Here are the five common mistakes that most bloggers make (and how to fix them).
- Not capturing leads on your blog.
- Not consistently writing.
- Thinking that every blog post will go viral.
- Not writing in a clear style.
- Not writing long-form content.
How do you correct a blog?
Edit a post
- Sign in to Blogger.
- Under the name of a blog, click Posts.
- Click the title of the post.
- Make your changes. To check how your post will look when it’s published, click Preview.
- For posts that: Have been published: Click Update or Revert to draft. Haven’t been published: Click Publish or Save.
What to avoid in blogging?
11 common blogging mistakes to avoid at all costs
- choosing the wrong topics.
- not publishing frequently/consistently.
- not having a content manager.
- content not user-focused.
- articles not comprehensive enough.
- poorly formatted content.
- not linking to other content.
- no next action.
Why do most bloggers fail?
One of the reasons why bloggers fail is that they’re not producing engaging, outstanding quality content. With so much content being produced, great content is the minimum bet for getting in the game. As a result, you can provide your audience with information that they wouldn’t be able to access on any other blog.
How do I edit my blog page?
- Sign in to Blogger.
- In the top left, select a blog.
- From the menu on the left, click Pages.
- Click on the title of the page you want to edit.
- Edit your page.
- In the top right, click Save, Preview page, or Publish.
How can I edit my article?
When editing an article, be very specific to describe the goal behind the topic you choose to express. Ask yourself, the objective of writing the article and check if your words are clearly defining your goals or not.
When should I start monetizing my blog?
If you’re not approved, then wait until you have at least 100 visitors per day. If you’re promoting affiliate products, then start monetizing right away. If you’re selling your own products or services, wait until you have at least 1000 email subscribers. This can take up to 6 months, but will generate the most income.
What are the common newbie’s mistakes when writing blog posts?
8 Common Mistakes for Beginner Bloggers
- Not Defining Your Target Audience.
- Blogging Inconsistently.
- Focusing Too Much on SEO.
- Deviating From the Target Niche.
- Publishing Short Content Frequently.
- Not Implementing Persuasive Content Writing Techniques.
- Not Promoting Blog Content.
- Not Having a Newsletter Subscription.
Should you start a blog in 2021?
2021 is almost here and now is a good time to start a blog so that you can experience some success and make real money in the new year. Many people choose blogging as their professional career and make a decent income doing it. And if you’re diligent your blog can perform well and earn more revenue with your blog.
What are the dangers of blogging?
Here are six risks of blogging you may not have thought about.
- Unclear goals. Often, people start blogs with no clear goals in mind.
- Inexperience. Let’s be real: not everyone is tech-savvy.
- Social media disconnects.
- Fear of comments.
- Commitment issues.
How can I increase my blog views?
Following are 20 proven strategies that can help you boost readership and increase traffic to your blog.
- Write more.
- Promote with social media.
- Write better titles.
- Know your niche.
- Include photos.
- Incorporate keywords.
- Incorporate links.
- Add social sharing buttons.
Is it hard to be a blogger?
Starting a blog for the first time is an amazing, yet intimidating experience. Thinking that people are actually going to read – and even share – something you wrote. Starting a blog is hard work, and there are a lot of pitfalls along the way.
Which type of blogs make the most money?
10 Top Money Making Blogs
- Finance Blog.
- Fashion Blog.
- Travel Blog.
- Marketing Blog.
- Health and Fitness Blog.
- Mom Blog.
- Food Blog.
- Lifestyle Blog.
5 Common Blogging Mistakes and How to Fix Them
Blogging? Is a tremendous amount of labor. For business owners who have full plates and are constantly on the go, this is especially true. Creating material for your blog is likely something you do for upwards of five hours each week, if not more. Moreover, when dedicating so much valuable time and effort to anything, you want it to be worthwhile in the long run. And for a lot of my clients and business associates, that doesn’t always appear to be the case. However (you had to know there would be a “but,” didn’t you?) a few minor adjustments may make a significant effect.
Once you understand how to identify and correct these errors, your blog will: – connect more deeply with readers; – attract more traffic; and – keep readers engaged for the long haul.
Mistake1: Ignoring The L’Oreal Factor
One of the most common errors people make with their blogs is to make it all about them. Your opinions on the matter. Your preoccupations. Your accomplishments and victories. Yes, you are the author of this blog post. However, it is not about you. No, not at all. What I call The L’Oreal Factor is that if you want people to read your blog, you have to plug into what I call The L’Oreal Factor: you have to make it worth their while. Providing value to your readers is the first and most important criterion for a “successful” blog article, and this should be your first consideration.
If you want to make sure your material has plenty of The L’Oreal Factor, keep to the three E’s: Education EntertainmentEncouragement Readers can be educated by exposing them to fresh information (like this post here.) With humorous stories, amazing films, attractive music, or visuals, you can keep them entertained.
Examples of how well-known blogs are utilizing the three categories are provided in the following sections: Education:Entertainment:Encouragement: It’s possible that some of the categories have some overlap.
If you can inspire someone while you’re teaching.or if you can make education entertaining.that increases the L’Oreal Factor by two and increases the “worth it”-ness of your material by two as well.
It’s 13 pages of delicious questions to help you get into the minds of your target audience so you can develop blog material that resonates with them.
Mistake2: Being too stiff or too loose
Many of us bloggers fall into one of two categories: we either write like we were taught in school, with long paragraphs, lengthy vocabulary words, and complicated sentence structures, in an attempt to sound all fancy-like, or we write like we were taught in school, with short paragraphs, simple vocabulary words, and simple sentence structures. Alternatively, we may take the polar opposite approach and attempt to cram as much quirky and smart phrases as possible into each and every paragraph.
- “Clear over clever” is the litmus test I employ in all situations.
- However, it is more crucial that your work is legible and relevant to the people who will read it.
