Reasons why bad copywriting can kill your startup
- Bad copy destroys trust.
- Bad copy doesn’t make people take action.
- Bad copy doesn’t communicate your story.
- Bad copy doesn’t keep them reading.
- Bad copy doesn’t focus on the reader.
How copywriting can affect the business?
Copywriting, or more precisely, well-written copywriting, is essential because it drives profitability, earns a Return On Investment (ROI) and achieves your business’ goals by convincing your target customer that your product offering will solve their need and offer them value.
What makes copywriting effective?
Effective copywriting tells your audience what they need to know to act and make a purchase or how to contact you for more information. Extraneous details clutter the minds of your audience, which increases the possibility of them forgetting the most important aspects of your advertisement or marketing program.
Is copywriting Good or bad?
Good copywriting makes its case positively, without stooping to the level of lesser competitors. Instead of telling the reader you’re not-bad, take pride in the good you can do for them—your conversion rate will thank you. Get more high-ROI copywriting tips for remarkable brand growth.
What is the point of copywriting?
What is the purpose of copywriting? Promotional copywriting is designed to generate and increase interest in a product or idea using persuasive language. The aim of the copy is to persuade the viewer, listener or reader to act, i.e. to buy a product or adopt a different viewpoint.
How copywriting can increase sales?
4 Ways Effective Copywriting Can Increase Small Business Sales
- Emotionally connect with prospective customers. One of the most important facets of copywriting is connecting with your target customers.
- Get found easier online.
- Move customers through the pipeline.
- Grow your brand and become an influencer.
What is the importance of copywriting in advertising?
Copywriting is one of the most important aspects of advertising. The design draws peoples’ attention but the message is what persuades the user to act. Search/Pay per click ads only include text and are used in conjunction with search engines. These ads appear when a user searches specific keywords.
How can I make my copywriting interesting?
- Focus your copy on the reader. Use the word you more often than your brand and product names.
- Help your reader imagine what it will be like to use your new product. Use vivid words.
- When you’re selling an upgrade, make sure you list everything that’s new about it. Stress its newness.
How do I think like a copywriter?
Improve Your Writing By Thinking Like a Copywriter
- 1) Trim the Fat.
- 2) Connect with Your Audience.
- 3) Self-Edit…and Then Self-Edit Some More.
- 4) Do Your Research.
- 5) Hit Your Word Count Every Day.
How can you tell a good copy?
In essence, you’re looking to:
- Eliminate details only you care about;
- Simplify confusing language, number usage, and data points;
- Add specificity to vague Explanations;
- Make sure the copy doesn’t veer off topic;
- Cut or Prove unbelievable copy;
- Delete sections that bore the reader with what they already know;
What is a bad copy?
Bad copy is chaotic, has no substance, and doesn’t convert. The problem is, nobody writes bad copy on purpose. So, if your sales message doesn’t work, the reason is most likely your lack of knowledge about the principles of copywriting. They don’t know what to watch out for and might send out a weak sales message.
Why is copywriting bad?
If your copy is stuffy, selfish, and focuses on the writer rather than the reader, prospects won’t trust you, pay attention to you, and ultimately, won’t buy from you. Lack of an audience, customer base, and sales are a death sentence for startups trying to grow.
5 Reasons Why Good Copywriting Is Important For Business
Copywriting for your website is more than simply a collection of words put together to demonstrate to visitors what your company is all about. Good copywriting should represent the values that your company holds dear while also leaving a lasting impression on the audience, ultimately motivating them to take the action that you want them to take on your behalf. And did we forget to say that all of this should be accomplished through the use of copy that is clear, compact, and condensed? Here are five reasons why professional copywriting services are crucial for the success of your business if you are still wondering whether or not to use professional copywriting services:
- Improved copy quality is dependent on a thorough grasp of the niche.
A thorough grasp of the niche and the subject topics inside the niche is required in order to create effective copy. The goal is to achieve the ideal balance between information and relatability. This is not something that every writer can achieve, especially for smaller, less popular sectors. When writing copy, a skilled copywriter makes it a point to conduct thorough research. Experience also has a significant impact in this, particularly when it comes to adaptation and conformity. An skilled copywriter may develop content for areas in which he or she has no personal expertise, even if he or she has no personal experience in the field.
It has an impact on the customer’s opinion of your brand and has a direct impact on their purchasing behavior.
- Tone, language, and relatability all contribute to the overall impression of a brand.
- Likewise, hasty, sloppy, or error-ridden content will not be accepted by the public.
- You only have one chance to make a good first impression, so make sure that everything you write is focused on that goal.
- A competent copywriter knows all of this and develops compelling copy that conveys the necessary information while also emphasizing the advantages of your business or product.
- For example, an About Us page is intended to be informational, but a goods page is intended to be sales-oriented.
- Unprecedented insight into the mental state of the audience
Copywriting is the process of communicating with the target audience of a firm. As a result, copy that essentially follows a dull pattern and is paired with mediocre substance is certainly not the best strategy. Many copywriters make the mistake of merely repeating the facts about their client’s firm and its goods in their copy. This is useless since the vast majority of audiences want tailored material. Experienced copywriters understand how to write for a variety of various audiences; the content they make for a bakery will not be written in the same tone as the material they create for an IT firm, for example.
Rather of stating simply, “Our laptops have a huge quantity of RAM,” it would be more accurate to say, “Our laptops have all of the RAM necessary to multitask efficiently.” Copywriting is not about the firm; rather, it is about the consumer’s perception of the organization.
Choosing copywriters only on the basis of price or popularity eventually defeats the point of hiring them.
An amateur copywriter who does not grasp the topic is the same as writing your own content by copying and pasting Google templates onto your website. They may work in some cases, but they may also be devastating in others.
