17 E-commerce Conversion Hacks That’ll Double Your Conversions
- The need for speed. Two seconds.
- Make SEO and CRO your friends. Keyword optimization does so much more than drive traffic to your page.
- Go responsive.
- Improve your copy.
- Go visual.
- Smooth navigation.
- Provide social proof.
- Simplify the checkout process.
How can I increase my ecommerce conversion rate?
26 Ways to Improve Your Ecommerce Conversion Rate
- Reduce the number of steps in the checkout process.
- Reverse-engineer the customer journey.
- Make sure your data is passed back to your site.
- Use a simple design layout.
- Optimize your site speed.
- Add social proof.
- Offer free shipping.
- Run experiments.
How do you double your conversion rate?
The 13 Most Effective Ways to Increase your Conversion Rate
- Add a pop-up to your site.
- Remove unnecessary form fields.
- Add testimonials, reviews, and logos.
- Remove distractions.
- Make the initial step really easy.
- Add a third-party signup service.
- Strengthen your CTA copy.
- Add live chat to your site.
How do you increase conversion rate in 2021?
10 tips to boost online conversion rates in 2021
- Enhance site search.
- Improve product detail pages.
- Highlight customer reviews.
- Include incentives to checkout.
- Returns matter.
- Don’t leave out international shoppers.
- Put new elements to the test.
- Invest in important technologies.
What is a conversion What are some examples of conversions on an e commerce website?
Defining Conversion Rates Definition: The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site. Example: An ecommerce site is visited by 100,000 people during the month of April.
How can I double my online sales?
25 Ways to Increase Online Sales
- Be Honest in Your Sales Copy.
- Get More Ad Clicks with Ad Extensions.
- Show Off Customer Testimonials and Trust Signals.
- Create a Sense of Urgency.
- Offer a Bulletproof Money-Back Guarantee.
- Offer Fewer Choices.
- Target Lookalike Audiences on Facebook.
- Reduce Friction in the Checkout Process.
How is eCommerce conversion calculated?
The conversion rate is the number of conversions divided by the total number of visitors. For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%.
How do I get more conversions on Shopify?
17 Ways to Increase Conversions on Your Shopify Store
- Highlight Product Benefits Clearly.
- Leverage Personalization.
- Upsell and Cross-Sell.
- Optimize the Checkout Process.
- Allow Guest Checkout.
- Write Useful and Valuable Content.
- Use Remarketing to Target Specific Customers.
- Reduce Price Shock.
How do you turn customers into sales?
8 Tips to Help Convert Your Leads Into Sales
- Offer an incentive. Name one person that doesn’t like free stuff.
- Ask for the sale.
- Dangle the potential ROI carrot.
- Develop a great FAQ page on your website.
- Set a time limit.
- Simple follow-up.
- Make sure your email marketing stands out.
- Ask your leads questions.
How do I convert sales to my website?
25 Hacks to Convert Your Traffic Into Leads and Sales
- Attract the right traffic.
- Keep your website design simple.
- What makes you better than competitors?
- Make your website trustworthy.
- Take reviews seriously.
- Display testimonials.
- Optimize your sales funnel.
- Write better sales copies.
What is the conversion rate in an eCommerce business?
The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%. The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%.
What is a good conversion rate Shopify?
What is a good conversion rate for Shopify? Anything more than 3.4% would put you in the best 20% of Shopify stores we benchmark for conversion rate, and more than 4.8% would put you in the best 10%.
How does Shopify calculate conversion rate?
To find your current conversion rate for this action, simply choose your homepage as your initial page and then look for your products page under the Second Page section of your report. The small grey percentage that’s listed in the Sessions section will be your conversion rate for the action.
How can I improve my conversion in retail?
10 Ways to Increase Conversions in Your Retail Store
- Set up your store for success.
- Hide your queue.
- Staff according to traffic, not just sales.
- Recognize that your employees play a huge role in boosting conversions.
- Give free samples, nibbles, or drinks.
- Use social proof.
- Create the feeling of scarcity.
How do you calculate conversion?
Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
20 Tricks to Double Your Ecommerce Conversion Rate
The ideal day to post on Snapchat is, in theory, every day. Maintain a high level of consistency by posting new content to your articles at least twice a day; From 9 p.m. until 11 p.m., try to attract bedtime browsers.
Trick1: Boost Your Page Loading Speed
What is the loading speed of your website? To find out, run the Google PageSpeed Insights or Pingdom Website Speedtests on your website. In the event that your website is too sluggish, it will cause your visitors to bounce at various phases of the purchasing process. Adding a few seconds to the loading time of your website can have a major impact on your conversion rate. You must come up with innovative techniques to make your website load quicker. It is possible that you may need to move web providers or update your hosting infrastructure in order to accept greater traffic.
Use an image compressor to reduce the size of images and code on your website, and eliminate any unnecessary code.
Trick2: Optimize For Mobile Devices
Mobile commerce is becoming increasingly popular. 82 percent of Internet users in the United States have done their online shopping using a mobile device. ecommerce sites that are mobile-friendly have a 67 percent higher probability of converting than those that are not. Those who browse websites that aren’t mobile-friendly are more likely to leave and make a purchase from a different website, according to the study. In 2020 and beyond, optimizing for mobile will be a need. In addition, mobile consumers spend twice as much money as clients who purchase on other platforms.
Trick3: Simplify Your Design
Simplicity has the ability to persuade. Reduce the amount of clutter on your website. Make use of whitespace and utilize pictures sparingly on your site to maximize its effectiveness. Optimize the structure of your website and make it simple for users to browse. Having too many flashing lights, bells, and whistles on your ecommerce website might cause a visitor to get disinterested in what you’re selling. Through simplification of the design, the client is able to concentrate on your products, value proposition, and other components that influence their decision to purchase.
Trick4: Improve Your Copy
Recent research among internet marketers identified copy as the aspect with the biggest influence on conversions, ranking it as the first thing to consider. Copy is an essential component of an ecommerce website since it is required to communicate the story of the product. Purchasing online does not provide the same benefits as shopping in-person because of the lack of physical accessibility. They rely on written material to provide consumers with further information about the brand and items.