- Your message will be muddled if you use too much personality.
- It’s an addition to the meal rather than the main course.
- The more difficult your writing is, the more probable it is that a reader will mentally check out and miss what you’re attempting to communicate with them.
- Inquire of Ernest Hemingway, Stephen King, or my favorite author, J.K.
- All of whom write at or below the level of a 6th grade reading ability.
Your sweet spot is writing in a straightforward, easily comprehendible manner that still includes a dash of personality to make it enjoyable to read. Read this post for more information:9 Quick-and-Dirty Tips for More Conversational Copy
Mistake3: Not visually appealing
Believe it or not, the appearance of your blog article has a significant impact on whether or not people choose to read it. Writing on the internet is not the same as writing on paper. We’re taught to include the customary 5-8 sentences per paragraph, however this doesn’t work well when communicating via the internet. The ability to take deep breaths is crucial. Take a look at some of the most popular blogs, and you’ll see that they employ short paragraphs. Short, succinct bits of material are significantly more enticing to internet users than long, complex paragraphs.
- Here are a few general guidelines to follow in order to make your blog more visually appealing: Keep paragraphs to a maximum of 1-3 sentences in length.
- By designing your copy, you may add some zing to your blog postings.
- Italics are used to emphasize anything — I mean, realemphasis — in a sentence.
- Ellipses are used for brief pauses.
- Images are also a terrific way to add visual interest to blog postings.
- I absolutely adoreGiphyfor providing amusing gifs to my blogs to break them up.
Mistake4: Not promoting your posts
Unfortunately, we bloggers must face a harsh reality: you may create the most amazing blog article in the history of blogosphere. and still haven’t been able to locate it. However, many of us (including myself!) fall prey to the “if you write it, they will come” fallacy. as well as the expectation that by just providing excellent material, the proper individuals would come across it. Once your pieces are written, it is your responsibility to draw attention to them. According to the Pareto Principle, you should spend 20% of your effort developing content and the remaining 80% advertising it, according to marketers.
- Consider the alternative: what if you spent only ONE more hour every week marketing your content?
- What would that imply for the future of your blog?
- Don’t email them the full post; instead, tease them with some of the things they’ll discover.
- (Check out this post for instructions on how I repurpose my blog to deliver as a weekly email.) Install an SEO plugin on your website.
- My favorite is this one by Yoasti, and it is only available in a free version!
- Share it on Instagram, Facebook, Twitter, Pinterest, and any other social media platform where your target audience hangs out.
- Facebook groups and Twitter are also excellent locations to distribute your blog entries with a larger audience.
- If I came across someone on Twitter who was seeking for writing tools, I might respond with a tweet stating, “I did a blog article on this identical topic!
“I believe it has the potential to be quite beneficial.” and include a link to this post Maintaining an up-to-date blog post index is essential for this!
It’s a blast to come up with eye-catching copy. However, you do not want users to read and then abandon the page (aka leave your website forever.) So make it as simple as possible for them to stay. Begin by including links to other blog posts and pages on your website within your blog article. Maintaining an up-to-date blog post index makes this really simple to accomplish. —- And, by the way, there’s a meta-example of how interlinking functions. At the conclusion of your blog, you should also include a section titled “Related Posts.” (This is also a fantastic tip to include in your emails, if you so choose!) If a reader is interested in a certain issue, provide them with a simple approach to learn more about it from the source.
- When you can persuade casual blog readers to sign up for your email list, why wouldn’t you?
- As a result, wherever possible, include a part in your blog article where readers may learn more about a topic by exchanging their email address for a free guide, checklist, video series, or other resource from you.
- It’s all about making things simple for your reader once again.
- There are a plethora of factors that must be considered while developing an efficient blog.
- Simple changes may have a significant impact on traffic, engagement, and the long-term relationship of a website.
5 Classic Blogging Mistakes Small Businesses Make (And How To Avoid Them)
You’ve created a stunning business blog, complete with plenty of white space and full-bleed imagery. I like that it’s responsive, that it’s enjoyable to scroll through, and that it looks a whole lot snazzier than the stuff your competitors are putting out on a consistent basis. Your website is receiving traffic because comments are appearing every now and then, “likes” are trickling in from your social media feeds, but this traffic isn’t translating into new business or opportunities in the long run.
1 – You have no plan
The muse will eventually show up if you keep showing up, showing up, and showing up.—Isabel AllendeYou have a small team and don’t necessarily have the resources to hire an editor or website manager at this time. We understand what you’re saying. As a web developer for a creative firm, finding time between client projects to maintain the website’s functionality was always a fascinating problem. You also want to be able to write freely on whatever interests or is currently relevant to you.
That has the unfortunate consequence of creating a blog that is bordering on schizophrenic, appealing to everyone (and hence no one), and lacking in a distinctive opinion or “standout” material. So, what are your options?
- Begin at the very beginning. Consider the following question: What is the objective of your blog? Is the material you’re creating going to assist you in reaching your company objectives? Is it primarily a means for you to connect with your consumers about product changes, or is it more focused on thought leadership and client feedback? Is it a location where you keep track of your inspiration? None of the points listed above need to be mutually exclusive, but refining your emphasis will considerably increase the likelihood of your blog’s success. If you look at the blog of Wolff Olins, a worldwide famous strategic creative firm, you’ll see postings that portray them as thought leaders and trendsetters, whereas Slack takes a much more targeted approach, categorizing its material according to its relevance. Are you looking for product updates? Posts in the engineering field? You can choose to follow the stream of material that is more relevant to you.
- Bring the conversation back to your area of expertise. Are you writing about topics you are familiar with rather than about esoteric topics that need a significant investment of time and resources (research, verification of material, collection and attribution of sources, etc.)? In an ideal situation, your blog would represent your authority and experience in a certain sector. And if you’re still confused, consider about your consumers and what they are concerned about. What kind of books do you think they’d be interested in? Do they even spend any time reading on the internet? (See the final point below.) Research keywords to better understand what your target audience is looking for – are you able to develop blog themes that address their questions?