5 Tips for Writing Good Copy
A company’s target audience must be reached through copywriting. As a result, copy that essentially follows a dull pattern and is paired with mediocre substance is certainly not the best approach. Many copywriters make the error of merely providing the facts about their client’s organization and its products and services. However, this is useless since the majority of consumers seek tailored content. Professional copywriters understand how to write for all types of audiences; the content they generate for a bakery will be written in a different tone than the material they make for an IT firm.
- Rather than stating simply, “Our laptops have a huge quantity of RAM,” it would be more accurate to remark, “Our laptops have all of the RAM necessary to multitask efficiently.” Copywriting is not about the firm; rather, it is about the consumer’s perception of the company in question.
- Choosing copywriters only on the basis of price or popularity would ultimately contradict the goal of this exercise.
- They may be effective on occasion, but they are frequently ineffective.
- Every thing you say should have significance, rather than being merely incidental.
- The author of “The Elements of Style,” William Strunk, says that every word should tell a story.
- It simply implies that every word should serve a certain function.
- People will not engage with your content if your title is not compelling or impactful enough.
- Follow the 4 U’s of headline writing to ensure that your title is compelling enough – helpful, urgent, unusual, and ultra-specific – to ensure that your headline is compelling enough.
- Make sure you write material that sells as well as it is intelligent.
The need to generate content that is “clever” or “catchy” has gotten the better of many writers today. Whilst storytelling is absolutely a vital quality for effective copy to possess, devoting your time and energy just to creating something clever tends to divert attention away from writing copy that genuinely sells your product or service. To begin with, the goal of copywriting is to sell a product, not to make people grin and appreciate how well written the copy is in the first place.
According to David Ogilvy, the great advertising, “If it doesn’t sell, it isn’t innovative.” This adage serves as a guideline for writers in the present day, and it is something that they should remember and keep in mind for inspiration while producing future copy.
Make sure you never make the mistake of speaking down to your audience while creating great content. No matter how fantastic or life-changing your product may be, it will not sell if the wording or tone you employ in your content is condescending to your target audience. Regardless matter how clever or tempting your copy may seem, it is not excellent copy if it is addressed to the audience in a condescending manner. Your target audience consists of people who are seeking for a solution to a problem, and treating them with decency and respect may go a long way toward assisting you in increasing your sales volume.
Simple writing is not as simple as it appears, but there are a number of tools available to make copywriting as painless as possible.
The image was created by Freepik.
25 Shocking Marketing Statistics For Startups
Starting a business today is easier than it has ever been since there is more data available to entrepreneurs than there has ever been. This implies that business owners may learn more about marketing than they ever have before, thanks to the vast amount of marketing data that are now available on the internet. When digital marketing statistics for startups are used effectively, they may aid business owners in making better decisions by understanding trends within the data itself, which can result in higher profitability for the company.
Despite this, the marketing data shown below will assist both B2B and B2C firms in better planning their marketing efforts for the year 2022.
What does startup marketing entail?
Simply said, startup marketing presents a unique set of challenges due to the restricted resources available to them, whether in the form of time, money, or human skill. You must ensure that every effort, no matter how insignificant, is meticulously planned and done properly. Marketing for startups is a completely other science. Marketers are well aware that marketing is critical for all organizations, but they are much more critical for startups. People are unlikely to purchase your products or services unless they are aware of your startup and the services it provides.
1. How Many Startups Have Marketing Teams?
A study of 1000 enterprises revealed that 56.9 percent had a dedicated marketing team, 20.8 percent had at least one employee committed to marketing, 15.3 percent had the owner as the sole marketer, 4.8 percent used an outside agency, and 2.2 percent resorted to freelancers for their marketing needs.
2. Many Startups Still Don’t Have Websites
Even though we are living in the digital era of business, you would expect practically every single startup to have a website, which is not the case. 36 percent of startups do not have websites at this time, with 35 percent of small firms that do not have websites saying that they are not well-established enough to warrant the investment in a website.
3.How Important Is Website Design In Marketing?
When it comes to marketing, website design is extremely crucial, with 75% of customers stating that they have assessed a business based on the quality of its marketing website.
4. What Are The Best Methods of Building Brand Awareness?
Facebook marketing is the most widely utilized channel for increasing brand exposure today, according to research. Despite a 12 percent decrease from the previous year, email marketing remained in second place, followed by content marketing and paid media, which remained in third and fourth place respectively. Campaign Monitor is the source of this information.
5. What Are The Best Marketing Channels To Attract Millennials?
Millennials are really 247 percent more likely than other generations to be affected by blogs and social media, so if you’re trying to reach them, now might be a good time to start your public relations campaign.
6. 96% of mobile users search on Google
Google is presently the undisputed ruler of mobile online searching, accounting for 96% of all search traffic on mobile devices, with Yahoo accounting for 2% and Bing accounting for 1% of all mobile web traffic. If you want to optimize your website for smartphone users, you should place all of your eggs in the Google basket. Blue Corona is the source of this information.
7. What Are The Best Methods for Attracting New Clients?
Social media marketing was identified as the most successful strategy of recruiting new customers in a manner similar to that of increasing brand recognition. Following that, businesses ranked email marketing second and paid media third, while event marketing and video marketing claimed the fourth and fifth spots, respectively, while digital display and influencer marketing were ranked last and last, respectively. Campaign Monitor is the source of this information. A significant factor in the effectiveness of email marketing is that it is the primary mode of contact employed by firms for lead nurturing.
This increases the conversion rates of all of your company’s traffic acquisition channels as a result of the optimization.
8. How Important Is Having a Secure Website Connection?
Secure connections on your website are maybe even more crucial than having an attractive design, with 82% of customers saying they would not use a website with an unsecured connection (source: Forrester Research). When a website does not employ the secure HTTPS protocol, search engines will penalize the site.