Allow yourself to spend the necessary time making each word important to you.
To learn more about creating website copy, we recommend that you read our beginner’s guide to copywriting (found here). This resource provides you with everything you need, including copywriting formulas, to increase ecommerce conversion rates.
Trick5: Use High-Quality Visuals
Written material alone will not be sufficient to increase sales. You’ll also need high-quality photographs and videos to accompany your text. Your product’s images should provide the consumer with as much information as possible about what they’re buying. Create an experience that is similar to what a person would have if they were physically handling the object. Take photographs from every possible angle. Details and features are brought into sharper focus. Demonstrate how the product works.
Demonstrating how the product works through videos is a good idea.
Make advantage of your smartphone to take a few short images in your warehouse rather than merely using it for that purpose.
Trick6: Simplify the Checkout Process
According to a survey conducted in 2020, 21 percent of customers abandoned their shopping carts because the checkout procedure was too lengthy or complex. Consider the implications of that for a moment. These individuals were interested in purchasing something, but eventually decided against it since the purchasing procedure was cumbersome. Each additional step you include in the checkout process decreases the likelihood of generating conversions. So, if your checkout process consists of ten stages, the consumer will have ten opportunities to alter their mind.
There should be no need for scrolling or clicking on the “next page” button.
Don’t bother them with questions about their favorite color, mother’s maiden name, blood type, or anything else that isn’t necessary to the transaction itself.
Trick7: Target Abandoned Carts
It is unavoidable that customers will abandon their shopping carts, no matter how simple the checkout procedure is. However, this does not imply that you should give up on those clients. Someone who has placed an item in their shopping cart is already familiar with your company and goods. It’s lot easier to sell to them than it is to educate someone who is completely unfamiliar with your product. As a result, send a straightforward follow-up email to customers who abandoned their shopping carts.
A conversion occurs in around 11 percent of those initiatives.
Trick8: Leverage Social Proof
When it comes to internet purchasing, consumers may require a little additional persuasion from time to time. What is it about your product that makes them want to buy it? What evidence do they have that it will truly work? Before making a purchasing choice, the average consumer reads 10 reviews on Amazon.com or another review site. People believe they trust internet reviews as much as they do personal recommendations, according to 88 percent of respondents. Make your consumers consult third-party review websites at their own risk.
Will you be subjected to the occasional negative review?
However, a bad review will demonstrate that your items are being reviewed by genuine individuals, which is a good thing.
In the end, the positive ratings will outnumber the negative evaluations.
The more the number of reviews you have, the better. In fact, while shopping online, the average consumer expects to see 112 reviews for each product they purchase. Consumers between the ages of 18 and 24 may anticipate an average of 203 reviews for each product.
Trick9: Provide Free Shipping
Although it may appear straightforward, offering free delivery will drastically increase your conversion rate. Free delivery was cited as the most important motivator for online customers in the United States by 90 percent of respondents. Orders that include free delivery have a 30 percent greater average order value. What’s even more alarming is the negative impact that neglecting to give free delivery has on the business. Sixty-one percent of customers say they are more inclined to cancel an order if free delivery is not included in the purchase price.
Increasing the price of items to cover transportation expenses may be essential in certain circumstances.
Trick10: Fast Delivery
Free delivery isn’t enough on its own. You must also give lightning-fast delivery. We are living in an era in which Amazon has officially established the standard by offering free two-day shipping. 75 percent of customers are more likely to purchase from companies that provide same-day delivery. When it comes to Millennials, the figure rises to 86 percent. The reason that 18 percent of shopping carts are abandoned is that the delivery time frame is too short. Once again, faster delivery is often more expensive than slower shipment.
When a customer sees the additional shipping cost during the checkout process, their view of the product changes.
You must meet such delivery deadlines without charging additional shipping fees to your customers.
Trick11: Provide Personalized Content
Every visitor to your ecommerce website shouldn’t be presented with the identical material as another. You will see an increase in your add-to-cart rates and conversion rates the more tailored material you can deliver to your customers. Based on prior purchases and browsing behavior, make personalized suggestions to the customer. You may tailor information to your audience depending on characteristics such as age, region, and other demographics. Consider the following scenario: your ecommerce store offers apparel.
Trick12: Offer Multiple Payment Methods
You can’t just assume that everyone has a Visa or Mastercard in their possession. It is necessary to take all major credit cards and debit cards, even if Amex and Discover are a little more expensive to accept than the other cards. However, even this will not be sufficient. In today’s day and age, you must also accept other payment methods such as PayPal, Apple Pay, Google Pay, and other similar services. Even if we aren’t nearly at the place where you need to be accepting Bitcoin or other cryptocurrencies, this is something to keep in mind in the future.
Everyone has their own preferred method of payment. When it comes to payment methods, you don’t want to be the one who discourages customers from making a purchase, whether for reasons of security, convenience, or incentives.
Trick13: Highlight Your Security Best Practices
Credit card fraud has risen to the top of the list of people’s concerns. Even if you haven’t been a victim of fraud yourself, I’m confident that we all know someone who has been a victim of fraud. Card not present fraud (which includes ecommerce) is 81 percent more probable than point-of-sale fraud, according to the National Crime Prevention Council. As the owner and operator of an ecommerce firm, it is your job to ensure the safety of your clients’ personal information. Make sure the transaction is safe, and make any security precautions that are necessary prominently displayed on the checkout page.
Consider the most common reasons for shopping cart abandonment in the year 2020.
However, as you can see from the statistics I’ve included, 17 percent of customers abandoned their shopping carts because the site looked to be untrustworthy to them.
Trick14: Create a Customer-Friendly Return Policy
According to the same graph displayed above, 10 percent of customers leave their shopping carts due to an unacceptable return policy. Traditional retail has an average return rate of 8-10 percent, whereas ecommerce has an average return rate of 20 percent. Over the course of the holiday shopping season, the percentage of ecommerce returns increases to 30%. Refunds and exchanges, unfortunately, are an unavoidable aspect of owning an internet business. Rather of attempting to avoid them entirely, you can transform them into a good experience that can increase conversion rates and increase sales.