- Make a straightforward editorial calendar (you can findGoogle Docs templates for pretty much anything). In addition to publication frequency (for example, three entries per week on the WorkflowMax blog), subjects or themes, titles, due dates, keywords, and writers will all need to be considered when creating a blog post. Make a plan ahead of time so that you can maintain consistency and avoid running out of ideas. Make the calendar accessible to the rest of your team so that you can be held accountable for following it
- Constructing a straightforward editorial calendar is essential (you can findGoogle Docs templates for pretty much anything). In addition to publication frequency (for example, three entries per week on the WorkflowMax blog), subjects or themes, titles, due dates, keywords, and writers will all be important considerations. Consider your content strategy in advance so that you can maintain consistency while without feeling overwhelmed. Provide access to the calendar to the rest of your team so that you can be held accountable for following it
**Are you interested in writing a guest blog post for WorkflowMax? For additional information, please contact Mallika Goel at [email protected] **
2 – You’re not maximising your promotion strategy
The purpose of a promotion plan is to be more strategic in how you promote content, and it will assist you in increasing the reach and effect of your blog articles as much as possible. A promotion plan can assist you in developing a community of people who are interested in the excellent content you’re creating. So, what are your options?
- Change your point of view. Instead of putting all of your efforts into continually developing new material, divert your attention to marketing the content you currently have. If you’ve taken step one into consideration and made adjustments to your content to make it more relevant and engaging, but you’re still experiencing low views or engagement, you might want to consider dividing your time between creating content and marketing it by 80/20 or 70/30
- Otherwise, you might want to consider outsourcing your marketing.
- Create a customized strategy for each and every channel. In certain cases, the same marketing methods that you utilize for one media will not be applicable for another
- For example,
- Consider distributing your material through a variety of channels or methods. In Architects, we cover three excellent forms that you might use: Despite the fact that your competitors aren’t blogging, here’s why you should be. However, the knowledge included inside it is applicable to any industry, not only architecture.
3 – You don’t have a unique point of view
My friends, the internet can be a terrible place! People’s attention spans are considerably shorter when they’re browsing around your website, which they’re most likely doing while doing five other relatively critical tasks at the same time. You want to attract their interest and hold it for as long as possible – is this stuff that they cannot get anyplace else? Is it presented in a manner that is visually appealing? If you answered no, continue reading! So, what are your options?
- Be true to yourself. You should write from a real place, rather than attempting to adopt a false tone of voice or personality that you believe your readers will love — this will not work.
- Establish some sort of tone of voice rules. The tone of your voice and the words you pick convey a great deal. Furthermore, adopting a specific style of writing would make it easier for guest post authors to stay on brand throughout their posts. Here are a few nice tone of voice examples: Mailchimp is a service provided by the Economistand.
4 – You aren’t listening to what the data is telling you.
“Data is a neutral medium. There are no personal ideas, prejudices, or judgments expressed in this document. It assists you in making more informed blogging decisions”– howtomakemyblog.com Coming from the world of creative agencies, statistics and data were the last things on my mind when it came to business. In the case of a writer or content creator, however, the benefit of knowing statistics and taking ownership of analytics is very valuable–not to mention powerful! I’m still learning how to go deeper into it on a daily basis, but wow, does it feel good to finally comprehend everything!
If you don’t know what you’re searching for, the information might be difficult to understand.
- Begin by posing a series of questions. If you don’t know what you’re searching for, the information might be difficult to understand. It is beneficial to enter the experiment having a few strong hypotheses that you aim to confirm or refute. Take, for example, if the most popular material is being read by the industry for which it was created. Is it possible to produce short-form, bite-sized content while the most popular content is long-form, thought-leadership articles with a 1000+ words?
- To uncover some answers, you can use an analytics tool. Your CRM program will almost certainly provide some sort of analytics capabilities, or you may utilize Google Analytics.
- Carry out a monthly data analysis and communicate the results to the rest of the team. Inquire with them about what they would want to learn as well
- Create a dashboard that contains the most often measured items so that you may automate the process and avoid having to manually prepare reports every month
5 – You’re measuring the wrong thing
Great! So you’re starting to understand what Google Analytics is all about. But, more importantly, are you monitoring the appropriate metrics? Yikes! In the case of sharing, like, and commenting, will tracking these actions actually provide you with an indicator of how people are interacting with your content? It’s far too simple to click the “like” or “respond” button on Facebook without taking the time to read what the message is about. Time on page and blog visits are also important – but they are frequently what we refer to as “vanity metrics,” because they do not take into consideration how people interact with your blog.
And finally (I know I said 5, but here’s a bonus 6th mistake to avoid!): You’re doing it because everyone else is
This is never a good reason to do anything, and that’s especially true when it comes to your blog’s content. The fact is that a lot of businesses blog because they feel compelled to do so, whether it’s because blogging is the hip new thing in their sector or because they don’t know how else to engage with their target audience. So, what are your options?
- Make a study of your competitors. Determine whether there is a gap in the market that your rivals are not filling.
- Reevaluate whether or not having a blog is the best approach for your organization. The data will provide you with the solution in this case. Make a concise list of the advantages and disadvantages. Perhaps your target demographic prefers to communicate via LinkedIn, and you should focus your efforts on producing LinkedIn posts instead.
- To develop outstanding material for your blog, you might consider hiring a ghostwriter or a content agency.
–And there you have it: 5 (+1) of the most common blunders businesses make when it comes to blogging.