9. Startup Marketing Spend Statistics
Of the 1000 businesses that participated in the survey, 78 percent stated that they would like to increase their investment in digital marketing, 73 percent stated that they would like to increase their investment in social media, and 57 percent stated that they would like to increase their investment in email marketing. Additionally, 19 percent of the businesses stated that they would reduce their traditional marketing expenditures, while 11 percent stated that they would reduce their expenditures on event marketing, 10 percent stated that they would reduce their expenditures on email marketing, and 8 percent stated that they would reduce their expenditures on social media marketing.
Campaign Monitor is the source of this information.
10. Startups Don’t Spend Enough Time On Marketing
Email is the most often utilized technique for startups to interact with their clients, accounting for 71.8 percent of all communications. In second place, 60.8 percent of firms use Facebook to communicate with clients, and in third place, the telephone is the only other method utilized by more than half of startups (55.8 percent). It’s interesting to note that 47.6 percent of companies still use direct mail to interact with clients, which is even higher than the 39.9 percent of businesses that use Instagram and the 39.8 percent of firms who use Twitter.
14. How Do Customers Prefer To Learn About Your Products or Services?
Customers would find it more enticing to learn about your products and services through articles and blogs than than advertisements, according to a survey. Content Marketing Institute is the source of this information. Content marketing tactics are becoming increasingly popular in a wide range of businesses.
15. Which Marketing Channel Provided The Best ROI In 2022?
Out of the marketing channels that have been investigated, the ones that have gotten the greatest investment in 2022 have also produced the best results. Email marketing takes the top rank, followed by Facebook in second place, and, not surprisingly, traditional marketing rounds out the top three. Campaign Monitor is the source of this information.
16. How Does SEO Marketing Conversion Compare to Outbound Marketing?
When compared to outbound marketing, SEO marketing has a significantly higher conversion rate, with SEO leads converting at a rate of 14.6 percent and outbound marketing leads converting at 1.7 percent. Source:Imforza
17. What Is The Average ROI on Google Ads?
Average return on investment (ROI) on Google advertisements is basic, and if you have the money, it may be a suitable way to use. For every $1 invested, you will receive an average of $2 in return, for a 200 percent return on investment (ROI).
18. How Many Users Move Past The First Page On Google?
The importance of high-quality SEO is demonstrated by the fact that less than 10% of internet users actually make it past the third page of Google searches. If you want to have a good chance of standing out, you must rank on the top two pages of Google. Because it is becoming increasingly difficult to stand out in search results, businesses are concentrating their efforts on optimizing rich snippets and improving the user experience on their websites.
19. What Makes A Successful Facebook Ad?
Not only is Facebook still the most popular means of reaching clients for B2C operations, but it is also the most effective platform for acquiring B2B customers, as evidenced by the fact that the website has over 60 million active company pages. Add a picture or video to your advert to get the most out of it, since doing so will increase the ad’s effectiveness by 70% to 90%. Source: Life MarketingAll of the big social media platforms are preferring video content over photographs because it’s far more engaging, according to a study.
Pew Research Center reports that YouTube and Facebook are the most commonly utilized social media sites in the world right now.
20. Customers HATE Pop-Up Ads
Because Facebook has over 60 million active company pages, it is not only the most popular means of accessing clients for B2C operations, but it is also the most effective platform for acquiring B2B customers as well. You should include an image or a video in your advertisement to get the most out of it, as doing so will increase the advertisement’s performance by 70 percent to 90 percent. Source: Life MarketingAll of the popular social media platforms are prioritizing video content over images because it is much more engaging.
By 2024, it is predicted to account for 30 percent of worldwide internet video ad income.
21. What Marketing Channels Are Startups Less Likely To Use?
For the most part, startups do not employ any other marketing methods. In all, just 27.3 percent use Snapchat, 24.5 percent use billboards, 23.6 percent use hosted commercials on platforms such as Spotify, 18.8 percent utilize podcast programming, and only 18.5 percent use real podcast advertisements. Campaign Monitor is the source of this information.
22. Marketers are Failing To Use Behavioral Data
Start-ups aren’t big on using other marketing methods. Only 27.3 percent use Snapchat, 24.5 percent use billboards, 23.6 percent use hosted commercials on platforms such as Spotify, 18.8 percent use podcast programming, and only 18.5 percent utilize podcast advertisements. Campaign Monitor is the source of the information.
23. What Are The Most Prominent Marketing Goals For Startups?
The top marketing goals for the next year, according to respondents, were recruiting new consumers at the top, maintaining current customers at the bottom, enhancing the lifetime value of existing customers at the third position, and establishing a devoted fandom at the bottom of the list at number four. Campaign Monitor is the source of this information.
24. Marketing Investment Trends For 2022
Startups have spent the greatest money on conventional types of marketing, such as direct mail and email advertising, as well as social media marketing initiatives on Facebook. Paid digital marketing, direct mail, and content marketing are the next most popular options. A tiny number of organizations, on the other hand, are investing in search engine optimization (SEO), Instagram marketing, and SMS marketing, among other things. In contrast, investment in other social media marketing platforms, such as Snapchat, has been extremely limited.
25. What Is The Most Difficult Marketing Channel For Startups To Master?
Influencer marketing was identified as the marketing channel that respondents considered the most difficult to utilize in the poll, followed closely by SEO marketing in second place and paid digital media in third place, both of which were not too far behind in terms of difficulty. Source:CampaignMonitor
Tara Horstmeyer: How can copywriting skills help you accelerate your personal brand on LinkedIn by Funky Marketing Show
‘Funky Marketing’ is a podcast in which we speak with business owners, marketers, advertising, designers, artists, and anybody else who is committed to doing a good job for a better cause. Funky Marketing is in charge of organizing the event. Nemanja Zivkovic is the CEO and Founder of Funky Marketing, and he will be your host. Several voices are included in this episode as part of the Funky Marketing Top Vices awards, with Niko Slavnic serving as one of those voices. Professor of Business Administration, serial entrepreneur, angel investor, keynote speaker, and most of all, a creative person that never sleeps and is always up for a new challenge.
