book
- Various perspectives for your advertisement
When you develop a large number of audiences, you will need to test a large number of ad concepts. Repurposing your high-performing content will assist you in filling that gap fast and with little effort on your part. The options are practically limitless. Test your reused material in a variety of formats until you discover one that works well for you.
8. Try combining two unique audiences together
In situations where you believe your target audiences are too broad and you don’t know how to narrow them down even further, consider grouping them together. Consider the following scenario: you want to market to fitness ladies in your nation, but you believe that is too broad a target. You may mix them with a female audience in your nation who, for example, enjoys the television show Grey’s Anatomy. The goal in reality is to establish a correlation that makes sense. However, in this case, you would be able to include a Grey’s Anatomy reference in your advertisement and target this advertisement solely to fitness ladies who enjoy watching Grey’s Anatomy on television.
Remember that people are becoming more and more ad-blind as time goes on, so it is critical to capture their attention on the spot with a topic that they are interested in learning about.
9. Retarget visitors with the Facebook pixel
Facebook pixel allows you to create bespoke audiences of individuals who have already visited your website using information from their browser history. In retargeting campaigns, the Facebook Pixel is a useful tool that allows you to show advertisements to individuals who have already interacted with your business. Retargeting every user who has visited your website, on the other hand, is a wide and rather unrealistic goal. As a result, you’d need to refine your search a little bit further. First and foremost, retarget visitors who have visited one of your landing pages but have not made a purchase.
You must first set up your pixel on your website in order to accomplish this.
Another use case for organizations that have excellent blogs is to retarget people who have interacted with one of your articles or who have read two to three pieces from your blog.
In order to accomplish this, you must construct a custom audience composed of individuals who have visited a URL that contains the word “blog” several times as well as those who have commented on or shared a post.
10. Get innovative with life events targeting
The Life Eventsparameter may be found in the demographics section of the Facebook Audience Builder when creating a target audience. It is possible to target people who are experiencing a specific life event, such as starting a new job, starting a new relationship, buying a new automobile, and so on. In the case of seasonal or high-ticket items that individuals tend to purchase only once a year or even once in a lifetime, such as baby carriages, this option is a perfect match. In this way, you may target those who are actively seeking for that goods, such as newlyweds or expectant mothers and fathers.
11. Focus on a good cause
Facebook advertisements may be used for a variety of purposes more than simply selling things and expanding a business. Nonprofit organizations can benefit from ad targeting as well. Among your audience’s interests and behaviors, you’ll discover a “charitable contributions” area that will allow you to target those who have given or are interested in donating to a certain cause when browsing through your audience’s interests and habits. This type of targeting is beneficial in increasing a nonprofit’s brand recognition and increasing the number of supporters throughout the world.
In order to achieve the greatest results, advertise to those that are interested in environmental and animal issues.
Alternatively, if your company has formed a relationship with a charity organization and has committed to donating a percentage of your earnings to their cause, you may market unique deals to encourage consumers to donate to your cause.
12. Try ad targeting for different devices
Customers who possess certain devices, such as specific brands or operating systems, might be targeted if you offer an app or any other product that is linked to mobile phones. Let’s assume your software is only compatible with Android devices running version 10 or higher. Then you’d want to choose users who use Facebook on Android smartphones that are running that particular version of the operating system. Using this Facebook ad targeting option is not limited to businesses that offer technology, such as mobile applications or computer software.
As a result of marketing to mobile consumers, you should expect them to watch your advertisement on their mobile devices.
Our guide to mobile advertising can assist you in accomplishing this.
Hyper-targeting Facebook ads for the win
Facebook advertising are a wonderful technique for increasing your return on investment (ROI) immediately. However, in order to enhance your conversion rates and lower your CPC, you must understand how to target individuals in the most precise manner. The suggestions and techniques that have been mentioned are only the top of the iceberg. Make use of your imagination, conduct your own research, and iterate continuously until you become an expert in Facebook ad targeting. Following these recommended practices, on the other hand, will offer you a better chance of learning how to play the game properly.