Do you have any further questions, and did this answer them? We’d be interested to know! – Further reading and resources are available at:
- The following are 27 interesting topics to write about on your small business blog: 50 Online Tools for Small Business Owners Who Can’t Live Without Their Blogs
10 Common Blogging Mistakes and How to Fix Them
Blogging isn’t rocket science, but it isn’t exactly a piece of cake either, despite popular belief. As a result, not every blogger gets off to a good start from the beginning. The following are some of the most common blogging blunders that you should avoid at all costs. 1. And provide you with some simple remedies so that you may attain success as quickly as possible rather than waiting. Please consider what I’m saying. In order to be successful at blogging, you must be willing to put in the necessary time and effort.
- Instead of creating a blog for the sole purpose of recording your ideas and then sharing them with the world, consider writing a journal instead.
- However, given that you’ve arrived, I have a feeling you don’t want to be simply another blogger on the internet.
- You want others to take note of the job you’ve completed.
- When you first start out as a blogger, there are a few typical blunders you should avoid making.
- Here are the largest and most common blogging mistakes that beginning bloggers make, as well as tips on how to avoid them in the future:
1 | Starting on the wrong blogging platform
With so many various blogging platforms available, finding the one that is ideal for you may be time-consuming and difficult. Many novice bloggers make the mistake of choosing the wrong platform, which is frequently a free one such as Blogger or Medium. This is a HUGE error that can wind up costing you a lot of money down the road. To see what I mean, have a look at the advantages and disadvantages of Blogger. I (nearly) understand what you’re saying. The ease with which free blogging platforms are available is tremendous.
- They also have a slew of design and functionality constraints, which makes them less than ideal.
- Money-making is extremely tough, if not plain impossible, in today’s world.
- Bloggers across the world agree that WordPress is the greatest blogging platform available.
- It’s also the most profitable blogging platform in terms of revenue.
- WordPress is a completely free platform.
- This means that you’ll need to sign up for a web hosting plan with a web hosting provider.
- They are really simple to set up and are quite economical (just $2.95 per month).
- In the event that you want assistance, please see my detailed tutorial on how to build a WordPress blog on Bluehost.
- So, what’s the difference between the two, and why do I choose one over the other, you might wonder.
- What I’m advising is that you create a self-hosted WordPress.org blog for yourself.
In addition, you’ll be able to earn money from your site in any way you see fit. If you’ve made the mistake of establishing your blog on WordPress.com, you’ll want to know how to transfer your blog from WordPress.com to WordPress.org.
2 | Not investing in camera equipmentsoftware
This isn’t a mistake that everyone makes all the time. There are various blogging niches that do not necessitate the use of numerous photographs to complement the content. Images, on the other hand, are essential when it comes to travel, culinary, and fashion blogging. The prettier the environment, the better. Additionally, you will receive additional points for posting your own. Nowadays, cell phone cameras are capable of taking stunning photographs. If you are willing to make a small investment in additional accessories, the effects may be quite beautiful.
- When it comes to uploading your images on Instagram and other social media platforms, nothing beats the simplicity of using a phone camera.
- As a result, I recommend that you get a high-quality camera, maybe even a tripod.
- While there are some excellent photo editing applications available, if you want your images to seem truly professional, you will need to invest in more complicated software.
- First and foremost, ensure that you grasp the fundamentals of photography.
- Take a deep breath and forget about pulling the instruction manual out of your pocket in front of the Eiffel Tower at 1 a.m.
- And you certainly won’t be sitting back and watching your waffles melt as you experiment with different exposures and lenses to get gorgeous bokeh.
- When you’re ready to post the photographs to your blog, click here.
- One of the most common mistakes that novice travel bloggers make is assuming that they are still living in the 1990s.
- If possible, choose photographs that are larger than life in scale.
- Only the best of your work should be uploaded.
- The Colosseum shouldn’t be viewed from a total of ten distinct perspectives.
3 | Poor blog design
The WordPress repository, which contains hundreds of free themes, is accessible to those who have avoided the first error and created a blog on WordPress.com (see below). When using a free theme, the only catch is that your blog may wind up appearing like thousands of other blogs on the internet. People may conclude that you are not serious about your blog as a result of this. If you want to stand out from the crowd, your blog must reflect that. It is my earnest recommendation that you roll up your sleeves and seek for a professional, clean design that will not only look fantastic but will also assist you in your SEO efforts.
- Your blog serves as a reflection of yourself.
- Make it simple for them to navigate through the site and locate relevant items.
- Again, a crowded design is a thing of the twentieth century.
- Heck, I’m not even sure I need one of them anymore!
- First impressions are important.
- However, if your blog is written in white characters on a dark backdrop, you can count me out as a subscriber.
After the first paragraph, my eyes will become fatigued, and I will leave your blog with a headache as a result. And believe me when I say that the last thing you want is for your readers to bolt for the hills before they’ve had a chance to experience your excellent content properly.
4 | Either being all over the place or completely ignoring social media
Social media is a very time-consuming activity. It blew up in our faces and took over our life. Everyone, including their granny and her cat, has a Facebook account. You must thus communicate in your readers’ native tongue if you want to develop a successful blog and keep them informed. In other words, this is the language of social media. Your blog will not be able to exist in a vacuum. You can’t avoid social media networks any longer. They are extremely effective traffic-moving devices. But be careful not to overdo it!
- When it comes to social media, Facebook is still the undisputed leader.
- This is where the corporations prefer to congregate and where business partnerships are formed.
- Have you ever heard of bloggers who were invited on media trips solely based on the size of their Instagram following?
- It is not a social media platform in the traditional sense.
- Furthermore, there are several tactics that you must master in order to make it work for you.
- You should avoid attempting to be active on each one since you will wind up ignoring them all.
- Those who you enjoy and with whom you feel comfortable interacting.