When faced with the prospect of having to pay for returns, 68 percent of online consumers said they will refrain from doing so.
The figures don’t lie; basic returns are the driving force behind conversion.
Trick15: Simple Navigation
Customers should be able to browse and locate what they’re searching for on your website with the least amount of effort. When you’re dealing with hundreds or thousands of goods, this might become problematic. The most straightforward method of streamlining navigation is to incorporate a search tool into your ecommerce website. Site search can assist in increasing conversion rates by more than 200 percent. You’ll also profit from an increase in the average order value from users who came to your site specifically to look for items.
If you want to increase the number of conversions, you must provide a search option.
Trick16: Use Optimization Tools
Customer navigation and finding what they’re looking for on your website must be as simple as feasible for them. If you’re selling hundreds or thousands of goods, this might be a tough process. A search tool integrated into your ecommerce site is the most straightforward method of streamlining navigation. Increased conversion rates of more than 200 percent may be achieved using site search. You’ll also see a rise in the average order value from users who came to your site specifically to look for items.
A basic menu structure and categorizing items by category are required but insufficient for websites with large product catalogs, especially for ecommerce websites. If you want to increase the number of conversions, you must include a search feature.
Trick17: Create FOMO
One of my favorite ecommerce strategies for increasing conversions is to play on the emotions of customers. Fear is one of the most powerful emotions we may experience. By instilling fear of missing out (FOMO), it motivates customers to make a purchase right away. A lot of the time, consumers who visit your ecommerce website are simply surfing. In some cases, they do not intend to convert to Christianity. However, they must have some general interest in what you’re selling since they would not have found their way to your website otherwise.
There are two primary methods for doing this: scarcity and time.
This informs the buyer that if they do not purchase the item immediately, it may not be available when they require it.
Another strategy to generate FOMO is to offer time-sensitive promotions, such as flash discounts or bargains that are only available for a limited period.
Trick18: Allow Guest Checkouts
Regarding personalisation (as we covered previously), it is usually preferable if customers register an account before placing an order. You’ll be able to learn more about them and provide a better overall experience for your consumers as a result. In light of the foregoing, you should refrain from requiring individuals to register an account during checkouts. Allow them to make their own decision on this matter. The establishment of a profile is required, which makes the checkout process lengthier than it should be.
That’s true; requiring customers to form an account might result in a one-third reduction in sales.
Trick19: Improve Your CTA Button
The fact that I addressed it briefly when we spoke about employing optimization tools is important enough to warrant a separate discussion of it in greater depth. Your call-to-action buttons have the ability to make or break your conversions. Changes as little as “purchase now” vs. “add to basket” or “done” vs. “order” can have a major influence on whether or not users complete the transaction and pay the invoice. Changing the size, placement, color, font, and other components of your call-to-action buttons may also make a significant impact in their effectiveness.
This will improve the performance of your CTA button.
Trick20: Add Live Chat Support
By offering exceptional customer service to customers, businesses enhance the likelihood that they will make a purchase. When it comes to online buying, live chat is the preferred mode of customer service. If someone has a query, they may obtain an immediate response by chatting with a live chat representative on the website.
Live chat customers are three times more likely to purchase than those who do not utilize live chat services. Including live chat on your ecommerce website has been shown to improve conversions by 20% and return on investment (ROI) by a whooping 305 percent.
Using the techniques and best practices provided in this book, there’s no reason why you shouldn’t be able to more than double your ecommerce conversion rates in a short period of time. The majority of you will almost certainly be able to increase conversions even further. Several of the data-driven insights I’ve shared will instantly raise your conversion rates by 10% or 20%, as you can see from the examples I’ve supplied. As long as you continue to adopt more ecommerce conversion methods, the sky is the limit in terms of results.
You could definitely put half of these suggestions into action within the next week.
eCommerce Conversion Hacks That Will Double Your Conversions
In the world of eCommerce, conversion rate optimization (CRO) is incredibly crucial. That’s why we’re talking about eCommerce conversion hacks today, which may help you increase the number of people who take action. And even if you have the best services or items, they would be rendered ineffective if your eCommerce store is not optimized for conversion rates. The fact that there are virtually innumerable CRO approaches accessible demonstrates the relevance of CRO procedures. Is that all there is to it, on the other hand?
Here, we’ll show you various “workarounds” and “hacks” that will allow you to significantly increase your conversion rates by a factor of two or three.
So, without further ado, let’s get this show on the road.
9 Conversion Hacks To Double Your eCommerce Conversion Rate
With the exception of “window shoppers,” the eCommerce business will still have a limited number of “ready but hesitant” clients to serve. They want to purchase, but they aren’t quite ready to do so just yet. What would you do in order to turn them into customers? One method of converting visitors into customers is through the use of an incentive scheme. Yes, you should provide them with a monetary incentive for converting. This might be anything from a coupon to free gifts or purchase points.
As we’ll see later, such incentives will help to enhance conversion rates while also gamifying the user interface itself.
Enabling Purchase Alerts
An other effective approach of creating urgency is by enabling purchase alerts on your shop’s website. You may utilize those reminders to indicate the number of customers who have made purchases from your store. Additionally, it helps to an increase in the conversion rates of the shop. Consider it to be analogous to a breaking news section that appears on a news website. This Holiday Season, eCommerce Design Trends Will Make a Statement. The key advantage of this strategy is that it generates a sense of urgency for your brand’s products or services.
Having such a large number of customers place orders from your store convinces purchasers that your store is legitimate. Most of the most popular eCommerce platforms on the market have notification systems built in.
Displaying Products On Full-Screen
Using a full-screen welcome banner product display will ensure that all of your most popular goods receive the attention they deserve, therefore we recommend that you do. Your website greets customers with a full-screen view of your items or services when they first arrive on the page. All other elements of the screen are muted so that your clients can see your most popular products/services in full-screen mode, rather than in the background. This method not only aids in the improvement of conversion rates, but it also helps to minimize clutter within the material.