As the person in charge of the expansion of HTEC Group, Niko is enthusiastic about the success of YOUR company – with a 360-degree strategy, a strong tech team, 10x industry experience, and expertise in fast-forward growth.
As a keynote speaker and MBA professor, he has shared his knowledge and experience with audiences in 19 countries, including Albania, Austria, Bosnia and Herzegovina, China, Croatia, Estonia, France, Hungary, Ireland, Japan, Latvia, Lithuania, Macedonia, Montenegro, Russia, Spain, Serbia, Turkey, the United Kingdom, and Ukraine.
His first venture was the establishment of IQbator, the first private business incubator in the SEE area, which was committed to the development and acceleration of startups through inspiration, innovation, and financial investment.
His newest best-seller, “The Slovenia book,” has already been released in its sixth edition and has sold more than 17000 copies.
More information on Niko and what he does may be found by clicking on the following links: More information about Funky Marketing and Nemanja may be found at the following link: Please let us know what you think by sending us feedback!
The Ecommerce Influence Podcast on Apple Podcasts
Three hundred and seventy-seventh episode: Ecommerce in 2022: What Works, What Doesn’t, and Where We’re Going
337: Ecommerce in 2022: What Worked, What’s Dead, and Where We’re Going
- It’s been an incredible ride in ecommerce, especially when you consider where the business began and where the potential are today. My guest today reflects on what he’s learned over the course of his 15 years in ecommerce, as well as what he expects to see in ecommerce in 2022. In addition to being the founder and CEO of the eCommerce firm AutoAnything, Drew Sanocki was the creator and CEO of the blog nerdmarketing.com, and the owner of the Shopify direct marketing software PostPilot. He has his hands in a variety of important sectors of eCommerce and has been involved in the industry for around 15 years. Drew describes his well-rounded path in this episode, which includes buying out a company, serving as its CEO, and purchasing a number of other businesses. We discuss what it’s like to operate a $100 million shop as well as what it’s like to run a tiny company and expand it up to seven figures in revenue. This episode has a wealth of information on what’s been working in eComm, where things have begun to alter, and where we believe this crazy journey will take us in 2022 for eCommerce. Highlights from the episode Secrets to approaching 50 and being in the greatest shape of your life7:10 Transitioning into the role of CEO of AutoAnything 8:25 Transitioning from an eCommerce aggregator to a new company9:16 The most important lessons learned from taking over a 200-person enterprise Exiting early due to supply chain issues10:47 Acquisitions: why some work and others don’t12:45 Exiting early due to supply chain difficulties Drew’s perspective on the problems and concerns facing the supply chain at 18:51 22:14 Developing as a leader via experience in both large and small organizations 23:45 An example of what daily life looks like when you are more strategic in your business. Drew’s responsibilities at PostPilot include postcard marketing. 26:26 Choosing a CEO27:36 Suggestions for arranging business transactions 30:40 What Drew is looking forward to in the world of eCommerce in 2022 33:07 Now is a good moment to engage in direct mail marketing. Dissimilarities between operating a SaaS firm and running an eCommerce business (37:14) and (39:31) Recruiting software developers 41:10 Drew’s business expertise provides the following advice: iterate as rapidly as possible 44:08 eCommerce in the previous 15 years, and what to expect in the future 15 years (through 2022). Resources:PostPilot The Best Way to Boost Sales Delighting Customers Through Direct Mail Marketing: Drew’s Training Is Included in Your Brand Growth Membership Brand Growth Accelerator is an acronym that stands for Brand Growth Accelerator (apply today: next cohort starts Feb 15, 2022) Brand Development Membership @a brawn on TwitterWrite a review or subscribe on iTunes
- Brand Development
336-336: SEO in 2022: Drive more organic traffic to reduce ad costs while increasing profits.
336: SEO in 2022: Drive More Organic Traffic to Reduce Ad Costs and Increase Profits
- “Can you tell me where the SEO concealed the dead body?” “I’m on the second page of Google.” Yes, SEO will continue to play a significant part in the success of eComm in 2022. With advertising expenses rising, now is an excellent moment to learn how to generate high-quality organic traffic via the use of effective SEO strategies. John Murphy is the founder and CEO of Ebike Generation, as well as a specialist in eCommerce search engine optimization. During this episode, we speak about John’s story, and how he transitioned from being an executive at General Electric to launching his own eCommerce firm. John’s eComm success has been primarily attributed to search engine optimization (SEO), after he was barred from using Google Marketing and Facebook ads in the early stages of his firm. He discusses how he generates $2 million in revenue each year from SEO alone, as well as what SEO will look like in 2022. (yes – free traffic still exists). Note: Beginning in March, John will make his course How I Generate $2M+ in Sales from Organic Traffic available to members of the club. If you are already a member, you can sign in here. Alternatively, if you are interested in participating in the course, you may find more information here. Highlights from this episode include: 5:47 How John got his start in internet selling Finding the appropriate product at the right time12:03 Making the first sale 13:58 Problems with the supply chain The importance of finding the correct niche and not being afraid to limit it down. 22:28 Being barred from advertising on Google and Facebook 24:49 The majority of traffic is now coming from search engines. SEO in the year 202231:24 at 29:09 Is it really necessary to have a lot of content to be successful in SEO? 36:58 The importance of external connection in today’s world39:46 What is currently effective in SEO backlinks? 45:27 Getting organic traffic when you’re overly reliant on purchased visitors might be challenging. EcomSEOFormula.com ebikegeneration.com are some resources. The Brand Development Membership @a brawn on TwitterReview or subscribe on iTunes
- The Brand Development Membership
Three hundred thirty-five: Lessons Learned from Experiencing Both Super Growth and Bankruptcy Before the Age of Thirty
335: From Super Growth to Bankruptcy: Lessons Learned Experiencing Both Before Age 30