5 | Not adding floating social share buttons
Once you’ve set up your social media accounts, you’ll almost certainly want to incorporate them into your website as well. However, this is insufficient. You must make it ridiculously simple for your readers to distribute your stuff. It is possible to include social sharing buttons before and after your content on your website. The floating ones, on the other hand, are by far the most efficient. Having the buttons readily available at all times will significantly boost the number of social shares your content receive.
Grow by Mediavine is the program that I personally use.
A Christmas tree-like appearance to your share bar is not what you are looking for.
Display no more than five social networking sites at a time.
6 | Not starting a newsletter right away
It’s true that this is one error that an astounding amount of bloggers, including yours me, make on a regular basis. Some of the most well-known bloggers have also admitted to it. If you fall into the trap of thinking, “I don’t have an audience right now, who’s going to subscribe to my email anyway?” you’re doing yourself a disservice. Don’t put yourself down too much too. And don’t make your readers make a decision for themselves. Allow people to make their own decisions about whether or not they wish to receive your newsletter.
Mailerliteis a fantastic email marketing solution for expanding your audience’s reach.
Furthermore, it is quite inexpensive!
I published a comprehensive essay on how to get started with Mailerlite, which you can find here.
The sole rule of thumb to follow in this situation is to avoid betraying the confidence of your subscribers. Once you have gained access to their inboxes, you must ensure that you offer high-quality and valuable material.
7 | Poor blog post formatting
This one ranks right up there with poor design. It is not sufficient to produce material that is intriguing, well-researched, and devoid of spelling errors. You actually have to make certain that your body text is quite straightforward to understand. One of the most common mistakes beginning bloggers make is writing very lengthy paragraphs with no clear conclusion in sight. To suggest that long paragraphs are daunting is an understatement. In addition, they are rude. A blog is not the same thing as a Ph.D.
- Reading online is not the same as reading a paper book, either, as previously said.
- Keep your paragraphs to a minimum.
- And keep your body copy to no more than five lines of text, else it will appear crowded and uninviting.
- Additionally, make certain that the font size is no less than 16 pixels.
- Make use of bullet points.
- Make use of italics.
- The attractiveness of a work that is devoid of grammatical and spelling problems is unquestionable.
- Make it as easy as possible for your viewers to stay on your site.
8 | Not having a clear focus
This is a difficult question. Because the majority of individuals are unsure of what they desire. Anyone have a goldfish’s attention span? A blog, on the other hand, without a defined focus is like a leaf blowing in the wind. It’s similar to the story of Alice in Wonderland. “ Alice:Could you tell me, please, the direction I should go from where I am? The Cheshire Cat: It all depends on where you’re trying to get to in the first place. Alice: It doesn’t really matter where I go. So it really does not matter which way you travel, says the Cheshire Cat.
- The Cheshire Cat: “Oh, you’re certain to accomplish that if you just walk for a long enough time.” Lewis Carroll’s Alice in Wonderland is a classic.
- You’re on a mission to reach a specified location.
- If you are traveling with a partner, write about the difficulties and advantages of traveling as a pair in your journal.
- If you are a female solo traveler, you should write country-specific travel advice for other women who desire to travel on their own.
- If you are interested in green travel, consider educating others on how to live a more sustainable lifestyle.
Simply said, be innovative and make an effort to adequately address one single issue over all others. To be more specific, I wrote an entire post on how to choose a profitable blogging niche. This is the end of the era of general-interest blogging.
9 | Not interacting with your readers
I get what you’re saying. Not everyone possesses exceptional social abilities. Some of us are more introverted than others. Allow yourself to let go of your entrenched mindset. Creating a blog is a form of self-improvement practice. In order to grow, you must step outside of your comfort zone. I assure you that with practice and patience, you will become more proficient. The point is, blogging, like kissing, is something that cannot be done by oneself. Respond to the remarks made by your reader.
Develop your network of contacts.
This can make a significant difference.
10 | Not using Google Analytics
If you’re looking for traffic analysis, Google Analytics is the industry standard. If a firm is interested in learning how popular your blog is, they will almost certainly ask you for your Google Analytics statistics. The process of creating an account is simple and completely free. So there are no more excuses! Make certain that Google Analytics is installed on your website from the beginning. If not for others, then at the very least for yourself. Seeing your site expand from one month to the next, don’t you think, is always rewarding?
You can also check which keywords are being used to rank your sites in Google.
Google Analytics is more than just a collection of statistics.
THINGS TO CHECK OUT NEXT
- If you’re looking for traffic analysis, Google Analytics is the gold standard. If a corporation is interested in learning about the size of your blog, they will almost certainly ask you for your Google Analytics statistics to provide them with. It is extremely simple and completely free to create an account. Consequently, there are no justifications. Make certain that Google Analytics is installed on your website from the very beginning of your campaign. If not for others, then at the very least for one’s own good. Consider yourself fortunate if you can see your blog grow from one month to the next. Although the number of monthly visitors and the countries from which they originate are important, Google Analytics is much more than that. The keywords for which your pages rank in Google can also be seen here. In addition, how long users spend on each page is tracked and reported. In addition to statistics, Google Analytics is also used for other purposes. It’s also a powerful tool that can assist you in improving your content while also increasing traffic to your website. STUDIES TO CONTINUE READING
a little about the author: Hello there, aspiring dreamer! A writer and designer on a mission to inspire and enable you to build a highly lucrative minimalist internet company and live the life of your desires in a long-term, sustainable manner. xo, Laura
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Congratulations! You’ve made the decision to become a member of the blogging community. It’s going to be fantastic for you! Before you go too far into it, though, I’d want to point out some frequent mistakes that new bloggers make when they first start out. Even if these blunders are virtually considered a rite of passage, why waste valuable time on mistakes that you may simply avoid?