Adding Product Images
Product pictures have the ability to make or break a company’s success or failure. Use of appropriate product photos on your e-commerce website will dramatically boost the conversion rate of your shop. Ample image quantity is advantageous when it comes to image quality. The higher the level of persuasion, the greater the quality. Because of this, many consumers will be impressed by your professionalism and will consider making the switch to your store. Once again, this helps to enhance conversions for your business while also legitimizing your branding efforts.
Gamifying Store Content
Despite the fact that we have already addressed this in another article, we will go over it again in this one.Converting the eCommerce experience into a game will significantly increase your conversion rates. It’s quite similar to the process of providing incentives and points to your eCommerce business. A wheel of fortune is a fun method to gamify your online store and improve the user experience even further. You may gamify your online store to improve the user experience even further by giving discounts, free coupons, points rewards, points, giveaways, and shipping, to name a few options.
It can work wonders for your organization.
More accurate your targeting, the more granular the client that visits your business will be in his or her preferences. It is a function with a straight proportional relationship. When you join a more specialized market, you extend your customer base while also reaching out to those who may not be interested in purchasing from your store. Even if it increases the amount of traffic, this might have a major influence on the conversion rate. You must effectively target your offers in order to reduce bounce rates and enhance conversion rates.
When it comes to your eCommerce store’s conversions, creating a sense of urgency among your customers for your offers, such as Black Friday deals, is an excellent strategy. It works just as well for an online store as it does for a physical store. Making your offers more urgent by including a countdown timer on your website is an excellent strategy. Having a timer on hand has the advantage of allowing you to set a deadline for when your things will be exhausted or the sale will stop.
The inclusion of a countdown timer on WordPress and other websites may be accomplished in a variety of ways. Because we feel that if you create a sense of urgency, clients are more inclined to purchase the items.
Adding Social Proof
There are several advantages to using product reviews and social proof on your website. The first and most evident benefit is that they are capable of delivering results. They will increase conversion rates by 270 percent, which will increase the number of conversions that matter to your business. According to data, they will result in a 270 percent boost in conversion rates. But, hold for a sec, how do you profit from such a phenomenon? The most straightforward method of accomplishing this will be to include a product evaluation on each page of your eCommerce business.
The legitimacy, market awareness, and conversion rates of the eCommerce store are all enhanced as a result of this.
Simplifying The Checkout Process
One of the causes for shopping cart abandonment is the time-consuming and complicated checkout procedure. According to statistics, over 21% of customers abandon their shopping carts because the checkout procedure is too lengthy and onerous. Take that into consideration for a moment. These folks attempted to purchase items but abandoned their efforts due to the difficulty of the purchasing procedure. When a new step is introduced to the checkout process, it diminishes the possibility of converting customers.
Simplify your checkout process by just include the stages that are really essential to acquire the information that you truly require to complete the transaction.
Another factor for shopping cart abandonment is a complicated and time-consuming checkout procedure. Unnecessarily long and complicated checkout procedures lead around 21% of shoppers to abandon their shopping baskets. Take a time to consider this. Some tried to purchase items but gave up since the purchasing procedure was too difficult for them to complete. When a new step is added to the checkout process, it lowers the possibility of generating conversions. As a result, if the checkout procedure has eight steps, the consumer has eight opportunities to alter his or her mind.
If you don’t need to know their blood type or favorite color, don’t bother asking them.
Ecommerce Conversion Hacks That’ll Double Your Conversion
In 2021, ecommerce is expected to be one of the fastest-growing businesses. In the year 2020 alone, two billion individuals will make online purchases, resulting in sales of $4.2 trillion dollars. By 2024, this figure is predicted to have increased to $6.38 trillion. However, this does not imply that ecommerce is a simple business to run. There are around 12-24 million ecommerce websites in the globe, with less than one million of them making more than $1000 in sales each year. However, the good news is that there is still lots of opportunity for expansion.
Today, we’ll go over several easy-to-implement, tried-and-true methods for increasing your ecommerce conversion rate by twofold. These strategies are employed by the most reputable ecommerce development service companies. Let’s get this party started!
Adding social proof to your website is one of the most effective strategies to enhance conversions. You can accomplish this quickly and effectively by including recent sales alerts in your store. These messages indicate that the product was purchased by another user only a few minutes ago. They employ the psychology of FOMO (fear of missing out) and the creation of a sense of urgency to compel visitors to take immediate action. Here are some examples of how recent sale notifications might aid in conversion optimization:
- Build trust: Shoppers rely on unbiased evaluations from other sources to make purchasing decisions. When you display recent sales notifications, it demonstrates that your company is reputable and that the product is worthwhile to purchase. To assist visitors in making decisions, the following resources are available: It can help shoppers who are undecided about which goods to purchase by providing them with live sales notifications. This makes it more likely that they will not abandon their shopping cart without making a purchase. Create a sense of urgency by doing the following: Recent sales alerts suggest that more individuals are purchasing the product, generating a sense of foreboding that they may lose out on the opportunity. As a result, they will be more inclined to purchase before the opportunity passes them by.
Customers believe unbiased reviews from third parties when they are made available. The fact that you are displaying recent sales alerts demonstrates that your company is reputable and that the product is worthwhile to purchase. Visitors can benefit from the following information: It can help shoppers who are undecided about which goods to purchase by providing them with live sales notifications. This makes it more likely that they will complete their purchase. Create a feeling of urgency by implementing the following strategies.
Therefore, people will be more likely to purchase in order to avoid missing out.
- Follow the 80/20 Rule and spend your money on traffic that converts well.
According to the 80/20 rule, 80 percent of your results are produced by only 20 percent of your efforts (or actions). In the context of ecommerce, this might mean:
- Eighty percent of your purchases will come from only twenty percent of your visitors
- And Eighty percent of your sales will come from just twenty percent of your items. Eighty percent of your sales will originate from just twenty percent of your target locations
- And The marketing efforts that generate 20% of your sales will account for 80% of your total revenue.