- Often, the route to enormous success is paved with a lot of failure. The guest on this episode went from being named to the Forbes 30 under 30 list to declaring bankruptcy in the same year, and he shares his experiences and lessons gained. In 2015, Josh Durham and his mother co-founded Weighted Comforts, which was one of the first weighted blanket companies to emerge. They shot off like a rocket, achieving eight-figure revenues in just four years. However, they ran into some difficulties, the market changed, and Josh went from having almost $10 million in sales to declaring bankruptcy in less than a year at the age of 24. The author describes the process of growing, the methods they used, and the feelings he had as it all came crashing down around him in this episode. When it comes to his own experience of where and how things went wrong, Josh is quite candid in a manner that you won’t find in many other places. There’s a lot to take away from this experience. In addition to his success with another business, Josh has founded his own marketing agency, Aligned Growth, and he offers his lessons learned from having worked with a variety of other brands. Highlights from this episode include: What got Josh into eCommerce growth marketing may be seen at 3:56. Josh’s first Shopify store, which launched in 2015, and how it came to be 7:53 The demise of Josh’s business venture In this episode, we discuss how to deal with minimal funds while also dealing with the stress of running a failing business. In this episode, we discuss what the plan and business looked like in the end. 16:28 Filing for bankruptcy at the age of 2418:10 The most important lessons learned from a failing business 21:58 The disadvantages of expanding a single product business 26:54 The hazards of scaling a single product business Josh’s next initiative is expected to generate $35 million. 28:51 Product development is the starting point for marketing 30:24 How to make yourself stand out after your competition have arrived 34:22 Starting a business is a big step. 36:16 The significance of a creative refresh in terms of brand growth 38:01 Managing the creative department of an advertising agency 43:09 Creative execution is required at a greater level in today’s eCommerce environment. On Twitter, follow Josh J Durham, who writes about Aligned Growth. Greg Crabtree’s book, Simple Numbers, Straight Talk, Big Profits!, is out now. Timothy Ferriss’s book, The Four-Hour Workweek, is a good read. The Brand Growth Membership is represented on Twitter by the handle @a brawn. You may read or subscribe to the podcast on iTunes.
334: Do you require a secret weapon for operations? Engage the services of virtual assistants
334: Need an Operational Secret Weapon? Hire Virtual Assistants
- People run your business, not your systems, as the saying goes. Learn how to use virtual assistants to develop your business and uncover hidden profit opportunities. Barbara Turley is the creator of The Virtual Hub, a company that connects businesses with virtual assistants, and she is an expert in the art and science of delegation. Barbara has placed over 500 virtual assistants with businesses, and her workforce in the Philippines numbers more than 240 people. In this episode, she reveals how it has worked for her, and how it may work for you in your own business, by pulling back the veil. You will find this episode extremely useful if you are starting a remote firm, are considering employing virtual assistants, or have tried and failed to utilize virtual assistants in the past. Highlights from this episode include: The story of Barb starting her virtual assistant business11:38 The roles that virtual assistants play that are frequently overlooked13:10 Managing teams who work in various time zones 16:12 Where do you begin when looking for virtual assistants? 19:20 Communication management tools that are employed 20:32 The significance of having a hiring procedure in place before hiring Barbara’s team structure is discussed at length in 22:07 “Becoming a good delegator.” 27:19 Is it necessary to meet with a distant team in person to communicate effectively? How to avoid being burnt by your virtual assistant experience (28:46) How to pay virtual assistants and economic concerns (31:40) How to build a culture for a remote virtual assistant team (34:24) 39:30 When it comes to starting a business, where do people get burned? 42:34 Why is it necessary to have an operating system? 44:25 Hiring virtual assistants through word of mouth vs going through a formal recruitment procedure Resources:thevirtualhub.com The Brand Growth Membership is represented on Twitter by the handle @a brawn. You may read or subscribe to the podcast on iTunes.
BONUS: Discover the Expert Secrets to Getting the Most Money for Your Online Business.
BONUS: Expert Secrets to Selling Your Online Business for Top Dollar
- In this special episode, Joe Valley answers your questions on how to sell your online business in real time during a live ‘Ask Me Anything’ session that was just recorded for the Brand Growth Membership. Joe is the author of The EXITPreneur’s Playbook, which is available on Amazon. He is the president of Quiet Light Brokerage, and he is a buyer and seller of many different web companies. He is a specialist in the art of selling for the most possible profit. If you listened to my last podcast with Joe, you will understand that this AMA session takes those principles and goes further, which is exactly what we do in the Members’ Area. The podcast is only a small sample of what is covered in the Brand Growth Membership program. Due to the fact that we recently introduced a brand new edition of our membership that is absolutely killer – check it out here – we’re offering you a sneak peek inside the Brand Growth Membership in exchange for access to this Ask Me Anything session. I hope you have enjoyed this session and that you will consider checking out more of the Ask Me Anything sessions and trainings that we have available in the membership. We’re giving a $1 trial period that will last for 21 days. To register, please visit this page. (This service is only accessible until December 12, 2021.) Highlights from this episode include: 3:37 Joe Valley is introduced in this section. 5:19 The formula for determining the value 8:33 What various ranges to expect when it comes to appraisals 8:49 Describes the various sorts of add-backs and provides examples of how they are used. 10:08 What are the four things that customers are seeking for (and the surprising 5th) 38:34 Q A – Is there anything unique about selling a minority investment vs selling a majority stake? 40:53 Q A – Should we create a brand that targets a new audience as a distinct brand or as a sub-brand to our existing brand? 45:09 Q A – What are the differences between this approach and the one used by Canadian businesses? 46:17 Q A – How long does it typically take for a transaction to close? 48:18 Q & A – Are there any hidden expenses that I should be aware of before signing up? 51:01 Q & A – What are the differences between multiples in different sorts of businesses? 54:47 Q A – What is the smallest SDE that a private equity company is willing to consider investing in? 56:39 Q A – Is there a difference between establishing a business for sale to a strategic acquirer and building a business for sale to a conventional buyer? Can agency marketing expenditure that has been replaced by in-house work be considered an add-back? 58:16 Q A – Can agency marketing spend that has been replaced by in-house work be considered an add-back? A: What kind of multiples are there for wholesale businesses? 59:40 Q: What types of multiples are there for wholesale businesses? 01:07:22 Q A – What are the differences between selling through a Shopify site and selling through Amazon FBA? Resources: In Episode 322 of the Brand Growth Membership Podcast, we discuss “Building to Sell: How to Get the Most Value Out of Your Online Business.” @a brawn is a Twitter handle. You may read or subscribe to the podcast on iTunes.