Please. I implore you, and your readers implore you, please remove the auto-loading music! In addition to being irritating and unexpected, auto-loading music consumes a lot of data transfer capacity. It slows down the loading time of your blog. Will it be worth it to you to lose a reader because she was unable to wait for your website to load? Is she going to be irritated because she didn’t realize there would be music playing, she unintentionally turned her speakers up to maximum volume, and she has a sleeping spouse (or child) right beside her as she waits for your site to load?
2.Using a design with a dark backgroundlight text.
However, usability and readability are more important considerations than your aesthetic (though they are both important).
Reading online is more taxing on our eyes than reading conventional printed documents. Using a dark backdrop with light text makes it much more difficult on the eyes of your readers.
3.Too much sidebar clutter.
This is less about your style (although that is a consideration), and more about utility and readability. Reading online is more taxing on our eyes than conventional paper reading. Making your readers’ eyes work even harder by using a dark backdrop with light text is a bad idea.
4. Accidental plagiarism (even with photos).
Only a small percentage of respectable bloggers plagiarize on intentionally. The majority of the time, a novice blogger will be completely unaware of what they’re doing (but that doesn’t make it OK). Plagiarism is defined as the act of utilizing information that was not created by you, whether it be words, photographs, music, images, or anything else. For example, many novice bloggers will Google a picture, download it, and then use it in a blog post, which is considered plagiarism. Plagiarism is illegal in the United States — even if you specify where you obtained the image — since you haven’t obtained permission from the image’s owner to use it.
What do you do if your words are being used without your permission?
And if you discover that someone has taken your content and utilized it without your permission, please see What to Do When Someone Steals Your Blog Post for more information.
5. Using “click here” instead of keyword phrases for links.
Make sure you choose your link terms wisely. Think about how you’re going to write that line and where you’re going to put the link when you’re writing a blog post and need to add a link. Take, for example, which of the following is more successful (possible linkages are shown in bold): We can assist you in locating information about the most popular blog hosting services. For more information about blog hosting, please visit this page. The first sentence is more successful since it contains a keyword phrase that is beneficial for SEO purposes as well as being more descriptive for readers.
When was the last time you ran a search for “click here” on your computer or smartphone?
Here are five additional beginnerblogging blunders to stay away from.
What would you add to his list?
Entrepreneurcontributors express their own opinions, which are not necessarily those of Entrepreneur. My independent financial planning business had just opened its doors in the year 2008, and I was ecstatic about it. As a new business owner, I had resolved that my number one priority was to distinguish myself from the competition. But, how do you do it? Related:17 Tips for Entrepreneurs Who Blog (Photo courtesy of Shutterstock) I eventually came upon the notion of blogging and fell in love with it.
Having figured out how to build my website, Good Financial Cents, I delved into the numerous techniques that could be able to assist me in my endeavor.
I learned everything I could about these topics and more in order to achieve success.
Furthermore, I’ve gained a great deal of knowledge about blogging as a result of my research into how other sectors utilize the internet to reach their potential customers.
Business blogs that are useless, generic, or just unable to attain their full potential have also been encountered on the other side of the spectrum. Here are some of the lessons learned as well as some of the most typical mistakes that businesses make.
Mistake 1: You don’t even have a blog.
If you want your company to get seen on the internet these days, you must put out some effort. Although a well-designed website and good images are attractive, are these the only assets you have? Unless you also have a voice, your website is little more than a glorified online business card, according to some. If the only thing your customers can read is sales material, you aren’t communicating with them. It is critical to generate entertaining and useful content in order to distinguish oneself from your competition.
Keep in mind that clients want to work with real people and to know who they are dealing with.
Mistake 2: You don’t bother with SEO.
As a company owner, you’re undoubtedly busier than the majority of the individuals in your social circle. However, this does not exempt you from the need to learn about SEO, often known as search engine optimization. While some people consider search engine optimization (SEO) to be a form of black magic in the world of internet marketing, in truth, SEO is what allows potential clients to actually view your content. And if you’re going to bother with a blog, you should make sure people are aware of it, don’t you think?
The fact that it isn’t rocket science, yet it is highly significant, says the author.
First and foremost, I made certain that the phrase “financial advisor in Illinois” was prominently displayed across my website – and even that minor alteration made a significant effect.
On a regular basis, I come across small businesses who wish to rank for a certain phrase yet don’t even mention it on their websites.
Mistake 3: You’re not gathering emails.
For the first two years of my blog’s existence, I failed to grasp the necessity of collecting emails from readers. The more I stayed in the business, the more I recognized that what so many email marketers say is true: the money is in the list. Once the lighting went off in my head, my ability to nurture leads and prospects got a whole lot simpler, especially once I had the contact information of future clients. When I wanted to advertise various events, webinars, and trainings, I discovered that I could reach out to my readership lot more quickly by sending out emails to them.
What better method to publicize such discounts than to use a dedicated list of emails from individuals who have voluntarily signed up to receive them?
Every email subscriber you obtain represents a possible future customer, so get started right away and treat each individual as if they were the most important person in the world to you.
For the simple reason that they are.” Keep in mind that people will not provide out their emails until they are asked to do so. You have to inquire.
Mistake 4: You don’t have a lead magnet.
In the beginning, when I realized the importance of having an email list, I did what a lot of novice bloggers do: I urged people to join my list out of the goodness of their hearts: “Hey guys, sign up for our email list to get our newsletter and free updates!” What kind of free updates are you talking about? At first, I didn’t try to explain what individuals would receive or why they would want to give away their valuable email addresses in the first place, because I assumed they would understand.
- Even I was stumped when it came to answering that question at the moment.
- Nowadays, I have an alead magnet, which is a free “gift” that individuals receive as a thank you for joining up.
- Almost immediately after I started giving this lead magnet, my email subscriber base surged by more than two and a half times overnight.
- Consider how much more extensive my mailing list may be now if I had begun giving an incentive much sooner.
Mistake 5: You forget about your story.