Of course, the percentages will not be exactly 80/20, but the ratio will be somewhere in the neighborhood of that. Consequently, how can you identify the magic 20 percent that generates 80 percent of the desired results? The following are the four most important considerations:
- The most popular traffic channels
- The most popular regions
- The most popular landing pages Products and categories that are most popular
These insights may be seen in the website analytics for your website. Start by determining where the majority of your consumers are coming from (search engine, social media, email, direct, etc.). Create a custom report for each product using the Google Analytics reporting tool. It would resemble something like this in appearance. This example demonstrates that the most effective conversion channels are Google (organic), followed by Google (CPC), and emails. Once you’ve identified the most effective traffic channels, you may develop methods to attract more clients from those sources while also increasing conversions.
The majority of ecommerce website construction businesses recommend that you use a sales countdown timer to highlight time-limited deals and motivate website users to take action on them.
It assists you in setting a deadline by which the consumer must purchase the product in order to reap the rewards (such as discount, free shipping, or exclusive item).
An further sample from Edible Arrangements is seen below.
On their homepage, they displayed a giant countdown timer for same-day service availability. It was as a result of this that they witnessed an increase in same-day sales of 8%. However, just employ this method in moderation, or you will come off as manipulating to others.
Customers trust online reviews as much as they do personal recommendations, according to 88 percent of respondents. Those with at least five reviews are more likely to be purchased than products with no testimonials, with a purchase chance of more than 270 percent. Even the most reputable ecommerce development firm feels that including legitimate customer reviews and ratings may greatly increase your conversion rates. It also offers buyers with the security that they are making the proper selection by displaying the logo.
- Make certain that you follow through on your claims (for example, your product and service should be of outstanding quality)
- Customers should be contacted through email within a few days of receiving their order. Don’t send an email as soon as they place an order or receive their order. Allow them time to make use of the thing. Encourage your customer service representatives to get feedback from satisfied customers after each engagement. Engage with your consumers (both pleased and dissatisfied) on social media to learn more about their needs. Inquire with them if there is anything you can do to improve their overall experience. If at all feasible, do so and then request a review from them. As an alternative to just asking customers to evaluate the most recent thing they purchased, provide direct links to review pages. On physical orders, provide a call-to-action button. For example, you may congratulate the consumer for making a purchase from you and give an incentive for them to leave a review of the product. Include a QR code that customers may scan to be sent to the review page.
Shoppers are always on the lookout for bargains. So much so that, in the past year, 88 percent of buyers used coupons when making online purchases. Discounts give buyers the impression that they are receiving a good bargain, which improves the likelihood that they will convert. You may give discounts to buyers who make their first purchase, as well as to returning visitors who have seen a certain product more than once. Customer incentives (discount coupons) are provided on the product page of Knockaround, an online eyewear store, in order to encourage customers to purchase a particular product.
- Bundled discounts: Bundling boosts the average order value of your orders and, when done correctly, may also result in increased sales. Products that work well together can be bundled together and sold at a discount. A smartphone and its protective case, or a shirt and jeans, for example. The importance of free shipping has been demonstrated in a 2017 poll, with respondents saying that they are ready to wait longer for delivery provided it does not cost them anything. When offering free delivery, you may establish a minimum order amount in order to boost the average order value while also rewarding the consumer.
Gamified popups, according to ecommerce development services suppliers, are an effective way to convert clients. Dopamine is released in the human brain by gamified popups such as the spin the wheel game, which makes you feel good. It gives customers the impression that they have won something. Furthermore, it increases the amount of time spent with customers. You can do the following using gamified popups:
- Using gamified popups to convert clients is advised by ecommerce development services suppliers. Dopamine is released in the human brain by gamified popups such as the spin the wheel game, which makes you feel good. Consumers are given the impression that they have earned something by using this technique. Furthermore, it improves the amount of time customers spend with the business. You may accomplish the following with gamified popups:
Patch Panel received 1400 leads in just two months after implementing the spin the wheel feature on their ecommerce website. Their continual marketing activities helped them to boost their monthly conversion rates by more than 10%, which helped them to achieve their goals. The following are two considerations to bear in mind while developing a gamified popup.
- Popups should not be shown as soon as a customer arrives on your website. Allow the consumer to grasp what your business is all about while also browsing through your items
- Personalize the wheel to suit the personality of your company. This means that you should avoid utilizing the default template that many websites use – such as this one
- Full-screen Welcome Mats are a great way to showcase popular products.
Display your best-selling goods on a full-screen welcome mat to increase sales. Essentially, these mats are popups that take over the full screen and conceal all other items until the consumer chooses to opt out or scrolls down the page. You may also use them to promote new products and services. Here’s an example of a welcome mat that fills the entire screen. Full-screen welcome mats help to capture visitors’ attention while also assisting them in narrowing down their options. This also reduces the likelihood of customers being confused between goods and enhances your conversions.
- Individuals who shop online are unable to personally inspect or test the product before making their purchase.
- As a result, it is critical to include more product photos and videos.
- Additionally, the photographs should be of excellent quality so that the client may zoom in and examine the object before making a purchase.
- Additionally, it increases the level of confidence that they require to make the transaction.
- They submit a number of high-quality photographs as well as a video demonstrating how the device operates.
- Also, remember to track your progress and adjust your methods as needed.
You may even engage a business that specializes in ecommerce website design and development to do the conversion rate optimization for you. In order to enhance your sales, they must have the required expertise and knowledge. We wish you a successful Conversion Rate Optimization campaign!
5 Conversion Hacks For eCommerce That Will Boost Your Conversions
Have you recently launched your e-commerce business? Congratulations! It’s a significant accomplishment, and you should be pleased with yourself, but wait on a minute. So, you’re thinking you’re out of the running now? Well, that’s not quite true. In order to effectively create an eCommerce store, we recognize that significant work, time, and money must be invested on its development and launch. The actual labor, on the other hand, begins after that. To successfully manage an eCommerce business, you must first attract visitors to your site and then take the required measures to convert them into paying clients.
Don’t be envious; you can also increase your eCommerce conversion rate by following these steps.
Throughout today’s article, we’ll go over 5 conversion hacks that you may apply to increase the conversion rate of your eCommerce store.