Think Differently For A Better Future: One Brand’s Mission to Combat Climate Change (333: Thinking Outside the Box for a Better Future)
333: Thinking Outside the Box For A Better Future: One Brands Mission to Combat Climate Change
- A unique product launch has its own set of hurdles, but Pela has always prided itself on being an innovative first mover. They’ve had tremendous success and enjoyed themselves while educating people and being optimistic about their objective to mitigate climate change. Pela CEO Matthew Bertulli joins us on this edition of the podcast. Pela manufactures biodegradable phone covers, and they have recently developed a new product named Lomi, which has gained widespread attention on Kickstarter. Matt and his team at Pela are forward thinkers, and in this episode, Matt discusses how this has led to their success, what it was like to transition from bootstrapped to venture-backed, and what he’s excited about for the future of eCommerce and environmentally friendly products in general. This is a wonderful episode with someone who is actively involved in the construction industry and is really enthusiastic about his profession. Highlights from this episode include: 3:56 5:15 How the Lomi Kickstarter campaign got viral10:17 What precisely is Lomi and how does it help buyers learn about sustainable products Facebook’s issues are a source of contention. 14:52 Using storytelling to generate positive word-of-mouth publicity Lomi’s product and way of life are shown at 15:28. At 19:36, is pollution a personal or corporate problem? The purpose to tackle climate change is discussed at length. 22:01 Consumers’ desire for better firms is expressed Better packaging alternatives for brands are available at 25:59. In three months, you may go from $5,000 to $85,000. That is the power of education. 29:40 Raising capital and obtaining venture capital funding 31:30 The importance of early success and first-mover advantage 35:39 The distinction between operating a bootstrapped firm and running a venture-backed brand 38:12 The difficulties of establishing an agency in compared to a direct-to-consumer business 40:46 The advantages of introducing a new product on top of an existing firm (even if the two companies are not directly linked) include: When you have a first-of-its-kind product, there is fierce competition. 43:45 Creating a product that will last in the long run having the distinction of being a progressive brand with the purpose of combating climate change 46.2 Resources that have proven to be beneficial to Matt during the course of his journey 48:06 Marketing and communications strategies that are best in class50:30 Identifying what is wrong with current tales in your area and rewriting the narrative to promote your product or service 54:30 The convergence between blockchain technology and global climate change 58:55 Being a mission-driven organization fosters a robust corporate culture. Pela Lomi @mbertulli on Twitter is a good source of information. The Brand Growth Membership is represented on Twitter by the handle @a brawn. You may read or subscribe to the podcast on iTunes.
Top Podcasts In Business
A unique product launch has its own set of hurdles, but Pela has always prided itself on being an innovative first mover. They’ve had tremendous success and enjoyed themselves while educating people and being optimistic about their objective to mitigate climate change. Pela CEO Matthew Bertulli joins us on this edition of the podcast. Pela manufactures biodegradable phone covers, and they have recently developed a new product named Lomi, which has gained widespread attention on Kickstarter. Matt and his team at Pela are forward thinkers, and in this episode, Matt discusses how this has led to their success, what it was like to transition from bootstrapped to venture-backed, and what he’s excited about for the future of eCommerce and environmentally friendly products in general.
- Highlights from this episode include: 3:56 5:15 How the Lomi Kickstarter campaign got viral10:17 What precisely is Lomi and how does it help buyers learn about sustainable products Facebook’s issues are a source of contention.
- At 19:36, is pollution a personal or corporate problem?
- 22:01 Consumers’ desire for better firms is expressed Better packaging alternatives for brands are available at 25:59.
- That is the power of education.
43:45 Creating a product that will last in the long run having the distinction of being a progressive brand with the purpose of combating climate change 46.2 Resources that have proven to be beneficial to Matt during the course of his journey 48:06 Marketing and communications strategies that are best in class50:30 Identifying what is wrong with current tales in your area and rewriting the narrative to promote your product or service 54:30 The convergence between blockchain technology and global climate change 58:55 Being a mission-driven organization fosters a robust corporate culture.
Pela Lomi @mbertulli on Twitter is a good source of information. The Brand Growth Membership is represented on Twitter by the handle @a brawn. You may read or subscribe to the podcast on iTunes.
- Increase the limit from $1.07 million to $5 million. It is possible to run a “Test the Waters” campaign or a pre-launch campaign. Investment limitations for authorized investors have been raised. Reg CF investors can be reported as a single investor on an issuer’s cap table by the regulator.
As previously said, this is a monumental statement and a significant victory for the sector, as many believe it represents one of the first major steps toward expanding investment options and improving access to finance in private markets. My colleagues and I am looking forward to the official implementation of these new regulations on March 15, 2021. We’ve been waiting for this kind of movement for a long time, because $1.07M is far too low a valuation for these kinds of initiatives. On our podcast “Test.