When it comes to professional writing, a business blog is not the place for generic and uninteresting material. Articles created by a third party can be effective, but only if they resonate with your target audience. Furthermore, if you are simply copying and pasting news releases into your website, they will not assist you in increasing traffic or customer loyalty. If you want your business blog to be successful, you must include a tale or some form of narrative in your posts. By sharing your own experience, you will gain trust and become much more relatable to others.
According to Donald Miller, the founder of StoryBrand, storytelling is a powerful tool for establishing brands, as seen by his website.
Miller has said on his website that one must “know as much as possible about the subject.” “The same is true for psychology and biology, among other fields.
If you want your company to have a human component, you must demonstrate your own humanity first.
Blogging isn’t difficult, but it does need a significant input of your time. Blogging also needs bravery and the ability to put oneself out there regardless of whether or not anyone is reading it. And, whether you like it or not, blogging is the wave of the future in business. Why? Because your customers and clients are on the internet, and if you want them to discover you, you have to be online as well, or they will find someone else who is. When I was developing my online course for financial advisors, one of the most important points I sought to communicate was the notion that blogging was no longer optional in the industry.
Similarly, when it comes to blogging, you have the option of either becoming involved and learning or standing on the sidelines and watching others flourish. It is no longer sufficient to simply have an online business card; you must also have an interactive aspect that demonstrates your identity.
Avoid These 5 Blog Strategy & Creation Mistakes
An online blog is the most effective marketing tool for any company, regardless of whether it provides gluten-free pasta, real estate software, or coaching services. First and foremost, let us discuss a critical component that is sometimes disregarded. A blog may assist in establishing the voice and tone of a company while also demonstrating the personality and key values of the entire brand. Traditional blogging attempts may overlook this, but now, more than ever, people want to collaborate with individuals in whom they have faith, and this is something that should not be overlooked.
- Blogs, if written with SEO in mind and updated on a regular and consistent basis, may assist a website in achieving considerably higher rankings in search engine results.
- A blog campaign may also speak to a variety of prospects in the inbound sales funnel, from those who are wanting to be educated to those who are ready to buy, if the approach is implemented correctly.
- Below Furthermore, blogs serve as an inexhaustible source of content for other marketing channels, such as social media postings, newsletters, and the provision of relevant and linkable material for people in your field of expertise.
- The first reason is that blogging is not a short-term strategy for gaining influence.
- Yes, many businesses, particularly those in the product-selling industry, rely on the power of Google Ads and Facebook advertising.
- This is where a lot of agencies and organizations make mistakes.
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- Furthermore, many people developed a blog strategy but then outsourced the labor to the lowest freelancers they could find.
- The job may be quite inexpensive, but the outcomes will be substandard.
Here are the top five mistakes you should avoid making when developing a blog strategy and when building individual blogs.
Mistake 1: Not Performing 3 Layers of Research
The most common error I notice is a lack of preparation before to a campaign. Before typing a single word, it is necessary to conduct three sorts of research:
- Market study in general
- Analysis of target audiences in particular
- Traditional competitive research
Overall Market Analysis
You’ll want to gain a broad picture of your market, including its size, profitability, distribution methods, trends, and pace of growth, before you go into the details. The market analysis, in contrast to the other two, does not necessitate the expenditure of excessive energy. It’s just beneficial to be aware of the overall situation throughout the sector. A fast Google search for “(industry) market analysis 2019” will yield a plethora of credible sources from which you can compile a concise summary of this information.
Both of the other options are more helpful for blogging, but they also take more time.
First and foremost, the strategist should seek answers to certain critical questions by interviewing key people in the organization to determine who their target audience is. Continue reading below for more information. This information should be gathered from a variety of sources, including the CEO, CMO, and sales/customer service representatives. It’s beneficial to spread your questions around the firm since you may receive a variety of responses. This is where you can assist a company in further refining their target demographic and add more value to the blog than the blog content itself.
- Specifically, what questions are they asking in online forums, social media, and other venues
- In what range is their income
- What are their purchasing patterns
- What services or items are they utilizing that you may replace and improve upon
Again, all of this information will be used inside the blogs and can assist you in developing a variety of blog subjects that you might not have otherwise considered. The simple act of entering niche-specific keywords into Reddit or Quora will bring up an abundance of questions that your target audience is posing to you. Your objective is to respond to those questions in a way that reflects the personality of your company.
When doing blog-strategy research, the third tier requires you to collect pictures of exactly what your largest rivals are doing. Advertisement Continue reading farther down this page.
- What are the things that they are looking into
- What is the frequency with which they publish
- What keywords do they appear to be ranking for
- What is their overall website information (traffic, top-ranking blogs, CTA usage, paid advertising advertisements and expenditure, and so on)
- What is their overall website information
Three of these come straight from business owners who identify their top competitors, and two come from SEO tools that identify who their top competitors are in terms of search engine optimization. One thing to keep in mind while conducting competition research: it should be done just for insights, not for copying. Just because one blog subject is successful for a rival does not imply that it will be successful for your company or a customer of your firm. My agency mostly use competitive research to identify keywords that we want to concentrate on and to determine what we can do better.
- Before implementing this technique, be sure to include a snapshot of the company’s data in your plan.
- Below A large number of vanity metrics, such as increased traffic or rankings for wide keywords that are difficult to rank for, will be sought after by the majority of business executives.
- When discussing the role of an educator, it is important to emphasize that this is a long-term endeavor.
- It’s always better to overdeliver than to overpromise, even if the results come in much more quickly in some cases than in others.
The amount of effort and money invested here is critical to achieving genuine achievement. Once again, it is this that distinguishes an effective blog approach from just employing a freelancer and delivering a list of topic suggestions.