What is eCommerce conversion
Please bear with me while we cover some basic concepts before getting to the meat of this article: The following are some guidelines to follow while trying to persuade customers to acquire items from your firm in today’s extremely competitive digital marketplace: If you want to expand your company and raise income in the future, tracking conversions is one of the most important metrics to measure.
You must realize that conversion does not happen on its own; you must work hard to make your eCommerce shop more conversion-friendly.
Conversion rate optimization (CRO) may be used to improve conversion rates on category pages, landing pages, and any other customer touchpoint (CRO).
Despite the fact that you are following all of the proper procedures, you can expect to win the sale just around 2 percent of the time.
Hacks to double your eCommerce store conversion rate
Consider things from the customer’s point of view. First and foremost, when you visit an online business, what is the first and most noticeable item you notice? Do you have any ideas? When people buy online, they are unable to physically touch, feel, or try on the things they purchase. The most effective approach to demonstrate your items is through the use of precise, high-quality graphics. To display your product in a more effective manner, you may either utilize photographs of your items taken from various perspectives, or you can create a short video demonstrating your product in a more effective manner.
This will not only assist clients in comprehending your options, but it will also allow them to imagine your product, which will undoubtedly boost the conversion rate of your store’s product sales.
Optimize your page loading speed
What is the average amount of time it takes for a webpage to load? That is dependent on how well it has been tuned. If you want to see how fast your website’s pages load, you may use this tool. Simply visit Pingdom Website Speed or Google PageSpeed Insights to find out how fast your website is. When you continue to add items, photographs, and other types of data to your website, the performance of the site begins to suffer as a result. You will lose sales if your website takes an excessive amount of time to load.
As a result, you must devise hacks that will increase the speed with which your website’s pages will load.
It is conceivable that you may need to switch web providers or expand the size of your hosting plan in order to meet the increased traffic volume.
Make use of an image optimizer or compressor to reduce the amount of visual material and code on your website, as well as to remove any unneeded code from it.
Write engaging content
The Internet is considered to be a visual medium by many. This is, to a certain extent, correct. It is also true, though, that the Internet is fundamentally a language medium in nature. It’s all about the printed word for this particular endeavor. The fact that content is only taken into consideration after the design has been finalized is one of the many problems with this approach. It is critical to have a design that complements the logo, is consistent, and does not get in the way of the message.
- It combines the persuasive strategies used in the sales sector with novel writing ability.
- Each strategy should be chosen depending on the product, brand image, and demographics of your target market.
- FreckleTime, a well-known time monitoring software firm, was having difficulty attracting visitors to their website due to a lack of attention-grabbing content.
- They made some changes to their material and were able to increase their conversion rate by 2.4 percent as a result.
Place your CTA at the right place
Visual media such as the Internet are considered to be prevalent. Generally speaking, this is accurate. The fact that the Internet is predominantly a language medium, on the other hand, cannot be overlooked. It’s all about the printed word for this particular assignment, so get creative! Some challenges arise, like the fact that content is only evaluated after the design has been finalized, which raises concerns. In order to effectively communicate, it is necessary to have a design that is consistent with your logo, yet does not distract from your message.
It combines the persuasive skills of the sales business with the ability to write novels.
Your product, brand image, and target demographic should all be taken into consideration while selecting a technique.
FreckleTime, a well-known time monitoring software firm, was having difficulty attracting customers since their website was failing to attract attention.
The company modified its text and was able to increase their conversion rate by 2.4 percent as a result of their efforts. That your site copy has a big impact on your conversion rate is demonstrated by this example.
Drive the audience that converts
The type of targeting you employ has a significant impact on the amount of traffic your shop receives. Targeting a significant proportion of the population in your speciality implies you will reach more people, but you will also be giving items to those that do not fit into your niche. The effect will be an increase in the number of visitors that leave your site. When marketing activities are strategically positioned, it is feasible to maximize the value of your marketing initiatives, boost your profitability, and make better use of your marketing partnerships overall.
Increasing the conversion rate of a website looks to be a challenging endeavor. It is possible that your conversion rate optimization strategy will be extremely effective or utterly fail, depending on a variety of factors. Maintaining a profitable business operation may be accomplished relatively easily provided sufficient work and attention are put out. After reading this post and learning about all the hacks discussed, we hope you have a better understanding of the many different ways you may use to enhance the conversion rates of your eCommerce store’s visitors.
Improve Your Ecommerce Conversion Rate (Proven Hacks)
As a growth marketer or entrepreneur of an e-commerce shop, the eCommerce conversion rate is the most crucial metric you should be working on increasing. If you make your conversion rate your number one priority, you will see an improvement throughout your whole development funnel, from attracting the correct visitors to producing revenue. CRO, or Conversion Rate Optimization, is a term used to describe marketing strategies that are used to increase e-commerce conversion rates. So let’s get this party started.
3 Essentials of a Successful Ecommerce Store
- Driving the appropriate amount of traffic (or visitors)
- A high conversion rate is advantageous. Delivering a high-quality product while also providing support
No matter what type of business you’re in, all successful internet businesses will have the characteristics listed above in place to ensure their success. The term “right” traffic refers to those who are a good match for your target demographic and are more likely to become customers. It is the conversion rate that we will be focusing on in this essay that is considered ‘good.’
What is the Ecommerce Conversion Rate?
The conversion rate of your store is the percentage of visitors to your website that make a purchase from you. What is the conversion rate? It is the answer to the question: For every 100 visitors to my website, how many of them make a purchase? Using Google Analytics or even the simplest reports on ShopifyAnalytics or WooCommerce reports (or any other platform you use to operate and manage your business), you can easily verify this figure.
How to Measure Your Online Store’s Conversion Rate
The conversion rate of your store is the percentage of website visitors that complete a transaction. What is the conversion rate? It is the answer to the question: For every 100 visitors who visit my website, how many of them complete a purchase?
Using Google Analytics or even the basic reports on ShopifyAnalytics or WooCommerce reports (or any other platform you use to operate and manage your business), you can quickly determine this figure.