Scale,” Gordon Einstein stated that $1.07M did not work for his legal clients, which was broadcast a few weeks earlier.
For better or worse, a million dollars is insufficient to provide the sort of resources required to compete within an industry and gain market share.
An rise in the fundraising cap and the opportunity to undertake a “Test The Waters” campaign, would substantially impact marketing best practices for Reg CF campaigns.
1. Marketing Audiences Will Shift to More Accredited Investors
Historically, Reg CF investors were only allowed to invest a total of $107K in all of their Reg CF assets in a single calendar year. The new laws remove the cap on accredited investors, allowing start-ups and marketing campaigns to target bigger investors who would contribute at higher participation levels to the campaign as a result of the changes. A key factor, especially for pre-launch campaigns, is the ability to provide accredited investors a larger share in the business. This allows issuers to market their campaign and attract substantial investors before their financial audit is complete.
What You Must Do: During your campaign, consider Accredited Investors as your primary target group, and generate content, adverts, and messaging that appeals to accredited investors, such as displaying market opportunity, marketing your pitch deck online, partnerships, and income sources.
2. Marketing Will Be Largely Focused on “Test The Waters” or Pre-Launch
Pre-launch funding was critical in rewards-based crowdfunding (such as a Kickstarter campaign) since it allowed issuers to reach a third or more of the total investment within the first 24 hours, putting them on a clear path to reaching the cap. Equity crowdfunding has now been placed on an equal footing with the new regulatory framework. Prior to the new legislation, it was considered a violation of compliance if issuers made public statements about their participation in a Reg CF campaign. Issuers may make allusions to “something major is coming” in their communications, but making any direct mention to the campaign might jeopardize your efforts completely.
Investors will be able to assess the response of their audience, establish an email list of potential investors, and even put investment reservations as a result of this new feature.
What You’ll Need to Do Is. Prepare for your campaign’s pre-launch by investing in it and setting targets such as growing an audience of 10,000 prospective investors and obtaining 200 of them to complete their reservation on the first day of the campaign’s live launch.
3. Facebook Marketing Will Still Play A Major Role As Reg CF Campaigns Increase Their Spend
Facebook advertising (which includes Instagram) is not going away, and it will become even more significant in the future as marketing campaigns expand. Our Reg CF clients begin with monthly advertising expenditures ranging from $5K to $25K, and they continue to grow their spending on Facebook until they reach or exceed $1.07M. Since a result of the new $5 million Reg CF ceiling, I anticipate comparable Reg a+-type Facebook advertising budgets of $100,000 or more per month, as Facebook remains the most cost-effective avenue for reaching huge audiences.
What You Must Do: Develop an advertising budget that takes into account the amount of money required to scale to $5 million.
4. Exploring New Networking Channels Will Be Vital for CEOs
As accredited investors and groups get more involved in equity crowdfunding, it will become increasingly important for CEOs to establish relationships with these investors in a proactive manner. Even while LinkedIn outreach is a fantastic chance, emerging channels like as Clubhouse and Signal should be fully utilized to promote your campaign and your company. According to Gary V, if you’re the first person to go upon a platform, you’ll garner a great deal of attention. As a result, if you’re the “first” to establish yourself in one of these new communities, you’ll get a great deal of attention and general awareness from possible investors.
5. Social Sharing Will Become More Necessary to Hit $5M
In any equity crowdfunding campaign, social sharing is essential for spreading brand awareness and growing your following, and it will become even more important with the new $5 million cap on contributions. Strategies such as influencer marketing will become even more important for campaigns looking to gain endorsements, reach new audiences, and create content centered on their influencers in the future. I want to use this method in other campaigns in the future, and I believe everyone else does as well.
Taking a look at the marketing funnel, impressions from paid or organic sources result in clicks at the very top of the funnel, and that traffic ultimately results in conversions on an offering page near the bottom of the funnel.
What You’ll Need to Do Is. Developing an influencer outreach plan is essential for obtaining online endorsements for your cause. Encourage all of your investors to spread the word about your crowdfunding website and to like your crowdfunding video on social media.
The New SEC Equity Crowdfunding Regulations Will Stimulate Growth Across The Entire Industry
Four years ago, the average amount raised through equity crowdfunding was $75,000. The current figure is $500K, and with the new SEC equity crowdfunding restrictions, the figure will continue to rise until it reaches millions of dollars. As a result, I predict a significant increase in activity in our market, beginning with an increase in the number of issuers seeking to raise $5 million or less, knowing that they can raise on average millions of dollars. The result will be the appearance of more portals to host these issuers; the result will be the appearance of more attorneys and financial auditors, as well as the appearance of more marketing companies to assist issuers and portals.
More investors in the marketplace means new successful agreements; higher average investments mean higher average investments; and faster rounds conclude, which attracts more issuers to the equity crowdfunding arena and restarts the entire cycle.
If you are an investor, we hope that these improvements will inspire you to explore methods to incorporate investment crowdfunding into your life, whether you are an investor or an issuer.
[[My team and I are delighted to share what we know with you.]]
6 Elements of a Successful Product Launch
A product launch may be a frightening experience. The success (or failure) of a product’s initial launch is frequently indicative of the product’s long-term success. No matter how lean your strategy is, you’ll discover that the first impressions you create at launch are extremely difficult to overcome afterwards. My experience has taught me that successful product launches generally consist of a handful of key ingredients: excellent timing, a superior product, and the right consumers. Following are my thoughts on the six most crucial factors of a successful product launch, which I feel are as follows:
1. Focus on a Single Buyer Persona
As reported by CB Insights, 42 percent of businesses fail because their product-market fit is inadequate. These startups, it is presumed, had promising goods but were unable to maintain a consistent supply of clients for them. Buyer personas that are not well defined are frequently blamed for poor product-market fit. Businesses sometimes launch their products or services without first determining who their target consumers are. On the other side, they may have an excessive number of personalities, which dilutes their marketing emphasis and increases the likelihood of failure.