Mistake 2: Not Creating Content for Various Target Audiences in Various Buying Stages
Three of these come straight from business owners who identify their top competitors, and two come from SEO tools that identify who their top competitors are in terms of search engine optimization (SEO). When conducting competitive research, keep in mind that the goal is to get insights rather than to imitate others’ work. Just because a blog topic is successful for a rival does not imply that it will be successful for your company or a client of your agency in the same fashion. My agency mostly use competitive research to identify keywords that we want to concentrate on and to determine what we can do better in the overall marketing strategy.
- Before implementing this method, be sure to include a snapshot of the company’s data.
- Below A large number of vanity metrics, such as increased traffic or rankings for broad keywords that are difficult to rank for, will be sought after by the majority of business executives.
- They should demonstrate this by displaying data such as ranks for keywords that are really converting to sales.
- My advice to new customers is that genuine effects will not be evident for at least 6-12 months after they begin writing consistently.
- Serious success requires a significant investment of both time and money.
- Is it prepared for individuals who are just starting out or for those who are well-versed in the subject and ready to buy
- Or is it mostly a summary of the services or goods that the firm provides
For example, even if you’re selling baby food to parents all over suburban America, you must generate content that appeals to people at different stages of the sales funnel in order to be successful.
- A pregnant lady who is not ready to purchase will study to just get informed on the many sorts of baby meals available, asking questions such as what makes one type of baby food healthier than another. There are two types of people who will read blogs: those who are just beginning their education and those who are in the middle of a sales funnel, who know they need food but are wanting to improve their reasons for choosing one brand over another, such as the advantages of organic baby meals. The information may be considerably more in-depth in this section to demonstrate your authority
- The third kind is the one who wants to purchase right now – they know everything and are mostly seeking for a reputable brand. The information can be quite in-depth in this section, but the emphasis should be on the personality and key values of your company from the outset. For the most part, the material should speak to the trusted factor
Though the proportion of the target audience for your blog efforts may vary depending on the business, the majority of them center around the following basic formula:
- 50 percent instructional information for individuals who need to brush up on their knowledge – even the fundamentals
- 25 percent instructive content for people who are ready to purchase but require more focused and in-depth information
- 25 percent of the material is for individuals who are ready to buy right away – it goes deep into the products/services with a strong emphasis on the trust element
Mistake 3: Not Thinking of FrequencyConsistency
Throughout my development as an entrepreneur over the past few years, two concepts have always been at the forefront of my thinking: patience and discipline. I’d be a failure if I didn’t have either. Advertisement Continue reading farther down this page. Two important phrases to remember in the field of blogging are “frequency” and “consistency.” This applies to everything from your content schedule and upload days and times to the uniformity of voice, tone, and style across all of your blogs.
Each brand’s voice and tone will be distinct from the others.
We also propose that all material on the website, social media, and newsletters follow the same guidelines.
The tone should be consistent throughout all of your outlets, which will demonstrate consistency across your whole brand. This will contribute to making that brand’s identity distinct, and everyone will notice this right away.
- When it comes to writing style, do you use short, choppy phrases
- Do you follow the AP or the APA style of writing standards when it comes to writing styles? Do you create a lot of listicles and use the same format for each one, such as using the same numbering rules for each point? First, do you say 1, or do you say the last number first
Advertisement Continue reading farther down this page. All of these questions should be asked, and it doesn’t matter what your tone or writing style is — as long as it is consistent throughout.
Mistake 4: Writing Without SEO Guidelines on a Technically Sound Platform
Before I begin working with a client, I conduct a fast search engine optimization assessment of their website. Performing an audit and correcting the most pressing issues first would be my recommendation if they are lacking in the essentials (e.g., speed, duplicate pages, missing title tags, non-unique meta descriptions). The full potential of a blog strategy cannot be realized unless the fundamental SEO concerns are addressed. All blogs must be written with search engine optimization (SEO) in mind.
These are essentially recommendations for exactly what is required, and they include things like:
- The headline that has been optimized
- The focus keyword
- All associated keywords that are required for understanding user intent
- A list of the most useful URLs for research purposes
Advertisement Continue Reading BelowAgain, this is something that’s difficult to come by with many of the freelancers you can discover online – some of them are willing to work for as little as a cent per word.
Mistake 5: Forgetting About a Strong Editorial Process
This is monumental. It doesn’t matter if you have the best-optimized platform, blog entries, tone of voice, and consistency in the world if your grammar is poor and your content is not factually right, your prospective clients will look elsewhere – and soon. Continue reading below for more information. My seven-layer blog production approach for campaign clients incorporates best practices in grammar, style, fact-checking, and SEO while still adhering to the campaign’s brand guidelines. Beginning with step one, which includes individual keyword analysis and SEO Content Templates with optimized headlines that are consistent with an overarching blog-calendar plan are created.
A final edit of SEO aspects is performed, and a “plug n’ play” document is created, which we send to customers if they choose to handle their own uploads in house.
The viewing environment changes fast when it travels from Google Doc or Word to the actual website.
In the case that we are doing the uploads, which we do for 90 percent of our clients, I use the same procedure – this genuinely keeps things hands-off, which is something that most clients want.
Many businesses, regardless of whether they are service or product-based, are unaware of the importance of blogging. Some do, but they go about their business in a haphazard manner, completing tasks when funds or resources become available. The significant potential of blogging is being overlooked by these kinds. For those with a long-term vision for their company, blogging may be the most effective source of quality leads and, eventually, return on investment. There must be a strategy in place in order to reap the full benefits of blogging, and that strategy must begin with avoiding the five mistakes I’ve identified above – mistakes I’ve learned to avoid over the course of more than a decade of working with blogs, first as a writer/strategist and now as an agency owner with clients who rely on blogs for sales and increased revenue.
For further information, please see the following:
- Listed below are six reasons why your ecommerce site need blog boosting. There are 13 steps to writing a blog that will fail miserably. There are 5 things you can learn from 1,000+ bloggers on how to improve your content.