10 Other Conversion Rates to Measure for your Ecommerce Store
You may also track the conversion rates of other “desired” activities, such as those that you would like your website visitors to do on your online store’s website. This might include, in addition to buying, the following:
- Add a product to your shopping basket
- Add a product to your wishlist
- And more. Distribute a product using social networking
- Join your email list to receive news and updates. Create a user account on your store’s website. Install the mobile application for your store. Create a gift card for them using their bank account information
- Sign up to get information about a product that is currently out of stock. Become a subscriber to your blog updates
- Become a member to receive exclusive discounts and deals.
Because of this, in the shop formula, just change the number of visitors who made a purchase with the number of visitors who completed the desired action you’re tracking, and use the same formula to calculate any of the conversion rates listed above. Formula for calculating the conversion rate in general
Which is The Best Conversion Rate to Measure?
The “best” measure is the one that is most essential to you at the stage of your business in which you are now operating. Example: If the majority of your sales are generated by email campaigns and you require visitors to become email leads before they can typically make a purchase, the conversion rate for email signups should be your primary focus statistic. If the majority of your sales are generated by a small number of product pages, the conversion rates of those product pages should be the primary conversion rate measure to monitor.
What is considered a Good Conversion Rate?
Prior to going on to the hacks, we must first determine how much conversion rate is deemed to be “good.” Despite the fact that there is no right or wrong answer in this case, based on the clients I’ve worked with and the data I’ve analyzed, the following numbers should provide a good idea of the ranges:Reference ranges for conversion rate optimizationIf you’re just starting out with an eCommerce store, get the fundamentals right first.
Assuming you’ve been in business for a while and have all of the necessary setup, you should strive to improve your conversion rate in the 1 percent to 5 percent range by implementing best practices and optimizations.Once you hit 5 percent or higher, you’re likely implementing growth marketing hacks and experiments.
Growth Hacks to Improve Your Conversion Rate
Everything on this list of growth hacks is something I’ve experimented with while working as a consultant for several e-commerce enterprises on their growth marketing processes. All of these hacks may be implemented on any e-commerce shop, however I propose Shopify as the platform for your eCommerce business because most of the implementations can be accomplished with easy plugins, in-built choices or a line or two of code.
Built Trust and Improve Conversion Rate as a New store
Conversion rate optimization techniques that work for large corporations may not be effective for a small business. In this part, we will look at some of the methods that have shown to be incredibly effective in converting consumers to a new business. If you’re at a new store, this is quite helpful. By including trust badges on your website, you may inform new visitors that they can make purchases from you. It’s more of a psychological ruse than a functional hack, but it’s extremely effective anyway.
secure payment icons are a type of symbol that is used to signify that the payment is secure.
It’s also possible to select symbols based on which ones your target audience will consider to be the most trustworthy. Also, make certain that the payment alternatives for which the symbols are being displayed are truly integrated into your website.
Hack2: Highlight safety and warranty (Homepage)
As a new store, you should be more flexible with returns and warranties, as well as ensuring user safety, so that customers feel comfortable making their first purchases with you. protect the security of your checkout, returns, and warranties Once you’ve earned their trust, you may remove these parts from the main page and replace them with testimonials from influencers and press releases, for example. The trust factors that you include in your user interface will alter depending on where you are in your brand-building journey.
Hack3: Increase the return window
If you are a new retailer, you can get an advantage over your competition by extending the return period. When your rivals are only willing to accept returns within 30 days, you might offer a 60-day or even longer return period. If your product is priced under $100 and you have a healthy profit margin, you can even ask the buyer to retain the product while you send them a new one in order to strengthen the trust that has already been established. The extended return window hack may also be quite handy if you’re releasing a new product that people aren’t entirely convinced they want to buy.
In addition, I’ve highlighted in the screenshot the video explanation that they’ve placed to the front page of their website.
When you are a new business with no creative items, creating a video to showcase your products is a terrific conversion hack to help you get more customers.
You may also see how social proof features might be included into your headlines and material.
Build Trust as a rising store and boost conversions
As a burgeoning store that is gaining recognition, you may leverage your media partnerships or interviews to your advantage by displaying them prominently on your home page. A ‘perfect’ example of this may be seen on the PerfectKeto:media showcase page of the store’s official website. When you are a new brand, gaining publicity from major media organizations is a huge boost. Even smaller publications and independent bloggers, on the other hand, can have a significant impact on your brand’s visibility.
Hack5: Use Influencer Reviews (Homepage and product pages)
Use the most prominent influencers you have on board to promote your business and show their reviews on the homepage as well as on relevant product pages as your store becomes successful. Once we establish ourselves as a large brand, you will be able to replace these individuals with brand ambassadors. You may even convert your most important influencers into brand ambassadors if you and them are able to exchange enough mutual value from the transaction and create a difference jointly in the process.
Hack6: Use Micro-Influencer Collaborations (Homepage and product pages)
Not to worry if you’re just starting out and don’t yet have Joe Rogan on board, or if you don’t have a Joe Rogan collection on your eCommerce website yet. Instead, you may launch an outreach effort to micro-influencers in your niche on Instagram and feature their photos of themselves wearing your items on your profile page and Instagram feed. This is something that may be displayed on your eCommerce website as well.
images taken by influencers to promote your eCommerce store You will also benefit from the fact that the followers of the micro-influencers will be made aware of your brand and retail location. What you need to know about converting micro-influencers into affiliates
Convert first-time users to sales
Consider the following scenario: you are visiting an eCommerce website for the first time. You must do the following:
- Learn everything you can about the brand. rapidly
- Eliminate any obstacles to making your first buy
To solve the first, video is the most effective content format for engaging first-time consumers, and the most effective strategy to decrease friction is to provide a one-time discount on their first purchase. As an illustration, here’s an example of both of them being used on the same page: First-purchase offer on eCommerce, as well as a brand video Just when your store visitor is about to exit their browser or proceed to the next social media feed from your business, you should offer them the final push to give them one more incentive to complete a purchase on your site.
This is referred to as an Exit Intent(popup) because it appears when the user’s pointer is moved to the top of the screen and the browser tab is about to be closed.