As a result, when you first launch, you should concentrate on a single consumer persona.
Then you may broaden your emphasis to include more buyer personas after your procedure for converting them into paying customers is established.
Customer development and product development are carried out in parallel while using this strategy.
As a consequence, when you’re ready to launch, you’ll already have a set of consumers who have been verified and are ready to pay. Taking this approach removes the uncertainty from determining product-market fit and positions you for a successful launch.
2. Solve a Specific Problem
For some companies, it might be quite tempting to introduce a solution that solves every problem they can think of for their target market. This “Swiss army knife” approach generally results in goods that are just half-baked, or worse, ones that are never launched. On the other hand, some of the most successful products were frequently created to solve very particular problems for a very specialized market group in the beginning. Take, for example, the website Park.io. This software solves a very particular problem – it assists individuals in reordering expired.io domain names after they have expired.
This customized strategy has been shown to be effective across sectors.
When it comes to cloud computing and operating systems, Microsoft didn’t sell everything; it simply sold the DOS operating system.
Later, based on customer input, you can broaden your emphasis to include different types of difficulties.
3. Position Your Product Right
Positioning is the method through which you will sell your product in relation to rivals. Everything from your design and copywriting to your features and price is included under this umbrella word, which is quite broad in scope. It is frequently determined by the first placement of your product whether clients see it as serious, business-like, entertaining, or reasonably priced. The importance of positioning cannot be overstated in the case of a successful launch. The perceptions and expectations that you create at the start of your business will last for years, if not ever.
The following factors should be taken into consideration while determining your positioning:
- Buyer personas: Align your product’s positioning with the values, demographics, affordability, and other characteristics of your target market.
- It is important to note that your corporate culture should be able to support the positioning of your product, which is something that is sometimes disregarded. Selling yourself as a youthful, enjoyable product when you don’t have a supportive culture might be a recipe for failure.
- Marketing capabilities: Because corporate culture is so closely related to positioning, your positioning should be consistent with your present marketing skills. If you want to promote your product through witty, quirky marketing, you have have the proper designers and copywriters on your team to help you do so inside.
- Competitors: Positioning allows you to distinguish yourself from the rest of the pack. Describe in detail how your rivals advertise themselves, and then choose a stance that distinguishes you from your competition. Your clients should be able to tell right away what sets you apart from the competition in the market.
4. Build Momentum with Pre-Launch Marketing
20,000 people were already on Mint’s pre-beta waiting list prior to the company’s debut of its personal financial application. Mint was able to do this through aggressive email collecting efforts as well as content marketing, even before the real product was released. This serves as a valuable lesson for product launches: marketing should be just as important as the actual product development process. When your product is online, you should have generated some market buzz, established press partnerships, and created emails and content to help distribute the product.
As opposed to taking a “build it and they will come” approach, this method provides you with the required momentum to achieve success. The methods you use to generate this momentum will be dependent on your individual ability, but some strategies to consider are as follows:
- Setting up a landing page with an email collecting form is the very minimum when it comes to developing an email list. People should be directed to this website anytime and whenever your product is mentioned.
- Stuff creation: If at all possible, keep a blog and aggressively market the content you provide. Add an opt-in form to your website to gather email addresses from visitors. This will provide your brand with some market awareness, an SEO footprint, and emails prior to the real launch of your product.
- PR: Begin the public relations effort far in advance of the product’s introduction. Nurture relationships with influencers and utilize content seeding to reach out to journalists to achieve more success. Once you have decided to launch, having a Rolodex full of press contacts will be really useful.
5. Iterative Approach to Development
Aaron Patzer, the company’s creator, had this to say about the process that led to the company’s success: “When I founded Mint, I adopted a totally different approach. and this is a rough outline of the process that I devised (validate your concept). Make a prototype of your product. Create the most effective team possible. Raise the amount of money available).” This is the lean technique that was subsequently championed by Eric Reis, which you might recall. When it comes to product releases, an iterative strategy means that you are always improving the product in response to client input.
The iterative strategy is dependent on input from users.
- The pre-beta stage consists of conducting interviews with prospective consumers and/or conducting surveys to better understand user requirements and resistance.
- Beta-stage: Send an email to your users and ask them to provide specific feedback on their experience. Invite a few friends around for a cup of coffee or a talk. Groove’s Alex Turnbull, for example, emailed 500 early customers to get input that helped the company enhance the product.
- Beta-stage: Use email to solicit specific feedback from your users about their shopping experience. Toss an invitation out to certain select individuals to meet for coffee or a conversation. Groove’s Alex Turnbull, for example, emailed 500 early customers to get input that was used to develop the product
6. The Right Timing
Timing may be a difficult statistic to quantify. It may be defined as the response to the following three questions: Is my product ready to be introduced to the market? There should be demonstrable demand for the goods, or at the very least a positive perception of the product in the market (especially for consumer products). Is my product ready to be introduced to the market? The product should be at a level of development where it can provide actual outcomes to its customers. Is my team prepared to launch the product into the market place?
If you answered ‘no’ to any of these questions, it may have an influence on the launch of your new product.
- Prospective clients are interviewed
- Market surveys and trends are followed
- Start with a beta (or perhaps an alpha) version to measure consumer interest
- Examine new products and services introduced by rivals.
The answers to the other two questions are, of course, very subjective as is the case with the first. You’ll have to check with your own team to see if they (as well as the product) are prepared to go live.
Over to You
A successful product launch is typically the result of a number of factors working together. In order to be successful, you must have the right product, the appropriate market, the right placement, and the correct time. These six aspects are not necessarily required for a successful product launch, but they will undoubtedly aid in getting your product off the ground and into the market.