Exit popups may be created using a variety of Shopifyplugins, or they can be custom programmed by your tech or web team/developer.
Hack9: Offer Payment in Installments (Product page)
Specifically, video is the most effective content format for engaging first-time customers, and offering a one-time discount for their first purchase is the most effective strategy to decrease friction. For instance, below is an illustration showing how both of them are used on the same page: Brand video and an ecommerce first-purchase promotion Right before a store visitor is about to shut the browser window or proceed to the next social media feed from your business, you should offer them the final push to give them one more incentive to complete a purchase on your store – i.e., to make a buy.
Because it appears as the user’s mouse is moving to the top of the screen and is ready to shut the browser tab, this is referred to as an Exit Intent(popup).
Exit popups may be created using a variety of Shopifyplugins, or they can be manually programmed by your technical or web team/developer.
Hack10: No hidden prices during checkout (Product page)
Make certain that all of the pricing are included on the product page. It is possible to have a high add-to-cart rate (percentage of customers who convert from the product page to the cart page or from the product detail to the cart) and then observe a large number of exits in your analytics. The reason for this might be for a variety of reasons, but it’s most often because you added an extra price during the checkout process. There will be no surprises at the checkout. Now that we’ve spoken about distinct conversion rates, you should start tracking them independently as soon as you get a bit farther along in your eCommerce CRO efforts.
The goal is to identify all of the touch-points that a visitor has before making a purchase and measure the conversion rates of each of these touch-points independently.
CRO for Returning Users
Some unique strategies for converting returning users are presented below for your consideration. And, of course, all of the other tricks you’ve been learning will also assist to increase the conversion rates of returning users. I wanted to especially emphasize these methods as CRO for returning users because they are effective.
Hack11: Save user’s time with a Quick Buy button (Collections page, Home page)
In 80 percent of cases, you will not need to redirect consumers to a shopping cart page. This is especially true if your average order contains simply a single item. The bottom line is that there are a number of stages in your checkout process that may be removed, particularly for repeat customers. Rather of taking the user to the product page, a Quick Buy button typically takes them to the product details on the home or collections page. After that, you may choose the amount of the goods you want and move directly to the checkout.
Hack12: Showcase discounts for special days
On special days, search volumes for certain keywords are greater, people respond better to advertisements, and people will read your emails if they’re seeking for a present for someone special or merely a discount on anything! Run special day discounts on a regular basis. Make use of these days to update your website to include special discounts for the upcoming holidays. This will increase conversion rates on special days — and marketers have established several special days throughout the year to achieve this goal.
Conversion Rate Optimisation Hacks for the Product Page
During special days, search volumes for certain keywords are greater, people respond better to advertisements, and people will read your emails if they’re seeking for a present for someone special or just a discount! Organize sales events on particular days. Making your website a display for the big days is a great way to make use of this time. On special days – and marketers have created numerous special days throughout the year – this will increase conversion rates. It will thus have a positive impact on your total average conversion rate.
Hack13: Show a higher old price (Product page)
Even though your product is not currently on sale, you can display a price that is greater than the previous price and a lower price that is equal to the current price. This is a psychological growth hack in which individuals believe they are receiving a good bargain, increasing their likelihood of completing the purchase. Improve your eCommerce conversion rates by using a pricing strategy.
Hack14: Don’t make users search for size charts (Product page)
This one is for e-commerce items that are available in a number of various sizes. For example, if you’re a fashion label, the majority of your customers would want to be able to map your product sizes to their own personal measurements. Rather of concealing the size chart choice, display the measurements as soon as the user selects their desired size from the drop-down menu. Don’t keep your size chart hidden!
Hack15: Add an option to signup for Out Of Stock Products (Product page)
If a consumer is interested in a product that is currently out of supply, they will most likely notice that it is out of stock and abandon your website. Except if you have a means to convert them or at the very least “schedule the conversion” for a future date, which is unlikely.
The most effective approach to do this is to provide an’Email when available’option where visitors may enter their email address (please note that this counts as a conversion!) in addition to notifying customers when the product is back in stock at your shop conversion of out-of-stock merchandise
Hack16: Provide a payment option visitors know (Product page)
Personally, I don’t enjoy entering my credit card information on all websites – especially if it’s my first time purchasing something from an online retailer like Amazon. Always make use of a tried-and-true payment option that customers are already familiar with. quickly complete your purchase by utilizing a familiar method You may customize this button to correspond to the user’s desired payment gateway, making it a dynamic button. This is a built-in functionality on the Shopify platform.
Conversion Rate Optimization for the Collections Page
Now, let’s talk about some conversion optimization techniques for the collections page. This may also be referred to as a category page or any page where a group of goods are shown together.
Hack17: Improve CTR to Products using the Price Comparison hack (Collections page)
A pricing comparison psychology hack, similar to Hack10, may be used on your collections, categories, and search pages to increase conversions (what we call the archive pages) Here’s an illustration: On collection pages, conversion rate optimization is important. Here’s another illustration: display a special pricing offer on the product page
Improve Conversions by Optimizing Your About Page
The about page, which is sometimes disregarded by e-commerce marketers, is an excellent opportunity to employ psychology and copywriting to increase overall store conversion rates. In this part, we will examine some CRO hacks that are specific to the about page.
Hack18: Showcase your mission to appeal to your right audience (About pages)
Remember to emphasize the message on your store’s home and about pages if your brand adheres to a certain way of life or set of ideals that appeals to a specific target group. the brand’s stated purpose I’ve also seen several firms feature a clean row of their principles and purpose statements on all of the pages of their web store, which I think is a nice touch. This increases Conversion Rates by increasing the attractiveness of the website to the appropriate target demographic.
CRO Hacks for the Cart Page
Once the consumers have input the necessary amount of goods required to qualify for free delivery, inform them that they have earned it. When you’ve worked hard for something, it’s difficult to give it up. The likelihood of consumers completing the transaction will therefore increase. You could also want to insert an emoji here, depending on the tone of your company’s voice. Here’s an example of a reference from a mobile version of the preview for this hack: I wish you the best of luck with your eCommerce conversion rate optimization studies!